How Yape Advertises on Meta

# Ad summary This ad emphasizes the importance of voting in Peru and encourages citizens to access election information through the Yape app. # Brand positioning Yape, presented as an initiative by Banco de Crédito del Perú (BCP), positions itself as a tool for empowering Peruvians by providing valuable information about the elections within its app. The brand promotes civic engagement and aims to make a positive impact on Peruvian society by facilitating access to election-related information. The brand aligns with a sense of responsibility and community, working towards a better Peru. # Product Yape is presented as a mobile app by Banco de Crédito del Perú (BCP) that facilitates access to election information. The app offers a platform to inform oneself, decide, and vote. The app features include providing valuable information about the elections, working together for a Peru for all, and offering access to reliable election resources. The product addresses the need for accessible and reliable election information. # Visual style The ad has a natural, documentary-style aesthetic. The editing is smooth, with static shots and gentle transitions. The production quality appears mid-range, balancing a realistic feel with a polished presentation. The pacing is moderate, allowing viewers to absorb the message without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Infórmate, decide, vota. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a general message from Yape to all Peruvians. It sets the stage for the ad's focus on civic responsibility. - 00:03–00:05 00:03–00:05 The ad asserts that every vote counts towards a better Peru, emphasizing the importance of individual participation in the electoral process. The perspective is from Yape, advocating for civic duty. - 00:05–00:07 00:05–00:07 The ad highlights that voting leads to benefits for children, such as access to education. This is from Yape's perspective, emphasizing the positive outcomes of voting for the younger generation. - 00:07–00:10 00:07–00:10 The ad claims that voting allows people to work without fear, indicating a stable and secure environment. The perspective is from Yape, highlighting the protection and stability enabled by informed participation in elections. - 00:10–00:16 00:10–00:16 Yape commits to providing valuable election information within its app. This showcases the brand's active role in facilitating informed decision-making during elections. The perspective is from the brand, demonstrating its commitment to supporting civic engagement. - 00:16–00:19 00:16–00:19 The ad encourages viewers to inform themselves, decide, and vote, emphasizing the importance of each step in the electoral process. The perspective is from Yape, reinforcing the call to action for responsible civic participation.

# Ad summary The ad is for Yape, a service that helps with online shopping, providing a four step guide on how to pay with Yape online. # Brand positioning The brand being advertised is Yape. The ad showcases its integration with well-known online stores such as Pedidos Ya, Falabella, and Temu, positioning Yape as a convenient and modern payment solution for online shopping. The brand emphasizes simplicity and speed, providing a straightforward solution for online transactions. # Product Yape is presented as a mobile payment method that allows users to easily make online purchases. The ad outlines a simple four-step process: users select Yape as their payment method, enter their mobile number, access their Yape app to approve the purchase, and copy the approval code to complete the transaction. The product offers convenience by simplifying online payments, targeting users who want a quick and hassle-free way to pay at their favorite online stores. The ad highlights the ease of use and accessibility of Yape, appealing to users seeking a straightforward payment solution. # Visual style The ad features a clean, modern aesthetic with a purple background and vibrant animations. The editing includes smooth transitions and clear, easy-to-read text overlays. The production quality is polished, giving it a professional and trustworthy feel, designed to appeal to a tech-savvy audience looking for convenient payment solutions. The pacing is quick, with cuts timed to the upbeat music, enhancing the energetic and efficient vibe. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with vibrant animations and text promoting online payments through Yape at popular stores. - 00:02–00:14 Following the opening, the ad transitions into a step-by-step guide illustrating how to use Yape for online purchases, making the process feel straightforward and easy to grasp.

# Ad summary This CGI animated video promotes Yape, a Peruvian online payment app, by portraying a strawberry character, Fresalinda, who showcases her new outfit and accessories purchased online and paid for using Yape. The ad uses humor and a trendy nightclub setting to appeal to a younger, fashion-conscious audience, highlighting the convenience and speed of online payments with Yape. # Brand positioning Yape is presented as a modern and convenient solution for online payments in Peru. The brand positions itself as a facilitator of easy and quick transactions, catering to a lifestyle that values speed and convenience in online shopping. Yape aligns with a youthful, tech-savvy demographic that embraces digital payment solutions, pushing against traditional payment methods. The brand's positioning is functional, focusing on the simplicity and efficiency of its payment process, while also conveying a sense of modernity and trendiness. # Product Yape is a Peruvian online payment app that allows users to make quick and easy online transactions. The app enables users to pay for purchases at various online retailers like Falabella, SHEIN, and Temu. It is designed for individuals who frequently shop online and need a convenient and secure payment method. The app's key USP is its ability to approve purchases instantly, making online shopping seamless and hassle-free. The ad demonstrates the app's use in purchasing fashion items such as outfits and accessories, addressing the potential barrier of complicated or slow payment processes. Yape is presented as a solution that allows users to enjoy online shopping without delays or complications. # Visual style The ad has a polished CGI animation style, resembling a high-end commercial. The editing style involves quick cuts and smooth transitions to maintain a lively pace. The visual motifs include bright, saturated colors, a trendy nightclub setting, and anthropomorphic fruit characters dressed in fashionable clothing. The pacing is consistent, with cuts timed to the music's rhythm and voiceover lines to enhance the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action No esperes más y yapea online tus outfits al toque. (Don’t wait any longer and yapea your outfits online now.) # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with Fresalinda, a strawberry character, admiring herself in a mirror after purchasing a new outfit. - 00:03–00:11 The scene transitions to a nightclub where Fresalinda encounters a banana character who is surprised by her new look and implies that someone else must have bought it for her. - 00:11–00:19 Fresalinda retorts that she bought the outfit herself, revealing an iPhone screen showing she used Yape to make the purchases. - 00:19–00:21 The banana character expresses shock and dismay at her independence. - 00:21–00:35 Fresalinda is then shown confidently posing for paparazzi, displaying the Yape app on her phone, reinforcing her self-sufficiency and endorsement of the product. - 00:35–00:44 The ad concludes with Fresalinda directly addressing the audience, encouraging them to use Yape to pay for their online purchases quickly and easily.

