How Wendell Carvalho Advertises on Meta

# Ad summary This image ad promotes a digital product creation workshop that teaches participants how to generate significant income online. The ad features a man holding a sign with promotional text, set against a backdrop of a bridge. # Brand positioning The brand "Imersão Sprint Digital" is positioned as a provider of intensive, hands-on training focused on digital entrepreneurship and income generation. The brand aims to occupy a space in the consumer's mind as a results-driven educator, promising tangible outcomes through its programs. The branding uses a modern, energetic style, indicated by the bold typography and dynamic logo, which suggests a fast-paced, action-oriented approach. This contrasts with more traditional educational brands by focusing on immediate, practical application and high-income potential. # Product The advertised product is a workshop or intensive program called "Imersão Sprint Digital" designed to teach participants how to create and monetize digital products. The ad emphasizes the potential to "FATURAR 100K NA INTERNET" (earn 100K on the internet). The program spans "02 DIAS | SÃO PAULO - SP" (2 days in São Paulo, Brazil), with limited spots available, addressing the purchase barrier of scarcity. Participants are encouraged to tap "SAIBA MAIS" (learn more) and fill out a form to access pre-sale pricing. This implies the program offers a structured plan and actionable strategies for creating and profiting from digital products. # Visual style The ad uses a combination of a professional headshot with superimposed text and graphic elements. The production quality is high, with clear lighting and sharp focus on the man and the sign. The visual style is direct and promotional, emphasizing the key message of financial success. The layout is simple, ensuring scannability in a fast-paced feed environment. # Hooks Headline: FATURAR 100K NA INTERNET. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Toque em SAIBA MAIS e preencha o formulário ➜ # Point of view - [object Object] # Storyline - The ad opens with a visually prominent man holding a sign, presenting himself as an authoritative figure. This is intended to capture the viewer's attention and establish credibility. The brand is telling this part of the story. - The sign in the man's hands states the core offering: "Crie seu produto digital, e receba o plano FATURAR 100K NA INTERNET" (Create your digital product and receive the plan to earn 100k on the internet). This highlights the program's key value proposition of enabling participants to generate substantial income, and the brand is telling this part of the story. - Below the core offering, the sign includes event details such as "02 DIAS | SÃO PAULO - SP VAGAS LIMITADAS" (2 days | São Paulo - SP Limited spots). This provides practical information, emphasizing exclusivity. The brand is telling this part of the story. - The ad concludes with a call to action: "Toque em SAIBA MAIS e preencha o formulário para ter acesso ao PREÇO DE PRÉ-VENDA" (Tap on learn more and fill out the form to have access to the pre-sale price). This directs viewers to take the next step in the funnel, offering a discount as an incentive. The brand is telling this part of the story.

# Ad summary The ad promotes a 2-day in-person event in Campinas with Wendell Carvalho to teach attendees how to create a digital product from scratch and earn 100,000 reais online. # Brand positioning The brand, Imersão Sprint Digital, positions itself as a catalyst for digital product creation and monetization of knowledge. It promotes success, particularly financial success, for those who may not know how to monetize their expertise. The brand aligns with a lifestyle of entrepreneurship and digital innovation. It offers a practical approach to digital product creation, emphasizing tangible results like earning 100,000 reais online. The brand aims to empower professionals by providing the tools and knowledge necessary to succeed in the digital market. # Product The product advertised is a 2-day in-person event called Imersão Sprint Digital in Campinas with Wendell Carvalho, designed to help attendees create a digital product from scratch. The event is for professionals who are looking to monetize their knowledge and create a digital product. The main benefit is discovering how to earn 100,000 reais online by creating and launching a digital product from the ground up. This event directly addresses the barrier of not knowing how to turn expertise into income through digital products, offering a step-by-step process and practical knowledge. # Visual style The ad has a studio-shot feel with a professional presenting the offer. It employs a simple layout with text overlaying the image. The color scheme is a combination of orange, brown, and green, giving it a warm tone. The typography is clean and legible, with key information highlighted in bold. # Hooks Headline: PROFISSIONAL BEM SUCEDIDO QUE NÃO SABE MONETIZAR SEU CONHECIMENTO! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS # Point of view - [object Object] # Storyline - The ad opens with a call for successful professionals who don't know how to monetize their knowledge, meant to capture the attention of the target audience by identifying a common problem. The ad creator is speaking. - The ad presents the Imersão Sprint Digital event, a 2-day in-person workshop in Campinas with Wendell Carvalho, as a solution, communicating that attendees will learn to create a digital product from scratch and discover how to earn 100,000 reais online. The brand is telling this part of the story. - The ad includes a call to action, "TOQUE EM SAIBA MAIS e garanta sua vaga agora!" This urges the viewer to take immediate action and secure their spot in the event, creating a sense of urgency. The brand is telling this part of the story.

# Ad summary This ad promotes the Protagon event and describes how by attending the event and by using scientific tools, you can learn to dominate the strategies to have much more results in your life. # Brand positioning Protagon presents itself as a company specializing in teaching people to deal with their beliefs and feelings in order to unlock their prosperity. The brand focuses on transformation through scientific tools that help people understand the causes that are affecting their prosperity. # Product Protagon is a live immersion event that uses scientific tools to unlock the beliefs and feelings that block participants' prosperity. The event focuses on strategies that help people obtain much more success in their lives. It's positioned as an environment that will transform the participants. # Visual style The ad features a blend of outdoor shots of the speaker, stock footage of people struggling at work, and event highlight clips. The editing style employs quick cuts between the speaker and the stock images. The production quality has a commercial feel, due to its polished look. The pacing is moderate, around 20 CPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS # Point of view - [object Object] # Storyline - 00:00–00:05 The speaker says that the idea of not being good enough often leads to feeling the need to work harder, study more, and prepare more. This presents a common struggle with feeling inadequate. - 00:06–00:10 He states that this belief that studying more and preparing more will make someone good enough is not always true. This sets up a contrast between effort and internal blocks. - 00:20–00:28 The speaker introduces the idea that it's often an internal issue that needs to be resolved to flourish and start prospering. - 00:29–00:37 He states that the results people have in life are based on beliefs, on what people believe is true and correct. This emphasizes the power of beliefs in shaping one's life. - 00:38–00:55 He explains that if one doesn't learn to deal with their beliefs and feelings, one will live in a loop, almost having results, almost succeeding. This illustrates the cycle of near success without a fundamental change. - 00:55–01:06 He states life should be much more than just almost winning. He mentions that participating in a deep process is necessary. This sets up the value of their offer: Protagon is a deep process to learn to dominate the strategies to achieve much better results. - 01:06–01:09 He says the environment where they teach is called Protagon. This introduces the solution to the problem. - 01:10–01:15 He explains that within Protagon, scientific tools are used to understand what is blocking prosperity. This offers concrete mechanisms for growth. - 01:15–01:17 He explains that people will learn to deeply unlock prosperity. This promises a deeper impact than just surface-level strategies. - 01:17–01:19 He explains that people will be able to double their money in record time. - 01:19–01:27 He encourages to attend the Protagon event. He says it is not enough to watch videos on the Internet to transform. - 01:28–01:33 He encourages the viewers to touch the "Learn More" button to go to the Protagon page and guarantee a spot for the event. - 01:34–01:41 He states he wants to see the viewers in the three days of the Protagon immersion. - 01:41–01:47 He promises that after the Protagon event, life is never the same again and encourages again to touch the "Learn More" button and guarantee a spot.

