How Custom Ink Advertises on Meta

# Ad summary This image ad shows three young people wearing team uniforms. The ad copy reads, "INFINITE SWAG. ZERO BENCHWARMERS." # Brand positioning The brand is presented as a provider of stylish and high-quality team uniforms and athletic apparel. The tagline "INFINITE SWAG. ZERO BENCHWARMERS." suggests a brand that emphasizes both appearance and performance, aligning with a team's desire to look good and play well. The brand aims to occupy a space in the consumer's mind as a provider of top-tier athletic apparel. # Product The ad features athletic team uniforms. Specifically, there is a green, long-sleeved v-neck shirt and matching athletic shorts, a blue volleyball jersey with a round neck, and an orange basketball jersey and matching shorts. All of the uniforms feature the number 5 in white with a black border. The uniforms are presented as stylish, functional, and suitable for various sports, including basketball, volleyball, and other sports requiring team uniforms. The ad suggests that the uniforms are designed for athletes of all levels who value both performance and style. # Visual style The visual style of the ad is clean and modern, with a focus on showcasing the athletic apparel. The image has a studio-shot quality with balanced lighting and a clear focus on the subjects. The color scheme is bold, using complementary colors to draw attention. The overall aesthetic is designed to be eye-catching and professional, suitable for in-feed placements. # Hooks Headline: INFINITE SWAG. ZERO BENCHWARMERS. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a visual of three athletes in different team uniforms to immediately convey a message of style and athletic prowess. This is being communicated from the brand’s perspective, setting the stage for showcasing the brand’s apparel. - Next, the copy "INFINITE SWAG. ZERO BENCHWARMERS." is presented to highlight the brand's value proposition of style and performance. The brand is telling the audience that its apparel will elevate the players and help them avoid the sidelines. - Finally, the brand presents diverse athletes in team uniforms to convey inclusivity and relevance to a broad range of athletes. This reinforces the brand's message and demonstrates its products in real-world contexts.

# Ad summary The ad shows different items such as an eagle, a cup, hotdog, tote bag, sparkler, sun glasses, and fireworks with the text overlay “America 250 starter pack”. The ad promotes Custom Ink's swag options. # Brand positioning Custom Ink is presented as a provider of customizable merchandise, offering a wide range of swag options that can be personalized with unique designs. The brand aligns with a functional and practical approach, catering to customers looking for promotional items or personalized gifts. Custom Ink aims to be a go-to source for creating customized products, emphasizing variety and personalization. # Product Custom Ink is a provider of over 10,000 swag options, including but not limited to apparel, drinkware, and accessories. The product is for anyone looking to create customized items, whether for promotional purposes, personal expression, or unique gifts. Custom Ink empowers customers to design and personalize their own merchandise, offering a platform for creating branded or personalized items. The ad tells the viewer that Custom Ink offers a vast selection of products that can be customized to suit various needs and preferences, positioning the product as a versatile solution for personalized swag. # Visual style The ad has a polished aesthetic with quick cuts and smooth transitions. The production quality is commercial, and the visual motifs include the American flag and the colors red, white, and blue. The pacing is fast, with a high number of cuts per minute, creating an energetic and attention-grabbing feel. The audio-visual sync is precise, with cuts timed to music beats and voiceover lines, enhancing the overall impact of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with different items that allude to American culture and patriotism, such as an eagle and an American flag. - 00:01–00:02 The cup features the “America 250” logo. - 00:02–00:03 Next, the ad transitions to a hotdog with ketchup and mustard on a background of the American flag. - 00:03–00:04 Then a tote bag with the “America 250” logo. - 00:04–00:05 The ad cuts to a sparkler in front of the American flag. - 00:05–00:06 Next, sunglasses with stars and stripes. - 00:06–00:07 An eagle is flying. - 00:07–00:08 A smiling egg with a patriotic hat. - 00:08–00:09 An American flag is blowing in the wind with mountains in the background. - 00:09–00:11 There is a red, white, and blue fireworks display. - 00:11–00:12 The red cup features the “America 250” logo. - 00:12–00:15 The ad cuts to the logo for Custom Ink with the tagline “Over 10,000 swag options”.

