How De Soi Advertises on Meta

# Ad summary This image ad for De Soi features a cocktail in a glass with a lime wedge on a beige surface, with text promoting the beverage as an alcohol-free option that still delivers the buzz you crave. It emphasizes mood-boosting adaptogens and the absence of hangovers. # Brand positioning De Soi is presented as a sophisticated, health-conscious alternative to traditional alcoholic beverages. The brand aims to occupy the space of mindful indulgence, promoting a lifestyle where celebration doesn't require alcohol. It aligns with values of wellness and enjoying life's moments without negative side effects, pushing against the norm that social enjoyment must involve alcohol consumption. The brand positioning is both functional (offering a buzz without alcohol or hangovers) and emotional (allowing consumers to celebrate daily and feel good about their choices). # Product De Soi is a non-alcoholic beverage designed to provide the buzz of alcohol without the negative side effects. It is for individuals who want to enjoy social celebrations or unwind without consuming alcohol. The product is packed with mood-boosting adaptogens, contains 0 alcohol, and promises 0 hangovers. Its USP is the ability to provide the buzz you crave without the booze. The drink is featured in a cocktail glass with ice and a lime wedge, suggesting it is best enjoyed in social or relaxation settings. The ad addresses the purchase barrier of wanting to enjoy a buzz without the downsides of alcohol. # Visual style The ad has a clean, natural aesthetic with soft lighting and a focus on the product. The production quality appears to be professional, with attention to detail in the styling of the cocktail. The visual motifs are simple and elegant, with a focus on highlighting the drink itself. The image treatment involves subtle color grading to enhance the warmth and natural tones. Typography is clean and legible, contributing to the overall sophisticated feel. The style is native to the platform, designed to be easily scannable and appealing in-feed. # Hooks Headline: OLDER. WISER. CELEBRATING DAILY. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline that positions the product as a choice for those who are older and wiser, suggesting a mature and thoughtful consumer who values their well-being. This message comes from the brand, aiming to create an aspirational identity for the consumer. - The ad then highlights the drink's benefits, stating it is packed with mood-boosting adaptogens and offers 0 alcohol and 0 hangovers. It also conveys that the drink still provides the buzz that the consumer craves without the booze. These points are presented from the brand's perspective to convey the functional benefits of the product. - Finally, the ad emphasizes that the product is "Back in stock + selling fast," creating a sense of urgency and scarcity to encourage immediate action. This message comes from the brand, encouraging the consumer to buy now.

# Ad summary The ad showcases various individuals enjoying De Soi non-alcoholic apéritifs in aesthetically pleasing settings, highlighting their versatility and appeal for social occasions. # Brand positioning De Soi is presented as a premium, non-alcoholic apéritif brand that caters to health-conscious individuals seeking sophisticated and flavorful beverage options. The brand aligns with a lifestyle of mindful consumption, offering an alternative to traditional alcoholic drinks without sacrificing the social and sensory experience. De Soi positions itself as a category disruptor, challenging the norms of alcoholic beverages with its innovative, adaptogen-rich formulations. # Product De Soi is a line of sparkling non-alcoholic apéritifs designed for social enjoyment without the effects of alcohol. The drinks are adaptogen-rich, containing ingredients like Lion's Mane and Acerola Cherry. The ad features multiple flavors, including the light green-colored "Haute Margarita" and the orange-colored "Sprezzatura". The product is shown being prepared and enjoyed in various settings, such as poolside, at the beach, and during social gatherings. The ad addresses the purchase barrier by highlighting the beverages as a healthy, sophisticated, and inclusive choice for any occasion, promoting mindful drinking without compromising on flavor or experience. # Visual style The ad features a polished, lifestyle-focused aesthetic with a focus on visually appealing settings and individuals. The editing style consists of quick cuts and split screens to showcase the versatility of the product and its appeal in various environments. The production quality is high-end, resembling a commercial with attention to detail in styling, color grading, and overall presentation. The pacing is moderate, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A split screen shows two different De Soi cocktails being poured. The top half features a woman poolside pouring a light green De Soi drink into a glass with a lemon wedge. The bottom half shows a hand pouring a reddish-orange De Soi drink into a stemmed glass. - 00:02–00:05 00:02–00:05 The screen again shows a split screen of two women enjoying their De Soi drinks. The top half features a woman taking a sip of a reddish-orange drink. The bottom half features a woman floating on a pink raft in a pool while holding a glass of the light green-colored drink. - 00:05–00:07 00:05–00:07 The split screen features a product shot of a can of the light green De Soi drink, as well as glasses of the reddish-orange drink. - 00:07–00:10 00:07–00:10 The split screen shows a woman adding lemon slices to a light green colored drink and garnishing a glass of the reddish-orange drink with rosemary. - 00:10–00:12 00:10–00:12 The split screen shows two cocktails being poured into a glass. The top cocktail is a champagne colored drink. The bottom cocktail is a pink colored drink. This is shown from the perspective of the consumer. - 00:12–00:15 00:12–00:15 The split screen displays two women enjoying their De Soi drinks on the beach, as well as a close up of a glass filled with a pink cocktail.

# Ad summary The ad features a woman enjoying De Soi Non-Alcoholic Aperitif. The ad opens with a hand opening a can and pouring the beverage into a glass with ice and a slice of orange. It ends with the woman lounging outside and sipping the drink. # Brand positioning De Soi is presented as a brand that challenges traditional alcohol consumption by offering a sophisticated, non-alcoholic alternative. The brand focuses on providing a refreshing and flavorful beverage option without the effects of alcohol. By highlighting its adaptogen-rich composition and positioning it as a sparkling aperitif, De Soi aims to occupy a space in the market for health-conscious individuals seeking enjoyable and mindful drinking experiences. # Product De Soi offers a sparkling non-alcoholic aperitif called Spritz Italiano. The drink is adaptogen-rich and provides a refreshing alternative to traditional alcoholic beverages. It is designed for individuals looking to cut back on alcohol consumption without sacrificing the social and sensory experience of enjoying a flavorful drink. The product is packaged in sleek, visually appealing cans and can be served over ice with an orange slice, making it suitable for relaxed social settings or personal enjoyment. # Visual style The ad has a clean and bright aesthetic, with natural lighting and a focus on showcasing the product in a relaxed, lifestyle setting. The editing is simple, with static shots and smooth transitions that maintain a calm and inviting tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene starts with a hand opening a can of De Soi Spritz Italiano. - 00:01–00:05 The can is then poured into a glass filled with ice. - 00:05–00:07 An orange slice is added as a garnish. - 00:07–00:11 The woman is then shown relaxing in an outdoor lounge chair, taking a sip from the drink, showcasing enjoyment and lifestyle integration.

