How Viki Advertises on Meta

# Ad summary This ad promotes the K-drama Amor Bajo Auditoria. The ad shows the main character, a man, singing in his car and doing well at work. The ad shows he will be reassigned to a new auditor, a woman, that will turn his life upside down. The ad shows an enemies-to-lovers story. # Brand positioning Rakuten Viki is a subscription streaming service for Asian content. Viki presents itself as a service for people who are interested in international TV series and movies, especially Korean dramas, often referred to as K-dramas. Viki distinguishes itself as a user-friendly platform for legally watching K-dramas with subtitles, often available shortly after the original broadcast, catering to international viewers and K-drama fans. # Product "Amor bajo auditoria" is a K-drama available on Rakuten Viki about a man whose perfect life is flipped upside down after a new auditor arrives. It is positioned as a drama with an enemies-to-lovers storyline. # Visual style The ad has quick cuts and uses text overlays. The production quality is high-end commercial. The pacing is fast and upbeat. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad shows a group of men walking through an office building, and a white screen appears stating, "SU VIDA PERFECTA..." - 00:01–00:04 00:01–00:04 The ad shows a man in a car singing, shaking hands with another man, and states, "¡Soy el mejor!" - 00:04–00:07 00:04–00:07 The ad shows a woman smiling, and states, "Está por venir Joo In Ah. Soy Joo In Ah, la nueva auditora." - 00:07–00:08 00:07–00:08 The ad shows the man and states, "RECIBE UN GOLPE" - 00:08–00:13 00:08–00:13 The ad shows the man and the woman walking in different scenes, and states, "Subgerente Noh, vamos a reubicarte. ¿Quieres que me ocupe de las infidelidades?" - 00:13–00:16 00:13–00:16 The ad shows a man and the text, "SU IMPECABLE VIDA CORPORATIVA... AHORA TIENE UNA NUEVA ENEMIGA" - 00:16–00:20 00:16–00:20 The ad shows the man running outside, looking worried and angry, and states, "Soy de los mejores, ¿por qué yo? Porque eres un idiota." - 00:20–00:23 00:20–00:23 The ad shows the man drinking, the woman surprised, and states, "Esto se pone interesante." - 00:23–00:26 00:23–00:26 The ad shows the woman and man in an elevator together with the text, "Amor bajo audit No finjas desinterés."

# Ad summary This ad promotes the Viki streaming service and the TV series 'O Espantalho'. It presents a split image with a man's face shown in two different settings and eras, connected by a graphic element in the middle. The ad contains the title of the series and a call to action to create an account to view. # Brand positioning Viki is a streaming service that specializes in Asian content, as suggested by the language used and the on-screen talent. The brand is positioned as an accessible platform to discover this content, given the direct call to action to create an account. # Product The product is a TV series or movie titled 'O Espantalho'. The series is presented as a thriller or crime drama, indicated by the imagery. The series is centered around a search for an assassin, taking place 33 years after the initial event. # Visual style The ad uses a split-screen effect to show the same man in different eras. The color scheme is muted, creating a serious, suspenseful mood. There is no heavy image treatment or filtering. # Hooks Headline: O ESPANTALHO # Benefits - [object Object] # Features - [object Object] # Call to action CRIE UMA CONTA # Point of view - [object Object] # Storyline - The ad opens with a man's intense gaze, hinting at the drama and mystery. The audience experiences this from an unknown character's perspective. The intention is to establish the central character and mood of the series. - The series title 'O Espantalho' is shown in large, stylized font over a grassy background, implying that the show is about an assassin. The audience experiences this from the brand's perspective. The intention is to introduce the central subject matter. - A different version of the same man is shown in a suit and glasses, creating a contrast in appearance. The audience experiences this from an unknown character's perspective. The intention is to hint at a change in identity or time. - The Viki logo and a call to action appear at the bottom, inviting viewers to create an account and watch the series. The audience experiences this from the brand's perspective. The intention is to drive sign-ups and viewership.

