How Ben & Jerry's Advertises on Meta

# Ad summary A product ad showcasing Ben & Jerry's Mocha Mood Pie Sundae, highlighting its layers and ingredients. # Brand positioning Ben & Jerry's is presented as a fun and innovative ice cream brand known for its creative flavors and commitment to quality ingredients. The ad emphasizes the brand's lighthearted and playful nature, as seen in the cartoonish design and the whimsical name of the product, Mocha Mood Pie. The brand aims to stand out from competitors by continually introducing new and exciting flavors, which positions it as a premium brand that doesn't take itself too seriously, appealing to consumers looking for a unique and enjoyable ice cream experience. # Product The product being advertised is Ben & Jerry's Mocha Mood Pie Sundae, a chocolate cold brew ice cream with chocolate cookies and chocolate cookie swirls, topped with fudge-swirled whipped topping and fudge chips. The sundae is designed for ice cream lovers who enjoy a mix of textures and rich flavors. The product's USPs include its unique flavor combination and the layered presentation, designed to look like a sundae. The advertisement encourages viewers to try the new flavor, suggesting that it's a delicious and indulgent treat. # Visual style The ad features a bright and inviting visual style with a clean background that emphasizes the product. The high-quality, studio-shot image and color grading makes the ice cream look appealing and tasty. The typography integration is simple and clear, making it easy to read the product information. The deconstructed sundae breaks from typical norms, providing an unexpected angle to emphasize the depth of the product. The ad is designed to be scannable and eye-catching in the feed. # Hooks Headline: new! (in cloud shape on stick) # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the new Ben & Jerry's Mocha Mood Pie Sundae. The intention is to introduce the product to the audience and highlight its availability. The perspective is from the brand, presenting its latest offering. - The ad then visually breaks down the sundae into its components, revealing its layers of ice cream, cookies, and whipped topping. The goal is to emphasize the sundae's rich and complex flavor profile. The perspective is from the brand, showing the depth of its product. - Finally, the ad presents the product in its packaging alongside the sundae to connect the ready-to-buy product with its in-use presentation, completing the introduction of the product to the audience. The perspective is from the brand, demonstrating the product that is now available for purchase.

# Ad summary This ad encourages people in Illinois to contact their legislators to allocate the state's budget, or dough, to bettering communities. # Brand positioning This ad does not feature a brand. Instead, it is meant to address and bring awareness to the Illinois government's need to make sure money is being allocated correctly. # Product This ad is not advertising a product. Instead, it is a call to action to the residents of Illinois, encouraging them to reach out to their state government to advocate for the proper allocation of taxpayer money to help the people of Illinois. # Visual style The ad has a simplistic, cartoon-style with flat colors. The graphics are elementary and are reminiscent of MS Paint or children's book illustrations. The typography is large, bold, and simply designed. This ad appears to be low budget. # Hooks Headline: SPEND DOUGH ON PEOPLE, ILLINOIS! # Benefits - [object Object] # Features - [object Object] # Call to action TAKE ACTION NOW # Point of view - [object Object] # Storyline - The ad starts by showing money and dough falling from the sky, immediately indicating that this ad will be about money. The message is lighthearted and is intended to grab the viewer's attention. - Next, the ad depicts a group of people standing in front of houses, symbolizing the communities in Illinois. This suggests that money, in the form of government spending, could be allocated to Illinois' communities. - The ad concludes with a clear call to action, encouraging viewers to take action now and contact their government. This part of the ad is intended to spur a response from the viewer.

# Ad summary This ad features Ben & Jerry’s new Mocha Mood Pie Sundae ice cream. The ad shows the different layers in the ice cream and a spoonful of the product on a spoon. # Brand positioning Ben & Jerry’s positions itself as a fun and exciting ice cream brand. The company offers a variety of unique flavors. The brand does not appear to take itself too seriously and offers products such as the mocha mood pie sundae, which is presented as a decadent treat. # Product The product being advertised is the Mocha Mood Pie Sundae, a new product by Ben & Jerry’s. This product is an ice cream sundae that has layers of mocha and fudge ice creams, with chunks of chocolate cookies and whipped cream on top, finished with a drizzle of chocolate syrup and chocolate pieces. The packaging has a ‘new!’ label on it. The product is presented as a decadent treat. # Visual style This ad has a polished and high-end production. The editing includes quick cuts with static shots. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a question of, ‘In the mood for… mocha decadence?’ - 00:01–00:04 The shot transitions to the camera moving up the ice cream container showing all the layers inside. - 00:04–00:06 The ad shows a spoonful of the product.

# Ad summary This image ad promotes the expansion of pretrial success statewide in Illinois, advocating for 'community over cages.' It uses a cartoonish style and clear call to action to encourage viewers to take action. # Brand positioning This ad positions the featured entity as an advocate for community-based solutions and alternatives to incarceration. The brand opposes what it characterizes as 'cages,' aligning with values of rehabilitation and community support over punitive measures. Its tone is straightforward and action-oriented, appealing to those who support criminal justice reform and investment in community programs. The brand aims to occupy a space of social responsibility and progressive change within the justice system. # Product The product being advertised is the concept of expanding pretrial success statewide in Illinois. This is framed as an alternative to incarceration ('cages'), implying a system that supports individuals awaiting trial through community-based programs. The ad promotes investment in pretrial success, suggesting this approach is both beneficial and achievable on a statewide scale. The visual elements (houses with hearts) suggests that this expansion involves creating supportive community environments. # Visual style The ad uses a cartoonish and friendly visual style, with bright colors and simple shapes. The cartoon style conveys a sense of approachability and aims to make the message accessible. The background features a repeating pattern of cartoon shapes which creates visual interest without overwhelming the message. # Hooks Headline: COMMUNITY OVER CAGES # Benefits - [object Object] # Features - [object Object] # Call to action TAKE ACTION NOW # Point of view - [object Object] # Storyline - The ad opens by declaring 'Illinois Chose COMMUNITY OVER CAGES,' immediately setting a narrative where the state has made a conscious decision to prioritize community-based solutions over incarceration. The brand is telling the audience that a value-based choice has been made. - Visual representation of Illinois with cartoon houses symbolizes the community aspect, and the placement of people near these houses emphasizes community and support. The brand is reinforcing the theme of community and human connection through visual metaphor. - The ad concludes with a call to 'Expand Pretrial Success statewide,' clarifying the desired outcome and focus of the campaign. The brand is directly stating their objective and the scale at which they aim to achieve it. - The ad ends with a clear call to action, 'TAKE ACTION NOW,' directly urging viewers to get involved and support the cause. The brand is prompting viewers to take immediate action in support of their initiative.

