How La Mer Advertises on Meta

# Ad summary This image ad features La Mer's 'The Rejuvenating Night Cream' and 'The Rejuvenating Eye Cream' alongside a silver cosmetic tool, set against an oceanic background. The ad emphasizes overnight renewal and incorporates Japanese text. # Brand positioning La Mer is presented as a luxury skincare brand focused on rejuvenation and advanced scientific formulas. The brand uses terms like 'Miracle Broth' and highlights 'Nights of Renewal', implying an emphasis on nighttime skincare rituals and effective restoration. La Mer positions itself at the high end of the market, promising consumers sophisticated and unique formulas for premium skincare. The ad aligns with a lifestyle centered around self-care, luxury, and tangible results. # Product The ad features two products from La Mer. 'The Rejuvenating Night Cream' is presented as a night cream designed for intense regeneration. 'The Rejuvenating Eye Cream' is designed for intense power. Both products are presented with the unique 'Miracle Broth' ingredient. The visual context includes a silver cosmetic tool. The product is presented for those seeking advanced skincare solutions and overnight skin improvement. # Visual style The ad has a high production quality with a studio-shot aesthetic. The visual motifs include a water background and a luxurious color scheme. The image treatment includes color grading and lighting effects. The typography is clean and modern, and the overall style enhances scannability. # Hooks Headline: NIGHTS OF RENEWAL # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the title ‘Nights of Renewal’ and a tagline that it’s for 8 beauty elements. The brand is emphasizing the focus of the products for renewal during the night and also highlighting that the product contains 8 elements for the beauty of skin. - The ad transitions to showcase the two La Mer products: ‘The Rejuvenating Night Cream’ and ‘The Rejuvenating Eye Cream.’ It positions these products as the key components for achieving skin renewal overnight. The viewer is viewing from the brand’s point of view. - The brand is highlighted at the bottom of the image, reinforcing La Mer as the source of these advanced skincare solutions. From the brand perspective, this reinforces their commitment to luxury and effective skincare products.

# Ad summary This ad for La Mer's Rejuvenating Eye Cream features a close-up shot of the product and a woman using the product. The ad also highlights the product's ability to renew the eye area. # Brand positioning La Mer is presented as a high-end luxury skincare brand, focused on rejuvenation and renewal. The brand aligns with values of luxury, science, and efficacy. This is reinforced through the use of upscale visuals and language like “Rejuvenating Eye Cream”, “Nights of Renewal”, and by featuring the product against an ocean backdrop. The brand uses luxurious packaging and presents the product as part of a nighttime ritual, emphasizing its premium status and alignment with high-end beauty standards. # Product The ad promotes La Mer's Rejuvenating Eye Cream, which is designed to renew the eye area overnight. The product is presented as part of “The Night Collection” and aimed at improving the skin’s appearance during sleep. The cream comes with an applicator, which is presented as part of the product experience. The ad aims to convince viewers that this eye cream can address multiple beauty concerns, making it a worthwhile investment for nightly use. # Visual style The ad utilizes a polished, high-end aesthetic to convey luxury and sophistication. The editing is smooth with static shots and gentle transitions, creating a calm and elegant viewing experience. The production quality is very high, similar to a polished commercial, reinforcing the brand's premium positioning. The pacing is slow, with about 10 cuts per minute, to allow viewers to fully appreciate the product and visuals. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a title card and a crashing wave, setting a luxurious, ocean-themed tone. - 00:01–00:04 00:01–00:04: The scene transitions to a close-up of a woman’s eye as she uses a metallic applicator to apply the eye cream. This provides a first-person perspective of the product's use, emphasizing its gentle application around the eye area. The background includes subtle, sparkling effects to highlight the luxury of the cream. - 00:04–00:06 00:04–00:06: The view shifts to a slightly wider close-up of the woman's face, focusing on her eye. This moment conveys the intended effect of the cream on the eye's appearance, with a soft focus emphasizing the skin's texture and overall rejuvenation. The change in the shot draws attention to the eye, the focal point of the product. - 00:06–00:08 00:06–00:08: The ad concludes with a shot of the product next to another cream jar from the night collection, presented on a shimmering water surface. The focus on the products suggests a range of options to support a nightly skincare routine, highlighting the benefits of La Mer's broader nighttime collection.

