How Harry's Advertises on Meta

# Ad summary This image ad is for Harry's Plus razor. The ad emphasizes the quality of Harry's Plus razors, highlighting that they are 'Crafted for the everyday.' # Brand positioning Harry's presents itself as a brand that offers quality shaving products designed for daily use. Positioning itself for the 'everyday,' Harry's emphasizes accessibility and reliability. The brand appears to eschew luxury or niche grooming, focusing instead on providing dependable tools for the average consumer's routine. # Product This ad features Harry's Plus razor, crafted for everyday use. The razor is designed for a smooth and comfortable shaving experience. The ad highlights the razor as a reliable tool for daily grooming. Its design and branding suggest a straightforward, practical approach to shaving without unnecessary frills. # Visual style The ad has a clean and straightforward visual style, with a focus on product presentation. The lighting is soft and diffused, highlighting the razor's design without harsh shadows. The color palette is warm and earthy, contributing to an approachable, everyday feel. Overall, the ad has a polished yet accessible feel. # Hooks Headline: Crafted for the everyday # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring that the product is 'Crafted for the everyday,' immediately establishing the product's intended use case and promoting its reliability from the brand POV. - A close-up shot of the razor is then presented, showcasing its design and quality, further reinforcing the brand’s promise of a dependable shaving tool from the brand POV. - The ad concludes with the brand's logo, cementing brand recognition and signaling the source of the product being advertised from the brand POV.

# Ad summary Image ad featuring a Harry's PLUS razor against a dark background with the text 'Best in class.' # Brand positioning Harry's is positioned as a brand that offers high-quality grooming products. The inclusion of 'PLUS' in the branding suggests an enhanced or premium version of their razors. The dark background and close-up shot of the razor communicate a sense of sophistication and confidence in the product's performance. Harry's aims to occupy a space in the consumer's mind that equates quality with simplicity, without sacrificing a sense of luxury or effectiveness. # Product The featured product is the Harry's PLUS razor. It features a silver-toned metal razor head with three light blue razor blades. The handle is navy blue with a ridged texture for grip and a silver-toned accent at the base. The ad does not explicitly state the product's features or benefits, but implies quality and performance through its visual presentation. The close-up shot and dramatic lighting suggest a focus on the razor's precision and design. There are no use occasions mentioned or purchase barriers addressed, but the ad is designed to highlight the razor's perceived value and craftsmanship. # Visual style The ad employs a high-quality, studio-shot aesthetic with a focus on product presentation. The visual motif is clean and minimalist, relying on dramatic lighting and a high-contrast color palette to create visual interest. The image treatment includes background removal and subtle lighting effects to highlight the razor's features. The typography is clean and modern, contributing to the overall polished look. The ad contrasts with typical user-generated content or busy, attention-grabbing styles, aiming for a sophisticated and premium feel. # Hooks Headline: Best in class. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a bold statement 'Best in class,' positioning the Harry's PLUS razor as a superior product within its category. This message is conveyed from the brand's perspective to immediately establish quality and value. - The visual focus then shifts to a detailed close-up of the razor itself, allowing the audience to appreciate its design and construction. This is shown from a brand perspective, highlighting the product's features and craftsmanship. - Finally, the ad concludes with the Harry's PLUS branding, reinforcing the brand's identity and associating it with the promise of a top-tier shaving experience. This is from a brand perspective, solidifying the brand’s message of quality.

# Ad summary A close up of a Harry's razor is shown next to headline text that says, "Every detail, considered." # Brand positioning Harry's is presented as a brand that values quality and meticulous attention to detail. The razor itself is the sole focus, emphasizing its construction and design rather than lifestyle associations or price comparisons. The brand positions itself as sophisticated and mindful, aligning with consumers who appreciate thoughtful craftsmanship and a premium shaving experience. # Product The product featured is a Harry's razor. It consists of a metallic silver razor head with a turquoise lubrication strip and a three-blade cartridge. The handle is a textured, ridged navy blue, likely made of rubberized plastic for grip. The razor's design appears ergonomic and refined, intended for a comfortable shaving experience. The ad is communicating that this product is worth trying or buying because of the high level of detail and consideration that has been put into the design. # Visual style The ad has a clean, product-focused aesthetic. The shot is studio-style with a textured background to add subtle depth. The image treatment is natural, with balanced lighting that highlights the product's details. The brand's typeface is simple and modern. # Hooks Headline: Every detail, considered. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - From the brand’s perspective, the ad aims to convey their commitment to quality and precision. The text "Every detail, considered." highlights the brand’s focus on meticulous design and craftsmanship, suggesting a premium product experience. - Visually, the razor is presented in a prominent, detailed shot, emphasizing its features and design. The intent is to showcase the product's quality and build trust by demonstrating the brand's attention to detail. - The brand logo is included to reinforce brand recognition and association with the message of quality and meticulous consideration.

# Ad summary This image ad showcases the Harry's Plus razor by featuring it in the center of the image against a clean, neutral background. The headline, "Made with intention," emphasizes the brand's commitment to quality and thoughtful design. # Brand positioning Harry's is presented as a brand that values intention and quality in its products. The ad highlights a commitment to thoughtful design and craftsmanship, suggesting that Harry's products are made with care and attention to detail. The brand aims to occupy a space in the consumer's mind as a provider of well-made, reliable grooming tools. This brand positioning leans towards a functional emphasis with a touch of emotional appeal by promoting the idea of intentionality. # Product The ad features Harry's Plus razor, a grooming tool designed for shaving. The razor consists of a blade cartridge with three blades and a lubrication strip in a light turquoise color. The razor handle has a silver metallic finish with a blue ridged grip at the bottom. The ad presents the product as being thoughtfully designed for a quality shaving experience. There are no specific use occasions or moments of use shown or mentioned. The ad does not explicitly address purchase barriers but rather focuses on the intentional design of the product as its unique selling point. # Visual style The ad features a clean and minimalist visual style. The production quality appears to be high, with studio-shot lighting and sharp focus on the product. The image treatment includes subtle color grading to enhance the natural tones. The composition is centered, drawing attention to the product. The typography is large and bold, ensuring the headline is easily scannable. # Hooks Headline: Made with intention. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the headline "Made with intention," which immediately communicates the brand's focus on thoughtful design and quality. This message is from the brand's perspective, setting the tone for the ad by emphasizing the care put into their products. - Next, the viewer’s focus is directed to the Harry's Plus razor, centered in the image. The razor's design is highlighted, showcasing its features and construction. This part of the story is told from an objective viewpoint, displaying the product's physical attributes. - Finally, the Harry's Plus logo is shown at the bottom left, reinforcing the brand's identity. The logo placement helps to solidify brand recognition and connect the product to the Harry's brand. This is a brand-centric beat, ensuring the viewer remembers the source of the product.

