How Zillow Advertises on Meta

# Ad summary The image features a screenshot of a Zillow agent's profile page on a mock mobile device. The ad promotes Zillow's services to help agents build long-term loyalty. # Brand positioning Zillow aims to be the go-to online real estate marketplace, offering a comprehensive platform for buying, selling, and renting homes. They aim to provide a trustworthy space for customers and real estate professionals to connect and provide services. The brand emphasizes building long-term relationships between agents and clients. Zillow offers tools and resources for agents to enhance their profiles and generate referrals and reviews. This positions the brand as a supportive partner for real estate agents looking to grow their business and establish lasting connections within their community. # Product The product advertised is Zillow's platform for real estate agents, specifically focusing on tools and strategies to build long-term client loyalty. The ad highlights that agents can enhance their profile on Zillow to showcase their experience and services to potential clients. It shows a profile page and promotes referral and review tips from agents. The ad addresses the need for agents to establish trust and credibility in a competitive market and emphasizes the importance of long-term relationships for sustained success. # Visual style The ad has a clean and professional visual style, combining a screenshot of a mobile interface with a solid-color background. The design is simple and direct, aiming to highlight the key messages about Zillow's services for real estate agents. # Hooks Headline: Build long-term loyalty # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a mockup of a mobile device displaying a Zillow agent's profile page. This shows the audience a practical example of how agents present themselves to potential clients using the platform. The perspective is from Zillow who is aiming to familiarize viewers with the professional tools offered to real estate agents. - The ad then shifts to the main message: "Build long-term loyalty," a headline positioned to emphasize the benefits of using Zillow's platform. The perspective is from Zillow, directing the attention to how agents can benefit from using their services. - The ad concludes with the phrase: "Referral and review tips from agents", indicating that Zillow offers resources and advice to help agents generate leads through referrals and reviews. This shows the audience what actions they can take to improve their business. This part is shared by Zillow to show its support for real estate agents looking to grow their business and establish lasting connections within their community.

# Ad summary This ad for Zillow promotes its use by real estate agents. The ad is told from the perspective of a real estate agent who cites Zillow's market insights as the reason for her success in knowing when to walk away from a deal, when to make an offer, and when to welcome clients to their new home. # Brand positioning Zillow is presented as a technologically advanced and insightful real estate platform, empowering real estate agents with data-driven decision-making capabilities. The brand is positioned as a provider of market insights that enable agents to navigate the complexities of the real estate market with confidence and precision. The tone is professional and data-oriented, appealing to real estate professionals who value informed strategies over guesswork. Zillow promotes a functional and performance-driven approach to real estate, pushing against the norm of relying on intuition alone. The brand aligns with values of expertise, knowledge, and client satisfaction, presenting itself as an essential tool for agents seeking to excel in their field. # Product The featured product is Zillow's Market Insights, which are presented as a data-driven resource for real estate agents. The product works by providing up-to-date housing market trends, including typical home values, median list prices, and new listings, as shown on the Zillow app on a mobile phone. These insights help agents determine the right course of action for their clients, such as when to walk away from a deal or when to make an offer. The USPs conveyed are the ability to make informed decisions based on real-time data and the ability to confidently guide clients through the buying process. The ad shows agents using these insights to navigate client interactions, such as discussing offer strategies in a kitchen or handing over keys to a new home. The product addresses the purchase barrier of uncertainty and risk in real estate transactions by offering a data-backed approach. # Visual style The ad has a polished and professional aesthetic, reminiscent of a commercial. It blends scenes of real-life interactions with clear displays of the product on a phone screen. The editing style includes smooth transitions, creating a seamless flow between scenes. The production quality is high, with natural lighting and clear visuals, giving it a trustworthy and professional feel. The pacing is moderate, with cuts timed to key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn how Zillow works for agents. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with a real estate agent confidently entering a home, immediately establishing her authority and expertise. She states, "Home buyers don't hire me to guess," setting the tone for a data-driven, rather than intuitive, approach. This moment positions her as a reliable professional who relies on facts, not hunches, to serve her clients. - 00:03–00:06 00:03–00:06: Continuing from the agent's statement, the ad transitions to showing her consulting Zillow's Market Insights on her phone. The line, "With Market Insights from Zillow," emphasizes the source of her expertise. This sequence shifts the perspective to that of the informed professional, showcasing Zillow as the tool behind her confident decision-making. - 00:06–00:12 00:06–00:12: As the agent is seen in various client scenarios, she declares, "I know when to walk, when to offer, I'll write an offer, and when it's time to say welcome to your new home." This beat conveys her comprehensive ability to manage the home-buying process from start to finish, thanks to Zillow's insights. The tone is confident and reassuring, building trust by showing a successful outcome for her clients. - 00:12–00:14 00:12–00:14: The ad concludes with the Zillow logo appearing alongside the text, "Learn how Zillow works for agents." A couple is shown embracing, symbolizing the achievement of finding a new home. This final moment provides a call to action, inviting other agents to discover how Zillow can empower their success.

