How Vestiaire Collective Advertises on Meta

# Ad summary This ad for Vestiaire Collective features a series of luxury shoes. Each shoe is displayed individually, with the next shoe being added to the frame. The text overlay indicates that this is an offer available only for 48 hours. # Brand positioning Vestiaire Collective positions itself as a marketplace to buy and sell pre-loved luxury fashion. The brand aligns with values of sustainability and affordability by offering luxury items at a reduced price compared to buying new. It pushes against the norms of traditional luxury retail by focusing on the resale market, making luxury fashion more accessible and environmentally conscious. # Product The ad features a collection of luxury shoes available on the Vestiaire Collective platform. The first pair shown are red leather flats with a split-toe design. Following this, the ad showcases studded tan sandals, and lastly, beige patterned slides. The shoes are all visibly pre-owned, with some signs of wear. The ad emphasizes that these are luxury items available at a discounted price for a limited time. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the luxury shoes. The neutral background and soft lighting create a high-end feel. The editing is simple with static shots and minimal transitions. The overall production quality is high, aiming for a commercial look. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins by showcasing a pair of red luxury shoes. The text overlay introduces the brand and highlights that you can shop for luxury items for less. This is intended to grab the viewer's attention with the promise of affordable luxury. - 00:02–00:04 00:02–00:04: A pair of studded tan sandals is added to the shot. The text overlay emphasizes that these price reductions are available for only 48 hours, creating a sense of urgency to encourage immediate action. - 00:04–00:05 00:04–00:05: A pair of patterned beige slides completes the trio of luxury shoes displayed. The text overlay reinforces that these are pre-owned luxury fashion items, encouraging viewers to shop the brand.

# Ad summary This ad showcases the Vestiaire Collective platform, which facilitates buying and selling secondhand luxury fashion. The ad features hands placing various designer shoes into the frame, highlighting the availability of luxury items at reduced prices. # Brand positioning Vestiaire Collective is presented as a platform for buying and selling pre-owned luxury fashion. The brand positions itself as a marketplace where high-end items are accessible at reduced prices, promoting the idea of sustainable luxury consumption. It aligns with values of affordability, sustainability, and access to designer goods, challenging the norm of purchasing luxury items at full retail price. The brand aims to occupy the space of accessible luxury within the consumer's mind, catering to those who seek designer fashion without the premium price tag. The positioning is both functional (providing a platform for resale) and emotional (offering access to luxury and promoting sustainable choices). # Product The ad showcases the Vestiaire Collective platform, an online marketplace for buying and selling pre-owned luxury fashion items. The platform offers a curated selection of designer pieces, allowing users to access high-end fashion at discounted prices. It provides a space for both buying and selling, catering to individuals looking to refresh their wardrobes or acquire luxury goods more affordably. The platform is presented as a solution to the high cost and potential waste associated with traditional luxury retail, emphasizing sustainability and accessibility. The ad addresses the purchase barrier of high prices by highlighting the reduced cost of luxury items on the platform. # Visual style The ad features a clean, minimalist aesthetic with a focus on the products. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality appears polished, resembling a professional commercial. The pacing is consistent throughout the ad. The use of a neutral background and clear font ensures the focus remains on the luxury items. No music or sounds are present. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The text "Achetez du luxe à prix réduit" appears over a neutral background. The message aims to immediately capture attention by promising luxury at affordable prices, setting the tone for the rest of the ad. - 00:01–00:03 00:01–00:03 Hands place designer shoes onto the surface, highlighting the range of available products. This reinforces the brand's promise of luxury goods and provides a visual representation of the products available on the platform. - 00:03–00:08 00:03–00:08 Additional shoes continue to be placed on the surface as text that says "avec 48h de baisses de prix sur la mode de luxe seconde" appears on screen. The text serves to remind the viewer of the 48-hour sale event, highlighting the reduced prices on luxury secondhand fashion and building a sense of urgency and exclusivity.

# Ad summary This ad for Vestiaire Collective uses a product-focused approach, showcasing pre-loved luxury fashion items and promoting 48-hour price drops to encourage immediate purchases. # Brand positioning Vestiaire Collective is positioned as a platform where customers can buy and sell pre-loved luxury fashion items, offering a more accessible and sustainable way to engage with high-end fashion. The brand aligns with values of affordability, sustainability, and exclusivity. It pushes against the norm of buying exclusively new and expensive luxury items, appealing to a clientele that appreciates luxury brands but seeks value and environmental consciousness. The brand positioning is both functional (offering a marketplace) and emotional (connecting to values of smart luxury consumption). # Product The featured products are pre-loved luxury fashion items, specifically shoes, available on Vestiaire Collective's platform. The ad showcases various styles including red leather ballet flats, studded gladiator sandals, and Gucci logo slides, all in excellent condition. These items are explicitly for individuals who desire luxury fashion but are seeking more affordable and sustainable options. The USPs include 48-hour price drops, creating a sense of urgency and encouraging immediate purchase. These pre-owned items provide an opportunity to own luxury brands without paying full retail price. The ad addresses the purchase barrier of high cost typically associated with luxury fashion by highlighting the affordability of pre-loved items. # Visual style The ad has a polished and clean aesthetic, using static shots and consistent lighting to showcase the products. The editing style is minimalistic, with a focus on product display rather than dynamic transitions. The production quality is high-end, resembling a commercial, which supports the brand's luxury positioning. The pacing is slow and deliberate, allowing viewers to focus on the details of each product. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a red ballet flat shoe on a solid grey background. - 00:00–00:01 The purpose is to immediately capture attention and signal luxury fashion. - 00:00–00:01 The perspective is from the brand, showcasing a key product. Tonal cues include a clean and polished look. - 00:01–00:03 Following the initial shot, a studded tan gladiator sandal is added to the composition, joining the red ballet flat. - 00:01–00:03 This builds on the initial product display, highlighting the variety available. - 00:01–00:03 The perspective remains from the brand, emphasizing the range of luxury fashion items. - 00:03–00:05 Continuing the product showcase, a Gucci logo slide is added, completing the stack of luxury shoes. - 00:03–00:05 This reinforces the brand's inventory of pre-loved luxury fashion. - 00:03–00:05 The brand maintains its perspective, focusing on the appeal of accessible luxury.

