How 111SKIN Advertises on Meta

# Ad summary This ad showcases the 111SKIN Rose Gold Illuminating Eye Masks. The ad highlights the masks' ability to create the perfect base for flawless makeup, as loved by Hollywood makeup artists. The ad features a woman applying the masks and ends with a call to action to discover more. # Brand positioning 111SKIN is presented as a luxury skincare brand favored by Hollywood makeup artists, positioning it at the high end of the market. The focus on flawless makeup suggests a brand that values beauty and perfection, aligning with a lifestyle of glamour and sophistication. The brand emphasizes functional benefits (creating a perfect base for makeup) while also associating itself with the emotional appeal of Hollywood prestige. # Product The featured product is the 111SKIN Rose Gold Illuminating Eye Mask, designed to create the perfect base for flawless makeup. These masks are rose gold in color and come in individual packets. The masks are for anyone looking to improve their makeup application by providing a smooth and illuminated base. The ad highlights the masks' popularity among Hollywood makeup artists, suggesting a professional-grade product. The implication is that these masks address the problem of uneven or dull skin under the eyes, promising a brighter, more radiant complexion and a smoother canvas for makeup. # Visual style The ad has a clean and polished aesthetic with natural lighting. The focus is on the product and the woman's application. The editing style includes slow zooms to emphasize details. The video has a modern, high-end feel, appealing to beauty enthusiasts seeking quality skincare solutions. # Benefits - [object Object] # Features - [object Object] # Call to action DISCOVER NOW # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman applies gold eye masks under her eyes. - 00:05–00:09 00:05–00:09 The woman opens the eye mask packaging.

# Ad summary This ad by 111SKIN promotes their Dark Spot Correcting Serum. It highlights the serum's effectiveness in reducing dark spots and preventing pigmentation with a focus on advanced science and clinical results. # Brand positioning 111SKIN is positioned as a high-end, luxury skincare brand rooted in advanced science and clinical research. The brand aligns with a sophisticated and health-conscious consumer base seeking effective solutions for skincare concerns. It sets itself apart by emphasizing clinically-proven results, offering in-clinic treatment inspired products for at-home use. The brand focuses on delivering functional benefits such as reducing dark spots and preventing pigmentation, appealing to those who value visible results and scientific backing in their skincare regimen. # Product 111SKIN's Dark Spot Correcting Serum is presented as an advanced formula designed to eliminate dark spots and prevent pigmentation. The serum is for individuals seeking to brighten and even out their skin tone, addressing concerns related to hyperpigmentation. Its unique selling points include being clinically proven to reduce dark spots by 36% based on a clinical trial. The product is portrayed as being inspired by in-clinic brightening treatments, suggesting professional-level results from the comfort of home. It emphasizes the importance of preventing pigmentation rather than just brightening existing spots, indicating a proactive approach to skincare. The ad highlights the serum's advanced formula and clinically-proven results, positioning it as a worthwhile investment for those looking to improve their skin's appearance. # Visual style The ad has a polished and clean aesthetic, typical of skincare commercials. It features soft, natural lighting and close-up shots to highlight skin texture and product application. The editing style uses smooth transitions and static shots to emphasize key points and product benefits. The production quality is high-end, supporting a sophisticated tone aimed at a discerning audience. The pacing is consistent, with cuts timed to the music and voiceover to create a seamless audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action EXPERIENCE THE RESULTS # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of skin imperfections to draw attention to the problem that the product addresses. This is intended to create a visual connection with the viewer by showing the issue that the product aims to solve. The perspective is from the brand's POV, highlighting the relevance of the serum. - 00:01–00:02 The ad transitions to a close-up shot of the 111SKIN Dark Spot Correcting Serum, emphasizing its clinically proven ability to reduce dark spots. The brand aims to establish credibility by highlighting scientific evidence and quantifiable results. The brand is telling the story here. - 00:02–00:04 The shot shows the product being pumped onto a hand and highlights the importance of preventing pigmentation rather than just brightening it. This shifts the viewer's perspective towards a proactive approach to skincare. The brand is providing expert-level information and encouraging preventive care. - 00:04–00:06 The serum is applied to the face, showcasing its ease of use and integration into a skincare routine. The message conveys the product's advanced formula for eliminating dark spots, reinforcing the serum's effectiveness and scientific approach. This is from a user's perspective, demonstrating how to incorporate the serum into daily care. - 00:06–00:11 The ad reinforces the product's scientific inspiration by mentioning in-clinic brightening treatments and highlighting clinically-proven results. This intends to build trust and credibility, positioning the serum as a reliable solution for dark spots. The story is told from the brand's perspective.