# Ad summary The ad features a real estate agent, Alisha Giles, affiliated with Keller Williams Preferred in Columbia, SC, who is explaining why agents lose listings. She says it's because the market is unpredictable, but that she has insights from Zillow. She says that she doesn't just know the neighborhood, but she knows where it's going, and this is how Zillow works for her. Text on-screen then states, "Zillow works for agents." # Brand positioning Zillow is presented as an information-providing service for real estate agents. The ad seeks to position Zillow as a helpful service for agents, especially when the market is unpredictable. The brand is presented with an authoritative, reliable, and informative tone, and the brand's positioning is functional, focused on performance. # Product The product being advertised is the insights that Zillow provides, which help real estate agents know the neighborhood and know where it is going. The ad directly states that the market is unpredictable, and the Zillow provides agents with market insights. # Visual style The ad has a polished, commercial feel, with clear lighting. The editing is quick and straightforward with standard transitions. The aesthetic supports the intent to come across as authoritative and credible. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A real estate agent, Alisha Giles, speaks directly to the camera. - 00:02–00:04 Alisha asks why agents lose listings, framing the question to create curiosity about the answer she is about to share. Her tone is conversational and knowing. - 00:04–00:06 She continues, stating the market is unpredictable, explaining the previous question. Her tone is authoritative and explanatory. - 00:06–00:12 She holds up a phone displaying "Housing Market Insights from Zillow," and continues the last message. This reinforces that she has a solution to the problem. - 00:12–00:13 She is now in a car and says that she doesn't just know the neighborhood, she knows where it's going. This is said in a confident tone, and connects to the earlier point about unpredictability. - 00:13–00:14 She closes by stating how Zillow works for her, making this the takeaway message.

# Ad summary This image ad is designed to show real estate agents how to build loyalty by getting reviews and referrals by utilizing Zillow. # Brand positioning Zillow is being presented as a platform to enable real estate agents to build customer loyalty by obtaining reviews and referrals. The brand aims to be seen as a helpful tool in the real estate industry, providing guidance and resources for agents to succeed and foster strong client relationships. The brand positions itself as an ally for real estate professionals, offering strategies to enhance their business and increase customer satisfaction. # Product The featured product is a set of tips and strategies for real estate agents on how to build customer loyalty through reviews and referrals. These are being promoted through the Zillow platform. The ad suggests that by following Zillow's advice, agents can improve their relationships with clients and enhance their business. The tips offered are presented as accessible and actionable, intended to address common challenges faced by agents in maintaining and growing their client base. # Visual style The ad has a clean and professional visual aesthetic, featuring a studio-shot image of a real estate agent. The layout is simple, with a rounded image on the left and a solid-colored background on the right. The image treatment appears natural, with balanced lighting and no obvious filters. The typography is bold and modern, integrated seamlessly into the design. The overall style is professional, aiming to be easily scannable and engaging within a social media feed. # Hooks Headline: How top agents build loyalty # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a frame of an African American woman holding a tablet. The intention of this is to show a real estate agent at work and illustrate the professional side of the business. - The story moves on to the benefits. This part of the story wants to relay how Zillow can help real estate agents build loyalty with clients. This is coming from the perspective of the brand. - The ad concludes with advice, continuing with the brand's perspective. This is meant to illustrate what the agent can do to achieve the benefit.

# Ad summary This ad features a testimonial from a Zillow partner agent who uses Zillow to handle the tech side of his business and allow him to focus on getting people home. The ad includes a headshot of the agent holding up a phone with the Zillow logo, along with his name and affiliation. # Brand positioning Zillow is positioned as a tech-forward real estate platform that empowers agents to focus on their core mission: helping people find homes. The brand aims to occupy the space of a reliable and supportive partner for real estate professionals, providing the technological tools necessary to streamline their operations and enhance their client service. By handling the complexities of real estate technology, Zillow promotes efficiency and allows agents to dedicate their time and expertise to the human aspect of the business. This brand positioning is functional, emphasizing simplicity and performance, as well as emotional, by associating Zillow with the rewarding experience of helping people find homes. # Product The featured product is the Zillow platform, which is presented as a comprehensive technology solution for real estate agents. It allows agents to outsource the complexities of real estate technology so they can focus on their primary job: helping clients find homes. The platform is represented visually through the FUB by Zillow mobile app, which is displayed on the agent's phone. The ad implies that the Zillow platform addresses the pain point of technological complexity, enabling agents to concentrate on personal interactions and client satisfaction. The product's USP is its ability to streamline operations, allowing agents to prioritize relationship-building and home placement. # Visual style The ad has a clean, professional visual style with a focus on trustworthiness and approachability. The production quality is high, with a well-lit and clear image of the real estate agent. The background is blurred to keep the focus on the man and his phone. The color scheme is dominated by the Zillow brand colors of blue and white, creating a cohesive look. The typography is clean and legible, and the layout is simple and easy to understand. The overall effect is polished and trustworthy, designed to inspire confidence in Zillow and its partner agents. # Hooks Headline: "I let Zillow handle the tech so I can focus on getting people home." # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a testimonial quote from a real estate agent expressing that, by using Zillow, he is able to handle the tech so he can focus on getting people home. This is intended to show how Zillow benefits real estate agents. The perspective is from the customer's point of view. - The agent is holding up his phone, which displays the FUB by Zillow app. This demonstrates one of Zillow's partner applications. This advances the story by showing a practical example of how agents interact with the product, from a brand perspective. - The agent's name and affiliation as a Zillow partner agent are displayed. This emphasizes his credibility. The perspective is from the brand, establishing their professional network.

