How Zesty Paws Advertises on Meta

# Ad summary This image ad for Zesty Paws features a man giving his dog a treat, alongside the product and an offer for 15% off the first purchase. # Brand positioning Zesty Paws is positioned as a provider of supplements that are designed to promote the health and wellness of your pet, as shown by the focus on allergy and immune support. The ad uses a friendly and relatable tone. The brand wants to appeal to pet owners who prioritize their pet's health and are looking for easy ways to support their well-being. Zesty Paws positions itself as a brand that understands and cares for the unique needs of pets, offering products that make pet care simpler and more effective. The brand identity appeals to pet owners looking for quality and trustworthy pet supplements. # Product Zesty Paws Allergy & Immune Bites are supplements designed to support the immune system and alleviate seasonal allergies in dogs. These come in the form of soft chews which makes it easier to administer. The product is for dog owners who want to proactively manage their pet's allergies and boost their immunity with a tasty treat. The product promotes immune support and gut health, addressing concerns about dog allergies and seasonal discomfort. It comes in a container with 90 soft chews, offering a convenient supply for regular use. The container features the brand name and product benefits, emphasizing its role in allergy and immune support. The supplement is designed to address the purchase barrier of pets disliking medicine by presenting it as a treat. # Visual style The ad uses a warm and inviting aesthetic with a mix of a real-life scene and product-focused graphics. The production quality is high, with good lighting and clear focus on the subjects. The flat orange background and large text create a platform-native look that helps to make the advertisement scannable. # Hooks Headline: NEW HERE? GET 15% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a man sitting and giving his dog a treat. This serves to demonstrate the product in use, showing how easily the supplements can be given to a pet while creating a heartwarming scene. This is from the perspective of the customer. - The ad transitions to the product packaging with highlighted benefits and a new customer discount. This serves to inform viewers about the offer and the key features, moving them towards making a purchase decision. This is from the brand’s perspective, directly promoting the product and its benefits.

# Ad summary This ad demonstrates a 3-step flea and tick prevention routine for dogs using Zesty Paws Flea & Tick products. The creator speaks to the camera, sharing why she uses the Zesty Paws Flea & Tick Bundle to keep her dog free of fleas and ticks. # Brand positioning Zesty Paws is presented as a modern, science-backed pet health brand that is designed to prioritize proactive care. The brand's products are plant-powered and veterinarian-formulated, as the ad specifically states. By offering a comprehensive flea and tick prevention bundle with multiple application formats (chews, shampoo, and spray), the brand aims to simplify pet wellness routines. # Product The Zesty Paws Flea & Tick Bundle is a plant-based, veterinarian-formulated flea and tick prevention system for dogs. The bundle includes three products: Flea & Tick Bites (chewable supplements), Flea & Tick Shampoo with Natural Oils, and Flea & Tick Spray. The products are designed to be used in combination as a daily routine. The ad highlights the products' natural ingredients and the convenience of using them to prevent flea and tick infestations. # Visual style The ad features a UGC-style aesthetic. It appears to be shot with a phone, and the lighting is natural. The editing style is simple, with basic transitions. The video is well-lit, but there is nothing stylistic beyond that. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator prefaces that her walks always turn into flea checks. - 00:02–00:07 The creator shows herself petting her dog, and then checking for fleas after walks. - 00:07–00:11 A shot shows her dog sniffing around her bedroom. - 00:11–00:17 The creator introduces the Zesty Paws Flea & Tick Bundle. - 00:14–00:17 Shots show the dog walking outside and sniffing around. - 00:17–00:19 The creator shares that the products are safe and plant-powered and veterinarian formulated. - 00:19–00:23 The creator gives the dog the flea and tick chews. - 00:23–00:25 She shares that she is consistent with prevention by using the shampoo. - 00:25–00:27 Shots show the creator washing her dog with the shampoo in the bath. - 00:27–00:28 The creator shares that she also uses the spray and the chews. - 00:28–00:32 Shots show the creator spraying her dog with the flea and tick spray. - 00:32–00:36 The creator shares that fleas can be expensive and vet visits can be expensive, so she would rather stay ahead of it. - 00:36–00:40 The creator tells dog parents that the Zesty Paws bundle might be their sign to upgrade their flea and tick routine.

