How Beyond Meat Advertises on Meta

# Ad summary This ad is designed to showcase a plant-based meat alternative product by highlighting its nutritional information. # Brand positioning Beyond Ground is presented as a health-conscious and sustainable alternative to traditional ground meat. The brand aligns with a lifestyle that prioritizes both nutritional value and environmental responsibility, positioning itself against the norms of the traditional meat industry by offering a plant-based option. The brand emphasizes its functional benefits through nutritional facts, such as protein and fiber content, while appealing to consumers who want to make informed and ethical food choices. # Product The product is Beyond Ground, a plant-based ground meat alternative. It is designed for individuals seeking a healthier and more sustainable protein source. The ad highlights that it contains 27g of protein, 4g of fiber, 140 calories, and 0mg of cholesterol per serving, emphasizing its nutritional benefits. The product is also made with 4 ingredients. The ad appeals to potential buyers by showcasing the nutritional aspects of the product and emphasizing its simplicity. # Visual style The ad features a clean, minimalist visual style with a focus on nutritional information. The production quality is high, with a well-lit, studio-shot image of the product in a prepared dish. The image treatment includes background removal and clear typography integration, enhancing scannability. The style presents a healthy food option in a straightforward and appealing manner. # Hooks Headline: Ground meat, simplified. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a visual of a dish made with Beyond Ground. This captures the viewer's attention by presenting the product in a ready-to-eat form, suggesting its versatility and appeal from the customer's perspective. - The ad highlights the key nutritional facts of the product, such as protein, fiber, calories, and cholesterol content. The brand is communicating the key benefits of the product from a nutritional perspective, appealing to health-conscious consumers. - The ad emphasizes that the product is made with only 4 ingredients. This communicates the product's simplicity and natural composition from the brand's perspective, reassuring consumers about its ingredient quality.

# Ad summary This ad promotes Beyond Meat's Beyond Burger plant-based patties. It features a creator preparing grilled onion smash burgers using the product, showcasing the cooking process and the final delicious-looking burger. The ad emphasizes the ease of making the burgers at home and their plant-based nature. # Brand positioning Beyond Meat is presented as a brand that offers plant-based alternatives to traditional meat products, specifically targeting consumers who are health-conscious, environmentally aware, or following a vegetarian or vegan lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of delicious and convenient plant-based options that do not compromise on taste or quality. The brand aligns with values of sustainability and health, promoting a lifestyle that is both enjoyable and responsible. By offering plant-based alternatives, Beyond Meat pushes against the norm of relying solely on animal products for protein, offering a functional and ethical choice for consumers. # Product The featured product is Beyond Burger plant-based patties made with avocado oil. These patties are designed as a meat alternative for making burgers. The packaging highlights that they are "New! Meatier & Juicier!" and contain 21g of protein. The ad emphasizes that these burgers are completely plant-based, catering to those seeking vegetarian or vegan options. The patties are used to make grilled onion smash burgers, showcasing their versatility and deliciousness. The ad addresses the purchase barrier of taste by highlighting how delicious and easy to make the burgers are, encouraging viewers to try them as a grilling season staple. # Visual style The ad has a polished UGC feel, with bright, natural lighting and clear shots of the cooking process. The editing style includes quick cuts to showcase each step, maintaining a consistent pace. The production quality is high, making the food look appealing and the process easy to follow. The cuts are timed to the music beats, creating a rhythmic and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video opens with a close-up of a grilled onion smash burger, followed by a woman holding and eating the burger. The message is that these burgers are delicious and essential for grilling season. The perspective is from the woman who is enjoying the burger, conveyed through her enthusiastic tone and satisfied expression. The tone is inviting and persuasive, encouraging viewers to try the burgers. - 00:05–00:06 00:05–00:06 The woman holds up a package of Beyond Burger plant-based patties. This reveals the brand and product being promoted. The perspective is from the woman, who is presenting the product as the key ingredient for the burgers. The tone is informative and enthusiastic. - 00:06–00:14 00:06–00:14 The video transitions to a cooking demonstration, showing sliced onions and fries being cooked on a griddle. This illustrates the preparation process for the burgers and sides. The perspective is from the cook, showing the steps involved in making the meal. The tone is instructional and practical. - 00:14–00:15 00:14–00:15 The fries are tossed with seasoning. This shows the fries being prepared. The perspective is from the cook, showing the steps involved in making the meal. The tone is instructional and practical. - 00:15–00:19 00:15–00:19 The patties are topped with mustard and flipped, cooking the onions until they are caramelized. This demonstrates the cooking technique for the smash burgers. The perspective is from the cook, showing the process of cooking the patties. The tone is instructional and engaging. - 00:19–00:23 00:19–00:23 Cheese is added to the patties, and water is added before covering them to melt the cheese. This shows the final steps in cooking the patties. The perspective is from the cook, demonstrating a tip for melting plant-based cheese. The tone is informative and helpful. - 00:23–00:26 00:23–00:26 The video shows the preparation of a burger sauce with a list of ingredients displayed on screen. This provides a recipe for a key component of the burger. The perspective is from the cook, sharing a recipe for the sauce. The tone is instructional and inviting. - 00:26–00:30 00:26–00:30 The burger is assembled with sauce, pickles, lettuce, tomato, and the cooked patty. This shows the final assembly of the burger. The perspective is from the cook, demonstrating how to put the burger together. The tone is satisfying and enticing.

