How Legion Advertises on Meta

# Ad summary This ad features a man reviewing Legion Clear Whey+ protein powder. He emphasizes the product's appeal to athletes because it contains no artificial sweeteners, dyes, or flavors and is lactose-free. He highlights that it has zero total sugars. # Brand positioning Legion Athletics positions itself as a provider of high-quality, clean supplements for athletes. It emphasizes a commitment to natural ingredients, avoiding artificial sweeteners, dyes, and flavors. The brand appeals to health-conscious individuals, particularly those with dietary restrictions like lactose intolerance, by offering accessible and nutritious options that support their fitness goals. The brand aims to be a trusted partner for athletes seeking clean, effective supplements without compromising their health or dietary needs. # Product Legion Clear Whey+ is a fruit punch flavored clear whey protein isolate designed for athletes. It contains no artificial sweeteners, dyes, or flavors. The product is targeted towards lactose-intolerant individuals seeking a protein supplement that supports their protein goals. It contains zero total sugars, appealing to health-conscious consumers looking to avoid added sugars in their diet. The ad promotes it for easy integration into daily routines by adding to water or a beverage at lunch. # Visual style The ad has a UGC feel, with the creator speaking directly to the camera in a casual and authentic manner. The editing includes quick cuts and jump cuts, and the production quality is simple and straightforward, enhancing the personal and relatable tone of the ad. The video has a consistent pacing, with cuts timed to emphasize key points in the voiceover, creating a rhythm that keeps the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces himself and Legion Clear Whey+ protein powder to his audience. - 00:02–00:04 He highlights that this protein powder has something in common with everyone: it's clear. - 00:04–00:07 The creator states that he is helping people out by doing favors by introducing them to this product. - 00:07–00:12 He emphasizes that this protein powder has no artificial sweeteners, dyes, or flavors, stating he didn't switch clothes to make multiple videos and simply picked up where he left off. - 00:12–00:16 He notes that lactose-intolerant people can use this powder to help meet their protein goals. - 00:16–00:23 He explains that he asks his teammates about their supplements because he's curious since he has never seen protein powder with zero total sugars. - 00:23–00:26 He makes a rhyme about how good this protein powder is. - 00:26–00:34 He recommends putting this in your water or other beverage at lunch and warns that the consumer may have to urinate frequently.

# Ad summary This ad promotes Legion brand creatine. The ad features a woman talking about the benefits of creatine, how it helps build lean muscle, and improves strength and brain function. The woman goes on to say that Legion offers different variations of creatine such as powder, capsule and even gummies, and finishes with the various flavor options available. # Brand positioning Legion Athletics is presented as a provider of high-quality, all-natural fitness supplements, positioning itself as a reliable choice for health-conscious consumers. The brand focuses on effectiveness and safety, emphasizing that its products contain no filler ingredients and offer proper dosing. By highlighting the availability of creatine in various forms like powder, capsules, and gummies, Legion aims to cater to diverse consumer preferences. The brand aligns with a lifestyle focused on fitness, health, and achieving optimal physical and cognitive performance. Legion pushes against norms that accept artificial additives, positioning itself as a natural and trustworthy supplement option. # Product The ad highlights Legion’s creatine supplements, available in powder, capsule, and gummy forms, designed to enhance fitness and overall health. The product is for anyone looking to build lean muscle, improve strength, and boost brain function. The ad emphasizes that creatine is one of the most researched and effective supplements, promoting better performance, strength, and lean muscle growth. It supports brain health, improves memory and cognitive function, and aids in recovery. Legion products are all-natural with no filler ingredients, ensuring the proper and most effective dose in each serving. The ad addresses concerns about safety by noting that creatine is natural and found in foods like meat and fish. The gummy form is presented as a candy-like alternative with flavors like sour watermelon blue raspberry, lemon drop, and sour green apple, making creatine consumption easier and more enjoyable. # Visual style The ad has a polished UGC feel, combining elements of a personal testimonial with high-quality visuals. The editing style includes a mix of static shots and quick cuts to maintain a consistent pace. The production quality is high, which enhances the ad's credibility. There aren't any strong visual motifs. The pacing is moderate with consistent cuts, helping maintain viewer engagement. The audio-visual sync is well-managed, aligning text and product actions with the voiceover to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman holding two Legion creatine products while stating she always receives questions about creatine. This opens the ad from the customer's perspective, immediately positioning the ad as a response to popular demand and establishing a helpful, informative tone. - 00:03–00:12 00:03–00:12 The woman opens a Legion shaker bottle, adding a scoop of creatine powder to the shaker. The camera cuts to show the capsules of creatine on the table. She says that creatine is effective for fitness and overall health, and that it helps build lean muscle and improves strength and brain function. The perspective is now that of a user sharing her routine and positive experiences, adding authenticity. - 00:13–00:22 00:13–00:22 The woman adds water to the shaker, shakes it, and takes a sip. She says creatine leads to better performance, strength, and lean muscle growth, and emphasizes it isn't just for women who lift. She says creatine supports brain health, improves memory, and enhances cognitive function. By drinking the product and highlighting multiple benefits, she emphasizes the product’s value and broad appeal. - 00:22–00:28 00:22–00:28 The woman flexes her bicep while holding the creatine product and states that creatine helps recovery, is safe and natural, and is even found in meat and fish. By highlighting safety and natural sources, the ad addresses potential health concerns associated with supplements, adding a sense of security and trust. - 00:29–00:33 00:29–00:33 The woman states that she uses Legion products because they are all-natural, have no filler ingredients, and offer the most effective dose. She goes on to say Legion has powder, capsule, and gummy forms. Her personal endorsement conveys trust and satisfaction, making the brand appear more credible and relatable. - 00:34–00:45 00:34–00:45 The woman highlights the gummy form of creatine along with flavor options, mentioning sour watermelon blue raspberry, lemon drop, and sour green apple. She takes another drink of the creatine supplement and states that the gummies taste like candy. The brand is reinforcing a message of convenience and enjoyable consumption.