# Ad summary This ad promotes De Soi as a non-alcoholic alternative to cocktails that improves mood, provides restful sleep, offers a hangover-free experience, and relieves stress. It uses a visually appealing presentation of the product being poured and enjoyed, combined with text overlays highlighting the benefits. # Brand positioning De Soi is presented as a sophisticated, non-alcoholic beverage option, positioning itself in the market as a guilt-free alternative to traditional cocktails. The brand aligns with values of health, wellness, and mindful consumption, offering a way to enjoy social occasions without the negative side effects of alcohol. It aims to occupy a space in the consumer's mind as a premium, better-for-you choice that doesn't compromise on taste or experience. The brand positioning is both functional (offering specific health benefits) and emotional (promoting a sense of well-being and stress relief). # Product De Soi is a non-alcoholic sparkling beverage designed as an alternative to cocktails. It is intended for individuals who want to enjoy a sophisticated drink without the effects of alcohol. The ad highlights several benefits, including that it "naturally improves your mood", provides "more restful sleep," is "hangover-free," and "relieves stress." The product is presented being poured into a wine glass over ice, suggesting it can be enjoyed in a similar way to traditional cocktails, and it is implied as a way to relax and unwind without negative side effects. # Visual style The ad has a clean, polished aesthetic with static shots and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, and the product is timed with the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins by showing ice being added to a wine glass, setting the scene for a beverage. - 00:00–00:02 00:00–00:02: A hand pours De Soi from a can into the wine glass over ice. This visually demonstrates the preparation and appearance of the drink. - 00:02–00:03 00:02–00:03: The finished drink is shown in the glass, ready to be enjoyed. The text overlay introduces the brand and encourages viewers to choose De Soi instead of traditional cocktails. This is told from the brand's perspective. - 00:03–00:10 00:03–00:10: The ad presents a sequence of text overlays listing the benefits of drinking De Soi, reinforcing its value proposition, from the brand's perspective.

# Ad summary This ad promotes De Soi's Purple Lune, a sparkling non-alcoholic aperitif. The ad copy suggests that it tastes like the real thing but is crafted with adaptogens and is hangover-free. The visual features a can of Purple Lune being poured into a glass with ice and garnished with a flower and blackberry. # Brand positioning De Soi is presented as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand positions itself as a provider of non-alcoholic aperitifs that don't compromise on taste or experience, offering a 'dreamy' and 'hangover-free' option. The brand aligns with a lifestyle that values wellness and mindful consumption, pushing against the norms of alcohol-centric social occasions. The brand positioning is both functional (hangover-free, adaptogens) and emotional (dreamy, sophisticated). # Product The product featured is De Soi Purple Lune, a sparkling non-alcoholic aperitif. It is described as tasting "like the real thing" but crafted with "dreamy adaptogens" and is "hangover free!" The product is for people who enjoy the taste of red wine but want a healthier, non-alcoholic alternative. The ad highlights the unique selling points of adaptogens and the absence of a hangover. The product is shown being poured into a glass with ice and garnished with a flower and blackberry, suggesting it is suitable for social occasions or relaxation. # Visual style The ad has a polished, studio-shot aesthetic with a focus on showcasing the product in an appealing way. The visual motifs include a close-up shot of the product being poured, a garnished glass, and soft lighting. The image treatment includes color grading to enhance the purple hues of the drink. The typography is clean and legible, with a mix of serif and sans-serif fonts. The overall style is sophisticated and modern, aiming to position the product as a premium alternative to traditional alcoholic beverages. # Hooks Headline: We Used to Drink Red Wine Too. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the headline "We Used to Drink Red Wine Too." This is intended to create a sense of relatability and shared experience with the audience, told from the brand's perspective. It suggests that the brand understands the appeal of red wine but has moved on to a better alternative, piquing the viewer's curiosity about what that alternative might be and why they should care about it. The message is that the brand understands the consumer's past preferences and has something better to offer now. The POV is from the brand, De Soi. - The ad continues with the product description: "Meet Purple Lune: tastes like the real thing but crafted with dreamy adaptogens and hangover free!" This introduces the product and highlights its key benefits, told from the brand's perspective. It positions Purple Lune as a delicious and healthy alternative to red wine, emphasizing its unique ingredients and the absence of negative side effects. The message is that the product offers the same enjoyment as red wine without the drawbacks. The POV is from the brand, De Soi. - The ad shows a can of Purple Lune being poured into a glass with ice and garnished with a flower and blackberry. This visual demonstration showcases the product's appearance and suggests how it can be enjoyed, told from the brand's perspective. It reinforces the idea that Purple Lune is a sophisticated and appealing beverage. The message is that the product is visually appealing and can be enjoyed in a social or relaxing setting. The POV is from the brand, De Soi.

# Ad summary The ad showcases four different flavors of the brand’s hangover-free spritz cocktails, while emphasizing the taste profile of each one. # Brand positioning De Soi is a brand that creates non-alcoholic aperitifs, positioned as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand emphasizes the enjoyment of complex flavors and social rituals without the negative effects of alcohol, fitting into a lifestyle that values wellness and mindful consumption. De Soi aims to occupy a space in the consumer's mind as a premium, guilt-free indulgence that does not compromise on taste or experience. # Product De Soi offers a range of non-alcoholic spritz cocktails designed to provide a sophisticated drinking experience without the alcohol. Each variant features a unique flavor profile: Spritz Italiano boasts a harmonious blend of sweet and bitter citrus; Purple Lune combines rich and delicate tart cherry with vanilla oak; Golden Hour provides a crisp and refreshing warm citrus taste; and Très Rosé offers a bold and balanced sip bursting with notes of tart raspberry. These cocktails are crafted for those seeking a flavorful and health-conscious alternative to alcoholic beverages, allowing consumers to enjoy social occasions without the risk of a hangover. # Visual style The ad has a clean, polished aesthetic with close-up shots that emphasize the texture and color of the drinks. The editing style involves smooth zooms to focus on the ingredients. The production quality is high, giving it a commercial feel. The pacing is consistent, with each flavor getting equal attention. Visuals and text are synced to highlight key ingredients. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of four different cocktails. The intention is to immediately showcase the variety of flavors available. - 00:01–00:04 Next, the ad focuses on an orange cocktail labeled 'Spritz Italiano,' zooming in to highlight the ingredients and the pouring process. This aims to detail a specific flavor and visually entice the viewer. - 00:04–00:07 The ad then transitions to a purple cocktail labeled 'Purple Lune,' again zooming in to show the pouring process and highlight the ingredients. This continues to showcase the unique flavor profiles. - 00:07–00:10 Following the same pattern, the ad moves to a yellow cocktail labeled 'Golden Hour,' zooming in to highlight its ingredients. This maintains consistency in showcasing the variety of options. - 00:10–00:13 The ad concludes with a focus on a pink cocktail labeled 'Très Rosé,' zooming in to emphasize its tart raspberry notes. The intention remains consistent: to showcase each flavor’s unique characteristics and entice the viewer.