# Ad summary This ad features a man discussing his brand of notebooks while showing the custom designs that can be made by Custom Ink. # Brand positioning Custom Ink aims to occupy a functional space by offering customers a service to create custom designs on merchandise. They promote values of simplicity through their easy-to-use design lab and human support. The brand differs from category norms by helping people to bring their ideas to life. Custom Ink is both functional and emotional; providing a service while also fueling the emotions of creators. # Product The Custom Ink notebook is a notebook that helps people create and customize. The notebook is for creators and makers to create the world they want to live in. The ad states Custom Ink has an easy to use design lab, as well as real human support. They push the message that a simple drawing can turn into something much more. The ad is conveying that this product is worth buying for anyone who has an idea worth bringing to life, because they make the process of customization easy. # Visual style The ad has a polished, yet authentic UGC feel. The editing style includes both quick cuts and smooth transitions. The pacing stays consistent throughout the ad and includes audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Try today's sponsor custom ink. # Point of view - [object Object] # Storyline - 00:00–00:03 The man shows a box on his workbench, saying that it all started with a sketch. - 00:03–00:13 He flips through the sketchbook, showing sketches and drafts of the "Customize Everything" logo. The intention of this message is to show what the speaker’s creative process looks like. The perspective is from the speaker as they explain their idea and how it came to life. - 00:13–00:23 The man opens the box, unveiling a stack of gray notebooks that are debossed with the words "Customize Everything." The intention of this is to show what his sketch turned into. The perspective is from the speaker as they explain their idea and how it came to life. The tone is inspirational and happy. - 00:23–00:26 The man flips through the notebook, showing that it is blank and ready to be used. The intention is to show that it is ready to be used to bring more ideas to life. The perspective is from the speaker as they explain their idea and how it came to life. The tone is inspirational and happy. - 00:26–00:30 The man shows himself beginning to sketch in the notebook, emphasizing that it will contain new ideas. The intention is to show that it is ready to be used to bring more ideas to life. The perspective is from the speaker as they explain their idea and how it came to life. The tone is inspirational and happy. - 00:30–00:39 He describes that he made the notebooks for other creators like him and that he believes a simple drawing can turn into much more. The intention is to communicate who the notebooks are for. The perspective is from the speaker as they explain who the product is for. The tone is inspirational and hopeful. - 00:39–00:46 He talks about how Custom Ink made the whole process crazy simple. He opens up his iPad, showing the design lab. The intention is to communicate the value of the product. - 00:46–01:04 He reiterates that suddenly his idea is something real and the notebook is where the next weird idea begins. He then urges the viewer to try Custom Ink today if they have an idea worth bringing to life. The intention is to show that ideas can come to life with the help of Custom Ink.

# Ad summary This ad promotes Custom Ink. The ad opens with a question asking which two features the viewer would choose, followed by a list of features. The ad concludes with the Custom Ink logo and call to action. # Brand positioning Custom Ink is positioned as a provider of custom merchandise, particularly for schools, that offers a wide range of product options, fast and reliable shipping, and customer service. The brand promotes itself as a company with low minimums, a 100% satisfaction guarantee, and high-quality designs. Custom Ink aims to be the go-to source for creating personalized merchandise, promising the ability to have all these benefits and more when customers choose them. # Product Custom Ink provides custom-designed merchandise. The ad highlights thousands of product options available for schools, including t-shirts, mugs, backpacks, and sunglasses, all of which can be personalized with custom designs. The company prides itself on fast, reliable shipping, customer service that loves customers, low minimum order quantities, a 100% satisfaction guarantee, and high-quality designs. The ad suggests that Custom Ink addresses the common purchase barriers by offering convenience, quality, and comprehensive support for creating custom merchandise. # Visual style The ad has a clean, corporate aesthetic with a mix of real-life and graphic elements. The editing style is simple with static shots. The production quality appears to be a hybrid of commercial and in-house, supporting an informative and promotional tone. The pacing is consistent with cuts timed to emphasize the key features of the service. The color palette is bright and inviting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start designing today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad poses a question about choosing two features. - 00:02–00:09 00:02–00:09: A list of seven options appears as an answer to the question. The perspective is from the brand, highlighting the various features and benefits of using Custom Ink. The tone is informative and persuasive, aiming to showcase the value proposition of the service. - 00:09–00:12 00:09–00:12: The Custom Ink logo is displayed, along with merchandise examples, which reinforces brand recognition and provides a visual representation of the types of products offered. The perspective is from the brand, with a focus on visual branding. The tone is promotional and encouraging, aiming to inspire viewers to start designing their own merchandise.

# Ad summary This ad promotes Custom Ink as a way to easily design and ship custom apparel, focusing on how they can handle shipping to multiple addresses to save time and effort. # Brand positioning Custom Ink positions itself as the solution for designing and distributing custom apparel without the hassle of individual shipping. The brand is presented as a convenient and efficient service that alleviates logistical burdens by providing a "Ship to Multiple Addresses" option. This positioning appeals to those seeking a streamlined approach to custom apparel, emphasizing time savings and simplicity in a market where managing individual shipments can be a significant pain point. # Product Custom Ink is a service that allows customers to design custom apparel and have it printed and shipped. The ad highlights the 'Ship to Multiple Addresses' option, which enables users to send individual items from a bulk order to various recipients. This feature addresses the logistical challenge of distributing custom shirts or other apparel to different locations, making it easier for teams, events, or organizations to manage their orders efficiently. The ad conveys that Custom Ink is worth trying or buying because it simplifies the process of custom apparel distribution, saving time and effort for the customer. # Visual style The ad has a simple, straightforward aesthetic with natural lighting and a focus on the physical action of loading boxes. The editing is minimal with static shots, and the final screen is clean and branded. The pacing is slow and deliberate to show the repetitive motion of loading boxes before switching to the final branded screen. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Start designing today # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11: A person is shown putting boxes into the trunk of a car. This conveys the problem of handling multiple shipments and the labor and time involved with manually distributing items. - 00:11–00:14 00:11–00:14: The Custom Ink logo and a call to action to "Start designing today" appear. This transition directly addresses the problem shown in the first beat and offers Custom Ink as the solution.

