How Boxraw Advertises on Meta

# Ad summary This ad shows a boxer doing pad work, implying that BOXRAW makes the necessary equipment. # Brand positioning BOXRAW is presented as a brand dedicated to providing the best equipment for boxing training, focusing on high-intensity workouts. The brand aims to position itself within the boxing and fitness community, catering to individuals who are serious about their training and performance. BOXRAW aligns with a lifestyle of dedication, discipline, and peak physical condition. The brand seemingly ignores typical athletic wear norms, focusing on functional training gear. BOXRAW's brand positioning is functional, emphasizing performance and quality equipment. # Product The advertised product is boxing training equipment used in pad work. The products shown are red and black boxing pads and boxing gloves. The pads are round with handles, and the gloves appear to be standard training gloves. The equipment is for boxing enthusiasts and professional fighters looking to enhance their training regimen. The ad highlights the equipment's suitability for high-intensity training, as demonstrated by the boxer's intense pad work. The ad addresses a need for reliable and high-quality training gear that can withstand rigorous use. # Visual style The ad has a raw, unpolished aesthetic, resembling user-generated content. The editing style consists of static shots with minimal transitions. The production quality is basic, giving it a casual and authentic feel. The pacing is slow, with cuts only at the end to show the logo. The audio-visual sync is minimal, with sound effects of punches timed to the boxer's actions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The video starts with a shot of a boxer training with a trainer using boxing pads. - 00:00–00:10 The message conveyed is the intensity and effectiveness of the boxing training session, highlighting the products' suitability for high-level workouts. - 00:00–00:10 The perspective is from an external observer, showcasing the boxer's movements and the trainer's guidance. The tone is serious and focused, emphasizing the dedication required for boxing training. - 00:10–00:15 The video ends with the BOXRAW logo and website address, reinforcing the brand's identity and providing a clear call to action. - 00:10–00:15 This progression connects the intense training visuals to the brand, encouraging viewers to associate BOXRAW with high-performance boxing equipment.

# Ad summary This ad features boxer Ryan Garcia demonstrating his workout routine. The focus is on his punching speed and power. The goal of the ad is to show how hard Garcia trains, and promote his boxing brand. # Brand positioning Ryan Garcia is presented as a dedicated and powerful athlete at the top of his boxing game. The brand promotes a lifestyle of discipline, strength, and peak performance. The ad suggests Ryan Garcia is for those who want to achieve excellence and push their limits. # Product The ad promotes Ryan Garcia as a boxer and brand, implicitly offering training programs or merchandise. He is shown in peak physical condition, highlighting his dedication and expertise. The ad showcases his impressive punching speed and power, designed to impress viewers and build his brand's reputation. # Visual style The ad has a polished, professional feel with clear, well-lit shots. The editing is simple, with static shots focusing on the boxing action. The production quality is high, consistent with professional sports training videos. Pacing is moderate, with shots timed to the rhythm of the boxing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with Ryan Garcia intensely boxing, showcasing his speed and power. The message is about his dedication and peak athletic ability. - 00:04–00:11 00:04–00:11 Continues to show Ryan Garcia boxing, with the message remaining focused on his training and performance.

# Ad summary This ad features a male boxer training in the ring while promoting BOXRAW, a brand specializing in boxing equipment and apparel. The focus is on the boxer's rigorous training and determination. # Brand positioning BOXRAW is presented as a brand deeply embedded in the boxing world, providing essential gear for serious athletes. The brand emphasizes performance and durability for those dedicated to the sport, aligning with the grit and intensity of boxing. BOXRAW positions itself as a go-to source for high-quality boxing equipment and apparel. # Product The ad promotes BOXRAW's range of boxing equipment and apparel, specifically showing items designed for training and performance. The boxer wears branded shorts, leggings, and a T-shirt, and uses boxing gloves, hand wraps, and other protective gear, all presumably from BOXRAW. These products appear to be designed for comfort, durability, and optimal performance during intense training sessions. The ad highlights the functional aspects of the products, showcasing how they support and enhance the boxer's training regime, offering tangible value to those dedicated to the sport. # Visual style The ad has a raw and gritty aesthetic with low lighting and a focus on the intense action within the boxing ring. The editing uses quick cuts to emphasize the fast-paced nature of boxing. The production quality is good, giving a sense of authenticity and seriousness. The visual motifs include close-up shots of the boxers and their gear, combined with wider shots of the boxing ring to provide context. The pacing is fast, corresponding with the energetic boxing action. Cuts and actions are timed with the rhythm of the sparring. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a boxer intensely training in the ring. - 00:01–00:23 The scene continues with dynamic shots of the boxer sparring with a trainer, emphasizing the intensity and rigor of the training. - 00:24–00:29 The ad concludes with the brand's logo and website address displayed on a black screen.

