How Kalshi - Trade the Headlines Advertises on Meta

# Ad summary The ad features a creator sitting on a couch as he speaks about the Kalshi platform. He says there is only one way to watch the basketball playoffs, using Kalshi. He then shows the Kalshi UI, explaining how with every game, things matter more with real-time live predictions. He finishes by encouraging people to make their playoff predictions count with Kalshi. # Brand positioning Kalshi is presented as the premier platform for engaging with live sports, particularly basketball playoffs. The ad highlights the platform's unique ability to provide real-time predictions, implying that using Kalshi elevates the experience of watching sports by making every game more engaging and meaningful. Kalshi is positioned as a way to actively participate in and predict the outcomes of sporting events, which appeals to viewers who want a more immersive and interactive experience. The brand aligns with values of real-time engagement and active participation in sports events, pushing against passive spectatorship by offering a platform where every game has more weight through live predictions. # Product Kalshi is presented as a platform for making real-time predictions on live sports events, specifically basketball playoffs. The platform allows users to track live changes and predict outcomes as events unfold. The primary USP is its real-time functionality, enabling users to make predictions that matter more with every game. The product aims to remove the barrier of passive viewership by engaging fans actively in the sports they watch. It is designed for users who want to go beyond just watching a game, providing a platform to predict outcomes and track the impact of each moment. The ad tells the viewer that Kalshi is worth trying because it adds a layer of excitement and involvement to watching sports, making the experience more meaningful and interactive. # Visual style The ad has a casual, UGC feel, with a basic living room setting. The editing includes quick cuts and screen recordings of the app, making it informational. The pacing is moderate, matching the natural speech rhythm of the creator. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Make your playoff predictions count with Kalshi. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the creator sitting on a couch, introducing the idea that there is only one way to watch basketball playoffs this year. - 00:03–00:09 The creator asserts that the premier way to watch the playoffs is by using Kalshi. He says it adds a lot of value to watching sports. The narrative then shifts to showing the Kalshi app interface on the creator's phone screen. - 00:04–00:09 He highlights that with every game, things matter more with real-time, live predictions. This moment intends to show the app's real-time functionality and its value proposition. The perspective is now from the creator demonstrating the app's interface. - 00:09–00:14 The creator claims users can literally track where the game is going live and predict the outcome, emphasizing the platform’s real-time tracking and prediction capabilities. The narrative continues to show the app UI. - 00:14–00:18 The ad concludes with the creator stating he uses Kalshi during playoffs and encourages viewers to make their playoff predictions count with Kalshi.

# Ad summary This image ad presents Kalshi as a platform to trade on Bitcoin outperforming Gold. It uses a visual comparison of each investment vehicle, showing potential returns on a $100 investment for each one. # Brand positioning Kalshi is presented as an innovative, modern platform for trading on event outcomes. The brand distinguishes itself by offering a unique way to participate in financial markets, moving beyond traditional assets to include trading on specific outcomes. Positioned for those interested in alternative investments and risk management, Kalshi provides a regulated exchange where users can trade on their beliefs about future events. # Product The featured product is the ability to trade on the likelihood of Bitcoin outperforming gold using the Kalshi platform. The ad shows that investing $100 in Bitcoin could potentially result in $237, while the same investment in Gold could result in $164. This comparison suggests that Bitcoin is expected to yield higher returns than gold on the platform. By allowing users to trade on the relative performance of Bitcoin versus gold, Kalshi offers a way to speculate on and profit from the changing dynamics of these assets. # Visual style The ad features a clean and modern design with a focus on clarity and direct comparison. The background is dark, which allows the golden graphics and text to stand out, creating a visually appealing contrast. The dot-style graphics give a digital or futuristic impression, aligning with the tech-driven nature of Bitcoin and the Kalshi platform. The overall design is simple and aims for easy comprehension. # Hooks Headline: TRADE ON BITCOIN OUTPERFORMING GOLD # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the claim that you can “TRADE ON BITCOIN OUTPERFORMING GOLD,” immediately conveying its core offering and setting the stage for comparing potential investment returns on the Kalshi platform, as the brand, Kalshi, makes clear what the focus of the ad is. - The ad presents two investment options and compares their potential returns, aiming to demonstrate which one is the better investment. The brand provides hard data about potential profits to influence the audience's perception. - The ad concludes by showcasing the specific dollar amounts one could expect to see based on a $100 investment, seeking to demonstrate the concrete value of trading on the platform. Kalshi uses this side-by-side comparison to persuade potential users to explore its services.

