How 900.care Advertises on Meta

# Ad summary This ad promotes a package containing one month's worth of various 900.care personal care products, including toothpaste, shower gel, shampoo, hand soap, and deodorant, all for a special promotional price of €9.99. The ad emphasizes the eco-friendly aspect of the products by highlighting that each comes with a reusable container. # Brand positioning 900.care positions itself as an eco-conscious and value-driven brand, offering everyday personal care products in sustainable formats. The brand seems geared towards consumers looking to reduce waste through reusable containers. By focusing on affordability and eco-friendliness, 900.care appeals to budget-conscious and environmentally aware consumers who want practical and sustainable alternatives to traditional personal care items. # Product The ad showcases a bundle of 900.care personal care products, each designed to last for one month. Included in the package are toothpaste tablets, shower gel, shampoo, hand soap, and deodorant. Each product is paired with a reusable container (flacon or bouteille), highlighting the brand's commitment to sustainability and reducing waste. The offer specifically targets customers looking for trial sizes or an introductory package of the brand's core products. The ad removes the purchase barrier by offering all products at a discounted rate of €9.99, compared to the original total price of €39.10, making it an affordable way to try a range of sustainable products. # Visual style The ad uses a clean and minimalist aesthetic with a focus on product visibility and clear pricing. The products are neatly arranged in a bright yellow box, set against a white background. The text is bold and easy to read, and the color palette is simple, using the brand's colors and to keep the focus on the products and the offer. The visual style is designed to be straightforward and informative, quickly communicating the value proposition to the viewer. # Hooks Headline: Valable seulement en mai # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Commander l'offre d'essai # Point of view - [object Object] # Storyline - The ad begins by highlighting the limited-time availability of the offer, framing it as 'Valable seulement en mai,' which translates to 'Valid only in May.' This creates a sense of urgency and encourages immediate action from the viewer, told from the brand's perspective. - Next, the ad lists the individual products included in the bundle—toothpaste, shower gel, shampoo, hand soap, and deodorant—along with the fact that each comes with a reusable container. It also shows the individual price of each product at full price, which builds excitement for the bundled pricing. This is intended to show the savings. The brand is trying to show what the customer will get in the product bundle. - The ad then showcases the total original price and the discounted price of €9.99. The brand is trying to emphasize the savings to the customer. - Finally, the ad ends with a call to action: 'Commander l'offre d'essai,' which translates to 'Order the trial offer.' This prompts the viewer to take the next step and purchase the bundled products, from the brand's perspective.

# Ad summary This ad promotes 900.care brand's refillable personal care products. The ad features a presenter talking about the harmful chemicals found in many mainstream personal care products. She then shares options for people to switch to less harmful products, including the 900.care products that are made with a tablet that you mix with water. The products are reviewed favorably as being affordable and effective. # Brand positioning 900.care is presented as an affordable alternative to mainstream brands that contain potentially harmful chemicals. The brand champions itself as a source for sustainable personal care products. The ad shows the brand is trying to position itself as the brand to trust for personal care products that you can feel good about using. # Product 900.care offers a range of refillable personal care products, including gel douche (shower gel), shampoo, gel mains (hand soap), deodorant, and toothpaste tablets. The products feature a tablet that you mix with water at home to create the product. These products are described as being free of controversial substances. They are rated "A" by UFC que choisir and "excellent" on Yuka. The essential kit includes gel douche, shampoo, gel mains, deodorant, and dentifrice en pastille and costs €9.99. # Visual style The ad has a hybrid style with the presenter speaking directly to the camera in a casual, UGC-style format. The ad also uses overlays and product demos to look more polished and informational. The editing uses quick cuts and transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Le kit essentiel avec gel douche, shampooing, gel mains, déodorant et dentifrice en pastille coûte seulement 9,99 € sur le site de 900.care. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the presenter telling the viewer to stop scrolling. - 00:01–00:10 00:01–00:10 The presenter claims that bathroom products can be potentially carcinogenic and that shampoo, gel douche, and toothpaste may contain these substances. The message is delivered from the perspective of an authority figure and uses scare tactics to get the viewer's attention. - 00:10–00:13 00:10–00:13 The presenter states that these substances perturb one's hormonal system and pollute one's organism. This continues the scare tactics to get the viewer's attention. - 00:13–00:19 00:13–00:19 The presenter states that the government wants to assouplir (soften/make more flexible) the rules concerning toxic substances in cosmetics. This message is delivered with the intent of causing outrage. - 00:19–00:22 00:19–00:22 The presenter shares that if one wants to consume products that aren't toxic, it's up to the consumer to be careful. This gives the viewer a sense of personal responsibility to find a solution. - 00:22–00:24 00:22–00:24 The presenter states that it is up to the consumer to decipher product labels. This is delivered as a commentary on the difficulties consumers face when trying to make safe decisions. - 00:24–00:28 00:24–00:28 The presenter states that while consumers decipher product labels, the lobby du gel douche (shower gel lobby) is lining their pockets and poisoning consumers. This is said with outrage and is delivered from the perspective of someone against "the man." - 00:28–00:35 00:28–00:35 The presenter tells the viewer that there is some good news in that five days are sufficient to drastically eliminate the concentration of toxic products in one's organism. The message is intended to reassure the viewer. - 00:35–00:37 00:35–00:37 The presenter asks the viewer with what to replace all of these harmful products. This is a transition into showing the viewer the alternative. - 00:37–00:47 00:37–00:47 The presenter shares three replacement options: les produits solides (solid products), produits bio (organic products), and 900.care products. It's stated that solid products don't appeal to everyone, and organic products aren't always affordable. The ad then focuses on the 900.care product. - 00:47–00:54 00:47–00:54 The presenter shares that the 900.care products create une vraie texture de gel douche (a real shower gel texture), un shampooing qui mousse (a shampoo that foams), and un déo super efficace (a super effective deodorant). This implies that the 900.care products are effective. - 00:54–00:57 00:54–00:57 The presenter claims that the 900.care products are sans substance controversée (without controversial substances), noté (rated) "A" par UFC que choisir, and excellent sur Yuka (excellent on Yuka). - 00:57–00:59 00:57–00:59 The presenter notes that the 900.care products are au même prix que tes anciens produits (the same price as your old products). - 00:59–01:07 00:59–01:07 The presenter shares that le kit essentiel (the essential kit), which includes gel douche, shampoo, gel mains, déodorant, and dentifrice en pastille (toothpaste tablets), coûte seulement (costs only) €9.99 sur le site de 900.care (on the 900.care website). This functions as a call to action and directs the viewer to the website. - 01:07–01:10 01:07–01:10 The ad ends with the presenter saying that si tu veux prendre soin de ta santé, tu sais ce qui te reste à faire (if you want to take care of your health, you know what you have to do).