# Ad summary This ad for Harry's Plus features a razor with a blue handle against a concrete wall. The ad headline is 'Good craft stands alone'. # Brand positioning Harry's Plus is positioned as a brand that values quality and craftsmanship, as highlighted by the phrase "Good craft stands alone." The brand aims to occupy a space in the consumer's mind as a provider of high-quality grooming products, particularly razors, that stand out from the competition due to their superior design and construction. The brand presents a straightforward and confident image, suggesting its products are reliable and effective, catering to customers who appreciate well-made and dependable grooming tools. # Product The featured product is a Harry's Plus razor, which appears to be a cartridge razor with three blades. It has a silver-colored metal head with a light blue lubrication strip visible above the blades. The razor handle is a dark blue with a textured, ridged grip. The product is designed for a clean and comfortable shave, with an emphasis on the quality of its construction. The ad does not explicitly state who the product is for, but it is clearly a razor intended for shaving, typically used by men. The phrase 'Good craft stands alone' implies that the razor is superior due to its quality and design. The ad does not specifically address any purchase barriers but focuses on the inherent value and craftsmanship of the product. # Visual style The ad has a clean and minimalist visual style with a focus on product presentation. The production quality appears to be high, with studio-shot lighting and a clear, sharp image. The ad relies on a neutral color palette and a simple composition to highlight the product's design and craftsmanship. The typography is large and bold, emphasizing the key message. This style aims to create a sense of trust and reliability. # Hooks Headline: Good craft stands alone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the statement “Good craft stands alone,” immediately establishing the brand’s commitment to quality and craftsmanship. This message emphasizes the product’s unique value proposition, delivered from the brand's perspective. - The visual of the razor standing upright against a neutral background reinforces the message of quality and independence, showcasing the product as a reliable and well-crafted tool. The brand is allowing the product to speak for itself through its visual presentation. - The presence of the HARRY’S PLUS logo subtly reinforces brand identity, ensuring viewers recognize and remember the source of this high-quality razor, delivered from the brand's perspective.

# Ad summary This image ad for Harry's promotes its razors by focusing on precision and craftsmanship. # Brand positioning Harry's is presented as a brand focused on precision and quality craftsmanship. The tagline "Precision is a craft" reinforces this positioning, suggesting that Harry's razors are not just mass-produced tools but carefully engineered instruments. The brand aims to occupy a space in the consumer's mind as a provider of high-quality shaving experiences, emphasizing attention to detail and a commitment to excellence. The ad likely targets consumers who value performance and reliability in their grooming products, highlighting the brand's dedication to creating products that meet the highest standards. # Product The product featured is a Harry's razor, specifically the Harry's Plus model, which is identifiable from the text in the bottom left corner. The razor has a three-blade cartridge with a lubricating strip, shown with a teal color. The handle is silver and textured with a blue rubber grip for better handling and control. The razor is presented as an example of precision and craft, emphasizing the quality and attention to detail in its design. The ad aims to address potential purchase barriers by showcasing the precision and quality of the razor, suggesting it's worth trying for a superior shaving experience. # Visual style The ad has a highly polished, studio-shot aesthetic. The visual motifs include a dark background and close up product shots that highlight the razor’s details. The image treatment has careful lighting and background removal to emphasize the product, and the typography is large and bold. The style is high-design. # Hooks Headline: Precision is a craft. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase “Precision is a craft.” This establishes the central theme and links shaving with skill and quality, positioning the razor as a tool for achieving a precise and well-crafted shave. The brand is presenting this message. - The razor is displayed prominently against a dark background with a textured surface below it. This highlights the product and emphasizes its design and construction, suggesting it is a high-quality and meticulously crafted item. The brand is providing this visual and tactile impression. - The brand logo "HARRY'S PLUS" is shown in the bottom left. This reinforces brand recognition and identifies the specific product being advertised. The brand is providing this additional brand messaging.

# Ad summary The ad shows the Harry's Plus razor with a product demo. # Brand positioning Harry's is presented as a brand focused on providing high-quality grooming tools, specifically razors. The brand emphasizes value by offering products that are 'best in class'. It aims to occupy a space in the consumer's mind as a provider of superior grooming experiences, underscored by quality and performance. The brand positions itself to promote the idea that consumers should care about the quality of their grooming tools, particularly razors, suggesting that using Harry's products leads to a better grooming outcome. # Product The featured product is the Harry's Plus razor, presented as a high-quality grooming tool designed to deliver a superior shaving experience. The razor is described as 'best in class,' suggesting its exceptional performance. The ad addresses the purchase barrier by showcasing the razor's quality and implicitly conveying its value. Its use occasion is shaving, with the ad focusing on the razor's design and functionality to encourage viewers to try or buy the product. # Visual style The ad has a polished commercial aesthetic with static shots and smooth transitions. The production quality is high-end, focusing on product presentation. The ad's pacing is slow and consistent with few cuts, emphasizing the product through visual clarity. There is no audio-visual sync used. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a static shot of the Harry's Plus razor against a dark background with the words 'Best in class' on the left and the brand name at the bottom right. This is intended to convey the message that the product is superior and noteworthy. The perspective is from the brand, using direct claims and static visuals. - 00:02–00:03 A flash of light then appears on the razor head to highlight the product. This continues to build on the brand narrative.

