How Myprotein Advertises on Meta

# Ad summary This image ad promotes Myprotein's Impact Week, offering up to 80% off on The Impact Range. The ad features a bag of Impact Whey Protein and a shaker bottle, set against a textured orange background with a chocolate protein shake splash effect. # Brand positioning Myprotein is positioned as a provider of high-quality, precision-formulated sports nutrition products. The brand emphasizes functional benefits like recovery without unnecessary fillers, appealing to health-conscious consumers looking for effective supplements to support an active lifestyle. The focus on precision suggests a scientific approach, contrasting with brands that might rely on hype or inflated claims. Myprotein aims to occupy the space of reliable, effective nutrition for athletes and active individuals. # Product The featured product is Myprotein's Impact Whey Protein. The ad highlights that it is "expertly formulated," emphasizing its high quality and effectiveness. It is designed to support an active lifestyle by aiding in recovery. The key selling point is that it contains "no fillers," offering only precisioned ingredients. The packaging presents it as a staple for those seeking reliable and clean protein supplementation, ideal for post-workout recovery or as a daily protein source. The product's branding and presentation aim to instill confidence in its purity and efficacy. # Visual style The ad utilizes a bold and direct visual style, combining a textured background with clear product shots and promotional text. The color scheme is primarily orange and white, creating a cohesive and energetic feel. The splash effect adds a dynamic element, while the hand-drawn circle around "80% OFF" gives the ad a sense of urgency and informality. The overall aesthetic feels modern and targeted towards a fitness-oriented audience. # Hooks Headline: UP TO 80% OFF THE IMPACT RANGE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the promotion: "UP TO 80% OFF THE IMPACT RANGE", with the price reduction being emphasized to grab the viewer's attention. The brand is communicating the offer directly. - The narrative progresses by directly addressing the target audience's needs with the phrase "NO FILLERS. JUST PRECISIONED RECOVERY.", to assure consumers of the product's purity and effectiveness. The brand voice is clearly establishing its commitment to quality and tangible results. - The ad concludes by showcasing the Impact Whey Protein product itself, along with the shaker bottle, emphasizing its place as a solution for active individuals seeking reliable nutritional support. The visual is used to convey the brand's reliability.

# Ad summary A man models a gray t-shirt, a black hoodie, and black sweatpants with white lettering from the brand MYPROTEIN. # Brand positioning The brand MYPROTEIN is presented as a clothing company. The brand seems to target young athletes who are into fitness and weightlifting. The clothes have a casual, streetwear style. # Product MYPROTEIN sells clothes for athletes. The ad showcases a gray t-shirt that reads "MYPROTEIN LIFTING CLUB", black sweatpants with white gothic-style lettering, and a black hoodie that also features the words "MYPROTEIN LIFTING CLUB" on the back. All three items display the brand's logo, an "M" inside a square. # Visual style The ad has a simple, clean aesthetic. The background is plain white and the lighting is bright. The editing style consists of static shots. The production quality is high-end, suggesting a polished commercial. The ad's pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The man is holding a sign that reads "IMPACT WEEK" in front of his torso. - 00:01–00:06 00:01–00:06 The man is wearing a white tank top and black sweatpants. He then throws a gray t-shirt over his tank top. - 00:06–00:12 00:06–00:12 The man turns around to show the back of the t-shirt. He turns to the front again. - 00:12–00:25 00:12–00:25 The man takes off a gray t-shirt and puts on a black hoodie.

# Ad summary This ad promotes Myprotein's Clear Protein Whey & Collagen powder as an easy way to supplement protein and collagen intake for muscle recovery and connective tissue health. A creator demonstrates how to mix the powder into a drink. # Brand positioning Myprotein positions itself as a provider of convenient protein and collagen supplementation to support muscle recovery and connective tissue health. The brand seems to target health-conscious individuals looking for easy ways to incorporate beneficial nutrients into their routine. The ad emphasizes functional benefits like muscle recovery and connective tissue support. # Product The ad features Myprotein's Clear Protein Whey & Collagen powder. It's presented as a combined whey protein and collagen powder that provides 20g of protein and 10g of collagen in one scoop. The product is intended for people looking to support muscle recovery and connective tissue health, specifically joints and ligaments. The ad highlights the convenience of combining protein and collagen into a single product, streamlining the supplementation process. # Visual style The ad has a casual, UGC feel. The lighting is natural and the setting is a home kitchen. The production quality is simple, with static shots and minimal editing. The visual style supports the intended tone of a relatable customer testimonial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of someone pouring a liquid into a glass that already contains a pink liquid and a lemon wedge. - 00:00–00:01 The text overlay highlights the product's key nutritional stats. - 00:01–00:04 A woman begins speaking directly to the camera, holding a bag of the product in one hand and a shaker cup in the other. - 00:01–00:04 She states that using the product has been her "easiest healthy habit recently." - 00:04–00:07 She identifies the product as "the Clear whey protein and also collagen powder." - 00:07–00:16 She explains that combining both protein and collagen provides proper protein for muscle recovery and benefits for connective tissues.

