How Cole Gordon Advertises on Meta

# Ad summary The ad highlights the potential for users to generate a substantial monthly income of $100K per month by leveraging the DFY (Done For You) funnel. # Brand positioning The brand is not explicitly mentioned but implied by the acronym "DFY," suggesting a "Done For You" service. This implies the brand positions itself as a solution provider, offering pre-built funnels to help users achieve substantial monthly income. The positioning is functional, emphasizing simplicity and high performance without requiring the user to build funnels themselves, thus targeting individuals seeking efficient, ready-made marketing solutions. # Product The product being advertised is a "DFY FUNNEL," which stands for "Done For You" funnel. This product is for individuals seeking to generate substantial monthly income, specifically $100K/month, without the need to build and manage their own sales funnels. The product offers a pre-built, ready-to-use solution that simplifies the process of generating income online. The USP is its simplicity and high-performance potential, aimed at overcoming barriers related to the complexity and time investment typically associated with building funnels. # Visual style The visual style is minimalistic, with a focus on bold typography against a solid color background. This creates a high-contrast image that aims to quickly capture attention and deliver a straightforward message. The production quality appears clean and digitally created, designed for high scannability in a social media feed. The large, bold text is integrated to emphasize the core message. # Hooks Headline: YOU + DFY FUNNEL =$100K/MO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the combination of "YOU + DFY FUNNEL," suggesting a partnership or solution that can dramatically improve the user's financial situation. This is from the brand's perspective and is intended to immediately grab the user's attention by emphasizing potential benefits of the product/service advertised. - The storyline culminates in the statement that the combination equals "$100K/MO," which is from the brand's perspective and designed to present a clear, desirable outcome, enticing the user to learn more about how the DFY funnel can lead to significant monthly income.

# Ad summary This ad uses a simple visual style and formulaic language to highlight the potential financial gains from using a lead generation system. # Brand positioning This ad for a lead generation system positions itself as a catalyst for significant financial success. The brand presents itself as a direct path to achieving a high monthly income. The brand promises tangible results, offering a seemingly straightforward solution for individuals aiming to boost their earnings through lead generation. # Product This ad promotes a lead generation system, which is implied to be a tool or service that can generate leads for a business, and can potentially help users achieve a monthly income of $100,000. The ad's message centers on the potential for substantial financial gain, making it attractive to individuals looking to increase their income. The product is framed as a valuable asset that can transform a user's financial situation by equating the user plus the system to a high-income outcome. # Visual style The ad adopts a minimalist visual style, emphasizing a direct and straightforward message. Production quality is low, focusing on simple text against a solid background. The high-contrast color scheme of red and white, along with the use of bold typography, creates a high-impact visual. The overall style seems designed to maximize readability and draw immediate attention. The ad mimics platform-native basic text posts, focusing on clear delivery of an impactful claim. # Hooks Headline: YOU + LEAD GEN SYSTEM = $100K/MO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the viewer with a simple equation, framing the ad as a problem/solution narrative. The message focuses on the potential value of combining the viewer's efforts with a lead generation system, with the intention of enticing viewers to use the system to achieve financial success.

# Ad summary This ad promotes a lead generation system that claims to generate $100,000 per month. # Brand positioning This ad is for a done-for-you lead generation system, referred to as "DFY," positioning itself as a solution for individuals or businesses seeking to enhance their lead generation capabilities and achieve substantial monthly revenue of $100,000. The brand seems to position itself as a high-value, results-oriented service. # Product The ad showcases a "DFY LEAD GEN SYSTEM," implying a fully managed or automated solution for generating leads. This system promises a substantial financial return, specifically advertising the potential to earn "=$100K/MO". The ad is aimed at individuals or businesses looking to increase their income and generate leads. # Visual style The ad has a simple and direct visual style, characterized by a solid red background and prominent white text. The layout is clean and minimalist, with a focus on delivering a straightforward message. The design has a low-fidelity aesthetic, resembling a basic graphic created with standard editing tools. The high-contrast color scheme (red background with white text) makes the ad visually striking and easy to read. # Hooks Headline: YOU + DFY LEAD GEN SYSTEM =$100K/MO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by speaking directly to the viewer. The message serves as a direct address, aiming to capture the viewer's attention and make them feel personally engaged. - The ad highlights the "DFY LEAD GEN SYSTEM" as a key element that will help the viewer reach their financial goals. The ad is presenting itself as the solution to the viewer's desire for improved lead generation and income. - The ad showcases the potential financial outcome by stating "=$100K/MO". The message is trying to create excitement and a sense of possibility for the viewer, suggesting that the system can generate significant income.

# Ad summary This ad promises results or your money back. It has a basic structure with a bold claim, intending to stand out with a simple and direct message. # Brand positioning The brand aims to position itself as a reliable service provider, committed to delivering results for its customers. It pushes against the norm of uncertain outcomes by offering a guarantee: 'WE PACK YOUR CALENDAR OR YOU PAY $0'. This functional positioning focuses on performance and reliability, promising to fill the customer's schedule or offering their services for free, thereby instilling confidence and trust in potential clients. # Product The product is a service that packs the user's calendar. If the company is unable to fill the user's calendar, the service is free. The ad does not give detail to what this service could entail, but focuses on its success or otherwise the user will not have to pay. # Visual style The ad has a bold and straightforward visual style, characterized by a simple layout, high contrast, and a focus on the core message. The production quality appears to be basic, prioritizing directness and clarity over elaborate design elements. The use of a solid red background and bold white text creates a high-contrast look, designed to grab attention and ensure readability. The visual style contrasts with more polished or stylized ads, opting instead for a disruptive and direct approach. This aesthetic enhances scannability by presenting the key message in a clear and easily digestible format, ensuring it stands out in a crowded feed. # Hooks Headline: WE PACK YOUR CALENDAR OR YOU PAY $0 # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a claim from the brand that they will pack your calendar. This is intended to immediately grab attention and convey the main value proposition. - The storyline then transitions to a guarantee from the brand: 'OR YOU PAY $0'. This reinforces their confidence in delivering results and reduces the risk for potential customers.