# Ad summary A fitness influencer creates a protein shake, using Legion Clear Whey protein. # Brand positioning Legion is presented as a health-conscious brand, offering high-quality protein isolate products. Their key differentiators are the avoidance of artificial ingredients and sucralose, ensuring a cleaner, healthier supplement option. The brand aligns with a lifestyle focused on fitness and well-being, targeting consumers who prioritize the purity and safety of their supplements. # Product Legion Clear Whey Protein Isolate in Fruit Punch flavor is featured as a clean protein source without artificial ingredients or sucralose. It's designed for individuals seeking a healthier protein supplement option. The product comes in a white and light blue bag with the brand name and flavor prominently displayed, with a picture of a glass of fruit punch on the bag. It is intended to be mixed with water to create a refreshing protein drink. The presenter emphasizes its third-party testing to ensure what is on the label matches what is in the product. # Visual style The ad has a UGC feel with the camera at eye level. It has consistent framing and simple transitions. The video uses an upbeat background track and is shot indoors with natural lighting, giving it a relatable and authentic tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get that shit right now. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces Legion Clear Whey Protein Isolate and highlights that she is also using water. This conveys that she likes the brand and what she is about to make is part of her routine. - 00:04–00:15 00:04–00:15 The presenter expresses her love for Legion products, stating that they are third-party tested, so she knows what they are stating on their packaging is factual. This provides assurance about the brand's trustworthiness and product quality, addressing concerns about ingredient accuracy and safety. - 00:15–00:25 00:15–00:25 She notes the absence of artificial ingredients and sucralose. She remarks on the difficulty of finding products without these additives. This conveys a functional benefit of the product, which is that it avoids common additives that health-conscious consumers may avoid. - 00:25–00:39 00:25–00:39 She adds a scoop of the protein powder to water and blends it. This shows how easy it is to prepare the protein drink. - 00:40–00:49 00:40–00:49 The presenter states she needs to go wash dishes, and she doesn’t have time to wait for it to separate. This statement addresses a user’s need to be efficient with time. - 00:52–01:01 00:52–01:01 She smells the drink and notes it smells good, then states she does not even like fruit punch flavor. She remarks that she normally likes lemon flavor. This conveys an expectation that the product will taste good, even to people who do not like fruit punch flavored drinks. - 01:02–01:06 01:02–01:06 The presenter drops ice into another cup, and starts to pour her blended drink into it. This reinforces the drink is meant to be had with ice. - 01:12–01:17 01:12–01:17 She drinks the protein shake and confirms that it is actually pretty good. This conveys that the product delivers on its promise of tasting good, even though it is a fruit punch flavor, which the presenter does not usually like. - 01:18–01:27 01:18–01:27 She states she could drink it every day, but as soon as another flavor comes out, she is switching. This playfully communicates enjoyment while implying she is brand loyal and likes to switch up flavors within that loyalty.

# Ad summary This static image ad for Legion Pulse pre-workout supplement features an endorsement as the #1 best tasting pre-workout according to gym rats. The ad showcases two flavors, cotton candy and lemon lime, alongside ingredients and benefits. # Brand positioning Legion is presented as a provider of pre-workout supplements that stand out for their taste. The brand is positioned against the norm of poorly tasting pre-workout options. By highlighting taste as a primary differentiator, Legion aims to occupy the space of enjoyable and effective fitness supplementation. This positioning is functional, as it addresses the common issue of unpalatable pre-workout drinks, making it easier for consumers to adhere to their fitness routines. # Product Legion Pulse pre-workout supplement is designed to enhance energy, strength, and reduce fatigue. It comes in two featured flavors: Cotton Candy and Lemon Lime. The supplement is presented as an exception to the generally unpleasant taste of pre-workout drinks, directly addressing a common barrier to consumption. Each flavor's packaging highlights these benefits, along with the brand name and product type, emphasizing a tasty and effective pre-workout experience. # Visual style The ad features a clean and well-lit studio shot with a focus on product presentation. The background is split into two colors: light blue on the left and light green on the right, complementing the Cotton Candy and Lemon Lime flavors respectively. The overall aesthetic is polished with a magazine editorial style, likely aimed at appealing to GQ readers. The image treatment includes background removal and likely some color correction to enhance the product's appeal. Typography integration is simple and legible, prioritizing clarity and readability. The visual style mimics a high-design, editorial layout which may disrupt the typical feed content and increase stop power. # Hooks Headline: #1 Best Tasting Pre-Workout, According to Gym Rats # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline from GQ claiming that Legion Pulse is the '#1 Best Tasting Pre-Workout, According to Gym Rats.' This immediately establishes a strong claim and leverages authority and social proof to grab the viewer's attention from the perspective of a trusted external source. - The ad copy acknowledges that taste is often a sacrifice in pre-workout supplements, stating that many products on the market aren't enjoyable to drink, from the perspective of the brand. This highlights a common consumer pain point and sets up Legion Pulse as a unique exception to the norm. - The ad then presents two containers of Legion Pulse in different flavors, Cotton Candy and Lemon Lime, offering visual proof of the product while highlighting key benefits such as increased energy, strength, and reduced fatigue. This reinforces the brand's claim from the perspective of a product demonstration.

