How Visit Orlando Advertises on Meta

# Ad summary This ad showcases the Ramada Plaza Resort & Suites in Orlando. It features the building's exterior, lobby, guest rooms, and pool area, highlighting amenities and accommodations. # Brand positioning Ramada Plaza Resort & Suites in Orlando aims to position itself as a premium stay option on International Drive, offering a blend of comfort and convenience for tourists and travelers. The brand emphasizes upscale accommodations and resort-style amenities with a focus on creating a relaxing vacation experience. By highlighting the spacious suites and pool area, the brand aligns with a lifestyle of leisure and indulgence, appealing to those seeking an enjoyable and comfortable stay. It pushes against typical budget hotel experiences by showcasing higher-end features, like modern decor and spacious rooms, focusing on emotional benefits such as relaxation and enjoyment. # Product The advertised product is a stay at Ramada Plaza Resort & Suites on International Drive, Orlando. The ad showcases fully equipped guest rooms that can accommodate two guests, featuring modern decor, ample natural light, a work desk, and a television. The rooms include a microwave, a refrigerator, and a private bathroom with a well-lit vanity mirror and shower. The hotel lobby is shown as spacious and elegantly decorated, with seating areas. A large outdoor pool with lounge chairs, a bar, and a nearby restaurant are also presented as part of the resort's amenities. The ad is designed to appeal to travelers seeking comfortable and well-equipped accommodations in a resort-style setting, emphasizing the value of a convenient and relaxing travel experience. # Visual style The ad has a polished and professional aesthetic, with bright, natural lighting and static shots. The editing style is smooth with clear transitions, giving the video a clean and corporate feel. The production quality is high-end, similar to a commercial, with a consistent pace throughout. This supports the intended tone of presenting the hotel as a reliable and comfortable accommodation option. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by displaying the exterior of the Ramada Plaza Resort & Suites on International Drive in Orlando. - 00:00–00:02 The audience is introduced to the hotel's main structure and front entrance. This establishes the setting and scale of the resort. - 00:00–00:02 The perspective is from the brand's point of view, showcasing its facilities. - 00:02–00:06 The next shot transitions to the interior lobby area. - 00:02–00:06 The audience is shown the check-in area and seating, conveying a sense of arrival and welcome. - 00:02–00:06 The perspective continues to be from the brand's point of view, providing an overview of the guest experience. - 00:06–00:19 The ad then cuts to the interior of a guest room, showcasing the accommodations. - 00:06–00:19 The audience is presented with the room's layout, amenities, and bathroom, creating anticipation for a comfortable stay. - 00:06–00:19 The brand provides insight into the room's comfort and functionality. - 00:19–00:25 The video transitions to an outdoor pool area, showing guests enjoying the amenities. - 00:19–00:25 The audience is presented with the recreational aspect of the resort, suggesting relaxation and fun. - 00:25–00:30 The camera pans to show the exterior of the building once more. - 00:25–00:30 The brand gives an overview of the hotel and its amenities. - 00:26–00:31 The ad concludes with a logo screen displaying the Ramada Plaza Resort & Suites name and website. - 00:26–00:31 The audience is provided with the necessary information to book a stay, reinforcing the call to action.

# Ad summary This image ad for Orlando features two photos of families enjoying a day at a zoo or amusement park. # Brand positioning This ad presents Orlando as a family-friendly destination. The brand evokes a sense of togetherness and fun, appealing to families looking to create lasting memories together through shared experiences. The location aims to be seen as a place where families can enjoy quality time and create memorable moments together. # Product The ad promotes Orlando as a destination for family vacations. It showcases activities and attractions that are suitable for families with children. The ad emphasizes the opportunity for families to spend quality time together and create memories through a variety of experiences, from visiting animal parks to exploring other attractions. The ad serves as an invitation for families to choose Orlando as their next vacation destination, highlighting the diverse range of family-friendly activities and attractions available. # Visual style The ad uses a bright and inviting visual style to appeal to families. The inclusion of snapshots gives the ad a personal touch, resembling photos a family would take on vacation. The simple design keeps the focus on the people in the ad. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, it offers a visual of a happy family walking together, suggesting the opportunity for families to create special and lasting memories together. - From the brand's perspective, it presents a moment of a family feeding a giraffe, conveying that Orlando offers the opportunity for families to engage in unique and memorable experiences together.

# Ad summary This image ad by Visit Orlando promotes tourism by highlighting its positive impact on local businesses and the community. # Brand positioning Visit Orlando positions itself as the official tourism association for the Orlando area, aiming to attract visitors by promoting the region's benefits for both tourists and local businesses. The brand emphasizes the positive impact of tourism on the local economy and community. The brand's tone is positive and community-oriented, seeking to create a sense of mutual benefit between visitors and residents. # Product The ad promotes Orlando as a destination for tourism, emphasizing the economic benefits that tourism brings to the local community. The ad does not focus on any specific product offering but rather promotes the overall idea of visiting Orlando. The ad aims to address the potential concern that tourism might negatively impact local communities by highlighting that it actually benefits them. The ad underscores how tourism is a positive force that fuels local businesses and enhances the well-being of the community. # Visual style The ad employs a clean and straightforward visual style with a focus on conveying a clear message. The image features a limited color palette of blue and orange, creating a visually appealing and cohesive look. The design is simple and informative, using typography and basic shapes to communicate its message effectively. # Hooks Headline: TOURISM FUELS LOCAL BUSINESSES # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting that "Tourism fuels local businesses." This communicates the message that tourism is a positive economic driver for the Orlando area. The brand is conveying this message to show the positive impact of tourism on the community. - The ad follows by stating that "Tourism benefits you." This communicates the message that tourism is a positive force that enhances the well-being of the community. The brand is telling the audience this to reinforce the idea of mutual benefit between tourists and residents.