# Ad summary An ad for Zillow featuring a real estate agent promoting the importance of a Zillow profile. # Brand positioning Zillow is presented as a platform that provides real estate professionals with a competitive advantage in the market. The brand focuses on empowering agents by highlighting the importance of a complete Zillow profile. This positioning leans towards a functional benefit, suggesting that Zillow is an essential tool for real estate agents aiming to stand out and succeed in a competitive environment, implying that Zillow is adopting a B2B-like model in which it sells its services to real estate agents as a means to attract more clients. # Product The product being advertised is a Zillow profile for real estate agents. The profile is presented as a tool that helps agents gain an edge in a competitive market. The ad emphasizes that agents can enhance their visibility and credibility through their Zillow profile. The profile shown on the phone includes the agent's photo, name, contact information, listings, and ratings. By promoting the profile, the ad addresses the potential barrier of agents needing tools to differentiate themselves and attract clients. # Visual style The ad features a clean, professional, and approachable visual style, combining studio-style portraiture with platform-native elements. The color palette is based on the brand colors, and is designed to stop the scroll in feed. The background removal keeps focus on the subject. # Hooks Headline: In this market, your Zillow profile is your edge. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting a challenge: navigating a competitive real estate market. The message conveys a sense of urgency and importance, indicating that agents need an advantage to succeed. The perspective is from Zillow, framing the market conditions and setting the stage for their solution. - The ad introduces the Zillow profile as the key to gaining that edge. This beat transitions to a solution-oriented message, with Zillow presenting its profile feature as a way for agents to stand out and attract clients. The perspective shifts slightly, aligning with what Zillow wants the agents to believe, which is that its product is a viable solution. - The ad introduces a real estate agent, Jackie Guthrie, to reinforce the value of a Zillow profile in practice. By featuring a real agent, the ad aims to build credibility and demonstrate real-world application. The perspective is still closely aligned with the brand, using a specific example to support Zillow's claim.

# Ad summary This image ad promotes Zillow with the aim of encouraging real estate agents to use the platform to make their listings stand out and attract more potential buyers. The ad suggests the brand can help agents make their listings more attractive to potential buyers, and provides a link with nine specific ways to do so. # Brand positioning Zillow is presented as a real estate platform that helps listings stand out and attract more buyers, suggesting it occupies a space in the consumer's mind as a tool for agents to enhance their visibility and success. The brand promotes a professional tone, aligning with real estate practices. It aims to improve the performance of real estate listings through enhanced features and techniques. The brand focuses on the functional benefits of increased buyer engagement. # Product The ad promotes Zillow's platform as a tool for real estate agents to make their listings more appealing and effective. It highlights nine specific ways to improve listings and attract more potential buyers, suggesting these methods include strategic enhancements and features available on the Zillow platform. The product is intended for real estate professionals looking to increase visibility and engagement for their listings. The ad implicitly addresses the purchase barrier of low buyer interest by offering solutions to enhance listing appeal and increase clicks. # Visual style The ad uses a highly polished, studio-shot visual style that combines clean typography with a lifestyle image to convey both information and relational success. The image treatment features natural lighting with soft shadows, creating a warm and inviting atmosphere. The ad leverages a simple layout with a primary color block for the headline and a real-life scenario to enhance scannability and stop power in the feed. # Hooks Headline: Make your listings stand out on Zillow # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating its intention to help real estate listings stand out on Zillow, establishing the problem that the brand can solve. This is the brand speaking, wanting to convey its core value proposition right away. - The ad then transitions into the specific solution, which is to provide '9 ways to get buyers to click'. This is presented from Zillow's perspective, offering a tangible benefit of using their platform to increase buyer engagement and activity. - The visual component features an agent interacting with potential buyers, symbolizing successful transactions and relationships built through effective listings. The image provides a real-world context from a customer perspective, suggesting the outcomes that can be achieved through the platform's solutions.

