How Beauty of Joseon : 조선미녀 Advertises on Meta

# Ad summary This image ad promotes Beauty of Joseon's Revive Firming Moisturizer, highlighting its Korean ginseng ingredient and offering a discount. The ad uses a simple, elegant layout with a focus on the product and its key ingredient, appealing to consumers interested in skincare and Korean beauty. # Brand positioning Beauty of Joseon positions itself as a skincare brand that harmoniously blends traditional Korean herbal ingredients (Hanbang) with modern skincare science. The brand aims to occupy a space in the consumer's mind that values gentle, effective, and time-honored beauty rituals. By incorporating ingredients like Korean ginseng, the brand aligns with the values of natural beauty and time-tested efficacy. Beauty of Joseon differentiates itself by embracing its heritage while offering solutions for contemporary skincare needs, appealing to those seeking a blend of tradition and innovation in their beauty regimen. The brand's positioning is both functional (offering firming and moisturizing benefits) and emotional (connecting to the rich cultural heritage of Korean beauty practices). # Product The Revive Firming Moisturizer by Beauty of Joseon is presented as a skincare product powered by Korean ginseng, suggesting a focus on anti-aging and skin revitalization. The moisturizer aims to firm and hydrate the skin. The ad highlights the inclusion of Korean ginseng, emphasizing the natural and traditional aspect of the product. The product's unique selling proposition (USP) is its blend of traditional Korean ingredients with modern skincare benefits. The ad implicitly addresses the purchase barrier of skepticism towards new skincare products by emphasizing the proven efficacy of ginseng in Korean beauty traditions. The moisturizer is for individuals looking to improve skin firmness and hydration using natural ingredients, fitting into a routine that values both tradition and modern skincare science. # Visual style The ad has a clean and elegant visual aesthetic, characterized by a studio-shot setup with soft lighting and a focus on the product and its ingredients. The color palette is warm and inviting, using peach and beige tones to create a sense of gentle luxury. The bokeh effect in the background adds a touch of sophistication. The overall style is highly polished and designed to be visually appealing, aiming to capture attention and convey a sense of quality and trustworthiness. The layout is simple and easy to scan, making it effective for capturing attention in a social media feed. # Hooks Headline: Revive Firming Moisturizer # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad begins by showcasing the Beauty of Joseon brand and the Revive Firming Moisturizer, immediately establishing the product being advertised. The intention is to capture the viewer's attention and communicate the product's name and brand association. The brand is telling this part of the story. - Next, the ad highlights that the moisturizer is 'Powered by Korean Ginseng', emphasizing the key ingredient and its traditional skincare benefits. This aims to convey the product's unique selling proposition and its connection to Korean beauty heritage. The brand is highlighting its product's formulation. - The ad then promotes a limited-time offer of 'Up To 40% Off', creating a sense of urgency and incentivizing potential customers to make a purchase. The intention is to drive immediate sales by offering a significant discount. The brand is communicating this offer to encourage purchase. - Finally, the ad concludes with a clear call-to-action, 'Shop Now', prompting the viewer to take the next step and purchase the product. The intention is to directly guide the audience towards making a purchase. The brand is explicitly prompting the audience to buy the product.

# Ad summary This ad promotes Beauty of Joseon's Relief Sun Duo, highlighting a flash deal with 50% off. It features two women each holding a different sunscreen product, emphasizing the options available to 'Pick Your SPF. Match Your Day!' The ad aims to attract customers with a limited-time offer on sunscreen sets. # Brand positioning Beauty of Joseon presents itself as a modern skincare brand rooted in traditional Korean beauty philosophies. The brand appears to focus on gentle yet effective skincare solutions, emphasizing the use of natural ingredients and time-honored beauty practices. The brand avoids overly complex or harsh chemicals, opting for formulations that nourish and protect the skin. The focus seems to be on accessible luxury and everyday skincare rituals. # Product The ad promotes the Relief Sun Duo, which includes two sunscreen options: Relief Sun and Aqua Fresh. Relief Sun is formulated for deep hydration, while Aqua Fresh is lightweight and fresh. Both products are packaged in white tubes. The ad highlights the ability to 'Pick Your SPF. Match Your Day!' which suggests the products are for daily use. The flash deal of 50% off is designed to address the purchase barrier of price. # Visual style The ad has a clean, modern visual style with soft lighting and a predominantly white background. The image is well-composed, focusing on the products and models to communicate a sense of natural beauty and skincare. The typography is simple and bold. The color palette is gentle, and the photography has a high-quality, studio-shot look. # Hooks Headline: FLASH DEAL 50% OFF DON'T MISS OUT # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW > # Point of view - [object Object] # Storyline - The ad starts with a promotional message, ‘SAVE WITH SETS SHOP NOW >’, telling the audience about an offer and inviting them to explore it. This is communicated from the brand's perspective to draw attention to a potential purchase incentive. - Two women, each holding a different sunscreen, are presented in the center of the image. This is from the brand's perspective and highlights the availability of two distinct sunscreen options. - The image highlights product features such as 'Relief Sun Deep Hydration' and 'Aqua Fresh Lightweight & Fresh.' This is from the brand's perspective, informing the audience about the specific benefits of each sunscreen. - The ad concludes by emphasizing the 'FLASH DEAL 50% OFF DON'T MISS OUT' and 'Relief Sun Duo : Pick Your SPF. Match Your Day!' paired with the offer period 'MAY 18 - 24'. This is communicated from the brand’s perspective, creating a sense of urgency and promoting the duo's versatility.

