How Uniasselvi Advertises on Meta

# Ad summary This image ad promotes online education for a degree in human resources management at UNIASSELVI. The ad shows a young woman in front of a blurred office environment with a headline and some text that highlight the accessibility of the course. # Brand positioning UNIASSELVI is presented as an accessible educational institution that provides online degrees. The brand is positioned as providing a practical, future-oriented education, indicated by the mention of career growth and affordable prices. The brand's tone is welcoming and encouraging. UNIASSELVI is focused on offering degree programs and courses designed to meet the demands of the current job market. # Product The product being advertised is an online degree program in Human Resources Management (Gestão de Recursos Humanos). This course is designed to be accessible, both in terms of price and format, making it easier for students to pursue their education. The ad highlights that this is a field in expansion. The advertised product aims to provide individuals with the knowledge and skills needed to succeed in a growing job market. # Visual style The ad has a modern and clean visual style. The color palette includes yellow, black, and white, providing a high contrast. The image has a slight blur, which gives the ad a softer feel. The layout is simple and direct, with a clear hierarchy of information. The combination of the realistic image of the woman and the simple graphic elements gives the ad a balanced and approachable feel. # Hooks Headline: BORA QUE VAI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a heading indicating that the ad promotes an online degree in Human Resources Management (Graduação EAD em Gestão de Recursos Humanos). This is intended to immediately inform the audience about the main subject of the ad, told from the brand's POV. - The ad states that the advertised field is 'Área em expansão, com preço acessível do início ao fim do curso' (a growing field with an accessible price from the beginning to the end of the course). This suggests the benefits of choosing the program, focusing on career opportunities and affordability, delivered from the brand's POV. - The ad then mentions 'Garanta seu desconto exclusivo' (Guarantee your exclusive discount), encouraging viewers to take advantage of a special offer, told from the brand's POV. - The ad concludes with the headline 'BORA QUE VAI' with the brand name, UNIASSELVI, displayed prominently below. It serves as an invitation to start the program, framed from the brand's POV.

# Ad summary This image ad for UNIASSELVI promotes their MBA in Commercial Management and Market Intelligence, designed to elevate a commercial career to the next level. It utilizes a bold yellow and black color scheme with playful graphics to appeal to those looking for advanced education. # Brand positioning UNIASSELVI is presented as a forward-thinking educational institution focused on career advancement through graduate programs. The brand logo includes an upward-facing graphic that evokes progress and development, reflecting the university’s commitment to helping students reach the "next level" in their commercial careers. The phrase "BORAQUE VAI" is used to create a sense of momentum and a positive, encouraging tone. # Product The product being advertised is an MBA program in Commercial Management and Market Intelligence offered by UNIASSELVI. The program is designed to elevate a commercial career, as highlighted in the ad copy. The inclusion of the acronym "EAD" suggests that the program is offered online, providing flexibility for students. The program is targeted at individuals seeking to enhance their expertise in commercial management and gain a deeper understanding of market intelligence, positioning it as a strategic investment for career growth. # Visual style The ad features a clean and modern design with a bold color scheme of yellow and black. The use of vector graphics gives it a polished yet approachable feel, suitable for a digital platform. The typography is clear and legible, and the layout is well-organized to ensure scannability. The overall visual style conveys professionalism and innovation. # Hooks Headline: MBA EM GESTÃO COMERCIAL E INTELIGÊNCIA DE MERCADO # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing a postgraduate EAD (distance learning) opportunity. This is from the brand's perspective, aiming to quickly inform the audience about the educational offering. - Next, the ad specifies the name of the postgraduate opportunity as an MBA in Commercial Management and Market Intelligence. The brand provides the precise academic focus of the program to attract individuals interested in this specific field. - The ad transitions to promising that the course will take 'Your commercial career to the next level.' The brand is highlighting the direct benefit of the program from the customer's point of view to address their career aspirations. - Finally, the ad includes the slogan 'BORAQUE VAI' and the UNIASSELVI logo. The brand is reinforcing its identity and tagline to establish brand recognition and create a sense of momentum and encouragement.

# Ad summary This ad uses an image to promote an MBA program. The ad features a man in a suit holding a laptop in an office setting, suggesting that the program is for those looking to advance their careers in business and management. The key selling points are highlighted through text overlays, emphasizing the program's focus on commercial management and market intelligence. # Brand positioning The brand, UNIASSELVI, is positioned as an educational institution offering graduate and postgraduate programs. The ad seeks to establish the brand as a provider of opportunities for professional growth and career advancement, aligning with individuals who aim to enhance their skills and market presence in the commercial sector. The brand's tone is aspirational, focusing on the idea of "conquering" space in the commercial market, suggesting that UNIASSELVI equips students with the tools and knowledge necessary for success in their careers. # Product The advertised product is an MBA program focused on Commercial Management and Market Intelligence. The program is intended for individuals looking to enhance their expertise in business, sales, and market analysis. The ad explicitly states that enrolling in the MBA program will help the user to "conquer your space in the commercial market," implying that it provides students with the skills and knowledge necessary to stand out and succeed in the business world. The use occasion suggested is for professionals already in the workforce who want to advance their careers and increase their marketability. # Visual style The ad features a clean and professional visual style. It combines a stock photo with graphic text overlays. The image uses a shallow depth of field and soft lighting to focus attention on the subject. The color palette is simple, with black, white, and yellow. The layout is well-organized and easy to read. The overall aesthetic is modern and corporate. # Hooks Headline: Conquiste seu espaço no mercado comercial # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the offering: a postgraduate EAD (distance learning) MBA program focused on commercial management and market intelligence. The brand is telling its audience the field of study for which they can receive career training to promote their business and marketing education programs. - The ad follows by promoting a benefit: increased opportunity in the marketplace. The brand is telling the audience that they will be able to conquer their space in the commercial market. - The ad concludes by displaying the logo and slogan for the university. The brand is sharing its name, area of study, and catchphrase to encourage sign-ups.