# Ad summary This ad features a dog owner who shares that her 10-year-old dog, Teddy, has been less active lately. She says that she could tell his joints were starting to slow him down. After doing some research, she started giving him Zesty Paws Hip & Joint Bites. She shares that they help support mobility, promote flexibility, and maintain cartilage health with ingredients like glucosamine, chondroitin, and MSM. She now wishes she had gotten them for him sooner because he is full of energy again, running around, playing with his younger brother, and even jumping into the car with ease. She recommends them for any dog with similar issues because every dog deserves to feel like a puppy again. # Brand positioning Zesty Paws is presented as a brand that offers solutions for pet health concerns, specifically focusing on mobility and joint health. The brand aligns with a lifestyle that prioritizes the well-being and happiness of pets, particularly dogs. The brand positions itself as a provider of supplements that can help older dogs regain their youthful energy and mobility, pushing against the norm of accepting age-related decline in pets. The brand positioning is both functional, highlighting the ingredients and their benefits, and emotional, emphasizing the joy of seeing a pet regain its vitality. # Product Zesty Paws Hip & Joint Bites are soft chew supplements for dogs designed to support mobility, promote flexibility, and maintain cartilage health. The product is intended for dogs experiencing joint stiffness or decreased activity levels, particularly older dogs. The bites contain ingredients like glucosamine, chondroitin, and MSM, which are known for their joint-supporting properties. The USPs of the product are its ability to restore energy and mobility in dogs, allowing them to play and move with ease. The ad shows the product being used as a daily supplement to improve the dog's overall well-being and quality of life. The ad addresses the purchase barrier of skepticism by showing the positive transformation in the dog's behavior and activity levels after using the product. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean aesthetic. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is high, with clear visuals and stable shots. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you have a dog with similar issues, definitely give these a try # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video opens with a shot of a dog, Teddy, lying on the floor. The narrator introduces Teddy and mentions that he turned 10 years old this year and has been more into naps than zoomies. This sets the stage by introducing the dog and highlighting his recent decline in activity levels. - 00:04–00:08 00:04–00:08 The narrator says that Teddy just wasn't as active and barely played with his younger brother. This emphasizes the problem of Teddy's decreased activity and its impact on his interactions with other dogs. - 00:08–00:11 00:08–00:11 The narrator states that she could definitely tell his joints were starting to slow him down. This identifies the underlying cause of Teddy's inactivity as joint issues. - 00:11–00:16 00:11–00:16 The narrator shares that after some research, she started giving him Zesty Paws Hip & Joint Bites. She says that they help support mobility, promote flexibility, and maintain cartilage health. This introduces the solution to Teddy's joint issues and highlights the benefits of the product. - 00:16–00:21 00:16–00:21 The narrator mentions that the product contains ingredients like glucosamine, chondroitin, and MSM. She then says that she now wishes she got these for him sooner. This provides additional information about the product's ingredients and expresses the narrator's satisfaction with the results. - 00:21–00:27 00:21–00:27 The narrator states that Teddy is full of energy again, running around, playing with his younger brother, and even jumping into the car with ease. This showcases the positive transformation in Teddy's behavior and activity levels after using the product. - 00:27–00:29 00:27–00:29 The narrator says that this is all thanks to the Zesty Paws Hip & Joint Bites. This reinforces the product's effectiveness and its role in improving Teddy's well-being. - 00:29–00:33 00:29–00:33 The narrator recommends the product to anyone who has a dog with similar issues because every dog deserves to feel like a puppy again. This provides a call to action and emphasizes the emotional benefit of using the product.

# Ad summary This ad promotes Zesty Paws Allergy & Immune Bites for dogs, highlighting their key ingredients and benefits for seasonal allergies, histamine support, immune system enhancement, and digestive function. The ad uses a bright, clean design to appeal to pet owners looking for solutions to their dog's allergies and immune health. # Brand positioning Zesty Paws is presented as a health-focused pet supplement brand, specifically addressing the needs of pets with allergies and immune sensitivities. The brand is positioned as providing solutions to alleviate allergy symptoms and bolster immune health. It aligns with values of pet wellness, care, and proactive health management. The brand pushes against the norm of ignoring pet sensitivities, advocating instead for targeted nutritional support. The brand positioning is functional, focusing on the tangible benefits of their products. # Product The product being advertised is Zesty Paws Allergy & Immune Bites, which are designed to provide relief from seasonal allergies and support overall immune health in dogs. The product is targeted towards pet owners looking for ways to alleviate their dog's allergy symptoms and enhance their immune system. The bites include key ingredients such as Astragalus Root for seasonal allergy and histamine support, EpiCor Pets yeast fermentate for immune support, Colostrum for immune enhancement, and a Six-Strain Gut Health Blend for digestive function. The advertisement highlights these ingredients as unique selling points, emphasizing their roles in enhancing the dog's health. The visual shows a container with 90 chews, addressing purchase barriers by indicating quantity and providing a clear understanding of the product's function. # Visual style The ad uses a clean and bright visual style, employing a bold color palette of orange and red to attract attention. The layout is simple, with product callouts arranged around the central product image. The ad is studio-shot with a focus on clearly displaying the product and its benefits. The typography is straightforward and legible, enhancing scannability in the feed. # Hooks Headline: Pollen. Dander. Mold that thinks it owns the place. Meet your match. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating, "Pollen. Dander. Mold that thinks it owns the place. Meet your match.", setting the stage for a confrontation against common allergens. This is told from the brand's perspective to introduce the problem and hint at the product's solution. - The ad highlights the main ingredient, "Astragalus Root for seasonal allergy and histamine support", visually showcasing one of the key ingredients and its benefit. This is from the brand's perspective to educate the viewer on the product's formulation. - The ad highlights the ingredient "EpiCor Pets yeast fermentate for immune support" to reinforce that the product helps provide immune support. This is from the brand's perspective. - The ad highlights the ingredient "Colostrum for immune enhancement" to reinforce that the product helps enhance the immune system. This is from the brand's perspective. - The ad highlights the ingredient "Six-Strain Gut Health Blend for digestive function" to reinforce the digestive function benefits. This is from the brand's perspective.

