How COSRX Global Advertises on Meta

# Ad summary A woman shows the glow her skin has after applying sunscreen from the brand Cosrx. The woman questions the white residue that sunscreens often leave behind. She encourages the viewer to wear sunscreen. # Brand positioning Cosrx is presented as a brand that challenges the norm of sunscreens leaving behind a white cast, offering an alternative for those who prioritize a natural, glowing look without the unwanted residue. Cosrx promotes itself through real results, showing the product seamlessly blending into the skin and leaving the skin with a nice glow. This brand aligns with a functional positioning by providing a solution to a common problem associated with sunscreen while delivering an emotional benefit of confidence in one's appearance. # Product Cosrx's sunscreen is presented as a solution for people who dislike sunscreen because of the white cast it leaves behind. The product blends in nicely, leaving the skin with a nice glow. It has a very nice scent as well. The sunscreen is meant to be applied on the face and rubbed in with either the fingers or the hands until blended. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing style consists of quick cuts and static shots. The pacing is consistent throughout the ad. The ad has good audio-visual sync because the actions are timed with the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action This is your sign to wear sunscreen. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman applies small lines of white sunscreen onto her face. She shows her face, asking if the viewer sees the glow that her skin has. She questions why sunscreens still leave behind a white cast. - 00:05–00:12 00:05–00:12 She holds up the product from Cosrx and begins to rub the sunscreen onto her face to blend. She emphasizes that the sunscreen blends in nicely, leaving the skin with a nice glow, and that it has no white cast. - 00:12–00:21 00:12–00:21 The woman rubs the sunscreen onto her face, using her hands as well. She states that the sunscreen has a nice scent. She puts her hands on her face and smiles, showing the final result. She shows the viewer that her skin looks good. - 00:21–00:25 00:21–00:25 The woman puts her hand down, looks into the camera, and smiles. She encourages the viewer to wear sunscreen.

# Ad summary A woman applies sunscreen to her face. The ad focuses on the fact that it does not leave a white cast on the skin. # Brand positioning The ad presents COSRX as a solution to skincare problems like white cast from sunscreen. It is presented as a brand that understands the needs of its customers and delivers effective products, as exemplified by the Vitamin E Vitalizing Sunscreen. # Product The ad showcases the COSRX Vitamin E Vitalizing Sunscreen, emphasizing that it leaves no white cast, particularly beneficial for those with darker skin tones. The product is designed to be applied liberally to the face, as demonstrated in the video. The sunscreen is presented as a solution to the common problem of sunscreen leaving an undesirable white residue on the skin. # Visual style The ad has a clean and simple aesthetic, with a focus on demonstrating the product's effectiveness. The lighting is bright, and the visuals are clear, allowing viewers to see the product and its application. The video has a UGC feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 00:00–00:14 The woman applies sunscreen to her face, rubbing it in thoroughly. This shows how the product is used and its texture. - 00:14–00:17 00:14–00:17 The woman holds up the COSRX Vitamin E Vitalizing Sunscreen for the audience to see. This is the brand reveal.

# Ad summary This ad features a woman demonstrating the use of COSRX 5 PDRN hydrogel eye patches. She shows a before and after view of her under eyes and emphasizes how the eye patches help to reduce dark circles and brighten the under eye area. # Brand positioning COSRX is presented as a solution for specific skincare concerns, particularly targeting issues like dark circles under the eyes. The brand is positioned as a provider of effective and convenient skincare, especially for those seeking to revitalize and brighten their appearance. The brand aligns with values of simplicity and functional effectiveness, focusing on delivering noticeable results with products that are easy to incorporate into a daily routine. COSRX is presented as a modern, accessible brand that addresses common beauty problems. # Product The COSRX 5 PDRN Collagen Vitalizing Hydrogel Eye Patches are skincare patches designed to reduce the appearance of dark circles and revitalize the under-eye area. Each patch is a juicy hydrogel packed with 5 PDRN, intended to provide a brightening effect. The patches are easy to apply and are intended to be used as part of a regular skincare routine. These patches aim to combat the issue of concealers making under-eyes look grey, providing a solution for a brighter, more refreshed under-eye appearance. # Visual style The ad has a polished UGC feel. The creator is filming in her home, and the cuts are relatively quick and timed to the music's beat. The overall aesthetic is clean and focuses on the product's results. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins with a close-up of the COSRX product container. - 00:00–00:01 00:00–00:01 The ad transitions to a split-screen before and after of the creator’s under eyes. The left side shows the creator with pronounced dark circles, and the right side shows the creator’s under eyes appearing brighter. This functions as a demonstration of the product’s intended results, highlighting the problem the product aims to solve. - 00:01–00:04 00:01–00:04 A close-up of the open container of eye patches. The patches are red and submerged in liquid. This shot intends to showcase the product's texture and form factor. - 00:04–00:08 00:04–00:08 The creator applies the eye patches to her under eyes. This demonstrates the application process, showing how the patches are positioned under the eyes and smoothed out. - 00:08–00:10 00:08–00:10 A shot of the box and a closed container of eye patches. This identifies the brand and product name. - 00:10–00:15 00:10–00:15 The creator smiles, showing the final result after using the eye patches, emphasizing the brightened under eye area. This shot reinforces the positive outcome of using the product.

