How Native Advertises on Meta

# Ad summary A man talks about the problem of getting sweaty and worrying about how he smells. He holds Native deodorant and says he likes it because it is clean. # Brand positioning Native is presented as a brand of deodorant that aligns with clean living. It is for people who worry about the ingredients in the products they use on their bodies. The brand pushes against the norm that deodorants must have aluminum to be effective. The brand positioning is both functional and emotional because it delivers performance as well as peace of mind. # Product Native deodorant is a personal hygiene product used to prevent body odor. It is designed for people who prefer to use clean products, as it is free of aluminum, parabens, ozokerite, and dyes. It uses active odor fighters for stronger odor protection that you can count on. The ad addresses the concern that you need to use deodorants that have aluminum. # Visual style The ad has a polished commercial aesthetic and a casual tone. It is shot in natural light, giving it an authentic feel. The editing style includes quick cuts that sync with the audio. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I highly recommend that you give the new Native formula a try. # Point of view - [object Object] # Storyline - 00:00–00:02 The man says he gets sweaty and worries about how he smells. - 00:03–00:05 The man explains that he has to be intentional about the deodorant he uses. - 00:06–00:09 The man says that people say you need to use deodorants that have aluminum, but he doesn't believe that and Native doesn't either. - 00:10–00:15 The man states that when it comes to products that he will apply on his skin or body directly, he always goes the clean route, which is why he's partnered with Native. - 00:16–00:17 The man says the deodorant is allowed to be on his pits. - 00:19–00:25 The man says that it not only smells amazing, but it's now improved and cleaner than before with more active odor fighters for stronger odor protection that he can count on, which is quite nice. - 00:26–00:30 If you care about clean ingredients in your deodorant, the man highly recommends that you give the new Native formula a try.

# Ad summary Image ad featuring Native body wash and deodorant in a "Berry Blossom Tea" scent, which is a collaboration with Boba Cafe. # Brand positioning Native is presented as a clean and naturally-focused personal care brand. The brand appears to occupy a space in the market that prioritizes gentle and safe ingredients, appealing to consumers seeking to avoid harsh chemicals like sulfates, parabens, and phthalates. It suggests an alignment with values of simplicity and purity, offering essential personal care items without unnecessary additives. This positions Native as a trustworthy option for those mindful of their body and health, pushing back against competitors who may include less desirable or harmful ingredients in their formulations. # Product The ad features two products by Native in collaboration with Boba Cafe in the Berry Blossom Tea scent: Body Wash and Deodorant. The body wash is a liquid cleansing product, presented in a tall, white bottle with a label that indicates it is sulfate-free, paraben-free, and phthalate-free. The deodorant is a solid stick, also packaged in a white container with the same scent and ingredient claims displayed. Both products appear to be targeted at consumers who appreciate the Berry Blossom Tea scent and are health-conscious, as the ad highlights the absence of potentially harmful additives. The products offer a scented experience during personal hygiene routines, and address purchase barriers by promoting the safety and gentle nature of the formulations. # Visual style The ad employs a highly polished, studio-shot aesthetic with a focus on product presentation and brand collaboration. Visual motifs include clean product shots, fresh fruit accents, and a soft gradient background. Image treatment involves color grading that enhances the pink tones and drop shadows that add depth. The typography is clean and legible, contributing to the overall impression of quality and care. The style aims for a balance between native appeal and high-design, enhancing scannability and stop power in the feed. # Hooks Headline: NATIVE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visually appealing arrangement of the products amidst fresh berries and a pink liquid splash, setting a refreshing and inviting tone. The brand is telling this part of the story. The intention is to attract the viewer's attention with an aesthetic product display that emphasizes the "Berry Blossom Tea" scent and the clean, natural qualities of the product. - Next, the focus shifts to the clear labeling of the products, highlighting the Native and Boba Cafe brands as well as key features like "Sulfate Free," "Paraben Free," and "Phthalate Free." The brand is telling this part of the story. This assures potential customers of the brand’s commitment to health and safety, addressing common concerns about harsh chemical ingredients in personal care products.

# Ad summary This ad promotes Native's Scalp Detox Shampoo. The ad features a woman showcasing the product, emphasizing its ability to reset roots and being sulfate-free. # Brand positioning Native is presented as a brand that prioritizes natural and gentle hair care. The brand is known for being silicone, sulfate, and paraben-free, appealing to consumers seeking clean and healthy hair products. Native aims to occupy the space in the consumer's mind as a reliable and eco-conscious choice. The brand promotes a lifestyle of wellness and simplicity, aligning with values of natural beauty and health. Native seems to push against the norm of using harsh chemicals in hair care, differentiating itself from competitors who may rely on sulfates and parabens. The brand positioning is both functional (offering effective cleansing) and emotional (providing peace of mind with clean ingredients). # Product Native's Scalp Detox Shampoo, in the Lavender Cloud & Vanilla scent, is a deep and gentle cleansing shampoo designed for hair care. The product is intended for individuals looking to reset their roots, providing a clean and refreshed scalp. The shampoo is silicone, sulfate, and paraben-free, ensuring a gentle and safe formulation. The unique selling point of the shampoo is its ability to detoxify the scalp without the use of harsh chemicals like sulfates. The ad highlights the use occasion of washing hair in the shower. By stating it is sulfate free, the ad addresses the purchase barrier of consumers who avoid those ingredients. # Visual style The ad has a clean and polished aesthetic with a focus on bright, natural lighting. The editing rhythm is quick, with fast cuts between shots to maintain an engaging pace. The production quality is high, giving it a commercial feel. The pacing is relatively consistent, with cuts timed to match the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman holds a bottle of Native Scalp Detox Shampoo in front of a blue and white striped background. - 00:01–00:02 00:01–00:02 The same woman runs her fingers through her hair while looking at the camera with a smile. This shows that the product is for the viewer, delivered in an upbeat way. - 00:02–00:03 00:02–00:03 Hands massage shampoo into hair in the shower. This conveys that the product can be used in place of shampoo. - 00:03–00:05 00:03–00:05 The woman from the beginning of the ad is seen flipping her hair back and forth, smiling at the camera.