# Ad summary This ad showcases the BOXRAW training product through a short video clip. It shows a boxer in action with a trainer using the product. The clip demonstrates how the product is used in a training environment, highlighting its potential for enhancing boxing training routines. # Brand positioning BOXRAW is presented as a brand dedicated to boxing training and equipment. The ad features professional-looking boxing gear, positioning the brand as a provider of high-quality products for serious athletes. The brand aligns with a lifestyle of rigorous training and athletic achievement. BOXRAW focuses on the functional aspect of boxing training, offering tools to enhance performance. The brand seems to ignore any flashy or exaggerated marketing tactics, keeping the tone focused on the practical benefits of its products. # Product The featured product is a boxing training tool consisting of two flat, red rectangular pads attached to black handles. The pads are designed to be held by a trainer, allowing a boxer to practice punches and combinations. The product is intended for boxers and trainers looking to improve striking accuracy, speed, and technique. The ad emphasizes the product's role in enhancing training routines, suggesting it helps boxers develop power and precision. The product is likely sold as a pair, one for each hand, to mimic a real opponent's guard and provide a responsive target for punches. # Visual style The ad has a raw, documentary-style aesthetic. It's filmed in a real gym, creating an authentic feel. The editing is simple with static shots and basic cuts, focusing on the product demonstration. The production quality suggests a UGC-style video, giving it a casual, accessible tone. The pacing is consistent, matching the rhythm of the boxing workout. The audio-visual sync is timed with the punches, enhancing the impact of the training. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 A boxer is shown practicing punches with a trainer. - 00:00–00:11 The trainer holds a pair of padded training tools and directs the boxer with short cues. - 00:00–00:11 The boxer executes various punch combinations, striking the pads held by the trainer. - 00:00–00:11 The punches are fast and powerful, suggesting the effectiveness of the training tool. - 00:11–00:15 The scene cuts to a black screen displaying the BOXRAW logo and website, reinforcing brand recognition.

# Ad summary This ad promotes BoxRaw boxing equipment and apparel. The ad features two boxers sparring and showcases the brand's apparel and gear. The ad closes with a Shop Now CTA and the company's web address. # Brand positioning BoxRaw presents itself as a high-quality supplier of boxing apparel and equipment. The brand seemingly aligns with a lifestyle of discipline, intense training, and dedication to the sport of boxing. BoxRaw carves a space in the market with its distinct athletic streetwear-inspired aesthetic for boxing apparel, with the implication that their gear enables a modern interpretation of the sport. The brand promotes a functional approach with its performance apparel, with implicit cues of style that resonates with current fashion trends. # Product The products featured are BoxRaw boxing apparel and gear, including headgear, gloves, and clothing. The brand is shown on the boxers during a sparring session. The apparel includes shirts with the text "DEATH BEFORE DISHONOR," as well as supportive gear and branded boxing boots. The gear is shown during a boxing match, implying that these items are designed for durability, protection, and high-performance. No specific product features or materials are discussed. # Visual style The ad has a raw, documentary-like aesthetic with natural lighting and minimal editing. The production quality suggests a mid-range budget, focusing on capturing authentic moments rather than polished studio shots. The editing consists of quick cuts during the sparring session, with static shots during the cool-down period. The visuals are timed to the beat of the music, enhancing the intensity and rhythm of the action. The overall pacing is moderate. # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video shows two boxers sparring in a boxing ring. The punches, footwork, and focus of the boxers show the intensity of the boxing match. - 00:05–00:12 00:05–00:12 The sparring session continues. An additional person appears outside the ring providing coaching. The intensity of the fight is highlighted by the punches landed and the boxer's footwork. - 00:12–00:17 00:12–00:17 The video ends, showing a coach tending to the boxer. The person is wiping their face off with a towel. The video highlights BoxRaw's branded gloves, wraps, mouthguard, and boxing boots.