# Ad summary This ad is a UGC-style review of the COSRX Vitamin E Vitalizing Sunscreen SPF 50+. The creator begins by establishing that she is always in the sun playing golf, so SPF is non-negotiable for her. However, she hates the greasy, white cast, sticky situation most sunscreens leave behind. She has been using the COSRX Vitamin E Vitalizing Sunscreen SPF 50+, and it has broad spectrum protection, no white cast, is lightweight, and is very glowy. It also plays nicely under makeup, so she encourages viewers to keep their skin protected. # Brand positioning COSRX is presented as a brand offering functional and effective sun protection without the common downsides of greasy residue or white cast. The brand positions itself as solving the problem of sunscreens that don't blend well or feel good on the skin, making it an ideal choice for those who are active and wear makeup, so they are concerned about how their skin looks and feels. The ad implies COSRX aligns with a lifestyle where skincare is a necessary part of outdoor activities. This positions the brand as one that understands user needs in a functional way, without leaning into emotional brand values. The functional benefits are emphasized without promoting an overly polished or aspirational lifestyle. # Product The featured product is COSRX Vitamin E Vitalizing Sunscreen SPF 50+. The sunscreen provides broad spectrum protection without leaving a white cast or greasy residue. It is lightweight and creates a glowy finish, and also works well under makeup. The ad emphasizes that the sunscreen does not create the sticky, uncomfortable film that is common with many sunscreens, making it a comfortable and effective option for daily use, especially for those who are active and wear makeup. # Visual style The ad has a natural, unfiltered aesthetic, and the creator speaks directly to the camera in a casual, conversational tone. The editing is simple with no transitions. The production quality is high and is intended to feel like user-generated content (UGC). The pacing is relaxed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by acknowledging that she is always in the sun playing golf. - 00:03–00:06 She establishes that SPF is non-negotiable for her because of her lifestyle. - 00:06–00:13 She states that she hates the greasy, white cast, sticky situation that most sunscreens leave behind. - 00:13–00:16 She states that she has been using the COSRX Vitamin E Vitalizing Sunscreen SPF 50+. - 00:16–00:24 She mentions that the product has broad spectrum protection and no white cast, is lightweight, and is very glowy. - 00:24–00:28 She states that it also plays so nicely under makeup. - 00:28–00:30 She concludes by encouraging viewers to keep their skin protected.

# Ad summary A creator applies COSRX Ultra Light Invisible Sunscreen while testing the 'no-white-cast' theory. # Brand positioning COSRX is presented as a practical and effective skincare brand that addresses common concerns such as white cast from sunscreen. The brand seems to cater to consumers looking for functional solutions without unnecessary frills or hype, emphasizing simplicity and effectiveness. The brand positions itself as a solution for everyday skincare needs, focusing on resolving specific issues with reliable products. # Product The COSRX Ultra Light Invisible Sunscreen is a skincare product designed to provide sun protection without leaving a white cast on the skin. It is formulated with Aloe and Hazel, and contains Hyaluronic Acid. The sunscreen comes in a light blue tube and is intended for daily use. The key selling point is its ability to blend seamlessly into the skin, avoiding the common issue of a visible white residue that many sunscreens leave behind. This makes it suitable for a wide range of skin tones and provides a practical solution for those seeking effective sun protection without aesthetic drawbacks. # Visual style The ad has a clean, brightly lit aesthetic with a focus on the product demonstration. The editing style uses static shots, and the production quality has a UGC feel. The cuts are not timed to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:12 A fair-skinned woman applies COSRX sunscreen on her face.

# Ad summary This ad promotes COSRX Vitamin E Vitalizing Sunscreen. A woman applies the sunscreen to her face, highlighting its ability to absorb quickly without leaving a white cast or greasy residue. The ad suggests it is suitable for those who dislike traditional sunscreens. # Brand positioning COSRX is presented as a skincare brand that creates gentle and effective formulas. The focus is on providing solutions for common skincare concerns, particularly with sunscreens that often leave a white cast or greasy finish. The brand aims to occupy a space in the market where skincare meets sun protection, positioning itself as a reliable option for those seeking a non-irritating, pleasant sunscreen experience. # Product COSRX Vitamin E Vitalizing Sunscreen is an SPF 50+ sunscreen that contains Vitamin E and Tocopherol. It protects the skin from UV rays and heat, addressing aging signs while keeping the skin healthy and moisturized. The sunscreen is designed to absorb quickly without leaving a white cast or greasy residue, making it suitable for people who generally dislike wearing sunscreen. It is described as feeling like skincare, clinically tested and is being promoted as 'SPF for people who hate SPF'. # Visual style The ad has a UGC feel with close-up shots and a simple background, giving it an authentic vibe. The editing involves quick cuts between shots of the product and application. The production quality is decent, with clear lighting and focus on the skin's texture. The pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a close-up of a woman applying a thick layer of traditional SPF, setting up a potential negative experience. - 00:00–00:01 The visual is supported by the text overlay stating 'This is why I hate SPF' indicating a common dislike for traditional sunscreens. - 00:01–00:03 The ad introduces COSRX Vitamin E Vitalizing Sunscreen as a 'sunscreen trauma therapist'. - 00:03–00:07 The woman applies the COSRX sunscreen to her face, with a text overlay saying 'Watch it disappear'. - 00:07–00:10 The ad then shows the result of applying the sunscreen, highlighting that it leaves 'No white cast, zero grease, feels like skincare & clinically tested'. - 00:10–00:12 The ad reinforces the idea that this sunscreen is different and is 'SPF for people who hate SPF'.

