How BERO Advertises on Meta

# Ad summary The ad features a man holding a variety pack of BERO non-alcoholic beer while standing near a body of water. The ad is trying to tell the viewer that this non-alcoholic beer will sort your week. # Brand positioning BERO is presented as a premium non-alcoholic beer, positioning itself within the health-conscious and sophisticated beverage market. The brand appears to cater to individuals who enjoy the taste and experience of beer but seek a non-alcoholic alternative without sacrificing quality or flavor. It is implied that the customer should care because it gives the customer the taste and experience of beer while maintaining a healthy lifestyle. # Product The ad promotes BERO, a premium non-alcoholic beer, highlighting a variety 12-pack. The packaging showcases four different flavors: wheat beer, double tasty west coast style IPA, Kingston Golden Pils, and edge hill hazy IPA. The product aims to provide the experience of craft beer without the alcohol content. The ad language mentions that this variety pack will sort your week. # Visual style The ad uses a lifestyle-oriented visual style. The production quality appears polished and well-lit, suggesting a studio or professional shoot. The image is well-composed to feel natural, but the lighting, color grading and clear focal point are not candid or UGC-style. The overall effect is a clean and contemporary aesthetic that appeals to a health-conscious market. # Hooks Headline: YOUR WEEK, SORTED. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a focus on a man holding a BERO variety pack, immediately establishing the product as the central focus. This is included to grab the viewer's attention and set the stage for the product being advertised. The view is from the brand's perspective, showcasing the product directly. - The tagline "YOUR WEEK, SORTED." implies that the product is essential for planning a relaxed week. This message is intended to resonate with viewers who want convenience and simplicity in their leisure choices. The brand is conveying the message. - The ad concludes by emphasizing that BERO is a "PREMIUM NON-ALCOHOLIC BEER", reinforcing its brand position. This is done to highlight the product's quality and appeal to a specific market segment that is looking for the best non-alcoholic option. This is from the brand's perspective.

# Ad summary An ad promoting BERO non-alcoholic beer. The ad features a can of BERO Noon Wheat beer, emphasizing its traditional brewing process and clean, balanced taste. # Brand positioning BERO is presented as a premium non-alcoholic beer brand. The brand emphasizes a traditional brewing process and positions itself as a purveyor of clean, balanced beers. The brand seems to ignore norms around alcohol, instead marketing the product as a refined and patient process. BERO's positioning appears to be functional, emphasizing quality and balance. # Product The featured product is BERO Premium Non-Alcoholic Beer in the Noon Wheat variety. It is a non-alcoholic beer brewed on a traditional base, then refined to create a clean, balanced flavor. The product is presented in a can, with a label that indicates it is an alcoholic beverage, but contains less than 0.5% alcohol by volume. The beer is suited for moments when the consumer would like to consume beer but not alcohol. # Visual style The ad has a clean, vintage-inspired aesthetic with a focus on product presentation. The image treatment includes warm lighting and a shallow depth of field to highlight the beer can. The typography is simple and legible. The ad aims for a high-quality, studio-shot feel that contrasts with typical platform-native content, potentially increasing stop power in the feed. # Hooks Headline: GRAIN. HOPS. YEAST. PATIENCE. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by listing the core ingredients and one key element of the beer: grain, hops, yeast, and patience. This emphasizes the traditional brewing process and the care taken in crafting the beer from the brand's perspective. - It then elaborates on the brewing process, stating the beer is brewed on a traditional base and refined to create a clean, balanced, non-alcoholic beer. This builds on the previous point and conveys the beer’s unique qualities from the brand's perspective. - The ad concludes by showcasing the BERO brand and product name, along with the description “PREMIUM NON-ALCOHOLIC BEER.” This reinforces the brand's positioning and product category from the brand's perspective.

# Ad summary This ad features a woman in her thirties discussing her experience with BERO non-alcoholic beer. She explains that as she has gotten older, she can no longer handle alcohol the way she used to, but she still enjoys having a drink in hand. She then discovered BERO, which tastes great and allows her to enjoy social situations without the negative consequences of alcohol. # Brand positioning BERO is positioned as a non-alcoholic beer option for those who want to enjoy the taste and social aspect of beer without the effects of alcohol. It caters to individuals who are becoming more health-conscious or who find that their bodies can no longer tolerate alcohol as well as they used to. The brand aligns with a lifestyle that values both fun and well-being, offering a way to participate in social drinking without compromising on health or feeling one's best the next day. BERO pushes against the norm that social occasions must involve alcohol, providing a functional alternative for those who seek a balanced lifestyle. # Product BERO is a non-alcoholic beer, specifically the Kingston Golden Pils variety, designed for individuals who want to enjoy the taste of beer without the effects of alcohol. The ad conveys that BERO allows users to enjoy social occasions and the act of having a drink in hand without feeling sluggish, inflamed, or unlike their sharpest and funniest selves. The product addresses the purchase barrier of next-day consequences, suggesting that with BERO, one can wake up feeling like a functioning person. The ad emphasizes that BERO tastes great and fits in every setting, making it a go-to choice for those who want to have a good time while maintaining their well-being. It is a functional and social alternative for individuals who still want to have fun and feel included without the negative impacts of alcohol. # Visual style The ad has a casual and authentic aesthetic, resembling user-generated content. The editing style includes static shots and smooth transitions, creating a natural flow. The production quality feels like a hybrid between UGC and a polished commercial, which supports the intended tone of a relatable personal testimonial. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-timed, with product actions and speech aligning. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Which one are you gonna grab? # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman begins the ad by stating, "Here's the deal, your mid-thirties don't arrive dramatically." This is a direct address hook meant to resonate with the target demographic and set the tone for the ad by introducing the topic of aging and its impact on alcohol tolerance. - 00:03–00:08 00:03–00:08 She continues, "It's more of a quiet decline. One day you're fine, and the next, you're one drink in and already negotiating with your body." This expands on the initial hook by illustrating the gradual decline in alcohol tolerance, creating a sense of relatability and setting up the problem that the product will later solve. The perspective is from a customer experiencing this issue firsthand, using casual language and relatable scenarios. - 00:08–00:18 00:08–00:18 The woman says, "About a year ago, I started to try to live a little healthier, and drinking just wasn't aligning. I'd feel sluggish, inflamed, and honestly, just not like my sharpest and funniest self." She describes how she made the decision to try and live healthier and that drinking was no longer aligning with this goal. She also discusses the negative effects she feels after drinking alcohol. This is told from the personal experience of a customer. - 00:18–00:27 00:18–00:27 She continues, "And I realized that I just can't handle alcohol the way that I used to. I still like having a drink in hand, but nothing felt or tasted quite right. Then, I found BERO, and it just works, because it truly tastes great and fits in every setting." She is sharing her discovery of the non-alcoholic beer, BERO, and how it has met her needs for still enjoying a drink in hand without the negative effects of alcohol. - 00:27–00:34 00:27–00:34 "And you don't have those next day consequences looming over you like a bad decision. And it's become my go-to when I want to have a good time..." she talks about avoiding the negative effects the next day and how this has become her drink of choice. This helps show the value proposition of the brand. - 00:34–00:45 00:34–00:45 The woman concludes, "...and still wake up feeling like a functioning person. So if you still want to have fun and feel included but wake up feeling like yourself, I'd definitely give BERO a try. Which one are you gonna grab?" She finishes with a direct call to action, encouraging viewers to try BERO if they want to enjoy social drinking without the negative consequences. The tone is casual and friendly, positioning the product as a solution for those seeking a balanced lifestyle.

