How DRMTLGY Advertises on Meta

# Ad summary This image ad for DRMTLGY features a mock receipt with the brand name at the top and the words 'Memorial Day Sale' and the date. Below the text are listed the products and discounts. # Brand positioning DRMTLGY is positioned as a modern skincare brand offering dermatologist-developed products. The brand promotes transparency by showing prices and discounts. By advertising with a Memorial Day sale, it aims to connect with consumers seeking deals and affordable skincare solutions during the holiday season. The focus on a no-code-needed discount highlights simplicity and ease of purchase, appealing to customers who value convenience. # Product The ad features three DRMTLGY products: Universal Tinted Moisturizer SPF 46, Luminous Eye Corrector SPF 41, and Retinol Body Lotion. The Universal Tinted Moisturizer SPF 46 provides sun protection and light coverage, suitable for daily use. The Luminous Eye Corrector SPF 41 targets the under-eye area, reducing dark circles and providing sun protection. The Retinol Body Lotion aims to improve skin texture and tone all over the body. All three products are presented with individual prices and discounted prices, showcasing affordability and value. This encourages customers to try or purchase multiple products, emphasizing the potential benefits of a complete DRMTLGY skincare routine. # Visual style The ad has a clean, direct visual style, using a receipt motif for a straightforward, promotional presentation. The production quality appears professionally designed, with a focus on clarity and ease of reading. The background is soft and decorative, but the foreground receipt is clear and concise. # Hooks Headline: MEMORIAL DAY SALE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a mock retail receipt with the brand DRMTLGY listed at the top, which immediately establishes the brand and hints at a straightforward, transactional promotion. The message conveys brand awareness, providing a clear and direct view. - The next beat details the "Memorial Day Sale," including the date, followed by a clear list of products and their prices. This section indicates a promotional offer, giving the customer immediate price and sale awareness. - The ad concludes with the final discounts, a QR code, and the brand's website, which tells the audience about savings and gives them a direct call to action to make it easier to purchase. This final message aims to drive immediate action through convenience and savings.

# Ad summary This image ad showcases DRMTLGY's Universal Tinted Moisturizer SPF 46, highlighting its restock. The ad features close-up shots of the product and tinted moisturizer dripping from the pump, emphasizing its availability and formulation. # Brand positioning DRMTLGY positions itself as a provider of medical-grade skincare, suggesting a science-backed, effective approach to beauty. The brand aims to occupy a space in the consumer's mind as a reliable and advanced skincare solution. The name itself and the emphasis on 'medical grade' indicate a focus on functional performance and dermatological expertise, appealing to customers who prioritize visible results and trust in scientific validation over emotional or lifestyle-based branding. # Product The product is DRMTLGY's Universal Tinted Moisturizer SPF 46. It is a skincare product that combines the benefits of a moisturizer with a tint for color correction and sun protection. The product is packaged in a white bottle with a pump dispenser. The intended user is someone looking for a simple, all-in-one solution for daily skincare, offering hydration, light coverage, and sun protection in one product. The product's USP is its universality and SPF 46 protection. The ad does not specify occasions of use or address particular purchase barriers, but emphasizes the restock, implying high demand and customer satisfaction. # Visual style The ad has a clean, minimalist visual style with a focus on product presentation. The production quality is high, with studio-shot lighting and a neutral background. The color palette is muted with shades of white, beige, and rose gold. The typography is clean and legible. Overall, the style is modern and sophisticated, aiming to convey a sense of quality and efficacy. # Hooks Headline: BACK IN STOCK # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the announcement that the DRMTLGY Universal Tinted Moisturizer SPF 46 is 'BACK IN STOCK'. This creates a sense of urgency and excitement, suggesting the product is highly sought after. The brand is letting the customer know that a previously unavailable product is now accessible. - The ad then focuses on visuals of the product itself, including a close-up of the tinted moisturizer dripping from the pump. This demonstrates the texture and color of the product, allowing the customer to visually assess its suitability for their skin. The brand is showcasing the product and inviting the customer to consider its appeal. - The product packaging is displayed prominently, showing the DRMTLGY branding and 'MEDICAL GRADE SKIN CARE' tagline. This reinforces the brand's identity and emphasizes the product's quality and efficacy. The brand is presenting itself as a trusted source for skincare solutions.

# Ad summary This ad highlights the DRMTLGY Luminous Eye Corrector SPF 41 as an alternative to traditional concealers. It emphasizes the product's ability to correct dark circles, brighten the skin, and hydrate with SPF 41 in one pump. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand offering advanced solutions for skin concerns. The brand positions itself as a provider of effective skincare that combines correction, brightening, and hydration with SPF protection, all in one product. It targets consumers looking for high-quality, scientifically-backed solutions that simplify their skincare routine while addressing specific issues like dark circles. # Product The DRMTLGY Luminous Eye Corrector SPF 41 is a skincare product designed to correct dark circles, brighten the under-eye area, and hydrate the skin. It comes in a pen-like applicator with a pump mechanism for easy dispensing. The product is formulated with SPF 41 to provide sun protection, and it aims to replace the need for traditional concealers by offering multiple benefits in one application. The key selling point is its ability to correct, brighten, and hydrate with SPF 41 all from one pump, addressing common concerns about concealers creasing or lacking skincare benefits. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The lighting is soft and even, highlighting the texture and color of the product. The background is simple and uncluttered, drawing attention to the product and its various shades. The overall style is polished and professional, conveying a sense of quality and sophistication. # Hooks Headline: Retire the Concealer. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a challenge to rethink the role of concealers, suggesting they often crease despite their intended purpose. The brand is setting up the audience to be more receptive to an alternative by highlighting a common frustration with existing solutions. - The ad presents DRMTLGY's Luminous Eye Corrector SPF 41 as a solution that corrects dark circles, brightens, and hydrates with SPF 41, all in one pump. The brand introduces its product as a multi-functional alternative that addresses the shortcomings of traditional concealers. - The ad shows four product applicators with different shades of the product dispensed, demonstrating the product's availability in multiple skin tones. The brand is expanding the appeal to a broader audience by visually showcasing the product's range of shades, implying inclusivity.

