How OSEA Advertises on Meta

# Ad summary The ad features a woman in her bathroom, discussing how OSEA did not have a sunscreen previously. She introduces OSEA's first sunscreen, Marine Screen SPF 50, and demonstrates its application on her skin, emphasizing its lightweight, non-greasy, and seamless texture. She encourages viewers to use her code for a discount. # Brand positioning OSEA is positioned as a brand synonymous with summer, focusing on creating luxurious skincare products with natural and marine-based ingredients. The brand emphasizes clean, healthy skin. With the release of their first sunscreen, the brand addresses a gap in its product line, reinforcing its dedication to comprehensive skincare. OSEA's approach blends functional performance (like SPF protection) with emotional benefits (like achieving a radiant, healthy glow), appealing to customers who value both effectiveness and a connection to nature. The brand pushes against category norms by creating a silicone-free sunscreen. # Product The product is OSEA's Marine Screen SPF 50, the brand's first sunscreen. The ad highlights the product's key features, including its 19.65% non-nano zinc oxide content, hyaluronic acid, and use of Undaria seaweed. The sunscreen also features an olive-derived natural silicone alternative, which facilitates lightweight and seamless blending. It claims to be non-greasy and fragrance-free. The sunscreen is designed to provide a glowing base under makeup, promising a smooth and radiant complexion. The presenter emphasizes that the product creates a silky texture on the skin. # Visual style The ad has a polished UGC feel, with the creator filming in a well-lit bathroom. The editing style is simple, with static shots and minimal transitions, creating a casual and authentic tone. The pacing is consistent, maintaining a conversational rhythm that supports the ad's educational and testimonial nature. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use my code GillianG10, you get 10% off # Point of view - [object Object] # Storyline - 00:00–00:03 The woman asks the audience if they know which brand she associates with summer and identifies OSEA. - 00:03–00:06 She states that OSEA did not have a sunscreen until now, signaling a shift in the brand's product line. - 00:06–00:14 She introduces OSEA's very first sunscreen, Marine Screen SPF 50, highlighting that it contains 19.65% zinc oxide. - 00:14–00:18 She lists key ingredients like non-nano zinc oxide, Undaria seaweed, and hyaluronic acid. - 00:18–00:28 She applies the sunscreen to her hand, noting its olive-derived natural silicone alternative and explaining that this allows for seamless blending. - 00:28–00:31 She dots the sunscreen onto her face and begins to rub it in. - 00:31–00:38 She states that it is non-greasy and fragrance-free, describing the texture as silky. - 00:39–00:47 She applies more sunscreen to the other side of her face. - 00:47–00:50 She shows the finished result, commenting on how the sunscreen provides a glow and stating that it lays so beautifully under makeup. - 00:50–00:54 She encourages viewers to use her code for 10% off. - 00:54–00:58 She reiterates that OSEA now has a sunscreen.

# Ad summary This ad showcases OSEA's Undaria Algae Body Oil, emphasizing its benefits through customer testimonials. The visuals focus on the product bottle against a simple background, with text highlighting the positive experiences shared by users. # Brand positioning OSEA is presented as a luxurious skincare brand that aligns with a spa-like experience. The brand prioritizes creating a feeling of indulgence and self-care. It differentiates itself through its focus on high-quality body oils. The brand's positioning is primarily emotional, aiming to provide customers with a sense of relaxation and pampering. # Product The featured product is OSEA's Undaria Algae Body Oil, designed to absorb instantly, hydrate deeply, and leave skin glowing without an oily residue. The body oil comes in a bottle with a pump. It is for anyone who wants to improve their skin's hydration and radiance. The unique selling points are its instant absorption, deep hydration, and non-greasy finish. It's positioned as a spa-like treatment. A purchase barrier addressed is the concern about oily residue, which the product claims to avoid. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product. It has a studio shot look with diffused lighting, creating a soft and inviting atmosphere. The layout uses simple typography and a warm color palette, which feels high-end and trustworthy. The overall style is platform-native, with the testimonial bubbles mimicking a user-generated review format. This enhances scannability, as users are accustomed to seeing reviews and ratings, while the elegant design ensures stop power in the feed. # Hooks Headline: "Superb! My stretch marks have disappeared!!" # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with customer testimonials and ratings, conveying a message of satisfaction and effectiveness from the customer's perspective. It aims to establish trust and credibility by showcasing positive experiences with the product. - Next, the ad focuses on the product itself, detailing its specific benefits—instant absorption, deep hydration, and a glowing finish without oily residue—from the brand's perspective. This emphasizes what the product offers in terms of tangible results and addresses potential concerns about greasiness.