# Ad summary This ad is from the Protagon brand. It is a single person ad where the presenter discusses common financial issues and offers up his class to alleviate some of those financial pain points. # Brand positioning Protagon is presented as a brand focused on holistic financial growth by addressing technical, emotional, and relational aspects of one's financial life. The brand suggests that achieving true wealth requires mastering these three key areas, positioning itself as a guide to help consumers navigate and resolve issues in each domain. This positions Protagon as not just a financial advisor, but a holistic life coach that goes beyond numbers and gets to the heart of how people work and interact with their finances and personal lives. # Product Protagon is promoting a three-day seminar called Novo Protagon. This event promises to provide attendees with the technical, scientific, and practical tools needed to transform their financial lives. Participants receive a 200-page guide filled with dozens of actionable strategies for increasing income. The program is designed to address emotional and relationship challenges that hinder financial success, such as procrastination, relationship strains, and trying to control others. Novo Protagon is positioned as a solution for those stuck in a cycle of earning and losing money, offering a path to consistent wealth-building by resolving underlying financial, emotional, and social constraints. # Visual style The ad is shot in a professional studio setting with a very modern and clean aesthetic. The editing has a quick, jumpy feel. The lighting is bright and the video has a very polished look. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Toque em saiba mais e garantir a sua vaga # Point of view - [object Object] # Storyline - 00:00–00:15 The ad starts with the speaker presenting a common issue, which is the feeling that you have money and then you don't, which is oscillating between making and losing money. - 00:15–00:20 The speaker introduces the solution, which is that you are sabotaging yourself because you have not mastered the triad of prosperity. - 00:21–00:37 The speaker further describes the three things you have to dominate in order to master the triad of prosperity: technical, emotional, and relational. - 00:38–00:47 The speaker shows visuals of people looking frustrated and sad and describes negative behaviors people may have, such as saving everyone around them, solving their problems, and trying to control them. - 00:47–00:51 The speaker claims that once you resolve all three of these things, your wealth becomes inevitable. - 01:01–01:09 The speaker promotes his three-day event called Novo Protagon, in which attendees will be given technical and scientific tools in a 200-page workbook. - 01:09–01:15 Visuals of people working on the workbook and listening to the presentation are shown. - 01:15–01:27 The speaker implores the viewer to break out of the cycle of making and losing money and to start building wealth by clicking on the "learn more" button.

# Ad summary This image ad uses the visual of a couple walking on the beach at sunset to introduce a marriage-saving event in Cuiabá. The ad uses the text, "NÃO TERMINE SEU CASAMENTO Antes de participar do NOVO PROTAGON em Cuiabá" (Don't end your marriage before participating in NOVO PROTAGON in Cuiabá). The ad also provides a call to action, "Toque em SAIBA MAIS↓ e garanta a sua vaga" (Tap on LEARN MORE↓ and guarantee your spot). # Brand positioning The advertised brand is presented as a source of help for marriages, with the offer of an event or course to keep couples together and avoid divorce. The brand seeks to occupy a position of support and guidance for couples experiencing difficulties, offering concrete tools and strategies to strengthen their relationship. The branding is functional, designed to offer solutions to common relationship issues. # Product The product being advertised is an event or program called "NOVO PROTAGON" located in Cuiabá, designed to help couples save their marriages. The visual context—a couple on a beach at sunset—suggests this program is for anyone facing difficulties in their relationship. It directly addresses the potential purchase barrier of believing the marriage is beyond repair by urging couples not to end their marriage before participating in the program. This is portrayed as a last opportunity to salvage the relationship. # Visual style The ad has a serene and romantic aesthetic, combining natural imagery with clear, direct text overlays. The image quality appears to be professionally shot, with warm color grading enhancing the sunset scene. The typography is clean and legible, ensuring the message is easily scannable. The overall style aligns with platform norms for relationship or self-help content, aiming to be both visually appealing and informative. # Hooks Headline: NÃO TERMINE SEU CASAMENTO # Benefits - [object Object] # Call to action Toque em SAIBA MAIS↓ # Point of view - [object Object] # Storyline - The image opens with a tranquil scene of a couple walking on a beach at sunset, creating a visual that represents peace, love, and partnership, alluding to the ideal state of marriage. This establishes a sense of longing or aspiration for the audience, depicting what they might desire in their own relationships from the customer's perspective. - The story takes a turn with the text overlay that reads, "NÃO TERMINE SEU CASAMENTO Antes de participar do NOVO PROTAGON em Cuiabá," which translates to "Don't end your marriage before participating in NOVO PROTAGON in Cuiabá." This message is coming from the brand and aims to intercept couples who are contemplating divorce, suggesting the program as a viable alternative. It interjects the brand's solution directly into the customer's consideration process. - Below the text, a heart shape drawn in the sand with the brand's lion logo at its center symbolizes love and commitment. This communicates that the program is centered around restoring the core emotional connection between partners from the brand's perspective. - The storyline progresses to the call to action, "Toque em SAIBA MAIS↓ e garanta a sua vaga," which means "Tap on LEARN MORE↓ and guarantee your spot," presented by the brand. This urges the audience to take immediate action to learn more and secure their participation, thereby transitioning from awareness to engagement and registration.

# Ad summary This image ad promotes an event called "Novo Protagon" in Cuiabá, Brazil, taking place from September 4th to 6th. It features two speakers or hosts of the event and encourages viewers to learn more and secure their spot. # Brand positioning The brand is presented as a leadership or personal development organization. The lion logo suggests strength, courage, and guidance. The brand seems to offer an opportunity for personal growth and becoming a "protagonist" in one's own life. The location-specific mention of "Cuiabá" indicates a focus on local impact and community engagement. The overall impression is one of empowerment, transformation, and taking charge of one's destiny. # Product The product is a personal or leadership development event called "Novo Protagon" taking place in Cuiabá on September 4th, 5th, and 6th. The event aims to help attendees become the "protagonist" of their own lives. The image features two speakers or hosts, implying that the event will involve presentations or workshops. The call to action to "Toque em SAIBA MAIS" and "E garanta a sua vaga" encourages viewers to learn more and secure their spot, suggesting that there may be limited availability. # Visual style The ad has a polished and professional aesthetic, using a combination of studio-style photography and digital graphics. The image features two speakers on a stage, which suggests a high-quality production. The use of bold typography, gold accents, and a nighttime city aerial view creates a sense of excitement and sophistication. The design is clean and well-organized, with a clear hierarchy of information. The overall style is modern and aspirational, aiming to capture attention and convey a sense of prestige. # Hooks Headline: NOVO PROTAGON EM CUIABÁ # Call to action Toque em SAIBA MAIS # Point of view - [object Object] # Storyline - The ad opens with the faces of two event hosts or speakers, framed against a bright background, conveying an initial sense of authority, expertise, and personal connection. This helps to build trust and engagement, setting the stage for the event offering (brand POV). - Next, the ad highlights the core offering: the "Novo Protagon" event in Cuiabá. This builds excitement and focuses the viewer's attention on the opportunity for growth and personal transformation. This part is presented by the brand. - Then, it specifies the dates of the event, adding practical information that provides a clear timeframe for the event. The brand is providing logistical details. - The ad closes with a call to action, urging the viewer to "Toque em SAIBA MAIS" and "E garanta a sua vaga", creating a sense of urgency and encouraging immediate action. The perspective is that of the brand, directly prompting the viewer to engage and register.