# Ad summary The Zillow ad aims to attract real estate agents by highlighting how Zillow's data can help them secure more listings. The image features a smiling agent in front of a house, suggesting a positive interaction with potential clients. # Brand positioning Zillow is positioned as a data-driven real estate platform that arms agents with the resources they need to win more listings. The brand emphasizes its authority and reliability by highlighting its data-backed approach, suggesting that agents who partner with Zillow can gain a competitive edge. The brand appears to cater to the real estate industry, specifically targeting agents seeking to improve their performance and increase their client base. # Product The product being advertised is Zillow's data resources, aimed at helping real estate agents secure more listings. The ad highlights that these data resources are designed to provide agents with a competitive advantage. The specific details of how the data is used or accessed are not explicitly stated, but the ad implies that Zillow's data offers a strategic benefit to agents looking to grow their business. # Visual style The ad features a clean, professional visual style with a focus on the smiling real estate agent. The navy and white color scheme is consistent with Zillow's branding. The photograph appears to be a staged shot, emphasizing a positive and professional image. The text is clear and legible, and the overall design is intended to convey trust and competence. # Hooks Headline: How top agents win more listings # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Zillow logo and tagline "How top agents win more listings backed by Zillow data", which immediately communicates the ad's intention to showcase how real estate agents can leverage Zillow's data to increase their number of listings. The brand uses this headline to capture attention and establish a clear value proposition for real estate agents. - The ad then features a photo of a smiling real estate agent standing in front of a house and facing potential clients, reinforcing the ad's message about winning listings. The brand uses this image to visually represent the positive outcome and professional success that agents can achieve through Zillow.

# Ad summary This ad promotes Zillow by listing '9 ways to make a listing stand out' and prompts the user to 'Learn what makes buyers click on Zillow.' The visual shows a house and several people in the yard, suggesting that using Zillow can help make a listing stand out and attract attention from buyers. # Brand positioning Zillow is presented as a real estate marketplace, where potential homebuyers can search listings. The ad highlights the importance of making a listing stand out to attract buyers, suggesting that Zillow provides the resources and insights needed to achieve this. The ad also features a recognizable Zillow logo. # Product The ad promotes Zillow's platform, designed to help real estate listings stand out. The focus is on providing tools and information to attract potential homebuyers, suggesting that users can learn what makes buyers click on listings on Zillow. The core idea is to help sellers and agents create more effective and appealing listings that grab attention in the competitive real estate market. # Visual style The ad has a polished, professional look, likely shot in a studio or with high-quality equipment. The visual style focuses on showcasing a real-life setting of a house and people, using natural lighting and realistic colors. The text is integrated cleanly, and the overall aesthetic conveys a sense of trustworthiness and clarity. # Hooks Headline: 9 ways to make a listing stand out # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by stating, "9 ways to make a listing stand out," establishing a problem for real estate agents or sellers. This is told from the brand's perspective, highlighting a common challenge in the real estate market: making listings noticeable and competitive. - Next, the ad adds, "Learn what makes buyers click on Zillow," clarifying how Zillow can provide insights and tools to address the problem. This is framed from the brand's perspective, showcasing Zillow as the solution to create appealing listings. - Finally, a real-life visual of a house with people in the yard implies that using Zillow can help listings attract potential buyers. This perspective is a visualization of the overall message, reinforcing that Zillow helps real estate listings stand out and attract buyers.

# Ad summary This ad by Zillow features its chief economist providing real estate agents information and access to the company's 2026 trends report. # Brand positioning Zillow is presented as a thought leader and valuable resource for real estate agents. The brand positions itself as an industry expert by sharing key data and trends through its chief economist. Zillow aims to occupy a space of authority and trust by providing insights into the future of the housing market. By doing so, Zillow offers agents a competitive edge, aligning with a professional and forward-thinking lifestyle. Zillow offers agents resources to stay informed and relevant in a rapidly changing market. The brand positioning is functional, focusing on delivering performance-driven insights and simplicity in accessing crucial market data. # Product The featured product is Zillow's 2026 Trends Report. This report is presented as a resource for real estate agents to understand future market dynamics. The report aims to provide insights that help agents better serve their clients and stay ahead of industry trends. By offering the trends report, Zillow is attempting to lower the barriers to entry for agents seeking to improve their market knowledge and expertise. The ad underscores the report's potential to inform and enhance agents' strategies. # Visual style The ad has a clean, professional aesthetic with bright lighting and a focus on clarity and information. The editing style uses static shots and simple transitions to keep the viewer focused on the speaker and the information being presented. The overall production quality is polished and commercial, conveying credibility and expertise. The pacing is consistent, allowing the message to be delivered clearly and concisely. The audio-visual sync is aligned, with text and graphics appearing to reinforce the spoken message. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Unlock the free report today # Point of view - [object Object] # Storyline - 00:00–00:07 The Zillow Chief Economist, Mischa Fisher, introduces himself and shares a surprising statistic about home sellers. - 00:03–00:07 The ad highlights that 62% of sellers hire the first agent they contact, suggesting the importance of making a strong first impression. - 00:07–00:10 Mischa directs the audience to read Zillow's 2026 trends report to discover what this means for real estate agents. - 00:07–00:10 A split screen shows Mischa next to an image of the report on a smartphone screen, creating a call to action to download the report. - 00:10–00:14 The ad transitions to a screen promoting Zillow's resources for agents and the opportunity to unlock the free report.