# Ad summary This ad promotes resorts in Orlando, Florida as a family-friendly and relaxing travel destination. It features various resort amenities and activities, emphasizing a stress-free vacation experience. # Brand positioning The ad promotes Orlando resorts as premier destinations for family vacations, emphasizing relaxation and enjoyment without the stress of strict schedules. By showcasing a variety of amenities and activities, the brand suggests a balanced experience that caters to both adults and children. The tone is casual and inviting, promoting a lifestyle of leisure and family bonding, contrasting with the often hectic pace of theme park-centric vacations. The brand aims to position itself as a go-to for a slower-paced, family-oriented getaway, aligning with values of quality time and stress-free experiences. # Product The ad showcases Orlando resorts as destinations offering comprehensive vacation experiences. These resorts feature a range of amenities, including diverse pool areas with water slides, lazy rivers, and dedicated spaces for children and adults, as well as kayaks. The resorts offer dining options and spacious lounging areas, designed to cater to families and individuals seeking relaxation. The focus is on providing a stress-free environment, where guests can enjoy quality time together without feeling rushed. The resorts are ideal for families looking for a slower pace than typical theme park vacations, offering a blend of activities and relaxation. # Visual style The ad features a polished commercial aesthetic with smooth transitions and high-quality visuals. It blends aerial shots, poolside scenes, and interior dining, giving a holistic feel. The editing style includes static shots and smooth transitions. The pacing is moderate, maintaining a consistent rhythm that supports the overall relaxing tone. Audio-visual sync isn't overtly emphasized, but the visuals align with the general pace of the backing music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad begins with scenes of a woman relaxing on a raft in a pool, followed by aerial shots of resort pool areas. - 00:00–00:03 This visual sets the stage, showing relaxing and luxurious resort experiences. It conveys a tone of leisure and the message that Orlando resorts offer more than just theme parks. - 00:03–00:06 A transition to families enjoying water slides and leisurely activities follows. - 00:03–00:06 The intention here is to illustrate the family-friendly nature of the resorts, emphasizing fun and relaxation for all ages. The perspective shifts to showing actual guests enjoying the amenities, giving a sense of authenticity. - 00:06–00:11 Next, the ad features scenic shots of comfortable lounging areas and couples kayaking in a clear lagoon. - 00:06–00:11 These visuals reinforce the theme of relaxation and diverse activities, appealing to a broader range of preferences. The shift is from active fun to serene moments, highlighting the resorts' versatility. - 00:11–00:15 The ad concludes with wide aerial shots of the resort complex and interior dining scenes. - 00:11–00:15 This provides a complete view of the resort's scale and amenities, further solidifying its positioning as a comprehensive vacation destination. The perspective widens to showcase the overall experience and the quality of service offered.

# Ad summary This image ad showcases three milkshakes from JoJo's Shake Bar with the text overlay "PARA TI", "PARA MI", and "TAMBIÉN PARA MI", suggesting a sharing experience. # Brand positioning JoJo's Shake Bar is presented as a fun and indulgent destination for over-the-top milkshakes. The brand aims to occupy a space in the consumer's mind as a purveyor of over-the-top desserts that are perfect for sharing or treating oneself. The values, tone, and lifestyle promoted are aligned with enjoyment, indulgence, and social experiences. The brand leans into the maximalist trend with its over-the-top milkshake creations, ignoring any health-conscious or minimalist competitor behaviors. The brand positioning is emotional, appealing to a desire for fun and indulgence. Each shake variant has a slightly different flavor profile, but the overall brand identity is consistent across all three. # Product The featured product is a series of extravagant milkshakes from JoJo's Shake Bar. Each milkshake consists of a milkshake base served in a clear plastic cup and topped with a variety of decadent treats. The leftmost shake appears to be chocolate-based and is topped with chocolate chunks, whipped cream, a chocolate-covered marshmallow, and a large chocolate chip cookie. The center shake appears to be vanilla-based, topped with a pink cotton candy cloud, marshmallows with colorful sprinkles, whipped cream, and a turquoise striped straw. The rightmost shake appears to be vanilla-based, topped with a gold star-shaped cookie, chocolate sprinkles, a chocolate-covered treat, and a turquoise striped straw. The shakes are designed to be visually appealing and indulgent, perfect for sharing or enjoying as a special treat. The ad suggests that there's a shake for everyone, addressing the purchase barrier of indecision. # Visual style The ad features a highly polished, studio-shot image with bright, even lighting. The visual motif is a side-by-side comparison of three visually similar but slightly different products. The image treatment includes background blurring, color grading to enhance the colors, and clean typography integration. The style mimics an Instagram in-feed post, designed to be scannable and attention-grabbing. # Hooks Headline: PARA TI PARA MÍ TAMBIÉN PARA MÍ # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents three different milkshake options, each visually distinct and appealing. The message is that JoJo's Shake Bar offers a variety of choices to suit different tastes or preferences, inviting viewers to find the perfect shake for themselves or someone else. The audience experiences this from the perspective of the brand, showcasing its diverse offerings. - Text overlays, "PARA TI" (for you), "PARA MI" (for me), and "TAMBIÉN PARA MI" (also for me), are placed above each milkshake. The message is that these milkshakes are perfect to share with a partner or enjoy yourself. The audience experiences this from the perspective of the brand, highlighting a sense of sharing or self-indulgence.