# Ad summary This ad for De Soi features a summer cocktail and communicates that it is hangover free, made with adaptogens and sold out 3 times. # Brand positioning De Soi presents itself as a sophisticated non-alcoholic beverage brand, offering a guilt-free alternative to traditional alcoholic drinks. The brand is positioned for those seeking a refreshing, flavorful, and health-conscious option, highlighting the use of adaptogens for a unique and enjoyable experience without the aftereffects of alcohol. De Soi is breaking away from category norms by offering a sophisticated drinking experience without the alcohol, likely appealing to customers interested in mindful consumption. # Product The featured product is a De Soi Summer Cocktail, a non-alcoholic beverage made with buzzy adaptogens including reishi mushroom, lion’s mane, and l-theanine. The drink is for people who enjoy cocktails and want to enjoy summer flavors without the after-effects of alcohol. The ad highlights its key benefit as being "hangover-free." The drink is presented as a refreshing and mindful option, perfect for social occasions or personal enjoyment. # Visual style The ad has a clean, inviting aesthetic with a focus on the product. The production quality appears to be studio-shot. The image treatment includes soft lighting and subtle color grading to enhance the drink's appeal. The typography is modern and legible, seamlessly integrated into the visual. The overall style aims to present the drink as a sophisticated and desirable choice, suitable for in-feed and story formats. # Hooks Headline: Your Hangover-Free Summer Cocktail # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TASTE IT NOW # Point of view - [object Object] # Storyline - The image displays a full glass of a De Soi summer cocktail, visually showcasing the product and its appealing appearance. This is included to immediately grab the viewer's attention with an inviting presentation of the beverage, from the brand's perspective. - The text overlay emphasizes that the cocktail is "Hangover-Free" and "made with buzzy adaptogens", highlighting key benefits and ingredients. This is to communicate the product's value proposition and health-conscious appeal, from the brand's perspective. - A badge indicates that the product has "SOLD OUT 3X," signaling its popularity and desirability. This is included to build credibility and FOMO, from the brand's perspective. - A "TASTE IT NOW" button serves as a direct call to action. This is included to prompt immediate purchase, from the brand's perspective.

# Ad summary This ad features a refreshing non-alcoholic beverage called De Soi. It is shown as a healthy alternative to alcohol, with the text stating it's perfect for "cutting back on drinking". # Brand positioning De Soi is presented as an adaptogen-rich, sparkling non-alcoholic apéritif. The brand aims to occupy a space in the consumer's mind as a sophisticated and healthy alternative to alcoholic beverages, particularly for those looking to cut back on drinking. It aligns with values of health, moderation, and mindful consumption, promoting a lifestyle that doesn't sacrifice enjoyment for well-being. The brand pushes against the norms of traditional alcoholic beverages by offering a non-alcoholic option that still provides a complex and enjoyable drinking experience. The brand positioning is both functional (adaptogen-rich, non-alcoholic) and emotional (sophisticated, enjoyable). # Product De Soi is a sparkling non-alcoholic apéritif that offers a sophisticated and healthy alternative to traditional alcoholic beverages. The ad specifically showcases the "Haute Mangue" flavor, which includes lime, agave nectar, and mango. It is designed for individuals looking to cut back on alcohol consumption without sacrificing the experience of enjoying a complex and flavorful drink. The product is positioned as a way to make cutting back on drinking easier. The ad addresses the purchase barrier of difficulty in cutting back on alcohol by presenting De Soi as an appealing and satisfying alternative. # Visual style The ad has a clean, bright aesthetic with a focus on showcasing the product's visual appeal. The editing style is simple with static shots and smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial, supporting an authentic yet appealing tone. The pacing is relaxed, allowing viewers to take in the visuals. The audio-visual sync is smooth, with the music complementing the visuals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A can of De Soi is shown being opened, and the drink is poured into a glass over ice, emphasizing its refreshing and visually appealing nature. - 00:02–00:15 The glass is filled with lime slices, highlighting the drink's citrusy and fresh ingredients, positioning it as a sophisticated and flavorful beverage.

# Ad summary The ad promotes a non-alcoholic spicy margarita, showcasing its preparation and taste appeal through a UGC style video with text overlays. # Brand positioning The brand aims to occupy a space in the market for consumers who seek non-alcoholic options that don't compromise on taste or experience. This brand positions itself as a modern and inclusive choice for individuals who either abstain from alcohol or are simply looking for a healthier alternative. The brand aligns with a lifestyle that values health, flavor, and inclusivity, challenging the norm that alcoholic beverages are essential for social gatherings. It promotes a functional positioning (taste) while also tapping into emotional benefits (feeling included). # Product The advertised product is a non-alcoholic spicy margarita. It is marketed towards individuals who enjoy the taste of margaritas but prefer to avoid alcohol for health, lifestyle, or personal reasons. The ad emphasizes that this non-alcoholic version tastes "EXACTLY like an alcoholic margarita," addressing the common purchase barrier that non-alcoholic beverages often lack the flavor complexity of their alcoholic counterparts. The product's USP is its authentic margarita flavor without the alcohol content. The ad showcases the drink being prepared and garnished with lime slices, implying it is suitable for social occasions, personal enjoyment, or as a guilt-free alternative to alcoholic cocktails. # Visual style The ad has a casual, UGC aesthetic with static shots and simple transitions. The production quality is basic, resembling a smartphone video. The pacing is moderate, with static shots dominating. The text is timed to appear with the changes in the visual. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The video begins with a request for non-alcoholic recommendations that actually taste good. - 00:00–00:09 00:00–00:09: The drink is prepared in the glass by first pouring in the base liquid, then a bubbly liquid. - 00:09–00:15 00:09–00:15: The glass is filled with sliced limes. This visually answers the initial request of a drink that tastes like alcohol by showing a visually appealing non-alcoholic margarita.

