How Fitbod Advertises on Meta

# Ad summary This ad is for Fitbod, an app that creates personalized workout plans, provides demonstrations of proper form, and automatically adjusts the amount of weight lifted, telling the user exactly when to increase weight. The ad begins with a person who is struggling at the gym. A narrator recommends Fitbod and explains the program's features. # Brand positioning The ad presents Fitbod as a personalized workout program, built to optimize and streamline the process of strength training. The brand aims to occupy the space in the consumer's mind as an innovative and smart approach to working out. By using AI, Fitbod claims to create progressive workout plans for people of all fitness levels, from beginners to experts. Fitbod pushes against the norm of generic workout routines by providing personalized guidance and taking out the guesswork by knowing how much weight to lift and when to go heavier. The brand positioning is functional, emphasizing performance and simplicity. # Product Fitbod is an AI-powered fitness app that creates personalized workout programs. The app tailors workouts for all experience levels, from beginners to people who have been hitting the gym for years. Fitbod shows exactly how every movement should look, focusing on proper form, tempo, and mechanics. It automatically applies progressive overload, always pushing users just the right amount and telling them when to go heavier. Fitbod claims to take out the guesswork completely, allowing people to see more progress. # Visual style The ad has a modern, UGC feel that is also polished and consistent with the tone and look of many ads on social media. It uses many quick cuts to maintain a fast pace. The cuts do not always sync with the voiceover. The ad uses the split-screen format to make it feel more engaging and dynamic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Fitbod # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with an individual struggling to lift a barbell in a gym. - 00:02–00:06 The man attempts to help the other man. The second man asks him if he is okay, then asks if he can give him some advice. - 00:06–00:08 The narrator tells the man to 'Use AI' and 'Download Fitbod.' - 00:08–00:15 The screen splits, showing a montage of people working out and the narrator. The narrator says people can hit the gym six days a week, two-hour sessions, and still get absolutely nowhere. He says this is why he tells everyone to download Fitbod. - 00:15–00:22 The narrator says, 'It doesn't matter if you've just been starting out, if you've been hitting the gym for years.' He demonstrates Fitbod showing exactly how every movement should look. - 00:22–00:27 The narrator demonstrates Fitbod, explaining that the app shows proper form, tempo, and mechanics for every single rep. - 00:27–00:30 The narrator shows the app and explains it builds you a personalized program and automatically applies progressive overload. - 00:30–00:34 The narrator explains that the app will always push you the right amount and tell you exactly when to go heavier. - 00:34–00:40 The narrator claims that it takes out the guesswork completely. He then says, 'I've seen more progress within three weeks of Fitbod than I've seen in three months with a personal trainer.' - 00:40–00:45 The narrator finishes by telling the audience to download Fitbod and not ever waste another rep.

# Ad summary This ad uses social proof in the form of a comment from a user to encourage new users to try Fitbod. The ad shows a comment that an individual made regarding their fitness journey, and another user recommends Fitbod to assist them in their goals. # Brand positioning Fitbod is presented as a solution for individuals who are trying to improve their physique and are not seeing desired results. The brand occupies the space of providing customized workout plans that provide direction and guidance to users. The app seeks to disrupt the norm of generic workout routines and positions itself as a tool to help users see progress faster. # Product Fitbod is a workout application that builds an entire workout plan for its users. The app takes the user's goals and experience level into account when creating a customized workout plan. Each exercise comes with a demo video so the user knows exactly how to lift correctly. The ad suggests the product is worth trying or buying because it helps users to see progress faster than ever. The app is also free to download. # Visual style The visual style appears to be a screengrab from a social media app. # Hooks Headline: I work out 6 days a week and my manboobs still won't go away. What do I do? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The user Cam13777 is expressing his frustration regarding the fact that he works out 6 days a week and is still struggling to get rid of his manboobs. This is included to create a problem that users can relate to. - Another user, michadnd3309, chimes in to recommend Fitbod to the original poster. This is included to provide a solution to the aforementioned problem.

# Ad summary This ad promotes Fitbod, an app that creates smart workouts based on user input and workout history. The ad cycles through various app features that provide a custom workout routine, track the user's progress, and allow the user to workout from anywhere. # Brand positioning Fitbod is presented as a personalized fitness companion that leverages technology to optimize workout routines. It aims to occupy the space of a knowledgeable personal trainer. The brand promotes an efficient, data-driven approach to fitness, differentiating itself from generic or unguided workout plans. It aligns with values of convenience and customization. The brand positioning is functional, focusing on performance, optimization, and personalized planning for physical fitness. # Product Fitbod is a mobile app that creates smart workouts tailored to the user's fitness goals, workout history, and available equipment. The app adapts to the user's workout data to select the next best exercises, reps, and weight. It allows users to focus on the right parts of their body and keeps workouts fresh and varied so they can shape up, slim down, or gain strength without any planning or guesswork. It provides workouts for gyms, homes, or hotels, and it helps make fitness a habit to help users reach their goals. # Visual style The ad uses a clean, modern aesthetic with a focus on the app interface. The editing style uses static shots and smooth transitions. The production quality is polished. The pacing is consistent, around 60 BPM. The cuts are timed to emphasize product actions and features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad presents the concept that workouts are built just for you. - 00:03–00:05 The ad highlights that Fitbod has received 250,000 reviews and is an Apple Editor's Choice. - 00:06–00:08 The ad explains that Fitbod learns from your previous workouts, continuing from the previous concept of building workouts specific to the user. - 00:09–00:11 The ad discusses how Fitbod picks the next best exercises, reps, and weight for the user, building on the 'learns from workouts' concept by describing how the app is helpful. - 00:12–00:14 The ad explains that the user can focus on the right parts of their body, expanding on the benefits of tailored workouts. - 00:15–00:17 The ad states that the app helps keep your workouts fresh and varied, continuing to highlight the benefits of personalized training. - 00:18–00:20 The ad tells the user the app helps them shape up, slim down, or gain strength, showing the benefits of using Fitbod. - 00:21–00:23 The ad says Fitbod allows you to achieve your goals without any planning or guess work, building on the 'shape up, slim down, or gain strength' message by offering simplicity. - 00:24–00:26 The ad states that you can get a workout at your gym, home, or hotel, broadening the value proposition by stating you can workout from anywhere. - 00:27–00:29 The ad encourages the user to make fitness a habit so you can reach your goals, tying together the previous benefits by framing them as something achievable.