# Ad summary A UGC-style video ad featuring a content creator sharing her favorite moisturizer/SPF hybrid. She highlights that her wedding is less than a week away, so she is keeping her skincare routine simple. The product she loves is lightweight, semi-matte, and made for sensitive/acne-prone skin, so it does not clog her pores. # Brand positioning The brand is positioned as a solution for people who want a simple skincare routine with effective products. The product is targeted towards people who have sensitive and acne-prone skin and want to calm their skin with non-comedogenic products. The brand ignores heavy makeup and instead focuses on simple, effective solutions for skincare. # Product The product advertised is a moisturizer and SPF in one. It is designed for people who want to keep their skincare routine simple and minimal. It is lightweight, semi-matte, and rubs into the skin without leaving a white overcast or piling. It is also non-comedogenic, which is ideal for people with acne-prone skin. The creator states that it feels comfortable on her skin and keeps her skin happy and stress-free. # Visual style The ad has a clean and natural aesthetic. The creator uses natural lighting in her bathroom and has no visible makeup on. The editing style is simple, without quick cuts. The production quality has a UGC feel and casual tone that suggests real-life use. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 A woman states that her wedding is less than one week away and that she is keeping her skin care routine simple, calm, and consistent to prevent breakouts and irritation. - 00:14–00:38 She introduces a new moisturizer/SPF and rubs the product into her skin, highlighting its lightweight texture and lack of white overcast or piling. She talks about the benefits of the product and highlights that it does not have a sticky, tacky sunscreen feeling. - 00:38–00:53 She states that her skin looks good when she uses this product. She then explains the ingredients in the product and explains how it keeps her skin calm and doesn’t clog her pores. - 00:53–01:02 She shares that she puts this product on every morning, even on days when she is mostly inside, because it is comfortable on her skin. She closes by saying less is more this week to keep her skin happy and stress free.

# Ad summary A creator shares her day, using Beauty of Joseon sunscreen as a base to keep her skin glowing and protected. # Brand positioning Beauty of Joseon is presented as a brand that combines skincare with daily life. The brand aims to occupy the space in the consumer's mind as a perfect base for skincare. The ad aligns with a simple routine, promoting a lifestyle of city walks and cafe visits. Beauty of Joseon's branding seems focused on providing a practical and functional product, essential for skincare. # Product The Beauty of Joseon Day Screen is presented as a moisturizer and SPF hybrid, designed to provide hydration and protection. It's ideal as a base for daily routines. Key features include its hydrating properties and the glow it gives to the skin. The product is designed for anyone looking for a simple solution to hydrate and protect their skin. The ad addresses purchase barriers by highlighting that the product is available at Sephora. # Visual style The ad has a polished and bright aesthetic, blending UGC and commercial styles. The editing includes quick cuts and smooth transitions, maintaining a consistent pace. Audio-visual sync is noticeable as text overlays align with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Make sure to grab day screen at Sephora # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator starts by stating that she has a packed day and naturally walks from Brooklyn to Soho. - 00:02–00:07 00:02–00:07 She applies the Beauty of Joseon Day Screen as her perfect base. - 00:07–00:11 00:07–00:11 The creator mentions that it's like a moisturizer and SPF having a baby, emphasizing its hydrating properties and glow. - 00:11–00:18 00:11–00:18 The creator checks in halfway through her walk on the Brooklyn Bridge, showing her skin feels dewy and protected, and highlights the view. - 00:18–00:24 00:18–00:24 The creator shows herself in Soho, enjoying a macchiato with her skin fully intact and glowing. - 00:24–00:28 00:24–00:28 She encourages viewers to grab the day screen at Sephora.

# Ad summary This ad shows a before and after of a woman using Beauty of Joseon's Dayscreen Moisturizer SPF 30. It emphasizes that the product provides all hydration and a zero white cast. # Brand positioning Beauty of Joseon is presented as a modern skincare brand rooted in traditional Korean beauty secrets. The brand aims to occupy a space in the consumer's mind as a provider of gentle yet effective skincare solutions, promoting a lifestyle of natural beauty and radiance. They stand out from other brands by emphasizing the use of traditional Korean herbal ingredients in their formulations. The brand positioning is both functional, focusing on hydration and protection, and emotional, emphasizing the beauty and radiance achieved through their products. # Product Beauty of Joseon's Dayscreen Moisturizer SPF 30 is a skincare product designed to hydrate and protect the skin from sun damage. The product is for individuals looking for a moisturizer with added sun protection, particularly those concerned about white cast from traditional sunscreens. The ad explicitly states that it provides 'zero white cast' and 'all hydration'. It is highlighted as being sold exclusively at Sephora. The Dayscreen Moisturizer is being promoted as a moisturizer with SPF that seamlessly blends into the skin without leaving a noticeable residue, making it a desirable option for daily use. # Visual style The ad has a clean and polished aesthetic, with a focus on product and before-and-after results. Editing is minimal. The production quality is high-end, consistent with commercial standards. No particular visual motifs are noted. Pacing is slow, with static shots. The audio-visual sync is limited, as there is no audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:19 The ad opens with a split-screen showing the Beauty of Joseon Dayscreen Moisturizer SPF 30 next to the "before" and "after" image of a woman's face, highlighting its benefits.

# Ad summary The ad features a creator sharing the Beauty of Joseon Revive Firming Moisturizer as an alternative to standard retinol treatments. She highlights the product's use of fermented retinol, ginseng, and ceramides, contrasting it with traditional retinols that can damage the skin barrier. She emphasizes that this alternative strengthens the skin barrier while still firming. # Brand positioning Beauty of Joseon is presented as a brand that formulates gentle, alternative skincare solutions. The ad shows that it pushes against the norm of harsh actives, offering a gentler yet effective approach. By incorporating fermented retinol, ginseng, and ceramides, the brand aligns with values of skin health and balance. The positioning is both functional, highlighting the product's ingredients, and emotional, promising amazing-feeling skin. # Product Beauty of Joseon's Revive Firming Moisturizer is a skincare product designed as a gentler alternative to traditional retinol. The product uses fermented retinol, ginseng, and ceramides to support the skin. This moisturizer aims to support the skin while also helping with firmness. The ad highlights that the product works to strengthen the skin barrier rather than compromise it. # Visual style The ad has a casual, UGC feel, with natural lighting and a slightly shaky camera. The editing consists of mostly static shots and smooth transitions. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The creator opens the video by discussing how traditional retinol can damage the skin barrier and cause redness, peeling, and compromised skin. - 00:10–00:26 As a solution, the creator introduces Beauty of Joseon's Revive Firming Moisturizer as an alternative. She highlights the product's ingredients and their benefits. - 00:26–00:35 The creator explains that the product strengthens the skin barrier and shares her positive experience using the product.