# Ad summary A woman applies a number of Cosrx 5 PDRN Collagen Vitalizing Hydrogel Eye Patches to her face while emphasizing that they provide intense hydration, brightness, and moisturization. She lists all of the other ingredients that make this product a unique combination. # Brand positioning Cosrx is presented as a skincare brand that delivers intense hydration through the use of multiple PDRN types, as well as collagen and brightening ingredients such as Vitamin C and niacinamide. The ad conveys a sense of efficiency and versatility by showing the patches being used all over the face, neck, and even on cuticles, suggesting that the user can easily address multiple skincare needs with one product. The brand positions itself within the premium skincare market by emphasizing the product's high-quality ingredients and the glowy appearance it provides. # Product The Cosrx 5 PDRN Collagen Vitalizing Hydrogel Eye Patch is a skincare product containing five different types of PDRN, as well as vitamin C, niacinamide, and low molecular collagen. Intended for use under the eyes, on the forehead, on smile lines, and on the cheeks, these hydrogel patches provide intense hydration and a brightening complex. They address the common skincare concerns of dark circles, dull skin, and fine lines and provide a moisturizing experience similar to a face mask but without the mess. One package contains sixty eye patches that can be used on the face, neck, or cuticles. # Visual style The ad has a natural, brightly lit aesthetic with a focus on showcasing the product's effects on the skin. It uses quick cuts, which helps maintain a brisk pace, and clear close-ups that highlight the texture of the hydrogel patches and the resulting skin glow. The production quality is high-end, giving it a polished feel without being overly staged. The cuts in the video are timed to coordinate with the audio to make it more engaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You want to grab these? I link them here for you. Run and stack up and think me later. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman explains her appreciation for the patches and then proceeds to apply them to her face. - 00:03–00:16 The woman highlights the glow that the patches bring to her face. She names the product, its main ingredients, and how it can be used all over your face. - 00:16–00:21 The woman highlights the intense hydration and brightening qualities of the patches. She notes the number of eye patches in one package. - 00:22–00:27 The woman continues the demo as she applies the patches under her eyes and cheeks. She notes that the product brightens skin and moisturizes like a face mask. - 00:28–00:30 The woman applies another patch to her forehead. She highlights how it can smooth fine lines. - 00:30–00:40 The woman lists even more places the patches can be used, like the neck and cuticles, for intense hydration. She highlights that it includes five different types of PDRN, vitamin C, niacinamide, and low molecular collagen. - 00:41–00:51 The woman takes one of the patches off of her face and then highlights how well it has moisturized after only 10 minutes. - 00:51–00:55 The woman shows the glow that the patches leave behind on her face, and then encourages viewers to grab them and that she will link them here.

# Ad summary A UGC-style video featuring a creator reviewing the COSRX Ultra Light Invisible Sunscreen. # Brand positioning COSRX is presented as a brand that offers effective skincare solutions. The focus is on functional benefits, as demonstrated by the review of their sunscreen, which has earned the #1 seller title on Amazon UK, indicating a wide consumer appeal and trust in the brand's ability to deliver quality products. # Product The COSRX Ultra Light Invisible Sunscreen is presented as a solution for those seeking sun protection. It is a lightweight, hydrating formula designed to be invisible on the skin, leaving no white cast. The reviewer highlights that even with generous application, the sunscreen is ghost-free, absorbs quickly, and leaves the skin feeling hydrated and glowy. The sunscreen is designed for everyday use, providing sun protection while maintaining skin health and appearance. # Visual style The ad has a clean and bright aesthetic, typical of UGC skincare reviews. The editing is straightforward, with static shots and simple transitions. The production quality appears to be somewhere in between a polished commercial and UGC style. Pacing is steady, following the rhythm of the speaker's voice. The visual style supports an authentic and informative tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator introduces the COSRX sunscreen and mentions it's the number one seller on Amazon, setting up the test. - 00:06–00:23 00:06–00:23 The creator applies the sunscreen to her face, commenting on its hydrating feel and lack of white cast, building up the positive experience. - 00:23–00:33 00:23–00:33 The creator explains that she now understands why it is a best seller after applying it to her skin, emphasizing the hydrated and glowy feel with zero white cast, which reinforces the overall positive review.

# Ad summary A woman demonstrates how to use Cosrx 5 PDRN Collagen Hydrogel eye patches, which target dark circles, wrinkles, and tone under the eyes. # Brand positioning Cosrx is presented as a skincare brand focused on providing effective solutions for common skin concerns. The brand offers products with ingredients like collagen, vitamins, and PDRN, aiming to deliver visibly plumper, smoother, and hydrated skin, while also targeting tone, dark circles, wrinkles, firmness, and puffiness. Cosrx aligns with a functional approach to skincare, emphasizing the simplicity and effectiveness of its products without the need for extensive makeup or cosmetic enhancements. # Product Cosrx 5 PDRN Collagen Hydrogel eye patches are skincare treatments designed to brighten and revitalize the under-eye area. These patches, packaged in an orange jar, contain collagen, vitamins, and PDRN to provide deeper penetration for visibly plumper, smoother, and hydrated skin. Suitable for use around the eyes, smile lines, and neck, they target tone, dark circles, wrinkles, firmness, hydration, and puffiness. The ad presents these eye patches as an alternative to traditional makeup solutions like concealer, addressing the frustration of persistent dark under-eye circles. They are intended to offer a simple, effective solution for achieving brighter and revitalized under-eyes. # Visual style The ad has a UGC aesthetic. The editing style consists of quick cuts and static shots. The production quality is simple, and the pacing is consistent, aligning with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman holds a jar of Cosrx eye patches. - 00:01–00:05 00:01–00:05 The woman points to her dark under-eye circles. The intention here is to highlight the problem area that needs treatment. - 00:05–00:10 00:05–00:10 The woman applies concealer to her under-eye area, but it doesn't cover the dark circles. This moment intends to show the inadequacy of traditional makeup solutions and further emphasize the problem. - 00:10–00:19 00:10–00:19 The woman displays the Cosrx eye patch jar and its contents, highlighting the product as a solution. The perspective shifts to showcasing the product's features and benefits. - 00:19–00:26 00:19–00:26 The woman applies the eye patches under her eyes and then massages the area. This intends to demonstrate the application process and ease of use. - 00:26–00:31 00:26–00:31 The woman removes the eye patches and points to her under-eye area. This moment shows the result after using the product. - 00:31–00:35 00:31–00:35 The woman massages her under-eye area, emphasizing the brighter and revitalized appearance. This serves as a final demonstration of the product's effectiveness.