# Ad summary The ad features a woman holding a DRMTLGY eye corrector and addresses the problem of dark circles under the eyes, offering a solution with a discount for Memorial Day. # Brand positioning DRMTLGY is presented as a solution-oriented skincare brand. The ad promotes the brand by addressing specific customer concerns, such as dark circles, and positioning itself as a go-to for effective and simple skincare solutions. The brand aligns with a lifestyle of convenience, as highlighted by the phrasing 'ultimate hack for lazy girls,' suggesting that it caters to individuals seeking practical and efficient skincare routines. # Product The product is DRMTLGY's Luminous Eye Corrector, designed to address dark circles. It is presented as an 'ultimate hack for lazy girls' indicating ease of use and quick results. The product aims to solve the problem of dark circles and is featured in a stick applicator. The ad also addresses the purchase barrier by offering a 26% discount for Memorial Day, emphasizing a limited-time offer to encourage immediate purchase. # Visual style The ad has a clean and direct visual style, likely shot on a phone, with a focus on showcasing the product and addressing customer queries. The production quality appears to be casual, resembling user-generated content, which helps to establish authenticity. The image features natural lighting and minimal image treatment, aiming for a relatable and trustworthy aesthetic. The typography is integrated through a speech bubble and overlaid text to convey key messages, enhancing scannability in the feed. # Hooks Headline: Is DRMTLGY really worth the hype? # Benefits - [object Object] # Features - [object Object] # Call to action Grab it! # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a comment from a user, JacquelineThng, asking 'Is DRMTLGY really worth the hype?' This introduces the question of product effectiveness from a customer's perspective, setting the stage for addressing skepticism about the brand's claims. - The next beat features a testimonial from someone who claims, 'I cannot live without their Luminous Eye Corrector,' immediately answering the initial question. This is from the perspective of a customer who loves the product. - The ad then reiterates the product's benefit by calling it 'the ultimate hack for lazy girls with dark circles,' further clarifying who the product is for and what it achieves. This is from the brand's point of view. - The ad concludes with a call to action, 'Plus, it's 26% OFF right now for Memorial Day, so you better grab it!' which introduces urgency and encourages immediate purchase. This is from the brand's point of view and intended to drive sales.

# Ad summary This image ad features DRMTLGY's Retinol Body Lotion, using social proof by showcasing positive tweets to build credibility and address price concerns, alongside highlighting the product's benefits for improving skin texture and appearance. # Brand positioning DRMTLGY is positioned as a medical-grade skincare brand that combines scientific expertise with consumer skincare needs. The brand is presented as a solution for targeted skin concerns by offering advanced formulations. The use of terms like 'medical grade' aims to instill confidence in the brand's efficacy and trustworthiness, suggesting it adheres to higher standards of quality and rigor than typical over-the-counter skincare brands. The brand's approach appears to be functional, targeting consumers seeking tangible results through scientifically backed formulations. # Product DRMTLGY's Retinol Body Lotion is presented as a solution to soften skin and diminish the appearance of uneven skin, stretch marks, and dark spots. It comes in a black squeeze tube with gold accents. The lotion is presented as effective for improving skin texture and appearance. The ad addresses a potential purchase barrier, price, by showcasing a tweet and a limited-time offer and highlighting the product's ability to deliver liquid gold results for crepey skin. # Visual style The ad has a UGC (user-generated content) feel. The layout combines a product shot with overlaid screenshots of social media posts to leverage social proof. The image treatment is clean, with soft focus and natural lighting. The typography is simple and legible. The visual style is intended to be authentic and trustworthy, simulating the kind of content one might find organically on a social media feed. # Hooks Headline: I want to try DRMTLGY's Retinol Body Lotion but it's too expensive:/ # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad presents a tweet from a user expressing a desire to try DRMTLGY's Retinol Body Lotion but noting that it's too expensive. This introduces a common customer concern regarding product price. The perspective is from a potential customer who is interested in the product but hesitant due to its cost. - Next, the ad displays a tweet from another user announcing that there is a limited time offer with 26% off for Memorial Day and recommending the product as liquid gold for 'turkey neck + crepey skin'. This counters the initial price concern. This is told from the point of view of a satisfied customer. - The ad shows the product positioned prominently alongside claims that it softens skin and diminishes the appearance of uneven skin, stretch marks, and dark spots. This highlights the lotion's key benefits. The point of view is from the brand DRMTLGY.

# Ad summary This social media ad features a flat lay of the DRMTLGY Needle-Less Growth Factor Serum. The ad integrates social proof by featuring a screenshot of a Tweet from a user mentioning they can't afford Botox and a reply from another user recommending the advertised serum, mentioning a 26% off deal for Memorial Day. # Brand positioning DRMTLGY (Dermatology) positions itself as a brand that is rooted in science and offers solutions for skin rejuvenation and anti-wrinkle. The brand carves a niche for itself by presenting skincare as medical-grade, suggesting a high level of efficacy and precision. The name itself, DRMTLGY, mimics the appearance of the word "Dermatology" so that customers will automatically associate the brand with medical-grade skin care. By offering accessible yet scientifically-backed products, DRMTLGY caters to consumers who seek reliable results and high-quality skincare. # Product DRMTLGY's Needle-Less Growth Factor Serum is a skincare product designed to rejuvenate skin with anti-wrinkle growth factors. It aims to offer an alternative to invasive procedures like Botox, positioning itself as the next best thing. The product is packaged in a dark bottle with a pump, emphasizing its easy application. Each bottle contains 1 fl oz / 30 ml of serum. The ad also indicates that the serum has saved customers money, implying that it is a cost-effective solution compared to professional treatments. Furthermore, there is a limited-time offer of 26% off for Memorial Day, incentivizing immediate purchase. # Visual style The ad adopts a visually clean and organic aesthetic that appears native to social media. The production quality of the photograph is highly polished, with attention to detail in the flat lay arrangement. The color grading is bright and airy. The inclusion of social media screenshots, like a Tweet, creates a platform-native feel, enhancing scannability in the feed. # Hooks Headline: I can't afford Botox anymore, anyone know of a good alternative? 🤨 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting the DRMTLGY Needle-Less Growth Factor Serum against a soft, textured background, implying a focus on skincare and beauty. This is included to immediately draw the viewer's attention to the featured product. The audience is experiencing it from the brand's perspective. - The ad includes a screenshot of a Tweet exchange about alternatives to Botox, positioning DRMTLGY as the next best thing. This shows the product being recommended by other users. The audience is experiencing it from the perspective of a potential customer seeking cosmetic solutions. - The final part of the ad includes a callout for a 26% off deal for Memorial Day, meant to incentivize a purchase from the brand. The audience is experiencing it from the brand's perspective.

# Ad summary This ad features DRMTLGY's Needle-Less Growth Factor Serum. It highlights the potential for the serum to restore fullness and the smooth, youthful skin you've lost due to rapid weight loss, specifically mentioning the term 'Ozempic face'. It incorporates before and after images to showcase improvements in skin firmness and texture within 12 weeks, based on a clinical trial. # Brand positioning DRMTLGY is presented as a results-driven skincare brand focused on scientific efficacy. By highlighting clinical results and expert formulations, DRMTLGY positions itself as a solution for those seeking visible improvements in their skin's health and appearance. The brand addresses specific aesthetic concerns, such as reversing the effects of rapid weight loss on the face, suggesting an awareness of current beauty trends and a commitment to providing targeted skincare solutions. The brand emphasizes the product's ability to restore a youthful look, aligning with an emotional desire for maintaining or regaining vitality. # Product The featured product is DRMTLGY's Needle-Less Growth Factor Serum, formulated to rejuvenate skin with anti-wrinkle growth factors. It is designed to address the loss of fullness and smoothness in skin, particularly after rapid weight loss, aiming to improve the look of firmness and texture. The serum is presented as a non-invasive alternative to traditional needle-based treatments. It is packaged in a black bottle with a metallic bronze pump and cap. The advertisement claims the serum is clinically shown to improve skin texture in less than 12 weeks, which helps address potential purchase barriers by offering assurance of the product's effectiveness. # Visual style The ad has a clean, clinical aesthetic with a focus on product efficacy. The visuals emphasize scientific backing and visible results through before-and-after images. The overall style mimics a high-end skincare product shot in a controlled studio environment. # Hooks Headline: Reverse 'Ozempic Face' Now # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a problem statement from the brand, highlighting how rapid weight loss can age your face. This sets the stage by identifying a specific concern that the target audience may have. - Next, the brand introduces the DRMTLGY serum as a solution, stating that it helps restore fullness and the smooth, youthful skin you've lost. This transitions into showcasing the product's purpose and benefits. - The brand presents visual evidence with before-and-after images that show improvements in skin firmness and texture after 12 weeks of use. This reinforces the product's effectiveness with a visual demonstration. - The brand provides a claim that the results are clinically proven to improve the look of firmness and texture in less than 12 weeks, building trust and credibility through scientific backing. This provides the audience with a sense of assurance.