# Ad summary In a casual setting, a young woman shares why she's using anti-aging skincare in her early twenties. She debunks the myth that anti-aging products are only for older individuals, explaining that collagen production starts declining as early as age 25, leading to premature aging. She demonstrates the Revive Firming Moisturizer by Beauty of Joseon, highlighting its ability to boost collagen, reduce wrinkles, and improve skin texture. She also uses sunscreen and notes that skincare works best when started before issues arise, emphasizing the importance of maintaining healthy skin over correcting deep wrinkles later. # Brand positioning Beauty of Joseon presents itself as a brand that combines traditional Korean beauty secrets with modern skincare science, focusing on preventative anti-aging solutions for younger audiences. It pushes back against the notion that anti-aging is solely for older generations, promoting a proactive approach to maintaining skin health. The brand positions itself as accessible and effective, aligning with a lifestyle that values both tradition and innovation in skincare. The Revive Firming Moisturizer is presented as an entry-level solution for beginners. # Product The featured product is the Revive Firming Moisturizer by Beauty of Joseon, a retinol-based moisturizer designed to boost collagen, reduce wrinkles, improve skin texture, and keep skin firm over time. It is formulated with fermented retinol, making it an “easy retinol” that is gentle enough for consistent use, even for those with sensitive skin. It is marketed as a proactive anti-aging solution, targeting concerns like fine lines and wrinkles before they become prominent. The product is presented as an accessible and effective option for maintaining healthy skin from a younger age. # Visual style The ad has a clean, UGC aesthetic with a focus on natural lighting and straightforward presentation. The editing style features quick cuts to emphasize key points and maintain a brisk pace. The overall production quality is high, but maintains a casual, unfiltered feel. The creator is center-framed throughout the video. The setting is a well-lit bedroom, which aligns with the ad's intent to appear authentic. The audio-visual sync is well-timed, with text overlays appearing in sync with spoken points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator addresses the camera directly, stating that people often ask her why she uses anti-aging skincare at her age (21). This question frames the ad's central topic: the relevance of anti-aging products for young adults. - 00:05–00:13 00:05–00:13 The creator reveals that she used to think anti-aging products were exclusively for older individuals, specifically those in their 30s. This admission establishes a relatable starting point for the audience. - 00:13–00:19 00:13–00:19 The creator states that collagen production starts decreasing around the age of 25, leading to premature aging. This information provides context for the importance of early anti-aging care. - 00:19–00:26 00:19–00:26 The creator states that because of collagen production starting to decrease around age 25, this is why she uses a retinol moisturizer to slow down aging, suggesting it's a proactive measure. This introduces the product as a solution to a problem most may not yet realize they face. - 00:26–00:34 00:26–00:34 The creator introduces and holds up the Revive Firming Moisturizer by Beauty of Joseon, highlighting that it's a retinol moisturizer. She begins demonstrating the product. - 00:34–00:38 00:34–00:38 The creator states that retinol helps boost collagen, reduce wrinkles, improve texture, and keep skin firm over time. This lists the product benefits, reinforcing its anti-aging properties. - 00:38–00:44 00:38–00:44 The creator explains what she likes about the product, stating that it is an “easy retinol” because it's gentle enough to use consistently, implying that it is beginner friendly and ideal for sensitive skin. - 00:44–00:51 00:44–00:51 The creator shares a gentle reminder to wear sunscreen, further emphasizing the importance of skincare and prevention. She applies sunscreen on her face. - 00:51–00:56 00:51–00:56 The creator concludes by reiterating that skincare is more effective when started early, before problems arise, emphasizing the long-term benefits of proactive care. The creator reiterates the value of preventative skincare. - 00:56–01:00 00:56–01:00 The creator states that she is now ready to go and blows a kiss to the camera.

# Ad summary This ad promotes Beauty of Joseon's wrinkle care duo, which includes Revive Under Eye Patch and Ginseng + Retinal. The ad highlights that these products are Amazon's #1 Best Seller. # Brand positioning Beauty of Joseon is presented as a brand that merges traditional Korean beauty secrets with modern skincare science, offering products designed to enhance skin health and appearance. The ad positions the brand as a provider of effective skincare solutions that cater to consumers looking for quality and proven results, as highlighted by the Amazon #1 Best Seller claim. The brand emphasizes natural ingredients like Ginseng and Retinal, appealing to those seeking gentle yet potent formulations. Beauty of Joseon blends cultural heritage with contemporary skincare, making it a compelling choice for customers valuing tradition and innovation. # Product The ad features Beauty of Joseon's wrinkle care duo, consisting of the Revive Under Eye Patch and the Ginseng + Retinal product. The Revive Under Eye Patch comes in a jar and is designed to rejuvenate and hydrate the delicate skin under the eyes, reducing the appearance of wrinkles and signs of fatigue. The key ingredients, Ginseng and Retinal, are highlighted for their anti-aging and skin-revitalizing properties. The Ginseng + Retinal product is in a squeeze tube with a pump, likely a serum or cream that complements the under-eye patches. This product also contains Ginseng and Retinal, working synergistically to improve skin texture and reduce wrinkles. The products are targeted at individuals seeking effective solutions for wrinkle care, emphasizing the ease of use and proven results, as indicated by the Amazon #1 Best Seller status. # Visual style The ad has a clean and minimalist aesthetic with a focus on product visibility and clarity. The production quality appears to be studio-shot with soft lighting and a neutral color palette, giving it a polished and professional look. The gradient background, minimal text, and strategic product placement align with a modern and simple design approach, intended to draw attention to the product's features and benefits. # Hooks Headline: AMAZON #1 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by establishing Beauty of Joseon as an Amazon #1 Best Seller, which immediately positions the brand as reputable and successful. This claim is meant to grab the viewer's attention by highlighting the popularity and reliability of the products from the brand's POV. - The ad then showcases two key products: Revive Under Eye Patch and Ginseng + Retinal. By visually displaying the products, the ad aims to clarify what the brand is offering and how it addresses the need for wrinkle care, which is from the brand's POV. - By including the ingredients "Ginseng + Retinal" in the product names, the ad reinforces the products' anti-aging benefits. This detail provides clear information on the active ingredients and aims to reassure customers about the product's efficacy, which is from the brand's POV.