# Ad summary This image ad promotes a lead generation system that promises a $100,000 per month return or the customer pays nothing. The ad uses a bold, attention-grabbing design with a red background and white text. # Brand positioning The brand is presented as a provider of a high-performing lead generation system. The brand positions itself as confident in its ability to deliver substantial financial results for its clients, suggesting a focus on ROI and performance. The brand operates in a space where it directly ties its compensation to the client's success, indicating a results-oriented approach that potentially contrasts with competitors who charge upfront regardless of outcomes. # Product The product is a lead generation system designed to generate $100,000 per month in revenue for its users. The system operates on a performance-based model, meaning users only pay if the system successfully delivers the promised results. This suggests the product is for businesses or individuals looking to increase their revenue through lead generation and who are wary of upfront costs without guaranteed returns. The core USP is the risk-free nature of the offer: if the system doesn't perform, there is no financial obligation. # Visual style The ad has a high-contrast, attention-grabbing visual style. It uses a simple color scheme (red background, white text) and bold typography to maximize scannability and impact. The production quality is basic, resembling a quick graphic created for immediate consumption. This style aims to be disruptive and attention-grabbing in a busy feed. # Hooks Headline: $100K/MO LEAD GEN SYSTEM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating a bold claim: a '$100K/MO LEAD GEN SYSTEM'. This is intended to immediately grab the viewer's attention by promising a substantial financial return. The brand is stating this claim to showcase the value and potential impact of their system. - The ad continues by offering a conditional guarantee: 'PERFORMS OR YOU PAY $0'. This reinforces the value proposition by assuring the viewer that there is no risk involved. The brand is offering this guarantee to address any potential concerns about the system's effectiveness or the upfront costs.

# Ad summary This ad promises a packed calendar within 30 days or your money back. # Brand positioning This ad presents a service that fills your calendar. The brand positions itself as confident in its ability to deliver results, explicitly offering a money-back guarantee if it cannot fill the customer's calendar within 30 days. This positioning suggests a focus on tangible results and a high level of confidence in their service's effectiveness. # Product The product offered is a service that promises to fill the user's calendar within 30 days. The core selling point is a guaranteed outcome: if the user's calendar isn't full within the specified timeframe, they pay $0. This is framed as a risk-free trial, where the user only pays for demonstrable results. There is no mention of what type of events would fill the calendar or what target customer the service is for. # Visual style The ad features a minimalist design with a simple color scheme and a focus on clear, direct messaging. The production quality is basic, suggesting a no-frills, direct-to-consumer approach. The typography is large and bold to maximize scannability and stop power in the feed. # Hooks Headline: 30 DAYS TO A PACKED CALENDAR OR YOU PAY $0 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad promises a fully booked calendar within 30 days. The brand is establishing a confident tone by implying a specific timeframe for achieving a tangible result. - The brand reinforces the offer by stating that if the user's calendar is not filled within 30 days, they will not be charged. The brand wants to eliminate risk and emphasize their certainty in delivering results.

# Ad summary This ad utilizes a simple text-based graphic to market a system that generates \$100K/month in leads, which can be built in as little as 7 days. # Brand positioning There is no brand explicitly featured in this ad. The focus is purely on the results and speed that the featured system can provide. # Product This ad promotes a lead generation system that is designed to generate \$100,000 per month in revenue. The key selling point is how quickly it can be built, in as little as 7 days. # Visual style The ad has a simple, straightforward design with a high-contrast color scheme (red background, white text). This minimalist approach prioritizes scannability and direct messaging. The solid background color and clear typography contribute to a bold and attention-grabbing aesthetic. It is a low production quality, and designed to disrupt the feed by standing out from highly polished content. # Hooks Headline: THE $100K/MO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad declares that the viewer can achieve a \$100K/month lead generation system, which establishes an aspiration to increase income and lead generation. The brand makes this declaration from the position of someone who can deliver the opportunity to the viewer. - The ad states that the system can be built in as little as 7 days. The brand is positioning the offering to be quick to implement and generate revenue.

# Ad summary This ad guarantees that the company will pack the customer's calendar with calls or the customer pays nothing. # Brand positioning This ad promises a service that will pack the customer's calendar with calls to get more business. The brand is positioned as being confident enough in its services to guarantee results. # Product The product is a done-for-you service that sets up sales calls with potential clients. The ad doesn't go into any further detail about how the service works but it does address the purchase barrier that the customer may not get enough calls to justify the cost of the service by guaranteeing they will pay nothing if they don't get the promised amount of calls. # Visual style The ad has a simple design with a strong message. It is a basic graphic with bold colors and text. # Hooks Headline: WE PACK YOUR CALENDAR WITH CALLS OR YOU PAY NOTHING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad leads with a bold statement that promises to pack the customer's calendar with calls or they pay nothing. The brand is confident that their service works, so it presents a guaranteed ROI.

# Ad summary This ad is designed to grab attention with a statement about the system the company uses that allows their clients to make 100k per month. # Brand positioning This brand is positioned as a high-achieving organization helping clients achieve great financial success. The all caps text on a bright red background implies a bold, attention-grabbing approach to marketing and client success. The ad highlights the success of their clients as a key selling point, suggesting that the brand focuses on delivering tangible, high-value results. # Product This ad promotes a business system that the brand's clients use to generate $100,000 per month. The system is not described in detail; instead the focus is on the outcome and the claim that multiple clients are using the system successfully. The USP appears to be the proven ability to generate substantial income for clients. # Visual style The ad has a minimalist style, with a focus on bold, high-contrast colors and a simple typographic layout. The design is direct and assertive, aiming for instant readability and impact in a fast-moving feed. # Hooks Headline: $100K/MO CLIENTS ALL RUN THIS SYSTEM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad declares that the brand's clients all use a specific system, implying its effectiveness and widespread adoption. The brand is telling the audience about the secret to its clients success.