# Ad summary This ad promotes De Soi, a non-alcoholic apéritif containing adaptogens that claims to help calm the nervous system and give the consumer a feel-good buzz without the negative side effects of alcohol. The ad features a woman initially lying on the couch exhausted, then cutting to her preparing and enjoying the beverage with friends and at home. # Brand positioning De Soi positions itself as a sophisticated, health-conscious alternative to traditional alcoholic beverages. The brand targets consumers who enjoy the ritual of unwinding with a drink but are concerned about the negative effects of alcohol on their bodies and minds. By offering a non-alcoholic apéritif infused with adaptogens, De Soi aims to occupy a space in the market for those seeking relaxation and social enjoyment without the downsides of alcohol consumption. The brand aligns with a lifestyle that values wellness and mindful consumption, pushing against the norms of alcohol-centric socializing by providing a healthier and more balanced option. The positioning is both functional (calming the nervous system) and emotional (providing a feel-good buzz), appealing to those who want to maintain their well-being while still participating in social drinking occasions. # Product De Soi is a non-alcoholic apéritif crafted with adaptogens, positioned as a healthier alternative to traditional alcoholic drinks. It aims to provide a relaxing and enjoyable experience without the negative side effects associated with alcohol, such as stress and cortisol spikes. De Soi comes in various flavors, including Purple Lune, Golden Hour, Spritz Italiano, and Très Rosé, all packaged in sleek, colorful cans. The drinks are intended for individuals who enjoy unwinding and socializing but are seeking a better-for-you option that supports their well-being. De Soi addresses the barrier of wanting to relax without the health drawbacks of alcohol, offering a beverage that gently calms the nervous system and delivers a "feel-good buzz." This product is worth trying for those seeking a sophisticated, non-alcoholic option that aligns with a wellness-focused lifestyle. # Visual style The ad has a polished, lifestyle-focused aesthetic with a mix of indoor and outdoor settings. The editing style includes quick cuts and static shots, creating a dynamic yet smooth flow. The production quality is high, leaning towards a commercial feel with bright natural lighting and clear visuals. The pacing is moderate, with cuts timed to voiceover lines, creating a sense of rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DrinkDeSoi.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman lying exhausted on a couch, suggesting a state of fatigue or stress. This moment conveys the problem of feeling unwell, likely due to overindulgence or the negative effects of drinking. The audience experiences the scene from an outside perspective, observing her discomfort. The tone is subdued and relatable, highlighting a common feeling of physical discomfort. - 00:02–00:05 00:02–00:05 The ad transitions to a hand opening a box of De Soi drinks and then shows the woman enjoying a can of De Soi. This suggests a solution to the problem introduced in the previous scene, offering De Soi as a way to "rethink the way we unwind." The perspective shifts to that of a consumer discovering a new, healthier option. The tone is hopeful and inviting, presenting a positive alternative. - 00:05–00:17 00:05–00:17 The ad shows various flavors of De Soi, someone opening a can and pouring it into a wine glass, and the woman relaxing with the beverage and her dog. This emphasizes De Soi's versatility and the calming benefits of its adaptogens, positioning it as a way to enjoy a "feel good buzz without the booze." The audience observes the product's different flavors and how it integrates into a relaxing lifestyle. The tone is informative and reassuring, highlighting the health benefits and lifestyle appeal. - 00:17–00:23 00:17–00:23 The ad shows a couple toasting with cans of De Soi on a rooftop, followed by a woman enjoying De Soi in a glass. This conveys a new way to "sip, unwind, and feel great," ending with a call to action to visit DrinkDeSoi.com. The audience experiences the product as part of a social and individual moment of relaxation. The tone is celebratory and inviting, encouraging viewers to try the product and adopt a new approach to unwinding.

# Ad summary The ad promotes De Soi's Purple Lune as an alternative to nightly wine, highlighting its delicious taste and calming effects without the negative aspects of alcohol. The ad showcases the product's ingredients, such as Reishi, Lion's Mane, and L-Theanine, emphasizing their stress-regulating and focus-enhancing benefits. The female presenter offers the drink in different scenarios to illustrate its role in winding down after a long day, ultimately recommending it as a guilt-free and refreshing alternative to wine. # Brand positioning De Soi is positioned as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand promotes mindful indulgence without compromising on flavor or experience. They appear to cater to consumers seeking a calming ritual without the negative effects of alcohol, and align with a lifestyle that values wellness and relaxation. By highlighting ingredients like Reishi and Lion's Mane, De Soi differentiates itself from other non-alcoholic options by emphasizing functional benefits. The brand targets the space typically occupied by alcoholic drinks, but caters to an audience prioritizing mental clarity and health. # Product De Soi's Purple Lune is a canned non-alcoholic cocktail marketed as a sophisticated alternative to a nightly glass of wine. It's designed for individuals seeking to cut back on alcohol consumption while still enjoying a calming and flavorful evening ritual. The drink contains Reishi to help regulate stress and support the immune system, Lion's Mane to support overall focus and clarity, and L-Theanine to promote calmness without clouding the mind. Purple Lune is described as rich, layered, and complex, with flavors resembling dark cherry, black currant, vanilla, and oak. It aims to replicate the sensory experience of red wine without the alcohol or hangovers, while offering additional wellness benefits. The can is dark purple and green and features the words "ADAPTOGEN RICH", "non-alcoholic apéritif", and "Purple Lune". # Visual style The ad has a polished UGC feel, with natural lighting and simple editing. The production quality is relatively high, giving it a clean and professional appearance, but still retaining a relatable, personal vibe. Quick cuts are used to transition between shots, keeping a consistent pace. The visuals are timed to align with the spoken content and the product actions are shown up close to highlight the drink. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action give Purple Lune a try # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a woman revealing why she switched from red wine to De Soi's Purple Lune. This acts as a hook and establishes her perspective as a consumer seeking a better alternative. - 00:03–00:10 She prepares a glass of Purple Lune, pouring it from a can. This demonstrates how easily it fits into a nighttime routine, and emphasizes her satisfaction. - 00:10–00:12 She highlights the ingredients, such as Reishi, Lion's Mane, and L-Theanine, and lists the benefits. - 00:12–00:16 She shows Purple Lune in the refrigerator. This reinforces the idea of it being a regular part of her routine. - 00:16–00:21 The ad shows the drink being poured over ice. This demonstrates its versatility in how it can be served. - 00:21–00:36 She emphasizes the flavor profile, comparing it to dark cherry and black currant with vanilla and oak. - 00:24–00:27 She transitions to a scene of herself relaxing in a bathtub, reading a book and drinking Purple Lune. This visually conveys the desired outcome of relaxation and enjoyment. - 00:27–00:37 The woman further claims the taste is as complex as red wine but without the negative side effects of alcohol. - 00:37–00:40 She is seen relaxing on a couch with her cat while drinking Purple Lune. This builds on the association between the drink and a comforting wind-down ritual. - 00:40–00:51 She reiterates that she still wanted the end-of-day ritual without the grogginess and hangover. - 00:52–00:58 She concludes by directly addressing viewers, suggesting they give Purple Lune a try if they want to reduce their nightly wine consumption. She raises her glass and says cheers, ending with a CTA.

