How Wise Advertises on Meta

# Ad summary This image ad from Wise promotes using Wise's Vaquinha (group savings) feature to plan and save money with friends and family for group trips abroad. It shows a group of friends laughing and simulates the process of contributing to a group goal for a trip to the USA in 2026. # Brand positioning Wise is presented as a modern, global-minded financial platform that simplifies international money management. It is positioned for users who desire transparency and convenience in handling finances across borders. The brand emphasizes ease and collaboration by enabling users to plan, add money, and pay with friends and family globally. The brand aligns with values of global connectivity and shared experiences, appealing to a lifestyle of travel and shared financial goals. The brand seems to push against traditional banking by offering tools like Vaquinha, which allows group saving, aligning with functional benefits of performance and simplicity. # Product The product advertised is Wise's Vaquinha feature, which facilitates group savings for international travel. It works by allowing users to plan, contribute funds, and manage payments collaboratively with friends and family. The product is designed for people who want to travel in groups and need a simple way to handle shared expenses. A key feature is the ability to plan trips and track contributions towards a specific financial goal, as seen in the ad's example of saving for a trip to the USA in 2026. The ad addresses the common barrier of managing shared expenses when traveling with groups, offering a streamlined way to handle finances. The focus is on the practicality and ease of saving and managing money together for travel purposes. # Visual style The ad has a polished, studio-shot production quality, combining lifestyle imagery with clear UI elements to mimic an app interface. The visual motifs include circular profile images, badge-style annotations, and a clean layout. The image treatment involves bright, even lighting and natural color grading to enhance the lifestyle feel. The typography is large and bold, emphasizing key messages. The style is platform-native, aligning with typical in-feed visuals, aiming for easy scannability and stop power. # Hooks Headline: O JEITO CERTO DE PAGAR NAS FÉRIAS EM GRUPO PARA O EXTERIOR # Benefits - [object Object] # Features - [object Object] # Call to action Quem sabe vai de Wise # Point of view - [object Object] # Storyline - The ad begins by presenting the concept of the right way to pay for group vacations abroad. This message aims to capture the viewer's attention by immediately addressing a common pain point related to planning international trips with friends or family. The brand introduces the central theme of simplifying group travel finances. - The brand describes how Wise's Vaquinha feature enables users to plan, add money, and pay with friends and family globally. This message explains the platform's collaborative aspect, illustrating that Wise is a tool for facilitating shared financial activities across borders. The brand presents itself as a facilitator of easy, global money management. - The ad shows a simulated interface with friends contributing to a shared savings goal for a trip to the USA in 2026, aiming for a target of R$3.000. This section provides a visual demonstration of the platform's functionality, showing how users can actively engage with the tool. The brand creates a practical, real-world context for the feature, making it relatable to the audience. - The brand ends with the call to action phrase, "Quem sabe vai de Wise", encouraging viewers to associate Wise with successful travel plans. This promotes Wise as the go-to solution for realizing travel dreams.

# Ad summary This image ad for Wise promotes its Rende+ feature, encouraging users to make their money work for them while traveling abroad. The ad highlights the low IOF rate and the freedom to use your money normally. # Brand positioning Wise is presented as a modern financial solution that challenges traditional banking norms. The brand emphasizes ease of use and accessibility, particularly for international travelers and those dealing with multiple currencies. By focusing on low fees and the ability to 'make your money work for you', Wise positions itself as a smart, economical choice for managing finances abroad, appealing to users who want control and transparency in their financial dealings. # Product The advertised product is Wise's Rende+ feature, designed for users who hold foreign currencies, specifically U.S. dollars, in their Wise accounts. It allows users to earn daily returns on their balances while maintaining the freedom to use their money as usual. The ad points out that Rende+ involves a low IOF (tax on financial operations) rate of only 1.1% upon currency conversion, addressing a common barrier to investing or converting currency. This feature targets individuals looking for a way to generate income on their foreign currency holdings without sacrificing liquidity or incurring high fees. # Visual style The ad has a clean and modern aesthetic with a focus on clear messaging. The image uses a nighttime city backdrop to evoke a sense of international travel, while the bold text overlays create a sense of urgency. The overall production quality is polished, with attention to lighting and color grading. The layout is simple and easy to scan, making it suitable for in-feed placement. It subtly mimics platform-native styles with its text overlays, potentially increasing scannability. # Hooks Headline: NA PRÓXIMA VIAGEM PARA O EXTERIOR, NÃO SÓ GASTE O SEU DINHEIRO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the prompt to reconsider your spending habits while travelling abroad. The message intends to grab the attention of people who travel internationally and may be financially savvy, or are looking to improve their finances. The brand presents this problem from the customer's perspective, acknowledging a potential financial worry related to travelling. - The ad transitions to introduce the Rende+ feature. This pivots the story from the customer’s perspective to what the brand offers as a solution. This moment serves to provide a service to a common problem. - The ad features the slogan 'Quem sabe vai de Wise' (Those who know, go with Wise), reinforcing the brand’s position as a smart option for those in the know. This statement builds trust and brand credibility, implying that choosing Wise is the informed choice. The brand reinforces its own identity.