# Ad summary This image ad promotes Zesty Paws cat mousse products in a variety of formulas. The ad features the tagline "Purr-Worthy Benefits in Every Squeeze" and presents the products as available for purchase at Walmart. A cat licking its nose is positioned next to four products and is on an orange and yellow background. The bottom portion of the ad is a blue background with the Walmart logo and a call to action button. # Brand positioning Zesty Paws is presented as a brand dedicated to providing high-quality, bite-sized pet science to support the health and well-being of cats. The brand aims to occupy a space in the consumer's mind as a provider of convenient, effective pet supplements. The brand promotes a lifestyle of care and attention towards pets. It focuses on making pet care simple and enjoyable. # Product Zesty Paws cat mousse products are bite-sized supplements designed to provide purr-worthy benefits in every squeeze. These products are formulated to address specific health needs of cats. The product range includes Allergy & Immune Mousse, Urinary Tract Mousse, Calming Mousse, and Hairball Mousse. The products come in orange squeeze tubes with different color accents and feature a cartoon cat on the label. The USPs are that the products are easy to administer, convenient, and target specific health concerns. The advertisement shows the product being visually associated with a healthy, happy cat. # Visual style The ad has a clean and bright visual style with a clear focus on the product and its benefits. The use of solid colors and straightforward product placement creates a scannable layout. The production quality is polished, with studio-style lighting and clear product shots. The overall aesthetic is friendly and accessible, designed to catch the eye of pet owners in-feed. # Hooks Headline: Purr-Worthy Benefits in Every Squeeze # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad opens with the brand logo and tagline, conveying the message that Zesty Paws offers scientifically-backed supplements in a convenient form. The brand is telling the audience that they can trust their products for effective pet care. - The ad highlights the phrase "Purr-Worthy Benefits in Every Squeeze" to convey that the cat will benefit in some way from each product. The brand is promising tangible health benefits for cats through their mousse products. - The ad showcases the different formulas of cat mousse (Allergy & Immune, Urinary Tract, Calming, Hairball) to address a range of common health issues in cats. The brand is showing that they have solutions for various needs. - The ad mentions availability at Walmart and includes a "Shop Now" button, driving the viewer to purchase the product. This is the brand's call to action, directing the audience to make a purchase.

# Ad summary This ad features a Zesty Paws Hip & Joint supplement, presented alongside a chocolate lab. The ad promotes a 15% discount with a provided code. # Brand positioning Zesty Paws is presented as a pet health brand that caters to pet owners who prioritize their animals' well-being, specifically concerning joint health. Positioning itself in the pet supplement market, the brand implies care through its product offerings and the visual association with a healthy-looking dog. The ad's tone is straightforward and promotional, prioritizing functional benefits while aligning with a lifestyle of proactive pet care. # Product The featured product is Zesty Paws Hip & Joint Bites, a supplement designed to support canine joint health. The product is presented in a bright orange plastic jar with a pink label and is targeted towards dog owners looking to proactively maintain their pet's mobility and comfort. The primary selling point is that it supports hip and joint health for dogs, with an emphasis on the convenience and palatability of the 'bites' format. This addresses a potential purchase barrier by offering an easy-to-administer form of supplement. # Visual style The ad features a clean and straightforward visual style. The image is professionally shot, likely in a studio, with careful attention to lighting and color balance. The visual motifs include a bright, monochromatic color scheme and a clear product focus. There is no visible image treatment, maintaining a natural and appealing look. The typography is bold and easily scannable. The style is relatively native, blending in with typical social media ad content but standing out due to the vibrant color and animal content. # Hooks Headline: 15% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional offer of '15% OFF' with the code 'PETM15' at the top, immediately grabbing the audience's attention with a discount. The brand tells the audience this to create an incentive for immediate purchase and drive sales. - The ad then introduces the product as part of the 'Best Sellers' collection. The brand is implicitly saying that its product is popular and effective, leveraging the concept of social proof. - The visual of a happy dog next to the product reinforces the message of health and wellness. The brand tells the audience that by buying its products they are contributing to the health and happiness of their pets.

# Ad summary A woman films herself making her morning coffee while also preparing her cat's food with Zesty Paws Omega 3 blend pollock and salmon oil. She emphasizes the benefits of the supplement for the cat's coat and overall well-being, positioning it as a special moment they share. # Brand positioning Zesty Paws is positioned as a convenient and caring solution for pet owners who want to provide their cats with the nutritional benefits of omega-3. The brand is presented as part of a modern, health-conscious lifestyle, where pet care is seamlessly integrated into daily routines, similar to how people care for themselves. The ad uses a gentle and nurturing tone, suggesting that Zesty Paws aligns with values of love and well-being. It pushes against the norm of seeing pet care as separate from personal wellness, instead showing them as harmonious. The positioning is both functional (omega-3 nutrients, healthy skin and coat) and emotional (providing care, creating special moments with your pet). # Product The featured product is Zesty Paws Wild Alaskan Omega-3 Blend Pollock and Salmon Oil for cats. It is described as a supplement that can be easily added to a cat's food using a pump. The ad specifically highlights that one pump is all that is needed and features a woman adding it to her cat's kibble. The ad also claims it supports skin and coat health and provides essential Omega-3 nutrients for overall well-being. The ad highlights the ease of use and cat acceptance, addressing the purchase barriers of difficulty in administering supplements and palatability. # Visual style The ad has a clean, bright, and natural aesthetic. It is shot in a well-lit kitchen with a white marble countertop, contributing to a polished yet relatable feel. The editing style uses static shots and smooth transitions, creating a relaxed and consistent pace. The production quality has a hybrid feel, balancing the authenticity of a UGC video with the polished look of a commercial. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try it for your cat today 💛 # Point of view - [object Object] # Storyline - 00:00–00:02 The woman shows her morning routine, making coffee while her cat eats. - 00:02–00:05 She adds Zesty Paws Omega-3 blend to the cat's food. - 00:05–00:13 She states that it's easy to add and the cat loves it. - 00:13–00:21 She explains that the supplement supports the cat's skin and coat, providing Omega-3 nutrients. She emphasizes it's a special moment together, highlighting their bond. - 00:21–00:27 She shows the Zesty Paws product and encourages viewers with cats to try it, stating "You'll love this moment together."