# Ad summary This ad promotes De Soi, a non-alcoholic apéritif that gives you a buzz without the hangover. It features visuals of a woman seemingly hungover, cans of De Soi, various cocktails made with De Soi, and people enjoying the drinks in relaxing settings. It emphasizes that De Soi contains adaptogens, improves mood, and tastes like the real thing. # Brand positioning De Soi is presented as a sophisticated and health-conscious non-alcoholic apéritif brand for those who enjoy the ritual of drinking but want to avoid the negative effects of alcohol. The brand positions itself as a provider of a buzz without the booze, offering a way to unwind and enjoy social occasions without the downsides of hangovers or stress. By highlighting adaptogens and positive effects such as improved mood and restful sleep, De Soi positions itself as a functional beverage that caters to a lifestyle that values both indulgence and well-being. The brand opposes the norm of sacrificing health for social enjoyment, offering an alternative that doesn't compromise either. # Product De Soi is a sparkling non-alcoholic apéritif that aims to provide the same enjoyable experience as alcoholic drinks without the negative side effects. The product is presented as a hangover-free alternative to alcoholic beverages. It contains adaptogens like Lion's Mane, L-Theanine, and Reishi Mushroom, which are said to naturally improve mood, provide more restful sleep, and relieve stress. It tastes like the real thing, offering the buzz you crave without the booze. The product is available in cans and can be used to create various cocktails. # Visual style The ad has a polished and bright aesthetic, with a mix of lifestyle shots and close-ups of the product. The editing is quick, with cuts timed to match the voiceover. The use of natural light and clean backgrounds contributes to a fresh and appealing look. The production quality appears to be a mix of UGC-style and polished commercial shots, creating a relatable yet professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts by portraying the negative effects of drinking by showing a woman passed out on a couch after drinking. - 00:01–00:02 The ad cuts to the woman sitting upright on the couch with her head in her hands, indicating a hangover. - 00:02–00:03 The ad introduces the product, De Soi, as a solution to the problem. Cans of the drink are shown in a refrigerator. - 00:03–00:04 The ad shows various cocktails made with De Soi, highlighting the hangover-free spritz. - 00:05–00:08 The ad then shows the ingredients and adaptogens that the drink contains. - 00:09–00:12 The ad continues with highlighting some of the benefits of De Soi, with people relaxing. - 00:13–00:19 The ad returns to visuals of cocktail, highlighting that it gives you that buzz you crave without the booze, and tastes like the real thing without the hangovers, followed by a recommendation.

# Ad summary An ad for De Soi’s Purple Lune sparkling non-alcoholic aperitif, presented by a customer. She explains that the drink includes Reishi, Lion’s Mane, and L-Theanine, and states that it is a delicious alternative to wine that provides the same wind-down ritual without the alcohol. # Brand positioning De Soi offers sparkling non-alcoholic aperitifs with adaptogens. The brand positions itself as a healthy alternative to alcohol with functional benefits. De Soi provides a premium ritual and product experience for sophisticated adults who are prioritizing wellness without sacrificing enjoyment. It goes against the norms of either drinking alcohol or drinking sugary non-alcoholic drinks. # Product De Soi Purple Lune is a sparkling non-alcoholic aperitif. Each can is made with Reishi, Lion's Mane, and L-Theanine. It is marketed as a wind-down drink that helps regulate stress and support your immune system with Reishi, supports overall focus and clarity with Lion’s Mane, and helps you feel calm but still clear-headed with L-Theanine. Purple Lune is described as having a rich and layered taste that is similar to dark cherry and black currant, with a little vanilla and oak. It provides the same complexity as a red wine, but without the booze and hangovers. # Visual style The ad has a polished UGC feel. The editing rhythm is quick, with cuts timed to music beats. The production quality is high, with good lighting and clear shots. The ad uses a mix of static shots and smooth transitions. The visuals are modern and clean, with a focus on the product and the presenter. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Give Purple Lune a try. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a close up shot of the beverage being poured, immediately establishing the product and implying it is a wine replacement. - 00:03–00:11 The customer is then introduced as she pours the Purple Lune into a wine glass. She states it is a delicious non-alcoholic cocktail and lists its ingredients, positioning it as a functional beverage for winding down. - 00:10–00:12 The ad shows the product in a refrigerator, further establishing it as a beverage option for unwinding at the end of the day. - 00:12–00:18 A close up shot with text overlay clarifies the benefits of each ingredient: Reishi helps regulate stress, Lion’s Mane supports overall focus and clarity, and L-Theanine helps you feel calm but still clear-headed. - 00:18–00:29 The customer then explains the taste and value, mentioning that it tastes incredible, rich and layered, and tastes like dark cherry and black currant with vanilla and oak. - 00:29–00:33 She then notes that it tastes as complex as red wine but without the booze and hangovers. This reinforces the product as a high quality alternative. - 00:33–00:45 The ad shows the customer relaxing on her couch with the beverage and her dog, visually solidifying it as a wind down ritual for the end of the day. She restates that she wanted something that felt special, without the grogginess and hangovers. - 00:45–00:54 The customer then shares that she does not miss wine at all, reinforcing that this product is a perfect replacement. She encourages viewers to give Purple Lune a try if they are looking to cut back on their nightly wine.

# Ad summary This ad promotes De Soi, a sparkling non-alcoholic aperitif. The ad features women enjoying the drink in various settings, such as a kitchen, in a bubble bath, and outdoors. The ad highlights the flavors and adaptogens infused in the beverages. # Brand positioning De Soi is presented as a sophisticated, fun, and healthy alternative to alcoholic beverages. The brand is positioned as a non-alcoholic aperitif that doesn't compromise on taste or experience. The brand aligns with a lifestyle that values socializing, enjoying complex flavors, and prioritizing health and well-being. It pushes against the norm that social occasions must involve alcohol by providing a flavorful and adaptogen-infused alternative. The brand positioning is both functional (offering a non-alcoholic alternative with adaptogens) and emotional (providing a sense of enjoyment and sophistication without the alcohol). The brand offers multiple flavors with slightly different profiles catering to varied tastes while maintaining a consistent brand identity centered around non-alcoholic enjoyment and wellness. # Product De Soi is a sparkling non-alcoholic aperitif infused with adaptogens. It is designed for individuals who want to enjoy the experience of a cocktail or wine without the alcohol. The drinks come in various flavors, including Golden Hour (lime, citrus zest, lemongrass), Très Rosé (sugared fruits, rose petals), Haute Margarita (lime, agave, jalapeño), and Spritz Italiano (bittersweet, mediterranean citrus). Each flavor is infused with adaptogens such as reishi and lion’s mane to promote a calm and chill feeling. The USPs include delivering all the fun minus the alcohol, tasting absolutely incredible with depth and personality like a wine or cocktail, and being infused with adaptogens for a calming effect. The aperitifs are enjoyed in various occasions from unwinding in a bubble bath to enjoying a refreshing drink after a long day. The ad addresses the purchase barrier of missing out on the social experience of drinking by offering a sophisticated and flavorful non-alcoholic option. # Visual style The ad has a polished, bright, and modern aesthetic. The editing style incorporates quick cuts and smooth transitions. The production quality feels like a hybrid of UGC and a polished commercial, creating a relatable yet aspirational tone. The pacing is consistent, maintaining a moderate rhythm that keeps the viewer engaged. There is some sync between cuts and music beats, particularly when showcasing the different flavors and benefits of De Soi. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Try adaptogens for yourself and pick up a case of De Soi today, you’ll love it. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The first woman holds up an orange cocktail and takes a sip. She suggests that she wishes she knew about this drink before she shopped for non-alcoholic drinks. This suggests to the viewer that she's found a non-alcoholic drink option that she likes. - 00:03–00:07 00:03–00:07 A woman looks directly at the camera and states that if someone told her last year she would give up her nightly wine she would have died laughing. She states that, yet, here we are. This is being told from the woman's POV, to say that she enjoys the product. The tone is humorous, indicating the product is genuinely good. - 00:07–00:09 00:07–00:09 A can of Golden Hour De Soi is shown next to a fancy cocktail, and then the text 'FOMO NO MO.' This expresses the intention that the drink eliminates any 'Fear Of Missing Out' when refraining from drinking alcohol. - 00:09–00:13 00:09–00:13 A woman pours De Soi into a glass, then a hand reveals a box of De Soi. Finally, a woman reaches into a fridge filled with De Soi. The voiceover suggests that the drink delivers all the fun, minus the alcohol. The voiceover then introduces De Soi. - 00:13–00:21 00:13–00:21 Visuals highlight the different flavors of De Soi with product-focused shots. A woman pours Tres Rosé into a glass of ice. The narrator explains that these non-alcoholic cocktails taste absolutely incredible with depth and personality, just like wine or a cocktail. The narrator then states that all drinks are infused with adaptogens. - 00:21–00:24 00:21–00:24 Another woman holds a can of De Soi. She mentions that the drink is infused with reishi and lion’s mane, so you actually feel calm and chill. This is told from the expert perspective of someone that has used the product and is aware of all of the ingredients and benefits. - 00:24–00:30 00:24–00:30 A woman pours De Soi in a glass, and the narrator states that it scratches that itch when I'm craving something refreshing after a long day, but with no after-effects. The product is being endorsed by multiple female users, to show that they are all satisfied with the product. - 00:30–00:34 00:30–00:34 The narrator urges viewers to try adaptogens for yourself and pick up a case of De Soi today, you’ll love it. This wraps up the ad with a direct call to action for the viewer to purchase the product.