# Ad summary This ad promotes the Rakuten Viki streaming platform, showcasing scenes from the K-drama series 'Positively Yours'. The ad presents a romantic storyline involving unexpected pregnancy and marriage proposals, encouraging viewers to sign up and watch the series. # Brand positioning Rakuten Viki is presented as a streaming service that specializes in Asian content, specifically K-dramas like 'Positively Yours.' The brand aims to occupy the space of providing culturally rich, character-driven romantic dramas. This positioning is functional, providing access to specific content, and emotionally driven, creating a sense of excitement and anticipation around romantic stories. # Product Rakuten Viki is a streaming service providing access to a wide range of Asian dramas and movies. The ad promotes the K-drama series 'Positively Yours', which follows the story of a man and woman who have a one-night stand that leads to an unexpected pregnancy. The series explores the aftermath of this event, including the possibility of marriage. The advertisement focuses on the dramatic and romantic elements of the story, highlighting the unexpected nature of the situation and the potential for complex relationships. The ad addresses the barrier of finding unique and engaging romantic content, positioning 'Positively Yours' as a must-watch series available on the Rakuten Viki platform. # Visual style The ad has a polished, commercial aesthetic, typical of promotional content for streaming platforms. It incorporates quick cuts to build excitement and maintain a fast pace. The editing style is dynamic, featuring jump cuts between scenes to highlight key moments in the story. The production quality is high-end, with clear visuals and professional color grading, enhancing the overall tone. The pacing is quick, likely around 60-80 BPM, with cuts timed to the music's rhythm. Visuals sync with audio cues, such as text overlays appearing simultaneously with spoken lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:01 A man appears to be waking up from a dream. - 00:01–00:03 00:01–00:03: Quick cuts show snippets of a romantic encounter: a kiss in dim lighting, a woman being carried. This is conveyed with quick editing and the close proximity of the two people. - 00:03–00:04 00:03–00:04: A woman wakes up in bed, appearing shocked and surprised. A man looks at her with a serious expression and asks, 'Is this my baby?' This establishes a central conflict: an unexpected pregnancy and uncertainty about its implications. - 00:04–00:06 00:04–00:06: The woman looks confused, saying, 'What?' Text on a pink screen reads, '[A one-night stand between a man and a woman!]' This provides context, clarifying the nature of the relationship and the situation they are in. The text provides additional context. - 00:07–00:11 00:07–00:11: A woman in heels strides forward, accompanied by the text, 'I can say for certain. There will be no marriage in this life.' This sets up her firm stance against marriage. The subsequent visual of her marking 'Female' and '30s' on a form reinforces this message. - 00:11–00:14 00:11–00:14: Following the woman's statement against marriage, a man looks directly at the camera and says, 'Let's get married.' This creates a direct contrast with the woman's earlier declaration. - 00:14–00:17 00:14–00:17: The woman looks at him, shocked. Text then appears on a pink screen reading, 'We're having a baby.' This reveals a major plot point, adding complexity to their situation. - 00:17–00:21 00:17–00:21: The ad concludes with the Rakuten Viki logo and a call to action to 'SIGN UP NOW,' promoting the streaming platform. This directs the viewer to take the next step and watch the series.

# Ad summary The ad promotes "Cartas Para X" on Rakuten Viki, depicting a series of intense scenes that suggest a thriller or drama, accompanied by ominous voiceovers and visuals. # Brand positioning Rakuten Viki is presented as a streaming service offering exclusive and intense dramas. The brand aims to position itself as a source for high-stakes, emotionally charged series that captivate viewers. By showcasing dramatic and suspenseful content, Viki aligns with a tone of intensity and excitement, distinguishing itself by offering culturally relevant and emotionally engaging stories for drama enthusiasts. # Product "Cartas Para X" is portrayed as a thriller or drama series available on Rakuten Viki. The series is characterized by intense, high-stakes situations involving betrayal, manipulation, and possible violence. The ad highlights the protagonist's complex and potentially duplicitous nature, suggesting a storyline filled with mystery and emotional depth. Viewers are drawn in by the intrigue of uncovering hidden truths and the question of how far characters will go for their desires, positioning "Cartas Para X" as a must-watch series for fans of suspenseful narratives. # Visual style The ad has a polished aesthetic, combining high-quality footage from the TV show with a dramatic color palette and crisp transitions. The editing rhythm is quick, with cuts timed to build tension and reveal key plot points. The overall production quality is high, contributing to the sense of drama and intrigue. # Call to action VE AHORA # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman in a gown standing with her back to the camera. She turns and walks, wearing a serious expression. - 00:02–00:05 00:02–00:05 A woman smiles into a microphone, introducing herself to the audience. This establishes a friendly tone, contrasting with the subsequent scenes. - 00:05–00:09 00:05–00:09 The ad shifts abruptly to show the woman looking intensely at something off-screen, followed by quick cuts of her running and looking distressed. This builds suspense and raises questions about the unfolding drama. - 00:09–00:13 00:09–00:13 The scene cuts to the woman being comforted by a man, but this moment of tenderness is quickly undercut by a voiceover suggesting deception. The contrasting visuals and voiceover introduce a theme of false appearances. - 00:14–00:21 00:14–00:21 Continuing the unsettling tone, the ad presents close-ups of the woman with injuries, a man in prison, and a chalk outline at a crime scene. These images create a sense of mystery and danger, leaving the viewer to wonder about the connections between the characters and events. - 00:22–00:26 00:22–00:26 The final shot shows the woman with the man from the previous scene, overlayed with the show's title and tagline. This image reinforces the central relationship while emphasizing the show's themes of mystery and deception, and includes the call to action to watch now on Viki. - 00:26–00:30 The ad concludes with the Viki logo and a button to sign up, solidifying the brand's identity and providing a clear next step for interested viewers.