# Ad summary This ad showcases the Beauty of Joseon Dynasty Cream sold at Sephora. A woman with fair skin demonstrates how she incorporates the product into her skincare routine. The ad emphasizes the cream's moisturizing properties and its ability to leave the skin looking dewy and radiant. # Brand positioning Beauty of Joseon is a Korean skincare brand presented as rooted in traditional beauty practices, blending time-honored ingredients with modern skincare science. The brand's name itself evokes a sense of historical elegance and cultural heritage. It is positioned as a brand that values natural ingredients and gentle formulations, offering solutions for achieving healthy, radiant skin through a simplified routine, appealing to consumers who value efficacy and history. # Product The Dynasty Cream, by Beauty of Joseon, is a moisturizer designed to nourish and hydrate the skin. It is showcased as a component in a straightforward skincare regimen to achieve dewy, radiant skin. The formula appears to be a white cream, stored in a minimalist white jar. The Dynasty Cream is portrayed as an essential step for those seeking a simple approach to skincare. # Visual style The ad has a polished yet accessible aesthetic, blending user-generated content (UGC) with clean, branded graphics. The lighting is soft and flattering, creating a natural glow on the model’s skin. The editing style uses quick cuts to maintain a brisk pace, but the shots are stable and well-framed. The overall impression is a hybrid of authentic skincare demo and refined marketing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman showing her skin before applying any product, with the intention of demonstrating the need for this product. - 00:01–00:03 The woman shows the product, displaying the packaging and the product itself, to showcase the Dynasty Cream. - 00:03–00:12 She applies the Dynasty Cream to her face, highlighting its use and application method as part of a skincare routine. - 00:12–00:19 She applies the Dynasty Cream to her neck, highlighting its use and application method as part of a skincare routine. - 00:19–00:21 The woman presents her finished look after applying the cream, showing the outcome of using the product.

# Ad summary A split-screen ad demonstrating the Dayscreen Moisturizer SPF 30, with a woman applying the product on the top half of the screen and a tube of the moisturizer with product dispensed on the bottom half of the screen. # Brand positioning The ad presents the brand as an advocate for effective and simple skincare. By combining sunscreen with a moisturizer, the brand positions itself as a provider of streamlined, essential skincare. The brand promotes a lifestyle where skincare is both effective and convenient, aligning with consumers who value simplicity and efficiency in their routines. The brand seems to ignore or push against the norm of multi-step skincare routines and complex product formulations, instead offering a functional and straightforward solution for daily sun protection and hydration. # Product The product is the Dayscreen Moisturizer SPF 30, which combines the benefits of a moisturizer with SPF 30 sun protection. It is designed for daily use to hydrate the skin while protecting it from sun damage. The ad addresses the purchase barrier of needing multiple products for skincare by offering a 2-in-1 solution. The product is aimed at individuals who want a simple and effective skincare routine without compromising sun protection. The ad emphasizes the convenience of having an "iconic SPF, now in your moisturizer." # Visual style The ad has a polished and clean aesthetic. The editing is static with smooth transitions. The production quality is high, resembling a commercial. The use of natural light contributes to a fresh, minimalist feel. The pacing is slow and deliberate, matching the calm tone of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman applies a white cream to her face. The message is to show the product in use on a person. The viewer sees the product being applied to the skin, from a customer's perspective. The tone is informative.

