How Wildling Advertises on Meta

# Ad summary This ad encourages the user to give the gua sha a try instead of getting botox. The ad features a woman demonstrating how to use the gua sha on her face. # Brand positioning The brand, WILDLING, aims to provide natural alternatives to traditional beauty treatments, specifically positioning its Gua Sha tools as a way to postpone or avoid Botox. The brand aligns with values of natural beauty and self-care, pushing against the norm of quick cosmetic fixes. The brand's positioning is both functional, in terms of the Gua Sha's ability to sculpt and lift, and emotional, in terms of promoting self-care and natural beauty. # Product The product being advertised is the Gua Sha by WILDLING, a sculpted tool designed for facial massage and lymphatic drainage. It is presented as a natural alternative to cosmetic procedures like Botox. The ad emphasizes the Gua Sha's ability to sculpt and lift the face. The product is seemingly for people who are interested in anti-aging treatments and natural beauty methods and want a non-invasive option to postpone or avoid Botox. # Visual style The ad has a polished, commercial aesthetic with a UGC feel. The lighting is bright and natural, and the editing is smooth with static shots. The pacing is slow and consistent, with cuts timed to the music beats. The audio-visual sync is well-maintained throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A woman uses a gua sha on her face.

# Ad summary This image ad shows a before and after photo of a woman's midsection after using Aura Ritual products. The ad states that 90% of consumers noticed improved tone and texture. # Brand positioning The brand aims to provide a solution for smoother skin and a sculpted waistline. The brand uses a clinical tone, referencing a consumer perception study to highlight the effectiveness of the product. # Product The ad features the Aura Ritual product, which aims to improve skin tone and texture, resulting in smoother skin, a sculpted waistline, and less puffiness. The ad shows a before and after photo comparing Day 1 to Day 21 of using the product. The ad references a 25 subject consumer perception study. # Visual style The ad uses a split-screen before and after format with clear labeling to highlight the product's effectiveness. The lighting is soft and diffused, emphasizing the skin's texture. The overall aesthetic is clean and clinical, focusing on visible results rather than aspirational imagery. The typography is simple and legible, contributing to a straightforward presentation. # Hooks Headline: 90% noticed improved tone and texture # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad first highlights a consumer perception study, stating that 90% of consumers noticed improved tone and texture. The ad intends to convey the effectiveness of the product. This part of the story is being told from the perspective of the brand. - The ad then shows a split-screen before and after image of a woman's midsection. The left side is labeled Day 1, Aura Ritual, and the right side is labeled Day 21, Smoother Skin, Sculpted Waistline, Less Puffiness. This is meant to show the product's visible results. The viewer is seeing the product's effect from the customer's point of view.

# Ad summary Image ad for Wildling's Aura Platinum sculpting body tool made from cooling stainless steel. # Brand positioning Wildling is presented as a luxury skincare brand that offers high-end self-care rituals for the body. The brand focuses on creating patented, sculpting body tools, such as the Aura Platinum, designed to last a lifetime. This implies a commitment to quality and durability. The brand promotes values of innovation, self-care and long-term investment in one's well-being. Wildling appears to be a challenger brand within the beauty and skincare market, leaning into emotional connection with the consumer by crafting luxurious tools for body sculpting. # Product The Aura Platinum is a body-sculpting tool made from cooling stainless steel, designed to last a lifetime. The product is promoted as a patented tool that can be used as part of a self-care ritual. The shape is designed with multiple curves and edges that allow for sculpting. It is for individuals who appreciate luxury skincare and wellness, seeking to incorporate effective, long-lasting tools into their self-care routines. The ad highlights the tool's premium material and lasting design as key selling points. It addresses the purchase barrier of perceived value by emphasizing its cooling properties, patented design, and durable construction. # Visual style The ad has a clean, minimalist aesthetic with a focus on natural lighting and body positivity. The image is high-quality and product-focused, using lifestyle elements to create a feeling of luxury and wellness. The typography is elegant and modern, fitting for a high-end skincare brand. The overall style is designed to be visually appealing in-feed, catching the viewer's eye with its simplicity and clarity. # Hooks Headline: NEW! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the Aura Platinum as a new product, which aims to capture the viewer's attention and signal novelty. The brand is telling us that they are continuously innovating and offering fresh solutions for skincare. - The ad highlights the product's material and design, crafted from cooling stainless steel and patented as a sculpting body tool. The brand is telling its audience the key features and benefits of the product, focusing on its quality and effectiveness. - The ad ends by emphasizing the tool's longevity, designed to last a lifetime. The brand is reassuring potential customers of the product's durability and value, aiming to position it as a worthwhile investment.