# Ad summary This ad promotes the Rakuten Viki streaming service featuring a new Korean crime/drama series titled "The Scarecrow." # Brand positioning Rakuten Viki is presented as a streaming service that specializes in Korean dramas. The ad promotes access to an exclusive new series, suggesting that the platform offers a curated selection of high-quality, suspenseful, and thought-provoking content not found elsewhere. Viki seems to target a specific audience interested in international entertainment, particularly Korean dramas, offering a glimpse into a world of intense storytelling and complex characters. # Product Rakuten Viki is a streaming service that delivers Korean dramas with translated subtitles. The ad uses scenes from a new series called "The Scarecrow", to highlight the platform's focus on Korean storytelling. The plot seems to focus on crime and drama with a strong sense of suspense. # Visual style The ad has a suspenseful and serious aesthetic due to the Korean drama series, "The Scarecrow", having dim lighting, and close ups on peoples faces expressing scary and sad emotions. The editing style includes quick cuts between the different scenes. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The camera shows a Korean police officer standing at his desk, followed by another officer. - 00:02–00:06 00:02–00:06 Scenes alternate from Korean police officers to a Korean woman walking in a field. - 00:06–00:10 00:06–00:10 Back and forth from different people in the series. Dialogue between them all. - 00:10–00:11 00:10–00:11 A screen with Korean text in yellow and white with a translation below, [Will justice be served?] is shown. - 00:12–00:16 00:12–00:16 Back and forth from different people in the series. Dialogue between them all. - 00:16–00:16 00:16–00:16 A screen with Korean text in yellow and white with a translation below, [Or will justice be buried?] is shown. - 00:17–00:25 00:17–00:25 Back and forth from different people in the series. Dialogue between them all. - 00:26–00:29 00:26–00:29 The Rakuten Viki logo appears, and the prompt SIGN UP NOW. is shown.

# Ad summary This image ad promotes the TV show, "The Scarecrow" on the Viki streaming platform. # Brand positioning Viki is presented as a modern streaming platform that specializes in Korean TV shows and movies. The ad uses a simple color palette, clear typography, and a clean layout, which implies that Viki is easy to use and navigate. By including their logo and a direct call to action, Viki establishes itself as a go-to source for streaming this specific title and similar content. # Product "The Scarecrow" is presented as a suspenseful crime TV show available for streaming on Viki. The show follows a 33-year search for a killer and teases a personal storyline, aiming to intrigue viewers interested in crime and mystery genres. By highlighting the show's title and tagline, the ad invites viewers to immerse themselves in a complex and captivating story. # Visual style The ad uses a split-screen layout to show the actor in two different settings. It is a simple and polished ad with a limited color palette that creates a clean and serious tone. # Hooks Headline: THE SCARECROW # Benefits - [object Object] # Features - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of the main character in casual wear, creating a mysterious and somber tone. - The title of the TV show, "The Scarecrow," along with the tagline, "The 33 year search for a killer gets personal," immediately grabs the viewer's attention, indicating the show's genre and plot, and inviting them to learn more. - The ad concludes with the same actor in a suit and glasses, which conveys he is a detective or government agent, and this provides a point of reference to the prior image. The Viki logo with the call to action "Now Streaming Sign Up Now" reinforces where the content can be viewed and how to access it.

# Ad summary This ad promotes the streaming of the TV show, "The Scarecrow" on Viki. The ad uses a dark and suspenseful tone with overlaid images of the main characters and a scarecrow to entice viewers. # Brand positioning Viki is positioned as a streaming service that provides access to unique and compelling content, as demonstrated by the advertisement of the drama series, "The Scarecrow." The brand aims to appeal to viewers who seek international shows and thrilling storytelling, providing an option for those looking to explore beyond mainstream media. # Product The product being advertised is access to the TV show "The Scarecrow" on Viki's streaming platform. The ad highlights the show's intriguing premise: "The 33 year search for a killer gets personal," suggesting a long-running, intense, and character-driven narrative. The key product detail conveyed is the availability of the show for streaming on the Viki platform, encouraging viewers to watch the show via their service. # Visual style The ad has a dark, suspenseful, and cinematic visual style. It uses a dual image format with the two actors at the top of the frame and a darker image of a field with a scarecrow at the bottom. The image has a color grading that makes it look like it's from a movie. The font treatment is stark and uses simple, clear typography. # Hooks Headline: THE SCARECROW # Benefits - [object Object] # Features - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - The ad captures attention by presenting an image of the two main characters from the TV show, creating intrigue and setting the stage for a thriller. This serves to draw viewers in with the show's lead actors. - The ad introduces the core narrative hook: "The 33 year search for a killer gets personal." The text builds anticipation and hints at a story filled with suspense and personal stakes. - The ad promotes the show's availability on the Viki streaming platform, accompanied by a direct call to action: "NOW STREAMING SIGN UP NOW." This gives the viewer a clear path to start watching, with an offer for those who don't have an account.

