How GHOST Advertises on Meta

# Ad summary This ad showcases a stack of Ghost brand supplements, featuring their whey protein in a Cocoa Puffs flavor, a Ghost brand shaker, and a Ghost brand energy supplement. It also contains an offer for a free shaker. # Brand positioning Ghost is presented as a modern lifestyle brand within the sports nutrition and energy supplement space. It distinguishes itself with unique flavor collaborations, as seen with the Cocoa Puffs whey protein. The brand appears geared towards a younger, digitally native audience, as suggested by its playful, meme-friendly tone and its use of popular cultural phrases like 'that slaps.' Its positioning seems to blend a functional focus on fitness supplementation with an emotional appeal to nostalgia and fun, effectively setting it apart from more traditional, serious competitors. # Product The ad features three key products from the Ghost brand. First, Ghost Whey Protein in Cocoa Puffs flavor is a whey protein powder designed to support muscle recovery and growth, featuring a unique collaboration with the popular cereal brand. Second, there is the Ghost energy supplement designed to deliver a boost of energy. Third, a Ghost-branded shaker bottle, designed for mixing supplements on the go, is offered as a free incentive. These products cater to fitness enthusiasts who seek effective supplementation but also appreciate unique flavor options and brands that don't take themselves too seriously. # Visual style The ad has a modern, high-energy visual style. The product presentation is clean and well-lit, set against a bold, graffiti-style backdrop. The color palette is vibrant, with the red and pink accents popping against the darker background. The image treatment is polished, with sharp product photography and crisp text overlays. The ad feels platform-native, suitable for in-feed placement where the eye-catching design would help it stand out. # Hooks Headline: BUILD A STACK THAT SLAPS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase 'BUILD A STACK THAT SLAPS,' which grabs attention by promising value and using current slang. The brand voice leads with this statement to imply that this stack of products is the best choice. - The image showcases the featured products: Ghost Whey Protein (Cocoa Puffs flavor), a Ghost shaker bottle, and Ghost energy supplement. The brand is presenting a visual of what is included in the 'stack' that the customer can build. - The words 'FREE SHAKER' is presented, highlighting the incentive to buy the stack. The brand is using this offer to entice customers to purchase the other products.

# Ad summary This ad features a Ghost brand shaker bottle against a black background. The ad's headline is "BE SEEN", suggesting that using Ghost products will make the user stand out. # Brand positioning Ghost is presented as a lifestyle brand focused on fitness and nutrition, with a modern and edgy aesthetic. The brand aims to occupy a space in the consumer's mind as a provider of high-quality supplements and merchandise for those who want to stand out and be seen. The brand aligns with values of performance, style, and individuality, pushing against the generic and often bland norms of the supplement industry. The brand positioning is both functional, offering effective products, and emotional, promoting a sense of confidence and visibility. # Product The product featured is a black shaker bottle with a red flip-top lid. The bottle has the Ghost brand logo printed vertically on its side in white with a red outline. This shaker bottle is designed for mixing supplements and protein shakes, and it is intended for fitness enthusiasts and athletes. The bottle's USP is its association with the Ghost brand, which is known for its quality and distinctive style. The ad emphasizes the brand's visibility, suggesting that using this shaker bottle will make the user stand out. # Visual style The ad has a clean and minimalist visual style with a focus on high contrast. The production quality is highly polished, with studio-shot lighting and a simple black background. The visual motif is a product showcase with a bold text overlay. The image treatment includes background removal and color grading to enhance the product's visibility. The typography is large and bold, making it easily scannable. The style contrasts with platform-native content, aiming to disrupt the feed with its high-design aesthetic, increasing stop power. # Hooks Headline: BE SEEN # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Ghost shaker bottle, immediately drawing attention to the product. The intention is to highlight the brand's presence and design. The audience experiences this from the brand's perspective, as they are presenting their product in a visually appealing way. - The ad then presents the message "BE SEEN", which is intended to convey the idea that using Ghost products will make the user more visible and noticeable. This is from the brand's perspective, as they are promoting the idea of standing out. The message progresses the narrative by connecting the product to a desired outcome of increased visibility.