# Ad summary This ad shows a content creator walking through how she uses Zillow to apartment hunt. She is looking for apartments in Washington, D.C. and wants to be sure the area she lives in has a good walk score and things to do near her apartment. # Brand positioning Zillow is presented as a comprehensive and user-friendly platform for apartment hunting, with a focus on empowering users to make informed decisions about their living situation and neighborhood. The brand aligns with a practical, research-driven approach, pushing against the norm of solely focusing on the physical apartment and emphasizing the importance of the surrounding community and amenities. Zillow positions itself as a tool that provides functional benefits by helping users assess various aspects of an area. # Product Zillow is a real estate and rental marketplace offering a suite of tools that facilitate apartment hunting by allowing users to search for apartments and compare neighborhoods. The features shown in the ad include displaying the number of apartments available in a given neighborhood on a map, providing a walk score for the area, displaying nearby points of interest, and showing current legal protections for the LGBTQ community in the area. These are shown as resources for understanding an area more comprehensively. The ad conveys that Zillow allows potential renters to find not just a cute apartment, but an apartment in an area that matches their lifestyle. It addresses the pain point of having to drive long distances by showing nearby amenities and the walk score. # Visual style The ad has a UGC feel, with a casual and conversational tone. The video features quick cuts and transitions between the woman speaking to the camera and screen recordings of the Zillow app. The overall aesthetic is clean and well-lit, with a focus on showcasing the app's features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check Zillow first to see if the area and the amenities truly match the vibe. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman sits on a couch in front of a plant, talking to the camera. - 00:00–00:03 She reveals that she found her current apartment in 20 minutes. - 00:03–00:06 She says that this time, she is using Zillow to find an apartment. - 00:03–00:06 This is told from the content creator's POV to share her apartment hunting experiences. - 00:06–00:10 A map of Washington, DC appears on the screen with purple apartment icons on it. - 00:06–00:11 She has been using Zillow to not only search for apartments, but compare the neighborhoods. - 00:10–00:11 The scene cuts to the content creator walking in an urban area near buildings. - 00:10–00:11 This is a continuation of the previous shot showing the neighborhoods she has been comparing. - 00:11–00:16 The content creator is now back in her apartment, speaking to the camera again. - 00:11–00:16 She wants the audience to know that where you live matters just as much as what you live in. - 00:16–00:20 She continues by saying that you want there to be things like food and things to do near you. - 00:20–00:23 She says that she doesn't want to have to drive twenty minutes for everything. - 00:23–00:27 She asks if you've seen gas prices to empathize with the pain of driving a lot. - 00:23–00:27 This is told from the content creator's POV to share her living preferences. - 00:27–00:30 She brings it back to Zillow by saying that she has been using the tools on Zillow to understand the area more. - 00:30–00:34 A phone is shown with the Zillow app up, showcasing the walk score and things that are nearby. - 00:35–00:40 The content creator returns, speaking to the camera. - 00:35–00:40 She says that a cute apartment is one thing, but the overall living experience is another. - 00:37–00:40 The scene cuts to the content creator walking down the street. - 00:40–00:51 The content creator is back on her couch and addresses the audience again. - 00:40–00:51 She suggests that if you are apartment hunting too, to check Zillow first to see if the area and amenities match your vibe.

# Ad summary Ad for Zillow showcase featuring a hand interacting with a mobile phone displaying a home listing with multiple images and property details. # Brand positioning Zillow is presented as a leader in real estate marketing, offering a platform for property sales with an emphasis on ease and reach. The ad positions Zillow as the 'best way to sell', highlighting its service to connect sellers with potential buyers. It also implies a modern, tech-forward approach to real estate. # Product The showcased product is Zillow's home selling service, highlighted through a mobile app interface displaying a property listing. The app features key property details such as price ($695,000), number of beds (4), baths (3), square footage (2,656 sqft), and estimated monthly payment (Your est: $2,021/mo). It also offers a 'Get prequalified' option and a prominent 'Request a tour' button with availability as early as tomorrow at 9:00 am, directly addressing potential buyer interest and purchase barriers by offering quick access to property viewings and pre-qualification for financing. # Visual style The ad has a clean, modern look with a focus on mobile UI. The image quality is high, with soft lighting and slightly blurred background creating depth. The ad's design mimics the native platform (Zillow's app) to familiarize users and enhance scannability in-feed. # Hooks Headline: The best way to sell # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Request a tour as early as tomorrow at 9:00 am # Point of view - [object Object] # Storyline - The ad opens by stating Zillow offers 'The best way to sell,' setting the stage from the brand's perspective. The intent is to immediately position Zillow as the premier choice for home sellers. - The scene shifts to a hand interacting with the Zillow app on a mobile phone. This action provides a customer's perspective of the platform being user-friendly and accessible, indicating an ease of use for viewing property listings. - The property details on the screen, including the price, features, and the 'Request a tour' option, are shown from the brand's perspective. The intent is to entice prospective buyers by showcasing essential property information and streamlining the process to schedule a visit.