# Ad summary This ad promotes the option to 'Buy' BTC within a 15-minute window based on a target price of $74,771.85. The ad simulates a mobile app interface, showing the current odds, payout if 'Yes,' and a prominent 'Buy' button, encouraging users to engage in real-time trading with the opportunity to earn interest on their investment. # Brand positioning The brand is presented as a platform for trading cryptocurrency (specifically Bitcoin). The ad emphasizes real-time trading with a focus on short-term (15-minute) price movements. It appeals to users interested in active trading and potential short-term gains. The brand offers an opportunity to earn interest, positioning itself as a platform that combines active trading with passive income potential. The brand positions itself as modern, appealing to a tech-savvy audience interested in digital currencies and investment opportunities, and aims to occupy the space of accessible and fast-paced cryptocurrency trading. # Product The product is the ability to trade Bitcoin (BTC) within a specific 15-minute timeframe, based on a target price of $74,771.85. The ad is for users interested in making quick trades based on short-term market predictions. The product offers the option to 'Buy Yes,' indicating a prediction that the price will reach the target within the given timeframe. The ad highlights an '86% chance' and a potential payout of $115.13 on a $100 investment, showcasing the potential return. The ad addresses a common purchase barrier of trust by indicating the odds, making the opportunity to trade look less intimidating. The product is presented as a way to potentially earn a 3.25% interest on investments. The ad also shows that it is possible to choose 'Up 86¢' or 'Down 15¢'. # Visual style The ad employs a clean, minimalist visual style, mimicking a mobile app interface. It features a simple color palette of white, light green, and black, providing a sense of clarity and ease of use. The layout is structured, with clear sections for different data points and action buttons. The design is intended to look native to a trading app, creating a familiar and trustworthy environment for users. The high-contrast colors and bold text are used to draw attention to key information, making it easily scannable. # Hooks Headline: Buy Yes • Target Price: $74,771.85 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Buy # Point of view - [object Object] # Storyline - The ad opens by indicating the specific cryptocurrency (Bitcoin) and the target trading timeframe (15 minutes) and price target. This is intended to immediately grab the attention of users interested in crypto trading and to set the context for the investment opportunity. This is all conveyed by the brand. - The ad prompts the user to predict whether the price will reach the target by presenting 'Buy Yes' option, along with options for 'Buy' or 'Sell' and 'Up 86¢' or 'Down 15¢'. This drives immediate engagement by positioning the user to make a binary choice. This is coming from the brand's perspective. - The ad shows that the user is putting in $100.00, and that they will earn 3.25% interest. This is coming from the customer's perspective. - The ad highlights the potential return with an '86% chance' of a $115.13 payout, emphasizing the profitability of the investment. This is coming from the brand's perspective. - The ad concludes with a prominent 'Buy' button, driving the user to make the transaction and complete the investment process. The user is encouraged to finalize their trade in real-time. This is all intended from the brand perspective.

# Ad summary Ad for Kalshi that asks the question "Will Dogecoin hit $1 this year?", and includes data points related to the hypothetical contract, odds, cost, and payout if won. # Brand positioning Kalshi is presented as a user-friendly platform for crypto trading. The company promotes accessibility by simplifying the complexities often associated with the crypto market, as highlighted by the tagline, "Crypto trading made easy." This positions Kalshi as an innovative platform that contrasts with traditional, potentially more complicated, investment avenues. By offering a straightforward trading experience, Kalshi aims to attract both seasoned traders and newcomers, democratizing access to cryptocurrency investment. # Product The ad features a hypothetical Dogecoin trading contract. The ad poses the question, "Will Dogecoin hit $1 this year?", indicating the speculative nature of the contract. The user can select "Yes • Before Jan 1, 2027", to engage in the contract, with a shown "Odds" of a "6% chance" of winning. The contract "Cost" is $100, and the "Payout if win" is $1,667. The ad addresses potential purchase barriers by displaying the costs and potential payouts, providing transparency and enticing potential users with a significant return on investment. # Visual style The visual style is clean and straightforward, resembling a screenshot from a mobile app or website. The use of a simple background color and white blocks with black text creates a high-contrast, easy-to-read layout. The design is functional, prioritizing clarity and scannability over elaborate aesthetics. The inclusion of the Dogecoin icon and crypto contract draws on familiar visual cues from the cryptocurrency space, aligning the ad with current digital finance trends. # Hooks Headline: Crypto trading made easy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the brand name and a tagline, "Kalshi Crypto trading made easy", to introduce the brand and its primary offering. This establishes the brand as a simplified platform for crypto trading, which immediately tells the audience what the ad is about from the brand's perspective. - The ad presents a hypothetical event: "Will Dogecoin hit $1 this year?", followed by "Yes • Before Jan 1, 2027". This prompts the user to consider a specific trading scenario, as the brand, inviting engagement and speculation. - The ad displays the potential trading outcomes with metrics like "Odds", "Cost", and "Payout if win". This offers a transparent view of the contract's risk and reward, told by the brand, encouraging a user to consider the potential investment. - The ad includes a disclaimer about the risks of event contract trading and eligibility requirements, as well as that prices may not be live and are subject to change. It also says that Users over the age of 18 are able to register and trade. This protects the company by ensuring users are aware of the terms and conditions from an external source, ensuring transparency and compliance.

# Ad summary The ad attempts to pique viewer interest by posing a question about Satoshi Nakamoto moving Bitcoin, followed by the suggestion that traders give it a 6% chance. It concludes with an offer to turn $100 into $715 if Satoshi does move his Bitcoin. # Brand positioning Kalshi is presented as a platform that allows users to trade on future events. The brand takes an approach that seems to defy traditional investment avenues. Instead of the usual stock or commodity trading, Kalshi provides an opportunity to profit on predictions related to specific events. This positions the brand as forward-thinking, offering the chance to make investments related to events that are outside the norm of traditional financial instruments. # Product Kalshi is presented as a trading platform that allows users to invest in the outcome of future events. The ad encourages users to take advantage of an opportunity involving cryptocurrency. Specifically, the ad suggests that users can turn $100 into $715 if Satoshi Nakamoto moves any Bitcoin this year. The ad also shows that traders are giving the event a 6% chance of occurring. In this way, Kalshi is presented as a platform that rewards users who invest in a chance outcome. # Visual style The ad has a minimalist visual style with a mostly white background. The text is in a dark green and black color. The image is a pencil drawing. The ad looks to be professionally shot. # Hooks Headline: Will Satoshi move any Bitcoin this year? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the brand name, Kalshi, and its tagline, "Trade what's next." This immediately establishes the brand and its focus on future trading from the brand's perspective. - Next, the ad poses a question: "Will Satoshi move any Bitcoin this year?" This serves to engage the viewer by presenting an uncertain event, establishing a sense of curiosity from the brand's perspective. - The ad follows with the statement: "Traders are giving it a 6% chance." This provides additional context and implies the potential risk and reward associated with trading on this event from the brand's perspective. - Finally, the ad concludes with an offer: "Turn your $100 into $715 if he does." This acts as a call to action from the brand's perspective, directly inviting the viewer to participate and potentially profit from trading on the outcome of the event.