# Ad summary An ad encouraging users to add Yape as a method of payment within the Cineplanet app. It shows a man excited to buy tickets through the app. # Brand positioning Cineplanet is presented as a destination for moviegoers. It promotes a sense of ease and modernity by integrating with Yape, suggesting it wants to be seen as innovative, customer-friendly, and in tune with current payment trends. This alignment positions the brand as forward-thinking, simplifying the movie-going experience, and meeting customers where they are in terms of payment preferences. # Product The ad promotes the integration of Yape, a mobile payment app, within the Cineplanet app to enable users to purchase tickets seamlessly. The integration addresses the potential purchase barrier of inconvenient payment methods and positions the combined service as a quick and easy solution for moviegoers. The USPs include convenience, speed, and efficiency. The ad shows this payment method on a smartphone screen and implies the user can use Yape to quickly buy tickets. # Visual style The ad has a playful and modern visual style with a bright color palette. The composition is dynamic, with floating elements creating a sense of movement. The image is well-lit and has a clean, polished look, suggesting a high production quality. The typography is bold and clear, contributing to the overall energetic and attention-grabbing aesthetic. # Hooks Headline: AFILIA YAPE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by announcing, “AFILIA YAPE COMO MÉTODO DE PAGO EN LA APP DE Cineplanet,” conveying to the audience that Yape can now be used as a payment method within the Cineplanet app. This introduction sets the stage for the main message of the ad, aiming to inform the audience about this new integration from the brand’s perspective. - The ad features a man looking excited, holding a smartphone with the Cineplanet app open on the screen, implying he is happy to be able to purchase his tickets through this new payment method. From the customer's point of view, this imagery aims to create a sense of excitement and satisfaction about the convenience of using Yape for Cineplanet purchases. - Finally, the ad includes the tagline “✔ Y compra tus entradas al toque,” accompanied by the Yape logo, reinforcing the speed and ease of using Yape for Cineplanet ticket purchases. From the brand’s perspective, this message is intended to be a clear and concise call to action, encouraging users to adopt this payment method for a seamless transaction experience.

# Ad summary This image ad in Spanish encourages users to use Yape to participate in a sweepstakes for a chance to win prizes, including a refrigerator, electric grill, Samsung TV, or gift card. It prominently features the logos of Yape and Marathon. # Brand positioning Yape is presented as a convenient digital payment method that enhances users' lifestyles by enabling them to participate in sweepstakes and win prizes. It is shown alongside Marathon, implying a partnership that offers added value to customers. The brand is positioned as a modern, tech-savvy solution that rewards its users, contrasting with more traditional payment methods. The brand aims to occupy a space in the consumer's mind as a tool for easy transactions with a chance for exciting rewards. # Product The image ad promotes participation in a sweepstakes via the Yape digital payment platform when spending S/199 or more at Marathon. The sweepstakes features an assortment of prizes. The specific products included are: a small stainless steel refrigerator with a black handle, a black electric grill, a Samsung TV, and a gift card with a value of S/1000. The products are meant to incentivize the use of Yape for purchases made at Marathon, highlighting the chance to win high-value items. # Visual style The ad features a polished, promotional design with a focus on product presentation and clear messaging. It uses a vibrant purple gradient background, common in digital marketing visuals. The image treatment includes background removal, drop shadows, and color blocks to highlight the prizes. The typography is bold and attention-grabbing, and integrates seamlessly with the product images. The visual style contrasts with platform-native content, aiming to stand out in the feed with a high-design look. # Hooks Headline: YAPEA DESDE S/199 EN marathon # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Escanea el P.O.S. desde tu app # Point of view - [object Object] # Storyline - The ad opens with an invitation to "VIVE EL MUNDIAL" (live the world cup) and a callout of "¡SORTEAZO PARA TI!" (huge sweepstakes for you!), intended to capture attention and convey excitement for a sweepstakes event around the world cup. The source is the brand, Yape, creating an association between the brand and a global event. - The image announces that users can enter the sweepstakes by spending S/199 or more using Yape at Marathon, clarifying the entry conditions and promoting a clear call to action. The source is the brand, providing transactional information to encourage participation. - The image displays the various prizes available in the sweepstakes, including a Frigobar, TVs 65", Giftcard S/1000, and Parrillas eléctricas (electric grills), showcasing the high value and wide appeal of the prizes. The brand is highlighting the potential rewards of using its service. - The image ends with a call to action to "Escanea el P.O.S. desde tu app" (scan the P.O.S. from your app), urging users to take immediate action. The brand reinforces its intention for the audience to use the Yape app for the opportunity to win prizes.

