How Tok&Stok Advertises on Meta

# Ad summary This ad promotes Tok&Stok sofas, highlighting their exclusive designs, solid wood construction, and variety of sizes and finishes. It emphasizes purchase incentives like a 5% discount with PIX payment or the option to pay in up to 10 interest-free installments. The ad encourages viewers to shop online, via the app, in stores, or through WhatsApp. # Brand positioning Tok&Stok is presented as a brand focused on providing sophisticated and timeless furniture for modern living spaces. The brand emphasizes exclusive designs, durable materials (like solid wood), and a variety of options to suit different tastes and needs. Tok&Stok aims to occupy the space of a high-quality, stylish, and accessible furniture provider, promoting a lifestyle that values design and convenience. The brand is positioning itself away from generic, mass-produced furniture by highlighting its unique designs and durable construction. # Product The ad features Tok&Stok sofas, highlighting their fixed (non-reclining) design and solid wood frames, which suggest durability and a commitment to quality. The sofas are available in 2 and 3-seater configurations to accommodate different living spaces. The ad showcases a variety of fabric and leather finishes. The sofas aim to offer a blend of style, comfort, and longevity for everyday use. Purchase barriers are addressed by offering a 5% discount for payments via PIX or installment plans of up to 10 interest-free payments. The product is worth buying for its exclusive design, high-quality materials, and flexible purchasing options. # Visual style The ad uses a clean and modern aesthetic with a focus on product presentation. The editing style is simple with static shots and straightforward transitions. The production quality is polished. The pacing is moderate, emphasizing clarity and information delivery. Cuts are timed to align with voiceover and text, creating a cohesive viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou no WhatsApp. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a close-up shot of a sofa's textured fabric, establishing a focus on quality and design. - 00:00–00:03 The shot is accompanied by an introduction to Tok&Stok's sofa lines, emphasizing their sophistication and timeless appeal. This aims to position the brand as a provider of enduring style. - 00:03–00:07 The ad transitions to showcasing different sofa models in various colors and styles, highlighting the solid wood construction, the availability of 2 and 3-seater options, and the high resistance and durability of the products. - 00:07–00:10 The scene then shifts to different colors and textures of the sofas, advertising that the sofas are available in multiple sizes and finishings. - 00:10–00:15 The ad highlights incentives for purchase, emphasizing a 5% discount for payments made via PIX and offering the option to pay in up to 10 interest-free installments. This is from the brand's perspective and encourages immediate action. - 00:15–00:19 The ad concludes by listing various purchase channels, including the website, app, physical stores, and WhatsApp, ensuring accessibility from the brand's POV.

# Ad summary This ad promotes Tok&Stok sofas, emphasizing the convenience of purchasing through WhatsApp. # Brand positioning Tok&Stok is presented as a modern furniture brand that prioritizes convenience and accessibility. The brand aims to occupy a space in the consumer's mind as a provider of stylish and comfortable furniture that is easy to acquire. By highlighting the option to purchase via WhatsApp, the brand aligns with a tech-savvy and efficient lifestyle, pushing against the traditional norms of furniture shopping that often involve visiting physical stores. The brand positioning is both functional (easy purchasing) and emotional (providing comfort and style). # Product The featured product is a gray, two-seater sofa with matching cushions and a rectangular ottoman. The sofa has a simple, modern design with straight lines and a low profile. The ottoman is a matching piece that can be used as a footrest or extra seating. The ad emphasizes the convenience of purchasing the sofa through WhatsApp, suggesting a hassle-free shopping experience. The ad aims to convey that this sofa is worth buying because it combines style, comfort, and ease of purchase. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality is high, with a studio-shot image. The visual motif is a simple product display against a white background. The image treatment includes bright, even lighting and background removal. The typography is large and bold, making it easily scannable. The style contrasts with platform norms by being highly polished and professional. # Hooks Headline: PELO WHATSAPP, É AINDA MAIS PRÁTICO # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the convenience of purchasing through WhatsApp, with the message "PELO WHATSAPP, É AINDA MAIS PRÁTICO" (Through WhatsApp, it's even more practical). This is told from the brand's perspective, emphasizing the ease of buying their products. - The ad then encourages the viewer to "Leve agora o seu sofá preferido!" (Take your favorite sofa now!). This is also from the brand's perspective, urging the viewer to make a purchase. - The ad concludes with the brand's logo, "TOK&STOK", reinforcing brand recognition and association with the advertised product. This is from the brand's perspective, solidifying their identity and offering.

# Ad summary This Tok&Stok ad promotes a furniture sale with up to 70% off. It highlights various furniture and home decor items available at discounted prices, encouraging viewers to shop online, in-app, in stores, or via WhatsApp. # Brand positioning Tok&Stok positions itself as a contemporary furniture and home goods retailer that inspires customers to create their ideal living spaces. The brand is presented as a facilitator of home renovation and enhancement through its wide range of furniture and accessories. It offers both functional and aesthetic appeal, catering to individuals seeking to personalize their homes with stylish and affordable pieces, offering special conditions and multiple purchase methods, including online, in-app, in stores, and via WhatsApp. # Product The ad promotes Tok&Stok's furniture and home accessories during a seasonal sale event with discounts up to 70% off. Featured products include dining chairs with woven backs in both natural wood and black finishes, a round cushioned ottoman, and a variety of neutral-toned plates. The ad emphasizes affordable and diverse solutions for home decor, inviting customers to discover possibilities for their homes. The products are presented as elements to renovate and refresh living spaces easily. Purchase barriers are addressed by offering payment options, including up to 10 interest-free installments and an additional 5% discount for payments made via PIX. # Visual style The ad features a clean and modern aesthetic with a mix of animated text overlays and product shots. The production quality is polished, lending a professional feel. The editing rhythm is quick, with cuts timed to the upbeat background music, enhancing the ad's pacing and energy. The color palette is mostly neutral with pops of pink and red in the text overlays. The audio and visuals are well-synced, with text and transitions timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou pelo WhatsApp. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with animated text announcing Tok&Stok's seasonal sale. - 00:03–00:06 The brand presents an offer of up to 70% off. - 00:06–00:08 The brand offers possibilities for the house. - 00:08–00:10 The ad shows home decor products. - 00:10–00:11 The ad states these options are a good deal. - 00:11–00:16 The brand shares flexible payment options. - 00:16–00:19 The brand shares how to purchase their products.