# Ad summary This ad features Jessica Jung, a brand ambassador for La Mer, who is undergoing a luxurious spa treatment using La Mer products. The ad emphasizes the brand's connection to the sea and its premium, spa-like experience. # Brand positioning La Mer is presented as a luxury skincare brand associated with high-end spa experiences. The brand emphasizes its connection to the sea, suggesting that its products harness the rejuvenating power of marine ingredients. The association with Jessica Jung positions La Mer as a brand for sophisticated consumers who value luxury, quality, and a spa-like self-care routine. The brand pushes against the norm of accessible skincare, establishing its position in the high-end market segment. # Product The ad features a range of La Mer skincare products used during a spa treatment. The products include The Moisturizing Soft Cream, applied directly to the skin. Additionally, a set of metal massage tools are used on the face. These tools are silver in color, curved, and designed to contour the face. The products are implied to be for those who want a luxurious, spa-like experience at home or in a professional setting. The focus is on the brand's overall spa experience and premium positioning. # Visual style The ad has a polished and luxurious aesthetic, using natural lighting and soft focus to create a serene atmosphere. The editing style is smooth with slow transitions to emphasize the spa-like quality. The visuals align with the brand's high-end positioning. The pacing is slow, creating a relaxing mood. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a visually interesting architectural facade as the text “SPA DE LA MER with JESSICA JUNG” appears. - 00:01–00:02 00:01–00:02 A close-up shot of Jessica Jung looking serene is shown. The “LA MER” logo is displayed. - 00:02–00:03 00:02–00:03 A hand stirs a white cream in a green jar. The “LA MER” logo is displayed. - 00:03–00:05 00:03–00:05 A hand holds a silver facial massage tool. - 00:05–00:07 00:05–00:07 A technician uses the facial massage tool on Jessica’s face, then follows with a manual massage. - 00:07–00:08 00:07–00:08 The ad transitions to an ocean wave crashing, emphasizing the brand’s connection to the sea. The “LA MER” logo is displayed. - 00:08–00:09 00:08–00:09 A slow pan over a sandy beach is shown. - 00:09–00:16 00:09–00:16 The ad cuts back to the spa, with the facial massage tool used under Jessica’s eye. A technician is performing a facial massage on Jessica. There is a focus on her radiant skin. - 00:16–00:18 00:16–00:18 The ad returns to ocean waves.

# Ad summary This ad displays a set of La Mer skincare products in a travel case and promotes them as essential for excursions. The copy invites consumers to purchase the set with an eligible $375 purchase. # Brand positioning La Mer is presented as a luxury skincare brand, associated with elegance, travel, and high-end beauty. The brand promises an elevated skincare experience, positioning itself at the high end of the market. The ad uses aspirational imagery and focuses on the quality and comprehensive nature of its products, suggesting that the brand is a worthwhile indulgence for those who value premium skincare. The positioning is emotional, centered around feeling pampered and confident during travel. # Product The ad features a 4-piece travel regimen from La Mer, presented in a carrying case, and promoted as 'Excursion Essentials'. The set includes skincare products in travel sizes designed for on-the-go use. The products shown are a cleansing product in a white tube with a flip-top cap, a serum in a dark green bottle with a metallic top, and two creams in stacked jars, one in white and one in dark green with metallic lids. These products offer a complete skincare routine and address the needs of travelers looking to maintain their skincare regimen while away from home. The ad addresses the purchase barrier by positioning the set as a gift with a qualifying purchase, making it a more attractive offering. # Visual style The ad features a polished, studio-shot aesthetic with a focus on luxury and elegance. The visual motifs include a soft gradient background, reflective water-like surface, and symmetrical product placement. The image treatment involves color grading to enhance the blue and gold tones, creating a serene and premium feel. The typography is clean and legible, contributing to the high-end look. The overall effect is a platform-contrasting style that aims to stand out in the feed with its refined and sophisticated appearance. # Hooks Headline: EXCURSION ESSENTIALS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the concept of 'Excursion Essentials', immediately setting the stage for a travel-oriented product offering. The message is being conveyed from the brand's perspective to capture the viewers attention and establish the theme of the ad. - The ad highlights the offering of a '4-piece travel regimen & carrying case', specifying the contents and enhancing the perceived value. This is again conveyed from the brand's perspective to inform the viewer and add appeal to the offering. - The ad shares the detail that the set is 'yours with eligible $375 purchase', which clarifies the conditions for acquiring the product. This detail is delivered from the brand's perspective and progresses the narrative toward purchase consideration.

# Ad summary This ad features a range of La Mer skincare products available in a travel regimen. With an eligible purchase of $375, the customer receives a 4-piece travel regimen and carrying case. # Brand positioning La Mer is presented as a luxury skincare brand, offering high-end and effective products that provide regeneration and intense moisturization. The ad's focus on 'Excursion Essentials' and a 'travel regimen' suggests that the brand caters to affluent customers who value skincare even while traveling. The language used, such as 'eligible purchase,' aligns with the brand's positioning in the luxury market, highlighting its exclusivity and premium status. La Mer aims to occupy the space of high-end skincare, promoting a lifestyle of luxury and self-care. This aligns with category norms for luxury skincare brands that emphasize exclusivity, high-quality ingredients, and visible results. # Product The ad features a 4-piece travel regimen from La Mer, including Crème de la Mer moisturizing cream, The Regenerating Serum, The Eye Concentrate, and The Essence Foaming Cleanser. Crème de la Mer moisturizing cream is presented as providing intense regeneration. The Regenerating Serum aims to rejuvenate the skin. The Eye Concentrate focuses on the eye contour area. The Essence Foaming Cleanser offers an ultimate cleanse. The products are positioned for travel, suggesting they are convenient and essential for maintaining skincare routines on the go. By offering these products as a set with a carrying case with an eligible purchase, the ad addresses the potential purchase barrier of high individual product costs by providing added value and convenience. # Visual style The ad features a highly polished, studio-shot aesthetic. The image treatment includes soft lighting and color grading that emphasizes the luxury feel. The visual motif includes a clean product display against a gradient background. The typography is integrated in a clean and legible manner. This creates a high-design look that aims to capture attention and communicate the brand's premium positioning. # Hooks Headline: EXCURSION ESSENTIALS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the title 'Excursion Essentials,' conveying the message that the displayed products are essential items for travel. This is from the brand's perspective, presenting the products as indispensable for any trip. - Next, the copy 'A 4-piece travel regimen & carrying case, yours with eligible $375 purchase' explains what the promotion is and how to get it. This is from the brand's perspective, highlighting the products' suitability for travel and the offer's exclusivity. - The ad concludes with a product display of the four products included in the travel regimen along with the carrying case. This is from the brand's perspective and emphasizes the tangible value of the offer.