# Ad summary This ad is a short video of a man holding a milkshake from Myprotein at a pop-up event in Shoreditch. He tells viewers that there are no girls in the area, so they should come down. The ad shows the milkshake and the event, which is a truck giving out Myprotein samples. # Brand positioning Myprotein is presented as a brand focused on providing protein-rich supplements and snacks to health-conscious individuals, positioning itself as a modern and accessible nutrition provider. The brand appears to be inclusive for both men and women. The pop-up truck and protein milkshake offered during Impact Week are shown as a way for Myprotein to engage directly with consumers, allowing them to sample products. The brand seems to be leveraging social media and influencer marketing to broaden its reach. Myprotein's functional positioning centers on providing high-protein, low-sugar options to support fitness goals. # Product The product is the Impact Protein Milkshake being offered at a pop-up truck event hosted by Myprotein. The milkshake comes in seven creamy flavors and is low in sugar while being high in protein. The protein milkshake aims to provide a healthier alternative to traditional milkshakes. The ad targets health-conscious individuals looking for a convenient and tasty way to increase their protein intake. The location of the pop-up event is clearly promoted, encouraging viewers to come down and try it. # Visual style The ad has a casual, UGC style with a selfie perspective and shaky camera work, which gives it an authentic feel. The setting is outdoors, with natural lighting and a clear view of the branded pop-up truck. The editing is minimal with static shots and no transitions. The production quality is low, lending to the impression that the video was spontaneously created by a brand advocate at the event. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Come on down. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a man standing in front of a Myprotein truck, holding a milkshake. - 00:01–00:02 The man expresses surprise and excitement about discovering a new Myprotein pop-up location. - 00:02–00:05 He specifies that he's at the Shoreditch milkshake pop-up, framing it as a special event and hints it's for a limited time. - 00:05–00:09 The man then jokingly comments on the lack of women at the event, and encourages the men watching the video to come down to the pop-up location.

# Ad summary A short, eye-level video shows the Myprotein "Impact Week" milkshake van and an individual yelling "Waheey" from inside the van. # Brand positioning Myprotein is presented as a brand that caters to the fitness-conscious consumer, offering a range of protein-based products, in this instance, a high-protein milkshake. The brand appears to be fun and engaging, using events like "Impact Week" to promote its products. The branding is functional, highlighting the protein content of its products while also making it accessible and enjoyable through milkshake formats. # Product The advertised product is the Impact Whey Protein Milkshake. The ad emphasizes that it contains up to 23g of protein. It is implied that the product is designed for individuals looking to increase their protein intake in a convenient and enjoyable format. The ad mentions that the milkshake is launching in 7 creamy flavors. The key selling point is its high protein content and the availability in multiple flavors, suggesting it's a tasty way to meet protein needs. # Visual style The ad has a UGC aesthetic with a handheld camera style. The production quality is simple, resembling a casual video taken on a phone. The pacing is static with one continuous shot. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The video shows a Myprotein van, promoting Impact Whey Protein Milkshake, with people standing around it. An individual inside the van yells "Waheey". This moment is from the perspective of someone who is passing by and capturing it on their phone. The tone is energetic and celebratory, showcasing the brand's presence at an event.

# Ad summary This ad features two creators preparing protein milkshakes. The ad highlights the brand's versatility, showcasing its appeal to athletes and everyday individuals looking for a tasty protein option. By featuring a recognizable figure, the ad aims to build trust and credibility, suggesting that this product can fit into various lifestyles and dietary needs. # Brand positioning Myprotein is presented as a versatile and accessible brand catering to both athletes and everyday individuals seeking high-quality protein products. The ad positions Myprotein as a brand that can fit into various lifestyles. The brand's tone is casual and approachable, aligning with a lifestyle that values both fitness and enjoyment. Myprotein ignores category norms by showcasing its products in a fun, engaging context, rather than focusing solely on performance metrics or intense workout scenarios. The brand positioning balances functional benefits (protein content) with emotional appeal (taste and enjoyment). # Product The advertised product is Myprotein's Impact Whey Protein Milkshake, a protein powder designed to create delicious and nutritious milkshakes. The product is for anyone looking to increase their protein intake. The advertisement explicitly states the product's use in creating milkshakes, implying its versatility and ease of use. It also targets individuals who want to enjoy a tasty treat without sacrificing their nutritional goals. The shakes feature different flavors that are clearly advertised. The ad implies that it is addressing the purchase barrier of protein shakes not tasting good by featuring professional athletes making them and seeming to enjoy them. # Visual style The ad has a bright and clean aesthetic with natural lighting, giving it a casual and approachable feel. The editing is straightforward, with static shots. The overall production quality feels like a hybrid of UGC and polished commercial, aiming to create a balance between authenticity and professionalism. The pacing is moderate, syncing with the music beats in the background, creating a cohesive viewing experience. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a text overlay indicating that the two people in shot have transitioned 'FROM PLAYING AT WEMBLEY TO MAKING MILKSHAKES'. - 00:00–00:09 Both individuals are seen preparing protein milkshakes.

