How Clevr Blends Advertises on Meta

# Ad summary This ad features a woman showcasing the benefits of Clevr's Honey Pistachio Matcha SuperLatte. She claims it helps lower cortisol levels, provides a glowing skin effect, and supports mood, metabolism, and stress levels. She emphasizes its creamy, sweet, and satisfying taste while highlighting its vegan collagen and adaptogen content. # Brand positioning Clevr positions itself as a provider of super latte blends designed to support wellness and beauty from within. The brand promotes a lifestyle of mindful indulgence and holistic self-care, offering a functional alternative to traditional caffeine sources. Their matcha super lattes aim to provide not only energy and focus, but also additional benefits such as lowered cortisol, improved skin health, and stress reduction through ingredients like vegan collagen and adaptogens. The brand aims to be perceived as a premium, health-conscious choice, providing a coffee alternative that avoids the negative side effects of caffeine. # Product Clevr's Honey Pistachio Matcha SuperLatte is a matcha-based drink mix designed to provide energy, focus, and additional wellness benefits. The product is packaged as an instant powder intended for daily use. It contains ceremonial grade matcha, vegan collagen, and a blend of adaptogens including ashwagandha, reishi, and lion's mane. It is formulated to lower cortisol levels, improve skin health, support mood and metabolism, and reduce stress. The latte is described as creamy, sweet, and satisfying with a nutty pistachio flavor. The product addresses the pain points of coffee drinkers by offering a healthier alternative that avoids the sugar crash and jitters associated with caffeine. The ad highlights the product's ability to provide a 'glass-skin effect' and taste like 'a warm hug in the morning,' emphasizing both its functional and emotional appeal. # Visual style The ad has a polished UGC feel, blending high-quality visuals with a casual, relatable presentation. The editing style uses quick cuts and smooth transitions to maintain a consistent pace. The ad is brightly lit, making use of natural light in many scenes to create a warm and inviting atmosphere. The color palette is soft and neutral, with pops of green from the matcha latte. The overall aesthetic is clean and modern, reflecting the brand's premium positioning. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Be sure to grab them before they're gone. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with the presenter holding a cup of matcha latte, establishing the product as the focal point. She introduces the topic by declaring that her 'high cortisol era is OVER,' creating a sense of intrigue and promising a solution to stress-related problems. - 00:00–00:04 She emphasizes the effectiveness of the drink by stating that it is her 'cortisol killer' and that she is 'not even exaggerating,' enhancing credibility through conviction. - 00:04–00:09 The ad transitions to a POV shot of the matcha being poured, reinforcing the immediate benefits. A voiceover explains the fast-acting effects: 'One sip of this, I'm instantly calmer, I'm more focused, and I'm not itching for my third cup of coffee,' offering a direct comparison to traditional coffee. - 00:10–00:13 Returning to the presenter, she introduces the brand and product, stating 'This matcha from Clevr is specifically formulated to lower your cortisol,' clarifying the brand's focus and product benefit. - 00:14–00:18 The presenter highlights the beauty benefit, saying, 'I mean, please look at this glow. My skin has never looked this good!' establishing the product's impact on skin health and appearance. - 00:19–00:22 A close-up shot of her face in natural light further validates the claim, and she adds 'Somehow it gives you that total glass-skin effect,' amplifying the desired outcome. - 00:22–00:27 A lifestyle shot of the presenter enjoying the drink in a relaxed home setting ('I have one every morning') implies integration into a daily routine. - 00:25–00:27 The narrative shifts to the long-term benefits ('day-by-day, my skin starts to glow from within'), suggesting sustained improvement over time. - 00:28–00:32 She returns to product specifics, noting 'It actually contains vegan collagen, so you're literally sipping your skincare every single morning,' justifying the beauty claims with a key ingredient. - 00:34–00:36 The presenter emphasizes the taste ('the best part is actually that it tastes incredibly indulgent'). This reinforces the product's ability to be both healthy and enjoyable. - 00:36–00:39 Descriptive language ('It's creamy, it's sweet, and it's so satisfying') emphasizes the sensory experience of drinking the latte. - 00:39–00:43 The narrative addresses a potential concern about sugary drinks by stating, 'But instead of a sugar crash, you're getting a stack of adaptogens,' reinforcing the healthy benefits. - 00:44–00:49 The ad details the adaptogen blend ('ashwagandha for stress, reishi for calm, and lion's mane for that sharp brain boost focus'), providing specific functional support and reinforcing the health benefits. - 00:50–00:54 The presenter explains the holistic benefits of the product ('It supports your mood, your metabolism, and it keeps your stress-level at zero'), reiterating its overall impact. - 00:54–00:58 She explains a key ingredient ('And it's made with ceremonial grade matcha, which is a non negotiable'), enhancing the product's perceived quality. - 00:58–01:02 She ends with a personal appeal ('I wish you could taste this. It literally tastes like a warm hug in the morning') reinforcing the emotional payoff. - 01:03–01:11 She adds flavor descriptions ('It's ever so slightly nutty, it has that beautiful pistachio flavor without it being overpowering, and it just blends perfectly with their matcha'), providing specific taste descriptors. - 01:11–01:12 Enthusiastic endorsement ('So, so, so good!') conveys satisfaction and enjoyment. - 01:13–01:16 Showing the preparation process with a milk frother ('I don't know how they made this, but it literally froths like a dream') highlights its ease of use. - 01:17–01:23 The ad summarizes the quick preparation ('20 seconds, water, milk, and it literally becomes the most dreamiest, creamiest, mood boosting latte'), reinforcing the product's ease and value. - 01:23–01:27 She emphasizes how it improves upon the coffee experience ('that honestly is better than anything I've ever had at a coffee shop. Just saying'), giving a final comparison to other drinks. - 01:28–01:32 The ad closes with a call to action ('Clevr Super Lattes sell out so quick, so be sure to grab them before they're gone'), creating a sense of urgency and scarcity.

# Ad summary An ad promoting Clevr matcha. The ad features a matcha drink being poured into a glass with ice. The ad claims the matcha fixes cortisol 'moon face' and is 'as seen on Oprah's Favorite Things'. # Brand positioning Clevr appears to be a brand focusing on functional beverages that can positively impact well-being. Being featured as one of Oprah's Favorite Things positions the brand as a high-quality, celebrity-approved choice. The focus on fixing 'cortisol moon face' implies the brand is targeting consumers interested in natural solutions for stress-related physical symptoms, aiming to occupy a space in the market that prioritizes both health and beauty. This brand seeks to align with a lifestyle that values wellness and self-care. # Product The advertised product is a matcha drink, which is green and appears to be pre-mixed. The ad implies that it addresses the problem of cortisol-related 'moon face', a condition involving facial swelling. The ad highlights its association with Oprah's Favorite Things, positioning it as a product of quality and desirability. The matcha is presented as a ready-to-drink solution, designed for convenient consumption and quick relief from the mentioned symptom. # Visual style The ad has a clean, bright aesthetic, likely aimed at creating a sense of health and well-being. The focus is on the product, with simple background elements. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A prepared matcha drink is poured into a glass filled with ice.