# Ad summary This ad promotes Ghost Vegan Protein. The video uses upbeat music and fast cuts between protein powder containers of the brand. The powder is available in different dessert flavors such as Cinnabon, Peanut Butter Cereal Milk, and Chocolate Chip Cookie. It promotes that each serving of protein has 25G+ of protein per serving. # Brand positioning Ghost positions itself as a modern lifestyle brand within the fitness and supplement market. The brand values transparency and flavor innovation and is known for creating unique flavor collaborations that appeal to consumers looking for products that align with a fun lifestyle. Ghost stands out by offering vegan protein powder in indulgent dessert flavors, setting itself apart from traditional protein brands that focus solely on functional performance. Ghost aims to occupy the space of a tasty and ethical indulgence that also promotes physical health. # Product Ghost Vegan Protein is a plant-based protein powder designed for individuals seeking a vegan source of protein with unique and appealing flavors. Each serving contains 25g+ of protein. Featured flavors include Cinnabon, Peanut Butter Cereal Milk, and Chocolate Chip Cookie. The product aims to address the purchase barrier of bland or unappetizing protein powders by delivering an enjoyable dessert-like taste in a vegan-friendly format, promoting it as an appealing option for those with dietary restrictions or preferences. # Visual style The ad has a modern, graphic aesthetic, blending a polished commercial feel with stylized animated elements. The editing style uses quick cuts to showcase different product variations and features, creating a dynamic and engaging rhythm. The color palette is consistent with the brand's identity. The pacing of the ad is fast, with cuts timed to match the upbeat music, creating a sense of energy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a centered container of Ghost Vegan Protein. The intention is to display the product quickly in an eye-catching way. - 00:02–00:03 A blurry effect is added to the product container. The intention is to grab the viewer's attention. - 00:03–00:09 Multiple Ghost Vegan Protein containers are shown in the frame. The intention is to show the variety of product flavors.

# Ad summary This ad is for Ghost brand hydration supplements, in Welch's Grape flavor. The ad highlights that it has zero sugar, is caffeine free, replenishes electrolytes, and supports the immune system. # Brand positioning Ghost is presented as a modern and edgy brand in the energy and hydration supplement market. It aims to occupy a space in the consumer's mind that values high-performance and health. The brand aligns with an active and health-conscious lifestyle while pushing against norms of other supplement brands by offering unique flavors in collaboration with established brands like Welch's. Ghost's positioning blends functional performance with emotional appeal. # Product The featured product is Ghost Hydration Supplement in Welch's Grape flavor. It is designed to replenish electrolytes, support the immune system, and provide hydration. The supplement is caffeine-free and contains zero sugar. It is packaged in a plastic jar with a red lid. The product aims to address the need for a healthy, effective hydration solution, with the Welch's Grape flavor providing a appealing and nostalgic taste. # Visual style The ad features a modern and bold visual style with a focus on high contrast and clean graphics. The production quality is polished, using clear product photography. A monochromatic color scheme of white and black is used as a background, with the product container adding a pop of color. The typography is large and bold, enhancing scannability. # Hooks Headline: LEVEL UP YOUR HYDRATION GAME # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by grabbing attention with the phrase "LEVEL UP YOUR HYDRATION GAME", which is presented from the brand's POV. It sets the stage for improving hydration habits. - Next, the ad highlights key features using icons and text, including "ZERO SUGAR," "CAFFEINE FREE," "REPLENISHES ELECTROLYTES*," and "IMMUNE SUPPORT**." This part of the story is told from the brand's perspective, informing consumers about product attributes. - Finally, the ad showcases the Ghost Hydration supplement container itself, from the brand's POV. This reinforces product recognition and provides an image of the packaging.

# Ad summary This ad shows a shaker bottle that is dark and hard to see. The background is dark as well, but there are golden sparkles around the bottle. The brand is trying to create a bit of mystery around the product and brand. # Brand positioning Based on the limited information in the ad, the brand appears to be an up-and-coming company in the fitness or nutrition space, focusing on high-quality shaker bottles. The brand identity seems to emphasize a sense of mystery and exclusivity, possibly suggesting premium or limited-edition products. They avoid traditional, in-your-face marketing, opting instead for intrigue to capture attention. This approach could indicate a desire to appeal to a more discerning customer who appreciates subtlety and discovery in their brand interactions. # Product The product is a shaker bottle, used for mixing protein powders or supplements. The bottle has a dark color, making it difficult to discern specific features, but its shape is a standard shaker design, implying it's easy to grip and carry. The bottle's finish appears matte, which gives it a modern, sleek look. The lack of overt product details in the ad suggests the brand is focusing on creating intrigue and anticipation, hinting at high-quality design and functionality without explicitly stating it. # Visual style The ad features a dark, mysterious aesthetic with a focus on creating intrigue through limited visibility. The production quality is high, with professional lighting and visual effects. The visual motif involves a central, obscured object highlighted by bokeh or light flares. The image treatment includes color grading that emphasizes dark, contrasting tones and the strategic use of light effects to draw attention to key elements. This disruptive and high-design style breaks from typical norms in the product category, aiming for scannability and stop power in the feed. # Hooks Headline: "???" # Benefits - [object Object] # Features - [object Object] # Call to action None used # Point of view - [object Object] # Storyline - The ad begins by presenting a partially obscured, dark shaker bottle, surrounded by golden sparkles that draw the eye. The message is one of mystery and intrigue, enticing the audience to wonder what the product is and what makes it special. The perspective here is from the brand, deliberately withholding information to pique the viewer's curiosity. - The question marks next to the shaker bottle further enhance the mystery. The intention is to amplify the audience's curiosity, prompting them to seek more information. The brand continues to guide this portion of the story by prompting the audience to ask questions about the product, encouraging them to interact with the ad.