# Ad summary This ad for Kalshi asks the question, “Will Bitcoin go up or down this week?” It presents a graph of bitcoin fluctuation and the options to select ‘yes’ or ‘no’ to the titular question, accompanied by the payouts for each choice. # Brand positioning Kalshi is presented as a user-friendly platform for trading on crypto's price movements. It positions itself as simplifying crypto trading, making it accessible to a wider audience by presenting choices in an easy "yes" or "no" format. The brand offers a straightforward approach to trading on Bitcoin's price fluctuations, appealing to both experienced traders and newcomers interested in crypto investments. # Product The product being advertised is a platform for trading on the price movements of Bitcoin. It allows users to make simple 'yes' or 'no' predictions on whether Bitcoin's price will go up or down within a given week. The platform provides real-time data with a chart illustrating Bitcoin's price fluctuations over time. The ad highlights the ease of use and potential payouts for each trading option, such as 'Yes 55¢' with a potential payout of '$100→$179' or 'No 45¢' with a potential payout of '$100→$210.' This product aims to simplify crypto trading by framing it as a binary choice and providing clear potential returns, making it an appealing option for individuals looking to participate in the crypto market without the complexities of traditional trading. # Visual style The ad has a clean, modern visual style. The production quality appears to be high, with crisp graphics and a minimalist design. The use of color is limited, with a focus on shades of green against a white background, giving it a fresh and approachable feel. The typography is simple and legible. The design is clearly intended for in-feed placement, with a focus on quickly conveying key information. # Hooks Headline: WILL BITCOIN GO UP OR DOWN THIS WEEK? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by posing a question about whether Bitcoin will go up or down this week. This is intended to grab attention and immediately engage the audience by presenting a relevant and current topic in the world of crypto. The brand is asking the question to get the viewer thinking. - Next, the ad includes the statement 'Crypto trading made easy.' This is meant to position the platform as accessible and less complicated than traditional crypto trading methods, attracting users who may be intimidated by the complexities of the crypto market. The brand is making the statement to explain their offering. - The Bitcoin value chart is shown with the current Bitcoin value as $80,294.07, along with a percentage increase of 2%. This serves to give real-time data which increases the credibility of the ad and indicates that the ad is based on current, up-to-date information. The brand is showing this data to add validity to the offering. - Finally, the ad presents two choices with potential payouts for each option to show the user the potential returns for each choice. This information intends to entice the audience to engage with the platform by illustrating the potential financial gains of trading on the platform. The brand is illustrating the opportunities to encourage the viewer to select an option.

# Ad summary This Kalshi ad is designed to bring awareness to the product and solve the problem of uncertainty of the bitcoin market by showing a simple demo of how you can profit from the market. The ad contains a clear hook and directs users to sign up. # Brand positioning Kalshi is presented as a platform that allows users to trade on the outcome of future events. The brand seems to target those with an interest in finance and the stock market. This is a functional brand that offers users a way to make money. # Product Kalshi is an online platform where people can trade on the outcome of future events. The ad focuses on the Bitcoin market, with users able to trade on whether Bitcoin will stay above $75,000 this week. The ad shows a graph of Bitcoin's current price, and two buttons that say "Yes 50¢" and "No 50¢", implying that users can bet on the price going up or down. The text "$100 -> $200" appears beneath each button, indicating the potential returns. The ad suggests that Kalshi offers a way to profit from the uncertainty of the Bitcoin market. # Visual style The ad has a clean, modern aesthetic with a mint green and white color scheme. It features a graph and simple buttons, giving it a user-interface look. # Hooks Headline: Will Bitcoin stay above $75,000 this week? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question: “Will Bitcoin stay above $75,000 this week?”, immediately grabbing the viewer’s attention and highlighting the current topic of interest. This question is posed from the brand's perspective, aiming to introduce the product and pique the viewer's interest in trading Bitcoin. - Below the question, the line "Trade every move." is displayed, clarifying what the ad is for. This is also displayed from the brand's perspective, and acts as an invitation to the potential customer. - A graph depicting Bitcoin's price fluctuations is shown, providing visual context and suggesting that Kalshi provides real-time market data. The graph is displayed from an external source, specifically the brand, offering a glimpse into the platform's interface. - Buttons labeled "Yes 50¢" and "No 50¢" are displayed, inviting the user to choose an option. The additional text under each choice says "$100 -> $200", demonstrating the return on investment. This is displayed from the brand's perspective, highlighting the platform's core functionality and potential profitability.