# Ad summary This ad for BoxRaw features sparring matches at Dog City NYC. The ad uses a red color grade and glitch effects to create a raw, intense atmosphere. The voiceover emphasizes the hard-earned respect and lessons learned in the ring. # Brand positioning BoxRaw is presented as a brand deeply embedded in the boxing community, specifically highlighting the gritty and demanding world of sparring. The brand aligns with values of hard work, respect earned through effort, and the raw, unfiltered experience of the sport. BoxRaw positions itself as more than just a provider of boxing gear; it's a symbol of dedication and resilience within the boxing lifestyle. The brand pushes against the polished, commercialized image often associated with sports brands, opting for a more authentic and intense portrayal of the sport. # Product The ad promotes BoxRaw boxing gear and apparel, designed for sparring and training. The gear includes headgear, gloves, and apparel featuring the BoxRaw logo and the Sparring Club NYC branding. The products are presented as essential equipment for those dedicated to the sport, emphasizing durability and functionality for intense training sessions. The ad highlights the brand's association with the Sparring Club NYC, suggesting a community and lifestyle aspect to the product. # Visual style The ad has a raw, gritty aesthetic with a red color grade and glitch effects. The editing style is fast-paced with quick cuts, emphasizing the intensity of the sparring matches. The production quality is a hybrid of UGC and polished commercial, creating an authentic yet visually appealing feel. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a soundboard with the words "SPARRING CLUB NYC" in red lettering. The sound of a dog barking is heard, creating an immediate sense of intensity and rawness. This sets the stage for the gritty atmosphere of the sparring club. - 00:02–00:06 00:02–00:06 A man's voice introduces the viewer to Sparring Club and welcomes them to the grind. The visuals shift to a sound level meter and then to a man yelling in a boxing ring, emphasizing the intensity and dedication required. - 00:06–00:11 00:06–00:11 Quick cuts of sparring matches are shown, highlighting the action and physicality of boxing. The visuals are intense and fast-paced, conveying the energy of the sparring club. - 00:11–00:17 00:11–00:17 A man yells to the camera, "Drop it! Drop it!" The visuals are distorted with glitch effects and red color grading, adding to the raw and intense atmosphere. - 00:17–00:23 00:17–00:23 More sparring matches are shown, interspersed with shots of the crowd and the boxing ring. The voiceover states, "In here, it's lessons learned the hard way," emphasizing the challenges and rewards of boxing. - 00:23–00:29 00:23–00:29 The visuals show fighters celebrating and interacting with the crowd, followed by a shot of a bell being rung. This signifies the end of a round and the camaraderie within the club. - 00:29–00:34 00:29–00:34 More sparring matches are shown, with a voiceover stating, "That's why it's so raw to watch me just battle lions 'cause I'm a loose skinny." This emphasizes the underdog mentality and the determination to overcome challenges. - 00:34–00:45 00:34–00:45 The visuals continue to show sparring matches, interspersed with shots of the crowd and the fighters celebrating. The voiceover states, "Respect isn't given, it's earned... in blood," reinforcing the theme of hard-earned respect. The BoxRaw logo is displayed. - 00:45–00:49 00:45–00:49 The ad concludes with the BoxRaw and The Ring logos, solidifying the brand's association with the sport.

# Ad summary The ad showcases boxers sparring while wearing BOXRAW athletic clothing and gear. The spot highlights intense training and ends with a call to action to shop. # Brand positioning BOXRAW is presented as a brand that equips athletes with high-performance apparel and gear designed for intense training and competition. The brand aligns with a lifestyle of dedication, discipline, and pushing personal limits, as suggested by the intense boxing workout. BOXRAW establishes itself as a brand that takes an uncompromising approach to product design and quality. # Product BOXRAW is an athletic apparel and gear brand designed for athletes who are serious about their training. The products featured in the ad include athletic tops and bottoms, headgear, boxing gloves, and boxing shoes. The black shirt worn by one of the boxers has "DEATH BEFORE DISHONOR" printed on the back. The products are presented as high-performance and professional-grade, intended for use during rigorous training and sparring sessions. The boxer's attire, complete with protective gear, emphasizes the brand's focus on outfitting athletes for intense training sessions. # Visual style The ad has a serious and gritty aesthetic, achieved through cool, subdued color grading and a focus on the intensity of the boxing workout. Editing includes standard cuts. The production quality feels polished and professional, lending credibility to the brand's positioning as high-performance. # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11 The camera shows two boxers sparring in a boxing ring. - 00:11–00:16 00:11–00:16 The camera focuses on one of the boxers as he stops to take a break, remove his headgear, and receive a towel from a trainer. - 00:16–00:17 00:16–00:17 The screen fades to black, followed by a white text overlay.

# Ad summary This ad promotes Boxraw fight wear. A boxer walks down a road to the gym, spars, and leaves the gym to walk home. # Brand positioning BOXRAW is presented as a brand for those involved in the sport of boxing, either training or sparring. The brand presents itself as a luxury performance brand, based on the quality look of the materials and the gear itself. The brand is functional, focusing on the need for high-quality products for boxing performance. The brand is not overly flashy or trendy, and is a more niche product that aims to occupy space with serious athletes. # Product The BOXRAW brand fight wear is presented in this ad. The boxer is wearing headgear, hand wraps, boxing gloves, a mouth guard, and the brand's shorts, all worn during sparring. The brand has training gear that is presented in the ad, including a large duffel bag, workout hoodies, and tees. The ad shows the quality and use cases of the products during training and sparring. # Visual style The ad has a cinematic feel. It has a low-contrast desaturated color palette, giving it a cool, muted aesthetic. There are quick cuts from the boxer walking down the road to the gym, to training and sparring, and then back to walking home. This keeps a consistent pace throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A boxer walks down the road to the gym. - 00:02–00:06 00:02–00:06 The boxer is in the ring sparring another boxer. The boxer is being coached between rounds. - 00:06–00:10 00:06-00:10 The boxer walks home from the gym.