# Ad summary This ad promotes an event in Belo Horizonte to help attendees unlock their financial and emotional prosperity, and to teach them how to properly use the internet for their businesses. # Brand positioning This brand seeks to empower entrepreneurs and other professionals by helping them unlock their full potential, both emotionally and financially. It positions itself as a source of expertise and guidance. The brand aims to give professionals the tools to thrive in the modern digital landscape. The brand emphasizes the importance of both emotional and financial well-being. It also distinguishes itself from other brands by offering practical solutions to the challenges that professionals face when trying to navigate the internet for their businesses. # Product This product is a three-day event in Belo Horizonte for entrepreneurs and other professionals who want to improve their emotional and financial well-being. The speaker is someone with over 18 years of experience and claims to have trained over 1,170,000 people in more than 90 countries. This in-person event aims to unlock their potential. The event focuses on destravando (unlocking) people emotionally, financially, and technically. It is specifically geared towards professionals such as doctors, lawyers, and entrepreneurs. # Visual style The ad has a polished look with clean shots and smooth transitions, lending credibility to the presenter. The editing style incorporates quick cuts to maintain viewer engagement. The pacing is moderate, with variations depending on the segment, aligning with the speaker's speech patterns. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS E GARANTA A SUA VAGA # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The speaker begins by announcing that he is going to gather 2,500 people to prosper. This is intended to grab attention and emphasize the event's scale and potential impact. - 00:03–00:07 00:03–00:07 He states that he will gather them at a convention center and unlock them in relation to two major things. This builds anticipation by revealing the setting and hinting at the event's core objectives. - 00:07–00:10 00:07–00:10 He clarifies that he has been unlocking people for the past 18 years, implying he is highly credible. - 00:10–00:15 00:10–00:15 He lists his accomplishments, including having trained 1,170,000 people in more than 90 countries, establishing credibility. - 00:15–00:27 00:15–00:27 The speaker defines "destravar" (unlocking) as improving people emotionally and financially, and helps them leverage the internet. This provides more clarity on the event's value proposition. - 00:27–00:35 00:27–00:35 He acknowledges that people have immense difficulty making money. The speaker then claims that attending the three-day event will eliminate this difficulty, creating a sense of urgency and promise. - 00:35–00:36 00:35–00:36 The speaker concludes by offering to help and a closing message to book a spot. This prompts immediate action from interested viewers.

# Ad summary This image ad presents a motivational message to couples, contrasting the outcomes of collaboration and competition. It promotes an event called NOVO PROTAGON, suggesting attendees can enhance their partnership and become "life partners." The ad uses sophisticated imagery of a couple and is designed with a color scheme of gold, white, and navy. # Brand positioning NOVO PROTAGON is presented as a brand that focuses on empowering couples to achieve prosperity through collaboration rather than competition. The brand seems to position itself as a catalyst for couples to transition from merely being partners to becoming "life partners." The brand aligns with values of collaboration, prosperity, and long-term commitment, targeting an audience that aspires to improve their relationship and financial success together. It pushes against norms of individualistic achievement, promoting instead the power of partnership in achieving shared goals. The brand positioning is both emotional (emphasizing partnership and shared success) and functional (offering a specific event to facilitate this transformation). # Product The product being advertised is an event or program called NOVO PROTAGON BELO HORIZONTE 2026, designed for couples. The ad highlights the benefits of attending the event, framing it as an opportunity to transition from being just a couple to becoming "life partners." A key selling point is the offer to "COMPRE 1 INGRESSO, GANHE O SEGUNDO" (Buy one ticket, get the second one free), addressing a potential purchase barrier by providing a financial incentive for couples to attend together. The ad appeals to couples seeking to enhance their relationship and achieve shared success, promoting the event as a means to strengthen their bond and future prospects. # Visual style The ad features a polished, studio-shot production quality. The visual motifs include a color scheme of dark blues, golds, and whites. The image treatment includes background blur. The typography is large and bold. The style leans toward a high-design aesthetic, aiming to capture attention in feed through its elegant and sophisticated look. # Hooks Headline: CASAL QUE SOMA, PROSPERA. # Benefits - [object Object] - [object Object] # Call to action GARANTA SUA VAGA ❯ # Point of view - [object Object] # Storyline - The ad begins by introducing the brand and event: NOVO PROTAGON BELO HORIZONTE 2026. This establishes the context and provides the brand identity from the brand's perspective. - Next, the ad presents a motivational message that promotes collaboration over competition in a relationship: "CASAL QUE SOMA, PROSPERA. CASAL QUE COMPETE, EMPOBRECE." (A couple that adds, prospers. A couple that competes, impoverishes.) This is intended to resonate with couples and invite them to adopt the values the brand represents, which is delivered from the brand's perspective. - Then, the ad introduces the offer: "COMPRE 1 INGRESSO, GANHE O SEGUNDO" (Buy one ticket, get the second one free). This incentivizes couples to attend the event, which is being presented from the brand's perspective. - Finally, the ad concludes by encouraging couples to attend the event and transform their relationship: "Venham como casal. Saiam como sócios de vida." (Come as a couple. Leave as life partners.) It also includes a CTA to "GARANTA SUA VAGA" (Guarantee your spot). This is intended to inspire action and reinforce the value proposition of the event from the brand's perspective.