# Ad summary This image ad is for the TV show, El Caso Del Espantapajaros, and uses a portrait format. The ad features an image of the lead actor at two different points in time, overlaid on an ominous field scene. The Spanish text translates to "The Scarecrow Case. After 33 years, finding the killer becomes personal". # Brand positioning Viki is presented as a streaming service offering a specific TV show titled 'El Caso del Espantapájaros' (The Scarecrow Case). The brand aligns with providing access to international TV shows, as implied by the Spanish text. The service provides entertainment that is not available on traditional television. Viki's brand aims to occupy the space of providing users with access to dramas and television entertainment from different parts of the world. It promotes a sense of discovery and access to diverse content. The brand is functional, focusing on simplicity in accessing foreign television programming. # Product 'El Caso del Espantapájaros' (The Scarecrow Case) is a TV show that is available for streaming on Viki. The show appears to be a mystery, drama, or thriller, indicated by the phrase: 'Después de 33 años, encontrar al asesino se vuelve personal' which translates to 'After 33 years, finding the killer becomes personal.' This suggests a long-unsolved case, likely involving crime and personal stakes for the characters involved. The show is for viewers interested in crime dramas or mysteries with a personal connection to the case. # Visual style The ad has a dramatic and serious visual style, with a dark color palette. The juxtaposition of the same person in two different time periods creates a sense of mystery and intrigue. The production quality appears to be high, with professional lighting and composition. The layout is simple and clean, using a split-screen effect to highlight the contrast between the two timelines. The typography is stylized and bold, adding to the overall dramatic effect. The ad leverages a platform-native, in-feed format, optimized for vertical viewing on mobile devices. # Hooks Headline: EL CASO DEL ESPANTAPÁJAROS # Benefits - [object Object] # Features - [object Object] # Call to action REGÍSTRATE HOY # Point of view - [object Object] - [object Object] # Storyline - The ad introduces the main character at two different points in time. The intention is to show the passage of time and highlight the depth of the mystery. This is presented from the perspective of the show's creators, who are setting the stage for the narrative to come. - The title 'El Caso Del Espantapájaros' (The Scarecrow Case) is presented as the central theme. The intention is to introduce the core mystery around which the show revolves. This is presented from the perspective of the show's creators, who are directly naming the mystery. - The phrase 'Después de 33 años, encontrar al asesino se vuelve personal' ('After 33 years, finding the killer becomes personal') is included. The intention is to build suspense and indicate that the mystery has deep personal stakes for those involved. This is presented from the perspective of the show's creators, who are providing context for the mystery's intensity. - The Viki logo is shown with the text 'Ya disponible, regístrate hoy' ('Now available, register today'). The intention is to encourage viewers to start watching the show immediately by signing up for the streaming service. This is presented from the perspective of the brand, who are making a direct call to action.

# Ad summary This image ad promotes the Viki streaming service and features the series "The Scarecrow". The ad is in two languages: English and Thai. # Brand positioning Viki is a streaming service that offers access to a variety of international TV shows and movies. The logo is at the bottom left of the ad, signaling the platform's brand presence. The service is presented as a destination for discovering new content, specifically featuring international shows with translated subtitles for diverse audiences to enjoy. # Product "The Scarecrow" is a TV series being promoted in this ad. The series appears to be a thriller or mystery, given the visual cues of a menacing scarecrow in a field and a man staring intently. The text mentions a lengthy investigation turning personal, which suggests a narrative that is both suspenseful and character-driven. # Visual style The ad has a split-screen layout, dividing the frame into different scenes or moments related to the TV series. It uses a cinematic and dramatic visual language to entice viewers. The lighting is dark and moody, enhancing the series' thriller elements. The typography is clean and modern, making the ad easily scannable. It mimics a movie poster design, creating an air of sophistication and professionalism. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a close-up of a man looking intensely off-camera, which establishes the serious tone and hints at a character-driven narrative. The viewer is experiencing this from a character perspective, setting up the dramatic atmosphere of the show. - The central part of the image displays the title of the series, "The Scarecrow," with additional Thai text. This tells the viewer the name of the series being advertised and includes a visual of a scarecrow, giving context to the series' content from the brand's perspective. - The lower section of the image features another close-up of the same man, now wearing glasses and a suit, further defining the character's role and possibly signaling a transformation or different aspect of his persona. This is from the character's perspective, providing additional insight into the main protagonist of the series. - The ad concludes with the Viki logo and text indicating that the series is available for streaming and to sign up. This tells the viewer where they can watch the show and encourages them to take action by subscribing from the brand's perspective.

# Ad summary This is an advertisement for the show 'Missing: The Other Side' which can be streamed on Rakuten Viki. # Brand positioning Rakuten Viki is presented as a streaming service where users can view a variety of international television shows. The brand is attempting to position itself as an easily accessible platform where viewers can stream a large selection of international shows with translation. There is no explicit mention of genre, subscription costs, or exclusive content, but the ad positions Viki as a simple and convenient option for international show enthusiasts. # Product 'Missing: The Other Side' is presented as a South Korean television show about detectives who are solving a mystery. The show is dramatic and intriguing, and features law enforcement officers. It is implied to be a suspenseful and emotional narrative. # Visual style The ad has a polished and cinematic aesthetic, similar to that of a movie trailer. The video utilizes quick cuts and smooth transitions to create a sense of suspense and drama. The production quality is high-end, with a focus on clear visuals and sound. The pacing is fast, with cuts happening frequently to maintain viewer engagement. The cuts in the video match to music and sound effects. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action สมัครเลย # Point of view - [object Object] # Storyline - 00:00–00:01 An officer receives a call at his desk. - 00:01–00:03 00:01–00:03 A woman and other detectives look concerned. This moment is designed to quickly establish the dramatic suspense of the narrative. - 00:03–00:06 00:03–00:06 This scene shows a shot of nighttime and the main actress. This is designed to show what is at stake in the show. - 00:06–00:10 00:06–00:10 A man with tears in his eyes talks to a colleague and asks if they can catch the suspect, conveying his emotional investment in the case. - 00:10–00:16 00:10–00:16 This moment shows what's at stake in the show. - 00:16–00:25 00:16–00:25 This moment is designed to emphasize the drama and intrigue in the show as the investigators solve the mystery. - 00:25–00:29 00:25–00:29 The screen changes to the Rakuten Viki logo, and the call to action appears.