# Ad summary An ad for Vestiaire Collective featuring a content creator showing pieces she scored on the platform. # Brand positioning Vestiaire Collective is presented as an online marketplace for buying and selling pre-owned luxury fashion items. The brand focuses on offering authenticated designer pieces at discounted prices, making high-end fashion more accessible. The brand's value proposition is based on the idea of sustainability, exclusivity, and affordability, aligning with the trend of conscious consumerism and offering an alternative to fast fashion. It positions itself as a treasure hunt where users can discover unique, coveted items from various brands, enhancing the appeal of owning luxury goods without the premium price tag. # Product Vestiaire Collective is a platform for buying and selling authenticated, pre-owned luxury fashion items. The ad highlights the platform's personalized recommendations, which are tailored based on user favorites, making it easier for shoppers to find coveted designer pieces. Key features include the ability to discover a wide range of brands and items, often at significantly lower prices than retail. The ad spotlights specific product finds, such as an Acne jacket for $280 and GANNI boots for under $100, to underscore the value and savings available. The platform addresses the potential barriers of trust associated with buying second-hand luxury goods by authenticating each item. It promotes the app as a tool for discovering brands and items that users might not find otherwise, enhancing the shopping experience. # Visual style The ad has a polished UGC feel with a blend of selfie-style and stationary shots. The editing style is clean with smooth transitions. The production quality is high, giving it a commercial vibe. The pacing is moderate, matching the rhythm of the voiceover. The visuals are bright and well-lit, showcasing the products clearly. Visual motifs include the recurring appearance of the content creator in her apartment, creating a sense of familiarity and relatability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check to see what's trending now. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with the creator revealing her "toxic trait" of checking Vestiaire Collective first thing in the morning, framed as a casual confession, it introduces the app as something habit-forming and desirable. - 00:04–00:10 She justifies her habit by showing off her finds, including an Acne jacket for $280 and GANNI boots for less than $100. It reinforces the hook by demonstrating how the 'toxic trait' has tangible benefits, creating excitement and interest through the presenter's enthusiam. - 00:10–00:17 Transitioning to a screen recording, she explains that she receives personalized recommendations by adding items to her favorites. This transitions into a demo of the platform's recommendation feature, explaining the process for users to find more products and how easy it is to do so. - 00:19–00:23 The creator then encourages viewers to start their own hunt and check out what's trending, the ad ends with a direct call to action, prompting the audience to engage with the platform and explore the available offerings.

# Ad summary An advertisement for Vestiaire Collective showcasing several of the items available through their platform. The ad includes information about their time-sensitive offer of up to 60% off. # Brand positioning Vestiaire Collective is presented as a marketplace to buy and sell pre-loved designer fashion. The brand's positioning highlights accessibility and sustainability, catering to consumers who are interested in luxury fashion but prefer to shop secondhand. The inclusion of designer handbags, sunglasses, and shoes suggests a focus on style and quality, inviting customers to explore a curated collection of sought-after fashion pieces. # Product The ad features a curated assortment of pre-loved luxury fashion items available for purchase through Vestiaire Collective. The selection includes a pale blue handbag with a silver chain strap and a prominent 'GG' logo, a pair of red sunglasses with thick frames and gold accents, a quilted light pink handbag with a top handle and a dangling 'D' charm, and a pair of bright pink sandals with a wide strap and a dark sole. Each item is positioned on a separate pastel-colored block. The ad focuses on the appeal of owning luxury goods at discounted prices, highlighting an offer for up to 60% off. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product presentation. The use of pastel colors and geometric shapes creates a visually appealing and modern composition. The image is highly polished, with careful attention to lighting and detail. The typography is clean and legible, and the overall style is designed to capture attention and convey a sense of luxury and exclusivity. # Hooks Headline: 48 ore di sconti # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image showcases luxury fashion items from Vestiaire Collective, each placed on a pastel block. This setup immediately conveys the ad's intention: to present high-end fashion in an appealing and visually organized way. The brand aims to capture the viewer's attention by displaying attractive, desirable products in a stylized manner. - A bold white semi-circle at the bottom of the frame features the text "48 ore di sconti", immediately signaling a limited-time sale. This creates a sense of urgency and encourages viewers to take immediate action. The brand is using a direct announcement to highlight the time-sensitive nature of the offer. - A black banner reads "Sconto fino all'60%" which clarifies the discount available, further incentivizing potential customers. This beat emphasizes the value proposition, highlighting the potential savings on luxury items. - The Vestiaire Collective logo is prominently displayed, reinforcing brand recognition and providing context for the offer. This final beat solidifies the brand's identity and invites viewers to explore the platform for pre-loved fashion.

