How Angi Advertises on Meta

# Ad summary This ad is seeking potential cleaners to work with Angi. The ad features an image of a woman cleaning a surface in what looks like a home. # Brand positioning Angi is a service that provides home improvement services. This ad signals that Angi is hiring and seeking to expand its network of providers. The brand positions itself as a platform that connects customers with home improvement professionals and provides opportunities for cleaners to find work. # Product This ad features an opportunity to become a cleaner through Angi. The ad implies that the job involves cleaning tasks in residential homes. The woman shown in the ad is using a spray bottle with a blue liquid and a light blue cleaning rag, suggesting the products are for cleaning surfaces. The implication is that Angi is seeking qualified individuals to provide cleaning services to its customers. # Visual style The image has a real-life, candid quality with a focus on capturing a typical cleaning task. The lighting is natural and the colors are true-to-life. The overall visual style is straightforward and functional, aiming to clearly communicate the job opportunity being advertised. # Hooks Headline: Cleaners wanted # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman cleaning a home surface. This establishes the context of the job being offered. - Next, the ad highlights the brand name, Angi, at the top right of the image. This promotes brand awareness. - The text overlay communicates that cleaners are wanted. This clearly and directly conveys the purpose of the ad, which is a job listing.

# Ad summary This ad for Angi is looking for carpet cleaners to add to their network. The ad shows a stain-covered carpet. # Brand positioning Angi, featured in the bottom left corner, is a service brand that connects customers with home service professionals. Positioning itself as a facilitator and network-builder, Angi aims to be the go-to resource for finding reliable and vetted professionals, simplifying the process of hiring for home projects and maintenance. # Product The advertised product is Angi's network of cleaning professionals. The ad shows a stain-covered carpet. Angi is looking to bring cleaners into its network. # Visual style The ad uses a natural, unfiltered photo of a stain-covered carpet to present a problem directly. The typography is simple and clear. The layout is clean and functional, prioritizing the message and the brand's logo. # Hooks Headline: We're looking for cleaners # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a carpet stained with spots to create a sense of need. The audience experiences this from the perspective of someone looking at a messy carpet and considering their options. - The ad displays the text, "We're looking for cleaners," putting Angi in the position of a service provider that is trying to fill its network with cleaning professionals.

# Ad summary This ad provides information about the costs of electric vehicle (EV) charger installation. # Brand positioning The ad showcases the convenience and accessibility of electric vehicle charging, aligning the brand with a modern, eco-friendly lifestyle. It positions the brand as a solution for homeowners looking to embrace electric vehicle technology, emphasizing ease of integration into a residential setting. The visuals suggest a forward-thinking approach to personal transportation, appealing to consumers who value sustainability and technological innovation. # Product The featured product is an electric vehicle (EV) charger designed for home installation. It appears as a sleek, wall-mounted unit with a display screen and a charging cable connected to a blue electric car. The unit is compact and modern, blending seamlessly into a contemporary home environment. The charger is for EV owners seeking a convenient and efficient at-home charging solution. The ad addresses the potential barrier of unknown installation costs by offering to provide this information upfront. # Visual style The ad features a clean and modern visual style. The production quality appears to be high, with attention to detail in the lighting and composition. The image treatment includes a subtle blur effect in the background, which helps to focus attention on the foreground elements. The typography is simple and legible, without being distracting from the main visual. This style is likely intended to convey a sense of professionalism, sophistication, and trustworthiness. # Hooks Headline: Find out what EV charger installation costs now. # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of an EV charger installed in a home setting, immediately establishing the context. This aims to capture the attention of EV owners or potential buyers by presenting a relatable scenario. The viewer is experiencing this image. - Next, a text overlay prompts viewers to “Find out what EV charger installation costs now,” This message intends to pique the viewer's interest by addressing a potential knowledge gap or concern. The brand is telling this part of the story.

