How Bilt Rewards Advertises on Meta

# Ad summary The ad promotes Bilt Rewards, a program that allows renters to earn points on rent payments and redeem them for travel and other rewards. The ad features a young woman who uses Bilt Rewards to book a luxury vacation at a fraction of the cost. # Brand positioning Bilt Rewards is presented as a modern, innovative brand that challenges traditional financial norms by rewarding renters for their monthly payments. The brand aims to occupy a space in the consumer's mind as a lifestyle enabler, aligning with values of travel, luxury, and financial savvy. Bilt positions itself as a way to make everyday expenses work harder for the consumer, offering flexibility and access to major airlines and hotels. The brand's positioning is both functional (earning points, saving money) and emotional (achieving dream vacations, feeling financially smart). # Product Bilt Rewards is a program that allows renters to earn points on their rent payments. These points can be redeemed for various rewards, including travel, hotel stays, and other perks. The product is designed for renters who want to maximize the value of their monthly rent payments and enjoy travel and luxury experiences at a fraction of the cost. The ad highlights the flexibility of Bilt Rewards, allowing users to book flights with major airlines and hotels through the Bilt travel portal. A key USP is that Bilt makes everyday expenses work harder for the user, providing a way to turn rent payments into valuable rewards. The ad addresses the purchase barrier of high travel costs by showing how Bilt Rewards can make luxury getaways more accessible and affordable. # Visual style The ad has a polished, high-end aesthetic with vibrant colors and smooth transitions. The production quality is high, resembling a commercial with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic and engaging viewing experience. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a montage of vacation scenes, including swimming in a cenote, kayaking, and lounging by a pool. - 00:02–00:04 00:02–00:04 The narrator asks, "When your rent books your dream vacation, let me tell you how I got here." - 00:04–00:12 00:04–00:12 The narrator explains that every time she pays her rent with Bilt, she earns points that are valuable, especially for traveling. - 00:12–00:14 00:12–00:14 She mentions that she has been saving up points to book her dream getaway and is finally there. - 00:15–00:17 00:15–00:17 The narrator shares that she booked her flight with United through the Bilt travel portal. - 00:17–00:22 00:17–00:22 She adds that she had extra points to put towards her stay and booked a luxury getaway at a fraction of the cost. - 00:24–00:30 00:24–00:30 The narrator concludes by saying that Bilt makes everyday expenses work harder for you, with the flexibility to book with major airlines and hotels whenever you travel.

# Ad summary The ad is for BILT, which promotes travel experiences that allow you to explore the world like a local. The visual features people in a cave or grotto, suggesting an authentic and immersive travel experience. # Brand positioning BILT is presented as a luxury travel brand focused on providing authentic and immersive cultural experiences. The brand aims to occupy a space in the consumer's mind as a provider of unique travel opportunities that go beyond typical tourist activities. The ad aligns with a lifestyle of exploration and adventure, suggesting a departure from mainstream or superficial travel experiences. The brand positioning is both functional and emotional, offering meticulously designed luxury travel while inspiring a sense of discovery and connection with local cultures. # Product The product being advertised is a collection of luxury travel experiences curated by BILT, specifically highlighting the Etereo, Auberge Resorts Collection in Riviera Maya. The offering is designed for travelers seeking authentic and immersive cultural experiences, as implied by the ad's tagline, 'Travel the world like you live there.' The ad emphasizes a deeper connection with local culture, suggesting experiences that go beyond typical tourist activities. The ad promotes the idea of transforming travel into a lifestyle where one can explore and connect with new environments intimately. The advertisement addresses a purchase barrier of standard travel experiences by highlighting its bespoke offerings. # Visual style The ad features a natural and somewhat muted color palette with a slightly dark and moody tone. The production quality appears high, with a focus on capturing the natural beauty of the cave setting. The typography is clean and modern, complementing the brand's aesthetic. The overall style contrasts with typical bright and polished travel ads, opting for a more authentic and immersive feel, likely to capture attention in a feed by being distinct and intriguing. # Hooks Headline: Travel the world like you live there. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the tagline, 'Travel the world like you live there,' which is positioned to encourage the viewer to imagine themselves experiencing new places in an authentic, local way. This is presented from the brand's perspective. - The visual showcases three people in a natural cave or grotto, which is intended to convey a sense of adventure and immersion in a unique travel environment. This part of the story is experienced from the observer's perspective. - The ad concludes with the BILT logo and a location tag for 'Etereo, Auberge Resorts Collection - Riviera Maya,' which is designed to inform the viewer about the brand and specific destination being promoted. This is presented from the brand's perspective.

# Ad summary The ad promotes the Bilt credit card by showcasing a lifestyle of luxury and travel, suggesting that mortgage payments can be turned into travel points with the card's rewards program. # Brand positioning Bilt is presented as a forward-thinking financial brand that defies the norms of traditional credit card rewards programs. It aims to occupy the space of a lifestyle enabler, particularly for younger, urban consumers who prioritize experiences over material possessions. The brand aligns with values of travel, luxury, and financial savvy, promoting the idea that everyday expenses can be leveraged for aspirational rewards. Bilt positions itself against traditional rewards programs that focus on spending, instead offering rewards for paying rent or mortgage, appealing to individuals who may have previously felt excluded from the travel rewards ecosystem. # Product The product being advertised is the Bilt credit card, a financial tool that allows users to earn rewards points on their mortgage payments, which can then be redeemed for travel and other perks. It is designed for homeowners who want to maximize their spending and turn their recurring mortgage payments into travel opportunities. The ad emphasizes a unique selling proposition (USP) of earning up to 1.25x points with Bilt. The ad targets a modern, aspirational audience that wants to elevate their lifestyle through strategic financial choices. It addresses the purchase barrier of not typically earning rewards on mortgage payments. # Visual style The ad employs a highly polished, lifestyle-focused visual style to convey a sense of luxury and aspiration. The image treatment uses a dark and moody color grade that evokes a feeling of sophistication and elegance. The integration of typography is clean and modern, complementing the overall aesthetic. This is meant to be eye-catching and engaging while fitting within the high-quality content typically seen in a curated feed. # Hooks Headline: Turn mortgage payments into trips. Earn up to 1.25X points with Bilt. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The scene is set in a luxurious, possibly tropical location, overlooking a cityscape and ocean at dusk. A woman stands elegantly dressed in the foreground. This establishes a sense of aspiration and exclusivity, creating a context for the viewer to want to emulate. - A Bilt credit card is presented in a transparent frame, hovering near the woman. This draws attention to the product while subtly associating it with the luxurious setting. - The text overlay highlights the unique value proposition: 'Turn mortgage payments into trips. Earn up to 1.25X points with Bilt.' This presents the core benefit of the card to the viewer. - A disclaimer 'Terms apply. Subject to approval and eligibility.' is included at the bottom. This informs the viewer that there are requirements and conditions to the card's use.