# Ad summary This ad suggests that the clothing in your closet may have lost its connection to who you are now, and the company featured in the ad can help you find the clothes that fit who you are now. # Brand positioning Based on the ad, the brand positions itself as a solution to clothing that has lost its connection to who you are now. Instead of getting rid of your clothing, the brand can help you find the clothing that fits who you are now. # Product The ad suggests that the product will help you find clothing that connects with who you are now. The person in the ad holds a small black electronic device, but it is unclear what the product is or how it works. # Visual style The ad has a casual visual style. The presenter appears to be filming from their home. The editing style is simple, with clear cuts. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The person in the ad stands in front of a closet filled with clothes. She states that the feeling you get when you stare at an item in your closet and just don't want to wear it is called "emotional misalignment." - 00:06–00:11 The person states that the clothes haven't lost their value, they have just lost their connection to who you are right now. This is shown with a clip of clothes piled on a bed. - 00:11–00:17 The person says the good news is just because you've fallen out of love with them, doesn't mean they're not the perfect fit for someone else. The person reaches into the closet and pulls out a printed top.

# Ad summary This image ad for Vestiaire Collective features a selection of designer items—including shoes, handbags, and sunglasses—displayed on pastel geometric platforms with a headline promoting a limited-time price drop of up to 60%. # Brand positioning Vestiaire Collective positions itself as a destination for buying and selling pre-owned luxury fashion. The brand operates in the secondhand fashion market, offering a curated selection of designer clothing and accessories. By focusing on pre-owned items, Vestiaire Collective appeals to environmentally conscious consumers and those seeking unique or vintage pieces. The brand promotes sustainability and affordability, while still providing access to high-end fashion. # Product The ad showcases a curated collection of pre-owned designer fashion items available on Vestiaire Collective. The items include: a light blue quilted leather Gucci Marmont mini bag with a silver chain strap; a pair of red leather Hermes sandals with an H cutout; a pair of red sunglasses; and a pale pink Dior Lady Dior mini bag. These items are presented as part of a limited-time price drop event, offering customers the opportunity to purchase luxury fashion at discounted prices. The ad highlights the accessibility and value of secondhand designer fashion, suggesting that customers can acquire high-end items for less through Vestiaire Collective. # Visual style The ad features a highly polished, studio-shot aesthetic with a pastel color palette and clean geometric compositions. The image treatment includes background removal and color grading to enhance the visual appeal. The overall style is modern and high-design, aiming to capture attention in-feed with a visually appealing layout. # Hooks Headline: 48h de baisses de prix # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual display of luxury fashion items arranged on geometric platforms. This catches the viewer's eye and showcases the type of products available. The brand wants to create an aspiration through its range of products. - Next, text overlays communicate the offer, "48h de baisses de prix" and "Jusqu'à 60% de réduction". This highlights a limited-time sale event and promotes urgency, which encourages the viewer to take action. - The ad concludes with the Vestiaire Collective logo and the tagline "ACHETEZ & VENDEZ DE LA MODE SECONDE MAIN." This tells the viewer what the brand is offering (a marketplace for pre-owned fashion) and reinforces the brand's core identity.

# Ad summary A woman shares her "toxic trait" of checking the Vestiaire Collective website before getting out of bed, showing purchases made on the site, and describing the personalization features that make it easy to shop. # Brand positioning Vestiaire Collective is presented as a go-to platform for discovering and purchasing authenticated, pre-owned luxury fashion items. The brand positions itself as a marketplace where customers can find unique, high-end pieces from various designers at discounted prices, suggesting an alternative to buying directly from luxury brands. The ad showcases a user-friendly experience, highlighting the ease of browsing and receiving personalized recommendations. The brand also appears to value an individualistic sense of style, and appeals to a savvy customer who wants to discover and acquire luxury goods in an accessible way. # Product Vestiaire Collective is a platform for buying and selling pre-owned luxury and designer fashion items. The ad features a user talking about her frequent use of the platform to discover luxury items. It emphasizes the personalized recommendation feature, which offers tailored product suggestions based on the user's saved favorites. Vestiaire Collective allows users to discover and shop a wide range of designer brands and offers a selection of apparel, accessories, and more. # Visual style The ad features a mix of selfie-style footage and screen recordings, giving it a casual UGC feel. Editing is simple, with direct cuts between scenes. The production quality is medium, balancing natural lighting with clear product visibility. The pacing is steady at around 20 CPM, with moments timed to match the audio. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action It's time to start your own hunt # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the ad and states she’s recording from her bedroom. - 00:00–00:04 She says her "toxic trait" is checking Vestiaire Collective before even getting out of bed. - 00:04–00:10 She says it pays off and shows off an Acne jacket she scored for 280 euros and Ganni boots for less than 100 euros. - 00:11–00:13 She says all she had to do was start adding things to her favorites. - 00:11–00:15 The ad then cuts to the user’s phone screen to show her favorite items, as she says she now receives personalized recommendations. - 00:15–00:19 She says it only took two minutes and now she can see tons of brands that she otherwise wouldn't have known about. - 00:19–00:23 She encourages viewers to start their own hunt and see what's trending now, as text promotes the Vestiaire Days sale.