# Ad summary This ad for Native shampoo and conditioner tells a love story. It opens with a nighttime shot of a couple in matching trench coats, looking lovingly at each other. Text on the screen reads, "The End of Sulfates with Native Shampoo". The next scene shows the woman applying shampoo to her hair in the shower. The man is then shown applying the conditioner. Next, the two are walking outside, arm in arm. The final scene shows them back in the rain, with text that reads, "It's a great hair day!" # Brand positioning Native is presented as a brand focused on creating hair care products free of sulfates, aiming to occupy the space in the consumer's mind as a provider of gentle and effective formulations. The brand aligns with a lifestyle that values simplicity and health, appealing to individuals seeking cleaner beauty routines. It pushes against the norms of traditional haircare, which often include harsh chemicals. The brand positioning is functional, emphasizing the product's formulation without sulfates. # Product The advertised product is Native shampoo and conditioner, a hair care system formulated without sulfates. The products are packaged in matching white pump bottles with minimalist green labeling. The shampoo and conditioner are intended for anyone looking for a gentle hair-cleansing product. The ad spotlights its key USP, which is the absence of sulfates. Use occasions shown include showering and walking outdoors with styled hair, which implies that the products help maintain the hair throughout the day. The ad addresses a purchase barrier related to concerns about harsh chemical ingredients. # Visual style The ad has a polished aesthetic, resembling a commercial. It features quick cuts and smooth transitions. The production quality is high-end. The pacing is consistent and slow. The cuts are synced with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a nighttime scene of a couple about to kiss in the rain. The message is that Native shampoo can help consumers to have a great hair day. The perspective is from an external observer. The tone is romantic. - 00:05–00:10 A woman is shown in the shower, using the shampoo. The message is that the shampoo is used during a shower and is meant to wash hair. The perspective is from an external observer. The tone is informational. - 00:10–00:14 A man is then shown in the shower using the conditioner. The message is that the conditioner is a partner product to the shampoo, and is used to condition hair. The perspective is from an external observer. The tone is informational. - 00:14–00:19 The couple is shown walking down the street, arm in arm. The message is that the products can result in great hair even when walking outdoors. The perspective is from an external observer. The tone is happy. - 00:19–00:24 The ad ends with the same nighttime scene from the beginning. The message is that Native is a great hair care system. The perspective is from an external observer. The tone is romantic.

# Ad summary A male creator showcases Native's 2-in-1 shampoo and conditioner, highlighting its clear labeling, clean ingredients, and the promise of healthy, flex-worthy hair. # Brand positioning Native is presented as a brand committed to clean, simple, and effective hair care. The brand emphasizes transparency by using labels that are easy to understand, suggesting a focus on natural ingredients and avoiding harmful chemicals. Native aims to simplify hair care, positioning itself against complex routines and products with hard-to-understand ingredients. The brand adopts a functional approach by promoting performance and simplicity. # Product Native's 2-in-1 Shampoo & Conditioner is presented as a hair care solution made with 'thoughtful ingredients that are good, clean, and fun.' This product is targeted at consumers who want a simple, effective, and transparent hair care routine. The product label is designed to be easy to read and understand, demystifying the ingredient list. The ad highlights that the product has 'no unwanted ingredients' and promotes the benefit of achieving 'full & healthy hair you can flex.' This product is intended to make hair care uncomplicated and enjoyable. The advertised shampoo and conditioner are designed for daily use, as seen in the shower setting. # Visual style The ad has a bright, clean aesthetic with a slightly raw, UGC feel. The editing style includes quick cuts and handheld camera work, giving it an informal vibe. The use of colorful, translucent squares in the background adds a playful touch. The pacing is moderate, with cuts timed to the upbeat music. The overall production quality suggests a blend of professional and user-generated content, supporting a tone that is both authentic and engaging. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The male creator smiles as he holds up a bottle of Native 2-in-1 shampoo and conditioner. - 00:01–00:03 00:01–00:03 The ad transitions to a close-up of a hand dispensing the product, followed by a shot emphasizing the product label. The message conveyed is that Native's labels are clear and easy to read. - 00:03–00:07 00:03–00:07 The ad shows the product being used in the shower. The man washes his hair, conveying the message that the shampoo has 'no unwanted ingredients.' - 00:07–00:12 00:07–00:12 The man styles his clean hair and smiles at the camera, highlighting the 'full & healthy hair you can flex' benefit. - 00:12–00:14 00:12–00:14 The ad concludes with the brand name 'NATIVE' displayed on screen, reinforcing brand recognition.