# Ad summary This image ad showcases DRMTLGY's Needle-less Growth Factor Serum, claiming it can reverse the effects of rapid weight loss on the face, often referred to as 'Ozempic Face'. The ad uses a before-and-after comparison to illustrate the serum's ability to restore fullness and improve skin texture. It also highlights that the results are clinically shown within 12 weeks. # Brand positioning DRMTLGY is presented as a skincare brand focused on providing solutions for specific aging concerns, particularly those related to facial volume loss due to rapid weight loss. The brand aims to occupy a space in the consumer's mind as a provider of clinically proven treatments. By addressing a specific concern like 'Ozempic Face,' the brand is positioning itself against generic skincare brands that may not offer targeted solutions for this issue. The brand positions itself with functional benefits, such as restoring fullness and improving skin texture, supported by clinical evidence. # Product The featured product is the DRMTLGY Needle-Less Growth Factor Serum. It is designed to help restore fullness and smooth, youthful skin that has been lost due to rapid weight loss, which can age the face. The product is for individuals experiencing facial volume loss and texture changes as a result of weight loss. The ad highlights that the serum is clinically shown to improve the look of firmness and texture in less than 12 weeks. The use occasion is for individuals seeking to combat the aging effects of rapid weight loss on the face. The ad addresses the barrier of skepticism by stating clinical evidence, suggesting that the serum's efficacy is scientifically backed. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing the product and its results. The before-and-after images are presented in a straightforward manner, and the product is prominently displayed. The color palette is minimal, which emphasizes the product and the skin results. # Hooks Headline: Reverse 'Ozempic Face' Now # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - The ad opens by introducing the problem of 'Ozempic Face' caused by rapid weight loss, which can age one's face. This is presented from the brand's perspective, identifying a specific concern and setting the stage for their solution. - The brand highlights its Needle-less Growth Factor Serum as a solution to restore fullness and smooth, youthful skin. This is presented from the brand's perspective, showcasing the product as an effective treatment for the stated problem. - A before-and-after comparison is presented to visually demonstrate the serum's effectiveness. This is from the brand's perspective, visually showing the improvement in skin firmness and texture. - The ad closes with a call to action to 'Shop now,' prompting viewers to purchase the product. This is from the brand's perspective, driving conversion after presenting the problem and solution.

# Ad summary This ad presents the DRMTLGY Double-Lox Growth Factor Serum as a solution to 'Ozempic face', showcasing before and after photos to demonstrate the serum's effectiveness in restoring fullness and texture to the skin within 12 weeks. # Brand positioning DRMTLGY is presented as a scientifically-backed skincare brand focused on addressing the aesthetic effects of rapid weight loss. The brand is positioning itself as a provider of advanced solutions to help restore fullness and youthful skin texture. By referencing 'Ozempic face,' DRMTLGY is aiming to reach an audience concerned about the aging effects of rapid weight loss, suggesting that its serum is a clinically proven way to counteract these changes. DRMTLGY appears to push against the conventional skincare norms by offering targeted solutions based on clinical trials and advanced formulations. # Product The advertised product is the DRMTLGY Double-Lox Growth Factor Serum, designed to restore fullness and smooth, youthful skin texture that may be lost due to rapid weight loss. The serum is intended for individuals experiencing the aging effects of weight loss on their face. The ad explicitly states that the serum is clinically shown to improve the look of firmness and texture in less than 12 weeks. This addresses the purchase barrier of skepticism about the product's effectiveness. The serum offers a targeted solution to combat the aesthetic changes of rapid weight loss and is presented as a way to restore the skin's youthful appearance. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing product efficacy through before-and-after images. The production quality appears to be studio-shot, with controlled lighting and a neutral background. The typography is simple and legible, and the overall design is straightforward, prioritizing information delivery over elaborate visuals. The ad integrates the before-and-after image treatment. # Hooks Headline: Reverse 'Ozempic Face' Now # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now # Point of view - [object Object] # Storyline - The ad begins by introducing the problem of 'Ozempic face' due to rapid weight loss, highlighting its aging effects. The brand tells this part of the story to set the context and grab the viewer's attention with a relevant concern. - Next, the ad presents the DRMTLGY Double-Lox Growth Factor Serum as the solution, emphasizing its clinically proven ability to improve firmness and texture. The brand presents this information to position its product as the remedy to the issue previously introduced. - The storyline progresses with before-and-after photos showing visible improvements in skin texture around the eyes after using the serum for 12 weeks. The customer is showing the results of using the product. - Finally, the storyline concludes with a call to action to "Shop now," directing the audience to purchase the serum. The brand provides the next step for the customer.