# Ad summary This ad promotes Vestiaire Collective, a platform to find name brand clothing for a discount. The ad follows a woman who uses the app to find clothes such as an acne jacket and ganni boots. Then she adds those brands to her favorites so the app can give personalized recommendations. The ad ends with the brand logo and a call to start your own hunt. # Brand positioning Vestiaire Collective is presented as a platform where users can find coveted designer fashion at discounted prices. The ad positions the brand as a go-to for scoring luxury items without breaking the bank, appealing to a savvy shopper who enjoys the thrill of the hunt. The brand is aligned with a lifestyle that values both style and sustainability, offering a way to indulge in high-end fashion responsibly. # Product Vestiaire Collective is an online marketplace where you can buy and sell authenticated pre-owned luxury fashion. The ad highlights how users can score high-end fashion finds such as an Acne jacket for 280 euros and Ganni boots for less than 100 euros. By adding brands to your favorites, the app offers personalized recommendations. Vestiaire Collective addresses the barrier of entry for buying brands by offering designer items at affordable prices. # Visual style The ad has a polished UGC feel. It has a hybrid production quality as it shows both a woman speaking to the camera in a selfie style and a screen recording of the app. The pacing is consistent and smooth. The audio syncs with the speaker. # Benefits - [object Object] # Features - [object Object] # Call to action Start your own hunt # Point of view - [object Object] # Storyline - 00:00–00:04 A woman describes how checking Vestiaire Collective is her toxic trait. - 00:04–00:10 The woman shows an acne jacket she bought for 280 euros and ganni boots for less than 100 euros. - 00:10–00:18 The woman adds brands to her favorites list in the app in order to get personalized recommendations. - 00:18–00:23 The woman wears the acne jacket and says to start your own hunt and see what’s trending now.

# Ad summary This ad for Vestiaire Collective features luxury, pre-owned shoes. Different styles of shoes are shown as a hand moves them into and out of frame. The ad highlights a limited time price drop and encourages viewers to shop. # Brand positioning Vestiaire Collective is presented as a marketplace where luxury fashion items can be bought and sold pre-owned, positioning the brand as a sustainable and accessible entry point into high-end fashion. The brand aligns with values of affordability, sustainability, and access to luxury goods, pushing against the norm of buying luxury items at full price. The brand aims to occupy the space in the consumer's mind as a way to obtain luxury goods at a lower price. The positioning is functional, emphasizing the simplicity and affordability of buying and selling luxury items. # Product The ad features a selection of luxury shoes available on the Vestiaire Collective marketplace. The shoes range from sandals to flats to loafers, each highlighting iconic design elements and brand recognition. These pre-owned items are being offered with limited-time price drops. The product aims to overcome the purchase barrier associated with high price tags and limited access to luxury fashion. The shoes include a light blue Hermès sandal with a large H cutout, a red Margiela Tabi ballet flat, a pair of tan Valentino studded sandals, a Gucci patterned slide with the interlocking G logo, and a tan suede Tod's loafer with a triangle buckle. The ad tells the viewer that these products can be purchased with price drops for a limited time. # Visual style The ad has a clean and minimalist aesthetic, typical of e-commerce product showcases on platforms like Instagram or TikTok. The editing is simple, with static shots and direct cuts between items. The production quality is polished, presenting a professional yet accessible feel. The neutral background, soft lighting, and clear focus on the products support an elevated look without being overly stylized. The pacing is quick, with cuts synchronized to highlight each new shoe, maintaining viewer engagement. The consistent top-down framing and static camera create a consistent visual motif. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a grey background and the text "Acquista il lusso a un prezzo" (Buy luxury at a price) and the brand logo, Vestiaire Collective. This immediately sets the stage for the ad’s focus on affordable luxury. This opening is told from the brand's perspective, communicating the core value proposition. The tone is straightforward and inviting, aiming to pique the viewer's interest. - 00:01–00:02 00:01–00:02 A hand places a blue Hermès sandal onto the background. This visually introduces the first luxury item available on the platform, providing a concrete example of the brand's offering. The brand is showing the viewer what they can expect from the platform. - 00:02–00:03 00:02–00:03 The hand then places a red Margiela Tabi ballet flat next to the sandal. This continues to build on the variety of luxury footwear available, further illustrating the breadth of the brand’s catalog. The brand is continuing to reinforce its core message: buy luxury at a price. - 00:03–00:04 00:03–00:04 The text overlay changes to "Con cali di prezzo per 48 ore" (With price drops for 48 hours), introducing a time-sensitive offer. This creates a sense of urgency, encouraging immediate action. The text overlay appears in the brand's voice, as it directly states an offer. The tone is exciting, as it is showcasing a limited time deal. - 00:04–00:05 00:04–00:05 The hand places tan Valentino studded sandals onto the background. This continues to showcase different luxury shoe brands available to the viewer. The brand's tone is persuasive, as the ad is showcasing its available products. - 00:05–00:06 00:05–00:06 The text overlay changes to "su moda di lusso pre-loved" (on pre-loved luxury fashion), emphasizing the second-hand nature of the items. The hand places a Gucci slide onto the background. The brand is showcasing its commitment to sustainability. This is from the brand's perspective, explaining its value proposition. The tone is informative. - 00:06–00:08 00:06–00:08 Finally, the hand places tan Tod’s loafers onto the background, completing the showcase. The ad's narrative emphasizes affordability, variety, and sustainability in luxury fashion, aiming to attract viewers interested in accessible high-end goods. This message comes from the brand, as they use visual means to highlight their items.