# Ad summary This ad features a woman explaining her frustration with free weights at the gym and how the Fitbod app helped her overcome that intimidation and build strength. The ad features a lot of examples of the woman using gym equipment as well as screen recordings of the app. # Brand positioning Fitbod is presented as a fitness app designed to help individuals overcome intimidation and lack of knowledge in the gym, particularly in the free weights section. The brand aims to occupy a space of empowerment and guidance, offering personalized workout plans and demo videos to ensure users feel confident and informed. This approach pushes against the norms of generic workout routines and the intimidating atmosphere often associated with weight training. Fitbod is positioned as both functional, providing structured plans and technique guidance, and emotional, fostering confidence and eliminating the guesswork often associated with strength training. The brand promises to grow with the user. # Product Fitbod is a fitness app that creates personalized workout plans tailored to individual goals and fitness levels. It addresses the intimidation and uncertainty often associated with strength training by providing structured guidance. Users input their goals and the app builds a complete plan with detailed exercise instructions. Each exercise includes a demo video, showing users how to perform the movement correctly, where they should feel it, and the appropriate pace. The app adapts to the user's progress, adjusting workouts as they get stronger, eliminating the need for guesswork and ensuring continuous improvement. According to the ad, Fitbod helps users feel more confident and knowledgeable in the gym. # Visual style The ad has a hybrid feel, combining UGC-style footage with polished commercial elements. The initial scenes have a low-fi feel with poor lighting. The editing style is characterized by quick cuts, creating a fast-paced rhythm. The overall pacing is consistent throughout the ad, with visuals timed to match the rhythm of the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action just get Fitbod. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is doing seated tricep dips with a barbell resting across her lap to add weight. - 00:02–00:04 00:02–00:04 The woman is now sitting at a bench performing bicep curls. The tone is meant to communicate that the weight room used to make her want to cry. This sets up the pain point that will then be addressed by the solution in the rest of the ad. - 00:04–00:11 00:04–00:11 She is shown doing several different workouts with bad form. - 00:11–00:17 00:11–00:17 The woman explains that she was so intimidated she would panic and just go straight to the treadmill. This is a continuation of the pain point addressed in the previous moment. - 00:17–00:21 00:17–00:21 The woman is showing the home screen of the app, which is meant to be a solution to the previously addressed pain point. - 00:21–00:26 00:21–00:26 The woman is shown performing a deadlift with good form, with a demo video in the top right corner. This is meant to be an example of how the app helps people to work out with better form. - 00:26–00:32 00:26–00:32 There are several more quick cuts of the woman using the equipment with good form. This is the build up to the conclusion. - 00:32–00:44 00:32–00:44 The woman concludes the ad by explaining that she walks into the weight room like she owns it and recommends that people get Fitbod. The tone is meant to be encouraging. - 00:45–00:46 00:45–00:46 The Fitbod logo appears.

# Ad summary This ad for Fitbod features a wife who is curious about her husband's increased muscle mass and decreased time at the gym. The husband has been using the Fitbod app and the app has helped him improve his workouts by tracking his recovery and analyzing data to customize his weights and reps. The wife is happy her husband is getting bigger, and he looks incredible. # Brand positioning Fitbod is presented as a fitness app that focuses on optimizing the user's workout by using AI to tailor the workout based on the user's recovery and muscle growth goals. It aims to occupy the space in the consumer's mind that the app is your own personal elite trainer that will track your progress to help reach goals. The app pushes against standard workout routines and is positioned as a functional brand that aims to simplify the user's workout. # Product Fitbod is an AI-powered fitness app that cuts through the fluff and offers custom tailored workout routines based on the user's goals. It is for anyone who wants to optimize their workouts by tracking their recovery and analyzing over 6 billion data points to give them the exact weights and reps they need to trigger muscle growth every single session. This helps avoid plateaus, so the user can have straight progress. The AI in the app evolves as the user gets stronger and swaps exercises so the body never adapts. # Visual style The ad features a hybrid aesthetic with polished commercial mixed with UGC. The ad uses quick cuts and transitions, which creates a fast-paced feel. The editing style helps to keep the viewer engaged with the ad. The BPM is around 120 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman asks what happened to her husband. - 00:01–00:03 The husband states he downloaded Fitbod, and the woman asks if that is wrong, conveying concern and confusion about a possible negative consequence. - 00:03–00:06 The woman comments he is spending less time in the gym, but he's twice as big. This reveals her surprise and leads into the question of how this is possible. - 00:07–00:17 The man explains that Fitbod uses AI to cut out the fluff and tracks his recovery to give him the weights and reps to trigger muscle growth, resolving the question of how this is possible. - 00:17–00:21 The husband continues to explain that Fitbod's workouts avoids plateaus, which leads the woman to ask if he will keep looking like this. - 00:21–00:31 The man states that Fitbod's AI evolves with him. As he gets stronger, the app pushes him harder and swaps exercises so his body never adapts. He compares it to having an elite strength coach in his pocket, that knows his limits. The response highlights Fitbod's continued value for the user. - 00:31–00:33 The woman states she is not complaining because he looks incredible. This communicates that the woman is happy with the results of using the app and reinforces that Fitbod can provide impressive results.