# Ad summary The ad is for 111SKIN's Black Diamond Contour Gel, which is marketed for reducing the appearance of wrinkles and making skin look plumper and firmer. The ad shows a woman applying the gel to her face using the product's applicator. It also highlights that 100% of participants in a consumer trial agreed that wrinkles and fine lines appeared reduced and that their skin looked plumper and firmer. # Brand positioning 111SKIN is presented as a high-end skincare brand specializing in advanced anti-aging solutions. The brand promises precision and visible results, aiming to occupy a space in the consumer's mind as a luxury provider of targeted treatments for deep lines and wrinkles. The brand emphasizes scientific validation through consumer trials, projecting a premium image, and suggesting a focus on effectiveness. It caters to consumers who want visible improvements in their skin's appearance, specifically targeting fine lines and plumpness. # Product The product is 111SKIN's Black Diamond Contour Gel, a skincare treatment designed to target deep lines and wrinkles. The gel is applied using a specialized applicator for precise treatment. It's marketed for reducing the appearance of wrinkles and fine lines, as well as making the skin look plumper and firmer. The ad refers to results from a consumer trial with 30 participants over 4 weeks, claiming 100% agreement that wrinkles and fine lines appeared reduced and skin looked plumper and firmer. This aims to alleviate consumer skepticism by providing evidence of the product's efficacy. # Visual style The ad has a clean and clinical aesthetic, with a focus on product demonstration and social proof. The high-quality studio shot with soft lighting and a neutral background gives it a polished and professional look. The use of text callouts and a clear CTA further emphasize the key benefits and intended action. # Hooks Headline: TARGET DEEP LINES WITH PRECISION # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP BLACK DIAMOND CONTOUR GEL # Point of view - [object Object] # Storyline - The ad opens with the headline, "TARGET DEEP LINES WITH PRECISION," which introduces the product's primary function and benefit. This immediately orients the audience to the ad's value proposition from the brand's perspective. - The ad then presents the results of a consumer trial, stating "100% agree wrinkles & fine lines appear reduced*" and "100% agree skin looks plumper and firmer*." These claims serve as social proof, intended to build trust by showing that other consumers have experienced positive results. This is shown from an external source's perspective. - The woman in the ad is shown applying the gel to her face, demonstrating how the product is used. This allows the viewer to imagine using the product themselves, seeing the process, and envisioning the potential benefits. The viewer experiences this step from the customer's perspective. - The ad concludes with "SHOP BLACK DIAMOND CONTOUR GEL," which tells the audience to buy the product. The brand is clearly stating the next step they want the audience to take.

# Ad summary This ad showcases 111Skin's Black Diamond Contour Gel. The ad shows the product being applied to the eye area to smooth out deep-set lines as an alternative to injectables. # Brand positioning 111Skin is presented as a luxury skincare brand offering advanced anti-aging solutions. The brand is positioned as a high-end alternative to traditional cosmetic procedures, offering at-home treatments that deliver professional-level results. It emphasizes innovation and effectiveness, aligning with a sophisticated and discerning consumer who seeks premium skincare that combines science and luxury. # Product The 111Skin Black Diamond Contour Gel is a skincare product designed to smooth out deep-set lines as an alternative to injectables. The gel comes in a sleek, black container with a metal applicator tip. The product is dispensed as a white gel, which is applied directly to the skin using the applicator. The ad suggests the product is for those seeking to reduce the appearance of lines and wrinkles without undergoing invasive procedures. # Visual style The ad has a clean and minimalistic aesthetic. The video quality is polished, with a focus on clear close-ups and product visibility. The editing is smooth with static shots. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action EXPERIENCE THE LIFT # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by presenting the boxed product. - 00:01–00:05 00:01–00:05: The ad transitions to a shot of the product with its metal applicator. The product is shown dispensing a white gel onto the metal applicator. - 00:05–00:09 00:05–00:09: The ad shows a woman applying the gel to the area around her eye using the metal applicator. This demonstrates the product's use case and its intended application area.

# Ad summary This ad showcases the 111Skin Black Diamond Neck Mask to target lax, crepey skin on the neck. It promises visible lifts, firms, and smoothness, and is a favorite among celebrities. # Brand positioning 111Skin is presented as a luxury skincare brand based in Harley St., London, with its Black Diamond Neck Mask positioned as a celebrity favorite. The brand aims to occupy the high-end skincare market by offering innovative products designed to deliver visible results, such as lifting, firming, and smoothing the skin on the neck. The brand aligns with a sophisticated and results-driven lifestyle, appealing to customers who are willing to invest in premium skincare solutions. 111Skin addresses specific skin concerns (like laxity and crepey skin) with targeted solutions that go beyond general skincare. # Product The 111Skin Black Diamond Neck Mask is a skincare product designed to target lax, crepey skin on the neck. The mask visibly lifts, firms, and smooths the skin, providing a more youthful appearance. This product is presented as a celebrity favorite, implying a high level of efficacy and desirability. The mask aims to improve skin texture and firmness in an area prone to aging, addressing a common skincare concern. # Visual style The ad has a clean and polished aesthetic, typical of skincare commercials. The lighting is bright and even, highlighting the woman's skin. The editing rhythm is relatively slow, allowing viewers to focus on the product application and the woman's expressions. The overall feel is high-end and professional, aiming to appeal to consumers seeking luxury skincare solutions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Discover the Black Diamond Neck Mask # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman applying a black neck mask. - 00:00–00:02 Text overlay highlights the product's function for lax, crepey skin on the neck. - 00:03–00:08 The woman adjusts the mask and the text claims the product visibly lifts, firms, and smooths the skin. - 00:08–00:12 The text overlay notes that the neck mask is a celebrity favorite. - 00:13–00:16 The screen displays the brand name and product name and encourages viewers to discover it.