# Ad summary The ad showcases De Soi's Purple Lune as a non-alcoholic alternative to red wine, offering a relaxing ritual without the negative side effects of alcohol. It emphasizes the taste, health benefits from ingredients like Reishi, Lion's Mane, and L-Theanine, and the feeling of waking up refreshed. # Brand positioning De Soi positions itself as a sophisticated and health-conscious alternative to traditional alcoholic beverages, particularly red wine. The brand aims to occupy the space of providing a relaxing and enjoyable ritual without the negative side effects of alcohol. It aligns with values of wellness and mindful consumption, pushing against the norm that relaxation must come with alcohol. The brand's positioning is both functional, offering health benefits through its ingredients, and emotional, promising a sense of calm and well-being. # Product De Soi's Purple Lune is a non-alcoholic cocktail designed as an alternative to red wine. It comes in a can and contains Reishi, Lion's Mane, and L-Theanine. It is advertised as a wind-down drink that helps regulate stress, supports the immune system, supports overall focus and clarity, and helps you feel calm but still clear-headed. The Purple Lune is described as rich and layered, tasting like dark cherry and black currant, with just a little vanilla and oak. The drink's key USPs are its non-alcoholic nature, its inclusion of beneficial ingredients, its complex flavor profile similar to red wine, and its ability to provide a relaxing ritual without the grogginess and hangovers associated with alcohol. It is worth trying for those looking to cut back on their nightly wine consumption or reduce the amount of glasses. # Visual style The ad has a polished and clean aesthetic, with bright lighting and smooth transitions. The production quality is high, giving it a commercial feel. The pacing is consistent, and the cuts are timed to match the voiceover lines, creating a seamless audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action give Purple Lune a try # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman walks toward a refrigerator and opens it. - 00:00–00:02 00:00–00:02 The message conveyed here is the beginning of a nightly routine of a glass of wine. - 00:00–00:02 00:00–00:02 The perspective is from an observer, creating a sense of anticipation. - 00:00–00:02 00:00–00:02 This sets a familiar and relatable scene. - 00:02–00:04 00:02–00:04 Someone pours a red beverage into a glass over ice. - 00:02–00:04 00:02–00:04 Transitioning to the introduction of the alternative drink, Purple Lune. - 00:02–00:04 00:02–00:04 The shift is meant to pique curiosity and establish the product as a desirable option. - 00:04–00:09 00:04–00:09 A woman in a kitchen explains that the drink is non-alcoholic and made with Reishi, Lion's Mane, and L-Theanine. - 00:04–00:09 00:04–00:09 Informing the audience about the key ingredients and their potential benefits. - 00:04–00:09 00:04–00:09 The tone is informative and friendly. - 00:09–00:12 00:09–00:12 The ad shows a refrigerator and a hand pulling out the Purple Lune drink. - 00:09–00:12 00:09–00:12 Highlighting the convenience and accessibility of the beverage. - 00:09–00:12 00:09–00:12 The perspective shifts to showcase the actual product. - 00:12–00:17 00:12–00:17 A Purple Lune drink being poured over ice is shown. - 00:12–00:17 00:12–00:17 The message is focused on the benefits of the drink such as stress regulation and immune support. - 00:12–00:17 00:12–00:17 There's a factual presentation of the drink's attributes. - 00:17–00:21 00:17–00:21 The woman discusses the drink's benefits, focus, clarity, and calmness. - 00:17–00:21 00:17–00:21 Explaining that the drink provides a sense of relaxation. - 00:17–00:21 00:17–00:21 The woman's perspective aims to build trust. - 00:21–00:23 00:21–00:23 The beverage is shown with other alcoholic cocktails. - 00:21–00:23 00:21–00:23 The ad addresses the product taste. - 00:21–00:23 00:21–00:23 The perspective is designed to increase product desire. - 00:23–00:26 00:23–00:26 She is reading in the bath. - 00:23–00:26 00:23–00:26 Illustrating the drink is part of a self-care ritual. - 00:23–00:26 00:23–00:26 The audience gets a peek at a relaxing moment. - 00:26–00:33 00:26–00:33 A glass with ice is shown. - 00:26–00:33 00:26–00:33 The taste is compared to vanilla and oak. - 00:26–00:33 00:26–00:33 The presentation is designed to persuade and inform the viewers about the products - 00:33–00:36 00:33–00:36 The woman is drinking a beverage on the couch with her dog. - 00:33–00:36 00:33–00:36 Illustrating the beverage as part of a ritual. - 00:33–00:36 00:33–00:36 The tone of voice is warm and relatable. - 00:36–00:46 00:36–00:46 The woman states that the beverage leaves her feeling refreshed. - 00:36–00:46 00:36–00:46 The message is that the beverage gives the ritual and flavor. - 00:36–00:46 00:36–00:46 The intention is to gain the audience's trust. - 00:46–00:54 00:46–00:54 She pours the beverage. - 00:46–00:54 00:46–00:54 The woman recommends Purple Lune for those wanting to cut back on drinking alcohol. - 00:46–00:54 00:46–00:54 The tone is a call to action to try the beverage.