# Ad summary This image is an advertisement for Ghost Whey Protein in Cocoa Puffs cereal milk flavor. The ad features a single product shot of the container in front of a dark brown radial background with the words "Authentic Cereal Flavor" above the product and the Ghost and Cocoa Puffs logos below. # Brand positioning Ghost Lifestyle (Ghost) is presented as a modern and innovative supplement brand that directly addresses the health and fitness supplement market. By collaborating with brands like Cocoa Puffs, they introduce fun and nostalgic cereal flavors that appeal to a younger, more playful audience. Ghost is deviating from the norms by taking the functional benefits of protein powder and enhancing the experience with unique, dessert-like flavor profiles, targeting consumers who seek both health benefits and enjoyment in their supplement choices. # Product The product advertised is Ghost Whey protein powder in a limited edition Cocoa Puffs cereal milk flavor. It is designed for anyone looking to supplement their protein intake with a sweet flavor option that resembles a classic cereal milk taste. The product is featured in a white plastic container with a red lid. The label indicates it contains whey protein and provides 26 servings per container, weighing 2.19 lbs. The unique selling point is its collaboration with Cocoa Puffs cereal, offering a cereal milk flavor intended to provide a nostalgic taste experience while meeting nutritional needs. # Visual style The ad has a clean, studio-shot production quality with a focus on the product. The radial background adds depth, and the color scheme aligns with the Cocoa Puffs branding. The typography is bold and modern. The ad is designed to catch the eye with its bright colors and clear presentation. # Hooks Headline: AUTHENTIC CEREAL FLAVOR # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a header that immediately conveys the unique selling point: "AUTHENTIC CEREAL FLAVOR." This message is intended to pique the viewer's interest by connecting with familiar, enjoyable tastes, told from the brand's perspective. - The product itself, a container of Ghost Whey protein powder in Cocoa Puffs cereal milk flavor, is centrally featured. It highlights the collaboration between a supplement company and a popular cereal brand, positioning the product as a nostalgic, functional treat, told from a brand perspective. - The dual branding of Ghost and Cocoa Puffs, along with nutritional information, reinforces the product's legitimacy and appeal to both fitness enthusiasts and cereal lovers. The brand is positioning itself as a playful yet serious contender in the protein supplement market.

# Ad summary This ad promotes Ghost protein cereal. In the ad, the man is at home, making himself a bowl of Ghost cereal. # Brand positioning Ghost positions itself as a brand for the everyday legend. The brand targets athletes by promoting the idea of starting the day with a nice breakfast, and most importantly chasing your protein intake for the day. This functional messaging is supported by visuals of a man with a muscular build making protein cereal in his luxury apartment. # Product The advertised product is Ghost protein cereal in the flavor Lucky Charms. The cereal has 17 grams of protein per serving, and it's made with natural colors, as well as marshmallows. The product addresses the pain point of athletes who are looking to reach their daily protein intake. # Visual style This ad has a casual and unpolished aesthetic. The entire ad is filmed from a mobile device, and the shots have little to no movement. The quick cuts are timed to the music in the background, which creates a seamless audio-visual experience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man walks to the bathroom sink. - 00:00–00:02 He speaks directly to the camera, letting the audience know that they have a lot to do today. - 00:02–00:11 The man explains that he woke up a little late, but they're going to knock off the first thing on the list: a nice breakfast. - 00:11–00:18 The man walks to the kitchen, where he grabs a red bowl, a blue spoon, and the Ghost protein cereal Lucky Charms box from the cupboard. - 00:18–00:23 The man lists off some of the product's features, such as 17 grams of protein in the cereal. - 00:24–00:29 The man pours the cereal into the bowl, then adds almond milk. The man mentions it's made with natural colors and real marshmallows. - 00:30–00:34 The man sits down at the kitchen counter, then he lets the audience know that he eats at least three bowls of cereal a day. - 00:34–00:37 The man reiterates to the audience that they are going to want to make sure they got this in their pantry. He looks directly into the camera.