# Ad summary This ad for Legion Plant+ vegan protein powder features a review from Garage Gym Reviews, highlighting its high protein content and formulation. # Brand positioning Legion is presented as a provider of high-quality, plant-based protein powder. The brand emphasizes the nutritional value and formulation of its product, aiming to appeal to health-conscious consumers seeking effective and clean protein sources. Legion positions itself as a brand that prioritizes essential amino acids and low amounts of fats and carbohydrates, catering to those who value both muscle growth and overall well-being. The brand appears to ignore the category norm of animal-based protein powders, instead focusing on the benefits of plant-based protein. # Product The ad features Legion Plant+ plant-based protein powder, available in Cinnamon Cereal and French Vanilla flavors. Each scoop contains 24 to 25 grams of protein, depending on the flavor. The protein powder combines pea protein powder with brown rice protein powder to provide all the essential amino acids needed for muscle growth. It is formulated with relatively low amounts of fats and carbohydrates. The product is designed for individuals seeking a vegan protein source that is high in protein and beneficial for muscle growth. # Visual style The ad features a clean and informative visual style, resembling a screenshot of a product review from a website. The production quality is high, with clear product shots and professional typography. The layout is simple and organized, with a focus on presenting key information in an easily digestible format. The image treatment includes background removal and color blocking to highlight the product packaging. The overall style mimics a platform-native review format, enhancing scannability and credibility. # Hooks Headline: #1 Vegan Protein Powder # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a review from Garage Gym Reviews, establishing the product as the '#1 Vegan Protein Powder'. This is intended to immediately capture the viewer's attention and build trust by leveraging an external endorsement. The perspective is from an external source, Garage Gym Reviews, which adds credibility to the claim. - The review continues by highlighting the protein content per scoop (24 to 25 grams) and emphasizing that it is high for a plant-based protein powder. This aims to showcase the product's nutritional value and differentiate it from competitors. The perspective is from Garage Gym Reviews, providing a detailed assessment of the product's formulation. - The review explains that Legion achieves this by combining pea protein powder with brown rice protein powder to provide essential amino acids for muscle growth, while maintaining low amounts of fats and carbohydrates. This is intended to educate the viewer on the product's composition and benefits. The perspective is from Garage Gym Reviews, explaining the science behind the product's effectiveness. - The review concludes by stating that the product's formulation is enough to earn it a 5 out of 5 rating. This is intended to reinforce the product's quality and effectiveness. The perspective is from Garage Gym Reviews, providing a final validation of the product's overall value. - The ad then showcases the product packaging for both Cinnamon Cereal and French Vanilla flavors. This is intended to provide a visual representation of the product and its available options. The perspective is from the brand, highlighting the product's branding and flavor variants.

# Ad summary This ad features a woman showing her viewers how to make plant-based protein pancakes with Legion Plant+ Vegan Protein Powder. She shows each step from mixing the batter to cooking the pancakes. # Brand positioning Legion is presented as a brand providing vegan protein powder. The ad emphasizes that the protein powder, PLANT+, is a plant-based option that is naturally sweetened and flavored, with no added sugars. The brand is positioned for consumers seeking healthier alternatives in protein supplements, particularly those with dietary restrictions or preferences like veganism. # Product The product is Legion PLANT+ Vegan Protein Powder in salted caramel flavor. It’s made with pea and rice protein. The ad features it as an ingredient in homemade pancakes. The protein powder aims to provide a nutritious and flavorful option for those seeking plant-based protein supplements without added sugars. # Visual style The ad has a UGC aesthetic, with simple transitions and a home-cooking feel. The production quality is somewhere between polished commercial and UGC. It has a more casual feeling that supports the friendly tone and the at-home food prep context. The pacing is consistent, with the cuts averaging 10-15 per minute. There is some audio-visual sync, with cuts and product actions timed loosely to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with the end product: a plate of protein pancakes, scrambled eggs with spinach, and plant-based sausage. - 00:01–00:03 The creator states that she had breakfast for dinner the previous night, setting the stage for a pancake recipe. - 00:03–00:10 The creator shares the ingredients for the pancake recipe. - 00:08–00:10 The creator shows how she blends oatmeal into flour. - 00:14–00:24 The creator prepares the wet ingredients. - 00:24–00:28 The creator combines both wet and dry ingredients together. - 00:28–00:31 The creator mixes ingredients together to make a batter for the pancakes. - 00:32–00:37 The creator shows how to add butter to a skillet so that the pan is nice and hot before adding the pancake mix. - 00:37–00:47 The creator cooks the pancakes until they are fluffy. - 00:47–00:52 The video ends with the final product: a plate of protein pancakes, scrambled eggs with spinach, and plant-based sausage with butter and syrup.

# Ad summary This ad features a woman making a vegan protein shake using Legion brand Plant+ vegan protein powder and Legion brand creatine. She mixes the ingredients in a blender, pours the shake into a glass, and drinks the shake. # Brand positioning Legion appears to be a brand focused on creating high-quality supplements for those interested in building muscle and optimizing their fitness. The brand is presented as catering to health-conscious consumers by offering vegan options, natural sweeteners, and clean ingredients, suggesting a commitment to both performance and overall wellness. The brand's focus on specific functional benefits like "gains" positions it within a market of performance-driven fitness enthusiasts looking for an edge without compromising on health. # Product The ad features Legion Plant+ vegan protein powder in dutch chocolate flavor, a supplement aimed at providing a plant-based protein source with pea and rice protein. Key features highlighted are that it's naturally sweetened and flavored, with no added sugars. The ad also features Legion Creatine, a supplement used to improve muscle strength and power. Both products are shown as ingredients in a vegan gains shake, alongside chocolate almond milk, cinnamon, and ice. This smoothie is a post-workout recovery aid that tastes delicious, providing energy and muscle support for those looking to enhance their fitness routine. # Visual style The ad has a clean, bright aesthetic with a casual UGC feel. The editing involves simple cuts to demonstrate the steps of making a protein shake. The production quality appears polished but not overly stylized, aligning with an authentic, everyday user experience. The pacing is moderate, with cuts timed to the music. Overall, the visual style supports a relatable and accessible tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is shown making a vegan protein shake. - 00:01–00:04 00:01–00:04 The woman holds up a bag of Legion Plant+ vegan protein powder to show the product, emphasizing it is dutch chocolate flavored. - 00:04–00:10 00:04–00:10 The woman adds ingredients, including chocolate almond milk, Legion Plant+ vegan protein powder, Legion creatine, cinnamon, and ice to the blender. - 00:10–00:13 00:10–00:13 The woman blends the shake, pours it into a glass, and prepares to drink it. - 00:13–00:17 00:13–00:17 The woman makes a toast with the shake and drinks it, signaling satisfaction and enjoyment.