# Ad summary string # Brand positioning Native positions itself as a transparent, trustworthy brand that prioritizes natural and safe ingredients. The brand is presented as a healthy, clean alternative to traditional personal care products, particularly sunscreen. In a market saturated with sunscreens that may contain hidden chemical UV cheats or potential irritants, Native presents itself as a reliable option for consumers seeking genuine mineral-based sun protection. # Product The ad promotes Native Mineral Sunscreen, a 100% mineral SPF 30 sunscreen that comes in a variety of scents, including pear and coconut water, as well as an unscented option. It is designed to absorb quickly into the skin without leaving a greasy feeling. The sunscreen is positioned as a superior choice compared to other mineral sunscreens that may contain hidden chemical UV cheats, such as butyloctyl salicylate, which are used to boost SPF levels but may be undesirable for those seeking truly mineral-based protection. The product’s key selling point is its transparency and commitment to providing a fully mineral-based formula without any hidden additives. # Visual style The ad has a UGC feel, with a focus on natural lighting. It features quick cuts and smooth transitions to maintain an engaging pace. The production quality is clean and polished, lending credibility to the influencer and the brand. The visual style is consistent with social media content, enhancing its appeal to a younger demographic. The pacing is fairly consistent, maintaining viewer engagement without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go treat your skin to native's new mineral sunscreen # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the creator asking if the viewer would believe she is wearing mineral sunscreen. This grabs attention by questioning the typical perception of mineral sunscreen. - 00:02–00:08 00:02–00:08 The creator reveals that it is Native's new 100% mineral SPF and demonstrates its quick absorption without a greasy feeling by applying it to her arm. This introduces the product and highlights key benefits. - 00:09–00:19 00:09–00:19 The creator references her previous videos about mineral sunscreens and acknowledges audience feedback about hidden chemical UV cheats in other products. This builds credibility by showing she listens to her audience and addresses their concerns. - 00:20–00:26 00:20–00:26 The creator explains why she prefers mineral sunscreen, emphasizing that it reflects UV rays instead of just absorbing them and converting them into heat like chemical sunscreens. This educates the viewer on the benefits of mineral sunscreen. - 00:27–00:33 00:27–00:33 The creator questions how other mineral sunscreens with chemical boosters can be considered 100% mineral, suggesting that consumers are being misled, setting up Native as the honest alternative. - 00:34–00:42 00:34–00:42 The creator states she is partnering with Native to showcase their new 100% mineral SPF, highlighting that it's SPF 30 and available in scents like pear and coconut water, or unscented. This introduces the product's specific features and options. - 00:43–00:51 00:43–00:51 The creator reinforces her love for mineral sunscreen and concludes by urging viewers to treat their skin to Native's new mineral sunscreen, reiterating its benefits and calling for action.

# Ad summary This ad presents Native hair care products, specifically shampoo and conditioner, as a solution for hair needing real, silicone-free moisture. It features a person of color with curly hair showcasing the products and their effect on hair health and appearance. # Brand positioning Native positions itself as a brand offering hair care solutions that prioritize real, silicone-free moisture. The brand aligns with values of natural care and simplicity, pushing against the norm of using silicone-based products in the hair care industry. The brand positioning appears to be functional, emphasizing product performance and the benefits of using clean ingredients for healthy-looking hair. The brand's tone is approachable and friendly, suggesting a lifestyle focused on self-care and natural beauty. # Product The featured products are Native Coconut & Vanilla Moisturizing Shampoo and Conditioner, designed to provide real, silicone-free moisture for hair. The products are presented as solutions for hair that craves hydration without the use of silicones. These products seem to target individuals seeking hair care options with natural ingredients and are portrayed for use in regular hair washing and conditioning routines. The unique selling proposition is the silicone-free formula, which is explicitly stated as a benefit for achieving healthy hair. The ad addresses the purchase barrier by showcasing visible results, suggesting that these products effectively moisturize and revitalize hair. # Visual style The ad features a polished yet natural aesthetic, blending high-quality production with a UGC feel. The editing style includes quick cuts to maintain a dynamic rhythm, with smooth transitions between shots. The production quality leans towards a polished commercial look, enhancing the credibility of the product. The pacing is consistent throughout, at approximately 200 BPM, creating an engaging and upbeat experience. Audio and visual elements sync well, emphasizing the product’s effect and the user’s satisfaction. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person with curly hair holds up bottles of Native Coconut & Vanilla Moisturizing Shampoo and Conditioner. - 00:01–00:02 The perspective shifts to someone running their fingers through their curly hair. - 00:02–00:02 Hands apply shampoo to hair, creating a rich lather, emphasizing the moisturizing aspect of the product. - 00:02–00:04 The person tosses their head, showcasing their hair’s movement and health. - 00:04–00:05 The person smiles at the camera, suggesting satisfaction with the product’s results.