# Ad summary An image ad for 111SKIN promoting their cult neck treatment mask that lifts, firms, and smooths. # Brand positioning 111SKIN is presented as a high-end, luxury skincare brand originating from Harley Street, London. The brand appears to cater to a sophisticated consumer base that appreciates high-quality ingredients and visible results. The brand positions itself in the luxury skincare market and appears to target customers who are willing to invest in premium products. The brand may appeal to people interested in celebrity-endorsed products, and they ignore entry-level skincare brands. The brand positioning leans towards emotional benefits such as the status of using products approved by beauty editors. # Product The ad promotes a neck mask, specifically referred to as "The Cult Neck Treatment." It is designed to visibly lift, firm, and smooth the neck area. The mask is presented as a treatment option for those seeking to improve the appearance of their neck. It is endorsed by celebrities and beauty editors, suggesting it is a popular and effective choice within the beauty community. This product appears to be targeted towards consumers who are actively seeking solutions for aging concerns, and the ad seeks to lower the purchase barrier by citing endorsements from celebrities and beauty editors. # Visual style The ad has a clean and polished visual style, with a focus on the product and its benefits. The image has professional production quality, with a well-lit studio shot of a person using the product. The typography is clean and modern, and the overall design is simple and effective. The ad's style may help to capture attention in the feed due to its modern aesthetic. # Hooks Headline: THE CULT NECK TREATMENT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by showcasing the brand name and product name in bold letters. This is included to immediately inform the viewer of the brand and product being advertised, from the brand's perspective. - The ad then features a person with the neck mask applied, as well as the text: "Loved by celebrities and beauty editors, this neck mask visibly lifts, firms and smooths." This is included to convey social proof and the benefits of using the product, from the brand's perspective. - Finally, the ad ends with a 'Shop Now' button to encourage the viewer to purchase the product, from the brand's perspective.

# Ad summary This image ad for 111SKIN promotes its Rose Gold Radiance Booster. It features a quote from a customer named Kirsten who likes to mix it with her moisturizer when she is not wearing makeup for a perfect glow. The ad features a glossy aesthetic, with the product bottle prominently displayed along with a CTA to shop the booster. # Brand positioning 111SKIN aims to occupy the luxury skincare space, offering high-end products that deliver radiant and flawless skin. The brand aligns with values of achieving a perfect glow, even without makeup. The brand ignores category norms with its luxurious aesthetic, prioritizing efficacy and user experience. It promotes an emotional connection with the consumer by promising a perfect glow. # Product The featured product is 111SKIN's Rose Gold Radiance Booster, which enhances the skin's natural glow. The ad targets individuals looking to achieve a flawless complexion, even when they are not wearing makeup. The product is a serum that can be mixed with a moisturizer for a perfect glow. This addresses the purchase barrier for those who are makeup minimalists but still want radiant skin. # Visual style The ad uses a highly polished, studio-shot aesthetic. Visual motifs include glossy textures and soft gradients. The image treatment involves color grading to enhance the rose-gold tones and background removal to isolate the product. The typography is clean and modern. The style is native to the platform, with a focus on visual appeal and scannability. # Hooks Headline: MIX THIS WITH YOUR DAY CREAM # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP THE BOOSTER # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a customer testimonial that highlights how they mix the product with their moisturizer when not wearing any makeup for a perfect glow. This message aims to build trust by showcasing real user experiences and addressing a specific use case and comes from the customer's POV. - The ad then highlights the product bottle. This aims to showcase the brand and provide a visual to what the customer's POV is referring to. - The ad concludes with a call to action, encouraging viewers to shop the booster. This message aims to drive immediate purchases and comes from the brand's POV.

# Ad summary This image ad for 111SKIN retinol patches features a woman with an age range in her 30's or 40's with patches applied to her forehead, under eyes, and by her smile lines. The ad lists a number of features/benefits including, "2X deeper ingredient absorption" and "23% reduction of deep eye wrinkles*." # Brand positioning 111SKIN is presented as a luxury skincare brand offering advanced, science-backed solutions for visible skin concerns. The brand is positioned as a high-end option, offering innovative products like retinol patches, and promises noticeable results. The brand aims to appeal to customers seeking sophisticated skincare solutions that deliver functional benefits (e.g. wrinkle reduction, deeper ingredient absorption). # Product The featured product is the 111SKIN wrinkle erasing retinol patches. These are adhesive patches designed to be applied to the face before bed. The patches target wrinkles around the eyes and smile lines. They promise to deliver 2X deeper ingredient absorption and a 23% reduction in deep eye wrinkles, as well as a 17% reduction of smile lines. A disclaimer indicates these results are based on the results of a clinical study on 17 participants using Futuro 20 to measure wrinkles after a single use. The product is portrayed as a convenient overnight treatment, addressing the purchase barrier of time or complicated routines. # Visual style The ad has a polished, studio-shot aesthetic. The image is brightly lit with natural-looking light, highlighting the model's skin. The typography is clean and modern. The image is designed to be scannable, with clear callouts of the product's key benefits and a prominent call to action. # Hooks Headline: APPLY BEFORE BED, SEE SMOOTHER SKIN BY MORNING # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action DISCOVER WRINKLE ERASING RETINOL PATCHES # Point of view - [object Object] # Storyline - The brand claims that applying the patches before bed will result in smoother skin by morning, setting the expectation for visible results. This is told from the brand's perspective to present the patches as a solution to skin concerns. - The brand highlights key features and benefits of the patches, including 2X deeper ingredient absorption, 23% reduction of deep eye wrinkles, and 17% reduction of smile lines. This informs the customer about the scientific backing of the product and why it's worth trying from the brand's perspective. - The brand prompts the viewer to discover wrinkle-erasing retinol patches, encouraging the viewer to take the next step to learn more or make a purchase. This is told from the brand's perspective to drive action.

