How Athletic Brewing Company Advertises on Meta

# Ad summary This image ad showcases Athletic Brewing Company's non-alcoholic Lime & Salt beer. It highlights the product's refreshing flavor and expertly crafted nature, targeting those seeking a lighter beverage option. The tropical setting, complete with limes and salt, enhances the refreshing theme. # Brand positioning Athletic Brewing Company positions itself as a provider of non-alcoholic beers that don't compromise on taste or experience. The brand targets health-conscious individuals and active lifestyles, offering a refreshing alternative to traditional alcoholic beverages. By focusing on expert crafting and high-quality ingredients, Athletic Brewing aims to be seen as a premium choice within the non-alcoholic beer market, appealing to those who seek a lighter yet flavorful option without sacrificing the social aspect of enjoying a beer. # Product The advertised product is Athletic Brewing Company's non-alcoholic Lite Lime & Salt beer. It is a low-calorie beverage with a classic flavor combination. It's described as "classically light, expertly crafted" and comes in a 12 fl oz (355 ml) can. The beer contains less than 0.5% alcohol by volume. The ad highlights the product's refreshing nature and positions it as an ideal choice for those looking for a flavorful, lighter option. # Visual style The ad features a bright, refreshing, and tropical aesthetic. The production quality is high, resembling a studio-shot image with controlled lighting. The visual elements are carefully arranged to highlight the product and its key ingredients. The overall effect is clean and inviting, designed to evoke a sense of relaxation and refreshment. # Hooks Headline: BIG FLAVOR. REFRESHINGLY LITE. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting that the product is a non-alcoholic beer, establishing its core category and target audience. This message serves to immediately clarify the type of product being offered, setting the stage for what's to come, told from the brand's POV. - The ad emphasizes the beer's "BIG FLAVOR" and "REFRESHINGLY LITE" qualities, conveying the key product benefits. This messaging aims to attract viewers by promising a flavorful yet light drinking experience, communicated from the brand's POV. - The visual arrangement of the beer can with limes and salt, set against a tropical backdrop, evokes a refreshing and light atmosphere. The placement of these elements intends to reinforce the beer's advertised qualities, while the viewer is able to see this scene.

# Ad summary This ad showcases Athletic Brewing Co's "Paloma" non-alcoholic beer. The ad highlights the drink's light, crisp, and citrus aroma, presenting it as a playful and refreshing option. # Brand positioning Athletic Brewing Co. is presented as a brand that specializes in non-alcoholic craft beer, offering a playful and health-conscious alternative to traditional alcoholic beverages. The brand aims to occupy a space in the consumer's mind as a provider of flavorful, non-alcoholic options that don't compromise on taste or experience. The brand aligns with a lifestyle that values both enjoyment and well-being, pushing against the norm that social drinking must always involve alcohol. The brand positioning is both functional, providing non-alcoholic options, and emotional, promoting a playful and inclusive social experience. # Product The featured product is Athletic Brewing Co.'s "Paloma," a non-alcoholic beer with grapefruit and lime flavor. It is presented as a light, crisp, and aromatic beverage, suitable for those seeking a refreshing, non-alcoholic alternative. The ad emphasizes the drink's playful nature, suggesting it's perfect for social occasions or moments where one wants to enjoy a flavorful drink without the effects of alcohol. The product aims to address the purchase barrier of those who avoid alcohol for health, lifestyle, or personal reasons, offering a satisfying and guilt-free option. # Visual style The ad features a clean, studio-shot aesthetic with bright, contrasting colors (coral and yellow) that create a playful and energetic vibe. The product is well-lit, highlighting its refreshing qualities. The typography is large and bold, ensuring scannability. The overall style is modern and visually appealing, designed to capture attention in a social media feed. # Hooks Headline: PLAYFUL "PALOMA" # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing Athletic Brewing Co.'s "Paloma" non-alcoholic beer, immediately setting the stage for a light and refreshing beverage option. This is told from the brand's perspective, aiming to capture the viewer's attention with a playful and inviting product name. - The ad highlights the key attributes of the drink: light, crisp, and citrus aroma. This is told from the brand's perspective, emphasizing the sensory experience and appealing to the viewer's desire for a flavorful and enjoyable beverage. - The ad showcases the product can alongside a glass of the beverage, visually reinforcing the brand's offering and suggesting a refreshing drinking experience. This is told from the brand's perspective, aiming to create a desire for the product and encourage trial.

# Ad summary The ad showcases the creator setting up a sandwich party, emphasizing its simplicity and affordability for various occasions. She highlights the use of Athletic NA beverages as a refreshing cocktail-inspired complement, ideal for serving guests. # Brand positioning Athletic NA is presented as a beverage brand that offers non-alcoholic beers perfect for social gatherings, especially for those who want a refreshing, cocktail-inspired drink without the alcohol. The brand emphasizes inclusivity, catering to everyone at a party by providing beverages that pair well with sandwiches. The brand is presented as suitable for any occasion, especially Sunday hosting, providing a refreshing experience. # Product Athletic NA beverages are non-alcoholic beers marketed as cocktail-inspired brews. They are described as a refreshing and inclusive option for social gatherings. The ad specifically highlights the Paloma and Mule flavors, emphasizing their ability to pair perfectly with sandwiches. The beverages are presented as a guilt-free option suitable for various occasions, especially Sunday gatherings. # Visual style The ad has a polished and bright visual style, featuring natural lighting. The editing style incorporates quick cuts to showcase different aspects of the sandwich party setup. The production quality is high, with clear and vibrant visuals that emphasize the appeal of the food and beverages. The pacing is moderate and upbeat, contributing to the enthusiastic tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator stands in front of a sandwich-making station to introduce hosting a sandwich party. - 00:00–00:07 She expresses that it's one of her favorite things to host because it is easy and affordable, and it's perfect for game days, birthday parties, and summer hosting. - 00:07–00:10 She invites viewers to get into it, then highlights the setup process to make the sandwich party setup simple. - 00:10–00:19 The creator highlights the deli meats, cheeses, and assorted sides. She focuses on the key to every party which is the beverage. - 00:20–00:27 She picks up cans of Athletic NA and highlights that she loves serving Athletic NA beer, especially on a Sunday when she wants to serve something that's perfect for everyone. - 00:27–00:31 She holds up a sandwich with condiments to showcase the perfect pair. - 00:30–00:34 She picks up a can of Athletic NA and toasts to pairing it with sandwiches. She says that it's delicious and refreshing. - 00:31–00:35 She pours the Athletic NA into a glass to highlight it is cocktail inspired and pairs perfectly with sandwiches.