# Ad summary This ad promotes post-graduate EAD (distance learning) programs from UNIASSELVI with the feature of not needing a TCC (course conclusion work) in most of the courses. It shows a price point of R$89.90 per month. # Brand positioning UNIASSELVI is presented as an institution focused on graduation and post-graduation education. The brand aims to occupy the space of accessible higher education, particularly through its EAD (distance learning) programs. Its positioning is functional, emphasizing the convenience and flexibility of online learning, and pushes against the norm of requiring a TCC (Course Conclusion Work) in most courses, which suggests an easier and more accessible educational path. The brand aligns with values of convenience, affordability, and accessibility in education. # Product The featured product is UNIASSELVI's EAD (distance learning) post-graduation programs. These programs are designed for individuals seeking higher education degrees that can be completed remotely. A key selling point is that most of the courses do not require a TCC (Course Conclusion Work), potentially easing the burden on students. The advertised price point is R$89.90 per month, making the program seem more affordable. The ad aims to address the purchase barriers of cost and time investment typically associated with post-graduate education, positioning UNIASSELVI's EAD programs as a convenient and accessible option. # Visual style The ad has a clean and modern visual style, with a focus on a professional and approachable aesthetic. The production quality appears polished, with good lighting and clear imagery. The use of yellow as an accent color against the neutral background and clothing creates a visually appealing contrast. The soft background blur and focus on the woman give the ad a professional and aspirational feel. The typography is large and bold, making the key messaging easy to scan quickly. The style is designed to be attention-grabbing in a feed, while still maintaining a sense of credibility and professionalism. # Hooks Headline: EAD # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing UNIASSELVI's post-graduation EAD (distance learning) programs. This is included to immediately specify what the ad is about. The perspective is from the brand to present its offerings. - The ad highlights that most of the courses do not require a TCC (Course Conclusion Work). This is included to emphasize a key benefit of the programs. The perspective is from the brand to attract potential students looking for a less burdensome educational path. - The ad presents the price point of R$89.90 per month. This is included to showcase the affordability of the program. The perspective is from the brand, enticing viewers with a low monthly payment. - The ad ends with the brand name and logo, reinforcing brand recognition. This is included to ensure viewers remember the brand offering these programs. The perspective is from the brand, solidifying its identity.

# Ad summary This image ad showcases a post-graduate program in Leadership and Team Management at UNIASSELVI, highlighting practical training for career growth and team leadership. # Brand positioning UNIASSELVI is presented as an educational institution offering post-graduate programs focused on practical skills for career advancement. The brand aims to occupy a space in the consumer's mind as a provider of accessible education (EAD) that directly translates into professional growth, specifically in leadership and team management. The values promoted are career development, practical training, and effective leadership. The brand positioning is functional, emphasizing the tangible benefits of its educational programs in enhancing one's career and leadership abilities, ignoring traditional educational norms and focusing on skills-based education. # Product The product being advertised is a post-graduate program (Pós-Graduação EAD) in Leadership and Team Management offered by UNIASSELVI. The program is designed to provide practical training (Formação prática) that enables students to advance in their careers (crescer na carreira) and effectively lead teams (liderar equipes). The program is suitable for individuals looking to enhance their leadership skills and advance their professional careers. The ad addresses the purchase barrier by highlighting the practical nature of the training, suggesting that it offers real-world, applicable skills. The ad conveys that this program is worth trying or buying because it directly contributes to career growth and leadership capabilities. # Visual style The ad uses a polished, studio-shot style with bright lighting and a focus on the subject. The visual motifs include clean lines, modern typography, and professional imagery. The image treatment includes color grading to enhance the vibrancy and appeal of the colors. The style is likely designed to be scannable in-feed, with clear messaging and a professional aesthetic. # Hooks Headline: LIDERANÇA E GESTÃO DE EQUIPES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the offering: a "PÓS-GRADUAÇÃO EAD em LIDERANÇA E GESTÃO DE EQUIPES", which informs the audience of the availability of a post-graduate degree in leadership and team management. This serves to immediately capture the attention of those seeking further education in this field. The brand is telling the audience what they can do for them through practical learning in career advancement and leadership of teams. - Following the headline, the ad states "Formação prática para crescer na carreira e liderar equipes", which emphasizes the practical application of the post-graduate program for career growth and team leadership. It serves to persuade the audience of the program's tangible benefits. The brand is communicating to the user what the value of the post-graduate degree is. - Finally, the ad concludes with the brand's name and logo "UNIASSELVI GRADUAÇÃO E PÓS" to build brand recognition, with the tagline "BORAQUE VAI". This reinforces brand recognition. The brand is building awareness and credibility.