# Ad summary This ad showcases the 111SKIN Celestial Black Diamond Contour Gel through a close-up demonstration of its application and benefits. The ad uses split-screen to highlight product details while demonstrating its use on the skin, emphasizing its ability to lift and smooth deep expression lines with 2% Argireline. # Brand positioning 111SKIN is presented as a luxury skincare brand positioned to visibly lift and smooth deep expression lines, offering advanced solutions for targeted skincare concerns. The brand aligns with a high-end lifestyle, emphasizing scientific formulations and visible results. This positioning suggests that 111SKIN targets consumers who are willing to invest in premium skincare for effective anti-aging benefits, placing the brand at the higher end of the skincare market and promoting functional benefits with a touch of luxury. # Product The 111SKIN Celestial Black Diamond Contour Gel is a skincare product designed to visibly lift and smooth deep expression lines, containing 2% Argireline. It comes in a sleek, black applicator with a silver, spoon-shaped tip that dispenses the gel. The product is intended for application around the eyes to target expression lines, delivering the gel directly to the skin via the applicator. The product appears luxurious, suggesting a premium solution for skincare concerns. The packaging reinforces the high-end positioning, indicating that it is a sophisticated treatment for those seeking visible results in their skincare routine. # Visual style The ad uses a clean and polished aesthetic, with a split-screen layout to highlight product details alongside a demonstration of its use. The production quality appears high-end, with clear, well-lit shots and smooth transitions, supporting the brand's luxury positioning. The pacing is consistent, with static shots that allow the viewer to focus on the product and its application. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP BLACK DIAMOND CONTOUR GEL # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the 111SKIN Celestial Black Diamond Contour Gel product in its packaging. This intro sets the stage for what the ad will focus on, establishing the product as the main subject. - 00:01–00:04 The product is then demonstrated, showing the gel being dispensed from the applicator. This provides a clear understanding of the product's form and delivery method. - 00:04–00:09 The ad transitions to a close-up of the product being applied to the skin around the eye area. This is presented from the customer's perspective, illustrating the product’s intended use and how it integrates into a skincare routine.

# Ad summary This ad showcases 111SKIN's Rose Gold Brightening Eye Mask as a pre-event skincare essential. It opens with a search bar suggesting the product, then quickly transitions to unboxing and applying the mask. The ad emphasizes the brightening effects and positions the eye masks as a solution for camera-ready eyes in minutes. # Brand positioning 111SKIN positions itself as a luxury skincare brand, offering high-performance products for pre-event skin preparation. The brand aligns with a lifestyle focused on achieving camera-ready results quickly and effectively. By focusing on potent ingredients and visible effects, it caters to customers seeking immediate skincare benefits and a radiant appearance. 111SKIN deviates from typical daily-use skincare routines, catering to specific occasions or events. # Product The 111SKIN Rose Gold Brightening Eye Mask is presented as a quick and effective solution for achieving brighter, camera-ready eyes in minutes. The product comes in individual rose gold-colored pouches. Each mask is infused with potent brightening ingredients, promising immediate radiance and rejuvenation for the under-eye area. The packaging suggests a luxurious experience for all users. The ad addresses the need for a rapid skincare fix before events or photoshoots, making the eye masks a go-to product for a quick skincare boost. # Visual style The ad has a polished commercial feel, with clean shots. The video utilizes quick cuts, timed to the beat of the music. There are text overlays throughout. The color grading is subtle and the lighting is even. The pacing is fast, reflecting the promise of quick results. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP 111SKIN EYE MASKS # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of someone typing in a search bar - 00:00–00:02 The search bar suggests: "Your pre-event must-have is here". The perspective is from someone looking for a solution for an upcoming event, setting the stage for a quick fix. - 00:02–00:04 The visual immediately shifts to a pair of hands opening a pink foil package to reveal the eye masks inside. This is shown as a user demonstrating how easy they are to access and use. - 00:04–00:05 The ad displays an eye mask being taken out of its packaging, with text overlay stating: “Powered by potent brightening ingredients”, emphasizing the product’s key features and benefits. - 00:05–00:07 The individual then places the eye masks under their eyes. The perspective is from the product user. - 00:06–00:09 The ad showcases the final result after applying the eye masks, alongside the text overlay: “See brighter camera-ready eyes in minutes”. The perspective is from the product user, showcasing the immediate transformation. - 00:07–00:09 The ad ends with the call to action “SHOP 111SKIN EYE MASKS” encouraging viewers to purchase the product.

# Ad summary This ad promotes 111Skin's neck mask. The image features a woman wearing the mask and relaxing. The ad copy emphasizes that targeted skincare shouldn't stop at the jawline, suggesting the mask is a solution for neck skincare. # Brand positioning 111Skin is presented as a luxury skincare brand focused on targeted treatments. The Harley St. London reference positions it as a sophisticated, clinical brand. The ad's focus on a 'one-of-a-kind treatment' suggests that the brand pushes against typical skincare norms by offering unique, specialized solutions. The brand aligns with an emotional positioning, promising transformation and indulgence. # Product The product is a neck mask from 111Skin designed to transform the neck. It's a targeted skincare treatment designed to extend skincare beyond the jawline. The mask appears to be a black, gel-like substance that adheres to the neck and possibly the lower face. The USP is that it's a unique treatment specifically for the neck, addressing an area often overlooked in skincare routines. The ad implies that this product is for those who want a comprehensive and targeted skincare approach. # Visual style The ad has a polished, studio-shot aesthetic. The visual motifs include a minimalist background, contrasting colors (black and white), and strategic typography integration. The image treatment includes subtle color grading to create a luxurious, spa-like feel. The typography is large and bold, ensuring scannability. The visual style is high-design and breaks from typical norms by focusing on a neck mask, which may increase stop power in the feed. # Hooks Headline: THE NECK MASK EVERYONE ASKED FOR # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the brand's name and tagline, establishing credibility and instantly communicating the brand's name and target market from a brand perspective. - The ad presents the claim, 'The neck mask everyone asked for,' as a statement from the brand, creating a sense of desire and unmet need from the customer's perspective. - The brand emphasizes that this is 'A one-of-a-kind treatment created to transform the neck, because targeted skincare doesn't stop at the jawline,' positioning the product as innovative and necessary from a brand perspective. It also presents a solution to the audience's unaddressed problem of jawline-down skincare. - The ad concludes with a black 'Shop Now' button at the bottom, directing the user to take an immediate action from a brand perspective.