# Ad summary This ad for Native scalp detox shampoo features a range of young adults with healthy, shiny hair, all smiling at the camera. The ad shows the product being applied in the shower, highlighting that it contains no sulfates or silicones. # Brand positioning Native is presented as a modern, accessible hair care brand focused on simple, effective ingredients. The brand aims to occupy the space of clean beauty, as evidenced by the product's 'no sulfates, no silicones' formulation. This messaging, combined with the visual style featuring fresh-faced models, positions Native as a brand that aligns with a healthy, natural lifestyle. By highlighting these ingredient choices, Native pushes against the use of harsh chemicals often found in mainstream hair care, appealing to consumers who prioritize gentle and environmentally conscious products. # Product Native's Scalp Detox Shampoo is designed to provide a deep yet gentle cleansing experience for the scalp. Marketed for anyone seeking to refresh and revitalize their scalp, the product is highlighted for its formulation free of sulfates and silicones, catering to those avoiding potentially harsh ingredients. The ad emphasizes its use during showers, demonstrating the product's application and foaming action, reinforcing how easily it can be integrated into one’s routine. The ad presents the shampoo as a way to achieve happy, healthy hair, connecting the product's natural composition with the desired outcome of clean and vibrant hair. # Visual style The ad has a clean, bright, and polished aesthetic with a focus on natural light and textures. Editing is smooth with quick cuts to keep the pace upbeat. The visuals maintain a high-end commercial feel, aiming for a tone that is fresh and inviting. The pacing maintains a consistent, upbeat rhythm throughout the ad, syncing with the music to enhance the overall viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showcasing the Native Scalp Detox Shampoo bottle, implying a focus on the product itself and its key features. - 00:01–00:05 00:01–00:05: The scene transitions to a person using the shampoo in the shower, visually demonstrating its usage and creating a direct correlation between product and application. The text overlay, 'Give your scalp a fresh start,' is introduced, which speaks from the brand's perspective and sets the tone. - 00:05–00:09 00:05–00:09: The ad continues showing the shampoo being applied to the scalp, accompanied by the text overlay 'No sulfates, no silicones,' a clear brand message focusing on what it omits, appealing to health-conscious consumers. - 00:09–00:13 00:09–00:13: The ad features diverse individuals smiling and showing off their healthy-looking hair, emphasizing the outcome of using the product with the overlay 'Just happy, healthy hair.' - 00:13–00:14 The ad ends with the brand's name, 'NATIVE,' reinforcing brand recognition and identity.

# Ad summary This ad showcases Native's line of sulfate and silicone-free hair care products for healthy, nourished hair. The ad features close-up shots of product application, hair washing, and models showcasing their healthy hair. # Brand positioning Native presents itself as a brand offering clean, simple, and effective hair care. Their products are made with thoughtful ingredients, avoiding sulfates and silicones. The brand positions itself as aligning with a lifestyle where hair care doesn't have to be complicated, focusing on clean formulas for healthy, nourished hair. This aligns with the broader clean beauty movement that is gaining popularity in the health and beauty market. # Product Native hair care products are designed for individuals seeking clean, simple, and effective hair care. The ad focuses on shampoos and conditioners that are sulfate and silicone-free, with clean formulas. It highlights that these products are made with thoughtful ingredients and that the products lead to healthy, nourished hair. The packaging is white with green accents, featuring clear labeling about the ingredients and what they actually mean. # Visual style The ad has a polished and clean aesthetic, with bright lighting and close-up shots to highlight the product's texture and the models' healthy hair. The editing features quick cuts and smooth transitions. The overall feel is modern and fresh, which supports the brand's message of clean and simple hair care. The pacing is moderate, with cuts occurring every 1-2 seconds. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 Close-up shot of the hand pumping out clear hair product from a white bottle of Native shampoo, showcasing the product's texture and formulation. - 00:01–00:02 A woman is shown holding two bottles of Native shampoo and smiling to the camera, as the ad conveys the message that the product is sulfate and silicone-free. - 00:02–00:03 A close-up of the back of the Native shampoo bottle shows the detailed ingredient list and description, reinforcing the brand's commitment to clean and simple ingredients. - 00:03–00:04 Hand pumps out white hair product from a bottle of Native shampoo, emphasizing the clean formulas. - 00:04–00:08 A woman is shown washing her hair with Native shampoo in the shower, lathering up the product to illustrate its use and effectiveness. - 00:08–00:14 The ad transitions to different models with various hair types smiling and running their hands through their hair, conveying the message that Native products result in healthy, nourished hair for everyone.