# Ad summary A woman shows a before and after of her skin after using the COSRX PDRN Exosome Skinplaning Glaze Mask. She applies the mask evenly with a silicone brush, waits for it to dry, then peels it off to reveal glowing skin. # Brand positioning COSRX is a Korean skincare brand focused on simple, effective solutions for various skin concerns. The brand is positioned as accessible and science-backed, using ingredients like salmon PDRN and exosome to promote healthy skin. COSRX promotes a functional approach, emphasizing visible results and texture improvement, appealing to consumers who value efficacy and a practical skincare routine. # Product The COSRX PDRN Exosome Skinplaning Glaze Mask is a peel-off mask designed to provide a 'glass skin glow.' The mask features salmon PDRN and exosome ingredients, promoting glowy skin and improving skin texture. It comes in a silver tube and is applied evenly to the face using a silicone brush and left to dry before being peeled off. The mask addresses the desire for smooth, radiant skin and offers a simple, at-home treatment for achieving a polished complexion. # Visual style The ad has a polished UGC feel with a focus on close-ups of the product and the person's face. The editing style includes quick cuts to show the product and application process. The pacing is consistent, matching the rhythm of the music, with audio-visual sync during key product actions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a close-up of the woman's face covered in a shimmering, iridescent product and asks if it is a filter or her skin's 'aurora pearl glow.' - 00:03–00:07 The woman shows the COSRX PDRN Exosome Skinplaning Glaze Mask tube and then begins applying a white mask to her face with a brush. - 00:07–00:08 The overlay states to apply the mask evenly and wait for it to dry. - 00:10–00:13 The mask is identified as including salmon PDRN and exosome ingredients. - 00:13–00:15 An overlay notes the 'smooth texture' of the mask. - 00:17–00:20 The woman begins to peel the dried mask off her face. - 00:20–00:24 The before and after of the woman's skin is shown after peeling off the mask. - 00:24–00:26 The mask is shown again.

# Ad summary This ad showcases the COSRX PDRN Exosome Skinplaning Glaze Mask and demonstrates its application and peel-off process. The user applies the mask using a brush, waits for it to dry, and then peels it off, revealing smoother and glowing skin. The ad emphasizes the effectiveness of the mask in removing dead skin cells and achieving a glass skin look, highlighting the satisfying peel and the resulting skin clarity. # Brand positioning The Cosrx brand is presented as a provider of skincare solutions focused on visible results and innovative formulas. Positioning itself as a brand that pushes against the norm of filters and heavy makeup, it promotes a focus on natural, glowing skin through targeted treatments. The brand aligns with a functional approach to beauty, emphasizing the performance of its products in delivering clearer, smoother, and more radiant skin without the need for artificial enhancements. Its brand positioning is focused on skincare efficacy and aesthetic outcomes. # Product The featured product is the COSRX PDRN Exosome Skinplaning Glaze Mask, designed to provide a visible skin transformation. It is a peel-off mask, containing collagen and peptide to deliver a glow, improve skin texture and remove 90% of dead skin cells. The mask is applied using a brush, left to dry for 30-40 minutes, and then peeled off to reveal smoother and clearer skin. The Aurora Pearl Formula provides a glazed glow. A unique selling point is its ability to deliver 'glass skin' without the need for filters. # Visual style The ad has a clean, well-lit aesthetic, with a focus on showcasing the product and the user's skin. The editing is quick, moving efficiently through the application, drying, and peeling process. The production quality has a UGC feel, and the background is a simple bathroom setting. The pacing is consistent, and the close-up shots and transitions are timed to emphasize the product's features and the satisfying peel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens by showing a face with a strong glow and asks the question of whether the glow is from the mask or a filter. - 00:02–00:04 The ad pivots to a product shot of the COS RX PDRN Exosome Skinplaning Glaze Mask. This is followed by showing the product alongside the brush that will be used for application. - 00:04–00:14 The storyline transitions to showing the subject using the brush to apply the mask to their face. Text overlay describes that the product contains the Aurora Pearl Formula for a Glazed Glow. - 00:14–00:15 After the mask has been applied the user points to the mask on their wrist and explains that the user will need to wait for it to dry for 30-40 minutes. - 00:15–00:21 Following the drying time the user showcases the satisfying peel. A text overlay highlights that this is the most satisfying peel. - 00:22–00:24 Once the mask is removed the user showcases the results. A text overlay emphasizes that 90% of dead skin cells are gone, and that the user has unlocked 'glass skin'. - 00:24–00:27 The ad concludes by highlighting the product's ability to deliver clearer, smoother, and glowing skin and that no filter is needed.