# Ad summary This ad promotes Custom Ink as a service that helps teachers celebrate and drive student achievement with custom gear. The ad features a teacher who uses Custom Ink to create custom gear for his students. He says that Custom Ink helps him celebrate and drive student achievement, and that his students love Custom Ink's different styles and designs. He also says that when he places an order, he knows they got his back, so he can focus on the kids. # Brand positioning Custom Ink is presented as a reliable and versatile provider of custom apparel, positioned to help groups and organizations create a sense of unity and celebrate achievements. The brand aligns with values of community, recognition, and ease of use, suggesting a functional and emotional appeal. Custom Ink aims to occupy the space of a trusted partner that supports group identity and morale, pushing against the norm of generic, impersonal apparel options. The brand promotes a sense of belonging and pride through its products, emphasizing the ability to customize designs and styles to suit different needs and preferences. # Product Custom Ink is a service that allows users to design and order custom apparel, such as t-shirts, for various occasions. The product is for anyone looking to create personalized gear for their group, team, or organization. The ad highlights the different styles and designs available, as well as the reliability of the service. The USP is the ability to easily create custom gear that fosters a sense of unity and celebrates achievements. The ad shows use cases such as school events, sports teams, and academic achievements. The ad addresses the purchase barrier of reliability by assuring customers that Custom Ink has their back, allowing them to focus on their core activities. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and a focus on positive emotions. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is polished, giving it a professional commercial feel. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with text on a red background stating, "Custom Ink is the ultimate teacher hack." - 00:02–00:06 00:02–00:06 A teacher speaks directly to the camera, stating that "Custom Ink helps us celebrate and drive our students' achievements with custom gear." - 00:06–00:09 00:06–00:09 Students are shown celebrating in their custom gear, with the text overlay stating, "They love Custom Ink's different styles and designs." - 00:09–00:13 00:09–00:13 The teacher returns, saying, "When we place an order, I know they got our back, so we can focus on the kids." - 00:13–00:17 00:13–00:17 The ad concludes with various shots of students in custom gear, highlighting the positive impact and unity fostered by Custom Ink.

# Ad summary This ad features a testimonial from a school official about how Custom Ink helps them celebrate students and drive student achievement. The ad highlights Custom Ink's different styles and designs and suggests that Custom Ink will 'have your back' so you can focus on the kids. # Brand positioning Custom Ink is positioned as a dependable custom gear company known for their diverse styles and designs. The ad focuses on the brand's ability to support educational institutions by providing gear that drives student achievement and helps celebrate students. # Product Custom Ink provides custom gear, specifically apparel, for schools and organizations. The company allows customers to create personalized designs, with many different styles and design options to choose from. The product aims to alleviate the burden of managing gear orders, so schools can focus on students, trusting that Custom Ink will 'have your back'. # Visual style The ad has a positive and uplifting visual style, with quick cuts and diverse shots of students. The video seems polished, but natural. There are no harsh cuts. The fast pacing, along with quick cuts of students and staff interacting creates an energetic atmosphere. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a branded title card. - 00:02–00:06 00:02–00:06 An Asian-appearing male school employee states that Custom Ink helps them celebrate and drive their students' achievements with custom gear. This is shown from the school employee's POV, demonstrating his satisfaction with the product and his belief that it supports the school’s mission. The tone is enthusiastic and confident. - 00:06–00:09 00:06–00:09 The school employee states that students love Custom Ink’s different styles and designs. This is presented through quick shots of students who appear happy and excited while wearing the shirts. The perspective shifts from the teacher to implied customer. This is done by showing the end-users enjoying their product. - 00:09–00:13 00:09–00:13 The school employee states that when they place an order, they know Custom Ink has their back so they can focus on the kids. The perspective returns to the school employee's, highlighting the peace of mind and support that Custom Ink provides. The tone is reassuring and conveys a sense of partnership. - 00:13–00:17 00:13–00:17 The ad ends with a shot of the Custom Ink logo.

# Ad summary This ad emphasizes the ease of creating custom jerseys on Custom Ink, despite the potential challenges of managing team orders. # Brand positioning Custom Ink is presented as a simple solution for creating custom apparel, specifically addressing the complexities of team orders. The brand caters to those who value convenience and efficiency in designing and ordering custom apparel and swag options. Positioning itself against the hassles of coordinating team orders, Custom Ink provides a solution that is easy to use and reliable. # Product Custom Ink provides custom apparel and swag options. The advertised product enables users to design and order custom jerseys easily for teams. The product addresses common challenges like dealing with varied individual requests (names, numbers), fabric preferences, and payment issues. Custom Ink simplifies team apparel by providing customizable options with over 10,000 swag options. # Visual style The ad features a straightforward, text-heavy design with basic graphics. The focus is on readability and clarity of the message rather than aesthetic appeal. The editing is minimal, with a static shot followed by a simple transition to the brand logo. The pacing is slow, allowing viewers to read all the text. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:20 The ad presents a list of common challenges encountered when managing team jersey orders. - 00:00–00:20 The list is displayed on a t-shirt worn by a person. - 00:00–00:20 The text references issues like varied name and number requests, fabric inquiries, payment collection, and fitting requirements, highlighting the complexities of team orders. - 00:20–00:24 Following the problem statement, the ad transitions to a shot showcasing the Custom Ink logo with the tagline 'Over 10,000 swag options'. - 00:20–00:24 The visuals demonstrate the brand's diverse range of customizable products, implicitly resolving the previously stated issues by offering a simple, all-in-one solution for custom apparel needs.