# Ad summary This ad for Beauty of Joseon promotes free shipping on their Revive Firming Moisturizer, powered by Korean Ginseng, from May 18-24. The ad also highlights a limited-time offer of up to 20% off. # Brand positioning Beauty of Joseon is presented as a brand rooted in Korean tradition, leveraging the power of Korean Ginseng in its skincare formulations. The brand aims to occupy a space in the consumer's mind that values natural ingredients, traditional beauty secrets, and effective skincare solutions. By highlighting Korean Ginseng, the brand aligns with values of heritage, quality, and the efficacy of time-tested ingredients. Beauty of Joseon seemingly pushes against the trend of overly complex or synthetic skincare, instead emphasizing the simplicity and power of natural, traditional ingredients. # Product The featured product is Beauty of Joseon's Revive Firming Moisturizer, powered by Korean Ginseng. The moisturizer is designed to provide a firming effect to the skin. The ad showcases the moisturizer's key ingredient by placing an actual ginseng root alongside the product. The ad mentions that the moisturizer is "powered by Korean Ginseng", highlighting the use of a natural and traditional ingredient. The packaging is a simple, off-white tube with minimal design, suggesting a focus on the product's efficacy rather than flashy aesthetics. # Visual style The ad has a polished, studio-shot aesthetic. Visual motifs include a flatlay product arrangement on a reflective surface and the use of soft, diffused lighting. The image treatment includes a gradient background, bokeh effects, and background removal for the product. The typography is large and bold, with clear hierarchy. The visual style blends platform-native (clean, bright product focus) with high-design elements (bokeh, gradient). This balance helps to ensure scannability while maintaining a premium feel. # Hooks Headline: Free delivery to Your Door # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by highlighting the Beauty of Joseon brand and their offer of free delivery, setting the stage for convenience and accessibility from the brand's perspective. This is included to immediately grab the viewer's attention with a compelling service. - The ad emphasizes the unique selling proposition of the product being "powered by Korean Ginseng", suggesting a natural and effective ingredient is at the core of the product from the brand's perspective. This is included to build trust and credibility by highlighting the product's key ingredient. - The ad shows a limited-time offer for free shipping, creating a sense of urgency and encouraging immediate purchase from the brand's perspective. This is included to incentivize viewers to take action and make a purchase within the specified timeframe. - The ad showcases the product alongside an actual ginseng root, visually reinforcing the key ingredient and its natural origins from the brand's perspective. This is included to enhance the product's appeal by emphasizing its natural composition. - The ad presents an offer of up to 20% off, appealing to the viewer's desire for savings and affordability from the brand's perspective. This is included to make the product more attractive and accessible to a wider audience. - The ad concludes with a clear call to action, "SHOP NOW", directing viewers to make a purchase immediately from the brand's perspective. This is included to prompt viewers to take the next step and convert their interest into a sale.

# Ad summary This is an advertisement for Beauty of Joseon's Revive Firming Moisturizer featuring a discount offer. It showcases the product with its key ingredient, Korean Ginseng, and includes a call to action to shop now. # Brand positioning Beauty of Joseon positions itself as a brand that harmoniously blends traditional Korean beauty secrets with modern skincare science. The brand promotes a philosophy rooted in natural ingredients and gentle formulations designed to enhance the skin's innate radiance. By highlighting ingredients like Korean Ginseng, the brand aligns with values of tradition, efficacy, and natural beauty, distinguishing itself by offering skincare solutions that bridge ancient wisdom with contemporary needs. # Product The featured product is Beauty of Joseon's Revive Firming Moisturizer, a skincare product powered by Korean Ginseng. This moisturizer is designed to firm and rejuvenate the skin, addressing concerns about aging and skin elasticity. The formulation contains ingredients aimed at reviving the skin's youthful appearance. The key selling point emphasized is the use of Korean Ginseng, highlighting the product's unique blend of traditional ingredients and modern skincare science. The ad includes a promotional offer of up to 40% off, which may help overcome purchase barriers by providing a cost-saving incentive. # Visual style The ad showcases a highly polished, studio-shot aesthetic with soft, diffused lighting and a warm color palette. The visual motifs include a product-centric layout with natural elements (ginseng root, leaf) to emphasize the ingredients. The image treatment involves subtle color grading and background blurring to highlight the product. This clean and inviting style is common for beauty product ads in-feed, aiming for high scannability. # Hooks Headline: Revive Firming Moisturizer # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with a visual of the Beauty of Joseon's Revive Firming Moisturizer and highlights its key ingredient. The intention is to immediately capture attention and introduce the featured product, focusing on its unique selling proposition. The brand is telling this part of the story. - The ad also presents an offer, with text stating, "Up to 40% off". This is included to incentivize viewers by providing a potential discount on the product. The brand is conveying this message. - The ad concludes with a 'Shop Now' button. This element is intended to prompt immediate action, directing viewers to purchase the product. The brand is using this CTA.

# Ad summary This ad for Beauty of Joseon promotes their Relief Sun Duo with a flash deal offering 50% off. The ad features two women holding different sunscreens from the duo, emphasizing the choice between 'Relief Sun' for deep hydration and 'Aqua Fresh' for lightweight freshness. The promotion is valid from May 18-24. # Brand positioning Beauty of Joseon positions itself as a brand that blends traditional Korean beauty secrets with modern skincare science. The brand appears to cater to consumers seeking gentle yet effective skincare solutions. The brand utilizes language that promotes simplicity and effectiveness, implying a focus on essential skincare rather than complex routines. The brand seems to value a balance between hydration and a lightweight feel in sun protection, catering to various skin needs and preferences. # Product The ad features the Relief Sun Duo, a set of sunscreens offered by Beauty of Joseon. The duo includes two distinct formulas: 'Relief Sun' and 'Aqua Fresh'. 'Relief Sun' is designed for deep hydration. 'Aqua Fresh' is a lightweight sunscreen option. The ad invites customers to 'Pick Your SPF. Match Your Day!', indicating that the duo caters to different daily needs or preferences for sun protection. The products address the barrier of finding a sunscreen that fits different skin needs, offering options for both hydration and a fresh feel. # Visual style The ad features a clean and modern aesthetic with a focus on product and promotional text. The production quality appears polished. The image treatment includes soft lighting and background removal. The typography is large and bold to emphasize the key messages. The visual style is in-feed and designed to quickly communicate the promotion and product benefits. # Hooks Headline: FLASH DEAL 50% OFF DON'T MISS OUT # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SAVE WITH SETS SHOP NOW > # Point of view - [object Object] # Storyline - The image opens with the title 'SAVE WITH SETS SHOP NOW >' at the top. This is the brand directing the customer to take advantage of savings by buying sets of their products. It prompts immediate action and directs the user to purchase. - Two women are shown holding the featured sunscreen products. This is the brand presenting its products being held by presumably satisfied customers or models, suggesting real-world applicability and endorsement. - The text 'FLASH DEAL 50% OFF DON'T MISS OUT' is prominently displayed. The brand is conveying a limited-time offer to drive immediate sales by using urgency and a significant discount. - The line 'Relief Sun Duo : Pick Your SPF. Match Your Day!' is featured. This is the brand highlighting the customizable aspect of the product duo, inviting customers to choose based on their daily needs. - The end of the ad features 'MAY 18 - 24', indicating the duration of the flash deal. The brand is adding a final layer of urgency by specifying the limited timeframe of the promotion.