# Ad summary This image ad promotes the BILT credit card, highlighting its utility for everyday expenses like rent and travel booking. The ad features a visual of the card superimposed over an image of an airplane silhouetted against a sunset sky. # Brand positioning BILT positions itself as a modern, utility-focused financial brand. It aims to occupy the space of lifestyle enabler by focusing on rewards tailored to everyday expenses (like rent payments) as well as more aspirational purchases (like travel). BILT aligns with a lifestyle of convenience and reward, appealing to a demographic that values both practicality and the opportunity to earn points towards experiences. The brand seems to push against traditional credit card models that only reward certain types of purchases, instead including a broader range of everyday expenses. Its positioning is both functional (earn rewards on rent) and emotional (enabling travel experiences). # Product The product being advertised is the BILT Mastercard, a credit card that allows users to earn rewards on various purchases, including rent. The ad explicitly mentions the ability to "Pay rent" and "Book flights," highlighting the card's versatility. The image features a stylized mock-up of the card with the BILT logo and the name "THEO MASON." The presence of the Mastercard logo indicates its acceptance at numerous locations. The ad conveys that the BILT card is not just another credit card, but a tool for maximizing rewards on everyday spending, making it worth trying for those looking to earn travel rewards without changing their spending habits. # Visual style The ad features a clean and modern visual style with a focus on simplicity. The production quality is high, with smooth gradients and sharp edges. The overall feel is aspirational, leveraging the sunset and airplane imagery to evoke travel and financial freedom. The typography is clean and legible. The style is platform-native, designed for easy scannability in a social media feed. # Hooks Headline: Pay rent. Book flights. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating "Pay rent. Book flights," immediately presenting two key use cases for the product: managing everyday expenses and facilitating travel. The intention here is to establish the card's utility in both practical and aspirational spending. This is communicated from the brand's perspective. - Next, the image of the BILT card is shown with the BILT logo, "THEO MASON" and the Mastercard logo. This beat introduces the card itself, visually reinforcing the brand and its association with a major credit card network. This is also from the brand’s perspective, showing the key product being advertised. - Lastly, the inclusion of "Subject to approval and eligibility" serves as a disclaimer, addressing potential purchase barriers by acknowledging that card issuance is not guaranteed and depends on individual circumstances. This part of the story is told from an objective standpoint, providing necessary legal information.

# Ad summary This ad features a man walking through his old neighborhood in Brooklyn. He discusses how nostalgic he gets for the area and how he visits one of his favorite restaurants, BunNan. He shares how he can earn rewards for dining at the restaurant with Bilt. # Brand positioning Bilt is a credit card that rewards you for living where you live by accruing points on rent payments and also dining in your own neighborhood. The brand is presented as one that rewards the familiar and highlights a sense of community and encourages you to support local businesses. The brand positioning is functional and offers rewards for everyday activities. The brand encourages consumers to return to the restaurants and places they love. # Product Bilt is a credit card that rewards you for where you live, not only for paying rent but also for dining in your own neighborhood, going to the places you already love and the ones you keep coming back to. Through the Bilt rewards program, you can earn points by visiting the restaurants you love in your own neighborhood. # Visual style The ad's aesthetic is a mix of polished and natural, with a UGC feel. It uses quick cuts and smooth transitions, and it appears to be a hybrid of a polished commercial and UGC. The pacing is consistent throughout the ad. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The man introduces himself and the Brooklyn neighborhoods he grew up in. - 00:07–00:11 00:07–00:11: The man is at a subway platform. He then states that when he's feeling nostalgic, he likes to take a short ride to BunNan for some motherland cuisine, indicating that this restaurant is important to him. - 00:11–00:14 00:11–00:14: He tells the audience (Shh!!) not to tell his aunt Freda, adding a layer of humor and a personal touch. - 00:17–00:26 00:17–00:26: The man walks along the sidewalk. He tells the audience that growing up in this neighborhood, these spots always felt like home, suggesting a sense of belonging and comfort. He explains that he didn't know back then that one day he'd be earning rewards by just showing up and eating here, introducing the value proposition of Bilt. - 00:29–00:38 00:29–00:38: Inside the restaurant, the man says that Bilt not only rewards you for where you live but also for dining in your own neighborhood. He then states, "The places you already love and the ones you keep coming back to." - 00:43–00:47 00:43–00:47: Standing outside of the restaurant, the man concludes by saying that for him, BunNan is always gonna be right here in Brooklyn. He ends with, "N ap pale!"