# Ad summary This ad promotes Clevr's Honey Pistachio Matcha SuperLatte as a way to reduce cortisol and improve skin clarity. It highlights the ingredients like ashwagandha, reishi, and tremella mushroom. # Brand positioning Clevr is positioned as a provider of functional, health-conscious latte alternatives for those seeking a convenient yet beneficial morning ritual. The brand stands apart by focusing on ingredients known for stress reduction, mood support, and skin health, offering a blend of wellness and taste. It appeals to consumers who prioritize health and beauty, distinguishing itself from typical coffee shop lattes by incorporating superfood ingredients clinically proven to reduce stress and enhance skin clarity. Clevr products offer a functional and emotional value proposition centered around holistic well-being. # Product Clevr's Honey Pistachio Matcha SuperLatte is presented as a functional alternative to traditional grassy-tasting matcha or cortisol-spiking coffee. It includes adaptogens and mushrooms that support balanced energy, stress reduction, mood support, and skin health. Key ingredients include ashwagandha for cortisol reduction, reishi for mood support, and tremella mushroom (beauty mushroom) plus hyaluronic acid for skin benefits. The SuperLatte has a creamy and floral taste and contains EGCG antioxidants that firm and protect the skin. Each serving contains 45mg of caffeine, balanced with L-Theanine, designed to provide focus without jitters. It is formulated specifically for cortisol reduction and has undergone independent clinical trials showing significant reductions in cortisol, stress, and anxiety. The product addresses the pain points of hormone havoc, coffee bloat, and lackluster skin. # Visual style The ad uses a clean, bright aesthetic with natural lighting to emphasize the freshness and purity of the ingredients. The focus is on the product, with close-up shots of the latte preparation, highlighting its texture and color. The editing is smooth, with static shots and gradual zooms, giving the video a polished commercial feel. The pacing is moderate, allowing viewers to absorb the information while maintaining engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link below! # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The video begins with a glass being filled with ice and drizzled with honey-colored syrup. This is framed as an alternative to traditional matcha for those who want to "get in shape" and not sabotage their hormones in the morning. This sets up the core tension the ad will address. - 00:06–00:12 00:06–00:12: The narrator explains that she switched from coffee to a functional matcha latte. This section outlines a problem for the viewer (cortisol spike from coffee) and presents the new routine as a potential solution. - 00:12–00:18 00:12–00:18: The narrator explains that caffeine on an empty stomach can send your stress hormones through the roof. This reinforces the "cortisol spike" pain point, building the viewer's need for a solution. - 00:18–00:31 00:18–00:31: The ad shows the Clevr SuperLatte being prepared in the glass. It describes the product as a functional matcha latte that actually lowers stress and wakes you up, positioning it as a unique solution. This helps build the value proposition. - 00:31–00:40 00:31–00:40: The ad lists key ingredients like ashwagandha and reishi, highlighting their benefits for cortisol reduction and mood support. This provides specific details on how the product solves the previously mentioned problems. - 00:40–00:49 00:40–00:49: The ad claims a "glass-skin glow" comes from ingredients like tremella mushroom and hyaluronic acid. This introduces an additional beauty benefit to the health and wellness appeal of the product. - 00:49–00:58 00:49–00:58: The ad claims that most matchas taste like grass, but this one tastes creamy and floral and protects your skin. This section works to differentiate the product from others in the category based on taste and additional benefits. - 00:58–01:12 00:58–01:12: The ad states Clevr actually ran independent clinical trials on these ingredients and states the results are wild (16.5% reduction in cortisol and a massive 71% reduction in stress and anxiety scores). This bolsters trust in the product’s claims. - 01:12–01:21 01:12–01:21: The narrator shares her personal experience with the SuperLatte, highlighting benefits like avoiding coffee bloat, seeing real clarity in her skin, and nourishing her adrenal system. This adds a social proof element through a real user's experience. - 01:21–01:28 01:21–01:28: The ad states that the product has 45mg of caffeine and states there's enough caffeine to focus, but with L-Theanine and adaptogens to keep you from the jitters. This section addresses concerns about caffeine-related side effects. - 01:28–01:41 01:28–01:41: The narrator suggests that if you want the energy without hormone havoc, try the Honey Pistachio Matcha for a few weeks. This ends with a direct call to action and a final pitch reinforcing the offer’s core benefits and social proof (sold out 8 times).

# Ad summary This ad showcases Clevr Blends' Honey Pistachio Matcha SuperLatte. The video shows the latte being poured into a glass with ice and mixed with a straw. The text highlights the benefits of ashwagandha for cortisol balance, reishi for stress support, and smooth, steady matcha energy. The ad encourages viewers to stock up on the Honey Pistachio flavor while it lasts. # Brand positioning Clevr Blends is presented as a functional wellness brand focused on adaptogens, superfoods and latte blends that promote balance, energy, and stress support. The brand positions itself as a health-conscious choice for those looking to improve their well-being with natural ingredients and convenient formats. The brand pushes against the norms of high-sugar, artificial-ingredient energy drinks and offers a smooth, steady alternative with no crash. The brand is functional with its focus on health benefits and emotional with its promise of stress support. # Product The product featured is Clevr Blends' Honey Pistachio Matcha SuperLatte. It is a matcha latte blend with honey and pistachio flavoring. The drink includes ashwagandha for cortisol balance, reishi for stress support, and matcha for smooth, steady energy. This product is suitable for those looking for a healthy and functional beverage. It comes in a powdered blend. The ad communicates that the product is worth trying or buying because it offers a unique flavor combination and adaptogens for overall wellness. The ad directly states that the honey pistachio flavor is a limited time offering. # Visual style The ad has a bright, clean aesthetic with a focus on the product. The editing style includes static shots and smooth zooms. The production quality is polished, resembling a commercial. There is no apparent audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap to stock up while it lasts. # Point of view - [object Object] # Storyline - 00:00–00:03 A hand pours a green liquid over ice in a clear glass. - 00:03–00:08 00:03–00:08 The green liquid fills the glass, and text overlays highlight that it is a 'Honey Pistachio Matcha SuperLatte,' and then list the ingredients: 'Ashwagandha for cortisol balance,' 'Reishi for stress support,' and 'Smooth, steady matcha energy.' - 00:09–00:14 00:09–00:14 A hand stirs the drink with a clear straw, and text overlays appear stating, 'Honey Pistachio is back. Tap to stock up while it lasts. clevrblends.com.'