# Ad summary This Rakuten Viki promo video advertises the new mystery and crime television show, "El Caso Del Espantapájaros," and encourages viewers to sign up for the service to watch it. # Brand positioning Rakuten Viki is a subscription-based streaming service that provides access to a wide range of Asian television shows and movies. The brand's positioning is focused on delivering diverse content, which allows viewers to immerse themselves in various cultures and stories. The brand is positioned as a hub for global entertainment and is accessible to anyone interested in watching content from around the world. Rakuten Viki ignores category norms by focusing on Asian content. # Product Rakuten Viki is an online streaming platform that offers a wide variety of Asian television shows and movies. The service is aimed at individuals who enjoy international content and want to explore different cultures. The platform allows users to stream content on demand from various devices. It has a wide variety of content, including Korean dramas, Chinese movies, and Japanese anime, all in one place. The key selling points are the diverse range of Asian content and the ease of access it provides. # Visual style The ad has a dark and moody aesthetic to match the crime/mystery genre. The editing style includes quick cuts to build suspense. The production quality appears to be a polished commercial style, enhancing the drama and intrigue. The color grading has a dark aesthetic. The ad pacing remains consistent until the end when the Rakuten Viki logo is displayed. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action REGÍSTRATE HOY # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a ringing telephone in an office setting. - 00:01–00:02 00:01–00:02 The scene cuts to a woman with a somber expression, implying that something serious is about to unfold. - 00:02–00:03 00:02–00:03 The setting shifts back to the office, where a man looks concerned. This builds suspense and suggests a sense of urgency. - 00:03–00:05 00:03–00:05 The scene darkens, and viewers are shown the woman standing in a field, which sets a mysterious, ominous tone. - 00:05–00:07 00:05–00:07 The scene fades to black before the camera focuses on the woman's face in dim lighting, which hints at danger and uncertainty. - 00:07–00:10 00:07–00:10 A man is shown looking directly at the camera, pleading for someone named Cha Si Young to be caught. This adds a personal element, suggesting that the stakes are high. - 00:10–00:11 00:10–00:11 The scene cuts to a title card with Korean text, which creates anticipation and intrigue. - 00:11–00:15 00:11–00:15 The woman is shown vowing to help catch the killer, then she is seen walking in a cornfield. This emphasizes her determination and role in solving the mystery. - 00:15–00:16 00:15–00:16 The scene cuts back to the title card, reinforcing the mystery. - 00:16–00:20 00:16–00:20 The scene cuts to a man in handcuffs and another man declaring that he can be freed in five years if he confesses, then the man is seen being escorted by police. This introduces the theme of justice and potential redemption. - 00:20–00:25 00:20–00:25 The scene cuts back to a close-up of the two men arguing about moral decency and the differences between them. This conflict heightens the drama and raises questions about right and wrong. - 00:25–00:29 00:25–00:29 The video concludes with Rakuten Viki branding and a call to action to sign up today.

# Ad summary This ad for Viki promotes the new show 'The Case of the Scarecrow'. The ad features two men and a scarecrow in a field, with Spanish text. # Brand positioning Viki is presented as a platform for streaming international shows and movies. The brand aims to occupy the space of providing diverse, high-quality, subtitled content for global audiences, pushing against the limited scope of traditional streaming services. By offering a variety of international shows, Viki positions itself as a culturally inclusive platform, appealing to viewers seeking entertainment beyond mainstream media. The brand’s tone is modern and accessible, aligning with the lifestyle of digitally connected individuals who value diverse perspectives and global storytelling. # Product 'The Case of the Scarecrow' is a featured title being promoted on Viki. The ad highlights the suspenseful nature of the story with the text, "Después de 33 años, encontrar al asesino se vuelve personal" (After 33 years, finding the murderer becomes personal), piquing viewer interest. A scarecrow figure in a field further emphasizes the thriller aspect of the show. The ad is likely designed to entice viewers to watch this show on Viki. # Visual style The ad features a dual portrait layout with a blend of character visuals and thematic elements. The production quality appears moderately polished, using a combination of professional photography and digital overlays. The image treatment includes color grading that emphasizes darker tones, creating a suspenseful mood. Typography is clean and legible, integrated with the overall design. The scarecrow image is integrated with the background, creating a blended effect. # Hooks Headline: EL CASO DEL ESPANTAPÁJAROS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action REGÍSTRATE HOY # Point of view - [object Object] # Storyline - The ad opens by presenting two men and the title 'El Caso Del Espantapájaros', which translates to 'The Case of the Scarecrow.' This introduces the show's core theme, setting the stage for a mysterious narrative. The brand is telling this part of the story to get viewers interested in the show. - The ad then shows the text, "Después de 33 años, encontrar al asesino se vuelve personal," which translates to "After 33 years, finding the murderer becomes personal". This is designed to add an element of suspense, indicating a long-awaited confrontation or investigation. The brand includes this to intrigue the viewer by implying a complex, personal story. - The ad concludes with the Viki logo and a call to action, 'YA DISPONIBLE REGÍSTRATE HOY,' which means 'NOW AVAILABLE REGISTER TODAY'. The brand encourages viewers to sign up and start watching the show immediately. The brand is conveying this message as a final prompt to drive immediate engagement.