# Ad summary This ad promotes Kalshi as a crypto trading platform. The ad shows a snapshot of a trade opportunity, asking if Dogecoin will hit $1 this year and providing trading details (odds, cost, payout). # Brand positioning Kalshi is presented as an accessible and user-friendly platform for trading in the cryptocurrency market. The brand aims to simplify crypto trading, as highlighted by the tagline "Crypto trading made easy." This implies that Kalshi is designed for both experienced traders and those new to crypto, making it more approachable than traditional trading platforms. The ad presents trading opportunities in a clear, easy-to-understand format, which further supports the brand's positioning as an accessible platform. The brand aims to occupy a space in the consumer's mind as a simple and straightforward solution for crypto trading. The brand aligns with the values of clarity, ease of use, and accessibility. The brand is functional in its positioning. # Product Kalshi is a platform for trading on event contracts, allowing users to speculate on various outcomes. The ad focuses on trading related to cryptocurrency, specifically asking, "Will Dogecoin hit $1 this year?" The platform allows users to place a bet (cost) of $100 on the outcome, and if the user wins, the payout is $1,667. The ad explicitly states that there is a "6% chance" of this outcome. The advertised product works by allowing users to trade on the likelihood of events. The ad addresses the potential risk, stating, "Restrictions and eligibility requirements apply. Event contract trading involves significant risk and is not appropriate for everyone." # Visual style The ad has a clean and straightforward visual style. The production quality is polished, with a simple layout and minimal visual elements. The color scheme is limited to green, white, and gold. The typography is clean and legible, and the image treatment is minimal, with no noticeable filters or effects. The overall aesthetic is platform-native, resembling an in-feed ad with a simplified design. # Hooks Headline: Crypto trading made easy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the Kalshi logo and the tagline "Crypto trading made easy," which is intended to introduce the brand as a simple platform for crypto trading. This is told from the brand's perspective to position itself as accessible. - The next section poses a question: "Will Dogecoin hit $1 this year?" This aims to grab the viewer's attention and highlight a specific trading opportunity. This is presented from the customer's perspective, framing a potential speculative interest. - The ad provides the answer, "Yes • Before Jan 1, 2027," and includes trading details such as odds, cost, and payout if win, to encourage viewers to consider trading. The ad states "Odds 6% chance, Cost $100, Payout if win $1,667" This part of the story is told by the brand to show how the platform works and what the potential financial return is. - The ad ends with a disclaimer about the risks and eligibility requirements, which is intended to provide transparency and legal compliance. The ad states "Restrictions and eligibility requirements apply. Event contract trading involves significant risk and is not appropriate for everyone. Please carefully consider if it's appropriate for you in light of your personal financial circumstances. Prices may not be live and are subject to change. See kalshi.com/regulatory for more information. Federally regulated event contract exchange. Users over the age of 18 are able to register and trade." This comes from an external source, providing a regulatory and risk perspective.

# Ad summary This ad asks if Bitcoin will go up or down this week, showing a stock chart and offering viewers the option to bet yes or no for a small amount. # Brand positioning Kalshi is presented as a platform that makes crypto trading easy. The brand caters to individuals interested in cryptocurrency investments, particularly Bitcoin, but perhaps intimidated by the complexities of the market. Its positioning leans towards accessibility and simplification, attempting to break down traditional barriers to entry, and making crypto trading approachable for a broader audience. The brand's tone is straightforward and confident, which suggests reliability in the financial trading space. # Product The product advertised is a crypto trading platform that allows users to predict whether Bitcoin's value will increase or decrease within a week. The platform provides a simplified view of the crypto market, specifically focusing on Bitcoin's performance as indicated by a stock chart. Users can place bets with small amounts of money (e.g., 55¢ for 'Yes' or 45¢ for 'No'), with the potential to earn a return if their prediction is correct (e.g., $100 → $179 or $100 → $210). The platform addresses the barrier of entry into crypto trading by making it easier and more affordable, as suggested by the phrase "Crypto trading made easy." # Visual style The ad uses a clean, modern aesthetic with a simple color palette. The focus is on clarity and ease of understanding, with a stylized stock chart taking center stage. The production quality appears polished, suitable for a digital ad on social media. There is an attempt to mimic the look of a trading app interface to encourage trust and familiarity. The typography is clean and legible. The ad uses a gradient effect in the background to add visual interest. # Hooks Headline: WILL BITCOIN GO UP OR DOWN THIS WEEK? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking the viewer if Bitcoin will go up or down this week. This serves as a question that immediately engages the viewer. The brand is asking this question from their perspective. - The ad presents a stock chart for Bitcoin and offers the option for the viewer to place a bet on whether it will go up or down. The visual chart suggests how easy it is to trade crypto. The brand is conveying this message. - The ad closes with the option to select either yes or no, for a small amount with a potential payout shown. This implies the user can easily participate. The customer is meant to see this from their perspective.