# Ad summary A woman showcases COSRX's Advanced Vitamin C23 serum, highlighting features such as the renewed formula, refined scent, and its less sticky texture, while showing before and after results on her face. # Brand positioning COSRX is presented as a skincare brand focused on providing effective solutions with a modern approach. The ad highlights updated product features like a "Renewed Formula," a "Refined Scent," and a "Less Sticky" texture, suggesting the brand listens to customer feedback and continuously improves its offerings. This positions COSRX as a brand that values customer experience and functional performance, emphasizing simplicity and improvement in their product line. # Product The advertised product is COSRX's Advanced Vitamin C23 serum. The ad emphasizes that the product has a "Renewed Formula," a "Refined Scent," and is "Less Sticky." It is applied directly to the face using a dropper, with the user spreading it around with her fingers. The serum is explicitly for skin condition and overall skin tone improvement. The ad implies its suitability for all skin types. # Visual style The ad has a UGC feel with selfie-style camera work and a natural lighting setup. There are quick cuts between shots, each lasting only a few seconds. The use of on-screen text to highlight the product's features, along with a before-and-after split screen to illustrate the serum's effects, enhances the ad's promotional aspect. The overall production quality is simple, making the ad feel authentic and relatable to viewers. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad begins with a woman holding a glass of water, as if she is about to mix something. - 00:00–00:03 00:00–00:03 The woman adds two dark colored liquid substances from separate bottles into the glass of water. The viewer is experiencing this from a customer perspective, with the goal of generating intrigue as to what the concoction is. - 00:03–00:05 00:03–00:05 The woman adds regular clear water to the glass. The woman looks at the camera with a shocked expression as if to imply this mixture is not what she was expecting. This is from the customer's perspective and is meant to be playful and a bit humorous. - 00:05–00:07 00:05–00:07 After adding water, the woman mixes the contents of the glass around. This step is to show that she is mixing the substances together in the water. - 00:07–00:11 00:07–00:11 The woman presents the COSRX Advanced Vitamin C23 serum, with text overlays highlighting its "Renewed Formula" and "Refined Scent." The perspective shifts to that of the brand, touting new changes in the product. - 00:11–00:16 00:11–00:16 The woman applies the serum to her face using the dropper and spreads it with her fingers, while a text overlay indicates it's "Less Sticky". This provides a product demo from the perspective of a customer that uses the product. - 00:17–00:20 00:17–00:20 The ad concludes with a split-screen showing "Before" and "After" shots of the woman's face, highlighting the serum's effect on skin appearance. The perspective here is from the brand, showcasing the functional before-and-after effect the product has.

# Ad summary This ad features a woman demonstrating a peel-off face mask from the brand Cosrx. She begins the ad by showing the iridescent effect the mask has on her skin under a filter. She then introduces the product and its applicator brush, applies the mask, waits 15-20 minutes, and peels it off, revealing glowing skin. She speaks to the product's ability to help with skin texture and says that salmon PDRN and the exosomes make the mask a "glow getter." # Brand positioning Cosrx is presented as a brand offering at-home skincare solutions. The brand offers an innovative peel-off mask with the added benefit of salmon PDRN and exosomes to create glowing skin and improve texture. The brand pushes against the norm of simply applying a product to the face and peeling it off, by including a brush for application that is purchased with the mask. The tone of the ad is very authentic, with a down to earth user showing how she uses the product. # Product The Cosrx PDRN Exosome Skin-Planing Glaze Mask is a peel-off mask that is designed to provide a glow and improve skin texture. The mask contains salmon PDRN and exosomes. The ad addresses the purchase barrier of application by including a brush with the mask. The ad also claims that the mask is thicker than other peel-off masks. The user shares that she has battled cystic acne and that she is always looking for products to help with skin texture, making this product worth trying. # Visual style The ad has a UGC feel. It uses quick cuts and transitions. The production quality is polished commercial, which supports the authenticity. The pacing is consistent throughout the ad. The audio and visuals sync with the person's lip movements. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You should definitely check this out. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman is shown with a blue iridescent effect on her skin, speaking to the camera. - 00:03–00:11 00:03–00:11 The woman holds up the face mask and its applicator. - 00:11–00:24 00:11–00:24 The woman uses the applicator to apply the face mask. - 00:24–00:27 00:24–00:27 The woman holds up the face mask and its applicator again and says she will be back to peel it off after 15-20 minutes. - 00:27–00:33 00:27–00:33 The woman is shown with a blue iridescent effect on her skin, and states why she uses a filter. - 00:33–00:41 00:33–00:41 The woman peels the dried face mask off of her face. - 00:42–00:55 00:42–00:55 The woman shows the glow the mask left on her skin and states the ingredients make this mask a "glow getter."

# Ad summary This ad demonstrates the application and benefits of a fluid and lightweight SPF from COSRX. # Brand positioning COSRX presents itself as a brand focused on providing skincare solutions that are both effective and lightweight. The ad emphasizes the brand's commitment to creating products that are fluid and comfortable for daily use. This positioning suggests that COSRX aims to occupy a space in the consumer's mind as a provider of accessible and easy-to-use skincare products that are practical for everyday routines. The brand values simplicity and ease of application, positioning itself against competitors that may offer heavier or more cumbersome sunscreens. By focusing on the fluid and lightweight nature of the SPF, COSRX appeals to consumers who prioritize comfort and convenience. # Product The product featured in the ad is COSRX's ultra-light invisible sunscreen. It is described as a fluid and lightweight SPF that spreads easily across the skin. The ad emphasizes its non-greasy formula, indicating that it is designed for daily use without leaving a heavy residue. The product is presented as suitable for anyone looking for a comfortable and invisible sun protection option. Key features include its lightweight texture and fluid consistency, making it easy to apply and wear under makeup or on its own. The sunscreen addresses the common purchase barrier of sunscreens feeling heavy or greasy, offering a solution that feels barely there. The ad conveys that this product is worth trying for its invisible feel and effective sun protection. # Visual style The ad has a polished, UGC-style aesthetic with bright, even lighting and clean backgrounds. The editing style uses quick cuts to move between product demonstration and presentation. The production quality is high, giving it a commercial feel while maintaining a casual tone. The pacing is moderate, with cuts timed to the music's rhythm. The overall feel is modern and accessible. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a close-up shot of a woman's hand as she squeezes a white, fluid-like substance onto her wrist. She then rubs the product into her skin using both hands. - 00:02–00:03 00:02–00:03 The woman holds up the blue and white COSRX sunscreen tube for the camera to show the product packaging. - 00:03–00:07 00:03–00:07 The woman applies the sunscreen to various points on her face, then rubs the product in using both hands. The focus is on the easy and even application. - 00:07–00:12 00:07–00:12 The video concludes with the woman posing and holding the sunscreen tube up to the camera. This highlights her satisfaction with the product and reiterates the brand.