# Ad summary This La Mer ad promotes their new rejuvenating eye cream. The ad begins with a close up of the eye cream. It then transitions to a woman using an eye massage tool. The ad mentions that the eye cream helps with eye aging. It closes with a display of the La Mer Night Collection. # Brand positioning La Mer is presented as a luxury skincare brand that is on the cutting edge of anti-aging technology. The brand is positioned as a premium option for consumers seeking high-end skincare solutions, emphasizing the brand's commitment to innovation and visible results. The positioning is functional, focusing on the product's ability to rejuvenate and restore visible youth around the eyes. The language and visuals suggest the brand appeals to consumers who value luxury, efficacy, and scientific backing in their skincare choices. # Product La Mer's The New Rejuvenating Eye Cream is designed to visibly reverse eight signs of eye aging in one night. It is powered by RPC-6, which supports collagen and restores visible youth. The cream visibly reduces under-eye lines by 23% over time. Marketed as part of The Night Collection, it is powered by Bioenergetic Miracle Broth. The product targets common concerns such as plumpness, upper-eye firmness, puffiness, elasticity, eye-bag volume, radiance, smoothness, and under-eye lines, aiming to provide a comprehensive solution for eye rejuvenation. # Visual style The ad has a polished and high-end aesthetic, employing smooth transitions and close-up shots to highlight the product's texture and effects. The production quality is high, aligning with a commercial feel. The editing pace maintains a consistent rhythm, enhancing the luxurious and scientific tone of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad introduces The New Rejuvenating Eye Cream and its benefits, immediately setting the stage for what the product promises to deliver. - 00:05–00:09 Building on the introduction, the ad highlights the key ingredient, RPC-6, and its function in supporting collagen and restoring visible youth. - 00:09–00:12 The ad details a specific benefit—a 23% reduction in under-eye lines over time—providing a tangible claim that adds credibility. - 00:12–00:15 The ad concludes by introducing the Night Collection, powered by Bioenergetic Miracle Broth, expanding the product offering and inviting viewers to explore further.

# Ad summary This La Mer advertisement features a luxurious display of their rejuvenating night cream and eye balm, highlighting their commitment to overnight transformation. The ad showcases a visually appealing composition of the products surrounded by water, which is a recurring element of the brand. # Brand positioning La Mer positions itself as a high-end, luxury skincare brand focused on rejuvenation and transformation, particularly through its 'Night Collection.' The brand aligns with a sophisticated and aspirational lifestyle, emphasizing premium quality and advanced skincare technology. La Mer differentiates itself from competitors by focusing on overnight results and creating a sense of exclusivity and indulgence. The brand positioning is both functional, promising noticeable skin improvements, and emotional, offering a sense of luxury and self-care. # Product The ad features La Mer's 'The Rejuvenating Night Cream' and 'The Rejuvenating Eye Balm.' The night cream is presented as an intensive overnight regeneration treatment designed to transform the skin while you sleep. The eye balm is formulated for rejuvenating the delicate skin around the eyes. Both products are housed in distinctive, dark green glass jars with silver accents, connoting luxury and quality. The USPs conveyed include overnight transformation and intensive regeneration, promising visible results and an enhanced skincare experience. The use occasion is specifically at night as part of a bedtime skincare routine, addressing the purchase barrier of time and effort by offering a solution that works while you sleep. # Visual style The ad has a polished and luxurious aesthetic with high-end production quality. It features smooth transitions and static shots that emphasize the elegance of the products. The color palette is dominated by dark blues and silvers, evoking a sense of nighttime luxury and sophistication. The pacing is slow and deliberate, with cuts timed to emphasize key product moments. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a swirling, abstract view, creating a sense of mystery and anticipation. - 00:00–00:02 The screen transitions to showcase La Mer’s 'Overnight Transformation' night collection, revealing the product names.

# Ad summary This La Mer ad showcases several skincare products and advertises the offer of receiving luxurious gifts with purchases made on the official website and in stores. # Brand positioning La Mer is positioned as a luxury skincare brand, emphasizing opulence and exclusivity. The brand's association with luxury is reinforced through the offer of "luxurious gifts," suggesting that purchasing La Mer products grants access to a world of high-end beauty and indulgence. The brand's products are presented in a way that implies efficacy and sophistication, targeting customers who value premium quality and results-driven skincare. # Product The ad features multiple La Mer skincare products. The Regenerating Serum is packaged in a dark green bottle with a gold cap. The Eye Concentrate is in a dark green jar with a gold lid sitting on top of a white jar of Moisturizing Cream. The Essence Foaming Cleanser is in a white tube. These products provide solutions for skincare needs, emphasizing moisturization, regeneration, and cleansing. The inclusion of various products suggests a comprehensive skincare routine and invites customers to explore a range of luxury options for different needs. # Visual style The ad has a polished, studio-shot production quality with a focus on luxury and elegance. The color grading features soft blues and gold tones to convey a sense of opulence. The product arrangement is clean and intentional, with a reflective surface that adds depth and visual interest. The typography is clean and legible, ensuring the message is easily scannable. # Hooks Headline: GANHE PRESENTES LUXUOSOS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the La Mer brand and an offer of luxurious gifts to capture attention. This sets the stage by immediately conveying value and exclusivity from the brand's perspective. - The ad features several La Mer skincare products positioned on a reflective surface with a bag in the background. This is meant to showcase the brand's skincare range and its commitment to providing a complete skincare routine. This product-centric POV emphasizes the high quality and luxurious nature of the brand. - The composition of products, the brand logo, and the location of the ad suggests the ad's closing statement that the luxurious gifts are available on the official website and in stores. This directs the audience towards making a purchase. The brand uses this final message to drive conversions and promote its official sales channels.