# Ad summary This ad is for Ben & Jerry's Chocolate Chip Cookie Dough ice cream. It showcases an easy recipe to make a baked cookie and ice cream dessert. It encourages the viewer to enjoy the cookie with the ice cream. # Brand positioning Ben & Jerry's is presented as a fun-loving brand that encourages indulgence and creativity in the kitchen. The brand is known for its commitment to quality ingredients and unique flavor combinations. The ad aligns with an emotional brand positioning and a lifestyle of enjoying food as an experience to be shared. It disregards category norms by presenting itself as a dessert combination. # Product Ben & Jerry's Chocolate Chip Cookie Dough ice cream is a vanilla ice cream with chunks of chocolate chip cookie dough. The ice cream is a creamy vanilla base combined with generous chunks of soft chocolate chip cookie dough throughout. It offers a comforting combination of flavors and textures, making it perfect for anyone who enjoys a classic sweet treat with a playful twist. The brand shows that the ice cream pairs well with baked cookies to create an even more unique dessert. # Visual style The overall aesthetic is a mix of polished and UGC feel, with a bright marble countertop background. The production quality is high, as the colors are vibrant and the shots are stable. The editing style consists of quick cuts, as each shot is about two seconds long. The audio and visual sync is timed with actions. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The shot starts with a baked cookie bar in a dish, scooping out the cookie, a pint of Ben & Jerry’s Chocolate Chip Cookie Dough ice cream and a bowl of ice cream with toppings. - 00:02–00:04 00:02–00:04 The shot changes to a woman placing an empty bowl on a marble countertop. - 00:04–00:05 00:04–00:05 The woman adds butter and brown sugar to the bowl. - 00:05–00:11 00:05–00:11 The woman mixes the ingredients, then adds eggs, flour, and salt, and stirs. - 00:11–00:14 00:11–00:14 The woman adds chocolate chips, places scoops of the cookie dough into a pan, and places the pan in the oven. - 00:14–00:16 00:14–00:16 The baked cookie is shown in the oven. Then, the woman scoops the cookie out of the pan with a scooper. - 00:16–00:24 00:16–00:24 The woman opens a pint of Ben & Jerry’s Chocolate Chip Cookie Dough ice cream and scoops the ice cream into a bowl with the cookie and chocolate syrup. Then, the bowl is held up and the cookie and ice cream is served with a fork.

# Ad summary A man wearing a blue robe and cow ears talks about the importance of self-care as he eats a Ben & Jerry's ice cream bar. The ad presents the ice cream bars as a way to treat yourself when you need a little self-care. # Brand positioning Ben & Jerry’s is presented as a brand that understands the need for self-care and indulgence. The brand offers a moment of joy with its ice cream bars, positioned as a way to treat yourself when life gets in the way. The brand deviates from health-conscious competitors by fully embracing indulgence, promoting the idea that taking a break and enjoying something sweet is a valid form of self-care. # Product The featured product is Ben & Jerry’s Ice Cream Bars. The ad highlights the classic Ben & Jerry's chunks and swirls now available in bar form, emphasizing convenience and self-care. The ice cream bars are for anyone looking to treat themselves and take a moment to relax. The ad showcases various flavors of the ice cream bars and presents them as a solution to the everyday stresses of life, suggesting that indulging in these bars is a way to reclaim personal time and enjoyment. # Visual style The ad has a UGC feel with a playful and comedic tone. The editing includes quick cuts and zooms to maintain viewer engagement. The production quality is a blend of casual and polished, enhancing the ad's relatability and humor. The pacing is quick, with cuts timed to match the audio, creating a sense of energy and fun. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a close-up of a Ben & Jerry’s ice cream bar and transitions to a man with gold eye patches and a cow-print headband. This moment establishes the ad's casual, playful tone, introducing the product as part of a self-care routine. - 00:02–00:04 00:02–00:04 The man holds up the ice cream bar alongside a face roller. He states, "It’s important to take time for self-care." The man humorously stops his dog (named Cookie) from getting close to the ice cream bar. This reinforces the message that self-care is essential and connects the product to moments of personal indulgence. - 00:04–00:06 00:04–00:06 A close-up of the ice cream bar highlights the chunks and swirls inside. This visual appeals to the audience’s desire for indulgent treats by showcasing the rich ingredients and texture of the ice cream bar. - 00:06–00:08 00:06–00:08 The man reacts dramatically when his dog tries to get the ice cream bar, creating a comedic moment. This lighthearted scene adds humor and personality to the ad, making it more relatable and entertaining. - 00:08–00:12 00:08–00:12 The scene transitions to the dog in a bubble bath, wearing a matching cow-print headband, while the man enjoys his ice cream bar. He states, "Now I can do what I want to do and what I need to do." This visual emphasizes the theme of self-care and personal time, showing the product as a way to achieve balance. - 00:12–00:14 00:12–00:14 The ad ends with a display of Ben & Jerry’s Ice Cream Bars and the tagline “Put a stick in it!” This reinforces the product’s branding and encourages the audience to purchase the ice cream bars when they need a moment of self-care.