# Ad summary A man is sitting in a car and is talking about how much he likes the Harry's eye patches. # Brand positioning Harry's is a brand that pushes against category norms by focusing on men's skincare and grooming products, which are often marketed towards women. The brand aligns with a lifestyle that promotes self-care for men and occupies a space in the consumer's mind as a provider of functional and effective skincare solutions for men. # Product Harry's eye patches are designed to wrap around the whole face, not just the crescent under the eye. The eye patches conform to the face and stay on even while working out. They provide a cooling sensation, similar to icy hot or tiger balm under the eyes, and are refreshing. # Visual style The ad has a UGC feel with static shots and a mid-range production quality. The ad maintains a consistent pacing throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is applying the Harry's eye patches. - 00:02–00:07 The man says that the eye patches are instantly cold, which is why everyone likes them so much. - 00:07–00:25 The man says that he hates to admit that he has been sitting in the car with the eye patches on and sunglasses for ten minutes. He does not want to start his day yet, but he is not exaggerating when he says that these eye patches are super refreshing. - 00:25–00:28 The man says that he is rebooting his life. - 00:28–00:43 The man says that most eye patches you forget they are on, but he feels these the whole 10 or 15 minutes. He then says that they are cooling and feel like icy hot or tiger bomb under the eyes and that it's insane. - 00:43–00:53 The man says that Harry's made these eye patches so they wrap around your face, not just under the eye. He then points to his face to demonstrate this. - 00:53–01:01 The man says that the eye patches conform to the face, and he has even worked out with them on. He says that they don't lift up in the corners, and they stay on. - 01:01–01:04 The man says his coffee has him yapping, and he needs to start his day. - 01:04–01:07 The man says maybe he will start in another five minutes.

# Ad summary An image promoting the return of Harry's Solstice body wash, emphasizing its popularity and permanent availability. # Brand positioning Harry's is presented as a modern brand focused on grooming essentials, particularly body care. Positioning itself within the men's personal care market, the brand aims to offer accessible yet desirable products. The limited-edition nature of the product line and its subsequent return due to popularity suggests that Harry's responds to customer demand and cultivates a sense of community, while the tone is straightforward and confident, emphasizing product availability. # Product The product being advertised is Harry's Solstice Body Wash, a scented body cleanser. It is a limited-edition product that has returned due to popular demand. The body wash comes in a dark blue plastic bottle with a yellow label and the brand's sun-like logo. The scent is highlighted as a key feature. The ad addresses the potential purchase barrier of limited availability by announcing that the scent is now back 'PERMANENTLY,' alleviating concerns about it disappearing again. The overall message suggests that this body wash is worth buying because of its popular scent and its now consistent availability. # Visual style The ad features a clean, modern aesthetic with a focus on product visibility and clear messaging. The use of rounded rectangles and bright, contrasting colors creates a visually appealing and scannable layout. The overall impression is polished and professional, suggesting a high-quality product. # Hooks Headline: The scent everyone is talking about is back. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing that "The scent everyone is talking about is back." This is likely intended to create excitement and tap into FOMO, suggesting that the product is highly desirable and sought after. The message is from the brand, intending to intrigue the target audience with the return of a beloved product. - The focal point then shifts to the Harry's Solstice Body Wash bottle, visually emphasizing the specific product that is back in stock. This part is from the brand, with the intention to highlighting the specific item now available for purchase. - The ad concludes with the statement "PERMANENTLY," reinforcing that the product's return is not temporary but a lasting change. This reassurance aims to eliminate any hesitation to purchase due to potential future unavailability. The message is from the brand, designed to drive immediate action.

# Ad summary A creator reviews and demos Harry's Black Lip Balm, which she says is very sought after with a waitlist of 1500 people. She applies the lip balm and says her lips have never looked and felt this hydrated. # Brand positioning Harry's is presented as a brand that creates highly sought-after beauty products. The ad highlights the exclusivity and desirability of the brand's Black Lip Balm, emphasizing its popularity and limited availability. This positions Harry's as a trendsetting brand that creates products that consumers are eager to get their hands on. The brand aligns with a lifestyle of beauty and self-care, appealing to consumers who value quality and exclusivity in their beauty products. The brand pushes against the norm of readily available beauty products, creating a sense of urgency and desire around its products. The brand positioning is emotional, focusing on the desire to own a coveted product and experience its benefits. # Product Harry's Black Lip Balm is a lip balm that is highly sought after, with a waitlist of about 1500 people trying to get it. The lip balm is designed to match your natural lip color due to your pH. The lip balm is smooth and hydrating, leaving lips looking and feeling hydrated. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style is a mix of quick cuts and static shots, with smooth transitions between scenes. The production quality is high-end, with natural lighting and a focus on showcasing the product in a visually appealing way. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. The overall visual style supports the intended tone of sophistication and exclusivity. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 The creator introduces the Harry's Black Lip Balm, emphasizing its popularity and exclusivity. - 00:16–00:21 The creator shares that the lip balm is designed to match your natural lip color due to your pH. - 00:21–00:24 The creator applies the lip balm to her lips. - 00:25–00:32 The creator shares that the lip balm is smooth and hydrating, leaving her lips looking and feeling hydrated.