# Ad summary An ad showcasing a kit of various hygiene and body care products, highlighting a discount price. # Brand positioning The brand presents itself as a provider of essential hygiene and body care products, positioning itself in the health and personal care market. The brand presents its range of product options through a sample kit, implying a focus on product choice for customers who want to discover their preferences. The brand uses a bright color palette and simple imagery, suggesting a modern and accessible aesthetic. # Product The advertised product is a sample kit containing multiple hygiene and body care products. The kit includes a bottle of shampoo (on-package label text) and body wash (on-package label text), along with a container of toothpaste tablets (on-package label text) labeled as "Dentifrice en pastille" (on-package label text), a deodorant wipe (on-package label text) labeled as "Déodorant lingettes" (on-package label text), and a fragrance sample (on-package label text) labeled as "parfum amande" (on-package label text). The kit aims to provide a comprehensive introduction to the brand's product range, addressing the potential purchase barrier of uncertainty by allowing customers to try various items at a reduced price. # Visual style The ad features a clean, minimalist design with a bright color palette. The products are neatly arranged in a yellow box against a plain white background, creating a visually appealing and uncluttered presentation. The overall aesthetic is modern and approachable. # Hooks Headline: Valable seulement en mai # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Commander l'offre d'essai # Point of view - [object Object] # Storyline - The ad opens with a seasonal validity callout to create urgency and scarcity. The brand is communicating the availability of the offer. - The ad highlights the discounted price of 9,99€ to emphasize affordability. The brand highlights the savings. - A collection of product samples are displayed together. The brand showcases the content of the kit. - A call to action is prompted to encourage the user to purchase the offer. The brand tries to make the sale.

# Ad summary This ad promotes 900.care's five refillable products for 9.99€. The ad opens with the creator placing a handful of shower gel refills into a clear container. They open one packet to show the dry contents, which they empty into a reusable bottle. The creator adds water and then closes the bottle. Next the creator is shown putting toothpaste tablets and deodorant refills in containers. The ad ends with all five products on display and a shot of the brand's website. # Brand positioning 900.care is presented as an eco-conscious brand that emphasizes sustainability through its refillable product system, reducing waste and promoting environmental responsibility. The brand aims to redefine personal care by offering innovative, eco-friendly solutions that are both effective and convenient. They push against traditional norms by minimizing single-use packaging and encouraging a circular economy. The brand positioning is both functional, offering practical and effective personal care products, and emotional, appealing to consumers who value environmental stewardship and want to make a positive impact through their purchasing choices. # Product 900.care offers a range of refillable personal care products designed to reduce waste and promote sustainability. The products come in small, concentrated refill packets that can be mixed with water in reusable bottles. The ad features refillable shower gel, toothpaste tablets, and deodorant, as well as other items. The refill packets are compact and easy to store, addressing the purchase barrier of bulky, single-use containers. The products are designed for eco-conscious consumers who want to reduce their environmental footprint without sacrificing convenience or quality. The ad highlights the ease of use and the brand's commitment to providing effective and environmentally friendly personal care solutions. # Visual style The ad has a clean and minimalist aesthetic, with bright, diffused lighting and a focus on product demonstration. The editing style features quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is polished, giving the ad a professional feel. The visual motif is the consistent use of pastel colors and clean backgrounds to highlight the products and their eco-friendly nature. The pacing is quick, with approximately 20 cuts per minute, maintaining a consistent rhythm throughout the ad. The cuts are timed to coincide with product actions, creating a sense of audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a hand placing several small, green packets labeled "eco-recharge" into a clear plastic container. This shows how the refills are stored, immediately establishing the refillable nature of the product. - 00:04–00:15 00:04–00:15: The scene transitions to a hand opening a green packet labeled "Gel douche à éco-recharger hydratant." The contents of the packet are shown being emptied into a clear blue reusable bottle. This demonstrates how the refill system works, showing the product being prepared for use. - 00:11–00:15 00:11–00:15: Water is poured into the reusable bottle. The blue cap is screwed on, and the bottle is shaken. This illustrates the simple steps required to reconstitute the product, emphasizing convenience. - 00:16–00:23 00:16–00:23: The scene cuts back to the container which now contains the eco-recharge packet for "Dentifrice en pastille" and "Déodorant à éco-recharger parfum hibiscus." The container is set on a shelf next to another identical container full of green shower gel packets, demonstrating a streamlined storage system. - 00:24–00:35 00:24–00:35: A packet of "Dentifrice en pastille" is torn open and poured into a blue container. The lid is screwed on, and the container is shaken. This shows the preparation of another refillable product, reinforcing the brand's refill system. - 00:35–00:38 00:35–00:38: The ad concludes with an array of the brand's products, including shower gel, hand soap, shampoo, toothpaste tablets, deodorant, and face moisturizer. Text overlay states "5 produits rechargeables pour seulement 9,99€." This highlights the affordability and range of the brand's offerings. - 00:39–00:42 00:39–00:42: A Google search bar appears with "900.care" typed in. The resulting search page and the brand's website are displayed, featuring a yellow box full of products. Text overlay states "ça se passe juste ici ☝️" and "Je crée mon pack | 14,13€ 9,99€." This serves as a clear call to action, directing viewers to the brand's website.

# Ad summary The ad presents 900.care as a sustainable and health-conscious alternative to conventional bathroom products, highlighting the potential harm of toxic ingredients and advocating for consumer awareness and eco-friendly choices. # Brand positioning 900.care is presented as a brand challenging the norm of potentially harmful ingredients in everyday bathroom products, positioning itself as a healthier, more sustainable alternative. The brand aligns with a lifestyle that values environmental consciousness and personal well-being, aiming to occupy a space in the consumer's mind as a provider of safe, effective, and eco-friendly personal care products. The brand pushes against the lack of transparency and potential harm associated with traditional cosmetics and personal care brands, and promotes functional, eco-friendly, and healthy products. # Product The ad features 900.care's range of dissolvable personal care products, which include gel douche (shower gel), shampoo, gel mains (hand wash), deodorant, and dentifrice en pastille (toothpaste tablets). These products are designed as eco-friendly alternatives to traditional bathroom essentials. The dentifrice comes in tablet form, while the other products are in stick form. Each of these products dissolves in water. The ad highlights that these products provide the same results as their conventional counterparts: the gel douche has the same texture, the shampoo foams, and the deodorant is effective—all without controversial ingredients. The products are presented as a solution for consumers seeking to avoid toxic substances without compromising on quality or performance. The ad addresses the barrier of cost by stating that the essential kit is priced similarly to conventional products and highlights social proof by showing the products receive positive ratings. # Visual style The ad features a blend of UGC and commercial elements. It has a casual, approachable aesthetic, with the creator speaking directly to the camera in a natural setting. Quick cuts are used to maintain a fast pace and keep the viewer engaged. The visuals are clean and bright, with pops of color from product packaging and occasional graphic overlays to emphasize key points. The production quality is good, with clear audio and visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action si tu veux prendre soin de ta santé, tu sais ce qui te reste à faire # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of purple liquid being poured over an arm, suggesting pollution, and introduces the concern that everyday bathroom products like shampoo are harmful. - 00:02–00:06 00:02–00:06 The creator states that ordinary bathroom products like shampoo, shower gel, or even toothpaste contain carcinogenic substances. - 00:06–00:09 00:06–00:09 The creator gives specific examples of cancer-causing chemicals that are added to popular products, such as phenol, phthalate, or ether de glycol. - 00:09–00:12 00:09–00:12 The creator explains that these chemicals perturb the hormonal system and pollute the entire organism, conveying the serious health risks involved with them. - 00:12–00:17 00:12–00:17 The creator states that governments and political parties are trying to make cosmetic regulations less strict when it comes to substances in cosmetics. - 00:18–00:26 00:18–00:26 The creator speaks to the audience and states that consumers must be more aware of products and product ingredients, as large companies are making money hand-over-fist as they poison the population. - 00:27–00:33 00:27–00:33 A good solution to the problem is introduced: it only takes five days to drastically reduce toxic products in the organism. - 00:34–00:37 00:34–00:37 The creator then asks how to replace old products, and suggests solid products. - 00:37–00:42 00:37–00:42 The ad displays multiple shelves of organic products, but the creator states that they are not always affordable. - 00:42–00:46 00:42–00:46 The creator displays multiple products from the 900.care brand and highlights that they are a great alternative to the aforementioned products. - 00:47–00:51 00:47–00:51 The products are displayed in action, highlighting the product efficacy and how they are a great alternative to the other options on the market. - 00:52–00:57 00:52–00:57 The creator highlights the various qualities of the product, showing that they contain no controversial substances, that the UFC consumer organization gave it an 'A' rating, and Yuka gave it an 'excellent' rating. - 00:57–01:07 00:57–01:07 The creator states that the 900.care starter kit, which includes gel douche, shampoo, hand gel, deodorant, and toothpaste tablets, is only 9,99€. - 01:07–01:08 01:07–01:08 The creator says to take care of one's health and that the viewers know what to do, prompting the audience to research and buy.