# Ad summary This ad features celebrity chef Gordon Ramsay and a fitness influencer discussing the Myprotein brand and its products. Ramsay humorously critiques the influencer's 'gym skin' and endorses the brand. # Brand positioning Myprotein is presented as a brand that offers nutritional products, including protein-based shakes, for fitness enthusiasts. The brand aims to occupy a space in the consumer's mind that associates it with high-quality ingredients and effective results. The brand aligns with a lifestyle focused on health, fitness, and achieving personal goals. Myprotein presents itself as a brand that takes its offerings seriously, delivering benefits and taste in a functional format. # Product The featured product is Myprotein's protein shake. It is positioned as a tasty and effective nutritional supplement for fitness enthusiasts. The shakes are designed to support workout routines and enhance muscle recovery. The advertisement highlights its appealing taste, comparing it to a milkshake, and its ability to provide essential nutrients. The primary reason the viewer should try or buy this product is that it is tasty and effective for their fitness needs. # Visual style The ad has a polished, commercial feel with bright, natural lighting and clear shots. The editing is relatively static with smooth transitions. The production quality is high, suggesting a professional commercial shoot. The pacing is moderate, allowing viewers to follow the conversation and visual cues. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Two men stand outdoors against a backdrop of Myprotein promotional material. - 00:02–00:06 00:02–00:06 The man in the chef's coat takes a pinch of the influencer's cheek and jokes about how "fudgy" it feels due to his intense gym routine. - 00:06–00:08 00:06–00:08 The chef then confirms his joke by repeating the phrase "fudgy work."

# Ad summary A group of friends at an old-fashioned diner are trying to determine who ate a milkshake. # Brand positioning Myprotein is a brand that emphasizes fitness and nutrition. The ad implies that Myprotein caters to fitness enthusiasts who also enjoy occasional treats. Myprotein differentiates itself by acknowledging that consumers don't need to be overly restrictive about treats, especially when offset by healthy habits and protein supplements. This brand positioning is both functional, offering supplements for performance, and emotional, aligning with a lifestyle that balances discipline with enjoyment. # Product The ad features Myprotein supplements, specifically a clear protein product. The ad highlights a clear protein milkshake that is low in sugar. The target audience is fitness enthusiasts, particularly those who also enjoy having occasional sweet treats, and addresses the purchase barrier of health concerns by offering a milkshake alternative with lower sugar content. # Visual style The ad has a casual, scrappy aesthetic, resembling UGC content. The editing style consists of quick cuts and simple transitions, fitting the fast-paced rhythm of social media. The production quality is relatively low-fi, with natural lighting and handheld camera work that give it an authentic, unpolished feel. Pacing is moderate and even, approximately 24 BPM. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The group is at an old-fashioned diner, ordering milkshakes. They each are holding an already made shake. - 00:02–00:04 The person holding the camera zooms in on the milkshake, which appears half finished. The group is trying to determine who drank the milkshake. - 00:04–00:10 Each member of the group denies drinking the milkshake in question. - 00:10–00:12 The camera pans to a male who is covered in the milkshake, implying that he is the one who drank it.

# Ad summary The Myprotein ad showcases the brand's protein powders being incorporated into a pre-workout routine. It is displayed as a UGC-style video, the ad features a woman preparing a protein shake with Myprotein's Clear Whey Protein & Collagen powder before heading to the gym. She is later seen drinking the protein shake in between sets. # Brand positioning Myprotein is presented as a health and wellness brand specializing in protein and nutritional supplements. The brand seems to cater to fitness enthusiasts. The ad includes the Myprotein branded shaker bottle, along with the Clear Whey Protein + Collagen and Impact Whey Protein + Collagen powder packaging. Myprotein is functional, providing products that enhance workout and exercise results. # Product The featured product in the ad is Myprotein's Clear Whey Protein & Collagen powder. It is designed to support skin hydration, promote bone maintenance, support joints, tendons and connective tissues, and support muscle maintenance. The product is packaged in a large resealable bag with the Myprotein logo and product name on the front, along with the benefits. The packaging also includes the ingredients and nutritional information. The ad includes that the product contains high protein with 21g per 25g serving, 90kcal, 10.2g of collagen, and 52mg of Vitamin C. # Visual style The visual style is casual and authentic, resembling user-generated content (UGC). The editing style is characterized by quick cuts, which contributes to a fast-paced rhythm. The ad appears to be shot with natural lighting, which enhances the authenticity of the UGC style. The production quality is a blend between polished and UGC style. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman shaking a Myprotein shaker bottle filled with a pink-colored liquid. This captures the viewer's attention and introduces the idea of preparing a pre-workout shake. The perspective is from the user who is getting ready to go to the gym. The tone is casual and upbeat. - 00:02–00:04 00:02–00:04 The shaker is placed on a counter alongside Myprotein protein powder bags and a bowl of oats. This visually connects the shaker to the brand and suggests that the shaker is being used as part of the person's pre-workout routine. The perspective is from the user who is getting ready to go to the gym. The tone is casual and informative. - 00:04–00:12 00:04–00:12 The woman opens a bag of Myprotein Clear Whey Protein & Collagen and scoops the protein powder into the Myprotein shaker bottle. This showcases the powder in use and highlights the mixing process. The perspective is from the user who is getting ready to go to the gym. The tone is casual and informative. - 00:12–00:17 00:12–00:17 The woman shakes the shaker bottle, blending the powder into the liquid, and then places it back on the counter. This reinforces the ease of use and quick preparation time. The perspective is from the user who is getting ready to go to the gym. The tone is casual and informative. - 00:17–00:20 00:17–00:20 The woman is walking down the street, implying she is going to the gym. This signals that it is part of her regular routine. The perspective is from the user who is on the way to the gym. The tone is casual and aspirational. - 00:20–00:27 00:20–00:27 At the gym, the woman is seen drinking from the Myprotein shaker bottle between sets of her workout. This reinforces the product's use case and highlights its benefits during physical activity. The perspective is from the user during her workout. The tone is casual and motivating.