# Ad summary This ad promotes an online degree in Forensic Investigation and Criminal Expertise from the university UNIASSELVI. It uses a bright yellow and black color scheme and fast-paced text overlays to highlight the program. # Brand positioning The ad presents UNIASSELVI as an educational institution that offers online degree programs designed to make education accessible and convenient. The brand aims to occupy a space in the consumer's mind as a provider of practical and career-focused degrees. It projects a modern and dynamic image through the use of bold colors, simple graphics, and a direct communication style. # Product The ad promotes an online degree in Forensic Investigation and Criminal Expertise offered by UNIASSELVI. The program is designed for individuals interested in pursuing a career in forensic science and criminal investigation. The ad emphasizes that the course is offered with special conditions, making it an attractive option for those seeking to enhance their professional skills or start a new career in the field. The advertisement uses a bold and energetic visual style to capture the viewer's attention and highlight the unique opportunity. # Visual style The ad has a modern and energetic visual style characterized by bright yellow and black colors. The editing style uses quick cuts and static shots to maintain a fast pace. The production quality is polished, giving it a professional commercial feel. The text overlays are bold and straightforward. The pacing is consistent, creating a sense of urgency and excitement. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action INSCREVA-SE uniaselvi.com.br # Point of view - [object Object] # Storyline - 00:00–00:01 The screen displays the text “Graduação EAD em” (Online Degree in). - 00:01–00:03 The screen displays the text "Investigação Forense e Perícia Criminal com condições especiais." (Forensic Investigation and Criminal Expertise with special conditions). - 00:03–00:04 The UNIASSELVI logo appears. - 00:04–00:05 The screen displays the text "Que bom!" (How good!). This introduces a positive emotional tone. - 00:05–00:06 The screen displays the text "Bora que vai" (Let's go!). This adds an encouraging and motivational message. - 00:06–00:08 The screen displays the text "Inscreva-se uniaselvi.com.br" (Sign up uniaselvi.com.br). This provides a clear call to action. - 00:08–00:09 The screen displays the UNIASSELVI logo again, reinforcing the brand.

# Ad summary The ad promotes a post-graduate EAD (distance learning) course in People Management, specifically focusing on training and development. It highlights complete and interactive learning paths offered by UNIASSELVI. The visual style uses a yellow and black color scheme with simple text layout. # Brand positioning UNIASSELVI is presented as an educational institution offering post-graduate degrees. The brand positions itself as providing comprehensive and interactive learning experiences, focusing on career development. The inclusion of "BORAQUEVAI" (Let's go!) suggests a forward-thinking and action-oriented approach to education. The brand aims to occupy the space of accessible and modern education that helps individuals advance their careers. The brand seems to align with values of progress and accessibility, implicitly pushing against the norms of traditional or inaccessible education. # Product The advertised product is a post-graduate degree in People Management, specializing in Training and Development. This program is offered through EAD (Ensino a Distância), indicating it is an online or distance learning course. The program emphasizes 'Trilhas de aprendizagem completas e interativas' (complete and interactive learning paths), suggesting a structured yet engaging educational experience. The product is aimed at individuals looking to enhance their skills in human resources, specifically in the areas of training and development. The ad addresses the need for flexible and comprehensive education. # Visual style The ad features a clean and minimalist visual style, utilizing a high-contrast yellow and black color scheme. The layout is straightforward with clear text hierarchy. The design appears highly polished with precise typography and graphic elements. This design is likely intended for in-feed placement with high scannability. # Hooks Headline: GESTÃO DE PESSOAS: TREINAMENTO E DESENVOLVIMENTO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing a post-graduate EAD (distance learning) course in People Management with a focus on training and development. This serves to immediately capture the attention of individuals interested in furthering their education in this field, using a straightforward announcement from the brand's perspective. - The ad then highlights 'Trilhas de aprendizagem completas e interativas' (complete and interactive learning paths) indicating a key feature of the course. This is designed to appeal to potential students by emphasizing the comprehensiveness and engaging nature of the program, speaking from the brand's position. - The ad concludes with the brand's name and logo, reinforcing brand recognition and credibility. This ensures that viewers know who is offering the program and provides a clear call to action to explore UNIASSELVI's offerings, from the brand's viewpoint.