# Ad summary This ad promotes Athletic Brewing Co.'s Run Wild IPA as a balanced and flavorful non-alcoholic beer. It features testimonials from chefs and food critics who praise its hoppiness, sweetness, and balanced flavor profile. # Brand positioning Athletic Brewing Co. is presented as a brand that challenges the norm by offering non-alcoholic beer that doesn't compromise on taste or quality. The brand is positioned as a modern and innovative company that is appreciated by chefs, food critics, and everyday consumers alike. It occupies a space in the beverage market for those who want the experience of drinking beer without the alcohol content. The brand promotes a lifestyle that values both enjoyment and health, suggesting that consumers don't have to sacrifice flavor for a healthier choice. This positioning is functional, emphasizing the performance of its non-alcoholic beer in delivering a satisfying taste. # Product The featured product is Athletic Brewing Co.'s Run Wild IPA, a non-alcoholic India Pale Ale. The ad emphasizes that it retains the hoppy and bitter qualities of traditional IPAs, while maintaining a balanced flavor with a touch of sweetness. The product is intended for those who enjoy the taste of beer but want to avoid alcohol for various reasons. The ad highlights that it's difficult to achieve a balanced flavor in non-alcoholic beer, implying that Run Wild IPA has successfully overcome this challenge. The ad conveys that this product is worth trying for its authentic IPA taste without the alcohol content. # Visual style The ad has a polished commercial aesthetic with warm lighting and close-up shots. The editing style includes quick cuts between different speakers and beer visuals, creating a dynamic rhythm. The production quality is high-end, lending credibility to the brand and product. The pacing is moderate, with cuts timed to emphasize key points in the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a beer being poured, accompanied by the question of what makes Run Wild so special. - 00:01–00:03 Chef David Chang states that it just tastes good, implying that the flavor is the primary appeal. This is from the perspective of an expert, conveyed through his title and tone. - 00:03–00:05 John Holl, a journalist and author, remarks that he has almost finished one, indicating his enjoyment. This shifts the perspective to that of a consumer, adding to the credibility of the product. - 00:05–00:07 The ad returns to David Chang, who notes the beer's hoppiness. - 00:07–00:10 Chef Chris Cosentino adds that it has a bit of sweetness but the bitter is where he wants it to be, further elaborating on the beer's flavor profile. - 00:10–00:13 David Chang concludes that it is balanced and very hard to do, emphasizing the skill and effort required to achieve such a flavor in a non-alcoholic beer.

# Ad summary This ad features a man walking around the beach and park, distributing cans of Athletic non-alcoholic beer to people. The ad demonstrates scenarios for drinking a non-alcoholic beer, highlighting moments where regular beer would not be appropriate. # Brand positioning Athletic Brewing Co. is presented as a modern brand that fits seamlessly into an active and healthy lifestyle. The ad pushes against norms of traditional beer advertising which often center on relaxation. Instead, Athletic Brewing Co. is positioned as a versatile and inclusive beverage option suitable for any time, place, or activity. By emphasizing the non-alcoholic nature of its beer, the brand broadens the consumption occasions beyond typical alcohol consumption. This positioning emphasizes functionality by enabling customers to enjoy the taste of beer without the intoxicating effects of alcohol. # Product Athletic Brewing Co. offers non-alcoholic craft beers designed for active people. The product is marketed as a refreshing and guilt-free option that can be enjoyed at any time. The ad highlights the beer's non-alcoholic aspect and its suitability for various settings, including the beach, during a workout, or in social situations where alcoholic beverages may not be appropriate. The brand wants the viewer to know this is a non-alcoholic beer. # Visual style The ad uses natural lighting and a bright color palette, giving it a clean and inviting aesthetic. The editing is simple, relying more on the visuals to convey the message. The fast pacing, particularly in the middle, emphasizes the beer's versatility across different environments. The cuts of the video are timed with the beat of the music to show many different scenarios where the beer can be consumed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man walks around the beach, holding a case of Athletic Brewing Co. non-alcoholic beer. The ad introduces the product as a non-alcoholic alternative to regular beer. - 00:02–00:04 00:02–00:04 The man is standing next to a food truck. The man talks to someone off-screen who he is giving a treat to. - 00:04–00:06 00:04–00:06 The man walks up to two men relaxing on the beach. The ad emphasizes the beer as a refreshing treat, even for those who are already customers. - 00:07–00:09 00:07–00:09 A woman drinks Athletic Brewing Co. beer. The woman enjoys the Athletic beer while relaxing in a beach chair. The ad highlights that non-alcoholic beer is a perfectly good beverage. - 00:09–00:13 00:09–00:13 A woman asks the man to spray her with the beer. The man complies and sprays the beer on the woman. - 00:14–00:14 00:14–00:14 A group of men are sitting on the beach drinking Athletic Brewing Co. beers. - 00:15–00:16 00:15–00:16 The man is walking down the sidewalk and offers the beer to a woman riding her bike. The man offers Athletic to anyone. - 00:16–00:19 00:16–00:19 The man offers Athletic beer to a runner. The ad shows that the product is good to enjoy after physical activity. - 00:20–00:24 00:20–00:24 The man takes a sip of the beer. The man expresses his desire to pour the beer all over himself, suggesting it's incredibly refreshing. - 00:24–00:26 00:24–00:26 The man pours the Athletic beer on himself while standing in the water. The ad visually shows the beer as a refreshing beverage. - 00:26–00:29 00:26–00:29 The man smiles, and the scene fades out. - 00:30–00:31 00:30–00:31 The ad shows the product in front of the text overlay FIT FOR ALL TIMES.