# Ad summary This ad promotes Custom Ink as the solution for creating custom shirts for a school's end-of-year ceremony. It shows a teacher realizing he doesn't have anything to give his athletes, then using Custom Ink to quickly design and order custom shirts that arrive on time. The ad uses a problem-solution format and emphasizes the ease and speed of using Custom Ink. # Brand positioning Custom Ink is positioned as the go-to source for creating custom apparel and promotional products. The brand promotes itself as providing an easy and fast solution for creating personalized items for groups, schools, or businesses. The brand values are geared toward convenience, customization, and timely delivery, offering over 10,000 custom swag options. It emphasizes 100% satisfaction guarantee and free standard delivery, positioning itself as a reliable and accessible option for those needing custom-designed products quickly. # Product Custom Ink provides custom-designed T-shirts and promotional products that customers can easily design and order through their website. The product allows for full customization of apparel, with options to add logos, text, and designs. It is targeted towards those who need custom items for businesses, schools, or teams. The ad highlights the ease of customization, with tools and design templates available on their platform. Custom Ink offers over 10,000 product options and provides features such as 100% satisfaction guarantee, easy customization tools, over 10,000 product options, and free standard delivery. The USP is the ability to get something fast and done right on time, addressing the barrier of time constraints in ordering custom apparel. # Visual style The ad has a casual, UGC-style aesthetic, using natural lighting and simple editing with direct cuts. The production quality feels like a hybrid between a homemade video and a polished commercial, lending it a relatable, authentic feel. The pacing is moderate, and the cuts are timed with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with the text overlay, “POV: The end-of-year ceremony is this weekend… and you have nothing to give your athletes”, as the POV follows a man walking through a school campus. This sets up the problem of the coach needing gifts and the tone of mild panic. - 00:06–00:09 Continuing from the previous moment, another text overlay appears, "you realize you waited too long" as the man is pouring coffee in a cluttered room. This emphasizes his procrastination and the urgency of his situation, deepening the problem. - 00:09–00:15 Another text overlay states, “and you can’t just let the season end like that,” as he looks worried with his arms crossed, reinforcing the need to find a solution and adding emotional weight to the situation. - 00:15–00:18 Responding to the previous problem, the man is shown looking at a laptop with the text overlay “they deserve something they’ll actually remember,” highlighting that the product will be a memorable gift. - 00:18–00:23 The screen switches to a phone showing the Custom Ink website with the text overlay “so I went on Custom Ink”, indicating the solution to the problem. The phone is scrolled through various product categories and highlights the ease and range of customization, reinforcing the brand’s value proposition. - 00:23–00:25 The website is shown again with the text overlay, “and started making them custom shirts”, showing the user selecting a T-shirt, further demonstrating the product use case. - 00:25–00:30 Continuing the last moment, the website is scrolled again with the text overlay, “you can literally customize everything,” indicating the extent of product customization and ease of use. - 00:30–00:35 Switching back to the man using his computer with the text overlay, “kept it clean so they can wear it at school too. needed something fast… and they got it done right on time,” he’s shown adding the custom design to the shirt, indicating the speed and flexibility that Custom Ink offers. - 00:35–00:39 The ad closes with a green checkmark over the man’s shoulder with the text overlay “ordered ✅ I’ll show you how they turned out when they came in…” The closing emphasizes the anticipation and satisfaction, and the overall end result.

# Ad summary A man unboxes and shows off several custom shirts he had made by Custom Ink. He indicates that the process was easy and the end result was high-quality. # Brand positioning Custom Ink is presented as a reliable, fast, and high-quality provider of custom apparel. The brand caters to individuals, teams, schools, and organizations seeking personalized merchandise. By emphasizing the speed of delivery and ease of customization, Custom Ink positions itself as an accessible solution that takes the stress out of ordering custom clothing. The brand aims to occupy a space in the consumer's mind as a modern, user-friendly service that values customer satisfaction and the ability to create something special and representative for various groups. # Product Custom Ink provides custom-designed apparel, as shown in the ad through a box of t-shirts. The shirts displayed feature names, numbers, school logos, and team mascots. Custom Ink lets users design something that represents them, their school, or their team. The t-shirt designs appear to be for a school's end-of-year ceremony and the school's girls' soccer team. The ad calls out the ease of the process and implies the brand is great for last-minute projects. It's implied that the custom printing is high quality based on the excited reaction from the man in the video. # Visual style The ad has a casual, UGC-like feel. It is shot in a brightly lit classroom. The editing is simple with static shots and minimal transitions. The production quality is low, resembling a typical social media video. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action If you're looking to create something special for your students, team, or staff, definitely check out Custom Ink # Point of view - [object Object] # Storyline - 00:00–00:03 The man picks up a box and sets it on the table. - 00:03–00:07 00:03–00:07 The man opens the box with a box cutter. This shows Custom Ink's fast delivery. - 00:07–00:14 00:07–00:14 The man pulls out the shirts from the box. This shows that the shirts are perfect and turned out just like he wanted. - 00:14–00:26 00:14–00:26 The man shows the different designs and explains that the shirts represent them with their names and numbers, the school, and the team. - 00:26–00:30 00:26–00:30 The video zooms in on the shirts, showing the mascot and school colors. This highlights the design and printing quality. - 00:30–00:38 00:30–00:38 The man states that the process was easier than expected. He recommends Custom Ink if you're looking to create something special.