# Ad summary A woman shares how she incorporated DRMTLGY Retinol Body Lotion into her skincare routine. She emphasizes how the lotion has made her skin smoother, brighter, even, healthier, and more firm. # Brand positioning DRMTLGY is presented as a brand focused on creating gentle yet effective skincare solutions, specifically for the body. It addresses the common oversight of neglecting body skin care compared to facial care. The brand positions itself as a provider of products, like its retinol body lotion, that delivers noticeable improvements in skin texture, hydration, and overall appearance, without causing irritation, making it suitable for daily use. DRMTLGY stands out by offering a gentle retinol formula that caters to users seeking effective, everyday skincare for their body, challenging the norm of focusing solely on facial skin care. # Product DRMTLGY Retinol Body Lotion is presented as a game-changer for body skincare. It aims to smooth, hydrate, and prep skin for summer. This lotion contains retinol to soften the appearance of uneven skin, stretch marks, and dark spots. It features a texture that feels hydrating and nourishing, thanks to ingredients like shea butter and ceramides, and absorbs nicely without a greasy residue. Its gentle retinol formula allows for daily use without irritation, making it a gentle product for addressing body skin concerns. # Visual style The ad has a polished, clean aesthetic typical of beauty product commercials. It features bright, natural lighting and smooth transitions between static shots. The production quality is high-end, giving it a professional look. The video is edited at a moderate pace, which complements the informative nature of the content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get it now from DRMTLGY. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with the creator applying lotion to her arm as she shares her routine for keeping skin smooth, hydrated, and ready for summer. The intention is to immediately address viewers who prioritize these qualities, framing the product as a seasonal solution. This is told from the customer's POV to make it relatable and familiar. The tone is light, friendly, and encouraging. - 00:02–00:04 00:02–00:04 The creator shows the DRMTLGY Retinol Body Lotion she uses. The intention here is to introduce the product that has been such a good addition to her routine. Told from the customer POV with a positive endorsement in tone. - 00:05–00:10 00:05–00:10 The creator calls out how much people talk about face skincare but that she ignored her body. The intention is to highlight the brand’s body-positive message and to highlight the pain point the product is designed to resolve. This is told from the customer POV through a personal reflection to make it relatable. The tone is conversational, almost confessional. - 00:10–00:15 00:10–00:15 The creator shares how she noticed more dryness, crepey texture, and dullness on her body especially after having kids. The intention here is to highlight the various negative skin changes the product is designed to resolve. Told from the customer POV through a personal reflection to make it relatable. The tone is matter-of-fact, almost regretful. - 00:17–00:21 00:17–00:21 The creator shares how she added the retinol body lotion to her routine. The intention here is to present the DRMTLGY body lotion as the solution. Told from the customer POV with a positive endorsement in tone. - 00:22–00:27 00:22–00:27 The creator shares how she uses it daily right after her shower from the neck down, especially on her arms, neck, and chest. The intention here is to show how easily the lotion can be incorporated into your daily routine. Told from the customer POV with a positive endorsement in tone. - 00:28–00:37 00:28–00:37 The creator shares the texture is so good, it feels hydrating and nourishing, going on with ingredients like shea butter and ceramides, it absorbs nicely, and doesn’t leave a greasy feeling. The intention is to share the added benefits of the lotion and address potential purchase barriers such as texture and greasy residue. Told from the customer POV with a positive endorsement in tone. - 00:37–00:41 00:37–00:41 The creator shares that over time her skin looks smoother, brighter, and even. The intention is to share the effects of the lotion over time. Told from the customer POV with a positive endorsement in tone. - 00:42–00:50 00:42–00:50 The creator shares how areas that felt dry or textured feel more refined, her skin feels healthier and more firm, and it helps reduce the appearance of stretch marks and dark spots. The intention is to highlight the various positive skin changes the product is designed to resolve. Told from the customer POV with a positive endorsement in tone. - 00:50–00:56 00:50–00:56 The creator shares her favorite thing is that it’s a gentle retinol and she can use it everyday. The intention is to highlight the gentleness of the product and address potential purchase barriers such as irritation. Told from the customer POV with a positive endorsement in tone. - 00:56–01:02 00:56–01:02 The video returns to its opening sentiment of keeping skin smooth, hydrated, and ready for summer, the creator shares how the retinol body lotion has been such a good addition to her routine and the video ends with a call to action. The intention is to wrap up the video with a positive endorsement and direct the consumer to purchase. Told from the customer POV with a positive endorsement in tone.

# Ad summary A woman shares how she lost some weight and expected to have loose skin, but she didn't. She shares that she loves using dermatology retinol body lotion and it has concentrated retinol with shea butter. She claims she feels more confident. # Brand positioning The brand, dermatlgy, is presented as a modern and scientific skincare provider, formulating functional products with retinol for body-wide results beyond the face. It positions itself as a problem-solver for common skin issues like texture, firmness, and sunspots, addressing concerns that are not typically targeted with standard skincare. The brand's use of concentrated retinol and shea butter suggests a focus on efficacy while addressing potential dryness, appealing to consumers seeking both effective results and a pleasant experience. The brand message is that retinol benefits can be had for the entire body, not just the face. # Product DRMTLGY Retinol Body Lotion is a skincare product designed to improve skin texture and firmness on areas like the stomach and arms. It contains concentrated retinol and shea butter to prevent dryness. According to the ad, the lotion visibly diminishes sun spots and dark spots. The product is marketed as a body-focused alternative to traditional facial retinol treatments, addressing common skin concerns and promising smoother, more confident skin, particularly in time for summer. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing style consists of quick cuts and static shots. The setting appears to be a bathroom with natural lighting. The pacing is consistent with cuts per minute, timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I'm linking it down below. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A split-screen shows a close up of an arm labeled "before" with visible wrinkles, followed by an arm labeled "after" with smoother skin. - 00:03–00:10 00:03–00:10 A woman with her hair in a bun explains that she lost some weight and was surprised to have loose skin with such a small weight loss. - 00:10–00:16 00:10–00:16 The woman states that she has been loving one product to improve the look of her skin's texture and firmness on her stomach and arms: dermatology retinol body lotion. - 00:16–00:21 00:16–00:21 The woman holds the bottle and anticipates the viewer's thought that people typically put retinol on their face. - 00:21–00:26 00:21–00:26 The woman rubs the product into her stomach, explaining that this product is concentrated retinol with shea butter so that it does not dry you out. - 00:27–00:29 00:27–00:29 The woman states that she has noticed a huge difference in how her skin looks. - 00:30–00:34 00:30–00:34 The woman pours more product into her hands and explains that she has noticed that the sun spots and dark spots visibly diminish as well. - 00:35–00:42 00:35–00:42 The woman rubs the product into her arm and states that her husband jokes that she has "Barbie skin now", and she is just happy to feel way more confident in sleeveless tops, crop tops, and just showing her skin in general, especially in time for summer. - 00:43–00:45 00:43–00:45 The woman shows the product again and claims it is the real deal, stating that she is linking it down below.