# Ad summary A man sits at a table with two beers in front of him, one BERO and one pixelated. He drinks each through a straw and rates them. He prefers the pixelated beer, which is revealed to be non-alcoholic BERO. # Brand positioning BERO is presented as a premium non-alcoholic beer brand that offers a variety of styles. The ad positions BERO as a flavorful and enjoyable alternative to traditional alcoholic beer, without sacrificing taste or experience. The brand aligns with a lifestyle that values both enjoyment and health-consciousness, pushing against the norm that good beer must contain alcohol. The brand positioning is both functional (non-alcoholic) and emotional (satisfying, enjoyable). # Product The featured product is BERO non-alcoholic beer, specifically the Kingston Golden Pils variety. The ad highlights that it is a 0% alcohol beer that still delivers a satisfying taste experience. The man in the video states that the non-alcoholic beer has "good flavor" and is "easy to drink." The ad addresses the purchase barrier that non-alcoholic beers often lack the flavor and satisfaction of alcoholic beers by emphasizing that BERO is "pretty damn good" despite being non-alcoholic. The ad also shows other BERO varieties, including Double Tasty, Edge Hill Hazy IPA, and Noon Wheat. # Visual style The ad has a polished, commercial feel with a warm color grade. The editing style is mostly static shots with smooth transitions. The production quality is high-end, with good lighting and clear audio. The pacing is consistent throughout the ad, with a moderate tempo. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:03 A man asks if the viewer drinks beer and if they have a favorite type of beer. - 00:03–00:05 The man states that he has been drinking more IPAs recently. This is conveyed from the perspective of a beer enthusiast sharing his preferences. - 00:05–00:08 The man introduces two beers, BERO and a leading beer, and asks the viewer to taste each and say which one is their favorite. This is conveyed from the perspective of a beer enthusiast conducting a taste test. - 00:08–00:12 The man drinks the BERO beer through a straw and says it is good and definitely light. This is conveyed from the perspective of a beer enthusiast sharing his initial impressions. - 00:12–00:18 The man drinks the leading beer through a straw and says it has more flavor, more going on, is a little stronger, and a little more dense. This is conveyed from the perspective of a beer enthusiast sharing his initial impressions. - 00:18–00:19 The man asks the viewer to rate each beer on a scale of 1 to 10. This is conveyed from the perspective of a beer enthusiast prompting the viewer to engage in the taste test. - 00:19–00:23 The man rates the BERO beer a 4/10. This is conveyed from the perspective of a beer enthusiast sharing his rating. - 00:23–00:27 The man rates the leading beer an 8 or 9/10 because he liked it a lot. This is conveyed from the perspective of a beer enthusiast sharing his rating. - 00:27–00:33 The man states that the leading beer seemed heavy enough, had enough alcohol to have a good buzz, not too much, good flavor, and was easy to drink. This is conveyed from the perspective of a beer enthusiast explaining his preference. - 00:33–00:34 The man states that if he had to pick a favorite, he would pick the leading beer. This is conveyed from the perspective of a beer enthusiast sharing his preference. - 00:34–00:37 The man reveals that the leading beer does not have any alcohol in it. This is conveyed from the perspective of the brand revealing a surprising fact. - 00:38–00:40 The man states that he would still drink it. This is conveyed from the perspective of a beer enthusiast expressing his satisfaction. - 00:40–00:43 The man states that the leading beer is 100% non-alcoholic and that it is a non-alcoholic beer. This is conveyed from the perspective of the brand clarifying the product. - 00:43–00:44 The man states that it is pretty damn good. This is conveyed from the perspective of a beer enthusiast expressing his satisfaction.

# Ad summary This image ad is for BERO non-alcoholic beer. The ad shows a person holding a can of BERO in a desert landscape with the text, "NO DESTINATION TOO FAR. NO MORNING TOO EARLY." The ad aims to show that BERO beer can be enjoyed at any time. # Brand positioning BERO positions itself as a premium non-alcoholic beer brand that does not compromise on taste. The brand stands for enabling consumers to enjoy the taste of beer in any situation, without the limitations or drawbacks of alcohol. BERO suggests that it fits into an active, adventurous lifestyle, where early mornings and long journeys are part of the daily routine. BERO aligns with those who want to enjoy life to the fullest, without sacrificing taste or performance. # Product BERO is a premium non-alcoholic beer, specifically a West Coast style IPA. The can indicates it is "DOUBLE TASTY" and contains less than 0.5% alcohol by volume. BERO caters to individuals who enjoy the taste of beer but want to avoid alcohol, whether due to lifestyle choices, early mornings, or any other reason. The product is available in 12 fl oz cans. # Visual style The ad uses a bright, natural outdoor shot to evoke a sense of freedom and adventure. The background is slightly blurred to keep the focus on the product. The color palette uses earth tones contrasting with the blue sky and gold can to make the product stand out. The typography is clean and modern, contributing to the premium feel. # Hooks Headline: NO DESTINATION TOO FAR. NO MORNING TOO EARLY. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text "NO DESTINATION TOO FAR. NO MORNING TOO EARLY." This establishes a sense of limitless possibilities, suggesting that BERO fits into a lifestyle without constraints. This is told from the brand's perspective to set a tone of aspiration. - The image then focuses on a person holding a can of BERO beer in a desert landscape. This provides a visual connection to an active and adventurous lifestyle, showing the product in a real-world context. This view comes from a neutral observer showcasing the product in an aspirational setting. - The ad concludes by displaying the BERO logo and the description "PREMIUM NON-ALCOHOLIC BEER" reinforcing the brand's identity and product category. The brand tells this to emphasize the product's quality and target audience.

# Ad summary This ad for BERO non-alcoholic beer uses close-up shots of beer being poured and text overlays to communicate its selling points. The ad focuses on the quality of the beer and the benefits of a clear head and better mornings. # Brand positioning BERO is positioned as a premium non-alcoholic beer that allows consumers to enjoy the taste and experience of beer without the negative side effects of alcohol. The brand uses sophisticated visuals and emphasizes the beer's exceptional quality and real craft, suggesting a higher-end product that doesn't compromise on taste or experience despite being non-alcoholic. It appeals to those who value both the social aspects of drinking and their personal well-being, offering a guilt-free alternative. # Product BERO is a premium non-alcoholic beer designed for those who want to enjoy the taste of beer without the effects of alcohol. The ad emphasizes its "exceptional" quality and "real craft," suggesting a brewing process and ingredient selection that mirrors traditional alcoholic beers. It aims to address the purchase barrier related to taste often associated with non-alcoholic beers. The product is presented as a way to achieve a "clearer head" and "better mornings," indicating it's suitable for any occasion without the risk of a hangover or impaired decision-making. The ad seeks to convince the viewer that BERO offers a genuine beer experience without compromise. # Visual style The ad has a polished and clean aesthetic, utilizing close-up shots and slow camera movements to highlight the beer's visual appeal. The editing style is straightforward with static shots and smooth transitions, creating a sense of sophistication. The production quality is high, resembling a professional commercial. The pacing is consistent, with a deliberate and unhurried feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of beer being poured into a glass. - 00:02–00:08 The pouring shot continues with text overlays highlighting key product benefits. - 00:08–00:11 The pouring stops, filling the glass, and the text shifts to focus on the beer being exceptional and non-alcoholic. - 00:11–00:15 The ad concludes by displaying the brand name and reinforcing that BERO is a premium non-alcoholic beer.