# Ad summary This ad promotes the Fitbod app, a fitness app to help users optimize their workouts. The ad features a bodybuilder working out in the gym, and he claims that he uses the app to optimize his sets, get real progression, and eliminate wasted reps. The ad ends with the bodybuilder telling users to stop guessing and download the app today. # Brand positioning Fitbod is presented as a fitness app designed to optimize workouts and provide real progression for users. The brand promotes a functional approach to fitness, promising efficiency and effectiveness in achieving workout results. It stands out by suggesting that users can avoid guesswork in their training regimens, positioning itself as a solution for those seeking data-driven and optimized workouts. # Product Fitbod is a fitness app designed to optimize workouts. It helps users achieve real progression and eliminate wasted reps. The app is for individuals looking to optimize their workouts by offering optimized sets and a data-driven approach. It addresses the issue of guessing during workouts by providing structured and optimized training plans. The ad encourages viewers to download the app today, highlighting its ability to help users stop guessing and start seeing real results. # Visual style The ad has a polished aesthetic, with high-quality visuals of a muscular man working out in a gym. The editing style is a mix of quick cuts and static shots, with smooth transitions between scenes. The production quality is high, resembling a polished commercial with clear visuals and sound. The pacing is moderate, with cuts timed to emphasize key moments and product features. The audio-visual sync is precise, with voiceover lines and text overlays timed to match the visuals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Fitbod app today! # Point of view - [object Object] # Storyline - 00:00–00:07 A muscular man is shown doing chest exercises at the gym. - 00:00–00:03 The man states that his chest workouts are dialed in with the Fitbod app. - 00:03–00:08 He then highlights the key benefits of using the Fitbod app for his workouts, which includes optimized sets, real progression, and no wasted reps. - 00:08–00:13 The ad then switches to a view of the Fitbod app, showing its interface with several exercises to choose from. - 00:08–00:11 The man tells the audience to stop guessing and download the app today.

# Ad summary This ad for Fitbod features a creator who is over 40 demonstrating the app. She highlights the convenience and value of the AI-powered fitness app, and includes a demonstration of some of the features. # Brand positioning Fitbod positions itself as an AI-powered fitness app that creates personalized workout plans. It is designed for those who want a smart way to train, either at home or in the gym. By creating custom workout plans based on users' goals, fitness levels, and available equipment, it aims to eliminate the guesswork of structured fitness routines. # Product Fitbod is presented as an AI-powered fitness app that creates personalized workout plans based on user-specific goals, fitness levels, and available equipment. The app offers over 1,000 exercises with step-by-step video demonstrations, and guides users through each workout, adapting as they progress. It is designed to remove the guesswork from workout planning, allowing users to focus on consistent training whether they are at home or in the gym. # Visual style The ad has a polished feel with quick cuts. It mixes UGC-style footage with screen recordings from the product. The pacing is quick and the audio-visual sync is timed to the music beats and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Fitbod # Point of view - [object Object] # Storyline - 00:00–00:05 The creator states that people ask her how she's stayed consistent and able to see results with her at-home workouts. This positions her as an authority. - 00:06–00:11 She attributes her consistency to having a plan, introducing Fitbod. This conveys that the brand is the solution. - 00:11–00:16 She expresses that after trying Fitbod, she can already see how it can improve her existing workout plan, signaling the brand's value for both beginners and experienced individuals. - 00:16–00:27 The ad shows the features of the Fitbod app. This is meant to convey the ease of use. - 00:27–00:28 The creator asserts that there's no more guessing what to do next with Fitbod. This positions the brand as a solution to lack of planning. - 00:28–00:47 The ad demonstrates some of the exercises available in the app, while simultaneously highlighting the feature that allows users to see what part of the body is being worked out. This serves as social proof and product demo. - 00:47–00:50 The creator summarizes the value of Fitbod, which is that it removes the guesswork, allowing her to focus on her workouts. This serves as a testimonial. - 00:50–00:57 The ad includes a CTA to download Fitbod whether at home or in the gym. This communicates that it's for everyone.

# Ad summary This ad demonstrates an abdominal workout routine. The routine includes a variety of exercises, such as mountain climbers, crunches, and heel touches. A countdown timer appears to help the viewer keep up with the exercise intervals. # Brand positioning The brand is presented as a fitness resource, providing quick and effective workout routines that can be done at home with minimal equipment. The brand promotes a lifestyle of fitness, discipline, and accessible health. The brand focuses on functional results and targets customers who want to fit exercise into a busy lifestyle. # Product This ad promotes a 3-minute ab workout, demonstrating a quick and effective routine that requires no special equipment and can be done anywhere. It is designed for individuals looking to build a defined core. The routine includes mountain climbers, v-ups, crunches, alternating heel touches, and reverse crunches. Each exercise is performed for 20 seconds. The ad addresses the pain point of time constraints and introduces a simple workout solution to develop a strong core in a minimal amount of time. # Visual style The ad has a polished, commercial aesthetic, filmed in a modern home gym setting with a dark color palette and bright lighting. The editing style uses quick cuts to transition between exercises and static shots to focus on form. The pacing is consistent, with a new exercise introduced every 20 seconds, and the audio-visual sync is well-timed with cuts aligning to the music and voiceover cues. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a demonstration of bicycle crunches. - 00:03–00:05 00:03–00:05: After completing the exercise, a female and male exercise partner give each other a high five. - 00:05–00:07 00:05–00:07: Text overlay introduces the next exercise, mountain climbers, accompanied by a demo video in the top right corner of the screen. - 00:07–00:30 00:07–00:30: The video showcases the demonstration of mountain climbers with an on-screen timer. - 00:30–00:33 00:30–00:33: The female and male end mountain climbers. The video introduces the next exercise, V-Ups, accompanied by a demo video in the top right corner of the screen. - 00:38–00:59 00:38–00:59: V-Ups are performed with an on-screen timer. - 01:00–01:03 01:00–01:03: The female and male end V-Ups. The video introduces the next exercise, crunches, accompanied by a demo video in the top right corner of the screen. - 01:08–01:30 01:08–01:30: Crunches are performed with an on-screen timer. - 01:30–01:33 01:30–01:33: The female and male end crunches. The video introduces the next exercise, alternating heel touches, accompanied by a demo video in the top right corner of the screen. - 01:38–02:00 01:38–02:00: Alternating heel touches are performed with an on-screen timer. - 02:00–02:03 02:00–02:03: The female and male end alternating heel touches. The video introduces the next exercise, reverse crunches, accompanied by a demo video in the top right corner of the screen. - 02:08–02:30 02:08–02:30: Reverse crunches are performed with an on-screen timer. - 02:30–02:33 02:30–02:33: The female and male end reverse crunches. The video introduces the next exercise, bicycle crunches, accompanied by a demo video in the top right corner of the screen. - 02:38–03:00 02:38–03:00: Bicycle crunches are performed with an on-screen timer. The video ends with firework graphics.