# Ad summary The ad promotes Custom Ink by showing a second-grade teacher planning a field day for her students. She outlines the activities planned, including winning the tug of war, the teacher being in a dunk tank, and matching Custom Ink shirts. # Brand positioning Custom Ink is presented as a partner to help educators and others create memorable and unified experiences through custom apparel. The brand aligns with values of community, fun, and school spirit. Custom Ink is positioned as a simple and effective solution for bringing people together through a shared visual identity. The brand aims to make events more special and foster a sense of belonging. # Product The product being advertised is custom-designed apparel, specifically t-shirts, provided by Custom Ink. The ad highlights the use of matching shirts to enhance school spirit and create a sense of unity among students during Field Day. The shirts are presented as a means to build connection and excitement, making the event more memorable. The teacher emphasizes that wearing these custom-made t-shirts will bring everything together, suggesting a significant value in fostering community and shared experience. The matching Custom Ink shirts are visually appealing and help in creating a sense of togetherness and excitement for the field day activities. # Visual style The ad has a UGC feel with bright colors and a casual, unpolished look. The editing style includes quick cuts and static shots. The production quality is a hybrid, combining a UGC feel with clear, well-lit shots. The pacing is consistent throughout the ad, creating a sense of energy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Stay tuned to see their reaction, what the t-shirts are going to look like and let's see who's going to win Target for this year. # Point of view - [object Object] # Storyline - 00:00–00:04 The teacher introduces her goal to make this year's field day the best ever for her second-grade class. - 00:04–00:10 00:04–00:10 The teacher lists the ways she plans to accomplish this, presenting it from her perspective as the planner and leader, signaling her enthusiasm. - 00:10–00:13 00:10–00:13 The teacher expresses that she wants her class to win the tug-of-war game this year since the other second-grade class always wins. She states that they will win at all costs, establishing a competitive tone. - 00:13–00:17 00:13–00:17 The teacher plans to be in the dunk tank the whole time, even though she got out early last year because it was cold, indicating her commitment to full participation. - 00:17–00:26 00:17–00:26 The teacher shares that her class will get matching Custom Ink shirts, teasing how good they will look and reinforcing the theme of school spirit for spirit day. - 00:26–00:29 00:26–00:29 The teacher reminds her class to have fun, smile a lot, and drink water. - 00:30–00:42 00:30–00:42 She expresses excitement about the custom matching t-shirts and the connection they will bring. The teacher tells the audience they have all worked so hard on family, community, and building together that wearing matching t-shirts will bring it all together. - 00:42–00:51 00:42–00:51 The teacher explains the custom shirts will be a surprise for her students and that audiences should stay tuned to see the students' reactions and to see who wins the tug-of-war competition. - 00:53–00:58 00:53–00:58 The teacher thanks Custom Ink for partnering with her and reinforcing that she cannot wait to make this field day the best one ever, ending on a positive and grateful note.

# Ad summary A close up of a red t-shirt, worn by a person, with white sleeves and a white printed message about the challenges of being a team coordinator, followed by Custom Ink branding. # Brand positioning Custom Ink is presented as a brand that understands the humorous challenges of managing group apparel orders, especially for youth sports teams. The ad positions Custom Ink as the solution to easily make jerseys, contrasting it with the everyday chaos and frustrations faced by team organizers. It is implied that Custom Ink offers a reliable and straightforward way to handle custom apparel needs, providing relief and efficiency in a process that can otherwise be stressful. The brand avoids the typical high-performance sports apparel positioning, instead focusing on the ease and convenience it provides to organizers and team leaders. # Product The advertised product is Custom Ink's custom jersey creation service. The service enables customers to easily design and order jerseys, appealing to team coordinators and organizers. The ad emphasizes the simplicity of creating jerseys through Custom Ink, addressing pain points such as dealing with numerous requests, managing payments, and ensuring correct sizing. It is implied that Custom Ink provides solutions to these challenges, offering a seamless and hassle-free experience. There are over 10,000 swag options. # Visual style The ad has a casual, UGC feel. The video primarily features a static shot of an individual wearing a t-shirt, creating a simple and direct presentation. The ending product and logo animation provides a polished contrast. The pacing is slow, allowing viewers to read all of the text on the shirt. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:20 A person stands wearing a red shirt with a message printed on it about ordering youth sport jerseys. - 00:20–00:24 The screen transitions to Custom Ink branding and a visual of product offerings.