# Ad summary The ad is trying to target coaches to help them build lead generation systems. # Brand positioning The brand is not explicitly mentioned in the ad. The ad promotes a service that builds lead generation systems. The service positions itself as a provider of high-value solutions, focusing on delivering tangible financial results for its clients. # Product The product is a lead generation system designed for coaches. It is presented as a means to generate \$100,000 per month in revenue. # Visual style The ad has a simplistic, straightforward visual style with a solid color background and bold text. The production quality is minimal, likely designed for rapid creation and deployment. The typography is large and attention-grabbing. The style prioritizes scannability, using contrasting colors to ensure the message stands out in the feed. It is a very attention grabbing image due to the colors, but also very straight to the point. # Hooks Headline: $100K/MO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring that "WE BUILD $100K/MO LEAD GEN SYSTEMS FOR COACHES," stating the core promise and target audience. The brand is communicating its service directly to coaches and telling them how it is done.

# Ad summary This image ad is meant to capture attention with a large, simple claim: A packed calendar is the first step toward a six-figure monthly income. It is targeting service providers and entrepreneurs who want to scale their income. # Brand positioning This ad doesn't explicitly focus on a single brand. Rather, it implicitly promotes a business or individual that can help other businesses earn $100,000/month. The brand positions itself as a catalyst for financial success. The brand likely aligns with values of ambition, growth, and achievement. # Product This ad implies a service, program, or mentorship designed to fill the client's calendar with revenue-generating opportunities. This offering is for businesses or individuals seeking a proven path to a six-figure monthly income. The ad directly addresses a key challenge for entrepreneurs and service providers: How to build a consistently full appointment book. The USP is the clear, direct link between a 'packed calendar' and substantial financial gain. # Visual style The ad has a minimalist style. The production quality appears simple, possibly created with basic graphic design tools or even a phone app. The background is a solid color and the text is straightforward. The style creates high contrast in order to maximize scannability and grab attention in a fast-moving feed. # Hooks Headline: $100K/MO STARTS WITH A PACKED CALENDAR # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by asserting the link between a packed calendar and a $100k/month income, establishing a desired financial outcome. The brand makes the claim, attempting to capture the viewer's attention with the promise of wealth.

# Ad summary This ad by Closers.io is for course creators and coaches. The ad promotes the benefits of using their short-form funnel for generating high-ticket clients. They offer a complete done-for-you service to install it directly into a business. # Brand positioning Closers.io is a company that aims to help coaches, consultants, and agencies generate more clients by building short-form video funnels that capitalize on current trends. This brand aims to sit in the market as an expert and reliable solution for lead generation. They provide a comprehensive service, doing all the work for their clients to build and install the entire funnel. This brand positions itself as innovative and experienced by highlighting their experience of running a $30 million per year company using the same funnel. The brand adopts a confident and professional tone, assuring clients they can start generating leads in as little as seven days. They push against the norm of using complex tech solutions like ClickFunnels and HubSpot, offering a tech-free alternative that can potentially save money by canceling subscriptions. # Product Closers.io offers a 'Short Form Funnel' service designed to help coaches, consultants, and agencies generate high-ticket clients. Their service completely builds and installs the funnel directly into the client's business in as little as seven days. This funnel requires no tech and allows clients to cancel subscriptions to ClickFunnels, GHL, HubSpot, and autoresponders, potentially saving them money. Closers.io emphasizes they use a strategy based on their experience of running a $30 million per year company. A unique selling point is their guarantee of ROI, stating clients don't pay anything if they don't see results. This service is worth trying because it offers a done-for-you, tech-free solution with a performance-based payment model, reducing risk and promising quick results. # Visual style The ad has a hybrid feel, mixing polished commercial elements with a touch of UGC through its direct address style. The editing style combines quick cuts during graphic transitions with static shots of the speaker, maintaining a consistent pace of around 20-25 cuts per minute. This helps to keep the viewer engaged while still allowing the speaker's message to come across clearly. The visuals and text are timed to coincide with the voiceover, enhancing the message being conveyed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link somewhere around this page, go to the next page and fill out the quick application. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the speaker addressing coaches and course creators who are already making over $10,000 a month and suggests they can now cancel ClickFunnels. This is a direct appeal to a specific audience, suggesting they have reached a level where they need a more efficient solution. The tone is assertive and aims to immediately grab attention by challenging a common tool. - 00:05–00:11 The speaker anticipates and addresses the viewer's skepticism about why he is telling them to cancel ClickFunnels. The brand voice acknowledges potential doubts and sets the stage for revealing a better alternative, creating intrigue and building trust by showing self-awareness. - 00:11–00:23 He explains that Closers.io has found a new way of generating high-ticket clients, enabling some coaches, consultants, and agencies to go from $0 to $100,000 a month before needing more complicated solutions. The brand voice highlights their innovation and the impressive results their method can achieve. This implies their solution is superior and can significantly improve clients' revenue. - 00:23–00:30 The speaker mentions what they do to hit two, three, or four million dollars a month, which is more involved. The brand voice hints at their advanced capabilities for even higher revenue goals, reinforcing their expertise and scale. - 00:31–00:37 He notes that the new method requires no tech, so clients can cancel ClickFunnels, GHL, HubSpot, and autoresponders. The brand voice clearly outlines the practical benefits of their solution, emphasizing simplicity and cost savings. - 00:38–00:48 The speaker suggests rolling the saved funds into this new strategy, revealing that this involves capitalizing on a huge trend pushed by ad platforms, which makes it relatively cheap to advertise. The brand voice is strategic and informative, explaining why their solution is effective and economical. This highlights their up-to-date knowledge and alignment with current market trends. - 00:48–00:50 He introduces this method as the 'Short Form Funnel'. The brand voice brands their unique approach, making it memorable and recognizable. - 00:51–00:59 The ad announces that Closers.io will build the entire Short Form Funnel, completely done for the client, and install it directly into their business to start generating leads in as little as seven days. The brand voice details the 'done-for-you' aspect of their service, promising rapid implementation and results. This reduces the perceived effort and risk for potential clients. - 00:59–01:03 The speaker states that if the client doesn't see a complete ROI, they don't pay anything. The brand voice provides a powerful guarantee, eliminating financial risk and demonstrating confidence in their service's effectiveness. - 01:03–01:14 The ad concludes with a call to action to click the link to learn more, fill out a quick application, and explains how the team will assess how the Short Form Funnel can work for their business. The brand voice is inviting and reassuring, explaining the next steps and promising a personalized assessment. - 01:14–01:28 The speaker emphasizes that this is based on their experience of running a $30 million per year company, using the exact funnel, and working with over 4,000 clients over the last six years. The brand voice reinforces credibility by citing concrete achievements and extensive experience. This underscores the reliability and proven success of their strategy.