# Ad summary This ad promotes a deep calm magnesium supplement through a testimonial-style image, where a woman casually shares her evening routine, emphasizing that even with a messy home, taking the supplement is a non-negotiable part of her self-care routine. # Brand positioning This brand is positioned as a part of an attainable self-care routine. The focus is on ease and integration into everyday life, contrasting with the pressures of maintaining a perfect home. The brand aligns with values of prioritizing personal well-being without needing an immaculate environment. It pushes against the norm of portraying an unrealistic picture-perfect lifestyle. The brand positioning is more emotional, targeting consumers seeking relaxation and calmness amidst their busy lives. # Product The product being advertised is a deep calm magnesium supplement, implied to be in drink form based on the visual of a pink liquid with ice cubes in a glass. The ad does not explicitly state the product form. The product is presented as an essential part of the consumer's nightly routine, something they 'refuse to skip.' It is for individuals who seek a sense of calm and relaxation every night. It addresses the purchase barrier of time investment or lifestyle change by showing that the supplement is easy to incorporate, even in the midst of a chaotic home environment. The ad conveys that this product is worth trying because it is framed as a non-negotiable part of a calming nighttime routine. # Visual style The ad has a casual, unfiltered, user-generated content (UGC) style. It mimics a spontaneous snapshot, likely taken on a smartphone, with natural lighting. The composition is simple, focusing on the subject and product with an authentic, unedited feel. This adds to the overall relatable and genuine impression of the ad. # Hooks Headline: Dishes in the sink. Laundry on the floor. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a woman standing in front of her sink, with the caption noting 'Dishes in the sink. Laundry on the floor.' This presents a relatable, imperfect home scenario, setting the stage for an honest, down-to-earth tone that rejects the notion of needing to be perfectly put together. - The text transitions to 'I don't care,' signaling the woman's acceptance of her current messy state, emphasizing that she is prioritizing her self-care over household chores. This message is being told from the customer's perspective, highlighting a shift in focus towards personal well-being. - The ad concludes by introducing the deep calm magnesium drink, stating 'This deep calm magnesium is the thing I do every night and I refuse to skip it.' The woman shares her nightly habit from the customer's perspective, positioning the supplement as a vital component of her relaxation routine.

# Ad summary An ad shows a woman preparing a pink drink, described as a magnesium mocktail, in her kitchen. The ad encourages busy moms to switch from wine to the magnesium mocktail to improve sleep quality, and includes a link to purchase. A young child is visible in the bottom of the frame. # Brand positioning The brand in this ad provides a sleep aid for busy mothers who may be seeking an alternative to wind down from their hectic days. Instead of reaching for a glass of wine, which may impact sleep quality, the brand offers a magnesium mocktail option. The brand aims to position itself as a solution for improving sleep quality in a way that fits the lifestyles of busy moms. # Product The product advertised is a magnesium supplement, implied to be used for sleep aid. The ad shows the magnesium being used in a “mocktail” instead of drinking alcohol to wind down at night. This positions the product as a healthy alternative to alcohol. The text in the ad states that by using this magnesium mocktail instead, “Your sleep quality will be better because of it!”. # Visual style The ad features a natural, lifestyle-focused visual style, with an image that appears to be shot in a home kitchen setting. The lighting is soft and natural. The image evokes a sense of authenticity and everyday life. # Hooks Headline: Busy mom tip... # Benefits - [object Object] # Features - [object Object] # Call to action link below # Point of view - [object Object] # Storyline - The ad begins by addressing "Busy moms" and offering a "tip." This message is presented from the brand's perspective, aiming to immediately grab the attention of the intended audience with a relatable problem and a quick solution. - The ad's message transitions into a direct suggestion: "Stop reaching for a glass of wine to wind down at night, try a magnesium mocktail instead." This statement is presented as advice from the brand, which directly contrasts the common practice of drinking wine with their product, offering a healthier alternative. - The final part of the message states the benefit of switching to their product: "Your sleep quality will be better because of it!" This outcome is communicated from the brand's perspective, emphasizing the improved sleep quality as a result of using their magnesium mocktail instead of wine. - The ad ends with a call to action: "link below" followed by a white heart emoji. This is presented from the brand, guiding the viewer on where to find and purchase the product.

# Ad summary This ad showcases Clevr's Deep Calm Magnesium+ drink mix. It highlights the benefit of the mix to lower your cortisol levels and has a raspberry guava flavor. The ad is presented in a vertical, real-life style video format. # Brand positioning Clevr is presented as a brand offering wellness-focused drink mixes, specifically highlighting their Deep Calm Magnesium+ product. The brand aligns itself with a health-conscious lifestyle, offering solutions that address stress and promote relaxation. By focusing on the functional benefit of lowering cortisol levels, the brand positions itself as a provider of science-backed products that cater to emotional and physical well-being. The brand name appears on the product packaging. # Product The product featured is Clevr's Deep Calm Magnesium+, a drink mix designed to lower cortisol levels and promote relaxation. It comes in a raspberry guava flavor. The product is packaged in a dark blue jar with a label detailing the product name and brand. The mix is shown being prepared in a glass with water, visibly dissolving and creating a pink-colored beverage. The unique selling point is the dual benefit of stress reduction and appealing flavor. This product aims to provide a convenient and enjoyable way to manage stress and improve overall well-being. # Visual style The ad has a natural, lifestyle-oriented visual style. The production quality appears to be shot on iPhone, with a bright, natural lighting. The typography is clean and legible. The overall style feels native to social media feeds. # Hooks Headline: THIS MAGNESIUM LOWERS YOUR CORTISOL AND TASTES LIKE RASPBERRY GUAVA ✨✨ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that the magnesium product "lowers your cortisol and tastes like raspberry guava". The intention is to convey key benefits in a concise and appealing manner. This is from the brand's perspective, introducing its unique selling points. - The demonstration of the product begins, mixing the powder into the glass, and using a clear stirring stick to mix. The intention here is to show how easy it is to make. This is from an observer point of view.