# Ad summary This ad for Wise shows an image of the New York City skyline at dusk, with text that suggests the viewer use the app to make money work for them while traveling abroad. # Brand positioning Wise is presented as an international money transfer platform that offers a seamless and cost-effective way to manage finances across borders. The brand promotes values of convenience, transparency, and financial empowerment, particularly for individuals who travel or conduct business internationally. Instead of merely spending money, Wise suggests making it work for you. They push against the traditional banking system by offering more favorable exchange rates and lower fees, positioning themselves as a modern, user-friendly alternative focused on simplicity and accessibility. # Product Wise offers a way to manage money internationally, specifically tailored for people who travel or work abroad. The featured product, "Rende+", is a feature that allows users to earn daily income on their dollars with a 1.1% IOF conversion rate. This feature aims to provide the user with the freedom to use their money as they normally would, while also generating additional income. The ad addresses the pain point of losing money on currency conversions and aims to provide a solution by offering a low conversion rate and the potential to earn daily income on your holding. # Visual style The ad uses a blend of aspirational travel imagery with a clean, modern interface. The production quality is high, with a professional-looking skyline photo and crisp text overlays. The layout is simple and easy to scan, with a clear hierarchy of information and a strong call to action. The font choices are modern and legible, and the overall color palette is consistent with the brand's identity, enhancing scannability in feed. The use of a recognizable location like NYC adds a touch of sophistication and appeal. # Hooks Headline: NA PRÓXIMA VIAGEM PARA O EXTERIOR, NÃO SÓ GASTE O SEU DINHEIRO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the observation that on your next trip abroad, you shouldn't just spend your money, which serves as a hook to grab the viewer's attention and challenge the conventional behavior of only spending while traveling; the ad speaks from the brand's perspective to introduce the core value proposition of the Rende+ feature. - The brand then introduces the feature Rende+, describing how it allows users to earn daily income on their dollars with a low conversion rate and freedom to use their money; the brand wants to educate the viewer about the product’s capabilities. - The brand suggests the viewer to make their money work by using Wise, presenting a clear call to action and highlighting the brand's name, encouraging viewers to consider Wise as the solution to optimize their spending and savings while abroad.

# Ad summary This image ad promotes Wise's group payment feature. The headline highlights that Wise is the right way to pay for group trips abroad, followed by a visual of three friends laughing together in an outdoor setting. The ad shows that Wise is the ideal platform to plan, add money and pay with friends globally. # Brand positioning Wise is presented as the modern way to handle money internationally with ease, focusing on transparency and convenience for a global lifestyle. The brand champions the idea of borderless money management, positioning itself against traditional banking fees and complexities. The brand aligns with values of simplicity, global connectivity, and financial empowerment, pushing against traditional banking norms by offering clear, upfront pricing and a user-friendly platform. Wise aims to occupy the space of a trustworthy, tech-savvy alternative to traditional banking, promising a seamless experience for users who need to send, spend, or receive money across borders, and should be used because of its clarity and ease. # Product The product being advertised is Wise's group payment feature, referred to as "Vaquinha da Wise." It enables users to plan, add money, and pay with friends and family globally. The product is intended for individuals or groups of people who travel abroad together and need a simple, transparent method of splitting costs. It addresses potential purchase barriers by showcasing the ease of planning and adding funds with friends. The ad aims to illustrate that Wise's group payment feature is a better, simpler, and more efficient alternative to traditional methods of handling group expenses while traveling. # Visual style The ad uses a clean and modern visual style with a focus on friendly user experience and seamless integration of UI elements. The image treatment includes soft lighting and natural color grading to evoke authenticity and warmth. The typography is bold and legible, designed for optimal scannability in a mobile feed. The overall style is platform-native, fitting seamlessly into social media feeds and utilizing familiar design patterns to enhance usability. # Hooks Headline: O JEITO CERTO DE PAGAR NAS FÉRIAS EM GRUPO PARA O EXTERIOR # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the claim that Wise offers the 'right way to pay' for group trips abroad, establishing the main theme and value proposition. The brand is making this claim to grab attention and highlight the core benefit of the service. - Next, the ad explains that with Wise you can plan, add money, and pay with friends and family globally, detailing the key steps and functionality of the product. The brand is conveying this in order to show the product’s ease of use and global reach. - The image transitions to a visual of friends contributing to a shared travel goal with their individual profiles displayed alongside the amount they added. The customer is experiencing this moment to show how easy it is to add funds. - The ad shares a mock trip to the USA, and the total value needed. The brand is conveying this information to show how the product can be applied to real-world scenarios, making the ad feel more relatable.

# Ad summary This ad promotes Wise as a cost-effective way to send money internationally by highlighting its low and transparent fees compared to traditional banks that may have hidden markups. # Brand positioning Wise is presented as a smart and transparent solution for international money transfers. The brand emphasizes low costs, contrasting themselves with traditional banks that may have hidden fees or markups. Wise aims to occupy the space of a modern, trustworthy financial service that prioritizes clarity and affordability for its customers. # Product The product being advertised is Wise's international money transfer service. It is positioned as a cost-effective alternative to traditional banks, with a focus on low and transparent fees. The ad shows Wise offering a single, low fee without markups, while some banks may have a markup exchange rate. The product is for anyone who needs to send money abroad and wants to avoid hidden fees and high costs. # Visual style The ad has a clean, minimalist aesthetic with simple graphics and clear text overlays. The color scheme is bright and contrasting. The editing is static, with no camera movement or transitions. The overall production quality is polished and professional, supporting the brand's message of clarity and trustworthiness. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad presents the benefits of using Wise for sending money abroad. - 00:01–00:05 It compares Wise to banks that may have hidden fees. This segment emphasizes the brand's value proposition by highlighting the savings and transparency offered to customers.