# Ad summary This ad promotes Zillow's Market Insights and is targeted towards real estate agents. The ad features a real estate agent who is always ten steps ahead with the help of Zillow. The ad showcases different people who use Zillow. # Brand positioning Zillow is presented as a brand that aims to empower real estate agents by providing them with the necessary tools and insights to stay ahead in the market. The brand positions itself as a reliable partner for agents, offering valuable market insights that enable them to make informed decisions and better serve their clients. Zillow's tone is professional and supportive, emphasizing its commitment to helping agents succeed in a competitive industry. The brand focuses on functionality by highlighting the practical benefits of its Market Insights feature, such as enabling agents to stay ten steps ahead. By offering this service, Zillow aligns with the lifestyle and goals of real estate professionals, showcasing its understanding of the market and its desire to support agents' success. # Product The ad features Zillow's Market Insights, a tool designed to help real estate agents stay informed and ahead of the curve in the housing market. Market Insights provides agents with access to valuable data and analysis, enabling them to make informed decisions and better serve their clients. The ad highlights that with Market Insights, agents can always be "ten steps ahead". This feature addresses the need for agents to stay updated on market trends and empowers them to provide expert advice to buyers and sellers. By offering access to real-time data and insights, Zillow aims to remove the guesswork from real estate transactions and equip agents with the knowledge they need to succeed. # Visual style The ad has a polished and professional aesthetic with clean visuals and clear lighting. The editing style uses smooth transitions and static shots. The production quality is high-end, resembling a commercial, with a focus on showcasing the Zillow app and its features in a visually appealing manner. The pacing is moderate, with cuts timed to voiceover lines, creating audio-visual sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a female realtor holding a briefcase, entering through a door. She states that with market insights from Zillow, she is always ten steps ahead. This is intended to convey how Zillow allows realtors to be in control and knowledgeable. The perspective is from the realtor's point of view, expressing her own confidence and preparedness with Zillow's tools. The tone is confident and reassuring, implying that Zillow is a reliable resource. - 00:03–00:05 00:03–00:05 A couple stands in front of a home. The Zillow logo appears with the text "WORKS FOR AGENTS". The purpose is to show that Zillow is also beneficial for the client. The tone is positive and upbeat.

# Ad summary In this ad, Alisha Giles, a real estate agent in Columbia, SC, explains how Zillow's market insights provide valuable information about the neighborhood to help her clients find the perfect home. # Brand positioning Zillow is presented as a tool for real estate agents that provides market insights, enabling them to be more knowledgeable about neighborhoods and their market trends. This positioning enhances the agent's expertise and value, helping them better serve their clients. The brand aims to occupy the space of a reliable source of real estate data, aligning with a functional approach by providing performance-driven information. It pushes against the norm of simply knowing a neighborhood by focusing on understanding its future trends. # Product Zillow offers market insights to real estate agents, helping them to deeply understand neighborhoods and their trends. This includes knowing where the market is headed, not just the current state. The product is designed for real estate professionals who want to provide informed advice and guidance to their clients. By using Zillow, agents can demonstrate added value, showing they are equipped with data-driven knowledge. The ad emphasizes that agents can confidently say, "I know where it's going," thanks to Zillow's tools. # Visual style The ad has a polished UGC feel with natural lighting and smooth transitions. The production quality is high, creating a professional yet relatable tone. The pacing is consistent, with static shots focused on Alisha's testimonial. Audio-visual sync is maintained with text overlays timed to emphasize her key points. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Real estate agent Alisha Giles introduces herself and the benefits of using Zillow Market Insights. - 00:02–00:04 00:02–00:04 She explains that with Zillow, she not only knows the neighborhood but also understands where it's going, emphasizing the predictive value of the insights. - 00:04–00:06 00:04–00:06 Alisha concludes by stating that this knowledge is how Zillow works for her, highlighting the personal benefit and effectiveness of the platform for real estate agents.

# Ad summary This ad features a testimonial from a real estate agent who uses Zillow for market insights. The visual features the agent holding her phone, which displays a Zillow chart with housing market data. The headline emphasizes the unpredictable nature of the market and how Zillow provides insights to help. # Brand positioning Zillow is presented as a real estate authority that empowers users with valuable insights, particularly in times of market unpredictability. The brand is positioned as a reliable source of information for navigating the complexities of the real estate market, suggesting that users can make more informed decisions with Zillow's resources. The ad's reliance on a real estate agent's testimonial indicates a trust-based, professional approach to real estate guidance. # Product Zillow's housing market insights tool is highlighted as a solution for navigating the unpredictable real estate market. The tool provides data and insights to help users understand market trends. The ad aims to lower the purchase barrier by offering information that reduces uncertainty and empowers users to make informed decisions. The product is shown on a mobile phone, indicating it is accessible and usable on the go. # Visual style The ad has a clean, professional aesthetic, with a focus on credibility and trustworthiness. The image quality is high, with a shallow depth of field that blurs the background and focuses attention on the real estate agent. The color palette is dominated by Zillow's branded blue, which reinforces brand recognition. The testimonial is presented in a visually prominent format, suggesting a conversational and approachable tone. # Hooks Headline: "The market is unpredictable, but I've got insights from Zillow." # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - From the customer's perspective, the ad opens by acknowledging market unpredictability and quickly shifts to positioning Zillow as the solution. The agent’s quote suggests personal relief and confidence, framing Zillow as a tool that has directly benefitted them in a tangible way. - The brand showcases Alisha Giles, a real estate agent, as a satisfied user of Zillow's services. The ad reinforces Zillow's credibility by featuring an industry professional who relies on their insights, thus building trust and demonstrating the platform's real-world utility.