# Ad summary This ad is for the Protagon event and the speaker in the video details the key reasons that people are held back from becoming wealthy. # Brand positioning Protagon is presented as a transformational event focused on unlocking prosperity and financial freedom for Brazilian families. It is conveyed as a high-value opportunity for personal and financial growth, emphasizing empowerment and achievement of an 'epic' life. This positioning stands in contrast to typical motivational speeches, offering practical solutions rather than just inspiration. The brand aligns with a lifestyle of ambition, breaking free from emotional constraints, and building lasting family wealth. # Product Protagon is an in-person event held in Belo Horizonte, Brazil, designed to help participants unlock financial prosperity. It aims to address the core issues hindering wealth accumulation, such as lack of a practical plan, relational constraints, and emotional disorder. Participants will be provided with actionable strategies to overcome these obstacles and achieve financial goals. The event promises a concrete plan for doubling income in record time, access to a gift of an extra ticket, and a focus on solving practical problems instead of providing empty motivation. # Visual style The ad has a combination of studio shots of the speaker along with b-roll footage of the event that is overlaid with text. There are quick cuts of imagery of upset individuals along with a more polished logo graphic at the end. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Toque em Saiba Mais agora # Point of view - [object Object] # Storyline - 00:00–00:08 A man is speaking directly to the camera about Protagon coming to Minas Gerais. - 00:09–00:21 The man counts to three on his fingers, and explains that there are three reasons that you are being held back from enriching yourself. He says that if you solve them, you will become enriched. - 00:21–00:26 He begins to explain the first thing: technically you need a plan to enrich yourself. - 00:26–00:40 The man counts to three again, and elaborates that the plan consists of: a burning desire for the next financial level, a step by step guide to get to that level, and develop the ability to get to that level. - 00:40–00:47 Another man, a woman, and the first man are shown with voiceover asking if you have a desire to double your financial level in record time, such as 30, 60, or 90 days. - 00:47–00:53 The man explains the second thing: to have a plan to get there, and he asks what you're going to do and how will you do it. - 00:53–01:01 He details the third thing: that inside the first point you need capacities, abilities, and competancies. - 01:01–01:07 He gives an example of marketing, digital marketing, and sales. - 01:07–01:10 He says you won't execute if you don't have those abilities. - 01:10–01:13 He says that the lack of a practical plan keeps people from enriching. - 01:13–01:16 He then explains that the second point are relational prisons. He asks what that means. - 01:16–01:26 He explains that relational prisons are being trapped in relationships. He lists family and those where you have guilt, fear, and shame about enriching in relation to your family. - 01:26–01:32 He asks if the more you enrich, are more problems generated in your family, and shows people with concerned looks on their faces. - 01:32–01:43 He asks when you start to prosper, do your parents not become sick? Does someone not call your attention? Does someone start making you save the family? - 01:43–01:51 He asks the woman listening if the more you grow does your husband or wife like it? What about your mother, father, and siblings? - 01:51–01:56 He says that almost always, people have relational prisons. They always feel guilty about enriching. - 01:56–02:01 Different women say, "who am i to have more money than my parents?" "who am i to give more than my parents" - 02:01–02:03 The man in the car explains that you have to resolve relational prisons. - 02:03–02:06 The man then explains his third point is you need to solve the emotional disarray. - 02:07–02:12 He explains the disarray is all those emotions that block you. - 02:12–02:18 He gives the examples: fear of breaking, fear of failing, fear of something going wrong, are emotional disarrays. - 02:18–02:24 He adds fleeing conflict is also an emotional disarray. - 02:24–02:32 The final disarray that the man highlights is finding new things to do, always innovating, and looking for adrenaline and dopamine. - 02:32–02:36 The man lists rage and not having patience. - 02:36–02:41 He adds emotional disarray is thinking too much and not executing enough. - 02:41–02:49 The man lists the three themes: absence of a practical plan, relational prisons, and emotional disarray. - 02:49–02:57 He explains that these are what the Protagon event will solve to have financial prospertiy. - 02:57–03:04 The man promises that you will be free of emotional blocks, have a concrete plan, and double your money in record time. - 03:04–03:08 He states that it is not motivational speaker bullshit. - 03:08–03:13 The speaker says that the new Protagon helps you distract and prosper. - 03:13–03:43 He encourages viewers to select the "Saiba Mais" CTA, promising viewers that they will get another ticket for free and not pay a higher fee. - 03:43–03:44 He reminds viewers to select "Saiba Mais" and guarantee their tickets.

# Ad summary This ad promotes the Protagon program, a 3-day in-person financial immersion event to help families and businesses prosper. It uses a creator-style format with voiceover and overlays showing detailed workbook pages and concepts to build trust and imply a high-value offer. # Brand positioning The Protagon program is presented as a transformative financial immersion event. It focuses on providing functional tools and strategies to "unlock" financial potential for individuals and families. The tone is authoritative and confident, promoting the idea that Protagon can solve deep-seated financial and relational challenges in a comprehensive, almost spiritual way. The brand aligns with a lifestyle of continuous improvement, claiming it can guide anyone toward "an incredible, loving relationship." # Product The product being advertised is the Protagon program, described as a 3-day, in-person immersion event designed to help families and businesses prosper financially. It includes a comprehensive workbook with over 200 pages of tools and strategies. Key components highlighted include a prosperity triad, identification of financial freedom levels, methods for financial planning, understanding one's emotional temperament related to money, identifying and overcoming financial fears, creating new financial "engines," addressing limiting beliefs, navigating relationship dynamics that impact finances, and achieving spiritual fulfillment alongside financial success. The program aims to provide a holistic approach to financial well-being, addressing not just practical skills but also emotional and relational factors. # Visual style The ad combines high-quality, polished studio shots with quick cuts and detailed close-ups of the workbook. The aesthetic is professional, but not overly slick, which gives it a trustworthy feel. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. Cuts and text overlays sync loosely to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The male speaker introduces the material, promising to help viewers prosper in 2026. This sets an aspirational, forward-looking tone and frames the video from the brand’s perspective. - 00:03–00:19 00:03–00:19 The speaker introduces some tools in the workbook to help people become financially "unstuck" this year and make their business and family prosper. The tone is enthusiastic, and the perspective is still from the brand’s point of view, highlighting the value of the Protagon program. - 00:19–00:38 00:19–00:38 He walks through the book's core elements. The moment conveys the program's comprehensive, foundational approach to wealth creation, speaking from a position of expertise and authority. - 00:38–01:07 00:38–01:07 The speaker then states that you will understand your financial level. This makes you understand what can make you prosper. A calm and informative tone is used, maintaining a position of expertise and authority. - 01:07–01:27 01:07–01:27 Speaker states that there are three groups of fear. This is meant to show more of the product offered to the consumer and have them keep watching. A position of expertise and authority is being used again. - 01:27–01:37 01:27–01:37 More pages are shown in the material. The message or intention is to help you get over your fears. He is still trying to build trust in the brand. A calm and informative tone is used to convey expertise. - 01:37–02:21 01:37–02:21 Speaker states the program creates a double financial plan which is meant to help you double your financial state. The use of expertise and authority builds trust with the consumer. - 02:21–02:33 02:21–02:33 They show pages of the material to highlight that this is the key. They are trying to showcase the material by letting people know how it can help you. - 02:33–03:11 02:33–03:11 They want you to map out your feelings. They mention how it helps you map out people, victims, saviors, and persecutors. They are using an authoritative tone to show why you need the product. - 03:11–04:16 03:11–04:16 They state if you use these resources and strategies, that you'll get to be in a fantastic and incredible loving relationship. They are trying to evoke a desired outcome in the product. A happy, calm and informative tone helps to do this. - 04:16–04:42 04:16–04:42 The speaker tells viewers to tap "Learn More" to understand how this immersion transforms over 20,000 lives annually. The ad concludes with a visual of a lion logo. This ends the video in the brand’s voice, with a direct call to action.