# Ad summary This comparison ad highlights the speed and efficiency of Wise for overseas transfers compared to traditional banks, using a visual metaphor of traffic flow. # Brand positioning Wise presents itself as a modern, efficient, and transparent alternative to traditional banks for international money transfers. The brand emphasizes speed, ease of use, and the elimination of traditional banking roadblocks. Wise is positioned for those who value efficiency and transparency in financial services, promoting a frustration-free experience compared to the slower, more cumbersome processes of traditional banks. This positioning appeals to a tech-savvy audience that prefers streamlined and modern solutions. # Product Wise offers a platform for overseas money transfers designed to be faster and more efficient than traditional banking systems. The service aims to eliminate common roadblocks and delays associated with international transfers, promising delivery in twenty seconds or less. Wise focuses on speed and convenience, positioning itself as a superior option for individuals and businesses needing quick international transactions. This directly addresses the pain point of slow transfer times often experienced with traditional banks, presenting Wise as a modern, streamlined solution. # Visual style The ad employs a split-screen comparison style to visually contrast the inefficiencies of traditional banks with the speed of Wise. The aerial view of highways serves as a visual metaphor for transfer speed: a congested highway representing slow transfers, and a clear highway representing fast transfers. The color scheme is simple, with a focus on green and white to convey clarity and efficiency. The badges with checkmarks and 'X' icons further reinforce the comparison. The production quality is clean and professional. # Hooks Headline: MOST BANKS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by presenting the problem: most banks take 3-5 days for overseas transfers, shown visually as a congested highway. This introduces the inefficiency and delay associated with traditional banking, told from the customer's point of view who experiences this delay. - The ad immediately contrasts this with Wise, showcasing the solution: overseas transfers arrive in just 20 seconds. This is visualized as a clear, uncongested road. This provides the brand's perspective by immediately contrasting the two approaches to illustrate the clear benefit that Wise offers in comparison. - Below the images, the ad repeats the issue and resolution in text, reinforcing the benefit of Wise. The brand is directly speaking to the audience, further underlining the speed and convenience of Wise while addressing the frustration of slow bank transfers. - At the very bottom, a disclaimer specifies that in Q3 2025, 74% of transfers were instant, defined as under 20 seconds, adding a layer of data to add credibility while also covering potential variances. This statement provides an external point of view, referencing aggregate data to demonstrate the general speed of the service, while also clarifying that individual transaction speeds may vary.

# Ad summary This ad for Wise uses an informational graphic to compare their low fees for sending money abroad versus the lower fees and exchange rate markups charged by traditional banks. The ad uses a side-by-side comparison to highlight the additional costs associated with using traditional banking services for international money transfers. # Brand positioning Wise is presented as a smart, transparent, and cost-effective alternative to traditional banks for international money transfers. The brand directly addresses the common frustration of hidden fees and markups associated with traditional banking services, positioning itself as a champion of fair and transparent pricing. By highlighting its low fees and lack of markups, Wise aims to occupy the space of a reliable and economical solution in the consumer's mind. The brand aligns with values of simplicity and financial empowerment, pushing against the opaqueness and potentially high costs often associated with traditional financial institutions. The brand positioning is both functional (low fees, no markups) and emotional (smart choice, transparent). # Product Wise is presented as a platform for sending money abroad with low fees and no markups. The ad highlights the platform's transparent pricing structure, contrasting it with the 'low fee' with some banks that also include an exchange rate markup. It aims to address the purchase barrier of hidden fees and complexities, emphasizing a straightforward, cost-effective alternative to traditional banking services for international money transfers. Wise aims to be worth trying or buying because of its transparent pricing structure. # Visual style The ad has a clean, minimalistic aesthetic with bold text and simple graphics. The editing style is static with instant transitions between screens. The production quality is polished and professional, which supports the intended tone of reliability and trustworthiness. The pacing is consistent and slow. There is no audio visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad introduces Wise and its claim of offering fees as low as they can go, always. - 00:01–00:05 It further explains Wise is the smart way to send money abroad and emphasizes potential savings of up to 70% on fees compared to banks.

# Ad summary This ad for Wise uses a mobile phone to demonstrate how easy it is to send money overseas. # Brand positioning Wise is presented as a solution for sending money internationally, positioning itself as a modern and efficient alternative to traditional banking systems. The brand emphasizes ease of use and accessibility. Wise aims to occupy a space in the consumer's mind as a fintech leader. Its branding, which is simple and tech-forward, aligns with a global and digital lifestyle. Wise challenges the norms of traditional banking by offering a transparent and streamlined international money transfer service, with the goal of saving customers time and money. # Product The product featured is Wise's international money transfer service, accessible via a mobile app. It works by allowing users to send money to recipients in different countries. The ad highlights the ease and successful completion of a transfer, showing a confirmation screen on a smartphone. It addresses purchase barriers by implying cost savings. The ad is telling the viewer that this product is worth trying because it simplifies the process of international money transfers and ensures successful transactions. # Visual style The ad uses a clean, modern design with a focus on functionality and ease of use. The production quality is polished and professional, with clear visuals. There is a background gradient from light to dark that adds depth. The typography is simple and legible. The visual style of the ad is designed to be easily scannable and attention-grabbing in a fast-moving feed. # Hooks Headline: 海外送金で 損していませんか? # Call to action ブログを読む # Point of view - [object Object] # Storyline - The ad opens with a question, "海外送金で損していませんか？", which translates to, "Are you losing money on international money transfers?" This is intended to capture the viewer's attention by identifying a common problem that international money senders face. The brand is establishing the problem. - The ad then shows a mobile phone displaying a Wise app interface with a message, "送金が完了しました", which translates to, "Money transfer complete." The brand demonstrates its product and highlights how easily it addresses the problem that was mentioned in the question. - Finally, the ad includes the line, "賢く送金するヒントをブログで公開中", which translates to, "Tips for sending money smartly are now available on our blog", and a button labeled, "ブログを読む", meaning, "Read blog". The brand is encouraging the viewer to visit the blog in order to learn more and find tips about how to smartly send money.