# Ad summary This ad encourages the viewer to travel and relax in Orlando. The image uses a collage style of photos with different groups of people enjoying the city's attractions. # Brand positioning This ad highlights the city of Orlando as a great place to travel to. The city is positioned as being lively, fun, and relaxing, with options for both active entertainment (sports game, fireworks) and natural attractions (springs, tubing). # Product The advertised 'product' in this ad is the city of Orlando, Florida as a travel destination. It’s shown as a place where people can relax in nature, attend events, and enjoy the company of friends and family. The ad implies that Orlando offers a variety of experiences to suit different interests. # Visual style The ad utilizes a photo collage aesthetic, with a series of framed images layered over a blurry background. The overall style is bright and inviting, with the photos suggesting a range of activities available in Orlando. The background is a blurred image of a natural environment. The photos are arranged asymmetrically and slightly overlapping to create a casual and dynamic feel. # Hooks Headline: ARRANCA EL PARTIDO. RELÁJATE EN ORLANDO. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a text overlay, 'ARRANCA EL PARTIDO. RELÁJATE EN ORLANDO.' The text, serving as a headline, sets the stage by prompting the viewer to think about starting a game or relaxing in Orlando. The brand is inviting the viewer to consider Orlando as a destination for leisure and recreation. - Three photos are arranged in a collage style, each depicting different activities or settings in Orlando. A group of women are taking a selfie, there are fireworks exploding above a stadium and other people are tubing in a spring, which offers a glimpse into the experiences Orlando offers. The brand is showing the viewer a range of activities available in Orlando. - The photos are layered over a blurry background image of a natural spring or body of water. The background reinforces the idea of relaxation and nature. The brand is trying to convey a sense of relaxation and natural beauty, suggesting that Orlando offers a balance between city life and natural surroundings.

# Ad summary This ad promotes upcoming Florida Series soccer games featuring the England national team. The ad features three soccer players in England jerseys against a backdrop of palm trees and a sunset gradient. # Brand positioning The England national team, represented by its crest and players in the team jersey, embodies a legacy of soccer excellence and national pride. Positioned as a top-tier team, the brand aligns with values of competition, teamwork, and sportsmanship, aiming to capture the emotional connection fans have with their national team. The brand leverages its established identity and performance-oriented approach to attract and engage a broad audience, reinforcing its standing as a major player in international soccer. # Product The advertised product is a series of upcoming soccer matches in the Florida Series, featuring the England national team against New Zealand and Costa Rica. The ad highlights the match details including the location—Raymond James Stadium in Tampa for the game against New Zealand and Inter&Co Stadium in Orlando for the game against Costa Rica—as well as the dates and kick-off times. The USPs lie in the opportunity to see the England team play in the USA, the specific location and timing of the matches, and the excitement of international soccer competition. The ad aims to overcome the barrier of geographical distance by bringing international matches closer to US-based fans, inviting them to experience live soccer action. # Visual style The ad uses a promotional style with a gradient background and dynamic font. It features the soccer players as focal points. The image treatment includes color grading that enhances the sunset theme. # Hooks Headline: ENGLAND # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad first presents three soccer players wearing the England jersey against a Florida-themed background, creating a connection between the team and the location of the matches, which is told from the brand's perspective to emphasize the international appeal of the event. - Next, the text "Florida Series ENGLAND" is displayed, clearly stating the name of the series and the featured team, from the brand's perspective to immediately inform the audience about the event. - The ad then details the specific game information, including the matches against New Zealand and Costa Rica, the stadiums, dates, and kick-off times. This provides practical information for potential attendees, told from the brand's perspective, ensuring the audience knows when and where to attend. - Finally, the inclusion of the England team crest and the sponsor logo provides branding and legitimacy, solidifying the offer from the brand's perspective.

# Ad summary This ad showcases the waterways in Orlando, Florida. The ad encourages viewers to take a 10 second scroll break and enjoy the scenery. # Brand positioning This ad promotes the waterways of Orlando, Florida, as a destination for relaxation and natural beauty. The brand aims to occupy a space in the consumer's mind as a place to escape and enjoy nature. The brand aligns with values of tranquility, exploration, and appreciation for the outdoors. The brand positioning is emotional, focusing on the feeling of peace and serenity that can be found in Orlando's waterways. # Product The product being advertised is the experience of exploring the waterways of Orlando, Florida. This includes locations such as Winter Park, Ivanhoe Village, and King's Landing. The ad showcases the natural beauty of these waterways, with clear water, lush greenery, and diverse wildlife. The product is for anyone who enjoys nature, outdoor activities, and relaxation. The ad highlights the unique experience of paddling through these waterways, offering a peaceful escape from the hustle and bustle of city life. The ad addresses the purchase barrier of not knowing where to go by showcasing specific locations and their unique features. # Visual style The ad has a natural and serene aesthetic, with a focus on showcasing the beauty of the waterways. The editing style is smooth, with slow transitions between shots. The production quality is high, with clear and vibrant visuals. The pacing is slow and relaxing, with each shot lingering for a few seconds to allow the viewer to soak in the scenery. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a text overlay inviting viewers to take a 10-second scroll break in Orlando's waterways. This is intended to capture the viewer's attention and offer a moment of relaxation. - 00:02–00:08 The ad then transitions to various scenes of waterways in Orlando, including Winter Park, Ivanhoe Village, and King's Landing. This showcases the beauty and diversity of these locations.