# Ad summary The ad features a woman demonstrating how to use a Gua Sha on her thigh. She uses a spray, then a wooden tool, then a stone tool. On-screen text states that the product will smooth, tone, sculpt, and tighten. # Brand positioning This ad positions the featured brand as a wellness and beauty company that focuses on modernizing ancient beauty and health practices like Gua Sha, making them accessible and effective for today's consumer. The brand aligns with a lifestyle that prioritizes self-care, body positivity, and achieving a toned, smooth physique. This brand aims to provide functional benefits like smoothing, toning, sculpting, and tightening through a ritualistic and aesthetic approach. The brand differentiates itself through modern interpretations and delivery of ancient wellness practices. # Product This ad features a Gua Sha set used for smoothing, toning, sculpting, and tightening the thighs. The set consists of a hydrating spray, a wooden tool with rounded knobs, and a black stone with ridged edges. To use, one sprays the thigh with a hydrating mist, then uses the wooden tool and then the stone in an upward motion. The ad suggests the product is for women seeking to enhance the appearance of their thighs and reduce cellulite. The product aims to address concerns about skin texture and firmness, offering a non-invasive solution for smoothing, toning, sculpting, and tightening the skin. # Visual style The visual style is brightly lit, creating a polished and clean aesthetic. The editing style uses static shots, focusing on the woman's demonstration. The production quality appears to be a hybrid of UGC and commercial, which creates a more casual tone. The pacing is slow and consistent at 15 BPM, focusing on the demonstration and application of the products. The audio-visual sync is loose, with on-screen text appearing independently of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a black bra and underwear standing in a room, facing the camera, and using a wooden Gua Sha tool on her thigh. - 00:02–00:06 00:02–00:06 She sprays her thigh with a clear liquid from a dark bottle. - 00:06–00:17 00:06–00:17 She uses a stone Gua Sha tool on her thigh. - 00:17–00:38 00:17–00:38 She continues to use the stone on her thigh.

# Ad summary The ad features a woman in her bathroom advertising the Wldling Cosmic Intervention overnight mask. She begins by stating that for those who slug with Vaseline, especially on sensitive skin, to try the Wldling Cosmic Intervention overnight mask. She puts the product on her face and rubs it in. She claims that it has the same overnight moisture locking effect without using petroleum and clogging pores. She says that because the product is powered with neurocosmetic actives, it helps calm the look of stressed skin, supports overnight renewal, and softens the appearance of her fine lines while she sleeps. The next morning, she says, her skin is smoother, plumper, and more hydrated, and she recommends the product to anyone who loves the glow of slugging but wants something cleaner. # Brand positioning Wldling is presented as a skincare brand that positions itself in the 'clean beauty' market. It specifically targets individuals with sensitive or stressed skin who are seeking an alternative to traditional slugging methods using petroleum-based products like Vaseline. The brand emphasizes the benefits of 'neurocosmetic actives' in its products, suggesting a focus on advanced, science-backed skincare solutions. Wldling appeals to customers who value healthier ingredients, non-pore-clogging formulas, and overnight skin renewal, promising smoother, plumper, and more hydrated skin. # Product The Wldling Cosmic Intervention is an overnight mask designed as an alternative to traditional skincare slugging with petroleum-based products like Vaseline. It aims to provide the same overnight moisture-locking effects without pore-clogging ingredients. Powered with 'neurocosmetic actives,' the mask calms the look of stressed skin, supports overnight renewal, and softens the appearance of fine lines. It’s designed for individuals who desire smoother, plumper, and more hydrated skin by morning. The mask addresses concerns about using petroleum on sensitive skin and promises a 'cleaner' alternative for those who love the glow of slugging. # Visual style The ad has a UGC feel with a straightforward, unpolished production style. It features static shots with minimal transitions. The lighting is natural and warm, consistent with a home bathroom setting. The pacing is moderate, matching the conversational tone of the voiceover. The visual elements directly support the product demo and the speaker's claims, providing a sense of authenticity and relatability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action This is the mask you need. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If you're still slugging with Vaseline especially on stressed or sensitive skin, this is your sign to upgrade. - 00:03–00:07 00:03–00:07 Really want it the same overnight moisture locking effect without using petroleum or clogging my pores. - 00:07–00:10 00:07–00:10 So I swapped it for the cosmic intervention overnight mask. - 00:10–00:17 00:10–00:17 Because it's powered with neurocosmetic actives, it helps calm the look of stressed skin, support overnight renewal, and soften the appearance of my fine lines while I sleep. - 00:17–00:23 00:17–00:23 By morning my skin looks smoother, plumper, and way more hydrated so if you love the glow of slugging but want something that feels cleaner and does more this is the mask you need.