# Ad summary This image ad for Wise promotes their service for sending money abroad with low fees. It features two women celebrating a special day with sparklers, visually connecting the idea of sending money to loved ones for important life events. # Brand positioning Wise is presented as a modern, international money transfer service that prioritizes affordability and ease of use. The brand aims to occupy the space of a transparent and fair alternative to traditional banking or money transfer services. Its positioning is functional, focused on saving users money on fees when sending money internationally, and is implied to be reliable to send money for important moments. # Product Wise is an international money transfer service that allows users to send money across borders in different currencies with lower fees. The product caters to people who have friends, family, or business interests in other countries. The ad highlights the benefit of saving on fees, particularly when sending money for “moments that matter most.” It addresses the purchase barrier of high fees associated with traditional international money transfers, positioning Wise as a cost-effective solution. # Visual style The ad has a clean, modern aesthetic with a focus on bright colors and natural lighting. The production quality looks professional, but not overly staged, leaning into an authentic style. The typography is clean and legible, and the overall design is simple and easy to understand. This is a platform-native style ad. # Hooks Headline: Your money, where it needs to be, in the currency they need # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question asking the viewer to consider their money's location and currency needs, immediately drawing them in by focusing on their financial concerns. This part of the story is coming from the brand to position itself as a solution to the viewer's potential financial needs. - The scene shifts to an image of two friends celebrating with sparklers, illustrating the concept of loved ones being in different places. This is shown through the customer's eyes. - Text overlaid between the friends sharing the sparklers indicates it's for their special day. This part of the story, told from the brand's perspective, brings the idea of international money transfers for celebrations to mind. - The scene transitions to the value proposition that the product allows the viewer to save on fees when sending money abroad for the moments that matter most. This part of the story, told from the brand's perspective, reinforces its value proposition.

# Ad summary This image ad for Wise promotes its international money transfer services. It features a smiling woman and highlights the benefits of using Wise for sending money abroad, such as transparent fees and cost savings. # Brand positioning Wise is presented as a modern and transparent financial service that simplifies international money transfers. The brand emphasizes cost savings and convenience, positioning itself as an alternative to traditional banking systems. The ad promotes a sense of connection and care by highlighting the ability to send money to loved ones abroad without hidden fees, suggesting a focus on user empowerment and financial clarity. # Product The ad promotes Wise's international money transfer service, which allows users to send money to loved ones in other countries. The service is highlighted as having no hidden fees and enabling cost-effective transfers. The ad features a visual representation of sending $500 from Indonesia to the USA, emphasizing the ease and transparency of the process. The service is positioned for individuals who want to send money abroad to family or friends, addressing the common pain point of high fees and lack of transparency associated with traditional money transfer methods. # Visual style The ad has a clean and modern visual style with a focus on a real person to create a sense of authenticity. The color palette is dominated by green and white, aligning with the Wise brand colors. The image is well-lit and features a shallow depth of field, blurring the background to draw attention to the woman and the text elements. The overall aesthetic is approachable and trustworthy, aiming to convey the ease and reliability of the Wise service. # Hooks Headline: Untuk momen-momen yang paling bermakna # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "Untuk momen-momen yang paling bermakna," setting a sentimental tone and emphasizing the importance of meaningful moments. This is told from the brand's perspective, aiming to connect with the audience on an emotional level by highlighting the value of relationships and special occasions. - The ad highlights the benefits of using Wise, stating "Bebas biaya tersembunyi, transfer ke orang tercinta di luar negeri jadi hemat," which translates to "No hidden fees, transfer to loved ones abroad so save." This is told from the brand's perspective, emphasizing the transparency and cost-effectiveness of their service. - The ad shows a visual representation of sending $500 from Indonesia to the USA, reinforcing the ease and global reach of Wise's money transfer service. This is told from the brand's perspective, demonstrating the practical application of their service and building trust through transparency. - The ad concludes with the phrase "Selalu ingat kamu," which translates to "Always remember you," reinforcing the emotional connection and care associated with sending money to loved ones. This is told from the brand's perspective, aiming to leave a lasting impression of Wise as a caring and reliable service.

# Ad summary This ad uses a phone displaying the Wise app to advertise the savings available to their millions of users when using the app to send money abroad. # Brand positioning Wise is presented as a modern solution to traditional banking fees for international money transfers. The ad highlights its large user base, suggesting trustworthiness and widespread acceptance. Wise is positioning itself as an alternative that is both affordable and intelligent, emphasizing cost savings and user empowerment. The brand also appears to push against the norms of hidden banking fees, advocating for transparency and fairness. # Product The advertised product is the Wise app, a tool for international money transfers designed to bypass hidden bank fees. It enables users to send money abroad in a smart and cost-effective way. The app displays balances in multiple currencies, including Rupiah Indonesia (IDR) and US Dollars (USD), implying it caters to users who need to manage or transfer funds across different countries. The app's user interface allows users to add money, request payments, and view transaction history. The ad emphasizes the benefit of avoiding hidden fees from traditional banks, positioning Wise as a transparent and user-friendly alternative. # Visual style The ad features a clean and modern visual style with a focus on clarity and ease of understanding. The use of solid, contrasting colors (dark green background, light interface) creates a visually appealing and easily scannable design. The smartphone displaying the app interface is prominently featured, indicating a focus on functionality and user experience. The image is well-lit and professional, suggesting a high level of production quality. # Hooks Headline: JUTAAN ORANG, HEMAT MILIARAN # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that millions of people save billions by using Wise, immediately establishing the app's popularity and potential for cost savings. This part of the story is told from the brand's perspective, highlighting the scale of its impact. - The ad copy explains that Wise allows users to avoid hidden bank fees and transfer money internationally in a smart manner, directly addressing a common pain point of international money transfers. This is told from the brand's perspective, explaining the service's functional benefits. - A hand holds a smartphone displaying the Wise app interface, showing account balances in multiple currencies (IDR and USD) and options to add money, request payments, and view transactions, giving the viewer a glimpse into the app's features and user-friendly design. This is presented from the customer's perspective, showing a practical application of the app. - The ad concludes with the Wise logo, subtly reinforcing brand recognition and directing the viewer's attention to the company's name. This is the brand's way of marking its presence and reinforcing its value proposition.