# Ad summary A woman shares how she uses the DRMTLGY Minimalist Makeup Duo as part of her everyday morning routine. She applies the luminous eye corrector to help get rid of the blue under her eyes and the little wrinkles. She then follows up with the universal tinted moisturizer to protect her skin. # Brand positioning DRMTLGY offers a minimalist approach to skincare, focusing on creating products that are both makeup and skincare. They focus on offering products that are easy to use and will match with everyone's skin tone. The brand is positioning itself as a minimalist brand that will give customers a natural look. # Product The ad features the DRMTLGY Minimalist Makeup Duo, comprised of two products: the Luminous Eye Corrector and the Universal Tinted Moisturizer. The Luminous Eye Corrector is presented as a product with SPF 41 that corrects instead of camouflages, and is used to cover up the blue under the eyes. The Universal Tinted Moisturizer with SPF 46 is presented as one color for everyone, offering a sheer tint that matches every skin tone. The ad aims to communicate to the viewer that these products will provide a natural look with some coverage while protecting the skin. # Visual style The ad has a clean, polished aesthetic with natural lighting and minimal editing. The focus is kept on the product and the woman's skin. The camera is steady, without quick cuts or jump cuts. The production quality is high-end and the editing is smooth, supporting the intended tone and audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the woman's face after she has applied the tinted moisturizer. - 00:01–00:04 00:01–00:04: The woman shows the glow that her skin has from the moisturizer, conveying its value and benefit to the audience. - 00:04–00:10 00:04–00:10: The woman says that she does not really wear a lot of makeup and is more of a skincare person, which informs her credibility as she then introduces the Minimalist Makeup Duo. She promotes the duo as a way to combine skincare and makeup. This shows the brand's perspective. - 00:10–00:25 00:10–00:25: The woman highlights her under-eye circles, which conveys the pain point for the customer, and promotes the luminous eye corrector as her solution. She highlights that the corrector includes SPF 41, further emphasizing the corrective and protective qualities of the product. - 00:25–00:47 00:25–00:47: The woman shows how she uses the luminous eye corrector as she applies three dots under each eye. She shows that the product will give a little more coverage, emphasizing the benefits of the corrector. - 00:47–00:51 00:47–00:51: She emphasizes that the corrector does not camouflage and that you will not end up with a cakey look, which communicates a key advantage of the product. - 00:51–00:59 00:51–00:59: The woman blends the product in using her ring finger, highlighting that it is a delicate area. She ends the blending process and shows how she blends that in. - 00:59–01:08 00:59–01:08: The woman holds up the corrector, emphasizing that she uses it every single day. She mentions it's a must-have when traveling, which implies how easy it is to bring with you. She says that it has peptides, ceramides, and SPF, which communicates its value. She states that it gets rid of tiny little wrinkles. - 01:08–01:22 01:08–01:22: The woman introduces the universal tinted moisturizer with SPF 46, emphasizing that it is one color for everyone and matches every skin tone. She emphasizes that it is a sheer tint, communicating its value. - 01:22–01:40 01:22–01:40: The woman shows how she dabs a little bit on her hand and then blends it into her face, emphasizing how she likes a natural look with some coverage and that it looks clean, fresh, and effortless. - 01:40–01:46 01:40–01:46: The woman holds up both products, stating that they both work so well together and that is the key to her simple morning routine.

# Ad summary This ad features multiple women explaining why growth factors are important for reducing wrinkles. One of the women recommends dermatology's needleless growth factor serum. # Brand positioning The ad positions DRMTLGY as a skincare brand that offers medical-grade solutions without the need for invasive procedures. It targets consumers seeking effective anti-aging treatments that promote skin health and visibly reduce wrinkles. The brand aligns with values of scientific efficacy and affordability, pushing against the norm of expensive cosmetic procedures like Botox and high-end skincare brands with comparable results. The brand promises high performance at a lower cost. # Product The featured product is DRMTLGY's Needle-less Growth Factor Serum, designed to rejuvenate skin and reduce wrinkles. The serum uses bioengineered peptides and a vegan growth factor complex to visibly firm and lift the skin. It is presented as an effective alternative to both moisturizers and Botox, addressing the gap in treatment options. The ad highlights that this serum can make wrinkles appear much softer after just a few weeks, improving overall skin texture. One of the serum's USPs is its affordability, as it costs less than a quarter of a $300 gold standard competitor while outperforming it in clinical studies. # Visual style The ad has a hybrid aesthetic, blending UGC-style content with polished commercial elements. The editing style includes quick cuts, showing multiple different people quickly to build trust in the product. The pacing has about 22 cuts per minute. Product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click this video to grab yours now. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman asks if the viewer is worried about wrinkles, and then explains that ignoring them is the worst thing the viewer could do. - 00:05–00:08 She explains that her dermatologist told her that waiting makes wrinkles worse, and that moisturizer can't fix them. - 00:09–00:15 She claims that Botox won't help skin health, and that acting later leads to playing catch up. - 00:15–00:21 She claims that a step between moisturizer and Botox is missing for most people, which is growth factors. - 00:21–00:29 The woman recommends Dermatology's Needle-less Growth Factor Serum, which uses bioengineered peptides and a vegan growth factor complex to visibly firm and lift the skin to reduce wrinkles. - 00:30–00:35 She shares that it has made a huge difference on her forehead lines, as well as her overall skin texture. - 00:35–00:44 She continues to explain that growth factors can be really expensive, but that Dermatology one outperformed the $300 gold standard competitor. - 00:44–00:51 She describes Dermatology's return and shipping policy, and then claims switching to the serum was a game changer. - 00:51–00:56 The video shows 5-star reviews for the product and tells the viewer to click the video to grab theirs now.

# Ad summary This ad uses a problem/solution format to showcase the benefits of Universal Tinted Moisturizer SPF 46 over traditional foundations. The ad highlights issues like visible pores, uneven tone, fine lines, and dry/oily skin, and positions the Universal Tinted Moisturizer as the solution. The ad further contrasts the product with traditional foundations. # Brand positioning The Semtlge brand aims to occupy the skincare space by offering a product that provides a solution for a range of skin issues while nourishing the skin. The brand aligns with values of simplicity, health, and radiance, pushing against the norms of traditional foundations that offer a quick fix but can crease, feel heavy, and only work for one shade. The brand positioning is both functional, providing hydration and pore blurring, and emotional, offering a radiant finish and a sense of healthy, glowing skin. # Product The product being advertised is Semtlge Universal Tinted Moisturizer SPF 46, a sheer tinted moisturizer with SPF 46. The product is designed for individuals who want to address skin concerns such as visible pores, uneven skin tone, fine lines, and dry or oily skin. The moisturizer hydrates and blurs pores, works for all skin tones, and nourishes with ingredients like niacinamide, vitamin E, and hyaluronic acid. These features result in a smooth, crease-free, dewy, and radiant finish. The ad addresses purchase barriers by positioning the product as a solution to common foundation issues such as heaviness, cakiness, and limited shade range. # Visual style The ad has a clean and modern visual style. The production quality appears to be studio-shot with soft, diffused lighting. The visual motifs include a simple layout and a diagram-style information architecture. Image treatment uses background removal and subtle color grading. Typography is clean and legible. The ad uses a clean, minimalist aesthetic, prioritizing scannability and direct communication. # Hooks Headline: Your 'Skin's Glow' Starts Here # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by framing a common question, 'Your ‘Skin's Glow’ Starts Here', drawing the viewer in and setting the stage for a discussion about skincare solutions. The brand is taking the perspective of a beauty advisor, who understands the audience's desire for radiant skin and positions itself as the starting point for achieving that goal. - The ad identifies common skin concerns under the heading 'I HAVE,' which includes visible pores, uneven tone/hyperpigmentation, fine lines & wrinkles, and dry/oily combination skin. The customer's perspective is being used here. The ad acknowledges the audience's pain points to establish relevance and empathy. - The ad transitions to 'I NEED,' highlighting what the target consumer needs to overcome traditional foundation issues. The brand aims to highlight how traditional foundations are a quick fix with no skincare benefits, crease fast, leave a heavy, cakey finish, and only work for one shade. This narrative beat builds on the previous one, emphasizing the shortcomings of traditional foundations. - Finally, under 'YOUR RESULT', a comparison is drawn between traditional foundation and Universal Tinted Moisturizer SPF 46. The brand's perspective is used, highlighting that the brand's product, the Universal Tinted Moisturizer SPF 46, is a sheer tinted moisturizer with SPF 46, hydrates, blurs pores that works for all tones & nourishes with niacinamide, vitamin E, and hyaluronic acid for a smooth, crease-free, dewy, radiant finish. This offers a visual solution and reinforces the brand's product as superior.