# Ad summary A woman in her 30s shares her experience with hangovers as she gets older and how she found De Soi, a non-alcoholic cocktail made with adaptogens, to help her enjoy her nightly wine ritual without the negative side effects. # Brand positioning De Soi is positioned as a sophisticated, non-alcoholic alternative for cocktail and wine drinkers. The brand caters to those who want to maintain a nightly ritual of unwinding with a complex, elevated drink without the negative side effects of alcohol, like hangovers and high calories. It aims to occupy the space of a guilt-free pleasure, aligning with a lifestyle that values both enjoyment and wellness. De Soi pushes against the norm of traditional alcoholic beverages and sugary, less complex non-alcoholic alternatives by offering adaptogen-rich cocktails that deliver a calming effect and sophisticated taste. # Product De Soi is a range of non-alcoholic cocktails made with adaptogens like Lion’s Mane, Reishi, and L-Theanine. The product line includes various flavors, such as St. Moritz Mule, Haute Margarita, Golden Hour, and Purple Lune, each designed to mimic the complex and elevated taste of real cocktails or wine spritzes. These drinks are for individuals in their 30s and beyond who enjoy a nightly wine or cocktail ritual but want to avoid hangovers and reduce calorie intake. De Soi addresses the pain point of unsatisfying alcohol replacements, offering a sophisticated, calming, and lower-calorie option. The ad highlights that it allows users to maintain their relaxing evening routine without the drawbacks of alcohol. # Visual style The ad has a UGC feel, with a mix of casual, selfie-style shots and slightly more polished product demonstrations. The editing style is quick cuts, with shots changing frequently to maintain viewer engagement. The production quality is a hybrid of homemade and professional, combining personal anecdotes with well-lit product displays. The pacing is fast, with cuts happening every few seconds to keep the energy up and maintain interest. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Give it a try, too. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a woman introducing a presentation about her newest favorite obsession. - 00:08–00:14 She states she is in her 30s and thriving, but she was not prepared for the hangovers that come with being in your 30s. - 00:15–00:21 The narrator highlights the negative impact of even just a couple of glasses of wine affecting sleep and causing lingering effects the next day. - 00:21–00:27 She explains her desire to maintain her nightly wine ritual and proceeds to highlight her trial of other alcohol replacement beverages. - 00:27–00:37 She says most alcohol replacements tasted like sad sparkling water or sugar packed juice without any complexity or calming effects. - 00:38–00:43 The woman introduces De Soi as an alcohol replacement beverage that actually tastes like a real cocktail or a wine spritz. - 00:43–00:49 She details that it is non-alcoholic and made with adaptogens. - 00:49–00:54 She states that it is complex, elevated and not overly too sweet, and it allows her to enjoy her same ritual that she loves. - 00:54–01:02 The woman elaborates on the ease of use of the beverage, simply cracking a can, pouring a glass, and unwinding, but with no headaches or hangovers the next day, and with much lower calories. - 01:03–01:08 The narrator says cutting back finally feels easy instead of forced, and she genuinely looks forward to drinking it. - 01:08–01:23 She provides a conclusion stating that whether the viewer is going sober, cutting back, or looking for a fun new cocktail to try, this is going to be the swap for you, as well as saying that she will literally not shut up about De Soi.

# Ad summary This ad promotes De Soi, a non-alcoholic sparkling drink. It opens by pouring a bubbly drink into a cocktail glass. The ad highlights that De Soi naturally improves your mood, provides more restful sleep, is hangover-free, and relieves stress. # Brand positioning De Soi is presented as a sophisticated non-alcoholic beverage brand. The brand occupies a space in the market for consumers seeking alternatives to traditional alcoholic cocktails, especially for those who want to enjoy a social drink without the negative side effects of alcohol. It aligns with a lifestyle that values health, wellness, and mindful consumption, pushing against the norms of alcohol-centric social occasions by offering a functional and emotionally beneficial alternative. De Soi aims to provide a beverage that not only tastes good but also naturally enhances mood, promotes restful sleep, and relieves stress without the burden of a hangover. This positions the brand as a premium choice for those who prioritize their well-being and seek a balanced, sophisticated social experience. # Product De Soi is a non-alcoholic sparkling beverage designed as an alternative to traditional alcoholic cocktails. The ad highlights its functional benefits, stating that it "Naturally Improves Your Mood," promotes "More Restful sleep," is "Hangover-free," and "Relieves stress." The product is intended for individuals seeking a sophisticated and healthy option for social drinking without the adverse effects of alcohol. The ad addresses the common purchase barrier of health concerns related to alcohol consumption by offering a beverage that enhances well-being. The sparkling aspect of the drink, shown through effervescence, suggests a refreshing and celebratory experience, making it a suitable choice for various social occasions and moments of relaxation. # Visual style The ad features a polished, clean aesthetic with a focus on showcasing the product in an appealing way. The editing style uses static shots, emphasizing the drink's texture and visual elements. The production quality is high, creating a commercial feel that supports a tone of sophistication and wellness. The pacing is slow and deliberate. Audio and visual elements are synced to highlight the sparkling effect of the drink and the appearance of text overlays that emphasizes the product benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a clear cocktail glass filled with a light yellow liquid with visible bubbles and a few slices of lime. The scene is intended to mimic the visual appeal of a cocktail, creating an immediate association with social drinking. - 00:00–00:02 The ad text overlay reads "Ditch your cocktail. Drink De Soi." This framing serves as an explicit instruction and value proposition to the viewer. The perspective is from the brand, advocating for a change in drinking habits, positioning De Soi as the better alternative. The tone is confident and persuasive, suggesting a lifestyle upgrade by switching from alcoholic cocktails to De Soi. - 00:02–00:04 A stream of clear liquid is poured into the glass, increasing the frothy foam. This is intended to visually demonstrate the sparkling quality of the drink and enhance its appeal. - 00:02–00:06 Additional text overlays appear successively to highlight the drink's benefits, including "Naturally Improves Your Mood," "More Restful sleep," and "Hangover-free." The perspective is from the brand. The tone is informative and persuasive, reinforcing the health and wellness advantages of De Soi. - 00:06–00:09 The text overlay "Relieves stress" is added. This builds on the previous benefits, further emphasizing the health-positive attributes of the product. - 00:09–00:12 More lime slices are added to the drink, reinforcing its association with traditional cocktails while still highlighting its unique non-alcoholic nature. The perspective is from the brand, showcasing the product's versatility and visual appeal.