# Ad summary This ad promotes Tok&Stok furniture, specifically racks or TV stands, highlighting the convenience of purchasing via WhatsApp. # Brand positioning Tok&Stok is presented as a modern furniture brand that emphasizes convenience and accessibility. The brand aims to occupy a space in the consumer's mind as a provider of stylish and practical home furnishings. The ad promotes the brand's modern aesthetic by showcasing a well-designed TV stand. The message promotes the convenience of purchasing via WhatsApp, which suggests that the brand values customer service and ease of purchase, making furniture buying more straightforward and less time-consuming. # Product The product featured is a light-colored, rectangular TV stand or rack. It has a sleek, minimalist design with handle-free drawers and cabinets. The stand sits on thin, black legs, providing elevation and a modern touch. The product is intended for anyone looking to enhance their living room decor with functional and aesthetically pleasing furniture. The ad addresses the purchase barrier of inconvenience by highlighting the ease of buying the product through WhatsApp. # Visual style The ad has a clean, minimalist visual style with a focus on the product. The production quality appears to be high, with studio-style lighting and attention to detail. The neutral color palette of light beige and wood tones creates a soft and inviting atmosphere. The typography is simple and modern, complementing the furniture's design. The image treatment includes subtle color grading to enhance the warmth and cohesiveness of the scene. This aesthetic is designed to be easily scannable and appealing in-feed. # Hooks Headline: PELO WHATSAPP, É AINDA MAIS PRÁTICO # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the convenience of purchasing furniture via WhatsApp, with a WhatsApp logo next to the text. This intends to communicate the ease of shopping with the brand and focuses on the brand's perspective by showing its dedication to customer service and adaptability to modern communication channels. - The ad then promotes racks or TV stands, enticing the viewer to buy their preferred furniture now. This part of the story focuses on the customer's perspective, offering an immediate solution to their furniture needs and positioning the brand as a provider of desirable items. - The brand logo is shown at the middle of the image, visually reinforcing brand recognition and associating the ease of shopping via Whatsapp to the specific furniture being showcased. This is shown from the brand's perspective, promoting its products. - The ad shows an image of a rack to show visually what the brand is offering. This visual element allows the customer to experience a sample of the brand's modern aesthetic and high-quality products.

# Ad summary This ad promotes the Tok&Stok seasonal liquidation sale. It shows furniture pieces with up to 70% off and payment plans up to 10 installments with no interest. # Brand positioning Tok&Stok is a furniture and home goods retailer that aims to make stylish and contemporary design accessible to a wide audience. The brand positions itself as a source for modernizing and improving one's living spaces, catering to those who value design and quality without unnecessary costs. The ad showcases Tok&Stok's commitment to providing a variety of furniture and accessories that allow customers to refresh and upgrade their homes. It promotes a shopping experience that is versatile, convenient, and caters to a lifestyle where people enjoy curating their personal spaces. # Product The ad showcases a wide range of furniture and home decor items available at Tok&Stok during its seasonal liquidation sale. The products include wooden chairs with woven backs, stackable upholstered stools, and an assortment of ceramic dinnerware. These items are presented as opportunities to renovate and refresh spaces with style and special conditions. The dinnerware comes in an array of neutral and earth-toned colors. The stools are presented as 'offers that are worth the choice.' The products are presented as opportunities to renovate and refresh spaces with style and special conditions, with the possibility to pay in up to 10 interest-free installments. Additionally, customers can benefit from a 5% discount when paying with Pix, which is a digital payment method in Brazil. # Visual style The ad has a UGC feel, with quick cuts and simple transitions. The color palette is mostly neutral and the music is upbeat. There are animated graphics on the screen. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou pelo WhatsApp. ('Buy on the website, in the app, in stores, or via WhatsApp.') # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by introducing Tok&Stok's seasonal liquidation sale. - 00:03–00:06 The ad then shows a chair and promotes up to 70% off. - 00:06–00:11 The ad continues to show other furniture pieces and offers. - 00:11–00:13 The ad highlights the possibility of paying in up to 10 interest-free installments. - 00:13–00:15 It then mentions a 5% discount when paying with Pix. - 00:15–00:19 The ad ends showing the brand and the many buying options.