# Ad summary The image ad highlights Zillow's ability to attract high-intent buyers, showcasing a real estate agent assisting a client with a tablet outside a home. # Brand positioning Zillow aims to be the go-to platform for real estate needs, positioning itself as a partner for both buyers and real estate professionals. The brand fosters trust and reliability, underscored by its logo's prominence in the ad. It aligns with a modern, tech-forward approach to property transactions, differentiating itself from traditional, less transparent methods. The brand promotes itself as a tool to empower agents. # Product Zillow offers real estate solutions through its online platform, connecting buyers and sellers with real estate agents. The ad highlights its ability to "Attract High-Intent Buyers", suggesting that it helps real estate agents find serious and qualified clients. The platform is displayed via tablet, underscoring its user-friendly interface. The ad implicitly targets real estate agents, suggesting that Zillow can help them improve their business and sales. # Visual style The ad has a bright, professional, and natural visual style. The scene is well-lit, indicating a sunny day. The composition is balanced, with the subjects centered and the Zillow logo subtly placed. # Hooks Headline: Attract High-Intent Buyers # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a headline that promises to 'Attract High-Intent Buyers'. This is meant to grab the attention of real estate professionals by promising them access to qualified leads. The story is being told from the brand's POV. - The scene shows a real estate agent working with a client outside a house, looking at a tablet. This depicts the interaction and the use of Zillow's platform in a real-world scenario, indicating how agents can utilize the app in their day-to-day business. This moment is presented from a neutral, observational POV. - The Zillow logo is shown in the bottom right. This provides a visual anchor, reinforcing brand recognition and trustworthiness. The story is being told from the brand's POV.

# Ad summary This Zillow ad features a man in a car introducing Zillow Showcase, highlighting features like more listings and faster growth. The ad is designed to quickly capture attention and communicate a clear call to action. # Brand positioning Zillow is positioned as a leading real estate platform that provides tools to help real estate professionals succeed and grow their business. The brand is presented in a professional, informative tone, highlighting its innovative features to help agents stand out and attract more clients. Zillow emphasizes functionality and performance, focusing on delivering tangible results like increased listings and faster growth, targeting ambitious agents looking to enhance their market presence. Zillow follows category norms by promoting real estate services to professionals. # Product Zillow Showcase is a new feature within the Zillow platform designed for real estate agents to enhance their listings and attract more clients. It allows agents to create visually compelling property showcases that highlight key features and attract potential buyers. The feature aims to improve listing visibility and help agents grow faster by offering a more engaging and informative presentation of properties. Showcase addresses the common barrier of needing better tools to stand out in a competitive market, providing agents with a unique selling proposition to differentiate themselves. # Visual style The ad has a clean and professional aesthetic with a focus on clarity and simplicity. The editing is straightforward with static shots. The production quality is polished, giving a commercial feel. The pacing is consistent, with clear transitions between scenes. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Learn more # Point of view - [object Object] # Storyline - 00:00–00:04 A man in a car introduces Zillow Showcase. - 00:00–00:04 The ad highlights benefits such as winning more listings and growing faster. - 00:04–00:08 The ad transitions to a screen with the Zillow logo and the word 'SHOWCASE'.

# Ad summary This ad promotes Zillow as a platform for real estate agents to build their profile and stand out in a competitive market. The agent highlights how a strong Zillow profile can create a great first impression with potential clients. # Brand positioning Zillow is presented as a crucial platform for real estate agents seeking to establish credibility and make a strong first impression in a competitive market. The brand's positioning is functional, emphasizing simplicity and performance for agents. The brand aims to occupy the space in the consumer's mind as an effective tool for agents to showcase their profile and increase visibility. # Product Zillow is featured as a platform that enables real estate agents to build a profile and stand out in the market. The product works by allowing potential clients to view an agent's Zillow profile before they even meet in person, thus creating a great first impression. The featured product details include the agent's photo, ratings, and total sales. This is for real estate agents that want to stand out in the real estate market. The ad conveys that having a good Zillow profile is worth trying because it helps make a great first impression. # Visual style The ad has a polished feel with bright, natural lighting and smooth transitions. The production quality leans towards a commercial style with a UGC feel, aiming to support a friendly and approachable tone. The editing style uses static shots and quick cuts to maintain a consistent pace of approximately 120 BPM. The cuts sync with voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A real estate agent, Jackie Guthrie, stands in front of a house. She states the need to stand out in the market as an agent. This introduces the problem real estate agents face. It's told from Jackie’s perspective as she identifies herself as an agent in this market. This creates a conversational tone. - 00:02–00:07 00:02–00:07: She continues by talking about how clients have already seen her Zillow profile before they even meet and that is how you make a great first impression. She is speaking from her own experience and is intended to highlight the benefit of using Zillow. It's delivered in a positive and enthusiastic tone. - 00:07–00:10 00:07–00:10: Jackie holds up a phone showing her Zillow profile photo and states, "Plus, how cute is this photo of me?" She uses a lighthearted tone, showing her enjoyment of using Zillow. - 00:10–00:13 00:10–00:13: Jackie is standing next to a sold sign and states that, "That's how Zillow works for me!" This is from her perspective as a satisfied user, reinforcing the product's effectiveness in her real estate business. It is delivered in an enthusiastic tone, which shows Zillow in a positive light.