# Ad summary This ad promotes UNIASSELVI's postgraduate program in Specialized Educational Care: Special and Inclusive Education. It uses dynamic text overlays and visuals of teachers in classrooms to highlight the program's focus on inclusive education, online flexibility, and career advancement. # Brand positioning UNIASSELVI is presented as an institution focused on providing specialized, high-quality education, particularly in inclusive and special education. The brand aims to occupy a space that values specialized and inclusive education, offering courses that align with modern educational needs and career demands. UNIASSELVI promotes values of accessibility, flexibility, and professional development, as seen by its offering of online courses designed to fit the students' pace and location. The brand appears to cater to educators and professionals who wish to specialize in inclusive education, positioning itself as a career advancement platform. # Product The featured product is UNIASSELVI's postgraduate program in Specialized Educational Care: Special and Inclusive Education, which is offered fully online. The program is designed for educators and professionals looking to specialize in inclusive education practices. The advertisement highlights features such as immediate start dates, micro-certifications to enhance the students' resume, and the flexibility of studying 100% online at one’s own pace and from any location. The program addresses purchase barriers by emphasizing convenience and career relevance. The course aims to provide students with strategies to handle disabilities, learning disabilities, Autism Spectrum Disorder (ASD), and high abilities. The ad promotes the program as a means for educators to become specialists in the field of inclusive education. # Visual style The ad uses a clean and modern aesthetic with a consistent color palette of yellow, black, and white. The editing style combines static shots of people with dynamic text animations. The production quality appears polished, resembling a professionally produced commercial, which aims to build trust and credibility. The pacing is moderately fast, with frequent cuts and text transitions, maintaining viewer engagement. Text and product actions are timed to match the background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action uniaselvi.com.br # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with animated puzzle pieces coming together to highlight inclusion. - 00:00–00:03 Text overlay appears, emphasizing the importance of guaranteeing specialized, high-quality service through inclusion, setting the tone and mission of the program. - 00:03–00:08 The scene shifts to a woman holding a tablet, showcasing the postgraduate program in Specialized Educational Care and highlighting its specialization in special and inclusive education. The text overlay also mentions immediate start dates and micro-certifications to enhance the students' resumes, providing information and benefits. - 00:09–00:12 Dynamic text animation emphasizes the mastery of AEE strategies for deficiencies, TEA, and high abilities, conveying the program's comprehensive approach. This moment shows the knowledge gained through the program. - 00:13–00:16 The ad highlights the 100% online nature of the study, emphasizing the flexibility to study at one's own rhythm and from any location. This addresses accessibility and convenience, key selling points of the online program. - 00:16–00:20 A man holding a tablet appears, encouraging viewers to become the specialist that inclusive education needs. It reinforces the value and impact of the program. - 00:20–00:29 The ad concludes with the brand's slogan “Bora Que Vai” and the UNIASSELVI logo and website, reinforcing brand identity and providing a direct call to action.

# Ad summary The image ad promotes UNIASSELVI post-graduate EAD programs. The ad features an image of a professional woman holding a tablet and pen, and the text conveys that the program will transform the viewer's strategic vision of sales. # Brand positioning This ad positions UNIASSELVI as a modern, high-quality educational institution, specifically in the realm of post-graduate programs, or "Pós." The brand is presented as a tool for professionals to advance their careers and develop a strategic vision in the commercial and market intelligence sectors. This positioning suggests the brand aims to occupy a space in the consumer's mind as a provider of practical, career-oriented education. The language and visuals convey a sense of professionalism and ambition, aligning with a lifestyle of career advancement and continuous learning. # Product The advertised product is a post-graduate program in Commercial Management and Market Intelligence offered by UNIASSELVI. The program is promoted as an EAD, or distance-learning program. The goal of the program is to transform the student's strategic vision of sales. The ad targets professionals looking to enhance their skills and advance their careers in the business sector. The ad addresses the potential purchase barrier of accessibility by highlighting that the program is offered through distance learning. # Visual style The ad features a clean, corporate aesthetic with a focus on conveying professionalism and competence. The image has a modern feel, utilizing flat design elements and a muted color palette. The production quality appears high, with a well-lit and professionally shot image of the model. The typography is clean and legible, and the overall design adheres to established visual standards. # Hooks Headline: Transforme sua visão estratégica de vendas # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting that UNIASSELVI offers pós-graduação EAD (post-graduate distance education), immediately conveying the type of program being advertised. This is told from the brand's perspective, as it establishes the focus of the ad and makes its core offering clear to the audience. - The ad specifies the program being advertised, MBA em Gestão Comercial e Inteligência de Mercado (MBA in Commercial Management and Market Intelligence). This part of the story is told from the brand's perspective, emphasizing that this is the specific degree to be earned. This refines the program's focus for those in the target audience who are searching for a strategic management education. - The ad closes by sharing that the program will Transforme sua visão estratégica de vendas (Transform your strategic sales vision). This part of the story comes from the brand, which is telling the audience about a high-value benefit of enrolling in the program. This communicates a tangible benefit and entices the audience to take their career to the next level.

# Ad summary This image ad promotes UNIASSELVI's post-graduate EAD (distance learning) program in People Management, Training, and Development, emphasizing how it can strategically advance one's career in HR. The ad features a dynamic yellow and black design with the brand logo prominently displayed. # Brand positioning UNIASSELVI is presented as an educational institution that focuses on postgraduate studies, specifically in the area of human resources. The brand is positioned to help individuals advance their careers strategically, and it is implied that they offer practical and relevant training and development for HR professionals. The tagline 'BORAQUE VAI' suggests a forward-moving, proactive approach to career advancement. The brand's positioning is functional, focusing on the practicality and career benefits of its programs. # Product The advertised product is UNIASSELVI's post-graduate distance learning (EAD) program in People Management, Training, and Development. This program is designed for individuals looking to enhance their careers in human resources. The ad highlights the program's ability to provide strategic career advancement within the HR field. The program is designed to equip learners with the knowledge and skills needed to manage people effectively and to develop training programs. # Visual style The ad employs a clean, modern visual style with a focus on bold typography and contrasting colors. The design uses a diagonal split to create visual interest, combining blurred, darker tones with bright yellow branding elements. The overall effect is polished and professional, suitable for attracting attention and communicating key information effectively. # Hooks Headline: GESTÃO DE PESSOAS: TREINAMENTO E DESENVOLVIMENTO # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing the post-graduate distance learning (EAD) program in People Management, Training, and Development, clearly conveying the offer and attracting the audience's attention. This information is presented from the brand's perspective to highlight the specific program being advertised. - Next, the ad suggests that 'Your strategic career in HR starts here,' communicating the potential benefit of the program. This message is presented from the brand's perspective, promising career advancement to potential students. - Finally, the ad presents the brand's logo and tagline, 'BORAQUE VAI,' reinforcing brand recognition and adding a motivational element. This is communicated from the brand's perspective to emphasize the institution's support for career advancement.