# Ad summary This ad showcases PopStroke, an entertainment venue that combines mini-golf with a full restaurant and bar called Bar Tenders. The ad features a creator-style review that highlights the good food, tech-enabled miniature golf course, and family-friendly activities available at the venue. # Brand positioning PopStroke is positioned as a family-friendly entertainment venue that combines mini-golf with high-quality dining and drinks. The brand's slogan, "Eat, play, & hangout!," emphasizes its appeal as a comprehensive destination for socializing and recreation. PopStroke stands out by offering a tech-enabled mini-golf experience with a large, elevated course and a full restaurant and bar, called Bar Tenders, on-site, distinguishing itself from traditional mini-golf venues. The brand promotes a lifestyle of fun, casual competition, and enjoyable social interaction, blending functional entertainment with emotional satisfaction by providing activities suitable for all ages. # Product PopStroke is an entertainment venue that combines miniature golf with a full-service restaurant and bar called Bar Tenders. The facility is for anyone who enjoys good food and playing putt-putt, including families and groups of friends. The venue features a large putt-putt course with 36 holes of elevated, tech-enabled mini-golf, allowing guests to track their scores. Bar Tenders offers a diverse menu from smash burgers to wings, with options like fried chicken wraps and sweet potato fries highlighted in the ad. Customers can order drinks via the PopStroke app and have them delivered directly to the course. Additional family-friendly amenities include ping pong tables and a playground. The advertisement highlights the convenience of having both entertainment and dining options in one location, suggesting that PopStroke provides a fun and hassle-free experience for all ages. # Visual style The ad has a polished, commercial feel, with high-quality shots and smooth transitions. The editing style includes a mix of quick cuts and static shots, timed to match the upbeat music. The production quality is high, giving the ad a professional look that aims to attract viewers interested in a premium entertainment experience. The pacing is fast, maintaining viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check this place out # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by stating that if you enjoy good food and playing putt-putt, you're going to want to check this place out. The message intends to draw in anyone who enjoys these two activities. This part of the story is told by a woman who appears to be an influencer giving a review of the location, presented in a friendly, approachable tone. - 00:03–00:11 The creator identifies the location being advertised as PopStroke. The brand's slogan, "Eat, drink, and putt," is stated, and the creator claims you will definitely be eating and drinking well at their onsite restaurant called Bar Tenders. The intention is to highlight the various offerings of PopStroke, moving away from the traditional idea of a miniature golf venue. This is told from the perspective of the content creator providing information, in an excited and friendly tone. - 00:11–00:18 The creator then highlights some of the food offerings from Bar Tenders, saying from Smash Burgers to wings, you really can't go wrong. They continue by sharing that they were obsessed with the wings and really enjoyed the fried chicken wrap and sweet potato fries. The intention is to demonstrate that the location has a wide variety of food items to choose from. This is told from the perspective of the content creator providing their personal review. - 00:18–00:30 Next, the ad highlights the putt-putt course, saying that PopStroke has a pretty large putt-putt course with 36 holes of elevated tech-enabled mini-golf. The ad continues, stating that you can choose to play one side or both, and track your score for a little bit of friendly competition. The intention here is to highlight the various aspects of the mini-golf course, and encourage friendly competition between patrons. This is again from the perspective of the content creator sharing information about PopStroke. - 00:30–00:35 Continuing from the previous point, the ad shares that if putt-putt has you thirsty, you can always order drinks and have them delivered to you straight from the PopStroke app. The intention here is to show that the location is designed to serve all of your needs. This is again being told from the perspective of the content creator providing more reasons why PopStroke is a great option. - 00:35–00:43 To conclude the review, the creator states that as a mom, she loves that PopStroke is so family-friendly, and there is something for all ages to do. They encourage viewers to check this place out, because they had a great time and know you will too. The intention is to drive home the idea that this is a venue for all ages. This is the content creator speaking from their personal experience, hoping to encourage the viewer to visit.

# Ad summary This ad showcases three distinct milkshakes from JoJo's Shake Bar, each customized with a variety of toppings and presented as a choice for different individuals or occasions. The simple message paired with the image lets the user know there is a shake for them, no matter their personal preferences. # Brand positioning JoJo's Shake Bar aims to position itself as a fun and customizable dessert destination. The brand leans into providing over-the-top, visually appealing milkshakes that cater to individual preferences, moving away from standard, one-size-fits-all offerings. The brand emphasizes indulgence and personalized experiences, inviting customers to treat themselves to something unique and enjoyable. # Product The ad features three different JoJo's milkshakes, each a unique creation with distinct toppings and flavors. The first milkshake includes a chocolate chip cookie, chocolate drizzle, whipped cream, and what appears to be chunks of chocolate brownie. The second milkshake features marshmallows covered in blue and pink sprinkles, a pink marshmallow, a lollipop, and blue frosting around the rim of the cup. The third milkshake includes a star-shaped cookie covered in gold sprinkles, more marshmallows, and chocolate sprinkles around the rim of the cup. Each milkshake is served in a clear plastic cup bearing the 'JoJo's shake BAR' logo. # Visual style The ad utilizes a bright and inviting visual style, making use of a shallow depth of field to highlight the product and draw the viewer's eye. The production quality is high and well-lit, giving a professional yet approachable feel. The color palette is vibrant and playful, designed to appeal to a broad audience and emphasize the fun, indulgent nature of the product. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing three unique milkshakes, each with distinct toppings and flavors. The intention is to capture attention by visually displaying the range of choices available. This is told from the brand's perspective, highlighting the variety of customizable options. - Next, the ad indicates that there is a shake 'For You', creating an inclusive and personalized experience. The brand is telling the viewer that JoJo's has something for everyone, no matter their taste. - The ad also says there is a shake 'For Me', suggesting that customers can find something that caters to their specific cravings and preferences. This is conveyed from the brand's point of view, showcasing the diverse options. - Finally, the ad also says there is a shake 'And For Me Again', suggesting that the options are so appealing that one person might want to indulge in multiple different shakes. This is conveyed from the brand's point of view, showcasing the desirability of the milkshakes.