# Ad summary This ad promotes Legion Pulse stim-free pre-workout supplement. It features a woman working out in her home gym, with text overlay encouraging viewers to stay fueled and fierce with their New Year's resolutions. The ad highlights the product's benefits, such as increased energy, focus, strength, endurance, and reduced fatigue. # Brand positioning Legion is presented as a brand that supports fitness enthusiasts in achieving their goals. The brand aligns with a lifestyle of dedication, perseverance, and intensity, as suggested by the phrase "stay fueled, stay fierce." Legion positions itself as a provider of high-quality supplements that enhance workout performance. The brand's positioning is functional, focusing on the performance-enhancing benefits of its products. # Product Legion Pulse is a stim-free pre-workout supplement designed to increase energy and focus, improve strength and endurance, and reduce fatigue. It comes in a blue raspberry flavor. The product is for individuals who are committed to their fitness goals and want to enhance their workout performance without the use of stimulants. The ad addresses the purchase barrier of losing motivation by encouraging viewers to stay committed to their New Year's resolutions. # Visual style The ad has a UGC feel, with a simple and straightforward presentation. The editing style is static, with no cuts or transitions. The production quality is basic, resembling a typical social media post. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a woman doing a bench press in a home gym, with a tub of Legion Pulse pre-workout supplement in the foreground. The message is to encourage viewers to stay committed to their fitness goals. The perspective is from the brand, using motivational text overlay to inspire viewers. The tone is motivational and encouraging.

# Ad summary This ad showcases Legion Hydrate Electrolyte Powder in Fruit Punch and Lemon Lime flavors, emphasizing hydration and delicious taste. # Brand positioning Legion, as presented in the ad, is a brand focused on providing high-quality electrolyte powders aimed at enhancing hydration. The brand positions itself as a provider of naturally sweetened and flavored hydration solutions that improve hydration during exercise and support mood during dieting. The brand aligns with a healthy and active lifestyle, emphasizing the importance of proper hydration for overall well-being. The brand positions itself as a provider of healthy and effective hydration solutions. # Product Legion Hydrate Electrolyte Powder is a hydration solution designed to improve hydration during exercise and support mood during dieting. The product is available in Fruit Punch and Lemon Lime flavors, offering naturally sweetened and flavored options. Each flavor is visually represented with its respective fruit ingredients on the packaging and in the drink itself. The key selling points include enhanced hydration and mood support, making it ideal for active individuals or those on a diet. The powder is easy to use, simply mixed with water to create a refreshing and effective hydration drink. # Visual style The ad has a polished, clean aesthetic with bright, natural lighting and static shots. The editing style is simple with smooth transitions, focusing on showcasing the product in an appealing way. The production quality is high, with a commercial feel that supports the intended tone of health and refreshment. The pacing is slow and deliberate, allowing viewers to take in the visual details. Audio-visual sync is not heavily emphasized, but the visuals align with the overall tone of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a close-up shot of a glass filled with a pink liquid, garnished with a strawberry and orange slice, highlighting the Fruit Punch flavor of Legion Hydrate Electrolyte Powder. This is meant to draw the viewer in with a refreshing visual and introduce the product. The viewer is experiencing this from a brand perspective via a direct, static shot. - 00:02–00:04 The camera pans to reveal the packaging of the Fruit Punch flavor and then transitions to the Lemon Lime flavor, showing the variety of options available. This showcases the different flavors of the product and broadens appeal. The viewer is experiencing this from a brand perspective via a direct, static shot. - 00:04–00:05 The camera shows both glasses side by side, emphasizing the visual appeal of the drinks and reinforcing the variety of flavors. This encourages viewers to consider the different options and reinforces the brand's message of enjoyable hydration. The viewer is experiencing this from a brand perspective via a direct, static shot.