# Ad summary A man shows a tattoo moisturizer product from Harry's. He shows what it looks like, what it's made of and how it works. He asked his girlfriend if it made his tattoos look better after he used it. # Brand positioning Harry's is presented as a modern men's grooming brand. They focus on function and results. They provide a variety of skincare products, including tattoo moisturizer. The brand seems to connect to a younger audience that is more into skincare. # Product Harry's Tattoo Frost is a cooling black gel made for your ink. It is loaded with fermented aloe to absorb deeper, silica to hold hydration, and provitamin B5 to calm the skin. It absorbs clean without any residue or stickiness and is an ink saver. # Visual style The ad has a polished UGC feel. It is shot in a well-lit location with bright lighting, likely from the bathroom lights. The editing style is quick cuts. The product actions are timed to the voiceover lines. The pace is fairly consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop tattoo frost at Harrys.com. # Point of view - [object Object] # Storyline - 00:00–00:01 A man takes a dab of black product from a container and displays it to the camera. - 00:01–00:03 00:01–00:03 He applies the product to his arm with a tattoo. He then says this product has changed how his tattoos look. - 00:03–00:04 00:03–00:04 He shows the product packaging and identifies it as Tattoo Frost. - 00:04–00:07 00:04–00:07 He opens the container to show the black gel inside. He identifies it as a cooling black gel made for your ink. - 00:07–00:12 00:07–00:12 He lists the product ingredients: fermented aloe to absorb deeper, silica to hold hydration, and provitamin B5 to calm the skin. He then applies the gel to his arm. - 00:12–00:15 00:12–00:15 The product is shown in a split-screen before and after, with the after image showing a more vivid tattoo. He then says that the product absorbs clean without any residue or stickiness. - 00:15–00:23 00:15–00:23 He asks his girlfriend for her thoughts on the product. She stated that his tattoos looked so good, that she thought he went back to the tattoo shop for touch-ups. This makes him believe the product is working. He stated that this is an ink saver and everyone with tattoos needs it. - 00:23–00:27 00:23–00:27 He shows the product on the Harry's website and states, Shop tattoo frost at Harrys.com.

# Ad summary This ad promotes Harry's Plus shaving products. A man shares that he recently upgraded to Harry's for premium quality at a fraction of the price, and demonstrates the weighted handle, five-blade cartridge, and shave gel. # Brand positioning Harry's is presented as a brand that believes customers should not settle for average and should not overpay for quality. The brand offers premium shaving products at an accessible price point, aiming to be a smart choice for consumers who seek quality and value. Harry's pushes against the norm of blindly grabbing the usual brand and accepting the price tag, positioning itself as a better alternative that doesn't compromise on quality while remaining affordable. # Product The ad promotes the Harry's Plus shaving system, which includes a weighted metal handle, a five-blade cartridge, and shave gel. The system is marketed towards men who are tired of overpaying for shaving products. The shave gel formula is designed to soften and exfoliate with a rich, thick lather for a comfortable shave. The product is positioned as providing the exact same premium quality as leading brands for less than £10, aiming to remove the purchase barrier of high cost without sacrificing a close and comfortable shave. # Visual style The ad has a clean, polished UGC style with natural lighting. The editing uses quick cuts to showcase product unpacking and demonstration, creating a sense of efficiency and value. Pacing is moderate, reflecting a conversational tone with a creator showing their routine. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Swap to Harry's plus # Point of view - [object Object] # Storyline - 00:00–00:05 A man is standing in a store holding two different razors, implying that people should not settle for average or overpay. - 00:06–00:16 The ad shifts to a man in his bathroom unpacking a Harry's box, which contains shaving cream, a razor, and the razor blade. - 00:16–00:23 The man holds the shave cream, followed by the razor handle and razor blade, reiterating the benefits of the product. - 00:23–00:32 The man applies the shaving cream to his face and proceeds to shave, emphasizing the smoothness of the blade, zero dragging, and zero irritation. - 00:32–00:34 The man ends the ad by recommending that viewers switch to Harry's.