# Ad summary This image ad uses a customer testimonial to highlight the iconic citrusy scent of OSEA's Undaria Algae Body Oil. The product is visually presented alongside fresh citrus fruits to reinforce the fragrance profile. # Brand positioning OSEA is presented as a high-end organic brand focused on natural skincare. The brand emphasizes sensory experience, suggesting a luxurious, organic, and natural approach to beauty. The inclusion of words like "high end organic" and the testimonial that references it suggests that OSEA aims to position itself in the premium segment of the beauty market. By focusing on the sensory experience and linking it to bedtime rituals, OSEA may be promoting a lifestyle of self-care and relaxation, pushing against the trend of harsh or artificial ingredients. # Product OSEA's Undaria Algae™ Body Oil is presented as a luxurious skincare product with an iconic citrusy scent. The ad highlights the product's fragrance, mentioning that it evokes the experience of "high end organic honeysuckle and orange blossom dreamsicles right before bed." This suggests it is an aromatic, plant-based product meant to be incorporated into a relaxing bedtime routine. The ad directly addresses potential purchase barriers by focusing on sensory pleasure and positioning the product as a component of self-care. # Visual style The visual style is clean and bright with a focus on natural elements. The production quality appears high, with professional product photography. The image treatment includes soft lighting and color grading to enhance the natural tones of the product and surrounding elements. The typography is integrated simply and legibly, adding to the minimalist aesthetic. # Hooks Headline: "I love smelling like high end organic honeysuckle and orange blossom dreamsicles right before bed." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a five-star review from a customer named Camilla M., expressing her love for the product's scent. This serves as social proof and immediately establishes a positive association with the product. The viewer experiences the testimonial from the customer's perspective, highlighting a personal enjoyment and appealing to viewers who value the opinions of others and want a sensory experience before bed. - Next, the ad shifts focus to showcase the product, OSEA's Undaria Algae™ Body Oil, visually emphasizing its presentation alongside fresh citrus fruits to associate the product with its citrusy fragrance. The viewer experiences the product display from the brand's perspective, emphasizing quality and natural ingredients through visual elements. - The ad concludes by drawing attention to the product's "iconic citrusy scent." The brand is speaking directly to the viewer, aiming to solidify a sensory connection and provide information about why this product is unique or worth trying. This reinforces the unique value of the scent and positions it as a defining characteristic of the Undaria Algae™ Body Oil.

# Ad summary This image ad for OSEA Marine Screen sunscreen highlights the product's clean ingredients, including non-nano zinc oxide, undaria seaweed, and hyaluronic acid. It emphasizes the sunscreen's lightweight, non-greasy texture and its ability to provide clean protection and boost hydration. # Brand positioning OSEA positions itself as a provider of clean, marine-based skincare solutions. The brand appears to value high-quality ingredients and effective formulations, emphasizing natural alternatives. The positioning suggests a commitment to both skin health and environmental consciousness, aligning with consumers who seek skincare that is both effective and ethically sourced. The brand shuns standard sunscreen ingredients and promotes their product as a "clean" alternative. # Product The advertised product is OSEA Marine Screen, a sunscreen designed to provide clean protection from UVA/UVB rays. It is formulated with non-nano zinc oxide, undaria seaweed (rich in amino acids, antioxidants, and nutrients), hyaluronic acid (to boost hydration for softer, smoother skin), and an olive-derived natural silicone alternative (delivering a lightweight, non-greasy blendable texture). The product targets consumers seeking effective sun protection without potentially harmful ingredients. The sunscreen aims to eliminate purchase barriers by offering a non-greasy and hydrating formula. # Visual style The ad has a clean, minimalist visual style with a focus on the product's ingredients. The production quality is high, featuring studio-shot images of the ingredients in circular frames, giving a natural and scientific feel. The image treatment includes soft lighting and a blurry background to highlight the ingredients and product. The typography is integrated cleanly, with simple sans-serif fonts used for labels and descriptions. The overall aesthetic aims to convey a sense of purity, efficacy, and natural beauty. # Hooks Headline: Sunscreen That's Clean # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating the product is a 'Sunscreen That's Clean.' This immediately sets the context and the main value proposition of the product, told from the brand's perspective, highlighting its focus on clean ingredients. This also serves as the headline, capturing the viewer’s attention and setting the tone for the rest of the ad. - Next, the ad introduces Non-Nano Zinc Oxide as a key ingredient, explaining that it provides 'Clean protection from UVA/UVB rays.' This reinforces the 'clean' theme and informs the viewer of the ingredient’s function, showing the product's effectiveness, told from the brand's perspective. This information highlights a key functional benefit of the product. - The ad then highlights Undaria Seaweed, stating that it is 'Rich in amino acids, antioxidants & nutrients.' This ingredient showcases the marine-based aspect of OSEA and its health benefits, again told from the brand's perspective. This adds another layer to the 'clean' and natural narrative. - The ad then mentions Hyaluronic Acid, noting that it 'Boosts hydration for softer, smoother skin.' This emphasizes another functional benefit of the product—hydration—again told from the brand's perspective. This part of the story adds to the product's moisturizing and skin-enhancing properties. - Finally, the ad highlights the Olive-Derived Natural Silicone Alternative, explaining that it 'Delivers a lightweight, non-greasy blendable texture.' This addresses a common concern with sunscreens (greasy texture), making the product more appealing by emphasizing its comfortable feel, told from the brand's perspective. This rounds out the ingredient list and key benefits.