# Ad summary This ad features a male presenting influencer advertising Pulse Plus Burn pre-workout by Legion. The influencer stands in front of a camera and provides details on the product, including benefits and key ingredients. He ends the ad with a call to action. # Brand positioning Legion Athletics presents itself as a transparent and trustworthy brand for fitness supplements. They stand out by being third-party tested for purity and accuracy, ensuring customers know exactly what they're getting. This functional approach emphasizes reliable and effective supplements for those serious about their workouts. # Product Legion's Pulse Plus Burn is a pre-workout supplement designed to support energy, focus, and fat metabolization during workouts. It stems from the original Pulse recipe but is upgraded with additional benefits. Key ingredients include 350 milligrams of caffeine, 2 grams of L-carnitine, and 8 grams of citrulline malate, along with other listed ingredients. Legion claims that all the ingredients are third-party tested for purity and accuracy, ensuring customers know exactly what they're getting in their pre-workout. # Visual style The ad has a clean and direct aesthetic, using static shots in a bright, neutral setting. The focus is entirely on the speaker and the product, creating a straightforward presentation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go to the Legion website and search pulse plus burn. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the speaker introducing 'Pulse Plus Burn' as a new addition to the pre-workout scene. - 00:02–00:12 He explains that it builds on the original Pulse recipe but with an upgrade, enhancing energy, focus, and fat-burning capabilities during gym workouts. - 00:12–00:26 The speaker then emphasizes Legion's commitment to transparency, highlighting that all ingredients are third-party tested for purity and accuracy. - 00:26–00:35 The ad details the key ingredients, including caffeine, L-carnitine, and citrulline malate, before listing additional ingredients on screen. - 00:35–00:40 Finally, the speaker encourages viewers to visit the Legion website and search for 'Pulse Plus Burn' to purchase the product.

# Ad summary This ad showcases the Legion Pulse pre-workout supplement with a focus on its positive reviews and money-back guarantee. # Brand positioning Legion is presented as a high-quality supplement brand that is trusted by its customers, as evidenced by the 15,000+ 5-star reviews. The brand is associated with providing effective pre-workout supplements, with an emphasis on clean energy, focus, taste, and ingredients. By offering a 100% money-back guarantee, the brand aims to reduce purchase hesitancy, emphasizing its confidence in its products. This positions Legion as a customer-centric brand that is confident in the efficacy and quality of its offerings, catering to consumers who value both performance and satisfaction. # Product Legion Pulse is a pre-workout supplement designed to enhance energy, focus, and performance during workouts. It comes in a black plastic jar with a label highlighting its lemon-lime flavor. The label also mentions the benefits of increased energy and focus, enhanced strength and endurance, and no artificial sweeteners. The product is intended for individuals looking to improve their gym performance. The 100% money-back guarantee addresses potential purchase barriers, assuring customers of satisfaction or a full refund. # Visual style The ad has a clean and straightforward visual style, utilizing a product-centric layout with customer testimonials and a guarantee to build trust. The studio shot setup with a product focus communicates reliability and quality. The ad's use of speech bubbles and customer quotes gives a personalized feel. The color palette is soft and inviting, while the simple backdrop ensures that the product and its endorsements remain the focal point. The presence of the guarantee badge leverages platform-native design for legibility and trustworthiness. # Hooks Headline: 15,000+ 5-STAR REVIEWS # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a claim of "15,000+ 5-STAR REVIEWS" which establishes credibility and trustworthiness, telling the story from the perspective of satisfied customers. This builds confidence in the product and suggests that many others have had positive experiences with it. - The ad displays a Legion Pulse pre-workout supplement. This introduces the product being advertised, showing what it looks like, from the brand's perspective. This makes the ad more tangible and allows the customer to consider purchasing this product. - Several customer testimonials appear around the product image in speech bubbles. This provides personal endorsements and detailed benefits from the customers' perspective, illustrating the positive results users have experienced with the product. - The ad concludes with a "100% MONEY-BACK GUARANTEE" at the bottom. This aims to reduce risk and encourages trial from the brand's perspective, reinforcing the confidence in the product's effectiveness and customer satisfaction.

# Ad summary This ad showcases two flavors of Legion Creatine Gummies and a customer who can’t decide which to have. Ultimately, she eats both. # Brand positioning Legion Athletics is a brand dedicated to providing high-quality, science-based health supplements. It positions itself in the market as a transparent and effective option for consumers looking to improve their fitness and nutrition. The brand is committed to using natural ingredients, avoiding artificial additives, and basing its formulations on scientific research, appealing to health-conscious individuals who value both performance and purity. Legion's supplements are designed to help customers achieve their fitness goals through informed and effective nutrition. # Product Legion Creatine Gummies are a dietary supplement designed to support muscle growth and strength. The gummies contain creatine monohydrate and are available in two flavors: Sour Watermelon and Pink Lemonade. They are formulated without artificial sweeteners, flavors, or unnecessary junk, catering to those seeking a cleaner supplement option. Each bottle contains 30 servings, intended to support muscle recovery after exercise, increase muscle growth, and improve strength. These creatine gummies offer a convenient and palatable way to take creatine. The product is marketed towards fitness enthusiasts and athletes looking to enhance their performance. # Visual style The ad has a casual, UGC-style aesthetic with medium production quality, giving it an authentic and relatable feel. The editing is fairly static, with few transitions or effects, which keeps the focus on the woman and the product. The pacing is consistent. The overall visual approach makes the ad feel like a personal recommendation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the woman looking at two bottles of Legion Creatine Gummies - 00:02–00:07 She has a hard time deciding which flavor to eat. - 00:07–00:18 She eats both flavors.