# Ad summary This ad promotes Myprotein's Impact Whey Protein Milkshake through a casual taste test by a couple. # Brand positioning Myprotein is presented as a brand that offers accessible and tasty fitness supplements. The ad positions the brand as catering to individuals who want to enjoy their protein intake without sacrificing taste, aligning with a lifestyle that balances fitness and enjoyment. The brand pushes against the perception that protein supplements are bland or unappetizing, instead offering a milkshake-like product. # Product The advertised product is Myprotein's Impact Whey Protein Milkshake, designed as a tasty alternative to traditional protein shakes. The ad highlights its milkshake-like flavor, making it appealing to those who dislike the taste of regular protein supplements. The product is presented in a pouch, implying it is a powder that needs to be mixed. The advertised benefits are taste and convenience, offering a way to enjoy protein without compromising on flavor. # Visual style The ad has a casual, UGC feel with a simple setting. The editing is minimal with static shots and no transitions. The production quality is basic, giving it an authentic, relatable vibe. The pacing is relaxed, matching the conversational tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man and woman stand in a kitchen. The man holds a pouch of Myprotein's Impact Whey Protein Milkshake and a black shaker cup with the brand's logo, and informs the audience that they're about to taste test the new protein milkshake. - 00:02–00:03 The man shakes the shaker cup, then drinks from it directly. - 00:03–00:04 The man smiles and says it's good, confirming the product tastes as expected. - 00:04–00:06 The woman agrees that it tastes like a milkshake, reinforcing the product's key selling point: its delicious flavor. - 00:06–00:07 The man agrees that it is mad and the woman replies that is crazy.

# Ad summary A woman in a kitchen is advertising Myprotein Impact Whey Milkshake. She shares that she made the Vanilla Ice Cream flavor into protein ice cream using water, almond milk, and a Ninja Creami. She says this product is a sweet summer treat without the guilt, with 20 grams of protein and only 108 calories. She takes a bite and says that the texture, flavor, and the way it's blended together is beautiful. # Brand positioning Myprotein is presented as a brand that provides sweet treats without the guilt. Myprotein aims to occupy the space in the consumer's mind of being a healthy alternative to regular desserts, aligning with a lifestyle of health and fitness while still allowing for indulgence. The brand pushes against the norm that healthy eating cannot be fun or delicious, with their products being positioned as tasty treats that still fit into a balanced diet. The brand positioning is emotional, focusing on providing guilt-free pleasure, while also being functional by providing a high dose of protein. # Product The featured product is Myprotein Impact Whey Milkshake in the Vanilla Ice Cream flavor. It's a protein powder that can be mixed with water and almond milk and blended in a Ninja Creami to create a protein ice cream. The product is for people who want a sweet treat without the guilt. It contains 20 grams of protein and only 108 calories, making it a guilt-free way to satisfy your sweet tooth. The product is framed as a sweet summer treat, that can be incorporated into a protein ice cream. The ad addresses the purchase barrier of health-conscious individuals craving something sweet, but wanting to avoid unhealthy options. # Visual style The ad has a UGC feel, filmed in a home kitchen with natural lighting. The editing style consists of static shots. The production quality is a mix of UGC and polished commercial. The pacing is moderate, with consistent shots. The audio-visual sync is timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman presents a container of protein ice cream and a Myprotein Impact Whey Milkshake packet, conveying excitement about the product. - 00:04–00:11 The woman shows a spoonful of the product, describing it as amazing and delicious, building intrigue and taste appeal. - 00:11–00:20 She introduces the Myprotein Impact Whey Milkshake, highlighting it as a sweet treat with 20 grams of protein and only 108 calories, which conveys its health benefits. - 00:20–00:26 She explains that she made the product with water, almond milk, and a Ninja Creami, making it seem easy to make, which removes barriers. - 00:26–00:33 She says the product is unbelievable, and if you're looking for a sweet summer treat without the guilt, this is the one, which emphasizes the benefits of the product. - 00:33–00:35 She eats the ice cream, emphasizing how delicious it is, showcasing the product's desirable flavor. - 00:35–00:40 The woman shares that it is the Vanilla Ice Cream flavor, making it feel like it was meant to be made into actual ice cream, again highlighting its desirability. - 00:40–00:48 She compliments the texture, flavor, and blend of the product, describing it as beautiful, reinforcing its high quality.