# Ad summary This image ad from Tok&Stok promotes a seasonal sale. The ad showcases a wooden art piece and highlights discounts and financing options to encourage shoppers to purchase. # Brand positioning Tok&Stok is presented as a modern furniture and home goods retailer. The ad's focus on design-forward pieces and a seasonal sale suggests a blend of functionality and style, appealing to customers looking to enhance their living spaces with trendy and affordable options. The brand seems to sit in a space that values both aesthetic appeal and accessibility, offering a mix of contemporary designs for everyday living. # Product The featured product is a wooden art piece consisting of connected block shapes mounted on two metal rods atop a rectangular base. The wood has a smooth finish with visible wood grain, giving it a natural yet refined look. The art piece is displayed on a shelf and serves as a decorative item, adding a touch of modern design to the space. The ad emphasizes seasonal discounts and financing options, making it easier for customers to purchase and integrate the art piece into their homes. # Visual style The ad employs a clean and minimalist visual style, with a focus on the product. The production quality appears to be studio-shot, with even lighting and a neutral background. The typography is large and bold, ensuring scannability. The overall style feels modern and approachable, designed to capture attention quickly in a busy feed. # Hooks Headline: LIQUIDA # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRE PELO WHATSAPP # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text "LIQUIDA," which is repeated multiple times across the top and bottom of the ad. This establishes the core message of a sale event, immediately grabbing the viewer's attention with the promise of discounts from a brand’s perspective. - The ad highlights the phrase “LIQUIDA DA ESTAÇÃO” accompanied by “COM ATÉ 70% OFF” to draw the viewer’s focus to the high percentage discount available during the seasonal sale. The brand is emphasizing the extent of the savings, to further incentivize immediate action. - The ad showcases a wooden art piece displayed on a shelf to draw focus to a specific product. This gives the viewer an idea of the type of products available at Tok&Stok. - The ad provides financing details with the text “PARCELAMENTO EM ATÉ 10x + 5% OFF NO PIX SEM JUROS” to inform viewers about the flexible payment options available, which aims to remove financial barriers to purchase. This offers the perspective of the brand. - The ad includes the statement, “TEMPO LIMITADO OU ENQUANTO DURAREM OS ESTOQUES!” next to an hourglass icon. The brand is trying to create a sense of urgency and scarcity, driving the viewer towards a quick purchase decision. - The ad presents the “COMPRE PELO WHATSAPP” prompt with an arrow, suggesting that the viewer can shop conveniently through WhatsApp. This aims to provide a direct and accessible purchasing route, making it easier for the customer to buy the product directly from the brand.

# Ad summary This image ad for Tok&Stok promotes a sale event with discounts of up to 70% off. It highlights financing options, including up to 10 installments with interest and 5% off via PIX, and directs customers to shop via WhatsApp. # Brand positioning Tok&Stok positions itself as a modern furniture and decor brand that brings designer products and home furnishings within reach. The brand aligns with a modern and design-conscious lifestyle, offering a wide range of contemporary pieces and decor. The advertisement highlights affordable financing plans and emphasizes value. # Product The product featured in the ad is a wooden decorative object, resembling a modern sculpture. It is made of natural wood with visible grain and is placed on a black metal stand. The object is meant to be displayed on shelves or tables. It serves a decorative purpose, adding an element of modern design to a living space. The ad draws the customer in with a discount of up to 70% off and a limited time offer. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the featured product and its design. The color palette is warm and inviting, with the use of natural wood tones and soft lighting. The typography is bold and easy to read, with a clear hierarchy of information. The overall production quality appears to be high, with studio-style lighting. # Hooks Headline: LIQUIDA COM ATE 70% OFF # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMPRE PELO WHATSAPP # Point of view - [object Object] # Storyline - The ad opens by announcing the 'LIQUIDA' sale event, which suggests a major clearance or liquidation event. The brand is drawing the viewer in with the promise of deep discounts on select items. - The ad then specifies that discounts are 'COM ATE 70% OFF' to create excitement and a sense of urgency. The brand is communicating the potential savings to incentivize immediate action. - The ad focuses on the featured wooden sculpture, indicating it is a product that is part of the sale. The brand is showing the product being offered. - The ad includes information about financing options, such as '10x + 5% OFF,' with details on payment plans. The brand is trying to address purchase barriers related to affordability. - The ad ends with a CTA to 'COMPRE PELO WHATSAPP,' inviting customers to shop via WhatsApp. The brand is encouraging the viewer to take immediate action by messaging the brand.

# Ad summary This ad for Tok&Stok announces a liquidation sale with up to 70% off, as well as special payment options. The sale is promoted across furniture and accessories. # Brand positioning Tok&Stok is presented as a modern home furnishing retailer that makes furniture and decor accessible. The brand promotes affordable style by offering payment options such as installment plans and discounts for electronic payments. The brand also provides multiple purchase channels (website, app, stores, and WhatsApp), indicating a customer-centric approach. Overall, the brand positions itself as a convenient and cost-effective solution for consumers looking to refresh their living spaces with contemporary furniture and decor. # Product The ad features a range of home furniture and decor items that are available for purchase from Tok&Stok. These include chairs, sofas, tables, lamps, and decorative accessories. The ad emphasizes the accessibility of the furniture through discounted pricing and flexible payment options. The products are presented as a means to renew living spaces with special conditions, such as 10 interest-free installments or a 5% discount when paying via PIX. The ad addresses cost as a potential purchase barrier by highlighting these discounts and payment plans, while focusing on the design and updating the look of your home. # Visual style The ad has a clean, contemporary aesthetic with a mix of graphic elements and lifestyle shots. The editing style is quick, with fast cuts between text overlays, product shots, and interior scenes. The production quality appears polished, blending brand-style graphics with real-world store footage. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou pelo WhatsApp. [Shop on the website, in the app, in stores, or via WhatsApp.] # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with text animation introducing Tok&Stok's season liquidation sale, setting the stage for potential savings. - 00:03–00:07 This beat transitions into visuals showing a cane-backed chair with messaging that states up to 70% off - 00:07–00:16 The scene shifts to an interior shot of a living room set with a woman interacting with an ottoman. This part highlights special payment conditions to encourage purchase. - 00:16–00:19 The ad concludes with the brand logo and a clear CTA on where to buy, reinforcing brand recognition and purchase accessibility.