# Ad summary This image ad for Wise promotes the Wise card as a way to avoid tourist fees when paying in other countries. The ad features a hand holding a Wise card in front of a blurred city street. # Brand positioning Wise is presented as a modern and transparent financial service that helps users avoid hidden fees and unfavorable exchange rates when using their money abroad. The brand positions itself as an alternative to traditional banking services, offering a straightforward and cost-effective solution for international transactions. The brand's tone is direct and informative, emphasizing the real exchange rate and the absence of hidden costs, appealing to travelers and international consumers who value transparency and fair pricing. # Product The product being advertised is the Wise card, a debit card that allows users to hold and spend multiple currencies. The card is designed for international use, providing access to the real exchange rate without hidden fees. The ad highlights the card's ability to save users money by avoiding tourist fees, positioning it as a smart choice for travelers and anyone making purchases in foreign currencies. The card is shown in a bright green color with the Wise logo, emphasizing its modern and user-friendly design. # Visual style The ad has a modern and clean visual style with a focus on the product. The use of a blurred background and a bright green card creates a sense of depth and draws attention to the Wise card. The typography is simple and legible, and the overall design is uncluttered and straightforward. The production quality appears to be high, with professional lighting and composition. # Hooks Headline: STOP MET BETALEN ALS EEN TOERIST # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by highlighting the problem of paying like a tourist, which implies incurring extra fees and unfavorable exchange rates. This is intended to grab the viewer's attention by addressing a common frustration when traveling. The brand is telling the story from the perspective of a traveler who wants to avoid unnecessary expenses. - Next, the ad introduces the Wise card as the solution, promising the real exchange rate without hidden costs every time you pay. This is intended to position the Wise card as a transparent and cost-effective alternative to traditional banking services. The brand is telling the story from the perspective of a financial service provider that prioritizes fairness and transparency. - Finally, the ad directs viewers to the Wise website for more information, reinforcing the brand's commitment to transparency and providing an opportunity for viewers to learn more about the product. The brand is telling the story from the perspective of a helpful resource that empowers users to make informed financial decisions.

# Ad summary This image ad for Wise highlights the cost savings of using Wise for international money transfers. It emphasizes the large number of users and the total savings achieved, positioning Wise as a smart alternative to traditional banks. # Brand positioning Wise is presented as a modern, intelligent alternative to traditional banks for international money transfers. The brand positions itself as a cost-effective and transparent solution, emphasizing the savings users can achieve by avoiding hidden bank fees. By highlighting the large number of users and the substantial total savings, Wise aims to establish trust and credibility, suggesting it is a popular and reliable choice for smart money management. # Product The ad promotes Wise as a service for international money transfers, designed to be a smart alternative to traditional banks. It emphasizes the absence of hidden fees, making it a transparent and cost-effective option for users. The product is for individuals who need to send money abroad and are looking for a more intelligent and economical solution. The ad highlights the total balance in Rupiah Indonesia (IDR) and a smaller amount in US dollars, suggesting the app supports multiple currencies. The ad addresses the pain point of hidden bank fees and positions Wise as a solution for those seeking clarity and savings in their international transactions. # Visual style The ad has a clean and modern visual style with a focus on the Wise app interface. The use of a solid dark green background and bright green text creates a visually striking contrast. The image is well-lit and professionally shot, giving it a polished look. The overall style is simple and straightforward, emphasizing the key message of cost savings and transparency. # Hooks Headline: JUTAAN ORANG, HEMAT MILIARAN # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating "JUTAAN ORANG, HEMAT MILIARAN" (Millions of people, save billions), immediately conveying the message that many people are saving a lot of money. The brand is telling the audience that their service is widely used and effective at saving money. - The ad continues by saying "Bebas dari biaya tersembunyi dari bank kamu. Transfer uang ke luar negeri pakai dengan yang cerdas." (Free from hidden fees from your bank. Transfer money abroad with the smart one.) This reinforces the value proposition of Wise by highlighting the absence of hidden fees and positioning the service as a smart choice for international money transfers. The brand is telling the audience that they are the smart choice. - The ad shows a hand holding a phone displaying the Wise app interface, which shows a balance in Rupiah Indonesia and US dollars. This provides a visual demonstration of the app's functionality and supports the claim of easy international money transfers. The customer is showing the audience the app.