# Ad summary The image ad showcases three tubs of Ghost Gains protein powder stacked on a wooden surface in front of a gym setting. The ad highlights the product's key features, such as 40g of whey protein isolate, 70g of Vitargo, and 440 calories per 2-scoop serving, along with refreshing Ghost flavors. The overall message encourages viewers to "Get Yoked." # Brand positioning Ghost is presented as a modern, fitness-focused brand that emphasizes transparency and high-quality ingredients. The brand aims to occupy a space in the consumer's mind as a provider of effective and enjoyable supplements, particularly for those serious about muscle growth and overall fitness. Ghost aligns with a lifestyle centered around working out and achieving physical goals, appealing to fitness enthusiasts. The brand pushes against the norms of bland or unappealing supplements by offering refreshing flavors and clear labeling. The brand positioning combines both functional aspects (performance ingredients) and emotional appeal (enjoyable flavors). # Product Ghost Gains is a protein powder designed to support muscle growth and recovery. It is targeted towards individuals who are serious about their fitness and seek high-quality supplements to enhance their workouts. The product contains 40g of whey protein isolate and 70g of Vitargo per serving, with a total of 440 calories per 2-scoop serving. Its USPs include the combination of whey protein isolate and Vitargo, providing both fast-absorbing protein and sustained energy from carbohydrates. The product is positioned for use post-workout or as part of a regular diet to support muscle gains. It comes in refreshing Ghost flavors, addressing the common purchase barrier of unpleasant-tasting protein powders. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on product visibility and key details. The visual motif is a clean, product-centric layout with bold typography. The image treatment includes background removal and spotlighting to draw attention to the product. The typography integration is large and bold, ensuring high scannability in feed. The style aims to be both native and disruptive by combining a clean, professional look with fitness-oriented visuals. # Hooks Headline: GET YOKED # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by emphasizing the desired result: "Get Yoked", a fitness term for building muscle. This is from the brand's perspective, intending to grab attention and set the tone for muscle-building and fitness goals. - Next, the ad highlights key features of the protein powder, listing 40g Whey Protein Isolate, 70g Vitargo®, and 440 Calories. The brand is providing specific details about the product's composition, aiming to showcase its high-quality ingredients and nutritional value. - The ad then focuses on the refreshing flavors of the Ghost Gains protein powder, from the brand's perspective, appealing to the consumer's taste preferences. - The ad showcases three tubs of Ghost Gains protein powder stacked on top of each other. This visual reinforcement of the product and brand from the brand's perspective increases visibility and reinforces the product being advertised. - Finally, the ad includes the disclaimer "*Per 2-scoop serving.", clarifying the serving size for the nutritional information listed, and presented by the brand.

# Ad summary This ad for Ghost brand promotes Ghost Gains product, highlighting the key features and ingredients. # Brand positioning Ghost is presented as a lifestyle-oriented supplement brand, emphasizing the combination of effective ingredients with enjoyable flavor profiles. The brand distinguishes itself by collaborating with popular flavors that customers already love. The focus on taste and experience suggests a positioning that bridges the gap between performance nutrition and consumer enjoyment. The brand aims to occupy a space in the consumer's mind as a fun and effective option for supplementing their fitness regime. # Product Ghost Gains is a supplement product designed to aid in muscle gain. It is highlighted with 40g of Whey Protein Isolate, 70g of Vitargo, and 440 Calories per 2-scoop serving. The product comes in Refreshing Ghost Flavors. The ad promotes its functional benefits for muscle support and athletic nutrition with focus on tasty flavors. # Visual style The ad has a dark and moody visual style with a focus on the product. The background is blurred to draw attention to the Ghost Gains containers. The use of bright, bold text contrasts with the dark background to make the information stand out. The overall aesthetic is modern and edgy, appealing to a fitness-conscious audience. # Hooks Headline: GET YOKED # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the tagline "GET YOKED", grabbing the attention of fitness enthusiasts who desire to increase their muscle mass. The brand is telling the audience to get muscular with their product. - The ad highlights the core features of the product, including the whey protein isolate, vitargo, and calorie count. The brand is emphasizing the functional benefits of Ghost Gains to the potential customers. - The ad concludes with the product itself, showcasing the packaging and the variety of flavors available. The brand is displaying the Ghost Gains product and its flavors.