# Ad summary This ad for Vestiaire Collective presents a selection of luxury designer shoes that are currently discounted for 48 hours, appealing to an audience interested in high-end fashion at reduced prices. # Brand positioning Vestiaire Collective is positioned as a platform that allows consumers to buy and sell pre-owned luxury fashion items. The brand aims to occupy the space in the consumer's mind where luxury meets sustainability and affordability. It aligns with values of smart shopping, exclusivity, and the lifestyle of enjoying designer goods without paying full retail price. The brand pushes against norms of fast fashion and overconsumption, promoting a circular economy. The brand positioning is functional (providing access and savings) and emotional (offering status and style). # Product The ad features a selection of luxury shoes available on Vestiaire Collective. These include designer sandals, flats, and loafers from brands like Hermès, Maison Margiela, Valentino, Gucci, and Prada. The shoes are presented as pre-owned items available at discounted prices for a limited 48-hour sale. The ad conveys the USP of obtaining luxury items at a lower cost, addressing the purchase barrier of high prices associated with luxury goods. The shoes are showcased to highlight their brand prestige and stylish designs, appealing to fashion-conscious consumers looking for deals. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The editing style is simple with static shots, and the production quality appears polished. The pacing is moderate, with cuts timed to transitions of items being placed on the stack. The audio is synced to the visual actions of placing the shoes. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The Vestiaire Collective logo appears with the words "Compra lujo por menos" (Buy luxury for less) overlaid on the screen. This presents the brand and its core value proposition of affordable luxury. - 00:02–00:03 The hand places a pair of red Maison Margiela Tabi ballet flats next to the blue Hermes sandals. - 00:03–00:05 The hand places a pair of Valentino studded sandals next to the red and blue designer shoes. The text on the screen changes to read, "Con ofertas de 48 horas" (With 48-hour offers), indicating a time-sensitive promotion. - 00:05–00:07 The hand places a pair of Gucci logo slides on the stack of luxury designer shoes. The text on the screen changes to read "en moda de lujo de segunda mano" (in second-hand luxury fashion), further clarifying the type of products and the brand's focus on pre-owned items. - 00:07–00:09 The hand places a pair of Prada loafers on the stack of luxury designer shoes. This reinforces the message of accessible luxury through pre-owned goods.

# Ad summary A woman tells viewers that she starts every morning checking Vestiaire Collective and that it pays off. She says that she scored an Acne jacket for 280€ and Ganni boots for under 100€. She says all she had to do was favorite the brands, and she immediately got personalized recommendations. She encourages viewers to start their own hunt on the site and to see what's trending. # Brand positioning Vestiaire Collective is an online marketplace that allows users to buy and sell authenticated, pre-owned luxury fashion items. The brand positions itself as a place to find great deals on designer items, while promoting the idea of sustainable shopping. # Product Vestiaire Collective is an online marketplace for authenticated pre-owned luxury fashion. It offers a way to find designer items at discounted prices. Users can create a profile and 'favorite' brands in order to receive personalized recommendations. The platform has a vast inventory of brands and provides a way to discover items the user may not have found otherwise. The products featured in the ad are a black Acne leather biker jacket for 280 euros and Ganni cowboy boots for under 100 euros. # Visual style The ad has a casual, UGC-style aesthetic. The lighting is natural, and the editing is simple with jump cuts. The production quality is somewhere between lo-fi and polished. The pacing is consistent, following the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A woman records herself in her bedroom. She says that her toxic trait is checking Vestiaire Collective before she gets out of bed, but that it pays off. This is the introduction of the brand and the first moment in the customer’s POV. - 00:04–00:10 00:04–00:10: The woman shows off the Acne jacket and Ganni boots she purchased on Vestiaire Collective for a fraction of retail price. This showcases the value of the product from the customer’s POV. - 00:10–00:16 00:10–00:16: A screen recording shows the app interface. She explains that she just adds brands to her favorites, and she receives personalized recommendations. This is a demo of the app's interface, from the customer's POV. - 00:16–00:19 00:16–00:19: The screen recording shows the personalized recommendations. She says that it took literally 2 minutes, and now she sees a ton of brands that she otherwise wouldn't have. This illustrates the scale of the product, and the value of its search filters, from the customer's POV. - 00:19–00:23 00:19–00:23: The woman wears the Acne jacket. Text overlay promotes Vestiaire Days from April 16–19. She encourages viewers to start their own hunt and see what’s trending. This is the final sales pitch, encouraging the viewer to check out the app.

# Ad summary A woman speaks to the camera explaining that her toxic trait is that she likes to check Vestiaire Collective before she even gets out of bed, but it pays off. She shows an Acne jacket she bought for 280 Euros and Ganni boots for under 100 Euros. She explains that all she had to do was favorite some items and now she gets personalized recommendations. It literally took her two minutes. The text overlay shows "Vestiaire Days, April 16-19." She encourages viewers to check out what is trending. # Brand positioning Vestiaire Collective is presented as a platform that offers curated, personalized recommendations on luxury fashion and accessories at prices lower than retail. The brand is positioned as a solution for fashion enthusiasts looking to discover new brands and score deals on coveted items. The platform enables users to create personalized wish lists to generate personalized recommendations and discover great prices on brands they might not otherwise encounter, creating an accessible and rewarding shopping experience. # Product Vestiaire Collective is a platform that connects buyers and sellers of pre-owned luxury fashion items. The platform offers personalized recommendations based on user's favorited items. By adding items to their favorites list, users can quickly receive tailored recommendations. The ad addresses the purchase barrier by showing the ease of use by illustrating how to add items to their favorites list. The ad also highlights its value by suggesting that you can find deals on designer items for great prices. # Visual style The ad has a UGC feel. The video has quick cuts between the woman speaking to the camera, shots of the products, and screenshots of the app. The aesthetic is clean and modern, with a focus on showcasing the clothes and the app interface. The pacing is fast, designed to hold attention and convey information quickly. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check to see what's trending now. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman is speaking to the camera explaining that her toxic trait is checking Vestiaire Collective before getting out of bed. This is meant to be relatable. She is casual and friendly. - 00:04–00:10 00:04–00:10 The woman is modeling clothing items while explaining she scored an Acne jacket for 280 Euros and Ganni boots for less than 100 Euros. This demonstrates the kind of clothing items available through the platform and the prices. - 00:10–00:14 00:10-00:14 The woman is showing phone screenshots of the Vestiaire Collective app. She explains that all she had to do was favorite some items and she got personalized recommendations. This demonstrates the app's features and ease of use. - 00:15–00:18 00:15–00:18 The woman shows additional screenshots. She says it only took two minutes to get personalized recommendations, and now she sees a ton of brands she would not have otherwise discovered. This underscores the ease of use and value. - 00:19–00:23 00:19–00:23 The woman shows a text overlay stating "Vestiaire Days, April 16-19." She encourages viewers to start their own hunt and check to see what is trending now. This is a call to action.