# Ad summary This ad promotes OSEA's Undaria Algae Body Oil as a lightweight, deeply moisturizing, and luxurious body oil that absorbs instantly without leaving a greasy residue. # Brand positioning OSEA is presented as a brand that challenges the notion that all body oils are greasy, offering a luxurious, fast-absorbing alternative. The brand's focus on Undaria Algae suggests a natural and effective approach to skincare, positioning OSEA as a provider of unique and high-quality body care solutions. By emphasizing deep moisture and a weightless feel, OSEA aims to occupy a space in the consumer's mind as a brand that delivers effective hydration without the common drawbacks of traditional body oils. The brand aligns with values of luxury, efficacy, and natural ingredients, while pushing against category norms of heavy, greasy body oils. # Product The OSEA Undaria Algae Body Oil is a skincare product designed to provide deep moisture with a weightless feel. The product is formulated with slow distilled Undaria Algae, which unlocks a rich, luxurious texture. It is lightweight on the skin and leaves a heavy glow. The ad addresses the common purchase barrier of body oils being greasy, highlighting that the Undaria Algae Body Oil sinks in instantly. The product is packaged in a clear bottle with a white pump and labeled with the brand and product name. The ad emphasizes that the body oil is a one-of-its-kind product that provides deep moisture without a greasy residue. # Visual style The ad has a bright and natural aesthetic with a focus on showcasing the product's texture and effects on the skin. The editing style consists of quick cuts between shots of the woman applying the oil and close-ups of the product. The production quality is polished, giving it a commercial feel. The pacing is moderate, with cuts timed to the music's rhythm, enhancing the overall flow and appeal of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad shows a woman applying body oil to her shoulder. The message conveyed is that body oils are typically greasy, which is presented as a common belief the ad will challenge, from the brand's perspective, with a slightly confrontational tone. - 00:01–00:03 00:01–00:03 The ad transitions to a woman applying OSEA Undaria Algae Body Oil to her neck. The message conveyed is that OSEA Undaria Algae Body Oil is the exception to the grease rule, sinking in instantly, from the brand's perspective, in a factual tone. - 00:04–00:07 00:04–00:07 The ad shows the woman holding the product and applying it to her arm. The message is that the body oil delivers deep moisture with a weightless feel, from the brand's perspective, in a factual and informative tone. - 00:07–00:10 00:07–00:10 The ad shows the woman applying the oil to her leg. The message conveyed is that the slow distilled Undaria Algae unlocks a rich, luxurious texture, from the brand's perspective, in an informative and sensory-focused tone. - 00:10–00:14 00:10–00:14 The ad continues with the woman applying the body oil to her legs. The message conveyed is that the oil is lightweight on the skin but delivers a heavy glow, from the brand's perspective, in a benefit-oriented tone. - 00:14–00:16 00:14–00:16 The ad shows the product bottle next to the woman's legs. The message is a product shot with a call to action to shop now, from the brand's perspective, in a promotional tone.

# Ad summary This ad promotes Osea's Hyaluronic Body Serum. A fair-skinned blonde woman extols the virtues of Osea's Hyaluronic Body Serum for soft and glowing summer skin. She explains that the serum delivers 24 hours of non-stop hydration and instantly replenishes the skin's moisture barrier. She says that the body serum absorbs immediately and does not leave any sort of sticky feeling. She applies it to her skin in real time and shows a before/after shot of her leg where the product has been applied. # Brand positioning Osea is presented as a brand focused on providing high-quality skincare products that deliver effective results. The brand seems to appeal to consumers who seek to achieve soft, glowing skin. The brand aligns with a lifestyle that values beauty and self-care through effective skincare solutions. # Product Osea's Hyaluronic Body Serum is presented as a hydrating product designed to deliver 24 hours of non-stop hydration and instantly replenish the skin's moisture barrier. It is suitable for those looking to achieve soft, glowing skin, particularly during the summer. The serum absorbs immediately into the skin and does not leave a sticky feeling. It is presented as a luxurious alternative to traditional body lotions. The ad encourages viewers to incorporate the serum into their routine to be "ready when summer finally hits." # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to highlight different product features and benefits. The production quality is high, suggesting a professional commercial feel. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yourself a bottle and start using it now # Point of view - [object Object] # Storyline - 00:00–00:06 The presenter begins by speaking directly to the audience, addressing a desire to have soft, glowing skin during the summer. She holds the product in her hand to focus attention on the advertised brand. - 00:07–00:10 Building on the introduction, the presenter introduces Osea's Hyaluronic Body Serum as the product necessary to achieve the desired summer skin. This helps to directly link the solution to the initial problem. - 00:10–00:16 The presenter highlights the product's benefits of delivering 24 hours of non-stop hydration and replenishing the skin's moisture barrier. The presenter applies the serum to her skin in real time and shows a before/after shot of her leg where the product has been applied. This builds trust by showing the serum in action and confirming its effectiveness. - 00:16–00:21 Drawing a comparison to face serum, the presenter reinforces the idea of the product being a high-end skincare treatment that delivers on its promises. She applies more serum to her leg, rubbing it in to demonstrate the ease of absorption. - 00:21–00:23 The presenter addresses the common concern about body moisturizers leaving a sticky feeling. She uses visuals of product application to further promote its texture and quick absorption. - 00:23–00:27 The presenter concludes with a direct call to action, urging the audience to purchase the product in order to be ready when summer hits. This gives a sense of urgency and encourages immediate action.