# Ad summary A muscular man provides a video demonstration of a high-intensity workout set to music. The suggested routine requires ten rounds of five exercises. # Brand positioning This ad does not explicitly focus on traditional brand messaging, but the man in the video can be perceived as a brand ambassador for physical fitness and perseverance. The ad implicitly positions the brand as aspirational and results-oriented, targeting individuals who value intense workouts and achieving peak physical condition. The brand's core values could be interpreted as strength, discipline, and a relentless pursuit of self-improvement. In this context, the brand pushes against the trend of quick fixes and promotes the functional benefits of challenging exercise. # Product The ad demonstrates a specific high-intensity workout routine. This workout is designed for someone looking to push their physical limits and achieve a high level of fitness. The routine consists of ten rounds of the following exercises: 5 deadlifts combined with overhead presses, 5 plank hops combined with bent-over rows, 5 squats combined with Arnold presses, 5 knee tuck-ins, and 5 jump lunges. Each round is followed by a 60-second rest. The exercises are presented to showcase the routine as a challenging yet effective method for full-body conditioning. The ad addresses the barrier of workout monotony by offering a structured, intense routine that viewers can easily follow. # Visual style The ad has a simple, raw aesthetic, likely filmed in a personal gym. The lighting is basic, and the camera is static, providing a direct view of the workout. Editing consists of straightforward cuts between exercises. The production quality has a UGC feel, emphasizing authenticity over polish. Pacing is moderate, with cuts coinciding with exercise transitions, creating a rhythm that matches the high-energy music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Follow for More ✅ # Point of view - [object Object] # Storyline - 00:00–00:01 The man stands in the center of the frame and stares toward the left, as text overlay introduces the concept: 10 rounds. - 00:01–00:11 The man begins demonstrating the exercises, and text overlay appears to denote the specific exercise. The high energy music adds to the high intensity workout that he is performing, and as he continues to work, he looks directly into the camera. - 00:11–00:21 The man switches to a different exercise with accompanying text overlay and music. Throughout, the high intensity workout is consistent. - 00:22–00:31 The man continues demonstrating exercises, and the energy of the workout continues to be conveyed through his movement and the music. - 00:32–00:44 The man demonstrates the last two exercises in the circuit and the music is still high energy. The perspective is from the demonstrator as he looks into the camera as if he were leading a workout for the viewer. - 00:44–00:46 The demonstrator continues to look at the camera after finishing the round and text overlay asks the viewer to follow for more.

# Ad summary A shirtless, sweaty bodybuilder performs a barbell workout routine, completing 10 rounds of five repetitions for each lift. # Brand positioning The ad features a ripped bodybuilder showing off an intense workout routine. It suggests that the brand is for people who are extremely serious about building strength and achieving peak physical condition. The brand promotes a hardcore fitness lifestyle, and positions itself as a way to push personal limits and transform your body. # Product The product is a workout routine, featuring deadlifts, bent-over rows, overhead back lunges, front squats, overhead presses, and back squats. The routine entails 10 rounds, with five repetitions of each exercise in each round, with a 60-second rest in between each round. The exercises require the use of a barbell with weights and are intended for intense muscle-building. # Visual style The ad has a somewhat polished feel. It is well-lit and features a clear camera angle. The editing involves cuts that are generally timed with the music. It gives off the impression of a serious workout routine. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The camera faces a shirtless, muscular man standing in front of a barbell. - 00:01–00:02 00:01–00:02: On-screen text reads, "10 ROUNDS." This implies that the workout is going to be intense and that it should be done in multiple rounds. - 00:02–00:09 00:02–00:09: The man performs five deadlifts. On-screen text reads, "5 DEADLIFTS." - 00:09–00:14 00:09–00:14: The man performs five bent-over rows. A small inset video in the top right corner shows how the move is properly done. On-screen text reads, "5 BENT-OVER ROWS." - 00:15–00:24 00:15–00:24: The man performs five overhead back lunges. On-screen text reads, "5 OH BACK LUNGES." - 00:24–00:30 00:24–00:30: The man performs five front squats. A small inset video in the top right corner shows how the move is properly done. On-screen text reads, "5 FRONT SQUATS." - 00:31–00:37 00:31–00:37: The man performs five overhead presses. On-screen text reads, "5 OH PRESSES." - 00:37–00:44 00:37–00:44: The man performs five back squats. On-screen text reads, "5 BACK SQUATS." - 00:44–00:47 00:44–00:47: On-screen text reads, "Rest 60 seconds Then Repeat 9 more times." This implies that the viewer is meant to repeat the entire series of lifts ten times.

