How Thrivin Gymwear Advertises on Meta

# Ad summary A UGC-style ad featuring a creator reviewing Thrivin leggings. She highlights their high-waisted design, ribbed texture, and compressive panels, which are designed to make glutes look bigger and rounder. The ad emphasizes the product's ability to provide an 'insane glute pump' as if you just had a workout and is marketed as shapewear for the gym. The ad ends with a CTA to visit the website and purchase the leggings before they sell out. # Brand positioning Thrivin is presented as a brand that offers leggings that enhance the wearer's glutes through design elements like compressive ribbing panels and a high-waisted cut. The brand focuses on functional benefits while also highlighting the confidence boost that comes with an enhanced physique. Thrivin aims to disrupt norms by offering shapewear qualities in workout apparel, blurring the lines between functional activewear and body-enhancing fashion. This approach positions the brand in the intersection of performance and aesthetics. # Product Thrivin leggings are high-waisted leggings designed to enhance the wearer's glutes. The leggings are featured in the color 'winter plum.' They feature compressive ribbing panels around the glutes and are designed to make the glutes look bigger and rounder. The ribbed texture is strategically placed to sit right under the glutes, creating a lifting effect. The leggings are easy to wear and pull up and are made with compressive fabric. The product is advertised as 'shapewear for the gym,' implying it provides both aesthetic enhancement and functional support for workouts. The ad emphasizes that wearing the leggings provides an 'insane glute pump' as if the wearer just had a workout. # Visual style The ad has a bright and clean aesthetic. It has a semi-polished feel, blending elements of UGC with a professional touch. The editing style includes quick cuts, but the shots are mostly static. The pacing has about 40 cuts per minute. The audio-visual sync is timed with the creator speaking. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Run to the website and get my size before it's out of stock. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator shows the flat look of other leggings and implies that these leggings solve that problem, encouraging viewers to try Thrivin leggings to avoid a flat look. - 00:02–00:08 00:02–00:08 The creator states that she is wearing 'the viral Thrivin leggings,' and highlights the 'high-waisted' version in the color 'winter plum,' which immediately validates the product and introduces its key features to position it as a desirable purchase. - 00:08–00:12 00:08–00:12 Continuing from the previous moment, the creator claims the leggings are 'designed to make your glutes look bigger and rounder' and demonstrates the shaping effect of the leggings, reinforcing the central benefit and attracting viewers interested in physical enhancement. - 00:12–00:19 00:12–00:19 As a continuation of the discussion of the features, the creator expresses her love for the fabric, highlights the compressive ribbing panels, and notes that the ribbed texture is all around the glutes. This illustrates that the product’s form and function are equally valuable to create trust in the brand. - 00:19–00:25 00:19–00:25 The creator notes that when putting these on, you have to 'pull the fabric up' so the ribbed texture sits right under the glutes. This demonstrates product knowledge and addresses a potential point of confusion to ensure proper use and satisfaction. - 00:25–00:33 00:25–00:33 Continuing from the previous moment, the creator states the leggings will 'give you the most insane glute pump you’ve ever had,' and follows by calling it 'shapewear for the gym.' This reinforces the main benefit and positions the leggings as a dual-purpose garment. - 00:34–00:43 00:34–00:43 The creator shares that 'these high-waisted leggings are currently on sale and they’re going fast,' then prompts the viewer to go to the website to get their size before it’s out of stock. This adds urgency to encourage immediate action and drive conversions.