# Ad summary This ad promotes closers.io, a company that builds short-form funnels for coaches and course creators to generate high-ticket clients and scale their revenue. It emphasizes that the company will build the funnel completely 'done for you', install it, and guarantee results. # Brand positioning Closers.io is positioned as a done-for-you service specializing in creating and implementing short-form funnels to generate high-ticket clients for coaches, consultants, and agencies. The brand explicitly pushes against the norm of using complex tech stacks like ClickFunnels, HubSpot, and autoresponders, promising a simpler solution that is based on experience and proven results, not theory. Closers.io aims to occupy the space of a reliable partner that can quickly and efficiently scale business revenue with a hassle-free service. # Product Closers.io offers a done-for-you 'Short Form Funnel' service designed to help coaches, consultants, and agencies generate high-ticket clients. The service handles the entire process from building to installing the funnel directly into the client's business, promising lead generation in as little as seven days. The key feature is that it requires 'no tech whatsoever,' allowing clients to cancel subscriptions to platforms like ClickFunnels and HubSpot, freeing up funds to roll into this new strategy. It is implied that this 'Short Form Funnel' capitalizes on a recent trend pushed by ad platforms, making it relatively cheap to advertise. The product specifically addresses purchase barriers by offering a guarantee: if clients don't achieve a complete ROI on their investment, they don't pay anything. # Visual style The ad has a hybrid aesthetic, combining elements of a polished commercial with the feel of a casual vlog. The editing style uses mostly static shots with occasional quick cuts to animated graphics. The production quality is a mix of studio lighting and slightly blurred backgrounds to give it an accessible, yet professional look. The pacing is relatively consistent, at around 25-30 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK THE BUTTON TO LEARN MORE # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The video begins with the speaker addressing coaches and course creators. - 00:02–00:05 He suggests that if they're already doing over $10,000 a month, they can now cancel ClickFunnels, which immediately positions the video as a potential cost-saving solution. - 00:05–00:10 He anticipates the audience's skepticism, asking why someone using ClickFunnels would tell them to cancel it, thus creating intrigue and rapport. - 00:10–00:17 He explains that his company has found a brand new way of generating high ticket clients, that is amazing. - 00:17–00:26 He claims that this new method is getting coaches, consultants, and agencies from $10,000 to $100,000 a month before transitioning to something more complicated. It shows an implication of massive financial growth. - 00:26–00:41 He highlights that the strategy requires no tech, allowing users to cancel ClickFunnels, GHL, HubSpot, and autoresponders to reallocate funds. - 00:41–00:49 He reveals that the 'secret' is capitalizing on a current trend heavily promoted by ad platforms, making advertising relatively cheap. - 00:49–00:59 He introduces the 'Short Form Funnel,' which the company will build and install entirely 'done for you' to start generating leads in as little as seven days. The POV shifts to the brand, promising an easy, fast solution. - 00:59–01:03 The speaker offers a guarantee: if clients don't see a complete ROI, they don't pay anything. This reinforces trust and minimizes risk. - 01:03–01:07 He provides explicit instructions: click the link, go to the next page, and fill out the application. The brand now directly guides the user. - 01:07–01:14 Based on the application, his team will assess how the 'Short Form Funnel' can specifically benefit the client's business. - 01:14–01:28 He clarifies that the strategy is based on the company's experience of running a $30 million per year business, having worked with 4,000+ clients over six years, reinforcing expertise and credibility. - 01:28–01:30 The video ends with a repeat CTA to click the link and complete the application.