# Ad summary This ad showcases a drama series called "O Espantalho" streaming on Rakuten Viki. The ad shows emotional clips from the show and ends with a call to action to create an account. # Brand positioning Rakuten Viki is presented as a streaming platform that provides access to a wide variety of dramas and shows. The brand is positioned for people who like action dramas. The brand tone is modern and accessible. # Product The product being advertised is a show called "O Espantalho." It appears to be an action drama series involving crime, murder, and law enforcement. The ad highlights the show's dramatic moments and emotional depth. The name of the show is shown in text overlay throughout the ad. # Visual style The ad has a dramatic and serious aesthetic, reflecting the tone of an action drama series. The editing style uses quick cuts to transition between intense scenes. The production quality is high, consistent with broadcast television. The pacing is fast, with several cuts per minute, emphasizing the urgency and drama of the show. The visuals are synced with the music to enhance the impact of each scene. # Call to action CRIE UMA CONTA # Point of view - [object Object] # Storyline - 00:00–00:01 The phone rings in an office and someone answers. - 00:01–00:03 00:01–00:03: A woman appears to be crying. This moment introduces the overall emotion and drama that sets the tone for the ad. - 00:03–00:06 00:03–00:06: A man stares intensely. The scene shows the serious situation being conveyed. - 00:06–00:10 00:06–00:10: A man with tears in his eyes says, "We should catch him. Us? Us." This reinforces the emotional tension of the show and suggests the development of a partnership. - 00:11–00:15 00:11–00:15: A woman stares intensely and says, "I will make sure to catch the killer, just wait." The moment conveys the character's determination. The moment connects to the previous clip and indicates the overall mission of the character. - 00:16–00:20 00:16–00:20: A man says, "Confess everything here now, and I will have you released in five years." The moment builds intrigue and tension. - 00:20–00:25 00:20–00:25: A man stares into the camera with an intense expression and says, "How can you be considered human? Do you know the difference now, between you and me?" The line conveys the character’s strong feelings. - 00:26–00:28 00:26–00:28: The Viki logo appears with a prompt to create an account. This is the final call to action.

# Ad summary This is an ad for the TV show The Scarecrow, available on Viki. The ad features the lead actor of the show and highlights the themes of murder and mystery. # Brand positioning Viki is presented as a streaming platform that offers a wide variety of Asian dramas and movies, providing a service similar to Netflix or Hulu but focusing specifically on Asian content. It is positioned as accessible and convenient, allowing viewers to easily stream content on demand. The brand's logo is prominently displayed, reinforcing its identity as a recognizable streaming service. # Product The product being advertised is the TV show "The Scarecrow." The ad indicates that the show is a mystery or thriller, likely involving a long-running investigation related to murder and personal stakes for the characters involved. The phrase "การสืบหาฆาตกรนานถึง 33 ปีเริ่มกลายเป็นเรื่องส่วนตัว" suggests the investigation for a murderer has been going on for 33 years and now it's becoming personal. # Visual style The ad has a dramatic and cinematic visual style, with a focus on character close-ups to convey intensity and mystery. The image uses a split-screen effect to feature the two main characters, enhancing the narrative. The scarecrow image adds a thematic element, suggesting suspense and possibly a rural setting. The overall color scheme is muted and dark, enhancing the dramatic tone. # Hooks Headline: THE SCARECROW # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image introduces the main characters, setting the stage for a thriller or mystery. The audience experiences this from an external perspective, as it's a promotional visual. - The image displays the show's title, "The Scarecrow," and hints at the narrative theme through the graphic of a scarecrow in a field. This is shown from the brand's perspective to showcase the show's name and visual identity. - The text provides additional context about the show, mentioning a long-term murder investigation of 33 years that is becoming personal. This is shown from the brand's perspective to generate intrigue and hook viewers. - The ad ends with a call to action, urging viewers to stream the show on Viki. This is conveyed from the brand's perspective, providing a clear way to access the content.