# Ad summary This image ad highlights the Beauty of Joseon Day Dew Sunscreen, emphasizing its ability to shield skin from UV rays, soothe, and hydrate for a fresh, dewy finish. It spotlights the inclusion of SPF 50 and beneficial ingredients like hyaluronic acid, niacinamide, and panthenol. The ad positions the sunscreen as seamlessly fitting into any routine, due to its makeup-friendly formula. # Brand positioning Beauty of Joseon presents itself as a modern skincare brand that embraces traditional Korean beauty secrets, reimagined for today's consumer. The brand seeks to occupy a space in the market that values gentle, effective skincare with a focus on natural ingredients and a dewy, healthy complexion. It aligns with a lifestyle that emphasizes simplicity and self-care, offering versatile products that can easily integrate into any daily routine. Eschewing complicated, multi-step regimens, the brand emphasizes simplicity and inclusivity, providing effective skincare solutions for a wide range of skin types and preferences. Their functional approach prioritizes ease of use and tangible results, appealing to customers who value skincare that enhances their natural beauty without overwhelming their routines. # Product The Beauty of Joseon Day Dew Sunscreen is presented as a multi-functional product that not only shields skin from UV rays but also soothes and hydrates for a fresh, dewy finish. Suitable for daily use and all skin types, it contains SPF 50 for broad-spectrum UV protection, hyaluronic acid, niacinamide, and panthenol to hydrate and brighten the skin. The formulation is makeup-friendly, allowing it to be seamlessly integrated into any daily routine and worn anywhere. By highlighting its ease of use, skincare benefits, and protective qualities, the ad positions the sunscreen as an accessible and essential addition to any skincare regimen. # Visual style The ad exhibits a clean, minimalist aesthetic with a focus on product presentation. The production quality appears polished, utilizing studio lighting and a soft color palette to convey a sense of elegance and simplicity. The image treatment includes background removal and reflective surfaces. This ad appears native and is designed for easy scannability in-feed. # Hooks Headline: Day Dew Sunscreen # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces the Beauty of Joseon Day Dew Sunscreen, highlighting its core benefits: shielding against UV rays, soothing, and hydrating for a fresh, dewy finish. The brand is setting the stage to emphasize the product's comprehensive skincare approach that goes beyond just sun protection. - The ad lists key features such as 'Shields Skin,' emphasizing SPF 50 broad-spectrum UV protection to promote the sunscreen's efficacy. The brand is reinforcing that the product delivers essential sun protection while remaining gentle on the skin. - The ad calls out 'Feels Like Skincare', highlighting the inclusion of hyaluronic acid, niacinamide, and panthenol, communicating that the product offers skincare benefits in addition to sun protection. The brand is highlighting the product's dual function as both skincare and sun protection. - The ad focuses on 'Fits Your Routine,' emphasizing the product's versatility and ease of integration into any daily routine due to its makeup-friendly formula. The brand is alleviating concerns about product compatibility and promoting the product as a seamless addition to the user's existing beauty regimen.

# Ad summary This ad features Beauty of Joseon skincare products, specifically highlighting their ability to soothe and heal skin that has experienced irritation from retinol use. The ad uses a close-up POV to show a woman applying the products and describing the benefits, such as reducing redness, peeling, and irritation. # Brand positioning Beauty of Joseon is presented as a skincare brand that blends traditional Korean herbal ingredients (Hanbang) with modern formulations to create gentle and effective products. The brand is positioned as a solution for those seeking soothing and healing skincare, particularly for sensitive skin or skin irritated by active ingredients like retinol. Beauty of Joseon seems to be trying to occupy a space in the consumer's mind as a gentle and effective option, promoting values of calm and healthy skin. This ad pushes against the norm of harsh or irritating skincare products by offering soothing alternatives. # Product The ad features Beauty of Joseon's Revive Firming Moisturizer and Revive Under Eye Patch. The Revive Firming Moisturizer is described as containing Ginseng Ceramide and Fermented Retinol. It is promoted as a soothing product to use when one's skin barrier is healing from "Retinol Burn." The product is shown being applied to the face in dots, then rubbed in. It is described as fast-absorbing and non-sticky. The Revive Under Eye Patch contains Ginseng + Retinal. It is demonstrated as being applied under the eye. The ad is telling the viewer that the products are worth trying and buying because they deliver the benefits of retinol without the typical irritation. # Visual style The ad has a polished, UGC-feel with natural lighting. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and polished commercial aesthetics. The pacing is consistent with a BPM aligned with the music. The cuts, text, and product actions are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins by showing a close-up of a woman's face, focusing on the redness and peeling skin. The perspective is from the viewer's POV and is meant to imply that their skin is finally healing from "Retinol Burn." This immediately establishes a relatable pain point for viewers who may have experienced similar issues with retinol. - 00:03–00:07 The ad addresses skin concerns such as redness and peeling, emphasizing the negative effects of retinol, and then quickly transitions to the solution: Beauty of Joseon products. This transition is intended to capture the viewer's attention and demonstrate the product's relevance to their specific skin issues. - 00:07–00:15 The woman then applies the Revive Firming Moisturizer to her face, dotting it on and rubbing it in. Text overlays appear, highlighting ingredients and benefits such as Fermented Retinol, higher absorption, lower irritation, more stable retinol, and Ginseng Ceramide, which strengthens the barrier and calms sensitivity. This is from the brand's perspective as it explains the product's key features and benefits, aiming to educate the viewer on why this moisturizer is different. - 00:15–00:18 The ad continues to show the woman rubbing the cream into her skin, with another text overlay stating that the product is fast-absorbing and non-sticky. This reinforces the benefits from the brand's POV, further highlighting why the product is desirable. - 00:18–00:27 The woman opens the Revive Under Eye Patch container and applies the eye patches under her eyes, further showcasing the brand's product range. The perspective shifts back to the customer as she applies the eye patches, demonstrating the product's ease of use. - 00:29–00:38 The ad concludes with a close-up of the woman's face after using the products, with the text overlay stating "No burning. No peeling. Just calm skin." This emphasizes the positive outcome and reinforces the initial problem-solution narrative, solidifying the brand's value proposition of soothing and healing irritated skin from the brand's POV.