# Ad summary An image ad promoting a magnesium supplement. It features a woman, identified as a functional nutritionist, drinking a pink beverage, which she claims tastes like bright, juicy raspberry guava, while also highlighting the magnesium content. # Brand positioning The ad is for a magnesium supplement brand, although the brand name is not visible. It positions itself as a product favored by health experts, specifically a functional nutritionist, suggesting a science-backed and trustworthy reputation. The brand focuses on taste appeal, equating the beverage to 'bright, juicy raspberry guava,' to overcome potential resistance related to the taste of supplements. This helps the brand to break away from the norm of unpalatable supplements. The positioning is both functional by highlighting magnesium, and emotional by focusing on the enjoyable taste. # Product The product advertised is a magnesium supplement, implied to be in drink form. The ad focuses on the taste of the product, describing it as tasting like "bright, juicy raspberry guava." It is presented as a recommendation from a functional nutritionist, enhancing its credibility. The product comes as a pink-colored drink in a glass. The ad aims to overcome the barrier of supplements not tasting good by highlighting the pleasant taste of this product. # Visual style The ad features a casual, authentic, user-generated content (UGC) style aesthetic. The shot is not highly polished and uses natural lighting and setting, creating a relatable and approachable feel. The colors are warm and soft, which helps to create a welcoming atmosphere. The overall visual style is in line with typical content found on platforms such as Instagram or TikTok. # Hooks Headline: AS A FUNCTIONAL NUTRITIONIST, THIS IS THE MAGNESIUM I ACTUALLY RECOMMEND ✨ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a testimonial, delivered by the woman herself while she is drinking from a glass of pink liquid. She identifies herself as a functional nutritionist and recommends the product. This is intended to establish credibility and trust in the product based on expert opinion. - She then describes the taste as being like 'bright, juicy raspberry guava' to appeal to the consumer's sense of taste and suggest that the product is enjoyable and easy to consume. This is intended to counter any preconceptions about supplements having an unpleasant taste.

# Ad summary Image ad for Deep Calm Magnesium+. A glass containing a pink liquid and ice is shown next to a jar of magnesium powder, with text overlaying both. # Brand positioning This ad presents Deep Calm Magnesium+ as a solution for calming the nervous system that also tastes like raspberry guava. The brand positions itself as a provider of magnesium supplements that are not only effective but also enjoyable to consume. It aligns with values of self-care and wellness, promoting a lifestyle where taking care of one's nervous system is a pleasurable experience. The brand pushes against the norm of traditional supplements that may not be palatable. # Product The ad features Deep Calm Magnesium+, a magnesium supplement designed to calm the nervous system. The supplement is implied to be in powder form, as it is mixed into a pink liquid. The product's unique selling point is its raspberry guava flavor, making it a tasty alternative to traditional magnesium supplements. The ad addresses the purchase barrier of unpleasant-tasting supplements by highlighting the enjoyable flavor profile of the product. It suggests that the product is worth trying or buying for those seeking a palatable way to incorporate magnesium into their wellness routine. # Visual style The ad features a bright, clean aesthetic with a focus on the product and its preparation. The production quality appears to be shot on iPhone. There are no obvious filters or image treatments, and the lighting is natural. The overall style is simple and straightforward, aiming to highlight the product's features in an accessible way. The image uses a flatlay-style composition, with the product and drink positioned on a white surface. The use of a basic background and natural lighting suggests an organic, unfiltered approach. # Hooks Headline: THIS MAGNESIUM CALMS YOUR NERVOUS SYSTEM AND TASTES LIKE RASPBERRY GUAVA✨ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a close-up shot of a glass filled with a pink liquid and ice cubes next to a jar of Deep Calm Magnesium+. This is intended to showcase how the product is consumed. The viewer is experiencing this scene from the perspective of a consumer, seeing the finished product prepared for enjoyment. - Overlaid on the image, the text states "THIS MAGNESIUM CALMS YOUR NERVOUS SYSTEM AND TASTES LIKE RASPBERRY GUAVA✨". This informs the audience of the product's benefits and flavor profile. The brand is telling this part of the story, highlighting what makes the product unique and appealing.

# Ad summary This image ad features a woman in pink pajamas holding a raspberry guava magnesium mocktail in front of a pile of laundry. The ad uses text bubbles to address stress related to laundry, and positions the mocktail as a solution to calm the user. # Brand positioning This brand positions itself as a provider of calming and mood-enhancing beverages, specifically targeting individuals who face daily stressors such as household chores. The brand aims to occupy a space in the consumer's mind as a convenient and enjoyable solution for managing stress and promoting relaxation. By offering a raspberry guava magnesium mocktail, the brand aligns with a lifestyle that values self-care and momentary escapes from daily responsibilities. It subtly pushes against the norms of constant productivity, instead promoting the idea that it's okay to take a break and prioritize one's well-being. # Product The advertised product is a raspberry guava magnesium mocktail designed to provide a calming effect. It is presented as a beverage that helps manage stress, particularly in situations like facing a pile of laundry. The mocktail contains magnesium, an ingredient known for its relaxation properties. The product appears to be targeted towards individuals who lead busy lives and seek a quick, enjoyable way to unwind. The ad addresses the purchase barrier of stress and promotes the drink as a way to achieve calmness and delay stressful tasks. The drink is mixed with ice in a clear glass. # Visual style The ad has a casual, unfiltered look, suggesting it was shot on a smartphone. The composition is simple, with the subject holding the beverage in front of a relatable, albeit messy, background. The image treatment appears natural, with minimal editing. Typography is integrated through chat bubble overlays, mimicking a text conversation. The style feels native to social media platforms like Instagram or TikTok, aiming for high scannability and stop power by presenting a real-life scenario. # Hooks Headline: Am I stressed out about laundry? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by posing the question, “Am I stressed out about laundry?” to the audience, immediately creating a relatable scenario. This is told from the customer's POV, drawing viewers in by acknowledging a common household frustration. - The customer answers, “No… well kinda, but this raspberry guava magnesium mocktail is keeping me calm.” This introduces the product as a solution to the initial problem. The customer is highlighting the product's benefit of providing calmness. - The customer concludes, “So the laundry will get done… just later 😉”. This implies a sense of temporary relief and deferred responsibility, suggesting that the product allows the user to postpone stressful tasks. The customer is illustrating how they can manage their responsibilities while prioritizing their well-being.