# Ad summary The ad features the DRMTLGY Universal Tinted Moisturizer SPF 46 and focuses on being a lightweight solution for users to simplify their routine. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand that is science-backed and trusted by dermatologists. The brand positions itself as a reliable source for effective and high-quality skincare solutions. DRMTLGY simplifies skincare by providing products that offer multiple benefits in one, like the featured Universal Tinted Moisturizer. This approach directly addresses the consumer's desire for a streamlined routine and a natural, healthy complexion. The brand seems to avoid aggressive marketing tactics and focuses on functional benefits, reflecting a no-nonsense, results-oriented approach that stands in contrast to brands that overpromise or rely on trends. # Product The Universal Tinted Moisturizer SPF 46 from DRMTLGY is a multi-functional product designed to replace traditional foundation, SPF, and moisturizer. It offers sheer coverage that evens skin tone and provides a healthy glow without a cakey finish, while blurring pores and protecting the skin with broad spectrum UVA/UVB SPF 46. The product is designed for anyone looking to simplify their routine and achieve a 'your skin, but better' look. It requires no color matching or brushes, and can be applied quickly, making it suitable for those with busy lifestyles. The moisturizer addresses common barriers such as the dullness and unevenness often experienced when skipping foundation, offering a lightweight and effective solution. # Visual style The ad has a UGC (user-generated content) feel, featuring a mix of selfie-style videos and close-up product shots. The editing includes quick cuts to maintain a fast pace and keep viewers engaged, averaging around 18-20 cuts per minute. The transitions are simple and direct. Lighting appears natural, and the overall production quality is moderate, balancing authenticity with clear visuals. The focus is on showcasing real people and real results. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours before it sells out at DRMTLGY.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman in a car states that since she stopped wearing foundation her skin has never looked better, implying that she found a product that replaces the need for foundation. - 00:02–00:08 The ad cuts to three different women complaining about what happens when they give their skin a break from foundation: it looks dull, dry, and uneven. - 00:09–00:14 The initial woman re-appears and says that she found the Universal Tinted Moisturizer SPF 46 from DRMTLGY, and that it changed her whole routine. - 00:14–00:18 The ad shows a hand pumping the product on to another hand and then rubbing it in. The voiceover explains that it's not foundation, but SPF, sheer coverage, and moisturizer in one pump. - 00:18–00:21 The woman reappears and applies the tinted moisturizer to her face while stating that it makes her skin look like her skin, but better. - 00:21–00:26 Different women are shown applying the moisturizer to their faces as the voiceover continues to describe the product's benefits, such as a blurred pore look, even tone, and a healthy glow with no cakey finish. - 00:26–00:27 The woman states that there is no color matching or brush needed. - 00:27–00:29 Several women are shown with the product on their face, looking happy and natural as a woman states that just a few pumps is all you need. - 00:29–00:32 More women are shown holding the product as the voiceover tells the viewer that if they have been meaning to simplify their routine, this is the place to start. - 00:33–00:35 The ad closes with a woman stating that the viewer should grab yours before it sells out at DRMTLGY.com.

# Ad summary This ad uses a meme format featuring a woman holding hands with two individuals, one labeled as representing her dark circles, sun spots and crepey skin, and the other representing her wallet. A range of DRMTLGY skincare products are displayed alongside the woman in white activewear. # Brand positioning DRMTLGY is presented as a skincare brand that offers solutions for common skin concerns. The brand is promoted through an apparent endorsement by a person who has overcome their skin issues using DRMTLGY products. The ad emphasizes a Memorial Day sale, suggesting the brand is accessible and offers value to its customers. # Product The ad features a range of DRMTLGY skincare products. These include a DRMTLGY Universal Toned Moisturizer, DRMTLGY eye product, DRMTLGY growth factor serum, and DRMTLGY Retinol Body Lotion. The DRMTLGY Universal Toned Moisturizer is packaged in a white bottle with a black pump. The DRMTLGY Retinol Body Lotion comes in a black tube. The ad promotes these products as solutions for addressing skin concerns such as dark circles, sun spots, and crepey skin. # Visual style The ad utilizes a meme format to engage viewers by adding humorous captions to the people in the image. The product is presented in a clean, well-lit setting, emphasizing its features. The overall style is casual and relatable, aiming for a natural aesthetic to showcase the DRMTLGY products. # Hooks Headline: DRMTLGY's Memorial Day Sale 26% OFF Everything # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a person holding hands with two people, one labeled to represent the customer's skin problems and the other labeled as their wallet. This introduces the customer's frustration about dealing with both skin problems and the costs of treatment, from the customer's point of view. - The ad then shifts focus to a woman standing near a range of DRMTLGY skincare products. This then highlights that the products are on sale for Memorial Day, from the brand's point of view. This offers a solution for those skin issues and suggests it's affordable.