# Ad summary This ad promotes attending Orlando Magic NBA games. It shows a series of framed photos of fans at the games, including the team's mascot. Text overlays emphasize the fun atmosphere and the connection to Brazilian fans. # Brand positioning The Orlando Magic is presented as a fun, family-friendly NBA team. The brand aims to occupy a space in the consumer's mind as an exciting entertainment option. The brand aligns with values of community, team spirit, and shared experiences. It ignores category norms by highlighting its Brazilian fan base, suggesting a global appeal. The brand positioning is primarily emotional, focusing on the joy and excitement of attending a live basketball game. # Product The advertised product is tickets to Orlando Magic NBA games. The ad promotes attending the games as a source of entertainment and excitement. It is targeted towards families and groups of friends who enjoy basketball. The ad highlights the fun atmosphere and the opportunity to be part of a community of fans. There are no specific features of the arena or game experience mentioned, but the overall message is that attending a game is a positive and memorable experience. The ad acknowledges a Brazilian fanbase and advertises that the NBA has never been so 'BR assim,' presumably meaning 'Brazilian like this.' # Visual style The ad has a UGC-style aesthetic, using framed photos to mimic casual, fan-generated content. The production quality is basic, with a slightly shaky camera and simple editing. The visual motif is the use of Polaroid-like frames. The pacing is slow, with static shots and minimal transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a shot of the Orlando Magic mascot performing on the court. - 00:03–00:05 A photo of fans smiling and cheering at the game is shown, emphasizing the positive experience of attending. - 00:06–00:08 A group photo of Brazilian fans at the game is presented, suggesting a strong connection with the Brazilian community.

# Ad summary This ad promotes Orlando as a travel destination and highlights 5 unique activities that many tourists may not immediately consider when planning a vacation. The listicle approach uses engaging visuals and concise text overlays to highlight the diverse experiences available, encouraging viewers to see Orlando beyond typical theme park visits. # Brand positioning The Orlando tourism board positions the city as a multifaceted destination that caters to a variety of interests beyond the typical theme park experience. The brand emphasizes unique and memorable experiences that differentiate Orlando from other vacation spots. It promotes a lifestyle of exploration and discovery, aligning with values of fun, luxury, and cultural enrichment. By showcasing a blend of dining, entertainment, and scenic locations, Orlando seeks to broaden its appeal and attract a more diverse range of tourists. The brand pushes against the norm of Orlando as solely a family theme park destination, promoting it as a sophisticated, diverse city for all travelers. # Product The advertised product is a vacation in Orlando, Florida. The ad showcases Orlando as a diverse destination offering unique experiences beyond traditional theme parks. It is for individuals, couples, and groups seeking memorable and varied vacation activities. Explicitly stated attractions include Mickey-shaped snacks at Walt Disney World Resort, live performances at Steinmetz Hall, dining among sharks at SeaWorld Orlando, picturesque photo opportunities at À La Cart Orlando, and water parks at Universal Orlando Resort. The USPs conveyed are the unique and diverse range of experiences available in Orlando. Purchase barriers addressed include the perception of Orlando as only a theme park destination, by showing a variety of other options. Each experience is presented as a reason to visit or revisit Orlando, highlighting the city's breadth of attractions. # Visual style The ad features a vibrant and energetic aesthetic, combining user-generated content with polished commercial elements. The editing style includes quick cuts to maintain a fast pace and keep viewers engaged. The production quality varies, with some shots having a UGC feel due to shaky camera work. The overall tone is fun and inviting, targeting a younger audience. The pacing is consistent with a high number of cuts per minute, timed to the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens by posing a question about unspoken truths about visiting Orlando. - 00:03–00:05 The ad presents the first tip: Mickey-shaped snacks are best shared, showcasing a couple enjoying the snacks at Walt Disney World. - 00:06–00:08 The ad moves to the second tip: every night is an unforgettable moment, showing a couple enjoying a performance at Steinmetz Hall. - 00:09–00:11 The ad presents the third tip: dining among sharks is superior to candlelight dinners, showcasing a woman at SeaWorld Orlando. - 00:12–00:14 The ad's fourth tip is that incredible photos are available on every corner, highlighting a group of friends posing at À La Cart Orlando. - 00:15–00:17 The ad concludes with the fifth tip: the warmest memories are made here, displaying a couple at Universal Orlando Resort.

# Ad summary This ad shows a compilation of families visiting different theme parks in Orlando and includes different characters such as Minnie Mouse and Big Bird. # Brand positioning The brand is presented as a facilitator of magical family vacation experiences. The brand seeks to occupy the space of creating unforgettable family memories. The tone is fun and lighthearted, promoting a lifestyle of exploration and shared joyful experiences. The brand showcases various theme parks, aligning with the category norm of entertainment and adventure, and emphasizing emotional connection and fun. # Product The ad promotes a variety of theme park experiences in Orlando, showcasing moments of interaction with beloved characters and attractions. It captures the excitement of meeting characters like Minnie Mouse, Big Bird, and a dragon from How to Train Your Dragon. The product aims to offer a seamless vacation experience, addressing the potential barrier of uncertainty about what to expect and offering assurance of fun and memorable encounters for families. # Visual style The ad has a bright, cheerful aesthetic with UGC-style footage. The editing style is quick cuts between different theme parks and character interactions. The production quality gives a casual, authentic feel, likely intended to resonate with a family audience. The pacing is fast, with cuts happening every two seconds, maintaining an upbeat rhythm. Visuals sync to the music beat with quick cuts. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a family, including a woman, a dragon character from How to Train Your Dragon and a performer dressed as Astrid from How to Train Your Dragon, at Universal Orlando Resort. The family poses for a photo with the characters. This sets a tone of excitement and memorable character encounters. - 00:03–00:05 00:03–00:05 The scene transitions to Legoland Florida Resort, where two young girls pose on a pirate ship made of Legos. This highlights the fun and interactive experiences available at Legoland. - 00:06–00:08 00:06–00:08 Next, the video shifts to Walt Disney World Resort in Florida, showing a young girl interacting with Minnie Mouse. The scene emphasizes the magical encounters possible at Disney World. - 00:09–00:11 00:09–00:11 The final scene is at SeaWorld Orlando, where a father holds his baby next to Big Bird. This showcases the family-friendly atmosphere and character interactions at SeaWorld, completing the ad's compilation of theme park experiences.