# Ad summary This ad promotes Clevr's 8 in 1 calm and cortisol support system in a raspberry guava flavor. It features a woman sitting in her living room talking about how she has been cutting back on alcohol and this product is her go to for summer. She makes the product by adding it to a cup with ice and water. # Brand positioning Clevr aims to occupy the space in the consumer's mind as a provider of holistic wellness solutions, particularly in the realm of stress management and sleep support. The brand positions itself as offering products that make a noticeable difference in daily life, aligning with a lifestyle that values self-care and mindful relaxation. They push against category norms of traditional relaxation aids by providing a clean option, with zero grams of sugar. The brand positioning is both functional, emphasizing performance and efficacy in stress and cortisol reduction, and emotional, promoting relaxation and an overall sense of well-being. # Product Clevr's Deep Calm Magnesium+ is an 8-in-1 calm and cortisol support system designed to help individuals unwind and manage stress without the negative side effects of alcohol or traditional pills. Marketed for those cutting back on alcohol but still seeking a relaxing end-of-day ritual, this product combines Magnesium Glycinate, L-Theanine, Ashwagandha, Lemon Balm, Chamomile, and Tart Cherry to quiet mental noise, lower cortisol levels, and release physical tension. The powder mixes easily with six ounces of water, creating a raspberry guava flavored drink with zero grams of sugar. It's portrayed as a fast-acting solution that provides the exhale you've been waiting for, offering benefits such as no wine hangover and no pill situation, making it worth trying for those seeking a healthier way to relax and improve sleep. # Visual style The ad features a polished commercial aesthetic with a bright, natural lighting. The editing rhythm includes quick cuts and static shots. The production quality is very polished and the pace is upbeat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 If you've been cutting back on alcohol but you still want something to unwind at the end of the day that's like actually gonna make a difference, this is gonna be your go-to this summer. The woman in the video speaks directly to the camera, introducing the ad and its core problem/solution. She establishes a conversational tone, positioning herself as someone who understands the desire to unwind without alcohol. The message is intended to immediately resonate with viewers who are consciously reducing their alcohol consumption. - 00:07–00:11 00:07–00:11 This is Clevr's brand new 8 in 1 calm and cortisol support system that actually works fast. A package of the product is shown. The woman positions the product as a solution to the problem she has just stated, while also calling out product features to demonstrate value, such as it being a calm and cortisol support system. This part is being told from the brand's perspective. - 00:11–00:20 00:11–00:20 It has L-Theanine, which quiets your mental noise within the hour, Ashwaganda measurably lowers cortisol over time, and magnesium releases all that physical tension you've been carrying. The woman highlights the key ingredients and their specific benefits, emphasizing both fast-acting effects and long-term improvements. She presents herself as knowledgeable about the ingredients and their effects. The perspective is that of an informed user, aiming to educate viewers about the science-backed advantages of the product. - 00:21–00:25 00:21–00:25 One scoop plus six ounces of water, raspberry guava flavor and 0 grams of sugar. The woman shares directions on how to make the product. The woman aims to provide easy instructions on how to make it while also calling out the benefits of it being zero grams of sugar. This part is being told from the brand's perspective. - 00:25–00:30 00:25–00:30 There's no wine hangover, no pill situation, just the exhale you've been waiting for. The woman highlights benefits of the product. The woman continues to highlight the benefits from a user's perspective. - 00:30–00:33 00:30–00:33 Plus this just launched and it's gonna sell out so get yours now. The woman ends with a sense of urgency to buy the product. This part is told from the brand's perspective.

# Ad summary This ad promotes Clevr's Deep Calm Magnesium+ supplement for stress response and sleep support. It features a woman explaining how magnesium deficiency can negatively impact stress and sleep quality. She introduces the product as an 8-in-1 blend with clinically dosed ingredients designed to address the root cause and reset the nervous system. She highlights the functional benefits of the ingredients, such as cortisol regulation and muscle relaxation, and states that the drink tastes great. # Brand positioning Clevr appears as a health and wellness brand that aims to improve daily life through supplement blends, particularly focusing on stress management and sleep enhancement. The brand positions itself as a provider of high-quality, effective products with clinically dosed ingredients, unlike competitors that may offer underdosed or ineffective formulations. The brand promotes a lifestyle where mental and physical well-being is prioritized, and it speaks to consumers who are informed and proactive about their health. # Product Clevr's Deep Calm Magnesium+ is an 8-in-1 blend designed to calm cortisol and support sleep. It contains Magnesium Glycinate, L-theanine, Ashwagandha, Glycine, Lemon balm, Chamomile, Tart cherry, and Apigenin, with each ingredient included at a clinical dose. The product is presented as a solution to magnesium deficiency, which can cause elevated cortisol levels and poor sleep quality. The supplement is designed to regulate cortisol, promote muscle relaxation, quiet racing thoughts, and improve sleep quality. It's positioned as a functional, effective alternative to sleep gummies with small amounts of a single ingredient. The product dissolves completely and tastes great, making it an easy habit to form. # Visual style The ad has a polished UGC feel. The lighting is natural, creating a warm and inviting tone. The editing style includes both quick cuts and static shots, with smooth transitions. The pacing is consistent. The ad aims for a hybrid aesthetic, blending a user-generated feel with polished commercial elements, which supports the intended tone of authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link below. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman speaks directly to the camera, stating that most people are magnesium deficient, which worsens their stress response and sleep quality. - 00:05–00:09 00:05–00:09 The woman explains that elevated cortisol impairs melatonin production, leading to exhaustion. - 00:09–00:12 00:09–00:12 A shot of a woman sitting on a couch drinking the product is shown, highlighting that the problem is being exhausted but unable to wind down. - 00:12–00:14 00:12–00:14 The woman reassures the audience that their body is not broken and that their nervous system just needs a reset. - 00:14–00:17 00:14–00:17 The woman introduces Deep Calm Magnesium+ as something that addresses the root cause. - 00:17–00:27 00:17–00:27 The woman describes Deep Calm as an 8-in-1 blend and lists its ingredients, magnesium glycinate, L-theanine, ashwagandha, glycine, lemon balm, chamomile, tart cherry, and apigenin, while preparing the drink. - 00:27–00:34 00:27–00:34 The woman emphasizes that every ingredient is included for a specific reason at a clinical dose, not like a silly sleep gummy with fairy dust amounts of one ingredient. - 00:34–00:41 00:34–00:41 The woman lists functional benefits of the product's ingredients: cortisol regulation, muscle relaxation, quieting racing thoughts, and sleep quality. - 00:41–00:45 00:41–00:45 A shot of the woman sitting on the couch drinking the product is shown. The woman states that it tastes delicious, which is a rare combination. - 00:45–00:49 00:45–00:49 The woman explains that the product dissolves completely, tastes great, and that she looks forward to it, which is how habits stick. - 00:49–00:54 00:49–00:54 The woman shares personal benefits: her sleep quality is noticeably deeper, and her baseline stress tolerance is higher. - 00:54–00:59 00:54–00:59 A shot of the woman sitting on the couch drinking the product with her cat is shown. The woman shares that she feels more regulated and grounded day-to-day, attributing this to consistent cortisol support. - 00:59–01:04 00:59–01:04 The woman concludes by recommending the product to people serious about their stress response.