# Ad summary This ad for Zesty Paws Daily Probiotic Bites features a short-haired brown dog using a pet door, implying the use of Zesty Paws Daily Probiotic Bites will decrease the dog's need to relieve themselves indoors. # Brand positioning Zesty Paws is presented as a pet health brand that offers supplements and vitamins. The brand aims to occupy the space of a trusted and caring partner in pet wellness. The brand promotes a lifestyle where pets can lead healthy and happy lives with the help of its products. The brand's positioning is functional, focusing on the health benefits and quality ingredients of its products. # Product Zesty Paws Daily Probiotic Bites are soft chew supplements for dogs to help support digestive health. The product is for dog owners who are seeking to improve their dog's gut health and overall wellness. The product's key features include probiotics and prebiotics to support gut flora balance, as well as natural ingredients. A USP conveyed in the ad is the benefit of the supplement reducing a dog's need to relieve themselves indoors. The ad doesn't specify use occasions or address any particular purchase barriers. # Visual style The ad has a UGC feel due to the use of natural lighting and focus on the dog's natural behavior. The editing style is quick cuts. The BPM is approximately 60. The editing style supports the tone and audience by creating a relatable and casual feeling. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a view of a dog using a pet door to go outside. - 00:02–00:09 A smiling woman stands in a kitchen. The Zesty Paws Daily Probiotic Bites container is in the center of the screen.

# Ad summary This ad promotes Zesty Paws Hip & Joint Bites. It features a woman working out in her home. Her dog barks because he is not included. The ad promotes the product as a way to give your dog a pause with you during the day and to support your pup's mobility as they age so they can step up their fitness too. # Brand positioning Zesty Paws is presented as a brand that creates pet health supplements. The brand is positioned as caring about the fitness and mobility of pets. They offer clinically proven supplements to support pets as they age and to help maintain their flexibility and comfort. The brand appeals to pet owners who want to provide their pets with high-quality care and maintain the bond they have with them. # Product Zesty Paws Hip & Joint Bites are daily hip and joint supplements designed to support your pup's mobility as they age. The supplements are made to help maintain joint flexibility and cartilage and to support muscle recovery. The supplements appear to be soft chews, and they come in a jar that can be opened and resealed. They are presented as a tasty treat that dogs will enjoy taking, making it easy for owners to give them to their pets regularly. # Visual style The ad has a polished, commercial aesthetic with bright lighting and a warm color palette. Quick cuts and smooth transitions create a fast pace, moving between the woman's workout and the dog's actions. The editing and music sync, creating a rhythm that emphasizes the daily routine and the integration of Zesty Paws into that routine. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman exercises on a stationary bike in her bedroom. - 00:01–00:04 The dog barks and looks at his owner while she is on the bike. - 00:04–00:05 The narrator suggests that viewers take a 'zesty pause' with Zesty Paws. - 00:05–00:08 The woman opens a container of Zesty Paws Hip & Joint Bites. - 00:08–00:09 The woman gives one of the supplements to the dog. - 00:09–00:11 The narrator says that the supplements support a pup's mobility as they age. - 00:11–00:12 The narrator says the supplements allow the dog to step up their fitness too. - 00:12–00:14 The dog is shown standing in front of the product and the Zesty Paws logo.

# Ad summary This ad promotes Zesty Paws Allergy & Immune Supplements for dogs. It features a young man who likes to clean and keep his house in order, but is struggling with allergies. The ad presents the supplements as a solution to protect against allergies so nothing disrupts the hunt. # Brand positioning Zesty Paws is presented as a brand that provides supplements for dogs. The brand promotes a lifestyle where dogs can live their best lives without allergies hindering their activities. The brand's positioning appears to be functional, focused on providing health benefits for dogs. # Product Zesty Paws Allergy & Immune Bites are daily supplements for dogs that provide defense against allergies. They are presented as a way to ensure that nothing disrupts the hunt. The product comes in an orange jar with a yellow dog icon. The label says "Allergy & Immune Bites". # Visual style The ad has a bright, clean, and modern aesthetic. It uses natural lighting and warm tones, and editing is with quick cuts. The production quality is polished, giving it a commercial feel. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A young man is shown reaching for an item on a shelf, then dusting, cleaning, and using a vacuum cleaner to show that he makes moves to fight his allergies, highlighting the effort he puts into maintaining a clean environment. - 00:02–00:05 The scene cuts to a dog lying on a chair and scratching itself, then cuts to the dog looking at the camera, which implies that the dog is also experiencing allergies. - 00:05–00:09 The scene shows a man opening a Zesty Paws product and then giving it to the dog, suggesting that Zesty Paws can help the dog fight allergies. - 00:09–00:12 The man and dog are shown again with the implication that the Zesty Paws product is working for the dog and nothing disrupts the hunt. - 00:12–00:15 The Zesty Paws logo is displayed, reinforcing the brand and product.