# Ad summary This ad features a screenshot of the Angi Leads mobile app, displaying various cleaning service listings such as couch cleaning, recurring house cleaning, carpet cleaning, and general house cleaning. Each listing includes a brief description, distance, and how long ago it was posted. # Brand positioning The ad features Angi, a service platform connecting homeowners with home service professionals. The brand is presented as a lead-generation source for service providers, positioning itself as a tool that helps professionals find and secure new jobs. The brand aims to occupy the space of a facilitator, streamlining the connection between service providers and customers needing their services. The brand's positioning is functional, focusing on simplicity and efficiency in lead generation. # Product The featured product is the Angi Leads app, designed for home service professionals to find and secure new jobs. The app aggregates leads for various services, including couch cleaning, recurring house cleaning, carpet cleaning, and general house cleaning. Each listing provides a brief description of the service needed, the distance from the professional, and how recently the lead was posted. The app addresses the need for professionals to efficiently find and respond to relevant job opportunities in their area. The ad highlights the app's capability to provide access to a variety of cleaning service leads. # Visual style The ad features a clean, minimalistic visual style, designed to mimic a native mobile app interface. The production quality is high, resembling a direct screenshot from the Angi Leads app. Visual motifs include a list format, standard for app interfaces, and clear, legible text. The image treatment focuses on clarity and informational hierarchy, with no obvious filters or stylistic effects. The design closely mimics the platform's native style, prioritizing scannability and ease of understanding. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a view of the Angi Leads app interface, where the message being conveyed is that this is a platform for finding leads. This comes from the perspective of the app, which introduces itself with its logo and search bar. - The next beat shows specific cleaning service listings such as couch cleaning, recurring house cleaning, carpet cleaning, and general house cleaning, with details like distance and time since posted. This is from the customer's perspective, showing the variety and immediacy of available jobs. The narrative progresses by showcasing specific types of available jobs and their proximity.

# Ad summary This Angi ad is designed to encourage home cleaning businesses to use their service to find new leads. # Brand positioning Angi is presented as a service that connects homeowners with professionals to complete projects. Angi aims to position itself as an expert in managing home projects, offering a platform for homeowners to find, book, and pay local service providers. The brand also offers a way for service providers to grow their business by offering new leads. Angi simplifies the process of connecting homeowners with local experts for home improvement needs. # Product The ad promotes the Angi app's ability to provide cleaning businesses with new leads. It showcases a smartphone interface displaying a lead for 'Exterior window cleaning' from 'Sarah C. Coalville (14 miles).' The app allows businesses to 'Respond to this lead' and provides a detailed 'Job description' with specifics such as 'Job type: Cleaning Services,' 'Description: Cleaning all external windows and frames including shutters,' 'Service: Window cleaning (exterior),' and 'Execution date: Within a week.' The product aims to address the challenge of finding new customers by providing cleaning businesses with a streamlined way to access and respond to job opportunities in their local area. # Visual style The ad features a clean and minimalist visual style. The color palette is primarily white, red, and dark gray, providing a professional and modern look. The smartphone is neatly placed, showcasing the app interface clearly. The text is legible and well-organized. The overall impression is that it is a professionally designed ad with a focus on clarity and functionality. # Hooks Headline: Grow your business with Angi # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Respond to this lead # Point of view - [object Object] - [object Object] # Storyline - The Angi logo and the phrase 'Grow your business with Angi' are shown to convey the brand's message of helping businesses expand their reach and customer base. This message is coming from the brand's POV. - A smartphone displaying an Angi app interface with a lead for 'Exterior window cleaning' is shown to demonstrate the app's functionality in providing new business opportunities. The phone display provides a customer's point of view as they might view an available job. - The detailed 'Job description' is shown within the app to convey the level of information provided for each lead, helping businesses assess the job requirements before responding. This is provided from the brand's perspective.