# Ad summary A woman shares how the Vestiaire Collective app has helped her find unique designer pieces for less. She highlights the app's ability to provide personalized recommendations based on favorited items, making it easier to discover new brands and treasures. # Brand positioning Vestiaire Collective is presented as an accessible and personalized online marketplace for buying and selling pre-owned luxury and designer fashion items. The brand aims to occupy a space where fashion enthusiasts can discover unique, high-quality pieces at more affordable prices. Vestiaire Collective champions sustainable fashion by encouraging the reuse and resale of clothing items, pushing against the fast-fashion norm. By offering personalized recommendations, the brand enhances the customer's shopping experience, making it easier to find desired items and discover new brands that align with their tastes. The brand's positioning is both functional, providing a platform for buying and selling, and emotional, fostering a sense of excitement and discovery for fashion lovers. # Product The Vestiaire Collective app is an online marketplace designed for buying and selling pre-owned luxury and designer fashion items. It allows users to discover and purchase unique pieces at more affordable prices than buying new. The app provides personalized recommendations based on the user's favorited items, making it easy to find items that match their style and discover new brands. The platform addresses the barrier of high costs associated with designer fashion, offering a more sustainable and accessible way to acquire high-end items. Users can easily add items to their favorites to receive tailored suggestions, making the shopping experience efficient and enjoyable. The ad highlights that setting up personalized recommendations is quick and easy, taking only a couple of minutes. # Visual style The ad has a polished UGC feel, combining selfie-style shots with clean, well-lit scenes. The editing style is relatively simple, with smooth transitions between scenes. The production quality suggests a hybrid approach, blending casual, relatable content with commercial elements. The pacing is moderate, allowing the viewer to follow the woman's story and understand the key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Check to see what's trending now. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: A woman holds up a small black device and admits that her 'toxic trait' is checking Vestiaire Collective before she even gets out of bed, suggesting that it is a habit she engages in frequently. - 00:04–00:05 00:04–00:05: The woman states that her habit pays off, introducing the benefit of using the platform to score deals on designer items. The perspective is that of a satisfied customer sharing her shopping routine. - 00:05–00:10 00:05–00:10: The woman displays an Acne jacket she bought for 280€ and GANNI boots for less than 100€ to highlight specific examples of the deals she finds on the platform. The intent is to showcase real savings and fashionable finds. The perspective remains that of a customer showing off her successful purchases, with a tone of excitement. - 00:10–00:15 00:10–00:15: The woman shows her phone screen displaying search results for designer items and explains that she receives personalized recommendations by adding items to her favorites. This explains how the app customizes the user's experience. - 00:15–00:18 00:15–00:18: She adds that setting up these personalized recommendations took only two minutes, highlighting the ease of use and efficiency of the app. She says she now sees 'a ton of brands' she would not have otherwise noticed, emphasizing the discovery aspect of the platform. - 00:19–00:22 00:19–00:22: The woman encourages viewers to start their own 'hunt' and check out what's trending on Vestiaire Collective now. This serves as a call to action, prompting viewers to explore the platform for themselves. The perspective is that of a brand advocate, sharing her enthusiasm and inviting others to join the community.

# Ad summary This image ad from Vestiaire Collective features a variety of pre-loved fashion items on colorful platforms and emphasizes a limited-time offer of up to 60% off, aiming to drive quick sales. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling "pre-loved fashion." The brand positions itself as an accessible platform for luxury items. The ad's visual emphasis on designer handbags and accessories, combined with a time-sensitive discount, suggests a focus on value and exclusivity. The brand aligns with a tone of urgency and value by promoting limited-time price drops. This approach breaks from the norms of traditional luxury retail by highlighting pre-owned items at discounted prices. # Product The ad showcases a variety of pre-owned luxury fashion items available on Vestiaire Collective. These include a light blue quilted handbag with a prominent 'G' logo, a pink quilted Dior handbag, red sunglasses, and a pair of red leather sandals. The primary product message is that Vestiaire Collective offers these items at a discounted price during a limited-time "48h Price Drops" event, with "Up to 60% Off." The products appeal to fashion-conscious consumers looking for high-end items at a more accessible price point. The ad addresses the purchase barrier of cost by emphasizing the discount, making luxury fashion more attainable. # Visual style The ad employs a polished, studio-shot aesthetic with bright, pastel-toned colors and clean lines. The products are arranged on geometric platforms, creating a visually appealing display. The typography is modern and bold, with a clear emphasis on the offer. The overall style is clean, organized, and designed to quickly capture attention in-feed. The use of pastel colors and a symmetrical layout gives the ad a high-end feel while remaining approachable. # Hooks Headline: 48h Price Drops # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a display of luxury fashion items (handbags, sunglasses, sandals) arranged on colorful platforms, conveying a sense of high fashion and desirability from a brand perspective. This establishes the product category and aesthetic appeal. - The words "EXPIRES IN 48H" is repeated in a banner that's taped to the image, creating a sense of urgency and scarcity from the brand's perspective. This encourages viewers to act quickly. - The phrase "48h Price Drops Up to 60% Off" is displayed in a large font near the bottom, emphasizing a limited-time offer from a brand perspective. This drives home the message of significant savings. - The ad concludes with the Vestiaire Collective logo and tagline "BUY & SELL PRE-LOVED FASHION", reinforcing the brand and its unique selling proposition from a brand perspective. This encourages customers to see the platform as a viable option for luxury fashion.