# Ad summary This ad promotes a 900.care dissolvable shower gel. The ad shows that the shower gel is eco-friendly, made in France, and has a good rating. The ad uses a customer-generated style format. # Brand positioning The brand 900.care aims to occupy the space of eco-friendly and naturally made bath and body products. The brand promotes an eco-friendly lifestyle. The brand pushes against the amount of packaging that is used for normal bath and body products. The brand seems to take a functional position as it addresses the environmental concerns that customers may have. # Product The product is a dissolvable shower gel from 900.care. The product comes with two sticks of ingredients that are meant to be put into a reusable bottle with tap water. The shower gel formula is naturally made and is produced in France. The brand touts the shower gel as having a 93/100 rating on Yuka. # Visual style The ad has a casual and user-generated content (UGC) feel. The editing style includes quick cuts. The visuals and text are synced with the music. The production quality feels raw and unfiltered, like a social media post. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je crée mon pack # Point of view - [object Object] # Storyline - 00:00–00:06 A retail announcement is made that the 900.care shower gel eco-recharge is available. - 00:06–00:08 The announcer transitions from the public announcement to state that the ingredients come in two sticks. - 00:08–00:10 The sticks are placed in a reusable bottle with tap water. - 00:10–00:12 The announcer transitions from the product in the bottle to mention the ingredients are naturally made. - 00:12–00:15 The announcer says the product is made in France and has an excellent rating on Yuka. - 00:15–00:16 The announcer transitions to someone saying "Mortel!" - 00:16–00:18 The user searches for the product on google. - 00:18–00:20 The user finds the brand's website. - 00:20–00:22 The user clicks on a button to create their pack.

# Ad summary This ad, presented as a POV video, promotes 900.care's eco-friendly shower gel. It highlights the product's natural ingredients, French manufacturing, and positive rating on the Yuka app. The ad shows how to use the product, emphasizing its eco-friendly nature and natural ingredients. # Brand positioning 900.care is presented as an eco-conscious and sustainable brand. The emphasis on "eco-recharge," natural ingredients, and French manufacturing positions it as a premium, environmentally friendly choice. The brand aims to occupy the space of responsible personal care, appealing to consumers who value sustainability and natural products. It promotes a lifestyle that values environmental consciousness and high-quality, ethically made products. The brand seems to push against the norms of traditional, less eco-friendly personal care brands and aligns with the emotional values of environmental responsibility and trust. # Product The advertised product is 900.care's eco-recharge shower gel. It consists of two ingredient sticks that dissolve in tap water within a reusable bottle. The shower gel's formula is described as being of natural origin and manufactured in France. A key selling point highlighted in the ad is its eco-friendly nature, appealing to environmentally conscious consumers. It is presented as an innovative and sustainable alternative to traditional shower gels, addressing the purchase barrier of environmental impact. # Visual style The ad uses a casual, UGC-style aesthetic with a mix of selfie-style shots and direct product demonstrations. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality has a hybrid feel, combining a polished commercial look with the raw authenticity of user-generated content. The visual motifs include the frequent use of POV shots and close-ups of the product. The pacing is relatively fast, with approximately 10 cuts per minute, maintaining a consistent rhythm throughout the ad. The text and product actions are sometimes synced to the voiceover, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je crée mon pack | 14,13€ 9,99€ # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a POV shot, immediately setting the stage for a unique perspective. - 00:01–00:06 00:01–00:06 A voiceover announces the availability of 900.care eco-recharge shower gel in the shower gel aisle. This informs the viewer of the product's location and availability. - 00:07–00:10 00:07–00:10 The ad transitions to a visual demonstration of the product: two ingredient sticks are shown being placed in a reusable bottle, followed by the addition of tap water. This illustrates how the product works and its ease of use. - 00:11–00:15 00:11–00:15 Further product details are provided, highlighting that the formula is of natural origin, made in France, and has an excellent rating on the Yuka app. This builds trust and credibility by showcasing the product's quality and eco-friendliness. - 00:16–00:16 00:16–00:16 The ad transitions to a guy saying "Mortal" as an endorsement after talking about the Yuka rating. - 00:17–00:22 00:17–00:22 Finally, the ad shows a Google search for the brand and displays the website, complete with a CTA button to create a pack, providing a clear path for the viewer to purchase the product.

# Ad summary A woman explains that many cosmetic products contain potentially carcinogenic substances that can disrupt your hormonal system, and recommends 900.care products as a healthier alternative. She shows that it is possible to replace toxic products with solid and bio alternatives, and she ends up by recommending the 900.care products. # Brand positioning 900.care is presented as a brand that addresses a growing concern about the presence of carcinogenic substances in everyday personal care products. The brand is positioned as a solution for health-conscious consumers who want to avoid toxic chemicals without compromising on effectiveness or affordability. It challenges the practices of large cosmetic companies (the "lobby of gel douche") by offering products without controversial substances. # Product 900.care offers a range of personal care products designed to be free of harmful substances. The product is available as easy-to-dissolve tablets or sticks that can be mixed with water. This includes gel douche, shampoo, hand wash, deodorant, and toothpaste tablets. They provide a real gel douche texture and efficient cleaning power, and are rated highly on environmental and health assessments (A by UFC que choisir and "excellent" on Yuka). The key selling point is that you can have toxic-free personal care at the same price as the old products. # Visual style The ad combines UGC style with polished commercial elements. It features natural lighting, simple backgrounds, and conversational tone. The editing includes quick cuts to show different scenes and products. The overall aesthetic feels authentic, aligning with current social media trends. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Si tu veux prendre soin de ta santé, tu sais ce qui te reste à faire. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman introduces the topic of carcinogenic substances in cosmetic products, highlighting that up to 85% of bathroom products contain potentially carcinogenic substances, in order to demonstrate the problem and to capture the viewer's attention. - 00:03–00:13 00:03–00:13 Woman warns about the potential harm of these substances, emphasizing that they disrupt your hormonal system and pollute the body. This builds on the initial problem and raises the stakes to motivate viewers to seek a solution. - 00:13–00:19 00:13–00:19 Woman reveals the government intends to relax regulations regarding toxic substances in cosmetics, reinforcing the idea that consumers must take responsibility. The perspective is that this is government malfeasance and the intention is to alarm the viewer and emphasize the importance of individual action. - 00:19–00:28 00:19–00:28 The woman underscores the need for consumers to scrutinize product labels while big corporations (represented by an older man counting cash) profit from poisoning consumers. This is designed to shift the perspective towards the consumer by making them feel a sense of injustice, which increases the need for a solution. - 00:28–00:35 00:28–00:35 Woman points out that the good news is that it only takes 5 days to drastically reduce the concentration of toxic products in your body, introducing hope and suggesting that change is achievable. The perspective is optimistic, and provides a reason for the viewer to remain engaged. - 00:35–00:45 00:35–00:45 The woman asks how to replace these toxic products and then begins to introduce several solutions: solid products, bio products, and 900.care. This acknowledges the question in the viewer's mind and sets the stage for showcasing product alternatives. - 00:45–00:54 00:45–00:54 Woman explains how 900.care products work and demonstrates the final texture and efficiency of the 900.care product. The perspective is meant to be instructional in order to demonstrate the 900.care product as the solution. - 00:54–00:59 00:54–00:59 Woman highlights 900.care’s ratings by reputable organizations like UFC que choisir and Yuka, and stresses that it is at the same price as previous products. The perspective is credible, aiming to reassure viewers about the products’ quality and value. - 00:59–01:08 00:59–01:08 Woman shows the essential kit that includes all 900.care products, and highlights that they are only 9.99€ on the 900.care site. The perspective is promotional, with the goal of encouraging the viewer to take immediate action. - 01:08–01:10 01:08–01:10 Woman gives the explicit CTA that if you want to take care of your health, you know what to do, prompting immediate action. The perspective is conclusive and directive to ensure the message lands clearly.