# Ad summary This ad displays a dachshund dog moving through the house with the assistance of a A-Z ramp. The dog is shown without the ramp sleeping inside a dog bed. With the ramp, the dog is seen running throughout the house. # Brand positioning This ad promotes A-Z ramps as a way to help pets move safely and securely around their homes and to access spaces they would not be able to otherwise. The brand is positioning itself as a resource for pet owners who are looking to improve the quality of life for their pets and help them maintain their mobility. # Product The ad features the A-Z ramp, a product designed to help dogs navigate elevated spaces. The ramp is presented as a solution to the mobility challenges dogs may face. The ad highlights how the ramp allows dogs to move freely throughout their home, accessing areas they might struggle to reach otherwise. The ramp seems sturdy, durable and easy to move and place. # Visual style The ad has a clean, bright aesthetic with a split-screen comparison format. The use of natural lighting and simple backgrounds contributes to an authentic feel. The editing is straightforward with clear cuts between scenes. The production quality is polished, lending a professional look to the presentation of the product. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a split screen. The left side shows a dachshund lying in a dog bed, unable to move freely. The right side shows the same dog happily walking through a room. - 00:02–00:09 The contrast is clear: Without the A-Z ramp, the dog is sedentary. With the ramp, the dog is active and mobile.

# Ad summary This is a UGC-style ad featuring a woman applying her facial serum, then stating that she almost forgot to give her dog their Zesty Paws Skin and Coat Bites, which contains omega 3s and fish oil to help her dog have a healthy coat and skin. She then gives her dog a bite and asks the viewer to get theirs today. # Brand positioning Zesty Paws is presented as a brand that believes in complete pet wellness. The brand makes it clear that your pet's diet plays an important role in their overall health. They are positioned to care about your pet's health and are dedicated to developing products that help them thrive. # Product Zesty Paws Skin & Coat Bites are soft chew supplements for dogs. They are bacon-flavored and contain omega-3 fatty acids, fish oil, and nutrients. The product claims to promote skin health and a glossy coat, and is advertised as a way to prioritize a dog's skin health. # Visual style The ad has a UGC style. The lighting is natural and the production quality is simple, which helps the customer come across as genuine. The editing has quick cuts, which helps give a fast, upbeat pace. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours today. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman applies face serum to her face. - 00:02–00:04 00:02–00:04 The woman expresses she almost forgot something and points her finger up. - 00:04–00:06 00:04–00:06 The woman opens the container of Zesty Paws Bites. - 00:06–00:08 00:06–00:08 The woman states she prioritizes her skin, so she takes Zesty Paws. - 00:08–00:11 00:08–00:11 The woman states she takes Zesty Paws to also prioritize her dog's skin and pets the dog. - 00:11–00:17 00:11–00:17 The woman states the product is packed with omega 3's, fish oil and nutrients, and can help give her dog a shiny coat. - 00:17–00:21 00:17–00:21 The woman gives her dog one of the Zesty Paws bites and prompts the viewer to get theirs today.

# Ad summary The image ad promotes Zesty Paws flea and tick kit, highlighting the benefits of using the product for dogs and providing a call to action to shop at Sam's Club. # Brand positioning Zesty Paws positions itself as a provider of pet health solutions. The brand is presented as veterinarian formulated, implying a commitment to quality and efficacy. By focusing on the positive outcome of 'More Wags,' the brand aligns with pet happiness and well-being, aiming to occupy a space in the consumer's mind as a caring and reliable choice. The brand does not overtly push against any competitor behaviors but focuses on the core value proposition of pest control for happier pets. # Product The Zesty Paws Flea & Tick Kit is a product designed to protect dogs from fleas and ticks. The kit includes various forms of treatment: Zesty Paws Flea & Tick Shampoo, Zesty Paws Flea & Tick Topical Drops, and Zesty Paws Flea & Tick Spray. The products in the kit clean, protect, and defend dogs by repelling, controlling, and preventing fleas and ticks. It addresses the purchase barrier of providing comprehensive protection in one kit, making it a convenient solution for pet owners. The ad emphasizes a 30-day supply, implying ongoing protection and convenience. # Visual style The ad features a bright and clean visual style, with a focus on the product and a happy-looking dog. The production quality appears to be studio-shot with a combination of natural outdoor elements and a clean, branded presentation. The typography is large and bold. This style is designed to be easily scannable and attention-grabbing. # Hooks Headline: Less Pests, More Wags! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up of a happy, healthy dog looking directly at the viewer. This is intended to grab attention by creating a relatable and positive image of pet ownership from the customer's point of view. - The ad then shows the 'Zesty Paws Flea & Tick Kit' packaging to showcase what the viewer can purchase. The brand is presenting the product's features and benefits, from the brand's point of view. - Finally, the ad highlights the availability of the product at Sam's Club, prompting viewers to purchase from a retailer. This is a brand point of view.