# Ad summary The video demonstrates the application and removal of a Cosrx PDRN Exosome skin mask. A woman in a bathroom describes and applies the mask with a brush, waits 20 minutes, then peels off the film to reveal glowing, hydrated skin. # Brand positioning Cosrx is presented as a brand that offers a solution for achieving radiant and hydrated skin through innovative skincare technology. The brand occupies a space in the market that focuses on effective and quick skincare solutions for people who seek convenience and visible results without the need for overnight treatments. The brand aligns with values of skincare innovation and aims to deliver simple-to-use and effective products, offering a quick and easy way to address skin concerns, perfect for those with busy lifestyles. The brand promotes itself as offering cutting-edge technology in skincare with exosomes. The positioning is functional, emphasizing simplicity and performance. # Product The featured product is the Cosrx PDRN Exosome Skin Cleaning Glaze Mask. It is designed for individuals seeking to achieve glowing skin. It is applied to the face using a provided applicator wand, left on for 15-20 minutes, and then peeled off. The product contains collagen and peptides and features exosome technology, which is portrayed as a beneficial trend for skin hydration. It addresses the need for a quick skincare fix and offers a solution for those who dislike overnight masks due to discomfort or messiness. It's presented as a convenient option for those wanting glowing skin before an event or to combat rough, edgy skin. It helps to hydrate the skin, especially during colder months. # Visual style The ad has a polished, commercial aesthetic, with natural lighting and a focus on clear product demonstration. The editing style includes mostly static shots with a few quick cuts to highlight the application and removal process. The production quality gives a hybrid feel. The pacing is consistent, with approximately 15 cuts per minute, maintaining an upbeat rhythm throughout. The audio-visual sync is most prominent when the woman talks about the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go get one. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The content creator begins peeling off the applied face mask. - 00:02–00:17 00:02–00:17 The creator holds the Cosrx product, discusses the benefits of the collagen and peptide skin mask, and states the product doesn't have to be worn overnight. The mask provides a quick fix for rough skin. She claims to be obsessed with it. - 00:17–00:37 00:17–00:37 She begins to apply the product to her clean skin using an applicator wand, explaining that the mask promotes glowing skin, especially before an event. She explains that the mask's key ingredient is exosomes, which are currently trending. - 00:37–00:55 00:37–00:55 She states that the mask is super hydrating, perfect for the colder seasons, and clarifies that you don't have to wear it overnight. - 00:55–01:20 00:55–01:20 She spreads the product all over her face and states that after 20 minutes, she'll show the audience what it looks like afterward. She emphasizes that the face should be completely coated. She expresses how cold the mask feels but notes the mask is hydrating and will make her skin glow. - 01:21–01:33 01:21–01:33 She begins peeling off the mask, mentioning that the mask had been left on for 20 minutes and is coming off in a full film. - 01:33–01:48 01:33–01:48 She states that her skin is now glowing, hydrated, and soft, with a nice shine. She recommends that the audience should purchase the product.

# Ad summary This ad demonstrates the benefits of using Peptide Collagen Hydrogel Eye Patches and The 6 Peptide Skin Booster for a glass-skin finish. # Brand positioning COSRX is presented as a brand focused on enhancing skin health and appearance through advanced peptide technology. The brand appears to be positioned towards consumers looking for functional skincare solutions that deliver visible results. They align with a beauty-conscious consumer, offering easy-to-use products that fit into a modern skincare routine. Their products focus on providing a glass-skin finish. # Product The ad features two key COSRX products: Peptide Collagen Hydrogel Eye Patches and The 6 Peptide Skin Booster. The eye patches are introduced as a solution for use everywhere on the face. These hydrogel patches are packed with 4 multi-functional peptides. The 6 Peptide Skin Booster is described as a serum containing Hyaluronic Acid + NAG + Amino Acids. The ad shows the user applying the serum after using the eye patches to seal the glow and achieve a glass-skin finish. The products are promoted for creating smoother skin texture. # Visual style The ad features a bright and clean aesthetic with natural lighting. The editing style includes quick cuts, product close-ups, and clear text overlays to highlight product names and key benefits. The overall production quality feels polished and leans towards UGC-style content due to its focus on a single creator demonstrating the product in a straightforward manner. The pacing remains consistent, providing clear product information without lingering too long on any single shot. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a person's face covered in transparent, hydrogel patches, immediately drawing the viewer's attention to the product in action. - 00:01–00:02 The patches are applied to the face, with the voiceover humorously suggesting they don't quite work for the eyes, which establishes a relatable, self-deprecating tone. - 00:02–00:05 The ad transitions to showcase the product's packaging, highlighting its key ingredients. - 00:05–00:09 The creator proceeds to apply the patches to different parts of the face. - 00:09–00:13 The creator then reveals they are taking the "full-face patch challenge." - 00:13–00:18 The creator highlights that the patches are packed with 4 multi-functional peptides and feel like jelly on the skin, emphasizing the product's quality and texture. - 00:18–00:21 The ad introduces the second product, The 6 Peptide Skin Booster, to seal the glow after using the patches, showing the product's packaging and ingredients. - 00:21–00:24 The creator applies The 6 Peptide Skin Booster, demonstrating its use in achieving a glass-skin finish, and then provides a "Glow-approved" endorsement.