# Ad summary The ad features a woman promoting "Deep Calm Magnesium+" as a healthier alternative to wine for unwinding at the end of the day. She highlights its raspberry guava flavor and its calming benefits, encouraging viewers to check the links below for more information. # Brand positioning The brand "Clever" positions itself as a provider of wellness supplements designed to calm the nervous system and improve overall well-being. The ad emphasizes the brand's focus on holistic health by presenting its "Deep Calm Magnesium+" as a natural, tasty alternative to alcohol for relaxation. This approach may resonate with health-conscious consumers looking for functional yet enjoyable ways to manage stress and improve sleep, potentially appealing to those who find traditional relaxation methods like alcohol consumption undesirable. The brand’s positioning seems to be functional, offering a tangible solution for stress relief and sleep support. # Product "Deep Calm Magnesium+" is a drinkable powder supplement designed to calm the nervous system and promote relaxation and sleep. It is presented as a 6-in-1 formula with magnesium, cortisol, and sleep support. The powder dissolves instantly in water and comes in a refreshing raspberry guava flavor, making it an enjoyable alternative to alcohol for unwinding at the end of the day. It targets the barrier of relying on less healthy options like wine by offering a tasty, beneficial drink that supports both mental and physical well-being. The ad emphasizes its function as a better way to decompress. # Visual style The ad has a bright, clean aesthetic with a polished yet approachable feel. It combines static shots with quick cuts to demonstrate product use. The production quality appears to be a hybrid of UGC and commercial styles, lending authenticity while maintaining a professional look. The pacing is moderate, with cuts timed to key voiceover lines. The frequent use of natural light and soft colors contributes to a calming, inviting tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action The links below. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is holding a small black object in her hand as she begins talking about her past habit of drinking wine to decompress. - 00:02–00:03 Continuing from the previous moment, the creator states she no longer drinks wine and then begins mixing a drink. - 00:03–00:05 The creator begins combining the powder with the water. She claims it dissolves instantly and tastes good. - 00:05–00:07 Continuing from the previous moment, the creator states that the raspberry guava flavor is refreshing and mixes the drink. - 00:07–00:09 The creator is outside drinking the beverage. She claims that it tastes like a little escape at the end of the day. - 00:09–00:11 Moving from the previous moment, the creator displays the product and claims she is not kidding. - 00:11–00:12 Continuing from the previous moment, the creator encourages viewers to check the links below. - 00:12–00:14 The creator is holding a small black object in her hand as she claims the viewer's nervous system will thank them.

# Ad summary A woman presents Clevr Blends Honey Pistachio Matcha SuperLatte as a solution to common matcha taste problems. She demonstrates how to prepare it easily at home, highlighting its smooth, velvety texture and the absence of the grassy or bitter taste often associated with matcha. She urges viewers to grab the limited-edition product while it is in stock. # Brand positioning Clevr Blends is presented as a provider of high-quality, convenient latte mixes, emphasizing ease of preparation and delicious flavor. The brand aims to occupy the space of accessible luxury, providing cafe-quality drinks that can be easily made at home. The brand positions itself as a solution to common issues with traditional matcha, such as grassy or bitter taste, by offering a honey pistachio matcha superlatte, made with oat and coconut creamers for a velvety texture. This positioning pushes against the norms of traditional matcha preparation, which often requires specific tools and techniques to avoid bitterness. Clevr Blends emphasizes both the functional aspect of convenience and the emotional aspect of indulgence. # Product Clevr Blends Honey Pistachio Matcha SuperLatte is a latte mix designed to be easily prepared at home. It contains ceremonial grade matcha, oat and coconut creamers, honey and pistachio flavoring. The mix aims to provide a rich, smooth, and velvety texture similar to melted pistachio gelato. It differentiates itself from other matcha products by addressing the common complaint of grassy or bitter taste, offering a more palatable and enjoyable experience. It is marketed as a convenient alternative to specialty cafe drinks, offering a cost-effective way to enjoy a high-quality latte at home. # Visual style The ad has a clean, bright, and UGC-style aesthetic. The editing style includes quick cuts. The production quality is polished, giving it a high-end feel without seeming overly commercial, making the ad feel authentic. The pacing is consistent at around 15 cuts per minute. Some of the cuts are synced with the beat of the music track, particularly when showing the product in action. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab it now for up to 50% off # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of a green matcha beverage being frothed, implying that the viewer is likely familiar with matcha beverages and how they are made. - 00:02–00:05 00:02–00:05 The perspective shifts to a hand placing several ice cubes into a glass. This is intended to give a visual cue of the next step in preparing a cold matcha latte. - 00:05–00:12 00:05–00:12 The perspective shifts to someone pouring the prepared Clevr Blends Honey Pistachio Matcha SuperLatte over the ice in the glass. This is intended to show the ease of the mixing and preparation process. - 00:12–00:20 00:12–00:20 The perspective shifts to show a spoon of matcha powder being placed into a glass pitcher, followed by water. This is intended to show the mixing and preparation process for warm matcha. - 00:20–00:26 00:20–00:26 The perspective shifts back to the beverage being frothed, visually emphasizing the foam and texture. - 00:26–00:28 00:26–00:28 The perspective shifts back to the prepared Clevr Blends beverage being poured into a glass. - 00:28–00:34 00:28–00:34 The perspective shows the finished beverage and emphasizes the limited availability of the product, adding urgency.

# Ad summary This ad demonstrates how to make a mocktail using Clevr Blends magnesium powder to stay calm when it matters. A woman prepares the drink at home while her daughter plays nearby, and the ad positions the product as a convenient solution for busy moms. # Brand positioning Clevr Blends is presented as a brand offering simple wellness solutions for busy people, especially moms. The brand leans into a functional positioning, focusing on clinically dosed ingredients, convenience, and addressing everyday stresses. The brand aligns with a lifestyle that is calm, balanced, and practical, in order to appeal to consumers looking for an easy way to manage their well-being. It ignores category norms that focus on indulgence or luxury, instead promoting a sense of everyday functionality. # Product Clevr Blends offers an 8-in-1 magnesium powder designed to help users stay calm. The product is clinically dosed, meaning the ingredients are included at levels shown to be effective in clinical studies. The ad targets busy individuals, particularly mothers, who need help managing stress and maintaining a sense of calm amidst daily chaos. The use occasion is implied as a convenient part of a daily routine: the woman prepares the mocktail quickly and easily in her home kitchen while attending to her child. The ad addresses the purchase barrier of effectiveness by highlighting that the product is clinically dosed. # Visual style The ad has a natural, everyday aesthetic. The video is shot in a home setting with natural lighting. The editing is simple with static shots. The production quality suggests a UGC feel, contributing to the approachable and relatable tone. The pacing is slow, with longer takes that focus on the action of mixing the drink. There is no notable audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a home kitchen pouring liquid into a glass. - 00:02–00:09 00:02–00:09 She stirs the drink, as text overlays appear describing the product as "the ultimate magnesium mom mocktail," promoting the brand, and touting its "8-in-1 clinically dosed" benefits.