# Ad summary This ad uses a cartoon style to make the argument that freedom shouldn't be determined by your bank account, and uses a gavel resting on a stack of money as a visual representation of the issue. # Brand positioning There is no brand featured in the ad. It is presented as a public service announcement, making a commentary on a systemic issue, not a specific brand or organization. # Product There is no product being promoted in the ad. The ad uses a gavel resting on a stack of money as a visual representation of how the legal system is influenced by money. # Visual style The ad features a cartoon-like, public service announcement style. The color palette is limited to shades of blue, green, brown, and silver, giving it a clean, graphic appearance. The illustrations are simple with thick outlines, reminiscent of hand-drawn art. The overall style conveys a serious message in an accessible and straightforward manner, suitable for broad public awareness. # Hooks Headline: FREEDOM # Benefits - [object Object] # Features - [object Object] # Call to action TAKE ACTION NOW # Point of view - [object Object] # Storyline - The ad starts by stating that "FREEDOM shouldn't be determined by your BANK ACCOUNT." This headline, presented from the perspective of an informed observer, introduces the central theme: the imbalance of justice due to financial status. - The ad visually reinforces the verbal message by showing a gavel resting on a stack of money, with coins on either side. This visual, presented from the perspective of an objective observer, connects the legal system and wealth, implying that justice can be influenced or controlled by money. - The ad concludes with the imperative "TAKE ACTION NOW." This command, presented from the perspective of an advocate, aims to transform awareness into action, urging the viewer to engage with the cause or issue being highlighted.

# Ad summary This image ad promotes investment in community programs in Illinois, highlighting services like public defenders, housing, childcare, healthcare, counseling, and transportation through a colorful and playful illustration. # Brand positioning The brand, represented by the state of Illinois, is positioned as a provider and supporter of essential community services. It aims to occupy a space of care and investment in its residents' well-being. The brand aligns with values of community support, accessibility, and investment in a healthy society. It seems to follow the norm of government entities promoting public services, but it employs a friendly, approachable, and child-like visual style. The positioning is functional, emphasizing the availability and importance of these services for the community. # Product The ad promotes investment in community resources and services within Illinois. This includes public defenders providing legal assistance, housing initiatives ensuring safe and affordable living, childcare services supporting families, healthcare facilities offering medical care, counseling services promoting mental well-being, and transportation options facilitating mobility. The ad highlights these as key components of a thriving community, suggesting that investment in these areas is crucial. By showcasing the interconnectedness of these services, the ad emphasizes a holistic approach to community development and well-being, positioning them as essential support systems for individuals and families. # Visual style The ad employs a vibrant, child-like, hand-drawn illustration style. The production quality is simple and approachable. The visual motif is a colorful, cartoon-like depiction of a community with simplified shapes and outlines. The image treatment is clean with bright, saturated colors and thick outlines. The typography is bold and playful, adding to the friendly tone. The overall style is designed to be visually engaging and easily scannable in a busy feed. # Hooks Headline: INVESTING IN COMMUNITY WORKS! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TAKE ACTION NOW # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the state of Illinois making a statement that investing in the community works! This aims to immediately capture attention and convey a message of positive impact and successful outcomes of community investment. This is told from the brand's perspective, that of the state of Illinois, sharing its core message and intention to promote support for community programs. - The story continues by illustrating various community services such as public defenders, housing, childcare, healthcare, counseling, and transportation with corresponding icons of buildings and figures. This visual representation serves to showcase the breadth and variety of services that benefit from community investment, creating a comprehensive view of what the community entails. This is being shown from an external, illustrative perspective, highlighting key components of community support. - The story concludes with a bold call to action: 'TAKE ACTION NOW.' This aims to prompt viewers to get involved, advocate for community investment, or support the mentioned services. This is told from the brand's perspective, encouraging the audience to actively participate in further supporting the cause.

# Ad summary This ad features a person making a pie with Ben & Jerry's Cannoli ice cream. The ad shows how to assemble the pie and presents a final product. # Brand positioning Ben & Jerry's is presented as a fun, indulgent ice cream brand that is willing to subvert tradition by incorporating their product in unconventional ways, such as using it to make a pie. The brand positions itself for those who enjoy creative spins on classic desserts. # Product Ben & Jerry's Cannoli ice cream is described as mascarpone ice cream with fudge-covered pastry shell pieces and mascarpone swirls. The product is used in the ad to make a pie, layering the ice cream on a pie crust, topped with a cream layer, pistachios, and chocolate shavings. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the pie-making process in a simple and easy-to-follow manner. It feels like a UGC post. The editing style includes quick cuts and smooth transitions, with a consistent pacing that keeps the audience engaged. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showing a slice of pie being served with Ben & Jerry's ice cream, setting the stage for the recipe reveal. This piques the audience's interest in learning how to make it. - 00:02–00:05 The Ben & Jerry's Cannoli ice cream pint is placed on top of a pie crust, then the ice cream is spread into the crust. This shows how to start assembling the pie and introduces the main ingredient. - 00:05–00:07 The ad continues by showing a piping bag adding a layer of cream, which is then smoothed out with a knife. This emphasizes the additional components and refinement of the dessert. - 00:07–00:10 The pie is topped with chopped pistachios and grated chocolate. This highlights the finishing touches and additional flavors that enhance the pie. - 00:10–00:13 The final slice of pie with Ben & Jerry's Cannoli ice cream is shown. This reinforces the result of the recipe and provides an appealing visual for the audience.