# Ad summary This ad shows the opening of a package that contains a new Ghost energy drink flavor. The ad appears to be filmed at the Ghost Bar in person. # Brand positioning Ghost is presented as a modern, innovative brand that sits in the energy drink market. The Ghost Bar is also presented as a cool, hip space where people come to hang out and drink the Ghost beverages. # Product Ghost is an energy drink brand that is always trying to come up with new flavors for its consumers. The new flavor is unknown until the box is opened, but once the box is opened the new flavor is "Cherry Limeade." # Visual style This ad has a very raw and organic feel. The video is shot from a handheld POV, and the editing is minimal. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with a pan of the Ghost bar. - 00:02–00:09 The camera is centered on the box and the box is opened with a yellow box cutter.

# Ad summary This image ad promotes Ghost Hydration drink mix in a strawbango flavor and focuses on how it can level up your hydration game. The ad calls out zero sugar, replenishing electrolytes, immune support, and caffeine-free. # Brand positioning Ghost is presented as an edgy brand focused on hydration mixes. The brand positioning is health-focused, zero sugar, replenishing electrolytes, immune support, and caffeine-free. They seem to follow category norms and use bright colors and a playful logo to communicate with a younger audience. # Product Ghost Hydration is a drink mix that provides hydration and electrolytes while boasting zero sugar. The product is for people who want to improve their hydration game while also getting immune support and avoiding caffeine. The product comes in a strawbango flavor and is naturally and artificially flavored. The packaging states that it is a dietary supplement. It helps to replenish electrolytes, support the immune system, and avoid sugar or caffeine. # Visual style The ad has a highly polished, studio-shot appearance with bold typography and a bright color gradient background. The product is the main focus, with icons and text highlighting key benefits. The overall visual style aims for a modern and energetic feel, likely to catch the eye in a social media feed. # Hooks Headline: LEVEL UP YOUR HYDRATION GAME # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the Ghost Hydration drink mix as a way to improve hydration. This message is conveyed from the brand's perspective, highlighting the product's function. - Next, the ad showcases the benefits of the drink mix by calling out zero sugar, replenishing electrolytes, immune support, and caffeine-free. The brand is highlighting the USPs to persuade consumers to try the product. - The ad includes a variety of functional claims such as, replenishes electrolytes, immune support, zero sugar, and caffeine-free. The brand is communicating the value that the product is worth buying.

# Ad summary The ad introduces the Bryan Bros as members of Ghost Golf, a brand of golf apparel. The camera pans between both golfers as they take a swing and the logo appears. # Brand positioning Ghost Golf is presented as an athleticwear brand that caters to golf players. By collaborating with the Bryan Bros, who are recognizable golf influencers, the brand's values align with a lifestyle of performance. The brand follows category norms by focusing on athleticism and performance; Ghost Golf seeks to fill a space in the consumer's mind by aligning with golf influencers, the Bryan Bros. # Product Ghost Golf sells athletic apparel for golf players. The ad shows the Bryan Bros. wearing golf hats, shirts, and pants while on the green. # Visual style The ad has a hybrid feel between a polished commercial and UGC. There are quick cuts with smooth transitions. The pacing of the ad is consistent. The product actions are timed with voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins with a black-and-white shot of two men on a golf course. - 00:00–00:03 The first man introduces himself as George, and the second introduces himself as Wesley. This is intended to introduce the main characters of the ad. - 00:03–00:04 The next shot is of the same two men in an indoor studio. - 00:03–00:04 The speaker concludes by saying, "and we're Ghost Athletes." - 00:04–00:09 The ad transitions to an outdoor shot of the same two men practicing their golf swing. - 00:04–00:09 A graphic appears that presents the text "Ghost Golf" as well as the Bryan Bros Golf Logo.

# Ad summary This ad for Ghost Hydration drink mix highlights the product's key benefits and features, such as zero sugar, electrolytes, and immune support. It uses a vibrant color scheme to target those seeking to level up their hydration. # Brand positioning Ghost is presented as a modern sports nutrition brand focused on providing hydration products that are sugar-free and support immunity. The brand's identity is bold and energetic, appealing to health-conscious consumers seeking to enhance their active lifestyles. It aims to occupy a space in the consumer's mind as a performance-oriented beverage with a focus on functionality and modern health benefits. The brand is visually depicted as urban, energetic, and digitally integrated. # Product Ghost Hydration is a drink mix designed to replenish electrolytes, support the immune system, and provide hydration without sugar. The product is available in the flavor Strawbango. The ad emphasizes the product's functional benefits, such as being sugar-free and caffeine-free, positioning it as a healthy hydration option. It is for anyone looking to level up their hydration game. # Visual style The ad has a modern, energetic visual style with a bold use of color and clear typography. The production quality is polished, suggesting studio photography with careful lighting. The ad employs flat design elements for the icons and text, giving it a clean and scannable appearance. The typography is large and bold, ensuring high readability. The design is clean and well-organized, and leverages platform-native aesthetics to blend in with social media content. # Hooks Headline: LEVEL UP YOUR HYDRATION GAME # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bold headline, "LEVEL UP YOUR HYDRATION GAME," to immediately grab the viewer's attention and set the stage for a product focused on enhancing hydration, from the brand's perspective. - The ad presents the Ghost Hydration product, both as a box and a single serving stick, prominently displayed to highlight the packaging and branding, from the brand's perspective. - The ad lists key benefits and features such as "ZERO SUGAR", "CAFFEINE FREE", "REPLENISHES ELECTROLYTES", and "IMMUNE SUPPORT", providing functional reasons to choose this product, from the brand's perspective.