# Ad summary This ad showcases La Mer's The Rejuvenating Eye Cream. The ad features close-up shots of the product and of ocean waves. # Brand positioning La Mer is presented as a luxury skincare brand, drawing heavily on its connection to the sea. The ad highlights the brand’s exclusivity through its sleek product design and the calming, high-end aesthetic. The brand aims to occupy a space of prestige and efficacy within the skincare market. By associating itself with the ocean, La Mer suggests natural and restorative properties, promoting a lifestyle of self-care and indulgence. The brand sets itself apart by focusing on high-quality ingredients and a sophisticated, minimalist approach. # Product La Mer's The Rejuvenating Eye Cream is a skincare product designed to rejuvenate the delicate skin around the eyes. The cream is packaged in a small, turquoise jar with a silver lid. The jar features the brand name, "LA MER," prominently displayed, along with the product name, "THE REJUVENATING EYE CREAM," and "LA CREME REGENERATION INTENSE POUR LES YEUX." The product appears to be targeted towards individuals seeking to diminish signs of aging and revitalize the eye area, suggesting a luxurious and effective solution for maintaining youthful-looking skin. # Visual style The ad features a polished and high-end aesthetic, characterized by smooth transitions and static shots. The production quality is professional, aiming for a luxury commercial feel. The visual motif is the ocean, which is consistently used throughout the ad. The pacing is slow and deliberate, enhancing the sense of calm and luxury. The audio-visual sync is present, aligning visual transitions with subtle audio cues. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a static close-up shot of La Mer's The Rejuvenating Eye Cream, centered on a sandy surface against a blurred background of ocean waves, immediately setting a serene and natural tone. - 00:03–00:04 The scene transitions to dynamic footage of crashing ocean waves, creating a sense of power and natural force, emphasizing the brand's connection to the sea. - 00:04–00:05 The ad then shifts to a static shot of the dark ocean surface, focusing on the subtle ripples and textures, conveying a sense of depth and calm.

# Ad summary This ad for LA MER's eye cream includes researchers talking about the product as an aerial view of water and a close-up of an eye are shown. # Brand positioning La Mer is presented as a high-end luxury brand specializing in skincare, particularly eye cream. They are positioned as being dedicated to visionary research through scientific investigation of the ocean. The brand emphasizes innovation and uniqueness in its approach to skincare, creating a sense of exclusivity and luxury for those seeking premium eye care. # Product The ad promotes La Mer's eye cream, which is developed through research from visionary researchers. The product is presented as extraordinary, with an emphasis on scientific development. The eye cream is portrayed for those seeking premium eye care. The ad highlights the scientific approach and uniqueness of the product, which can make the consumer want to try it. # Visual style The ad has a polished and high-end aesthetic with smooth transitions. The cuts per minute are about 15. The visuals and cuts are timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an aerial view of the shoreline as the brand logo is overlaid. - 00:02–00:03 00:02–00:03 The text overlay highlights that the product was created by "4 VISIONARY RESEARCHERS". A female appears in a garden, putting on a jacket. - 00:03–00:06 00:03–00:06 Three researchers are shown. Two are walking outside as one is indoors. - 00:06–00:08 00:06–00:08 The ad shows a close up of bubbling water. - 00:08–00:09 00:08–00:09 The ad returns to the same aerial shoreline view from the beginning as the text "SKINCARE THROUGH THE EYES OF SCIENTISTS" is overlaid. - 00:09–00:15 00:09–00:15 The ad shows a close-up of an eye, bubbly water and the product.

# Ad summary Ad for La Mer Sérum Genaissance The Eye and Expression. The image displays the product and its applicator on a textured background. The ad promotes firmness with first use. # Brand positioning La Mer is positioned as a luxury skincare brand, offering high-end products designed to rejuvenate and enhance the skin. The brand focuses on visible results, as emphasized by the tagline "Firmeza visível ao primeiro toque" (Visible firmness with the first touch), which suggests that its products deliver immediate and noticeable improvements. La Mer aligns with a sophisticated, self-care-oriented lifestyle, promising premium quality and transformative skincare experiences. This brand clearly ignores accessible pricing, choosing to focus instead on emotional benefits such as visible firmness and a luxurious skincare routine. # Product The featured product is the La Mer Sérum Genaissance The Eye and Expression, presented as an advanced skincare solution for the eye and expression areas. It comes in a uniquely shaped bottle with a metallic applicator wand. The product aims to deliver visible firmness from the first use, targeting the delicate skin around the eyes and expression lines to rejuvenate and revitalize. The bottle label reads "THE EYE AND EXPRESSION AMPOULE LE CONCENTRE CONTOUR YEUX ET LEVRES," emphasizing its concentrated formula and specific use for the eyes and lips. The inclusion of an applicator suggests a specialized application method designed to maximize the serum's effectiveness. It addresses the purchase barrier of skepticism about immediate results by promising noticeable firmness right from the initial application. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on showcasing the product's luxury and efficacy. Visual motifs include a textured background reminiscent of water, soft lighting, and clean product photography. The image treatment involves background removal, color grading to enhance the premium feel, and strategic use of lighting effects to highlight the product's key features. The visual style aims to be disruptive by contrasting with the user-generated content often found in-feed, using high-design elements to capture attention and convey the brand's sophistication. # Hooks Headline: SÉRUM GENAISSANCE THE EYE AND EXPRESSION # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name and product name, setting a premium, sophisticated tone and immediately establishing the product's identity. This introduction is presented from the brand's perspective to quickly orient the viewer. - A tagline promoting visible results with the first touch is shown to entice the viewer and address potential skepticism about product efficacy. This messaging comes from the brand, directly highlighting its key promise. - The ad showcases the product bottle and applicator alongside a textured background to draw attention to the product's luxurious presentation and hint at the sensory experience of using the serum. This visual narrative is from the brand's perspective, emphasizing its high-end image.