# Ad summary This ad showcases a woman preparing a Beyond Burger using garlic bread as the buns. She prepares the patties, buns and sauce, and then assembles the burger. # Brand positioning Beyond Meat is presented as a plant-based alternative to traditional meat products. The brand emphasizes health benefits by explicitly calling out avocado oil in its plant-based patties. The ad suggests that Beyond Meat aligns with a health-conscious lifestyle, offering a guilt-free way to enjoy indulgent foods like burgers. The brand sets itself apart by pushing against the norm of solely animal-based meat options, offering a functional alternative that caters to both vegetarians and meat eaters looking to reduce their meat consumption. Beyond Meat aims to occupy the space in consumers minds of offering a plant based alternative to meat products and is positioning itself for those looking to make healthier and environmentally conscious food choices. # Product The advertised product is Beyond Burger Plant-Based Patties made with avocado oil. The package states that the plant-based patties have 75% less saturated fat and 21g of protein per serving. The product contains no added hormones or antibiotics and is soy, gluten, and cholesterol free. The patties are seen being cooked on a griddle and topped with cheese to create the burger. The garlic bread buns are made with butter, garlic, parsley. The sauce is made with mayo, mustard, relish, and onions. These patties are advertised as a healthier, plant-based option for burger lovers. # Visual style The visual style is clean and bright, with a focus on showing the ingredients and the cooking process clearly. The editing includes quick cuts and transitions to maintain a fast pace, and the overall production quality is professional with close-up shots to highlight textures and details. The ad has a UGC feel by using handheld camera movements and showcasing the cooking process. The pacing is quick, with roughly 10-15 cuts per minute, maintaining a consistent rhythm throughout the ad. There are no cuts or product actions timed to music or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a close-up of a double-stacked burger that uses garlic bread as buns. The burger is dripping with sauce, and the text overlay says "Viral garlic bread burgers". The message is to showcase the finished product and immediately grab the viewer's attention with a trendy food item. The audience experiences this from a POV of someone holding the burger and is meant to be mouth-watering and appetizing. The tone is fun and indulgent, indicating this is a creative take on the food trend. - 00:03–00:05 00:03–00:05: The shot shows the Beyond Burger Plant-Based Patties packaging and is meant to showcase the main product being used in the recipe and give the viewer more information on its attributes. - 00:05–00:11 00:05–00:11: The ad shows the Beyond Burger patties being prepared on the griddle. The patty is pressed down, seasoned, and cooked until it is browned and cheese is added. This shows how simple and quick it is to prepare the patties. The perspective is from someone demonstrating a cooking tutorial. The tone is practical and informative. - 00:11–00:17 00:11–00:17: The ad shows butter being melted in a small bowl and parsley and garlic salt are added. The mixture is then brushed onto burger buns and toasted on the griddle. This demonstrates how to prepare the garlic bread that is being used as the bun. The perspective is from someone demonstrating a cooking tutorial. The tone is practical and informative. - 00:17–00:23 00:17–00:23: The toasted garlic bread buns are pressed down to toast them, and then the sauce is prepared by combining mayonnaise, mustard, relish, and onions. This highlights how to prepare the garlic bread that is being used as the bun and then the sauce. The perspective is from someone demonstrating a cooking tutorial. The tone is practical and informative. - 00:23–00:29 00:23–00:29: The burger is assembled with a bottom bun, lettuce, two patties with cheese, sauce, and the garlic bread as the top bun. Then the burger is shown close up. This brings together all the elements showcased in the video, showing the final result of the recipe. The perspective is from someone holding the burger and the tone is fun and satisfying. - 00:29–00:31 00:29–00:31: The ad ends with a shot of multiple burgers in a stack. This conveys the ease in which you can prepare multiple burgers with this recipe and leaves the viewer with a final appetizing image. The tone is mouth watering and satisfying.

# Ad summary This ad showcases Beyond Meat's plant-based chicken pieces used in a plant-based chicken caesar salad. The ad emphasizes the product's high protein content (21 grams per serving) and use of avocado oil, while promoting the idea that plant-based eating doesn't mean missing out on favorite flavors and textures. # Brand positioning Beyond Meat is presented as a brand that challenges the myth that plant-based eating means missing out on flavor. The brand aligns with a health-conscious lifestyle, emphasizing high protein and nutritious ingredients like avocado oil. It pushes against the perception that plant-based alternatives are inferior to animal products, aiming to occupy a space in the consumer's mind as an innovative and inclusive brand that allows people to enjoy classic dishes while adhering to a plant-based diet. # Product Beyond Chicken Pieces are plant-based, unbreaded chicken alternatives made with avocado oil. According to the ad, they cook in 5-7 minutes, offering a convenient and quick meal option. The product contains 21 grams of clean protein per serving, which is highlighted as a significant nutritional benefit. They are designed for anyone looking to incorporate more plant-based foods into their diet without sacrificing the taste or texture of chicken. They can be used in a variety of dishes, as shown with the chicken caesar salad, making it a versatile ingredient for those following a plant-based diet or looking for healthier protein options. The ad aims to dispel the idea that plant-based eating is restrictive by showcasing how this product can make classic dishes like a chicken caesar salad even more amazing. # Visual style The ad has a bright and airy aesthetic, using natural light to create a warm and inviting feel. The editing style features quick cuts, especially during the cooking and preparation sequences, to maintain a fast pace. The production quality is polished, giving the impression of a professionally produced commercial while retaining a UGC feel. The pacing is consistent throughout, syncing cuts and actions with the music to create a rhythmic flow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter shows a chicken caesar salad and states that the chicken is plant based. - 00:05–00:08 In response to the opening statement, the presenter holds up a package of Beyond Chicken Pieces. - 00:08–00:10 The presenter opens the package and pours the product into a frying pan. - 00:10–00:13 The chicken pieces are shown sauteing in a pan with a lid, and then a fork pulls a piece out of the pan. - 00:13–00:15 The presenter eats the plant-based chicken caesar salad and states that it is insane. - 00:15–00:23 The presenter shows how to make a plant-based Caesar salad dressing in a blender. - 00:23–00:26 The presenter makes plant-based croutons from pieces of bread blended into crumbs. - 00:26–00:31 The presenter shows how to prepare lettuce. - 00:31–00:35 The presenter puts all the ingredients together to create the chicken caesar salad.