# Ad summary The ad promotes Ben & Jerry's ice cream bars as a treat to indulge in as part of self-care. It shows a man in a bathrobe doing his self care routine but keeps getting distracted by his dog, which is disrupting his self-care time. The ad ends with the tagline, "When life gets between you and your Ben & Jerry's, put a stick in it!" # Brand positioning Ben & Jerry's is presented as a brand synonymous with indulgence, self-care, and fun. It occupies a space in the consumer's mind as a premium ice cream brand that offers unique and euphoric flavor combinations. The brand aligns with values of enjoyment, humor, and taking time for oneself, promoting a lifestyle where everyday moments can be elevated with a touch of sweetness. While many brands focus on health or convenience, Ben & Jerry's leans into emotional satisfaction and sensory experience. The positioning is primarily emotional, emphasizing the joy and pleasure derived from indulging in their products. The brand also pushes against the norm of stuffy luxury, instead opting for a quirky and relatable tone. # Product The ad promotes Ben & Jerry's Ice Cream Bars. These bars offer the same iconic Ben & Jerry's flavors with their signature chunks and swirls but in a convenient handheld format. They are for anyone looking to add a moment of simple indulgence to their day. The bars address the purchase barrier of time, suggesting they can be enjoyed during a self-care routine. There are multiple flavors, including Cookie Dough, Chocolate Fudge Brownie, Strawberry Cheesecake, and PB & Cookies. The ad tells the viewer that these ice cream bars are worth buying because they allow you to enjoy Ben & Jerry's euphoric flavor combinations with their signature chunks and swirls but in a convenient handheld format. # Visual style The ad has a UGC feel with bright, saturated colors and simple editing. The production quality is a hybrid of UGC and polished commercial elements, supporting a tone that is lighthearted and relatable. There is a recurring visual motif of cartoon-like graphics and product-focused close-ups. The pacing is relatively consistent, maintaining a rhythm of quick cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a chocolate-covered ice cream bar against a bright blue sky with cartoon clouds. The message is to entice the viewer with the deliciousness of the product. - 00:02–00:08 00:02–00:08 A man with a cow-printed headband and gold eye patches is holding a chocolate-covered ice cream bar and says, "It's important to take time for self-care." He is interrupted by barking, implying the difficulty of finding moments for oneself. The message is from the man's perspective who wants self care, but is facing the reality of things getting in the way. - 00:08–00:12 00:08–00:12 The ad shows a close-up of the inside of the chocolate-covered ice cream bar, showing chunks of cookie dough. The message is to highlight the euphoric chunks and swirls. - 00:12–00:17 00:12–00:17 The man drops all of his self-care items because his dog, who is in the bathtub wearing a cow-printed headband, is barking, suggesting chaos in the man's self-care routine. The message is from the man's perspective who is annoyed at the dog for interrupting his self-care routine, which conveys humor. - 00:17–00:22 00:17–00:22 The man is back with his ice cream and dog and says that eating ice cream doesn't have to be a 'to-do.' The message is from the man's perspective. He finds ways to have time for himself. - 00:22–00:26 00:22–00:26 The man gives the dog a bath. The message is to show how he can now do what he wants to do and what he needs to do, but gets interrupted again. This leads to humor. - 00:27–00:30 00:27–00:30 The ad shows the packaging of different ice cream bar flavors stacked up on a table. The message is from the brand's perspective, introducing the products and their tagline.

# Ad summary This ad presents Ben & Jerry's Ice Cream Bars as a convenient option when you're juggling a lot, playing on the concept of needing to carry everything in one trip. The storyline features a woman struggling to carry multiple items into her apartment, highlighting how convenient it is to have her Ben & Jerry's Ice Cream Bar on a stick. The ad uses humor and relatable scenarios to promote the ice cream bars as a solution for busy moments. # Brand positioning Ben & Jerry's is presented as a fun and quirky brand that offers indulgent ice cream in convenient formats. The brand is positioned as relatable and understanding of everyday struggles, such as juggling multiple tasks or items at once. It embraces humor and lightheartedness, setting itself apart from more serious or formal competitors. The brand aims to occupy a space in the consumer's mind as a go-to for accessible, enjoyable treats that can be enjoyed even when life gets hectic. # Product The featured product is Ben & Jerry's Ice Cream Bars, presented as a convenient and accessible way to enjoy Ben & Jerry's ice cream on the go. The ad emphasizes the 'stick' format, highlighting it as a solution for busy individuals who don't want to put down their ice cream. The product is implied to be for anyone who enjoys Ben & Jerry's ice cream, particularly those leading busy lives. The ad features multiple flavors, including Cookie Dough, Chocolate Fudge Brownie, Strawberry Cheesecake, PB Pretzel, and Caramel Blondie, showcasing the variety available. The ice cream bars offer the same 'chunks and gooey swirls' as their tub counterparts but are easier to manage. The product addresses the purchase barrier of inconvenience, suggesting it's a great option when you can't pause your activities. # Visual style The ad has a UGC feel with a mix of security camera footage and selfie-style shots, but also includes polished product shots. The editing style includes quick cuts between the various shots, creating a fast-paced rhythm that matches the busy lifestyle depicted. The use of security camera footage gives it a scrappy, realistic feel, while the product shots maintain a polished commercial aesthetic. The pacing is consistent throughout the ad, with cuts timed to the dialogue and sound effects, enhancing the comedic timing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with close-up shot of a Ben & Jerry’s Ice Cream Bar. - 00:02–00:06 00:02–00:06 The scene cuts to a split-screen view from security cameras, showing a woman struggling to carry multiple bags and items into an apartment building. The narrator is emphasizing that she "would never make two trips", setting up the comedic tone and relatable struggle of carrying everything in one go. - 00:06–00:10 00:06–00:10 The perspective shifts to a selfie-style view as the woman is holding an Ice Cream Bar and walking with all of her belongings into the building. She emphasizes, "It's me, apartment 420B." - 00:11–00:15 00:11–00:15 The woman is seen with movers inside her apartment as they maneuver a yellow couch. She asks, "Why would I put down my Ben & Jerry's? Too many chunks of gooey swirls to give up now." - 00:16–00:22 00:16–00:22 The woman is at the mailboxes trying to get her mail out. She says, "I am a one-tripper". A man with a basket full of items sees her and says, "Looks like you forgot something" referring to the mail sticking out of the mailbox. She responds "Oh wow. Thank you." - 00:22–00:25 00:22–00:25 The woman kicks the elevator button with her foot. - 00:26–00:30 00:26–00:30 The ad transitions to a product shot of the Ben & Jerry's Ice Cream Bars, with text overlay reading, "Put a STICK in it!" The voiceover says, "When life gets between you and your Ben and Jerry's, put a stick in it."