# Ad summary This ad features a man demonstrating the application of Beauty of Joseon's Green Tea Dayscreen moisturizer. He applies multiple layers to show there is no white cast and describes it as feeling lightweight. # Brand positioning Beauty of Joseon is presented as a brand that creates skincare products rooted in traditional Korean beauty secrets. The Green Tea Dayscreen SPF 30 aims to be a gentle and effective daily sunscreen moisturizer. The brand positions itself as blending tradition with modern skincare needs, offering products that are both functional and aesthetically pleasing. # Product The featured product is Beauty of Joseon's Green Tea Dayscreen Moisturizer SPF 30, a sunscreen designed for daily use. It is formulated with green tea extract and ceramides. According to the ad, it is super lightweight and melts right into the skin, leaving a barely-there finish that feels like you don't even feel it. A USP is its lack of white cast, even when layering multiple applications, addressing a common concern with sunscreens. The product is presented as a moisturizer with SPF, making it an easy addition to daily routines. # Visual style The ad has a clean and straightforward aesthetic. The use of a grey background and natural lighting keeps the focus on the product and the model's skin. The editing consists of simple cuts between shots of the model applying the product and showing the results, giving it a UGC feel. The pacing is moderate, with cuts timed to key product application moments. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the text overlay "Green Tea SPF Layer Test" and "SPF layer test with this new Green Tea Dayscreen" as the man applies the sunscreen to his face. - 00:02–00:02 He holds up the product to show the packaging. - 00:02–00:05 He applies the first layer, adding the text overlay "First Layer", while he describes the product as "super lightweight" and states "it's already melting right in. - 00:05–00:05 He holds up the product to show the packaging again. - 00:05–00:07 He applies the second layer, and adds the text overlay, "Second Layer", while stating, "Still no white cast". - 00:07–00:09 He holds up the product again and says, "This is basically my moisturizer with SPF". - 00:09–00:13 He rubs the product into his skin while mentioning "and it leaves that barely there finish, like you don't even feel it."

# Ad summary A young woman shows the Beauty of Joseon sunscreen, which is niacinamide-free and non-comedogenic. She states it does not leave a white cast and is good for acne-prone skin, and shows herself applying it to her face. # Brand positioning Beauty of Joseon is presented as a skincare brand that understands consumers' struggles with sensitive and acne-prone skin. The brand aims to offer products that are gentle and effective, particularly for individuals who are sensitive to ingredients like niacinamide. By emphasizing features like non-comedogenic formulas and ingredients like green tea and ceramides, Beauty of Joseon positions itself as a caring brand that prioritizes skin health and soothes skin. # Product The ad features the Dayscreen Moisturizer from Beauty of Joseon, a sunscreen designed for all skin types, especially those with sensitive or acne-prone skin. It is explicitly stated to be non-comedogenic and niacinamide-free, addressing a common concern about breakouts. The product claims not to leave a white cast and is formulated to be lightweight and non-sticky. It is also designed to work well with other skincare products without peeling. The sunscreen contains ceramides for barrier support and green tea for hydration and soothing effects. The ad presents it as a combination of sun protection and a moisturizer in one product, available at beautyofjoseon.com and soon to be released in Sephora. # Visual style The ad has a UGC feel and is filmed in a bathroom with natural lighting. The editing style consists of quick cuts and static shots, which support the casual and authentic tone. The pacing is moderate, with around 10-15 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman starts by introducing herself and her experience with overly sensitive skin. - 00:02–00:06 She explains that she will be putting the viewer on to a non comedogenic and niacinamide free sunscreen. - 00:06–00:11 She mentions that too much niacinamide can be hard to deal with. - 00:11–00:19 The woman shares her experience with acne, noting that finding a great sunscreen has been difficult. - 00:19–00:26 She says if viewers are looking for a niacinamide free, non comedogenic sunscreen that won't break them out, she has a recommendation. - 00:26–00:33 The woman explains that the product has no white cast and then shares that it is the Dayscreen Moisturizer from Beauty of Joseon. - 00:33–00:39 She adds that the product is lightweight, dries non-sticky, and will not peel with skincare. - 00:39–00:44 The woman shares that the product has ceramides for barrier support and green tea for hydration and soothing. - 00:44–00:50 She concludes by saying that it is truly the perfect choice for daily barrier support, sun protection, and a great moisturizer, all in one.