# Ad summary This ad features two people shopping in a store. One person is looking for the shower gel, but he needs the gel douche without water. The other person knows what the product is and takes him to the product. It is called 900.care and is a kit with two sticks of ingredients that you put into the bottle with water. It costs the same price as a classic shower gel and is also rated excellent on Yuka. It also foams well, is super healthy and you can keep the bottle for life. On the website, there is also a pack with the 5 bestsellers for only €9.99. # Brand positioning 900.care is presented as an innovative and environmentally conscious brand that challenges the norm of water-based shower gels. The brand positions itself as a provider of concentrated, waterless shower gel solutions. The ad promotes a sustainable approach by offering a product that contains only the essential ingredients, eliminating the need for water in the packaging and transportation. The brand aims to appeal to consumers who are environmentally aware and looking for a more sustainable and efficient alternative to traditional shower gels. It targets those who value simplicity and health with a well-rated product that foams and is healthy. The brand differentiates itself by offering a reusable bottle and refill ingredients, reducing waste and promoting a more eco-friendly lifestyle. # Product The product advertised is a waterless shower gel concentrate from 900.care. It comes in a kit containing two ingredient sticks that are added to a reusable bottle along with tap water. The ad highlights that traditional shower gels are 90% water, while this product offers only the essential ingredients, reducing water waste and environmental impact. The product is designed for consumers who are environmentally conscious and seeking a sustainable alternative to traditional shower gels. It is marketed as easy to use, simply requiring the addition of water to the concentrate sticks in the provided bottle. The ad states the product is "noted excellent on Yuka", implying it is healthy and has good ingredients, it foams well, is super healthy and you can keep the bottle for life. The product aims to overcome barriers related to environmental concerns, unnecessary water content, and the desire for healthier ingredients. # Visual style The ad has a casual, UGC feel due to the handheld camera and natural lighting. The video uses quick cuts to maintain a brisk pace, alternating between store scenes and close-up product shots. The editing style suggests an authentic shopping experience, and the visual motifs include product discovery in-store and simple product use demonstrations. The pacing is consistent with cuts around every 1-2 seconds, timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A person is in a store looking for "le gel douche," or the shower gel. - 00:02–00:06 00:02–00:06: The person is corrected by another person who says, "le gel douche sans eau," or the shower gel without water. The person explains that they just want the ingredients. - 00:06–00:09 00:06–00:09: A close-up of the back of a shower gel bottle shows the ingredients, with AQUA, which is water, circled in yellow. The voiceover says that shower gels are 90% water and only 10% ingredients. - 00:09–00:13 00:09–00:13: The first person says that they only want the ingredients and are not sure if that even exists. - 00:13–00:16 00:13–00:16: The second person says, "ça s'appelle 900.care," or "it's called 900.care," and asks if the first person knows where that is. The first person says they will try to look for it. - 00:16–00:25 00:16–00:25: The second person finds the 900.care product and says, "C'est ça, regardez j'ai trouvé," or "That's it, look, I found it." The first person says, "C'est pas bête hein," or "That's not stupid, huh?" and the second person replies, "C'est c'est vrai que c'est pas bête," or "It's it's true that it's not stupid." The second person says, "En fait, c'est juste deux bâtonnets d'ingrédients," or "In fact, it's just two sticks of ingredients." - 00:26–00:28 00:26–00:28: Close-up shots of a person putting the two sticks of ingredients in a bottle and then filling the bottle up with tap water. - 00:28–00:31 00:28–00:31: The first person says, "et après paf, gel douche," or "and after paf, shower gel." Then he repeats it, "Paf gel douche ok!" - 00:31–00:37 00:31–00:37: The first person asks if it is well rated, and the second person replies that it is noted excellent on Yuka. Close-up shots of a person using the shower gel. The second person says, "ça mousse bien, c'est super sain et le flacon vous le gardez à vie," or "it foams well, it's super healthy, and you keep the bottle for life." - 00:37–00:40 00:37–00:40: The second person says, "Et regardez, ça coûte le même prix que votre gel douche classique en fait," or "And look, it costs the same price as your classic shower gel in fact." - 00:40–00:44 00:40–00:44: The second person says, "Et sur le site internet, il y a un pack avec les 5 best-sellers pour seulement €9.99," or "And on the website, there is a pack with the 5 bestsellers for only €9.99." - 00:44–00:49 00:44–00:49: The first person says, "Bah franchement, j'allais pas acheter ça mais pourquoi pas," or "Well frankly, I wasn't going to buy that but why not," and the second person replies, "Voilà, prenez-le!," or "There, take it!"

# Ad summary A man shops in a store. There is an announcement about 900.care shower gel. He checks out the product and demonstrates how to mix two ingredient sticks with tap water in a reusable bottle. He then searches for the product on Google, navigates to the 900.care website, and clicks the "Create my pack" button. # Brand positioning 900.care is presented as a brand of eco-friendly, naturally derived personal care products. The company emphasizes its commitment to sustainability and reducing waste by offering eco-recharge options and reusable packaging. The brand aligns with a lifestyle of environmental consciousness and responsible consumption, providing consumers with a way to minimize their environmental impact through everyday purchases. The brand pushes against category norms of single-use plastics and synthetic ingredients, positioning itself as a modern, eco-conscious alternative. # Product 900.care offers a dissolvable shower gel made with a natural formula and manufactured in France. The product consists of two ingredient sticks that are mixed with tap water in a reusable bottle. The main selling points are its eco-friendly recharge option, natural ingredients, and French manufacturing, addressing concerns about environmental impact and product quality. It is designed for environmentally conscious consumers looking for a sustainable alternative to traditional shower gels. # Visual style The ad has a casual, UGC style with simple editing and a handheld camera. The production quality feels authentic and approachable, aligning with the tone of a real customer sharing their experience. The pacing is quick, with cuts timed to match voiceover lines and product actions. The video uses visual motifs such as split screens and close-ups to highlight product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je crée mon pack! # Point of view - [object Object] # Storyline - 00:00–00:06 A man is shopping and hears an announcement. - 00:01–00:06 The announcement is about a 900.care eco-recharge shower gel. - 00:06–00:10 A hand is seen mixing the ingredients in a reusable bottle with tap water. - 00:11–00:16 The man shows the product. - 00:16–00:16 The man says 'Mortal'. - 00:17–00:19 The man searches for the product on Google. - 00:19–00:22 The man navigates to the 900.care website and clicks the “Create my pack” button.