# Ad summary This ad features a woman talking about her dry skin and the issues it faces. She uses DRMTLGY's Needle-less Growth Factor Serum to combat these issues. # Brand positioning DRMTLGY is presented as a medical-grade skincare brand dedicated to providing effective solutions for common skin concerns. The brand emphasizes scientific formulations, highlighting the use of growth factors to rejuvenate and improve skin texture without irritation. By positioning its Needle-less Growth Factor Serum as a needle-free alternative to clinical treatments, DRMTLGY targets consumers who want professional-level results from their at-home skincare routine, appealing to those who value both efficacy and convenience. The brand promotes a lifestyle of proactive skincare and self-care, suggesting that consistent use of their product can lead to healthier, glowing skin. They directly address a common barrier by promoting the serum as safe for sensitive skin. # Product DRMTLGY Needle-less Growth Factor Serum is a skincare product designed to rejuvenate the skin by smoothing fine lines and improving skin texture. This lightweight formula penetrates the skin without causing irritation, making it suitable for individuals with red or sensitive skin. The serum contains growth factors that signal the skin to repair and renew itself, promoting a healthy, glowing complexion. It is designed to be easily layered into an everyday skincare routine, offering a convenient option for those with limited time. The serum is presented as a long-term solution that requires consistent use to achieve lasting results. By offering the benefits of a professional skincare treatment without the use of needles, this product appeals to consumers seeking effective and non-invasive ways to improve their skin's appearance and health. # Visual style The ad has a UGC feel with a polished commercial look. It is shot with natural lighting and has smooth transitions between shots. The editing rhythm is fairly consistent, with a moderate pace. The audio and visual elements are synced well, with the visuals supporting the spoken content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can find it at DRMTLGY.com # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video begins with a woman talking about her dry skin and the issues she's been dealing with, such as redness, uneven texture, and fine lines. This is intended to establish a common problem that many viewers can relate to. The message is conveyed through her direct address and close-up shots of her skin, emphasizing the visible signs of dryness and irritation. The tone is empathetic and relatable, setting the stage for a solution. - 00:05–00:12 00:05–00:12 The woman states that she needed something that actually works and that she can put into her everyday routine because as a mom with two little ones, she has very little time. This builds upon the previous beat by introducing the need for an effective yet convenient solution. It is communicated from the perspective of a busy mom, adding a layer of relatability for viewers in a similar life stage. The tone is practical and urgent, highlighting the value of time-saving skincare. - 00:12–00:16 00:12–00:16 The woman introduces DRMTLGY's Needle-less Growth Factor Serum as the solution. This is intended to directly address the problem established earlier in the video. The message is conveyed by showing the product packaging and stating its name, establishing brand association and product identification. The tone is informative and optimistic, presenting the serum as a promising fix. - 00:16–00:23 00:16–00:23 The woman describes the benefits of the serum, stating that it helps smooth fine lines and improve skin texture. She states that using the serum is like giving your skin the benefits of treatment, but without the needles. This elaborates on the previous beat by explaining how the product works and what it offers to the user. The tone is explanatory and reassuring, emphasizing the serum's effectiveness and non-invasive nature. - 00:24–00:32 00:24–00:32 The woman details that growth factors signal to the skin to repair and renew itself and that the formula penetrates without irritation, which she states is huge for people with red skin like hers. This adds specific details about the serum's ingredients and benefits, building trust and credibility. The tone is informative and considerate, addressing specific concerns related to sensitive skin. - 00:33–00:36 00:33–00:36 The woman states that the serum is lightweight, layers easily, and is easy to add into your everyday routine. This reinforces the value proposition of convenience and ease of use. The tone is practical and encouraging, assuring the viewer that the serum can seamlessly fit into their existing lifestyle. - 00:37–00:42 00:37–00:42 The woman states that her skin feels smoother and looks more even and that it gives that nice, healthy, glowy look, which she absolutely loves. This demonstrates the tangible results of using the serum, reinforcing the desired outcome for viewers. The tone is enthusiastic and affirmative, conveying personal satisfaction and validation. - 00:43–00:48 00:43–00:48 The woman mentions that this is not just a one-time use miracle in a bottle and that you have to use this consistently to see results. This manages expectations and promotes the idea of long-term skincare commitment. The tone is realistic and responsible, emphasizing the importance of consistent use for lasting benefits. - 00:49–00:54 00:49–00:54 The woman states that she's been using this for about three months and started seeing results after only a few weeks. This introduces the concept of social proof by sharing personal experience with the product over time. The tone is conversational and trustworthy, showcasing visible results from personal use and addressing skepticism. - 00:55–01:00 00:55–01:00 The woman asks if you have been thinking about upgrading your skincare and says that this is a great one to try, recommending that the viewer can find it at DRMTLGY.com. This concludes the video with a direct call to action and reinforces the brand's credibility. The tone is confident and encouraging, urging the viewer to take the next step.

# Ad summary This ad promotes DRMTLGY's Matte Universal Tinted Moisturizer SPF 46, highlighting its benefits as a makeup minimalist solution with SPF, sheer coverage, and moisturizing properties. Featuring multiple women who apply the product, the ad focuses on the product's universal tint for all skin tones, ease of application, and skin-loving ingredients, positioning it as a cheap replacement for foundation. # Brand positioning DRMTLGY is positioned as a brand that offers minimalist makeup solutions. The brand focuses on providing products that streamline routines while maintaining skin health and appearance. It emphasizes functional benefits like SPF protection, moisturizing, and universal tint, aiming to simplify beauty routines. DRMTLGY’s brand aligns with a lifestyle that values efficiency and natural beauty, pushing against the norms of complex makeup routines with multiple products and steps. The brand’s functional positioning focuses on providing practical solutions for everyday use, emphasizing ease and effectiveness. # Product DRMTLGY's Matte Universal Tinted Moisturizer SPF 46 is a multifunctional product that combines SPF protection, sheer coverage, and moisturizing benefits. It is designed for individuals seeking a minimalist makeup routine, simplifying their daily skincare regimen. The product features a universal tint that blends seamlessly with all skin tones, eliminating the need for color matching. Key ingredients include hyaluronic acid, niacinamide, and vitamin E, which provide skin-loving benefits. The moisturizer offers a blurred pore look, creating a natural and healthy appearance. It is easy to apply, taking only 10 seconds, making it a convenient option for those on the go. The product is presented as a cheap and long-lasting alternative to traditional foundation, addressing concerns about cost and longevity. It aims to provide a quick, efficient, and effective solution for achieving a natural, healthy-looking complexion. # Visual style The ad has a UGC feel, with handheld camera shots and a selfie-style perspective. It combines polished and natural lighting, using both indoor and outdoor environments. The editing includes quick cuts to showcase different users and product benefits. The pacing is moderate, with cuts timed to the voiceover. The overall aesthetic is clean and bright, aligning with the natural beauty and minimalist themes. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours before it sells out again! # Point of view - [object Object] # Storyline - 00:00–00:04 A woman stands in front of a bathroom mirror, applying product to her face. - 00:00–00:05 She states that she stopped wearing makeup in January and that her skin has changed. She mentions that she no longer wears foundation unless it is a special occasion. The perspective is from the woman herself, sharing her personal experience with stopping makeup use. - 00:00–00:05 This moment sets up the product reveal as a replacement for heavy makeup. - 00:05–00:10 The woman holds up DRMTLGY’s Matte Universal Tinted Moisturizer SPF 46 and smiles. She shows the product packaging to the camera. - 00:05–00:10 This transitions into a demonstration of the product as a solution. - 00:10–00:13 The ad transitions to a close-up shot of the product being dispensed from its pump, followed by a fair skinned woman applying the product to her face, demonstrating the texture and coverage. A text overlay states "This is SPF, sheer coverage and moisturizer all in one." The perspective shifts to demonstrate the product’s key benefits through use. - 00:13–00:16 The fair skinned woman applies the product to her face, followed by a close-up of her face with the tinted moisturizer on. The woman describes the look and feel of the product, stating that it gives her a blurred pore look and makes her skin look natural and healthy. - 00:16–00:18 The scene shifts to a different woman who shows how she pumps the product onto her hand. She begins applying it to her face. - 00:16–00:18 This provides additional evidence that the product is easy to apply and effective. - 00:18–00:21 The second woman applies the product to her face and states that it is packed with skin-loving ingredients like hyaluronic acid, niacinamide, and vitamin E. - 00:18–00:21 This reinforces the health benefits and ingredient quality. - 00:21–00:24 The second woman walks outside into a sunny environment, tousling her hair while she notes that the tint is universal so it blends with every skin tone. - 00:21–00:24 This provides more evidence and benefits of the product. - 00:24–00:27 The scene shifts to a third woman holding out her hand with the product on it, followed by her applying it to her face. She states that there is no need for uploading photos or color matching. - 00:27–00:29 She transitions to showing her final skin, stating that it takes 10 seconds to apply and she is out the door. The perspective continues to show product benefits and ease of use. - 00:29–00:32 A hand unboxes the product and holds it up for the camera. The narrator states, "The bottle lasts forever and it's cheaper than my old foundation." - 00:29–00:32 This underscores the value proposition of the product. - 00:32–00:36 The ad transitions to a fourth woman holding the product, stating, "If you're going the makeup minimalist route, you've got to try it. Get yours before it sells out again!" - 00:32–00:36 This concludes the ad with a call to action and a sense of urgency.