# Ad summary This ad promotes Bilt Rewards through a comedic skit. A woman arrives at her friend's apartment in New York City, lamenting her travel woes and revealing that she booked a fancy hotel using Bilt points earned from paying her rent. # Brand positioning Bilt Rewards is presented as a modern, savvy brand that enables renters to earn valuable rewards points by simply paying their rent. The ad positions Bilt as a way to unlock luxury travel experiences, such as staying in a nice hotel, without extra spending. The brand aligns with a lifestyle of enjoying urban adventures and high-end experiences while being financially smart. Bilt appears to challenge the norm of renting being a non-rewarding expense, turning it into an opportunity for customers to accumulate points and perks. # Product Bilt Rewards is a program that allows renters to earn points by paying their rent, which can then be redeemed for travel, hotel stays, or other rewards. The ad highlights that you can "get a hotel by the water with my Bilt Points." The unique selling proposition is that renters can accumulate points from an otherwise unavoidable monthly expense, turning rent payments into opportunities for rewards. The use occasion is explicitly tied to travel and luxurious hotel stays, addressing the potential barrier of renters missing out on traditional credit card rewards. The ad is telling the viewer that this is an opportunity to get a hotel by the water using points from rent. # Visual style The ad has a UGC-style aesthetic with natural lighting and casual framing, giving it an authentic and relatable feel. The editing style involves quick cuts and static shots. The production quality has a hybrid feel, as the quality is high with a casual tone that caters to its audience. The pacing is consistent throughout the ad, which allows the story to unfold without feeling rushed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman arrives at her friend's apartment in NYC, complaining about her travel day and the city's chaos. - 00:07–00:23 The friend asks if her suitcase is just for the weekend, implying she overpacked. The woman explains she underpacked, greets her friend enthusiastically, and informs her they have VIP tickets to a club called House of Maybe that evening. - 00:23–00:27 Her friend is surprised that they're going clubbing and that the woman is not staying at her apartment. - 00:27–00:33 The woman clarifies she's staying in a hotel, which she booked with Bilt points. - 00:33–00:39 The friend asks how she afforded the hotel, and she says it's from paying rent with Bilt. - 00:39–00:44 She further elaborates on the luxury, describing the lobby smelling like soaps they used to steal from the gym. - 00:44–00:49 Her friend asks about the contents of the suitcase, and she tells her it's her skincare and makeup. - 00:50–01:00 The woman adds that DJ Lafufu is performing and it's going to be a 5 a.m. type of night, ending with the woman saying that she loves the city and exclaiming that they're getting lit.

# Ad summary This ad promotes Bilt Rewards as a way to earn points on rent payments, then redeem them for travel and concierge services. The ad features a person speaking directly to the camera about their experience using Bilt to get a concierge. # Brand positioning Bilt Rewards is presented as a modern solution to traditional loyalty programs, aiming to make luxury services accessible to everyday consumers. The brand is positioning itself as a way to make consumers' lives easier by handling maintenance requests, moving coordination, and dinner reservations. Bilt allows members to earn rewards on rent payments, which can be redeemed for flights, hotels, and concierge services. This positions Bilt as a lifestyle-enhancement tool that offers both functional and emotional value by saving time, reducing stress, and providing access to travel benefits. # Product Bilt Rewards is presented as a membership program that allows renters to earn points on their rent payments and redeem those points for flights, hotels, and concierge services. The product is positioned for renters who want to earn rewards on their rent payments and redeem them for travel and lifestyle benefits. Bilt offers a neighborhood concierge service that handles dinner reservations, moving coordination, and maintenance requests. A key USP is that Bilt knows a member's neighborhood and rewards balance, allowing for a personalized experience beyond a typical chatbot. Bilt also integrates with the user's rent payment system, allowing them to earn points automatically. The ad highlights that this service helps users to save time and hassle by handling everyday tasks and providing access to travel rewards. # Visual style The ad features a casual, UGC-style aesthetic. The creator is filmed in a natural setting with natural lighting. The editing style is simple, with direct cuts between shots. The production quality has a lo-fi, authentic feel, which aligns with the testimonial tone. The pacing is moderate and consistent throughout the ad. The creator maintains direct eye contact with the camera, enhancing the sense of personal connection. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces the concept of a personal concierge, positioning it as a luxury typically associated with high-end travel accommodations. - 00:07–00:13 He explains the benefits of having a personal concierge, highlighting that they handle reservations, logistics, and planning. - 00:13–00:23 He then introduces Bilt as a membership that provides access to a neighborhood concierge service, which he already uses to earn points on his rent. - 00:23–00:33 The creator elaborates on the services provided by Bilt's concierge, detailing how it can help with booking dinner reservations, coordinating moving, and handling maintenance issues. - 00:33–00:39 He emphasizes that Bilt is integrated with his existing Bilt membership, including his rewards balance and location, making it more effective than a standard chatbot. - 00:39–00:46 He summarizes his experience with Bilt, explaining that he earns points every time he pays rent, redeems them for flights and hotels, and now has a concierge to handle his day-to-day tasks, framing it as part of being a Bilt member.

# Ad summary A woman describes how using Bilt Rewards has helped her to earn points on expenses like rent that she was already spending. The points can be used for hotels, flights, Lyft rides, and even future rent payments. As a member, she also gets access to neighborhood benefits at local restaurants and fitness studios. # Brand positioning Bilt Rewards is presented as a membership program for renters that allows members to earn points on rent and other expenses. The brand positions itself as a way for renters to make the most of their money and enjoy rewards like travel and local benefits. The brand aims to occupy the space in the consumer's mind that renting can provide benefits and rewards, just like owning a home. This pushes against the norm of renting being seen as a necessary but unrewarding expense. Bilt Rewards aims to align with values like financial responsibility and making the most of every dollar spent. The brand positioning is both functional (earning rewards) and emotional (feeling financially savvy). # Product Bilt Rewards is described as a membership program for renters that allows members to earn points just for paying rent every month. These points can be redeemed for flights, hotels, Lyft rides, and even future rent payments. Bilt also gives members access to neighborhood benefits at local restaurants, fitness studios, and more just for living where they live. Rent has always been a fixed expense that gives nothing back, so Bilt Rewards solves this issue. # Visual style The ad has a UGC feel with simple edits and cuts. The production quality is polished, giving it a hybrid feel. The aesthetic is bright and natural. The pacing is consistent and fairly quick. The cuts sync with the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman introduces herself as someone who is intentional about where her time and money goes. - 00:03–00:12 She says that when she found out about Bilt, she was annoyed that nobody told her about it sooner. She explains that Bilt is a membership for where you live and one of the biggest things it does is let you earn points just for paying rent every month. - 00:15–00:27 She states that those points can go towards flights, hotels, Lyft rides, and even future rent payments. She adds that it doesn't stop there, because as a member you also get access to neighborhood benefits at local restaurants, fitness studios and more just for living where you live. - 00:27–00:44 She concludes by explaining that she's spent so much energy optimizing her budget, her spending, and her savings, and rent has always just been a big fixed expense that gave her nothing back. The fact that it doesn't have to be that way anymore is a big deal, because that's what budgeted living is actually about: not spending less on everything, just making sure nothing goes to waste.