# Ad summary This ad promotes post-graduate EAD (distance learning) courses from UNIASSELVI, highlighting the affordability (starting at R$ 89.90 per month) and the fact that TCC (Course Completion Work) is not required for most courses. # Brand positioning UNIASSELVI is presented as an accessible and convenient option for higher education, specifically for post-graduate studies. The brand emphasizes affordability and flexibility, making it an attractive choice for students seeking to advance their education without the traditional barriers of cost and mandatory Course Completion Work (TCC). By highlighting the distance learning format (EAD), UNIASSELVI positions itself as a modern and adaptable institution that caters to the needs of busy individuals looking to further their academic qualifications. # Product The product being advertised is post-graduate distance learning (EAD) courses offered by UNIASSELVI. The courses do not require TCC (Course Completion Work) in most cases. They are positioned as affordable, starting at R$ 89.90 per month. The ad appeals to individuals seeking post-graduate qualifications with the convenience of remote learning and without the burden of a TCC. # Visual style The ad uses a clean and modern visual style with a focus on a professional and aspirational aesthetic. The blurred background and the soft lighting create a sense of depth and focus on the woman, who serves as a relatable figure for the target audience. The yellow color accents add vibrancy and draw attention to key information like pricing and branding. The layout is simple and easy to scan, which is typical for ads intended to be seen in fast-moving social media feeds. # Hooks Headline: PÓS-GRADUAÇÃO EAD # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing "PÓS-GRADUAÇÃO EAD" to highlight that the program is a post-graduate degree offered through distance learning. The brand is conveying the offering's nature and format to potential students. This is from the brand's perspective. - The ad then highlights that there is "Sem necessidade de TCC na maioria dos cursos," which means no Course Completion Work is needed in most of the courses. This benefit is aimed at reducing a potential barrier to entry. The brand is presenting this offering from their perspective. - Next, the ad highlights the starting price "A partir de R$ 89,90 por mês." This is intended to appeal to potential students seeking an affordable option for post-graduate studies. The brand is presenting an offering from their perspective.

# Ad summary This image ad promotes UNIASSELVI by highlighting the opportunity to receive up to 100% scholarship in on-site graduation. The ad features a smiling student with a backpack in front of the brand's logo and the Santa Catarina government logo. It encourages viewers to enroll. # Brand positioning UNIASSELVI is presented as an accessible and supportive higher education institution, particularly for residents of Santa Catarina. The brand is positioned as a gateway to on-site graduation with financial assistance, making education more attainable. By partnering with the government of Santa Catarina, UNIASSELVI also conveys a sense of legitimacy and local relevance. The brand's focus is functional, emphasizing accessibility and opportunity, while also promoting the emotional benefit of achieving higher education. # Product The product being advertised is the opportunity to enroll in an on-site graduation program at UNIASSELVI with potential scholarships of up to 100%. The product is for individuals residing in Santa Catarina who are looking to pursue higher education. The ad highlights that these scholarships are specifically for on-site programs, suggesting a traditional educational experience. A primary selling point is the financial accessibility achieved through these scholarships. The ad also addresses the purchase barrier of tuition costs by offering significant financial aid, making education more accessible and appealing to prospective students. # Visual style The ad has a clean, modern, and optimistic visual style. It employs a bright yellow background with white and teal accents. The composition is simple, focusing on the central figure and key text elements. The use of a clear photograph enhances approachability, while the official logos add credibility. # Hooks Headline: BOLSAS DE ATÉ 100% # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Matricule-se! # Point of view - [object Object] - [object Object] # Storyline - The ad begins by announcing that residents of Santa Catarina can take advantage of scholarships up to 100% for on-site graduation at UNIASSELVI. This message aims to immediately grab the attention of the local audience by highlighting a significant financial opportunity. The story is being told from the brand's perspective, directly promoting its offering. - A smiling student is shown wearing a backpack, visually representing a typical student ready to learn. The ad uses this visual to create a relatable image, signaling that the opportunity is for everyday individuals. The story is being told from the perspective of a potential customer, imagining themselves as a student benefiting from the offer. - The ad concludes with a call to action to enroll and includes the logos of both UNIASSELVI and the government of Santa Catarina, reinforcing credibility. This beat emphasizes the ease of taking the next step while assuring the audience of the legitimacy of the offer. The story is being told from the brand's perspective, driving viewers towards enrollment.