# Ad summary A teacher shows off custom t-shirts she ordered from Custom Ink for her class's field day. She asks her class to rate the shirts and they give it a 10 out of 10. # Brand positioning Custom Ink is presented as a reliable and easy to use service that offers customized apparel. The brand is positioned as a way to create a sense of unity and excitement for special events, making it perfect for schools, teams, or any group looking to create a cohesive look. The brand focuses on functionality (customizable apparel) and emotional connection (creating a sense of belonging and excitement). # Product The product featured is a custom-designed t-shirt from Custom Ink, specifically made for a school's field day. The t-shirt is royal blue with white lettering that says "FIELD DAY" in large, bold letters at the top and "TEAM BIERNACKI" in smaller letters underneath. The shirt is intended for students in a second-grade class and aims to foster a sense of unity and team spirit. The t-shirt design helps address the challenge of identifying team members during field day activities, ensuring everyone matches and feels part of the group. The advertisement highlights the customizability of the shirts, suggesting that users can create unique designs to suit their specific needs and preferences. # Visual style The ad has a bright, cheerful aesthetic, typical of UGC-style content made for social media. It features natural lighting and a colorful, energetic setting. The editing is straightforward, with simple cuts that maintain a steady pace. The production quality has a casual, unfiltered feel, aligning with authentic, relatable content found on platforms like TikTok and Instagram. The pacing is consistent, mirroring the upbeat rhythm of the voiceover and the lively classroom environment. The visuals effectively sync with the audio, emphasizing key points and reactions. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Check out Custom Ink & customize yours now! # Point of view - [object Object] # Storyline - 00:00–00:09 The teacher holds up a Custom Ink order with custom t-shirts. - 00:09–00:12 She tells her class to wait for the big reveal. - 00:12–00:15 The teacher shows the class the shirt and they all say "wow!". - 00:15–00:23 She explains that the shirts say Field Day and Team Bernaky. - 00:24–00:27 The teacher asks if they like the shirt and they all say yes. - 00:27–00:30 She shows the class the shirt and explains that they will all match on Field Day. - 00:30–00:32 She says the shirts are for Field Day and the class says yay. - 00:33–00:49 The teacher explains why the class needs the shirts for the tug of war game. - 00:49–00:57 She asks the class to rate the shirts and they all give it a 10 out of 10.

# Ad summary They're here. Our customing PE shirts have arrived for next year and I am obsessed. I already took a PE at home. The best part about this whole project was letting my students be a part of the process from choosing colors to helping design what they wanted to represent our PE program. It instantly builds school spirit, gets more students excited for PE and gives them something to feel proud to wear. As teachers, we know engagement starts with connection and something is simple as custom shirts can make students feel included and recognized. And honestly, custom make made this so easy from start to finish. The quality is amazing, the ordering process was so easy and a last minute teacher planner like me, they truly came through and made the experience stress free. If you're planning ahead for anything next year, this is your time to check out custom make. PE shirts, staff shirts, school events, sports teams, literally anything, custom ink will help you design it. You can create your own merch for your school and your community. Go check out custom ink. # Brand positioning Custom Ink is presented as a versatile and customer-centric provider of custom-designed apparel and merchandise. The brand positions itself as a partner for schools, sports teams, and communities, offering a seamless and easy design and ordering process. The brand aligns with values of school spirit, community, and personalized expression. It promotes a collaborative and stress-free experience, catering to those who may be planning events or merchandise on short notice. The brand's positioning is both functional (easy ordering, quality products) and emotional (building connections and fostering pride). # Product Custom Ink provides custom-designed shirts and merchandise, allowing customers to create personalized apparel for their school, team, or community. The product works by enabling customers to design their own graphics and choose colors and styles. Custom Ink makes the design and ordering process easy from start to finish and offers high-quality products. The ordering process is easy. The brand addresses the need for a stress-free way to create custom merchandise. The ad showcases the use of custom PE shirts to build school spirit and create a sense of inclusion among students. This product is worth trying or buying because it helps to create connection with students, build school spirit, and easily make merch for events. # Visual style The ad has a polished yet accessible aesthetic, resembling UGC content made for Reels or TikTok. The editing style includes quick cuts and smooth transitions, creating a fast-paced rhythm. The production quality balances a commercial feel with a personal touch, aligning with the authenticity of a teacher sharing her experience. The use of natural light enhances the genuine tone. The pacing is consistent, maintaining a brisk tempo throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go check out custom ink # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 A female teacher excitedly announces the arrival of custom PE shirts from Custom Ink for the next year. This moment conveys excitement and anticipation, setting a positive tone for the ad and highlighting the teacher's enthusiasm for the product. - 00:07–00:15 00:07–00:15 The teacher shows the box of shirts and explains that the best part of the project was letting the students be a part of the design process. This emphasizes the collaborative aspect and the value of student involvement. - 00:15–00:23 00:15–00:23 The teacher highlights the benefits of the custom shirts, emphasizing that they build school spirit, excite students for PE, and give them something to feel proud to wear. This reinforces the product's value in fostering engagement and connection. - 00:23–00:33 00:23–00:33 The teacher emphasizes that custom make made the ordering process easy and highlights the quality of the shirts. This builds trust and addresses potential concerns about the ordering process and product quality. - 00:33–00:38 00:33–00:38 The teacher shows off the shirt. She then directly addresses the viewer and emphasizes the stress-free nature of the experience for teacher planners. - 00:38–00:52 00:38–00:52 The teacher provides a call to action, encouraging viewers to check out Custom Ink for all their merch needs. This reinforces the product's versatility and encourages immediate action.