# Ad summary This ad promotes closers.io and their "short form funnel" as a way to get clients from ads, without needing to be a marketing genius. The video highlights claims that closers.io can get the customer onboarded with new clients in seven days. # Brand positioning Closers.io presents itself as a provider of done-for-you short-form funnels, and are presented as an alternative to the traditional marketing funnels that take time and effort to build. The brand promises to install their funnel within 7 days that does not need the user to be a "marketing genius." The brand positions itself as a partner with their clients that is willing to take on the risk, with an offer of you don't pay unless you see a ROI on your investment. # Product Closers.io is an agency that creates a "Short Form Funnel," which the ad claims is a new and easier way to hit your first $100,000 month without all of the complexities of building funnels, testing ads, or becoming a marketing genius. As an offer, closers.io claims they can build the entire short-form funnel, install it in your business to start generating leads in as little as seven days, and if you don't completely ROI your investment with them, you don't pay anything. # Visual style The video has a blend of raw and polished feels. The video focuses mostly on the speaker who is shot with high-quality equipment and lighting, but the B-roll uses animations and is edited with quick cuts to try to grasp attention. The video is paced very fast with 1-2 second cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action CLICK THE BUTTON TO LEARN MORE # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The speaker starts by saying that Russell Brunson was right: If you're a coach, consultant, or course creator doing over $10,000 a month, you're one funnel away from hitting your first $100,000 month. He is acting as the authority on the topic to introduce what he is going to discuss. - 00:07–00:11 00:07–00:11 The speaker pivots and says "but what he secretly didn't tell you" to show that he is going to expose the secret. - 00:11–00:19 00:11–00:19 The speaker claims there is a new and much easier way to hit your first $100,000 month to highlight that there is a newer way to get to their goals. - 00:19–00:25 00:19–00:25 The speaker says it will be "without having to go through all the complexities of building the funnels, without testing a ton of ads, and without becoming a marketing genius." He is trying to make it appear that other processes have barriers, but their system does not. - 00:25–00:31 00:25–00:31 The speaker uses graphics to illustrate that the customer will not need to create any content, perfect webinars or fancy VSLs. He is trying to empathize with the viewer to show that this new way does not have barriers. - 00:31–00:36 00:31–00:36 The speaker states that the reason the new way is overlooked is because the gurus don't even know this way exists. He is setting it up so the viewer feels as if they have secret knowledge. - 00:36–00:44 00:36–00:44 The speaker explains that the new way requires virtually zero tech to set up, takes just 48 hours, can be fully automated, and doesn't need you to be a marketing whiz. The speaker is presenting his service as not only easy, but fast as well. - 00:44–00:50 00:44–00:50 The speaker explains that you can be onboarding clients in as early as the next seven days, "it works like clockwork". He is presenting his service as not only easy and fast, but a proven system that is highly efficient. - 00:50–01:02 00:50–01:02 The speaker highlights testimonials from previous customers of closers.io to prove it can drive high revenue. He is trying to build confidence in the customer that others have seen results and are credible sources. - 01:03–01:11 01:03–01:11 The speaker then leads into what this new funnel is, which he calls "The Short Form Funnel" by closers.io to build anticipation and excitement for his viewers. - 01:11–01:19 01:11–01:19 The speaker claims that closers.io will build out the entire short-form funnel completely done for you, and install it in your business to start generating leads in as little as seven days, and if you don't completely ROI your investment with us, you don't pay anything. The speaker states a guarantee to try to take on the risk. - 01:19–01:33 01:19–01:33 The speaker gives a clear call to action to "click the button to learn more". - 01:33–01:42 01:33–01:42 The speaker wraps the video by saying "this isn't fluff, this isn't just theory. This is based on our own experience running a $30 million/year company, using the exact same funnel, and working with 4,000+ clients over the last six years. This shows credibility in their offer. - 01:42–01:47 01:42–01:47 The speaker again gives a clear call to action to "click the button to learn more".

# Ad summary This ad promotes a service designed to replace the client's sales staff with trained professionals. It offers a no-risk guarantee: clients don't pay if they don't see a return on their investment. This is for coaches, consultants, and course creators. # Brand positioning This brand is positioning itself as a high-end provider of sales staffing solutions for coaches, consultants, and course creators. By working with well-known figures like Tony Robbins and Dean Graziosi, they aim to convey credibility and establish themselves as leaders in the industry. Their unique selling point is the "you don't pay" guarantee, which helps address the risk of investing in new staff. # Product The product is a service that provides trained appointment setters or closers to replace existing sales staff within a business. These aren't outsourced, they work directly inside the client's company. If the new hires don't generate a complete return on investment, the client doesn't have to pay anything, effectively offering a risk-free trial. The service focuses on hand-selecting the top talent from a pool of 2,000+ monthly applicants and 400-1,000 interviews. Clients also receive onboarding and ramp-up systems, sales scripts, tracking tools, and training, aiming to replicate the service's success in growing from $0 to $30 million per year in two years. This service is geared toward coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales. # Visual style The ad has a simple aesthetic. The visual style is a combination of a polished commercial and UGC-style content, designed to support a tone that is confident and direct. The ad uses quick cuts to keep the viewer engaged, and static shots. The ad uses a clean white background. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below, check out the details, and we'll see you on the other side. # Point of view - [object Object] # Storyline - 00:00–00:00 The video opens with a question aimed at agencies: Is your setter performing? - 00:00–00:05 00:00–00:05: The speaker introduces himself and makes a bold offer for anyone selling products or services online for $2,500 or more. His tone is confident and direct, promising a "craziest offer." - 00:05–00:16 00:05–00:16: He briefly explains the offer: they will replace existing staff with trained appointment setters or closers placed inside the client's business. He states the key USP: "If they don't perform where you completely ROI your investment with us, you don't pay." - 00:16–00:27 00:16–00:27: He identifies the target audience: coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales. He summarizes the offer for those selling on the phone or via Zoom. - 00:27–00:38 00:27–00:38: He explains why they can make such a bold offer, citing partnerships with top brands in the space and thousands of case studies. He name-drops Tony Robbins, Dean Graziosi, Cardone Ventures and over 4000 others. - 00:38–00:58 00:38–00:58: He outlines the process, explaining how they source 2,000+ applications monthly and conduct 400-1,000 interviews. They claim they hand-select and deliver top talent to the client’s team. He emphasizes that there’s “no guessing” and only “perfect salespeople." - 00:58–01:09 00:58–01:09: He lists the additional benefits, including onboarding systems, sales scripts, tracking tools, and training. He states, "Everything we used to go from $0 to $30 million/year in 2 years" - 01:09–01:13 01:09–01:13: He reiterates the “you don’t pay” guarantee. - 01:13–01:18 01:13–01:18: He ends with a CTA to click the link, check out the details, and "we'll see you on the other side."