# Ad summary This ad showcases the Athletic Brewing Company's non-alcoholic Lite Lime & Salt beer. With a bright, lime-green color scheme and dynamic motion graphics, it emphasizes the drink's refreshing qualities and suitability for an active lifestyle. # Brand positioning Athletic Brewing Company is presented as a brand that challenges traditional beer norms by offering non-alcoholic options without compromising on flavor. It positions itself as aligning with an active and health-conscious lifestyle, enabling customers to enjoy the social aspects of beer drinking without the effects of alcohol. The brand's identity is modern and dynamic, appealing to consumers who seek refreshing, flavorful beverages that fit their lifestyle. # Product The featured product is Athletic Lite Lime & Salt, a non-alcoholic beer crafted by Athletic Brewing Company. It is described as having "big flavor" and being "refreshingly lite," implying a balance between taste and lightness. The beer is presented in a sleek, lime-green can, visually emphasizing the lime flavor, with added cues of salt. The product caters to individuals seeking a non-alcoholic alternative that doesn't sacrifice the traditional beer experience. The ad highlights its suitability for health-conscious consumers. # Visual style The ad has a clean and modern aesthetic with a focus on bright, lime-green colors. The editing style is fast-paced with smooth transitions. The production quality is polished. The pacing is quick, with cuts timed to emphasize key messaging. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a can of Athletic Brewing Lite floating against a lime green background with white text layered behind it. - 00:01–00:03 The can spins and reveals the front of the can, as the ad emphasizes the product's key selling points: non-alcoholic, big flavor, and refreshingly lite. - 00:03–00:04 The can continues to rotate as a can opening sound is heard, followed by the sound of liquid being poured.

# Ad summary This ad promotes Athletic Brewing Co's Lime & Salt Summer Brew, emphasizing its non-alcoholic nature and zero hangover effect. The visual features a person opening a can on a beach, suggesting a refreshing summer beverage. # Brand positioning Athletic Brewing Co. positions itself as a modern and health-conscious alternative to traditional alcoholic beverages. It occupies a unique space by offering non-alcoholic craft beer, appealing to individuals who want to enjoy the taste of beer without the effects of alcohol. The brand aligns with an active and balanced lifestyle, promoting inclusivity by allowing consumers to partake in social drinking occasions without compromising their health or wellness goals. By focusing on non-alcoholic options, Athletic Brewing Co. challenges the norms of the broader beer market, providing a functional choice for those seeking moderation or sobriety without sacrificing flavor or experience. The brand aims to make it easier for people to gather and celebrate without the pressure or negative effects associated with alcohol consumption. # Product The featured product is Athletic Lite Lime & Salt Summer Brew, a non-alcoholic beer. It is presented as a refreshing, zero-hangover beverage ideal for summer enjoyment. The can prominently displays the brand and product name, along with a lime illustration. The USP is its non-alcoholic nature, allowing consumers to enjoy a beer-like experience without the effects of alcohol. The ad directly addresses a purchase barrier by advertising "ZERO HANGOVER". It is shown being opened and presumably enjoyed on a beach, suggesting use occasions such as outdoor activities, social gatherings, or relaxation during the summer. # Visual style The ad has a bright and natural aesthetic, evoking a sense of summer and refreshment. The image quality is high, with clear focus on the product and a softly blurred background. Lighting is warm, giving the scene a relaxed and inviting feel. The visual style mimics a lifestyle shot, presenting the product within a relatable, aspirational setting. # Hooks Headline: LIME & SALT SUMMER BREW # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a can of Athletic Lite Lime & Salt Summer Brew being opened. This captures the viewer's attention and introduces the product in action, immediately conveying its accessibility and use case from the customer's perspective. - The can is surrounded by annotations pointing out key benefits: "ZERO HANGOVER" and "NON-ALCOHOLIC BEER". The brand highlights the functional advantages, directly addressing the problem of alcohol-related consequences from the brand's perspective. - The foreground showcases the product name “LIME & SALT SUMMER BREW”, set against a sunny beach background. This reinforces the refreshing flavor profile and seasonal appeal from the customer's perspective.

# Ad summary This ad showcases the Athletic Brewing Company's non-alcoholic fruited sour beers, focusing on mango and raspberry flavors. The ad uses static shots of the canned and poured beers, accompanied by their respective fruits, to highlight the fruity, sour, and crisp qualities. # Brand positioning Athletic Brewing Company positions itself as a provider of non-alcoholic craft beers, catering to health-conscious individuals who enjoy the taste of beer without the effects of alcohol. The brand emphasizes a balance between an active lifestyle and social enjoyment, promoting a culture where consumers don't have to sacrifice taste or social experiences to maintain their wellness goals. Athletic Brewing Company aims to occupy a unique space by offering a functional alternative to traditional alcoholic beverages, appealing to those who prioritize health, fitness, and mindful consumption. # Product The advertised products are non-alcoholic fruited sour beers from Athletic Brewing Company, specifically the Mango Sour and Raspberry Sour. These beers are crafted to offer a fruity, sour, and crisp taste experience without the alcohol content. Each beer is presented in a 12-oz can featuring the brand's distinct logo and flavor-specific design. The Mango Sour contains mango puree, while the Raspberry Sour contains raspberry puree. These beers are marketed towards individuals seeking a refreshing and flavorful beverage option that aligns with a healthy and active lifestyle. The brand emphasizes that its beers provide the taste of craft beer without the drawbacks of alcohol, allowing consumers to enjoy social occasions and maintain their health goals. # Visual style The ad employs a clean, product-focused aesthetic with static shots and a vibrant color palette. The editing style involves quick cuts between the Mango Sour and Raspberry Sour, creating a dynamic rhythm. The production quality is polished and commercial-grade, aiming for a high-end look. The cuts are timed to coincide with music changes. The visual motif is consistent product placement with coordinating fruits and background colors. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a static shot of Athletic Brewing's Mango Sour, showing the can, a glass of the beer, and fresh mangoes. - 00:04–00:07 The scene quickly transitions to Athletic Brewing's Raspberry Sour, displaying the can, a glass of the beer, and fresh raspberries. - 00:07–00:11 The ad alternates back to the Mango Sour, maintaining the same product display. - 00:11–00:14 The ad alternates back to the Raspberry Sour, maintaining the same product display. - 00:14–00:18 The ad alternates back to the Mango Sour, maintaining the same product display. - 00:18–00:21 The ad alternates back to the Raspberry Sour, maintaining the same product display. - 00:21–00:25 The ad alternates back to the Mango Sour, maintaining the same product display. - 00:25–00:33 The scene returns to the Raspberry Sour, concluding the flavor showcase.