# Ad summary The ad promotes Angie, a platform that connects cleaning professionals with homeowners looking for their services. It highlights the platform's ability to match cleaners with jobs that fit their schedule and preferences, making it easier for them to find the right opportunities and grow their business. # Brand positioning Angie is presented as a modern solution for connecting homeowners with skilled cleaning professionals. The brand aims to occupy the space of a user-friendly platform that empowers cleaners to grow their businesses by connecting them with local homeowners seeking their services. The brand promotes ease of use, flexibility, and accessibility, contrasting with potentially disorganized or unreliable traditional methods of finding cleaning jobs. Angie aims to be a functional brand by offering an efficient platform to connect cleaners with homeowners, thus solving the problems of easily finding a customer base and flexible jobs. # Product The advertised product is the Angie platform, an online service and app designed to connect cleaning professionals with homeowners seeking cleaning services. The platform offers features such as the ability to connect with local homeowners looking for skilled professionals, pick and choose leads that match the cleaner's preferences and availability, and manage their business effectively. It is implied that the platform addresses the purchase barriers for cleaners by streamlining the process of finding clients, managing schedules, and growing their business. The platform provides access to numerous leads and the ability to customize job selection, offering the freedom for cleaners to choose the opportunities that best suit them. # Visual style The ad features a hybrid aesthetic, blending polished commercial elements with UGC-style shots of people performing cleaning tasks. The editing style includes quick cuts between different cleaning scenarios and app interface shots. The production quality is moderate, giving it a relatable feel. The pacing is fairly consistent at approximately 24 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join Angie today. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a man using a floor cleaning machine. - 00:00–00:02 The narrator asks if the viewer is a cleaner looking for work that fits their schedule, setting the stage for the ad's focus on cleaning professionals. - 00:01–00:03 The ad shows a man cleaning a couch with a vacuum attachment. - 00:03–00:07 The narrator introduces Angie as a game-changer for cleaners. - 00:03–00:06 The ad presents the Angie app interface, highlighting its features and user-friendly design, further emphasizing the app's functionality and ease of use. - 00:06–00:08 The ad shows a person using a window cleaning tool on a multi-story building. - 00:08–00:10 The ad presents a man using a window cleaning tool on a building with many windows. - 00:08–00:09 The ad presents a man using a window cleaning tool on a home. - 00:07–00:10 The ad says that the viewer can connect with local homeowners looking for a skilled pro. - 00:10–00:17 The ad presents a finger scrolling and selecting on the Angie app, further demonstrating its functionality. - 00:10–00:15 The ad describes how the viewer can pick and choose leads that match their preferences and availability, reinforcing the platform's flexibility. - 00:15–00:18 The narrator conveys that finding the right jobs for your business has never been easier, emphasizing the convenience of Angie. - 00:18–00:21 The ad provides a final CTA, prompting viewers to get started at Angi.com.

# Ad summary This image ad aims to highlight how much gutter cleaning costs, with a picture of a man climbing a ladder to clean gutters. # Brand positioning This ad does not include any brand information or description. # Product This ad appears to be highlighting a gutter cleaning service, which is implied through the image of a man on a ladder cleaning the gutters of a house. The man is equipped with gloves, suggesting he is prepared for the task. The ad aims to provide information about the costs associated with gutter cleaning. # Visual style The visual style of the ad is naturalistic. It appears to be a photograph taken outdoors. The lighting is diffused, creating a soft, even illumination across the scene. The image is slightly grainy, giving it a candid, unedited feel. # Hooks Headline: Find out what gutter cleaning costs now. 🏡💸 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays an individual cleaning the gutters of a house, visually representing the gutter cleaning service. The purpose of this image is to provide a visual representation of what the service entails. This part of the story is being told from an observer's point of view. - On top of this image, there is text that states, "Find out what gutter cleaning costs now." This message intends to draw the viewer in with information about the price of gutter cleaning, implying the service wants you to click and find out the pricing. The messaging is delivered from the perspective of the gutter cleaning service.

# Ad summary An image ad showing a man cleaning out a dirty gutter, advertising gutter cleaning services. # Brand positioning This ad positions the brand as a practical solution for homeowners needing gutter cleaning services. The brand simplifies a chore for homeowners. # Product The ad promotes gutter cleaning services. The service is presented as a solution for dirty and clogged gutters. The man in the ad is shown physically removing debris from the gutter. The service offers a way to avoid the dirty work of cleaning gutters yourself. # Visual style The image uses natural lighting. The production quality is high, with a clear focus on the main subject. The semi-transparent red panel adds a modern touch, drawing the eye to the message without fully obscuring the background. # Hooks Headline: Find out what gutter cleaning costs now. # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays a gutter filled with leaves and debris. This shows the problem of dirty gutters. - A person is shown manually removing the debris from the gutter. This demonstrates how the service works. - The ad includes a text overlay at the bottom of the frame that states, “Find out what gutter cleaning costs now.” This is a direct call to action, prompting the viewer to learn more about the pricing of the cleaning service.