# Ad summary This ad features a character called the 'Bilfather' promoting the Bilt rewards card. The Bilfather is shown in various locations in their neighborhood while discussing earning rewards points with Bilt through purchases made in those locations. The persona is meant to be viewed as a local neighborhood leader who takes care of the community. # Brand positioning Bilt is a rewards program where members can earn points from spending at local businesses or from paying rent. The brand appears focused on providing rewards and cash-back opportunities for everyday spending. In the ad, Bilt is presented as a community-centric brand that supports neighborhoods by rewarding residents for spending locally and for larger expenses such as rent. The brand promotes an image of accessibility and integration into daily routines. # Product The Bilt Rewards Card allows users to earn points on purchases, including rent payments. These points can be redeemed for travel, Lyft rides, and other rewards, providing value and flexibility for cardholders. The card can be used at local businesses like wine stores and drug stores, allowing users to accumulate points on everyday purchases while supporting their local community. # Visual style The ad has a mix of outdoor and indoor settings with natural lighting, giving it a casual and authentic feel. The editing includes quick cuts to keep the pace moving, and the transitions are mostly smooth. The production quality appears to be a hybrid of UGC and commercial, with a natural, unpolished aesthetic. The overall visual style supports a friendly, relatable tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The Bilfather, sitting at a table outside with a drink, welcomes viewers to their neighborhood, where everyone plays by their rules. This conveys a sense of ownership and authority, positioning the speaker as a central figure in the community. - 00:04–00:17 00:04–00:17 The Bilfather explains they grew up in the neighborhood and wanted to join their Uncle Tommy in the family business, emphasizing their long-standing connection to the community. They also mention earning rewards with Bilt, implying that the brand is part of their family’s business interests, suggesting viewers can 'stop at nothing' to get those rewards. - 00:18–00:24 00:18–00:24 The Bilfather walks down the street and notes that with Bilt, you can earn rewards from home or out in the neighborhood, expanding on the value proposition and convenience of the rewards program. - 00:24–00:34 00:24–00:34 The Bilfather is inside a wine store and says how Jimmy “Low Sulfites” Biltarelli always hooks them up with a nice earthy volcanic red, showcasing how the Bilt card can be used for local purchases to earn rewards. This continues to promote the use of Bilt within the community. - 00:35–00:45 00:35–00:45 The Bilfather is in a Walgreens, noting that you wouldn’t believe the amount of points they get, then listing what they put their Bilt points towards: rent, travel, and Lyft rides, explaining the practical applications of Bilt rewards. - 00:46–00:59 00:46–00:59 The Bilfather is back outside, saying they love their neighborhood, and their neighborhood loves them back. The Bilfather points a finger to the camera saying if you have an issue with their neighborhood or local businesses, you are going to have a very big problem. This continues to portray the persona as protective of their community, and implies that Bilt supports those values too. - 01:00–01:04 01:00–01:04 The screen goes to black as the text overlay shows that 'Lily Marotta Is The Bilfather'. This finalizes the persona and solidifies the identity of the neighborhood advocate.

# Ad summary This ad features a content creator in her home talking about her busy life and how the Bilt rewards card helps her earn points on everyday purchases, mortgage payments, and rides. # Brand positioning Bilt is presented as a rewards program where users can earn points on daily spending and mortgage payments. These points can be redeemed for a variety of rewards such as home decor items and ride sharing services. Bilt offers consumers opportunities to live a more intentional and rewarding lifestyle. It aligns with a functional need for intentional spending. # Product Bilt is a rewards program that allows users to earn points on everyday spending as well as on monthly mortgage payments. These points can be redeemed within the Bilt collection for home decor, Lyft rides, or used to travel on hotels and flights. # Visual style The ad has a bright and clean aesthetic. It is filmed in a modern home with light-colored walls and decor. The camera shots include close up details. The editing style is quick cuts to demonstrate the fast pace of life and use of the Bilt program. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a woman holding a green drink while on-screen text says “being a homebody”. This is intended to convey that the video is about the life of a homebody. It is from the content creator's perspective. - 00:01–00:02 00:01–00:02 She is then shown unloading a dishwasher and putting dishes away. The on-screen text indicates that “being a homebody has its benefits”. The viewer is seeing the daily chores being done from the content creator's perspective. - 00:02–00:06 00:02–00:06 The woman is shown putting away clean dishes and another person is shown cleaning the windows. The on-screen text says “my house needs to be the place where I go to recharge”. The viewer understands from the content creator's perspective that the home must be clean and tidy to recharge. - 00:06–00:11 00:06–00:11 She then throws pillows onto the couch and sits down, grabbing the tv remote. The voiceover begins by saying “but that does not mean I am not getting rewarded while at home”. The audience sees from the creator's perspective that she is being rewarded at home. - 00:11–00:15 00:11–00:15 She begins looking at her phone as the voiceover explains that “Bilt helps me be more intentional with my everyday spending while earning points on my mortgage every month”. The voiceover conveys the rewards program to the audience. - 00:15–00:22 00:15–00:22 The woman is shown looking at her phone in the kitchen as the voiceover continues “which I obviously use to make the house feel more like home through the Bilt collection or a Lyft ride when I need to be social again.” The on-screen text says “maybe towards a trip here but don’t tell Aaron”. This is from the creator's perspective, that she can use the points for trips.