# Ad summary This mobile commerce ad showcases the Yape payment app, highlighting its feature to pay in installments for various items like technology, appliances, and protein supplements. The ad emphasizes convenience and flexibility, encouraging users to buy now and pay later using Yape. # Brand positioning Yape is presented as a convenient and flexible mobile payment solution that aims to simplify transactions. The brand is positioned as a modern financial tool that adapts to the user's needs by offering installment payment options. It aligns with a lifestyle of convenience and accessibility, pushing against traditional payment methods. Yape's brand positioning is both functional (offering easy and quick payments) and emotional (providing users with financial flexibility and peace of mind). # Product Yape is a mobile payment app that allows users to make purchases and payments directly from their smartphones. The app offers the feature to pay in installments, enabling users to finance their purchases over time. The product is for anyone seeking a flexible payment solution for various types of products, including technology, appliances, and protein supplements. The app is user-friendly and addresses the purchase barrier of immediate full payment by offering a 'buy now, pay later' option. The ad tells the viewer that Yape provides a convenient way to acquire desired products without the immediate financial burden, making it worth trying or buying. # Visual style The ad has a polished, commercial aesthetic with bright colors and clean graphics. The editing style is quick, with fast cuts between product categories and text overlays. The production quality is high-end, which supports the intended tone of a modern and reliable payment solution. Visual motifs include the recurring use of a purple background with animated teal stars and products displayed on a purple platform. The pacing is fast, approximately 15 cuts per minute. The text and product actions are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action COMPRA HOY Y PAGA DESPUÉS (Buy today and pay later) # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by posing the question "¿Compra pendiente?" (Pending purchase?) to immediately engage viewers who have items they want to buy. - 00:01–00:03 The ad transitions to display the option to pay in installments "PÁGALA EN CUOTAS EN YAPE TIENDA" (Pay in installments in Yape Store), emphasizing the flexibility and ease of using the app. - 00:03–00:04 The ad shows a screen within the app where the user can select the installment payment option. - 00:05–00:07 The ad then presents various product categories available for purchase through Yape, starting with "TODO EN TECNOLOGÍA" (Everything in Technology), showcasing smartphones. - 00:07–00:08 The ad transitions to the next category: "ELECTRODOMÉSTICOS" (Home Appliances), showing an air fryer. - 00:08–00:10 Next, the ad displays "PROTEÍNAS Y MÁS" (Proteins and More), featuring a container of whey protein. - 00:10–00:12 The ad concludes with the call to action "COMPRA HOY Y PAGA DESPUÉS" (Buy today and pay later), reinforcing the value proposition of the app.

# Ad summary The ad promotes Yape as a payment method for online purchases, featuring recognizable brand logos for PedidosYa, Falabella, and TEMU. # Brand positioning Yape is presented as a modern and convenient mobile payment solution. The brand positions itself as a facilitator for online transactions, enabling users to seamlessly pay at their favorite stores. The ad highlights simplicity and accessibility, aiming to occupy the space of an easy-to-use digital wallet in the consumer's mind. Yape aligns with a lifestyle of convenience and ease, fitting into the trend of quick and efficient digital financial solutions. # Product Yape is a mobile payment app that allows users to make online transactions. It's designed for customers who want a quick and easy way to pay for purchases at various online retailers. The ad emphasizes Yape's availability at popular online stores like PedidosYa, Falabella, and TEMU, making it clear that the app is suitable for a range of shopping needs. The key benefit highlighted is the convenience of using Yape to pay at these merchants, suggesting that it simplifies the online shopping experience. # Visual style The ad has a clean and modern visual style, using bright, contrasting colors and recognizable brand logos to grab attention. The design is simple and straightforward, focusing on clear communication and easy readability. The layout is vertically oriented, mimicking a mobile screen format, and uses rounded shapes to give a friendly and approachable feel. # Hooks Headline: ¡YAPEA ONLINE AL TOQUE! # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message “¡YAPEA ONLINE AL TOQUE!” which emphasizes that the brand’s payment service can be used online right away. The brand is the one delivering this message, setting the stage for the rest of the ad. - Next, the ad shows the logos of three popular online merchants: PedidosYa, Falabella, and TEMU. From the brand's perspective, this inclusion serves to illustrate the range of retailers where Yape can be used as a payment option. - The ad concludes with the message “EN TUS COMERCIOS FAVORITOS” which emphasizes that Yape can be used at the user’s favorite stores. The brand is communicating that they are available for a range of different uses.

# Ad summary This image ad promotes Yape, a mobile payment service, in partnership with Temu, an online marketplace. It features a woman happily shopping online on Temu, highlighting the ease and security of using Yape for transactions. # Brand positioning Yape is presented as a convenient and secure mobile payment solution, specifically tailored for the Peruvian market. The brand aligns with a modern, tech-savvy lifestyle, promoting ease of use and reliability for online transactions. The brand pushes against traditional banking complexities by offering a simplified digital payment experience, as implied by the copy's focus on speed and security. Yape’s positioning is both functional (easy mobile payments) and emotional (peace of mind through secure transactions). # Product The ad promotes the use of Yape, a mobile payment service, for online purchases on Temu. Yape facilitates quick and secure transactions directly from a smartphone, allowing users to easily pay for their online shopping. The ad suggests that Yape simplifies the online shopping experience by removing payment friction. The product is intended for users of Temu and other online platforms who seek a fast and secure way to make payments. The ad highlights the convenience of using Yape for a secure online shopping experience. # Visual style The ad has a clean, modern visual style with bright, natural lighting. The production quality appears to be high, with a focus on showcasing a relatable, everyday scenario. The image treatment includes soft color grading and background blurring to emphasize the subject. The overall style aims to be approachable and trustworthy, fitting for in-feed social media content. # Hooks Headline: ¿Carrito lleno? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a woman shopping online at home. The message is that consumers can make purchases online from the comfort of their home. This is shown from the customer's perspective. - The next section highlights the question '¿Carrito lleno?' to suggest a common pain point of having a shopping cart ready, but needing a quick payment option. The message is a prompt for people who are familiar with the situation. The perspective is from the brand. - The final section shows the offer to 'HAZ TU PEDIDO DE TEMU YAPEANDO ONLINE RÁPIDO Y SEGURO'. The intention is to highlight the key offering to the target audience by using the service for a secure shopping experience. The perspective is from the brand.