# Ad summary This ad features a woman promoting a magnesium drink mix. She introduces the brand as a way to support cortisol regulation and sleep quality, setting itself apart from other sleep gummies. # Brand positioning This brand aims to occupy a space in the consumer's mind as a trustworthy and effective solution for stress and sleep-related issues. It emphasizes the importance of addressing the root cause rather than providing temporary fixes, promoting a functional approach to wellness. The brand aligns with a lifestyle focused on balance and well-being, suggesting that its products are designed to support daily regulation and grounding. It sets itself apart from the norm of simple sleep gummies by offering a comprehensive blend of ingredients at clinical doses, highlighting its commitment to quality and efficacy. The brand positioning is both functional, focusing on cortisol regulation and sleep quality, and emotional, aiming to provide users with a sense of regulation and groundedness. # Product The product is Deep Calm Magnesium+, an 8-in-1 blend designed to calm, regulate cortisol, and support sleep. It comes in powder form. The product is explicitly stated to be for individuals seeking a functional solution to address the root cause of stress and sleep issues, as opposed to temporary relief from "silly sleep gummies." Its unique selling points include its comprehensive blend of ingredients such as Magnesium Glycinate, L-theanine, Ashwagandha, Glycine, Lemon balm, Camomile, Tart cherry, and Apigenin, each included at a clinical dose. The product addresses purchase barriers by emphasizing its effectiveness and the functional benefits of each ingredient, such as cortisol regulation, muscle relaxation, quieting racing thoughts, and improving sleep quality. The product is shown being mixed with water and enjoyed as a drink. # Visual style The ad has a clean, casual aesthetic, resembling user-generated content. The editing style includes quick cuts between the speaker and product demonstrations, creating a dynamic pace. The production quality is a blend of a polished commercial feel with a natural, unfiltered look, enhancing the authenticity of the testimonial. The pacing is moderate, with cuts timed to match the rhythm of the voiceover, maintaining a consistent flow of information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get it today. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces herself as someone who studies stress physiology and recommends the featured magnesium formula. - 00:04–00:08 00:04–00:08 She notes that elevated cortisol can prevent the body from producing melatonin. - 00:08–00:13 00:08–00:13 She says this can leave you exhausted but unable to wind down. She clarifies that your nervous system needs a reset. - 00:14–00:16 00:14–00:16 She was looking for something that would actually address the root cause. - 00:16–00:26 00:16–00:26 She introduces Deep Calm as an 8-in-1 blend and then lists its ingredients. She emphasizes that every ingredient is present for a reason and at a clinical dose. - 00:26–00:32 00:26–00:32 She clarifies that it's not another sleep gummy with fairy dust amounts of one ingredient. - 00:33–00:40 00:33–00:40 She notes that every ingredient has a functional benefit. - 00:40–00:44 00:40–00:44 She says that somehow it also tastes delicious and calls that combination rare. - 00:44–00:48 00:44–00:48 She notes that it dissolves completely and tastes great. She says that she looks forward to it, which is how habits stick. - 00:49–00:52 00:49–00:52 She shares that her sleep quality is noticeably deeper and her baseline stress tolerance is higher. - 00:53–00:56 00:53–00:56 She feels more regulated, more grounded day-to-day. - 00:57–00:58 00:57–00:58 She concludes that is what consistent cortisol support does. - 00:59–01:01 00:59–01:01 She says your nervous system will thank you, and tells viewers to get it today.

# Ad summary A mom shares her nightly routine, highlighting how Deep Calm Magnesium+ helps her relax and unwind after a long day. She emphasizes the Raspberry Guava flavor and how it helps to reduce stress and promote calmness. # Brand positioning The brand, Goovy, positions itself as a provider of supplements that support calmness and stress relief. By focusing on the everyday chaos and stress experienced by mothers, the brand aims to be relatable and relevant. Goovy products appear to offer a simple solution for those struggling to unwind and achieve a sense of calm, positioning itself as a helpful and supportive brand for busy individuals. # Product Deep Calm Magnesium+ is a supplement designed to reduce stress and support sleep. Marketed towards individuals who feel exhausted but can't relax, this product aims to lower cortisol levels and promote calmness. The supplement is available in a Raspberry Guava flavor that dissolves instantly in water, making it a refreshing and easy-to-consume beverage before bedtime. The product seeks to address the common problem of elevated stress hormones preventing the body from switching off at night, offering a solution that helps users feel more present and relaxed. # Visual style The ad has a UGC feel, with casual, selfie-style shots mixed with slightly more polished product shots. The editing includes quick cuts and transitions to keep the pace moving. The overall aesthetic is bright and natural, aiming to create a relatable and authentic atmosphere. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action The links below. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with chaotic scenes, showcasing a sink full of dishes and a pile of laundry on the floor. - 00:02–00:05 The creator introduces the focus on her personal nightly ritual, highlighting its importance to her. - 00:05–00:11 The creator introduces the idea of a "cortisol thing," linking stress hormones to the inability to relax at night. - 00:11–00:17 The ad shows the Deep Calm Magnesium+ being prepared and mixed into a drink. - 00:15–00:21 The creator emphasizes the pleasant taste of the raspberry guava flavor and describes it as a refreshing escape at the end of the day. - 00:21–00:32 The creator shares a personal experience, stating that despite the ongoing chaos, the product helps her feel calm at bedtime. - 00:32–00:35 The ad concludes with the creator suggesting that your nervous system will thank you and shares the link below.