# Ad summary This image ad focuses on the costs of gutter cleaning and shows a man cleaning the gutters on a brick house. # Brand positioning There is no brand shown in this ad. # Product This ad promotes gutter cleaning services for residential homes. It's implied that these services help homeowners by handling gutter cleaning for them. # Visual style The ad uses a straightforward, documentary-style image of a person performing gutter cleaning. The ad aims to clearly communicate the service and offer, rather than entertain. # Hooks Headline: Find out what gutter cleaning costs now. # Call to action None used. # Point of view - [object Object] # Storyline - From an eye-level perspective, a man is shown cleaning a home's gutter, inferring this is the service being offered. The perspective emphasizes the potential customer's need for this service. - The costs for this service are highlighted with text overlaying the image, telling the viewer they can find out how much gutter cleaning costs right now. This is the brand providing a call to action to learn more about the pricing.

# Ad summary An image ad for gutter cleaning services presents a close-up view of a leaf-clogged gutter and asks viewers to find out what gutter cleaning costs now. # Brand positioning The advertisement does not explicitly state any information about the brand itself. Implied brand cues include positioning as a service that provides gutter cleaning services at an affordable cost. # Product The advertised product is a gutter cleaning service for residential or commercial properties. The service removes debris such as leaves and dirt from gutters, which prevents water damage and maintains the structural integrity of buildings. The ad addresses the inconvenience and potential cost of neglecting gutter maintenance. The ad tells the viewer that it is worth cleaning your gutters by knowing the exact cost. # Visual style The ad has a practical and straightforward visual style, focusing on the problem of clogged gutters. The production quality appears to be shot in real-world conditions. The image treatment includes natural lighting. The typography is integrated into the image with a clean, legible font. # Hooks Headline: Find out what ~~gutter~~ cleaning costs now. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a close-up view of a gutter filled with leaves and debris. The intention is to highlight the problem that the gutter cleaning service solves, conveying the perspective of a homeowner or property manager experiencing clogged gutters. - The image is paired with text that asks the viewer to "Find out what gutter cleaning costs now." This is an invitation to learn more about the pricing and availability of the service, from the perspective of the brand.

# Ad summary Ad for A/C installation with price range shown, and a call to action to find your price. # Brand positioning The brand is not explicitly mentioned, but it is implied to be a service provider specializing in A/C installation. The ad promotes itself as a solution for those needing A/C installation. The pricing information suggests a focus on transparency and helping customers find affordable installation options. # Product The ad promotes A/C installation services. It provides a normal price range of $3,905 - $8,029, giving potential customers an idea of the potential cost. The ad invites customers to "Find your price", indicating a personalized pricing approach. The date on the ad suggests that the pricing data is based on recent national data. # Visual style The ad has a clean and straightforward visual style, combining a realistic image with clear and concise text. The production quality appears polished, with professional photography and clean typography. The color palette is simple, primarily using white, red, and black, which contributes to a modern and uncluttered look. This style likely aims to convey trustworthiness and ease of understanding for the viewer. # Hooks Headline: A/C Installation # Call to action Find your price # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a real-life image of an A/C unit being serviced. The intention is to establish a visual context and immediately convey the service being offered, from a real-world perspective. - The ad transitions to the brand’s message. The brand tells the viewer the type of service offered: A/C Installation. This helps to clarify exactly what service is being offered. - The ad shows the range of prices for the service installation, from the brand's perspective. The purpose is to provide price transparency and give potential customers an idea of the cost. - The ad ends with a call to action to “Find your price” from the brand’s point of view. This prompt encourages the user to engage with the service and start the process of getting a personalized quote.