# Ad summary A young male presenter is addressing a skin care issue. He shares the solution he discovered by showing a before and after of his skin. The secret is an exfoliation routine. # Brand positioning The brand COSRX is presented as a solution to skin care issues with a focus on hydration and exfoliation. The ad positions the brand as a provider of products designed for those struggling with skin concerns like whiteheads, blackheads, and texture. The brand aligns with a functional approach, emphasizing simplicity and performance. # Product The ad features two products by COSRX. The first product is the AHA/BHA Clarifying Treatment Toner, which combines hydration and exfoliation. This toner is described as perfect for beginners and can be used both in the morning and evening. The second product is the Ultimate Nourishing Rice Overnight Spa Mask, which contains 68% rice extract formula. The mask delivers gentle brightening, deep hydration, and nourishment. It has a rich, yet lightweight, non-sticky texture. # Visual style The ad uses a clean and bright aesthetic typical of skincare content. The editing is quick with a consistent pacing. The production quality is high for UGC, which helps build trust and authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with the presenter asking if the viewer is struggling with whiteheads, blackheads, or textured skin in 2026. This is intended to grab the viewer's attention and set the stage for a skincare solution. - 00:03–00:10 00:03–00:10 The presenter confidently claims to have the solution and reveals that he's been gatekeeping it. He shows a before-and-after image of his skin improving within a week. This is meant to build trust and credibility by showcasing personal results. - 00:10–00:18 00:10–00:18 The presenter states he has the only combo you need, then proceeds to explain why such skin issues happen and how to solve them in under 60 seconds. The intention is to promise quick and effective solutions. - 00:21–00:30 00:21–00:30 The presenter describes how skin becomes dry and sensitive during the winter, leading to excess oil and dead skin cells. He says the solution is proper exfoliation, framing the problem and setting up the product reveal as the solution. - 00:30–00:36 00:30–00:36 The presenter reveals his combo: two COSRX products—the AHA/BHA Clarifying Treatment Toner and the Ultimate Nourishing Rice Overnight Spa Mask. A screenshot graphic appears prompting the viewer to take a screenshot. - 00:37–00:47 00:37–00:47 The presenter demonstrates the use of the toner, explaining that it hydrates and exfoliates. This shows the product in action and emphasizes its dual benefits. - 00:47–00:53 00:47–00:53 The presenter states that the toner is perfect for beginners, containing both AHA and BHA, and can be used in the morning and evening. This provides additional benefits and reassurance to potential users. - 00:54–01:08 00:54–01:08 The presenter introduces the Ultimate Nourishing Rice Overnight Spa Mask as a moisturizer, highlighting its 68% rice extract formula and gentle brightening, deep hydration, and non-sticky texture. This positions the mask as a premium product with specific benefits. - 01:08–01:15 01:08–01:15 The presenter recommends the exfoliation duo, especially for those with acne-prone, flaky, and dull skin, along with a Clock It emoji. This reinforces the product's suitability for specific skin types and urges viewers to make the decision.

# Ad summary This ad showcases COSRX's The Blue Peptide Bakuchiol Plump Glow Serum. It emphasizes the serum's ability to rebuild skin from within using blue copper peptides, and focuses on achieving visibly smoother, bouncier skin. # Brand positioning COSRX presents itself as a skincare brand focused on advanced anti-aging solutions. The brand uses scientific terms like 'blue copper peptides' and 'bakuchiol' to create a sophisticated, research-backed image. COSRX pushes against basic surface-level treatments, advocating for products that rebuild the skin's structural bounce from within. This positioning appeals to consumers seeking effective, science-driven solutions for youthful skin. # Product The featured product is COSRX's The Blue Peptide Bakuchiol Plump Glow Serum. This serum contains collagen, adenosine, niacinamide, and hyaluronic acid. The product is designed to enhance the look of plumper, bouncier skin by rebuilding from within with blue copper peptides and bakuchiol. The serum aims to reinforce skin structure while supporting collagen balance, setting a new standard in anti-aging care. It promises visible differences from the first drop, delivering lasting glow and youthful resilience. # Visual style The ad has a clean, bright, and modern aesthetic. The editing style includes quick cuts and smooth transitions. The production quality is polished, giving it a commercial feel. There is a consistent blue color palette to emphasize the 'blue peptide' element. The pacing is moderate and consistent, enhancing the focus on product details. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens by questioning whether the viewer's skin is losing its structural bounce. - 00:03–00:05 The ad advises against merely repairing the skin's surface. - 00:05–00:07 The ad introduces COSRX's Blue Peptide Bakuchiol Plump Glow Serum. - 00:07–00:14 The ad highlights the serum's key ingredients: high-concentration blue copper peptide and bakuchiol. - 00:14–00:17 The ad shows the model applying the serum. - 00:17–00:22 The ad shows model feeling the face, and visuals suggest that the user will achieve lasting glow and youthful resilience with the serum. - 00:22–00:28 The ad shows the product bottle with ingredients, then highlights plumper, bouncier skin as the end result. - 00:28–00:30 The ad ends with the brand logo.