# Ad summary This image ad showcases a minimalist round table and upholstered chair set from Tok&Stok with an offer of up to 30% off furniture and accessories. # Brand positioning Tok&Stok is presented as a modern furniture and accessories brand with a focus on minimalist, stylish designs. The brand occupies a mid-range to high-end space, emphasizing quality and aesthetic appeal. The ad showcases a lifestyle that is clean, simple, and contemporary, with the brand aligning with values of sophistication and comfort. It follows category norms by showcasing a styled interior but pushes against typical furniture ads by using a minimalist design and a focus on understated elegance. # Product The advertised product is a dining set featuring a round table and an upholstered chair. The table has a white marble top and a cylindrical base with a ribbed texture, adding a touch of elegance. The chair is upholstered in a light neutral fabric, providing comfort and style. The products are designed for a modern dining space, fitting seamlessly into a contemporary home decor. Key features include the high-quality materials, minimalist design, and comfortable seating. The ad subtly addresses the purchase barrier of cost by offering up to 30% off, making the stylish furniture more accessible. # Visual style The ad features a polished, studio-shot image with a lifestyle setting. The visual motifs include a split-screen layout and a minimalist composition. The image treatment involves soft lighting and subtle color grading to enhance the modern aesthetic. The typography is integrated with clean, elegant fonts. The overall style feels high-design, aiming to capture attention with its sophisticated simplicity. # Hooks Headline: RECEBER cm CASA # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the campaign title and brand name to establish a brand-driven context for the offer. It highlights the furniture and accessories to prime the audience for the category of goods being promoted. - The ad offers a specific discount to entice the viewer to consider a purchase. It visually showcases a lifestyle setting to associate the product with a modern, stylish home. - The ad includes a disclaimer to communicate transparency about the limited stock. It subtly implies the need for quick action due to product availability.

# Ad summary This Tok&Stok ad showcases furniture for a living room, recommending three pieces (a sofa, a reading chair, and a stylish rack). It highlights a promotion offering up to 30% off, payment options of up to 10 interest-free installments, or an extra 5% discount with PIX payments, and encourages viewers to shop on the site, app, in stores, or via WhatsApp. # Brand positioning Tok&Stok is presented as a modern and stylish furniture brand focused on creating comfortable and aesthetically pleasing living spaces. The ad emphasizes the brand's commitment to providing well-designed pieces that enhance the home environment. It positions itself as a provider of curated furniture solutions. Tok&Stok aligns with a lifestyle that values both comfort and design, offering functional and visually appealing furniture that caters to individuals seeking to elevate their living spaces with style. # Product The ad features furniture for a living room. The first item is 'Um sofá protagonista,' described as a protagonist sofa. The second product is 'A poltrona de leitura,' or reading chair. The third product is a 'Rack estiloso,' a stylish rack. All the items are presented as key components to create the ideal living room. The ad uses product demonstrations to highlight the functionality and aesthetic appeal of each piece. # Visual style The ad features a mix of lifestyle shots and product displays. The editing style is clean and concise, emphasizing quick cuts to showcase the furniture pieces and promotional offers. The production quality is polished and professional, aligning with the brand's image. The pacing is moderately fast. Audio and visual elements are synced, with text and product reveals timed to voiceover lines, enhancing the overall engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Aproveite no site, app, lojas ou whatsapp. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman sitting on a couch, then transitions to a title card, introducing the concept of creating the ideal living room in three steps, setting the stage for the upcoming recommendations. - 00:02–00:05 The ad cuts to a phone screen displaying the first recommendation: a 'protagonist sofa'. The narrator explains this is the first step, setting the tone as informative and actionable. - 00:05–00:07 The ad transitions to the second recommendation: a reading chair. This continues the step-by-step guidance. - 00:08–00:10 The ad presents the final recommendation: a stylish rack. This concludes the product recommendations. - 00:10–00:13 The ad showcases a living room setting and informs that the products are up to 30% off. This shifts the focus to the promotional offer and value proposition. - 00:13–00:16 The ad highlights flexible payment options, stating that customers can pay in up to 10 interest-free installments. This emphasizes the convenience and affordability of purchasing the featured products. - 00:16–00:18 The ad presents an alternative payment discount of 5% off for payments made via PIX. This provides an additional incentive for customers who prefer this payment method. - 00:18–00:22 The ad displays the brand logo and directs viewers to the company website, app, stores, or WhatsApp to take advantage of the offer. This provides clear instructions for viewers to make a purchase.