# Ad summary This ad is for BERO non-alcoholic beer. The ad begins with a man doing outdoor activities who states that he likes to wind down with a beer at the end of the day, but he does not like the trade off. The ad then transitions to the man holding a can of BERO and stating that it is his current go to beverage. He states that BERO is a premium non alcoholic beer. He continues to explain the product benefits and states that you can get everything you love about beer without the parts that mess up your sleep and drag you down the next day. He finishes by stating that if you are looking for a better option to check out BERO now. # Brand positioning BERO is presented as a premium non-alcoholic beer brand that offers a way to enjoy the taste and experience of beer without the negative side effects of alcohol. The brand aligns with a lifestyle that values both enjoyment and well-being, suggesting that consumers should not have to sacrifice one for the other. The brand positions itself as a solution for those who want the full flavor and crispness of beer without the trade-offs of alcohol-induced sleep disruption or next-day sluggishness. It aims to occupy a space in the consumer's mind as a balanced choice, allowing for relaxation and enjoyment while maintaining control of one's routine and overall health. The brand offers a variety of beers, with each offering a similar flavor profile to traditional alcoholic beer. # Product BERO is a premium non-alcoholic beer that offers the same full flavor, crispness, and smoothness as traditional beer, but without the alcohol content. It is targeted towards individuals who enjoy the taste and experience of beer but want to avoid the negative effects of alcohol, such as disrupted sleep and next-day sluggishness. The product aims to provide a better balance, allowing consumers to unwind and relax without sacrificing control of their routine. Multiple flavors, such as Edge Hill Hazy IPA, are shown. The product addresses the purchase barriers associated with traditional beer, such as the health consequences of alcohol consumption, by providing a non-alcoholic alternative that still delivers the desired taste and sensory experience. # Visual style The ad features a UGC-style aesthetic, with natural lighting and handheld camera work. The editing style includes quick cuts to maintain a fast pace, enhancing the energy of the ad. The production quality has a casual, approachable feel, making the content relatable to the target audience. The pacing is consistent, with cuts timed to align with voiceover lines, creating a seamless audiovisual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Check out BERO now # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shirtless man chopping wood outdoors. He states that he still wants a beer at the end of the day but doesn’t want the trade off anymore, setting up the need for a better alternative. The message is that he enjoys relaxing with a beer but is dissatisfied with its negative consequences, conveyed from the perspective of a beer lover who values health and well-being. The tone is relatable and casual. - 00:04–00:06 00:04–00:06 The man states BERO has been his go to lately. He then introduces BERO and states that it is a premium non-alcoholic beer. This introduces the solution and builds intrigue. The perspective is from a brand advocate sharing a personal favorite, establishing credibility. The tone is friendly and enthusiastic. - 00:07–00:09 00:07–00:09 The man states that BERO is a premium non-alcoholic beer. This continues the brand introduction, explaining its quality. The perspective is from a brand advocate, again building credibility. The tone is friendly and enthusiastic. - 00:10–00:13 00:10–00:13 The man states that you can still get that full flavor crisp, smooth everything you love about beer. This emphasizes the positive attributes, mirroring the opening desire. The perspective is from a beer enthusiast, making it relatable. The tone is affirmative and satisfying. - 00:14–00:17 00:14–00:17 The man states that you can enjoy everything you love about beer, but without the part that messes up your sleep and drags you down the next day. This emphasizes the negative consequences of traditional beer. The perspective is from a health conscious individual, making it relatable. The tone is affirmative and satisfying. - 00:18–00:23 00:18–00:23 The man states that he can still get out, get some work done, wind down, whatever and wake up feeling completely normal in the morning. The perspective is from a person that loves to stay active but also enjoy a beer. The tone is reassuring and confident. - 00:24–00:25 00:24–00:25 The man states that BERO is just a better balance. The perspective is from the brand. The tone is confident. - 00:26–00:28 00:26–00:28 The man states that you don’t have to give anything up to gain back control of your routine. This conveys a lifestyle enhancement by removing the trade off. The perspective is from a person that values their routine and doesn't want to sacrifice it. The tone is encouraging and empowering. - 00:29–00:31 00:29–00:31 The man states that BERO is honestly just what he reaches for now. The perspective is from someone that enjoys the product, making it relatable. The tone is personal and sincere. - 00:31–00:34 00:31–00:34 The man says if you are looking for a better option, check out BERO now, finalizing the pitch and call to action. The perspective is from an influencer, prompting the viewers to try it themselves. The tone is informative and direct.