# Ad summary This ad for Native Scalp Detox Shampoo uses a quick-cut, ASMR-inspired format to highlight the product's gentle cleansing and soothing Lavender Cloud & Vanilla scent. It emphasizes the transformation of hair washing into a self-care ritual. # Brand positioning Native positions itself as a provider of clean and simple personal care products. The brand emphasizes natural ingredients, gentle formulations, and a focus on everyday self-care rituals. It stands apart by promoting accessible, non-toxic products that appeal to consumers seeking a balance between efficacy and well-being without compromising on enjoyable sensory experiences. # Product Native Scalp Detox Shampoo is a hair care product designed for deep, gentle cleansing with salicylic acid. Packaged in a 16.5 fl oz (487 mL) bottle, the shampoo features a Lavender Cloud & Vanilla scent and is formulated to be silicone-free, sulfate-free, and paraben-free. The product aims to transform hair washing routines into luxurious self-care rituals through its carefully selected scents and gentle, detoxifying properties. # Visual style The ad has a clean and polished aesthetic, with a focus on natural lighting and ASMR-inspired close-ups. The editing style is quick-cut, enhancing the sensory experience. The production quality is high-end commercial, supporting the brand's image of accessible luxury. The pacing is relatively fast, with cuts timed to enhance the ASMR and sensory elements. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman holding a bottle of Native Scalp Detox Shampoo, displaying the product directly to the camera. This establishes the product as the central focus. - 00:01–00:02 The scene cuts to someone washing their hair with the product. The moment offers a sensory experience through close-ups of the hair and shampoo being applied, with emphasis on the tactile feel of washing. This presents the experience from the user's perspective, creating a sense of immersion and demonstrating how the product is used. - 00:02–00:03 A close-up of lavender flowers highlights the product’s natural scents. The scene suggests a connection between the shampoo and nature, reinforcing the brand's clean and natural image. - 00:03–00:05 The ad returns to showing wet hair as the text overlay repeats the message. This visual reiterates the transformation of a routine activity into a ritual through enhanced sensory experience. - 00:05–00:06 The ad concludes with a woman smiling softly, emphasizing the emotional satisfaction that the product is intended to deliver. The shot reinforces the Native brand.

# Ad summary This ad features a man getting ready for a mission. He uses Native shampoo and conditioner, which is a clean shampoo with no sulfates, to get the job done in one wash. # Brand positioning Native is presented as a brand that provides clean and effective hair care products, specifically shampoo and conditioner, formulated without sulfated surfactants. The brand aligns with a lifestyle that values efficiency and getting the job done in one wash. It seems to push against the norm of using shampoos with sulfates, positioning itself as a healthier alternative. The brand positioning is both functional (offering a shampoo and conditioner system) and emotional (promoting confidence in achieving cleanliness and efficiency). # Product Native offers a shampoo and conditioner system formulated without sulfated surfactants, designed to get the job done in one wash. The product is for individuals seeking a clean and efficient hair care solution. The ad emphasizes that it's a shampoo with no sulfates. It is presented as effective and quick, suitable for those who want to clean their hair efficiently. The ad addresses potential purchase barriers by highlighting the product's ability to clean hair effectively and quickly, suggesting it is worth trying for those who value efficiency and cleanliness. # Visual style The ad has a polished commercial aesthetic with quick cuts and a serious tone. The production quality is high-end, creating a professional feel. The pacing is relatively quick, enhancing the sense of urgency and efficiency. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a hand reaching for a white bottle of Native shampoo and conditioner in front of a dark background. - 00:01–00:02 Then, the camera cuts to a man in a car, looking determined. - 00:01–00:03 The man says, "Let's get the job done." - 00:02–00:04 The man glances to the side and then back forward. He emphasizes, "In one wash." - 00:03–00:05 The ad concludes with a graphic featuring the Native shampoo and conditioner bottles, accompanied by the text "CLEAN SHAMPOO WITH NO SULFATES."

# Ad summary In a stylized, vintage-themed ad, a man chases a woman through the rain asking if he can have her shampoo. She gives him the Native shampoo, and the ad ends with a glamorous shot of the product. # Brand positioning Native is presented as a solution for consumers seeking a clean and effective hair care experience. The brand values simplicity, evidenced by its gentle formulas and clear communication. Native defies category norms by offering high-quality ingredients without sulfates. The brand aligns with a health-conscious, eco-friendly lifestyle. The ad promotes functional benefits like hair nourishment, delivered in a sleek and effective formula. # Product The featured product is Native Hair Care, a shampoo designed to nourish hair in a single wash without sulfates. The Cashmere & Rain shampoo is paraben-free and silicone-free. It is presented as a solution for those seeking a clean and effective hair care routine. The ad highlights the shampoo's ability to provide nourishment without harsh chemicals. # Visual style The ad has a polished commercial feel, stylized with a vintage aesthetic. It features smooth transitions and quick cuts, with a consistent pacing. The rain and classic cars evoke a sense of nostalgia and timelessness. The audio-visual sync is precise, with dialogue timed to the visual beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens in a stylized rain-soaked city street with vintage cars and storefronts. - 00:02–00:04 A man calls out to a woman, “Sally, can I...”. This sets up a question and creates initial intrigue. - 00:05–00:07 The woman, holding a bottle of Native shampoo, responds, “Nourish your hair in a single wash without any sulfates”. This introduces the product benefit and highlights a key feature. - 00:07–00:14 The man takes the shampoo, looks at the product, and smiles slyly. The woman says "I thought you'd never ask," and the man replies goodbye, implying a playful agreement or trade.