# Ad summary This ad is for Tok&Stok. The ad features furniture, decor, and storage options. The ad is advertising up to 50% off in addition to 5% off when paying via PIX or up to 10 payments with no fees. # Brand positioning Tok&Stok presents itself as a modern and accessible home furnishing brand. The brand showcases its commitment to style and functionality while aligning itself with contemporary living spaces. Tok&Stok aims to occupy a space in the consumer's mind as the go-to for stylish and affordable solutions. Its tone is vibrant, and its lifestyle is one of modern simplicity, which is a departure from more traditional, ornate styles of home furnishing. # Product The ad features a range of modern home furnishings and decor items, including tables with metal legs, chairs with woven backs, and storage baskets. The products are aimed towards consumers looking to furnish their homes in a contemporary style. The ad states that the discounts are available on a special selection of furniture. The ad aims to address purchase barriers by offering significant discounts of up to 50% and an additional 5% off with PIX payments. Customers can also choose to pay in up to 10 installments without interest. # Visual style The ad features a clean and modern aesthetic with a limited color palette, focusing on the brand's identity and the products being showcased. The video incorporates static shots with occasional subtle camera movements like zooms to draw focus to the products or text. The production quality appears polished, indicative of a professionally produced commercial aimed at highlighting the brand's image and promoting its sale. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action COMPRE NO SITE, NO APP, NAS LOJAS OU NO WHATSAPP. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens by introducing Tok&Stok's 'Ponto Vermelho' sale. - 00:03–00:09 The ad then states that there are discounts of up to 50% off on select furniture. - 00:09–00:15 The ad presents options for additional discounts if paying with PIX or paying in installments. - 00:15–00:19 The ad closes by advertising where to buy Tok&Stok products.

# Ad summary This ad for Tok&Stok sofas highlights the comfort and versatility of their three-seater models. The ad showcases retractable, reclining, and puff sofa options, emphasizing the variety of fabrics and reinforced structure available. A discount of 5% off on PIX payments or installment options of up to 10 times without interest are promoted, encouraging customers to purchase via the website, app, stores, or WhatsApp. # Brand positioning Tok&Stok is presented as a modern furniture brand focused on providing maximum comfort and versatility for families. It positions itself as a provider of stylish and functional furniture, offering a variety of options to suit different needs and preferences, such as retractable, reclining, or puff models. The brand promotes easy purchasing options through its website, app, physical stores, and WhatsApp, and encourages sales by offering discounts and flexible payment plans. # Product The advertised product is Tok&Stok's three-seater sofa, highlighted for its comfort, spaciousness, and versatility. The ad showcases models with retractable, reclining, and puff options, indicating adaptability to different lounging preferences. The sofas feature a reinforced structure and a variety of fabric choices. The ad mentions a 5% discount on PIX payments or installment options of up to 10 times without interest. # Visual style The ad has a clean and modern aesthetic, using bright, natural lighting and a simple color palette. The editing style involves quick cuts to showcase different features of the sofas. The production quality is polished, resembling a professional commercial, which supports the brand's image as a reliable and stylish furniture provider. The pacing is moderate, with cuts synchronized to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou no WhatsApp. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a close-up shot of a green, ribbed sofa. - 00:00–00:03 Text overlays promote the sofa's three-seat capacity and comfort, enhancing the brand's focus on family-friendly furniture. - 00:03–00:08 The ad transitions to show various sofa models, highlighting features like retractable and reclining options. - 00:03–00:08 The narrator emphasizes the sofa's versatility, suggesting that these features adapt to user preferences. - 00:08–00:14 The ad then displays a beige, modular sofa in a bright, minimally decorated room. - 00:08–00:14 The message focuses on payment options, offering a 5% discount for PIX payments or up to 10 interest-free installments, promoting customer accessibility. - 00:14–00:19 The ad concludes with a green background featuring white line art and the Tok&Stok logo, listing various purchase channels. - 00:14–00:19 The brand reinforces convenience by listing website, app, store, and WhatsApp options, aiming to cater to varied customer preferences.

# Ad summary This ad showcases various furniture items, including wardrobes, mattresses, headboards, and nightstands, emphasizing the design and comfort they bring to guest rooms. It features an offer of up to 30% off on wardrobes and Guldi mattresses, along with flexible payment options like up to 10 interest-free installments or 5% off via PIX. The ad concludes with the brand logo and a call to action, encouraging customers to shop online, through the app, in stores, or via WhatsApp. # Brand positioning TOK&STOK is presented as a purveyor of stylish and modern furniture, focusing on both design and functionality. The brand aims to occupy the space of providing well-designed, aesthetically pleasing furniture that caters to contemporary living spaces, positioning itself as a go-to for individuals who value both form and function in their home furnishings. The brand aligns with a lifestyle that emphasizes modern design, comfort, and functional elegance, seemingly following category norms by showcasing complete room setups and highlighting promotional offers, while differentiating itself through its particular emphasis on stylish and functional design. # Product The ad features a range of furniture items including wardrobes, mattresses, headboards, and nightstands designed to enhance the comfort and style of guest rooms. The wardrobes are made of wood, and are shown in a modular design. The mattresses, specifically Guldi mattresses, are shown as providing superior comfort and support. The ad emphasizes an offer of up to 30% off on wardrobes and Guldi mattresses, addressing potential purchase barriers by highlighting flexible payment options such as up to 10 interest-free installments or 5% off via PIX. These items are for individuals looking to create a welcoming and aesthetically pleasing guest room. # Visual style The ad has a polished and minimalist aesthetic. The editing style uses quick cuts and static shots. The production quality is high, resembling a polished commercial, which aligns with the brand's sophisticated tone and target audience. The pacing is consistent and fairly quick, with cuts timed to music beats. The use of neutral backgrounds and warm lighting creates a clean and inviting atmosphere. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou pelo Whatsapp. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with text appearing to announce a discount on the perfect guest room setup. - 00:02–00:03 The ad displays a wooden wardrobe with the text overlay, building anticipation for the full room reveal. - 00:03–00:04 The scene transitions to reveal a fully styled guest bedroom with the text overlay about payment options. - 00:04–00:08 The ad proceeds to demonstrate the making of the bed with the mattress with the text overlay displayed. - 00:08–00:11 The camera zooms in on the mattress's surface as a hand touches the mattress. - 00:12–00:15 The ad closes with the brand logo and a call to action to shop now via multiple channels.