# Ad summary This image ad by Kalshi uses a sketched portrait of Satoshi Nakamoto to entice users to trade on their contract exchange, speculating on whether he will move any Bitcoin in the next year. The copy emphasizes the potential financial reward from predicting the outcome. # Brand positioning Kalshi is presented as a platform for trading on event outcomes, specifically positioned for those interested in financial speculation related to current events and cryptocurrency. The brand aims to occupy a space for sophisticated, informed trading, offering a way to profit from predictions about specific events. It aligns with a tone of educated risk-taking and appeals to users who are interested in both finance and real-world occurrences. # Product Kalshi is an event contract exchange that allows users to trade on the outcomes of specific events. The advertised offering involves contracts related to whether Satoshi Nakamoto will move any Bitcoin within the year. It is intended for individuals over 18 who are interested in speculative trading based on event outcomes. The ad presents a specific scenario: by investing $100, a user could potentially turn it into $715 if Satoshi moves his Bitcoin. The ad copy addresses potential purchase barriers by including a disclaimer about the risks and eligibility requirements involved in event contract trading, encouraging users to consider their personal financial circumstances before participating. # Visual style The ad has a minimalist and clean visual style, utilizing a monochromatic color scheme with a contrasting green brand logo. The sketched portrait of Satoshi adds a human element to the otherwise text-heavy ad. The layout is straightforward, focusing on legibility and quick comprehension. # Hooks Headline: Will Satoshi move any Bitcoin this year? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question about whether Satoshi will move any Bitcoin this year, presented from the brand's perspective to grab attention and introduce a speculative element. - The ad then mentions that traders are giving it a 6% chance, framing the situation as a calculated risk assessment from the brand's perspective to encourage user consideration of the likelihood of the event occurring. - Finally, the ad promotes a potential return of $715 on a $100 investment if Satoshi does move his Bitcoin, presenting the brand's offering as a financial incentive to entice potential users.

# Ad summary This Kalshi ad presents a question about whether Bitcoin will reach $90,000 this month, displaying a stock chart with an $85K forecast and options to trade 'Yes' or 'No' with potential profit ranges. It targets individuals interested in financial trading and market speculation. # Brand positioning Kalshi is presented as a platform for trading on the occurrence of future events, specifically targeting financial and economic events. The brand's positioning emphasizes the ability to 'trade every move,' which suggests a focus on real-time market speculation and active participation in the financial markets. The brand's modern, clean visual style appeals to a tech-savvy audience interested in fintech solutions. Kalshi aims to provide access to unique trading opportunities by allowing users to profit from their predictions. # Product Kalshi is a platform that enables users to trade on future events. In this ad, Kalshi allows users to bet on whether Bitcoin will reach $90,000 this month. The ad displays a dynamic stock chart indicating an $85K forecast. It presents two options: 'Yes' at 21¢ with a profit range from $100 to $431, and 'No' at 79¢ with a profit range from $100 to $124. The product is designed for individuals interested in financial trading and market speculation. The ad addresses the purchase barrier of uncertainty by offering a chance to profit from predicting market movements, making trading accessible and engaging for active participants. # Visual style The ad has a clean, modern aesthetic with a minimalist design and vibrant color palette, emphasizing clarity and user-friendliness. The chart appears to be based on real-time data, adding an element of dynamism and urgency. The layout is organized and structured, designed for quick comprehension and clear calls to action. The professional production quality and seamless integration of typography enhance the ad's scannability and stop power, making it suitable for a platform like Instagram or a financial newsfeed. # Hooks Headline: WILL BITCOIN HIT $90,000 THIS MONTH? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question: 'WILL BITCOIN HIT $90,000 THIS MONTH?' This question captures the viewer's attention and frames the narrative around a timely and relevant financial event. The brand is presenting this question, encouraging engagement with their platform for speculation and trading. This message aims to intrigue users by posing an immediate, economically focused scenario that they can act on via the platform's financial products. - The next beat features a dynamic stock chart with an '$85K forecast,' providing visual and quantitative context for the Bitcoin question. The brand is providing this visual, offering market data to inform trading decisions and build confidence in the platform. This visual reinforces the theme of financial trading, demonstrating how the platform's analysis tools help users make informed decisions and participate in the markets. - The narrative concludes with 'Yes 21¢' and 'No 79¢' options, with profit ranges of '$100 → $431' and '$100 → $124' respectively, giving users immediate trading choices. The brand is conveying these details to illustrate the straightforward process of betting on market predictions. This moment makes the opportunity tangible and actionable, underscoring the brand’s value proposition of empowering users to profit from their market insights.

# Ad summary Two men record a video podcast together to bet on the price of bitcoin in May. They use the Kalshi app to do so. At the end of the video, they encourage others to download the app. # Brand positioning The ad presents Kalshi as an app that allows users to trade on anything. The brand is positioned as modern and accessible, encouraging users to download the app and engage with it directly. The tone is casual, aligning with a lifestyle of easily engaging in financial investments. # Product Kalshi is presented as an app that allows users to trade on anything. It is presented as easily accessible and can be downloaded in the app store. The ad demonstrates how one could place a bet on whether or not Bitcoin dips below $75,000 in May. There are no purchase barriers discussed. # Visual style The ad has a modern, clean aesthetic with well-lit shots and simple backgrounds. The editing is straightforward with clean cuts. The overall production quality seems professional. The BPM is low as the men are talking to one another. # Benefits - [object Object] # Features - [object Object] # Call to action Download Now # Point of view - [object Object] # Storyline - 00:00–00:02 One man poses a question to the other regarding Bitcoin. - 00:02–00:06 00:02–00:06 The second man acknowledges the question, which references unrest in Iran, and they agree to 'do the Kalshi test.' This is presented as a way to resolve the question posed by the first man. - 00:07–00:12 00:07–00:12 The first man shows his phone to the camera, which depicts the Kalshi app. The in-app question is: 'How low will Bitcoin get in May? Below $75,000.00.' The man places $50 on 'yes,' and, if he is correct, he will receive $112. He asks the other man if he wants to try it. - 00:12–00:15 00:12–00:15 The second man agrees to lock it in, to which the first man tells him to just do it himself, as Kalshi is available on the app store.