# Ad summary A woman who identifies herself as a nurse explains the ways that retinol can cause dry, red, and irritated skin, saying that the formula, not the user's skin, is the problem. She introduces Wildling Beauty's Moonbounce moisturizer as a plant-based alternative that is both effective and pregnancy safe. She highlights the product's ingredients and benefits and says it can be used morning or night with no downtime, and encourages viewers to trade irritation for glow. # Brand positioning Wildling Beauty is presented as a brand focused on providing natural and gentle skincare solutions. The brand's products, like the Moonbounce Bioretinol Moisturizer, are positioned as plant-based alternatives to traditional skincare ingredients like retinol, avoiding harsh side effects. The brand aligns with values of health, safety, and effective skincare, promoting a lifestyle where users can achieve glowing skin without irritation or downtime. By offering pregnancy-safe options, Wildling Beauty caters to a broader audience, including those who may have specific skincare restrictions. The brand positions itself as pushing against the norm of harsh, irritating skincare products, favoring natural ingredients and gentle formulations. # Product Wildling Beauty's Moonbounce Bioretinol Moisturizer is presented as a plant-based alternative to traditional retinol, designed for individuals seeking the benefits of retinol without the harsh side effects like dryness, redness, and irritation. The moisturizer features key ingredients like 2% bioretinol (rock samphire) for reducing fine lines, Irish sea moss for improving skin elasticity and softening wrinkles, marshmallow root to restore the moisture barrier, and moonstone to calm and balance the vibes. The product is described as rich yet weightless, melting right into the skin to provide a dewy, healthy glow instantly. It can be used both in the morning and at night, with no peeling or downtime. A key selling point is its pregnancy-safe formulation, expanding its appeal to pregnant individuals seeking effective skincare. The moisturizer aims to address the common purchase barriers associated with retinol, providing a gentler, more hydrating alternative that is still effective. # Visual style The ad has a clean and polished aesthetic, resembling a UGC-style demo. It features bright, natural lighting, creating a fresh and inviting atmosphere. The editing is smooth with simple transitions, contributing to a seamless flow. With an estimated pace of around 20 cuts per minute, the ad maintains a consistent rhythm that keeps the viewer engaged without feeling rushed. The overall production quality is high, blending elements of a polished commercial with the authenticity of user-generated content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator introduces the problem that traditional retinol can leave skin dry, red, and irritated, suggesting that the problem lies in the formula, not the user's skin. This sets the stage for a solution by addressing a common frustration with retinol products. - 00:05–00:09 00:05–00:09 The creator, identifying as a nurse, explains that she sees many people give up on retinol due to sensitivity. This reinforces the widespread issue of retinol irritation and establishes the creator's credibility in addressing skincare concerns. - 00:09–00:12 00:09–00:12 The creator introduces Wildling Beauty's Moonbounce moisturizer as a smarter way to get the same results without the harsh side effects. This introduces the product as a solution to the retinol irritation problem. - 00:12–00:21 00:12–00:21 The creator highlights that the product is powered by bioretinol, a plant-based alternative that smooths and firms without irritation. She also discusses the ingredients in the product. This builds credibility and showcases the unique benefits of the product. - 00:21–00:30 00:21–00:30 The creator continues to highlight ingredients found in the product, including rock sapphire, Irish sea moss, and marshmallow root. This emphasizes the natural and gentle properties of the product, reinforcing its positioning as a safe and effective alternative to traditional retinol. - 00:30–00:38 00:30–00:38 The creator describes that the product is rich but weightless, giving the skin a dewy, healthy glow instantly. This conveys the immediate benefits of using the product, promising visible results. - 00:38–00:42 00:38–00:42 The creator states that the product can be used morning or night, with no peeling, no downtime, and that it is pregnancy safe. This addresses concerns about product usage and safety, broadening the product's appeal. - 00:42–00:46 00:42–00:46 The creator encourages viewers to trade irritation for glow and see what bioretinol can do for their skin. This closes the loop by restating the value proposition and prompting viewers to consider the product as a solution to their skincare concerns.

# Ad summary The ad presents a tutorial on how to perform lymphatic drainage massage on the stomach. It starts with the influencer introducing the topic, followed by a demonstration using Wildling Beauty products, including a dry brush, body oil, and gua sha tool. The demonstration is accompanied by instructions on how to use the products to smooth the fascia and promote slimming and toning. # Brand positioning The brand being promoted is Wildling Beauty. The brand is implied to be an expert in lymphatic drainage, because the influencer mentions that they "have taught me everything I know about lymphatic drainage." Wildling Beauty is presented as a provider of high-quality tools and products for lymphatic drainage, and because these products come with the implication of expert-backed knowledge, they appear to appeal to customers who want to do lymphatic drainage correctly. # Product The ad features three Wildling Beauty products for lymphatic drainage massage: the dry brush, body oil, and gua sha tool. The dry brush is shown being used in a clockwise motion on the stomach to exfoliate the skin and stimulate lymphatic flow. The body oil is then massaged into the skin to provide lubrication and hydration. Finally, the gua sha tool is used to sculpt and tone the stomach, following the path of the colon to ensure that everything is moving like it's supposed to. The gua sha is used in upward motions to smooth the fascia, slim, tighten, tone, sculpt the belly, and help with bloating. # Visual style The visual style is simple and straightforward. The video has a UGC feel and appears as though it was filmed on a phone. The lighting is mostly natural, and the camera is mostly static, but moves with the influencer. There are quick cuts between showing the products and the influencer using them. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video starts with the creator directly addressing the viewer about performing lymphatic drainage massage as seen on Love Island, conveying a relatable and trendy beauty tip. - 00:05–00:09 The creator presents a dry brush and states that it will be used all over the tummy in a clockwise motion, explaining the initial step in the lymphatic drainage process from their perspective as an experienced user. - 00:10–00:13 The creator introduces body oil as the next step, specifying that it should be massaged into the tummy, sharing their product preference as a personal recommendation. - 00:13–00:15 The creator acknowledges Wilding Beauty products, attributing their knowledge of lymphatic drainage to the brand, therefore leveraging expert endorsement. - 00:17–00:24 The creator presents the gua sha and describes how to use it in an upward motion following the path of the colon, therefore providing a how-to from an instructional perspective. - 00:26–00:38 The creator continues using the gua sha with the wavy edge, therefore continuing the instructions with visual examples. - 00:39–00:42 The creator, now standing away from the mirror, states the outcomes, which include slim, tighten, tone, sculpt the belly, help with bloating, and make me feel a million times better, closing out with an implied testimonial.