# Ad summary This black and white ad uses a serious voiceover to convey the need for mental fortitude to be ready to win. Interspersed between the voiceover is a man training hard, as well as nature and space imagery to add to the intensity and emotion. The brand Boxraw is shown through the apparel he is wearing and the equipment in the training gym. # Brand positioning Boxraw is presented as a brand for dedicated athletes who prioritize both physical and mental training. The brand aligns with a lifestyle of intense preparation and unwavering commitment, and it emphasizes the psychological aspects of sports. Instead of focusing on solely performance-oriented clothing, Boxraw positions itself as supporting the mental and emotional resilience necessary for success, setting it apart from brands that focus only on physical performance. The overall functional brand identity is focused on delivering performance apparel, but it also carries an emotional appeal to dedication, resilience, and the mental game of competition. # Product The Boxraw brand offers apparel and training equipment. Apparel includes jackets, shorts, t-shirts, and hoodies, all featuring unique designs and logos. The brand emphasizes the importance of mental preparation in achieving success. The boxing gym equipment, such as heavy bags, showcases the brand's commitment to providing tools for intense physical training. The products address the needs of dedicated athletes who strive for excellence in both physical and mental aspects of their sport. # Visual style The ad uses a black-and-white aesthetic and quick cuts to create intensity and emotional impact. The production quality has a polished commercial feel, enhancing the brand's serious and determined tone. The editing rhythm includes quick cuts timed to the voiceover. Space and nature are visual motifs used to give off a feeling of greatness and scale. # Benefits - [object Object] # Features - [object Object] # Call to action DROP 2 NOW LIVE # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a man sitting and carefully preparing a katana sword. This moment introduces the theme of preparation and precision, setting a serious and focused tone. It is conveyed from an observer’s perspective to show a high level of respect and discipline. The man is speaking with an intense, serious tone. - 00:07–00:13 00:07–00:13 The scene cuts to black and white space imagery of stars and galaxies, creating a sense of vastness and the unknown. A voiceover is introduced that continues the theme of fear and survival, but adds an element of overcoming adversity. This is told from the brand's perspective, using inspirational and philosophical language. The transition to a mountain landscape emphasizes the struggle and the heights that one can reach. - 00:13–00:17 00:13–00:17 The setting shifts to a boxing ring, where a boxer is sparring. This reinforces the earlier message about mental fortitude. The perspective shifts to the brand, presenting the intensity of training and preparation. The boxer is being coached which conveys the support needed to face challenges. - 00:17–00:25 00:17–00:25 There is a super close up of a katana. The voiceover adds tension with a message about time and how one will respond to it. This is experienced from a brand point of view, urging the audience to consider their own reactions to challenges. The scene then returns to the boxer who is getting punched and is about to fall which creates a sense of immediate action and risk. - 00:25–00:30 00:25–00:30 Black and white space imagery of a planet. The voiceover adds that everything has a reason that will help you win. The perspective is from the brand, offering a motivational message. The scene moves to the boxer hitting the punching bag, illustrating hard work and dedication. - 00:30–00:47 00:30–00:47 The ad ends with a man looking intensely. It is being conveyed by the brand perspective to convey that it is all about preparation. The voiceover reiterates the theme of being ready and winning, framing the ad's message as a journey of mental and physical preparation.

# Ad summary This ad by BOXRAW features a black and white video of a boxer training hard, interspersed with an inspirational voiceover. # Brand positioning BOXRAW is presented as a boxing lifestyle brand providing the necessities for dedicated athletes. The brand aligns with values of perseverance, discipline, and mental fortitude. BOXRAW aims to occupy a premium space by offering high-quality products to assist boxers in their journey and promote the essence of the sport beyond just physical activity. It seems to promote an emotional connection to the sport by emphasizing the mental aspect. # Product The ad showcases boxing apparel and gear from BOXRAW. It features BOXRAW branded shirts, shorts, headgear, boxing gloves, and punching bags. The products seem to be for boxing enthusiasts and athletes looking to enhance their training experience with high-quality gear. The clothing features brand logos and graphics, promoting a distinctive aesthetic. # Visual style The ad has a high-contrast black and white aesthetic, giving it a raw, gritty, and serious feel. The editing includes quick cuts during action sequences and static shots during introspective moments. The production quality is a hybrid, combining a UGC feel with polished commercial elements. The pacing alternates between fast-paced during sparring and slower during voiceovers, syncing product actions with voiceover lines. Pacing is approximately 100 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action NOW LIVE # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with intense sparring footage in black and white. This visually establishes a serious, high-performance context and draws the viewer in with dynamic action. The tone is gritty and raw, setting the stage for a motivational message. - 00:03–00:07 00:03–00:07 A black and white shot shows a boxer training on a heavy bag, punching repetitively. This reinforces the theme of hard work and dedication. The perspective is from a third-person observer, emphasizing the physical exertion and discipline involved in boxing training. - 00:07–00:12 00:07–00:12 The focus shifts to an artistic shot of a t-shirt with an orange and black graphic of Tokyo Dome. The shirt promotes the boxer's upcoming fight. This adds a sense of anticipation and purpose, as the boxer is preparing for a significant event. - 00:12–00:17 00:12–00:17 The camera focuses on the boxer's face, highlighting the intensity of his focus and determination. This allows the audience to connect with his emotional state and understand the mental aspect of boxing. It is paired with a voiceover about pushing through fear. - 00:17–00:25 00:17–00:25 Finally, the ad concludes with the BOXRAW logo and tagline, reinforcing the brand identity and encouraging viewers to explore the brand's offerings. The message is direct and actionable, suggesting that BOXRAW products can help viewers achieve their goals.