# Ad summary This ad promotes 900.care gel douche (shower gel) and offers consumers an eco-friendly product with refillable bottles. The brand offers a solution to the waste caused by traditional bottled shower gels by offering a product with 90% water and only 10% active ingredients in plastic packaging. In contrast, 900.care shower gel offers a reusable bottle and dissolvable packets. # Brand positioning 900.care seeks to occupy a space in the consumer's mind as an eco-conscious brand that prioritizes sustainable practices. The brand values environmental responsibility and appeals to consumers who want to reduce their plastic waste. It challenges the norms of the traditional personal care industry, which often relies heavily on single-use plastic packaging and products with high water content. The brand's positioning is functional, focusing on the simplicity and effectiveness of its refillable system, and also emotional, appealing to consumers who feel a sense of responsibility towards the environment. # Product 900.care offers eco-friendly gel douche (shower gel) with a reusable bottle and dissolvable packets. At first purchase, customers buy the reusable bottle and the first refill. To refill, consumers insert a dissolvable packet into the bottle, add tap water, and shake to create a super gel douche. This method reduces plastic use and environmental impact. The product is for consumers who are environmentally conscious and want to reduce plastic waste in their personal care routine. The product is 'meilleur gel douche' (best shower gel) by 60 million consumers. # Visual style The ad has a hybrid aesthetic, combining polished commercial elements with UGC-style shots. The editing style includes quick cuts and smooth transitions to maintain a consistent pace. The video features many close ups of the product and product interactions, showcasing the product in detail. The pacing remains consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Cliquez sur le lien juste en dessous pour découvrir le magasin le plus proche de chez vous ! (Click on the link below to discover the store closest to you!) # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video opens with a man in front of a map of Reims, France, addressing the inhabitants of Reims to inform them that 900.care gel douches are available in many stores. This sets the context and targets a specific geographic audience. - 00:06–00:12 00:06–00:12 The man transitions to a shot inside a store aisle, holding up a conventional gel douche bottle. He points out that it contains 90% water and 10% active ingredients in disposable plastic. This critiques the standard practice and raises the question: 'ça vous semble absurde?' (does that seem absurd to you?). - 00:13–00:17 00:13–00:17 The man introduces 900.care's eco-recharge gel douche as an alternative, found in your preferred store. The brand is positioned as a direct response to the problem introduced earlier. - 00:18–00:26 00:18–00:26 The ad shows the first purchase including the reusable bottle and refill, explaining that the user simply adds a refill into the bottle and adds tap water to create a super gel douche. This segment illustrates the product's use case and highlights its convenience. - 00:26–00:30 00:26–00:30 The ad shows a magazine clipping showing that the product was elected 'meilleur gel douche par 60 millions de consommateurs' (best shower gel by 60 million consumers). - 00:31–00:32 00:31–00:32 The man explains that customers can simply purchase refills and save money. The brand is positioned as an affordable and sustainable option. - 00:33–00:36 00:33–00:36 Finally, the narrator tells viewers to click the link below to discover the closest store location. This provides a clear next step.

# Ad summary This ad for 900.care features an interview style format, where a person is asked about the cost of body hygiene products. The ad highlights 900.care products as a cost effective alternative, detailing their rechargeable products and essential pack, with a call to action to purchase their products. # Brand positioning 900.care is positioned as a sustainable and cost-effective brand that offers rechargeable personal care products. The brand promotes a lifestyle of environmental consciousness and value, suggesting that consumers can reduce waste and save money without sacrificing quality. By offering personal care essentials in a rechargeable format, 900.care challenges the norm of single-use plastic packaging and positions itself as an eco-friendly alternative to traditional hygiene products. The brand emphasizes both functional and emotional benefits, providing high-quality products while aligning with consumers' values of sustainability and affordability. # Product 900.care offers a range of rechargeable personal care products, including gel douche, shampoo, gel pour les mains, and deodorant. These products come in the form of small pastilles that dissolve in water to create the final product. The brand offers an "essential pack" that includes all the hygiene products with dentifrice en pastilles à croquer, for 9,99€. USPs emphasized in the ad include the cost-effectiveness, quality, and environmental friendliness of the products, and their rechargeability. The ad also mentions that the gel douche is recommended by 60 million consumers, providing social proof. The brand addresses the purchase barrier of initial skepticism by offering a kit essai gel douche for 2,49€, allowing consumers to test the quality of the product at a low cost. # Visual style The ad has a simple, urban, and eco-friendly aesthetic. The use of black and white gives it a timeless feel, while the split-screen format keeps the focus on both the person and the product. The video combines street interview with product demos and website visuals, creating a hybrid feel that is part user testimonial and part polished commercial. Pacing is conversational and relaxed, mirroring the tone of the speaker. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je crée mon kit | 14,13 € 9,99 € # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a person being asked about the cost of body hygiene products, directly addressing a pain point and prompting the audience to consider their own spending on these items. - 00:05–00:11 The person being interviewed expresses agreement, and immediately pivots to highlight the affordability of 900.care's gel douche, priced at 2,49€, while emphasizing its remarkable quality. - 00:11–00:17 The interviewer expresses curiosity and asks about the brand, leading into a description of 900.care as a provider of rechargeable toiletry products. - 00:17–00:28 The interviewee details the process of using 900.care products, explaining how the pastilles are added to water to create classic hygiene products. - 00:28–00:33 The interviewee emphasizes that the products are d'excellente qualité and shares that the gel douche is recommended by 60 million consumers, showcasing the brand's popularity and quality. - 00:33–00:42 The ad emphasizes the accessibility of the brand and that their product is available in your supermarket or aussi sur 900.care, then highlighting the pack essentiel for 9,99€. - 00:42–00:50 The ad closes by listing the products included in the pack essentielle for 9,99€, including shampoo, gel pour les mains, le déodorant, le gel douche, et aussi dentifrice en pastille à croquer, reiterating its value proposition and affordable.