# Ad summary This ad showcases the Ghost Hydration x Welch's Grape sports drink powder. The ad uses minimal text and a product-forward visual to highlight the sports drink as having epic flavors and being an easy way to stay hydrated. # Brand positioning Ghost is presented as a lifestyle nutrition brand focused on sports nutrition, energy, and dietary supplements. The brand emphasizes high-quality ingredients and flavor collaborations. The visual presentation, all-caps text, and ghost logo suggests a bold and energetic brand personality, while the flavor collaborations suggest a playful and fun personality. # Product The product is Ghost Hydration x Welch's Grape, a sports drink powder. It is for people who want to maintain or replenish their hydration levels. Each serving contains electrolytes. The ad emphasizes the flavor of the sports drink mix as 'epic' and also highlights how easy it is to use, noting that it makes hydration easy. # Visual style The visual style is clean and product-focused. It uses a dark background to make the product packaging stand out, and the text is large and bold to ensure it's easily readable. The image appears highly polished with studio lighting and is meant to grab attention in-feed. # Hooks Headline: EPIC FLAVORS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the 'epic flavors' of the Ghost Hydration x Welch's Grape product. This is intended to immediately catch the audience's attention and convey the product's unique selling point from the brand's perspective. - The ad states that the product makes hydration easy, to show the viewer how simple it is to use the product from the brand's perspective. - The ad showcases the product packaging, ingredients, and logo from a brand POV. The ad is reinforcing brand recognition and further emphasizing the unique flavor.

# Ad summary This image ad showcases Ghost brand supplements and pre-workout drink and promotes their benefits for the "bulking szn." # Brand positioning Ghost is presented as a lifestyle brand for athletes and gym enthusiasts who are focused on performance and muscle growth. The products are brightly packaged and flavored in collaboration with recognizable brands, creating a sense of fun and nostalgia. The brand positions itself as a modern and edgy option in the supplement market. Ghost aims to appeal to a younger, digitally savvy audience that is looking for effective workout supplements with unique and appealing flavors. # Product The ad features Ghost brand workout supplements and a pre-workout drink. The main products are tubs of Ghost dietary supplements, specifically designed to aid in muscle gains. These tubs are presented with bright, eye-catching labels. Also featured is a red Ghost shaker bottle, designed to mix the supplements into a pre-workout drink. The advertisement highlights the product's ability to support post-workout gains, muscle recovery, and provide light and refreshing energy, implying that these products are worth trying or buying to enhance workout results. # Visual style The ad has a modern and bold visual style with a high production quality. It uses a monochrome black background to make the brightly colored product packaging stand out. The typography is large and impactful, contributing to the ad's scannability. The overall look is clean and polished, aligning with contemporary social media aesthetics. # Hooks Headline: BULKING SZN IS HERE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first highlights the headline “BULKING SZN IS HERE,” grabbing the attention of fitness enthusiasts during bulking season. The brand is telling the audience that now is the perfect time to take their workout to the next level. - The ad then visually showcases the brand’s range of supplements and pre-workout drink in a gym bag, giving the audience the impression that Ghost products are essential for workout sessions. The brand is showing its product range can meet different workout needs. - Finally, the ad uses supporting icons and labels to highlight specific benefits, such as “POST-WORKOUT GAINS,” “SUPPORTS MUSCLE RECOVERY,” and “LIGHT & REFRESHING,” which persuades the viewer to choose Ghost products for all their workout needs. The brand is sharing that their products cover all aspects of workout supplementation.