# Ad summary This ad showcases the preparation of viral smash burger tacos using Beyond Beef plant-based ground. The video highlights each step, from seasoning the ground 'beef' to assembling the final taco with cheese, lettuce, pickles, and a special sauce. # Brand positioning Beyond Meat is presented as an innovative, plant-based alternative to traditional beef. The brand aims to occupy the space of health-conscious and environmentally aware consumers who still want to enjoy classic comfort foods. The brand aligns with values of sustainability and health, promoting a lifestyle that doesn't compromise on taste while being mindful of the planet. By offering a plant-based alternative, Beyond Meat pushes against the norms of traditional meat consumption, appealing to those seeking healthier and more sustainable options. The brand positioning is both functional, providing a meat alternative, and emotional, appealing to values of health and environmental responsibility. # Product The featured product is Beyond Beef Plant-Based Ground, a plant-based alternative to traditional ground beef. It is made with avocado oil and contains 21 grams of protein. The product is for anyone looking for a healthier, more sustainable alternative to beef. The ad highlights its use in creating viral smash burger tacos, showcasing its versatility and ease of use. The USP is that it allows consumers to enjoy classic burger flavors without consuming animal products. The ad shows the product being seasoned, cooked, and used as a filling for tacos, addressing the purchase barrier of taste and texture by demonstrating its appealing final form. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on showcasing the food in an appealing way. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is polished, giving it a professional feel while still maintaining a UGC vibe. The pacing is consistent, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a close-up shot of a fully assembled burger taco, showcasing the final product. This is intended to immediately grab the viewer's attention and create interest in the recipe. The perspective is from a first-person view, holding the taco. The tone is appetizing and inviting. - 00:01–00:05 00:01–00:05 The video transitions to a top-down view of the ingredients laid out on a table, including tortillas, Beyond Beef, sauce, lettuce, and pickles. The person spreads the Beyond Beef on the tortillas. This shows the initial steps of preparing the tacos. The perspective is from an overhead view, guiding the viewer through the preparation process. The tone is instructional and informative. - 00:05–00:06 00:05–00:06 The person seasons the Beyond Beef on the tortillas with salt. This emphasizes the simplicity of the recipe. The perspective is from a close-up, top-down view, highlighting the seasoning process. The tone is practical and straightforward. - 00:06–00:07 00:06–00:07 The video shows the tortillas with the Beyond Beef being cooked until crispy. This demonstrates the cooking process and the appealing texture of the cooked 'beef'. The perspective is from a close-up, top-down view, showcasing the cooking process. The tone is appetizing and satisfying. - 00:07–00:08 00:07–00:08 The person adds cheese to the cooked Beyond Beef on the tortillas. This shows the addition of a classic burger ingredient. The perspective is from a close-up, top-down view, highlighting the cheese being added. The tone is comforting and familiar. - 00:08–00:11 00:08–00:11 The video shows the preparation of the special sauce, mixing mayonnaise, mustard, and pickle relish. This reveals the components of the sauce. The perspective is from a close-up view, focusing on the mixing process. The tone is informative and engaging. - 00:11–00:17 00:11–00:17 The person assembles the tacos with the special sauce, lettuce, pickles, and onions. This shows the final steps of creating the burger tacos. The perspective is from a close-up, top-down view, highlighting the assembly process. The tone is satisfying and appetizing. - 00:17–00:18 00:17–00:18 The video ends with a close-up shot of the fully assembled burger taco being held up, showcasing the final product. This reinforces the appeal of the recipe. The perspective is from a first-person view, holding the taco. The tone is appetizing and inviting.

# Ad summary This ad features a content creator sharing a simple recipe for sweet potato nachos using only four ingredients including Beyond Ground. She demonstrates the cooking process and emphasizes how easy it is to make a healthy and delicious meal. # Brand positioning Beyond Ground is presented as a plant-based ground meat alternative that is both healthy and versatile. The brand is positioned as offering a convenient solution for people seeking nutritious meal options. The ad highlights that Beyond Ground has only four ingredients, aligning with the brand's emphasis on simplicity and health. The brand aims to occupy a space in the consumer's mind as a go-to for quick, easy, and macro-packed meals. The ad suggests that Beyond Ground is a product that can be easily incorporated into a balanced lifestyle, making healthy eating accessible and delicious. # Product Beyond Ground is a plant-based ground meat alternative that consists of only four ingredients. It offers 27 grams of protein and 4 grams of fiber per serving. It is an insane macro-packed blank canvas that can be used in a variety of dishes. The product is designed for individuals looking for simple, healthy, and delicious meal options. It addresses the need for quick and easy meals without compromising on nutritional value. The ad highlights its versatility and nutritional benefits, making it an appealing choice for those seeking a healthy lifestyle. # Visual style The ad features a bright and inviting aesthetic. The kitchen setting is well-lit, creating a warm atmosphere. The editing style is a mix of quick cuts and static shots, keeping the pace lively. The production quality is high-end, giving a polished and professional feel. The cuts are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with an image of sweet potato nachos, intriguing the viewer with a visually appealing and appetizing dish. - 00:00–00:03 The content creator asks if the viewer knew that the sweet potato nachos have only four ingredients. This is intended to immediately grab the viewer's attention by presenting a surprising and intriguing statement that highlights the simplicity of the recipe. - 00:03–00:09 The content creator acknowledges that the nachos are close to being four ingredients and states that Beyond Meat launched their new Beyond Ground, which is only four ingredients. This is meant to be perceived as a transition to the product being promoted. The tone is conversational and friendly, creating a sense of familiarity. - 00:10–00:11 The content creator highlights the nutritional benefits of Beyond Ground. By including information about the grams of protein and fiber, she highlights the benefit of the product to the consumer. The tone is enthusiastic, emphasizing the positive aspects of the product. - 00:15–00:21 The content creator demonstrates how easy it is to make the sweet potato nachos. She highlights the simplicity of the recipe and the minimal effort required. The tone is encouraging, making the recipe seem approachable. - 00:21–00:25 The content creator emphasizes how customizable the recipe is to the toppings of the viewers choice. She states that she is keeping this recipe simple. The tone is easygoing, highlighting the versatility and adaptability of the recipe to individual preferences.