# Ad summary The ad promotes appointment setters or closers who integrate into your business to improve your ROI and sales performance. It claims that if they don't perform, you don't pay. It provides onboarding, ramp-up systems, sales scripts, tracking tools, and training that allowed them to go from zero to 30 million a year in two years. # Brand positioning The brand aims to be seen as a performance-oriented service that provides businesses with trained appointment setters and closers who are integrated into the client's business rather than being an outsourced sales team. They promote a value of guaranteed ROI, with the customer not paying if the appointment setters don't perform. The brand positions itself as working with top brands and having a strong track record to demonstrate its credibility and expertise. # Product The product is a service providing trained appointment setters or closers who are integrated into the business. These setters and closers are meant to replace the current sales team. The service specifically targets coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales, particularly those selling products or services online for over $2,500 on the phone or via Zoom. The USPs include a money-back guarantee (if they don't perform and ROI your investment, you don't pay), having a pool of 2,000+ applicants and conducting 400-1,000 interviews per month to find top talent, providing onboarding and ramp-up systems, and providing sales scripts, tracking tools, and training. # Visual style The ad has a basic, straightforward aesthetic. The production quality appears to be relatively simple, with a static shot of a person in front of a document screenshot. The editing style is simple, focusing on clear delivery of information rather than elaborate visual effects. The pacing is moderate, with the speaker delivering information at a conversational pace. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below, check out the details, and we'll see you on the other side. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The speaker introduces a crazy offer for those who sell a product or service online over $2,500, promising a short version of what they do. The intention is to grab attention with a bold claim and set up the value proposition. - 00:05–00:17 00:05–00:17: The speaker explains that they will replace you with trained appointment setters or closers who work inside your business rather than being outsourced. Also, he adds that if they don't completely ROI your investment with them, you don't pay anything. The intention is to clarify the core service and highlight the no-risk guarantee. - 00:17–00:27 00:17–00:27: The speaker clarifies who the service is for, listing coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales who sell products or services over the phone or over Zoom. The intention is to target the service offering to the specific audience. - 00:27–00:38 00:27–00:38: The speaker explains why they can make such a bold offer by working with top brands and having case studies to prove their success including Tony Robbins, Dean Graziosi, Cardone Ventures, and over 4000 others, who give them the stamp of approval. The intention is to build trust and credibility by associating with known influencers and showcasing their track record. - 00:38–00:59 00:38–00:59: The speaker details how their service works, including how they get 2,000+ applicants every month, their team widdles through those and conducts 400-1,000 interviews, and then hand selects and delivers top talent. The intention is to emphasize the rigorous selection process to find the best talent. - 00:59–01:13 00:59–01:13: The speaker states that you also get onboarding, ramp-up systems, sales scripts, tracking tools, and training that they used to go from $0 to $30 million per year in two years. He restates that you don't pay if it doesn't work. The intention is to list the additional benefits of their services and reassure the potential client with the money-back guarantee. - 01:13–01:18 01:13–01:18: The speaker says to click the link to check out the details and that he'll see the viewer on the inside. The intention is a final CTA to explore the offer and engage further.

# Ad summary The ad promotes an appointment setting service for businesses that offer products or services over $2,500, particularly those sold via phone or Zoom. The ad highlights a no-pay guarantee if the service doesn't meet the client's ROI. It also emphasizes their experience, a meticulous hiring process, and additional support such as onboarding, ramp-up systems, sales scripts, and training. # Brand positioning This brand positions itself as a provider of a no-risk, high-value service that places highly-trained appointment setters or closers directly within the client's business. The brand offers a risk-free ROI guarantee, assuring clients they only pay if they see a complete return on their investment. The brand emphasizes its experience with top brands and a rigorous selection process, distinguishing itself from an outsourced sales team and prioritizing tangible results. # Product The product is a high-end appointment-setting service designed for coaches, consultants, course creators, agencies, B2B service providers, high-ticket SaaS businesses, and medical device sales organizations selling products or services priced at $2,500 or more. The service places trained appointment setters or closers inside the client's business rather than offering an outsourced sales team. Each month, they vet over 2,000 applicants through a rigorous interview process. Clients benefit from their onboarding, ramp-up systems, sales scripts, tracking tools, and training. The main USP is the ROI guarantee, with clients paying only if they achieve a complete return on their investment. # Visual style The ad has a simple, straightforward aesthetic with a focus on clarity. The editing style features static shots with occasional jump cuts to maintain viewer attention. The production quality is a hybrid between polished and commercial, as it includes a person speaking but with the presence of a clean background. There are no recurring stylistic patterns, and the pacing is consistent throughout the ad, with a moderate cut rate. The audio-visual sync is well-coordinated, with visual cues reinforcing the voiceover content. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below, check out the details, and we'll see you on the other side. # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker introduces the service. - 00:04–00:16 00:04–00:16: The speaker provides a short version of their offer. - 00:16–00:27 00:16–00:27: The speaker identifies who their service is for. - 00:27–00:38 00:27–00:38: The speaker discusses why the brand can make such a bold offer. - 00:39–01:09 00:39–01:09: The speaker explains in more detail how the brand's services work. - 01:09–01:13 01:09–01:13: The speaker restates the "you don't pay" if it doesn't work claim. - 01:13–01:18 01:13–01:18: The speaker prompts viewers to click the link somewhere around this page, check out the details and we'll see you on the inside.