# Ad summary This image ad showcases Athletic Brewing's non-alcoholic Bright Lime & Salt Brew. The ad uses a vibrant green background and vacation-themed props to convey a fun and refreshing vibe, positioning the drink as a perfect choice for light and active lifestyles. # Brand positioning Athletic Brewing Co. is presented as a modern and health-conscious beverage company specializing in non-alcoholic craft beer. The brand is positioned for active, social, and health-aware individuals who enjoy the taste and experience of beer without the alcohol content. The brand offers a way to maintain a healthy lifestyle and enjoy social occasions without compromise. This approach sets them apart from traditional alcoholic beverage brands. # Product The product is Athletic Brewing Co.'s Bright Lime & Salt Brew, a non-alcoholic beer. It is described on the can as "Classically light, expertly crafted," highlighting its refreshing qualities and the care taken in its production. The drink is for those who enjoy the taste of beer but prefer a non-alcoholic alternative, perfect for social gatherings, active lifestyles, or anytime a light, refreshing beverage is desired. The ad directly addresses the barrier of alcohol consumption by providing a non-alcoholic option that does not sacrifice flavor or quality. # Visual style The ad has a vibrant and playful visual style. The bright green background is paired with polaroid photos and vacation themed props. The layout is casual. The photo quality is sharp and bright. # Hooks Headline: BRIGHT LIME & SALT BREW # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing Athletic Brewing Co.’s Bright Lime & Salt Brew as a non-alcoholic beer. This statement aims to immediately qualify the drink as a guilt-free, refreshing option that aligns with health-conscious lifestyles. The brand is telling this part of the story. - The inclusion of vacation themed props, such as polaroid photos of people at the beach, flip flops, a lime, and a flower conveys a lifestyle association, suggesting the drink is perfect for fun, carefree moments. The brand is conveying this association. - By showing a can of the Bright Lime & Salt Brew prominently, the ad emphasizes that it is a refreshing and delicious choice, perfect for those who enjoy social occasions without the alcohol. The brand is the focus of the messaging.

# Ad summary A still-life image ad for Athletic Brewing Company's non-alcoholic Crisp Lime & Salt Brew, highlighting its refreshing and guilt-free qualities. # Brand positioning Athletic Brewing Company is presented as a purveyor of non-alcoholic craft brews that don't compromise on taste or experience. The brand carves out a space for consumers who want to enjoy the social rituals of beer drinking without the alcohol content or associated negative effects like hangovers. The branding is sporty, clean, and modern, suggesting an active, health-conscious lifestyle. The brand pushes against the norm that enjoyment and alcohol must be intertwined, offering a functional alternative for those seeking mindful consumption without sacrificing flavor. # Product The featured product is Athletic Lite Lime & Salt, a non-alcoholic beer described as a "Crisp Lime & Salt Brew." The drink targets those looking for a light, refreshing beverage with a hint of citrus and salt, perfect for social occasions or relaxation without the effects of alcohol. It is presented as "expertly crafted," reinforcing its quality and taste. The packaging features the brand's sporty logo, further emphasizing the active lifestyle it complements. The ad addresses purchase barriers by explicitly labeling the drink as "Non-Alcoholic Brew" and promising "Zero Hangover,", alleviating concerns about alcohol content and potential negative effects. # Visual style The visual style is clean and refreshing, with a focus on natural elements and a bright color palette. The production quality is high, with studio-style lighting and attention to detail. The image treatment includes subtle color grading to enhance the green and tan tones, creating a summery, inviting feel. The overall aesthetic is modern and health-conscious, aligning with the brand's positioning. # Hooks Headline: CRISP LIME & SALT BREW # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the brand logo and product name, establishing brand recognition and immediately spotlighting the product. The Athletic Brewing Company logo at the top signals the brand's commitment to quality and craftsmanship. This is told from the brand's perspective. - The focal point is the can of Athletic Lite Lime & Salt, surrounded by lime slices and salt crystals. This visual emphasizes the beer's key ingredients and suggests a refreshing, flavorful experience. The arrangement reinforces the product's refreshing qualities, told from a customer POV of visual appreciation. - Positioned to the sides of the product are the claims “Non-Alcoholic Beer” and “Zero Hangover”, which explicitly state the beer's health-conscious benefits, further reinforcing the core value proposition. The brand is directly addressing consumer concerns, told from the brand's perspective.