# Ad summary This ad promotes Zillow Follow Boss by highlighting how it helps real estate agents stay organized with their contacts and know when to call them. # Brand positioning Zillow is positioned as a technology partner that provides real estate agents with tools to streamline their business. The brand highlights functional performance benefits by suggesting the customer cares about having an all-in-one place for every contact and being able to stay ten steps ahead of competitors. Zillow wants to occupy the space in the consumer's mind of being a reliable, essential partner for real estate agents. # Product Zillow Follow Boss is a contact management tool for real estate agents and teams. The tool keeps every contact in one place and tells team members when to call and why. It helps agents know who is actually ready to move so they can stay ten steps ahead. It also allows real estate agents to be organized, avoiding being disorganized. # Visual style The ad has a polished commercial aesthetic with smooth transitions. The production quality is high, lending credibility to the expert testimonial. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The agent emphasizes the importance of staying organized in the real estate business, addressing the pain point of disorganization. - 00:02–00:07 00:02–00:07 The agent introduces Zillow Follow Boss, a contact management tool, and explains how it keeps contacts in one place and provides call guidance to the team, highlighting the product's key features. - 00:07–00:11 00:07–00:11 The agent further elaborates on the benefits of Zillow Follow Boss, stating that it helps them know who is ready to move and stay ahead, emphasizing the value proposition of gaining a competitive edge. - 00:11–00:13 00:11–00:13 The agent concludes by sharing his personal experience and states that Zillow works for him, reinforcing the tool's effectiveness and reliability.

# Ad summary This ad promotes Zillow's Showcase feature to help real estate agents win more listings. It features a screen recording of the Zillow app, showcasing listings in the Austin, TX area, along with a professional looking woman looking at her phone in her car. The ad is designed to appeal to real estate agents who want to improve their business through Zillow's service. # Brand positioning Zillow is positioned as a leading online real estate marketplace that provides comprehensive tools and resources for buying, selling, and renting properties. This ad emphasizes the brand's focus on supporting real estate agents, offering them innovative solutions to enhance their business and attract more clients. The brand aims to occupy the space of a trusted partner for real estate professionals, offering cutting-edge features to help them succeed in a competitive market. Zillow promotes a data-driven and technology-forward approach to real estate, providing agents with the tools they need to showcase properties effectively and win more listings. # Product The product being advertised is Zillow's Showcase feature, which is designed to help real estate agents win more listings. This feature appears to allow agents to create visually appealing and informative property listings on the Zillow platform. The Showcase feature is displayed on a mobile phone screen showing a map of Austin, TX, with various property listings marked with prices. This appears to highlight the feature's ability to provide detailed property information and engage potential clients. The ad addresses the challenge real estate agents face in attracting and securing new listings by offering a tool that enhances their visibility and presentation on the Zillow platform. # Visual style The ad has a clean and professional visual style, combining a screen recording of the Zillow app with a shot of a real estate agent in her car. The color palette is dominated by Zillow's signature blue, white, and red accents. The production quality is high, with clear and well-lit imagery. The ad feels like it is designed for an in-feed placement, making use of a bold visual to catch attention while using clean, easy-to-read typography. # Hooks Headline: Win more listings with Showcase # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a view of the Zillow app on a smartphone, displaying a map of Austin, TX, with numerous real estate listings marked by price tags. This establishes the context of the ad and introduces the Zillow platform. The brand is demonstrating their product in action, right at the beginning. - The ad then highlights the "Showcase" feature within the app, drawing attention to a specific listing marked at $320K. This is from the brand's POV, showcasing one of the app's key features and its potential benefits for real estate agents. - Next, the ad cuts to a woman sitting in her car, looking at her phone, presumably interacting with the Zillow app. The woman looks professional and successful, implying that using Zillow Showcase can lead to success. This moment is from the perspective of a potential customer. - The ad concludes with the text "Win more listings with Showcase," which serves as a direct call to action and a clear articulation of the product's value proposition. This is from the brand's POV, driving home the main benefit of using Zillow Showcase and prompting the viewer to take action.