# Ad summary This image ad for Wildling's Cosmic Intervention mask promotes the product as a natural alternative to Botox, highlighting its plumping and repair benefits. # Brand positioning Wildling presents itself as a brand that aligns with natural beauty and wellness. The brand directly positions itself against conventional cosmetic procedures like Botox by offering a natural alternative. This is an emotional positioning focused on providing solutions that are both effective and safe. The brand promotes a lifestyle that values natural ingredients and eschews invasive cosmetic procedures, aiming to occupy a space in the consumer's mind as a trusted provider of natural beauty solutions. # Product The featured product is Wildling's Cosmic Intervention Hydro-Plump Wild Indigo Night Repair Mask, a skincare product designed to provide a Botox-like effect naturally. It is formulated to plump and repair the skin overnight using natural ingredients, with the ad specifying that it contains 98% natural origin ingredients. This addresses the purchase barrier of consumers who may be wary of synthetic ingredients or invasive procedures. The mask aims to rejuvenate the skin while aligning with a preference for natural beauty solutions. # Visual style The ad has a polished, studio-shot quality with a focus on clean lines and a minimalist aesthetic. The visual motifs include a soft color palette, gentle light trails, and a central product focus. Image treatment is minimal, with a focus on natural lighting and soft gradients. The typography is clean and legible, contributing to the overall sophisticated and trustworthy feel. This style creates a scannable, premium feel designed to catch attention in the feed. # Hooks Headline: A Botox-Like Effect, Naturally # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by introducing the product as 'Cosmic Intervention', framing it as a solution to skin concerns. This sets the stage for the product to be presented as a unique skincare innovation from the brand's perspective. - Next, the ad emphasizes the core value proposition of the product with the text 'A Botox-Like Effect, Naturally', which positions the product as a natural alternative to Botox. This communicates to the audience, from the brand's perspective, the benefit of achieving similar results without the need for invasive procedures. - Lastly, the inclusion of the product packaging showing the product name and some of the ingredients is intended to provide visual validation and build trust in the product and its claims, as experienced from the audience's perspective.

# Ad summary A skincare ad featuring a woman using the Wildling 'Cosmic Intervention' mask to simplify her skincare routine. # Brand positioning Wildling is presented as a brand that stands against the norm of complex skincare routines. The brand promotes the values of simplicity and effectiveness. Rather than following the trend of multi-step processes that require layering multiple products, Wildling offers a streamlined solution with its all-in-one mask, promoting a simpler approach to skincare. This functional positioning appeals to consumers seeking convenience and visible results without the hassle of extensive routines. # Product The Wildling Cosmic Intervention Hydro-Plump Wild Indigo Deep Repair Mask is an all-in-one skincare product designed to simplify nightly routines. It functions as a mask, night treatment, and moisturizer. Designed for anyone who feels like they are 'doing the most and getting the least' from their current skincare regimen, it addresses the frustration of layering multiple products without seeing real results. According to the ad, this mask hydrates, plumps, and firms the skin overnight, eliminating the need for multiple products and promoting more consistent, smoother, even, and healthier skin overall. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting that gives it a relatable feel. The editing style consists of quick cuts during product application to maintain engagement. The production quality leans towards a hybrid approach, combining elements of casual content with more refined commercial touches, which is fitting for the target audience. Pacing remains relatively consistent, with a moderate BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the creator stating she doesn’t have time for a 25-step skincare routine and doesn’t think you need one. - 00:04–00:14 The creator shows the Wildling product, then continues by explaining that she used to spend so much money layering everything and still not see real results, and it felt like she was doing the most for nothing. - 00:14–00:17 Responding to her initial experience of using multiple products, she notes she simplified everything and started using the Cosmic Mask at night. - 00:17–00:22 Continuing from her previous statement, she says it's basically her entire routine in one step now. - 00:22–00:28 The creator says the mask hydrates, plumps, and firms the look of her skin overnight, so she doesn't have to layer multiple products. - 00:28–00:33 Responding to her previous comment, she adds it works as a mask, a night treatment, and a moisturizer all in one. - 00:33–00:38 The creator states her skin looks way more consistent now, smoother, more even, and just healthier overall. - 00:38–00:45 The creator speaks to the audience, saying if you feel like you're doing the most and getting the least, simplify your routine, as this completely changed my skin.