# Ad summary This ad showcases the 111Skin brand and their Mix & Mask kit. It features an individual who showcases several face and eye masks from the brand. The ad features a promotion for a 20% discount and a complimentary travel pouch with purchase of the 7-Mask kit. # Brand positioning 111Skin is presented as a luxury skincare brand based in Harley Street, London. The brand seemingly occupies a space in the market that encourages customization and personalization of skincare routines, as shown through the Mix & Mask offering. The brand aims to stand out by allowing customers to create bespoke skincare solutions tailored to their individual needs, promoting a more personalized and effective approach to skincare compared to standardized treatments. # Product The featured product is the Mix & Mask 7-Mask kit by 111Skin, which allows customers to create a bespoke skincare experience by combining different masks tailored to their specific skin needs. The kit includes a variety of face and eye masks with different ingredients and benefits. The masks are packaged individually and are designed for single use. The ad showcases a 20% discount when purchasing the 7-Mask Kit and also features a complimentary travel pouch with purchase. The ad shows the user applying various masks from the kit including a full face mask and eye masks. # Visual style The ad features a clean and minimalist aesthetic, with a focus on showcasing the product in a simple and straightforward manner. The lighting is soft and even, which gives the video a polished feel. The editing is quick and snappy, with fast cuts between different shots of the product and the user applying the masks. The production quality is high, which reflects the brand's positioning as a luxury skincare brand. The pacing is upbeat and energetic, which helps to keep the viewer engaged. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman smiles at the camera while holding several 111SKIN face masks. The text overlay reads, "Mix & Mask." - 00:01–00:02 00:01–00:02 The woman holds up a single 111Skin face mask to the camera. The text overlay reads, "Mix & Mask. Create your bespoke." - 00:02–00:05 00:02–00:05 The woman is shown with a full face mask on. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%." - 00:05–00:06 00:05–00:06 The woman holds up a single 111Skin face mask to the camera. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:06–00:07 00:06–00:07 The woman is shown with a full face mask on. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:07–00:08 00:07–00:08 The woman holds up a single 111Skin eye mask to the camera. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:08–00:09 00:08–00:09 The woman is shown applying eye masks. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:09–00:10 00:09–00:10 The woman holds up a single 111Skin eye mask to the camera. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:10–00:11 00:10–00:11 The woman is shown with eye masks on. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:11–00:12 00:11–00:12 The woman holds up a single 111Skin face mask to the camera. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:12–00:13 00:12–00:13 The woman holds up a single 111Skin eye mask to the camera. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch." - 00:13–00:15 00:13–00:15 The woman smiles at the camera. The text overlay reads, "Mix & Mask. Create your bespoke 7-Mask Kit & Save 20%. Plus, receive a complimentary travel pouch."

# Ad summary This ad features a woman demonstrating and talking about 111Skin's Cryo Revitalizing Moisturizer. # Brand positioning 111Skin is presented as a luxury skincare brand offering clinical-level results. The brand positions itself as providing a way to achieve sculpted, glowing skin by bringing the benefits of cryotherapy—typically found in professional settings—into an at-home skincare routine. The ad emphasizes scientifically advanced formulations with ingredients like a ginseng complex and eight types of hyaluronic acid, targeting consumers who seek high-performance skincare. The brand’s tone is sophisticated and confident, aligning with its promise of delivering professional skincare outcomes. # Product The advertised product is 111Skin's Cryo Revitalizing Moisturizer, presented as an at-home cryotherapy treatment. The product is designed to combat morning puffiness and provide an instantly sculpted face. This moisturizer features a ginseng complex and eight types of hyaluronic acid, which work together to flood the skin with moisture. The product is applied by dispensing one to two pumps after serum, massaged upwards for an instant sculpted glow, and may be kept in the fridge for an extra icy boost. # Visual style The ad has a polished UGC feel, with a focus on natural lighting and close-up shots that highlight the product and the woman's skin. The editing is smooth, creating a sense of calm and sophistication. The visual motifs include consistent center framing and a clean, bright aesthetic, aligning with the luxury skincare category. The pacing is moderate with cuts timed to voiceover lines, maintaining a steady rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You need this. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with a woman showcasing the featured product. - 00:00–00:06 The woman identifies herself as sharing her secret to an instantly sculpted face. - 00:06–00:08 The woman presents the product, 111Skin's Cryo Revitalising Moisturizer, and calls it a clinical wake up call. - 00:08–00:12 She shares that the product is basically cryotherapy in a bottle. - 00:12–00:17 She highlights that it uses a ginseng complex and eight types of hyaluronic acid to flood your skin with moisture as she dispenses and applies the moisturizer. - 00:17–00:24 The woman shows how she uses one to two pumps every morning after her serum and massages it in upwards motions for an instant sculpted glow. - 00:24–00:28 She recommends keeping the product in the fridge for an extra icy boost. - 00:28–00:29 The ad ends with the woman stating that the viewer needs this product.