# Ad summary A man shares his experience with BERO non-alcoholic beer, highlighting how it allows him to enjoy the taste of beer without the negative effects of alcohol, enabling him to maintain his routine and feel normal in the morning. # Brand positioning BERO is presented as a premium non-alcoholic beer brand for individuals who enjoy the taste and experience of beer but want to avoid the negative impacts of alcohol, such as disrupted sleep and feeling drained the next day. The brand positions itself as a way to have a better balance, allowing customers to maintain their routines and enjoy their evenings without sacrificing their mornings. BERO emphasizes enjoying all aspects of beer without the downside of alcohol, which challenges the norm that enjoying a night out must come with a cost to one's well-being. This positioning is both emotional and functional, appealing to those seeking control, balance, and enjoyment in their lifestyle. # Product BERO is a premium non-alcoholic beer offered in various flavors, including Edge Hill Hazy IPA, Noon Wheat, and Kingston Golden Pils. The product aims to provide the same full flavor, crispness, and smooth taste as traditional beer but without alcohol, thus preventing disrupted sleep and morning sluggishness. It allows people to wind down or get work done and wake up feeling normal the next day. The product is presented as a way to enjoy all aspects of beer without compromising one's routine or well-being, addressing the purchase barrier of alcohol-related negative impacts. The brand positions itself as a way to have a better balance, allowing customers to maintain their routines and enjoy their evenings without sacrificing their mornings. # Visual style The ad has a UGC feel with natural lighting. The editing style includes quick cuts to keep a moderate pace that remains consistent throughout the ad. The production quality is a hybrid between UGC and polished commercial, and the audio is generally synced to the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out BERO now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The man is in a bathroom, looking at his face in the mirror. He is applying eye cream and shares that he is tired of nights costing him his mornings, conveying frustration and fatigue. - 00:02–00:06 00:02–00:06 The man, sitting on his bed, introduces BERO, his go-to lately. The scene shifts to a tub full of iced BERO cans, conveying his enthusiasm and offering a solution to the earlier frustration. - 00:06–00:09 00:06–00:09 The man opens and pours BERO into a glass. He explains that it is a premium non-alcoholic beer, conveying that BERO is a quality product. - 00:09–00:13 00:09–00:13 The man stands next to a truck and cooler and takes a sip of BERO. He states that you still get that full flavor and everything you love about beer, conveying that BERO offers the same experience as a traditional beer. - 00:13–00:17 00:13–00:17 The man holds a can of BERO and stands in front of trees, then the scene transitions to him in the bathroom looking at himself in the mirror, rubbing his face. He shares that BERO doesn't include the part that messes up your sleep and drags you down the next day, conveying that BERO avoids the negative effects of alcohol. - 00:17–00:22 00:17–00:22 The man is shown running, working out, and chopping wood. He conveys that he can still get out, get some work done, wind down, and still wake up feeling completely normal in the morning. - 00:22–00:25 00:22–00:25 The man stands in front of an ice bucket full of beers. He states that it's just a better balance, conveying how well BERO fits into his routine. - 00:25–00:28 00:25–00:28 The man is shown pulling a wagon full of wood, implying physical labor. He shares that you don't have to give anything up to gain back control of your routine, conveying that BERO offers a way to maintain control and fitness. - 00:28–00:31 00:28–00:31 The man emphasizes that this is what he reaches for now, conveying that BERO is his preferred option. - 00:31–00:34 00:31–00:34 The man stands next to the bed of his truck with an ice bucket full of beers. He says that if you're looking for a better option, go check out BERO now, offering a direct call to action and emphasizing the value proposition.

# Ad summary This ad uses the tier list format to present reasons for quitting alcohol. The 'S' tier reason, which is 'I don't like who I am when I drink' is revealed, followed by a description of BERO non-alcoholic beer. The product is promoted as a way to avoid negative consequences of alcohol while maintaining the social rituals of drinking. # Brand positioning BERO is presented as a non-alcoholic beer brand that allows consumers to maintain the rituals of enjoying beer without the negative consequences of alcohol. The brand is positioned as a high-quality alternative, crafted by a renowned brewing expert, Grant Wood, and endorsed by celebrity Tom Holland. BERO enables customers to enjoy the social aspects and taste of beer while staying true to themselves and avoiding hangovers, fitness setbacks, or disliking their behavior while drinking. The brand promotes a lifestyle of balance, where individuals can upgrade their beer experience without compromising their personal values or well-being. # Product BERO is a non-alcoholic beer offered in four different styles. The ad highlights its appeal as a healthier alternative to traditional beer, which allows consumers to avoid hangovers and fitness setbacks, and negative feelings of self-dislike caused by drinking alcohol. The beer is brewed by Grant Wood, and promoted by Tom Holland, and made with high-quality ingredients, positioning it as a premium beverage choice. The ad emphasizes that BERO allows consumers to maintain the beer-drinking ritual and stay true to themselves. # Visual style The ad combines UGC-style footage with product shots and professional-looking scenes. The editing features quick cuts between the various visuals, which supports the fast pace and engaging tone. The production quality is hybrid, with some scenes looking like they were shot on a phone, and others looking like they were professionally produced. The ad has a modern and relatable aesthetic, appealing to a younger audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Upgrade your beer with BERO # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad starts with a hand pouring a drink and text overlay stating the video will rank reasons why people quit alcohol. - 00:03–00:08 00:03–00:08 A man is shown drinking alone at home. A man is shown at a bar with a mixed drink, followed by a person on a balcony drinking from a glass. A group of people are partying, followed by a man drinking from a glass in his kitchen. The voiceover states that a 'C' tier reason people quit alcohol is 'it's the right thing'. - 00:08–00:15 00:08–00:15 A man is shown passed out on a table. Next is a man asleep in his bed. Lastly, a man is shown lifting weights in a gym. The voiceover states that a 'B' tier reason people quit alcohol is 'better sleep' and 'fitness goals'. - 00:15–00:18 00:15–00:18 A man is shown running, followed by a man giving a thumbs-up. The voiceover states that an 'A' tier reason people quit alcohol is 'no hangovers'. - 00:18–00:22 00:18–00:22 A bartender is shown making a drink. The voiceover questions what the 'S' tier reason is, and shows a man sitting on his bed looking depressed. The answer is 'I don't like who I am when I drink'. - 00:22–00:24 00:22–00:24 A man is shown drinking a beer at the bar, followed by a man sitting outside with a drink. The voiceover states that the 'S' tier solution is BERO. - 00:24–00:28 00:24–00:28 Close-up shots of three BERO cans are shown, followed by Tom Holland drinking from a glass, and a man pouring ingredients into a beer vat. The voiceover states that it is Tom Holland's non-alcoholic beer, and four styles from Grant Wood. - 00:28–00:37 00:28–00:37 A man is shown pouring ingredients into a beer vat. Two people are shown holding glasses of beer, followed by hands pouring a BERO can into a glass. A man is shown smiling, holding a can of BERO, followed by two people drinking BERO. The voiceover states 'You keep the ritual, you stay yourself'. A can of BERO is shown, with the voiceover stating 'That's the tier list winner. Upgrade your beer with BERO and stay yourself all night'.