# Ad summary This quick-cut spot promotes Athletic Brewing Company's non-alcoholic beer. The ad combines high-speed product shots with on-screen text emphasizing its award-winning taste and suitability for all occasions. # Brand positioning Athletic Brewing Company positions itself as a modern beverage brand providing non-alcoholic craft beers for people who enjoy an active lifestyle but don't want the effects of alcohol. The brand seeks to occupy a space in the consumer's mind as a healthy and responsible alternative to traditional alcoholic beverages, without sacrificing taste or quality. The brand aligns with values of fitness, well-being, and mindful consumption, implicitly pushing against the norms of heavy alcohol consumption often associated with social gatherings or relaxation. Its branding and product claims emphasize both functional aspects (non-alcoholic) and emotional enjoyment (great-tasting). # Product Athletic Brewing Company's Run Wild IPA is a non-alcoholic India Pale Ale designed for individuals who enjoy the taste of craft beer but want to avoid alcohol. The product contains less than 0.5% alcohol by volume. Key selling points include being award-winning and great-tasting, addressing potential purchase barriers related to the perceived taste of non-alcoholic beers. It's presented as suitable for all times and activities, suggesting versatile use occasions throughout the day or during various events. # Visual style The ad has a clean and vibrant aesthetic with bright, solid backgrounds in yellow and light blue. The editing style relies on quick cuts to maintain a fast pace. The production quality is polished, indicative of a commercial. Visual motifs include extreme close-ups of the beer, repeated text overlays, and dynamic shots of ingredients in motion. The pacing is fast. Audio-visual sync is present as text overlays are timed with music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A hand opens a can of Athletic Brewing Co. beer. - 00:01–00:04 00:01–00:04: Close-up shot of beer pouring into a glass, accompanied by the text overlay "AWARD-WINNING." This message is delivered from the brand's perspective, highlighting the beer's quality and credibility. The tone is celebratory. - 00:04–00:07 00:04–00:07: Beer pouring into a glass with the text overlay "GREAT-TASTING." The brand emphasizes the sensory appeal of the beer, suggesting it rivals alcoholic counterparts in flavor. The tone is inviting and confident. - 00:07–00:10 00:07–00:10: Beer pouring into a glass with the text overlay "NON-ALCOHOLIC BEER." The ad explicitly states a key functional feature, addressing any confusion or skepticism about the product's nature. The tone is informative and reassuring. - 00:10–00:13 00:10–00:13: Beer pouring into a glass with the text overlay "FIT FOR ALL TIMES." The ad positions the beer as a versatile choice for various occasions, moving beyond specific use cases to broaden appeal. The tone is inclusive and accommodating. - 00:13–00:17 00:13–00:17: The camera shows beer ingredients and a finished glass, reinforcing the product's composition and intended enjoyment. The visual emphasizes the product's quality and drinkability.

# Ad summary This ad promotes Athletic Brewing's Bright Lime & Salt Brew, highlighting its non-alcoholic nature and suitability for social gatherings. It uses a fast-paced, visually engaging style with text overlays to emphasize the brand's core values and product benefits. # Brand positioning Athletic Brewing is presented as a brand that offers non-alcoholic craft beer, positioning itself as an alternative to traditional alcoholic beverages. The brand aims to occupy a space in the consumer's mind as a healthy and social option for those who want to enjoy the taste of beer without the effects of alcohol. The brand promotes a lifestyle of balance, enjoyment, and inclusivity, allowing individuals to participate in social occasions without compromising their health or values. The ad suggests Athletic Brewing pushes against the norms of traditional beer advertising by emphasizing the non-alcoholic aspect and healthy lifestyle. The brand positioning is both functional (non-alcoholic, low calorie) and emotional (social, healthy, guilt-free). # Product The featured product is Athletic Brewing's Bright Lime & Salt Brew, a non-alcoholic beer. It is described as 'Classically light, expertly crafted' and contains only 60 calories. The product is for individuals who enjoy the taste of beer but want to avoid alcohol and maintain a healthy lifestyle. The ad showcases the product's refreshing lime and salt flavor, suggesting it is suitable for social gatherings and outdoor activities. The ad addresses the purchase barrier of health concerns associated with alcoholic beverages by highlighting the low-calorie and non-alcoholic nature of the product. The ad tells the viewer that this product is worth trying or buying because it allows them to enjoy the social aspects of drinking beer without the negative effects of alcohol. # Visual style The ad has a bright, energetic aesthetic with quick cuts to maintain viewer engagement. The production quality is polished, aiming for a modern commercial feel. Visual motifs include consistent use of bright green color, beach scenes, and social gatherings. The pacing is fast, with approximately 8-10 cuts per minute, and the audio-visual sync is well-coordinated, with cuts often timed to music or voiceover lines. The ad's visual style aligns with current social media trends, using vibrant colors and dynamic transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A can of Athletic Brewing's Bright Lime & Salt Brew is shown against a green background with limes, sunglasses, flip flops, and photos, with the product name and key attributes displayed. - 00:04–00:06 The ad cuts to an outdoor beach party with people enjoying themselves in a sunny setting, highlighting the social and celebratory use case for the non-alcoholic brew. - 00:06–00:10 The ad then cuts to a woman sitting on a bench, drinking Athletic Brewing. She expresses her satisfaction with the product. This is conveyed through her tone and visual cues. - 00:10–00:11 The ad cuts to a man with a slight smile, confirming his satisfaction with Athletic Brewing. This is meant to reinforce the positive feelings about the drink. - 00:11–00:13 The ad cuts back to the woman from the beach on the bench. She enthusiastically states that Athletic Brewing tastes 'exactly like a beer!' - 00:13–00:14 The man from before confirms that the beer is 'super refreshing'. - 00:14–00:16 The ad shows two cans of Athletic Brewing at a picnic table, and then cuts to a man giving a thumbs up as he grabs a can of Athletic Brewing from a cooler, highlighting the ease of use and positive association. - 00:16–00:18 The ad cuts to a group of friends in a kitchen, demonstrating the social aspect, then transitions to a can being opened and poured, focusing on the product itself. - 00:18–00:21 The ad shows the nutritional facts of the product (60 calories), further reinforcing the health benefits, and then showcases cans with lime and salt, reiterating the key ingredients and refreshing nature. - 00:21–00:24 The ad returns to the beach scene with the product displayed, and the tagline 'Without Compromise'. This ends the ad with the overall brand message.