# Ad summary This image ad promotes Yape, a digital credit service designed to enable users to make purchases when they need them most. The ad emphasizes the convenience and accessibility of Yape's credit service. # Brand positioning Yape is presented as a convenient and accessible digital credit service. The brand aims to occupy the space of a reliable financial solution for immediate purchasing needs. The brand aligns with values of convenience, accessibility, and financial empowerment, particularly for users who need quick access to credit. It offers a modern, tech-driven alternative to traditional credit services, positioning itself as a user-friendly option for managing finances on the go. The brand focuses on functional benefits, providing a seamless experience for users to obtain credit and make purchases. # Product The featured product is Yape's credit service, a digital credit line accessible through the Yape mobile application. This service enables users to make purchases when they need them, addressing immediate financial needs. Key features include the ability to apply for and manage credit directly from a smartphone, providing a convenient way to access funds for purchases. The product is designed for individuals who need immediate purchasing power and seeks to address the purchase barrier of lacking funds at the moment of need. The ad highlights the ease of obtaining credit through Yape, positioning it as a practical solution for managing unexpected or urgent expenses. # Visual style The ad features a clean and modern visual style. It incorporates a combination of a real-life setting with digital overlays to highlight the product's integration within the user's daily routine. The use of vibrant colors and clear typography enhances scannability, making it easy to capture the viewer's attention in a fast-paced feed. # Hooks Headline: PARA ESAS COMPRAS QUE NO PUEDEN ESPERAR # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Solicita tu crédito hoy # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline emphasizing that Yape provides credit 'for those purchases that can't wait,' presented from the brand's perspective. This grabs attention by highlighting the immediacy and convenience of Yape's credit service. - The storyline then shows a woman holding a smartphone displaying the Yape app while standing in a store with a shopping basket in the other arm. This is from the customer's perspective, demonstrating the ease of accessing credit while shopping. - The ad displays a graphic of the 'Créditos' feature icon from the Yape app. This is from the brand’s perspective to emphasize its integration within the app and the ease of accessing the feature. - Finally, the ad includes a call-to-action button, inviting the customer to 'Solicita tu crédito hoy'. This is from the brand's perspective, encouraging immediate application and use of the service.

# Ad summary The ad promotes Yape's pre-approved credit. It uses an animated phone character holding money, next to an hourglass, and emphasizes applying now. # Brand positioning Yape, represented by its logo and the illustrated style of the ad, positions itself as a modern and accessible financial service. It aims to occupy the space of simplified mobile banking solutions, targeting a younger, tech-savvy demographic. It's tone is friendly and approachable, promoting the ease and convenience of their financial service. # Product The ad promotes Yape's pre-approved credit, suggesting that users can quickly access funds through the mobile app. The pre-approved aspect addresses the common barrier of lengthy application processes, highlighting a simplified and faster way to obtain credit. It is implied that this credit is readily available for users who qualify. The ad encourages immediate action, suggesting quick access to funds without delays. # Visual style The ad has a clean, bold, and cartoonish style with bright colors and simple shapes. The color gradient background, combined with the bright pink and red, gives the ad a modern and playful feel. The illustrated elements and rounded shapes make the ad more approachable and less intimidating. The cartoon-like visuals and bold text create a clear and attention-grabbing image. # Hooks Headline: NO ESPERES MÁS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action ¡Solicítalo ahora! # Point of view - [object Object] # Storyline - The ad opens by urgently telling the viewer "NO ESPERES MÁS" (don't wait any longer), immediately grabbing the viewer's attention and creating a sense of urgency. The brand is telling the viewer to act now and not delay in using their service. - A visual of an animated phone character holding cash and standing next to an hourglass supports the message that time is of the essence and money is available. The brand is emphasizing to the viewer that they want to help give them money. - The call to action "¡Solicítalo ahora!" (apply now!) prompts the viewer to take immediate action. The brand is directly telling the viewer to apply for the credit.