# Ad summary This ad promotes Bero non-alcoholic beer, targeting those who enjoy the taste of beer but want to avoid the negative effects of alcohol. The ad features a creator enjoying Bero in various settings, emphasizing that it allows him to maintain his routine and feel normal the next day. # Brand positioning Bero is presented as a premium, non-alcoholic beer for individuals who enjoy the social aspect and taste of beer without the negative side effects of alcohol. The brand positions itself as a lifestyle choice, enabling customers to maintain a healthy routine and feel good the next day. It promotes balance by offering the full flavor and crispness of traditional beer while pushing against the norm of alcohol-induced hangovers and disrupted sleep. The brand positioning is both functional, highlighting the absence of alcohol, and emotional, focusing on the benefits of feeling normal and in control. # Product Bero is a premium non-alcoholic beer explicitly marketed as a substitute for traditional alcoholic beer. It is designed for people who enjoy the taste and experience of beer but want to avoid the downsides of alcohol consumption, such as poor sleep and hangovers. The ad explicitly states that Bero provides the "full flavor crisp, smooth everything you love about beer" but "without the part that messes up your sleep and drags you down the next day." Bero is presented as a way to "gain back control of your routine" without having to "give anything up." The ad showcases Bero in various situations, such as after a long day, during workouts, and while managing outdoor tasks, suggesting that it fits into an active and balanced lifestyle. The product addresses the purchase barrier of health concerns by highlighting the absence of alcohol and its associated negative effects. # Visual style The ad has a natural, UGC-style aesthetic with medium production quality. The editing style includes quick cuts to show the man in different settings and static shots. The pacing is consistent throughout the ad with roughly 1 cut per second. Cuts often sync with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out Bero now # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a man sitting outside, stating that there's nothing better than a beer after a long day, but he doesn't want to feel it the next morning. This sets up the problem of wanting to enjoy a beer without the negative side effects. The message is conveyed from the man's perspective, positioning him as relatable and understanding of the audience's desire for a guilt-free indulgence. The tone is casual and conversational, creating a sense of camaraderie. - 00:04–00:07 00:04–00:07 The man introduces Bero as his go-to solution. The message is conveyed from the man's perspective, now positioning him as an authority or expert who has found a solution. The tone is enthusiastic and encouraging, suggesting that Bero is a worthwhile option. - 00:07–00:10 00:07–00:10 He highlights Bero as a premium non-alcoholic beer. The message is conveyed from the brand's perspective, positioning the product as high-quality and desirable. The tone is informative and persuasive, aiming to convince viewers of Bero's value. - 00:10–00:14 00:10–00:14 The man affirms that Bero offers the full flavor, crispness, and smoothness of traditional beer. This is conveyed from a personal, testimonial perspective, emphasizing the taste experience. The tone is reassuring and positive, addressing any skepticism about non-alcoholic beer's flavor. - 00:14–00:18 00:14–00:18 The man explains that Bero allows him to avoid the negative effects of alcohol, such as poor sleep and feeling dragged down the next day. This is conveyed from the man's perspective. The tone is relieved and grateful, portraying Bero as a solution to a common problem. - 00:18–00:24 00:18–00:24 The man showcases how Bero fits into his active lifestyle, allowing him to work out, wind down, and still wake up feeling normal. The message is conveyed from the man's perspective, demonstrating Bero's versatility. The tone is energetic and aspirational, suggesting that Bero enables a balanced and fulfilling life. - 00:24–00:29 00:24–00:29 He reiterates that Bero provides a better balance, allowing him to maintain control of his routine without giving anything up. The message is conveyed from the man's perspective, emphasizing Bero's convenience. The tone is empowering and optimistic, reinforcing the idea that Bero is a positive addition to his life. - 00:29–00:35 00:29–00:35 The man concludes by stating that Bero is his go-to option and encourages viewers to check it out if they're looking for a better alternative. The message is conveyed from the man's perspective, building trust. The tone is inviting and friendly, encouraging viewers to explore Bero as a solution.

# Ad summary This ad features BERO premium non-alcoholic beer. The ad showcases a bucket of ice with cans of BERO beer inside. The ad highlights BERO as 'the new standard for nights done right'. # Brand positioning BERO is presented as a premium non-alcoholic beer brand. The brand aims to occupy a space in the consumer's mind as a sophisticated choice for those who want to enjoy the taste of beer without the alcohol content. BERO aligns with values of moderation and inclusivity, promoting a lifestyle where socializing and enjoying nights out don't necessarily require alcohol. It pushes against the norm that alcoholic beverages are essential for social gatherings, offering a functional alternative that doesn't compromise on taste or experience. The brand positioning is both functional, providing a non-alcoholic option, and emotional, allowing consumers to feel part of social occasions without the effects of alcohol. # Product BERO is a premium non-alcoholic beer designed for individuals who enjoy the taste of beer but prefer to avoid alcohol. The product comes in a sleek, silver can with a red and white label. It is described as 'premium' to highlight its superior quality and taste compared to other non-alcoholic beers. The ad emphasizes that BERO sets 'the new standard for nights done right,' suggesting that it is the ideal beverage for social occasions without the need for alcohol. It addresses the barrier of missing out on the social experience by offering a non-alcoholic alternative that still feels sophisticated and enjoyable. # Visual style The ad features a high-quality, studio-shot image with natural lighting that emphasizes the refreshing nature of the product. The visual motif is clean and modern, focusing on the product in a realistic and appealing manner. The image treatment includes subtle color grading to enhance the product's colors, and the typography is integrated in a straightforward, legible manner. The overall style is native to in-feed content, aiming to capture attention without being overly disruptive, and enhances scannability by using a clear, direct visual approach. # Hooks Headline: THE NEW STANDARD FOR NIGHTS DONE RIGHT. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by declaring BERO as 'THE NEW STANDARD FOR NIGHTS DONE RIGHT.' This is a bold claim by the brand, setting the tone that BERO is revolutionizing the non-alcoholic beverage market and offers a superior experience compared to traditional alcoholic drinks. - The visual of BERO cans nestled in ice reinforces the message of a refreshing and enjoyable beverage option, perfect for social gatherings or relaxing evenings. This imagery, presented from the brand's perspective, serves to enhance the product's appeal and desirability, positioning it as a must-have for any occasion. - The ad concludes by highlighting the brand name, 'BERO,' and explicitly stating that it is 'PREMIUM NON-ALCOHOLIC BEER.' This reinforces the product's positioning as a high-quality, alcohol-free alternative, reiterating its value proposition to the consumer from the brand's perspective.

# Ad summary This image ad shows a hand opening a BERO non-alcoholic beer can, splashing the drink. It highlights the beer's taste profile, describing it as having a sharp front and bold all the way through with bright citrus and subtle malt notes, a lingering finish, and the benefit of being non-alcoholic. # Brand positioning BERO is positioned as a premium non-alcoholic beer option, as indicated by the text "PREMIUM NON-ALCOHOLIC BEER". The brand is presented as a sophisticated and flavorful choice for consumers who enjoy the taste of beer but prefer a non-alcoholic beverage. The sleek can design and the description of the beer's taste profile (bright citrus, subtle malt, lingering finish) suggest a high-quality product. BERO offers a modern, health-conscious alternative to traditional alcoholic beers, catering to those who want to enjoy the social aspects of drinking without the effects of alcohol. # Product BERO is a premium non-alcoholic beer that aims to deliver a full-flavored experience without the alcohol content. The drink features a "DOUBLE TASTE," as indicated on the can, promising a complex and satisfying flavor profile. The ad highlights specific taste notes, describing it as having a "BRIGHT CITRUS," "SUBTLE MALT," and a "LINGERING FINISH." This suggests a beverage crafted for those who appreciate nuanced flavors and a refreshing experience. The fact that it is non-alcoholic caters to those seeking a healthy, guilt-free option, allowing consumers to enjoy the social aspects of drinking without the effects of alcohol. The ad emphasizes the overall experience, describing the product as having a "SHARP UP FRONT" and being "BOLD ALL THE WAY THROUGH." # Visual style The ad has a clean, modern aesthetic with a focus on product presentation and taste appeal. The high-quality studio shot captures the beverage being opened. The image has a shallow depth of field, blurring the background and drawing attention to the product and the action of opening the can. The color palette is warm and inviting, with earth tones and metallic accents. The typography is simple and legible, with a clear hierarchy. Overall, the visual style aims to convey a sense of sophistication and refreshment, appealing to consumers looking for a premium non-alcoholic beverage option. # Hooks Headline: SHARP UP FRONT. BOLD ALL THE WAY THROUGH. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the words, "SHARP UP FRONT. BOLD ALL THE WAY THROUGH." This headline serves to immediately capture the viewer's attention and establish the product's bold and unique taste profile from the brand's perspective. - The brand continues, "BRIGHT CITRUS | SUBTLE MALT | LINGERING FINISH | NON-ALCOHOLIC" to elaborate on the beverage's flavor notes and benefits. This description is intended to give potential customers a clear idea of what to expect from the product. - The can of BERO beer is shown being opened, with the drink splashing upwards, demonstrating the product in action from a close, personal perspective. This visual highlights the moment of consumption and enhances the sensory appeal of the beverage. - The brand name, "BERO", is displayed prominently at the bottom, along with the description "PREMIUM NON-ALCOHOLIC BEER,", reinforcing brand recognition and positioning the product as a high-quality, non-alcoholic choice.