# Ad summary This ad for 111SKIN promotes their Black Diamond Contour Gel as a targeted solution for deep lines and wrinkles, highlighting its precision and ability to improve skin firmness and plumpness through consumer trial results. # Brand positioning 111SKIN is presented as a luxury skincare brand focused on precision and scientific results. The brand emphasizes advanced formulas, as seen through their promotion of the Black Diamond Contour Gel, which suggests a positioning in the high-end market. The brand appeals to consumers who seek targeted solutions for aging concerns, such as deep lines and wrinkles, and who value scientifically backed claims of skin improvement. # Product The featured product is 111SKIN's Black Diamond Contour Gel, designed as a targeted treatment for deep lines and wrinkles. It comes in a sleek, black applicator with a metallic tip to allow for precise application to the skin. The gel is promoted for its ability to reduce the appearance of wrinkles and fine lines, as well as to make the skin look plumper and firmer. It uses a consumer trial as proof, and addresses purchase barriers by highlighting scientifically backed claims of improving skin issues, suggesting it is worth trying or buying for its effective results. # Visual style The ad uses a clean, high-quality studio shot. The visual motifs include a focus on the product and a clear demonstration of its use. The image treatment involves professional lighting and color grading. The style is modern and minimalist, with a focus on communicating scientific precision and luxury. # Hooks Headline: TARGET DEEP LINES WITH PRECISION # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP BLACK DIAMOND CONTOUR GEL # Point of view - [object Object] # Storyline - The ad opens with the stated problem: deep lines need precise treatment, intending to immediately capture the attention of viewers concerned about these skin issues. The brand voice frames the core issue and presents a solution-oriented approach from the outset. - The ad then showcases a woman using the product. The application to the face suggests the product is easy to use and seamlessly integrates into a beauty routine. This moment is intended to show potential customers how the product is applied, building trust in its ease of use. - The ad then leverages consumer trial results to prove product efficacy, with claims that 100% agree wrinkles and fine lines appear reduced and that skin looks plumper and firmer. It is intended to add credibility through social proof, with claims from consumer trials. - Finally, the ad concludes with a CTA to shop the Black Diamond Contour Gel, meant to prompt immediate action. This is intended to bring the viewer from the educational phase into the conversion phase, making it easy to purchase the product.

# Ad summary The ad features a woman promoting 111Skin's Black Diamond Emulsion, a lightweight, fast-absorbing cream. She highlights its ability to target pigmentation and fine lines, while providing skin hydration. She emphasizes the emulsion's fine black diamond powder, which assists in delivering active ingredients deeply into the skin, improving absorption and results. The ad suggests this product is perfect as a seasonal switch that feels effortless. # Brand positioning The ad positions 111SKIN as a brand focused on powerful age-defining results without the heavy, greasy feel of traditional thick creams. The brand aligns with a lifestyle that values effortless skincare that delivers real results. Rather than following category norms of heavy creams, 111SKIN offers a lightweight alternative, making its positioning more functional by focusing on the product's ease of use and effective performance. # Product The ad promotes 111SKIN's Black Diamond Emulsion, a lightweight, fast-absorbing cream designed to target pigmentation and fine lines while hydrating the skin. Its USP is the inclusion of fine black diamond powder, which assists in delivering active ingredients deep into the skin for better absorption and faster results. The ad highlights its suitability as a seasonal switch when looking for something that feels effortless. The emulsion addresses the purchase barrier of heavy, greasy creams by offering a light, effective alternative. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing style includes quick cuts to emphasize product application and results. The production quality is high-end, using natural lighting and clean backgrounds. The pacing is consistent, maintaining a steady flow of visuals timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Upgrade your routine for the new season with 111SKIN. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a woman holding a bottle of 111SKIN's Black Diamond Emulsion, speaking directly to the camera. The message conveys that the product provides age-defining results without the heaviness of typical creams, creating intrigue and directly addressing a common skincare concern. The perspective is from the woman, who comes across as relatable. - 00:05–00:15 The storyline continues with the woman holding the product, while the text overlay confirms it is 111SKIN's Black Diamond Emulsion. The woman pumps the emulsion onto her hand, demonstrating its lightweight texture. The message reinforces the brand and product identity, while visually showing the texture. The perspective remains from the woman, focusing on her product demonstration. - 00:15–00:22 The woman rubs the product into her skin, emphasizing that it is the perfect seasonal switch when you want something that feels effortless and still delivers results. The message positions the product as a convenient and effective skincare solution. The perspective stays with the woman as she demonstrates the product's easy application. - 00:22–00:31 The ad continues with the woman applying the emulsion to her face, explaining that the secret is the fine black diamond powder, which assists in delivering active ingredients deep into the skin for better absorption and faster results. The message highlights a unique ingredient and its performance benefits. The perspective is still from the woman, now focusing on the product's key feature and its benefits. - 00:31–00:40 The woman showcases her radiant skin, stating that her skin feels firm, breathable, and incredibly radiant after using the product. The message shows the positive results of using the product, building desire and trust. The perspective shifts to showing the result on the woman's skin. - 00:40–00:44 The storyline concludes with the woman holding the product again, encouraging viewers to upgrade their routine for the new season with 111SKIN, ending with a clear call to action. The message reinforces the brand and encourages viewers to adopt the product. The perspective remains from the woman, reaffirming the brand's message and call to action.