# Ad summary This ad promotes a three-day event called Protagon, which helps attendees unlock their financial potential by addressing emotional issues related to their perceived worth and teaching them how to double their income. The ad presents the event as a deep, transformative process that provides practical strategies for financial success. # Brand positioning Protagon is presented as a transformative personal development event focused on unlocking financial potential. The brand positions itself as an authority in helping individuals overcome emotional barriers and achieve financial success, offering a deep, scientifically-backed process for attendees to address issues of self-worth and double their income. Protagon promotes the idea that financial success is tied to emotional well-being and self-perception, suggesting that traditional financial advice may not be enough. It aims to fill the space in the consumer's mind of being a personal development brand that focuses on the emotional and financial blockages. # Product Protagon is a three-day in-person event designed to help attendees unlock their financial potential by addressing emotional issues and developing practical strategies for financial growth. The event uses scientific tools and a deep, transformative process to help attendees overcome emotional barriers related to their self-worth and perceived deservingness. By attending, people will be able to resolve emotional disorders completely and obtain a practical plan on how to double the money in record time. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with elements of user-generated content (UGC). The speaker is being filmed in a car, which adds authenticity to the ad. The editing includes quick cuts to event footage, which shifts the pacing. The color grading is natural, and the setting changes contribute to the narrative. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Toca em Saiba Mais, preenche o formulário. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man in a convertible making a statement about money. - 00:02–00:08 He elaborates that, even if someone makes a lot of money, there's an underlying reason they might lose it. - 00:08–00:09 He claims to have an explanation for why someone might make money and then lose it. - 00:10–00:18 He says that people who consistently make money and then lose it tend to suffer from an emotional disorder called a low level of deservedness. - 00:19–00:28 He goes on to provide an example of someone who feels they only deserve $15,000 a month, but makes more. - 00:28–00:42 The speaker states that as they start making more money, they get rid of the money they don't feel they deserve. The speaker argues this is due to the existence of a financial thermostat within them. - 00:42–01:02 The speaker uses an air conditioner analogy to describe how it works. - 01:03–01:08 He asks Wendell where he can go to get rid of this emotional disorder and resolve it in his life. - 01:09–01:10 He says that the answer is to attend the three-day Protagon event. - 01:11–01:17 The speaker claims that the event is scientifically backed and a very deep process for financially unlocking people. - 01:17–01:32 He details what attendees will get out of attending, and that they'll also get a plan to double their money in record time. - 01:33–01:39 The speaker concludes by instructing viewers to select 'Saiba Mais' to pre-register for the event and be contacted on WhatsApp.

# Ad summary This video promotes the Protagon event, which helps people increase their income by providing tools and strategies to achieve financial success. # Brand positioning Protagon is presented as a brand focused on helping individuals achieve financial prosperity and unlock their full potential. It positions itself as a provider of actionable tools, frameworks, and in-person guidance, contrasting itself with generic motivational content. The brand offers structured approaches and detailed resources to empower individuals to increase their earnings and elevate their financial status beyond conventional norms. It aims to occupy the space of a practical, results-oriented financial transformation. # Product The Novo Protagon event is a three-day in-person seminar designed to provide attendees with the tools, structures, and clear processes needed to significantly increase their income. The event addresses the frustration of being stuck in a certain income range, specifically R$ 20,000 to R$ 40,000 per month, and offers a pathway to reach R$ 100,000 to R$ 300,000. The program material includes a 215-page workbook filled with practical tools and detailed information. It provides an environment where attendees can immediately apply these tools to their businesses, ensuring real-world results. The offering is geared towards individuals who are not from wealthy families but desire to create a financially prosperous future for themselves and their families. # Visual style The video has a hybrid aesthetic, combining polished commercial elements with a UGC feel, as it features content that appears to be shot by an individual in a casual setting. The editing rhythm is fairly consistent with occasional quick cuts to emphasize points or transition between scenes. The audio-visual sync is present but not heavily emphasized, with text overlays and some actions timed to the rhythm of the voiceover. The pace shifts slightly to align with different parts of the speaker's message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS E GARANTA A SUA VAGA # Point of view - [object Object] # Storyline - 00:00–00:06 The speaker introduces himself in front of a large audience, stating that 2,500 people are present, including professionals and entrepreneurs. - 00:06–00:11 He says that the attendees are at the Protagon event in order to move past making between 30,000 to 40,000 R$ per month, and to go towards making over 200,000 R$ liquid per month. - 00:11–00:17 The speaker shows the Protagon workbook, and asks the audience to go through an exercise by answering the questions inside. - 00:17–00:57 He flips through the Protagon workbook pages to show the financial self-evaluation questions that attendees will answer. - 00:57–01:06 He continues showing the variety of financial self-evaluation questions. - 01:06–01:11 The speaker returns to being in front of the audience. He assures the audience that this is what all the attendees are currently working on, and that it is helping them. - 01:11–01:19 He describes how Protagon helps people overcome being financially stuck at a certain amount, and states that it helps them jump to making 100,000 to 300,000 R$. - 01:19–01:24 He states that if you are not from a rich family, this event can help you create one yourself. - 01:24–01:29 The speaker continues listing what Protagon will provide for the attendees in order to become financially successful. - 01:29–01:31 The speaker reinforces that Protagon is not just motivation, but true strategies and processes for financial success. - 01:31–01:34 He shows examples of attendees applying the strategies and tools that they're learning. - 01:34–01:41 He flips through the 215 page Protagon workbook to show the amount of information contained in the material. - 01:41–01:48 He encourages the viewer to join the next class of Protagon, and to tap 'Saiba Mais' to learn more and guarantee their spot. - 01:48–01:52 He ensures the audience that attending Protagon will change their financial life forever.