# Ad summary This ad showcases various pre-loved fashion items from Vestiaire Collective, highlighting a limited-time price drop event. # Brand positioning Vestiaire Collective is positioned as a destination for buying and selling pre-loved fashion items. The brand is presented as a marketplace that offers luxury and designer items at potentially discounted prices, as suggested by the 'Price Drops' messaging. The use of high-end accessories and pastel color palette implies a focus on style, quality, and accessibility. The brand aims to appeal to fashion-conscious consumers who are also mindful of sustainability by promoting the concept of buying and selling used items. # Product The ad features a curated selection of pre-loved luxury fashion items. These include a light blue quilted leather handbag with a chain strap and a prominent logo; a pair of coral-colored strappy sandals with a flat sole; a small pink top-handle bag with a quilted pattern and gold-tone hardware; and a pair of red sunglasses with a thick frame. The items are displayed on a series of pastel blocks. The key selling point highlighted is the opportunity to acquire these items at reduced prices during a limited-time 'Price Drops' event, with potential discounts of 'Up to 60% Off'. The ad focuses on the appeal of owning designer goods while addressing the price barrier through the discounted, pre-owned marketplace. # Visual style The ad uses a polished, studio-shot aesthetic with a pastel color palette to convey a sense of high-end style and fashion. The image has a clean, well-lit quality, and the products are arranged in a visually appealing manner on the colored blocks. The typography is elegant and modern, contributing to the overall sophisticated look. # Hooks Headline: 48h Price Drops # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of curated, pre-loved designer items displayed on pastel blocks to convey a sense of luxury and style. This establishes the type of product and aesthetic the brand offers. - A '48h Price Drops' announcement is prominently featured in the lower center, creating a sense of urgency and highlighting the limited-time nature of the offer. - The ad concludes with the Vestiaire Collective logo and tagline 'BUY & SELL PRE-LOVED FASHION', reinforcing the brand's identity as a marketplace for pre-owned designer goods and inviting the viewer to participate in buying or selling.

# Ad summary This ad for Vestiaire Collective promotes a limited-time 48-hour price drop on pre-loved fashion items. The image features three designer handbags against a clean backdrop, emphasizing the brand's offering of luxury resale. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved luxury fashion. The brand positions itself as a marketplace where high-end items are accessible at a reduced price, promoting sustainability and circular fashion. The brand aligns with values of exclusivity and style, while also pushing against the norms of fast fashion and overconsumption. The brand positioning is both functional (offering a platform for buying and selling) and emotional (providing access to luxury and promoting sustainable choices). # Product The ad features three pre-loved designer handbags. The first bag, on the left, is a small, orange leather bag with visible hardware and a handle. The second bag, in the center, is a structured, green leather bag with a top handle and a metal clasp. The third bag, on the right, is a black leather bag with a top handle and a rectangular shape. The ad highlights the availability of these luxury items through Vestiaire Collective, emphasizing the opportunity to buy and sell pre-loved fashion. The ad addresses the purchase barrier of high prices by promoting a limited-time "Price Drop." # Visual style The ad has a clean and polished visual style, with a focus on showcasing the designer handbags. The production quality is high, with studio-shot lighting and a neutral background. The image treatment includes background removal and color grading to enhance the visual appeal of the products. The typography is large and bold, making the headline and brand name easily scannable. The overall style is high-design, aiming to capture attention and convey a sense of luxury and exclusivity. # Hooks Headline: 48-hour Price Drops # Benefits - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the headline "48-hour Price Drops," immediately conveying a time-sensitive offer to the audience. The brand is communicating the message to grab attention and create a sense of urgency. - The ad showcases three designer handbags, visually presenting the products available on Vestiaire Collective. The brand is highlighting the variety and quality of pre-loved fashion items. - The ad concludes with the brand name "Vestiaire Collective" and the tagline "BUY & SELL PRE-LOVED FASHION," reinforcing the brand's identity and core offering. The brand is solidifying its position as a marketplace for luxury resale.