# Ad summary string # Brand positioning The brand is presented as a provider of trained appointment setters or closers for businesses selling products or services online at $2,500 or more, positioning itself as an alternative to outsourced sales teams by placing personnel directly inside the client's business. The brand emphasizes a performance-based guarantee, stating that clients only pay if they achieve a complete ROI on their investment. This aligns with a functional and results-oriented approach, targeting coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales, aiming to occupy the space of a reliable and risk-free solution for enhancing sales performance, challenging traditional sales outsourcing models and offering a financially secure partnership focused on delivering tangible returns. # Product The product is a service that provides trained appointment setters and closers, who are placed directly within the client's business, differentiating it from an outsourced sales team. This service is designed for coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales, specifically targeting businesses that sell products or services online for $2,500 or more. A unique selling point (USP) is the performance-based guarantee: clients only pay if they achieve a complete ROI on their investment. The service includes onboarding and ramp-up systems, sales scripts, tracking tools, and training, promising to replicate the brand's success in scaling from $0 to $30 million per year in just two years. This addresses the purchase barrier of financial risk by ensuring that clients only pay upon achieving a return on their investment, highlighting a service focused on delivering guaranteed results. # Visual style The ad's aesthetic is a hybrid of a polished commercial and UGC feel. The video contains quick cuts timed to voiceover lines, with text and product actions often synced to the audio. The production quality is high-end, with clean graphics and a professional on-screen presenter. The editing rhythm is fast-paced with a consistent number of cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below, check out the details, and we'll see you on the other side. # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins by directly addressing the audience, stating that if they sell a product or service online for $2500 or more, the presenter has a 'craziest offer'. - 00:04–00:12 The presenter quickly transitions to outlining a simplified version of the offer, which involves the brand replacing the client's current personnel with trained appointment setters or closers, who would be placed inside the client’s business rather than being an outsourced team. - 00:12–00:16 The offer continues by stating that payment is only required if the new setters and closers produce a complete ROI for the client's investment. - 00:16–00:27 The ad pivots to defining who the service is for by listing categories such as coaches, consultants, course creators, and other categories with sales occurring via phone or zoom. - 00:27–00:38 The presenter explains why the company can offer such a bold guarantee; this is due to the service's track record with top brands including Tony Robbins, Dean Graziosi, Cardone Ventures and over 4000 others. - 00:39–01:12 Next the speaker talks about the service that they are providing by stating that 2000 applications from sales people come in each month and the best are hand selected for you and that they can scale you to $30,000,000 a year. - 01:12–01:18 The ad wraps up by restating the no pay guarantee if the service does not work for you and encourages the viewer to click the link to learn more.

# Ad summary A screen recording of a presentation slide detailing a service that provides trained appointment setters and closers to coaches and agencies. A male speaker appears in a circular overlay, explaining the service, its benefits, and a risk-free offer where clients don't pay if they don't achieve a complete ROI. The ad targets businesses selling high-ticket products or services online and emphasizes the quality of talent and comprehensive support provided. # Brand positioning The brand positions itself as a premium, results-driven partner for high-ticket online businesses, specifically coaches, consultants, and agencies. It aims to occupy the space of a reliable, expert solution provider for sales growth, offering a unique, risk-free model that guarantees return on investment. The brand promotes values of efficiency, expertise, and client success, pushing against the norm of traditional sales teams or outsourced solutions by integrating trained professionals directly into the client's business. Its positioning is primarily functional, focusing on performance, sales acceleration, and a clear ROI, but also implies a sense of trust and partnership. # Product The product is a service that provides "trained appointment setters or closers" to businesses. The service works by "replacing you" (the client) with these trained professionals, who are then "place[d] them inside your business" rather than being an outsourced sales team. It is for "Coaches, Consultants, Course Creators, Agencies, B2B Services, High-ticket SaaS, Medical device sales" – essentially, anyone selling a product or service online over "$2,500+" and sold "on the phone or Zoom." Key USPs include a performance-based guarantee: "if they don't perform to where you completely ROI your investment with us... you DON'T PAY." The ad highlights the rigorous selection process ("2,000+ applicants," "400-1,000 interviews" monthly, "hand-select and deliver top talent"), ensuring "perfect salespeople" for the team. Clients also receive "onboarding + ramp-up systems," "sales scripts, tracking tools, and training," and "Everything we used to go from $0 to $30M/year in 2 years." The ad addresses the purchase barrier of risk by offering the "you don't pay" guarantee. # Visual style The ad employs a hybrid production quality, combining a polished screen recording of a presentation with a more personal, direct-to-camera talking head. The overall aesthetic is clean and professional, dominated by the white presentation slide and clear text. Editing is functional, with static shots of the slide and dynamic highlighting of text to match the speaker's points. The pacing is moderate, driven by the speaker's clear and consistent delivery, with visual cues (text highlights) timed to his speech. There are no complex visual motifs or rapid cuts; the focus is on conveying information clearly. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below, check out the details, and we'll see you on the other side.CLICK NOW!CLICK THE BUTTON TO LEARN MORE # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker introduces the target audience (those selling products/services online over $2,500) and immediately presents a "craziest offer." This sets an intriguing, high-value tone, directly addressing potential clients and promising an exceptional solution. The perspective is direct address from the brand's representative. The moment conveys an immediate value proposition and captures attention with a bold claim, progressing the narrative by establishing the core benefit upfront. - 00:04–00:16 The speaker outlines the core offer: replacing clients with trained appointment setters/closers placed "inside your business," with a bold "you DON'T PAY" guarantee if the investment isn't completely ROI'd. This establishes the unique, risk-free value proposition, building trust and addressing a major pain point for businesses. The brand's representative is explaining the service's mechanics and benefits, conveying a confident and reassuring tone. This moment progresses the narrative by detailing the primary solution and mitigating perceived risk. - 00:16–00:27 The speaker clarifies "Who this is for," listing specific business types (Coaches, Consultants, Agencies, etc.) and reiterating the $2,500+ product/service value and phone/Zoom sales method. This narrows the target audience, ensuring relevance and demonstrating an understanding of their specific needs. The brand's representative is providing clear qualification criteria in an informative tone. This moment progresses the narrative by segmenting the audience and confirming suitability. - 00:27–00:38 The speaker explains "Why we can do this," citing work with "top brands" like Tony Robbins, Dean Graziosi, and Cardone Ventures, and "over 4000 others." This builds credibility and social proof, leveraging established names to validate the brand's expertise and success. The brand's representative is reinforcing authority and trustworthiness with a confident tone. This moment progresses the narrative by providing external validation for the brand's claims. - 00:38–01:09 The speaker details "How it works," describing the rigorous talent acquisition process (2,000+ applicants, 400-1,000 interviews monthly) and the provision of "perfect salespeople," along with "onboarding + ramp-up systems," "sales scripts, tracking tools, and training," and the brand's own growth from "$0 to $30M/year in 2 years." This provides transparency and demonstrates the comprehensive support clients receive, further solidifying the value proposition. The brand's representative is explaining the operational details and internal success in an informative and enthusiastic tone. This moment progresses the narrative by offering a logical explanation of the service's mechanics and proven track record. - 01:09–01:13 The speaker reiterates the "you don't pay" guarantee, emphasizing the risk-free nature of the offer. This serves as a powerful reassurance, addressing any lingering doubts about commitment or potential failure. The brand's representative is reinforcing the core value proposition with a reassuring tone. This moment progresses the narrative by providing a final, strong incentive and risk mitigation. - 01:13–01:18 The speaker delivers a direct call to action: "Click the link below, check out the details, and we'll see you on the other side." This provides clear instructions for the next step, guiding interested viewers towards conversion. The brand's representative is prompting immediate action with a direct and encouraging tone. This moment progresses the narrative by providing a clear path for engagement.