# Ad summary This ad promotes Myprotein's Impact Whey Protein Milkshake, emphasizing its milkshake-like taste, which sets it apart from regular protein shakes. A male creator prepares a shake using the vanilla ice cream flavored protein powder to demonstrate its taste and creamy consistency. # Brand positioning Myprotein is presented as a provider of high-quality protein supplements, with a focus on taste and enjoyment. The brand aims to occupy a space in the consumer's mind as a provider of protein supplements that don't compromise on taste. The brand promotes a lifestyle that prioritizes fitness and nutrition, with a tone that is enthusiastic and relatable. Myprotein acknowledges that some protein shakes may not taste the best, but their Impact Whey Protein Milkshake stands out for its milkshake-like taste. The brand positioning is both functional (providing protein) and emotional (offering enjoyment and satisfaction). # Product The featured product is Myprotein's Impact Whey Protein Milkshake, specifically the vanilla ice cream flavor. It is a protein powder designed to be mixed into a shake. The product aims to taste like a milkshake rather than a typical protein shake. The powder contains 23 grams of protein per scoop and is designed to have a thicker, creamier consistency than other protein powders. The product is for fitness enthusiasts who want to enjoy their protein shakes. The ad addresses the barrier of taste by highlighting that the product tastes like a milkshake. It is worth trying or buying because of its high protein content and enjoyable flavor. # Visual style The ad has a polished UGC feel. The setting is a modern kitchen with natural light. The editing style uses static shots and smooth transitions. The pacing is consistent. The audio syncs with actions and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The male creator states that the post workout shake is about to be prepared. - 00:01–00:10 00:01–00:10 The creator leans into the camera and mentions he just got back from the gym, and this is when he has his post-workout shake. He acknowledges that Myprotein makes the best-tasting shakes on the market, but it is still a protein shake. This beat emphasizes the user's perspective, establishing a relatable scenario and addressing the audience directly. - 00:10–00:15 00:10–00:15 The creator transitions to introduce Myprotein's Impact Whey Protein Milkshake, which tastes like a milkshake. The creator grabs and holds the bag of Impact Whey Protein Milkshake in the vanilla ice cream flavor and leans towards the camera. The tonal cue here is excitement. - 00:15–00:22 00:15–00:22 The creator holds the Impact Whey Protein Milkshake and highlights that the drink contains 23 grams of protein per scoop and has a thicker, creamy consistency. The creator is positioned as a product expert. - 00:22–00:34 00:22–00:34 The creator adds one scoop of the powder to a shaker with water, shakes it, and drinks it, confirming that it tastes like a milkshake. The tonal cue is satisfaction.

# Ad summary This ad promotes Myprotein's vanilla ice cream whey protein milkshake. It features a woman showing how to quickly make a shake using milk, ice, and the protein powder. # Brand positioning Myprotein is a brand that focuses on providing nutritional supplements and fitness products to support a healthy and active lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of high-quality protein powders that are both healthy and delicious. The brand aligns with values of fitness, health, and convenience, as highlighted by how easy the shakes are to prepare. Myprotein likely ignores competitor behaviors that focus solely on performance or extreme fitness, instead opting for a more accessible and enjoyable approach to nutrition. The brand positioning is both functional (providing protein) and emotional (offering a sweet treat without compromising health goals). # Product The advertised product is Myprotein's vanilla ice cream whey protein milkshake. It's a flavored protein powder designed to be mixed with milk or water to create a quick and easy milkshake. The powder contains 108 calories and 20 grams of protein per serving. The key selling point is that it allows consumers to enjoy a sweet, ice cream-like treat while still hitting their macronutrient targets. The ad shows the product being mixed with 200ml of milk, but water is presented as an alternative for those who prefer it. The ad addresses the common purchase barrier of healthy foods being bland or unsatisfying by presenting a protein option that is sweet and enjoyable. # Visual style The ad has a UGC feel, with a bright, natural lighting. Editing includes quick cuts to maintain an engaging pace. The production quality is relatively polished, indicating a hybrid approach that combines user-generated content with some professional touches. The pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman holding a shaker with a white liquid inside, emphasizing the product's deliciousness. - 00:02–00:11 The woman mentions that the vanilla ice cream milkshake has 108 calories and 20 grams of protein. - 00:12–00:15 The woman demonstrates how to make the milkshake by pouring 200ml of milk into a shaker. - 00:15–00:21 She adds one scoop of vanilla ice cream whey protein. - 00:21–00:23 She shakes the mixture. - 00:23–00:26 The woman shares that the milkshake is easy to make.