# Ad summary The ad compares the Wise Rende+ investment account with the high fees and taxes associated with using credit cards while traveling. # Brand positioning The ad showcases Wise as a financial solution that is ideal for international travelers. It positions the brand as a savvy alternative to traditional credit cards, emphasizing its lower fees and taxes. It suggests that Wise helps customers avoid tourist traps and manage their travel expenses more effectively, enabling a more enjoyable and stress-free travel experience. # Product The ad promotes Rende+ by Wise as an investment account that allows users to invest the money they will need for their trip. The ad highlights the low tax, referring to it as IOF, of 1.1% on conversions. The ad aims to position Rende+ as a savvy way to both invest and save money on fees and taxes while traveling, making it an attractive option for travelers looking for cost-effective financial solutions. # Visual style The ad uses a diptych format with a split-screen layout to compare two travel scenarios. The left side presents a scenario of tourist traps and high fees, while the right side shows smart travel with the product offered. The photographs have natural lighting and realistic settings. The composition is straightforward, with clear text overlays to emphasize key points. The overall style is informative and aims to present a clear value proposition for the viewer. # Hooks Headline: VOCÊ PREFERE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by asking a question to engage the viewer: "Você prefere" (Do you prefer). This is intended to prompt the audience to consider their travel spending habits. The brand asks the question to start the comparison narrative between the two travel spending options. - The ad visually contrasts two travel scenarios, one representing the tourist trap, "Cair na armadilha para turistas", with a photograph of a gift shop with the people's legs visible from outside the entrance, and the other representing smart travel, "Viajar do jeito certo", with a photograph of a young woman with a backpack walking towards an archway. This contrast aims to highlight the choice between uninformed spending and intelligent financial planning, from the brand's perspective. - The ad then details the costs associated with each scenario, using traditional credit cards for tourists: "Pagar 3,5% de IOF e tarifas altas toda vez que usar o cartão de crédito no exterior.", versus using Rende+ by Wise: "Investir o dinheiro que vai levar na viagem com o Rende+ da Wise e pagar apenas 1,1% de IOF na conversão.". The brand is explicitly differentiating the benefits of its product. - The ad ends with the tagline "Quem sabe vai de Wise" (Those who know go with Wise), which acts as a closing statement. This is designed to further reinforce the idea that using Wise is the smart choice, from the brand's perspective.

# Ad summary This ad for Wise highlights the benefits of using the Wise app to transfer money internationally from Mexico. The ad emphasizes better exchange rates, savings compared to banks, transparent exchange rates, fast transfers, and no hidden fees. It ends with a call to download the app. # Brand positioning Wise is positioned as a modern, transparent, and cost-effective alternative to traditional banks for international money transfers. The brand emphasizes fair exchange rates and low fees, targeting users who are frustrated with the high costs and hidden charges associated with traditional banking. Wise aligns with values of financial transparency and user empowerment, pushing against the traditional banking norm of opaque fees and unfavorable exchange rates. The brand positioning is both functional (saving money, fast transfers) and emotional (trust, transparency). # Product The Wise app is an international money transfer service that allows users to send money from Mexico to other countries with better exchange rates and lower fees compared to traditional banks. The app is for anyone who needs to send money internationally, particularly from Mexico, and who are looking for a more transparent and affordable option. The ad highlights key features: up to 50% savings compared to banks, usage of the exchange rate seen on Google, super-fast transfers, and no hidden commissions. The app addresses the purchase barriers of high fees and unfavorable exchange rates, offering a transparent and cost-effective alternative. It is worth trying or buying because of the potential savings, transparent pricing, and fast transfer times. # Visual style The ad has a clean, modern aesthetic with a mix of real-life shots and text overlays. The editing style is quick, with cuts timed to the background music. The production quality is polished, giving it a professional commercial feel. The consistent use of the color green provides a cohesive visual motif. The pacing is relatively fast, with cuts every 1-2 seconds, keeping the viewer engaged. The text, app interface, and transitions are synchronized with the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Descarga la app de Wise hoy # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman looking at her phone, asking if you send money outside of Mexico. This is designed to grab attention by directly addressing users who might need the service. - 00:02–00:04 00:02–00:04 Text overlay appears stating, 'You could have a better exchange rate,' suggesting that the current method might not be the most efficient. This aims to create curiosity and hint at potential savings. - 00:04–00:06 00:04–00:06 Text overlay appears stating, 'Save up to 50% compared to banks,' quantifying the potential savings with the Wise app. This is a direct comparison to traditional banking, highlighting the app's cost-effectiveness. - 00:07–00:08 00:07–00:08 Text overlay appears stating, 'We use the exchange rate you see on Google,' reinforcing the app's transparency and fairness. This builds trust by showing the app doesn't use hidden or manipulated exchange rates. - 00:08–00:10 00:08–00:10 Hands are shown using the Wise app to send money on a smartphone, demonstrating how easy it is to use the app. This is a visual demo to further highlight the ease of use. - 00:10–00:12 00:10–00:12 Text overlay appears stating, 'Super fast transfers and no hidden fees,' reinforcing the app's speed and transparency. This addresses common concerns about money transfer services. - 00:12–00:14 00:12–00:14 The ad ends with a call to action to download the Wise app today. The screen displays the app logo and icons for the Apple App Store and Google Play, giving the viewer a clear next step.