# Ad summary The image promotes the Yape brand, highlighting its online payment acceptance at various popular retailers such as PedidosYa, Falabella, and Temu. # Brand positioning Yape is presented as a modern and convenient mobile payment solution in Peru, aiming to simplify financial transactions for its users. The brand is positioning itself as an easy-to-use alternative to traditional payment methods. By associating with popular online retailers like PedidosYa, Falabella, and Temu, Yape aligns itself with the digital lifestyle and convenience that customers seek. The brand pushes against the traditional norm of physical payments, promoting accessibility and quick transactions via mobile phones. # Product Yape is presented as a mobile payment application that facilitates online transactions. It allows users to make purchases at various retailers. The product is designed for Yaperos BCP and Yape users with a DNI (national identity document). Its main selling point, as advertised, is its accessibility for online payments. The product addresses the barrier of inconvenient payment processes by providing a quick and straightforward mobile payment solution. # Visual style The ad has a clean and modern visual style. It features a limited color palette and simple graphics. The logos of partner brands are clearly displayed, and the overall design is uncluttered and easy to read. # Hooks Headline: ¡YAPEA ONLINE AL TOQUE! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that Yapea is available for online use, creating a sense of excitement and modernity. The brand is telling the audience to recognize Yape as a mobile payment solution for a digital lifestyle. - The ad showcases a selection of popular online retailers that accept Yape as a payment method. The brand is highlighting accessibility and convenience with brands that already hold value for the customer. - The ad concludes by reminding the audience of the accessibility of this payment method for Yape users, emphasizing its compatibility with Yape BCP users with a DNI. The brand is telling the audience about the inclusivity and convenience of the product.

# Ad summary The ad promotes Yape, a digital app that allows users to access credit of up to S/500. The image features a smiling man holding up his phone to show the Yape app interface and the available credit. The ad encourages users to access this credit from the app's home screen. # Brand positioning Yape is presented as a modern and accessible financial app designed for everyday users. The brand emphasizes ease of use and quick access to financial resources, particularly credit, making it a convenient solution for immediate needs. The app's positioning focuses on providing instant financial assistance, demonstrated by the tagline "¡SOLICITA HASTA S/500 PARA TI, HOY!" (REQUEST UP TO S/500 FOR YOU, TODAY!), highlighting its commitment to solving immediate financial challenges for its users. This brand pushes against the traditional banking norms by offering a simple, mobile-first approach to accessing credit, aiming for a functional and immediate solution for its customer base. # Product The product featured in the ad is Yape's credit service, allowing users to access up to S/500. The service is designed for Yape app users who need quick financial assistance. The ad highlights the ease of accessing this credit directly from the app's home screen, emphasizing its convenience and accessibility. The app interface shows details like "Felicidades! Ya tienes tu crédito S/ 500" (Congratulations! You have your S/500 credit), indicating immediate approval and availability. The service addresses the barrier of immediate financial needs by offering a ready-to-use credit line within a user-friendly mobile app. # Visual style The ad features a clean and bright visual style. It uses a combination of a real-life setting and digital elements. The image quality is high, suggesting a professional studio shoot. The color scheme is dominated by purple and green, aligning with the Yape brand colors. The typography is bold and clear, designed for quick readability. The overall style aims to be approachable and modern, conveying convenience and ease of use. # Hooks Headline: ¡SOLICITA HASTA S/500 PARA TI, HOY! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a headline that immediately grabs attention by announcing users can request up to S/500 today. This message serves to draw in viewers who may be in immediate need of financial assistance, and the brand is telling the audience about its offer. - The image shows a smiling man holding up his smartphone displaying the Yape app, highlighting that he has credit available. The presentation is from the point of view of a satisfied user who is demonstrating how accessible the credit is through the app. - The ad includes a call-to-action that tells the audience to access this credit from the app's home screen. This prompt guides users on what to do next. The brand is directing the user towards immediate action.

# Ad summary This vertical video ad for Yape demonstrates how to affiliate the app as a method of payment within the Cineplanet app. The ad utilizes a series of screen recordings and numbers to walk the viewer through how to add Yape as a payment method. # Brand positioning Yape is presented as a convenient and modern digital payment solution that integrates easily with other services such as Cineplanet. The brand is positioned as a hassle-free way to make payments, streamlining the transaction process for users. With its easy integration and user-friendly approach, Yape aims to occupy the space of an everyday essential for quick and efficient payments, aligning with a lifestyle that values convenience and technology. # Product Yape is presented as a mobile payment application that enables users to make transactions directly from their smartphones. The ad demonstrates how Yape can be integrated as a payment method within the Cineplanet app for purchasing movie tickets. It is shown as a simple, step-by-step process involving entering a phone number and DNI (National Identity Document), confirming a validation code, and completing the payment. The app is designed for quick and easy use, targeting users who value convenience and efficiency in their payment processes. The ad conveys that using Yape eliminates the need for traditional payment methods, promising a more streamlined and automated payment experience, especially for repeat transactions. # Visual style The ad has a clean and modern aesthetic with a vibrant purple background. The editing style incorporates quick cuts and screen recordings to demonstrate the app functionality. The production quality is polished, with clear graphics and text overlays designed for easy readability on mobile devices. The visuals are tightly synchronized with the audio, creating a seamless and engaging viewing experience. The pacing is fast, reflecting the quick and efficient nature of the Yape payment system. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A man celebrates, holding movie tickets and popcorn, with text overlay promoting Yape as a payment method at Cineplanet. - 00:04–00:07 00:04–00:07: The ad transitions to a screen recording of a phone interface within the Cineplanet app. Number 1 appears over the screen recording to indicate it is the first step, and text overlay appears instructing the viewer to choose Yape in 'other payment methods' and add their number and DNI. - 00:08–00:12 00:08–00:12: Number 2 appears over the screen recording, as the ad instructs the viewer to enter Yape and accept the affiliation. - 00:12–00:16 00:12–00:16: Number 3 appears over the screen recording, as the ad instructs the viewer to confirm their validation code. - 00:16–00:21 00:16–00:21: Number 4 appears over the screen recording, as the ad instructs the viewer to return to Cineplanet, and the screen says, "listo!" - 00:22–00:27 00:22–00:27: Number 5 appears over a shot of an empty movie theater, and text overlay appears that says the viewer's next tickets can be paid automatically with Yape.