# Ad summary This ad is a trailer for the Korean crime drama, The Scarecrow. The trailer consists of short clips of scenes from the show, interspersed with text about justice. # Brand positioning Rakuten Viki is presented as a global streaming service where you can watch Asian dramas and TV shows. # Product The Scarecrow is presented as a Korean crime drama. From the snippets in this ad, the drama appears to involve themes of murder, justice, and moral conflict. It looks like there are some mysterious elements, as the characters seek to uncover and capture a killer. # Visual style This ad has a cinematic feel with many close-up shots. The editing is quick, with each shot only lasting one or two seconds. The tone of the ad is dark and serious, reflecting the crime drama genre. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DAFTAR SEKARANG # Point of view - [object Object] # Storyline - 00:00–00:10 A series of brief clips showing different characters in indoor and outdoor settings. - 00:10–00:11 The scene cuts to a title card with Korean characters and subtitles that read, "[Akankah keadilan ditegakkan?]" - 00:11–00:15 The scene cuts back to brief clips of characters in outdoor settings. - 00:15–00:16 The scene cuts to a title card with Korean characters and subtitles that read, "[Atau akankah keadilan terkubur?]" - 00:16–00:25 The scene cuts back to brief clips of characters in indoor settings. - 00:25–00:29 The scene cuts to the Rakuten Viki logo and a "DAFTAR SEKARANG" button.

# Ad summary This ad is a trailer for the Korean crime drama called "The Scarecrow" available on Rakuten Viki. The trailer shows different people as they all contemplate if justice can be upheld for the death of Cha Si Young. # Brand positioning Rakuten Viki is presented as a source of global entertainment, specifically focused on Asian dramas and movies. The brand appears at the beginning and end of the ad to present itself as a place to stream these programs and encourages viewers to sign up. # Product The ad is for the Korean television show called "The Scarecrow" and can be streamed on the Rakuten Viki platform. The show appears to be a crime drama that focuses on themes of justice and murder. The ad suggests the audience will feel suspense and intrigue as they watch the characters try to seek justice. # Visual style The ad's overall aesthetic has a cinematic feel with a serious tone. The editing style includes quick cuts and smooth transitions. The production quality is polished and made to look like a professional movie trailer. The pacing is quick to build suspense. # Benefits - [object Object] # Features - [object Object] # Call to action DAFTAR SEKARANG # Point of view - [object Object] # Storyline - 00:00–00:02 A man sits at his desk as he answers a ringing phone. - 00:01–00:07 A series of shots shows various characters looking distraught as subtitles read: "There are scarecrows." - 00:07–00:08 A character states, "Cha Si Young. We should catch her." - 00:08–00:09 Another man questions, "Us?" - 00:09–00:10 He answers, "Us." - 00:10–00:12 Text overlay asks the question, "Can justice be served?" - 00:12–00:14 A woman states, "I'll make sure you catch the killer." - 00:14–00:15 A man says, "Just wait." - 00:15–00:16 Text overlay asks the question, "Or will justice be buried?" - 00:16–00:17 A hand lays limp against someone's bare leg. - 00:17–00:21 A man states, "If you confess here, I can guarantee you'll be out in half a decade." - 00:21–00:22 Another man questions, "Is that what makes you human?" - 00:22–00:23 The man responds, "Are you just realizing that now?" - 00:23–00:26 He asks, "Do you know the difference between you and me?"

# Ad summary This ad promotes the fifth season of the show “Sinal Do Coracao” on Rakuten Viki. It features dramatic clips of the show. # Brand positioning Rakuten Viki is presented as a streaming service that provides access to Asian dramas and movies. The ad positions Viki as a source of dramatic, emotional content, indicating that viewers who are drawn to deep, character-driven stories would find value in the platform. The brand is aligned with a lifestyle of staying in to watch and engage with high-emotion, high-production-value dramas. # Product The ad promotes the fifth season of the series “Sinal Do Coracao,” available on Rakuten Viki. The show is portrayed through brief clips highlighting emotional tension and interpersonal drama, implying a focus on complex relationships and personal conflicts. The ad shows the male and female characters experiencing difficult emotions, indicating that the series explores the ups and downs of relationships. # Visual style The ad has a polished, commercial aesthetic with a focus on high-quality visuals extracted from the series “Sinal Do Coracao.” The editing style employs quick cuts to transition between scenes, creating a dynamic and engaging pace. There is no music playing throughout the ad, but the editing remains consistent with its use of short clips to convey emotional depth. The production quality is high, giving the impression of a professionally produced commercial. The fast-paced editing, with cuts timed to coincide with shifts in dialogue and emotion, enhances the ad's intensity. # Benefits - [object Object] # Features - [object Object] # Call to action CRIE UMA CONTA # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a train crossing signal at night, creating a somber, reflective mood. - 00:01–00:03 00:01–00:03: The ad cuts to various characters looking concerned and upset as subtitles translate their Korean dialogue into Portuguese, with the overall message being one of confusion and uncertainty. - 00:03–00:15 Building on the theme of emotional turmoil, the ad showcases rapid cuts between characters expressing feelings of dislike, neglect, avoidance, and regret. - 00:15–00:18 As the emotional tension intensifies, the ad transitions to clips of characters struggling with pain and hurt, conveyed through tearful expressions and poignant situations, like sobbing into a scarf. - 00:18–00:25 Continuing the depiction of emotional struggle, the ad shifts to show characters contemplating difficult decisions or moments, questioning whether they can fully commit or 'dive in headfirst.' - 00:25–00:27 Concluding the narrative, the ad transitions to a scene of snowfall, evoking a sense of melancholy and unresolved emotions. - 00:27–00:29 The ad concludes with the Rakuten Viki logo, prompting viewers to create an account to access the featured show and other content.