# Ad summary This ad by Ghost targets individuals in financial debt. In this ad, Ryan Hughes shares his experience with receiving money from deals while also owing money from debts. The ad serves as a message and relates it to the audience to let them know they are not alone. # Brand positioning Ghost is presented as a brand that understands the ups and downs of financial struggles. The brand aims to occupy a space of honesty and transparency, aligning with values of resilience and perseverance. Ghost positions itself against the norm of portraying only success without acknowledging the challenges, creating a relatable and authentic connection with its audience. The brand maintains a conversational and empathetic tone, fostering a sense of community among individuals facing financial hardships. The brand positioning is emotional, focusing on empowering and supporting its audience through shared experiences. # Product The product featured is an energy drink, implied to be from Ghost. The drink is canned, green, and shown as the spokesperson drinks it during the ad. The product is intended for individuals dealing with financial hardships. The can is always visible and in front of the spokesperson. It is presented as a source of energy and support during tough times. # Visual style The ad has a casual and relatable aesthetic, resembling user-generated content. The editing style consists of static shots with smooth transitions, maintaining a consistent pace. The production quality is decent, with standard lighting and clear audio, aiming for an authentic feel. The ad employs a direct address style, with the creator speaking directly to the camera, enhancing the personal connection with the audience. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with the creator sitting at a bar, stating he has heard of the comments from the past week, conveying a sense of addressing audience feedback directly. This sets a conversational tone. - 00:06–00:14 The creator acknowledges a negative comment about receiving money from deals, showing the creator’s authenticity and responsiveness. This also sets a scene for the ad to follow. - 00:14–00:36 The creator responds by sharing his experience with debt, including credit card debt and money in his name. This makes the ad more personal and creates emotional vulnerability, and relatability with the audience. - 00:36–00:56 The creator reiterates the message of financial ups and downs, emphasizing perseverance. This aligns the creator and brand as empathetic with the audience.

# Ad summary Ad for Ghost brand Gains protein powder. The ad shows the product against a background that features the word 'GAINS'. # Brand positioning Ghost is presented as a lifestyle-oriented supplement brand aimed at fitness enthusiasts who appreciate bold flavors, innovative collaborations, and transparent ingredients. The brand seems to stand out through its emphasis on unique flavor profiles, as indicated by the mention of specific collaborations. Ghost aims to create a sense of community and excitement around fitness supplements, positioning itself as more than just a provider of nutritional products but as a curator of unique experiences that caters to a consumer base that values both performance and taste. # Product The product is Ghost Gains, a protein supplement designed to aid muscle recovery and growth post-workout. It comes in a container with 440 grams, providing 40 grams of protein, and 70 servings per container. It is intended for individuals looking to optimize their post-exercise recovery, offering a formula that combines protein with other beneficial ingredients. The product is presented as a solution for those wanting to maximize their gains and improve their muscle recovery process, offering a convenient and tasty way to supplement their nutritional needs. # Visual style The ad has a modern and bold aesthetic. The product is centrally placed against a patterned background, creating a dynamic and eye-catching composition. The image treatment includes color grading to enhance the vibrancy of the colors, giving the ad a polished and professional look. The typography is integrated into the design with a large, stylized font, making it easily scannable. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad focuses on the product, Ghost Gains, with a visual emphasis on its packaging and branding. This aims to highlight the product's presence and appeal to potential customers. The perspective is from the brand, showcasing the product as the focal point.

# Ad summary This image ad for Ghost brand protein powder promotes a deal for a free shaker with purchase of a "stack" of their protein. The ad utilizes a bold graphic style and straightforward call to action to appeal to fitness enthusiasts. # Brand positioning Ghost is presented as a modern lifestyle nutrition brand. The ad features the Ghost logo prominently and the overall tone is bold and energetic, aligning with a fitness-focused lifestyle. The ad also highlights a collaboration with Cinnabon, suggesting a focus on flavor and enjoyment alongside the functional benefits of the products. The brand seems to ignore the category norms, creating unique flavors that stand out from traditional protein supplements and occupying a space for consumers who want effective fitness supplements that are also enjoyable and lifestyle-oriented. # Product The ad showcases two Ghost protein powders: Ghost Vegan Protein in a Cinnabon flavor and another Ghost protein variant in a Peanut Butter Cereal Milk flavor. The Vegan Protein Cinnabon flavor highlights 150 calories and 25g of protein per serving and is made from plant-based sources. The Peanut Butter Cereal Milk flavor highlights 180 calories and 27g of protein per serving. Both come in large white plastic jars with red lids, bearing the Ghost logo and product details. They are designed to appeal to those looking to supplement their protein intake with tasty and convenient options that address the pain point of boring or unpleasant protein powders. The ad also promotes a Ghost shaker, a branded container used for mixing protein shakes. # Visual style The ad features a bold, energetic visual style with a dark background and contrasting bright elements. The product focus is clear, with a clean, modern design aesthetic that utilizes strong typography and graphic elements. The production quality appears highly polished. # Hooks Headline: BUILD A STACK THAT SLAPS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring, “BUILD A STACK THAT SLAPS,” immediately grabbing attention and highlighting the offer. The brand voice aims to appeal to a younger audience and suggest this is a product worth buying. This is from the brand's perspective, communicating a direct and benefit-driven message to the viewer. - Next, the ad shows the Ghost Vegan Protein Cinnabon flavor and Ghost Peanut Butter Cereal Milk flavor, emphasizing the brand's protein powder products. The shaker cup is positioned to the side. This gives the consumer a look at the products they will be receiving, and demonstrates the value of receiving two protein powders plus a shaker. The brand is telling the story here, conveying information about the product and flavors to the viewer. - Finally, a red brush stroke graphic appears, highlighting the "FREE SHAKER" offer. The Ghost logo appears below. This is from the brand's perspective, explicitly stating the promotional offer and reinforcing brand recognition, enticing the viewer to take action.