# Ad summary This ad promotes the online post-graduate programs at UNIASSELVI, specifically in the area of forensic investigation and criminal expertise. The ad encourages viewers to start their new career in justice through their programs. # Brand positioning UNIASSELVI is positioned as an institution of higher learning, specifically offering post-graduate online programs. The brand's association with 'Graduação e Pós' (Graduate and Post-graduate) along with the tagline 'BORAQUEVAI' (Let's Go) suggests a forward-moving, career-oriented approach to education. The overall branding suggests a focus on practical, career-advancing education. # Product The featured product is UNIASSELVI's post-graduate program in Forensic Investigation and Criminal Expertise, delivered online. The ad is designed for individuals seeking to start a new career in the field of justice. The offering addresses potential barriers by highlighting the convenience of online education (EAD) and suggests immediate career relevance. The emphasis is on providing a direct pathway to a new career ('Sua nova carreira na justiça começa aqui'). # Visual style The ad has a clean and bold visual style, making use of a bright yellow background contrasted with black text and graphic elements. The design prioritizes scannability and direct messaging, aiming for immediate impact. # Hooks Headline: INVESTIGAÇÃO FORENSE E PERÍCIA CRIMINAL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by announcing a post-graduate program in Forensic Investigation and Criminal Expertise, presented by the brand. This informs the viewer of the specific educational opportunity being offered, which is told from the brand's perspective. - The ad transitions to a message about starting a new career in justice, positioning the program as the gateway to that goal. This is intended to resonate with the viewer's career aspirations and is presented from the perspective of the customer or potential student. - The ad concludes by reinforcing the brand name, tagline, and the institution's broader educational scope (Graduate and Post-graduate). This serves to anchor the offering within the UNIASSELVI brand, and is presented from the brand's perspective.

# Ad summary This ad promotes post-graduate educational opportunities with UNIASSELVI, emphasizing the convenience of studying via the Leo App without using mobile data. # Brand positioning UNIASSELVI is presented as an accessible and modern educational institution offering post-graduate programs. The brand positions itself as catering to students seeking specialized educational opportunities, specifically in special and inclusive education. By highlighting the Leo App and the 'sem gastar sua internet' (without using your internet) feature, UNIASSELVI emphasizes convenience and affordability, appealing to students who may be concerned about data costs. The brand aims to occupy a space of innovative education, making advanced learning more accessible to a broader audience through technological solutions. # Product The advertised product is the option for post-graduate studies in specialized educational care with a focus on special and inclusive education. The ad highlights that these studies can be pursued through the Leo App, which allows students to study 'sem gastar sua internet,' meaning without using their mobile data. This USP addresses a potential barrier to entry for students concerned about internet costs, especially those in areas with limited or expensive data plans. The product is intended for individuals seeking advanced education in the field of special education and who value convenience and cost-effectiveness. # Visual style The ad features a clean, professional visual style with a focus on clear messaging and a trustworthy presentation. The production quality appears to be studio-shot. The layout uses color blocking (gold and yellow) and a prominent photo to draw attention. The typography is simple and legible, ensuring scannability. This style aims to present the brand as reliable and accessible. # Hooks Headline: PÓS-GRADUAÇÃO EAD em # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the post-graduate EAD (Distance Education) program being offered, immediately conveying the type of educational opportunity available and its format. The brand is establishing what they are offering and the level of education being promoted. - Next, the ad specifies that the focus is on specialized educational care including special and inclusive education, informing the target audience about the precise nature of the program and appealing to people with interest in these areas. The brand is clarifying the specific area of specialization. - The ad promotes the unique benefit of studying via the Leo App without consuming internet data, addressing a common concern among students regarding the cost and accessibility of online education. The brand is addressing a specific pain point and providing a solution. - The ad features the brand logo and slogan 'BORAQUE VAI' to build brand awareness and associate the institution with educational opportunities. The brand is reminding the target audience who is providing this educational opportunity.

# Ad summary The ad showcases a course in Human Resources Management offered by Uniasselvi. It uses a fast-paced editing style with bold text overlays and a vibrant color scheme. The ad emphasizes career evolution and aims to motivate viewers to enroll by highlighting the availability of scholarships throughout the course. # Brand positioning Uniasselvi is presented as an educational institution offering online undergraduate courses. The brand is positioned as a facilitator of career evolution, encouraging individuals to take charge of their professional development. The tone is motivational and action-oriented, with a focus on empowering students to begin their learning journey with Uniasselvi. The brand follows the trend of providing accessible online education, emphasizing the availability of scholarships to reduce financial barriers. # Product The featured product is an online undergraduate course in Human Resources Management offered by Uniasselvi. The course is designed for individuals seeking to advance their careers and become leaders in their field. The ad highlights the availability of scholarships covering the entire duration of the course, lowering the barrier to enrolling. It targets those ready to take control of their professional development, and implies flexibility and convenience through its online format. # Visual style The ad uses a modern and vibrant aesthetic, with a bold yellow and black color scheme. The editing style is fast-paced, with quick cuts and dynamic text animations. The production quality is polished, resembling a professional commercial. The pacing is rapid, with frequent text changes and transitions. Visuals and text are timed to sync with the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action INSCREVA-SE uniaselvi.com.br # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins by introducing Uniasselvi's undergraduate course in Human Resources Management, emphasizing the availability of scholarships. - 00:04–00:08 It then transitions to a motivational message, urging viewers to become protagonists of career evolution. - 00:08–00:15 The ad concludes with a call to action, encouraging viewers to enroll, and reinforces this message with the phrase "Bora que vai" (Let's go, it will happen), and includes the URL for registration.