# Ad summary This ad shows a man in his kitchen presenting Myprotein's Impact Whey Protein Milkshake. He pours milk into a shaker, adds the protein powder, and shakes it. Then, he pours the milkshake into a glass, tastes it, and expresses his satisfaction, encouraging viewers to try it too. # Brand positioning Myprotein is presented as a brand focused on providing high-protein, low-calorie options for health-conscious individuals. The brand positions itself as innovative by launching the Impact Whey Protein Milkshake, emphasizing its thick and creamy texture similar to a regular milkshake but with added protein. It aims to occupy the space of a convenient and healthy alternative to traditional milkshakes, targeting consumers who prioritize fitness and nutrition without sacrificing taste. The brand seems to follow category norms of supplement products, but pushes against unhealthy associations of milkshakes by positioning as a low-calorie alternative. The brand positioning is both functional (high protein, low calorie) and emotional (enjoyable milkshake taste). # Product The featured product is the Impact Whey Protein Milkshake, a protein powder designed to mimic the texture and taste of a traditional milkshake. It is marketed towards individuals seeking a high-protein, low-calorie alternative to regular milkshakes. The product contains 20 grams of protein and only 105 calories per serving. The vanilla ice cream flavor is highlighted as a desirable taste option. It is implied to be easy to prepare, requiring only the addition of milk and shaking in a shaker. The ad tells the viewer that this product is worth trying because it provides a guilt-free way to enjoy a milkshake-like experience while meeting protein intake goals. # Visual style The ad has a clean, polished aesthetic with natural lighting. The editing style features quick cuts to maintain a brisk pace, particularly during product demonstration. The production quality is high, resembling a polished commercial with a UGC feel due to the presenter's casual delivery. The ad maintains a consistent pace with cuts timed to key actions. There are no obvious visual motifs. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The man introduces Myprotein's new Impact Whey Protein Milkshake, highlighting its thick, creamy texture similar to a milkshake, but with more protein. - 00:07–00:13 He states that it contains 20g of protein and only 105 calories and mentions that he wants to try it. - 00:13–00:16 He adds milk to the shaker and the vanilla ice cream flavored protein powder. - 00:16–00:18 He shakes the shaker to mix the product and then prepares to pour the mixture into a glass to examine the texture. - 00:18–00:21 He pours the milkshake into a glass and comments on its thickness. - 00:21–00:23 He takes a sip and expresses his satisfaction with the taste. - 00:23–00:26 He encourages viewers to try it, mentioning the ongoing Impact Week sale.

# Ad summary This ad promotes MP's new Impact Week collection, specifically the Tempo Pillar Graphic range. The ad features a male fitness enthusiast engaged in a variety of hybrid-style workouts while wearing the brand's new collection. # Brand positioning MP is presented as a brand for fitness enthusiasts who engage in hybrid-style workouts. The brand emphasizes performance and style, offering fitted and flexible apparel that supports intense training sessions. MP aims to occupy the space in the consumer's mind as a provider of high-quality athletic wear designed for versatile workouts. The brand promotes a lifestyle of intense training and physical fitness, aligning with values of performance and flexibility. # Product The Tempo Pillar Graphic range is a collection of athletic wear designed for hybrid-style workouts. The range is built to be fitted and flexible, providing comfort and support during intense training sessions. The ad showcases a light blue t-shirt and matching shorts featuring the brand's logo. The clothing is breathable and allows for a full range of motion, making it suitable for activities like running, weightlifting, and functional fitness exercises. The collection is marketed towards individuals who require versatile apparel for varied workout routines. # Visual style The ad features a mix of dynamic action shots and close-ups, giving it an energetic feel. The editing includes quick cuts between different workout activities to maintain a fast pace. The production quality is high, giving the ad a polished look. The gym setting is well-lit, and the visuals are clear. The color scheme is consistent, with blue tones dominating, reflecting the brand's color palette. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the text overlay “Hybrid Training In MP’s Tempo Pillar Graphic collection" - 00:00–00:04 00:00–00:04: A male voice announces, "MP's new Impact Week collection has just dropped." This serves as an exciting brand announcement, encouraging viewers to pay attention and shop the new releases. The statement is delivered with enthusiasm to create a sense of urgency and excitement. - 00:04–00:07 00:04–00:07: The voiceover continues, "That means you can shop collections like this one." This line emphasizes the viewer's opportunity to purchase the featured collection, making the ad more direct and actionable. The message is told from the brand's perspective. - 00:07–00:15 00:07–00:15: The voiceover concludes with "Tempo Pillar Graphic range built for hybrid style workouts is fitted, flexible, perfect for those big sessions." This highlights the specific product range and its key features. The brand's voice aims to promote the apparel's functionality for intense workouts. The message is delivered with a tone of assurance and confidence.