# Ad summary This ad showcases 900.care dissolvable shower gel, highlighting its eco-friendly design and benefits, presented in a casual and engaging style. # Brand positioning 900.care aims to disrupt the traditional body care market by offering sustainable and eco-friendly alternatives to everyday products like shower gel. The brand positions itself as a solution to reduce waste and environmental impact by providing concentrated ingredients in dissolvable stick form, which the consumer mixes with tap water in a reusable bottle. This approach challenges the norm of selling products that are mostly water and packaged in single-use plastic bottles. 900.care aligns with values of environmental consciousness and simplicity, offering a functional and responsible choice for consumers who want to reduce their carbon footprint without compromising on quality or convenience. # Product The advertised product is 900.care dissolvable shower gel. Instead of a traditional bottle of liquid shower gel (which is implied to be mostly water), 900.care provides concentrated ingredients in solid stick form. To use the product, the consumer places the ingredient sticks into the provided reusable bottle, adds tap water, and then has a full bottle of shower gel. The advertised USPs include: reducing waste (by eliminating the need for single-use plastic bottles), eco-friendliness (through concentrated ingredients and reduced shipping weight), and affordability (by costing the same as traditional shower gel). The ad also highlights the product's high rating on the Yuka app, suggesting it is a "super sain" (very healthy/wholesome) option. Purchase barriers addressed include cost (it's the same price as traditional shower gel) and effectiveness (it lathers well). The ad shows that the bottle can be used for a lifetime and on the company's website you can buy a pack of the 5 best-sellers. # Visual style The ad has a UGC-feel, with handheld camera movements and natural lighting. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The cuts and text overlays are timed to the music beats, creating a rhythm that enhances the overall viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Voilà, prenez le! # Point of view - [object Object] # Storyline - 00:00–00:05 A man is in a store looking at body wash. The intent is to set the scene and introduce the topic of shower gel shopping from his perspective. - 00:00–00:07 The man states he can't find shower gel. A woman corrects him, stating "le gel douche sans O", implying that he needs the product being advertised. The intent is to introduce the product as the item he is looking for. - 00:07–00:10 The man questions how much water is in shower gel. The voiceover states that 90% of shower gel is water, and only 10% is ingredients. The intent is to introduce the traditional problem. - 00:10–00:12 The man states that he wants just the ingredients. The intent is to show the solution. - 00:12–00:16 The man says he isn't sure if this product exists. The woman off-screen states the brand is 900.care. The intent is to convey the discovery of the product. - 00:17–00:20 The woman points out the product on the shelf. The intent is to show the product can be found. - 00:21–00:26 The man looks at the product and states "voila". The intent is to show the man's acknowledgement of the product. - 00:26–00:29 A woman is shown preparing the body wash by adding the ingredients to a bottle with tap water. The intent is to show how to use the product. - 00:29–00:32 The man reiterates the product's name. The intent is to further convey the product's selling point. - 00:32–00:38 The woman states the product is rated excellent on Yuka, that it lathers well, is very healthy, and the bottle can be kept for a lifetime. The intent is to show the products benefits. - 00:38–00:45 The woman states the product costs the same as traditional gel, then shows a pack for the 5 best sellers for €9.99 on the website. The intent is to convey value by showing price and a discount offer. - 00:45–00:49 A Google search is performed for the brand and a website is shown. The man states that he wasn't going to buy it, but maybe he will. The intent is to convey persuasion of the product and drive purchase.

# Ad summary The ad shows a male creator in a supermarket looking for shower gel. The creator asks for 'gel douche' but is corrected by a supermarket employee. They clarify that they want shower gel without water ('sans o'). A female shopper introduces the creator to the brand 900.care which is essentially two sticks of ingredients that are added to a bottle with tap water to create shower gel. The creator notes the product’s excellent rating on Yuka and the fact that the user keeps the container forever, reducing waste. A five-piece set of 900.care products can be purchased on their website for €9.99. # Brand positioning 900.care positions itself as an environmentally conscious personal care brand focused on reducing water waste and chemical usage in its products. The ad emphasizes that traditional shower gels are mostly water, with only a small percentage of active ingredients, implying that 900.care offers a more concentrated and effective formula. By selling solid ingredient sticks that dissolve in tap water, the brand allows consumers to create their own shower gel at home, thus eliminating the need to ship and store water. This directly addresses concerns about sustainability and the environmental impact of traditional personal care products. The brand strives to occupy the space of eco-friendly innovation within the personal care market, attracting customers who are environmentally conscious and seeking sustainable alternatives. # Product 900.care offers a unique, eco-friendly shower gel solution in the form of solid ingredient sticks. Instead of purchasing pre-mixed shower gel that is mostly water, customers buy concentrated sticks containing the active ingredients. These sticks are then placed into a reusable bottle and mixed with tap water to create a full bottle of shower gel. The main USPs are its reduced water content, environmentally friendly packaging, and chemical awareness. The ad addresses the purchase barrier of questioning what’s in conventional gels by highlighting its excellent rating on the Yuka app. It’s designed for consumers who want to reduce waste, use fewer chemicals, and make sustainable choices in their personal care routine. 900.care’s value proposition is that you are getting the ingredients, and nothing more. # Visual style The ad has a natural, UGC-style aesthetic with handheld camera shots and unpolished editing. It feels like a real-life interaction rather than a staged commercial, which suggests authenticity. The pacing is conversational and relaxed, reflecting the casual tone of the speaker. The cuts align with the rhythm of the conversation. The visual style supports the intended tone and aims to create a sense of trust and authenticity, targeting viewers who value genuine experiences and are skeptical of overly produced advertising. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Voilà, prenez le ! (There you go, take it!) # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by asking a worker in a supermarket for shower gel but mispronounces it. - 00:05–00:08 00:05–00:08 The worker corrects their pronunciation and the creator clarifies they are looking for gel without water. - 00:08–00:15 00:08–00:15 The creator complains that conventional shower gel is 90% water and that they just want the ingredients. They don’t know if such a product exists. - 00:15–00:22 00:15–00:22 A female shopper introduces the creator to the brand 900.care. - 00:22–00:27 00:22–00:27 The shopper and creator discuss how the product is just two sticks of ingredients. - 00:27–00:33 00:27–00:33 The shopper shows how to add the sticks of ingredients to a reusable bottle and mix with tap water to create shower gel. The creator repeats ‘Paf gel douche, ok!’ - 00:33–00:37 00:33–00:37 The shopper notes that the product has an excellent rating on Yuka and that it lathers and is very healthy. - 00:37–00:42 00:37–00:42 The shopper mentions that the container lasts a lifetime and that it costs the same as traditional gel. - 00:42–00:50 00:42–00:50 The shopper mentions there’s a five-pack of best-sellers on the company website for €9.99. The creator decides to buy the product.

# Ad summary This black and white ad features an interview-style conversation in French with a woman who discusses her preference for affordable, high-quality, and environmentally responsible hygiene products from the brand 900.care. She highlights the brand's rechargeable containers, the effectiveness of the shower gel, and its recommendation by 60 million consumers. The ad showcases the range of hygiene products available in the 900.care box for just 9.99 euros, emphasizing the brand's value and accessibility. # Brand positioning 900.care is presented as an eco-conscious and modern brand offering a range of hygiene products that focus on sustainability and affordability. The brand aims to occupy a space in the consumer's mind that values quality and price, standing against the norm of disposable packaging. 900.care aligns with values of environmental responsibility and modern living, encouraging consumers to refill containers instead of contributing to waste. The brand is functional, providing essential hygiene products with a focus on sustainability. # Product The featured product is a range of hygiene essentials offered in a box for 9.99 euros, including shower gel, shampoo, hand gel, deodorant, and solid toothpaste. These products are designed to be eco-friendly with rechargeable containers, reducing waste. The ad highlights the shower gel, noting its effective lather and delightful scent. These products are for consumers seeking high-quality, affordable, and environmentally responsible hygiene options, specifically those who want to move away from disposable packaging. The main USP is the concept of refilling containers, addressing the purchase barrier of environmental concerns and promoting a modern approach to personal care. # Visual style The ad has a black and white, modern aesthetic with a blend of street interview and product showcase. The editing style includes static shots and split screens. The production quality is a hybrid of UGC feel and polished commercial, which supports the intended tone of authenticity and accessibility. There are quick cuts and audio-visual sync with text overlays. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with an interviewer approaching a woman on the street to ask about her criteria for choosing hygiene products. - 00:03–00:10 The woman responds that she seeks a balance between quality and price, and shares that she is currently using 900.care products because they are rechargeable, addressing the initial question and establishing the brand as a solution. - 00:11–00:13 The interviewer asks about the refilling process, to which she replies, "like a good old milk bottle," setting up a visual demonstration of the refilling process and highlighting the product's ease of use. - 00:14–00:18 The woman then explains that you don't throw away the container, you refill it, promoting the eco-friendly aspect of the brand, as the visuals show the refilling process at a sink. - 00:19–00:23 The interviewer comments that her approach is modern, and the woman corrects it to "reasonable," promoting the idea of a responsible consumer. - 00:23–00:29 She highlights the quality of the shower gel, emphasizing its lather and scent. This serves as a positive product review and sensory endorsement. - 00:29–00:34 The woman mentions that before buying, she verified that the brand is recommended by 60 million consumers, referencing social proof and credibility. - 00:35–00:40 The interviewer responds that it is a serious approach, to which she responds by saying she has purchased the 900.care box with all the products inside, reinforcing her support and transitioning into a product showcase. - 00:40–00:49 She then lists all the hygiene essentials in the box—shampoo, shower gel, hand gel, deodorant, and solid toothpaste—providing a product overview and emphasizing the value proposition. - 00:49–00:53 The woman shares the box is available for 9.99 euros, emphasizing the affordability of the products, as she finds it very reasonable. - 00:53–00:58 To close, she tells the audience that they can find it in all supermarkets or on 900.care, giving the viewer instructions on how to find and purchase the products.