# Ad summary This ad promotes a physical education degree program at UNIASSELVI university. The ad features a man in athletic wear holding a clipboard, with text highlighting the hands-on learning approach with internships and practical classes, appealing to those passionate about sports and physical activities. # Brand positioning UNIASSELVI is presented as a modern educational institution offering practical, hands-on training for aspiring professionals. The brand's positioning emphasizes accessibility and relevance to the job market, as indicated by the offer of internships and practical classes. With a focus on physical education, the brand caters to individuals passionate about sports and physical activity, positioning itself as the institution to help them turn their passion into a career. The ad targets a functional need for quality, accessible education, and is presented in a straightforward manner without relying on overly emotional appeals. # Product The product being advertised is a physical education degree program at UNIASSELVI university, designed for individuals who are passionate about sports and physical activities. The program is focused on preparing students for the job market through practical experiences, including internships and practical classes. The ad emphasizes the program's hands-on approach, suggesting that it is designed to provide real-world skills and knowledge, distinguishing it from more theoretical academic programs. The program addresses potential purchase barriers by highlighting the practical nature of the education, which can be more appealing to students seeking direct entry into the workforce. # Visual style The ad utilizes a clean and professional visual style. The image features a balanced composition with text and visuals, using a contrasting color palette of yellow and black to draw attention. The photography is well-lit and focused on the subject, with a blurred background that suggests a gym environment. The overall design is geared towards a modern and accessible aesthetic. # Hooks Headline: EDUCAÇÃO FÍSICA # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by targeting viewers passionate about sports and physical activities. This helps the brand grab the attention of the viewer who may be interested in the product by appealing to a common interest. - The ad then tells the viewer that the UNIASSELVI physical education degree program will prepare them for the job market with internships and practical classes. This helps the brand build trust with the viewer by making the claim that the product will prepare the viewer for a career. - Finally, the ad concludes by placing the UNIASSELVI logo at the bottom of the image. This helps the brand reinforce its name and the product that the ad is for.

# Ad summary This is an image ad for UNIASSELVI promoting their post-graduate program in Leadership and Team Management. The ad targets individuals who already lead people and want to improve their skills, encouraging them to prepare better through UNIASSELVI's program. # Brand positioning UNIASSELVI is presented as a higher education institution offering graduation and post-graduation programs. The brand aims to occupy the space of a provider of educational opportunities, specifically targeting those looking to enhance their leadership and management skills. The brand aligns with the value of professional development and career advancement. It seems to follow the category norms of educational institutions by offering courses and programs to help individuals improve their skills and knowledge. # Product The ad promotes UNIASSELVI's post-graduation program in Leadership and Team Management. It is designed for individuals who are already in leadership positions and want to improve their skills and better prepare themselves. The program is offered through EAD (Ensino a Distância), which is a distance learning or online education format. The ad addresses the purchase barrier of time and location by offering a flexible online learning option, suggesting that it caters to working professionals who want to enhance their qualifications without disrupting their current commitments. The course promises an opportunity to become better prepared for leadership roles. # Visual style The ad has a professional and clean visual aesthetic. It features a well-lit photograph of a young professional in an office setting, suggesting credibility and relevance. The use of yellow accents adds a pop of color and draws attention to key information. The overall design is simple and straightforward, aiming for clear communication. # Hooks Headline: LIDERANÇA E GESTÃO DE EQUIPES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing UNIASSELVI's post-graduation program in Leadership and Team Management, delivered via EAD (distance learning). This message intends to immediately inform the audience of the educational opportunity being presented from the brand's perspective. - The copy indicates the program is specifically for those who already lead people and want to prepare better. This is the brand speaking to its intended audience, highlighting the program's relevance to their current roles and aspirations. - The ad concludes with the brand's slogan "BORAQUE VAI" alongside the UNIASSELVI logo, reinforcing brand recognition and encouraging viewers to take action. The brand intends to leave a memorable impression and prompt engagement.

# Ad summary This image ad promotes a post-graduate degree program in Forensic Investigation and Criminal Expertise from UNIASSELVI. It features a man holding a tablet and pen, suggesting the program is designed for experts to further enhance their careers. # Brand positioning UNIASSELVI is presented as an educational institution offering post-graduate degrees focused on professional advancement. The branding is simple and direct, aiming to appeal to individuals looking to enhance their expertise and career prospects through further education. The brand's presence is understated, emphasizing the program and its benefits over overt branding. # Product The featured product is a post-graduate degree program in Forensic Investigation and Criminal Expertise (PÓS-GRADUAÇÃO EAD em INVESTIGAÇÃO FORENSE E PERÍCIA CRIMINAL). It is an online course ('EAD' signifies online) designed to enhance the skills and knowledge of individuals in the fields of investigation and criminal expertise. The program is promoted as a means to stand out as an expert and enhance one's career ('Destaque-se como perito e valorize sua carreira'). # Visual style The ad has a professional and informative visual style. It features a blend of textual information and a portrait of a person in what appears to be a forensic science setting. The color scheme is dominated by black and yellow, providing a high-contrast, attention-grabbing effect. The image has a clean and modern aesthetic with clear typography and a focus on conveying key information quickly. # Hooks Headline: INVESTIGAÇÃO FORENSE E PERÍCIA CRIMINAL # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the offer: an online post-graduate program in Forensic Investigation and Criminal Expertise. The intention is to immediately grab the viewer's attention with a specific educational opportunity, told from the brand's perspective. - The copy then states that enrolling will allow one to stand out as an expert and enhance their career. This builds on the initial offering by promising personal and professional growth, from the brand's perspective, but appealing to the customer's ambition. - The ad concludes with the brand logo and tagline 'BORAQUE VAI', reinforcing the brand offering. This serves as a final brand confirmation, from the brand's perspective.