# Ad summary The ad positions Harry's Plus razor as a superior alternative to other razors, including a battery-powered Gillette razor and Harry's own original razor. It highlights the thoughtful redesign, solid metal handle, five-blade pivoting system for a smooth shave without repeated passes, and a trimmer blade. The ad features various men shaving, expressing satisfaction, and shows the product's premium feel at an affordable price, backed by over 5,000 five-star reviews. It concludes with an offer of $10 plus free shipping and a money-back guarantee for the Harry's Plus razor. # Brand positioning Harry's is presented as an innovative and thoughtful brand that prioritizes genuine product improvement and user experience over superficial "upgrades" or luxury pricing. It aims to occupy a space in the consumer's mind as a brand that provides high-quality, well-engineered shaving solutions at an accessible price point, directly challenging the perceived over-complication and expense of established competitors like Gillette. The brand promotes values of practical innovation, quality craftsmanship ("well-made"), and value for money, pushing against the norm of unnecessary features or inflated pricing. Its positioning is primarily functional, emphasizing superior design and performance, while also tapping into the emotional satisfaction of a great shave without feeling "cheap." # Product The Harry's Plus Advanced Pivoting System razor is a shaving tool designed for men seeking a superior shave. It features a "ground up redesign" focused on performance and durability. It works by utilizing "five blades with a pivot that follows your jaw and neck," allowing for an efficient shave that "stops going over the same spot twice." The razor also includes a "trimmer blade on the back" for precise grooming, particularly useful for cleaning up goatees or other facial hair styles, eliminating the need to switch razors mid-shave. Key features highlighted are its "solid metal" handle, providing a noticeable "weight" that conveys quality, and "different blade placements" from the original Harry's razor for improved effectiveness. The product is for any man who values a well-made, effective, and durable razor that doesn't feel cheap or overly expensive. The ad emphasizes that this razor provides a shave that "feels like a $30 shave," positioning it as a premium experience without the premium cost. It addresses potential purchase barriers by offering a money-back guarantee. # Visual style The ad employs a hybrid production quality, blending polished, studio-like product shots with a more authentic, UGC-style feel for the shaving demonstrations and direct-to-camera endorsements. This supports a tone that is both professional and relatable. The editing features quick cuts, particularly during the initial comparison and the montage of men using the razor, maintaining a brisk and engaging pace. Transitions are mostly cuts, sometimes with subtle zooms or pans during product focus. There's a clear distinction between the highly stylized, clean product shots against minimalist backgrounds (e.g., marble surface, plain white/gray backdrops) and the more raw, casual aesthetic of the men shaving in their bathrooms (often shot selfie-style or handheld). The blend aims for credibility and aspirational quality. Recurring motifs include close-ups on the razor head and handle to highlight design details, hands interacting with the product, and men directly addressing the camera with satisfied expressions. The color blue, associated with Harry's branding, is prominent. The pacing is generally fast, with many cuts occurring every 1-2 seconds, especially in the first half of the ad. This consistent, quick rhythm maintains viewer engagement. Cuts are very tightly synced with the voiceover, with visual changes often occurring precisely as new features or claims are made, enhancing the clarity of the product's benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Harry's Plus. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with a Gillette Fusion 5 Power razor in its packaging, while the voiceover sarcastically comments on "an engineer [who] put a battery in a razor handle and called it an upgrade." This sets up a critical comparison with a competitor, immediately dismissing a common "upgrade" feature as unnecessary and implicitly presenting it as a superficial addition rather than genuine innovation. The tone is dismissive and critical of competitor strategies. - 00:03–00:06 A Harry's Original razor is shown being placed into a Harry's stand, while the voiceover states, "This is not that." This establishes the ad's main subject, Harry's, and further differentiates it from the initial competitor, signaling that Harry's approach to innovation is different and more substantial. The brand is speaking directly, setting the stage for its own value proposition. - 00:06–00:08 The Harry's Plus razor handle and blade are shown in a close-up, with the voiceover explaining, "Harry's Plus isn't a new handle on old bones." This directly counters the idea of minor cosmetic changes, implying a deeper, more fundamental improvement is coming. The brand's perspective is highlighted, asserting its innovative approach. - 00:08–00:11 Various hand-drawn razor designs are displayed in a sketchbook, followed by a shot of two men in a factory setting, with one pointing to a machine. The voiceover states, "It's a ground up redesign. First time in 13 years." This visual sequence emphasizes the rigorous design process and significant update, lending credibility to the "ground up redesign" claim and highlighting the rarity of such a substantial change. This is the brand's direct explanation of its commitment to quality. - 00:11–00:12 The Harry's Plus razor is centered on a white marble surface, flanked by two "LEVEL UP" pixel art graphics. The voiceover reiterates, "First time in 13 years." This visual metaphor reinforces the idea of a significant upgrade or improvement, directly linking to the previous claim of a redesign and emphasizing the impact of this change. - 00:12–00:15 A hand holds the Harry's Plus razor, demonstrating its blades and pivoting action, as the voiceover details, "Different blade placements, different pivot..." This begins to explain the functional improvements of the new razor, showing concrete design differences that contribute to a better shave. The brand details the tangible benefits of its redesign. - 00:15–00:17 The razor is shown being turned in a hand, highlighting its full form, followed by a close-up on the metal handle. The voiceover adds, "...different weight in your hand. The handle is solid metal." This focuses on the tactile experience and quality craftsmanship, appealing to users who appreciate a premium feel and durability. The brand emphasizes the material quality. - 00:17–00:19 A man picks up the Harry's Plus razor from a sink, holding it, and then another man (in a close-up) examines the razor intently. The voiceover states, "You'll notice the weight the second you pick it up." This reinforces the tangible quality of the solid metal handle by directly addressing the user's anticipated experience, grounding the claim in a relatable action. - 00:19–00:21 The razor head is shown in close-up, illustrating the multiple blades and pivot point. The voiceover describes, "Five blades with a pivot that follows your jaw and neck..." This continues the detailed explanation of the razor's core features, focusing on how it adapts to the user's face for a better shave. - 00:21–00:26 Various men (a man in a robe, a man with a full beard) are shown shaving with the Harry's Plus razor, demonstrating its movement along their faces. The voiceover continues, "...instead of fighting them, so you stop going over the same spot twice." This visually demonstrates the benefit of the pivoting mechanism, showing real users achieving an efficient and effective shave, directly addressing a common shaving pain point. The perspective shifts to customer demonstrations, validating the claims. - 00:26–00:34 A hand holding the razor highlights a button, followed by various men using the trimmer blade on their facial hair (sideburns, mustache, goatee). The voiceover explains, "There's also a trimmer blade on the back, which most guys don't realize they need until they have a goatee to clean up and don't want to switch to a different razor mid shave." This introduces another practical feature, addressing a specific user need and convenience issue, showcasing the product's versatility. Customer demonstrations continue, showing practical use cases. - 00:34–00:36 A man who has just finished shaving touches his smooth face and smiles, then gives a thumbs-up. The voiceover declares, "Guys who try it don't go back." This serves as a strong testimonial, visually showcasing satisfaction and creating a sense of endorsement and loyalty. This is a clear customer perspective, expressing positive experience. - 00:36–00:40 A text overlay "Over 5,000 five star reviews" appears. Various men are shown holding the Harry's Plus razor and speaking directly to the camera, expressing enthusiasm. The voiceover states, "Mostly because it feels like a $30 shave, but it isn't." This combines social proof with a value proposition, emphasizing the premium feel at an affordable price, further reinforcing the product's appeal. This montage reinforces customer satisfaction and value perception. - 00:40–00:41 A close-up of a hand holding the Harry's Plus razor, with fingers touching the blade head. The voiceover concludes the sentiment, "If you like things that are well made, don't feel cheap..." This summarizes the product's quality and tactile appeal, linking back to the solid metal handle and overall design. - 00:41–00:44 The camera pans across a supermarket aisle shelf stocked with various Gillette razors and products. The voiceover adds, "...and don't charge you like a luxury brand." This visually contrasts Harry's pricing and value with that of a competitor, reinforcing the affordability aspect by showing a cluttered, expensive-looking array of alternatives. - 00:44–00:46 The camera pans across a supermarket aisle shelf stocked with Harry's Plus razors. The voiceover states, "This is probably for you." This directly addresses the viewer, positioning Harry's Plus as the ideal choice for those who value quality and affordability. The brand directly recommends its product to the target audience. - 00:46–00:47 A man shaves his face with the Harry's Plus razor, then looks directly at the camera, nodding. The voiceover urges, "Try Harry's Plus." This acts as a clear call to action, reinforcing the idea of a superior shaving experience. - 00:47–00:51 A hand opens a Harry's Plus box, revealing the razor, which is then picked up and shown. A text overlay shows "$10 + Free Shipping." The voiceover states, "Free shipping and money back guarantee." This final segment presents a direct offer, reducing purchase risk and incentivizing immediate trial.