# Ad summary This is an ad for the show Heart Signal 5, which is available for streaming on Rakuten Viki. It uses footage from the show. # Brand positioning Rakuten Viki is presented as a streaming service for Asian dramas, movies and shows. The platform offers a variety of Asian content and is a good place for those interested in Asian entertainment. # Product Heart Signal 5 is a Korean dating show where people live together in a house. They must navigate potential love interests and romantic situations as they look for love. The ad highlights the struggles and pain that come from potential love connections in the show. # Visual style The ad has a neutral aesthetic and is edited with smooth transitions. The ad has a low production quality, and the pace is slow to allow viewers to digest the different scenes. # Call to action DAFTAR SEKARANG # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:01–00:03 Several people are shown as subtitles explain that they are feeling confused. - 00:03–00:05 Someone wonders if Yeong Woong is on their mind. - 00:05–00:09 Several people state that they are not being cared for or are being avoided by someone else. - 00:09–00:15 Someone admits to falling in love too fast and that they shouldn't have. - 00:15–00:26 Text explains that feeling hurt can be painful. Someone asks if someone else will take a chance.

# Ad summary This image ad for the series 'Nuestro Universo' on Viki uses an image of the series' actors and encourages viewers to register to watch. # Brand positioning Viki is a streaming service that appears to focus on international movies and television. The ad is promoting a series exclusive to its platform, demonstrating that it provides original content to attract new subscribers. The brand's tone is playful and promotes fun, lighthearted entertainment. # Product The product being advertised is the TV series “Nuestro Universo,” exclusive to Viki. While details of the plot are not provided, the ad conveys that it is a romantic series due to the text saying “Resulta que un bebé es el mejor cupido”, featuring a baby and referencing cupid. The ad encourages viewers to sign up for the platform to watch the series, conveyed by the text “Ya disponible Regístrate hoy”. # Visual style The visual style of the ad is bright and playful, with a pastel color palette. The image appears to be studio shot, given the even lighting and clear image quality. The pink script font creates a romantic feel, and the overall aesthetic is designed to be visually appealing to a younger audience who enjoy romantic series. # Hooks Headline: Resulta que un bebé es el mejor cupido # Benefits - [object Object] # Features - [object Object] # Call to action REGÍSTRATE HOY # Point of view - [object Object] # Storyline - The ad opens with a playful statement, "Resulta que un bebé es el mejor cupido," establishing the premise of the series as a romantic series. This is from the perspective of the brand to set the tone for the ad and entice the viewer. - The ad then features two actors from the series, which implies the tone of the show and provides a visualization to the viewer of what the series might look like. This is from the brand's perspective to establish the product. - The ad concludes with the name of the series “Nuestro Universo” and the text “Ya disponible Regístrate hoy”, creating a clear call to action from the brand for the viewer to engage with the content.

# Ad summary This ad for Rakuten Viki shows snippets from the new drama series called "Velocidad y Amor." # Brand positioning Rakuten Viki is presented as a streaming service that specializes in Asian dramas and movies, offering a diverse collection of stories focused on love and relationships. The brand positions itself as a destination for viewers seeking a mix of romance, drama, and emotional narratives, providing access to a wide range of content that resonates with different cultural experiences. The ad uses the slogan "Velocidad y Amor" to highlight the fast-paced, emotionally charged stories available on the platform. # Product The ad promotes Rakuten Viki, a streaming service offering a variety of Asian dramas and movies. The focus is on a new series titled "Velocidad y Amor" (Speed and Love), which appears to be a romance drama filled with emotional conflicts and developing relationships between the characters. The product aims to provide viewers with access to a range of emotionally engaging content that tells unique stories, highlighting themes of love and interpersonal connections. The ad conveys that the streaming service is readily available, inviting viewers to sign up and start watching the featured series and other content. # Visual style The ad has a polished commercial feel with a mix of cinematic shots and intimate close-ups to convey the emotional depth of the drama. The editing style includes quick cuts that match the music's rhythm, creating a sense of urgency and excitement. The use of soft lighting, bokeh effects, and color grading enhances the romantic and dramatic tone. The pacing is moderate, with moments of fast cuts and slow, lingering shots to build tension and convey the characters' emotions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action REGÍSTRATE HOY # Point of view - [object Object] # Storyline - 00:00–00:02 A voiceover in a dramatic tone states, "Ustedes no son parientes de sangre." - 00:02–00:04 Following this, a woman is seen crying while on the phone, suggesting distress or emotional turmoil. - 00:05–00:07 A shot of a hand holding a letter reveals that the drama revolves around someone named Jin Zhao, adding a plot-centric element to the storyline. - 00:07–00:10 The ad cuts to a scene where a man tells a woman, "No soy tan bueno como crees," creating tension and highlighting the complexities of their relationship. - 00:11–00:13 Following this, the woman tells the man, "Esto me gusta," suggesting a growing attraction and acceptance between them. - 00:13–00:16 The ad shows scenes of the two characters interacting, hinting at a developing romance with shared moments and growing intimacy. - 00:16–00:22 The woman says, "No estás pensando con claridad," followed by the man saying, "Y yo tampoco," suggesting a mutual loss of clarity and emotional confusion as they get closer.