# Ad summary A creator shares a life hack for cat moms: Zesty Paws Calming Diffuser. She highlights how she uses this product to help her cat calm down at night. The creator explains that she uses the diffuser because she doesn't want the kitties to be stressed. # Brand positioning Zesty Paws is presented as a brand that formulates products with the wellbeing of pets in mind. The brand aims to alleviate stress in cats and is positioned as a solution for cat owners seeking to promote a calm and relaxed environment for their pets. The ad highlights the safety features of the product, such as being heatless and having an auto shut-off, suggesting a focus on responsible pet care. Zesty Paws positions itself in the market as a trusted brand that cat owners can rely on. # Product The featured product is Zesty Paws Calming Diffuser, which is advertised as a solution to help cats calm down and relax. It works by mimicking natural feline pheromones that cats know and trust. According to the ad, this heatless diffuser auto shuts off, making it a safe option for pet owners. It can be used to help cats cope with loud storms, loud guests, or sibling fights. The product is available for purchase on Amazon. # Visual style The ad has a UGC aesthetic, featuring simple cuts and straightforward camera work that makes it feel authentic and personal. The visuals are bright, making the ad more inviting to viewers. The editing style involves simple cuts, maintaining a consistent pace. The visual style reflects a focus on authenticity and directness. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can find your own Zesty Paws diffuser on Amazon! # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces herself and shares that she asked for help because she cannot get her cat, Bug, to calm down at night. - 00:05–00:09 She explains that since he's still so young, all he wants to do is play, and she also lives with roommates who have cats, so things can get crazy really fast. - 00:09–00:10 She shares that she has some tricks up her sleeve to alleviate this problem. - 00:11–00:14 She introduces a calming diffuser from Zesty Paws, which she has been loving. - 00:14–00:18 She explains that it promotes relaxation by mimicking natural feline pheromones that cats know and trust. - 00:18–00:22 The creator details that it's heatless and auto shuts off so she is able to trust it. - 00:23–00:29 The creator details that whether you're dealing with loud storms, loud guests, or sibling fights, she has been loving this diffuser because she doesn't want the kitties to be stressed. - 00:29–00:31 The creator shares that you can find your own Zesty Paws diffuser on Amazon.

# Ad summary The ad promotes Zesty Paws cat calming diffuser as a solution for cats who are stressed and territorial, showcasing how it helped a cat named Suki feel safer after the addition of a new cat to the household. # Brand positioning Zesty Paws is presented as a provider of solutions for pet owners, particularly those with cats experiencing stress and territorial behavior. The brand emphasizes natural solutions without drugs or sedatives. The brand aims to be seen as a caring and effective option for pet owners who prioritize their cats' well-being and seek gentle, non-pharmaceutical solutions to behavioral issues. # Product The Zesty Paws Cat Calming Diffuser is a product designed to help cats feel safe and reduce territorial behavior. It plugs into a standard wall outlet and diffuses a natural, drug-free pheromone that calms cats. It covers up to 1,000 square feet, and is presented as an easy to use, non-sedative alternative to treats, toys, or other positive reinforcements that did not work. # Visual style The ad has a simple and casual aesthetic, giving it a UGC feel. It is shot in natural lighting and with static shots. The production quality is a hybrid of UGC and polished commercial, with a medium editing speed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The speaker introduces Suki and explains that Suki doesn't like change. This establishes the problem the speaker will address. - 00:02–00:07 00:02–00:07 She lists times of change such as adding an additional cat to the family and shows each of the cats in their environment. These shots serve to visually reinforce and contextualize the type of change and its impact on Suki. - 00:08–00:13 00:08–00:13 She states that Suki started demonstrating more territorial behavior, getting more tense and just not herself. This elaborates on how change is negatively impacting Suki's wellbeing. - 00:14–00:18 00:14–00:18 She explains that they tried using treats and toys as a positive reinforcement but nothing was working. The speaker transitions to the solution they sought after and explains why those solutions weren't effective for them. - 00:18–00:21 00:18–00:21 She introduces Zesty Paws cat calming diffuser in hopes of bringing some peace into the household, while holding the device. This provides an introduction to the product, framing it as a possible solution. - 00:21–00:31 00:21–00:31 She explains that they had great experience using a pheromone diffuser from when they first adopted Suki and that they love that this contains no drugs or sedatives. This builds credibility and addresses a potential safety concern. - 00:31–00:34 00:31–00:34 She states that thankfully, things started to calm down in about two days after they started using the diffuser. Shots of both cats calm together, implying the solution worked. This provides proof. - 00:35–00:40 00:35–00:38 She states that she plugged it into our living room since it covers up to a thousand square feet. It ends with a shot of Suki getting pet while seeming calm. This includes a specific product benefit and reiterates the solution.