# Ad summary This ad promotes Bilt Neighborhood Concierge, an app feature that can handle restaurant reservations, fitness class bookings, and maintenance requests to landlords. The ad features a creator in a casual setting and uses a word-of-the-day style intro to present the app as a concierge service, and then uses casual testimonial style as a reason to believe. # Brand positioning The brand Bilt aims to occupy the space in the consumer's mind as a rewards program that helps renters build credit and earn points on their rent payments. The brand aligns with the tone and lifestyle of urban millennial renters, offering convenience and value within the rental experience. Bilt pushes against the norm that renters don't receive benefits from their payments, positioning itself as a modern solution that makes renting more rewarding and financially beneficial. Bilt's positioning is functional, focusing on performance and simplicity. # Product The ad promotes Bilt Neighborhood Concierge, a feature within the Bilt app designed to simplify urban living for renters. The service functions like a digital personal assistant, handling various tasks such as restaurant reservations, fitness class bookings, and maintenance requests to landlords. By using Bilt Neighborhood Concierge, users gain access to exclusive benefits and convenience without having to stay somewhere fancy to have access to that. The Bilt app helps people feel bougie in their everyday life. As the ad states, Bilt Neighborhood Concierge automatically gets exclusive benefits, making it a tool for those who want to feel like they have a concierge service at their fingertips. # Visual style The ad has a polished, UGC feel with a minimalist aesthetic. The lighting is natural and bright, creating a clean and inviting visual. The editing style consists of static shots with smooth transitions, focusing primarily on the speaker's delivery. The pacing is conversational, with the focus being on the story, matching the natural rhythm of the spoken dialogue. The production quality is high, suggesting a well-produced UGC format designed to resonate with a younger, urban audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 Today's word of the day is "concierge". Concierge is a service whose entire purpose is to make your life easier. The ad opens with the creator introducing the word 'concierge', framing the concept as something designed to simplify one's life. The tone is informative and engaging, setting up the premise for how the Bilt app feature fits into this definition. - 00:05–00:15 00:05–00:15 You see it in hotels, you need a dinner reservation, it's handled, you need a recommendation, it already knows the answer. You need a car? Done. Whatever you need, it takes care of it so you don't have to worry about it. The creator lists common scenarios where a concierge service is useful, such as booking dinner reservations or arranging transportation. This builds on the initial definition by illustrating practical applications and highlighting the convenience and peace of mind it provides. - 00:15–00:26 00:15–00:26 It's one of those things that feels that's not for me, like you have to be staying somewhere fancy to have access to that. And I thought the same until I realized that the app that I use to pay my rent actually has one. The creator shares a common misconception that concierge services are only for the wealthy or those staying in luxury accommodations. He then reveals his personal experience of discovering that his rent payment app offers this service, creating a relatable moment and a sense of surprise. - 00:26–00:38 00:26–00:38 It's called Bilt Neighborhood Concierge. You tell it what you're in a mood for, it finds the restaurant and makes the reservation. It can book you a fitness class, submit a maintenance request to your landlord, all of it. And because you're a Bilt member, you automatically get exclusive benefits. The creator introduces the Bilt Neighborhood Concierge, showcasing its versatility by listing various tasks it can handle, such as restaurant bookings, fitness classes, and maintenance requests. The tone is enthusiastic and emphasizes the convenience and exclusive benefits it offers to Bilt members. - 00:38–00:42 00:38–00:42 If you want to feel bougie in your everyday life, this is the unlock for you. The ad concludes with a direct address to the viewer, positioning the Bilt Neighborhood Concierge as a key to feeling luxurious and pampered in everyday life. The message is designed to appeal to viewers who desire convenience and elevated experiences.

# Ad summary This ad promotes the Bilt Rewards credit card, which allows users to earn points on everyday purchases and redeem them for travel. The ad follows a man as he earns points by spending money in his neighborhood and eventually uses those points to book a flight and hotel to escape an unsafe situation. # Brand positioning Bilt Rewards is presented as a modern, lifestyle-focused brand that rewards customers for everyday spending. The brand positions itself as a way to earn points on daily purchases that can be redeemed for valuable rewards such as flights and hotels. Bilt distinguishes itself by showing how points can be used for essential travel needs, even in urgent situations. The brand aligns with a tone of ease and accessibility, demonstrating that rewards are readily available and useful for enhancing customers' lives and safety. # Product The Bilt Rewards credit card allows users to earn points on purchases made in their neighborhood and beyond. Points can be redeemed for flights and hotels. The card addresses the need for flexible and accessible rewards that can be used for essential travel, providing a sense of security and the ability to escape unsafe situations. The primary USP is the ability to quickly accumulate and use points for travel needs, even in urgent circumstances. # Visual style The ad has a UGC feel, with handheld camera work and natural outdoor lighting. The editing style includes quick cuts to match the pace of the narrative, but not timed to the music. The production quality is moderate, giving it a casual yet professional appearance. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Use your points when they matter most # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man showing himself putting on his clothes, then cuts to a shot of a pile of clothes and shoes laid out on the ground as if they were being worn by an invisible person. He states that he's getting ready to spend money in his neighborhood and earn points on all of it with Bilt. This is intended to hook the viewer with the suggestion of ease and accessibility. - 00:04–00:06 00:04–00:06 The man, now fully dressed and walking on a sidewalk, asks a friend if he wants to get coffee. This sets up the next segment where the man will accumulate Bilt points. - 00:06–00:14 00:06–00:14 The man suggests getting six coffees to earn more points. He is then shown carrying a large number of coffees and food wrapped in foil, emphasizing the points accumulation. This highlights how the Bilt card rewards spending. - 00:15–00:26 00:15–00:26 The man is then seen sitting at a table in the park and eating food. An unseen man approaches him and asks him for $50 for a workout, but sounds threatening, and the man gets spooked. He grabs his coffees and food, runs away from the table, and says that he does not feel safe anymore. This introduces a sense of urgency and insecurity. - 00:27–00:39 00:27–00:39 Back in his apartment, the man is packing a suitcase. He states that he has booked a flight and hotel with his Bilt points, emphasizing that he can do so from the safety of his home. This addresses the need for security and escape, showing how Bilt points can be a solution. - 00:39–00:40 00:39–00:40 He then leaves with his suitcase, telling the audience to use Bilt points when they need them most, even if it's fleeing the state. The ad ends with the man stating “take care”, suggesting the value of using points in critical situations.