# Ad summary This ad features a Harry's razor positioned on top of a pile of oranges, with the text overlay "Made with intention." # Brand positioning Harry's, presented as "Harry's PLUS," positions itself as a brand that is thoughtful and intentional in its product creation. The ad emphasizes quality and consideration. The ad aims to occupy a space in the consumer's mind that values conscious creation and effective design. The ad promotes a sense of care and attention to detail, aligning with consumers who value quality and purpose behind their purchases. It does not directly push against competitor behaviors, but implicitly contrasts with brands that may be perceived as less intentional or generic. # Product The product featured is a Harry's razor, specifically the "Harry's PLUS" model. The razor is designed for a smooth and effective shaving experience. The ad highlights the intentionality behind its creation, implying high-quality materials and thoughtful design. The razor is shown resting on a pile of oranges, suggesting natural elements and the quality of the product. The use occasion is implied: shaving for personal grooming. # Visual style The ad has a clean and polished aesthetic with a focus on bright colors and sharp imagery. The static shot and clear text overlays contribute to a straightforward presentation. The production quality appears high, aiming for a commercial feel to reinforce the brand's commitment to quality. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The razor is displayed on a pile of oranges.

# Ad summary This ad features a tattooed individual holding a jar of Harry's Tattoo Balm and asks "Want to get frosted?" This is a playful way to market the product to those who care about the appearance of their tattoos and want to keep them moisturized and healthy-looking. # Brand positioning Harry's is presented as a brand that aligns with individuality and self-expression. The ad features someone with tattoos, suggesting that the brand caters to people who embrace their unique style and identity. The playful question, "Want to get frosted?" implies that Harry's aims to make skincare fun and approachable, while also offering effective solutions for specific needs, such as tattoo care. The brand positions itself as a provider of quality grooming products for those who want to take care of their skin and tattoos. # Product The product featured is Harry's Tattoo Balm, designed to keep tattoos moisturized and healthy-looking. The balm comes in a clear jar with a black lid and a label featuring the Harry's logo and product name. The balm itself is a dark, solid substance. The question "Want to get frosted?" is a playful invitation to use the balm, suggesting that it will enhance the appearance of tattoos. The ad addresses the need for specialized tattoo care, emphasizing the importance of moisturizing to maintain the vibrancy and longevity of tattoo art. The use case shown in the ad highlights how using the balm can keep tattoos healthy and looking their best. # Visual style The ad has a clean, modern aesthetic with a focus on the product and its use case. The production quality is high, with a well-lit and composed shot. The visual motif is minimalistic, with a neutral background and clear presentation of the product. The image treatment includes soft lighting and natural colors. The typography integration is simple and legible, with a bold headline and clear call-to-action button. The ad maintains a platform-native style, fitting seamlessly into a user's feed. This visual style aims to capture attention quickly and communicate the product's benefits in a straightforward manner. # Hooks Headline: Want to get frosted? # Benefits - [object Object] # Features - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a hand holding a jar of Harry's Tattoo Balm. The focus is on the product and the person's tattoos, immediately drawing attention to the intended use case. This sets the stage for a product-focused ad, seen from the brand's perspective, designed to highlight a product that will help to keep tattoos looking their best. - The text "Want to get frosted?" is displayed at the bottom of the image, adding a playful and engaging element to the ad. This question, posed from the brand's perspective, serves as a hook to pique the viewer's curiosity and encourage them to learn more about the product and its benefits. - A "Shop Now" button is included at the bottom of the image, providing a clear call to action for viewers interested in purchasing the product. The ad, from the brand's perspective, aims to drive immediate sales by making it easy for viewers to buy the Tattoo Balm.

# Ad summary This ad showcases Harry's Tattoo Frost Gel for moisturizing tattooed skin. A woman shares her experience using the product, contrasting it with previous methods and highlighting its benefits and effectiveness. # Brand positioning Harry's Tattoo Frost Gel is presented as a premium solution tailored specifically for tattoo aftercare. It distinguishes itself from generic moisturizers and thick butter creams, offering a lightweight, refreshing, and effective alternative. The brand appeals to tattooed consumers looking for a specialized product that nourishes their skin, prevents fading, and enhances their tattoo's appearance. # Product Harry's Tattoo Frost Gel is a specialized moisturizer formulated for tattooed skin. It aims to hydrate beyond the skin's surface, keeping tattoos nourished and vibrant. The product is designed to be lightweight and refreshing, addressing the heavy and greasy feel often associated with generic moisturizers or thick butter creams. Its key ingredients include a fermented aloe vera complex and pro-vitamin B5. The ad emphasizes that regular lotions can cause tattoos to fade, making Harry's Tattoo Frost Gel the superior choice for maintaining the health and appearance of tattoos. # Visual style The ad has a polished UGC feel, with a focus on clear visuals and product presentation. The editing style is simple, and the cuts per minute are moderate. The lighting appears natural, creating an authentic and relatable atmosphere. The ad's production quality is high, enhancing the overall appeal and credibility. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start frosting # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator giving a shoutout to her tattoo artist. - 00:00–00:04 She explains that her tattoo artist advised her to stop using regular lotion and switch to Frost, suggesting a sense of expert endorsement and introducing the product as a solution. - 00:04–00:07 She explains that her tattoos have never looked better since switching to Frost, setting up a problem/solution narrative. - 00:07–00:12 The creator explains that she previously used generic moisturizers or thick butter creams to take care of her tattoos. - 00:12–00:21 She hated how heavy and greasy they felt and that her tattoos looked dull and dry after the grease wore off, highlighting the drawbacks of alternative tattoo care methods. - 00:21–00:24 She introduces Harry's Tattoo Frost gel as a solution for tattooed skin. - 00:24–00:34 She explains how the product is specifically designed for tattooed skin using a fermented aloe vera complex and pro vitamin B5 and that the product hydrates beyond the top layer of the skin so her tattoos stay nourished. - 00:34–00:38 The creator explains how the product is lightweight and feels cool and refreshing when she applies it, reinforcing the value proposition. - 00:39–00:42 If the viewer wants their ink to look healthy too, she tells them to start frosting.