# Ad summary This ad features 111SKIN's Black Diamond Neck Mask, demonstrated by a female model who applies the mask and shows how it visibly lifts, firms, and smooths the skin on the neck. The ad emphasizes that it is a celebrity favorite, highlighting its appeal to a discerning audience. # Brand positioning 111SKIN is presented as a luxury skincare brand positioned at the high end of the market, emphasizing sophistication and effectiveness. The brand’s presence on Harley Street, London implies a heritage of expertise and exclusive clientele, suggesting that its products are rooted in professional-grade skincare solutions. By associating with celebrities and focusing on visible results, 111SKIN aims to occupy a space in the consumer's mind as a go-to brand for advanced, age-defying treatments. The brand promotes a lifestyle of indulgence and self-care, aligning with values of beauty, luxury, and effective skincare, setting it apart from more mass-market brands that may lack the same level of prestige and targeted treatments. # Product The advertised product is the 111SKIN Black Diamond Neck Mask, designed to target lax, crepey skin on the neck. The mask visibly lifts, firms, and smooths the skin, offering an anti-aging solution for the neck area. Its unique selling point is that it is a celebrity favorite, implying its effectiveness and high-quality formulation. The mask is intended for use as part of a skincare routine, providing visible improvements to the skin's texture and appearance. By addressing the specific concern of aging skin on the neck, the product caters to individuals seeking targeted solutions for maintaining a youthful appearance. The mask is portrayed as a luxurious and effective treatment, making it worth trying for those who value advanced skincare and proven results. # Visual style The ad features a polished and clean aesthetic, giving it a luxurious feel. The editing is simple with static shots and smooth transitions. The production quality is high, with a focus on clear visuals and balanced lighting, aligning with the brand’s high-end positioning. The pacing is slow and consistent, allowing viewers to focus on the product demonstration and benefits. The cuts are timed to emphasize key features and claims, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Discover the Black Diamond Neck Mask # Point of view - [object Object] # Storyline - 00:00–00:03 The model applies the mask to her neck and upper chest, ensuring full coverage. - 00:03–00:05 The model adjusts the mask and smooths it out, highlighting its ease of application. - 00:05–00:08 The model rubs her neck and upper chest with her fingertips. - 00:08–00:12 Close-up on the mask, with the model tapping her finger on it. - 00:12–00:17 The 111SKIN logo is shown.

# Ad summary This ad features a woman in a bathroom setting promoting 111Skin's Black Diamond Emulsion, a lightweight, fast-absorbing cream designed to target pigmentation and fine lines while providing essential hydration. She demonstrates the product on her hand and face, emphasizing its effortless application and effective results due to the fine black diamond powder, which aids in delivering active ingredients deep into the skin. The ad suggests that the product offers the perfect seasonal switch, providing balanced hydration and age-defying potency, making the skin feel firm, breathable, and radiant. The ad ends with a call to upgrade your routine with 111Skin. # Brand positioning 111Skin is presented as a luxury skincare brand focused on delivering high-performance, anti-aging results through advanced scientific formulations. The brand aligns with a lifestyle of effortless beauty and effective skincare, positioning itself for consumers who want to maintain a youthful appearance without heavy or time-consuming routines. It stands out in the skincare market by incorporating unique ingredients like fine black diamond powder to enhance product efficacy and penetration, appealing to consumers who seek innovative and results-driven solutions. The brand promotes functional benefits (anti-aging, hydration, pigmentation reduction) with an emotional draw (radiance, confidence). # Product The 111Skin Black Diamond Emulsion is a lightweight, fast-absorbing cream designed to target pigmentation and fine lines while providing essential hydration. It is presented as a seasonal switch to a lighter formula that does not compromise anti-aging benefits. The product is applied to the hand and face to demonstrate its ease of use and absorption. The key ingredient highlighted is the fine black diamond powder, which assists in delivering active ingredients deep into the skin, enhancing absorption and accelerating results. The emulsion promises a balance of hydration and age-defying potency, leaving the skin feeling firm, breathable, and radiant. It is positioned as an effortless solution for maintaining youthful skin. # Visual style The ad has a clean and bright aesthetic, with natural lighting in a bathroom setting. The editing is straightforward, with static shots and smooth transitions that maintain a consistent pace. The production quality feels like a hybrid of UGC and polished commercial, lending credibility while maintaining a personal touch. The focus remains on the product and the presenter's skin. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Upgrade your routine for the new season with 111SKIN. # Point of view - [object Object] # Storyline - 00:00–00:05 As the weather warms up, the presenter expresses her skin's desire for a lighter product but doesn't want to give up anti-aging results. - 00:05–00:08 The presenter introduces 111Skin's Black Diamond Emulsion as the solution. - 00:08–00:16 She describes it as a lightweight, fast-absorbing cream targeting pigmentation and fine lines while hydrating the skin. - 00:16–00:22 The presenter states it's the perfect seasonal switch when you want something that feels effortless but still delivers real results. - 00:22–00:30 She reveals the secret is the fine black diamond powder, which assists in delivering the active ingredients deep into the skin. - 00:30–00:34 She emphasizes that it allows for much better absorption and faster results. - 00:34–00:37 She states that it's the perfect balance of hydration and age-defying potency. - 00:37–00:41 She notes that her skin feels firm, breathable, and looks incredibly radiant. - 00:41–00:45 The presenter concludes by encouraging viewers to upgrade their routine with 111Skin for the new season.