# Ad summary This ad demonstrates how to modify a standard cable row by moving the arm angle to better target the lats, mid back, and rear delts. # Brand positioning The ad features a woman doing cable rows and wearing a brown workout outfit with "OPYNE" printed on the chest. This subtly promotes OPYNE as a fitness apparel brand that aligns with a dedicated fitness lifestyle. # Product The product featured in the ad is instruction on how to modify a cable row workout using an 85, 45, and 0 degree arm angle to target the rear delts, mid back, and lats, respectively. # Visual style The ad features a simple, UGC-style aesthetic. The editing is straightforward, with clear text overlays and minimal transitions. The production quality is clean and well-lit, giving it a polished feel without being overly produced. Pacing is moderate, with cuts timed loosely to the music. A PIP video is included in the upper-right corner with a similar exercise. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman performing a cable row in a gym. - 00:01–00:05 Text overlay specifies to pull the elbows close to the body for more lats. - 00:05–00:09 Text overlay specifies a 45 degree arm angle for more mid back. - 00:09–00:19 Text overlay specifies an 85 degree arm angle for more rear delts.

# Ad summary This ad demonstrates a lower body workout routine, featuring multiple exercises targeting the glutes. A female demonstrates each exercise, with text overlays indicating the number of reps remaining and calling out each exercise name, shown alongside an animated figure. # Brand positioning The ad does not explicitly mention the brand. However, the visual aesthetic of a home gym with high end equipment implies this brand is aligned with an affluent consumer base. The brand does not explicitly highlight a specific lifestyle and does not mention anything about competitors. # Product The ad does not explicitly mention a specific product. The overall focus is on a lower body workout routine to target the glutes, using items like dumbbells, a weight bench, and a home gym. The ad implicitly suggests the need for gym equipment to recreate the workout. The workout includes five different exercises: bench glute kickbacks, sumo squats, romanian deadlifts, goblet squats, and hip thrusts. The video demonstrates the full workout by showing how many reps and rounds should be completed for each exercise. # Visual style The ad is very fast-paced, with a shot change every 2-3 seconds. Quick cuts match the rhythm of the music track. The video has a UGC feel, and the setting is in what appears to be a home gym. There is upbeat background music, with the occasional sound effect from weights. The ad is high end production because it includes the animated stick figure. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman in workout clothes is kneeling on a weight bench. She is performing glute kickbacks using a dumbbell. - 00:02–00:03 00:02–00:03 The woman stands up, followed by a text overlay that shows the next exercise to be performed. - 00:03–00:07 00:03–00:07 An onscreen countdown begins and goes from 5 to 1. This adds anticipation and prepares the viewer for the start of the workout. - 00:07–00:31 00:07–00:31 The woman then performs sumo squats while holding a dumbbell. A timer counts down from 20 reps, and a stick figure animation highlights the glute muscles being targeted. - 00:31–01:01 00:31–01:01 The woman is shown taking a 10 second break. A screen appears showing the next exercise to be performed. - 01:01–01:31 01:01–01:31 The woman transitions to the third round and performs romanian deadlifts, with a timer counting down from 20. The animated figure continues to highlight the glute muscles targeted in this exercise. - 01:31–02:05 01:31–02:05 She is shown taking another 10 second break, followed by a screen showing the next exercise to be performed. - 02:05–02:31 02:05–02:31 The woman performs goblet squats, with a timer counting down from 20. - 02:31–03:00 02:31–03:00 She is shown taking another 10 second break, followed by a screen showing the next exercise to be performed. - 03:00–03:30 03:00–03:30 The woman performs hip thrusts using a dumbbell, with a timer counting down from 20. - 03:30–04:00 03:30–04:00 She is shown taking another 10 second break, followed by a screen showing the next exercise to be performed. - 04:00–04:59 04:00–04:59 The woman performs bulgarian split squats on her right leg, using dumbbells. A timer counts down from 20. - 04:59–05:57 04:59–05:57 The woman performs bulgarian split squats on her left leg, using dumbbells. A timer counts down from 20. - 05:57–05:59 05:57–05:59 The woman stretches and completes the workout.

# Ad summary This ad presents a before-and-after scenario where a husband notices significant positive changes in his wife's physique and suspects she's using weight loss medication. Through dialogue, it's revealed that her transformation is due to using the Fitbod app, which provides personalized workout plans. The ad emphasizes the app's convenience, effectiveness, and accessibility, positioning it as a smarter, cheaper, and more portable alternative to a personal trainer, offering a free trial to encourage sign-ups. # Brand positioning Fitbod is presented as a tech-forward fitness solution that personalizes workout plans for users, positioning itself as a smart and convenient alternative to traditional personal training. The brand emphasizes accessibility, suggesting its app is more affordable and readily available ('in her pocket every time she walks into the gym'). Fitbod aims to occupy a space in the consumer's mind as an intelligent and adaptive workout companion. The brand adopts a functional and modern tone, focusing on the personalized workout, guidance, and data-driven progress tracking rather than relying on emotional appeals. # Product Fitbod is a fitness app designed to provide users with personalized workout plans. As shown in the ad, users can select muscle groups for the app to focus on during workouts, building customized programs that adapt as the user gets stronger. The app offers features like tracking overall strength and benchmark lifts. Fitbod is intended for anyone looking to optimize their workouts and achieve specific fitness goals efficiently. The ad emphasizes that Fitbod eliminates time wasted on random workouts by offering a structured, personalized program. A key USP is its ability to automatically adjust the workout plan as the user's strength increases. It is described as a cheaper and more accessible alternative to a personal trainer. # Visual style The ad has a UGC (user-generated content) feel with a mix of casual indoor shots and gym environments. The editing style combines quick cuts of workout scenes with static shots of the app interface. The production quality appears polished but not overly stylized, creating a sense of authenticity. The pacing is moderate with several cuts per minute to maintain interest. Visuals generally sync with the audio, especially when showcasing the app features. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman doing rope exercises, viewed from the side at medium range. The man questions what happened to his wife. The intention here is to create initial curiosity, drawing the viewer in with a question about a transformation. - 00:01–00:03 00:01–00:03 The perspective shifts to a woman using her phone while seated on gym turf, ear buds in. She explains that she downloaded Fitbod. The intention here is to provide the inciting action of downloading the app to improve her health. - 00:03–00:05 00:03–00:05 The husband relays how his wife is down 20 pounds in two months. He implies something must be going on for his wife to drop so much weight in a short amount of time. The intention here is to demonstrate shock from the husband and present an early benefit of the product. - 00:05–00:08 00:05–00:08 The husband admits that he thought she secretly got on GLP-1s. The intention here is to demonstrate shock from the husband and further showcase how well the product works and reduce the need for medication. - 00:08–00:12 00:08–00:12 The wife responds that it is only her, the gym, and a workout plan built specifically for her goals. She displays the Fitbod app on her phone. The intention here is to clarify the reason for her fitness progress, positioning Fitbod as the key to success. - 00:12–00:14 00:12–00:14 The man questions how that is even possible in two months. The intention here is to build credibility by expressing incredulity. - 00:14–00:17 00:14–00:17 The wife responds that she stopped wasting time on random workouts. The intention here is to address a viewer pain point of random or ineffective workout programs. - 00:17–00:23 00:17–00:23 The wife presents how Fitbod builds her a personalized program, tells her exactly what to do, and automatically gets harder as she gets stronger. The intention here is to demonstrate the product's key features and how they function. - 00:23–00:25 00:23–00:25 The wife presents how she never has a wasted session. The intention here is to imply the product always gives you a good workout. - 00:25–00:27 00:25–00:27 The husband asks if the app is basically a personal trainer. The intention here is to help the user understand that the app is similar to a personal trainer. - 00:27–00:31 00:27–00:31 The wife clarifies it's smarter, cheaper, and in her pocket every time she walks into the gym. The intention here is to further distinguish the product as better than a personal trainer. - 00:31–00:33 00:31–00:33 The husband assumes it must be expensive. The intention here is to have the man present a possible barrier to purchase of the product. - 00:33–00:35 00:33–00:35 The wife closes by offering that you can get started free for 7 days, and the husband responds that he is downloading it right now. The intention here is to drive product sign ups by removing a potential purchase barrier. - 00:35–00:37 00:35–00:37 The ad ends with the Fitbod logo and tagline 'Built For Better'.