# Ad summary This ad demonstrates how to make an 'adult' after-school snack: a strawberry banana milkshake using two different flavors of Ben & Jerry's ice cream. The ad shows how the milkshake is made, step by step, while highlighting the use of Ben & Jerry's ice cream flavors, Strawberry Cheesecake and Chunky Monkey. # Brand positioning Ben & Jerry's is presented as a premium ice cream brand known for its unique and indulgent flavors. The brand is positioned for consumers seeking a fun and decadent treat, going beyond basic ice cream to offer creative flavor combinations and high-quality ingredients. The visual style, featuring indulgent milkshakes, conveys a playful and enjoyable experience, distinguishing it from ordinary ice cream brands. # Product The featured product is Ben & Jerry's ice cream, specifically the Strawberry Cheesecake and Chunky Monkey flavors. Strawberry Cheesecake is presented as a strawberry ice cream with cheesecake swirls and strawberries, while Chunky Monkey is described as banana ice cream with fudge chunks and walnuts. The ad demonstrates how both flavors can be used to create a custom strawberry banana milkshake, showcasing the product's versatility and potential for creative use. The final milkshake features strawberries, a banana, whipped cream, and sprinkles, emphasizing its indulgent and fun nature. # Visual style The ad has a bright and clean aesthetic with a focus on the appealing presentation of the dessert. The editing style involves quick cuts and static shots, creating a sense of efficiency and showcasing the process. The production quality is polished, with a UGC feel achieved through natural lighting and focus on accessible preparation steps. The pacing is consistent and upbeat. The visuals of the ice cream being scooped, blended, and poured are timed to match the music's rhythm. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens by displaying the finished milkshake, immediately capturing the viewer's attention and setting the context for the ad. - 00:01–00:02 00:01–00:02 The camera shows the ingredients that will be used to make the adult after-school snack. This sets the stage for the recipe, providing a glimpse of the components. - 00:02–00:07 00:02–00:07 The ad shows scoops of both Strawberry Cheesecake and Chunky Monkey ice cream being added to a blender. This shows the process of creating a milkshake. - 00:07–00:08 00:07–00:08 The ad shows sliced strawberries and milk being added to the blender. This continues showing the process of creating a milkshake. - 00:08–00:10 00:08–00:10 Strawberry jam is poured into the bottom of the empty glass, and the milkshake is poured in after. This adds the visual detail of the jam. - 00:10–00:13 00:10–00:13 Whipped cream, a banana slice, and a strawberry are added on top of the milkshake. Colorful sprinkles are added at the end to finish the look. This shows how the milkshake is finished, emphasizing the fun and indulgent look. - 00:13–00:16 00:13–00:16 The finished milkshake is displayed next to the two flavors of Ben & Jerry's ice cream. This reinforces the brand and displays the final product.

# Ad summary A humorous ad for Ben & Jerry's ice cream bars featuring a woman determined to carry all her groceries in one trip, but she doesn't want to let go of her ice cream. # Brand positioning Ben & Jerry's is presented as a fun, playful, and relatable brand that understands the consumer's desire for indulgence and convenience. The brand does not take itself too seriously, aligning with a lighthearted tone. It promotes an enjoyable, accessible, and slightly quirky lifestyle, as shown through the humorous scenario of the ad. Ben & Jerry's pushes against the norm of overly serious or health-focused ice cream advertising, opting for a more lighthearted and indulgent approach. Their positioning focuses on providing pleasure and convenience in a world where people are always trying to do more. # Product The product featured is Ben & Jerry's ice cream bars. The ice cream bars are designed for convenience, offering the brand's signature chunks and gooey swirls in a single-serving, on-the-go format. The ad mentions that there are "Too many chunks of gooey swirls to give up now" which refers to the rich, indulgent ingredients in the ice cream bars. The ad addresses the purchase barrier of juggling life's demands with personal treats by presenting the ice cream bar as a perfect, easily managed indulgence. The ad showcases multiple flavors of ice cream bars, including Cookie Dough, Chocolate Fudge Brownie, Strawberry, and Caramel Blondie. # Visual style The ad has a playful and relatable aesthetic, blending UGC-style footage with clean product shots. The editing style uses quick cuts to maintain a fast pace. The production quality is a hybrid of raw, CCTV-like footage and polished studio shots, which supports the tone. The integration of CCTV footage adds a layer of humor and realness, contrasting with the cartoonish, colorful product shots. The pacing is brisk, with frequent cuts to keep the energy high. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by introducing the new Ben & Jerry's ice cream bars. - 00:02–00:03 The next scene is presented from the perspective of CCTV cameras in an apartment building, showing a woman returning from grocery shopping with multiple bags. - 00:03–00:05 The woman is talking to the camera in her apartment, and she says "It's me, Apartment 420B." - 00:05–00:08 She continues to go through the apartment building, taking her groceries out of her mailbox. - 00:08–00:11 The woman uses her foot to press the elevator button and says, "Too many chunks of gooey swirls to give up now." - 00:11–00:15 The ad ends with a product shot and a voiceover explaining "When life gets between you and your Ben and Jerry's, put a stick in it!"