# Ad summary A man in a kitchen shares a personal story about exploring restaurants and discovering Bilt rewards points. He takes friends to Formosa Cafe, and explains that the experience gave him rewards points he can use toward travel, rent, Lyft rides, and more. # Brand positioning Bilt Rewards is presented as a lifestyle-oriented program that incentivizes exploration of local businesses, especially restaurants. The brand aligns with a demographic that values experiences and rewards. Bilt Rewards is positioned as an innovative program that offers points toward travel, rent, and Lyft rides, which are positioned as unique and valuable features. # Product Bilt Rewards is a program that rewards users for exploring restaurants and other businesses. The app provides a concierge-like service. Points can be redeemed for travel, rent, Lyft rides, and more. The ad aims to overcome purchase barriers by showing the ease of use and potential rewards. # Visual style The ad has a scrappy, UGC feel. The editing style features quick cuts. The pacing is moderate and consistent. The sound is synced to the visuals. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A man introduces the concept of having a running list of restaurants to try and relates it to the viewer. - 00:04–00:07 He then introduces Bilt Rewards, explaining that it rewards him for exploring local restaurants. - 00:07–00:11 He describes how he opens the app to see partners and plan an evening with friends. - 00:11–00:15 He specifies a restaurant that he and a friend have been wanting to try: Formosa Cafe. - 00:18–00:24 He shares that he is taking two friends there, and that he'll get Bilt rewards for it. - 00:24–00:33 A woman shares that the atmosphere at Formosa Cafe was great, and the food was incredible. - 00:38–00:43 The man returns and reiterates the quality of the experience, while adding that he "got points for it." - 00:43–00:49 He lists what the Bilt rewards points can be put toward, with exaggerated emphasis. - 00:49–00:57 He emphasizes how easy and nice it is to get rewards for things he's already doing. - 00:57–01:08 He shares he's planning to get more Bilt rewards, and teases that he'll pay for the meal.

# Ad summary A creator shares 3 reasons why Bilt Rewards are valuable and flexible. # Brand positioning Bilt Rewards is positioned as a valuable and flexible point currency. The brand seeks to occupy the space of a membership program that allows you to earn points for paying rent and more. The tone is casual and friendly, focusing on accessibility by allowing users to link any existing credit card. By offering rewards on rent, Bilt Rewards aligns with the lifestyle of renters who want to make the most of their expenses. # Product Bilt Rewards is a membership program that offers rewards points for various activities. These include linking any card to earn points on top of usual card rewards, earning points for paying rent, and redeeming points in multiple ways, like student loan payments, future rent payments, and other classic categories. Bilt Points are presented as the most valuable and flexible point currency on the market, offering a range of redemption options to suit different needs. # Visual style The ad has a polished UGC feel with a clean and bright aesthetic. The editing style features static shots with minimal transitions. The production quality suggests a professionally lit and staged environment, aiming for a balance between authenticity and commercial appeal. Pacing is moderate, with consistent shot durations synchronized with spoken content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join Bilt! # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces Bilt Points as the most valuable and flexible point currency and teases surprising reasons. - 00:04–00:08 The creator lists three reasons why Bilt points are valuable. First, you can link any card and get Bilt points on top of your usual card rewards. - 00:08–00:11 The creator explains how you can get Bilt points for paying your rent. - 00:11–00:19 The creator says you can redeem points in a variety of ways like student loan payments, future rent payments, and other classic categories. - 00:19–00:21 The creator encourages viewers to join Bilt, the membership for where you live.

# Ad summary A man describes his experience using the Bilt Rewards program to earn points on restaurant meals in New York City, which he then applies toward his monthly rent. He visits a Michelin-starred restaurant called Francie in Williamsburg, emphasizing the quality of the food and the benefit of earning points on every dish. The ad ends with a call to action to become a Bilt member to avoid leaving rewards on the table. # Brand positioning Bilt Rewards is presented as a modern, innovative program that allows users to earn points on everyday expenses like dining out, which can then be applied to significant costs such as rent. The brand aims to occupy a space in the consumer's mind as a practical and rewarding solution for urban living, aligning with a lifestyle of enjoying city amenities while being financially savvy. Bilt pushes against traditional financial norms by incentivizing expenses that are often overlooked for reward points, positioning itself as a lifestyle enabler that makes everyday spending more beneficial. The brand positioning is functional, focusing on the tangible benefits of earning and redeeming points, while also appealing to the emotional satisfaction of smart financial management. # Product Bilt Rewards is a loyalty program that allows users to earn points on restaurant meals, which can then be used towards rent payments. The program is designed for individuals who enjoy dining out and want to maximize the benefits of their spending. The key selling point is the ability to turn dining expenses into rent credits, providing a practical way to save money on housing costs. The program is accessed through the Bilt app, where users can find participating restaurants and track their rewards. The ad addresses the purchase barrier of high living costs by offering a tangible way to offset rent through everyday spending, emphasizing the value of earning rewards on expenses that are already part of the user's lifestyle. The program also extends to more than just dining. # Visual style The ad has a polished, UGC-style aesthetic with clear shots and smooth transitions between scenes. The production quality feels like a hybrid between a user-generated video and a commercial, striking a balance between authenticity and professionalism. The editing style includes quick cuts to showcase the various dishes and restaurant scenes, maintaining an engaging pace. The cuts appear to be timed to the rhythm of the speech, enhancing the overall flow and coherence. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action become a Bilt Member # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 As someone who loves to eat out, the man explains he was unaware that he could earn rewards on his meals to put towards his monthly rent payments and so much more. This sets up the problem and his surprise at discovering the opportunity. He speaks directly to the camera in a casual, relatable tone. - 00:07–00:10 00:07–00:10 Since he lives in New York City, he puts Bilt Rewards to the test. This introduces his intention to demonstrate the product's effectiveness. His tone is enthusiastic and inviting. - 00:10–00:14 00:10–00:14 He opens the Bilt app and finds a nearby restaurant called Francie. This shows the ease of finding participating restaurants. His tone is informative and excited. - 00:14–00:17 00:14–00:17 A shot of the restaurant's exterior is shown. This offers a visual demonstration of the location and introduces the dining experience that follows. - 00:17–00:35 00:17–00:35 Inside the restaurant, a variety of different dishes are displayed. This sequence showcases the appealing, high-quality dining experience and the various food options available. A voiceover emphasizes the quality and unique aspects of the food, such as French and Italian influence and attention to detail. - 00:36–00:42 00:36–00:42 The man says that the best part of the meal was knowing that every dish was earning Bilt Points that could be used for rent payments. This reinforces the value proposition of the program. His tone is satisfied and enthusiastic. - 00:42–00:47 00:42–00:47 The man urges viewers to become a Bilt member and avoid leaving rewards sitting on the table. This provides a clear call to action. His tone is persuasive and encouraging.