# Ad summary The ad presents a humorous scenario where a husband suspects his wife of using weight loss drugs due to her rapid transformation, but it turns out she's been using the Fitbod app, which personalizes workouts, tracks progress, and adapts to her fitness level, providing a convenient and effective fitness solution. # Brand positioning FITBOD is presented as an innovative fitness solution that helps users achieve their fitness goals through personalized workout plans. The brand occupies a space in the consumer's mind as a smarter, cheaper, and more accessible personal trainer option, as it is available in her pocket every time she walks into the gym. It aligns with the values of effective, targeted fitness and pushes against the norm of time-wasting, random workouts. The brand positioning is both functional, offering performance and simplicity, and emotional, providing a sense of empowerment and achievement. # Product FITBOD is a personalized workout plan app that creates custom programs tailored to the user's goals. It's designed for individuals who want to optimize their gym sessions and achieve results efficiently. The app builds a personalized program, tells the user exactly what to do, and automatically adjusts the difficulty as they get stronger. Key features include targeted muscle group workouts, strength score tracking, and workout planning based on the user's goals. FITBOD addresses the purchase barrier of cost by offering a cheaper alternative to a personal trainer and a free 7-day trial. It is worth trying or buying because it ensures no wasted sessions and provides a smarter approach to fitness, resulting in effective progress and better results. # Visual style The ad has a polished commercial aesthetic with elements of UGC, creating a hybrid feel. The editing style combines quick cuts and static shots to maintain a consistent pacing, syncing with the voiceover and music. The overall visual style is clean and modern, with a focus on showcasing the product in various environments and use cases. The pacing is moderate, with approximately 8 CPM (cuts per minute). # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can get started free for 7 days. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 At the beginning of the ad, a man questions what has been done to his wife, implying a significant change in her physique. - 00:01–00:03 The woman answers that she downloaded Fitbod and then asks if something is wrong, indicating that the app is responsible for the change. - 00:04–00:05 The man expresses disbelief and notes that she is down 20 pounds in two months. - 00:05–00:07 The man reveals he suspects that his wife secretly started using GLP-1s. - 00:08–00:11 The woman denies that she used weight loss drugs, explaining that it's just her, the gym, and a workout plan. - 00:11–00:12 The woman adds that the workout plan is built specifically for her goals. - 00:12–00:14 The man questions how such a transformation is even possible in two months, expressing his amazement. - 00:14–00:16 The woman states that she stopped wasting time on random workouts. - 00:16–00:23 The woman explains that Fitbod builds her a personalized program, tells her exactly what to do, and automatically gets harder as she gets stronger, highlighting the app's key features and benefits. - 00:23–00:25 The woman states that she never has a wasted session, underscoring the app's efficiency and effectiveness. - 00:25–00:26 The man acknowledges that Fitbod is basically a personal trainer. - 00:26–00:30 The woman agrees and adds that it’s smarter, cheaper, and in her pocket every time she walks into the gym, emphasizing its value. - 00:30–00:32 The man expresses concern about the cost, suggesting that Fitbod must be expensive. - 00:32–00:34 The woman promotes the offer and states that you can get started free for 7 days, lowering the barrier to entry. - 00:34–00:35 The man responds by saying he's downloading it right now, illustrating the ad's call to action.