# Ad summary This ad promotes a Samsung Smart TV 65" QLED, highlighting a discount from S/1,959 to S/1,799. The ad features an image of a soccer game on the TV screen, emphasizing the visual quality and enjoyment of sports content. # Brand positioning This ad is promoting Samsung's Smart TV. The brand is positioning itself as a provider of high-quality entertainment technology, particularly for enjoying sports and other visually rich content. Samsung positions itself within the competitive TV market as a modern electronics company, offering advanced display technology for an immersive viewing experience. # Product The advertised product is a Samsung Smart TV 65" QLED, featuring advanced display technology. The ad emphasizes the TV's suitability for watching sports, suggesting high visual quality. The displayed price is S/1,799, a discount from the original price of S/1,959. The TV is for anyone who values high picture quality for watching sports. # Visual style The ad features a clean and modern design, utilizing a purple color scheme. The image of the TV screen displaying a soccer game enhances the visual appeal, indicating a high-quality viewing experience. The layout is simple, focusing on the product and discount information. # Hooks Headline: DESCUEN TAZ%S # Benefits - [object Object] # Features - [object Object] # Call to action Compra dentro de la sección Tienda # Point of view - [object Object] # Storyline - The ad starts with a headline promoting discounted prices, aiming to grab attention with an attractive offer. The brand is conveying this message to the audience. - Next, the ad displays the product, a Samsung Smart TV, emphasizing its screen size and QLED technology to showcase its technical capabilities. This is meant to position the TV as a desirable product for the customer. - The TV screen shows a soccer match, aiming to demonstrate the immersive viewing experience and targeting sports fans. The brand is appealing to customer interests to promote the product's suitability for sports entertainment. - Finally, the ad provides a call to action to purchase within the store section, directing viewers on how to take advantage of the advertised offer. The brand wants the customer to purchase.

# Ad summary This single image ad features a Wahl hair and beard trimmer set available for purchase in the Tienda section of a Peruvian retailer. The ad highlights a sale price of S/ 59 (down from S/ 62.90) and advertises that payments can be made using various credit and debit cards. # Brand positioning Wahl is positioned as a provider of reliable, at-home grooming solutions. The company focuses on practicality and convenience, offering tools that enable customers to easily manage their personal grooming needs from home. By showcasing the trimmer set with multiple attachments, Wahl emphasizes versatility and value, suggesting that their products provide a comprehensive solution for hair and beard grooming. The brand aims to occupy a space in the consumer's mind as a trusted and accessible brand for self-care and grooming. # Product The product featured is a Wahl hair and beard trimmer set. It includes a corded hair clipper with a black body and silver accent, as well as a smaller, battery-operated detail trimmer with a silver body and black accents. The set comes with 18 pieces, including various clipper guards, a cleaning brush, oil, and scissors, providing a comprehensive grooming solution. The ad directly addresses the need for convenient and versatile grooming tools that allow users to maintain their hair and beard at home. The key USP is the all-in-one aspect of the kit. The ad provides a clear reason to try or buy the product by showcasing its utility and value, emphasizing the number of attachments and the reduced price. # Visual style The ad uses a clean and straightforward visual style with a focus on the product and its features. It has a studio-shot quality with diffused lighting and consistent color theming. The flatlay arrangement of the accessories adds a sense of completeness and value. The typography is simple and legible, ensuring scannability in the feed. Overall, the visual aesthetic is designed to be eye-catching and informative, promoting the product's benefits and value. # Hooks Headline: DESCUEN TAZOS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Compra dentro de la sección Tienda # Point of view - [object Object] # Storyline - The ad opens with a visual announcement of "DESCUEN TAZOS", which introduces the ad's main topic and grabs the viewer's attention to signal savings. This message is conveyed from the brand's perspective to highlight an active promotion and invite the viewer to take advantage of special pricing. - The ad then highlights the product's features and components: "Cortadora de cabello y afeitador 18 piezas", which informs the viewer of the utility and value they can expect with this grooming kit. The brand is delivering this information to draw the viewer in by emphasizing the product's features. - The ad displays payment options through credit cards with logos to build credibility and trust by assuring the customer of transaction convenience. This is conveyed from the brand's perspective to address any payment concerns and encourage the customer to take a step closer to the final sale. - Finally, the ad promotes immediate action with "Compra dentro de la sección Tienda", a call to action that prompts the viewer to buy within the store section. This is presented by the brand, aiming to encourage instant purchase and drive sales.