# Ad summary A woman is promoting DRMTLGY Needle-less Growth Factor Serum, claiming it has improved her forehead lines. She emphasizes its recommendation by dermatologists and its affordability compared to a competitor product. She explains what growth factors are. # Brand positioning DRMTLGY is presented as a medical grade skin care company used and recommended by dermatologists and other verified skincare users. The brand is positioned as a scientifically-backed skincare solution that aims to offer accessible solutions. It challenges the norm of expensive skincare by providing affordable products with high-quality ingredients. # Product DRMTLGY Needle-less Growth Factor Serum is advertised as a skincare product formulated with growth factors to rejuvenate skin and reduce the appearance of anti-wrinkle growth factors. It is designed for individuals concerned about aging signs and forehead lines, but who are not ready for injections yet. The product comes in a bottle with a pump. It is presented as an alternative to Botox and competes with a $300 product. The serum aims to provide the benefits of growth factors and is supported by thousands of five-star reviews. A 60-day money back guarantee is offered with the product. # Visual style The ad combines UGC-style footage with polished studio shots, creating a hybrid feel. Quick cuts and transitions keep the pacing brisk, averaging around 15-20 cuts per minute. The visual motifs include close-ups of skin textures, product application, and before-and-after comparisons. The overall aesthetic is clean and bright, designed to appeal to skincare-conscious consumers. # Benefits - [object Object] # Features - [object Object] # Call to action Go to DRMTLGY.com and get yours for yourself. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins with a puppet character as a hook for the product, and then transitions to the product. - 00:03–00:15 00:03–00:15: A woman shares her personal struggle with forehead lines. She claims bad photos and lighting are not her problem, but instead her forehead lines. - 00:15–00:18 00:15–00:18: The woman is then shown applying a product to her face, revealing that she is trying to hold off on Botox. - 00:18–00:25 00:18–00:25: A dermatologist is shown and is quoted as saying he recommends the advertised product to his patients that aren't ready for injections yet. - 00:25–00:28 00:25–00:28: The woman then continues to apply the product to her face. - 00:29–00:33 00:29–00:33: She introduces the Needle-less Growth Factor Serum from DRMTLGY, saying, "If it's not in your routine yet, your skin is missing out!" - 00:34–00:38 00:34–00:38: She claims that the lines on her forehead have softened tremendously, and that is significant because she does not use the word, "tremendously." - 00:38–00:45 00:38–00:45: She explains that growth factors are peptides that tell your skin to act younger, but they are usually expensive. - 00:45–00:52 00:45–00:52: She goes on to say that the advertised product actually beat out a $300 competitor in almost every category, and the advertised product is less than a quarter of the price. - 00:52–00:54 00:52–00:54: Women are shown applying the product to their faces, and it is stated that, "Dermatologists swear by this formula." - 00:54–01:00 00:54–01:00: Text reviews are shown as the speaker goes on to mention that there are thousands of five star reviews for the product, and if you don't love it, there is a 60-day money back guarantee. - 01:00–01:06 01:00–01:06: The woman from the beginning of the ad is shown as she recommends the product, and shares the DRMTLGY website.

# Ad summary This ad features multiple user-generated content (UGC) clips from different content creators as they show their arms with hyperpigmentation and dark spots and apply DRMTLGY retinol body lotion to combat this issue. They highlight that consistent use of the retinol lotion will make the biggest difference in your skin, helping combat the appearance of hyperpigmentation, dark spots, crepey skin, uneven texture, and even stretch marks. The content creators also share that DRMTLGY is safe for sensitive skin, and it is fragrance-free. # Brand positioning DRMTLGY is positioned as a medical-grade skincare brand offering clinically effective products accessible without a prescription. The brand aligns with a straightforward, no-nonsense approach to skincare, focusing on ingredients like retinol to address specific skin concerns such as uneven texture, stretch marks, and dark spots. The brand focuses on functional benefits and is presented in a way that speaks to a desire for effective solutions rather than emotional appeal. The brand directly addresses common aging concerns with a simple solution. # Product DRMTLGY Retinol Body Lotion is designed to diminish the appearance of uneven skin, stretch marks, and dark spots. The lotion contains retinol, ceramides, and shea butter. DRMTLGY lotion is safe for sensitive skin and fragrance-free. The ad highlights that consistent use of the retinol lotion will make the biggest difference in your skin, helping combat the appearance of hyperpigmentation, dark spots, crepey skin, uneven texture, and even stretch marks. DRMTLGY is for anyone 31, 40, or 65 who wants to combat skin imperfections. It addresses the purchase barrier of skin irritation with its claim of being suitable for sensitive skin. # Visual style The ad has a UGC and informal feel. The editing style features quick cuts between different content creators using and sharing their experiences with DRMTLGY. The pacing is quick to accommodate the short time frame and to hold the viewer's attention. The cuts are timed to the beat of the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Read the reviews. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a shot of a woman's arm covered in dark spots. - 00:00–00:02 The woman asks what the best thing for dark spots on your hands is, according to dermatologists. - 00:03–00:05 The ad moves to a shot of the same woman applying sunscreen to her arm to treat new dark spots. - 00:03–00:05 The ad then shows the same woman applying retinol to treat existing dark spots. - 00:06–00:10 The ad transitions to several different women who display a variety of skin issues. - 00:06–00:10 The women highlight issues like dark spots, crepey skin, uneven texture, and stretch marks. - 00:11–00:14 The ad moves to a new woman applying DRMTLGY retinol body lotion to her neck and chest. - 00:11–00:14 The woman claims that the DRMTLGY lotion has made more of a difference than any other product she has ever used. - 00:15–00:16 A new woman applies the retinol lotion to her knee. - 00:15–00:19 The first woman reappears and states that anyone who is 31, 40, or 65 should be using retinol on their body. - 00:21–00:23 The woman specifies that people should not just use any retinol body lotion, but the DRMTLGY retinol body lotion specifically. - 00:24–00:26 The woman lists off the active ingredients in the DRMTLGY lotion, including retinol, ceramides, and shea butter. - 00:26–00:29 The woman specifies that the DRMTLGY retinol body lotion is safe for sensitive skin and is fragrance-free. - 00:29–00:32 Different content creators share that the DRMTLGY retinol body lotion is about to make the biggest difference in your skin. - 00:32–00:37 The content creators also share that DRMTLGY is so good that literally everyone who has used it can't stop raving about it. - 00:38–00:41 The ad highlights the fact that everyone dislikes dark spots and crepey skin. - 00:42–00:46 A content creator shares that the DRMTLGY retinol body lotion is one product that you use once a day and then you have one less thing to worry about. - 00:47–00:50 The ad ends with a content creator questioning whether or not everyone could use one less thing to worry about. - 00:50–00:55 The first woman reappears and encourages viewers to grab the DRMTLGY retinol body lotion and read the reviews. - 00:50–00:55 The woman ends the ad by sharing that viewers can get 20% off DRMTLGY through this video and that they will not regret it.