# Ad summary This ad for Native hair care products features a woman showing different items from the product line, including shampoo, conditioner, and hair mask. Each product is highlighted in a quick shot with superimposed text before quick cuts showcase happy customers with shiny, healthy-looking hair. # Brand positioning Native is presented as a brand offering simple and effective hair care solutions. The brand aligns with a focus on clean ingredients and seriously great hair, suggesting a lifestyle that values natural beauty and straightforward routines. The ad positions Native against brands with complex formulas, emphasizing simplicity and visible results. With its bright, friendly visuals and focus on customer satisfaction, the brand aims for an emotional connection, promising confidence through beautiful, healthy hair. # Product The ad features Native's hair care product line, including shampoo, conditioner, and hair mask, all formulated with simple ingredients. The products are designed for individuals seeking effective hair care solutions that deliver seriously great hair. Key features highlighted across the range include clean formulations. The featured hair mask is showcased as a conditioning treatment. The visuals emphasize healthy, shiny hair, suggesting that these products address common hair concerns and enhance natural beauty. # Visual style The ad features a polished, clean aesthetic with bright lighting and simple backgrounds. The editing style is quick cuts, which create a sense of energy and keep the viewer engaged. The production quality appears high-end, lending a sense of professionalism and trustworthiness to the brand. The pacing is fast, with cuts timed to the music beat, enhancing the visual appeal and maintaining viewer interest. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: A hand presses the pump on a white bottle of Native shampoo, dispensing the product into a palm, suggesting the first step in a hair care routine and highlighting the brand's product experience. - 00:01–00:02 00:01–00:02: A woman holds a tube of Native hair mask, displaying the product and its packaging, while text overlay states "Simple ingredients," emphasizing the brand's core benefit and transparent formulation. - 00:02–00:03 00:02–00:03: A close-up of shiny, healthy brown hair is shown followed by a woman smiling directly at the camera as she shakes her curly hair, demonstrating the outcome of using Native products and promoting the message of "Seriously great hair." - 00:03–00:05 00:03–00:05: A collection of various Native hair care products are displayed against a colorful background, reinforcing brand visibility and showcasing the range of options available for different hair care needs.

# Ad summary This ad for Native deodorant highlights the product's smooth and comfortable feel, 72-hour odor protection, and natural ingredients. The ad features a clean and minimalist design with a focus on the product itself. # Brand positioning Native is presented as a natural and effective deodorant brand that prioritizes smooth and comfortable odor protection. The brand emphasizes its commitment to using aluminum-free and paraben-free ingredients, appealing to health-conscious consumers seeking a gentle and reliable deodorant option. Native positions itself as a modern and trustworthy brand that aligns with a clean and simple lifestyle. # Product The advertised product is Native deodorant, specifically the Cashmere & Rain scent. It is a solid stick deodorant in a white container with a matching cap. The deodorant promises smooth and comfortable 72-hour odor protection. The product is formulated without aluminum and parabens, catering to consumers seeking natural and gentle alternatives. The ad highlights the product's effectiveness and skin-friendly composition, aiming to overcome concerns about harsh chemicals and insufficient odor control. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is highly polished, with studio-shot lighting and a soft color palette. The image treatment includes subtle color grading and background removal to create a clean and professional look. The typography is large and bold, enhancing scannability in-feed. # Hooks Headline: SMOOTH & COMFORTABLE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Native brand name and product type, immediately establishing the product being advertised. The brand is telling the audience what product category they are in. - The ad highlights the key benefits of the deodorant, emphasizing its smooth and comfortable feel and 72-hour odor protection. The brand is telling the audience the key features of the product. - The ad features the product itself, showing its packaging and form factor. The brand is showing the audience what the product looks like. - The ad highlights the aluminum-free and paraben-free formulation, reinforcing the brand's commitment to natural ingredients. The brand is telling the audience the ingredients that are not included in the product.

# Ad summary A Native deodorant ad features a first-time mom sharing how becoming a mom changed her "no's". She shares that she now says no to just good enough products and says yes to Native's clean, effective formula. She also says no to staying in pajamas all day and chooses to get ready and feel good. She also says no to staying inside and not being productive, choosing to go outside, get sunlight, and go on walks. She also says no to being on her phone and chooses to be present with her baby girl. She shares that these "yeses" are what she does every single day to take care of herself during this postpartum season. She ends the ad sharing that the small changes add up and make the world of a difference during the transition of having a baby. # Brand positioning Native is a clean deodorant brand that formulates their products without aluminum and parabens. The brand appears to target individuals who are looking for more natural and effective personal care products. The overall tone of the brand is approachable and aligns with a healthy lifestyle. # Product Native deodorant is a personal care product formulated without aluminum and parabens. It is designed to keep the user feeling fresh and clean. The ad specifically shows the Coconut & Vanilla scent. The ad tells the viewer to say no to just good enough products and say yes to Native, clean that works. # Visual style The ad has a polished and natural aesthetic. The video uses a combination of quick cuts and static shots. The production quality feels UGC with natural lighting. The cuts are timed to the beat of the music and the overall pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A first-time mom shares that postpartum has taught her that saying no can actually make her life so much better. - 00:04–00:07 She shares that she is saying no to just good enough products and saying yes to Native, clean that works. - 00:07–00:12 She says no to staying in her pajamas all day and actually chooses to get ready and feel good. - 00:12–00:16 She is saying no to choosing to stay inside, not being productive. - 00:17–00:21 Rather, she intentionally says yes to getting outside, getting some sunlight, and going on walks. - 00:21–00:24 She is putting her phone down and just being fully present with her baby girl. - 00:24–00:29 She shares that these are just some of the yeses that she incorporates in her day to take care of herself during this postpartum season. - 00:29–00:35 She ends the ad sharing that the small changes add up and make the world of a difference when you're going through a transition as big as having a baby.