# Ad summary This ad focuses on the process and details of a can of BERO Premium Non-Alcoholic Beer. The can is being held with the top being opened with beer foam pouring out. The ad calls out that it's non-alcoholic, balances flavor, and is bold, crisp, refreshing with clean aromatics. # Brand positioning BERO is presented as a premium non-alcoholic beer. The brand places emphasis on the quality of the brewing process, with the ad's headline stating, 'THE PROCESS IS THE POINT'. This suggests a focus on craftsmanship and attention to detail, appealing to consumers who value the art of brewing, even in non-alcoholic options. By highlighting elements like 'clean aromatics' and 'balance flavor', the brand suggests a sophisticated taste experience, positioning itself against other non-alcoholic options that may compromise on flavor. # Product The product featured is BERO Premium Non-Alcoholic Beer, specifically the Kingston Golden Pils variety. It is advertised as a beverage option for those who want to enjoy the taste of beer without the alcohol content. The ad highlights key characteristics, including being 'BOLD, CRISP, REFRESHING' and having 'CLEAN AROMATICS'. The can itself is gold with a black lower portion, with the brand name BERO displayed prominently in large letters. The ad aims to make the product appealing by emphasizing the taste and sensory experience it provides, addressing a potential purchase barrier for non-alcoholic beers that may be perceived as lacking in flavor or complexity. # Visual style The ad features a brightly lit, close-up shot of the product with a blurred ocean background. The ad has a clean and modern design. The typography is simple and legible, and the overall color palette is light and airy. The ad has a high production quality. # Hooks Headline: THE PROCESS IS THE POINT. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the statement 'THE PROCESS IS THE POINT', immediately establishing the brand's focus on quality and craftsmanship. This headline sets the tone for the ad and suggests that the brand values the art of brewing, aiming to capture the viewer's attention with the brand's core message. - The ad then focuses on the key characteristics of the beer. The hand is shown opening the can of BERO non-alcoholic beer, which features labels that say it is 'NON-ALCOHOLIC' and 'BALANCE FLAVOR', and 'BOLD, CRISP, REFRESHING' with 'CLEAN AROMATICS'. This highlights the brand’s efforts to deliver the full beer experience, which are all conveyed from the brand's perspective. - The ad concludes with a clear presentation of the brand name and product type: 'BERO PREMIUM NON-ALCOHOLIC BEER'. This reinforces the brand identity and clarifies the type of product being advertised, providing a clear takeaway for viewers. The information is coming from the brand's perspective.

# Ad summary This ad showcases BERO non-alcoholic beer in a lifestyle setting. The ad features an individual holding a 12-pack variety pack and includes close-ups of the can. The overall aesthetic is bright and clean, targeting a demographic interested in premium non-alcoholic beverages. # Brand positioning BERO positions itself as a premium non-alcoholic beer brand, offering a sophisticated alternative to traditional alcoholic beverages. The brand caters to a lifestyle that values health and moderation without sacrificing taste or social experiences. By emphasizing the 'premium' aspect and the absence of alcohol, BERO targets consumers who are health-conscious, socially active, and seeking high-quality, guilt-free options that align with a modern, balanced lifestyle. The brand's focus on premium ingredients and variety packs suggests a desire to elevate the non-alcoholic beer category, challenging the norm of limited choices and lower quality often associated with non-alcoholic options. # Product BERO is a premium non-alcoholic beer offered in a variety of flavors. The ad showcases a 12-pack variety pack, suggesting multiple flavor options are available. The beer comes in sleek, gold-colored cans with a dark band around the bottom that features the BERO brand name. The ad highlights BERO as a 'premium non-alcoholic beer,' implying a high-quality beverage suitable for various occasions where traditional alcoholic beer might be consumed. It addresses the purchase barrier of limited non-alcoholic options by offering a variety pack, catering to different taste preferences. The product is presented as a sophisticated and health-conscious alternative to traditional beer. # Visual style The ad has a clean, bright, and modern aesthetic. The lighting is natural and airy, contributing to a relaxed and inviting feel. The use of a grid layout for the images creates a sense of order and professionalism. The color palette is neutral and understated, with pops of gold and green from the product packaging, which enhances the premium feel. The overall production quality is high, suggesting a professional photoshoot or studio setting. # Hooks Headline: BERO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a person holding a BERO variety pack against a backdrop of a beach, showcasing the product in a relaxed, upscale setting. This creates an immediate connection between the beer and a lifestyle of leisure and health. - The scene transitions to smaller vignettes featuring close-ups of a can being opened, a man leaning against a railing, and a hand holding a single can. This demonstrates different use cases and moments of enjoyment associated with the product. - The ad culminates with the prominent display of the BERO logo and tagline, 'Premium Non-Alcoholic Beer', reinforcing the brand’s positioning and the product’s unique selling proposition. The brand is communicating its identity as a premium brand.

# Ad summary An image ad promoting BERO non-alcoholic beer. The ad features a person holding a can of BERO with the text "NA BEER, REDEFINED." and the brand name and product type below. # Brand positioning BERO is presented as a premium non-alcoholic beer option for those seeking a sophisticated alternative to traditional alcoholic beverages. The brand aims to occupy a space in the consumer's mind as a redefined beer experience, offering a non-alcoholic option without compromising on taste or quality. The brand appears to align with a modern, health-conscious lifestyle while maintaining a sense of sophistication and enjoyment. The brand is pushing against the norm that beer must contain alcohol to be enjoyable or high-quality. With the language in the ad, the brand also appears to be pushing against the idea that an NA option means sacrificing quality or taste. # Product The featured product is BERO premium non-alcoholic beer, presented in a sleek, metallic can. The can has black labeling on the top and bottom, with the BERO logo featured prominently in a lighter metallic color in the center of the can. The product is for individuals who enjoy the taste of beer but prefer a non-alcoholic alternative. The ad emphasizes that BERO is a "premium" offering, suggesting high-quality ingredients and a superior taste experience. The ad also implies that BERO can be enjoyed at any occasion, as it is a non-alcoholic beer, which can help overcome barriers that beer can only be enjoyed during certain times or locations. The can is being opened in the ad, suggesting it is ready to drink. # Visual style The ad features a clean and modern visual style with a focus on the product. The solid background helps to isolate the product and subject. The image has warm tones throughout. # Hooks Headline: NA BEER, REDEFINED. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a close-up shot of a person holding a can of BERO non-alcoholic beer. This establishes the product and its association with a relaxed and enjoyable moment from the brand's perspective. - The text "NA BEER, REDEFINED." appears on the image, positioning BERO as a modern and innovative non-alcoholic alternative. The brand is conveying how they have redefined the standard for NA beer. - The brand name, BERO, is displayed in large, prominent text, reinforcing brand recognition. The line below indicates the product as 'Premium Non-Alcoholic Beer', continuing to establish the brand's positioning and reinforcing the product.