# Ad summary This ad shows a man taking time for self-care by enjoying a Ben & Jerry's ice cream bar. # Brand positioning Ben & Jerry's is presented as a brand that promotes indulgence and self-care. The brand encourages consumers to enjoy life's sweet moments, regardless of daily obligations. It occupies a space that challenges the need to always be productive, instead promoting the importance of savoring enjoyable experiences. The brand identity is playful, inclusive, and quirky, embracing humor, with a functional positioning that emphasizes the availability and enjoyment of their products. # Product The ad promotes Ben & Jerry's ice cream bars, emphasizing their chunks and swirls. The ice cream bars are a convenient format of the brand's signature ice cream. They are intended for individuals seeking moments of self-care and enjoyment amidst daily responsibilities. The product addresses the barrier of time constraints by offering a convenient treat that can be enjoyed quickly. The ad conveys that these ice cream bars are worth trying because they allow one to savor the euphoric experience of Ben & Jerry's ice cream in a new, accessible way. # Visual style The ad has a polished commercial aesthetic with bright lighting. It employs quick cuts and smooth transitions, maintaining a consistent pace throughout. The visuals are timed to the music beats and voiceover lines, creating an engaging rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man takes a bite of a Ben & Jerry's ice cream bar. - 00:02–00:05 00:02–00:05 He states the importance of taking time for self-care. - 00:05–00:08 00:05–00:08 He shoos away his dog, Cookie, and states that everyone needs time to soak in the sweet things in life. - 00:08–00:12 00:08–00:12 A close-up reveals the inside of the ice cream bar and highlights all of those euphoric Ben & Jerry's chunks and swirls. - 00:12–00:16 00:12–00:16 Cookie makes an attempt to get the ice cream. - 00:17–00:23 00:17–00:23 The man explains that having ice cream doesn't have to be a to-don't. Now he can do what he wants to do and what he needs to do. - 00:23–00:27 00:23–00:27 Cookie tries to get the ice cream again. - 00:27–00:30 00:27–00:30 A Ben & Jerry's graphic appears with the tagline: "When life gets between you and your Ben & Jerry's, put a stick in it!"

# Ad summary This ad features a Ben & Jerry's ice cream sundae cup, highlighting the new 'Straw-Bae Shortcake' flavor. The image showcases the product with its lid ajar, set against a bright blue background and a wooden surface. # Brand positioning Ben & Jerry's is presented as a fun, innovative, and premium ice cream brand that offers creative and indulgent flavors. The brand positions itself as a leader in the ice cream market, emphasizing quality ingredients and unique flavor combinations. The playful tone and whimsical packaging design appeal to consumers seeking enjoyment and a little bit of novelty in their dessert choices. By consistently releasing new, exciting flavors like 'Straw-Bae Shortcake', the brand caters to adventurous consumers who enjoy trying out new and innovative flavors. # Product The featured product is Ben & Jerry's 'Straw-Bae Shortcake' Sundae. It consists of sweet cream ice cream with shortcake cookies and strawberry swirls, topped with strawberry flavored whipped topping and shortcake crumble. The sundae is packaged in a colorful pint container with an attached lid. The packaging prominently displays the Ben & Jerry’s logo and a cartoon illustration of the ice cream flavor with strawberries and a cow. The ad showcases the product's layers and textures, emphasizing its rich and flavorful ingredients. The packaging is adorned with the word 'new!' to highlight the product's novelty and attract consumers looking for the latest offerings from Ben & Jerry's. # Visual style The ad has a clean and vibrant visual style, characterized by bright colors and a focus on the product. The production quality appears to be studio-shot, with well-balanced lighting and sharp focus. The flatlay-style composition, combined with the solid background and simple staging, creates a visually appealing and easily scannable image. The typography is bold and straightforward, enhancing readability. The ad contrasts a high-design studio shot, enhancing stop power. # Hooks Headline: new! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the new Ben & Jerry's 'Straw-Bae Shortcake' Sundae, conveying the message that there is a new and exciting flavor available for consumers to try. This announcement is designed to grab the attention of viewers and pique their curiosity about the new product. The brand is presenting this information to the viewer. - The image then showcases the open sundae cup with its visible layers of ice cream, strawberry swirls, and shortcake crumbles, emphasizing the delicious and indulgent nature of the product. This visual aims to entice viewers by displaying the product's appealing appearance and highlighting its key ingredients. The brand is visually highlighting key product features to entice the customer. - The packaging is adorned with the word 'new!', reinforcing the idea that this is a recent and exciting addition to the Ben & Jerry's lineup. This reinforces the message and encourages viewers to consider purchasing the new flavor. The brand is signaling newness.