# Ad summary A woman shares her experience using Wildling's Cosmic Mask at night to restore dull and tired skin. She highlights its calming botanicals, rich texture, and overnight restorative properties. # Brand positioning Wildling is presented as a brand offering solutions for stressed and tired skin. The brand emphasizes natural ingredients and calming botanicals, positioning itself as a provider of restorative skincare. It aims to occupy a space in the consumer's mind as a brand focused on wellness and gentle care, offering overnight skincare solutions. The brand aligns with values of self-care and natural beauty. The brand pushes against the norm of harsh chemicals and synthetic ingredients often found in competitor products. The positioning is both functional (providing hydration and calming effects) and emotional (restoring a sense of well-being). # Product The Wildling Cosmic Mask is a skincare product designed for overnight use to calm and restore stressed, tired skin. It is a hydrating mask made with calming botanicals like wild indigo and lavender. The mask is described as having a rich but not heavy texture that sinks into the skin without feeling greasy. The product aims to provide overnight restoration, making it convenient for users to improve their skin while they sleep. The mask is made from 98% natural origin. The ad focuses on the mask's ability to address skin dullness and tiredness caused by stress and lack of sleep. # Visual style The ad has a polished UGC feel with natural lighting. The editing includes quick cuts, especially during the application of the product, to keep the pace engaging. The visuals support the intended tone of a relatable skincare routine. The overall aesthetic is clean and well-lit. The pacing is consistent at around 15 cuts per minute, maintaining a steady flow. The cuts and product actions are timed to match the rhythm of the background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The ad begins with a woman talking about her recent lack of sleep and the negative impact on her skin. She looks directly at the camera to begin her story. - 00:10–00:13 She reveals that she started using Wildling's Cosmic Mask at night. This sets up the product as a solution to her skin issues. - 00:14–00:24 She details the product's benefits, emphasizing its hydrating and calming properties, as well as key ingredients. The mask texture is rich but not heavy and sinks into the skin without feeling greasy. - 00:24–00:28 She highlights that the mask works overnight to calm and restore her skin while she sleeps, implying that it can fit easily into any routine and work while you rest. - 00:29–00:35 The woman emphasizes the visible improvement in her skin and the texture. The change is actually wild.

# Ad summary The ad debunks the misconception that cellulite is fat and then shows a woman using a black tool to massage her leg. # Brand positioning The brand seems to position itself as an educator in the skincare and body care space. It aims to be informative and bust common myths. The values are presented as being rooted in accurate knowledge and education. The brand pushes against misinformation and promotes a more informed understanding of body care. It is functional, aiming to provide customers with accurate information about their bodies. # Product The product is a black massage tool, possibly made of stone or a similar material. It is used to massage the legs. The tool is presented as a way to address issues related to cellulite, specifically by targeting misconceptions about what causes it. The ad focuses on educating viewers about cellulite rather than detailing the specific benefits or features of the tool itself. # Visual style The ad has a natural, unfiltered look, resembling user-generated content. The editing is minimal with static shots. The lighting appears to be natural sunlight. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by addressing a common misconception. - 00:01–00:02 The text overlay reveals the misconception being addressed: "CELLULITE = FAT." - 00:02–00:09 The person in the video proceeds to massage their leg with the black tool, visually demonstrating a possible solution or method related to addressing cellulite.

# Ad summary This ad features a creator reviewing Wildling's Hydroplump Wild Indigo Deep Repair Mask. The creator highlights its emollient texture and its ability to deeply hydrate the skin overnight. He applies the product and says it's a stunning beauty ritual to wake up with glowing skin. # Brand positioning Wildling aims to offer a luxurious skincare experience rooted in natural origins. The brand aligns with the values of self-care, beauty rituals, and glowing skin. The brand positioning is functional, emphasizing performance and simplicity in the beauty routine. # Product The featured product is Wildling's Hydroplump Wild Indigo Deep Repair Mask. This mask is a night repair mask that is 98% natural origin. According to the ad, it's a product that leaves skin plumper, hydrated, and glowing by morning. The rich balm texture allows the user to easily do facial massages, providing deep hydration and strengthening of the skin barrier. It is implied that the mask is a final seal in the creator's skincare routine. The product works overnight while the user is sleeping. # Visual style The ad has a clean and polished aesthetic with soft, natural lighting. The editing style includes static shots and smooth transitions, giving it a professional yet approachable feel. The production quality is high, suggesting a polished commercial style, which supports the intended tone and audience. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator begins by stating that his skin needs a cosmic intervention. - 00:03–00:07 00:03–00:07 The creator then shares that he's going to reveal his secret to glowing skin overnight, emphasizing that he includes the product during his beauty ritual every night. - 00:07–00:14 00:07–00:14 He then introduces the product, identifying it as the Cosmic Intervention Hydroplump Wild Indigo Night Repair Mask from Wildling. - 00:14–00:27 00:14–00:27 The creator states that he considers the product a final seal in his skincare routine and that he loves to use it. He then applies the product to his face. - 00:27–00:37 00:27–00:37 He shares that not only does it work while he's sleeping, but he wakes up with plumper, hydrated, and glowing skin. He adds that the instant gratification he gets from the product is due to its rich balm texture. - 00:37–00:50 00:37–00:50 The creator then states that he gets the impression of deep hydration and strengthening of his skin barrier, demonstrating the emollient nature of the product because he's able to do his facial massages. - 00:54–00:56 00:54–00:56 The video ends with the creator stating that the product is stunning.