# Ad summary This ad promotes the Fitbod app, showcasing its ability to guide and track workouts. The ad features a muscular man using the app to track his back workouts in the gym. He highlights how the app logs every set and rep, building progress into each session, encouraging viewers to download the app. # Brand positioning Fitbod is presented as a functional tool that empowers users to optimize their workout routines through data-driven guidance. The brand positions itself as a workout partner that is designed to help fitness enthusiasts keep track of their workouts with ease and efficiency. The brand aligns with values of precision, progress, and achievement. By promising logged sets, reps, and built-in progress tracking, Fitbod ignores the norm of generic fitness advice and embraces the emotional pull of quantified self-improvement. # Product Fitbod is a workout app designed to guide and track workouts. It is for fitness enthusiasts of any age and fitness level who desire to optimize their training and track progress. The app logs every set and rep, building progress into each session, which is a USP highlighted in the ad. A mobile screen is shown, depicting a list of exercises including Dumbbell Row, Lat Pulldown, Cable Row, Bent Over Barbell Row, Hammerstrength High Row, Hammerstrength Iso Row, and Machine Row. For each workout, it provides sets, reps, and weight to lift. The ad is telling the viewer that this product is worth trying or buying because it helps track workouts and shows the viewer the plan and progress. # Visual style The ad features a hybrid aesthetic, combining a polished commercial look with a UGC feel, which is intended to convey the tone of a real user testimonial. The editing style includes static shots and smooth transitions. The production quality is high-end but maintains a relatable vibe. The pacing is consistent throughout the ad. Audio and visual elements are synced, with text overlays highlighting key benefits as they are mentioned in the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download it today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a muscular man performing back workouts on various machines in the gym. The voiceover highlights how using the Fitbod app has been a "game changer" for guiding and tracking his back workouts. This sets the stage by presenting the product as transformative in the user’s workout experience, spoken from the perspective of a satisfied user. The tone is enthusiastic and testimonial-like. - 00:07–00:10 00:07–00:10 The screen shows a display of the Fitbod app, revealing the workout plan and exercise routine to follow. The voiceover claims that every set is logged, every rep is accounted for, and progress is built into every session, spoken from the perspective of the brand. The tone is informative and promotional, continuing the narrative by showcasing the app’s functionalities. - 00:10–00:11 00:10–00:11 The ad concludes by urging viewers to download the app today. This is the brand’s direct call to action to prompt immediate engagement and adoption, spoken from the perspective of the brand. The tone is direct and promotional, completing the narrative with a clear next step for the viewer.

# Ad summary This ad for the Ladder fitness app, which features a fitness creator in a gym, shows how the app can provide structure, track your progress, and help you stay consistent. # Brand positioning Ladder is presented as an app that helps users achieve their fitness goals by providing structure, expert guidance, and progress tracking. The brand aims to occupy a space in the consumer's mind as a reliable partner for achieving personal fitness milestones. It promotes values of consistency, dedication, and self-improvement, aligning with a lifestyle focused on health and wellness. The brand pushes against the notion of quick results, focusing instead on steady, incremental progress, and is functional by helping the user track progress and choose workouts, as well as emotional by instilling confidence. # Product Ladder is a fitness app that helps users structure and track their workouts. It is designed for individuals who are committed to fitness and are looking for a way to stay consistent and motivated. The app provides expert guidance, tracks progress, and helps users stay focused on the process rather than just the results. Ladder helps to remove barriers to consistent training by providing a structured plan. The app allows users to log sets, track exercises, and monitor progress. # Visual style The ad has a UGC feel with a mix of static and quick cuts. The production quality is polished but maintains a raw, authentic feel. There are no consistent visual motifs. The pacing is medium, with cuts timed to the music. The editing enhances the natural flow of the workout routine. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a POV shot of someone walking into a gym. The message is intended to capture the viewer’s attention by hinting at the feeling of finally understanding what to do in the gym. The audience experiences this from the point of view of a potential gym-goer who is about to use a helpful tool. The tone is light and relatable. - 00:02–00:03 00:02–00:03 The camera shows a screen recording of the Ladder app. The message is intended to show the Ladder app helps users with the workout, including warming up, phase of effort, weight, and sets. The viewer experiences this from the Brand perspective, as it features the mobile app product. - 00:03–00:10 00:03–00:10 The camera follows a woman performing squats and deadlifts with weights. The message here is to show how the Ladder app can be integrated into a workout routine, helping users track and measure their progress. The viewer experiences this from the Customer perspective, as the individual uses the app while working out. This visual demonstration continues the narrative by showing the real-world application of the app. - 00:10–00:28 00:10–00:28 The woman is then shown using various weight machines and a stair stepper. This showcases the versatility of the app across different types of exercises and equipment. This expands on the narrative by showing a more comprehensive fitness routine. The perspective is primarily Brand, showing a variety of workout activities made easier with the help of the app. - 00:28–00:30 00:28–00:30 The shot switches to show the app displaying results with celebratory graphics. The message is to show the app’s ability to track and display workout results and achievements. The perspective is Brand, reinforcing the value of using the app to monitor progress and celebrate milestones. This visual reinforces the app's value proposition, showing clear results and incentivizing continued use.

# Ad summary This ad compares two slightly different variations of the deadlift exercise to help viewers understand which one to use to better target specific muscle groups. # Brand positioning The brand in this ad presents itself as a source of information and education for people interested in working out and improving their health. They do not showcase any other product except for the movements done by the talent and are implied to be knowledgeable on exercise movements. The overall tone is one of empowerment through information. There is no overt brand voice here—the focus is on movement and education. # Product The advertised product is an educational video that provides instructions for performing deadlift exercises and differentiates the stiff-legged deadlift (SLDL) from the Romanian deadlift (RDL). The purpose of the video is to inform viewers on the differences between the two movements and clarify which one targets specific muscle groups to help optimize the viewer's workout. # Visual style The ad has a polished, informative feel, with a clean visual style and clear demonstrations. The editing style includes quick cuts and animated overlays to emphasize key points. The production quality is high, with well-lit shots and a focus on clarity. The pacing is moderate with a BPM that keeps the viewer engaged without feeling rushed. The cuts and animations are timed to the music, enhancing the overall impact of the video. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a split screen showing two slightly different movements that appear related. - 00:01–00:03 00:01–00:03: The camera zooms in and focuses on the legs and feet of the talent, highlighting the difference between the leg positions. - 00:03–00:13 00:03–00:13: The video alternates between the two movements while adding animated overlays to highlight the muscles being engaged during each version. - 00:13–00:21 00:13–00:21: The video adds a screen recording of a graphic to show that the Romanian deadlift targets the glutes, while the stiff-legged deadlift is for the hamstrings.