# Ad summary This ad showcases OSEA's Undaria Algae Body Oil as a solution to the greasiness often associated with body oils. It highlights the product's lightweight feel, deep moisture, and glowing results. # Brand positioning OSEA is presented as a high-end brand specializing in luxurious body care products, specifically body oils, with a focus on achieving deeply moisturized skin without the typical greasy residue associated with similar products. The brand is positioned as a premium choice that aligns with values of luxury and effective skincare. Its focus on natural ingredients like slow-distilled Undaria Algae signals a commitment to quality and luxurious experience, pushing against the perception that all body oils are heavy and greasy. # Product The advertised product is OSEA's Undaria Algae Body Oil, designed to provide deep moisture with a weightless feel. It is for anyone who dislikes the greasy texture of typical body oils, offering a rich and luxurious texture due to its key ingredient, slow distilled Undaria Algae. This body oil is lightweight on the skin but claims to deliver a heavy glow. The product aims to address the common purchase barrier of body oils being too greasy, positioning itself as a non-greasy alternative that moisturizes and enhances the skin's glow. # Visual style The ad has a bright, natural, and polished aesthetic, resembling a hybrid between UGC and a commercial. It uses static shots and smooth transitions to maintain a clean and professional look. The editing rhythm is moderately paced, around 8 cuts per minute, keeping a steady rhythm. The audio-visual sync is not strictly timed to music beats but aligns with the product actions and voiceover lines, creating a cohesive viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts by presenting a common misconception about body oils. - 00:01–00:05 The text overlay transitions into an introduction of OSEA's solution—a body oil for those who typically dislike body oils. - 00:05–00:08 The product benefits are highlighted. The visual shows the product bottle and the model applying the oil. - 00:08–00:14 The ad emphasizes the key ingredient, Undaria Algae, and its luxurious texture, followed by a visual demonstrating the product's non-greasy feel. - 00:14–00:17 The ad concludes with a product shot accompanied by a direct call to action to shop now.

# Ad summary The ad showcases the OSEA Anti-Aging Body Balm through a visual demonstration of its application and effects on the skin, with added social proof in the form of statistics from a study. # Brand positioning OSEA is presented as a brand focused on providing anti-aging body care. The brand's positioning is premium, with an emphasis on transformative results. It aligns with values of nourished, moisturized, supple, glowing, and youthful-looking skin. The brand's sleek and minimalist product design suggests a focus on simplicity and elegance. There is no explicit mention of competitors, but the focus on anti-aging could indicate a positioning against brands that do not offer specialized age-defying benefits. # Product The advertised product is OSEA's Anti-Aging Body Balm, a skincare product designed to transform dry and flakey skin into smoother, softer, and more supple skin after just one use. It is presented as a liquid-silk formula that delivers super supple, youthful-looking skin. The product addresses concerns about dry skin, promising to nourish, moisturize, and soften the skin. The balm is packaged in a white bottle with a pump dispenser, and the bottle states it contains 5 fl. oz. / 150 ml. # Visual style The ad has a polished aesthetic, with natural lighting and smooth transitions. The production quality suggests a professional commercial feel. The pacing is moderate, with cuts timed to the music. The audio-visual sync is evident, with text and product actions aligned to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of dry skin on legs. - 00:01–00:03 The focus shifts to the product, OSEA Anti-Aging Body Balm, highlighting its ability to transform dry and flakey skin. - 00:03–00:05 The ad demonstrates the application of the product, showcasing the immediate effects of smoother, softer, and more supple skin after just one use. - 00:06–00:08 The ad presents a statistic, stating that 94% of users said their skin felt nourished, moisturized, and softer after using the product, offering social proof. - 00:09–00:11 A woman is shown applying the balm and smiling as a statistic states that 94% said skin looked smoother, more supple & glowing. - 00:11–00:14 The ad returns to visuals of the skin on the legs, highlighting the benefit of liquid-silk that delivers super supple, youthful-looking skin. - 00:15–00:17 The ad concludes by reiterating the product name and including a call to action to "SHOP NOW".

# Ad summary A woman in a car demonstrates the OSEA Marine Screen SPF 30 sunscreen. She highlights that she is showing a product that is a new summer drop, and shares how good it feels on the skin. She demonstrates the product on the back of her hand, discussing that it contains hyaluronic acid and seaweed. # Brand positioning OSEA is presented as a luxury skincare brand focusing on clean ingredients and a premium experience. The brand distinguishes itself by creating high-end products that incorporate marine-based ingredients like seaweed. The brand aligns with a conscious, high-end lifestyle and positions itself as an innovator in clean luxury skincare, emphasizing the sensory experience of using its products. # Product The OSEA Marine Screen SPF 30 is a mineral sunscreen designed to provide sun protection while feeling like skincare. It is formulated with hyaluronic acid and seaweed. Its selling points are its luxurious feel on the skin and its ability to blend without leaving a white cast. The product aims to address common barriers to sunscreen use, such as thick consistency and unpleasant texture. This sunscreen is portrayed as a new summer drop, which means it is a newly released product. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is mid-range, indicating a blend of authenticity and polish, as the camera movements are mostly static or handheld with some shaky movements. The pacing is moderate, with cuts timed to key product actions and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter states her preferences for mineral sunscreen and requirements for it to not leave a white cast. - 00:03–00:09 She continues stating her requirements for mineral sunscreen and that she needs it to not be thick or hard to blend. - 00:09–00:13 She notes that she wants the sunscreen to feel like skincare. - 00:13–00:21 The presenter introduces the OSEA Marine Screen SPF 30 and highlights its luxurious feel. - 00:21–00:28 The presenter mentions the ingredients hyaluronic acid and seaweed in the product, indicating it feels good on her skin, and she actually wants to put it on. - 00:28–00:32 The presenter ends by sharing that this is a new summer drop.