# Ad summary This ad promotes Protagon, a three day immersion event in Belo Horizonte. The speaker stands on a balcony with a view of the beach and palm trees, and encourages viewers to stop procrastinating and sign up for the event. The ad highlights the transformative power of the event on finances, family life, and emotional wellbeing. It emphasizes the practical tools and processes that attendees will receive, and urges viewers to act now because tickets are running out. The ad creates a sense of exclusivity and transformation for individuals seeking to level up their lives. # Brand positioning Protagon is presented as a transformative experience, offering a deep and solid process for personal and financial growth. The brand promises to unlock the emotional and technical aspects of creating wealth, and positions itself as more than just cheap motivation. It distinguishes itself by providing tools for prosperity and life changing experiences, emphasizing a comprehensive approach to improving financial, family, and emotional aspects of life. The brand aims to occupy a space in the consumer's mind as a provider of substantial and lasting transformation, appealing to individuals who seek tangible results rather than superficial motivational content. # Product Protagon is a three day immersion event in Belo Horizonte, designed to provide attendees with the tools and processes needed for personal and financial transformation. The event addresses the problem of procrastination and offers solutions to unlock the emotional and technical aspects of creating wealth. It is designed for individuals seeking to transform their finances, family life, and emotional wellbeing, promising to unlock the next level of prosperity and wealth. With more than 2,000 people attending, Protagon offers a deep, solid process that goes beyond cheap motivation, providing practical tools and techniques. It encourages viewers to stop procrastinating, emphasizing that tickets are running out and the event will fill up again. The ad presents Protagon as a decision that viewers should make immediately to celebrate their commitment to change. # Visual style The ad has a high-end, polished feel, with bright, natural lighting. The editing style includes quick cuts and static shots, with smooth transitions. The background is a tropical beach. The overall pacing is moderate and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The speaker starts by telling the viewer to stop procrastinating. - 00:01–00:05 00:01–00:05 He asks if the viewer is going to keep procrastinating, since they have already seen the Protagon page multiple times and the event is coming up soon. - 00:05–00:11 00:05–00:11 The speaker states that action must be taken now by making a decision to change in the here and now. - 00:11–00:16 00:11–00:16 He prompts the viewer to click on the learn more button and fill out the form so his team can contact the viewer via WhatsApp. - 00:16–00:21 00:16–00:21 The speaker wants to help the viewer get all their questions answered about Protagon. The focus is on the three days of the immersion. - 00:21–00:30 00:21–00:30 The speaker reinforces the viewers to stop procrastinating, as the immersion is coming and the tickets are running out. He says that over 2,000 people will be transforming their lives. - 00:30–00:37 00:30–00:37 He emphasizes how their finances, family life, and emotional well being will improve at the event. This will help with the next level of prosperity and wealth. - 00:37–00:40 00:37–00:40 He highlights the tools that people will be receiving at the event and that it's not just motivation. - 00:40–00:46 00:40–00:46 He states that it is a deep solid process that unlocks the emotional and technical parts of creating wealth. - 00:46–00:56 00:46–00:56 The speaker says to click the learn more button now and fill out the form so to not skip the video. - 00:56–01:00 00:56–01:00 He asks the viewer to go to fill out the form and he'll see them in the three days of Protagon.

# Ad summary This ad promotes the Protagon event in Belo Horizonte, promising to transform your financial life in three days. The ad emphasizes the importance of having a technical plan and addressing emotional disorders to achieve financial success. It encourages viewers to click 'Saiba Mais' (Learn More), fill out the form, and join Protagon. # Brand positioning Protagon is presented as a transformative event focused on financial and personal growth. The brand is positioned as a provider of technical and scientific tools to help individuals overcome emotional disorders and achieve financial success. It is led by a successful entrepreneur who leverages his own experience in training people and building multiple million-dollar businesses to build credibility. Protagon challenges the norm by addressing not only the technical aspects of financial planning but also the emotional barriers that prevent people from achieving their goals. The brand adopts an emotional positioning, emphasizing empowerment and transformation, rather than solely focusing on functional financial strategies. This positions Protagon as a holistic solution for those seeking to improve their financial lives by addressing both the practical and psychological aspects of wealth creation. # Product The advertised product is a three-day immersion event in Belo Horizonte, designed to help participants transform their financial lives. The event provides tools to create a technical financial plan and address emotional disorders that hinder financial success. It is targeted toward individuals who feel stuck or unable to achieve their financial goals due to a lack of planning and emotional barriers like fear of failure, criticism, and frustration. The event promises to equip attendees with technical and scientific tools to overcome these obstacles and achieve a financial breakthrough. The ad emphasizes that the event is led by someone with 18 years of experience training people and building successful businesses, conveying that the event is a solution to not having a technical plan or knowing how to deal with emotional issues preventing individuals from financial success. The ad addresses the fear of not knowing how to handle emotional issues and the absence of a technical plan, positioning the immersion as a comprehensive solution. # Visual style The ad has a hybrid visual style, blending a personal, UGC feel with polished commercial elements. The editing style includes quick cuts to maintain a fast pace, interspersed with static shots of the speaker. The production quality varies, with some segments having a high-end commercial look (e.g., the speaker in the car) and others resembling UGC (e.g., visuals of worried people). The pacing is relatively consistent throughout, with cuts timed to coincide with key points in the voiceover. This creates a dynamic viewing experience that keeps the audience engaged. The use of visuals, such as event clips and emotive portraits, complements the spoken content to create a unified message. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Toque em Saiba Mais aqui (Tap on Learn More here), Toque em Saiba Mais agora (Tap on Learn More now), preencher o formulário (fill out the form) # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad opens with a man in a convertible, directly addressing the viewer and asking if they have a plan to prosper. He asserts that they likely do not, setting up the problem that the ad will address. - 00:09–00:19 00:09–00:19 The man states he has 18 years of experience training people, six companies, and a high monthly revenue, establishing his credibility and expertise to follow. - 00:19–00:24 00:19–00:24 The man asks if the viewer knows how to deal with fears and obstacles, framing them as potential impediments to implementing a plan. The perspective is from the expert, highlighting common challenges people face when trying to succeed financially and setting up an emotional hook. - 00:24–00:29 00:24–00:29 Visuals of people appearing concerned or contemplative are shown, paired with a voiceover listing fears such as failure, making mistakes, and exposure. This segment aims to resonate with the viewer's feelings of insecurity and vulnerability. - 00:30–00:35 00:30–00:35 The man in the car speaks about the inability to deal with criticism and frustration, identifying these as 'emotional disorders.' He defines the core issue that prevents financial success. - 00:35–00:48 00:35–00:48 The man explains that people don't get rich due to a lack of a technical plan and an inability to deal with emotional disorders, introducing the core problem that the event aims to solve. He proposes solving these issues together in a three-day immersion using technical and scientific tools. The tone shifts to motivational and solution-oriented. - 00:48–00:53 00:48–00:53 He instructs the viewer to click 'Saiba Mais,' fill out the form, and wait for his team to reach out, providing a clear call to action. - 00:53–01:00 00:53–01:00 Visuals of the Protagon event, including large crowds and the speaker on stage, are shown, emphasizing the event's popularity and scale. The claim is that attending the event involves getting the tools, which took 18 years to learn. - 01:00–01:06 01:00–01:06 The man in the car offers to deliver these tools in an organized way for those seeking financial growth, emphasizing that the event can bring growth for the viewer and their family. - 01:06–01:20 01:06–01:20 The man reiterates the call to action to click 'Saiba Mais' and fill out the form, giving the viewer the choice to either transform their financial life or continue with their current patterns and results. He ends with the question "Qual que é a sua escolha?" (What is your choice?) to prompt a decision. - 01:20–01:25 01:20–01:25 The ad ends with a final call to action to tap 'Saiba Mais' and fill out the form, reinforcing the desired viewer behavior.