# Ad summary This image ad for Athletic Brewing Co.'s Lite Lime & Salt non-alcoholic beer uses a clean, minimalist visual style to highlight the product's refreshing flavor profile, emphasizing its light, citrusy, and salty qualities. # Brand positioning Athletic Brewing Co. is presented as a modern, health-conscious brand that defies the traditional beer market by offering non-alcoholic options without sacrificing flavor. The brand positions itself as a lifestyle choice for those who enjoy the taste of beer but want to avoid alcohol for health, performance, or personal reasons. The brand seems to promote an active, balanced lifestyle, offering a guilt-free beverage option. It aims to occupy the space of providing flavorful, expertly crafted beer alternatives, aligning with values of health, taste, and social inclusivity. # Product The featured product is Athletic Brewing Co.'s Lite Lime & Salt, a non-alcoholic beer described as "classically light, expertly crafted." It is a light beer with a flavor profile that includes notes of lime and salt, making it a refreshing and flavorful option. The beer comes in a 12 fl. oz. can and is targeted toward individuals looking for a lighter, non-alcoholic alternative to traditional beer. The ad emphasizes the product's big flavor and refreshing qualities while addressing the purchase barrier of sacrificing taste when choosing a non-alcoholic option. It promises the taste and enjoyment of a regular beer without the alcohol content. # Visual style The ad has a clean, minimalist visual aesthetic with a focus on product clarity and flavor cues. The production quality is highly polished, likely a studio shot, with consistent lighting and crisp details. The visual motifs include a balanced composition, a vibrant color scheme of light green and white, and strategic placement of limes and salt to reinforce the product's flavor. The image treatment involves subtle color grading to enhance the green tones and create a refreshing feel. Typography integration is large and bold for the headline, with clean, legible fonts for the product details. The style contrasts with typical beer ads by avoiding dark, moody tones, enhancing scannability and stop power in the feed with its bright, refreshing look. # Hooks Headline: BIG FLAVOR. REFRESHINGLY LITE. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that this is a non-alcoholic beer, immediately clarifying the product category and appealing to health-conscious consumers. This sets the stage for the rest of the ad and prepares viewers for a beer alternative. The brand is telling this part of the story. - The ad highlights key taste descriptors such as "BIG FLAVOR. REFRESHINGLY LITE," which grabs attention and conveys the beer's unique flavor profile, appealing to those who seek both flavor and lightness. The brand is telling this part of the story. - Next, it lists specific flavor notes like "LIGHT, CITRUS, SALTY" to provide a more detailed taste profile and address potential consumer interest in specific flavor combinations. The brand is telling this part of the story. - The final section showcases the product itself, the Athletic Lite Lime & Salt can surrounded by limes and salt to visually reinforce the flavor profile and branding. The brand is telling this part of the story.

# Ad summary This image ad for Athletic Brewing Co.'s Moscow "Mule" beer features a can of the beverage next to a copper mug with a lime wedge and mint garnish. The ad uses bright colors and simple text to highlight the drink's bright and bold flavor. # Brand positioning Athletic Brewing Co. is presented as a brand that offers non-alcoholic craft beer. The brand aims to occupy a space in the consumer's mind as a provider of flavorful and enjoyable beer without the alcohol content. The brand aligns with values of health, wellness, and an active lifestyle, promoting the idea that one can enjoy the taste of beer without the effects of alcohol. The brand pushes against the norm of traditional alcoholic beer brands, offering an alternative for those who choose not to consume alcohol. The brand positioning is both functional, providing non-alcoholic beer, and emotional, allowing consumers to enjoy social occasions without compromising their health or lifestyle choices. # Product The product being advertised is Athletic Brewing Co.'s Moscow "Mule" non-alcoholic beer. It is a beer with ginger and other natural flavors. The product is for individuals who enjoy the taste of a Moscow Mule but prefer a non-alcoholic option. The can features the Athletic Brewing Co. logo and the name of the beverage, "Moscow 'Mule'". The ad highlights the drink's bright and bold flavor profile. The ad addresses the purchase barrier of alcohol consumption by offering a non-alcoholic alternative. The ad is telling the viewer that this product is worth trying or buying because it provides the taste of a classic cocktail without the alcohol. # Visual style The ad has a highly polished, studio-shot production quality. The visual motifs include bright colors and a clean layout. The image treatment includes background removal and color grading. The typography integration is large and bold. The style is disruptive and high-design, which might impact scannability or stop power in feed. # Hooks Headline: BRIGHT, BOLD, AND A BIT FEISTY # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by showcasing the Athletic Brewing Co. brand name, immediately establishing the source of the product. This is told from the brand's perspective to build brand recognition. - Next, the ad highlights the key attributes of the Moscow "Mule" beer: "BRIGHT, BOLD, AND A BIT FEISTY". This is told from the brand's perspective to entice the viewer with the drink's flavor profile. - The ad then visually presents the product, showing the can of Moscow "Mule" beer alongside a copper mug with a lime wedge and mint garnish. This is told from an external perspective, allowing the viewer to see the product in a lifestyle setting. - Finally, the ad emphasizes the bright and lime aroma of the beer, reinforcing its key flavor components. This is told from the brand's perspective to further entice the viewer with the drink's taste and aroma.