# Ad summary This image ad features three JoJo's Shake Bar milkshakes with a text overlay meant to convey the idea that one is for you, one is for me, and one is for me again. # Brand positioning JoJo's Shake Bar is presented as a purveyor of decadent, over-the-top milkshakes. The visual emphasis on over-the-top sweetness and indulgent toppings positions the brand as a destination for a fun, celebratory treat. This positions the brand as a break from the norm of everyday desserts, inviting customers to indulge in a visually exciting and delicious experience. This aligns with a fun, treat-yourself lifestyle, contrasting with brands that focus on health or simplicity. # Product The advertised product is a range of over-the-top milkshakes from JoJo's Shake Bar. These shakes are elaborately decorated and topped with various treats, including cookies, marshmallows, sprinkles, and other confections. Each shake variant differs in its specific toppings and flavor profile. The shakes are served in clear plastic cups, allowing the viewer to see the milkshake itself, and the brand's logo is clearly visible on the cup. These milkshakes are presented as fun, indulgent treats meant for enjoyment and visual appeal. # Visual style The ad features a bright and colorful visual style that is inviting and fun. The product is well-lit and positioned in the center of the frame. The background is blurred to keep the focus on the product. The typography is simple and easy to read, with playful design elements that emphasize the brand's whimsical identity. The overall image is inviting and designed to grab attention with its vibrant colors and over-the-top design. # Hooks Headline: PRA VOCÊ # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents three elaborately decorated milkshakes, suggesting they are meant to be shared or enjoyed individually, based on the text overlay that indicates one for "you", one for "me", and one for "me again". This is a playful approach from the brand to showcase their product offering in a shareable context.

# Ad summary This image ad showcases Orlando, Florida as a destination for both relaxing and exciting vacations. It uses a collage of 'Polaroid' style images to highlight different activities and attractions. # Brand positioning The brand is not explicitly identified in the ad but the image promotes Orlando, Florida as a diverse travel destination. The ad's positioning is around offering a mix of exciting, active experiences and relaxing, passive ones. By showcasing both high-energy events and laid-back recreation, the brand aims to appeal to a broad audience, suggesting that Orlando can cater to diverse vacation preferences. # Product The ad promotes Orlando, Florida as a travel destination. It emphasizes that Orlando offers a mix of experiences, from high-energy sporting events to relaxing water activities, catering to diverse vacation preferences. The images presented showcase attending a game and enjoying fireworks, as well as relaxing in a tube on a river. The messaging targets people seeking a vacation destination that balances excitement and relaxation. # Visual style The ad uses a collage-style arrangement with a real-world feel from the unedited background photo. The 'Polaroid' style frames create a casual scrapbook feel, suggesting personalized memories. The layering and angling of the photos add depth and visual interest. The overall effect is designed to be inviting and relatable, encouraging viewers to envision their own experiences. # Hooks Headline: Pontapé inicial no jogo. Relaxa em Orlando. # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase "Pontapé inicial no jogo. Relaxa em Orlando" (Kick off the game. Relax in Orlando), setting the stage by immediately contrasting activity and relaxation. The brand is highlighting the range of activities that can be experienced in Orlando. - The ad then presents a collage of three photos: friends taking a selfie, fireworks over a stadium, and people floating in tubes down a river. The customer is invited to imagine themselves in these scenarios.

# Ad summary This ad showcases the beautiful Harry P. Leu Gardens in Orlando, Florida, highlighting its diverse collection of flowers, plants, and scenic views. The ad is intended to attract visitors to the gardens, emphasizing its natural beauty and tranquil atmosphere. # Brand positioning The brand, Harry P. Leu Gardens, is positioned as a serene and visually stunning botanical garden within Orlando's Audubon Park Garden District. The ad highlights the diverse floral displays, tranquil water features, and lush greenery, suggesting the gardens offer a peaceful escape and a celebration of natural beauty. The brand aims to occupy a space of tranquility and aesthetic appreciation in the consumer's mind, contrasting the urban environment with a display of curated natural beauty. The brand promotes values of serenity, visual appreciation, and connection with nature, pushing against the norms of fast-paced urban attractions and instead offering a peaceful retreat. # Product The featured product is access to the Harry P. Leu Gardens, a botanical garden in Orlando, Florida. The ad showcases various aspects of the garden, including its diverse collection of flowers, tranquil streams, and picturesque landscapes. It aims to highlight the garden as a destination for nature lovers, photographers, and anyone seeking a peaceful escape. The ad implies that visiting the gardens offers a visual feast and a sense of calm, and is intended for individuals, couples, and families seeking a relaxing outdoor experience. It subtly addresses the barrier of urban stress by offering an escape into nature. # Visual style The ad has a natural and vibrant aesthetic, featuring polished shots of the gardens' flora and landscapes. The editing style is smooth, with static shots and gentle transitions, giving it a calm and inviting feel. The production quality is high, resembling a professional commercial, which supports the intention of attracting visitors. The pacing is consistent, with a moderate tempo that allows viewers to appreciate the visual details of the gardens. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a variety of close-up shots of flowers and plants in the gardens, including pink roses, purple flowers being visited by a bee, and orange and yellow flowers with a butterfly. The intention is to showcase the gardens' floral diversity and vibrant colors. - 00:02–00:04 00:02–00:04 The scene transitions to a wider view of the rose garden, with a couple walking through. The intention is to show people enjoying the gardens and highlight its picturesque setting. - 00:04–00:06 00:04–00:06 The ad then shows a tranquil stream flowing through a lush, tropical landscape. The intention is to emphasize the gardens' serene and natural ambiance. - 00:06–00:10 00:06–00:10 Additional shots of various exotic flowers and foliage are presented, showcasing the botanical diversity of the gardens. The intention is to further highlight the gardens' visual appeal and botanical interest. - 00:10–00:12 00:10–00:12 The ad shows a woman walking across a bridge in the gardens, framed by tropical vegetation. The intention is to convey a sense of exploration and personal experience within the gardens. - 00:12–00:16 00:12–00:16 The ad concludes with more shots of exotic flowers and landscape elements, including a fountain. The intention is to reinforce the gardens' beauty and variety, leaving the viewer with a lasting impression of its tranquil and picturesque setting.