# Ad summary This image ad showcases Beyond Steak Filet as a plant-based steak option, highlighting its high protein and fiber content, and zero cholesterol. It aims to attract health-conscious consumers looking for a meat alternative. # Brand positioning Beyond Meat positions itself as a forward-thinking food technology company providing plant-based alternatives to traditional meat products. The company clearly appeals to environmentally conscious and health-aware consumers seeking to reduce their meat consumption without sacrificing the taste or texture of familiar dishes. This particular ad emphasizes the health benefits (high protein, high fiber, zero cholesterol) of choosing Beyond Steak, suggesting the brand is focused on providing nutritionally sound meat alternatives, pushing against the perception that meat alternatives are less healthy than traditional meat. # Product Beyond Steak Filet is presented as a plant-based alternative to traditional steak. The ad emphasizes that it contains 28g of protein, 3g of fiber, and 0mg of cholesterol. These nutritional facts position it as a healthy option for those seeking to reduce cholesterol intake or increase protein and fiber in their diet. The product aims to offer the same taste and culinary experience as steak but without animal-derived ingredients, and the ad does this by showcasing the product in a familiar way, cooked and served in a skillet with herbs and garlic. # Visual style The ad has a clean and modern aesthetic, with a minimalist white background that makes the product and text stand out. The image is professionally shot with good lighting to highlight the texture and color of the steak, giving it an appealing look. The typography is simple and legible, with the bold word "STEAK" drawing attention to the product. The overall style is straightforward and informative, avoiding overly flashy elements to focus on the product's health benefits and visual appeal. # Hooks Headline: This. Is. Plant-based STEAK. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating "This. Is. Plant-based STEAK.", which immediately establishes the product's identity and core offering: a plant-based steak alternative. The brand is telling the audience what the product is in a clear and declarative manner, grabbing the viewer's attention with a straightforward statement. - Next, the ad provides nutritional information: "28g protein | 3g fiber | 0mg cholesterol". The brand is communicating the health benefits of its product, providing factual details that support its value proposition. This moment is designed to appeal to health-conscious consumers, highlighting the nutritional advantages of choosing plant-based steak. - The ad concludes by showing the cooked steak served in a cast iron skillet. The brand visually demonstrates the product's appearance and culinary appeal, showcasing it as a ready-to-eat meal. The image invites the viewer to imagine enjoying the product, reinforcing its desirability and ease of integration into their diet.

# Ad summary A video showing how to make a burger with a bun made from cheese and pickles, using Beyond Meat patties. # Brand positioning Beyond Meat is a brand dedicated to creating plant-based meat alternatives that are both sustainable and delicious. The brand aims to replicate the taste and texture of traditional meat using plant-based ingredients, making it appealing to both vegetarians and meat-eaters looking for healthier, eco-friendly options. The brand is positioned as an innovative food company committed to health and the environment. # Product The product featured is Beyond Meat's plant-based burger patties. These patties are designed to mimic the look, taste, and texture of traditional beef burgers, but are made entirely from plant-based ingredients. The patties are shown being cooked on a flat-top grill. The advertisement highlights that the burgers can be a tasty alternative to meat for creating healthier versions of classic meals. # Visual style The ad has a bright, cheerful aesthetic with natural lighting. The editing features quick cuts that keep the video moving at a fast pace. The production quality is polished, giving a clean and appetizing look to the food. The pacing is upbeat, supported by lively music that enhances the overall energy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The video opens with a close-up of a burger that uses patties from Beyond Meat and replaces traditional buns with crispy cheese and pickle 'buns.' This presents the final creative product to immediately intrigue the audience. - 00:02–00:05 00:02–00:05: Sliced pickles are patted dry with paper towels. This step establishes the recipe by preparing ingredients. - 00:05–00:13 00:05–00:13: Shredded cheese is spread onto a baking sheet, and pickle slices are placed on top and covered with more cheese. After baking, the 'cheese pickle buns' are shown. This shows the process of creating the unique burger buns. - 00:13–00:15 00:13–00:15: The Beyond Meat patties are cooked on a flat-top grill. This illustrates the cooking process for the burger. - 00:15–00:26 00:15–00:26: The burger is assembled with mayonnaise, mustard, lettuce, cooked Beyond Meat patties, tomato, and red onion between the crispy cheese and pickle buns. This completes the recipe demonstration and shows the final product.

# Ad summary This image ad for Beyond Ground emphasizes the product's role as a building block for clean cooking, highlighting its protein, fiber, and calorie content. It targets health-conscious individuals seeking plant-based alternatives. # Brand positioning Beyond Ground positions itself as a modern, health-conscious brand that is suitable for "clean cooking" that appeals to consumers seeking nutritious, plant-based meat alternatives. The brand seems to focus on providing a ground meat substitute that makes it easy to continue eating meals like pasta. This brand appeals to those looking for simple ways to incorporate more plant-based options into their diets without sacrificing familiar meals. The brand is functional and appeals to consumers looking for a healthier lifestyle. # Product The product featured is Beyond Ground, a plant-based ground meat substitute that serves as a versatile ingredient for cooking. The ad spotlights the product's nutritional information: 27g of protein, 4g of fiber, and 140 calories per 4oz serving. The ad presents the product as a healthy option for individuals looking to incorporate plant-based foods into their diet. It is used here to create a flavorful pasta dish topped with cheese, suggesting it can seamlessly replace traditional ground meat in various recipes and addressing the barrier of consumers wondering how they might cook with a meat alternative. # Visual style The ad employs a clean and natural visual style, with a focus on highlighting the product's nutritional value and culinary applications. The image is well-lit, with a shallow depth of field that draws attention to the pasta dish. The color palette is warm and inviting, with the red wine and fresh basil adding pops of color. # Hooks Headline: Ultimate building block for clean cooking. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a focus on the Beyond Ground product as a means to nutritious eating. The brand is telling this part of the story to establish itself as a cornerstone for preparing healthy, plant-based meals. - The ad progresses by highlighting the key nutritional attributes of the product (protein, fiber, calories). The brand continues telling the story here to reinforce the product's health benefits and nutritional value to the target customer. - The ad story concludes with an image of a Beyond Ground meal, ready to eat. This provides the viewer with a visual example of how the product can be incorporated into everyday cooking.