# Ad summary This ad promotes Tok&Stok's modular sofas, highlighting their versatility and ease of customization. The ad features various configurations of the sofas, demonstrating how they can be adapted to different spaces. It also mentions a special offer of 5% off on PIX payments or up to 10 interest-free installments, encouraging viewers to purchase online, via the app, in stores, or via WhatsApp. # Brand positioning Tok&Stok is presented as a modern and versatile furniture brand that prioritizes customer customization and adaptability. The brand emphasizes the ability to configure and adapt its modular sofas to fit any space, promoting a lifestyle of flexibility and personalization. Tok&Stok is positioned as a brand that pushes against the traditional norms of fixed furniture arrangements, offering customers the freedom to design their living spaces according to their needs. The brand's positioning is functional, focusing on the modularity and adaptability of its products, while also incorporating an emotional element by enabling customers to personalize their spaces. # Product The featured products are modular sofas from the 'Soho' and 'Leme' lines by Tok&Stok. These sofas are designed to be easily configured and adapted to fit different spaces, with the ability to change sides or add modules in the future. The sofas are showcased in various colors and configurations, highlighting their versatility. The ad emphasizes the ease of customization, allowing customers to create a seating arrangement that suits their individual needs and preferences. The ad addresses the potential purchase barrier of flexibility by showcasing the sofas' adaptability and the available 5% discount for payments via PIX, or up to 10 interest-free installments. # Visual style The ad has a polished and clean aesthetic, with bright lighting and neutral backgrounds. The editing style uses quick cuts to showcase the different configurations and features of the modular sofas. The production quality is high-end, giving the ad a professional and sophisticated feel. The pacing is moderate, with cuts timed to the voiceover, creating a smooth and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou no WhatsApp. (Buy on the site, on the app, in stores, or on WhatsApp.) # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a view of the TOK&STOK logo. The text reads 'SOFAS MODULARES VERSATILIDADE COMPLETA'. - 00:04–00:05 00:04–00:05 This shows a different color of the same modular sofa and says the brand name. - 00:05–00:11 00:05–00:11 A person is shown putting together the modular sofa. The text says 'VERSÁTIL MONTE DO SEU JEITO ADICIONE MAIS LUGARES' (Versatile, assemble your way, add more places). - 00:11–00:17 00:11–00:17 A person is shown on a sofa in an overhead shot looking at their phone. The text reads '5% OFF NO PIX OU 10X SEM JUROS' (5% off no PIX or 10x no interest). Then, the Tok&Stok logo is shown with the text 'COMPRE NO SITE, NO APP, NAS LOJAS OU NO WHATSAPP' (Buy on the site, on the app, in stores, or on WhatsApp).

# Ad summary This ad is promoting a furniture store called Tok&Stok, offering a cashback of 50% on selected items. Additionally, customers can enjoy a 10% discount on PIX payments or opt for up to 10 interest-free installments. # Brand positioning Tok&Stok is presented as a contemporary furniture retailer with a focus on design and accessibility. The brand emphasizes financial incentives by promoting cashback offers and flexible payment options, making its products more attainable for customers. The overall tone is modern and inviting, appealing to those looking to enhance their living spaces with stylish and affordable furniture. # Product The ad features a wooden chair with a woven cane back and a light-colored cushioned seat, showcasing the brand's design aesthetic. A wooden cabinet with sliding doors, also featuring woven cane details, is displayed in the background. The chair and cabinet suggest a cohesive design theme that is both modern and functional. The promotional message highlights the opportunity to receive 50% cashback on selected products, along with additional savings through PIX payments or interest-free installments. # Visual style The ad features a clean, modern design with a focus on the furniture. The color palette is neutral and earthy, creating a calming and inviting atmosphere. The layout is simple and uncluttered, with clear text and straightforward visuals. The overall production quality appears to be studio-shot and highly polished, emphasizing the quality and design of the furniture. # Hooks Headline: GARANTA 50% DO VALOR DE VOLTA NA NOSSA SELEÇÃO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting a cashback offer, immediately grabbing the audience's attention with a monetary incentive. This is from the brand's perspective and aims to draw the viewer in with the promise of savings. - Next, the ad showcases selected furniture pieces, including a chair and cabinet, to illustrate the brand's design aesthetic and product range. This is from the brand's perspective, visually presenting the type of furniture available and creating desire through product appeal. - The ad concludes with details on additional payment options, such as a discount for PIX payments or interest-free installments, encouraging potential customers to take advantage of the offer. This is from the brand's perspective and is meant to address potential purchase barriers by providing flexible and affordable payment solutions.