# Ad summary This ad features a woman demonstrating the Wildling overnight mask that she says helps soften the look of expression lines while you sleep. She is suggesting it as an alternative to cosmetic procedures. # Brand positioning Wildling is presented as a brand offering natural skincare solutions to address signs of aging. The brand promotes an alternative approach to cosmetic procedures, positioning itself as a gentler, holistic option. It aligns with values of natural beauty, self-care, and long-term skin health, differentiating itself from brands that promote quick fixes or invasive treatments. It emphasizes working with the skin's natural processes to achieve a refreshed and balanced complexion. # Product The Wildling overnight mask is a skincare product designed to soften the look of expression lines while you sleep. Powered by neurocosmetic actives, the mask works with your skin to calm visible inflammation, replenish moisture, and plump the look of fine lines. It supports overnight renewal when your skin is naturally repairing, helping you wake up looking smoother, firmer, and more refreshed. It is designed to be applied before bed, offering a no downtime, no appointment solution for achieving rested, dewy, and balanced skin by morning, without a frozen look. # Visual style The ad has a UGC feel, with natural lighting and minimal editing. The editing style is casual and features mostly static shots. The production quality is more polished than a typical UGC video, and the pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator starts by telling the audience that before you book the needle, try this first. - 00:02–00:06 00:02–00:06 The creator puts product on her hand and applies it to her face. - 00:06–00:11 00:06–00:11 She discusses the product benefits, stating that it works with your skin helping calm visible inflammation, replenish moisture, and plump the look of fine lines. - 00:11–00:17 00:11–00:17 The creator states that it also supports overnight renewal, when your skin is naturally repairing. - 00:17–00:22 00:17–00:22 She wraps up by saying no downtime, no appointment, no frozen look, just skin that looks rested, dewy, and more balanced by morning. - 00:22–00:24 00:22–00:24 The creator states to apply before bed and wake up visibly smoother, while holding the Wildling product in her hand.

# Ad summary This ad features a woman demonstrating and talking about a tool that addresses cellulite at the source. She applies it to her butt and legs while highlighting before-and-after images. # Brand positioning Aura targets consumers concerned with cellulite. The brand's positioning appears to be functional, focusing on effectiveness and non-invasiveness to address cellulite, rather than fat. The ad pushes against category norms that portray cellulite reduction as fat loss by claiming cellulite 'isn't about fat, it's about fascia.' # Product The Aura tool is presented as a solution to address cellulite at the source. It is a small handheld device that is used by rubbing it on the skin in areas with cellulite. The ad claims that cellulite 'isn't about fat, it's about fascia.' It is for those concerned with cellulite who want to address the root cause and achieve smoother skin. The ad shows before and after photos to address purchase barriers and highlight how the tool can reduce the visibility of cellulite, highlighting that after 21 days of use, users can get 'smoother skin, less visible cellulite.' # Visual style The ad has a natural, UGC-like feel, with simple shots, minimal editing, and natural lighting. The camera is static. The pacing is slow, emphasizing the demonstration of the product. The overall style is clean and direct, focusing on the product and its use. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: The ad opens with a woman in a bikini bottom facing away from the camera, rubbing a gua sha tool on her butt and upper thighs. Text overlay states: 'Cellulite isn't about fat, it's about fascia.' The ad aims to debunk a common misconception about cellulite, positioning the brand as an expert and immediately addressing what the viewer is experiencing and why it may be occuring.

# Ad summary A woman shows the benefits of the Wildling wrinkle-relaxing mask. She applies the mask to her face, waits 20 minutes and washes it off before showing a before and after to highlight the differences. # Brand positioning Wildling positions itself as a brand known for beauty rituals. They appear to push against the norm that skincare is a purely surface-level treatment, instead presenting a holistic approach by including your nervous system, promoting reparative sleep, and aiming to quiet the mind. The brand appears to be aiming for consumers who are interested in beauty as a ritual and are open to holistic care and mindful practice. # Product The Wildling wrinkle-relaxing mask aims to provide injectable-like results to hydrate, plump, and repair skin all while you sleep. It has a gel texture that melts right into your skin. The natural aroma smells just like chamomile lavender tea. According to the ad, the ingredients work with your nervous system to release skin stress, quiet the mind, and promote reparative sleep for a radiant glow. It can be slept in, but the presenter rinses it off after 20 minutes. # Visual style The ad is casual and has a UGC feel. It is filmed in a bathroom with natural lighting. There are several quick cuts in the middle of the ad that show the product on the face. The cuts are not timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The woman introduces the Wildling wrinkle-relaxing mask, which she says promises injectable-like results to hydrate, plump, and repair all while you sleep. The woman is addressing the audience to give them an introduction to the product. The tone is friendly and casual. - 00:07–00:12 The woman describes the gel texture and natural aroma of the mask. The intended message is to show the customer the texture of the mask and what it will be like. The tone is friendly and casual. - 00:13–00:23 The woman mentions Wildling is known for beauty rituals and that this mask is no different. She states the ingredients work with your nervous system to release skin stress, quiet the mind, and promote reparative sleep for a radiant glow. The message here is that this mask is aligned with the Wildling brand. The tone is informative and explanatory. - 00:23–00:34 The woman explains you can sleep with the mask on but she rinses it off after 20 minutes. She then shares that she is impressed with how quickly the lines around her eyes have softened, her skin texture looks smoother, and overall less puffy with brighter skin tones, highlighting the benefits of the product and showcasing its effectiveness. The tone is testimonial and impressive. - 00:34–00:36 The woman concludes the ad by saying she will be sleeping in this mask. This serves as a final endorsement for the product. The tone is friendly and casual.