# Ad summary This ad showcases the COSRX PDRN Exosome Skinplumping Glaze Mask, demonstrated by a content creator who shares her routine and results. She emphasizes its key ingredients, ease of application with the provided spatula, and the transformative effects on her skin's texture and glow. # Brand positioning COSRX is presented as a solution for achieving radiant, bouncy skin, positioning itself in the skincare market with a focus on advanced ingredients. The brand aligns with a tone of youthful beauty and simplified routines, pushing against overly complicated skincare norms with its easy-to-use peel-off mask. The brand positioning leans into both functional and emotional benefits, offering performance via scientific ingredients with the emotional payoff of glowing skin. # Product The COSRX PDRN Exosome Skinplumping Glaze Mask is a peel-off mask designed to give the user smoother, clearer, and more radiant skin. The product is intended for anyone seeking a simple and effective way to boost their skin's appearance. Key features include PDRN and Exosomes, which work together to power up and boost the skin from within, and collagen and peptide, which contribute to skin texture. The mask is applied evenly using a provided spatula and left on until fully transparent (30-40 minutes), allowing the ingredients to sink in. The user can then peel off the mask, removing over 90% of dead skin cells, leaving their skin with a glass skin filter effect. The product addresses the purchase barrier of complicated application by including a spatula to help with application. It’s designed to provide visible results similar to a filter, but in real life. # Visual style The ad has a polished, commercial feel. The editing style includes quick cuts and static shots. The production quality is high, which supports the intended tone. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you see it on TikTok or Amazon, you should try it. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with the creator applying a pearlescent face mask. She uses a question to grab attention, asking the audience if the product is a filter or a mask. This hook is from the first-person perspective, with the creator speaking directly to the audience with a playful tone. - 00:02–00:04 00:02–00:04 The creator begins peeling off the mask, revealing brighter skin underneath. The visuals and peeling sound create a satisfying moment for the viewer. The transition from covered to clearer skin creates intrigue and signals the potential benefits of the product from the customer’s POV. - 00:04–00:07 00:04–00:07 The creator introduces the COSRX PDRN Exosome Skinplumping Glaze Mask as her secret to bouncy, glowing skin. The creator now holds the product in her hands and begins to apply the mask, using the product like a pearl cream. The shift to showing the product demonstrates a personal recommendation from the brand to the audience. - 00:07–00:10 00:07–00:10 The creator explains that the mask is full of PDRN and Exosomes, which will power up the skin. The creator applies the mask on her face and then the camera zooms in to show the sheen and transparency of the mask, showing how these ingredients help to boost the skin from within, which validates why the customer should purchase the mask. The tone is informative, from the brand’s POV. - 00:10–00:13 00:10–00:13 The creator displays the included spatula, noting that it helps apply the mask evenly. This moment is shown from the brand’s POV. The creator emphasizes ease of use to the audience. - 00:13–00:21 00:13–00:21 The creator applies the mask evenly across her face using the spatula. The process of application is shown from the brand’s POV. The text “Apply evenly” reinforces the even application. - 00:21–00:27 00:21–00:27 After waiting, the creator begins to peel the transparent mask from her face. This reveals the key step and desired result. - 00:27–00:38 00:27–00:38 The creator describes how the mask lifts away over 90% of dead skin cells, leaving the skin smoother, clearer, and super glowy, like a real-life glass skin filter. The transition from applying to peeling off builds anticipation and emphasizes the satisfying and effective nature of the product from the brand’s POV. - 00:38–00:40 00:38–00:40 A split screen shows the creator’s skin before and after using the mask. This comparison directly shows the visual improvement, with the creator’s tone confident. - 00:40–00:46 00:40–00:46 The creator confirms she has no filter on her skin and encourages viewers to try the mask if they see it on TikTok or Amazon. The ending serves as a clear call to action, from the brand’s POV.

# Ad summary A woman demos COSRX snail mucin skincare products, an essence and a cream. She touts snail mucin's hydrating and skin-barrier-repairing properties, and explains that the products are gentle and effective for all skin types, even sensitive skin. # Brand positioning COSRX presents itself as a purveyor of functional skincare solutions, focusing on gentle yet effective ingredients like snail mucin. The brand promotes accessibility and inclusivity, claiming its products are affordable and suitable for all skin types, including sensitive skin. This positioning suggests that COSRX is targeting a broad audience seeking reliable and straightforward skincare without unnecessary complexity or harsh ingredients. # Product COSRX offers two products featuring snail mucin as a key ingredient: an essence and a cream. The essence, packaged in a clear spray bottle, contains 96% snail mucin and claims to provide deep hydration. The cream, packaged in a small jar, is an all-in-one formula designed to moisturize and repair the skin barrier. Both products are marketed for their ability to repair and soothe the skin barrier, making them especially beneficial when using active ingredients like retinol. The products are described as gentle, affordable, and suitable for all skin types, even sensitive skin. # Visual style The ad features a clean and bright aesthetic, typical of skincare product demonstrations. The lighting is soft and natural, enhancing the dewy look of the woman's skin. The editing is simple, with static shots and smooth transitions. The overall production quality suggests a UGC feel, which helps to establish trust with the viewer. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A woman applies product to her face and asks if the viewer has heard of snail mucin as a skincare ingredient. She introduces two products from COSRX, setting the stage for a demonstration. - 00:02–00:05 00:02–00:05: The woman holds up the COSRX Advanced Snail 96 Mucin Power Essence. - 00:05–00:11 00:05–00:11: The woman pumps a small amount of the essence onto her hand, then applies it to her face. She shares that the essence has been on the market for eight years and is packed with skin-loving components like glycoproteins, hyaluronic acid, zinc, and peptides, highlighting the product's efficacy and key ingredients. - 00:11–00:16 00:11–00:16: The woman holds up the COSRX Advanced Snail 92 All in one Cream. - 00:16–00:24 00:16–00:24: The woman opens the product and applies the cream to her face. She incorporates the product into her routine for nights when she uses retinol, as the snail mucin is amazing for repairing the skin barrier, which is key when using actives like retinol. - 00:24–00:29 00:24–00:29: The woman states that the best part is that it’s gentle, affordable, and works for all skin types, even sensitive skin, reinforcing the product's accessibility and versatility.