How Peach and Lily Advertises on Meta

Skincare

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Peach and Lily runs 10 active ads on Meta, shipping ~5 new creatives per week. Their library leans on Demo29%, Before and After19%, and Offer-First Banner10%. Recently, peach and lily is pushing a tight hero rotation around Glass Skin Refining Serum and the Mini Protein Exosome Bioactive Ampoule, positioning both as efficiency plays that deliver visible results fast without complicated routines. The Glass Skin ads lean heavily on social proof and the "glossy, poreless" aesthetic while the ampoule is framed as a clinical age-defying solution with cross-generational appeal and specific timeline claims like "7 days to visible wrinkle reduction." The through-line is anti-maximalism: they're consistently positioning against lengthy K-beauty routines, selling streamlined efficacy for people who want the glow without the commitment.

Indexed by Motion's Inspo Library.

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