# Ad summary Before and after image showing skin results from Aura Ritual. # Brand positioning The brand is positioning itself as a provider of effective skin solutions, as evidenced by the visual before-and-after results. The brand emphasizes functional benefits such as improved skin tone and texture, as well as a sculpted waistline and reduced puffiness. The brand is presented as a way to have smoother skin. # Product The Aura Ritual product is presented as a skincare regimen that leads to visibly improved skin tone and texture, as well as a sculpted waistline and reduced puffiness in three weeks. The "before" photo shows the subject's body on 'day 1', while the "after" photo shows the subject's body on 'day 21'. # Visual style The ad features a side-by-side before-and-after shot. The production quality appears to be user-generated. The image has a high-contrast look, with a dark background and bright lighting on the subject. # Hooks Headline: 90% noticed improved tone and texture # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a claim that 90% of users noticed improved tone and texture, which is said to be based on a consumer perception study, conveying the brand's focus on efficacy and demonstrated results, according to the brand. - The audience sees a side-by-side before-and-after view of the customer's midsection. On the left is labeled 'DAY 1 Aura Ritual', which visually establishes the starting point. On the right, 'DAY 21 Smoother Skin, Sculpted Waistline, Less Puffiness' presents the implied results of using the product for three weeks, according to the customer.

# Ad summary This ad features a split-screen before and after image to demonstrate the results of a product on cellulite reduction, supported by the headline ‘92% saw a visible reduction in the appearance of cellulite.’ # Brand positioning The brand in the ad focuses on providing solutions to reduce the appearance of cellulite. The brand’s positioning seems to be rooted in scientific research, as indicated by the disclaimer mentioning a 25-subject consumer perception study. The brand aligns with a functional approach, highlighting the effectiveness of its product in reducing cellulite rather than focusing on emotional benefits or lifestyle alignment. The brand seems to ignore category norms by explicitly addressing a common insecurity, cellulite, rather than shying away from it, and by presenting clear, measurable results. This approach is designed to build trust and credibility with consumers seeking real solutions to body concerns. # Product The product being advertised is an ‘Aura Ritual’ designed to reduce the appearance of cellulite. The ad presents a ‘before’ (Day 1) and ‘after’ (Day 21) comparison, demonstrating visible smoother skin with ‘Less Visible Cellulite’ after three weeks of use. The visual and textual cues imply that the product works to smooth the skin and reduce the visibility of cellulite. The advertised product is for people seeking a solution to improve the appearance of their skin by reducing cellulite. The ad addresses purchase barriers by showcasing the tangible results of using the product, giving viewers confidence in its effectiveness. The product's USP is its ability to deliver smoother skin and reduce the visible cellulite in just 21 days. # Visual style The ad has a clean, clinical aesthetic with a focus on showcasing tangible results. The production quality is high, with studio-style lighting and clear before-and-after imagery. The visual motif is a side-by-side comparison, typical of performance marketing. Image treatment includes careful lighting and color grading to enhance the visual contrast between the before and after. Typography is integrated cleanly, with simple sans-serif fonts that allow the imagery to take center stage. The ad’s style feels native to in-feed social media, aiming to be highly scannable and attention-grabbing through direct visual evidence of product efficacy. # Hooks Headline: 92% saw a visible reduction in the appearance of cellulite # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a statistic: '92% saw a visible reduction in the appearance of cellulite'. This is the brand making a claim about the efficacy of their product. This intends to immediately capture attention and build trust by presenting a clear, positive outcome. - Next, a split-screen comparison shows the customer’s perspective. The left side, labeled 'DAY 1 Aura Ritual', displays skin with visible cellulite, while the right side, labeled 'DAY 21 Smoother Skin, Less Visible Cellulite', shows smoother skin. This visual is included to provide a direct comparison of the product's effects over time. - Finally, a disclaimer appears below the statistic: '*Based on a 25 subject consumer perception study after one use and after one week of use'. The brand is providing transparency about the source of the claim and the parameters of the study, which adds credibility to the claims made.