# Ad summary This image ad for Vestiaire Collective promotes a limited-time "48h Price Drops" sale with up to 60% off. The ad features a curated selection of pre-loved luxury fashion items, including a handbag, sandals, and sunglasses, arranged on colorful platforms. A strip of tape with "EXPIRES IN 48H" is layered over the top to convey urgency. # Brand positioning Vestiaire Collective is presented as a destination for buying and selling pre-loved luxury fashion. The brand positions itself as a provider of discounted designer goods without compromising style. The ad promotes sustainability by emphasizing the pre-loved nature of its offerings, encouraging customers to participate in a circular fashion economy. The brand's tone is both aspirational and accessible, appealing to consumers who desire high-end fashion at more affordable prices. # Product The ad features an assortment of pre-loved luxury fashion items. A light blue quilted handbag with a silver logo is displayed prominently. Next to it are red sunglasses. A pink quilted handbag with a handle and a dangling charm is also present. Finally, red sandals with a double strap design are shown in the front. The ad highlights the availability of luxury goods at discounted prices through Vestiaire Collective's platform. # Visual style The ad has a clean, studio-shot aesthetic with pastel color blocking to highlight the luxury items. The lighting is soft and even, reducing shadows and highlighting the product details. The overall composition is minimalist with a focus on product presentation and clear messaging. The font choices and layout are modern and designed for easy readability, aiming to grab attention in a social media feed. # Hooks Headline: 48h Price Drops # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of curated luxury items arranged on platforms, immediately showcasing the types of products available through Vestiaire Collective. This is from the brand's perspective, setting the stage for a desirable and high-fashion selection to grab the viewer's attention. - Next, the ad announces a limited-time "48h Price Drops" sale, creating a sense of urgency and encouraging immediate action. The message is being conveyed from the brand's perspective to inform viewers of an exclusive offer and incentivize them to shop quickly. - Finally, the ad displays the Vestiaire Collective logo and tagline, reinforcing the brand's identity as a destination for buying and selling pre-loved fashion. This messaging is being conveyed by the brand, solidifying its position in the market and prompting viewers to explore the platform for discounted luxury goods.

# Ad summary An image ad for Vestiaire Collective features a woman sitting on a bench at a tennis court, reading a magazine. She is wearing a tennis dress and sneakers, and a tennis bag full of tennis balls sits at her feet. A tennis sweater is draped over the bench. The ad promotes buying and selling second-hand fashion. # Brand positioning Vestiaire Collective positions itself as a marketplace for buying and selling pre-owned luxury and designer fashion items. It offers a sustainable alternative to traditional retail, allowing users to refresh their wardrobes with high-end pieces at accessible prices. The brand promotes a circular economy by extending the lifecycle of clothing and accessories. The ad highlights the opportunity to both purchase and sell items, appealing to fashion-conscious consumers looking for value and sustainability. # Product The ad features a magazine from Vestiaire Collective, which highlights the brand's collection of pre-owned fashion items. The clothing showcased in the ad is a blue tennis dress with a white collar and white logo on the chest, white sneakers with green accents, and a tennis sweater with green trim. The ad emphasizes the availability of these items through Vestiaire Collective, which encourages viewers to explore the magazine for their next look. The image showcases how one can assemble a complete outfit for a specific occasion, in this case, a tennis-inspired summer wardrobe, from the pre-owned market. # Visual style The ad has a polished, lifestyle-focused visual style reminiscent of a fashion magazine editorial. The image is well-lit, with natural-looking colors and a shallow depth of field that keeps the focus on the woman and her outfit. The setting is outdoors, and the overall aesthetic conveys an aspirational and upscale feeling. # Hooks Headline: Jeu, set, match pour votre garde-robe d'été # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Vestiaire Collective logo and the tagline 'ACHETEZ ET VENDEZ DE LA MODE DE SECONDE MAIN', immediately establishing the brand as a marketplace for buying and selling second-hand fashion. The brand is telling the audience what services it provides and what makes it different. - The focus shifts to the main visual of a stylish woman sitting on a tennis court, creating a sense of aspiration. This imagery highlights the opportunity to acquire high-quality fashion through Vestiaire Collective, which is implied by the woman reading the brand's magazine. The viewer is positioned to see what they can obtain from the brand. - The inclusion of the headline, 'Jeu, set, match pour votre garde-robe d'été', connects the brand with a curated summer wardrobe, positioning Vestiaire Collective as a source for seasonal fashion updates. The brand is telling the audience to use their brand to complete their summer wardrobe.

# Ad summary The ad uses images of tennis items to sell the Vestiaire Collective brand. Items are placed on a tennis court and a final screen with text overlays appear to encourage users to purchase now. # Brand positioning The Vestiaire Collective brand is presented in the ad as a place to buy and sell pre-owned luxury clothing and accessories. The brand seeks to provide access to high-end fashion items at affordable prices, promoting a sustainable approach to fashion consumption. The positioning appears to be both functional, offering a marketplace for secondhand goods, and emotional, appealing to consumers seeking style and value. # Product The ad showcases Vestiaire Collective as a platform for buying and selling pre-owned luxury items. The products featured in the ad are tennis themed. The ad emphasizes Vestiaire Collective's role as a destination for accessing luxury items at discounted prices, thereby addressing the financial barrier to entry. Vestiaire Collective invites viewers to engage with the platform to either buy or sell items. # Visual style The visual style of the ad is a mix of high-quality product shots and clean, minimalist graphics. The editing is quick and snappy, with cuts timed to music beats to maintain an energetic pace. The color palette is bright and vibrant, reflecting the excitement of high-end fashion and tennis. The final screen with white text overlays in front of the tennis court also has a very clean aesthetic. Overall, the ad aims for a polished commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Achetez maintenant # Point of view - [object Object] # Storyline - 00:00–00:01 A single tennis ball is bounced on the ground on a tennis court. - 00:01–00:02 00:01–00:02 An article of clothing, tennis bag, tennis shoes, tennis racket, and tennis ball begin to appear on the tennis court. - 00:02–00:03 00:02–00:03 The tennis items begin to shift into the layout of a collage. - 00:03–00:05 00:03–00:05 More images of clothing and accessories continue to appear on the tennis court. - 00:05–00:07 00:05–00:07 A final end screen appears in front of the tennis court with text overlays regarding shopping the brand.