# Ad summary A woman introduces the OSEA Dream BioRetinol Collection. She focuses on the benefits of the BioRetinol Body Serum and states that it provides all of the smoothing, firming, and fine line benefits of traditional retinol without the irritation, redness, or flaking. She applies the product to her shoulder and notes that it is also made with magnesium and lavender, which makes the product calming, not stripping. She says the product elevates her entire nighttime routine. # Brand positioning OSEA is presented as a brand that offers innovative anti-aging skincare products. The brand offers benefits of traditional retinol without harsh side effects. The brand offers consumers a luxurious, elevated skincare routine with calming elements and beautiful smells. # Product The OSEA Dream BioRetinol Body Serum is a retinol alternative derived from algae. It is said to smooth, firm, and reduce fine lines. The product avoids the irritation, redness, and flaking that can be caused by traditional retinol. It also contains magnesium and lavender and includes the brand's signature red seaweed packed with antioxidants. The product is applied before bed to leave skin smoother, plumper, and less dull. The smell is amazing and elevates the entire nighttime routine. # Visual style The ad has a natural aesthetic with unfiltered light and raw, unedited footage that signals UGC and supports a relatable tone. The camera is handheld, and the shots are chest-up. The creator speaks to the camera directly and displays confidence. The editing is minimal with static shots and little to no transitions. The pacing is slow. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator begins by introducing the OSEA Dream BioRetinol Collection. She focuses on the benefits of the BioRetinol Body Serum and states that she cannot stop talking about it. This functions as a hook to grab attention and establish excitement. - 00:07–00:28 00:07–00:28 The creator describes the body serum in detail. She says it is not a traditional retinol but a bio-retinol derived from algae, which helps with smoothing, firming, and fine lines without the irritation, redness, or flaking of traditional retinol. She shares that it also contains magnesium and lavender, so it is not harsh or stripping, but calming. This is meant to educate the viewer on the specific features and benefits of the body serum to generate interest. - 00:28–00:45 00:28–00:45 The creator applies the serum to her shoulder and arm and states that it includes the brand's signature red seaweed, packed with antioxidants. She applies the product before bed to wake up with smoother, plumper, and less dull skin. She says that it actually works while you are sleeping. This demonstrates product usage and tangible benefits to showcase the product's effectiveness. - 00:45–00:53 00:45–00:53 The creator says the fine lines look softer, and her skin is way less dull. She says the smell is amazing and elevates her entire nighttime routine into a little spa moment. This reinforces the emotional benefits of the product and creates a sensory connection for the viewer.

# Ad summary A woman in her car demonstrates the Osea Ocean Eyes Serum, an undereye serum with peptides and a cooling roller ball. # Brand positioning Osea is presented as a brand that combines naturally derived ingredients, specifically peptides, with an innovative application method. The brand aims to be seen as forward-thinking, addressing a common skin concern (undereye collagen loss) with a modern and effective solution. The brand avoids being overly serious or clinical, instead opting for a lighthearted tone that feels accessible. This positions Osea as a brand that is both effective and approachable. # Product The advertised product is the Osea Ocean Eyes Serum, a peptide serum designed for the undereye area. It comes in a clear tube with a rollerball applicator for a cooling massage effect. The serum is intended to boost collagen production in the undereye area, which is the first place to lose collagen. The rollerball provides a soothing and cooling effect to the product application. The serum is formulated to hydrate, depuff, and calm reactive skin under the eyes. The product is designed for on-the-go use and is easily portable, making it a travel-friendly solution for undereye care. # Visual style The ad has a natural, unfiltered aesthetic. The creator is shown in natural lighting, which gives the video an authentic and relatable feel. The editing style is simple and straightforward, with minimal cuts and transitions, which makes the video appear more like a casual conversation. The overall production quality feels like UGC, enhancing the impression that this is a genuine, unpaid review. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You need to check it out. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator opens by introducing the topic of peptides and how popular they are, setting the stage for a related product. - 00:04–00:07 00:04–00:07 She emphasizes the popularity of peptides and says it is for a good reason. - 00:07–00:12 00:07–00:12 The creator explains that peptides signal to your skin to make more collagen, and that collagen keeps your skin bouncy and youthful. - 00:12–00:16 00:12–00:16 She then states that the undereye is basically the first place that loses collagen. - 00:16–00:25 00:16–00:25 The creator introduces the Osea Ocean Eyes Serum, describing it as a peptide serum with a cooling roller ball massager. - 00:25–00:31 00:25–00:31 She highlights that the product itself is instantly soothing, and the roller ball provides a cooling effect. - 00:31–00:34 00:31–00:34 She goes on to describe that it hydrates, depuffs, and calms reactive skin under your eyes. - 00:34–00:41 00:34–00:41 The creator emphasizes that she takes it everywhere she goes now, that she cannot get enough of it, and that her eyes soak it up, before telling the viewer that they need to check it out.

# Ad summary This image ad features Osea's mineral sunscreen, promoting it as a solution for daily SPF use. The ad uses a testimonial format, highlighting that "the quality edit" has found their daily SPF. # Brand positioning Osea is presented as a brand that provides effective and high-quality skincare solutions. The ad emphasizes the brand's dedication to creating products suitable for daily use, especially sun protection. Osea's positioning suggests a focus on integrating skincare seamlessly into daily routines, providing reliable and trustworthy solutions for everyday needs. # Product The featured product is Osea's Marine Screen SPF 50, a hydrating emulsion mineral sunscreen designed for daily use. The product aims to provide broad-spectrum SPF 50 protection. The ad highlights its suitability for daily use, suggesting it is a reliable solution for consistent sun protection. # Visual style The ad features a natural and clean visual aesthetic. The production quality is high, with a focus on clear product presentation against a natural background. The image treatment includes bright lighting and soft color grading, enhancing the beachy vibe. The typography is clean and legible, integrated seamlessly into the image. The style is native and scannable, designed to capture attention in the feed. # Hooks Headline: After Years of Cycling Through SPFs, I Finally Found My Daily # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a positive statement from "the Quality Edit" indicating they have finally found their daily SPF after years of cycling through other SPFs. The message conveyed is that the product is the end of a long search for the perfect daily sunscreen, told from the perspective of a satisfied customer. - The focus shifts to the product itself, with a clear view of the Osea Marine Screen SPF 50 on a sandy background. The aim is to showcase the product, highlighting its branding and key features. The product name and SPF level are easily visible, providing essential information from a brand perspective.