# Ad summary This ad highlights the everyday struggle of cleaning windows, emphasizing the difficulty of reaching exterior surfaces. The ad uses humor to convey the pain point, and presents hiring a professional through Angi as the convenient solution. # Brand positioning Angi is presented as a service that connects homeowners with qualified professionals for various home maintenance and improvement tasks. The brand positions itself as a solution to the common problem of finding reliable and skilled workers for projects that homeowners may not have the time, skills, or physical capacity to handle themselves. The brand's tone is practical and convenient, promoting the ease of hiring a pro through the Angi platform instead of struggling with tasks, that may be dangerous or difficult to complete. Angi aims to occupy a space in the consumer's mind as a reliable and efficient resource for finding home service professionals, while minimizing the need to do it yourself. # Product Angi is a service that connects homeowners with local professionals for home projects. The ad implies that through Angi, users can hire someone to complete tasks that the user is unable or unwilling to do themselves, such as cleaning windows. By using Angi, homeowners can avoid the hassle and physical challenges of tackling these projects on their own. The service provides a means to easily find and hire pros without needing to be a contortionist. # Visual style The ad has a UGC feel, with simple camera work and editing, giving it an authentic and relatable tone. The quick cuts match the speaker's pace, and the bright, natural lighting adds to the everyday feel. The editing style and music create a lighthearted and humorous mood. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Stop putting off that project. Check out pros on Angi. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the creator stating that her windows are dirty, lamenting the lack of light coming through. - 00:03–00:08 She expresses her intention to clean the windows but questions how she can reach the outside of the window. - 00:08–00:13 The creator humorously declares that she is not a contortionist, then decides to hire a pro on Angi. - 00:13–00:16 The ad ends with the Angi logo and call to action.

# Ad summary This ad uses a close-up shot of a dirty gutter to grab the viewer's attention. The text overlay asks the user to find out the cost of gutter cleaning, suggesting the gutter is in need of cleaning. # Brand positioning There is no brand mentioned in this ad. The services offered are gutter cleaning services, without information on the company providing them. # Product The product shown in the ad is a service to clean gutters. The ad implies the viewer's gutters might need to be cleaned and invites them to find out what the cost of the service is. # Visual style The ad has a real-life, raw aesthetic with visible dirt and natural textures. There's a slight angle and the shot is close up, adding a sense of authenticity. The color palette is natural, with the beige siding, dark roof, and greenery creating a realistic, unfiltered look. Overall, it aims for an immediate, unpolished feel. # Hooks Headline: Find out what gutter cleaning costs now. 🏡💸 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a close up view of a gutter that needs cleaning, in order to catch the audience's attention. The perspective is from the brand/service provider. - The ad asks the audience to find out what gutter cleaning costs, positioning the gutter cleaning service as something that the viewer might be needing and potentially worth looking into. The perspective is from the brand/service provider.

# Ad summary This ad is asking if the viewer knows how much it costs to install an A/C unit. # Brand positioning There is no brand mentioned or implied in this ad. The ad is simply asking a question about the cost of A/C installation. # Product This ad is about A/C installation. The ad highlights the unit, shown in the image, which is used to cool and circulate air in a home or building. The unit sits outside of the home and is supported by a gray concrete slab. The ad seeks to provide consumers information and knowledge related to the overall cost and process of installing this unit. # Visual style This image is a real-life photo taken during the day. The quality is clear but also has a generic or standard feel like a photo on anyone's phone. The photo is brightly lit and the colors are realistic. # Hooks Headline: Find out what A/C installation costs now. 🏡💸 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand perspective, the ad seeks to spark the viewer's interest by asking a question about A/C installation costs, aiming to draw them in for more information.

# Ad summary This ad highlights the problem of clogged gutters filled with leaves and debris, then prompts the viewer to find out the costs of cleaning them. # Brand positioning There is no explicit mention of any brand in this ad. The ad implicitly focuses on providing a practical service (gutter cleaning) and positions itself as a resource for homeowners dealing with property maintenance issues. The absence of a defined brand allows the ad to appeal to a broad audience seeking immediate solutions to their home maintenance problems. The ad aims to be functional and direct, avoiding emotional appeals or lifestyle branding. # Product This ad does not explicitly feature a product but implies a gutter cleaning service. The service addresses the issue of clogged gutters filled with leaves and debris, which can lead to potential damage and maintenance issues for homeowners. The ad does not provide specific details about the service but serves as an entry point for users to inquire about the costs and potentially book a cleaning service. The ad's primary goal is to highlight the problem and then address the purchase barrier of cleaning costs by immediately offering this information. # Visual style The ad features a raw, unfiltered aesthetic. It appears to be shot in natural lighting with minimal editing, giving it a candid and relatable feel. The composition focuses on a close-up view of a common problem (clogged gutters), enhancing its scannability on a busy social media feed. The typography is simple and straightforward, ensuring the message is clear and easy to read. # Hooks Headline: Find out what gutter cleaning costs now. 🏠💸 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up view of a gutter overflowing with leaves and debris. The intention is to visually highlight the problem of clogged gutters, immediately capturing the viewer's attention with a common home maintenance issue. The audience experiences this from the perspective of someone inspecting or encountering a clogged gutter, setting the stage for a potential solution. - Text appears over the image, prompting the viewer to "Find out what gutter cleaning costs now." This message intends to pique the viewer's curiosity and encourage them to take action. The perspective shifts to that of a service provider offering a solution to the problem shown, suggesting that cost information is readily available. This progresses the narrative by introducing a clear call to action related to the visible problem.