# Ad summary A woman introduces her boyfriend to Harry's 'Frost' tattoo cream to treat his dry, dull, and fading tattoos. # Brand positioning Harry's aims to occupy the space in the consumer's mind as a tattoo aftercare brand, specifically with its 'Frost' product. The brand is presented in a casual, UGC-style ad, which promotes the tone of reliability and trust. The brand aligns with the value of self-care and maintaining the quality of tattoos, and seems to be pushing against the norm of using generic moisturizers on tattooed skin. The brand positioning is both functional, with its moisturizing properties, and emotional, as it highlights the need to maintain tattoo appearance. # Product Harry's 'Frost' is a tattoo aftercare cream designed to keep tattoos "nourished and healthy". The cream is specifically designed for tattooed skin, and is formulated with a fermented aloe vera complex and pro-vitamin B5 to hydrate beyond the top layer of the skin. It is said to be lightweight, cool, and refreshing when applied, leaving no heavy or greasy residue. The cream promises to rejuvenate tattoos that look dry, dull, or are starting to fade, addressing the need for a product that keeps tattoos vibrant and healthy. # Visual style The ad has a UGC feel. The editing is quick cut with medium-framed shots. The overall tone is casual and friendly, which is designed to feel approachable and authentic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action So if you want your partner's tattoos to pop, start frothing them. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07: A woman applies Harry's Frost to her boyfriend's arm tattoo, stating she loves his tattoos and won't let them fade due to improper aftercare, highlighting how Frost instantly rejuvenates them. This message is conveyed through the woman's tone, visual demonstration of application, and emphasis on the product's effectiveness. The perspective is from the woman as she is promoting the product's value. - 00:07–00:27 00:07–00:27: The woman explains that before Frost, her boyfriend used generic moisturizers or thick lotions, which she found greasy and ineffective, leading to his tattoos looking dry, dull, and starting to fade. This prompts her to introduce him to Frost. The message is conveyed through the woman's explanation and dissatisfied tone, visually supported by her gesturing towards her boyfriend's tattoos. The perspective is from the woman expressing her concern and need to intervene with a better solution. - 00:27–00:35 00:27–00:35: The woman highlights that the product is specifically designed for tattooed skin. A jar of the cream is shown, followed by the woman taking out a scoop with her finger. She says the product uses a fermented aloe vera complex and pro-vitamin B5 to hydrate beyond the top layer of skin, while she applies it to the man's arm. The message is conveyed through product visuals and explicit benefit statements. The perspective is from the brand/expert. - 00:35–00:46 00:35–00:46: The woman shares that Frost keeps her boyfriend's tattoos nourished and healthy because it is lightweight, cool, and refreshing when applied, with no heavy or greasy residue. This is conveyed through her enthusiastic tone and emphasis on the product's positive attributes. The perspective is from the customer as she is sharing her satisfaction and promoting the product's value. - 00:46–00:50 00:46–00:50: The woman concludes by urging viewers to start using Frost on their partner's tattoos to make them pop. Her enthusiasm and closing statement is designed to prompt action. The perspective is from the customer, encouraging others to adopt the product. The tone is encouraging.

# Ad summary This ad showcases the Harry's Cooling Eye Kit, featuring a facial massage tool and a cooling eye stick. The ad opens by relating the feeling of using the product to a shot of espresso for your eyes. It demonstrates how the product works and highlights its benefits, such as reducing puffiness and soothing the under-eye skin. The ad features diverse individuals using the product, showing its effectiveness on different skin tones and types, and emphasizes the ease and convenience of using the product. # Brand positioning Harry's is presented as a modern personal care brand that focuses on simplicity and effectiveness. The brand's tone is straightforward, highlighting the functional benefits of the Cooling Eye Kit, such as reducing puffiness and soothing under-eye skin. The ad promotes the brand by showing its products in action, emphasizing their easy integration into daily routines. Harry's positions itself as a practical, no-nonsense solution for everyday skincare needs. # Product The Harry's Cooling Eye Kit includes a facial massage tool and a cooling eye stick. The facial massage tool is a silver, ergonomic device with a blue cooling eye stick insert. The tool is designed to be chilled before use, providing a refreshing and soothing effect when applied around the eyes. The cooling eye stick is a cylindrical component that inserts into the massage tool. Together, the products aim to reduce the appearance of puffiness and soothe the under-eye skin. The kit is promoted for its ease of use, as demonstrated by multiple individuals incorporating it into their skincare routines. The ad addresses the common skincare concern of under-eye puffiness and offers a simple, effective solution. # Visual style The ad has a natural and polished aesthetic. It uses close-up shots and quick cuts to focus on the product and its effects. The production quality appears to be a hybrid, blending UGC-style visuals with professional shots. The pacing is consistent, with cuts timed to the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Grab Your Harry's Cooling Eye Kit # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a shot of a black spot in the snow. - 00:00–00:01 The visual metaphor of the spot in the snow is used to set up the intro with the phrase 'Basically espresso for your eyes'. - 00:01–00:02 The scene shifts to a close-up of a hand placing a metal facial massage tool into a container of ice. - 00:01–00:02 The shot focuses on the product's cooling element, and its storage in ice emphasizes its cooling properties. - 00:02–00:04 The hand then holds the facial massage tool, rotating it to show its design from all angles. - 00:02–00:04 This close-up demonstrates the product's shape, texture, and ergonomic design. - 00:04–00:09 Multiple individuals of diverse genders and ethnicities are then shown using the cooling eye stick portion of the product on their under-eye area. - 00:04–00:09 These shots show the product in action, illustrating how it is used and its suitability for different people. - 00:10–00:12 The ad cuts to a close-up of the users with the product on to showcase the results of using it. - 00:13–00:14 The ad concludes with a product shot showing the Harry's Cooling Eye Kit and it's benefits.