# Ad summary The image promotes a post-graduate degree program in leadership and team management from Unasselvi, highlighting the need for study, method, and continuous preparation to lead people. # Brand positioning UNIASSELVI is presented as an educational institution focused on higher education, specifically offering undergraduate and postgraduate programs. The brand aligns itself with the values of academic advancement and professional development, as indicated by the course offerings related to leadership and team management. The brand pushes against the notion that leadership is innate, instead positioning it as a skill that requires study, method, and continuous preparation. The brand's positioning is functional, emphasizing the practical benefits of its educational programs for career advancement. # Product The product being advertised is a postgraduate degree program in leadership and team management offered by UNIASSELVI. The ad emphasizes that leading people requires study, method, and continuous preparation. The program is implied to be for individuals who seek to improve their leadership skills through formal education. The ad positions the program as addressing the need for structured learning and methodology in leadership, suggesting that these are essential for effective team management. # Visual style The ad features a modern and clean visual style with a blurred background and bold typography. The use of yellow as a primary color adds brightness and attracts attention. The design appears to be optimized for digital platforms, with clear and concise messaging. # Hooks Headline: Liderar pessoas pede estudo, método e preparo contínuo # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing a postgraduate EAD (distance learning) program in leadership and team management. This is to immediately capture the attention of those interested in furthering their education in these areas. The brand is telling this part of the story. - Next, the ad states that leading people requires study, method, and continuous preparation. This aims to emphasize the importance of the program and position leadership as a skill that can be learned and refined. The brand is telling this part of the story. - Finally, the ad includes the brand name UNIASSELVI and the tagline "GRADUAÇÃO E PÓS" (graduation and postgraduate). This serves to reinforce the brand identity and provide contact information. The brand is telling this part of the story.

# Ad summary This ad promotes a post-graduate program in Literacy and Alphabetization at UNIASSELVI. The ad opens by stating that not everyone learns the same way. It features text overlays, and visuals of a female and a male educator. # Brand positioning UNIASSELVI is presented as an educational institution offering post-graduate courses in Literacy and Alphabetization. The brand aims to occupy a space in the consumer's mind as a provider of advanced education and expertise in teaching methodologies. It promotes values of academic excellence, professional development, and accessibility to higher education. The brand appears to ignore the traditional norms of in-person learning by emphasizing its EAD (distance learning) programs, positioning itself as a modern and flexible option for educators seeking further qualifications. The brand positioning is functional by offering specific skills and methodologies for alphabetization. # Product The advertised product is a post-graduate program in Literacy and Alphabetization (PÓS-GRADUAÇÃO EAD em ALFABETIZAÇÃO E LETRAMENTO) offered by UNIASSELVI. The program is designed for educators and professionals seeking to deepen their understanding and skills in literacy methodologies. The program focuses on teaching educators the best methodologies of alphabetization, and how to learn what the market really seeks by going over multiple literacies, art and playfulness, and difficulties in learning. The ad addresses the purchase barrier of traditional classroom time commitment by highlighting the EAD (distance learning) format, emphasizing the program's flexibility and accessibility. # Visual style The ad has a clean and modern aesthetic with bold text overlays and simple backgrounds. It features quick cuts between text screens and visuals of educators, creating a fast-paced rhythm. The production quality appears polished, giving it a professional feel. The ad maintains a consistent color scheme of yellow, black, and white throughout. # Benefits - [object Object] # Features - [object Object] # Call to action uniasselvi.com.br # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a statement against a yellow background: "NEM TODO MUNDO APRENDE DA MESMA FORMA..." (Not everyone learns the same way...). The message conveys the idea that traditional education methods may not suit everyone, setting the stage for an alternative solution. The perspective is from the brand, addressing the audience directly. - 00:03–00:07 00:03–00:07: The text changes to: "E SE VOCÊ DOMINASSE AS MELHORES METODOLOGIAS DE ALFABETIZAÇÃO?" (And if you mastered the best methodologies of alphabetization?). This message proposes a solution by offering advanced skills in literacy education. The perspective is still from the brand, now posing a question to engage the viewer's interest. - 00:08–00:12 00:08–00:12: A woman is shown holding a tablet, smiling. Text appears that says "PÓS-GRADUAÇÃO EAD em ALFABETIZAÇÃO E LETRAMENTO" (Post-Graduation EAD in Alphabetization and Literacy). This visual reinforces the distance learning aspect of the program and features an instructor. The brand continues to speak. - 00:13–00:16 00:13–00:16: Text appears that says "APRENDA O QUE O MERCADO REALMENTE PROCURA" (Learn what the market is really looking for). Bullet points appear that include Literamentos Múltiplos (Multiple Literacies), Arte e Ludicidade (Art and Playfulness), and Dificuldades de Aprendizagem (Learning Difficulties). The ad reinforces what areas the program will cover. - 00:17–00:20 00:17–00:20: A male presenter is shown with a phone that displays the program. Yellow text says "APRENDA METODOLOGIAS que realmente funcionam!" (Learn methodologies that really work!). This conveys a sense of confidence and efficacy of the learning approach. - 00:21–00:29 00:21–00:29: The ad ends with the UNIASSELVI logo and website, with text that says "BORA QUE VAI". The ad drives viewers to visit the website.