# Ad summary A man wraps his hands in the BOXRAW gym getting ready for his next workout. # Brand positioning BOXRAW is a brand dedicated to the sport of boxing. The brand provides a lifestyle dedicated to the sport with gym apparel and equipment for working out. The brand is functional and promotes an active lifestyle. # Product BOXRAW is a lifestyle brand dedicated to boxing and the training associated with the sport. They offer workout apparel and equipment made for people who are passionate about the sport and want gear that matches their lifestyle. The brand provides boxing equipment and gear. # Visual style The ad has a high-end production quality with a dark tone. It has a smooth transition with clean graphics and fonts. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A man stands in the gym, holding his boxing wraps getting ready to start working out. - 00:07–00:11 The BOXRAW logo appears on screen with their website.

# Ad summary This ad for Boxraw is a short clip of a sparring match. The ad features two individuals in a boxing ring, demonstrating their boxing skills. The clip ends with a shot of a bloodied tissue and the brand's logo, emphasizing the raw and intense nature of the sport. # Brand positioning Boxraw is presented as a brand deeply entrenched in the culture of boxing and combat sports. The brand positions itself as catering to those dedicated to boxing, as evidenced by its association with sparring and the raw, gritty nature of the sport. The brand aligns with a lifestyle of discipline, physical exertion, and authenticity. Boxraw distinguishes itself by emphasizing the challenging and sometimes brutal aspects of boxing, appealing to those who appreciate the sport's genuine demands. The brand's positioning is both functional (providing gear for serious training) and emotional (connecting with the dedication and intensity of the boxing lifestyle). # Product The featured product in this ad appears to be boxing apparel and gear designed for serious training and sparring. The ad showcases apparel with the Boxraw logo, including a sparring club t-shirt and potentially other athletic wear. The ad also highlights essential boxing equipment like headgear, boxing gloves, and groin protection, which are crucial for safe sparring. The products are geared towards individuals engaged in intense boxing training, offering the necessary protection and potentially enhancing performance. The ad addresses the inherent risks of boxing by featuring protective gear, subtly assuring potential customers that Boxraw products prioritize safety during rigorous training. The focus on sparring suggests the products are durable and reliable for repeated use in demanding conditions, which are the main reasons why the Boxraw boxing apparel and gear are worth trying or buying. # Visual style The ad has a raw, gritty aesthetic with a mix of dynamic action shots and close-up details that highlight the intensity of boxing. The editing style is fairly straightforward, focusing on showcasing the boxing action and the aftermath. The production quality appears to be a hybrid of polished commercial and documentary style, aiming for authenticity while maintaining visual appeal. The pacing is moderate, allowing viewers to take in the action without feeling rushed. The audio and visual elements align closely, enhancing the impact of the boxing scenes. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 Two boxers are engaged in a sparring match inside a boxing ring. This shows the intensity and physical demand of the sport and the brand's involvement in it. - 00:07–00:08 00:07–00:08 A man is wiping blood from his nose after a sparring match. This shows the raw and real aspects of boxing, connecting the brand with the sport's intensity. - 00:08–00:10 00:08–00:10 The boxers tap gloves and speak, showing respect and camaraderie within the sport. This highlights the community aspect of boxing and the brand's place in that community. - 00:10–00:15 00:10–00:15 Two boxers are engaged in a sparring match inside a boxing ring. This shows the intensity and physical demand of the sport and the brand's involvement in it. - 00:16–00:18 00:16–00:18 The shot focuses on a bloodied tissue left on the boxing ring floor. This is meant to emphasize the raw, physical nature of the sport. - 00:18–00:24 00:18–00:24 The Boxraw logo is displayed, along with their website. This promotes the brand and directs viewers where to find more information or make a purchase.

# Ad summary This ad for BOXRAW showcases a boxer training in a neon lit gym. The boxer is shown hitting a body pad, with grunts and impacts, before the ad cuts to a black screen with the BOXRAW logo and a call to action to shop now. # Brand positioning BOXRAW positions itself as a premium brand dedicated to providing boxing apparel and equipment for athletes and enthusiasts. The brand aims to occupy the space of high-quality, performance-oriented gear for boxers. The brand aligns with the values of dedication, discipline, and peak performance, as reflected in the intense training showcased in the ad. It pushes against the norms of typical fitness apparel by focusing specifically on boxing, differentiating itself from broader sportswear brands. The brand positioning is functional, focusing on performance and the raw, intense nature of boxing. # Product The advertised product is boxing apparel and training equipment from BOXRAW. Specifically, the ad showcases a boxer using a body pad while training. The body pad is designed to absorb impact and protect the trainer during intense sparring sessions, enabling athletes to push their limits and enhance their boxing skills. The ad highlights the brand's commitment to providing high-quality gear that supports rigorous training and peak performance. The product is for boxers, trainers, and fitness enthusiasts looking to enhance their training experience with reliable and durable equipment. # Visual style The ad has a raw and intense aesthetic with a polished feel. The editing style uses quick cuts, enhancing the energy of the scene. The production quality is high, giving it a commercial feel. The pacing is fast, with about 5 cuts per minute, maintaining a consistent rhythm that matches the intensity of the boxing training. There is no audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:11 00:00–00:11: A boxer is shown intensely hitting a body pad held by a trainer in a boxing gym. This is meant to convey the rigorous nature of the training and the need for high-quality equipment. The perspective is from an external observer, framing the boxer and trainer through the gym's entrance, adding a voyeuristic and raw feel. The tone is intense and energetic. - 00:11–00:14 00:11–00:14: The ad cuts to a black screen with white text, displaying the brand name and a call to action. This serves to directly promote the brand and drive immediate engagement from the viewer. The perspective shifts to the brand, explicitly stating what action they want the viewer to take. The tone is direct and promotional.