# Ad summary This ad promotes a magnesium supplement by Clevr that is intended to help women relax and unwind at the end of a long day, without alcohol. The ad opens with a woman introducing the product as a replacement for wine, then emphasizes how overwhelmed she feels in the evenings after work. Visuals show piles of laundry, a sink full of dishes, and the woman playing with her daughter. She then shows herself adding the powder to a drink and drinking it in bed. The ad ends with a shot of the product container. # Brand positioning Clevr is presented as a brand focused on providing solutions for individuals who feel overwhelmed by daily stress and struggle to unwind, positioning itself as a natural and healthy alternative to alcohol for relaxation. The brand aims to occupy a space in the consumer's mind as a source of calm and balance. It promotes a lifestyle of self-care and mindfulness, offering a functional solution to manage stress hormones and facilitate a restful night. The brand pushes against the norm of relying on alcohol to unwind and aligns with values of wellness and natural solutions, offering a scientifically-backed product for cortisol control and sleep support. # Product Clevr's Deep Calm Magnesium+ is a dietary supplement designed to help individuals, particularly women, relax and unwind at the end of the day. The product comes in powder form and is mixed with water to create a drink. The ad highlights that it dissolves instantly and comes in raspberry guava flavor. The USPs emphasize the product's ability to control cortisol levels, support sleep, and provide a refreshing taste, offering a little escape at the end of the day. The product addresses the purchase barrier of taste by highlighting the raspberry guava flavor. # Visual style The ad uses a blend of natural and informal visuals, giving it a UGC feel. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a mix of casual, everyday scenes and slightly more polished product shots. The ad presents a natural and relatable aesthetic, with simple lighting and ordinary settings. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click below # Point of view - [object Object] # Storyline - 00:00–00:03 The creator states that she used to pour a glass of wine to decompress, but no longer does that, setting up the 'before' state and hinting at a replacement habit. This introduces the hook by contrasting the old behavior with the new solution. - 00:03–00:13 She describes feeling fried, worn out, and running on empty at 6 PM, but the end of the workday doesn’t mean rest — it just means the start of the 5–9 grind. This highlights the challenge of balancing work and personal responsibilities. - 00:13–00:22 The creator explains that high cortisol levels at night prevent the body from switching off, framing this product as a solution. This section introduces the science behind the problem. - 00:22–00:27 The creator says the product dissolves instantly, tastes good, and the raspberry guava flavor is refreshing, emphasizing the sensory and enjoyable aspects of consumption. This positions the product as a tasty and convenient alternative. - 00:27–00:31 She adds that it feels like a little escape at the end of the day, emphasizing the emotional benefit of relaxation. This personalizes the product by tying it to an emotional outcome. - 00:31–00:36 The creator emphasizes that although the house may be loud and the day long, the product creates a calm moment at bedtime, shifting to a 'during' state that shows the product in action within the context of a typical evening. - 00:36–00:42 She concludes that the product allows her to be calm, actually present, and not just going through the motions, describing the positive impact on her well-being. This emphasizes the transformative benefit and personal value. - 00:42–00:45 The ad mentions that the company has just launched and is offering a discount for new customers, positioning this as a limited-time opportunity. This generates urgency to purchase. - 00:45–00:47 The creator urges viewers to grab it before it’s gone and prompts them to click below, driving direct action. This closes the loop with a clear call to action to capitalize on the presented benefits.

# Ad summary This UGC-style ad showcases the brand's magnesium powder as an ingredient in a wellness mocktail, emphasizing its delicious flavor and stress-reducing benefits. # Brand positioning The brand, as presented in the ad, positions itself in the wellness market by offering magnesium products that are not only good for you but also enjoyable to consume. It emphasizes relaxation, stress reduction, and overall well-being, promoting a lifestyle that values self-care and mindful consumption. The brand aims to stand out by making health supplements appealing and accessible, moving away from the clinical or medicinal stereotype of such products. The brand is functionally focused on enhancing well-being through its ingredients, but also taps into the emotional aspect by associating the product with a calming and enjoyable ritual. # Product The featured product is the Deep Calm Magnesium+, a magnesium supplement designed to promote relaxation, stress reduction, and overall well-being. It is presented as a powder that can be easily mixed into beverages, allowing for a customizable and enjoyable consumption experience. The product boasts a bright raspberry guava flavor, making it a delicious addition to wellness mocktails. Additionally, it contains ashwagandha to lower cortisol levels and glycine for stress resilience. The product aims to address the purchase barrier of unpleasant supplement tastes by highlighting its flavor and versatility, encouraging viewers to incorporate it into their daily routine for enhanced calm and relaxation. # Visual style The ad has a casual, UGC-style aesthetic, with natural lighting and static shots creating an authentic, relatable feel. The production quality is basic, which lends itself to a personal, unfiltered testimonial. The pacing is slow and steady, with static shots and minimal editing. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a visually appealing shot of a pink beverage in a glass filled with ice, beside a container of Deep Calm Magnesium+ powder. - 00:00–00:07 Text overlays appear to highlight key ingredients, specifying the flavor as "bright raspberry guava," ashwagandha's role in lowering cortisol, and glycine's contribution to stress resilience. - 00:07–00:19 As the camera continues to focus on the beverage and supplement container, the ad emphasizes the product as a go-to for wellness.

# Ad summary A woman shares how she uses Clevr's Deep Calm Magnesium+ to lower her cortisol, strengthen her stress resistance, and quiet her mental noise. She shares that the drink mix has zero grams of sugar, and says it's the exhale she's been waiting for. # Brand positioning Clevr is presented as a health-focused brand that aims to provide natural and effective solutions for stress and sleep support. The brand aligns with a lifestyle centered around self-care and wellness, positioning itself as a go-to for those seeking to manage cortisol levels and reduce stress without relying on traditional medication or sugary drinks. By offering zero-sugar options, Clevr pushes against the norm of sugary supplements, emphasizing functional benefits with emotional appeal. # Product Clevr's Deep Calm Magnesium+ is an 8-in-1 calm and cortisol support drink mix, designed to help strengthen stress resistance and lower cortisol levels. The product contains L-Theanine, which quiets mental noise within the hour, and Ashwagandha, which measurably lowers cortisol over time. Additionally, the magnesium releases physical tension. It's formulated as a raspberry guava flavored powder, mixed with one scoop and six ounces of water. A key selling point is that it contains zero grams of sugar. The product is for people who are looking to calm their mental noise and release tension without the need for pills or sugary drinks. # Visual style The ad has a polished UGC feel, with bright lighting and detailed shots that highlight the product and its preparation. The editing style consists of quick cuts to maintain viewer engagement. The pacing is upbeat, complementing the positive tone and energy of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours now ✨ # Point of view - [object Object] # Storyline - 00:00–00:06 A woman asks the audience a question while holding up a drink. - 00:06–00:09 She reveals that the drink she's holding is Clevr's brand new Deep Calm Magnesium+ - 00:09–00:13 The ad shows the drink being prepared. - 00:13–00:15 The woman relaxes on an orange couch. - 00:15–00:25 The ad shows the drink being prepared again, emphasizing the ingredients. - 00:25–00:30 The woman holds up the Clevr product and reiterates the drink's benefits. - 00:30–00:33 The ad shows the Clevr product again to encourage viewers to get theirs now.