# Ad summary This ad features a fair-skinned blonde woman who tells her audience that people are always asking how her tattoos still look so good. She says she started using Harry's Tattoo Frost every day. She notes that she used to use random lotions and body butters, but hated how heavy and greasy they felt. She says that once they wore off her tattoos looked dull again. She says that Harry's Tattoo Frost is made for tattooed skin, so it hydrates deeper instead of just sitting on top. She also mentions it's super lightweight, feels cool when applied, and isn't sticky. She insists that it brings the ink back to life and that her viewers should start frosting if they want their tattoos to stay looking fresh. # Brand positioning Harry's Tattoo Frost is positioned as a solution specifically for tattooed skin, standing apart from general lotions and body butters. The brand addresses the common desire to maintain the vibrancy and appearance of tattoos. It positions itself as a premium product that delivers superior hydration without the undesirable heavy, greasy feel of typical moisturizers. By focusing on the unique needs of tattooed skin and offering a lightweight, refreshing alternative, the brand aims to capture a niche market of tattoo enthusiasts who want to keep their ink looking fresh. # Product Harry's Tattoo Frost is a moisturizing product specifically formulated for tattooed skin. It is presented as a solution to keep tattoos looking fresh and vibrant. The product is said to hydrate deeper than regular lotions and body butters, preventing tattoos from looking dull once the moisturizer wears off. It is described as lightweight, non-sticky, and having a cooling sensation upon application. The product aims to revive tattoo ink and maintain the integrity of the tattoo's appearance over time. The container shown is a black plastic circular tub with a silver and white label. # Visual style The ad's visual style is clean and natural, with a focus on showcasing the product and its application. The editing is simple and straightforward, consisting of static shots and smooth transitions to keep the focus on the person speaking and demonstrating the product. The production quality is a blend of UGC and polished commercial, striking a balance between authenticity and visual appeal. There are no obvious visual motifs and the pacing is consistent, maintaining a moderate rhythm that supports the clear communication of the product's benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You need to start frosting # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the question she is often asked about the vibrancy of her tattoos. - 00:02–00:04 She reveals that her tattoos stay looking good because she 'frosts' them every day, using language that sets up the product reveal as a solution. - 00:04–00:10 She talks about the issues she had with other moisturizers, pointing out their negative qualities of being heavy and greasy, which establishes a common frustration she is solving. - 00:10–00:14 She continues her critique of regular lotions and body butters, explaining that they leave tattoos looking dull once they wear off, thus raising the stakes for a better solution. - 00:14–00:17 She introduces Harry's Tattoo Frost as her preferred product, highlighting its unique formulation that is made specifically for tattooed skin, which creates a sense of authority and expertise. - 00:17–00:22 She emphasizes the product's superior hydration and lightweight, non-sticky feel, delivering key functional benefits that differentiate it from alternatives. - 00:22–00:24 She makes a persuasive claim that Tattoo Frost brings ink back to life, creating a value proposition and emphasizing the rejuvenating properties of the product. - 00:25–00:28 She directly addresses the viewer and their needs, urging them to start frosting to maintain fresh-looking tattoos, which is a direct call to action that ties back to the initial question and completes the product endorsement.

# Ad summary This ad for Harry's Body Wash features a static shot of the product while highlighting the key features and benefits, namely that it offers a luxurious clean at an affordable price. Text overlays reinforce the brand's message. # Brand positioning Harry's is presented as a brand that democratizes luxury, offering high-quality grooming products at an accessible price point. The brand emphasizes that its products provide an 'expensive-smelling clean' without increasing your net worth, suggesting that luxury and affordability can coexist. The Stone body wash flavor aims to evoke a sophisticated, masculine, and natural feel through its charcoal and lime scent profile and the stacked stone visual on the packaging. The brand pushes against the norm of high-priced luxury grooming products by offering a more budget-friendly alternative, focusing on functional benefits and sensory appeal. # Product The advertised product is Harry's Body Wash in the Stone scent, which is formulated with charcoal and lime. It is designed to provide an 'expensive-smelling clean' at an accessible price point. The body wash is presented as being free of sulfates, parabens, and dyes, highlighting its commitment to quality ingredients. The Stone variant comes in a dark blue bottle featuring an image of balanced stones. It is available in an 18 fl oz / 532 mL size. The ad aims to convey that this product offers a premium experience without the premium price tag, making it an appealing option for consumers seeking luxury at an affordable price. # Visual style The ad has a clean, polished aesthetic with a focus on product presentation. The use of solid, bright colors and clear text overlays gives it a modern feel. The editing is simple, with static shots to maintain focus on the product and messaging. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a static shot of Harry's Body Wash (Stone). - 00:00–00:02 The voiceover introduces the main benefit: an 'expensive-smelling clean.' - 00:02–00:05 Text is added to the screen that reinforces the benefit: 'Can't increase your net worth.'