# Ad summary This ad features a woman applying OSEA's sunscreen. It conveys that the sunscreen is editor-approved and likely worth purchasing. # Brand positioning OSEA is presented as a brand focused on skincare, specifically sunscreen. The brand aims to occupy a space in the consumer's mind as a quality skincare product worthy of being included in an editor's bag. The brand aligns with a lifestyle of skincare and self-care, and is implied to be a brand that follows category norms by offering sunscreen. # Product The product being advertised is OSEA's sunscreen. The product comes in a white tube. A woman is applying the sunscreen to her face. The sunscreen has SPF 50. The sunscreen is implied to be of such high quality that it would earn a spot in an editor's bag, inferring the product is for anyone wanting a high quality sunscreen product. # Visual style The ad has a clean, natural visual style. The production quality appears high, with soft lighting and a shallow depth of field. The image treatment is minimal, with natural-looking skin tones. The typography is clean and legible. The visual style mimics organic content, making it scannable in feed. # Hooks Headline: The Sunscreen That Actually Earned a Spot in Our Editors' Bag # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text "The Sunscreen That Actually Earned a Spot in Our Editors' Bag," which aims to convey that this product is a high-quality, editor-approved product. This is told from the brand's POV, leveraging an external endorsement to increase credibility. - The ad transitions to a photo of a woman holding the product while applying the sunscreen to her face. This aims to demonstrate the product in use and show its texture. This is told from the customer's POV, showing how the product fits into a skincare routine.

# Ad summary An ad featuring a beauty product review in the style of a digital magazine article, highlighting the product's effectiveness compared to others in the market. # Brand positioning OSEA is presented as a brand that stands out in a crowded market of eye serums. The ad uses a testimonial from 'The Quality Edit,' suggesting the brand's products are not just another addition to the beauty aisle but are noteworthy and effective enough to warrant attention from beauty experts. This positions OSEA as a premium, high-efficacy brand that consumers should consider if they're looking for something that truly delivers results. # Product The ad features an eye serum product from OSEA, presented in a white tube with the brand name clearly displayed. The product is shown being applied to the under-eye area, emphasizing its intended use for reducing the appearance of fine lines and wrinkles around the eyes. The testimonial-style review implies that the product is effective and stands out from numerous others, indicating a unique selling proposition of superior quality and performance. The ad aims to address the purchase barrier of skepticism towards eye serums, promising visible results and differentiating the product from less effective alternatives. # Visual style The ad has a clean, editorial visual style. The production quality appears high, resembling a professional photoshoot or well-produced user-generated content. The image treatment is minimal, with natural lighting and soft focus. The visual mimics the look of a digital magazine article, with a headline, logo, and image of the product in use. The typography is clean and legible. The overall style aims to be native and trustworthy, designed to catch the eye in a social media feed. # Hooks Headline: I've Lost Count of How Many Eye Serums I've Tried. OSEA's Actually Stands Out in the Pack # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a headline from a publication called 'The Quality Edit,' setting the stage for a beauty review. The intention is to immediately establish credibility and grab the viewer's attention with a bold claim about the product's superiority, told from the perspective of an external editorial source. - The narrative then transitions into a visual of a woman applying the OSEA eye serum, illustrating the product in use and demonstrating its direct application to the under-eye area. This helps the viewer visualize themselves using the product and hints at the ease of use, from the customer's point of view. - Finally, the combination of the headline and the image work together to create a cohesive message: The OSEA eye serum is a top-tier product that delivers noticeable results. This serves as the overall intention of the ad, to convey the product's value from an external source and user perspective.

# Ad summary This ad promotes Osea's marine screen sunscreen, highlighting the product's lightweight, non-greasy hydration and ability to shield skin from UVA/UVB rays using non-nano zinc oxide. The ad emphasizes clean ingredients and anti-aging benefits, positioning the sunscreen as ideal for daily use. # Brand positioning Osea is positioned as a brand that offers clean, lightweight, and hydrating sun protection. The brand emphasizes the use of non-nano zinc oxide to shield skin from UVA/UVB rays and prevent visible signs of aging. It aligns with values of providing effective skincare solutions that are also gentle and non-greasy, making it ideal for daily use in the sun. Osea aims to occupy a space in the consumer's mind as a provider of sun protection that is both effective and safe. # Product The advertised product is Osea's marine screen sunscreen. It is a hydrating emulsion formulated to provide mineral sun protection with SPF 50. The sunscreen is described as clean, lightweight, and hydrating, designed to shield skin from UVA/UVB rays using non-nano zinc oxide. It helps prevent visible signs of aging. The product is presented as lightweight, non-greasy, and ideal for daily hydration and protection from the sun. It aims to address the purchase barrier of sunscreens often being heavy or greasy by offering a lightweight alternative. # Visual style The ad features a clean, minimalist visual aesthetic with a focus on the product and its key attributes. The production quality is highly polished, resembling a studio shot with professional lighting and careful attention to detail. The color palette is soft and calming, with a blend of whites, blues, and yellows that evoke a sense of cleanliness and naturalness. The typography is integrated smoothly with clear, legible fonts that convey a sense of trustworthiness and sophistication. The overall style aligns with platform native aesthetics, creating a visually appealing and scannable ad that blends seamlessly into the feed. # Hooks Headline: Sunscreen for the Sun You Live In # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by emphasizing the core value proposition: it's sunscreen for the sun you live in. This statement from the brand highlights the product's purpose as a daily essential for sun protection. - The ad then highlights the product's features, stating it provides clean, lightweight, hydrating protection. The brand emphasizes the benefits of using non-nano zinc oxide to shield skin from UVA/UVB rays, and helps prevent visible signs of aging while providing lightweight, non-greasy hydration. These features are conveyed to show the user how the sunscreen is effective and beneficial for daily use.