# Ad summary The ad promotes Athletic Brewing Co. products with a limited-time discount of 25% off the first two 6-packs, plus free shipping. # Brand positioning Athletic Brewing Co. positions itself as a provider of non-alcoholic craft beer. The brand aims to allow customers to enjoy the taste and social experience of beer without the effects of alcohol. This positions the brand to occupy a space in the consumer's mind as a lifestyle choice for health-conscious individuals, athletes, or those who simply want to moderate their alcohol intake. The values that the brand promotes are balance, health, and inclusivity, offering a beverage that fits into a variety of lifestyles and occasions. # Product The advertised product is a 6-pack of Athletic Brewing Co.'s non-alcoholic beer. The product comes in two variants: one in a yellow and orange pack labeled "GOLDEN" and another in a blue pack. The beer is marketed as a near beer with 0.5% alcohol by volume. The ad highlights a special offer that includes a 25% discount on the first two 6-packs, along with free shipping. This aims to lower the purchase barrier by providing a cost-effective way for customers to try the product, especially those who may be health-conscious. # Visual style The ad has a clean and simple visual style, using a bright turquoise background to make the product and text stand out. The production quality appears to be studio-shot with clear lighting and sharp focus on the product. The typography is large and bold, ensuring the offer is easily scannable. The overall aesthetic is modern and straightforward, aimed at quickly conveying the offer to the viewer. # Hooks Headline: 25% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by showcasing the Athletic Brewing Co. logo, aiming to reinforce brand recognition. The POV is from the brand itself, establishing its identity and presence. - Next, the ad displays an offer of 25% off the first two 6-packs with free shipping. The brand's POV here is to attract the viewer's attention by creating an enticing incentive to purchase their non-alcoholic beers. - The ad transitions to detailing the cost savings, listing the original price, the discounted price, and the waived shipping fee. The customer's POV is considered here, as the value of the deal is explicitly itemized to highlight the benefits of the offer. - Finally, the ad features the actual 6-packs of Athletic Brewing Co. non-alcoholic beer, available in different varieties. The brand's POV is used to showcase the product and reinforce the visual appeal, reminding the consumer what they are being offered.

# Ad summary This ad for Athletic Brewing promotes their non-alcoholic Crease Crusher beer in partnership with the Premier Lacrosse League. The ad uses a product-focused shot with callouts to highlight the beer's crisp, sweet, and light flavors. # Brand positioning Athletic Brewing Co. is presented as a brand that partners with sports leagues to create and market non-alcoholic brews. It aligns with an active lifestyle, offering beverages that can be enjoyed without the effects of alcohol. The brand positions itself as a modern, health-conscious choice that doesn't compromise on taste, allowing consumers to enjoy beer in various settings without the downsides of alcohol consumption. The partnership with the Premier Lacrosse League implies a focus on the sports and fitness market, appealing to athletes and fans. # Product The featured product is Crease Crusher, a non-alcoholic hoppy pale ale by Athletic Brewing Co. It is described as a non-alcoholic brew that contains less than 0.5% alcohol by volume. The ad highlights the beer's flavor profile, labeling it as "crisp," "sweet," and "light." The name "Crease Crusher" and partnership with the Premier Lacrosse League suggest it is targeted towards lacrosse players and fans, making it a fitting choice for post-game enjoyment or any occasion where one wants to abstain from alcohol. The ad aims to overcome the barrier of alcohol consumption by offering a flavorful, non-alcoholic alternative. # Visual style The ad uses a clean, bright, and product-focused visual style with a yellow color scheme. The production quality is high, with professional lighting and clear imagery. The image treatment includes background removal and layering of visual elements to highlight the product and its association with lacrosse. The typography is bold and legible. The style is designed to be scannable and eye-catching in a social media feed, with a clear focus on the product and its benefits. # Hooks Headline: NON-ALCOHOLIC HOPPY PALE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a product-focused shot of the Crease Crusher can, clearly showing the brand and product name to capture attention. This is the brand introducing its product to the viewer, creating initial awareness and interest. - The ad highlights the key flavor attributes – crisp, sweet, and light – through individual callouts. This is the brand communicating the specific benefits and taste profile of the product, informing the viewer about what to expect. - The ad features a white lacrosse ball and part of a lacrosse stick and net in the background to showcase the partnership with the Premier Lacrosse League and emphasize the target demographic. This is the brand aligning itself with a specific sport and lifestyle, resonating with potential customers interested in lacrosse.

# Ad summary A man sitting on a rocky beach enjoys a non-alcoholic Athletic Brewing beer, describing it as 'cold and crispy' while emphasizing the pleasure of having it by the sea. # Brand positioning Athletic Brewing is presented as a modern, health-conscious alternative to traditional beer. The ad promotes an active lifestyle with non-alcoholic beer that can be enjoyed in various outdoor settings. The brand appears to carve out a space for consumers who want the experience of drinking a beer without the effects of alcohol, appealing to people who value outdoor recreation and social enjoyment, but do not want the alcohol. # Product Athletic Brewing non-alcoholic beer is shown as a beverage that offers the same refreshment as a regular beer without the alcohol content. The ad specifies that it is a 'cold, crispy Athletic NA brew,' highlighting its refreshing taste and non-alcoholic nature. It is available in a can, positioned for outdoor use, appealing to consumers who enjoy an active lifestyle and seek a non-alcoholic alternative to beer. The product addresses the purchase barrier of alcohol content, offering a flavorful option without the drawbacks of alcohol. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The editing is simple with static shots. The production quality is decent, giving it a polished yet authentic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The man opens a can of Athletic Brewing beer while sitting on a rocky beach. - 00:02–00:09 00:02–00:09 The man takes a long drink of the beer and enjoys it. - 00:09–00:13 00:09–00:13 The man acknowledges the camera, says 'Damn that's good!' and shows satisfaction after drinking the beer.