# Ad summary This ad from Custom Ink advertises custom graduation merchandise using a hand-written note and the Custom Ink logo. # Brand positioning Custom Ink is presented as a custom merchandising provider that offers a huge selection of products that can be imprinted with custom designs. The brand aims to occupy the space in the consumer's mind of a reliable provider with many options. The brand aligns with a functional approach because they sell physical products to customers and provide the service of designing the layout. The brand promotes a celebratory and nostalgic tone with graduation-related products. # Product The ad promotes Custom Ink's service of allowing customers to purchase swag merchandise printed with their own custom designs. These products are shown printed with school logos and graduation-related designs, suggesting they are ideal for graduation parties and celebrations. The ad mentions that Custom Ink provides over 10,000 swag options. The service is worth buying for high school and college students because they can purchase products to celebrate with, such as t-shirts, umbrellas, or baseball caps. # Visual style The ad has a clean and basic aesthetic, which supports the functional and reliable brand. The editing is slow, with a single transition. The cuts are not timed to the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A hand is shown writing on a piece of paper. - 00:00–00:07 The text on the paper reminds the viewer to get their graduation merchandise ordered soon. This text also serves as a direct address to the viewer. - 00:00–00:07 This section is told from the perspective of the brand, with the visual of the hand. - 00:00–00:07 The brand name is revealed along with a heart emoji and this emphasizes that the brand has a positive and friendly tone. - 00:07–00:10 The ad shifts to a red background with yellow items. - 00:07–00:10 A yellow umbrella and a yellow baseball cap are shown. The umbrella and the baseball cap each feature a space for a custom logo. This section conveys that Custom Ink can print your custom design on an umbrella or a baseball cap. - 00:07–00:10 The Custom Ink logo is revealed with the tagline "Over 10,000 swag options". This confirms the brand name. - 00:07–00:10 The logo animation shows the brand's mascot, a cute octopus. - 00:07–00:10 This section is told from the perspective of the brand, with the Custom Ink logo and the tagline.

# Ad summary This ad is promoting aprons for restaurant workers, specifically the person who orders the uniforms and branded gear. It emphasizes appreciation and support for this often overlooked role within the restaurant industry. # Brand positioning This brand positions itself as a champion for the unsung heroes within the restaurant industry. It aligns with values of appreciation, recognition, and support. The brand's tone is empathetic and understanding, pushing against the norm of overlooking or undervaluing certain roles in the restaurant environment. The brand positioning is largely emotional, focusing on the feelings of being seen, appreciated, and supported. # Product The product being advertised is an apron. It is designed for use in the restaurant industry, specifically targeting those who are responsible for ordering uniforms and branded gear. The apron is made of a solid, durable fabric and features a simple design with pockets. The primary USP is that this apron is intended to show support and appreciation for the often-overlooked individuals who manage uniform orders within restaurants. The apron's function is not only for protection but also as a symbol of recognition and support. The ad addresses the purchase barrier of feeling unseen or unappreciated in a support role. # Visual style The ad has a clean, straightforward visual style. The production quality appears to be standard product photography. The image treatment is minimal, with no obvious filters or effects applied. The typography is integrated centrally on the product and the style is simple and legible, which ensures scannability in-feed. # Hooks Headline: the most underrated person in the restaurant? the person who orders all the uniforms and branded gear. and not only are they underrated, they're underappreciated. well we see you and we always got your back. and your aprons. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by questioning if the viewer is the most underrated person in the restaurant and if they are the person who orders all the uniforms and branded gear. This serves to engage viewers by calling them out and grabbing their attention by speaking directly to their experiences in their role. The viewer is experiencing this from the perspective of the brand. - The ad continues by stating 'and not only are they underrated, they're underappreciated'. This serves to further emphasize the feeling of being overlooked and to build an emotional connection with the viewer. The viewer is experiencing this from the perspective of the brand. - The ad concludes by saying 'well we see you and we always got your back. and your aprons.' This serves to reassure the viewer that they are valued and supported. The viewer is experiencing this from the perspective of the brand.

# Ad summary The image ad contrasts a simple stick figure representing someone at their nonprofit with a stylishly branded version of the same figure, highlighting the impact of Custom Ink on enhancing their appearance and brand representation. # Brand positioning Custom Ink is presented as a brand that elevates the look of nonprofit organizations through custom-designed merchandise. The brand positions itself as a provider of tools that allow nonprofits to enhance their image and create a cohesive, stylish brand presence. This appeals to organizations that want to look good while doing good, making Custom Ink a partner in both the functional aspect of branding (custom merchandise) and the emotional aspect (pride and presentation). It implies that nonprofits can benefit from a polished look, pushing against the perception that nonprofits should only focus on their cause without attention to aesthetics. # Product The ad showcases various custom merchandise options offered by Custom Ink. These include a tie-dye t-shirt, a beanie, and a mug, each personalized with nonprofit branding. The t-shirt features a colorful tie-dye pattern and the text "Your Groovy Nonprofit Name Here," while the beanie is bright pink with the text "Your Nonprofit Name Here" accompanied by two hearts. The mug is gold colored with the text "YOUR NONPROFIT NAME HERE." These products are designed to provide nonprofits with branded items that can be used for promotional purposes, events, or everyday wear. The ad addresses the potential barrier of nonprofits not prioritizing their appearance by showing how branded merchandise can improve their image, making them look good while supporting their cause. # Visual style The ad employs a minimalist, cartoon-like visual style with simple stick figure drawings against a plain white background. The production quality is basic, resembling hand-drawn sketches, which gives it an approachable, unpolished feel. The color scheme is limited, with black lines defining the figures and text, contrasted by the bright colors of the branded merchandise (pink beanie, yellow mug, tie-dye t-shirt). The typography is straightforward and unadorned, contributing to the overall simplicity. This style feels intentionally lo-fi, possibly to highlight the ease of use and accessibility of Custom Ink's services, and to create a relatable, non-intimidating image for nonprofits. # Hooks Headline: me doing good AND looking good at my nonprofit (thanks to Custom Ink) # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a plain stick figure to represent someone doing good at their nonprofit. This image conveys a sense of basic functionality without any emphasis on appearance. The perspective is from the brand, showing the 'before' state where the nonprofit's image is simple and unbranded, indicating a lack of visual appeal. - Next, the ad transitions to a more stylized stick figure adorned with Custom Ink products, including a t-shirt, beanie, and mug, each branded with the nonprofit's name. This image aims to convey a transformation, illustrating that the nonprofit can look good while still doing good. The perspective is from the brand, showcasing the 'after' state where Custom Ink has enhanced the organization's image, demonstrating the value of branded merchandise in improving their overall presentation.