# Ad summary This ad features a woman discussing her goal to switch to clean beauty products. She highlights Native body wash as an easy and effective choice because it is free of sulfates, parabens, and dyes, and leaves her skin feeling clean and gentle. # Brand positioning Native is presented as a brand committed to clean beauty, offering products that are free from harmful chemicals like sulfates, parabens, and dyes. The brand is positioned to align with consumers who prioritize natural and gentle ingredients in their personal care routines. With its simple and effective formula, Native appeals to those seeking a cleaner, healthier lifestyle without sacrificing quality or efficacy. The brand's packaging also reflects a clean and minimalist aesthetic. # Product Native Body Wash in Coconut & Vanilla scent is a personal care product designed for daily use in the shower. The body wash is explicitly marketed as free from sulfates, parabens, and dyes. The product comes in an 18 fl oz bottle. It provides a clean and gentle experience, leaving the skin feeling refreshed after each wash. The ad emphasizes the product's ingredient transparency, highlighting its clean and simple formula. Native Body Wash aims to address concerns about harsh chemicals in traditional body washes, offering a safer alternative. # Visual style The ad has a polished, clean aesthetic with bright lighting. The editing style features quick cuts to showcase the product and its use. The overall feel is modern and aspirational, with a UGC feel. The pacing is consistent at around 10 cuts per minute. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the woman sitting on a yoga mat in her living room, ready to start her day with a workout. - 00:00–00:07 She states her goal is to switch to clean beauty products, which is what she wants to accomplish in 2026. - 00:07–00:13 She holds up the Native Body Wash product and says that she has made the switch to clean beauty by using this product. - 00:13–00:14 She squeezes the product into her hand and shows it in the shower. - 00:14–00:19 She washes her arm with the product in the shower. - 00:14–00:19 She highlights that the product is free from sulfates, parabens, and dyes. - 00:18–00:21 She states that she feels clean and gentle after every wash. - 00:22–00:27 She poses in a robe and makes the final statement that Native Body Wash is the perfect addition to a shower routine.

# Ad summary This image ad for Native deodorant highlights the brand name and scent of the product and conveys that Native is soft and nourishing, providing odor protection. # Brand positioning Native is positioned as a modern, clean deodorant brand, highlighted through the aluminum-free and paraben-free claim. The focus on natural ingredients such as sweet peach and nectar is a key aspect of the brand's identity. The brand emphasizes functional benefits like odor protection, and also promotes an emotional component by suggesting their deodorant is soft and nourishing, indicating they aim to provide a gentle, skin-friendly experience. This suggests the brand competes against traditional deodorants with harsh chemicals, appealing to customers who are looking for a gentler alternative. # Product The advertised product is Native deodorant in the Sweet Peach & Nectar scent. This deodorant is aluminum-free and paraben-free. The product is packaged in a white cylindrical tube with a peach-colored brand name and product information. The ad highlights that the deodorant provides soft & nourishing odor protection. The net weight of the deodorant is 2.65 oz (75g). # Visual style The ad has a clean, bright, and inviting visual style, utilizing a blurred gradient background and close-up product shots to draw attention. The production quality is highly polished, with studio-style lighting and crisp focus. The visuals employ a flatlay arrangement with fresh peaches and green leaves surrounding the product, reinforcing the natural theme. The typography is large and bold, ensuring scannability, while the overall style is modern and visually appealing, suitable for in-feed placement. # Hooks Headline: SOFT & NOURISHING # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand name, NATIVE, is prominently displayed to establish brand recognition. The brand is telling the audience its name to ensure it's clear what product is being advertised. - The ad then transitions to highlight the key benefits of the deodorant, emphasizing that it is "SOFT & NOURISHING" and provides "ODOR PROTECTION." The brand is communicating the primary reasons why consumers should consider its product: comfort, care, and effectiveness. - The ad showcases the specific scent, "SWEET PEACH & NECTAR," alongside images of fresh peaches, signaling the natural and appealing fragrance of the product. The brand is appealing to the consumer's sense of smell and taste. - Finally, a visual of the Native deodorant stick itself is presented, reinforcing the brand identity and product form while stating that it is aluminum free and paraben free. The customer is shown the actual product they would be purchasing and is reminded of its key features.