# Ad summary The ad for Beyond Chicken focuses on the health benefits of its plant based unbreaded chicken pieces. It highlights that it contains 21g of protein and only 130 calories. It also notes that the chicken is clean, simple, and plant-based. # Brand positioning Beyond Chicken is presented as a health-conscious alternative to traditional chicken. The brand's positioning centers around providing clean, simple, and plant-based protein. With callouts such as 21g protein, 130 calories, and 'low in saturated fat', Beyond Chicken appeals to consumers seeking nutritious options that align with a healthy lifestyle. The brand emphasizes its commitment to offering plant-based alternatives that don't compromise on taste or nutritional value. # Product Beyond Chicken Pieces are plant-based, unbreaded chicken pieces, presented as a healthy alternative to traditional chicken. Each serving contains 21g of protein and 130 calories per serving. Made with avocado oil and low in saturated fat, these pieces cater to health-conscious consumers looking for clean and simple ingredients. The product aims to address the purchase barrier of unhealthy eating by offering a nutritious, plant-based option that doesn't compromise on taste or protein content. # Visual style The ad employs a clean and minimalist visual style to highlight the health benefits of the product. The production quality is high, with professional photography and clear presentation of information. The image treatment includes soft lighting and natural colors, emphasizing the freshness and simplicity of the ingredients. Typography is integrated in a straightforward manner, with bold text for key product attributes. The overall aesthetic is designed to be scannable and informative, appealing to health-conscious consumers. # Hooks Headline: 21g protein 130 calories # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the product’s core nutritional benefits: 21g of protein and 130 calories. This information is intended to immediately capture the attention of health-conscious consumers, conveying a positive first impression. The brand is communicating this information. - Next, the ad uses the tagline, “Clean, simple, plant-based.” This further emphasizes the product’s health and dietary advantages, positioning it as a wholesome and sustainable option. The brand is communicating this information. - Finally, the ad visually presents the packaging of Beyond Chicken Pieces alongside a prepared dish, showcasing both the raw product and its culinary applications. This provides a comprehensive view, demonstrating the product's versatility and ease of use. The brand is visually showing what the product looks like and its potential in a finished dish.

# Ad summary The ad features a high-angle shot of a plant-based ground on a baked sweet potato. The brand, Beyond Ground, is featured above the shot of the food, along with the claim, “Bring out the good”. The product’s protein, fiber, and calorie count is also noted in the image. # Brand positioning Beyond Ground is a brand that focuses on plant-based food, particularly plant-based ground. The brand's products offer consumers a health-conscious alternative to traditional ground meat. The brand is positioned to appeal to people looking for protein, fiber, and lower calories. # Product The product is plant-based ground. It is designed to offer high protein, high fiber and lower calories than regular ground meat. The ad shows the ground placed on a baked sweet potato, drizzled with sauce and being forked up, highlighting its easy integration into meals. The nutritional information per 4oz plant-based ground is called out, promoting the product as a healthy choice. # Visual style The image is brightly lit, focusing on the food and ingredients. The shot is taken from a high angle to showcase the entire plate. The colors are natural and appetizing, with the sweet potato's orange contrasting with the green herbs and sauce. The image is slightly blurred in the background to draw attention to the main subject: the prepared meal. # Hooks Headline: Bring out the good # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The brand, Beyond Ground, is introduced, establishing the source and credibility of the ad from the brand's perspective. - The phrase “Bring out the good” implies the product's purpose is to add nutritional value to a meal, as told from the brand’s perspective. - Three nutritional facts are presented, “27g protein, 4g fiber, 140 calories”, with the intention of highlighting the health benefits of this product from a factual, nutritional perspective. - A full plate featuring the product is shown to demonstrate the food’s integration in a well-rounded meal, as seen from a customer’s perspective. - “Nutritional Information Per 4oz Plant-Based Ground” is explicitly mentioned to highlight the healthy benefits, told from the brand's perspective.

# Ad summary This ad highlights the Beyond Steak Filet as an upgrade from normal steak night due to its nutritional advantages. # Brand positioning Beyond Steak Filet is presented as a modern, health-conscious alternative to traditional beef steak. The brand positions itself as an 'upgrade' to steak night, suggesting that it surpasses conventional steaks in terms of nutritional value. By highlighting the protein, fiber, and saturated fat content, Beyond Steak Filet appeals to consumers who are mindful of their dietary choices and seek a healthier, plant-based option without sacrificing the steak experience. # Product The ad showcases Beyond Steak Filet, a plant-based steak alternative designed for those who want to enjoy a steak-like experience while maintaining a healthier diet. It features 28g of protein, 3g of fiber, and 1g of saturated fat per serving. The steak filet is presented on a wooden cutting board, topped with a pat of melting herb butter, and garnished with rosemary sprigs and cloves of roasted garlic, emphasizing its culinary appeal and versatility. The ad highlights the nutritional benefits and promotes it as a guilt-free upgrade to traditional steak. # Visual style The ad has a clean and appetizing visual style, with a focus on showcasing the Beyond Steak Filet in a realistic and appealing way. The lighting is soft and natural, highlighting the texture and detail of the steak and garnishes. The composition is simple and uncluttered, drawing attention to the product itself. The overall aesthetic is modern and health-conscious, aligning with the brand's positioning as a premium, plant-based alternative. # Hooks Headline: Steak night, upgraded. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad copy introduces the concept of "Steak night, upgraded," immediately positioning the product as a superior alternative to traditional steak. This is intended to grab the viewer's attention by framing the Beyond Steak Filet as an enhanced version of a familiar meal occasion, from the brand's POV. - The ad displays the nutritional information of the Beyond Steak Filet, explicitly stating "[28G PROTEIN] [3G FIBER] [1G SAT FAT]." This reinforces the "upgraded" concept by providing specific health benefits compared to conventional steak, from the brand's POV. - The ad presents a visual of the Beyond Steak Filet prepared and plated with herb butter, rosemary, and roasted garlic. This showcases the product's culinary appeal, suggesting it can be enjoyed in a similar way to traditional steak, from the customer's POV.