# Ad summary This ad promotes De Soi's non-alcoholic sparkling apéritif, Haute Margarita. The ad highlights the drink's adaptogen-rich formula with ingredients such as Reishi Mushroom, Lion's Mane, and L-Theanine. It emphasizes the drink's appeal as a hangover-free alternative and urges viewers to stock up before it sells out again. # Brand positioning De Soi positions itself as a modern beverage brand offering sophisticated, non-alcoholic apéritifs. It caters to individuals seeking a healthier and more mindful approach to socializing and unwinding. The brand aligns with values of wellness and balance, offering an alternative to traditional alcoholic drinks. De Soi emphasizes the functional benefits of its products, highlighting adaptogen-rich ingredients that promote relaxation and well-being. It pushes against the norm of alcohol-centric social occasions, offering a guilt-free and health-conscious option. # Product The ad features De Soi's Haute Margarita, a sparkling non-alcoholic apéritif. It is designed as a sophisticated alternative to traditional margaritas, offering a similar flavor profile without the alcohol or hangover. The drink contains adaptogens, including Reishi Mushroom, Lion's Mane, and L-Theanine, which are highlighted for their health benefits. The ad addresses purchase barriers by emphasizing its unique formula and limited availability, urging viewers to stock up before it sells out again. It is presented as a delicious, guilt-free way to enjoy a social drink. # Visual style The ad has a polished aesthetic with a mix of static shots and clear text overlays. The lighting is studio-like, with attention to detail in the product presentation. The editing is simple, with a focus on delivering information through text. The pacing is steady, emphasizing key features and benefits. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Stock up now before this best seller is sold out again # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of the De Soi Haute Margarita can and a glass of the beverage. - 00:01–00:02 Text overlay appears that describes the drink. - 00:02–00:03 Text overlay highlights "Made with Dreamy Adaptogens." - 00:03–00:09 Additional text overlay lists the adaptogens such as Reishi Mushroom, Lion's Mane, and L-Theanine. - 00:09–00:12 The ad concludes with text overlay reinforcing the drink is popular and to buy it now.

# Ad summary An ad for De Soi non-alcoholic aperitifs. The ad emphasizes the benefits of relaxing with adaptogens without alcohol's negative side effects, positioning it as a feel-good alternative for unwinding. # Brand positioning De Soi is positioned as a modern, health-conscious beverage brand that offers a sophisticated alternative to traditional alcoholic aperitifs. It targets consumers who enjoy the ritual of unwinding with a drink but are wary of the negative side effects of alcohol. The brand promotes a lifestyle that values relaxation and well-being. De Soi aims to disrupt the norm of relying on alcohol for social relaxation, by providing a non-alcoholic option that still delivers a "feel-good buzz" through the use of adaptogens, aligning with both functional and emotional benefits. # Product De Soi is a sparkling non-alcoholic aperitif that contains adaptogens, designed to help consumers relax without the negative side effects of alcohol. The ad showcases various flavors, including Purple Lime and others that contain adaptogens, which calm the nervous system. It is intended for those who want to enjoy a social drink or unwind after a long day without the stress and cortisol raises associated with alcohol. De Soi is presented as a healthy alternative, appealing to individuals who seek relaxation and a feel-good buzz without compromising their well-being. # Visual style The ad features a blend of casual, UGC-style shots with bright, natural lighting. Editing is quick, with cuts timed to music. The production quality appears to be a mix of amateur and polished commercial, lending authenticity to the ad. The pacing is moderately fast, with consistent cuts that maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DrinkDeSoi.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman is shown laying face down on a couch. - 00:01–00:01 The woman sits up and puts her face in her hands to emphasize the physical effects of drinking. - 00:02–00:03 A hand reaches into a box to grab a can of De Soi, as the ad presents a solution to the problems of drinking alcohol. - 00:03–00:05 The woman is shown drinking the De Soi. - 00:05–00:07 The ad shows different flavors of the drink, continuing the product introduction. - 00:07–00:10 A can of the drink is opened and poured into a wine glass. - 00:10–00:14 A can of De Soi is shown outside, as the ad contrasts the effects of alcohol with the effects of the product's adaptogens. - 00:14–00:18 A woman is seen relaxing on a couch, drinking the beverage as her dog sits next to her; the scene conveys a sense of calm and relaxation. - 00:18–00:20 A man and woman cheer with their drinks against a cityscape backdrop, as the ad emphasizes the social enjoyment of the beverage. - 00:20–00:23 The ad shows a woman drinking and enjoying De Soi, reinforcing the idea of a new way to unwind and feel great.

# Ad summary This ad is for De Soi, an adaptogen-rich sparkling beverage. The ad features a can of St. Moritz Mule being poured into a glass of ice. The ad copy states that it tastes like the real thing but is crafted with dreamy adaptogens and is hangover free. # Brand positioning De Soi is presented as a sophisticated and health-conscious alternative to traditional alcoholic beverages. The brand positions itself as a purveyor of non-alcoholic aperitifs that don't compromise on taste or experience. By highlighting the use of adaptogens and the absence of hangovers, De Soi appeals to consumers seeking a more mindful and wellness-oriented approach to socializing and relaxation. The brand aims to occupy a space in the consumer's mind as a guilt-free indulgence that aligns with a modern, health-conscious lifestyle, pushing against the norms of alcohol-centric social occasions. # Product The featured product is De Soi's St. Moritz Mule, a non-alcoholic sparkling beverage crafted with adaptogens. It is presented as a healthier alternative to traditional alcoholic drinks, offering the same taste experience without the hangover. The product comes in a red aluminum can with the brand name "De Soi" prominently displayed. The ad emphasizes that it "tastes like the real thing" while being "crafted with dreamy adaptogens and hangover free!" This suggests it's designed for individuals who enjoy the taste of cocktails but want to avoid the negative side effects of alcohol. The ad addresses the purchase barrier of health concerns associated with alcohol consumption by highlighting the adaptogenic benefits and hangover-free promise. # Visual style The ad has a sophisticated and inviting visual style. The lighting is warm and creates a cozy atmosphere. The composition is well-balanced, with the product as the main focus. The overall aesthetic suggests a premium and health-conscious brand. # Hooks Headline: We Used to Drink Red Wine Too. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating, "We Used to Drink Red Wine Too," which is intended to grab the viewer's attention by suggesting a shared experience or past behavior. The brand is speaking directly to the audience, positioning itself as relatable and understanding of their preferences. - The ad introduces the St. Moritz Mule, describing it as tasting "like the real thing but crafted with dreamy adaptogens and hangover free!" The brand is highlighting the product's unique selling points and benefits, emphasizing the taste and health advantages. - The ad displays the brand name "De Soi" and shows the product being poured into a glass, reinforcing brand recognition and visually showcasing the product's appeal. The brand is reinforcing its identity and visually demonstrating the product's use.