# Ad summary This ad shows a trainer guiding a young boxer through a series of punches in the ring, promoting the BOXRAW brand. # Brand positioning BOXRAW is presented as a brand involved in the sport of boxing. This is communicated through its association with real boxing training, as the brand's logo and URL appear only at the end of the video. # Product No specific product is shown or described. # Visual style The ad has a natural, unpolished aesthetic with static shots that focus on the boxing training. The production quality has a UGC feel, which supports the authenticity of the training environment. The pacing is consistent with no music, emphasizing the sounds of the training. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:16 A young boxer is shown in a boxing ring, punching the pads held by his trainer. - 00:00–00:16 The trainer gives instructions and encouragement as the boxer practices combinations. - 00:16–00:21 The video ends with the BOXRAW logo and URL.

# Ad summary This ad features two people standing in a subway station. The product in question is clothing from the brand BOXRAW. The ad focuses on their athleisure-wear. # Brand positioning BOXRAW is presented as a brand that caters to the athletic and style-conscious individual. They aim to occupy a space where high-performance sportswear meets urban lifestyle fashion, creating a unique identity that resonates with those who demand both functionality and aesthetic appeal. The brand seems to cater to both form and function, blending performance and athleisure apparel to meet the needs of the modern athlete's lifestyle. BOXRAW seeks to cater to the active individual's multifaceted needs. They push against the conventions of purely functional sportswear by infusing style, making it a brand that stands out in both athletic and casual settings. # Product BOXRAW creates apparel that is the perfect fit for the modern athlete. The brand designs apparel for the athlete who trains hard and demands high performance from their equipment. The apparel is designed to be worn inside and outside the ring. The athleisure apparel is made from high quality materials with unique designs. The brand has a unique design that fits the individual wearer. The apparel is for athletes who want to wear durable and comfortable apparel that can handle the stress of elite athletic activity. # Visual style This ad has a cinematic aesthetic. The editing consists of static shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two individuals stand in front of a Subway sign. - 00:02–00:08 A subway passes by the individuals. The camera follows the subway. - 00:08–00:14 The brand logo flashes onto the screen.

# Ad summary This ad shows a boxer using BOXRAW equipment. The ad emphasizes the physical activity by showing the boxer hitting the bag and includes the brand's website address. # Brand positioning BOXRAW is presented as a brand specializing in boxing equipment. The brand seems to focus on high-performance boxing and training equipment that aligns with the needs of serious athletes. BOXRAW occupies the space of a premium brand, positioning itself for consumers who prioritize performance and durability in their boxing gear. The brand does not explicitly push against norms or compare itself with competitors, but it implies a focus on modern functionality. The brand positioning is primarily functional, focusing on the performance aspects of its products. # Product The featured product is a black punching bag with the BOXRAW logo prominently displayed. It is designed for boxing and training purposes, built to withstand repeated impacts. The bag is suspended from the ceiling with chains, allowing for full range movement and striking from different angles. It appears heavy-duty. The USP is implied as high-quality material and construction for professional use. The product is intended for use in a gym or training facility by individuals engaged in boxing or combat sports. The ad directly shows the product in use during training, demonstrating its functionality and durability. The punching bag aims to provide a professional, high-quality training experience. # Visual style The ad has a gritty, high-energy aesthetic, using quick cuts and dynamic camera movements to capture the intensity of a boxing workout. The production quality is polished. The pacing is quick, and the cuts are timed with the rhythm of the punches, creating an impactful visual experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 A boxer intensely punches a black punching bag multiple times in a boxing gym. - 00:08–00:14 The scene cuts to black, showing the BOXRAW logo and website address.