# Ad summary This ad showcases Legion's Stim Free Pulse pre-workout through a male creator who describes his experience using regular pre-workout versus using Legion's Stim Free Pulse. The ad addresses people who work out after 6PM and highlights the benefits of the product such as improved endurance, pumps, and better sleep. # Brand positioning Legion Athletics positions itself as a provider of science-based, stimulant-free pre-workout supplements. The brand emphasizes that its products allow users to enhance their workouts without compromising sleep quality. This positions the brand as a solution for those who prioritize both fitness and overall well-being, challenging the norm that pre-workout supplements must contain stimulants and thereby disrupt sleep patterns. The brand's identity is both functional and health-conscious, aligning with a lifestyle that values informed and balanced fitness practices. # Product Legion's Stim Free Pulse is a pre-workout supplement designed for individuals who want to enhance their workout performance without the use of stimulants. The product aims to provide benefits such as improved endurance and enhanced muscle pumps, without causing sleep disturbances. This makes it suitable for people who work out in the evening or those sensitive to stimulants. The ad addresses the common pain point of traditional pre-workouts causing difficulty in falling asleep and presents the Stim Free Pulse as a solution that allows users to have both effective workouts and restful sleep. It is presented as a versatile option suitable for various types of training, including strength, HIIT, and long runs, making it a convenient choice for individuals with diverse fitness routines. # Visual style The ad has a casual, UGC-style aesthetic. The setting appears to be the creator's home, lending a personal and relatable feel. The editing consists of static shots with minimal transitions, keeping the focus on the speaker and the product. The production quality is relatively simple, which aligns with the intended tone of authenticity and approachability. The pacing is consistent, with the shots held long enough to allow the creator to deliver his message clearly. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action try Legion's Stim free Pulse # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator introduces the topic by stating, 'If you're like me and you workout after 6PM, you need to hear this about pre-workout. I get to the gym around 7:30 most days'. This opening identifies a specific audience and sets the stage for discussing pre-workout routines in the evening, framing the conversation from the perspective of someone with a relatable schedule. - 00:07–00:11 00:07–00:11 The creator states, 'and for years I was taking regular pre workout and then wondering why I was struggling to get to bed'. This reflects on a past problem experienced by the speaker, highlighting the issue of sleep disturbance caused by regular pre-workouts, which is conveyed from the first-person perspective. - 00:11–00:15 00:11–00:15 The creator says, 'so I tried training without it, but my energy was low. I was struggling with weights I normally handled easily.' This reflects on a second past problem, this time of the creator not taking pre-workout and having low energy. This is a continuation of the previous point, this time showing the negative effects of the opposite situation, also conveyed from the first-person perspective. - 00:15–00:20 00:15–00:20 The creator exclaims, 'then I found out STIM Free pre workout is actually a thing. I've been using Legion's Stim Free pre workout for about 2 months now.' The shift in tone expresses surprise and discovery, transitioning the narrative toward the solution – Legion's Stim Free pre-workout, establishing a positive turning point in the story, told from the first-person perspective. - 00:20–00:35 00:20–00:35 The creator shares, 'and honestly it's exactly what I needed. I still get that enhanced feeling during my workouts, the improved endurance and the crazy pumps, but I can actually fall asleep by 10:30. The biggest difference I'm actually properly recovering now.' This testimonial builds trust, detailing the product's benefits from the creator's personal experience, validating the product's effectiveness and benefits, told from the first-person perspective. - 00:35–00:46 00:35–00:46 The creator summarizes, 'so I'm actually making progress instead of grinding through the exhaustion. I also love that stim free Pulse works for any type of training. I do strength Monday hit Wednesday and long runs on the weekends. One pre workout for everything'. This highlights the product's broad applicability, simplifying the decision-making process, told from the first-person perspective. - 00:46–00:53 00:46–00:53 The creator concludes with, 'so if you're choosing between good workouts and good sleep, you no longer have to choose. try Legion's Stim free Pulse'. This line emphasizes that the audience no longer has to sacrifice sleep for a good workout, and provides a call to action, transitioning from persuasion to direct instruction.

# Ad summary A brief ad showcasing the Legion Hydrate electrolyte powder. The ad highlights the flavors and natural ingredients, and implies that it is a tasty and healthy hydration option. # Brand positioning Legion is presented as a health supplement brand that focuses on natural ingredients and great taste. The brand wants to be seen as a trustworthy choice for those looking to improve their hydration and performance without compromising on quality or taste. This functional positioning prioritizes the consumer's well-being by offering a product that aligns with a healthy lifestyle. # Product Legion Hydrate is an electrolyte powder designed to improve hydration during exercise, support performance, and support mood during exercise. The ad showcases two flavors: Lemon Lime and Fruit Punch, emphasizing that the product is naturally sweetened and flavored. The ad suggests the product is a tasty and effective way to stay hydrated and maintain optimal performance during physical activities. It is a functional product that aims to meet the hydration needs of active individuals who prioritize natural ingredients and flavor. # Visual style The ad features a clean, straightforward aesthetic with a focus on clear product display. The production quality appears polished, aiming for a professional and appealing look. The shots are static and the editing is minimal, allowing for a simple, direct presentation of the product. The pacing is slow and consistent, focusing on product visibility and messaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens by showcasing two Legion Hydrate electrolyte powder pouches, one in Lemon Lime flavor and the other in Fruit Punch. The intent is to immediately introduce the product and its variety of flavors. - 00:00–00:05 This shot is from the brand's perspective, highlighting the product and key selling points. The neutral background and direct product display emphasize focus on the product itself.