# Ad summary This ad promotes a three-day event in Belo Horizonte, Brazil, called Protagon. The speaker explains that attendees will learn how to transform their lives by unlocking prosperity and wealth. He tells viewers to click the learn more button and fill out the form to have their questions answered by his team on WhatsApp. The ad conveys the message that this is an opportunity to transform financial and family life, emotional well-being, and unlock a new level of prosperity and wealth through tools delivered at the event, which promises to be a deep and solid process that unlocks emotional and technical aspects of wealth creation. # Brand positioning Protagon is presented as an event-based brand that aims to occupy the space of life transformation through financial, emotional, and personal development. The brand's tone and messaging promote a lifestyle of prosperity and wealth creation, promising a deep and solid process that unlocks both emotional and technical aspects. It differentiates itself from cheap motivation by delivering tools for prosperity and wealth creation. This brand positioning is functional, focusing on performance and results, but also touches on emotional well-being and personal growth. # Product The featured product is a three-day immersion event in Belo Horizonte designed to help individuals transform their lives financially, emotionally, and in their family lives. The event focuses on destravando (unlocking) the next level of prosperity and wealth through specific tools and processes. It is promoted as a deep, solid, and effective method, as opposed to cheap motivation. The USP emphasizes the emotional and technical aspects of wealth creation. The ad addresses the purchase barrier of uncertainty by offering potential attendees the opportunity to have their questions answered by the brand's team via WhatsApp after filling out a form, highlighting the limited availability of tickets and urging viewers to take immediate action. # Visual style The ad has a polished commercial aesthetic, combining lifestyle shots with event footage. The editing style is quick cuts between the speaker and event visuals, timed to music cues and text overlays. The pacing is fast, with frequent cuts and text animations to maintain engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TOQUE EM SAIBA MAIS e preencha O FORMULÁRIO # Point of view - [object Object] # Storyline - 00:00–00:09 The speaker, holding a bottle of champagne, promotes the Protagon event in Belo Horizonte and invites viewers to celebrate their decision to join. - 00:10–00:16 He urges viewers to tap the "Saiba Mais" button to fill out a form, promising that his team will contact them via WhatsApp to answer any questions. - 00:16–00:19 The ad cuts to a document titled "Epic Life Vision" and shows a hand writing in a notebook, highlighting the immersive nature of the Protagon event. - 00:19–00:21 A wide shot shows the speaker addressing a large crowd with raised hands, reinforcing the message to stop procrastinating and join the event. - 00:21–00:26 The speaker, back on the balcony, emphasizes the urgency by noting that tickets are running out and the event will be packed. - 00:26–00:33 The speaker tells the audience the event will transform their financial, family, and emotional lives. - 00:33–00:45 The speaker says attendees will unlock a new level of wealth, highlighting the practical tools the event provides, differentiating it from mere motivation. - 00:45–00:58 The speaker urges the audience to click the "Saiba Mais" button, fill out the form, and not skip the video, emphasizing the urgency and opportunity to join the event. - 00:58–01:03 The speaker concludes by repeating the call to action: click now and fill out the form to see them at the event in three days.

# Ad summary This ad promotes the Manual do Marido Provedor, a product designed to help women transform their husbands. It features two speakers in a podcast-like setting. The male speaker discusses the manual's features and benefits, emphasizing that it empowers women to help their husbands become more masculine and prosperous. The ad includes direct calls to action to download the manual and begin applying the strategies. # Brand positioning The brand Manual do Marido Provedor is presented as a transformative tool to help wives influence their husbands in a positive way. The brand positions itself as a guide for women to enhance their husbands' masculinity, ambition, attitude, and desire to provide. The brand suggests that by using their strategies, women can create a positive change in their marriages. It is implied that the brand is pushing against the norm of modern men being passive, lazy, and unmotivated. # Product The product being advertised is the Manual do Marido Provedor, which translates to Provider Husband Manual, a downloadable and printable guide offering strategies for women to apply 'silently' to their husbands to foster positive change. According to the ad, this manual helps women elevate their husbands' levels of ambition, attitude, and desire to provide for their families. The manual promises to make men more masculine, prosperous, and driven, enabling them to be better providers for their families. The product's USP is that it is practical, direct, and derived from strategies that the male speaker's wife used to transform him from being idle and content to being prosperous and wealthy. # Visual style The ad's overall aesthetic is that of a polished podcast or interview. The editing style is mostly static shots with occasional jump cuts, enhancing the conversational tone. The production quality aims for a commercial feel, lending credibility to the speakers and the product. The pacing is moderate, with some shifts when text overlays appear. There is an audio-visual sync, particularly when text appears to emphasize points made by the speakers. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action The CTAs are: 'touch and learn more now, download this manual,' and 'It's just to tap and learn more and download now.' # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman asks if it isn't preferable for a woman to be alone than with a husband who doesn't help. - 00:04–00:16 00:04–00:16 A man responds that it's understandable because the woman may be carrying a very heavy burden that should be shared by two. He then asks, rhetorically, what is the correct thing to do. - 00:16–00:28 00:16–00:28 The man states that the correct thing to do is for the woman to gain access to strategies that will transform her husband in a few weeks, which can be achieved with the Manual do Marido Provedor. - 00:30–00:38 00:30–00:38 The man explains that the manual is a compilation of secret strategies to silently improve any man. - 00:38–00:53 00:38–00:53 The man describes how the consumer can download and print the manual, which will in turn increase ambition, attitude, and desire to provide in her husband. - 00:53–01:03 00:53–01:03 The man states it is a practical manual, direct to the point, adding that its strategies were actually used by the woman sitting next to him to make him a better provider. - 01:03–01:12 01:03–01:12 The man urges the women to click to download the manual and apply its strategies to their husbands. - 01:13–01:17 01:13–01:17 The ad provides a text call to action to find out more and guarantee the manual.

# Ad summary This ad promotes a business "manual" for women with small businesses. It states that the manual will help women discover ways to increase revenue. # Brand positioning The brand being advertised is positioned as a source of business expertise, specifically catering to women entrepreneurs. The brand offers a practical manual filled with actionable strategies designed to help small businesses increase their revenue. The tone is confident and empowering, aligning with the lifestyle of ambitious, business-minded women. The brand aims to stand out by offering immediate, real-world solutions rather than abstract business theories, appealing to those who value efficiency and tangible results. The brand's functional approach is designed to help users achieve higher profitability, and sustainable growth. # Product The product is a manual called "90 Formas Práticas de Como Fazer Mais Dinheiro em Qualquer Negócio" (90 Practical Ways to Make More Money in Any Business). It is designed for women who own small businesses and are seeking ways to increase their revenue. The manual contains 90 practical strategies that are divided into four key areas: attracting more clients, retaining existing clients, reducing operational costs, and forming strategic partnerships. The USPs are its practicality and immediate applicability, allowing users to quickly implement the strategies to improve their business's financial performance. The manual addresses the purchase barrier of not knowing how to improve business revenue by providing clear, actionable steps. The ad emphasizes that the manual is a hands-on resource that can be used to guide business owners in making real-time decisions to grow their businesses. # Visual style The ad has a casual, UGC-like aesthetic, but is likely a polished commercial. The video has jump cuts. The pacing is moderately quick, with shifts occurring as the man changes topics. Yellow text is placed throughout the ad to emphasize the man's spoken points. # Benefits - [object Object] # Features - [object Object] # Call to action Então toca e saiba mais agora, pegue esse material, já usa (So tap and learn more now, take this material, use it now) # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad opens with a man speaking directly to the camera, addressing women entrepreneurs who need to increase their business revenue but lack ideas. The intention is to grab the attention of the target audience by acknowledging a common pain point. The tone is direct and assertive, creating a sense of urgency. - 00:07–00:12 00:07–00:12 The man introduces the "90 Formas Práticas" manual and claims it will help any business. This moment responds to the previous one by offering a solution to the stated problem. The brand’s perspective is conveyed through the man’s confident tone and the promise of practical advice. - 00:12–00:27 00:12–00:27 The man explains what the manual is. This is to clarify what the ad is offering. The brand is speaking in a helpful and matter-of-fact tone. - 00:27–00:34 00:27–00:34 The man shares some of his business experience in order to present himself as a credible authority. This helps build trust in him and his product. The tone is proud and earnest. - 00:34–00:45 00:34–00:45 The man goes on to state that the manual contains 4 strategies to help. This is a continuation of the man attempting to be helpful. The tone is direct and assertive. - 00:45–01:01 00:45–01:01 The man divides the 90 practical strategies of how to make more money in any type of business, into those 4 groups of strategies. The audience is experiencing the ad from the man's point of view, and his tone is informative. - 01:01–01:18 01:01–01:18 The man says he knows that the material will work for all small businesses, and implores them to take the manual and put it into action in their business now. The perspective conveyed is that of an expert trying to pass on a valuable tool, shaping the moment with encouragement and enthusiasm. - 01:19–01:23 01:19–01:23 The ad shows a black screen with text giving instructions for the viewer. This acts as a call to action. The message is delivered in a simple, declarative tone, aiming for clarity.