# Ad summary A video ad features a hand holding a paper cloud against a blue sky to reveal a customer discount of 25% off plus free shipping on the first two 6-packs for first-time customers only. # Brand positioning Athletic Brewing is presented as a modern, customer-friendly brand that offers an appealing discount for new customers. The cloud imagery aligns with their commitment to clear, natural brewing processes, as well as a youthful and positive lifestyle. The brand offers a promotion to new customers, without being overly aggressive or sales-oriented, and chooses to highlight their customer appreciation through the offer. # Product The product being advertised is Athletic Brewing's non-alcoholic beer, sold in 6-packs. While the exact type of beer is not shown, the ad is promoting a customer discount of 25% off plus free shipping on the first two 6-packs for first-time customers. The ad addresses the purchase barrier of cost by providing a limited-time discount and free shipping to new customers. # Visual style The ad has a bright, clean aesthetic with a focus on clear visuals and text. The editing is minimal, with static shots and smooth transitions. The production quality is simple and clean, lending it a UGC feel while maintaining a polished look. The pacing is relaxed, with longer static shots, allowing the viewer to read the message. The handwritten text on the paper cloud contrasts with the crisp font of the initial text overlay, creating a personal yet professional feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of a clear blue sky with fluffy white clouds. Text appears on the screen, setting up a mysterious message. - 00:02–00:06 00:02–00:06 A hand appears, holding up a paper cloud. The cloud contains a message revealing a customer discount. This moment serves as the reveal of the message alluded to earlier and highlights the promotion.

# Ad summary Ad showcasing Athletic Brewing's non-alcoholic Lemon Radler beer with callouts for 0 hangover, made with lemons and vegan. # Brand positioning Athletic Brewing Company is presented as a purveyor of non-alcoholic craft beers that don't compromise on taste or experience. The ad spotlights their Lemon Radler, emphasizing refreshment and natural ingredients, positioning the brand as a go-to choice for health-conscious consumers who still want to enjoy the social ritual of beer drinking. The ad suggests an active lifestyle, highlighted through the promise of zero hangover, making it suitable for any time of day. # Product The featured product is Athletic Brewing Co.'s Ripe Pursuit Lemon Radler, a non-alcoholic lemon-flavored beer. It is advertised for individuals seeking a refreshing beverage without the effects of alcohol. The beer contains natural ingredients, including real lemons, and it is also vegan. The ad highlights the absence of hangovers as a key selling point. The Lemon Radler is intended for those who enjoy the taste of beer but want a healthier or more responsible option. The ad showcases the drink being consumed in a casual setting, suggesting it's perfect for everyday enjoyment. # Visual style The ad features a clean, bright studio shot with a vibrant color palette. The production quality is high, with attention to detail in the product styling and lighting. The image uses a flatlay arrangement of the product and ingredients, creating a visually appealing composition. The typography is bold and legible, ensuring scannability in the feed. The overall aesthetic is modern and fresh, designed to capture attention and communicate the product's key benefits quickly. # Hooks Headline: RIPE PURSUIT RETURNS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting that the beverage is a "NON-ALCOHOLIC LEMON RADLER" to immediately inform the target audience of the beverage category. The audience experiences this information from the brand's perspective, positioning itself as an alternative in the broader beverage market. - The brand announces "RIPE PURSUIT RETURNS," creating excitement and anticipation. This line is meant to draw attention and communicate that a popular product is back, appealing to existing customers and sparking curiosity in new ones. - The ad displays a can and a glass of the Lemon Radler along with lemons, which serve to reassure the customer that the beverage is a refreshing, natural, and guilt-free beverage option. The drink is also labeled with "0 HANGOVER, MADE WITH LEMONS, and VEGAN," reinforcing a sense of health and wellness. The brand promotes the product's benefits in a highly visible way to reassure potential buyers of its quality and appeal.

# Ad summary A woman sitting outside at a picnic table promotes Athletic Brewing's Fruit Stand sours, mentioning that two are Club member exclusive flavors. She pours each flavor into a glass to show the color of the beverage. She mentions the 24 pack of sours is exclusive to Athletic Club members, but non-members can grab 6 packs of the Raspberry and Mango sours. # Brand positioning Athletic Brewing Company is presented as an innovative brewery that offers a variety of non-alcoholic beers, catering to health-conscious individuals who enjoy the taste of beer without the effects of alcohol. The brand is positioning itself as a provider of flavorful, high-quality non-alcoholic sours, emphasizing the availability of club-exclusive options to foster customer loyalty and create a sense of exclusivity. By focusing on fruity, refreshing flavors and seasonal offerings, Athletic Brewing taps into the growing market of mindful drinkers seeking alternatives to traditional alcoholic beverages. # Product The advertised product is Athletic Brewing's Fruit Stand Sour brews, a variety of non-alcoholic sour beers made with real fruit. There are two flavors exclusive to Athletic Club members: Blackberry Sour and Tropical Sour. There are also two flavors available to everyone: Raspberry Sour and Mango Sour. These brews are intended to be refreshing and flavorful alternatives to traditional alcoholic beverages. The Fruit Stand sours come in 12 fl oz cans. The ad addresses the barrier of exclusivity by offering both member-exclusive and generally available options, encouraging sign-ups while still catering to non-members with widely accessible products. # Visual style The ad has a casual, UGC feel due to the natural lighting and park setting. The editing is minimal, with straightforward cuts between scenes. The camera work consists of static shots. The pacing is consistent throughout, with no music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Shop these NA sours at athleticbrewing.com # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter holds up a glass of pink liquid. - 00:03–00:06 She drinks from the glass and introduces the Fruit Stand sour brews. - 00:06–00:07 The ad cuts to a shot of four flavors of Athletic Brewing, as well as their correlating fruits. - 00:08–00:13 The ad shows the Blackberry sour brew being poured into a glass, as well as a can of Tropical sour brew. - 00:14–00:18 The Raspberry and Mango Sour brews are shown being poured into glasses. - 00:18–00:24 The ad reverts to the woman sitting at the picnic table. - 00:24–00:29 She shows each of the cans to the camera, mentioning that the 24 pack is exclusive to Athletic Club members. - 00:29–00:32 The presenter notes that non-members can still grab a 6 pack of the Raspberry and Mango sour brews, no membership needed.