# Ad summary This image ad promotes Beyond Steak Filet, a plant-based steak product. It highlights the rarity of finding a plant-based steak that is well-done and showcases the product's high protein content. # Brand positioning Beyond Meat is presented as a modern, innovative food brand focused on creating plant-based alternatives to traditional meat products. The brand challenges conventional norms within the meat industry by providing a sustainable, animal-free option. The positioning leans into both functional and ethical concerns, targeting consumers who are health-conscious and environmentally aware. By focusing on a steak filet, Beyond Meat aims to elevate the perception of plant-based alternatives, suggesting they can replicate even premium meat experiences without compromise. # Product The product is Beyond Steak Filet, a plant-based alternative to traditional steak. It is made to replicate the taste and texture of steak while being entirely plant-based. The ad emphasizes that this plant-based steak can be cooked "this well done" which is "extremely rare" for alternative meat products, addressing a common perception that plant-based steaks can't achieve the same level of doneness and quality as real meat. The ad also highlights the product's nutritional value by stating it contains "28g protein". The image showcases the product already cooked and sliced, topped with sauce, suggesting it's ready to eat or easy to prepare. # Visual style The ad has a natural and appetizing visual style, resembling a food photograph taken in a restaurant setting. The lighting is soft and warm, accentuating the texture and color of the steak. The image is sharply focused on the steak itself, with a slightly blurred background creating depth. The dark green and brown color palette creates an earthy tone. The overall impression is high-quality and inviting, suggesting a premium dining experience. # Hooks Headline: Plant-based steak this well done is extremely rare. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by introducing the Beyond Steak Filet product, immediately framing it as a plant-based alternative to traditional steak. This message is aimed at informing consumers about the core offering. This is the brand's perspective, highlighting the product category. - The ad highlights the rarity of finding a plant-based steak that can be cooked well-done, emphasizing a unique selling point and challenging preconceived notions about the limitations of plant-based meat. The purpose is to pique interest and address a potential concern. This is from the brand's perspective, focusing on the product's unique advantage. - The ad features a visual representation of the cooked steak filet, topped with sauce and sliced. This aims to showcase the product's appearance and appeal, influencing the viewer's perception of its quality and taste. The audience experiences this moment from the customer's perspective, envisioning the final product they would consume. - The ad states "28g protein", highlighting the steak filet's protein content. This reinforces the nutritional value and health benefits of the plant-based alternative. This is shared from the brand's perspective, underscoring a functional attribute.

# Ad summary This ad promotes Beyond Ground, highlighting its commitment to using only four ingredients: potato protein, psyllium husk, water, and faba bean protein. The image showcases a bowl of chili to illustrate the possibilities of using the product. # Brand positioning Beyond Ground positions itself as a simple, plant-based alternative to traditional ground meat with a focus on minimal ingredients. The brand appeals to consumers seeking a convenient and healthy option, emphasizing the versatility and ease of use in various recipes. The brand pushes against the norms of complex ingredient lists often found in processed foods, promoting a clean and straightforward approach to plant-based eating. # Product Beyond Ground is a plant-based ground meat alternative made from four ingredients: potato protein, psyllium husk, water, and faba bean protein. The product is designed to be versatile, allowing consumers to create a variety of dishes. The ad addresses potential purchase barriers by highlighting the minimal ingredient list, catering to health-conscious consumers. The image features a bowl of chili made with the product, showcasing one potential use occasion and emphasizing the product's ability to seamlessly integrate into familiar recipes. # Visual style The ad features a clean and straightforward visual style with a focus on simplicity and clarity. The high-quality image of the chili, paired with the minimal text and simple color palette (black, white, and yellow), creates a visually appealing and easy-to-understand message. The overall aesthetic aligns with a modern, health-conscious brand that values transparency and ease of use. # Hooks Headline: Four ingredients. Endless possibilities. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating the product's key selling point: "Four ingredients. Endless possibilities." This is communicated from the brand's perspective, emphasizing simplicity and versatility. - Next, the four ingredients that make up the product are listed individually inside of yellow boxes: potato protein, psyllium husk, water, and faba bean protein. This reinforces the brand's commitment to transparency and minimal processing, from the brand's perspective. - Finally, a close-up image of a bowl of chili made with the plant-based ground is shown, visually demonstrating the product's versatility and appeal from the viewer's perspective.

# Ad summary This ad showcases the new Beyond Meat Korean BBQ burger. The ad is edited with fast cuts, upbeat music, and text overlays to grab the viewer's attention and communicate information quickly. The ad culminates by displaying the call to action text, encouraging the viewer to purchase the Korean BBQ Burger from their local supermarket. # Brand positioning Beyond Meat is presented as a modern, plant-based alternative to traditional meat products. The brand is committed to providing consumers with sustainable and delicious food options that align with a vegetarian lifestyle. The brand is positioned to occupy the space in the consumer's mind as the leader in the plant-based meat market and shows that consumers can care about the planet while enjoying flavorful food. This product is aligned with the values of health, sustainability, and ethical eating. The brand is pushing against the category norm of meat-heavy diets and products. The brand positioning is both functional, as a source of plant-based protein, and emotional, as an ethical choice that promotes sustainability. # Product The Beyond Burger Korean BBQ flavor is a plant-based burger designed to mimic the taste and texture of traditional beef burgers. The burger is suitable for vegans and contains 18g of protein. The product is described as having a smoky and sweet flavor. The product comes in a green cardboard package with an image of the cooked burger on the front, and the packaging makes a claim that it is 100% plant-based. The primary USP is that it offers the taste and experience of a Korean BBQ burger without meat. This product is worth trying for those seeking plant-based alternatives without sacrificing flavor or protein intake. # Visual style The ad has a polished commercial aesthetic with bright, inviting visuals and fast cuts. The editing style features quick cuts and static shots. The production quality is high-end. The pacing is fast, with cuts happening every 1-2 seconds. The text is synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action NU IN JOUW SUPERMARKT # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a vibrant, close-up shot of a fully assembled Beyond Burger with Korean BBQ toppings. - 00:01–00:02 Text overlay introduces the burger as the New Korean BBQ inspired burger. - 00:02–00:05 The packaging of the Beyond Burger Korean BBQ is displayed beside a built burger. - 00:05–00:06 The ad displays a green screen with text informing the viewer that they can purchase the burger from their local supermarket.