# Ad summary This ad promotes OSEA's Marine Screen SPF 50. The image features an smiling woman with sunscreen on her cheek and holding the product against a backdrop of a sky and ocean. The ad emphasizes the sunscreen's hydrating, non-greasy formula, as well as its safety for sensitive skin. # Brand positioning OSEA is positioned as a provider of clean sun protection. The ad highlights the brand's commitment to creating skincare that not only protects from the sun but also nourishes and hydrates the skin. This positioning appeals to consumers seeking effective and safe skincare solutions, particularly those with sensitive skin. By emphasizing the clean and gentle nature of its products, OSEA aims to stand out in a market often filled with harsh chemicals and heavy formulations. # Product OSEA's Marine Screen SPF 50 is a mineral, non-nano zinc-based sunscreen designed to provide more than just sun protection, hydrating and nourishing the skin. The product is lightweight and non-greasy, providing a hydrated, natural finish. It is also formulated to be safe for sensitive skin. This sunscreen is ideal for daily use, especially for those seeking a gentle yet effective sun protection solution that enhances skin health. # Visual style The ad has a bright and clean visual aesthetic, with a focus on natural elements like the sky and ocean. The production quality is polished, using soft lighting and a clear focus on the product and model. The image treatment is minimal, enhancing the natural tones and textures. The typography is integrated cleanly, with a modern sans-serif font that complements the overall design. The ad mimics the look and feel of a high-end lifestyle brand, aiming to create a sense of trust and aspiration. # Hooks Headline: The Clean SPF You've Been Waiting For # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the key benefit: "The Clean SPF You've Been Waiting For," setting the stage for a product that meets unmet needs. The brand is telling the audience this is a long-awaited solution. - Next, the ad lists features like "Goes beyond sun protection to hydrate + nourish," "Mineral, non-nano zinc-based SPF 50," "Lightweight, non-greasy with a hydrated, natural finish," and "Safe for sensitive skin." The brand is explaining why this sunscreen is different from other options on the market. - Finally, a woman applies the sunscreen to her face, demonstrating its use. The customer is shown enjoying the product, reinforcing its appeal and ease of use.

# Ad summary This ad features a tube of Osea's Marine Screen sunscreen in the pocket of a pair of jeans. The ad's simple, clean aesthetic, combined with the product's convenient portability, promotes the product as an easy part of your daily routine. # Brand positioning Osea presents itself as a provider of skincare for daily use. Its emphasis on 'everyday living' and the simple packaging suggest that the brand prioritizes ease of use and integration into existing routines. The brand does not make overt claims about being luxurious or high-end, but the clean design and positioning as a 'defense' indicate a focus on quality and protection, potentially appealing to consumers who value practical and effective skincare solutions. # Product The advertised product is Osea's Marine Screen, a sunscreen designed for daily defense. It comes in a portable tube that can be easily carried in a pocket. The product is explicitly labeled as having SPF 30. The packaging includes the product name, 'OSEA marine screen', along with the description 'hydrating emulsion mineral sunscreen broad spectrum SPF 30'. The sunscreen is being positioned as a simple, essential item for everyday use. # Visual style The ad has a clean and minimalist aesthetic, focusing on natural elements and a light color palette. The production quality is high, featuring a well-lit, sharp image that appears professionally shot. The framing emphasizes simplicity and portability, aligning with the product's positioning for everyday use. # Hooks Headline: Daily Defense for Everyday Living # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - From the brand's perspective, the ad opens by presenting the product as an essential part of 'Daily Defense for Everyday Living.' This line sets the stage by framing the product as a solution for the modern individual seeking protection and ease of use in their daily routine. - The ad progresses from the brand's message to a real-world moment showing the product being placed in a pocket. This demonstrates the product’s portability and seamless integration into the customer's lifestyle, highlighting its convenience and ease of use.