# Ad summary This ad features a woman promoting Beauty of Joseon's Dayscreen Moisturizer SPF 30 Green Tea+HA+Ceramide as part of her morning routine. She applies the product to her face and neck and enjoys the barely-there finish. She mentions how it's perfect for a late morning run. # Brand positioning Beauty of Joseon is presented as a skincare brand that combines traditional Korean beauty secrets with modern formulations. The brand aims to occupy a space in the consumer's mind that values gentle, effective, and natural skincare. The brand aligns with a lifestyle that prioritizes simplicity, health, and everyday beauty. It emphasizes functional benefits (such as hydration and sun protection) over purely emotional appeal. # Product The product featured is Beauty of Joseon's Dayscreen Moisturizer SPF 30 Green Tea+HA+Ceramide. It is a sunscreen moisturizer designed for daily use. It's marketed as having a "barely-there finish" and is suitable for both the face and neck. The product contains SPF 30, offering sun protection, and is formulated with green tea, hyaluronic acid (HA), and ceramide for hydration and skin barrier support. It is presented as a simple solution for a moisturizer with SPF. # Visual style The ad features a bright, natural aesthetic with a UGC feel. It includes quick cuts and smooth transitions. The production quality is polished. The pacing is moderate, and the cuts are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with text "Morning Routine Have a Green Day" as the woman smiles into the camera. - 00:02–00:03 She holds up the product, a moisturizer with SPF, to the camera. - 00:03–00:06 She applies the product to her face in dabs. - 00:06–00:07 Split screen shows her spreading the product on her face. The ad says that it has a "Barely-there finish." - 00:07–00:08 Footage shows the tube and the texture of the product. - 00:08–00:10 She massages the moisturizer on her face and neck. - 00:10–00:11 The ad shows a close up of her skin. - 00:11–00:13 She is on the street and says the product is "Perfect for late morning run." - 00:13–00:15 She holds the tube up to the camera, then the ad shows a tray of beauty products.

# Ad summary This ad for Beauty of Joseon sunscreen highlights the lightness and texture of the formula with close-up shots. It uses split screens and stylized product shots to emphasize the product's aesthetic qualities and fresh finish. # Brand positioning Beauty of Joseon is presented as a modern skincare brand that blends traditional Korean beauty secrets with contemporary cosmetic science. The brand emphasizes gentle, effective formulas designed to enhance skin health and radiance. Its positioning blends functional efficacy with aesthetic appeal, evident in the product's elegant packaging and focus on lightweight textures. Beauty of Joseon differentiates itself by offering skincare solutions rooted in natural ingredients, promoting a harmonious balance between inner well-being and outer beauty. The brand's emphasis on suncare suggests a holistic approach to skin wellness, focusing on protection and nourishment without compromising on a luxurious experience. # Product Beauty of Joseon's Dayscreen Moisturizer SPF 30 is a lightweight, hydrating sunscreen designed for daily use. The product promises to provide a fresh, non-greasy finish that layers seamlessly under makeup. Its key selling points include its light texture and high SPF protection, making it suitable for those seeking effective suncare without the heavy feel of traditional sunscreens. The ad emphasizes its aesthetic appeal, showing the smooth, even application of the cream, and suggests it is formulated to enhance the skin's natural radiance. # Visual style The ad features a polished, high-end aesthetic with a focus on clean, minimalist visuals. The editing style includes quick cuts and split-screen layouts to showcase multiple product aspects simultaneously. The production quality is high, with studio lighting and a bright, airy feel. The pacing is moderate, and the cuts are timed to create a visually engaging rhythm. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a visually appealing showcase of the sunscreen's texture and application.

# Ad summary A woman discusses the Beauty of Joseon Revive Firming Moisturizer with Ginseng and Retinol. She shares three tips for using retinol in your skincare routine, emphasizing the importance of starting with a gentle formula and being consistent. # Brand positioning Beauty of Joseon is presented as a skincare brand that combines traditional Korean herbal ingredients (hanbang) with modern technology. The brand aims to provide gentle and effective skincare solutions. It promotes a focus on preventative skincare using natural and nourishing ingredients. Beauty of Joseon is positioned as a brand that values skin barrier support and overall skin health. This approach suggests a move away from harsh or overly aggressive treatments in favor of balance and gentle effectiveness. # Product The Beauty of Joseon Revive Firming Moisturizer is presented as a gentle retinol product designed for those new to retinol or with sensitive skin. It contains ginseng and fermented retinol, formulated to support collagen production. The product aims to improve the look of fine lines and elasticity, giving the skin a healthy glow. It is intended to support the skin barrier rather than overwhelm it, providing hydration and preventing the harsh side effects sometimes associated with retinol use. The moisturizer layers well under skincare and makeup, making it suitable for daily use as part of a preventative skincare routine. # Visual style The ad has a polished UGC feel, with clear shots and a clean aesthetic. The editing is smooth, with static shots and seamless transitions. The production quality appears to be a hybrid of UGC and commercial, giving it an authentic yet professional vibe. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the creator holding a tube of the product and stating the benefits of retinol. - 00:02–00:03 A lower-third graphic shows the texture of skin with visible pores. This is intended to connect with the viewers by implying the creator's understanding of their skin concerns. - 00:03–00:08 She introduces the Beauty of Joseon moisturizer as an alternative, highlighting its gentleness. - 00:09–00:11 The creator introduces the product’s benefits as she introduces three anti-aging tips that she wishes she had known sooner. - 00:12–00:14 She presents the first tip: start with a gentle retinol formula. This begins a series of product demonstrations. - 00:12–00:14 She shows the packaging and removes the tube from the box. - 00:15–00:17 The creator re-emphasizes that using a gentle retinol supports the skin without overwhelming it. - 00:17–00:19 She presents the second tip: protect and support your skin barrier, reinforcing the importance of this aspect of skincare. - 00:18–00:19 The product is squeezed out of the container, showing its texture. - 00:20–00:23 The creator begins applying the cream and says to look for formulas with skin barrier-supporting and hydrating ingredients, such as ginseng and ceramides. - 00:23–00:27 She shares that the Beauty of Joseon product uses fermented retinol to support collagen production. - 00:27–00:30 She shares the third tip: consistency matters more than strength, advocating for a regular routine over intense treatments. - 00:31–00:36 The ad returns to the product application, emphasizing the skincare benefits. - 00:37–00:41 She pivots to the importance of preventative skincare before signs of aging appear. - 00:41–00:45 She highlights that the moisturizer layers perfectly under skincare and makeup. - 00:45–00:51 The creator concludes by stating that for people who are looking for a beginner-friendly way to start using retinol, this one from Beauty of Joseon is such a great one to try.