# Ad summary An image showcasing the new Ben & Jerry's Sundae Mocha Mood Pie ice cream flavor, with a sliced pint and an intact pint against a blue background. # Brand positioning Ben & Jerry's is presented as a fun, innovative, and indulgent ice cream brand that doesn't take itself too seriously. The brand embraces a playful tone, suggesting a desire to connect with consumers who are looking for a unique and enjoyable dessert experience. Ben & Jerry's targets the emotional aspects of enjoying ice cream by tapping into specific mood-based cravings with its new Sundae line. # Product The advertised product is Ben & Jerry's Sundae Mocha Mood Pie ice cream. It is described (on-package) as "Chocolate Cold Brew Ice Cream with Chocolate Cookies & Chocolate Cookie Swirls, Topped with Fudge Topped Whipped Topping & Fudge Chips". The packaging features a visual representation of the mocha ice cream, appealing to consumers looking for a satisfying and delicious dessert. The product stands out for its combination of mocha flavor and cookie additions, promising a rich and complex taste experience in a convenient pint format, which is being marketed as a sundae. # Visual style The ad has a bright, clean studio shot aesthetic, likely aimed at capturing attention while maintaining a sense of quality. The composition is simple, focusing on the product with a vibrant blue backdrop to create a pop. The image treatment is clean, with good lighting, giving the ice cream a fresh and appetizing appearance. The typography is clear and legible, and the ad employs a product-focused, in-feed style, designed to be scannable and appealing. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the product's newness with a "new!" speech bubble and a pint of Ben & Jerry's Sundae Mocha Mood Pie, communicating the product's recent release and aiming to capture the audience's attention with something fresh. This is being communicated from the brand's perspective to highlight the innovative nature of their new flavor. - A sliced pint of the ice cream is revealed, offering a cross-sectional view of the product's layers and textures, emphasizing the combination of ice cream, cookie swirls, and fudge topping. The brand tells this part of the story by providing a detailed look at the product's composition.

# Ad summary This ad showcases Ben & Jerry's Straw-Bae Shortcake ice cream in a sundae format. The image highlights the product's ingredients and unique selling points. # Brand positioning Ben & Jerry's is positioned as a fun, dessert-focused brand that offers a playful and indulgent experience. The brand aligns with a lifestyle that embraces enjoyment and creativity, pushing against the norms of overly restrictive or health-focused ice cream brands. The brand identity is emotional, emphasizing pleasure and unique flavor combinations that invite consumers to indulge and enjoy. # Product Ben & Jerry's Straw-Bae Shortcake is a sweet cream ice cream with shortcake cookies and strawberry swirls, topped with strawberry-swirled whipped topping and shortcake crumble. It comes in a pint-sized sundae container, ready to eat. The product is for anyone who enjoys creative and indulgent ice cream flavors with a mix of textures and toppings. The USP is its combination of sweet cream ice cream, shortcake cookies, strawberry swirls, and whipped topping. The packaging and presentation address the purchase barrier of needing to assemble a sundae oneself, offering a ready-to-eat treat. # Visual style The ad features a clean, brightly lit studio shot. The visual motif is a product-centric flatlay with a single subject against a bright background. The image treatment includes color grading that enhances the vibrancy of the product and background. The style is high-design, which contributes to high scannability and stop power in the feed. # Hooks Headline: new! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing a fully prepared Ben & Jerry's Straw-Bae Shortcake sundae, which immediately attracts the viewer with its appealing presentation. The intention is to highlight the finished product and its delicious components from the brand's perspective. - The ad then shows the pint container and open lid, presenting key details about the product's ingredients and the Ben & Jerry's brand. The intention is to showcase the product's key features and brand identity to the consumer. - The visual of a cloud-shaped 'new!' sign positioned above the sundae emphasizes the product's novelty, encouraging the viewer to consider trying it. The brand is telling the audience that this is something worth exploring because it's a new offering.

# Ad summary This ad features multiple flavors of Ben & Jerry's ice cream bars. # Brand positioning Ben & Jerry's positions itself as a brand that offers unique and indulgent ice cream flavors. The brand aims to occupy a space in the consumer's mind as a fun, innovative, and slightly unconventional choice for those seeking a premium ice cream experience. The ad emphasizes the loaded swirls and chunks within the ice cream bars, highlighting their commitment to delivering a rich and satisfying treat. This positions them as a brand that goes above and beyond standard offerings, pushing against the norm of simpler or more traditional ice cream products. Their brand positioning is largely emotional, focusing on the pleasure and enjoyment derived from their product. # Product The ad showcases Ben & Jerry's ice cream bars, specifically highlighting flavors like Chocolate Fudge Brownie, Strawberry Cheesecake, Cookie Dough, and Caramel Blondie. These ice cream bars feature loaded swirls, chunks, and fudge, all coated in chocolate with cookie pieces. The ad showcases the product's unique selling points, such as the combination of rich ice cream with decadent mix-ins and coatings, creating a multi-textural and flavorful experience. The ice cream bars are presented as a convenient and indulgent treat, perfect for on-the-go enjoyment or a satisfying dessert at home. They offer a variety of flavors, each designed to provide a unique and indulgent taste profile. The ad implicitly addresses the purchase barrier of limited flavor options by showcasing several varieties. # Visual style The ad features a bright and playful aesthetic with a polished commercial feel. The editing style consists of quick cuts and smooth transitions, enhancing the dynamic and engaging nature of the visuals. The production quality is high-end, with clean shots and vivid colors. The use of solid blue backgrounds emphasizes the products and their vibrant packaging. The pacing is fast, with cuts occurring approximately every 1-2 seconds, keeping the viewer's attention. The visual motifs include close-ups of the ice cream bars and ingredients, highlighting textures and flavors. Product actions, such as the ice cream bars floating and rotating, are synced with the music beats, enhancing the overall audiovisual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action AVAILABLE NOW # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of a Ben & Jerry's Chocolate Fudge Brownie ice cream container, with a hand pointing to the product name. The shot transitions to a close-up of a bitten Chocolate Fudge Brownie ice cream bar, emphasizing its rich chocolate coating and interior. - 00:02–00:04 00:02–00:04 The scene transitions to a floating package of Ben & Jerry's Strawberry Cheesecake ice cream bars, followed by a close-up of a slice of strawberry cheesecake with graham cracker pieces. This transition introduces the Strawberry Cheesecake flavor and its key components. - 00:04–00:06 00:04–00:06 The ad displays two chocolate fudge brownies floating in the air, surrounded by smaller chocolate chunks. The brownies are then replaced with a box of Ben & Jerry's Chocolate Fudge Brownie ice cream bars, reinforcing the flavor's richness and decadence. - 00:06–00:08 00:06–00:08 The ad returns to a close-up of a bitten Ben & Jerry's ice cream bar, showcasing its creamy interior. - 00:08–00:10 00:08–00:10 The ad continues with a close-up of a bitten Strawberry Cheesecake ice cream bar, highlighting the white chocolate coating and strawberry swirls within. - 00:10–00:12 00:10–00:12 Multiple ice cream bars (Chocolate Fudge Brownie and Strawberry Cheesecake) float in the air. - 00:12–00:15 00:12–00:15 The ad concludes with a shot of three stacked boxes of Ben & Jerry's ice cream bars (Strawberry Cheesecake, Cookie Dough, and Caramel Blondie) displayed under the brand logo, and the words "AVAILABLE NOW" appear on screen. This provides viewers with a clear call to action.