# Ad summary In this ad, a woman in her kitchen talks about her morning routine, which includes drinking water and taking Legion Triumph multivitamin for women. She highlights how much is packed into one bottle. # Brand positioning Legion Athletics is presented as a brand focused on high-quality, comprehensive health supplements. The brand positions itself as superior to other multivitamin companies by investing three times as much in the production of its women's multivitamin, Triumph. This suggests that Legion prioritizes ingredient quality and quantity over cost savings. By highlighting the extensive list of vitamins and minerals included in Triumph and comparing the convenience and value to purchasing each supplement individually, the brand aligns itself with a functional approach to health, emphasizing efficacy, quality, and comprehensive coverage. This positions Legion as a premium brand catering to consumers who are willing to invest in top-tier nutritional support. # Product Legion Triumph is a multivitamin for women, containing $100 worth of vitamins packed into one bottle. The presenter lists several ingredients on-screen, including D3, K1, K2, CoQ10, Black cumin, Alpha-lipoic acid, KSM-66 ashwagandha, Olive leaf extract, and Grape seed extract. The ad addresses the purchase barrier of buying multiple supplements individually, stating that the product is easier and more convenient than buying each vitamin separately, and contains all of these high quality ingredients in just one vitamin. # Visual style The ad features a casual, UGC-style aesthetic. The lighting appears to be natural, and the production quality is simple, suggesting a non-professional recording. The editing rhythm is relatively static with only a few cuts. The cuts are not timed to any music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator standing in her kitchen, introducing two things she always does in the morning. - 00:02–00:05 00:02–00:05 The creator drinks a glass of water, then presents the Legion Triumph multivitamin. The message is that staying hydrated and taking a multivitamin are her two non-negotiables for starting the day right. The audience experiences the routine from her POV, with a casual and relatable tone. - 00:05–00:13 00:05–00:13 She focuses on the Legion Triumph, explaining it's a woman's multivitamin, and that it costs Legion three times as much to produce as other multivitamins because it has so much in it, implying superior quality. The audience experiences the brand's claims from the creator's POV. - 00:13–00:19 00:13–00:19 The creator states that there's $100 worth of vitamins packed in this one and displays text on screen showing how much it would cost to buy all of these separately, presenting Triumph as a cost-effective solution. - 00:19–00:26 00:19–00:25 Building on the previous statement, she reiterates how much easier it is to get all these high-quality ingredients in just one vitamin than buy them all separately. She ends the ad by stating she's going to go lift now, implying energy benefits. The ad concludes with her gesturing towards the glass of water and vitamin bottle, reinforcing the morning routine.

# Ad summary A woman advertises Legion's flavored creatine powder by preparing a drink with it and highlighting how easy it is to use. The ad promotes flavored creatine powders as an upgrade from traditional, unflavored creatine. # Brand positioning Legion is presented as a modern, fitness-oriented brand that offers high-quality supplements. The brand positions itself as a provider of convenient and enjoyable workout solutions, pushing against the norm of unflavored supplements. The brand aims to occupy a space in the consumer's mind as innovative, catering to those who seek efficiency and taste in their fitness routines. The brand's alignment with an active and health-conscious lifestyle is evident, emphasizing the ease of incorporating supplements into daily routines. # Product Legion's Creatine, specifically the Blue Raspberry flavored version, is a micronized creatine monohydrate powder designed to boost muscle strength and endurance. It's presented as a convenient alternative to unflavored creatine, making the supplement easier and more enjoyable to consume. The product is intended for fitness enthusiasts seeking a tasty and efficient way to enhance their workout performance and recovery. The ad highlights that with Legion's flavored creatine, users can avoid the unpleasant experience of dry-scooping unflavored creatine. The product is worth trying because it improves the overall experience of taking creatine, making it more palatable and convenient for regular use. # Visual style The ad has a UGC aesthetic with simple editing and natural lighting. The production quality is modest, aligning with a casual, relatable tone. The pacing is steady with clear visual focus on the product and user interaction. The editing style consists of simple cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action GRAB YOURS NOW # Point of view - [object Object] # Storyline - 00:00–00:04 At the start, the woman introduces the idea that people no longer have time for unflavored creatine. - 00:04–00:07 She then shows the flavored Creatine by Legion. - 00:07–00:12 Finally, she presents drinking the creatine as an easy solution.

# Ad summary An image ad showcasing Legion brand creatine gummies, featuring a woman holding a gummy and standing next to two containers of creatine gummies. # Brand positioning Legion Athletics positions itself as a provider of high-quality, science-based supplements for athletes and fitness enthusiasts. The brand appears to stand for transparency and efficacy, focusing on delivering performance-enhancing products that meet the needs of individuals committed to achieving their fitness goals. With an emphasis on creatine gummies in this ad, the brand targets those seeking a more palatable and convenient alternative to traditional supplement forms, appealing to consumers who value effective and enjoyable products. # Product The product being advertised is Legion Creatine Gummies, a dietary supplement containing creatine monohydrate in gummy form. These gummies offer a convenient and palatable alternative to traditional creatine supplements, making them suitable for individuals who dislike pills or powders. The ad emphasizes that these gummies provide a convenient and tasty way to incorporate creatine into one's fitness routine, appealing to those seeking ease of use and enjoyment in their supplement regimen. Creatine is well-known for enhancing athletic performance, making these gummies a great option for individuals looking for ways to boost their athletic performance. # Visual style The ad has a clean, natural aesthetic with a focus on showcasing the product within a real-life context. The production quality looks like a well-lit shot with natural sunlight, making the product and the person appear genuine and approachable. The lighting is soft, enhancing the approachability of the ad. The lack of heavy editing or filters gives it a more authentic feel, potentially increasing its scannability and trust in-feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The image begins with a woman holding a Legion creatine gummy and smiling, which suggests the product is enjoyable and easy to consume. This is from the customer's POV, implying that the gummies are a pleasant addition to her routine. - The image includes two containers of Legion creatine gummies on a table, which clearly presents the product. This is from the brand's perspective, focusing on what the product looks like. - The outdoor background seen through the window gives the ad a sense of natural lighting. This is from an external POV, providing a backdrop that suggests the product can fit seamlessly into a daily lifestyle.