# Ad summary This ad promotes Bilt, a rewards program where users earn points on rent or mortgage payments. The ad features a man in front of a microphone who describes how a friend paid rent for three years without earning anything in return. He explains that Bilt members earn points on their rent, neighborhood purchases, and mortgage payments. The ad highlights the Bilt Neighborhood Concierge service, which can book reservations and flights for users, acting as a personal assistant. # Brand positioning Bilt is presented as a rewards program that challenges the norm of housing payments being a non-beneficial expense. The brand positions itself as innovative, rewarding individuals for expenses they already have, whether renting or owning. The tone is functional, emphasizing the practical benefits of earning points on rent, neighborhood purchases, and mortgage payments. Bilt promotes convenience and accessibility by offering a concierge service that acts as a personal assistant, making life easier for its members. # Product Bilt is a rewards program designed for renters and homeowners, allowing them to earn points on their housing payments and neighborhood purchases. As a Bilt member, users accumulate points on rent and mortgage payments, turning a typically non-rewarding expense into an opportunity to gain benefits. The program also includes the Bilt Neighborhood Concierge, a service that functions as a personal assistant, capable of booking reservations and flights. This feature addresses the pain point of time-consuming tasks and offers a convenient solution for busy individuals. Bilt aims to make housing payments worthwhile by offering practical rewards and services. # Visual style The ad has a polished UGC feel. It's shot with natural light and a stationary camera. The editing is minimal, with static shots that maintain focus on the speaker. The production quality suggests a hybrid approach, balancing a casual, authentic tone with commercial clarity. The consistent medium shot and bright lighting contribute to a clean, approachable aesthetic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use Bilt # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The man begins by sharing a story about his friend who spent three years paying rent and then bought his first home. - 00:03–00:08 00:03–00:08 He points out that his friend's biggest monthly expense, the rent, earned him nothing, highlighting a common frustration. - 00:08–00:10 00:08–00:10 He suggests that his friend should have used Bilt instead, introducing the brand as a solution. - 00:10–00:15 00:10–00:15 He explains that as a Bilt member, you earn points on your rent and around your neighborhood. - 00:15–00:17 00:15–00:17 He adds that now you can earn on mortgage payments, broadening the appeal to homeowners. - 00:17–00:22 00:17–00:22 He emphasizes that whether renting or buying, your housing payment is earning you something every month. - 00:22–00:26 00:22–00:26 He highlights the Bilt Neighborhood Concierge as the best feature. - 00:26–00:31 00:26–00:31 He elaborates that the Concierge can answer questions and take action for you. - 00:31–00:36 00:31–00:36 He gives the examples of the Concierge booking reservations and flights. - 00:36–00:40 00:36–00:40 He sums it up as having a personal assistant just for paying for housing. - 00:40–00:43 00:40–00:43 He concludes by encouraging viewers to use Bilt, unlike his friend.

# Ad summary This ad promotes the BILT credit card, highlighting its unique feature of earning points on mortgage payments. The ad features an image of an apartment building at night, with a BILT card floating in the foreground and text emphasizing the point-earning benefit. # Brand positioning BILT Rewards is presented as an innovative brand disrupting the traditional credit card space by offering rewards on typically non-rewardable expenses such as rent and mortgage payments. The brand targets urban consumers who value both luxury living and financial savvy, positioning itself as a lifestyle enabler that aligns with modern living by rewarding cardholders for expenses they already have. # Product The BILT credit card is advertised as a unique rewards card that allows users to earn points on mortgage payments. The card itself appears to be a brushed metal card, lending it a sleek, premium feel. The primary selling point is the ability to "Earn up to 1.25X points on your mortgage payments," which addresses the common frustration of not receiving rewards for such a large monthly expense. The ad subtly suggests that it's worth applying for the card to capitalize on this unique benefit, contingent on "Terms apply. Subject to approval and eligibility." # Visual style The ad employs a sleek, modern visual style with high production quality. The image features soft, diffused lighting with a shallow depth of field, blurring the background to focus on the product. The color palette is cool, dominated by dark blues and grays, contrasted by the warm lighting from the apartment windows. The overall style feels polished and aspirational, aiming to convey a sense of luxury and sophistication. # Hooks Headline: Earn up to 1.25X points on your mortgage payments. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a nighttime establishing shot of a luxury apartment building. This is intended to create an aspirational image and set the tone for an urban, sophisticated lifestyle. This creates a sense of place for the viewer. - The focal point then shifts to a floating BILT credit card in the foreground. This highlights the central product offering. This is meant to create a visual relationship between the luxury building and BILT. - The copy appears next, reinforcing the unique selling proposition of earning points on mortgage payments. This is meant to make the viewer consider the tangible benefits of the card. This aims to speak directly to the viewer about the main benefit of using the card. - The ad concludes with a disclaimer about terms and eligibility. This provides necessary transparency, while also pushing the customer to apply. This creates a sense of responsibility from the brand's perspective.