# Ad summary This ad showcases a variety of home goods and decor available at Tok&Stok. The ad highlights special sales and cashback opportunities throughout the store, inviting customers to discover deals. # Brand positioning Tok&Stok is presented as a destination for finding stylish and unique home goods at affordable prices, particularly through its special "Ponto Vermelho" (Red Point) sale events, which signals discounted or special-offer items. The brand aims to be perceived as a go-to for those looking to enhance their living spaces with trendy and well-designed items without breaking the bank. The emphasis on "Achadinhos" (finds) and "cashback turbinado" (turbocharged cashback) suggests the brand is actively trying to attract value-conscious shoppers who enjoy the thrill of discovering great deals. The ad does not explicitly push against any category norms but instead focuses on highlighting the variety and special offers available, adopting a tone that is both inviting and economically appealing. # Product The ad showcases a range of home goods and decor items. These include scented candles in yellow ceramic containers, woven baskets in various shapes and sizes (dark grey and light brown), a wooden outdoor dining set arranged with place settings and lemons, wooden serving bowls and cake stands, and a selection of mugs with colorful graphic patterns. The mugs, in particular, are emphasized as being part of the "cashback turbinado" promotion, which offers customers the opportunity to accumulate 50% of the sale value back on the purchase of these products. The clear USP highlighted is the value and savings available, with the ad focusing on why these items are worth buying now due to limited-time cashback offers and special discounts indicated by the red dollar-sign sale tags throughout the store. # Visual style The ad has a bright and clean aesthetic, resembling UGC content filmed in-store. The editing features quick cuts to showcase a variety of products. The production quality is simple, giving it a casual, accessible feel. The pacing is quick, with cuts approximately every 1-2 seconds, timed loosely with the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a hand holding a yellow ceramic candle. This introduces the theme of "finds" or "Achadinhos" from the store's "Ponto Vermelho" or red point sale, which functions as a visual hook to grab attention. - 00:02–00:06 The ad transitions to a series of quick cuts showcasing various items throughout the store, including baskets and an outdoor dining set. This illustrates the variety of products available within the "red point" sale section. - 00:06–00:15 The ad shifts to a close-up of mugs and price tags, highlighting the "cashback turbinado" offer. A hand is shown interacting with the products, indicating a shopper's view and focusing on the value proposition.

# Ad summary This ad showcases Tok&Stok sofas, highlighting their design, versatility, and comfort. It presents various models with reclining and retractable options in different colors and fabrics. The ad also promotes a 5% discount on purchases made via PIX or installment payment options. # Brand positioning Tok&Stok is presented as a brand that offers modern, design-focused furniture for contemporary living spaces. The brand emphasizes versatility and comfort, positioning itself as a provider of stylish and functional pieces. By showcasing sofas with features like reclining and retractable options, the brand appeals to consumers seeking convenience and adaptability. The brand’s aesthetic aligns with clean, minimalist design trends, pushing against more ornate or traditional furniture styles. This positioning targets a customer base that values both aesthetics and practicality in their home furnishings. # Product The featured products are sofas from Tok&Stok, specifically two-seater models with design and versatility as key selling points. These sofas come in various configurations, including retractable and reclining options, enhancing comfort and adaptability. The sofas are available in different fabrics and colors to match various interior styles. The ad highlights a storage ottoman, showcasing its functionality. The unique selling proposition focuses on the combination of design, comfort, and customization options. The products address potential purchase barriers by offering a 5% discount for payments via PIX and the option to pay in up to 10 interest-free installments. # Visual style The ad features a polished aesthetic with bright, even lighting and smooth transitions. The production quality is high, resembling a professional commercial with a focus on clean design and inviting visuals. The editing style is quick-cut, with a moderate pacing of about 15-20 cuts per minute, enhancing the visual rhythm. The audio-visual sync is maintained with voiceover lines and text overlays that emphasize key features and offers. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action COMPRE NO SITE, NO APP, NAS LOJAS OU NO WHATSAPP. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens by introducing Tok&Stok's range of sofas designed for various spaces. - 00:00–00:03 A woman is seen arranging pillows on a neutral-colored sofa, showcasing how design can enhance personal comfort. The perspective is from the brand, aiming to display the aesthetic appeal and comfort. - 00:04–00:07 The ad transitions to demonstrate retractable and reclining features of different sofas. This highlights the practical benefits of these options, showcasing their versatility. - 00:05–00:07 It then shifts to a woman relaxing on a sofa, emphasizing the comfort and relaxation it provides. This scene continues to highlight the reclining feature and different color options. - 00:07–00:09 The focus moves to various fabric textures and color options available, appealing to a broad audience. - 00:10–00:14 The ad introduces a 5% discount for PIX payments and up to 10 interest-free installments to encourage immediate purchases. - 00:16–00:19 The ad closes by providing multiple purchase options, from the website and app to physical stores and WhatsApp, offering flexibility.

# Ad summary An ad from Tok&Stok promoting a sale on over 500 accessories. It features a floral arrangement as the focal point and lists out the price as well as financing options. # Brand positioning The brand Tok&Stok is presented as a retailer that sells a wide range of accessories, positioning itself as a destination for affordable and stylish home goods. By highlighting the availability of over 500 accessories and offering installment plans, the brand suggests accessibility and value to customers looking to enhance their living spaces without breaking the bank. The brand may be pushing against the perception that home decor is overly expensive, instead offering a more accessible and budget-friendly alternative. # Product The ad focuses on promoting the availability of "+ de 500 acessórios" (over 500 accessories) during a limited-time sale event. The accessories are offered at a promotional price of R$99.90 with the option for "PARCELAMENTO EM ATÉ 10x + 5%OFF SEM JUROS NO PIX" (installment up to 10x + 5% off with no interest on PIX). The ad copy notes, "TEMPO LIMITADO OU ENQUANTO DURAREM OS ESTOQUES!" (Limited time or while supplies last!). # Visual style The ad has a bright and inviting visual style, mixing a product-focused layout with lifestyle-esque elements. The production quality appears to be professionally shot and retouched, and the color palette is warm and inviting, emphasizing natural tones. The text is large and bold to maximize scannability. # Hooks Headline: LIQUIDA DA ESTAÇÃO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the brand's current promotional theme, "LIQUIDA DA ESTAÇÃO," setting the context for a seasonal sale event. This message, delivered from the brand's perspective, immediately informs viewers of a special shopping opportunity. - Following the headline, the ad highlights the breadth of the sale by stating "+ DE 500 ACESSÓRIOS," emphasizing the extensive selection available to customers. This part of the story, told from the brand's point of view, aims to attract viewers with the promise of variety and choice. - The ad then lists the promotional price point of "R$ 99,90," along with installment payment options, making the offer concrete and attractive to potential buyers. This financial incentive, presented from the brand's perspective, works to overcome purchase hesitation by showcasing affordability and flexibility. - The advertisement concludes by informing consumers that the sale is for a limited time only, "TEMPO LIMITADO OU ENQUANTO DURAREM OS ESTOQUES!" pushing viewers to act fast or risk missing out on the deal. This message, coming directly from the brand, creates a sense of urgency.