# Ad summary This image ad promotes Yape's partnership with Triathlon Sport, advertising the chance to win prizes by paying with Yape from S/199. The ad features several prizes available in the sweepstakes including a mini fridge, 65" TV, an electric grill and a gift card. The ad encourages users to scan the P.O.S. with their Yape app for a chance to win, emphasizing that there will be eight weekly winners. # Brand positioning The Yape brand is presented as a modern and accessible digital payment solution aimed at simplifying financial transactions for its users. As implied through the partnership with Triathlon Sport, Yape is trying to position itself as an accessible payment method that also provides special value to its customers. The brand aligns with a lifestyle of convenience and tech-savviness, appealing to users who appreciate streamlined digital tools in their daily lives. It pushes against traditional banking norms by offering a more user-friendly and immediate payment experience. Its positioning is functional, emphasizing ease of use and practical benefits, but also incorporates elements of reward and excitement through promotions like sweepstakes. It seeks to make financial interactions more engaging and beneficial for its user base. # Product Yape is a digital payment solution designed to facilitate easy and fast transactions through a mobile app. Users can make payments by scanning the P.O.S. with their Yape app for a chance to win prizes. The ad mentions a sweepstakes that allows users to win a mini fridge, a 65" TV, an electric grill, and a gift card worth S/1000. The advertisement addresses the common desire for convenience and incentives, enticing users to engage with the app by offering a chance to win attractive prizes. Yape stands out by not only offering a payment solution but also rewarding its users with potential prizes, making it more appealing than standard payment platforms. The Yape mobile app is promoted for ease of use and potential rewards when scanning the P.O.S. # Visual style The ad has a colorful and vibrant visual style, combining digital graphics with product imagery. The production quality appears polished, using clean product shots and simple backgrounds. The ad uses large, bold typography to grab attention and convey key information quickly. The layout is designed for scannability with a clear hierarchy of information. # Hooks Headline: ¡SORTEAZO PARA TI! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Escanea el P.O.S. desde tu app # Point of view - [object Object] # Storyline - The ad starts with a visual theme celebrating the World Cup, immediately drawing attention and creating a festive atmosphere. The Brand is setting the stage with a culturally relevant tie-in to appeal to a broad audience and increase engagement through association with a popular event to generate excitement for the sweepstakes and increase user participation in the promotion. - Next, the ad highlights the main promotional offer: the chance to participate in a sweepstakes by using Yape for purchases starting from S/199 at Triathlon Sport. The Brand aims to clearly convey the core incentive of the advertisement, providing potential customers with a reason to choose Yape for their transactions. This is to encourage users to use the app and increase the use of Yape's payment services. - The advertisement showcases the available prizes, which include a mini fridge, a 65" TV, an electric grill, and a S/1000 gift card, creating a sense of aspiration and desire. The Brand is trying to display the value and appeal of the sweepstakes to generate excitement and motivate users to engage with the promotion, thus driving app usage and potential new customers. - Lastly, the ad emphasizes the chance to be one of eight weekly winners and instructs users to scan the P.O.S. through the app, providing a clear call to action and sense of urgency. The Brand wants to reinforce the immediate opportunity and ease of participation, prompting users to take action quickly. This aims to increase app usage and engagement with the promotion while making it easy for the audience to understand how to participate.

# Ad summary The ad promotes the Wahl Tricombo, a hair, beard, and nose trimmer set, highlighting a special offer and purchase options. # Brand positioning Wahl is positioned as a provider of grooming solutions, specifically offering multi-functional grooming tools for hair, beard, and nose. The brand emphasizes convenience by combining multiple tools into one product, targeting customers who value efficiency and comprehensive grooming. It is presented as a practical and functional brand, focusing on delivering a complete grooming solution with the Tricombo set. # Product The product is the Wahl Tricombo, a set that includes a hair trimmer, a beard trimmer, and a nose trimmer. The ad specifies that the set includes 21 pieces. It is presented as a convenient grooming solution with explicitly stated product details as a 3-in-1 set that caters to all grooming needs. The USPs are its multi-functionality and the inclusion of multiple pieces, addressing the need for a comprehensive grooming kit. # Visual style The ad features a clean, product-focused presentation with a brightly colored background. The product is well-lit and clearly visible. The visual style is designed to be eye-catching and informative, drawing attention to the product's features and value. # Hooks Headline: DESCUEN TAZOOS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compra dentro de la sección Tienda # Point of view - [object Object] # Storyline - The ad presents the Wahl Tricombo set as a grooming solution. The brand introduces the set as a comprehensive grooming package. - The ad showcases the three grooming tools included in the Tricombo set. The brand highlights the multi-functionality and comprehensive nature of the product. - The ad offers a discount for the grooming set. The brand aims to incentivize immediate purchase. - The ad includes a call to action to purchase the product in the Tienda section. The brand encourages viewers to explore the purchase options.

# Ad summary This ad demonstrates how to shop on Temu and pay using the Yape payment app. # Brand positioning Yape is presented as a convenient and secure mobile payment solution primarily used in Peru. It aims to occupy the space of a fast and reliable digital wallet, streamlining transactions for its users. The brand aligns with the values of simplicity and ease of use, promoting a hassle-free digital payment experience. By integrating with popular platforms like Temu, Yape pushes against traditional payment methods and offers a modern alternative for online shopping, prioritizing functional and emotional value through its user-friendly interface and secure payment process. # Product The featured product is Yape, a mobile payment app that allows users to make online purchases quickly and securely. The ad highlights Yape's integration with Temu, demonstrating how users can select Yape as their payment method during checkout. The process involves entering a validation code to affiliate Yape with Temu, ensuring secure transactions. Key features include ease of use, integration with e-commerce platforms, and secure validation to prevent fraud. The ad targets users seeking a hassle-free and secure online payment solution, especially those already using Temu. It aims to remove purchase barriers by showcasing how simple it is to affiliate and use Yape, making online shopping more convenient and less time-consuming. The ad encourages users to try Yape for a seamless payment experience. # Visual style The ad has a polished and clean aesthetic, using bright colors and clear visuals. The editing style involves quick cuts to emphasize the steps in the payment process. The production quality is high, resembling a professional commercial with a focus on clarity and ease of understanding. The pacing is fast, with cuts every few seconds to keep the viewer engaged and informed. The audio and visual elements are synchronized, with text overlays timed to match the on-screen actions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A woman smiles and holds up her phone, showing the Yape app interface. The message is that Yape is accessible and easy to use. The perspective is from the viewer, who is being introduced to the app through a friendly visual. The tone is cheerful and inviting. - 00:04–00:16 00:04–00:16: A screen recording shows the process of selecting Yape as a payment method on Temu. The intention is to show how Yape integrates with Temu for easy payments. The perspective is from the user's point of view, demonstrating the steps on a mobile interface. The tone is informative and practical. - 00:16–00:24 00:16–00:24: The screen recording continues, showing the process of affiliating Yape with Temu by entering a validation code. The intention is to assure users of a secure payment process. The perspective remains from the user's point of view, highlighting the safety measures. The tone is reassuring and instructional. - 00:24–00:27 00:24–00:27: The Yape logo is displayed. The intention is to reinforce brand recognition. The perspective shifts to a brand-focused message, emphasizing the brand's identity. The tone is conclusive and confident.