# Ad summary This ad showcases a stack of Ghost brand supplements with a 20% discount. # Brand positioning Ghost positions itself as a lifestyle nutrition brand that delivers premium products with unique flavor collaborations, such as Welch's grape. Ghost leans into a more edgy, almost rebellious tone through its product names and graffiti-inspired visuals. The brand pushes against the category norm of bland, uninspired flavors and functional-only messaging, aiming to create excitement and community around its products. # Product The ad features three Ghost brand supplements. The main product, centered in the frame, is Ghost Whey Clear Protein Isolate. It is shown in a white tub with a red lid, featuring a label with the Ghost logo and the phrase "WHEY CLEAR PROTEIN ISOLATE." A graphic of a strawberry watermelon is on the label, along with the numbers 100 and 25. To the left is Ghost Burn, designed to provide energy. To the right is Ghost Hydration in Welch's grape flavor, intended for replenishing electrolytes during exercise. The ad promotes the idea of buying these three products together as a "stack" to provide a comprehensive workout supplement regimen. # Visual style The ad has a high-energy, urban aesthetic with a graffiti-style background and bold, contrasting colors. The product photography is well-lit, highlighting the packaging details. The overall style is clean and modern but with an edgy twist, aligning with the brand's identity. # Hooks Headline: BUILD A STACK THAT SLAPS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by telling the viewer to "BUILD A STACK THAT SLAPS," immediately establishing the product as something potent and attention-worthy. This is from the brand's perspective, setting the tone for a high-energy product experience. - The camera then focuses on a trio of Ghost brand products, Whey, Burn, and Hydration, each offering distinct benefits. This is from the brand's perspective, showing how these products work together as a complete solution for fitness enthusiasts. - Finally, the ad offers "BUNDLE & SAVE 20%," giving viewers an explicit incentive to buy multiple products at once. This is also the brand's perspective, closing with a call to action designed to drive immediate purchase.

# Ad summary This ad features a product image of a black Ghost shaker bottle against a black background. The text "BE SEEN" appears above the bottle in white letters. The ad aims to highlight the brand's lifestyle. # Brand positioning Ghost is positioned as a lifestyle nutrition brand. Its distinctive branding, featuring a ghost icon and bold typography, suggests a modern, edgy approach that appeals to consumers seeking products that align with their active and health-conscious lifestyles. The brand distinguishes itself through a blend of style and performance, offering high-quality products that stand out visually. # Product The product being advertised is a Ghost shaker bottle. It is black and has a red flip-top closure. A vertical "GHOST" logo is printed on the shaker in red with a white outline, along with a white ghost icon above the logo. The bottle is designed for mixing supplements, protein shakes, or other beverages. The design of the bottle is sleek and functional, featuring the brand's distinct logo prominently. # Visual style The ad utilizes a clean and modern visual style, characterized by a minimalist composition, stark contrast, and a focus on product visibility. The black background emphasizes the shaker bottle and the white text, creating a bold and attention-grabbing aesthetic. The overall presentation is polished and professional, aligning with a brand identity that values sleekness and impact. # Hooks Headline: BE SEEN # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text 'BE SEEN,' immediately grabbing attention and establishing a clear, concise message. This statement is designed to instill a sense of confidence and visibility in the product user, promoting a lifestyle of being noticed and acknowledged, presented from the brand's perspective. - The focal point of the ad is the Ghost shaker bottle, a product designed to enhance an active lifestyle. Its visual prominence emphasizes the product’s sleek design and aligns it with a self-assured, noticeable presence, as presented from the brand's perspective. - The Ghost logo at the bottom reinforces brand identity and subtly encourages consumers to identify with and become part of the Ghost lifestyle, as presented from the brand's perspective.