# Ad summary This ad showcases Native deodorant's clean ingredients and fresh scents in a visually appealing manner. # Brand positioning Native is presented as a brand committed to providing clean and effective personal care products. Positioned as an alternative to traditional deodorants that contain harmful chemicals like aluminum and parabens, Native emphasizes natural ingredients and fresh, appealing scents. The brand promotes a lifestyle of health and well-being by prioritizing what goes on the body. Native seeks to occupy the space of a reliable, better-for-you choice within the deodorant and personal care market, attracting consumers who are conscious about ingredients and their impact on health. The brand positions itself as both functional and emotionally resonant, offering performance and peace of mind. # Product The advertised product is Native deodorant, a personal care item designed to provide odor protection without the use of aluminum or parabens. It comes in solid stick form, encased in a minimalist white container with the brand name and scent clearly displayed. The ad showcases different scents, including Ocean & Timber, Sea Salt & Cedar, and Cashmere & Rain. The deodorant is targeted towards health-conscious individuals seeking natural and safe alternatives to traditional deodorants. The USPs are its clean ingredients and the variety of fresh scents. The ad addresses the purchase barriers of chemical concerns by highlighting the aluminum-free and paraben-free formulation. The net weight of the deodorant is specified on the packaging: 2.65 oz (75g) and 3.1 oz (88g). # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The editing style is simple with static shots and smooth transitions. The production quality appears polished. Visual motifs include product close-ups and natural elements arranged on a white backdrop. The pacing is slow and deliberate, emphasizing the product details and the branding. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by introducing Native deodorant, showcasing three different scents and highlighting the 'clean deodorant' aspect. - 00:02–00:09 The scene focuses on a single deodorant stick, accompanied by the text 'fresh & clean scents,' suggesting the product's appealing fragrances. - 00:09–00:10 The ad concludes by reiterating the 'Native deodorant' message, reinforcing brand recognition.

# Ad summary This ad features Native Deodorant Spray and shows the product on a white surface with cedar and sea salt arranged around it. A woman presses the top of the product, demonstrating the spray nozzle. # Brand positioning Native is presented as a brand that offers clean and effective personal care products, emphasizing its commitment to natural ingredients and absence of harmful chemicals like aluminum. The product is positioned to appeal to health-conscious consumers seeking reliable odor protection without compromising their well-being. The brand aligns with a lifestyle that values transparency, natural ingredients, and environmental consciousness. # Product Native Deodorant Spray in Sea Salt & Cedar scent is an aluminum-free and residue-free deodorant designed to provide 72-hour odor protection. It is packaged in a white bottle with teal lettering. The product is marketed as an invisible spray, ensuring it leaves no visible marks on clothing. The formulation contains natural ingredients, appealing to consumers seeking a healthier alternative to traditional deodorants. This product aims to address concerns about potential health risks associated with aluminum and other chemical additives commonly found in conventional deodorants. # Visual style The ad has a clean and minimalist aesthetic, with a focus on product clarity and natural elements. The editing style uses static shots to highlight product features and branding. The production quality appears polished, supporting a tone of reliability and trustworthiness. The pacing is moderate, with cuts timed to coincide with transitions of text overlays, enhancing visual engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A product shot of Native Deodorant Spray is shown on a white surface surrounded by sea salt and cedar elements to signal the product's natural ingredients. - 00:01–00:03 00:01–00:03: A hand presses the top of the spray, indicating its ease of use and application method. This helps the audience understand the product format and visualize how it works. - 00:03–00:05 00:03–00:05: The product shot returns, reinforcing the visual identity of the Native Deodorant Spray and its branding. This helps the viewer remember the product and brand.

# Ad summary This ad showcases Native's Coconut & Vanilla deodorant spray with visuals of the product alongside its ingredients, highlighting its key benefits in a visually appealing manner. # Brand positioning Native is presented as a brand that offers natural and effective personal care products, specifically deodorant. The brand is positioned as an alternative to traditional deodorants, focusing on the use of coconut and vanilla scents, suggesting a commitment to natural ingredients and pleasant fragrances. Native's brand voice emphasizes simplicity and effectiveness, aligning with a lifestyle that values both health and sensorial pleasure. The brand aims to occupy a space in the consumer's mind that prioritizes gentle, natural, and cruelty-free personal care solutions, differentiating itself from brands that may rely on harsh chemicals or artificial fragrances. # Product Native Deodorant Spray in Coconut & Vanilla is an invisible spray designed for all-day odor protection. The product is showcased as a deodorant made with a blend of coconut and vanilla, featuring a formulation that is both effective and pleasantly scented. The spray format offers a convenient application, ensuring ease of use. A key selling point is its invisible application, preventing any visible residue on clothing. It is intended for individuals seeking a natural deodorant option that provides reliable odor protection without compromising on fragrance or convenience. # Visual style The ad has a clean, polished aesthetic with a focus on product visibility and natural elements. The editing style is simple and straightforward, featuring static shots with smooth transitions. The production quality is high-end, resembling a professional commercial. The color palette consists of light, pastel tones, contributing to a fresh and inviting feel. The pacing is slow and deliberate, allowing viewers to appreciate the product and its ingredients. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the text “SPRAY FOR AN ALL DAY ODOR VACAY” as the product and ingredients spin around in slow motion.