# Ad summary Two men have a discussion about where to get a milkshake. They decide to go to the Myprotein truck. # Brand positioning Myprotein is a brand that is clearly presented as an accessible brand that promotes fitness and healthy living. This is reflected through the sporty clothing of the men and the implication that the milkshake being offered is healthier and/or a protein shake. The brand has a playful tone as well, which is reflected through the use of background music and overall tone of the video. # Product The Myprotein milkshake is implied to be a healthier version of a milkshake, possibly a protein shake. The milkshake is served from a Myprotein truck that is present in the video. The truck is promoting Impact Week, which implies that the product is part of the company's Impact Week product line. The men in the video are seen consuming the milkshake, implying that it is for people who want to have a healthier way of enjoying milkshakes, or those who want to enjoy a protein shake in milkshake form. # Visual style The ad has a UGC feel. The production quality is relatively low, with static shots and jump cuts. The ad maintains a consistent pace that is timed with the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with two men standing in front of a shop and one of the men asks if they should get a milkshake. - 00:01–00:01 The other man asks where. - 00:02–00:05 A series of shots show the man who initiated the conversation standing in front of graffiti. He extends his arms outward as if to ask why it's so hard to find a place. - 00:05–00:07 The men are shown in front of the Myprotein truck. The man who initiated the conversation is holding two milkshakes. They both shrug as if to say that they found the place.

# Ad summary A female presenter demonstrates how to make a protein milkshake with Myprotein Impact Whey Protein Milkshake powder in chocolate fudge and vanilla ice cream flavors. She mixes a packet of powder with milk in a Myprotein shaker, shakes it, pours it into a glass, and drinks it with a straw. She emphasizes that this low-calorie milkshake allows her to satisfy her cravings while staying in a calorie deficit to reach her goals. # Brand positioning Myprotein aims to occupy the space of a performance-focused brand that provides high-protein products that fit into a macro-conscious diet. The brand’s tone is functional, focusing on the nutritional content of its products, while also acknowledging the need for enjoyable treats. Myprotein positions itself against restrictive dieting by providing protein milkshakes that allow consumers to enjoy a sweet treat without sacrificing their fitness goals. The product packaging is modern and clean. # Product Myprotein Impact Whey Protein Milkshake is a protein powder designed to be mixed with milk to create a low-calorie, low-fat milkshake with up to 23g of protein. The product is for individuals who want to enjoy a sweet treat while still hitting their fitness goals and staying within their macros. The product comes in individual packets, making it a convenient and easy way to consume protein. The advertised flavors are Chocolate Fudge and Vanilla Ice Cream. Each milkshake is under 112 calories and low in fat, which helps address the barrier of high-calorie, unhealthy milkshakes. # Visual style The ad has a polished UGC feel with natural lighting and simple editing. The shots are mostly static with occasional zooms to highlight details. The pacing is consistent throughout the ad, with clear visuals of the product and its preparation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the presenter holding a protein milkshake and stating, 'Milkshakes, but make them Myprotein,' introducing the topic and brand. - 00:03–00:07 The presenter explains that Myprotein has just released Impact Whey Protein Milkshakes, setting the stage for the product reveal. - 00:07–00:17 The ad transitions to a product demonstration, showing how to prepare the milkshake by mixing the powder with milk in a Myprotein shaker. The point of view shifts to a third person perspective. - 00:08–00:16 The ad highlights the key benefits and features of the product, such as being under 112 calories, low in fat, and containing up to 23 grams of protein. This reinforces that it's a guilt-free treat that fits into a macro-conscious diet. - 00:17–00:24 The presenter pours the prepared milkshake into a glass and states it will help her tackle her cravings while staying in her calorie deficit. This highlights how the product fits into a healthy lifestyle without sacrificing enjoyment. - 00:24–00:28 The presenter concludes by drinking the milkshake and confirming that it's a 10 out of 10, ending with a positive endorsement.