# Ad summary This ad promotes appointment setters and closers for businesses that sell products or services online for over $2,500. The ad highlights the benefits of using trained appointment setters and closers, emphasizing that they are placed inside the business and that the client doesn't pay if they don't perform. The ad also mentions that the company works with top brands and has a proven track record of success. # Brand positioning This brand positions itself as a provider of high-quality, trained appointment setters and closers for businesses selling high-ticket products or services online. The brand emphasizes its unique approach of placing these professionals directly within the client's business, rather than offering an outsourced sales team. The brand aligns with values of performance, ROI, and risk mitigation, as evidenced by their 'you don't pay' guarantee. By highlighting partnerships with well-known figures like Tony Robbins and Dean Graziosi, the brand aims to establish credibility and trust, suggesting a commitment to excellence and proven results. # Product The product being advertised is a service that provides trained appointment setters and closers for businesses that sell products or services online for over $2,500. The service involves replacing the client's existing sales process with trained professionals who are placed inside the client's business, not as an outsourced team. A key USP is the 'you don't pay' guarantee, which assures clients that they only pay if the appointment setters and closers deliver a complete ROI on their investment. The service is targeted towards coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales. The ad addresses the purchase barrier of risk by offering a performance-based payment structure, making it a worthwhile investment for businesses looking to improve their sales performance. # Visual style The ad has a straightforward, informational aesthetic with a mix of text overlays and a talking head. The editing style is simple, with static shots and direct cuts. The production quality is clean but not overly polished, giving it a professional yet accessible feel. The pacing is moderate, with text and visuals changing to match the speaker's points. The audio and visual elements are synced to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link below, check out the details, and we'll see you on the other side. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video opens with the speaker introducing a 'crazy offer' for those selling products or services online for over $2,500. This is intended to grab the viewer's attention and set the stage for the product being offered. The perspective is from the brand, delivered by the speaker, with a tone of excitement and intrigue. - 00:05–00:16 00:05–00:16 The speaker explains the offer: replacing the viewer with trained appointment setters or closers placed inside their business. This clarifies the product and its unique selling point. The perspective is from the brand, with a confident and informative tone. - 00:16–00:27 00:16–00:27 The speaker lists the target audience: coaches, consultants, course creators, agencies, B2B services, high-ticket SaaS, and medical device sales. This helps viewers identify if the product is relevant to them. The perspective is from the brand, with a tone of inclusivity and specificity. - 00:27–00:38 00:27–00:38 The speaker explains why they can make such a bold offer, citing work with top brands like Tony Robbins and Dean Graziosi, and over 4,000 other coaches, consultants, and agencies. This builds credibility and trust. The perspective is from the brand, with a tone of authority and social proof. - 00:38–00:58 00:38–00:58 The speaker details how the service works, including the number of applicants and interviews conducted each month, and emphasizes the hand-selection process. This provides transparency and reinforces the quality of the service. The perspective is from the brand, with a tone of expertise and assurance. - 00:58–01:09 00:58–01:09 The speaker lists additional benefits, such as onboarding and ramp-up systems, sales scripts, tracking tools, and training, highlighting their past success. This adds value to the offer. The perspective is from the brand, with a tone of generosity and proven results. - 01:09–01:13 01:09–01:13 The speaker reiterates the 'you don't pay' guarantee if the service doesn't work. This reinforces the risk-free nature of the offer. The perspective is from the brand, with a tone of confidence and reassurance. - 01:13–01:18 01:13–01:18 The speaker encourages viewers to click the link for more details and expresses anticipation for seeing them on the inside. This provides a clear call to action. The perspective is from the brand, with a tone of invitation and optimism.