# Ad summary This ad promotes 111SKIN's Celestial Black Diamond Contour Gel as a gel alternative to injectables that smooths deep-set lines. # Brand positioning 111SKIN is presented as a luxury skincare brand offering advanced, non-invasive solutions for common signs of aging. The ad emphasizes the brand's ability to deliver professional-level results at home, specifically targeting customers who desire the effects of injectables without the appointment or potential discomfort. The brand is positioned as innovative and effective, blending scientific formulation with an accessible format. # Product The Celestial Black Diamond Contour Gel by 111SKIN is presented as an at-home alternative to cosmetic injectables, designed to smooth deep-set lines. The gel comes in a sleek, black tube with a unique metal applicator, which is used to apply the product directly to the skin. The ad emphasizes that it allows users to “experience the lift” without needing an appointment. The product is shown being applied under the eye, targeting fine lines and wrinkles in that area. The key selling point is convenience and the ability to achieve injectable-like results without invasive procedures. # Visual style The ad has a clean, modern aesthetic with a focus on the product. The editing is simple, with static shots and direct cuts that move the narrative forward efficiently. The production quality is high, giving the ad a polished and sophisticated feel. The white background of the initial shots and the use of the Notes app mimic a platform native feel. The pacing is consistent, maintaining a smooth rhythm throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the product in its packaging being held over a white background. A text message overlay asks if the viewer is ready to smooth deep-set lines but not ready for the appointment, setting the premise. - 00:04–00:05 The text message continues to introduce the product as a gel alternative to injectables, positioning it as a solution. - 00:05–00:09 Following the text message, the ad transitions to a shot of a woman using the product under her eye. A text overlay reinforces the message: "EXPERIENCE THE LIFT."

# Ad summary This ad promotes the 111SKIN Dark Spot Correcting Serum, highlighting its advanced formula and clinical backing. The ad showcases the product's application and aims to educate viewers on its benefits, targeting those seeking to prevent and eliminate dark spots. # Brand positioning 111SKIN is positioned as a brand that offers advanced skincare solutions rooted in scientific research and inspired by in-clinic treatments. The brand aims to occupy the space of luxury cosmeceuticals, offering clinically-proven, high-end skincare for people looking to target specific skin concerns such as dark spots. The brand promotes a focus on advanced science, and they seem to be pushing against simply concealing the problem by offering a preventative approach. # Product The 111SKIN Dark Spot Correcting Serum is an advanced skincare formula designed to eliminate dark spots. It features advanced science inspired by in-clinic brightening treatments and claims to deliver clinically-proven results. It comes in a white bottle with a silver top and a pump applicator. The serum is presented as a solution to prevent pigmentation and achieve brighter, more even-toned skin. # Visual style The ad has a clean and polished aesthetic with a focus on close-up shots of the product and skin. The editing style is simple with smooth transitions, aiming for a commercial feel. The pacing is consistent and moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action DISCOVER DARK SPOT CORRECTING SERUM # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showcasing the product and its texture. - 00:01–00:03 00:01–00:03 The ad emphasizes the need to prevent pigmentation rather than just brighten it. - 00:03–00:06 00:03–00:06 The ad introduces the product as an advanced formula designed to eliminate dark spots, highlighting that it features advanced science inspired by in-clinic brightening treatments. - 00:06–00:11 00:06–00:11 The ad shows a person applying the serum to their face and highlights the clinical results of the award-winning serum.

# Ad summary This ad showcases the 111SKIN Celestial Black Diamond Contour Gel. The video features close-up shots of the product and its application to the under-eye area. Text overlays highlight the product's benefits, such as visibly lifting and smoothing deep expression lines with 2% Argireline. The ad concludes with a call to action to shop the product. # Brand positioning 111SKIN is presented as a luxury skincare brand focused on advanced scientific formulations. The brand emphasizes visible results and high-quality ingredients, such as 2% Argireline in the featured product. The brand positioning is functional, focusing on performance and visible improvement of skin concerns like expression lines. The brand aligns with a lifestyle of self-care and investment in premium skincare solutions, appealing to consumers who seek scientifically-backed products for targeted skin issues. # Product The 111SKIN Celestial Black Diamond Contour Gel is a skincare product designed to visibly lift and smooth deep expression lines. It contains 2% Argireline, a key ingredient highlighted for its effectiveness in reducing wrinkles. The product comes in a sleek, black applicator with a specialized tip for precise application to the under-eye area. The product is for individuals seeking to target and improve the appearance of fine lines and wrinkles around the eyes. The unique selling point is its targeted approach to smoothing expression lines through a specialized applicator and formulation. # Visual style The ad has a polished, high-end commercial aesthetic with a clean and minimalist style. The use of a white background and clear product shots gives it a modern feel. Editing involves smooth transitions and static shots, with cuts timed to the music. The overall production quality is high, aligning with the luxury positioning of the brand. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP BLACK DIAMOND CONTOUR GEL # Point of view - [object Object] # Storyline - 00:00–00:02 The ad introduces the 111Skin Celestial Black Diamond Contour Gel by showcasing the packaging, then detailing its benefits and key ingredients. - 00:02–00:04 Close-up on the tip of the applicator and dispensing of the product is shown to highlight the application method. - 00:04–00:09 The product is then applied to the under-eye area of a woman to demonstrate its use. - 00:09–00:09 A call to action prompts viewers to purchase the product.