# Ad summary This ad highlights the benefits of OSEA's Marine Screen SPF, emphasizing its hydrating, non-greasy formula and suitability for daily wear, while showcasing OSEA's other products, such as Atmosphere Protection Cream and Undaria Algae Body Oil. # Brand positioning OSEA positions itself as a provider of skincare products that are hydrating, non-greasy, and suitable for daily wear. The brand aligns with a lifestyle that values natural and effective skincare routines. The brand emphasizes its dedication to providing skincare solutions that are suitable for everyday use, contrasting with competitors that might focus on heavier, less versatile formulations. The brand positioning is both functional and emotional, offering practical benefits like hydration while promoting a feeling of confidence and well-being through reliable skincare. # Product The main product featured is OSEA's new Marine Screen SPF, a hydrating and non-greasy sunscreen made for daily wear. The product is for anyone seeking a reliable and comfortable SPF solution for everyday use. This mineral sunscreen provides broad spectrum SPF 30 protection while being gentle and moisturizing. It comes in a tube with an attached flip-top cap. Other OSEA products are also shown including Atmosphere Protection Cream, and Undaria Algae Body Oil. This sunscreen addresses the common purchase barrier of sunscreens being too heavy or greasy for daily use. # Visual style The ad uses a bright and inviting aesthetic. The image has soft, natural lighting and a shallow depth of field, focusing on the products while blurring the background slightly. The overall style is clean and minimalist, emphasizing the natural and high-quality aspects of the OSEA brand. # Hooks Headline: We Finally Found the Daily SPF Worth Repurchasing # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a bold statement declaring that they have finally found a daily SPF worth repurchasing. This message is from the brand or a trusted source like a beauty editor. The purpose is to immediately grab attention and establish the product's value proposition as a top-tier sunscreen option. - Next, the ad provides more detail: OSEA's new Marine Screen is hydrating, non-greasy, and made for daily wear. The brand is speaking now. This builds on the initial claim by highlighting key product features and benefits, reinforcing why it's worth considering. - The flatlay arrangement showcases the OSEA Marine Screen among other aesthetically pleasing items and supporting OSEA products. This is seen from the viewer's perspective, who is meant to see the product integrated into a desirable lifestyle.

# Ad summary This ad promotes OSEA's sunscreen, highlighting its effectiveness and addressing common issues with other sunscreens like pilling, stinging, and breakouts. It emphasizes that OSEA's product delivers on its promises. # Brand positioning OSEA presents itself as a brand dedicated to high-quality skincare, with this ad emphasizing its entry into the sunscreen category. The brand positions itself as trustworthy and effective, with a focus on delivering on its promises. This positions the brand as a reliable choice in the skincare market, suggesting that consumers can trust OSEA to provide effective and gentle sun protection, avoiding common problems like pilling, stinging, and breakouts. The brand aligns with a lifestyle focused on quality and effective skincare solutions. # Product OSEA's marine screen sunscreen is presented as a solution to common sunscreen problems such as pilling, stinging, and causing breakouts. The product is for anyone seeking effective sun protection without the typical irritations associated with sunscreens. The ad highlights that this sunscreen delivers on its promise, suggesting reliability and effectiveness. It addresses the pain points of many sunscreen users and positions the product as a gentle, effective alternative. # Visual style The ad has a clean, bright, and natural aesthetic. It features a shot of a person applying sunscreen in an outdoor setting, likely at the beach. The production quality appears high, with a focus on clear imagery and natural lighting. The typography is modern and legible. The overall style is designed to convey a sense of trustworthiness and efficacy. # Hooks Headline: OSEA's First Sunscreen Delivers On Every Promise # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The Quality Edit logo is shown in the top left, signaling that OSEA's new sunscreen has been recognized or recommended by them, adding credibility. - The headline, "OSEA's First Sunscreen Delivers On Every Promise," introduces the product and its primary benefit, told from the brand's perspective. This aims to immediately capture attention by highlighting the effectiveness of the new sunscreen. - The model applies sunscreen to her face, demonstrating the product in use. This offers a relatable moment, from a customer's perspective, showing the ease and appeal of using the sunscreen. - The text, "Most sunscreens pill, sting, or break me out. This one doesn't," addresses common user frustrations with sunscreens, told from a customer's perspective. This underscores the product's solution to these issues.

# Ad summary This ad features the OSEA brand Marine Screen sunscreen. It is presented inside a bag with other items, which are not specified, but meant to illustrate on-the-go use. The ad is meant to target busy individuals who desire to use sunscreen. # Brand positioning OSEA is presented as a brand that delivers skincare that is accessible to various individuals. This is emphasized by the text, "For busy moms, gardeners, yoga teachers, makeup artists & everyone in between." The brand focuses on a natural presentation through their placement within the bag and association with time spent in the sun. The brand’s Marine Screen is described as a product that can be added to anyone’s daily ritual. # Product The featured product is the OSEA Marine Screen sunscreen. The sunscreen is presented as a daily ritual that can be added to anyone's skincare routine. The sunscreen is contained in a white tube with black text and an SPF of 30. Other products are also visible within the bag, including an OSEA oil in a pump bottle and an additional OSEA product in a pump bottle. The ad showcases Marine Screen, which is meant to be used by busy individuals. # Visual style The ad features a naturalistic visual style, with a focus on showcasing the products within the context of an everyday bag setting. The production quality appears to be high, resembling a professionally styled flatlay. The image treatment is minimal, with a soft color grade that enhances the natural tones. The typography is integrated seamlessly, with a clean and legible font choice. Overall, the visual style is approachable and aims to convey a sense of authenticity and ease of use. # Hooks Headline: Sunscreen for the Sun You Live In # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline, “Sunscreen for the Sun You Live In”, to highlight the core benefit of sun protection. The customer is experiencing this message as it relates to the brand's focus on everyday use. - The brand uses the supporting copy to state, “For busy moms, gardeners, yoga teachers, makeup artists & everyone in between—Marine Screen is your new daily ritual.” This is intended to promote the accessibility of the product to a diverse audience, while also highlighting the product's ease of integration into daily routines. The customer is being told the product is for them. - The ad concludes with an eye-level shot of the OSEA Marine Screen next to other OSEA products. The brand is communicating its full line of sun protection offerings that fit in a bag for on-the-go use. The audience views this presentation as a way to emphasize the portability of the product.