# Ad summary This ad promotes a dining experience in Orlando with friends by highlighting five insider tips for enjoying a trip to the city. # Brand positioning The brand is positioned as a purveyor of memorable, high-end dining experiences in Orlando. This is implied by the setting of the restaurant, the sophisticated presentation of the food and drinks, and the fashionable attire of the diners. The brand aims to occupy a space in the consumer's mind as a destination for special occasions or elevated social gatherings. The ad promotes a lifestyle of leisure and indulgence. It emphasizes quality and attention to detail, suggesting the brand aligns with values of sophistication, enjoyment, and shared experiences. # Product The product being advertised is a dining experience at The Monroe in Orlando. This includes the ambiance of the restaurant, the menu offerings (such as cocktails and small plates), and the overall social atmosphere. The experience is designed for groups of friends or family looking to enjoy a high-quality meal and drinks in a stylish setting. The ad highlights the restaurant's location and implies unique, insider knowledge related to Orlando travel, potentially attracting tourists and locals alike. The dining experience is presented as a valuable component of a trip to Orlando, not to be overlooked. It suggests that a visit to The Monroe can enhance the overall vacation experience. The cuisine includes shareable appetizers and craft cocktails. # Visual style The ad has a lifestyle aesthetic with a casual, real-life feel. The production quality appears to be high, with good lighting and clear focus on the subjects. The image treatment includes warm color grading, creating an inviting atmosphere. The layout is a single image with text overlay, creating a quick, scannable format. This approach feels native to in-feed placements. # Hooks Headline: 5 COSAS QUE NADIE TE MENCIONA ANTES DE UN VIAJE A ORLANDO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with a headline that grabs attention by promising insider knowledge for anyone planning a trip to Orlando. The intention is to pique the viewer's curiosity by suggesting there are lesser-known aspects to consider before visiting the city. The brand is telling this part of the story, setting the stage for a deeper engagement with the ad's content. - The ad continues by showing a group of friends enjoying a meal together at The Monroe, Orlando. This visual is meant to convey the enjoyable social atmosphere of the restaurant and provide a relatable scenario for viewers, implying that they too can have a similar experience. The customer is visually demonstrating enjoyment and comradery. - The ad concludes with the restaurant's name and location, reinforcing the brand's identity and providing practical information for potential visitors. The brand is making it clear exactly where the highlighted experience can be found, prompting action from the viewer to visit.

# Ad summary This ad uses a UGC-style montage format to display many reasons to visit Orlando parks. It leverages user-generated content to promote experiences at different parks in Orlando. # Brand positioning Orlando is positioned as the premier destination for travelers seeking exceptional and unique experiences. The brand highlights itself as a hub of excitement and adventure, offering a diverse range of attractions from world-renowned theme parks to immersive cultural experiences. The city promotes itself as an essential destination for anyone seeking unforgettable memories, emphasizing that it offers experiences exclusive to the Orlando area. # Product The ad promotes the broad range of experiences available at theme parks and attractions in Orlando, Florida. It presents different activities, from thrill rides at SeaWorld Orlando and Universal Islands of Adventure to immersive cultural experiences at EPCOT in Walt Disney World Resort, inviting visitors to embark on unique adventures. The ad underscores that Orlando is a destination where one can "travel the world in a day," and "step into your favorite scenes," highlighting the diversity and the memorable moments Orlando offers. # Visual style The ad has a casual, user-generated content feel. The video uses quick cuts and handheld camera work. The overall aesthetic is bright and colorful. The editing rhythm keeps a fast pace, with cuts timed to the music's beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The video opens with several fast cuts of exciting rides and attractions in Orlando. - 00:00–00:04 This section quickly establishes the key premise: there are many incredible experiences to be had, but only in Orlando. - 00:00–00:04 This is presented from a compilation of multiple UGC posters. Their handles are watermarked over each moment. - 00:00–00:04 The music track is upbeat and attention grabbing. - 00:04–00:12 The video cuts to several other quick clips showcasing specific experiences at EPCOT, SeaWorld, and Universal's Islands of Adventure. - 00:04–00:12 This section continues expanding on the core message: the parks have more to offer than the viewer might realize, and it is their "next trip waiting." - 00:04–00:12 As before, the video leverages UGC handles to imply social proof and authenticity. - 00:04–00:12 The video ends with a final musical flourish for emphasis.