# Ad summary This image ad promotes the Bilt credit card by showcasing how mortgage payments can be converted into travel rewards. The ad features a luxurious scene with a woman overlooking a tropical landscape, emphasizing the potential for travel and lifestyle upgrades through the use of the card. The ad aims to appeal to homeowners who are looking for ways to maximize the value of their mortgage payments and earn travel rewards. # Brand positioning Bilt Rewards is presented as a modern and innovative loyalty program that challenges traditional financial norms by allowing users to earn rewards on typically non-rewardable expenses, such as rent and mortgage payments. The brand targets aspirational urban consumers seeking lifestyle benefits and travel perks. The brand positions itself as a lifestyle enabler, offering a way to transform everyday expenses into premium experiences without changing spending habits. Bilt Rewards differentiates itself from standard credit card offerings by focusing on rewarding users for payments they're already making, thereby embedding itself in their existing financial routines and providing added value. # Product The Bilt credit card is a financial product that enables users to earn rewards points on their rent and mortgage payments, positioning it as a unique offering in the credit card market. The card is intended for renters and homeowners who want to maximize the value of their monthly housing payments, turning these typically non-rewardable expenses into opportunities for travel and other rewards. The card offers up to 1.25x points on mortgage payments, as advertised. The product is designed to overcome the barrier of non-rewardable housing expenses, providing a way for users to accumulate points towards travel experiences. This product allows consumers to earn points on large monthly expenses like rent/mortgage without the typical fees or limitations associated with other rewards programs. # Visual style The ad has a luxurious and aspirational visual style. The production quality is highly polished, resembling a professional studio shot. The color grading is warm, emphasizing the golden hour light and creating an inviting atmosphere. The image treatment includes background removal to focus on the product and the aspirational lifestyle elements. Typography is clean and modern, integrated smoothly into the composition. The ad leverages platform-native aesthetics by using a clean and simple design, suitable for in-feed placement. # Hooks Headline: Turn mortgage payments into trips. Earn up to 1.25X points with Bilt. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a woman overlooking a tropical landscape, visually setting the scene for travel and luxury. This invites the audience to imagine the possibilities and lifestyle upgrades they could achieve. The audience experiences this from their own perspective, envisioning themselves in this luxurious setting. - The focus then shifts to the Bilt credit card, presented within a transparent, rounded square, along with the text 'Turn mortgage payments into trips. Earn up to 1.25X points with Bilt.' This directly communicates the card's core value proposition, showcasing how mortgage payments can be transformed into travel rewards. This message is from the brand, promoting the value and benefits of the Bilt credit card. - The ad concludes with the disclaimer 'Terms apply. Subject to approval and eligibility,' which provides a legally necessary statement to clarify the conditions and limitations of the offer. This disclaimer is from the brand, ensuring transparency and setting appropriate expectations for potential customers.

# Ad summary The ad showcases the Bilt credit card, emphasizing its rewards program, especially on rent, dining, groceries, and travel. It features an unboxing of the card, highlighting its design and the activation process through the app, and communicates the benefits and value propositions to encourage viewers to apply now. # Brand positioning Bilt is presented as a rewards program designed for renters and homeowners, offering points on rent and mortgage payments, as well as dining, groceries, and travel. The brand appears modern and tech-forward, encouraging users to apply for the card. It positions itself as a lifestyle enabler for urban dwellers, particularly those who value earning rewards on everyday expenses. # Product The Bilt Obsidian Card is a credit card designed to provide rewards on rent and mortgage payments. It offers up to 1.25X points on rent and mortgages, 3X points on dining or grocery, and 2X points on travel. The card is promoted for earning the richest rewards at home and in your neighborhood, enabling users to accumulate points on everyday expenses. It can be activated by tapping the back of the card on the phone, which addresses the purchase barrier related to complicated activation processes. The card has a black design with a city map, and comes in sleek black packaging. # Visual style The ad has a clean and modern aesthetic, with a focus on product presentation. The editing style is fast-paced and dynamic, with quick cuts and transitions to maintain viewer engagement. The production quality is polished, giving off a high-end commercial feel. The background remains black and simple throughout. The pacing is consistent, with cuts timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Apply now. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with an unboxing of the Bilt Obsidian Card. - 00:04–00:10 The narrative transitions to showcasing the rewards and benefits of the card, such as earning 3X points on dining or groceries, and illustrates the card’s design. - 00:10–00:24 The ad shifts to displaying another benefit, which is the 1.25X points on rent and mortgages, while also showing the activation process using the Bilt app. - 00:24–00:28 The ad emphasizes how the card is for earning the richest rewards at home and in your neighborhood, then highlights its design one last time. - 00:28–00:33 The ad prompts viewers to apply now and shows the Bilt packaging again. - 00:33–00:38 The ad concludes by showing the Bilt logo and directs viewers to the Bilt website.

# Ad summary This ad promotes Bilt's Neighborhood Concierge, a feature within the Bilt app that helps users with various tasks, such as planning an RV trip and sourcing camping supplies. The ad features a creator who shares her experience of planning an RV trip and the challenges she faced with managing multiple tabs and tracking down necessary items. The Bilt Neighborhood Concierge simplifies the process by handling the sourcing and delivery of items through Bilt Home Delivery. # Brand positioning Bilt is positioned as a membership program focused on enhancing the lives of its users, whether they rent or own their homes. The brand aims to simplify everyday tasks and provide convenience through its integrated app features, such as the Neighborhood Concierge. By offering assistance with sourcing and delivering items, Bilt positions itself as a helpful tool that reduces the time and energy required for various activities. The brand caters to individuals seeking a streamlined and efficient approach to managing their daily lives. # Product The Bilt Neighborhood Concierge is a feature within the Bilt app designed to simplify tasks such as planning trips and sourcing supplies. It works by allowing users to input their needs, which the app then handles by sourcing items and arranging delivery through Bilt Home Delivery. The Neighborhood Concierge aims to eliminate the need for users to bounce between multiple apps or make store runs, streamlining the entire process into one platform. This feature is targeted towards individuals who value convenience and efficiency in managing their daily lives, whether they rent or own their homes. The ad emphasizes that Bilt is the membership for where you live, built around your actual life. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The cuts are relatively quick, maintaining a steady pace throughout the video. The production quality is a mix of polished and raw, giving it an authentic feel that resonates with the target audience. The editing is timed to the voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Bilt is changing the game with their new Neighborhood Concierge, a feature that actually handles things for you. - 00:05–00:10 Planning our first RV trip was supposed to be fun, and honestly it was, but the prep? Way too many tabs open. - 00:11–00:15 Tracking down all the easy-to-forget stuff, batteries, bug spray, sunscreen, you know the list. - 00:16–00:21 It just takes more time and energy than it should. This is exactly where Neighborhood Concierge would have changed everything. - 00:21–00:25 It's built right into the app, and instead of just giving you answers, it actually takes care of things. - 00:25–00:29 Tell it what you need and it handles the sourcing and delivery through Bilt Home Delivery. - 00:29–00:33 No bouncing between apps, no store runs, just send it the list and it's done. - 00:33–00:37 Bilt is the membership for where you live, built around your actual life, whether you rent or own. - 00:37–00:40 The trip was the fun part, next time Bilt handles the rest.