# Ad summary This ad features two men at a bar, one ordering a hazy IPA and the other ordering BERO, a non-alcoholic beer. The ad highlights BERO's characteristics, such as its complex flavor and similarity to a hazy IPA, while emphasizing that it contains no alcohol. The bartender jokingly pours the man a BERO's Edgehill Hazy IPA and calls himself silly. # Brand positioning BERO is presented as a premium non-alcoholic beer brand that offers a sophisticated and flavorful alternative to traditional alcoholic beers. The brand positions itself as a beverage for those who appreciate the complex taste and aroma of craft beer, specifically hazy IPAs, but without the alcohol content. This suggests BERO appeals to health-conscious consumers or those who are abstaining from alcohol but still want to enjoy a high-quality beer experience. The ad implies that BERO aims to normalize non-alcoholic beer as a valid and enjoyable option, rather than a compromise. The brand emphasizes taste and brewing process, implying that it stands apart from standard non-alcoholic options by maintaining craft beer quality. # Product BERO is a premium non-alcoholic beer, brewed the same way as a hazy IPA, so it’s complex and full of flavor, without the alcohol. It is designed for people who enjoy the rich color, hoppy aroma, and tropical juicy taste of a hazy IPA, but want a non-alcoholic option. The ad specifically highlights BERO's Edge Hill Hazy IPA. The product is shown in a sleek, modern can with a red and gold design. The ad copy addresses the potential barrier of taste associated with non-alcoholic beers by explicitly stating that BERO offers the same complex and flavorful experience as its alcoholic counterpart. # Visual style The ad has a polished, commercial aesthetic with warm lighting and a cozy bar setting. The editing style consists of quick cuts between the characters and close-ups of the product. The production quality is high-end, creating a visually appealing and inviting atmosphere. The pacing is consistent, with cuts timed to coincide with dialogue. The overall feel is modern and sophisticated, targeting a discerning audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A man walks into a bar and asks for a hazy IPA, while his friend orders a BERO, a non-alcoholic beer. - 00:04–00:13 The friend explains that BERO is a premium non-alcoholic beer, brewed the same way as a hazy IPA, offering a complex and flavorful experience without the alcohol. - 00:14–00:17 The bartender serves the first man a hazy IPA. - 00:17–00:29 The two friends compliment the rich color, hoppy aroma, and tropical juicy taste of their beers. - 00:32–00:40 The bartender jokingly tells the man he accidentally poured him BERO's Edgehill Hazy IPA. - 00:41–00:47 The friend comments that he is officially a BERO believer, the man replies that he appreciates a good hazy.

# Ad summary This ad features Tom Holland promoting BERO non-alcoholic beer. He introduces three flavors, Kingston Golden Pils, Edge Hill IPA, and Noon Wheat, sharing personal connections to each name. The ad emphasizes the beer's tailored taste and the joy of sharing it. # Brand positioning BERO is presented as a premium non-alcoholic beer brand created by Tom Holland, emphasizing a personal touch and tailored taste. The brand aligns with a lifestyle of enjoying high-quality beverages without alcohol, positioning itself as a sophisticated choice for those who appreciate flavor and craftsmanship. BERO pushes against the norms of traditional alcoholic beer brands by focusing on non-alcoholic options, appealing to a health-conscious or alcohol-free consumer base. The brand positioning is both functional, offering a non-alcoholic alternative, and emotional, connecting the brand to personal stories and the joy of sharing. # Product BERO is a premium non-alcoholic beer created by Tom Holland. The ad features three distinct flavors: Kingston Golden Pils, described as a classic take on a pilsner and named after the place where Tom Holland grew up; Edge Hill IPA, a hazy IPA and Tom's favorite, named after the hill where his school is located; and Noon Wheat, named after Tom Holland's dog. The beers are presented as tailored to Tom's tastes and designed to be shared with others. The ad addresses the purchase barrier of taste by emphasizing the quality and personal connection to the flavors, suggesting that these beers are worth trying for their unique and carefully crafted profiles. # Visual style The ad has a polished, commercial aesthetic with a personal touch. The editing style combines static shots with smooth transitions, creating a clean and professional look. The production quality is high, with clear lighting and sharp visuals, supporting the intended tone of authenticity and quality. The pacing is consistent, with a moderate rhythm that allows the message to be delivered clearly. The cuts and text overlays are timed to the voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Tom Holland holds up two cans of BERO beer. - 00:01–00:04 00:01–00:04: Tom Holland, seated at a table with a microphone, introduces the three BERO beer flavors: Kingston Golden Pils, Edge Hill IPA, and Noon Wheat. The message is to inform the audience about the variety of options available. The perspective is from Tom Holland as he speaks directly to the audience in a casual, conversational tone. This moment sets the stage for the rest of the ad by presenting the product lineup. - 00:04–00:07 00:04–00:07: An aerial shot of a bridge over a river is shown, followed by Tom Holland explaining that Kingston is where he grew up, implying a personal connection to the Kingston Golden Pils. The message is to create an emotional connection by associating the beer with a sense of home and nostalgia. The perspective shifts to a broader view of Kingston, providing context for Tom's personal connection. This moment builds on the previous one by adding depth to the product's story. - 00:07–00:10 00:07–00:10: Tom Holland holds up a can of Edge Hill IPA, describing it as a hazy IPA, which is his favorite. The message is to highlight a specific flavor and express personal preference. The perspective is from Tom Holland as he shares his favorite option. This moment continues the product introduction, adding a layer of personal endorsement. - 00:10–00:13 00:10–00:13: A shot of a school building is shown, followed by a childhood photo of Tom Holland, as he explains that Edge Hill is the hill where his school is located. The message is to further personalize the brand by connecting it to his childhood memories. The perspective shifts to visual representations of Edge Hill and a young Tom Holland, reinforcing the personal connection. This moment builds on the previous one by providing a visual and emotional context for the beer's name. - 00:13–00:16 00:13–00:16: Tom Holland introduces Noon Wheat, explaining that it is named after his little dog, accompanied by a photo of the dog. The message is to create a heartwarming connection by associating the beer with a beloved pet. The perspective shifts to a photo of the dog, adding a personal and endearing touch. This moment continues the product introduction, further emphasizing the personal stories behind each flavor. - 00:16–00:23 00:16–00:23: Tom Holland expresses his excitement about being able to build a product tailored for his tastes and share it with everyone, emphasizing how awesome the experience has been. The message is to convey the passion and personal investment in the brand. The perspective is from Tom Holland as he shares his enthusiasm and satisfaction. This moment concludes the ad by summarizing the brand's ethos and inviting the audience to share in the experience.