# Ad summary This ad for Custom Ink starts with a meme format of a unicorn wearing a hat in a green field with a rainbow in the sky. Then it transitions to a solid red screen with images of items like t-shirts and mugs that can be customized with a logo and design. The company's name, Custom Ink, appears at the end. # Brand positioning Custom Ink is presented as a company that allows you to create custom swag for your brand. The ad uses the meme format to imply that using their services will make you feel happy and successful when people love the merchandise you create. The brand seems to be positioning itself as a modern and creative option for merchandise creation, in line with current internet trends. # Product Custom Ink is a service that provides customizable merchandise. The products shown in the ad include t-shirts, mugs, backpacks, sunglasses, and water bottles. The products can be customized with logos and designs. The ad highlights the wide range of swag options available, claiming "Over 10,000 swag options." # Visual style The ad uses a hybrid style, starting with a low-fidelity meme aesthetic and transitioning to a clean, branded commercial look. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:09 The ad opens with a meme format suggesting the euphoric feeling when custom merchandise is well-received. - 00:09–00:13 The ad then shifts focus to the Custom Ink logo and slogan, highlighting the vast range of customizable products available.

# Ad summary An ad for custom apparel printing company Custom Ink starts with an unseen narrator addressing the viewer and telling them if they are seeing this ad, it's because they are cool enough to wear a shirt printed by Custom Ink. The ad cuts to product shots of clothing and accessories that Custom Ink can customize. The ad features their octopus logo, and a link to their website appears on-screen. # Brand positioning Custom Ink is presented as a custom printing service for apparel and accessories, mainly geared toward businesses. The brand positions itself as a creative partner that allows customers to easily bring their vision to life on a variety of customizable products, as suggested by the invitation to "start cooking" in the Custom Ink design lab. The brand appeals to customers by presenting itself as exclusive and selective, implying that only those with a certain style or aesthetic will be targeted by their advertising. # Product Custom Ink offers custom printed apparel and accessories for businesses. The service allows customers to design their own logos and designs to be printed on various items. Featured items include shirts, hats, backpacks, and umbrellas. The ad emphasizes that Custom Ink offers "over 10,000 swag options", suggesting a wide range of choices and possibilities for customization. The primary selling point is the ability to create unique, personalized merchandise for businesses or personal use. # Visual style The ad features a mix of authentic, slightly out-of-focus, UGC-style footage and clean, branded product shots on a solid background. The editing is simple and straightforward. The pacing is moderate, with a shift to faster cuts during the product showcase. The solid red background is a visual motif. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The ad begins with a direct address to the viewer, creating intrigue and exclusivity. - 00:10–00:14 A variety of customizable products and the brand's logo appear.

# Ad summary A teacher enthusiastically unboxes Custom Ink t-shirts designed for a class field trip. She highlights the speed and reliability of Custom Ink, showing how the shirts were perfect for the event, and recommends Custom Ink to other parents, coaches, and teachers with changing schedules. # Brand positioning Custom Ink is presented as a reliable and convenient solution for custom apparel needs, particularly for groups, events, or organizations. The brand is positioned as exceeding expectations, offering more than just printing services, and solving the pain point of needing quick and dependable service, especially when plans change. The brand promotes simplicity and dependability. # Product The product featured is a custom-designed t-shirt created through Custom Ink. The ad shows a turquoise t-shirt with two distinct designs: the front features a playful "NF-Lementary" logo incorporating football imagery, while the back showcases "CLASS CLASS" stacked in a bubble letter font. The shirts are designed for a class field trip, and they are intended to provide a cohesive and spirited look for the group. # Visual style The ad has a UGC-feel with static shots. The production quality is simple and casual, aligning with the tone of a teacher sharing her experience. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make sure you head to custom ink to get all your field trip swag. # Point of view - [object Object] # Storyline - 00:00–00:04 The teacher excitedly announces the "grand reveal" of custom ink t-shirts. - 00:04–00:21 She opens the box and shows the t-shirt designs, front and back, emphasizing how cute they are. - 00:21–00:27 She gives a "huge shout out to custom ink" for their service. - 00:27–00:37 She highlights Custom Ink's speed and reliability as the "real MVP" for her class's surprise field trip. - 00:37–00:46 The ad transitions to show students wearing the shirts at a baseball game. She highlights that the shirts were the perfect touch to round out our end of the year celebration. - 00:46–00:59 She ends by recommending Custom Ink to parents, coaches, and teachers with changing schedules.