# Ad summary A man demonstrates a lower body workout using different types of weights. He ends the video encouraging viewers to follow for more. # Brand positioning This ad is for an athletic trainer to promote his fitness training. The brand aims to position itself in the consumer's mind as a trainer who understands the importance of leg day. The visual tone promotes strength and hard work. # Product This ad promotes the trainer's fitness training. The trainer shows a lower body workout that helps grow the glutes and quads. Exercises used in the video are weighted lunges, weighted squats, and weighted sumo squats. The trainer specifies the sets and reps for each workout. # Visual style The ad has a polished feel. The editing has quick cuts. The video is shot in a brightly lit indoor gym. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Follow for More ✅ # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The video begins with the trainer standing facing forward showing off his legs. - 00:01–00:05 00:01–00:05 The video shows the trainer doing weighted lunges. Onscreen text shows the sets and reps for the workouts. - 00:05–00:09 00:05–00:09 The video shows the trainer doing another set of weighted lunges, as well as an app screen showing the workout. - 00:09–00:17 00:09–00:17 The video shows the trainer doing weighted squats. Onscreen text shows the sets and reps for the workouts. - 00:17–00:21 00:17–00:21 The video shows the trainer doing weighted sumo squats. Onscreen text shows the sets and reps for the workouts. - 00:21–00:23 00:21–00:23 The trainer stands facing forward showing off his legs and encouraging viewers to follow for more.

# Ad summary This ad promotes Fitbod, a fitness app that provides users with personalized workout plans. A woman describes her intimidation by the free weights area in the gym. Then she states she found Fitbod and it gives her an entire plan, a demo video, and shows her exactly how to perform the exercise. The ad shows her performing a variety of weight-lifting exercises with good form and confidence. # Brand positioning Fitbod is presented as a fitness app designed to make weightlifting and strength training more accessible and less intimidating, particularly for women. The brand promises structured workout plans tailored to individual goals, complete with demo videos to ensure proper form and technique. Fitbod pushes against the common anxieties of navigating the gym and the free weights area, especially for those who may feel clueless or intimidated. The brand positions itself as a functional solution, providing clear guidance and structure to overcome these barriers and achieve fitness goals. # Product Fitbod is a fitness app designed to build users a complete plan by putting in their goals. It includes demo videos that teach the user how to do the exercise correctly and where they should feel it, along with how fast to move. According to the ad, Fitbod grows with the user the more they train, because it adjusts and is built for better. # Visual style The ad has a hybrid aesthetic that combines elements of UGC and polished commercial styles. The editing style includes quick cuts and a moderate pacing. Many of the shots are centered, well-lit, and medium framing. The shots appear to be filmed on a phone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Just get Fitbod. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad starts with the text "POV: You stopped feeling embarrassed in the gym" with an image of a woman doing tricep dips in the gym. - 00:02–00:18 00:02–00:18: A woman states that she doesn’t think people understand how scary the free weights area is when you are a woman. She says she wanted to strength train so bad but had no idea what she was doing, her form was all over the place, and she was piecing together random workouts and praying they did something. She was so intimidated that she would walk in, panic, and go straight to the treadmill. - 00:18–00:22 00:18–00:22: The woman states that she found Fitbod. The ad displays a shot of the Fitbod app on a phone screen. She states that you put in your goals and it builds you a complete plan. - 00:22–00:27 00:22–00:27: The woman explains that every single exercise has a demo video, so you know exactly how to do it, where you should feel it, and how fast to move. - 00:27–00:33 00:27–00:33: She says that there is no more guessing and no more feeling clueless; the more you train, the more it adjusts; it literally grows with you. - 00:33–00:46 00:33–00:46: The woman says that now she walks into the weight room like she owns it, she’s hitting goals that she never thought were possible, her strength goes up every single week, and she feels the best she’s felt in years. She concludes the ad with the statement, "If the weight room has ever intimidated you, seriously, just get Fitbod. It changed everything for me."

# Ad summary This ad features a woman in a gym performing a dumbbell row to show the engagement of the back and shoulder muscles when using the product. Arrows point to the back and shoulder muscles when they are in use and turn from red to green to show the position of the muscles throughout the workout. A screenshot of an app showing the exact exercise is overlaid into the video to show where to find this exercise. # Brand positioning The brand is presented as a provider of high-end, professional-grade fitness equipment, positioned for serious athletes and fitness enthusiasts. The brand clearly prioritizes performance and precision. The brand's equipment caters to users who are deeply invested in optimizing their workouts, tracking their progress, and achieving specific fitness goals. The brand aligns with a lifestyle centered around dedicated training and continuous self-improvement. # Product The product shown is a dumbbell, presumably part of a broader range of gym equipment offered by the brand. The dumbbell is used in a demonstration of a dumbbell row exercise. The dumbbell has a rod that appears to have a glowing feature. The advertisement focuses on highlighting muscle engagement during the exercise. An app showing a database of exercises is also advertised. # Visual style The ad has a polished, professional aesthetic, utilizing studio lighting to create a clear and focused presentation. The editing involves static shots with smooth transitions and graphical overlays. The visuals are timed to the background music, creating a cohesive audio-visual experience. The cuts are timed to the beat of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The visuals highlight the movement of a dumbbell being used in a dumbbell row exercise. - 00:02–00:05 The visuals show the user touching the gym equipment, highlighting the placement of the body during the exercise. - 00:05–00:09 The user performs the exercise as arrows point to the back and shoulder muscles. - 00:09–00:17 The exercise is shown as the arrows change color to denote the muscles that are in use as the exercise is performed. - 00:17–00:22 The video has an overlay that shows the exact exercise in the brand's app.