# Ad summary A product ad for LA MER Sérum Genaissance The Eye and Expression. The ad features the product bottle and an applicator. # Brand positioning LA MER is positioned as a luxury skincare brand, specifically focused on high-end anti-aging and rejuvenating products. The brand seems to occupy the high-end luxury market, with an emphasis on prestige and advanced skincare technology. The use of refined product names such as "Sérum Genaiisance" and the elegant visual presentation implies a sophisticated, science-backed approach to beauty. The brand aligns with values of exclusivity, efficacy, and self-care, standing apart from typical mass-market skincare brands by emphasizing premium formulations and a sense of timeless luxury. # Product The product is LA MER Sérum Genaiisance The Eye and Expression, a skincare serum designed for the eye and expression areas. It is presented as a high-end anti-aging solution, likely targeting fine lines and wrinkles around the eyes and facial expression lines. The ad showcases the serum bottle, which features a unique design with a metallic and translucent amber gradient finish, suggesting a luxurious and potent formulation. Also shown is a silver-toned, tear-shaped applicator with the 'LA MER' brand engraved near the bottom. The inclusion of the applicator hints at a specific application method intended to enhance the serum's effectiveness. The product aims to address visible signs of aging and promote a youthful appearance in the delicate eye and expression areas. # Visual style The ad has a polished, high-end aesthetic. The composition focuses on the product bottle and applicator, presented in a clean, well-lit environment that emphasizes the product's luxury and sophistication. The image uses a soft, neutral color palette to evoke a sense of elegance and purity, while the product's unique shape and metallic accents add visual interest. The typography is clean and legible, contributing to the overall sense of refinement. # Hooks Headline: SÉRUM GENAISSANCE THE EYE AND EXPRESSION # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the brand and product name, 'LA MER Sérum Genaiisance The Eye and Expression', immediately setting a tone of luxury and specificity. This serves to capture attention with a promise of advanced skincare. The brand is presenting this information to highlight its focus on high-end beauty solutions. - The ad then instructs the viewer to 'Compra no site oficial & lojas', directing them to make a purchase through official channels. This call to action encourages immediate engagement and conversion. The brand is presenting this information as a direct instruction. - The visual focuses on the product presentation, showing the bottle and applicator to convey the product's high-end design and intended use. This aims to reinforce the product's value and desirability. The brand is presenting this information to showcase the product and its luxurious quality.

# Ad summary A luxurious advertisement for La Mer's Sérum Genaissance eye and expression serum, showcasing the product bottle and applicator against a backdrop of reflective, gem-like structures to emphasize its precision and visible wrinkle repair. # Brand positioning La Mer is positioned as a high-end, luxury skincare brand focused on visible skin rejuvenation. The brand emphasizes scientific precision and visible results, aligning with a consumer seeking effective, high-quality skincare solutions. The ad's sophisticated aesthetic and focus on visible wrinkle repair indicate a brand that prioritizes both efficacy and an elevated sensory experience. # Product The advertised product is La Mer's Sérum Genaissance eye and expression serum, designed for precise and visible wrinkle repair. It is a concentrate for the eye and lip contour area. The product is presented in a luxurious bottle with a metallic applicator, emphasizing its premium quality and precision-driven application. The ad highlights the serum's ability to provide visible wrinkle repair, suggesting its efficacy in addressing aging concerns in delicate facial areas. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on luxurious materials and reflective surfaces. The visual motifs include gem-like structures to convey precision and value, combined with elegant typography to enhance the high-end brand image. The image treatment involves subtle color grading, precise lighting effects, and background removal to highlight the product. # Hooks Headline: SÉRUM GENAISSANCE THE EYE AND EXPRESSION # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a high-end product display, immediately establishing a tone of luxury and efficacy. This is the brand's voice presenting its offering. - The focal point is the serum bottle and metallic applicator, set against a background of gem-like structures, which signals product precision and value. This is the brand visually emphasizing the product's key attributes. - The tagline highlights precise and visible wrinkle repair, reinforcing the product's core benefit. This is the brand speaking to a consumer need and presenting its solution.