# Ad summary This ad features a woman in a bathroom holding a bottle of Legion brand creatine gummies. She is also visible in the mirror, holding the bottle out towards the camera. The ad is designed to appeal to people who are interested in fitness and are looking for a convenient way to take creatine. # Brand positioning Legion Athletics is presented as a brand that caters to fitness enthusiasts seeking high-quality supplements. The brand is positioned as a provider of effective and convenient solutions for enhancing athletic performance and muscle strength. By featuring a fitness-conscious individual using their product, Legion aligns itself with a lifestyle of health, wellness, and physical achievement. The brand aims to occupy a space in the consumer's mind as a reliable and results-driven supplement provider, emphasizing the ease of incorporating their products into a fitness routine. # Product The featured product is Legion Creatine Gummies, a dietary supplement designed to provide the benefits of creatine in a convenient and palatable gummy form. The gummies are intended for individuals looking to enhance their muscle strength and athletic performance. The product is packaged in a black bottle with a red label, highlighting the lemon drop flavor. The label also mentions that the gummies support strength, power, and recovery. The ad showcases the product being held by a fitness-conscious individual, suggesting that it is easy to incorporate into a regular workout routine. The gummy format addresses the purchase barrier of traditional creatine supplements, which may be less appealing in terms of taste and convenience. # Visual style The ad has a casual, user-generated content (UGC) feel, resembling a snapshot taken in a home bathroom. The image is brightly lit and features a real-life setting, which adds authenticity. The focus is on the product and the fitness-conscious individual using it. The visual style is simple and straightforward, aiming to convey a sense of accessibility and ease of use. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman in a bathroom setting, holding a bottle of Legion Creatine Gummies. This is intended to show the product in a real-life context, suggesting that it can easily be incorporated into a daily routine. The perspective is from the brand, showcasing the product in a lifestyle setting. - The woman is also visible in the mirror, holding the bottle out towards the camera. This reinforces the product's visibility and emphasizes its role in the woman's fitness regimen. The perspective is from the customer, demonstrating how the product fits into their personal care routine.

# Ad summary This image ad showcases Legion Athletics PLANT+ vegan protein powder in Cinnamon Cereal flavor. It focuses on the product's taste and mixability with water, and is shot in a simple style to come off as more trustworthy. # Brand positioning Legion Athletics is presented as a sports nutrition brand focused on high-quality, plant-based options. The brand positions itself as catering to health-conscious individuals who are looking for vegan protein powder that tastes good and is easily mixed with water. This is conveyed through the prominent "PLANT+" branding on the packaging, emphasizing its vegan nature, while featuring cinnamon cereal flavor. By offering a naturally sweetened and flavored protein powder with no added sugars, Legion aims to occupy a space in the market for consumers who prioritize both health and taste without artificial additives. # Product The featured product is Legion Athletics PLANT+ vegan protein powder in Cinnamon Cereal flavor. The product is intended for individuals seeking a plant-based protein supplement that is naturally sweetened, flavored, and easily mixed with water. The packaging highlights key features such as "Pea & rice protein," "Naturally sweetened & flavored," and "No added sugars." The product is presented in a resealable black bag with a clear product claim that it tastes great even when mixed with just water, addressing a common barrier for many protein powders. A serving provides 24 grams of protein. # Visual style The ad has a clean, straightforward aesthetic. The composition is simple, focusing on the product and its key attributes. The lighting is natural and even, which emphasizes the product without being overly stylized. The shot appears to be taken in a home setting (e.g. kitchen counter), providing an authentic feel. The visual style aims to create a sense of trust and reliability. # Hooks Headline: When the protein is fire with JUST WATER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Legion Athletics PLANT+ vegan protein powder alongside a purple shaker bottle, setting the stage for a protein shake preparation. This is the brand showing off its product in context to build the viewer's attention. - Next, the ad highlights the product's flavor and ease of mixing with a text overlay that says, “When the protein is fire with JUST WATER”. This comes from the point of view of a user, indicating the product tastes great with just water.

# Ad summary Ad for Legion Pulse + Burn pre-workout. It highlights that the new pre-workout can help you burn fat with the tagline "Now your pre-workout can also burn fat 🔥 Introducing Pulse + Burn." # Brand positioning Legion is presented as a premium supplement brand focused on fitness enthusiasts looking to optimize their workout results. The brand is positioned as offering pre-workout solutions that not only boost energy and focus but also aid in fat burning, catering to individuals aiming for both performance enhancement and body composition improvements. The brand aims to stand out by combining the benefits of a pre-workout with fat-burning capabilities, appealing to health-conscious consumers seeking comprehensive workout support. # Product Legion Pulse + Burn is a pre-workout supplement designed to enhance energy, focus, and stamina while also supporting fat loss. Available in Fruit Punch and Pink Lemonade flavors, it comes in black tubs with a pink accent color on the label. Each container offers 20 servings and is naturally sweetened and flavored. The product is designed for those seeking to increase calorie burn during exercise and supports thermogenic activity to aid in fat loss goals. Its unique selling point is its dual-action formula, combining pre-workout benefits with fat-burning support in one product. # Visual style The ad features a clean and straightforward studio shot with high production quality. It uses a flatlay arrangement to showcase the product packaging. The image is brightly lit, with a focus on highlighting the product details and label information. The visual style is designed to be eye-catching and informative, suitable for in-feed placement on platforms like Instagram. # Hooks Headline: THE BIG REVEAL! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a "big reveal" of the Pulse + Burn product line, aiming to create anticipation and excitement about the new offering. The brand is introducing the product with a clear statement. - Next, the ad highlights the key benefit of Pulse + Burn: its ability to burn fat in addition to providing pre-workout benefits. The brand is explaining the unique advantage of the product, targeting consumers who want to optimize their workouts for both energy and fat loss. - Finally, the ad provides additional details about the product's fat-burning support, emphasizing its ability to increase calorie burn during exercise and support thermogenic activity. The brand is reinforcing the functional benefits of the product, aiming to persuade viewers that Pulse + Burn is an effective solution for achieving their fitness goals.