# Ad summary This ad promotes Rappi and Yape, advertising a 50% discount for first-time purchases made using the Yape payment method with the coupon code HOLAYAPE26. # Brand positioning Rappi is presented as a modern and convenient delivery service that allows users to order food and other products quickly and easily. The collaboration with Yape, a mobile payment solution, positions Rappi as an accessible and user-friendly platform that embraces digital payment methods. This partnership and promotion cater to a tech-savvy audience looking for savings and ease of use in their online transactions, implying that Rappi stays current with digital trends and payment preferences. # Product The ad promotes Rappi's delivery services in conjunction with a special offer when using the Yape payment method. The key features of this promotion are a 50% discount on the first purchase when using the code HOLAYAPE26. The visual elements, such as the burger, fries, and soda, highlight the food delivery aspect of the service. The partnership with Yape and the discount offer aim to lower the barrier to entry for new users, encouraging them to try Rappi's services by making their first experience more affordable. # Visual style The ad has a bright and inviting visual style, combining natural lighting with a clean, minimalist aesthetic. The use of a lifestyle shot featuring a smiling person eating a burger creates a relatable and positive tone. The color palette is vibrant, with a mix of purple, red, and gold tones that draw the eye. The overall production quality appears professional, suggesting a well-executed marketing campaign aimed at attracting a broad audience. # Hooks Headline: 50% DSCTO. YAPEANDO TU PRIMERA COMPRA EN Rappi # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a 50% discount for first-time purchases on Rappi made through Yape, immediately grabbing attention with the value proposition. The brand is making the offer prominent to entice new users to try their service. - It highlights the availability of a coupon, HOLAYAPE26, streamlining the user's purchase process. The brand is providing clear instructions for how to redeem the offer, making it easy for the audience to take advantage of the discount. - The ad displays food items, such as a burger and fries, alongside the Rappi packaging, visually reinforcing the service's core offering. The brand is showcasing the types of products available through their delivery service, appealing to hunger and convenience. - A smiling person holding a burger in a relaxed setting provides a personal touch and associates the product with positive feelings. The customer is demonstrating the satisfaction and enjoyment derived from using Rappi's service.

# Ad summary This ad promotes a protein whey product by UN, highlighting a special offer that includes a hand grip as a gift when purchasing. The creative is clean and focused on the product and its immediate benefits, targeting fitness enthusiasts and those looking to improve their protein intake. # Brand positioning The brand, UN, positions itself within the fitness and nutrition market by offering protein supplements. The brand message is simple and functional. It is implied that the brand focuses on enhancing physical performance through nutrition. The brand caters to customers who value functional products that aid muscle development, and it follows category norms by highlighting key ingredients and benefits of protein consumption. # Product The product featured is UN Proteína Whey Pro Cookies, a whey protein supplement with a cookies flavor, presented in a 1.1KG container. It is accompanied by a 'hand grip' as a bonus 'regalo', which is Spanish for gift, implying it assists in strength training. The product appears to be designed for individuals who engage in physical activities and seek to supplement their protein intake. The ad explicitly addresses the purchase barrier of cost by showing a discounted price of S/ 49.90, reduced from the regular price of S/ 110. # Visual style The ad has a clean, commercial aesthetic with a focus on product clarity and directness. The production quality appears to be studio-shot with carefully positioned lighting. The visual motif is a simple product presentation against a gradient background. The image treatment includes background removal and color grading to enhance the product’s visual appeal. The typography is large and bold. The visual style is designed for easy scannability in a fast-scrolling feed, likely aimed at quickly grabbing attention with the discount offer and product benefits. # Hooks Headline: DESCUEN TAZOS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Compra dentro de la sección Tienda # Point of view - [object Object] # Storyline - The ad opens with a discount offer branded as "DESCUEN TAZOS," grabbing attention with a promotional message. The brand tells this part of the story to highlight savings and immediate value. - Next, the ad showcases the UN Proteína Whey Pro Cookies product along with a free hand grip. This is the brand showing the product and its direct benefit to the user, emphasizing a combo for enhanced fitness routines. - The ad presents the promotional price and conditions. This is the brand explicitly laying out the financial incentive and terms of purchase. - The ad concludes with a call to action to purchase within the 'Tienda' section, alongside an icon that takes people directly to the store. This is the brand clearly directing the viewer to convert the demonstrated interest into a transaction.