# Ad summary Two men discuss whether Bitcoin will cross $85k this month. They decide to use the Kalshi app to put money on it, and encourage viewers to do the same. # Brand positioning The ad is for Kalshi, a platform that allows users to trade on anything. The brand is presented as easy to use and accessible to anyone who wants to invest in predictions. It pushes against the norm of traditional stock trading by presenting an alternative that is based on predictions rather than traditional stock analysis. The brand aims to occupy a space in the consumer's mind as a fun and easy way to make money by predicting outcomes. # Product Kalshi is an app available on the App Store that allows users to make money by trading on any prediction. In this ad, the two men consider whether Bitcoin will cross $85k this month, and decide to use Kalshi to bet on this outcome. The app features a simple interface with yes/no options and a payout if the prediction is correct. The men decide to put $50 in, and the app shows that the payout will be $87.01 if the prediction is right. The ad highlights the ease of use of the app and the potential to make money. # Visual style The ad has a UGC feel. The editing style is quick cuts between the two men. The production quality is casual. The pacing is consistent and the cuts are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Now # Point of view - [object Object] # Storyline - 00:00–00:02 Two men are sitting at separate desks in separate locations. One man asks if Bitcoin will cross $85k this month, speaking in a casual tone. - 00:02–00:05 The second man replies that Bitcoin has bounced back to $80k, and the momentum is building. His tone is excited and enthusiastic. - 00:06–00:06 The first man suggests they run the Kalshi test. His tone is casual and conversational. - 00:06–00:07 The second man agrees, his tone enthusiastic and friendly. This is a continuation of the first man's suggestion. - 00:08–00:11 The first man says they should put $50 in, and if the second man is right, they will get $87 back. His tone is explanatory and casual. - 00:11–00:13 The second man agrees and says to lock that in, his tone enthusiastic. This is a continuation of the first man's statement. - 00:13–00:15 The first man says he can just do it himself, since it's Kalshi on the App Store. He is speaking casually.

# Ad summary This ad for Kalshi asks the user if they think Bitcoin will hit $90,000 this month. Below, there is a chart showing the Bitcoin forecast, as well as two buttons to choose either 'Yes' or 'No'. # Brand positioning Kalshi is presented as a platform that allows users to trade on their predictions. It aims to occupy the space of a modern, accessible financial trading platform. The values it promotes are accessibility, ease of use, and the ability to engage in financial markets in a simplified and engaging way. The brand seems to be pushing against traditional financial institutions by making trading more approachable and relevant to everyday events. # Product The advertised product is a financial trading platform that allows users to speculate on the future price of Bitcoin. The platform works by allowing users to purchase contracts that pay out if a specific event occurs, in this case, whether Bitcoin will reach $90,000 this month. The ad provides real-time data, with a current forecast of $85K and charts showing the current trend. The USPs include simplicity, accessibility, and the ability to trade on current events. The purchase barrier addressed is the perceived complexity and exclusivity of financial markets. # Visual style The ad features a modern, clean design with a simple layout. It incorporates platform-native style elements through its use of minimalist graphics and clear typography, making it feel integrated into the feed. The overall aesthetic is straightforward and functional, aimed at quickly conveying information and encouraging interaction. # Hooks Headline: WILL BITCOIN HIT $90,000 THIS MONTH? # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question: "WILL BITCOIN HIT $90,000 THIS MONTH?" This is designed to immediately capture the viewer's attention with a relevant and timely question about Bitcoin's potential performance. The brand is telling this part of the story to spark curiosity and engage the audience. - The ad adds the prompt "Trade every move". This is intended to show how the product allows users to take part in market movement. The brand is telling this part of the story to suggest an invitation for the audience to be proactive and involved. - Next, the audience is shown a chart with a fluctuating Bitcoin price. This visually represents the current forecast and past performance, offering a sense of the current market trend. The brand provides this information to ground the question in real-time data and to show the user how they can monitor the market. - Finally, two buttons are provided that allow the user to choose "Yes" or "No" along with the potential payout for each choice. This is intended to show the ease of use. The brand provides this so that the audience can engage and participate in the question posed at the beginning of the ad.

# Ad summary This ad demonstrates how to trade Bitcoin using the Kalshi platform. # Brand positioning Kalshi is presented as a modern and accessible platform for trading on future events and market movements, even intraday. The brand focuses on simplicity and ease of use, making trading more approachable for a broader audience. The ad avoids complex jargon and emphasizes quick turnaround times. # Product The Kalshi app is a trading platform that allows users to predict and profit from the future price movements of assets like Bitcoin. It offers a simplified interface where users can place trades on whether the price will go "Up" or "Down" within a 15-minute window. The app provides real-time market data, shows potential payouts, and allows users to cash out anytime. Users can earn interest on their investments, and the platform emphasizes the ability to quickly trade and potentially gain significant returns. # Visual style The ad uses a clean, modern aesthetic with a focus on the digital interface. The color palette is primarily dark with vibrant green and pink accents. It features smooth transitions and clear, animated graphics. The production quality appears polished, and the visual motifs include the central trading app interface and real-time price charts. The pacing is steady, aligning with the app interface actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A screen displays an interface with buttons for "Buy" and "Sell", along with the Bitcoin price and a countdown timer. - 00:02–00:04 The user taps on the interface and enters $1,000. The potential payout of $3,333 is displayed. - 00:04–00:07 The screen zooms in to show a graph tracking the Bitcoin price fluctuating in real-time. - 00:07–00:08 The ad displays a message indicating the user can cash out anytime, showing the original cost and payout. - 00:08–00:09 Numbers rapidly increase on screen. - 00:09–00:14 The Kalshi logo appears, followed by the tagline "Kalshi Trade what's next."