# Ad summary This ad for Zesty Paws Daily Probiotic Bites features a promotional offer of 15% off with code PETM15. The ad highlights the product's benefits, including supporting gut, bowel health, and immune function. # Brand positioning Zesty Paws presents itself as a pet health brand focused on providing nutritional supplements for dogs of all ages. The brand aims to occupy a space in the consumer's mind as a provider of health-supporting supplements that are both palatable and beneficial. With a focus on ingredients like probiotics and prebiotics, Zesty Paws positions itself as a proactive choice for pet owners looking to enhance their dog's digestive and immune health. The brand aligns with a lifestyle that values pet wellness and preventative care, promoting a functional approach to pet health through easily consumable 'bites'. # Product The product advertised is Zesty Paws Daily Probiotic Bites, a supplement designed for dogs of all ages. These bites aim to support gut and bowel health, as well as boost immune function through a blend of probiotics and prebiotics. The product comes in a round orange jar. The prominent feature is the inclusion of 6 Billion CFUs and FOS. These bites are designed to make it easier for pet owners to provide their dogs with necessary digestive and immune support, addressing the challenge of maintaining a dog's health through convenient and palatable supplements. The packaging indicates a commitment to flavor, which further emphasizes the product's appeal. # Visual style The ad has a clean, straightforward design with clear product placement and easy-to-read text. The colors are bright and complementary, with an orange and green color scheme. The product is centrally located and well-lit, giving it prominence. The design is simple and direct, suitable for quick consumption in a social media feed. # Hooks Headline: Daily Probiotic Bites # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring the product type as "Daily Probiotic Bites", which informs the viewer about the product's primary function and intended use. The brand tells this part of the story, setting the stage for the product's benefits. - Next, the ad details the specific advantages of the product, stating it contains probiotics and prebiotics, helps with gut and bowel health, and supports immune function. The brand is highlighting product features and their effects on the dog's health. - Finally, the ad presents a promotional offer of "15% OFF with code: PETM15", which aims to incentivize immediate purchase. The brand offers a direct incentive to potential customers, encouraging them to act quickly and buy the product.

# Ad summary This ad promotes Zesty Paws Calming Diffuser for Cats. The ad features the product packaging and the diffuser itself, along with a relaxed-looking cat. The text highlights that the diffuser covers up to 1,000 ft². # Brand positioning Zesty Paws is presented as a provider of calming solutions for cats. The brand aims to occupy a space in the consumer's mind as a reliable and effective source of products designed to alleviate stress and anxiety in feline companions. The brand aligns with values of pet care and well-being, promoting a lifestyle where pets are comfortable and relaxed. The brand positioning is functional, focusing on the calming performance of its products. # Product The featured product is the Zesty Paws Calming Diffuser for Cats, designed to reduce stress and anxiety in cats. The product consists of a diffuser unit and a calming solution. The diffuser works by releasing the calming solution into the air, covering up to 1,000 ft². The product is for cat owners who want to create a more relaxed environment for their pets. The ad highlights the diffuser's ability to cover a large area, addressing the purchase barrier of effectiveness in larger spaces. The product is presented as a simple and effective solution for calming cats. # Visual style The ad has a polished, studio-shot production quality with a bright and cheerful aesthetic. The visual motifs include scattered stars and swirls, creating a playful and inviting atmosphere. The image treatment involves background removal and color grading to enhance the product's visibility. The typography is large and bold, ensuring scannability in the feed. The style is native to social media, designed to capture attention and communicate the product's benefits quickly. # Hooks Headline: NEW! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the Zesty Paws Calming Diffuser for Cats, immediately establishing the product being advertised. This is from the brand's perspective, aiming to capture the viewer's attention with the product itself. - The ad then features a relaxed-looking cat, visually demonstrating the intended outcome of using the product. This is from the customer's perspective, showing the potential benefit of a calm and content pet. - The ad highlights the diffuser's coverage area of up to 1,000 ft², providing a functional detail that reinforces the product's value. This is from the brand's perspective, aiming to build confidence in the product's effectiveness.

# Ad summary This image ad for Zesty Paws 'Allergy & Immune Bites' promotes seasonal allergy, immune, and gut health support for dogs of all ages. The ad features product benefits, key ingredients, and a discount offer to drive purchase. # Brand positioning Zesty Paws is presented as a health-focused brand for pets, particularly dogs. The brand is positioning itself as a provider of supplements that address specific health concerns, such as allergies and immune support, with products suitable for dogs of all ages. The brand uses bright, cheerful colors to appeal to pet owners who prioritize their dogs' health and well-being. They are setting themselves apart by offering palatable supplement bites to improve the overall quality of life for dogs by addressing common issues and promoting a proactive approach to pet health. # Product The featured product is Zesty Paws 'Allergy & Immune Bites', a supplement designed to provide seasonal allergy support, immune support, and gut health support for dogs of all ages. The bites are peanut butter flavored and come in a jar containing 90 soft chews. Key ingredients mentioned include EpiCor Pets, probiotics, colostrum, and astragalus root. These ingredients suggest that the product targets pet owners who want to proactively address their dog's health issues, emphasizing a focus on natural and beneficial components to provide a functional supplement with the added benefit of being a tasty treat. # Visual style The ad features a clean and direct visual style, with bright, contrasting colors (orange and red) to capture attention. The product is centrally placed against a simple background, allowing the viewer to focus on the product and its benefits. The image uses clear typography and bullet points to convey information quickly. The overall production quality appears polished, utilizing a simple layout to make it easy to scan and understand the product’s purpose and offer. # Hooks Headline: Allergy & Immune Bites # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a focus on the key benefits of the product: 'Allergy & Immune Bites'. This message grabs the viewer’s attention and is being communicated from the brand's perspective, indicating the product's primary purpose upfront to address pet health concerns. - The ad highlights specific health benefits – seasonal allergy support, immune support, and gut health support. The benefits are being communicated from the brand's perspective, showcasing the key advantages of the product in addressing common pet health issues. - Key ingredients (EpiCor Pets, Probiotics, Colostrum, Astragalus Root) are listed, emphasizing the quality and natural components of the supplement. This information is from the brand, building trust and showcasing what makes the product effective. - The product, Zesty Paws 'Allergy & Immune Bites,' is prominently displayed, providing a visual reference. This is from the brand’s perspective, reinforcing the product's identity and key features through its packaging. - The ad concludes with a discount offer: '15% OFF with code: PETM15'. The offer from the brand’s perspective incentivizes immediate purchase, encouraging viewers to take advantage of the deal to try the product.