# Ad summary This ad showcases Thriving gym wear leggings. A woman presents the leggings in a light-blue color, highlighting features such as the scrunch in the back, compression ribbing, and overall flattering fit. She makes a call to action to visit the Thriving website because there is a sale. # Brand positioning Thriving gym wear aims to occupy a space in the consumer's mind that's both fashionable and functional. The brand positions itself as offering gym wear that enhances the wearer's physique while also being suitable for everyday wear. The brand values confidence, body positivity, and combining fitness with style. Thriving's gym wear is presented as pushing against the norm of purely functional gym wear by emphasizing style, while still providing the functional benefits needed for workouts. The brand offers functional and emotional value, focusing on both performance and how the wearer feels in the clothing. # Product The advertised product is a pair of Thriving gym wear leggings, featured in a light-blue color. These leggings are designed to enhance the wearer's figure, specifically lifting the buttocks and providing a flattering fit. Key features include compression ribbing, which supports and shapes the body, and a seamless scrunch design that separates and defines the butt cheeks. The leggings are made from a stretchy and soft material, ensuring comfort while providing a compressive effect. The leggings are aimed at women who want to look fashionable and feel confident while working out or engaging in daily activities. The ad mentions that the technology of the leggings contributes to their figure-enhancing qualities. The ad addresses the common purchase barrier of gym wear not being stylish enough for everyday wear by showcasing how these leggings can be worn for both workouts and casual occasions. The product's unique selling point is its combination of fashion and function, making it suitable for various activities while ensuring a flattering appearance. # Visual style The ad has a UGC feel, with a mix of close-up shots and wider angles that showcase the product in a natural setting. The editing style is relatively simple, with mostly static shots and occasional zooms to highlight specific product features. The production quality is fairly polished, suggesting a planned and executed shoot, but with the casual feel of user-generated content. The pacing is moderate, with some cuts timed to music cues, but overall the ad maintains a consistent rhythm that emphasizes the product's appeal and functionality. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get to the website # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman in light blue activewear addressing the camera directly. She asks the viewer to simply look at her bum. This immediately grabs the viewer's attention with a playful and confident tone, setting the stage for a product demonstration that focuses on enhancing physical appearance. The perspective is from the woman herself, creating a direct connection with the audience through her casual, inviting demeanor. - 00:02–00:04 00:02–00:04 The woman turns to the side and back to showcase her figure, with an emoji covering her butt. This visual demonstration emphasizes the product's effect on her physique, particularly the enhancement of her buttocks. The perspective remains hers, reinforcing her direct communication with the audience and her confidence in the product's ability to highlight her figure. The use of the emoji adds a touch of humor, creating a lighthearted tone that keeps the audience engaged. - 00:05–00:10 00:05–00:10 She states that it's Thriving gym wear and acknowledges the potential criticism of gatekeeping, but insists that showing off the product is simply who she is. This continues the playful tone while addressing a potential audience concern, suggesting the brand is inclusive and body-positive. The perspective remains hers, emphasizing her personal connection with the product and the brand's values. - 00:11–00:14 00:11–00:14 The woman calls the viewer to "come in close, don't be shy" to look at the gym wear. The woman is using an inviting and humorous tone, making the viewer feel more comfortable and engaged. The perspective remains hers, emphasizing her personal connection with the product and the brand's values. - 00:15–00:28 00:15–00:28 The camera zooms in to highlight the fabric and design features of the leggings. This is followed by text overlays describing the product details. This provides the viewer with visual proof and specific information about the product's quality and design, appealing to their practical side. The perspective shifts to a more objective view of the product, creating a sense of professional endorsement. - 00:29–00:34 00:29–00:34 She dances and highlights that the gym wear is giving fashion, pilates princess, but also giving "I lift freaking heavy weights". This conveys that the product is versatile and suitable for various activities, from stylish outings to intense workouts. The perspective returns to hers, reinforcing her personal endorsement and the product's ability to fit her lifestyle. - 00:35–00:43 00:35–00:43 The woman, holding her phone, tells the viewer that there is a sale on the gym wear website and the viewer needs to go get one because she is going to buy them all. She finishes the video reminding the viewer to get to the website and buy something, period. This creates a sense of urgency and encourages immediate purchase. The perspective shifts to hers again, framing the message as a friendly recommendation from a satisfied user.