# Ad summary This ad demonstrates how fast and easy it is to send money internationally using Wise. The ad presents a mock text message exchange where someone is surprised by how fast the money transfer was, contrasting it with the slowness of traditional banks. The ad emphasizes speed and ease of use. # Brand positioning Wise is presented as a modern, tech-forward alternative to traditional banking for international money transfers. The brand positions itself as a solution for people frustrated with the slow and cumbersome processes of traditional banks. By highlighting the speed and ease of use of their platform, Wise aims to occupy the space of efficient and convenient international money transfers, targeting those who value quick and hassle-free financial services. The brand's tone is casual and relatable, avoiding overly formal or technical language to appeal to a broad audience. Wise pushes against the norms of traditional banking by emphasizing its speed and simplicity, contrasting it with the perceived inefficiencies of older institutions. # Product Wise is presented as a service that enables users to quickly and easily transfer money internationally. The ad focuses on the speed of the transfers, with a specific example of transferring money to an account in Ireland in about 24 seconds. The ad highlights that 74% of transfers were instant (under 20 seconds) in Q3 2025, addressing the purchase barrier of slow transfer times often associated with traditional banks. The product is for individuals who need to send money internationally and are looking for a fast, reliable, and efficient solution, especially those who are dissatisfied with the wait times associated with traditional banks. The ad conveys that Wise is worth trying because it solves the problem of slow international money transfers, making the process quick and convenient. # Visual style The ad has a clean, minimalist aesthetic, resembling a native mobile interface. The text message format gives it a UGC feel, like a screenshot from a real conversation. The editing is static, with no transitions or camera movements. This supports the intention of presenting a straightforward and relatable scenario. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn more at wise.com # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a mock text message exchange. One person asks, "Guess how long it took to move money to my new account in Ireland?" This immediately grabs attention by posing a question and setting the context of international money transfer. - 00:01–00:02 00:01–00:02 The other person responds with, "Hopefully shorter than your delayed flights..." This adds a humorous, relatable touch, suggesting past frustrations with travel delays and setting a low expectation for transfer speed. - 00:02–00:03 00:02–00:03 The first person replies, "Way less. About 24 seconds!!" This is the key moment where the fast transfer speed is revealed, creating a surprising and positive contrast with the initial expectation. - 00:03–00:04 00:03–00:04 They add, "You can tell I was so over the wait times with my old bank lol." This reinforces the frustration with traditional banks and positions Wise as a superior alternative. - 00:04–00:06 00:04–00:06 The second person responds, "?? Let me guess, you finally tried Wise??" This directly introduces the Wise brand as the solution, framing it as the obvious choice for fast transfers. - 00:05–00:09 00:05–00:09 A disclaimer appears: "In Q3 2025, 74% of transfers were instant (under 20 seconds). Transaction speed depends on individual circumstances. Learn more at wise.com" This provides factual support for the claim of fast transfers and directs viewers to learn more.

# Ad summary This ad features a couple in their kitchen expressing concern about sending money to their son in Australia, due to slow transfer times with traditional banks. Their daughter recommends Wise, a service that offers money transfers around the world in as little as 20 seconds. The ad uses humor to contrast the frustration of waiting for money transfers with the speed and convenience of Wise, implying the user can avoid stressful delays and unexpected issues when sending money overseas. # Brand positioning Wise is presented as a modern, efficient, and reliable alternative to traditional banking for international money transfers. The brand positions itself as a smart solution for sending money quickly and easily across borders, directly addressing the pain points of slow transfer times and potential delays associated with conventional banks. The brand adopts a functional and practical approach, emphasizing speed and convenience. Wise is portrayed as being tech-forward and in tune with the needs of a younger, globally connected demographic. By highlighting its speed and efficiency, Wise occupies a space of reliability and convenience in the consumer's mind, promoting a stress-free experience. # Product The featured product is Wise, a smart current account designed to facilitate fast and efficient international money transfers. It allows users to send money around the world in as little as 20 seconds, offering a quick alternative to traditional banking methods, which can take days. The product is showcased as a user-friendly solution, demonstrated through a smartphone interface where users can select currencies, input amounts, and initiate transfers. Wise addresses the purchase barriers of slow transfer times and potential delays, emphasizing its speed and reliability as key USPs. The ad highlights a use case where parents need to send money to their son in Australia, illustrating the product's relevance for families with members living abroad. The ad tells the viewer that Wise is worth trying or buying because it offers a seamless and speedy international money transfer experience, ensuring funds reach their destination quickly and without unnecessary delays. # Visual style The ad features a blend of realistic and humorous visuals. The kitchen scenes have a natural, everyday feel with soft lighting, while the desert scenes are darker and more dramatic. The editing combines static shots with slow pans, creating a relaxed pace that shifts to a faster rhythm during the product reveal and punchline. The production quality is polished, lending credibility and professionalism. The use of extreme close-ups of insects is visually jarring, creating a sense of unease to make the rattlesnake at the end funnier. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:09 00:00–00:09: A middle-aged couple sits at their kitchen table. The woman expresses concern that their son, Josh, is struggling to pay rent in Australia and they need to send him money. She checks her phone and mentions that the bank says it could take days. The man questions if that's too long, showing concern for their son's situation. This moment sets up the problem of slow transfer times with traditional banks and the urgency of the need. - 00:10–00:19 00:10–00:19: Cut to a dark and isolated tent in the Australian Outback, with a young man lying inside looking up. A millipede crawls on the outside of the tent. The young man looks startled and then a tarantula and scorpion appear. This is a visual metaphor emphasizing the problem the parents in the first scene are trying to avoid, and the potential consequences if their money is not transferred immediately. - 00:19–00:21 00:19–00:21: The daughter walks into the kitchen and asks her parents why they aren't using Wise. This sets up the product reveal and the potential solution to the problem. - 00:22–00:23 00:22–00:23: A hand interacts with a smartphone displaying the Wise interface, showing how easy it is to send money from GBP to AUD. A voiceover then states, "A smart current account from Wise." - 00:24–00:27 00:24–00:27: The son is relaxing on a couch. A voiceover states that Wise "gets your money around the world in as little as 20 seconds", followed by a rattlesnake slithering near his foot. This implies the parents avoided the previous issues by using Wise. The rattlesnake is used as a punchline. - 00:27–00:29 00:27–00:29: A hallway scene with the text overlay, "Be Smart. Get Wise."