# Ad summary An image ad showcasing two cans of BERO premium non-alcoholic beer in a bucket of ice. The ad highlights the product as a premium choice for enjoyable nights. # Brand positioning BERO is presented as a premium non-alcoholic beer brand that allows consumers to enjoy the experience of social drinking without the effects of alcohol. The positioning focuses on enabling 'nights done right,' implying that consumers can maintain control and make responsible choices without sacrificing the social enjoyment of having a drink. The brand seems to push against the norm of alcoholic beverages being the default choice for social events, offering a sophisticated and mindful alternative. # Product The product is BERO, a premium non-alcoholic beer designed for consumers who want to enjoy social nights without the effects of alcohol. It is available in a can format, with the label indicating it is a 'Double Take West Coast Style' beer. The cans are shown with condensation, suggesting they are chilled and ready to drink. The ad emphasizes the premium nature of the beer, positioning it as a sophisticated choice for any occasion where one might typically consume alcoholic beverages. # Visual style The ad has a highly polished, studio-shot quality with a focus on clean, crisp visuals. The image treatment includes soft lighting and subtle color grading to enhance the premium feel. The typography integration is modern and legible, with a clear hierarchy of information. The visual style aims to evoke a sense of sophistication and refreshment, aligning with the brand's positioning as a premium non-alcoholic beer. # Hooks Headline: THE NEW STANDARD FOR NIGHTS DONE RIGHT. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline, 'THE NEW STANDARD FOR NIGHTS DONE RIGHT,' immediately setting the tone that BERO is redefining how people enjoy their evenings. This is from the brand's POV, positioning BERO as an innovator in the non-alcoholic beverage space and establishing a new benchmark for social drinking experiences. - The image then focuses on two cans of BERO beer submerged in ice, visually communicating that this is a refreshing and premium beverage. The brand is telling the story that BERO is a go-to drink choice for a good time by visually showcasing the product in an appealing setting. - Finally, the ad ends with the brand name 'BERO' and the tagline 'PREMIUM NON-ALCOHOLIC BEER,' reinforcing the brand's identity and key offering. This is from the brand's POV, solidifying its position in the market as a sophisticated non-alcoholic option.

# Ad summary This ad highlights the Bero non-alcoholic beer in an outdoor setting, emphasizing its smooth and crisp taste and fruity, orange, and candy-like flavor profile. # Brand positioning Bero is positioned as a premium non-alcoholic beer brand that offers a unique drinking experience. The brand highlights both the smooth and crisp qualities of the beer, catering to those who seek both refreshment and nuanced flavor. By emphasizing a sophisticated flavor profile that includes fruity, orange, and candy-like notes, Bero sets itself apart by offering a non-alcoholic option that doesn't compromise on taste. This positioning suggests that Bero aims to occupy a space in the market for consumers who want a flavorful and enjoyable beer alternative without the effects of alcohol. # Product Bero Premium Non-Alcoholic Beer is highlighted for its unique combination of smooth and crisp characteristics. The beer features a flavor profile that includes fruity, orange, and candy-like elements. The drink is packaged in a standard aluminum can with a gold and cream label. The can indicates that the beer is a “Noon Wheat,” and contains less than 0.5% alcohol. The ad emphasizes that the beer offers a flavorful alternative to traditional alcoholic beverages, suitable for those looking to enjoy a beer-like experience without the alcohol content. # Visual style The ad features a clean, product-focused aesthetic with a natural, soft-focus background that suggests a relaxed, outdoor setting. The image appears to be professionally shot with careful attention to lighting and composition. The use of a shallow depth of field keeps the focus on the product, while the bright, natural colors create a refreshing and inviting feel. The overall style is modern and polished, with a focus on clarity and visual appeal, likely designed to catch the eye in a social media feed. # Hooks Headline: SMOOTH WHERE IT MATTERS. CRISP WHERE IT COUNTS. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the tagline "SMOOTH WHERE IT MATTERS. CRISP WHERE IT COUNTS,", immediately setting the stage and conveying the key qualities of the featured product. This message, delivered from the brand's perspective, aims to capture the audience's attention and highlight the dual characteristics of the beverage to set expectations from the start. - The storyline highlights the beer's flavor profile with the copy "FRUITY | LIFESAVERS | ORANGE | CANDY-LIKE FINISH," delivered from the brand's perspective to emphasize the taste and sensory experience of the product. This builds anticipation and offers a sensory description to entice the viewer. - The final part showcases the product itself, with a hand holding the can, and displays the brand name with the text "PREMIUM NON-ALCOHOLIC BEER." This moment provides a clear visual of the product and reinforces the brand's core offering, ensuring the audience knows what is being advertised and the overall value proposition. This message is delivered from the brand’s perspective.

# Ad summary This ad showcases BERO's non-alcoholic beer variety pack. The ad highlights that there are four flavors, each in a gold aluminum can with different color blockings indicating the specific flavor. # Brand positioning BERO presents itself as a purveyor of non-alcoholic beers, emphasizing variety and appealing to those seeking the experience of classic beer flavors without alcohol. The brand positions itself as a modern and accessible option for enjoying beer, offering different varieties to cater to diverse preferences. The packaging is sleek and contemporary, with a focus on the brand name, suggesting a brand that wants to be seen as a reliable and flavorful alternative to traditional alcoholic beers. The brand appears to be addressing the needs of consumers who want to enjoy the social aspect of drinking without the effects of alcohol. # Product The featured product is BERO's Classics Variety Pack, a selection of non-alcoholic beers. The pack includes four different flavors: Noon Wheat, Double Tasty West Coast Style IPA, Kingston Golden Pils, and Edge Hill Hazy IPA. Each beer comes in a 12 fl oz aluminum can with a gold top and the brand name, BERO, prominently displayed in black letters. The bottom portion of each can is color-coded to indicate the specific flavor. The product is described as a non-alcoholic brew containing less than 0.5% alc/vol. The Classics Variety Pack offers consumers the opportunity to sample different beer styles, all while enjoying a non-alcoholic beverage. # Visual style The ad has a clean and modern visual style with a focus on product display. The background is minimalistic, allowing the product to stand out. The lighting is soft and diffused, creating a smooth and inviting look. The color palette is warm and inviting, with an emphasis on gold and earth tones. The overall production quality is high, suggesting a professional studio shot. # Hooks Headline: NON ALCOHOLIC 4 DIFFERENT WAYS: # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing "NON ALCOHOLIC 4 DIFFERENT WAYS:" This statement aims to capture attention by highlighting the alcohol-free nature of the product while also emphasizing the variety available, told from the brand's perspective. - The product is then identified as the "CLASSICS VARIETY PACK", introducing the specific offering that provides the aforementioned variety, told from the brand's perspective. - The ad concludes with "MEET OUR CLASSICS VARIETY PACK", which serves as an invitation to the audience to explore and engage with the product range, told from the brand's perspective.