# Ad summary Image showcasing the Wildling Aura Platinum body sculpting tool, emphasizing its cooling stainless steel construction and patented design for lifetime use. # Brand positioning Wildling is positioned as a provider of high-quality, innovative self-care tools designed for longevity and effectiveness. The brand emphasizes the durability and advanced design of its products, highlighting their potential to become lifetime staples in a wellness routine. The brand distinguishes itself by creating patented products with unique materials, suggesting a focus on quality and efficacy. It does not appear to be directly addressing category norms or competitor behaviors, but clearly emphasizes functional benefits and a focus on advanced design. # Product The Wildling Aura Platinum is a body sculpting tool crafted from cooling stainless steel. It features a patented design intended to sculpt and tone the body. The tool is designed to last a lifetime, addressing concerns about the longevity and durability of self-care tools. The ad highlights the tool's material and construction, emphasizing its unique properties and long-term value. # Visual style The ad features a clean, product-focused shot with a spa-like ambiance. The image employs warm lighting and a shallow depth of field to draw attention to the product. The minimalist aesthetic conveys sophistication and luxury, suggesting high quality and efficacy. # Hooks Headline: Aura Platinum # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing the launch of a 'NEW!' product. This grabs the audience's attention and signals that the brand is continuously innovating. This is presented from the brand's perspective to highlight its new offerings. - The ad introduces the 'Aura Platinum' and describes it as being 'Crafted from cooling stainless steel, a patented, sculpting body tool designed to last a lifetime.' This emphasizes the product's unique features and potential benefits, positioning it as a worthwhile investment for the consumer. The brand is clearly promoting the value and longevity of the product.

# Ad summary The ad features a woman in a bikini on a porch, using a body oil product. She demonstrates its application and praises its benefits for skin appearance and overall well-being. # Brand positioning The brand is positioned as a provider of natural, sustainable, and effective body care products designed to enhance skin health and overall well-being. The brand appears to be targeting a consumer who appreciates natural beauty, self-care rituals, and products that promote both physical appearance and emotional comfort. It presents itself as a premium offering, focusing on quality ingredients and a holistic approach to beauty and wellness, possibly positioning itself against brands that offer superficial or synthetic solutions. # Product The product is a body oil in a dark green pump bottle. It is presented as a daily body routine product that helps to improve skin appearance and overall feeling. The oil is designed to be applied to the body and massaged into the skin. The product claims to keep the user feeling and looking their best. It is suitable for daily use as part of a simple, effective body care routine. The ad suggests it addresses potential purchase barriers by showcasing its ease of use and the visible positive impact on skin. # Visual style The ad has a UGC feel. It is shot in natural light. There are quick cuts to keep the pace moving. The production quality is casual, which supports the intended tone of a real person sharing their routine. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 00:00–00:17 The ad opens with a woman in a bikini on a porch, applying body oil. She is interacting with the camera, and the perspective is from her POV. The tone is relaxed and confident. The opening aims to engage the viewer with an appealing visual and an intriguing promise of feeling and looking one's best.

# Ad summary A woman demonstrates how to use Wildling's Aura Rose Pepper Foot Toning Oil to help support healthy looking revitalized skin and shares how the oil helps her skin from looking ashy and dry. # Brand positioning Wildling is presented as a high-end natural skincare brand, prioritizing unique, efficacious botanical ingredients. Their products offer consumers a way to solve common skin issues such as dullness and dryness, but with a functional approach. The brand aims to occupy a space in the consumer's mind where natural ingredients meet clinically proven results. It promotes self-care and confidence, aligning with a lifestyle that values wellness. Wildling defies the norm of using synthetic ingredients in skincare, opting for cold-pressed botanicals. Their functional and emotional benefits are highlighted, promising both revitalized skin and a luxurious experience. # Product Wildling's Aura Rose Pepper Foot Toning Oil, designed to combat dullness, dryness, and ashiness, especially for individuals with deeper skin tones. It is designed to revitalize skin with cold-pressed botanicals, including wild rose. The oil absorbs, nourishes, and sinks in fast. Its lightweight and non-greasy formula leaves the skin soft, even, and glowy all day. This product is for anyone experiencing skin dryness and dullness, particularly those with deeper skin tones facing challenges with in-between weather causing their skin to look ashy. Unlike basic oils that sit on top of the skin, this toning oil deeply penetrates to provide lasting nourishment and revitalization. It offers a solution to the common issue of skin's inability to keep up with changing conditions, providing consistent hydration and radiance. # Visual style The ad is shot with natural lighting, creating a bright and airy feel, while maintaining a polished aesthetic. The editing rhythm is consistent with smooth transitions between shots. It has a modern feel with a focus on showcasing the product's texture and application. The pacing is moderate, allowing viewers to absorb the information conveyed. The editing is synced with voiceover cues. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman sits in a chair and uses a roller on her skin to smooth it. - 00:02–00:08 She claims that the oil keeps her skin from looking ashy and dry because people with deeper skin know that in between weather will have you looking dull, dry and ash. - 00:08–00:13 She holds the product in her hand and shares that her skin just could not keep up, one day it's dry next it feels tight and nothing she was using was actually fixing it. - 00:13–00:16 She states she started using the Aura oil right after I shower. - 00:16–00:17 She puts some of the oil on her skin. - 00:17–00:20 She tells the audience to wait to see the before and after difference because it is actually insane. - 00:20–00:28 She shares that what makes this different is it's not just a basic oil, it's made with cold pressed potatonic including wild rose which helps support healthy looking revitalize skin. - 00:28–00:32 She says that it's not just sitting on top like most oils, it absorbs, nourishes and sinks in. - 00:32–00:36 She says that the oil is lightweight, never greasy, and her skin stays soft, even and glowy all day.