# Ad summary The ad promotes 900.care, a brand offering a range of eco-friendly and refillable hygiene products. It features an interview-style testimonial with a customer who praises the brand's approach to sustainability and the quality of its products. The ad showcases the convenience and affordability of the refill system, emphasizing the environmental benefits and the availability of the products in supermarkets and online. # Brand positioning 900.care positions itself as a modern, reasonable, and environmentally conscious brand in the hygiene product market. It emphasizes sustainability by offering refillable product containers, directly addressing the issue of single-use plastic waste. The brand aligns with values of environmental responsibility and practicality, appealing to consumers who want effective hygiene products without harming the planet. By focusing on refills, 900.care encourages consumers to adopt a new routine that challenges the norm of constantly discarding and replacing bottles. The brand's tone is practical and approachable, making eco-friendly choices accessible and affordable. # Product 900.care offers a range of refillable hygiene products designed to reduce plastic waste. The highlighted product is a shower gel, praised for its generous lather and delightful scent, along with other essential items like shampoo, hand gel, deodorant, and toothpaste tablets. The shower gel bottles are designed to be refilled, eliminating the need to discard them after each use. The products are targeted toward consumers who are environmentally conscious and seek sustainable alternatives to traditional hygiene products. The products come in a coffer that has all the essentiels, and the toothpaste comes in tablet form. The ad promotes the affordability and accessibility of these products, emphasizing that they can be found in supermarkets and on 900.care's website. A key USP is the commitment to sustainability, which addresses the purchase barrier associated with eco-friendly products often being expensive or difficult to find. # Visual style The ad adopts a black-and-white aesthetic, giving it a modern and documentary-like feel. The editing style combines static shots with quick cuts between the interview and product demonstrations. The production quality is a hybrid, blending street interview footage with controlled product shots. The use of split screens helps to combine the testimonial with visual evidence of the products and their usage. The pacing is moderate, creating a balance between information delivery and visual engagement. Cuts and product actions are synchronized with voiceover lines, creating a smooth audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with an interviewer approaching a woman on the street to ask about her awareness of household soap consumption, immediately framing the topic as an environmental concern. - 00:04–00:11 The woman confirms her awareness and pivots to introduce 900.care, explaining that she doesn’t worry about consumption because she refills her bottles. - 00:11–00:12 The interviewer expresses surprise and asks her to elaborate, indicating audience curiosity about the refill concept. - 00:13–00:17 She compares the refill process to reusing a milk bottle, emphasizing its simplicity and normalcy, reinforcing the idea that it's a reasonable choice. - 00:17–00:19 The ad visually reinforces this point by showing a bottle being refilled at a sink, directly showing that 900.care is about doing things better. - 00:20–00:22 The interviewer comments on her modern approach, subtly highlighting the progressive nature of choosing 900.care. - 00:22–00:30 The woman corrects him, describing her choice as reasonable, and then gives an enthusiastic endorsement of the shower gel, citing its lather and scent, thus transitioning from concept to product features. - 00:31–00:35 To bolster credibility, she mentions having checked that the product is recommended by a consumer organization, further solidifying the claim that it is reasonable. - 00:35–00:37 The interviewer affirms that her approach is serious, reinforcing the value of her consumer behavior. - 00:37–00:53 She shares that she has purchased the coffer to have all the essentials and goes on to list more products in the line and their low price, reinforcing the value. - 00:54–00:59 The ad closes by emphasizing the accessibility of 900.care products in supermarkets and online, removing a potential barrier to purchase.

# Ad summary This ad showcases 900.care's gel douche à éco-recharger (eco-rechargeable shower gel), a sustainable alternative to traditional shower gels that contain mostly water and come in disposable plastic bottles. The ad features a man in a supermarket promoting the product, highlighting that the 900.care shower gel comes with a reusable bottle and refillable sticks that dissolve in water to create a super gel douche. It emphasizes the environmental benefits and cost savings of using refills over buying new bottles, as well as third party validation from 60 million de consommateurs. # Brand positioning 900.care positions itself as a sustainable and eco-conscious brand within the personal care industry, specifically challenging the norm of water-heavy, disposable plastic-packaged shower gels. The brand promotes environmental responsibility and simplicity by offering reusable bottles and concentrated refill sticks that dissolve in water. The brand aligns with values such as sustainability, practicality, and cost savings. 900.care aims to occupy the space of being an eco-friendly and convenient option for consumers who want to reduce waste and make more environmentally conscious choices, while maintaining the quality and effectiveness of their personal care products. # Product 900.care offers gel douche à éco-recharger, an eco-friendly shower gel system designed to reduce plastic waste. The system starts with a one-time purchase of a reusable bottle and a refill stick (bâtonnet de recharge). When the shower gel runs out, consumers can purchase refill sticks in small cardboard packets. To replenish the gel, the user inserts a refill stick into the reusable bottle, adds tap water, and the stick dissolves into a super gel douche. The brand advertises that traditional shower gels contain 90% water and come in disposable plastic packaging. 900.care shower gel saves on water and packaging, and saves you money. This product is for consumers who are environmentally conscious and looking for a more sustainable and economical alternative to traditional shower gels. # Visual style The ad has a bright, upbeat, and informative visual style. It combines footage of a man talking directly to the camera with close-up shots of the product, interspersed with visuals to reinforce his points. The video uses quick cuts to maintain a brisk pace. The production quality is a mix between polished commercial and UGC feel. The bright lighting and straightforward presentation align with the brand's positioning of transparency and simplicity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Cliquez ci-dessous pour voir le magasin le plus proche 👇 (Click below to see the nearest store 👇) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man standing in front of a display of 900.care products in a supermarket, pointing to the products and announcing their arrival. - 00:02–00:08 The perspective shifts to a close-up, first-person shot of the man holding a traditional shower gel bottle, revealing that conventional shower gels are 90% water and come in disposable plastic. - 00:08–00:14 In response to the issue with conventional shower gels, the man pivots to introduce 900.care as a more sustainable alternative. - 00:14–00:17 He explains that with the first purchase, customers receive a reusable bottle and a refill. - 00:17–00:22 The ad shows how to refill the bottle by inserting the refill stick and adding water. - 00:22–00:26 The product's credibility is reinforced by showing that it was voted "Meilleur gel douche" (best shower gel) by 60 million consumers. - 00:26–00:29 The man highlights that after the initial purchase, customers only need to buy refills, saving money. - 00:29–00:32 The ad concludes with a call to action to find 900.care products in a local store by clicking the link.