# Ad summary This ad shows a woman advertising a brand of matching athletic wear. She is wearing the product and has purchased it in multiple colors after seeing it in a post online. She then promotes that it is on sale. # Brand positioning The brand is positioned as an athletic wear provider that has garnered attention online and delivers tangible results. The consumer should care because the brand can deliver the trending BBL effect with their clothing and delivers clothes that are comfortable to wear. # Product The brand of athletic wear consists of matching tops and leggings. The leggings are high waisted, ribbed, and are equipped with "compression ribbing tech" to enhance the wearer's booty. The athletic wear is intended for anyone and is shown in light and dark colors to accommodate everyone. The demonstrated USP is the compression ribbing tech. The clothing is comfortable. The value in buying is to obtain the BBL effect and also to take advantage of a promotion that is going on with the brand currently. # Visual style The aesthetic is casual, as if the woman is filming from her home. The editing style involves quick cuts and the production quality feels UGC. The pacing is upbeat to match the music track. The cuts are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Go shop for yourself # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 00:00–00:07 A woman in athletic wear stands in front of her mirror and says this is a public service announcement. The intention is to grab attention using humor. The perspective is from the brand, using the woman as talent to build credibility through demonstration. The moment is light and playful. - 00:07–00:10 00:07–00:10 The woman twirls around to show off the athletic wear. The intention is to show off the back of the item and build interest. The perspective is from the brand, using the woman as talent to build credibility through demonstration. The moment is light and playful. - 00:10–00:15 00:10–00:15 The woman holds up a brown set of athletic wear and explains that she saw a post go viral with the first outfit, so she bought the advertised brand in another color. The intention is to leverage social proof as a tactic. The perspective is from the customer, building credibility through first-hand experience. The moment is casual. - 00:15–00:22 00:15–00:22 The woman further explains that the light colors give a "BBL effect" and she was skeptical about the darker colors. The intention is to address skepticism and call out the benefits of the items. The perspective is from the customer, building credibility through first-hand experience. The moment is casual. - 00:22–00:25 00:22–00:25 The woman tries on the darker color athletic wear. The intention is to demonstrate that the product delivers no matter the color. The perspective is from the customer, building credibility through first-hand experience. The moment is casual and the woman says "thriving never fails." - 00:25–00:29 00:25–00:29 The woman explains the "compression ribbing tech" and how it does wonders for your booty. The intention is to highlight the benefits of the product. The perspective is from the brand. The moment is promotional. - 00:30–00:34 00:30–00:34 The woman notes how comfy the set is, then tells the audience she will let them look for a little longer. The intention is to reinforce the comfort of the set and keep the attention of the audience. The perspective is from the customer. The moment is playful. - 00:35–00:40 00:35–00:40 The woman promotes that the athletic wear is on sale and it's a no brainer to shop the product. The intention is to leverage FOMO and incentivize the customer. The perspective is from the brand. The moment is promotional.

# Ad summary This ad features a woman showing off her Thrivein activewear. She is wearing a matching light blue activewear set. She goes into detail about how the compression ribbing tech accentuates the shape of the body. She also highlights how soft and stretchy the material is. # Brand positioning Thrivein is an activewear brand that focuses on using technology to create activewear that enhances the wearer's body. The brand emphasizes both fashion and functionality, with the goal of providing clothing that is both stylish and supportive. # Product The featured product is a set of Thrivein activewear. The set is a matching light blue activewear set with a sports bra and form-fitting pants. The pants feature compression ribbing tech on the sides and underneath the glutes. This design is intended to be both stretchy and compressive. The pants also include a seamless scrunched bum feature. This material is also soft. They also have a sale on right now. # Visual style The ad has a UGC feel, with casual lighting. The editing style includes quick cuts that sync to the music beat. The camera uses mostly static shots. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action get to the website # Point of view - [object Object] # Storyline - 00:00–00:04 The video begins with a woman showing off the fit of a light blue activewear set, referencing a previous claim that it would look good from behind. - 00:05–00:10 She introduces the brand Thrivein and mentions she will give an honest review of the product. - 00:11–00:14 She encourages the viewer to take a closer look at the activewear set. - 00:15–00:28 She details the technology used in the activewear, highlighting the compression ribbing that accentuates the glutes, as well as the material used. - 00:29–00:34 She describes how the activewear set looks. - 00:35–00:43 She mentions they are having a sale on the activewear, and jokingly threatens to buy all of the activewear if the viewer does not.

# Ad summary This ad features a creator comparing Thrivin leggings to a different brand. She highlights key features like the bum shaping pockets, compression, and ribbed material while also mentioning an active sale on the Thrivin website. # Brand positioning Thrivin is presented as a brand that offers leggings that enhance the shape of the butt. The brand seems to position itself as a more effective alternative to its competitors in the space. The brand uses a functional and aesthetic appeal, using language like 'Butt Science' to emphasize how the design works to sculpt and lift. # Product The product featured is a pair of light blue leggings and a matching sports bra from Thrivin. These leggings are designed to enhance the appearance of the butt, creating what the creator refers to as a "pancake bum". According to the creator, the leggings feature pockets for the bum cheeks that give a BBL effect. Other features include compression, ribbed material, and enhancements. # Visual style The aesthetic of the ad leans towards a UGC feel. It appears to have been shot on a phone in a home setting. The editing features quick cuts and jump cuts, creating a fast pace. The production quality is simple, fitting the raw and authentic style typical of user-generated content, which helps create a sense of relatability and trust. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Run to their website # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is surprised at how good the leggings look. - 00:03–00:14 00:03–00:14 The creator sets up a comparison between her favorite FLARES leggings and the Thrivin viral leggings, stating that the Thriving ones look a little crazy, but that she doubts they will compare because of how well her other leggings perform. - 00:14–00:23 00:14–00:23 The creator begins to discuss the product and the benefits. - 00:23–00:30 00:23–00:30 A side by side of the creator in white leggings and black top next to the creator wearing Thrivin. This is intended to showcase the difference that the leggings make. - 00:30–00:42 00:30–00:42 The creator explains the “pockets for your bum cheeks” feature and the literal butt science. - 00:42–00:47 00:42–00:47 The creator shares that there is a sale going on.