# Ad summary This ad promotes BOXRAW through a motivational narrative featuring a boxer. The voiceover emphasizes commitment, resilience, and the relentless pursuit of improvement, aligning with the brand's message of perseverance and dedication to the art of boxing. The ad uses the boxer's training and lifestyle to embody the brand's values, creating an inspirational message. # Brand positioning BOXRAW is portrayed as a brand deeply rooted in the ethos of boxing, emphasizing discipline, resilience, and continuous self-improvement. The brand aligns with a lifestyle of dedication and pushing beyond limits, embodied by the focused training and personal sacrifices of a boxer. It avoids typical competitor comparisons, instead focusing on the emotional and psychological aspects of the sport. BOXRAW's brand positioning is both functional, providing gear for training, and emotional, inspiring athletes through a message of empowerment and perseverance. # Product The ad features BOXRAW branded boxing apparel, including long-sleeve shirts, hoodies, and training shorts, designed for both in-ring performance and everyday wear. These items are shown being used in a real-world training context, highlighting their functionality for serious athletes. A key aspect is the lifestyle integration, demonstrating the brand's commitment to the boxer's journey both inside and outside the ring. The clothing is presented as gear for those who embrace a warrior's code, conveying a message of perseverance and dedication. The products shown are worth trying for their blend of practical athletic use and association with a mindset of relentless self-improvement. # Visual style The ad has a polished, cinematic aesthetic with a somewhat muted color palette, creating a sense of intensity and focus. The editing style combines quick cuts during action sequences with static shots for moments of reflection. The production quality is high, giving it a commercial feel while maintaining authenticity through real training environments. The pacing varies, with quicker cuts during sparring and slower, more contemplative moments when outside the ring. The cuts are often timed to match the rhythm of the background music and spoken lines, enhancing the overall impact. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a boxer intensely training with a punching bag. The message is that life is a fight, with the boxer's physical exertion embodying the struggle. The brand narrative is immediately set to be inspiring and relatable. - 00:03–00:07 00:03–00:07 The scene transitions to wet cobblestones and a man leaning against a pole in a city, followed by the words "Warriors Code" and "Immovable Spirit." The message here is about steadfastness and resilience in the face of challenges. - 00:07–00:09 00:07–00:09 A voiceover says, "You never give up on it," reinforcing the theme of perseverance and commitment. - 00:09–00:16 00:09–00:16 The ad continues with scenes of the boxer preparing, training, and engaging in sparring. The message is that every moment counts and is a flash in time. The brand is aligning itself with dedication. - 00:16–00:19 00:16–00:19 The scene transitions to the boxer walking through a busy city at night, emphasizing the concept of survival and relentless pursuit with the phrase "Conquer or be conquered." - 00:19–00:27 00:19–00:27 The ad shows scenes of a temple, a praying statue, and the boxer standing at a scenic overlook. The message is one of code and commitment, connecting the brand to something bigger than just boxing. - 00:27–00:31 00:27–00:31 Scenes of the boxer in training are shown, reinforcing the theme of perseverance. - 00:31–00:37 00:31–00:37 The ad shows the boxer sparring, pushing through. The message here is about resilience and never giving up. The brand narrative is again reinforcing its message of dedication and strength. - 00:37–00:42 00:37–00:42 The ad shows the boxer staring into the camera, followed by a clip of him walking down a road. The message is that there is never enough. The brand reinforces the need to always push forward and strive to be better. - 00:42–00:46 00:42–00:46 The ad concludes by revealing the BOXRAW logo and website.

# Ad summary This ad promotes BoxRaw brand SMRT-TEC apparel. The ad features men doing intense physical training in BoxRaw apparel. The ad asks the audience "Who are you when it really matters?", and attempts to connect the BoxRaw apparel to the dedication, hard work, and preparation it takes to compete at the highest levels. # Brand positioning BoxRaw is a brand that specializes in athletic and training apparel for fighters. The brand associates itself with mental and physical strength, discipline, and hard work. BoxRaw apparel is positioned as high-performance gear for athletes who are serious about training and pushing themselves to the limit, pushing against the norms of casual, non-performance athletic wear. # Product BoxRaw SMRT-TEC apparel is high-performance athletic wear. Specifically, the ad displays shirts, tanks, and shorts. The garments are engineered for intense physical activity like boxing, running, and weight training. The SMRT-TEC line focuses on providing comfortable and effective apparel for dedicated athletes. The apparel is promoted with the phrase "engineered for trench warfare,", which suggests that this gear is built to withstand the rigors of intense training and competition. # Visual style The ad has a cinematic feel, with a cool color grade that gives it a serious and intense tone. The editing combines slow-motion shots with quick cuts, creating a rhythm that matches the intensity of the training sequences. The ad relies on a combination of polished commercial and documentary-style footage. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a young man boxing, and a voiceover sets the tone of the ad by asking, "Who are you when it really matters?". The speaker wants to make the audience consider what they are working toward. - 00:02–00:05 00:02–00:05 Words like "Tested", "Bloodthirsty", "Tired", and "Scarred" flash on the screen, highlighting the physical and emotional demands of intense training. - 00:05–00:08 00:05–00:08 An interval timer rings, then the word "Fighter" flashes on the screen. The timer and the word "fighter" continue the theme of training. - 00:08–00:15 00:08–00:15 A young man drinks water and takes a punch. This depicts the training to become a fighter. - 00:15–00:27 00:15–00:27 Two young men are jogging on a field and taking breaks to drink water. As they jog, they talk about their progress and push each other to work hard. - 00:27–00:33 00:27–00:33 There is a transition back to the young man in the boxing ring who is talking with his trainer. The trainer gives instruction while the young man is punching. - 00:33–00:36 00:33–00:36 Text on a black screen reads: "Pressure", "Trench Warfare". The text emphasizes how intense physical activity is. - 00:36–00:45 00:36–00:45 A montage shows the young man doing sit-ups in the ring and other athletes doing sprints, leg raises, and other exercises on the field. - 00:45–00:52 00:45–00:52 Text on a black screen reads: "BoxRaw SMRT-TEC Engineered for trench warfare". The ad then shows the brand's logo and web address.