# Ad summary This ad features Ben & Jerry's ice cream bars. It begins by introducing the product and highlighting that people are busy, and then offers the ice cream bars as a way to enjoy Ben & Jerry's even with busy hands. The ad shows several people enjoying the product in different situations. # Brand positioning Ben & Jerry's is presented as a brand that acknowledges and empathizes with the busy lifestyles of its consumers. The brand aims to occupy a space in the consumer's mind as a treat that is still accessible even when life gets hectic. Ben & Jerry's aligns with values of fun, indulgence, and convenience. The ad pushes against the idea that enjoying a treat requires a dedicated, leisurely moment. The brand positioning is both emotional (indulgence, fun) and functional (convenience for busy people). # Product The advertised product is Ben & Jerry's ice cream bars. These bars take the brand's classic, chunk-filled ice cream flavors and put them on a stick for easier, on-the-go enjoyment. The bars are covered in a chocolatey shell with crispy bits, and the inside contains chunks of cookie dough and chocolate fudge brownie. The ad addresses the purchase barrier of being too busy to enjoy ice cream by offering a convenient, handheld format. The ad is telling the viewer that this product allows them to hold on to those "chunky treasures, even when your hands are busier than a squirrel in a nut shop." # Visual style The ad has a bright and playful aesthetic with quick cuts. The production quality is clean and polished but not overly high-end, giving it a relatable feel. The ad uses a lot of different scenes and visuals, keeping the viewer engaged. The visuals sync up with the voiceover in a couple of spots, but otherwise it doesn't seem to be synced with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad introduces the brand. - 00:02–00:06 00:02–00:06 The ad shows people working, carrying groceries, and taking the elevator, implying that they are busy and on the go. - 00:06–00:11 00:06–00:11 The ad introduces the Ben and Jerry's ice cream bar as a solution to having busy hands. - 00:11–00:16 00:11–00:16 The ad shows multiple people enjoying the bars while doing different activities. - 00:16–00:26 00:16–00:26 The ad highlights how the product allows you to hold on to those "chunky treasures", even when your hands are busy. - 00:26–00:30 00:26–00:30 The ad tells viewers that when life gets between them and Ben and Jerry's, to "put a stick in it."

# Ad summary This ad showcases the new Ben & Jerry's Ice Cream Bar flavors, and gives an up close view of the desserts and bars. # Brand positioning Ben & Jerry's is an ice cream company that focuses on indulgent flavors, often loaded with chunks and swirls. The brand is known for its whimsical packaging and its commitment to social and environmental causes. They position themselves as a fun, slightly irreverent brand that doesn't take itself too seriously, while still delivering a premium product. # Product Ben & Jerry's Ice Cream Bars are featured in the ad. The flavors shown include Cookie Dough, PB Pretzel, Strawberry Cheesecake, Chocolate Fudge Brownie, and Caramel Blondie. Each bar consists of ice cream loaded with chunks and swirls of the featured flavor, dipped in a chocolatey coating with cookie pieces. # Visual style The ad has a clean and bright aesthetic, with a focus on close-up shots of the product and its ingredients. The editing is quick and snappy, with cuts timed to the beat of the music, giving the ad a lively and energetic feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with close-up shots of desserts that mimic the featured Ben & Jerry's Ice Cream Bar flavors, intended to build a mouthwatering expectation for the product. - 00:02–00:04 Following the dessert shots, the ad transitions to reveal the corresponding Ben & Jerry's Ice Cream Bar flavors, held by someone with painted nails. This creates a satisfying visual connection between the desserts and the actual product. - 00:05–00:07 The sequence of dessert-to-ice cream bar continues, emphasizing the real-food ingredients and indulgent nature of each flavor. - 00:08–00:10 The camera zooms in on a hand holding the ice cream bar followed by the box, enticing the viewer with a close look at the details. - 00:11–00:13 The sequence of dessert-to-ice cream bar continues, emphasizing the real-food ingredients and indulgent nature of each flavor. - 00:13–00:15 The camera zooms in on a hand holding the ice cream bar followed by the box, enticing the viewer with a close look at the details. - 00:16–00:18 The sequence of dessert-to-ice cream bar continues, emphasizing the real-food ingredients and indulgent nature of each flavor. - 00:18–00:19 The camera zooms in on a hand holding the ice cream bar followed by the box, enticing the viewer with a close look at the details. - 00:20–00:22 The sequence of dessert-to-ice cream bar continues, emphasizing the real-food ingredients and indulgent nature of each flavor. - 00:23–00:25 The camera zooms in on a hand holding the ice cream bar followed by the box, enticing the viewer with a close look at the details.