# Ad summary A woman tries on brown exercise leggings that are part of a set. She notes that the lighter colors of this line of clothing are ‘giving BBL effect’ and puts the brown color to the test. She determines that the darker colors also give a good effect. # Brand positioning The brand Thrivin is positioning itself as a provider of comfortable, high-quality workout clothing that accentuates the wearer's figure. By mentioning the ‘BBL effect’, the brand is directly acknowledging and catering to current beauty standards, particularly those popularized on social media. The brand is focused on delivering products that not only enhance the user's appearance but also provide comfort and functionality, suggesting a balance between aesthetic appeal and practical performance. Thrivin differentiates itself by combining the latest in fabric technology with an awareness of popular beauty trends, aiming to make its customers feel confident and supported in their active lifestyles. The brand promotes a lifestyle where looking good and feeling comfortable go hand in hand, resonating with consumers who value both fashion and function in their activewear. # Product The product featured is a pair of brown exercise leggings, sold as part of a matching set with a sports bra. The leggings are designed with a high, crossover waist to enhance the wearer's shape. They feature compression ribbing technology intended to provide both comfort and aesthetic enhancement, specifically targeting the ‘booty.’ The leggings also address the purchase barriers of comfort and fit, emphasizing that they are comfortable to wear in addition to being flattering. The brown color is presented in the ad as a darker alternative to the lighter colors of the line, which the presenter initially suspects might not provide the same shaping benefits. The product aims to give the user a ‘BBL effect’ with its compression and ribbing and is offered as part of a seasonal sale. The key selling points are the leggings' ability to provide a visually appealing shape, enhanced comfort, and technological features, making them worth trying or buying. # Visual style The ad has a polished UGC feel, with the woman appearing to be videoing herself with her phone camera in her apartment. There are quick cuts throughout the video. The pacing is consistent throughout the ad and the video does not appear to be timed to any music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action go shop for yourself # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman holds up a pair of brown leggings. She gestures at the butt of the leggings, noting that ‘there are little pockets for your cheeks.’ - 00:03–00:07 00:03–00:07 As an emoji covers the lower half of the woman’s body, the screen makes a discordant buzzing noise, conveying that the leggings do not flatter the presenter's figure. The emoji and expression of the presenter’s face signal her disapproval of the product. - 00:07–00:12 00:07–00:12 Referencing a previous post, the woman points to a screen showing her wearing the same outfit in a different color. She states ‘Okay, this post went super super viral, so you best believe I bought the flares in another color.’ She implies that she is buying the product because the prior post had high viewership. - 00:12–00:19 00:12–00:19 The woman continues to hold the exercise pants. Speaking of the lighter color of the exercise set she is wearing, she says ‘Now, the lighter colors are giving the BBL effect, I’m slightly suspicious about the darker colors, let’s put them to the test.’ She introduces the test that she will conduct in the rest of the video. - 00:19–00:23 00:19–00:23 The woman is now wearing the brown exercise set. She makes a gesture with her arms at her body, and says, ‘Okay, I stand fully corrected. Thriving, never fail.’ She relays that the darker colors do in fact give the desired effect. - 00:23–00:32 00:23–00:32 The woman faces away from the camera and rubs her hands over her butt. She says ‘the ribbing and the enhancement technology is doing wonders for your booty. Not to mention, they’re also actually really, really comfy. I’ll just let you look a little bit longer.’ She further emphasizes the product's features while giving the audience permission to look at her body, which further enhances the demonstration. - 00:32–00:37 00:32–00:37 The woman gestures to the side as a screen appears with a seasonal sale offer. She says ‘They have a sale on right now, too. Honestly, it’s a no-brainer, so go shop for yourself.’ She urges the audience to shop.