# Ad summary This ad features a man modeling Myprotein clothing while working out at the gym. # Brand positioning Myprotein is presented as a brand for athletes and bodybuilders who are dedicated to their fitness goals. The ad features stylish workout apparel and accessories for both men and women. With a focus on quality and style, the brand aims to occupy a space in the consumer's mind as a performance-driven athletic apparel brand, providing functional and fashionable options for those who take their training seriously. The brand is associated with the values of fitness, dedication, and athletic lifestyle, pushing against the norm of plain or uninspired workout gear. # Product The ad features workout apparel from Myprotein, including a black oversized hoodie with the brand's logo on the front and "MYPROTEIN LIFTING CLUB" in an old English font on the back, black sweatpants with white graphic print on the legs, and a gray tee shirt with the same graphic. These clothing items are designed for use during workouts and provide comfort and style. Key features are the oversized fit, graphic designs, and high-quality materials suitable for athletic activities. The brand encourages viewers to shop their new range with an 'Impact Week' sale, suggesting an affordable and valuable opportunity to purchase high-performance workout gear. The ad addresses potential purchase barriers by showcasing the clothes in action, demonstrating their suitability for intense physical activity. # Visual style The ad has a clean, polished aesthetic with a focus on the subject and the athletic environment. The editing style employs quick cuts that match the tempo of the music, creating a sense of energy and rhythm. The production quality appears to be a hybrid of polished commercial and UGC, lending it a professional yet relatable feel. The pacing is fast, with consistent cuts per minute that drive the ad's energy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Impact week sale now! # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A man in a black hoodie and sweatpants stands against a wooden locker, zipping up the hoodie. He turns around to show the design on the back, then strikes a pose. - 00:06–00:12 00:06–00:12 The man is shown from the back, wearing the same hoodie in the gym, walking past the equipment. - 00:12–00:18 00:12–00:18 The man is using weights at the gym to work out. - 00:18–00:24 00:18–00:24 The man is working out, but this time wearing a gray tee shirt with a design on the back. - 00:24–00:32 00:24–00:32 The man is shown using various gym equipment while a text overlay appears promoting a sale.

# Ad summary The ad shows a woman preparing a protein oats breakfast using Myprotein Impact Whey Milkshake in vanilla ice cream flavor. She combines the whey with creatine and toppings. # Brand positioning Myprotein is presented as a go-to brand for protein supplements, specifically catering to individuals who prioritize fitness and healthy eating habits. The brand offers a variety of protein powders, with the Impact Whey Milkshake positioned as a creamy and tasty alternative to traditional whey protein. It aligns with an active lifestyle, focusing on delivering high protein content with relatively low calories. The brand aims to occupy a space in the consumer's mind as a reliable and versatile source of protein that can be easily incorporated into daily meals. # Product The featured product is Myprotein's Impact Whey Milkshake, a vanilla ice cream flavored protein powder designed to provide a creamy texture and high protein content. According to the ad, it contains 23 grams of protein and approximately 108 calories per serving. The product is aimed at individuals who incorporate protein into their breakfast oats and prefer a creamy texture to a regular whey protein. The ad demonstrates the versatility of the product by mixing it with creatine and oats, highlighting its ease of integration into a healthy diet. # Visual style The ad has a UGC-style aesthetic, with a handheld camera and natural lighting. The editing is simple with static shots and smooth transitions, giving it a casual, relatable feel. The visuals focus on showcasing the product in a practical, everyday setting. The production quality is low-to-medium, contributing to an authentic user-generated vibe. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the creator introducing the new Myprotein Impact Whey Milkshake, emphasizing its release. - 00:03–00:08 She highlights that it contains 23 grams of protein and 108 calories. - 00:07–00:09 She says it’s creamier than normal Impact Whey. - 00:11–00:15 The creator mentions that she always puts whey in her protein oats, mixed with creatine. - 00:15–00:19 She concludes that this protein addition makes her oats 'top tier.'

# Ad summary This ad promotes activewear sets from the brand My Protein. The ad features a fit woman who showcases the clothes while exercising in the gym. She highlights that the material is biodegradable and super comfortable for upper body workouts, and wears it in order to feel strong and confident. # Brand positioning My Protein is a brand that focuses on providing quality activewear and supplements to support fitness enthusiasts. It positions itself as a source of empowerment, aligning with a lifestyle of health, strength, and feeling good. The brand aims to inspire confidence and motivation for effective workouts. By collaborating with fit women, the brand showcases its activewear line as fashionable and functional, promoting the idea that looking good while working out can positively impact performance and mindset. # Product The advertised product is activewear from the My Protein activewear Lift Seamless range, in the color lemon. The activewear set is intended for women who enjoy fitness activities and want to feel comfortable and stylish while working out. The featured set includes a halter neck top and matching shorts. The activewear is designed to stay in place and allow for proper movement during exercises, particularly upper body workouts. The material is highlighted as biodegradable, breathable, and super comfortable, ensuring a pleasant experience during workouts. The set is available as part of My Protein's impact week sale, offering customers the opportunity to purchase the set along with other favorites at discounted prices. # Visual style The ad is shot in a bright and energetic style, with clear shots of the activewear and its fit on the woman. The editing includes quick cuts of the woman working out in the gym with her activewear set on. This ad has a UGC feel as the woman is promoting the set from a first person perspective. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Don't forget to shop the impact week sale # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the woman in the locker room showing off the fit of the activewear. - 00:02–00:16 Next, the woman begins a montage of her doing various upper body exercises in the activewear. - 00:16–00:26 The woman is now seated, speaking directly to the camera, and reviewing the quality of the activewear set. - 00:26–00:30 The ad closes with the woman back in the locker room, showcasing her outfit change.