# Ad summary This ad for La Mer features three of the brand's skincare products. The products are displayed in a line against a dark background with a reflection below them. The text at the top of the ad introduces the products as a kit that repairs, calms, hydrates, and visibly illuminates the skin. # Brand positioning La Mer is presented as a luxury skincare brand focused on repairing and illuminating the skin. The products are positioned as a premium choice, emphasizing visible results and a luxurious experience. The brand appears to align with emotional branding, focusing on the promise of skin transformation and the feeling of rejuvenation. It does not directly challenge or ignore category norms but rather reinforces the high-end skincare market's emphasis on quality and efficacy. # Product The ad showcases three distinct La Mer products. First, there's Crème de la Mer moisturizing cream, described as an intense regeneration cream. Next, there is The Concentrate, presented for concentrated skin repair. Lastly, The Eye Concentrate is highlighted as an eye cream for dark circle and line treatment. The USPs across the range focus on repairing, hydrating, and visibly illuminating the skin. The products are intended for daily use as part of a skincare routine. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a simple product display against a dark background. The image treatment includes background removal and lighting effects to highlight the products. The typography is clean and legible. The style appears native to a high-end beauty brand's in-feed presence, with an emphasis on product presentation and clarity. # Hooks Headline: KIT ROTINA DE REPARAÇÃO DA PELE # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing La Mer and its featured product as a kit designed to repair skin. This is intended to immediately capture the viewer's attention and frame the ensuing content around the brand's repair-focused offerings. The brand is communicating this message. - The storyline provides a brief overview of what the product kit does, indicating that it calms, hydrates, and illuminates the skin. The intention is to inform the viewer of the kit's benefits. The brand is communicating this message. - The storyline then transitions to visually showcasing each of the products, with the products lined up and reflected on a surface. The intention is to emphasize that these products are luxurious, refined, and effective. The brand is communicating this message.

# Ad summary This ad showcases La Mer products, presents them as special sets, and aims to revitalize skin. # Brand positioning La Mer is presented as a luxury skincare brand that aims to revitalize skin. The brand is positioned as a provider of unique and special sets, suggesting exclusivity and premium quality. The ad's visuals, featuring elegant packaging and a sophisticated color palette, reinforce this high-end positioning. # Product The ad features La Mer skincare sets designed to revitalize skin. Each set includes a range of products such as creams, serums, and moisturizers, all packaged in elegant, high-end containers. The products are presented as part of a beauty ritual, with a focus on enhancing the skin's natural beauty. The sets are designed to be special and unique, suggesting that they offer a premium skincare experience. The packaging and presentation highlight the brand's commitment to luxury and quality. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on luxury and elegance. The visual motifs include a sophisticated color palette, elegant packaging, and careful product placement. The image treatment involves professional lighting and color grading to enhance the premium feel. The overall style is designed to convey sophistication and high-end quality, aligning with the brand's positioning. # Hooks Headline: ILUMINA LA ESENCIA DE MAMÁ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of the La Mer skincare sets, emphasizing their special and unique nature. This is presented from the brand's perspective, showcasing the luxury and quality of the products to capture attention and convey the high-end positioning. - The ad then focuses on the benefit of revitalizing skin, presented from a customer's perspective. This highlights the functional benefit of using La Mer products, appealing to the customer's desire for enhanced beauty and skincare. - Finally, the ad presents a visually appealing arrangement of the products and packaging, reinforcing the brand's commitment to luxury and elegance. The brand aims to leave a lasting impression of sophistication and premium quality.

# Ad summary This ad for La Mer promotes its beauty sets as a gift for moms, emphasizing unique beauty and skin revitalization. # Brand positioning La Mer is presented as a luxury skincare brand focused on revitalization and unique beauty. The brand clearly positions itself in the high-end market through its sophisticated packaging and language. It emphasizes the value of its products through words like "especiales" (special) and "revitalizar" (revitalize), suggesting premium quality and effectiveness. The brand follows category norms by focusing on beauty and skin care, but sets itself apart with its positioning, which is heavily tied to emotional connection (beauty and motherhood) more than functional benefits. # Product The ad showcases La Mer's beauty sets designed as gifts. The sets include a range of skincare products such as creams, serums, and moisturizers, all packaged in signature La Mer containers. These products are formulated to revitalize skin and celebrate unique beauty. The products are displayed in an assortment of sizes and formats, from small jars to larger bottles with droppers, and they come in elegant packaging that reinforces the brand’s luxury positioning. The primary value proposition is offering a special, curated set to enhance skin and celebrate mothers. # Visual style The ad features a highly polished, studio-shot image with a focus on luxury and elegance. Visual motifs include structured product placements, emphasizing brand consistency, and color grading that enhances the richness of the products. The typography is integrated to be clean and legible. The ad contrasts platform norms by presenting a sophisticated, high-design aesthetic that aims to capture attention through its premium feel, enhancing scannability and stop power in-feed. # Hooks Headline: ILUMINA LA ESENCIA DE MAMÁ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold headline: “ILUMINA LA ESENCIA DE MAMÁ” (Illuminate the essence of mom) to capture immediate attention and sets the theme around motherhood. This helps create an emotional connection with viewers thinking about Mother’s Day. This part of the story is told from the brand's perspective. - The copy highlights the product's purpose, stating, "Celebra su belleza única con sets especiales para revitalizar su piel" (Celebrate her unique beauty with special sets to revitalize her skin). This message intends to encourage consumers to see the La Mer sets as tools to enhance and celebrate a mother’s beauty, promising skin revitalization. This perspective is from the brand. - The product display showcases various La Mer sets and individual items arranged attractively on a surface. This arrangement aims to demonstrate the breadth and elegance of the product range, building desire and illustrating how the sets can be part of a luxurious self-care routine. This part of the story is told from the brand's point of view.