# Ad summary This image ad for Wise highlights the hidden fees that can occur when sending money internationally through traditional banks. It positions Wise as a transparent and cost-effective alternative, emphasizing the real exchange rate and potential savings. # Brand positioning Wise is presented as a modern, transparent, and cost-effective alternative to traditional banking for international money transfers. The brand positions itself against hidden fees and unfavorable exchange rates, aiming to occupy the space of a fair and reliable financial service. The brand promotes values of clarity, honesty, and empowering customers to save money. Wise pushes against the norm of opaque banking practices by offering a 'real' exchange rate and upfront fee disclosure. The brand positioning is functional, focusing on simplicity and performance. # Product Wise is an online platform that facilitates international money transfers. It allows users to send money between bank accounts in different countries using the real exchange rate, avoiding hidden fees and inflated costs. The product is for individuals who regularly send money internationally, such as those paying for education, mortgages, or other bills abroad. The ad highlights the USP of using the 'nilai tukar riil' (real exchange rate) to save money. The ad addresses the purchase barrier of hidden fees by explicitly calling them out and positioning Wise as a transparent alternative. The ad shows use cases such as paying 'Tagihan' (bills), 'Biaya kuliah' (tuition fees), and 'Hipotek' (mortgages). # Visual style The ad has a clean and modern visual style with a focus on clarity and simplicity. The production quality appears to be high, with a well-lit and composed image. The visual motifs include the use of overlaid digital cards to represent different types of international payments. The image treatment includes background blurring and color grading to create a cohesive and appealing look. The typography is large and bold, making the key messages easy to read. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: KENA BIAYA SILUMAN DALAM KURS? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question about hidden fees in exchange rates, immediately grabbing the viewer's attention and highlighting a common frustration when sending money internationally. The brand is telling the story from the perspective of someone who has experienced these hidden fees, setting up the problem that Wise solves. - The ad transitions to a solution by stating that Wise helps save money when sending money between international bank accounts with the real exchange rate. The brand is telling the story from the perspective of a helpful service, positioning itself as the solution to the problem of hidden fees. - The ad visually reinforces the use cases by showing a woman using a laptop, overlaid with digital cards representing bills, tuition fees, and mortgages, along with a total amount of $1,987. The brand is telling the story from the perspective of a user who is actively managing their international payments, demonstrating the ease and applicability of Wise.

# Ad summary This ad for Wise features a customer testimonial displayed over a branded background, highlighting the app's ability to help people when they are stranded abroad. # Brand positioning Wise positions itself as a smart alternative for managing money internationally, particularly for those who travel or live abroad. The brand highlights its widespread adoption with a claim that it is used by '16 million+' people, suggesting reliability and trust. Wise emphasizes the convenience and security of its platform, presenting itself as a solution for managing finances while navigating international travel. The brand's focus is functional, offering a practical service that simplifies international finance, evidenced by customer quotes that highlight the brand's ability to help them while abroad. # Product Wise is presented as a money-managing app and platform designed for people living, working, or traveling internationally. The ad demonstrates how Wise enables users to manage funds and make transactions while abroad. Key features explicitly shown include managing multiple currencies and processing international transactions. The primary USP highlighted is the app's ability to save users when they are 'stranded abroad,' suggesting it offers reliable access to funds and financial solutions in critical situations. The product is used during travel or living abroad and addresses the difficulty of accessing funds internationally. Wise is presented as a convenient and smart way to manage finances across borders. # Visual style The ad features a clean, branded aesthetic with clear text overlays and a focus on the Wise app interface. The editing is minimal, using static shots. The production quality appears polished, suitable for a commercial ad. The color palette is limited to shades of green, gold, and red (from the phone case), maintaining brand consistency. The pacing is slow and deliberate, focusing on readability and clear messaging. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn more at wise.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a quote from a customer, Kerry, who states she was 'stranded abroad, saved by Wise.' - 00:00–00:05 The brand message is that Wise is a reliable service that helps individuals in difficult situations when they are abroad. This message is delivered from the brand's perspective, showcasing the positive impact on its users, which is reinforced by the display of five-star ratings to build credibility and trust. - 00:05–00:05 00:05–00:05 The ad concludes with a call to action to 'Learn more at wise.com,' inviting viewers to explore the service further. - 00:05–00:05 The brand voice is encouraging engagement, aiming to convert viewers into users by highlighting the accessibility and benefits of the platform. This concludes the narrative with a direction for potential users to take the next step.

# Ad summary This ad for Wise compares their fees for international money transfers to those of traditional banks. It uses simple graphics and text overlays to highlight Wise's lower fees and transparent pricing. # Brand positioning Wise is presented as a modern and transparent alternative to traditional banks for international money transfers. The brand emphasizes low and upfront fees, positioning itself as a cost-effective and trustworthy option for individuals and businesses needing to send money abroad. The ad highlights Wise's commitment to transparency and fairness in pricing, contrasting it with the hidden fees and markups often associated with traditional banking services. The brand aims to occupy the space of a reliable and customer-friendly financial service that prioritizes simplicity and value. # Product Wise is an online platform that facilitates international money transfers. It is designed for individuals and businesses who need to send money to other countries. The ad highlights that Wise offers low fees with no hidden markups, providing a transparent and cost-effective alternative to traditional banks. The platform ensures users can avoid unexpected charges and save money on their transactions. The ad emphasizes that Wise provides a clear and upfront fee structure, making it easy for users to understand the costs involved in sending money internationally. The product is presented as a smart and reliable solution for anyone looking to transfer money across borders efficiently and affordably. # Visual style The ad has a clean and minimalist aesthetic, using simple graphics and text overlays to convey information. The editing style is straightforward, with static shots and clear transitions. The production quality is polished, giving the ad a professional and trustworthy feel. The pacing is consistent, with each visual element timed to emphasize key points about Wise's fees and transparency. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Pelajari lebih lanjut di wise.com/compare # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a title card that introduces the topic of low fees for international money transfers. - 00:01–00:05 The ad highlights Wise's low fees and transparent pricing, contrasting it with the hidden fees and markups often associated with traditional banking services.