# Ad summary A man with a microphone asks a woman in a public park if she thinks the U.S. is going into a recession this year. She says yes, and he asks her if she would trade on that. She says she would if she could, and he responds by telling her about the Kalshi app where you can trade on things like that. He gives other examples such as weather, sports, and gas prices. She asks if you can actually make money with the app and he replies, only if you're right. He then says that you see the payout before you make the trade. She says that sounds wild and asks what the app is called. He says it's called Kalshi, and if she downloads it today she'll get a $10 cash bonus after she makes $10 in trades. # Brand positioning Kalshi is presented as a platform where you can trade on events like weather, sports, and politics, rather than just typical stocks and bonds. The brand offers a simpler, more accessible investment opportunity for everyone. The brand wants to be seen as down-to-earth, like talking with friends in a group chat. It offers a $10 bonus after you trade $10, removing the fear that you'll lose money before knowing if the app is worth your time. # Product Kalshi is a trading app that allows users to invest in the outcome of real-world events. Unlike traditional investment platforms, Kalshi enables users to trade on predictions related to weather, sports, gas prices, or political events. When using the app, the user can see the payout for each trade before the trade is made. New users can earn a $10 cash bonus after making $10 in trades. # Visual style The ad has a casual aesthetic, resembling an interview in a park. The editing pace is slow, with cuts primarily occurring between speakers or to emphasize product features. The production quality suggests a hybrid approach with outdoor footage and simulated screens to convey product details. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download it today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The speakers sit side by side on a park bench as they discuss whether the U.S. is heading into a recession. - 00:03–00:05 The male speaker asks if she'd trade on that and the female speaker replies she would, if she could. This sets up the brand introduction. - 00:05–00:13 The male speaker introduces the Kalshi app, explaining that you can trade on topics like weather, sports, and gas prices. - 00:14–00:16 The female speaker asks if you can actually make money on Kalshi. The male speaker confirms that you can if you're right. - 00:17–00:19 The male speaker states that you can see the payout before you make a trade. - 00:19–00:21 The female speaker is impressed and asks what the app is called. - 00:21–00:25 The male speaker states that the app is called Kalshi, and if you download it today you can get a $10 cash bonus after you make $10 in trades. This functions as a soft call to action.

# Ad summary This ad compares two cricket teams with the potential payout between them on Kalshi, a trading platform. # Brand positioning Kalshi is presented as a trading platform where users can trade on future events. The brand aims to position itself at the forefront of trading innovation, offering users a novel way to engage with markets and events. The brand aims to occupy the space of modern finance, where users can turn their knowledge into profit. Kalshi is positioning trading as being more modern and engaged than traditional financial products. # Product The product is Kalshi, a trading platform that allows users to invest in the outcome of real-world events. In this instance, the ad highlights a specific use case: trading on the outcome of a cricket match between the Lucknow Super Giants and the Punjab Kings. The ad shows potential returns; for example, a \$100 investment in Lucknow Super Giants could yield \$223, while the same investment in Punjab Kings could yield \$173. The ad conveys that Kalshi lets users capitalize on their knowledge of sports by trading on the outcomes. # Visual style The ad features a modern, tech-forward aesthetic with a dark background that allows the bright green, blue, and red elements to pop. The digital-style font and dotted illustrations give the ad a futuristic feel, aligning with the brand's positioning as an innovative trading platform. The overall design is clean and data-driven, designed for scannability. # Hooks Headline: Trade what's next. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a comparison between the Lucknow Super Giants and the Punjab Kings, framed by the brand name, Kalshi. This introduces the viewer to the specific context of the trading opportunity and establishes the scenario for investment; presented from the brand's perspective. - The ad then presents the potential percentage growth and specific dollar returns for investments in each team. It is attempting to demonstrate the tangible financial opportunities available on the platform; this is presented from the brand's perspective. - The ad includes a breakdown of various possible trades with potential dollar profits on each team, incentivizing the viewer to engage with the platform and explore various trading possibilities; this is from the brand's perspective.