# Ad summary This ad promotes La Mer's The Rejuvenating Eye Cream from The Night Collection. The ad shows the product, mentions it is intended to visibly reverse 8 signs of eye aging in 1 night, and demonstrates its application with an included applicator. # Brand positioning La Mer is presented as a high-end, luxury skincare brand focused on anti-aging and renewal. The brand is associated with advanced science and visible results, aiming to occupy a space in the consumer's mind as a premium option for those seeking to reverse signs of aging. The visuals of water and shimmer suggest a connection to natural marine elements and a sophisticated, rejuvenating experience. The brand ignores category norms of mass-market skincare, leaning into emotional desires for youthful appearance and luxurious self-care. # Product La Mer's The Rejuvenating Eye Cream, from The Night Collection, is presented as an intensive treatment designed to visibly reverse 8 signs of eye aging in 1 night. The product is showcased in a teal jar with a metallic silver lid, accompanied by a silver applicator tool that bears the brand's name. The product targets concerns such as plumpness, upper-eye firmness, radiance, puffiness, elasticity, under-eye lines, eye bag volume, and smoothness. The packaging and clinical testing claims (overnight improvement in puffiness and eye bag volume) are designed to convey the product's efficacy and luxurious quality, addressing the purchase barrier of high-end skincare skepticism by highlighting rapid, visible results. # Visual style The ad has a polished and high-end aesthetic, consistent with luxury skincare branding. The editing style employs static shots and smooth transitions, contributing to a sense of sophistication. The production quality is high, with a focus on showcasing the product in a visually appealing manner. The pacing is moderate. Audio-visual sync is most apparent when the product is revealed at the start. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with an underwater shot that resolves into a product reveal. - 00:01–00:06 00:01–00:06 The ad transitions to a close-up shot of a woman's eye. As a silver applicator glides under her eye, text overlays highlight the specific areas of the eye area that the cream targets. This shifts the focus to the cream's functionality. - 00:06–00:08 00:06–00:08 The ad concludes by showcasing the broader 'Night Collection' alongside the eye cream, reinforcing the product's place within a comprehensive skincare regimen and emphasizing the theme of nighttime renewal.

# Ad summary This ad features a woman showing her nighttime routine using La Mer eye cream. She highlights the applicator and its benefits on the skin. At the end of the video, she gets into bed with her skin glowing. # Brand positioning La Mer positions itself as a luxury skincare brand that focuses on creating glowing skin. It aligns with a high-end lifestyle. The brand stands out by creating skincare products that are not only rejuvenating but also refreshing on the skin. # Product The product featured is the Rejuvenating Eye Cream by La Mer. It comes in a small dark green glass jar with a silver lid. The eye cream is a white lotion. It comes with a multi-angular applicator that glides super delicately on the skin. The applicator helps to drain and deflate the eye. It’s inspired by the waves so it follows the movements of the face and gives a lifting effect. The applicator is made of metal, which is super fresh on the skin. # Visual style The aesthetic of this ad is polished. The editing style consists of quick cuts. The production quality is high end and intended for the luxury skincare audience. The pacing remains consistent throughout the ad, with medium cuts. The cuts are timed to the speaker's voice over. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a woman arriving home after a long day of work and a night out with friends. - 00:03–00:06 00:03–00:06 She begins taking off her earrings and prepares for her nighttime routine. - 00:06–00:09 00:06–00:09 She grabs the Rejuvenating Eye Cream by La Mer. - 00:09–00:12 00:09–00:12 She opens the jar and shows the applicator inside. - 00:12–00:16 00:12–00:16 She applies the cream under her eyes with the applicator. - 00:16–00:19 00:16–00:19 She explains that the shape is inspired by waves. - 00:19–00:22 00:19–00:22 She continues to apply the eye cream. - 00:22–00:26 00:22–00:26 She says her favorite thing about it is that the metal is super fresh on the skin. - 00:26–00:29 00:26–00:29 She gets into bed, talking about how the skin remains super glow thanks to La Mer. - 00:29–00:33 00:29–00:33 She says she doesn’t last more than half an episode and says goodnight.