# Ad summary This ad promotes Tok&Stok's sale on furniture and decor. It features a woman interacting with various pieces in a showroom, highlighting discounts up to 60%, interest-free payment options, and an extra discount for payments made via PIX. The ad encourages viewers to shop online, in the app, at stores, or via WhatsApp. # Brand positioning Tok&Stok presents itself as a retailer offering both design and functional furniture solutions for every environment, blending modern aesthetics with practicality. The brand aligns with a lifestyle that values accessible design and a comfortable living space. Positioning itself within the broader furniture market, Tok&Stok aims to make stylish home furnishings available at an affordable price point, and is for customers who want to furnish their homes without breaking the bank. The ad showcases multiple products that all maintain a unified brand identity. # Product Tok&Stok offers a variety of furniture and decor products including tables, chairs, sofas, and decorative items. These products are designed to provide both aesthetic appeal and practical functionality, suitable for various environments within a home. The advertised sale includes discounts of up to 60% off on selected items, along with payment options such as interest-free installments up to 10 times. The product is for individuals looking to renovate their homes with modern and functional designs. The ad addresses the purchase barrier of price by offering substantial discounts and flexible payment plans. # Visual style The ad has a polished commercial feel with clean shots and simple edits. The editing is fairly quick, with approximately 5-6 cuts per minute, keeping a consistent pace throughout the ad. The visuals primarily feature well-lit scenes within the Tok&Stok showroom, highlighting the furniture and decor. The ad uses simple text overlays, such as when showing pricing and payment options, which are timed with the audio to emphasize the deals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no site, no app, nas lojas ou pelo WhatsApp. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with the text "LIQUIDA DA ESTAÇÃO TOK&STOK" which introduces the brand's seasonal sale. - 00:02–00:05 00:02–00:05 The narrator announces that the long-awaited opportunity to renovate one's furniture has arrived with Tok&Stok's seasonal sale. - 00:05–00:09 00:05–00:09 The ad shows a woman sitting on a round ottoman, then emphasizes the discounts of "até 60% off" (up to 60% off), highlighting the financial benefits of shopping during the sale. This is a direct continuation of the previous claim that now is the time to buy. - 00:10–00:14 00:10–00:14 The ad shows a dining table and chair, then presents flexible payment options: "10x sem juros" (10 times interest-free) and "5% no pix" (5% off via PIX). This addresses affordability concerns. - 00:15–00:19 00:15–00:19 The ad shows the same woman rearranging a chair with a price tag symbol, encouraging viewers to buy their favorites through the website, app, in stores, or via WhatsApp.

# Ad summary This ad promotes Tok&Stok furniture during a sale. It features a desk and chair set and advertises a discount of up to 60% off. The ad also highlights a financing option of up to 10 installments plus 5% off when paying with PIX. # Brand positioning Tok&Stok is presented as a furniture brand that offers modern and stylish furniture for various spaces, as suggested by the desk and chair set. The brand appears to position itself as an accessible and contemporary option for home furnishings, aligning with a functional and aesthetic approach. They emphasize value through sales, financing options, and discounts to attract cost-conscious consumers. # Product The featured products are a wooden desk and an upholstered chair. The desk is made of light-toned wood, featuring a rectangular top and a drawer. On top of the desk sits a stack of books. The chair has a black metal base with wheels and a beige upholstered seat and back. The ad promotes a limited-time sale event on furniture from Tok&Stok, offering up to 60% off on select items. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the furniture set in an appealing and functional setting. The color palette is neutral, with light beige and natural wood tones dominating the scene, complemented by pops of pink. The production quality is polished, with attention to lighting and composition to highlight the products. A repetitive banner with the word "LIQUIDA" is at the top and bottom of the frame, repeated with a drop shadow. # Hooks Headline: LIQUIDA # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a vibrant announcement of a "LIQUIDA" sale event, immediately grabbing attention with a bold and repetitive visual element, inviting viewers to engage with the promotion. This is told from the brand's perspective to capture the user's attention and create a sense of excitement. - The ad presents a furniture set, emphasizing the availability of modern and stylish furniture for various spaces in the home, reinforcing the brand's image as a provider of functional and aesthetic home furnishings. This is told from the brand’s perspective to capture user's attention and create a sense of excitement. - The ad communicates the value proposition by showing a discount of up to 60% off and a financing option. This is told from the brand's perspective, showing potential savings and flexible payment options, making it more accessible for potential customers to purchase furniture. - The ad highlights the limited-time nature of the offer and stock availability, encouraging immediate action from viewers. This urgency is told from the brand’s perspective, motivating viewers to take advantage of the sale while supplies last, and creates a sense of scarcity.