# Ad summary A creator goes to the store to purchase a shower gel, and makes the discovery that most shower gels contain 90% water. The creator then purchases 900.care shower gel which consists of dissolvable sticks and a reusable container. The creator then explains how the dissolvable sticks dissolve in the container with regular tap water. # Brand positioning 900.care is presented as a brand that challenges the norms of the body care industry by offering products with minimal water content, focusing on concentrated ingredients. This positioning caters to environmentally conscious consumers seeking sustainable alternatives. By selling dissolvable shower gel sticks and reusable bottles, the brand aligns with values of waste reduction and eco-friendliness. The brand aims to occupy a space in the consumer's mind as a champion of sustainability and responsibility in personal care, appealing to those who prioritize reducing their environmental impact. # Product 900.care is being advertised as a shower gel made from dissolvable sticks rather than liquid gel. The product consists of two sticks of ingredients that are placed into a reusable container with tap water, creating shower gel. 900.care is presented as a more sustainable alternative to traditional shower gels, which are 90% water. The product claims to be rated excellent on Yuka, to lather well, be super healthy, and cost the same price as a traditional gel. The product is also offered on the website as a pack with the five bestsellers for 9.99 euros. # Visual style The ad features a casual, vlog-like aesthetic, with handheld camera work. The editing style includes some quick cuts. The visuals include both supermarket settings and bathroom settings. The production quality of the commercial feels very low-budget and gives off a UGC feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A person hands a torn piece of paper to a red-headed man in a grocery store, who reads it. - 00:04–00:08 00:04–00:08 The man says that he cannot find the gel douche [shower gel]. The woman corrects the pronunciation. - 00:08–00:12 00:08–00:12 The man pronounces “gel douche” differently, and the woman replies that she means without the 'o'. The woman explains that she’s looking for “gel douche sans o [shower gel without o]”. - 00:12–00:16 00:12–00:16 A close-up shot shows a yellow circle around the word “aqua” on a shower gel label. The woman explains that shower gel is 90% water and 10% ingredients. - 00:16–00:20 00:16–00:20 The woman states that she just wants the ingredients. The man responds that he does not know if that exists. The woman responds that the product is called 900.care. - 00:20–00:26 00:20–00:26 The woman asks if the man knows where the product is. She then spots the product on the shelves, and explains that she found it. - 00:26–00:30 00:26–00:30 The man states that it is not stupid. The woman agrees. - 00:30–00:34 00:30–00:34 A shot shows a person putting the ingredient sticks in the container and filling it with tap water. The woman explains that it is just two sticks of ingredients that one puts into a container with tap water. - 00:34–00:36 00:34–00:36 The man explains that one ends up with gel douche. - 00:36–00:42 00:36–00:42 The man questions if the product is well-rated. The woman replies that it is excellently rated on Yuka, and that it lathers well, is super healthy, and that you can keep the container for life. - 00:42–00:46 00:42–00:46 The woman states that the product costs the same as a classic gel douche. - 00:46–00:50 00:46–00:50 The woman mentions that the website sells a pack with the 5 bestsellers for 9.99 euros. - 00:50–00:53 00:50–00:53 The man admits that he was not going to buy it, but now he wants to. - 00:53–00:54 00:53–00:54 The woman tells the man to get it.

# Ad summary This ad compares a conventional shower gel to 900.care's shower gel, highlighting the different ingredients found in each product. # Brand positioning 900.care positions itself as a provider of environmentally conscious and healthy personal care alternatives to conventional products. The brand highlights its use of safe, natural ingredients with minimal additives. By focusing on concentrated formulas and reusable packaging, 900.care appeals to consumers looking for sustainable and eco-friendly choices in their daily routines, suggesting its products are a responsible and thoughtful option for both personal health and the planet. # Product 900.care offers a shower gel made with healthy ingredients that need to be dissolved in water. It comes in a small, concentrated solid form packaged in a recyclable box. It is meant to be a sustainable, eco-friendly alternative to conventional shower gels that contain chemical products mixed with 90% water in a plastic bottle. The advertised shower gel is priced at 2.49€. # Visual style The ad features a split-screen comparison layout with bright, contrasting colors. The left side is yellow and the right side is pink, creating a bold visual division. The products are displayed against these solid backgrounds to create a clean, studio-shot look. The overall style is minimalist, with clear typography and a focus on product features. # Hooks Headline: Quand on peut choisir... # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the viewer with a choice between two shower gel options. This opening immediately frames the ad as a comparison, prompting the viewer to consider the alternatives from the customer's perspective. - The ad contrasts a 'classic' shower gel, marked with a red 'X', against 900.care's shower gel, marked with a green check. The brand is highlighting the choice between traditional products and their own 'better' alternative. By visually associating the brand's shower gel with a positive affirmation, the ad reinforces the intention to position their product as the superior option from the brand's perspective. - The ad lists the ingredients of each shower gel. A 'classic' shower gel is described as 'concentrated chemical products mixed with 90% water.' The 900.care shower gel is described as containing 'healthy ingredients to dissolve.' The brand is making a clear statement about the ingredients that make up each product. - The ad states the price of each product. The 900.care shower gel is priced at 2.49€. By including this detail, the brand attempts to prove that the product is also affordable from a customer's perspective.

# Ad summary This ad visually compares two products side-by-side (a traditional shower gel and the advertised shower gel) and claims they both cost the same but the featured product has better ingredients. # Brand positioning The brand, 900.care, is presented as a modern and conscious alternative to traditional personal care products. The ad emphasizes the brand's commitment to using "healthy ingredients" (translated) and challenges the norm of chemical-heavy formulations, positioning itself as a superior choice that doesn't compromise on price. The brand appeals to consumers seeking eco-friendly or health-conscious options by offering effective products with clean ingredients. # Product The advertised product is a dissolving shower gel from 900.care. It is presented as an alternative to classic shower gels, distinguished by its "healthy ingredients to dissolve" (translated). The product is sold with a dissolving tablet and promises the same quality as traditional shower gels at the same price, while avoiding harmful chemicals. It is packaged in a recyclable container. The product’s key selling point is its health-conscious and eco-friendly formulation, addressing concerns about potentially harmful ingredients found in conventional shower gels. # Visual style The ad uses a clean, direct comparison layout with bright, contrasting colors to immediately grab attention. The background is split into a yellow and pink vertical divide, emphasizing the 'before' and 'after' or 'traditional' versus 'modern' narrative. The product photography is straightforward and well-lit, focusing on the product and its packaging. The text is simple and bold, typical of social media ads designed for quick consumption. Overall, the visual style aims for scannability and communicates the core message efficiently. # Hooks Headline: La qualité, au même prix # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question about product quality versus price, delivered by the brand, framing the problem that consumers might assume healthier or more eco-friendly products are more expensive. - The brand positions its product as superior to a "classic" shower gel. The visual comparison highlights the differences in ingredients, with the classic shower gel labeled as containing a "concentrate of chemical products mixed with 90% water" (translated), while the 900.care version contains "healthy ingredients to dissolve" (translated), while still costing the same.