# Ad summary An image ad that features a steak filet being cut in a skillet with asparagus. The ad highlights the nutritional information of the plant-based steak filet. # Brand positioning Beyond Meat is presented as a healthy alternative to traditional steak. The brand promotes a lifestyle that values plant-based nutrition without sacrificing the experience of eating a juicy steak. The ad aims to position the brand as a provider of delicious, protein-rich options that align with health-conscious consumers, pushing against the norm of plant-based foods being less satisfying or flavorful. # Product The featured product is the Beyond Steak Filet, a plant-based steak alternative that is high in protein. The ad highlights that it contains 28g of protein, 3g of fiber, 1g of saturated fat, and 0mg of cholesterol. This product is for people seeking a nutritious, plant-based steak option. The product is presented cooked in a skillet alongside asparagus, suggesting a use case for a healthy, home-cooked meal. A visible barrier to purchase being addressed is that plant-based diets sometimes are viewed as unhealthy or lacking key nutrients, which this ad aims to overcome by highlighting the product's nutritional profile. # Visual style The ad features a studio-shot image with soft, diffused lighting and neutral color grading. The visual motif is focused on highlighting the product's nutritional benefits by pairing it with visual representations of food and hands. The ad adopts a modern and clean aesthetic with clear typography to emphasize key product attributes, aiming for a high-design feel that is easily scannable in a social media feed. # Hooks Headline: Juicy steak. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Beyond Steak Filet cooked in a skillet. This sets the stage by immediately presenting the product in an appealing, ready-to-eat context from the brand's perspective, creating an initial visual impression of a delicious and healthy steak alternative. - Next, nutritional information is overlaid onto the image. The key details—28g protein, 3g fiber, 1g sat fat, 0mg cholesterol—are presented as a series of quick facts meant to quickly convey the health benefits of the product. This is told from the brand's point of view to persuade and inform the audience. - The final narrative beat depicts a steak filet being cut by someone with green painted nails, revealing its tender interior. This is to show the quality of the steak, and is from the perspective of someone who is about to eat the steak filet.

# Ad summary This ad features a plant-based steak filet from Beyond Meat, served on a plate with french fries and a side of dipping sauce. The ad highlights key nutritional information, such as the amount of protein and fiber. # Brand positioning Beyond Meat is presented as a modern food company focused on plant-based alternatives to traditional meat products. The brand aims to occupy a space in the consumer's mind as an innovative source of foods that allow consumers to enjoy familiar meals while adhering to a more sustainable and health-conscious diet. The brand positions itself as forward-thinking by challenging norms within the meat industry, providing alternatives that cater to evolving consumer preferences for healthier and more ethical eating habits. Their positioning appears functional, focused on providing nutritional benefits and sustainable food choices. # Product The product is a plant-based steak filet from Beyond Meat, a meat alternative made from plant-based ingredients. The steak is brown and seasoned, served on a white plate alongside french fries and a ramekin of dipping sauce. It appears ready to eat, offering a convenient and familiar meal option. The ad highlights that the filet contains 28g of protein and 3g of fiber, while only containing 1g of saturated fat. The ad addresses potential purchase barriers by emphasizing the nutritional benefits, suggesting that it's a healthy alternative to traditional steak. # Visual style The ad has a clean and minimalist visual style, with a focus on the product. The image is well-lit with a white background, giving it a modern and fresh feel. The typography is simple and legible, and the overall design is uncluttered and straightforward. The presentation aligns with a focus on health and nutrition. # Hooks Headline: A plant-based cut above. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the Beyond Meat steak filet, establishing what product is being promoted. This is from the brand's perspective to immediately introduce and showcase the product offering. - The ad highlights the nutritional benefits of the plant-based steak filet, such as its high protein and fiber content, appealing to health-conscious consumers. This is presented from the brand's perspective, providing specific details to persuade the audience of the product's value. - The ad is presenting the claim that the steak filet is a cut above other plant based options by highlighting its nutritional value. This is from the brand's perspective.

# Ad summary This image ad for Beyond Chicken features a bowl of plant-based chicken salad and text that highlights the product's nutritional benefits. # Brand positioning Beyond Chicken is presented as a modern, health-conscious alternative to traditional chicken. The brand positions itself as innovative and slightly disruptive, as suggested by the phrase "might ruffle a few feathers." It emphasizes the plant-based nature of its product, appealing to consumers who are health-conscious, environmentally aware, or seeking alternatives to animal products. The brand aims to occupy a space in the consumer's mind as a provider of clean, nutritious, and ethical food choices. # Product The featured product is plant-based chicken, presented as a healthy and sustainable alternative to traditional chicken. The ad highlights the product's nutritional benefits, stating that it contains 21g of protein, 130 calories, .5g of saturated fat, and 0mg of cholesterol per serving. The product is shown in a salad, suggesting a versatile use case for health-conscious consumers. The ad addresses potential purchase barriers by emphasizing the health benefits and clean ingredients, appealing to those seeking nutritious and guilt-free food options. The ad aims to convince viewers that this plant-based chicken is a worthwhile and healthy alternative to traditional chicken. # Visual style The ad features a clean and modern visual style with a focus on natural lighting and appetizing food presentation. The production quality appears to be high, with a well-composed shot of the salad. The image treatment includes subtle color grading to enhance the vibrancy of the ingredients. The typography is clean and legible, contributing to the overall polished aesthetic. The visual style aims to convey a sense of health, freshness, and quality. # Hooks Headline: Plant-based chicken this clean might ruffle a few feathers. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the brand, Beyond Chicken, to establish credibility and recognition. - The ad then presents a playful headline, "Plant-based chicken this clean might ruffle a few feathers," to grab attention and hint at the product's disruptive nature. The brand is telling the audience that their product is so good, it might upset the status quo. - Next, the ad highlights the nutritional benefits of the plant-based chicken, including its protein content, calorie count, and low levels of saturated fat and cholesterol. The brand is providing factual information to appeal to health-conscious consumers. - Finally, the ad showcases the plant-based chicken in a salad, visually demonstrating its versatility and appeal. The brand is showing the audience how the product can be used in a healthy and delicious meal.