# Ad summary This ad aims to showcase the cost of deep house cleaning services. It features a person cleaning a counter in a house, using conversational messaging bubbles to pique user interest and drive click-throughs for users looking to understand house cleaning costs. # Brand positioning The brand is presented as a solution for people who need help with house cleaning. It aims to simplify the process of finding and potentially booking cleaning services. The brand positions itself as a provider of clarity on the cost of house cleaning, which suggests a focus on transparency and value. It seems to target those who are either too busy to clean themselves or prefer to outsource the task, aligning with a lifestyle that values convenience and possibly a higher standard of cleanliness. The brand seeks to fill a space in the market by focusing on providing information and access to house cleaning services, potentially pushing against norms where consumers might struggle to find reliable pricing or services. # Product The product being advertised is access to information about the cost of deep house cleaning services. The ad implies that by clicking the "SEE COSTS" CTA, users can find out how much deep house cleaning should cost. This service targets individuals looking for professional house cleaning, particularly deep cleaning, and aims to address the barrier of uncertainty around pricing. By providing cost insights, the product aims to help potential customers make informed decisions and find services that fit their budget. The ad emphasizes the informational aspect, positioning the brand as a resource rather than directly showcasing cleaning products or tools. # Visual style The ad features a realistic, naturalistic style, giving it a practical and relatable feel. The image quality is high, suggesting a professional photoshoot rather than user-generated content, yet the setting is an ordinary home. The lighting is bright and even, creating a clean and inviting atmosphere. The absence of filters or stylized editing lends authenticity. The typography is integrated within conversational bubbles, mimicking a text message format. This blend of professional quality and approachable presentation aims to capture attention in-feed while conveying reliability and clarity. # Hooks Headline: Need help with house cleaning? # Benefits - [object Object] # Call to action SEE COSTS # Point of view - [object Object] # Storyline - The ad opens with the question "Need help with house cleaning?" The brand is positioning itself as an immediate solution provider to the viewer's potential cleaning needs. The intention is to grab the attention of those who are contemplating hiring a cleaning service. - The ad continues with "Here's what deep house cleaning should cost💰". This statement is made from the perspective of the brand, promising to offer insight into the pricing of deep house cleaning services. This serves to further intrigue the viewer by suggesting they can gain valuable information about what they should expect to pay. - The ad ends with a call to action "SEE COSTS". This is presented from the brand's perspective, inviting the viewer to click through and learn more about the cost of house cleaning services. It directly prompts the viewer to engage and take the next step in potentially finding a cleaning service.

# Ad summary This ad is for gutter cleaning costs. # Brand positioning There is no brand explicitly presented in the ad. The ad focuses solely on the service of gutter cleaning, without promoting any particular company or provider. The lack of branding keeps the message broad and accessible, appealing to anyone seeking this type of maintenance, regardless of their provider preferences. # Product The ad focuses on the home maintenance service of gutter cleaning, a service used to remove debris, leaves, and obstructions from gutters. The ad addresses the common barrier of cost by inviting users to "Find out what gutter cleaning costs now." to drive engagement. # Visual style The ad uses a practical, real-world visual style, depicting a common household maintenance issue. The photography is realistic, without any obvious filters or heavy editing. The simple composition and clear messaging prioritize direct communication and clarity. # Hooks Headline: Find out what gutter cleaning costs now. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image shows a gutter filled with leaves, illustrating the problem of clogged gutters. This is from a homeowner's perspective to highlight the issue that the ad is addressing. - The text overlay invites viewers to "Find out what gutter cleaning costs now." This is from the perspective of a company that is likely offering gutter cleaning services and is inviting viewers to learn more about the pricing. The ad is trying to engage potential customers by addressing a common concern.