# Ad summary The ad promotes Zesty Paws' Flea & Tick Defense Trio, showcasing three different products: Flea & Tick Spray, Flea & Tick Shampoo, and Flea & Tick Bites. It emphasizes the products are veterinarian formulated, have no harsh chemicals, and contain plant-derived ingredients. The ad includes a discount offer of 15% off with code PETM15 to encourage purchase. # Brand positioning Zesty Paws positions itself as a provider of health and wellness products for pets, specifically dogs, using natural and safe ingredients. By highlighting that the products are veterinarian formulated and free from harsh chemicals, the brand aims to instill trust and reassure pet owners about the quality and safety of its offerings. The brand is presented as a responsible and caring choice for pet owners who prioritize the health and well-being of their animals, seeking alternatives to traditional treatments that might contain harsh chemicals. # Product The ad promotes the Zesty Paws Flea & Tick Defense Trio, which includes three products designed to protect dogs from fleas and ticks. The trio consists of: Flea & Tick Spray with Natural Oils, packaged in an orange spray bottle; Flea & Tick Shampoo with Natural Oils, in an orange bottle with a flip-top cap; and Flea & Tick Bites, which are chewable supplements in an orange plastic jar. All three products are labeled as "All Ages." The products are promoted as being "Veterinarian Formulated," containing "No Harsh Chemicals," and made with "Plant-Derived Ingredients," indicating they are safe and gentle for dogs. The Flea & Tick Bites are additionally noted to have a "Chicken Flavored" and that they contain "A blend of plant-based ingredients." # Visual style The ad uses a clean and straightforward visual style with bright, contrasting colors (orange and pink) to grab attention. The products are centrally displayed against a simple background, emphasizing their packaging and key features. The overall production quality appears polished, with clear typography and graphic elements. # Hooks Headline: Flea & Tick Defense Trio # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the Zesty Paws Flea & Tick Defense Trio, aiming to immediately capture the audience's attention with the promise of comprehensive flea and tick protection. The brand is presenting its full offering. - Next, the ad highlights three key features—veterinarian formulated, no harsh chemicals, and plant-derived ingredients—to build trust and showcase the product's safety and effectiveness. The brand is highlighting key benefits to encourage the consumer to purchase the product. - The ad then features the products in the trio, visually showcasing the spray, shampoo, and chewable supplements, to help the audience better understand the full product offering. The brand is providing a full product visualization. - The ad concludes with a 15% off discount code, creating a sense of urgency and incentivizing immediate purchase. The brand is pushing the audience to purchase the product.

# Ad summary This image ad promotes Zesty Paws Calming Diffuser for cats, highlighting its benefits in promoting calmness and reducing scratching and spraying. It features a 15% off discount with a code. # Brand positioning Zesty Paws is presented as a solution for pet owners seeking to alleviate stress and anxiety in their cats. The brand focuses on providing products that promote calmness and relaxation through innovative delivery methods like pheromone diffusers. They offer products that cater to pet behavioral needs, suggesting a dedication to pet wellness, rather than merely treating symptoms. Their product line, including calming diffusers, positions them as a provider of comprehensive solutions for pet anxiety, aligning with a lifestyle of responsible and proactive pet care. # Product The product is a Calming Diffuser designed for cats of all ages. It uses an optimal pheromone delivery system that promotes calmness and relaxation, while also helping to reduce scratching and spraying. The diffuser's scent is Orchid Mist. The ad directly addresses common pain points for cat owners, like destructive scratching and unwanted spraying, by offering a pheromone-based solution that is both effective and pleasantly scented. # Visual style The ad uses a clean, product-focused visual style with a flat lay arrangement. The background is split between orange and teal, creating a bright contrast. The product packaging and diffuser are center-aligned. The image is well-lit and professionally shot, with clear product visibility. The overall style appears modern and direct, aiming for easy scannability and clear communication of the product and offer. # Hooks Headline: Cat Calming Diffuser # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a headline stating the product's category: 'Cat Calming Diffuser'. This grabs the viewer's attention by clearly communicating the product's purpose and target audience from the brand's point of view. - Next, a bulleted list outlines the product's key benefits: promoting calmness and relaxation, helping reduce scratching and spraying, and optimal pheromone delivery. This informs the viewer about the product's key functions and advantages, presented from the brand's point of view. - The product is displayed alongside its packaging, providing a clear view of the diffuser and scent bottle. This aims to establish trust and credibility, showcasing what the viewer will receive upon purchase, from the brand's point of view. - Finally, the ad concludes with a promotional offer: '15% OFF with code: PETM15'. This incentivizes immediate purchase by providing a discount code, from the brand's point of view.