# Ad summary A creator demonstrates how to use Beyond Meat Korean BBQ burgers in an Asian-inspired recipe. # Brand positioning Beyond Meat is presented as an innovator in the plant-based meat alternative market, offering products that allow consumers to enjoy familiar flavors and dishes through a cruelty-free and healthy format. The brand encourages creative and unconventional culinary applications, as conveyed by the ad's invitation to "Make a recipe with our new Korean BBQ Burger... but don't make it a burger!" The ad highlights the burger's taste, texture, and nutritional benefits, particularly its high protein content. Overall, the brand aims to occupy a space in the consumer's mind as a versatile and health-conscious option for those seeking plant-based alternatives without sacrificing taste or culinary creativity. # Product The featured product is the Beyond Meat Korean BBQ Burger, a plant-based burger alternative designed to replicate the flavor and texture of traditional beef burgers with a Korean BBQ flavor profile. The packaging prominently displays the phrase "Korean BBQ Flavour" and states that each burger contains 18g of protein. The burger's key USP is that it is a healthy, meat-free option that still delivers a satisfying taste and texture. It is explicitly shown being pan-fried, and it is highlighted as the star of the recipe. The ad suggests the burger can be used in a variety of creative culinary applications. The ad addresses the potential purchase barrier of taste by showcasing the burgers being enjoyed. The focus on the 18g of protein per burger addresses the purchase barrier of whether a plant-based burger can meet the nutritional needs of the consumer. # Visual style The ad has a bright, clean, and casual aesthetic, with a focus on showcasing the cooking process in a modern, inviting home kitchen setting. The lighting is natural and the shots are clearly composed, highlighting the textures and colors of the ingredients. The editing is fast-paced, with frequent cuts to maintain viewer engagement and emphasize the different stages of the recipe preparation. The overall tone is upbeat and friendly, encouraging viewers to try the recipe themselves. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Check het hele recept in de caption van deze video. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a close-up shot of small bao buns. Text overlay: "BEYOND MEAT: 'MAAK EEN RECEPT MET ONZE NIEUWE KOREAN BBQ BURGER...BUT DON'T MAKE IT A BURGER!'" This is to grab the attention of the viewer with an unexpected twist on the product. - 00:04–00:06 00:04–00:06 The host crosses his arms and accepts the challenge of not making a burger, which is intended to build anticipation for the creative recipe. - 00:06–00:11 00:06–00:11 The host details the burgers' taste, texture, and 18g of protein per burger to highlight the value of the plant-based burgers. - 00:11–00:13 00:11–00:13 The host introduces the first step of the recipe, making kimchi. - 00:13–00:20 00:13–00:20 The host shows cutting up a Chinese cabbage, salting it, and weighing it down. - 00:20–00:27 00:20–00:27 The host shows how to make a sauce with rice flour, water, chili flakes, sugar, ginger, garlic, and soy sauce. - 00:27–00:37 00:27–00:37 The host combines the sauce with carrots, green onions, and the salted cabbage to make kimchi, then puts it in a jar to ferment. - 00:37–00:44 00:37–00:44 The host reveals the end dish is bao buns and continues with the preparation by rolling out dough and steaming the buns. - 00:44–00:51 00:44–00:51 The host shows cooking the Beyond Meat Korean BBQ burgers in a pan. - 00:51–00:59 00:51–00:59 The host layers the bao buns with the different elements: mayo, coriander, a Beyond Meat Korean BBQ burger, kimchi, and fried onions. The recipe is complete. - 00:59–01:03 00:59–01:03 The host displays the plate of bao buns as a perfect party food – a final appeal.

# Ad summary This ad promotes Beyond Meat's plant-based Beyond Burger as a delicious and worry-free alternative to traditional beef burgers. It features a man enjoying a burger, with a playful juxtaposition of a baby cow before revealing the product's plant-based origin. The ad emphasizes taste and peace of mind for those seeking meat alternatives. # Brand positioning Beyond Meat positions itself as a provider of plant-based meat alternatives that deliver the same taste and satisfaction as traditional meat, without the ethical or environmental concerns. The brand aligns with values of health, sustainability, and conscious consumption. It challenges the norm that great-tasting burgers must come from animals, offering a functional and emotional solution: guilt-free enjoyment. # Product The featured product is the Beyond Burger, a plant-based patty designed to mimic the taste and texture of a traditional beef burger. It is marketed towards consumers looking for meat alternatives. The ad highlights that Beyond Burgers are “made from plants.” The packaging shown states it contains 18g of plant-based protein per burger. The ad emphasizes that consumers can enjoy the “all taste” of a burger with “no worries” when choosing Beyond Burger, addressing concerns about health, ethics, or environmental impact. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product and its key message. It mixes close-up shots of the burger and the man eating it with a contrasting shot of a baby cow. The production quality appears polished, but the overall tone is casual and approachable. Pacing is quick, with cuts timed to match the rhythm of the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts with a close-up of a man holding a burger directly up to the camera. - 00:00–00:01 This shot introduces the topic of burgers and sets up the viewer's expectations. - 00:01–00:02 The camera cuts to a baby cow looking directly at the viewer. - 00:01–00:02 This unexpected shot creates intrigue and hints at a potential ethical dilemma or conflict related to eating beef. - 00:02–00:03 The ad returns to the man with the burger, accompanied by text that reads, “ALL TASTE.” He gives a slight nod. - 00:02–00:03 This suggests that enjoying a tasty burger doesn't have to involve the ethical concerns implied by the previous shot. - 00:03–00:04 The man takes a bite of the burger as text appears that reads, “NO WORRIES,” while the man chews his burger with a smile. - 00:03–00:04 This builds on the previous message, reinforcing the idea that this burger offers a guilt-free eating experience. - 00:04–00:05 The ad transitions to product packaging of the Beyond Burger, and the brand logo with the product name, “Beyond Meat,” appears below. - 00:04–00:05 This reveals the brand and product being advertised, clarifying that it is a plant-based meat alternative. - 00:05–00:06 Text appears that reads, “MADE FROM PLANTS.” - 00:05–00:06 This emphasizes the plant-based nature of the product, reinforcing its appeal to those seeking alternatives to animal-based meat.