# Ad summary The ad highlights the importance of cleaning gutters and prompts viewers to find out the costs associated with gutter cleaning. # Brand positioning There is no brand information in the ad. # Product The product is not the focus of this advertisement. Instead, the focus is on the service of cleaning gutters. Gutter cleaning involves removing debris, leaves, and dirt that accumulate in the gutters of a house, preventing water from flowing correctly. A need for this service is shown and the user is prompted to find out what gutter cleaning costs. # Visual style The ad uses a real-life, eye-level shot of a home's gutter. The image transitions to a solid color block at the bottom, where text is placed. The color is bright, making the overall style modern and eye-catching. # Hooks Headline: Find out what gutter cleaning costs now. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a house's gutter filled with debris. The message is that gutters need to be cleaned, and the audience experiences it from the brand's point of view, as a service provider. - The ad encourages users to find out what gutter cleaning costs now. The goal is to drive engagement and potential leads, shown from the brand's perspective.

# Ad summary This ad by Angi provides a cost estimate for gutter cleaning, based on national data. # Brand positioning Angi is presented as a helpful service that provides cost guides for various home services. The brand's positioning seems to be functional, offering practical assistance to homeowners looking to budget for home maintenance and repairs. Angi's presence in the ad aims to occupy the consumer's mind as a go-to resource for pricing information and connecting with service professionals, emphasizing simplicity and data-driven estimates. The brand's values likely align with transparency, reliability, and empowering customers with the knowledge they need to make informed decisions about home services, which push against category norms of hidden pricing and untrustworthy contractors. # Product The featured product is a cost guide for gutter cleaning services, designed to inform homeowners about the typical expenses associated with this type of maintenance. The guide provides a normal price range of $119-$234, giving potential customers an idea of what they might expect to pay. The product works by using national data, updated on 2/14/25, to provide an estimated cost. The ad addresses the purchase barrier of not knowing how much gutter cleaning should cost and provides a feature that allows users to "Find your price" reinforcing the idea that the guide is designed to help customers budget effectively and find a service provider within their price range. # Visual style The ad employs a clean and informative visual style. The production quality appears polished, with clear typography and a straightforward layout. A grid layout is implemented to organize the information hierarchically. The image treatment involves clear lighting and simple color blocking to maintain focus. The typography is large and bold, and the ad contrasts with native platform styles by presenting a structured, informational layout rather than a user-generated aesthetic. # Hooks Headline: Gutter Cleaning Cost Guide # Benefits - [object Object] # Features - [object Object] # Call to action Find your price # Point of view - [object Object] - [object Object] # Storyline - The ad starts by immediately grabbing attention with the words 'Gutter Cleaning Cost Guide' which tells the audience the ad will give them a tool to understand the cost of gutter cleaning. This is from the brand's perspective. - Next, the ad follows up by stating the normal price range of $119-$234. This gives the user a reference point and furthers the brand's intention of delivering on the promise of a cost guide. - The ad then prompts the user to 'Find your price' in order to generate their own estimate. This is from the brand's perspective, as it is driving the narrative and guiding the user through its services. - Finally, the ad ends with a picture of a person cleaning gutters, to further illustrate the type of service they are referencing.

# Ad summary This ad uses the problem and solution ad format by asking if you know how much painting should cost you right now and implying that you don't. The picture is of a man painting the top of a wall or ceiling with a paint roller. # Brand positioning There is no brand present in this ad, and the ad focuses on whether or not the customer knows the right price for having a painter in their home. # Product There is no specific product being advertised. The ad is implying that the viewer may be overpaying or does not know how much it should cost them for a painting job in their home. It features a person painting a wall or ceiling using an extension pole and a paint roller. # Visual style The overall visual style is set up to look like an in-feed post with an image and overlaid text. It has a very DIY feel as if it was shot on a phone. # Hooks Headline: Here's what painting should cost you right now. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with an image of a man painting a wall and then asks the customer if they know what painting should cost them right now, giving the perspective that most customers do not know how much this would cost.