# Ad summary This ad for Kalshi promotes trading on NHL matchups, specifically highlighting the series winner between the Montreal Canadiens and the Carolina Hurricanes. The ad uses percentages and potential payouts to entice users to engage with the platform. # Brand positioning Kalshi is presented as a platform for trading on events, specifically in the context of NHL matchups. The brand positions itself as a modern and accessible way to engage with sports, offering users the opportunity to trade on the outcomes of games. The brand aligns with a lifestyle of informed sports enthusiasts who are interested in leveraging their knowledge for financial gain. # Product The ad features the Kalshi platform, which allows users to trade on the outcomes of NHL matchups, specifically the series winner. The ad highlights potential payouts based on an initial $100 investment. For example, investing in the Montreal Canadiens could yield $385, while investing in the Carolina Hurricanes could yield $136. This implies that users can profit by correctly predicting the outcome of sports events. The ad addresses the potential barrier of entry by demonstrating a clear, albeit simplified, financial incentive. # Visual style The ad has a modern and clean visual style, utilizing a dark background with bright green and white text to create contrast and draw attention to key information. The use of team logos and percentage indicators adds a sense of sports-related data and potential financial gain. The overall aesthetic is professional and geared towards sports enthusiasts interested in trading. # Hooks Headline: TRADE ON NHL MATCHUPS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing Kalshi, a platform for trading, specifically in the context of NHL matchups. The brand's logo and the NHL logo are displayed, indicating a partnership or focus on this sport. This is from the brand's POV to showcase their offering and association with the NHL. - The ad then presents a specific matchup between the Montreal Canadiens and the Carolina Hurricanes, labeled as a 'Series Winner.' The user is presented with a specific opportunity to trade on these specific teams and outcomes. The brand wants the audience to be immediately aware of what matchup and type of trade they will be engaging with. - The ad shows the potential payouts based on a $100 investment in each team, along with percentage indicators. This messaging is from the brand's POV, incentivizing users by showing the potential financial gains of trading on the platform.

# Ad summary This ad compares the potential trading outcomes between the Mumbai Indians and Rajasthan Royals on the Kalshi platform. It presents data points showing percentage changes and potential returns, visually emphasizing the difference in outcomes with team-associated colors and a helmet illustration for each team. # Brand positioning Kalshi is presented as a platform for trading on future events. The brand is positioned as innovative and forward-thinking, encouraging users to "Trade what's next." This implies a modern, tech-driven approach to finance, catering to users interested in speculative investments and event-based trading. The brand focuses on providing a platform for users to engage with markets in a novel way, setting it apart from traditional financial platforms. # Product Kalshi is a regulated prediction market exchange where users can trade on the outcome of future events. The ad highlights the potential returns from trading on specific cricket teams—Mumbai Indians and Rajasthan Royals. For Mumbai Indians, the ad shows a -49% outcome, with a hypothetical investment of $100 turning into $201. For Rajasthan Royals, the ad shows a +51% outcome, with a hypothetical investment of $100 turning into $197. The product is designed for individuals interested in event-driven trading and speculative investments, providing a platform for them to express their views and profit from accurate predictions. # Visual style The ad has a modern and tech-forward visual style, characterized by a dark gradient background and bright, neon-like colors for the text and graphics. The use of pixelated fonts gives a digital, data-driven feel, reinforcing the trading platform concept. Wireframe illustrations of cricket helmets add a sporty, futuristic element, while the overall layout is clean and minimalist, enhancing scannability. The design mimics a high-tech interface with a focus on clear data presentation, aligning with the platform’s brand image. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing the logos of Kalshi and the tagline "Trade what's next." This is intended to introduce the brand and its innovative approach to trading, told from the brand's perspective to set the stage for event-based trading on their platform. - The ad presents a comparison between two cricket teams: Mumbai Indians and Rajasthan Royals. This is intended to highlight the potential trading outcomes on the Kalshi platform, showing both negative and positive returns. The brand's perspective is displayed through the use of data points (percentage changes and investment returns) to present a comparative analysis. - The ad shows hypothetical returns on a $100 investment in each team. This is intended to demonstrate the potential gains or losses that can be made on the platform. The information provided in this section is told from the brand's perspective in order to communicate the value and potential outcomes of trading on the platform. - The ad concludes with legal disclaimers. This is to ensure transparency and compliance, told from an external source to provide additional clarity.

# Ad summary The ad compares the performance of Kolkata Knight Riders versus Delhi Capitals. # Brand positioning Kalshi is a platform for trading on event outcomes. The brand presents itself as modern and forward-thinking, encouraging users to "Trade what's next." # Product Kalshi is presented as a trading platform that allows users to speculate on the outcomes of events. The platform enables users to invest in different event results. The ad shows a comparison between Kolkata Knight Riders and Delhi Capitals, where users can trade on which team will perform better. The ad provides real-time data, showcasing the fluctuating values of each team's contracts from $100 to $190 and $100 to $203. The trading platform addresses the barrier of needing large initial investments by allowing small trades. # Visual style The ad has a high-tech, modern aesthetic, using a dark background with bright, neon-like colors for the text and graphics. The digital-style fonts and wireframe helmet images enhance the futuristic feel, creating a platform-native style that might be found on a trading app. The overall effect is designed to grab attention and communicate a sense of cutting-edge technology. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with the Kalshi logo and tagline, 'Trade what's next,' establishing the brand and its focus on trading event outcomes. This is from the brand's perspective to introduce itself. - The ad presents a comparison between Kolkata Knight Riders and Delhi Capitals. The change in percentages for each team shows how the value has changed, giving a real-time sense of activity. This provides a snapshot of potential trading opportunities from an external market perspective. - The ad displays the financial growth from $100 to $190 for Kolkata Knight Riders and $100 to $203 for Delhi Capitals, showing how users could have potentially made money. This continues to show the value from an external market perspective. - The ad provides more data points showing various investment amounts, such as +$78 on KKR and +$22 on DC. This provides a detailed view of the potential returns from specific trades, from an external market perspective.