# Ad summary This ad demonstrates a makeup routine to properly apply concealer under the eyes by preparing the skin with moisturizer. # Brand positioning La Mer aims to occupy the luxury space of high-end skincare, focused on anti-aging. They promote a lifestyle that values quality skincare products and self-care. The brand does not make comparisons to its competitors in this ad, but its positioning suggests it caters to individuals seeking effective solutions for aging. # Product La Mer's The Rejuvenating Eye Cream targets eight signs of aging. The eye cream is intended for individuals who are experiencing patchiness, cakiness, and creasing under their eyes. The product comes with a mini metal gua sha tool for the undereye. # Visual style This ad has a UGC feel to it due to being filmed in someone's home. The editing is consistent with static shots and some quick cuts. The video is shot in natural light with some shadows. The pacing is consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 00:00–00:10 A person introduces that they will demonstrate how to apply concealer to avoid dry, patchy, creasing, and cakey undereyes. The ad aims to capture viewers who struggle with the named issues. The person speaks directly to the camera in a helpful and friendly tone. - 00:10–00:14 00:10–00:14 Continuing the previous statement, the person announces that they will be providing their routine. This is intended to transition into the body of the tutorial. The person speaks directly to the camera in a helpful and friendly tone. - 00:14–00:27 00:14–00:27 The person states that they have prepped their skin, and now will prep the undereye with La Mer The Rejuvenating Eye Cream, which comes with a mini gua sha tool. The ad is intended to show the brand's products. The person speaks directly to the camera in a helpful and friendly tone. - 00:27–00:46 00:27–00:46 The person explains that they are applying the eye cream with their fingers to moisturize their undereye, because the undereyes can become puffy or dry. The ad is intended to highlight the importance of moisturizing before applying makeup. The person speaks directly to the camera in a helpful and friendly tone. - 00:46–00:57 00:46–00:57 The person explains that they massage their undereye and eyelid with the gua sha tool. The ad is intended to demonstrate how to massage the skin. The person speaks directly to the camera in a helpful and friendly tone. - 00:57–01:09 00:57–01:09 The person states the eye cream also targets eight signs of aging, and it is important to prep the undereye to avoid patchiness, cakiness, and creasing. The ad is intended to highlight the product's importance and features. The person speaks directly to the camera in a helpful and friendly tone. - 01:09–01:13 01:09–01:13 The person states it is important to have hydrated undereyes for the concealer. The ad is intended to highlight the importance of moisturizing before applying makeup. The person speaks directly to the camera in a helpful and friendly tone. - 01:13–01:21 01:13–01:21 The person shares that before applying concealer, they apply foundation. The ad is intended to show how they apply the foundation. The person speaks directly to the camera in a helpful and friendly tone. - 01:21–01:33 01:21–01:33 The person shares that they apply the concealer to the back of their hand to measure how much product is needed. The ad is intended to give tips for beginners. The person speaks directly to the camera in a helpful and friendly tone. - 01:33–01:42 01:33–01:42 The person applies the concealer to their undereyes. The ad is intended to demonstrate how to apply the product. The person speaks directly to the camera in a helpful and friendly tone. - 01:42–01:45 01:42–01:45 The person applies the excess concealer on the sides of their nose. The ad is intended to demonstrate an additional use case. The person speaks directly to the camera in a helpful and friendly tone. - 01:45–01:54 01:45–01:54 The person taps off the excess powder on the back of their hand before applying it to their undereye. The ad is intended to demonstrate the full makeup routine. The person speaks directly to the camera in a helpful and friendly tone. - 01:54–02:03 01:54–02:03 The person highlights how smooth their undereye looks and states that it looks hydrated without patchiness or dryness. The ad is intended to demonstrate the results of using the method. The person speaks directly to the camera in a helpful and friendly tone. - 02:03–02:23 02:03–02:23 The person shares that after five hours their makeup still looks good. The ad is intended to demonstrate the lasting power of the makeup method. The person speaks directly to the camera in a helpful and friendly tone.

# Ad summary This ad features a woman demonstrating her skincare routine using La Mer products as the key to how she gets her skin to look the way it does. # Brand positioning La Mer is positioned as a luxury skincare brand, essential for achieving a flawless makeup base. The brand aligns with a high-end lifestyle, promoting sophistication and self-care. It emphasizes functional benefits, focusing on how its products improve skin texture and enhance makeup application. By highlighting the importance of a proper skincare base, La Mer sets itself apart from brands that focus solely on makeup, suggesting that true beauty starts with skincare. # Product The ad features La Mer treatment lotion, the rejuvenating eye cream, and the rejuvenating night cream. These products work together to hydrate the skin, reduce puffiness, and create a smooth base for makeup application. The La Mer treatment lotion is used to hydrate the skin, ensuring a moisturized base. The La Mer rejuvenating eye cream, applied with an eye tool, de-puffs, smooths, and refreshes the under-eye area before makeup. The La Mer rejuvenating night cream serves to rejuvenate the skin overnight, preparing it for the next day's makeup. The USPs highlighted for the La Mer products include enhancing the skin's texture, reducing creases, and improving the overall makeup application, ensuring that everything sits better and glides on more easily. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style features smooth transitions. The production quality feels like a hybrid between UGC and a polished commercial. The pacing is consistent, creating a relaxed and informative feel. The close-up shots and product actions are timed to the voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman shows her face to the camera, highlighting her skin’s appearance. - 00:02–00:04 She states that it’s more than just makeup. - 00:04–00:06 She indicates that it starts with her skincare routine, and then she presents La Mer product. - 00:06–00:08 She applies the La Mer treatment lotion, massaging it into her face. - 00:09–00:12 She showcases the La Mer rejuvenating eye cream and says she applies it before her makeup. - 00:12–00:15 She demonstrates applying the eye cream with an eye tool to reduce puffiness, with the benefits “De-puff, Smooth, Refresh” appearing on screen. - 00:15–00:16 Next, she shows the La Mer rejuvenating night cream. - 00:16–00:18 She demonstrates the application of the night cream, rubbing it into her face. - 00:18–00:26 She applies makeup and credits the skincare base, saying "It's all about the base". - 00:26–00:29 She reiterates the importance of proper skin prep, stating that everything follows when skin is prepped right. - 00:29–00:36 She explains that this is how she preps her skin for her new makeup look, adding that it’s not just for night, but also for skin prep.