# Ad summary This image ad promotes Novo Protagon Belo Horizonte 2026 with the message that wealth is inevitable. # Brand positioning Novo Protagon is presented as an exclusive and prestigious organization or event, symbolized by the lion logo and the message that wealth is inevitable. The brand positions itself in the realm of high achievement and success. The event taking place in Belo Horizonte in 2026, suggests a forward-looking and aspirational tone, targeting individuals seeking financial prosperity and leadership opportunities. # Product This ad promotes Novo Protagon Belo Horizonte 2026, a future event occurring in Belo Horizonte in the year 2026. The ad provides a call to action to sign up for the event, suggesting it is exclusive. The overall marketing message is based around the concept of wealth, suggesting attending this event will provide the attendee with financial benefits. # Visual style The ad has a sleek, modern aesthetic. It uses simple geometric shapes and a limited color palette to convey a sense of sophistication. The lighting is dramatic, with strong highlights and shadows that add depth and dimension. The overall effect is polished and professional, giving the impression of a high-end product or service. # Hooks Headline: A RIQUEZA É INEVITÁVEL # Benefits - [object Object] # Features - [object Object] # Call to action INSCREVA-SE # Point of view - [object Object] # Storyline - The ad opens with the core message, 'A riqueza é inevitável,' which translates to 'Wealth is inevitable.' This sets the tone by immediately highlighting the promise of guaranteed wealth, positioning the opportunity in an aspirational light, from the brand's perspective. - The narrative moves to the logo of the brand, which is a lion and then the brand name which is Novo Protagon. Then, the location and date of the event is provided, Belo Horizonte 2026. From the brand's perspective, the location and date frame the event as a can't miss in the future. - The ad ends with the call to action 'Inscreva-se,' which translates to 'Sign up,' prompting immediate engagement, from the brand's perspective.

# Ad summary This image ad promotes an event, "Sprint Digital", for doctors to learn how to create a digital product. The ad suggests that doctors can earn up to R$100,000 by creating digital products. It features a man in a white shirt who appears to be speaking to an audience. The ad encourages viewers to click to learn more and fill out a form. # Brand positioning This ad promotes the "Sprint Digital" event, which aims to help doctors create and sell their own digital products. The branding appears professional, with a focus on financial success and entrepreneurial opportunities within the digital space. It positions itself as a solution for doctors looking to diversify their income and leverage their expertise online. The brand emphasizes actionable strategies and tangible results, appealing to those seeking financial empowerment and a new revenue stream. # Product The product being promoted is a live event called "Sprint Digital", held in Campinas - SP on July 4th and 5th. The event teaches medical professionals how to create their own digital product and generate up to R$100,000 in revenue online. The ad implies the product is a structured plan or methodology, which attendees can use to monetize their knowledge and skills. The main selling point is the potential for significant income generation (30, 50, up to R$100,000) and the opportunity to tap into the online market. # Visual style The ad features a blend of professional presentation with event-style photography. The production quality is high, with clear text overlays and a confident speaker. The visual motif is a combination of event promotion and direct address, designed to capture the attention of medical professionals. The overall effect is a platform-contrast style, aiming to stand out with its professional quality. # Hooks Headline: 30, 50, ATÉ 100 MIL REAIS NO SEU BOLSO? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Toque em SAIBA MAIS e preencha o formulário # Point of view - [object Object] # Storyline - The ad opens by announcing the event dates and location, which is intended to immediately inform the audience of the opportunity being offered. This is from the brand's perspective to set the context for the rest of the advertisement. - The ad presents a question directly to doctors, asking if they would trade their shifts for the potential to earn a substantial income. This is from the brand's perspective, intending to capture attention by proposing a desirable alternative to the typical workload of a medical professional. - The ad states that the speaker has generated over R$500 million and will share the plan to help others create their digital product and earn money online. This section is from the brand's perspective to build trust and credibility with the intended audience. - The ad includes a call to action to tap to learn more and fill out the form, driving the user to engage with the opportunity being offered. This is from the brand's perspective to prompt the audience to take the next step and register for the event.

# Ad summary This ad features a couple in an outdoor setting. The ad aims to get the user to act on limiting beliefs holding them back, particularly around relationships and money. The ad copy attempts to create FOMO, since the edition may not be the same in the future. # Brand positioning The brand presents itself as a life-changing opportunity, which claims to help people who feel stuck in life. The brand is positioned in the emotional space and seems to target people who are not happy with their current state of life and want to break free from the monotony. # Product The ad is for a program called Novo Protagon BH. It is for people who are thinking about going, or not, and are contemplating if the program is worth the cost. The ad copy tells the user that every day they delay this decision is another day living on autopilot, sabotaging their emotions, relationships, and money. # Visual style The ad has a natural, lifestyle aesthetic. It resembles a candid photo, likely taken outdoors. The shallow depth of field and slightly desaturated colors give it a modern, cinematic feel. The text elements are overlaid in a way that mimics native in-app prompts or polls, giving the ad a familiar, scannable quality. # Hooks Headline: Tô pensando em ir pro Novo Protagon BH, mas será que vale a pena? # Benefits - [object Object] - [object Object] # Call to action Garanta o seu lugar agora 🪴 # Point of view - [object Object] # Storyline - The ad starts with a question prompt asking the audience if going to Novo Protagon BH is worth it. This question is meant to grab the attention of people contemplating joining the program and also want to change their life. - The second beat emphasizes the risks of indecision, telling the viewer that delaying the decision to attend Novo Protagon BH means continuing to live on autopilot and sabotaging their emotions, relationships, and money. The message aims to introduce an emotional argument for attending, rather than allowing potential customers to only contemplate the decision logistically. - Finally, the third beat warns the viewer that spots are running out and the next edition will not have the same conditions. This creates a sense of urgency and FOMO, and aims to get the viewer to act now.