# Ad summary This image ad features three visually distinct milkshakes from JoJo's Shake Bar, each decorated with unique toppings. The ad uses the phrases 'PRA VOCÊ' (for you) and 'PRA MIM' (for me) to differentiate the shakes, suggesting options for sharing or individual enjoyment. # Brand positioning JoJo's Shake Bar is presented as a purveyor of indulgent and visually extravagant milkshakes. The brand is positioned as a destination for those seeking over-the-top, highly customizable treats that defy traditional notions of a simple milkshake. It aims to occupy a space of fun and excess, encouraging customers to embrace over-the-top desserts. The brand aligns with a playful, celebratory tone, pushing against the norms of more restrained dessert offerings. The brand positioning is primarily emotional, focusing on the joy and excitement associated with unique and over-the-top treats. # Product The advertised products are three unique milkshakes from JoJo's Shake Bar. Each shake is served in a clear plastic cup, allowing the milkshake itself to be visible. The first shake features a chocolate milkshake base topped with whipped cream, chocolate-covered marshmallows, and a chocolate chip cookie. The second shake appears to have a lighter colored base, is topped with whipped cream, marshmallows covered in colorful sprinkles, and an assortment of other candy toppings. The third shake features a vanilla-colored base, topped with whipped cream, a sugar cookie covered in gold sprinkles, and a chocolate truffle. All three shakes are garnished with striped paper straws. The USPs are the uniqueness and visual appeal of each shake, suggesting that these are more than just milkshakes—they are experiences worth trying or buying. # Visual style The ad features a highly polished, studio-shot image. The visual motif is a side-by-side comparison of the three milkshakes, each meticulously styled with toppings. The image treatment includes bright, even lighting and a shallow depth of field to keep the focus on the shakes. The overall visual style is designed to be eye-catching and indulgent, emphasizing the unique and over-the-top nature of the product. The high-design aesthetic aims to enhance stop power in feed. # Hooks Headline: PRA VOCÊ # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the presentation of three distinct milkshakes side-by-side. The intention is to immediately capture attention with visually appealing desserts. The audience experiences this from the brand's perspective, showcasing their range of offerings. - The phrase 'PRA VOCÊ' is overlaid above the first shake, suggesting a specific option tailored 'for you'. This is from the brand's perspective, guiding the viewer to consider personal preference or selection. - The phrase 'PRA MIM' is overlaid above the second shake, and 'E PRA MIM DE NOVO' above the third, indicating choices 'for me' and 'for me again'. This continues from the brand's perspective, implying a variety of options that appeal to different tastes, possibly for one person or to share.

# Ad summary This Orlando tourism ad features a content creator who approaches couples at a fairground, takes a photo of them with a Polaroid-style instant camera, and gifts them the photo. The ad includes testimonials from one couple about the secret to their 40-year relationship and uses the photo moment as a tie-in to the city's slogan, “Savor the moments in between.” # Brand positioning This ad positions Orlando as a destination for capturing and savoring special moments. The brand emphasizes the emotional value of shared experiences, offering a way to create lasting memories by focusing on the slogan “Savor the moments in between” during one’s visit. The brand uses a UGC-style creative and implied value of love, shared happiness, and long-lasting relationships to connect with its audience. # Product The product promoted in this ad is the city of Orlando as a travel destination, using the slogan "Savor the moments in between.” The ad showcases Orlando as a place where memories can be made, and relationships celebrated. The destination offers various attractions and experiences, as represented through the imagery of a fairground with a carousel and various tourist spots. The ad also emphasizes the idea of capturing and cherishing moments, as a creator walks up to a couple, takes a photo of them, and gifts them the photo. This demonstrates the value of shared experiences and memories, tying back to the tagline “Savor the moments in between.” # Visual style The ad has a UGC-like feel due to its handheld camera work and natural outdoor lighting. Quick cuts help maintain an upbeat and engaging pace. The production quality appears hybrid, combining the authenticity of user-generated content with polished graphics. The use of stickers and on-screen text adds a playful touch, aligning with the tone of a travel vlog. The editing and shot pacing are consistent, with cuts timed to the music and voiceover to emphasize key moments. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a first-person shot of a person holding a camera, taking a photo of a couple on a bench with a carousel in the background. The intention is to immediately draw the viewer in with the activity of capturing a moment, setting the tone for the ad. - 00:05–00:11 00:05–00:11 The camera is then used to edit the photograph on a digital device. The intention is to show the ease with which a photo can be edited and modified. The perspective is from the photographer, enhancing the audience’s feeling of doing it themselves. - 00:11–00:17 00:11–00:17 A small, sticker-covered printer prints the photo. The intention is to show the speed with which the picture is ready. This is still from the photographer’s point of view. - 00:17–00:25 00:17–00:25 The photographer presents the printed photo to the couple, and offers to share it. The intention is to show the joy of sharing a moment, creating a positive vibe. - 00:25–00:28 00:25–00:28 A graphic appears with the Orlando slogan “Savor the moments in between.” The intention is to re-emphasize the purpose of the advertisement. - 00:28–00:35 00:28–00:35 The photographer asks the couple how long they have been married. The intention is to suggest a successful, long-lasting relationship. - 00:35–00:45 00:35–00:45 The photographer asks the couple for their secret. The intention is to have them share what makes them happy, tying it back to “Savor the moments in between. - 00:45–00:51 00:45–00:51 The couple is given the photo as a gift. The intention is to create a positive interaction with the viewer, creating an additional reason to want to visit Orlando.