# Ad summary This ad for BOXRAW features two boxers in a boxing ring training. The training is fast-paced and the boxers are well-conditioned. The ad concludes with the BOXRAW logo. # Brand positioning BOXRAW is presented as a boxing brand. The brand appears to promote a lifestyle of hard work, discipline, and dedication to the sport of boxing. It aims to occupy a space in the consumer's mind of authenticity and quality, aligning with the values of the sport. The brand pushes against the norm of flashy or overly commercialized boxing brands, instead focusing on the raw, gritty essence of the sport. The brand positioning is functional, emphasizing the performance and quality of its products while also conveying an emotional connection to the sport. # Product The ad features BOXRAW apparel and gear, including boxing shorts, t-shirts, socks, and hand wraps. These products are designed for boxers and individuals involved in boxing training. The ad conveys that the products are high-quality and suitable for rigorous training sessions. The USPs of the products are not explicitly stated but are implied through their use in a professional boxing environment. The gear is shown being used during boxing training sessions. The brand is telling the viewer that this product is worth trying or buying if they are a boxer, because the boxers are wearing the brand themselves. # Visual style The ad's aesthetic is modern and athletic, with a polished yet raw feel. The editing style consists of static shots with smooth transitions. The production quality appears to be a hybrid of polished commercial and authentic documentation, which supports the intended tone of professionalism and grit. The ad has a consistent pacing with a moderate number of cuts per minute, maintaining a steady rhythm throughout. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 Two boxers engage in a training session in a boxing ring. - 00:00–00:13 The message conveyed is one of dedication, discipline, and hard work in the sport of boxing. The audience experiences the action from a third-person perspective, watching the training session unfold. - 00:00–00:13 The tone is intense and focused, reflecting the rigorous nature of boxing training. This moment progresses the overall narrative by showcasing the BOXRAW products in action and highlighting the brand's association with the sport. - 00:13–00:17 The ad transitions to a black screen displaying the BOXRAW logo and website. - 00:13–00:17 This moment serves to reinforce the brand identity and provide viewers with a clear call to action to visit the website.

# Ad summary This ad for BOXRAW features a voiceover that discusses the benefits of boxing. The ad shows various people training and boxing. # Brand positioning BOXRAW is presented as a brand that understands the deeper meaning of boxing. The brand aims to occupy the space in the consumer's mind as a company that is more than just boxing equipment, but rather a lifestyle and a way to find oneself. The values, tone, and lifestyle that the brand aligns with or promotes are discipline, training, and finding one's place. The brand positioning is emotional, focusing on the empowerment and self-discovery that boxing can provide. # Product The ad promotes BOXRAW, a brand associated with boxing equipment and apparel. The ad does not explicitly show or mention any specific products, but it implies that BOXRAW offers a range of boxing-related items. The ad focuses on the emotional and personal benefits of boxing, such as self-discovery, discipline, and finding one's place. The ad addresses the purchase barrier of potential customers not understanding the deeper meaning of boxing by highlighting the personal growth and self-reliance that can be gained through the sport. # Visual style The ad has a polished and professional aesthetic, with a focus on showcasing the intensity and dedication of boxing training. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with attention to detail in lighting, camera angles, and shot composition. The pacing is consistent throughout the ad, maintaining a steady rhythm that keeps the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man skipping rope in a gym. The voiceover asks what the greatest thing that boxing can do for them, setting the stage for the ad's message about the benefits of boxing. - 00:04–00:09 00:04–00:09 The ad shows various people training and boxing. The voiceover states that boxing will be there when they need to be there when the moment comes, emphasizing the reliability and support that boxing can provide. - 00:09–00:14 00:09–00:14 The ad continues to show people training and boxing. The voiceover states that boxing can help people find out things about themselves that they can rely on, highlighting the self-discovery aspect of the sport. - 00:14–00:21 00:14–00:21 The ad shows more training and boxing scenes. The voiceover states that people are compromising themselves, starting to give in, and submitting, contrasting this with the strength and resilience that boxing can provide. - 00:21–00:27 00:21–00:27 The ad shows a man opening a door and running outdoors. The voiceover states that boxing can open new doors and help people find out where their place is, emphasizing the opportunities and self-discovery that boxing can offer. - 00:27–00:34 00:27–00:34 The ad shows more training and boxing scenes. The voiceover states that this is what makes the sport special and that people can find their own place, reinforcing the message of self-discovery and empowerment. - 00:34–00:47 00:34–00:47 The ad continues to show training and boxing scenes. The voiceover states that this is the discipline and the training, emphasizing the hard work and dedication required in boxing. - 00:47–00:50 00:47–00:50 The ad concludes with a man looking directly at the camera. The voiceover states, "Don't forget that," leaving the viewer with a final message about the importance of discipline and training.