# Ad summary A UGC-style ad in which a woman promotes a Thrivin activewear set featuring ribbed compression technology, emphasizing its shapewear-like qualities, comfortable waistband, and ongoing sale. # Brand positioning Thrivin is presented as a contemporary activewear brand focused on creating flattering, functional workout apparel. The brand's positioning centers on the combination of performance technology (such as compression ribbing) with aesthetic design, creating pieces that both enhance the wearer's shape and support their workout. The brand targets women who want both style and function in their activewear, positioning itself as a modern alternative to basic or unflattering athletic apparel. The brand emphasizes its garments' ability to provide a flattering, "bubble butt" effect while keeping everything "snatched" and in place, suggesting a focus on body confidence and enhancing natural curves. # Product Thrivin activewear set, demonstrated in a matching sports bra and leggings, is designed for women seeking both performance and aesthetic enhancement in their workout gear. The product's key feature is its 'compression ribbing technology,' engineered to provide light compression around the glutes for a 'bubble butt' effect. This feature is presented as a unique selling point (USP), combining body shaping with functional support. The fabric is described as 'snatching,' implying it keeps everything in place, similar to shapewear, while remaining comfortable enough for workouts. The leggings' waistband is highlighted for its ability to stay in place, eliminating the need for constant adjustments during workouts. The product aims to solve the common problem of unflattering or uncomfortable leggings, offering a stylish and functional solution for women who want to look and feel good during their workouts. # Visual style The ad has a polished UGC aesthetic, with static shots and smooth transitions. The production quality is higher than typical UGC, but maintains a casual, conversational tone, which aligns with the intended audience. The pacing is consistent, with an average amount of cuts per minute. The cuts, text, and product actions sync with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go on Thrivin's website # Point of view - [object Object] # Storyline - 00:00–00:04 The woman begins by stating how hard it is to find good leggings but she has found the perfect ones, setting up the product as a solution to a common frustration. - 00:04–00:07 A shot of the woman posing in the leggings, followed by her emphasizing the fabric is the 'secret', which leads into the product's key feature. - 00:07–00:17 The woman highlights the 'compression ribbing technology' and how it provides light compression all around the glutes, which will give the wearer a 'bubble butt'. - 00:18–00:24 She adds that the fabric is 'snatching' which keeps everything in place, so it is 'like shapewear, basically'. - 00:25–00:34 The woman mentions the waistband stays in place and will not need to be pulled up during a workout. - 00:34–00:38 She states that if you try them you will never look back. - 00:38–00:50 The woman states to go on the Thrivin website because they are having a sale and everything is going super fast and that if she were you, she would run there.

# Ad summary This ad features a creator reviewing Thrivin leggings, focusing on their fit and the fabric technology used to create a flattering shape. The ad is shot in selfie style with the creator talking directly to the camera while showing the product from different angles, in a relatable way. She highlights a sale and encourages viewers to check out the brand's website. # Brand positioning Thrivin is presented as a brand that focuses on enhancing natural curves and providing supportive, flattering activewear. It positions itself as offering technologically advanced fabrics designed to sculpt and hold the body, specifically emphasizing the 'bubble butt' effect created by their compression ribbed leggings. The brand promotes a lifestyle of confidence and body positivity, aiming to empower women by providing them with activewear that enhances their shape and supports them during workouts. # Product The Thrivin leggings featured in the ad are designed to provide the 'biggest, roundest glutes you could ever imagine'. These leggings are made with a unique fabric that features 'compression ribbing technology', offering light compression around the glutes. This design is intended to give the wearer a 'bubble butt' effect. The fabric is 'snatching,' which is meant to keep everything in place like shapewear. Additionally, the leggings feature a waistband that stays in place during workouts, eliminating the need for constant adjustments. The advertised color is a dark red/maroon. # Visual style The ad has a polished UGC feel with clean, bright lighting and static shots. The editing style primarily uses quick cuts to emphasize different features of the leggings and maintain a fast pace. The overall aesthetic aims for a relatable, yet professional look, aligning with the current trend of influencers creating content that blends authenticity with high production values. The pacing is fast and consistent, with approximately 20 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action It's time for you to go on Thrivin's website. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator starts by showcasing the back of the leggings to the camera. - 00:00–00:06 She claims they give you the 'biggest, roundest glutes you could ever imagine,' setting up the leggings' primary benefit from the brand's POV. This is a boastful, confident tone, promising a dramatic physical transformation. - 00:06–00:10 She transitions to a selfie-style shot and acknowledges the difficulty of finding good leggings. - 00:06–00:10 She positions the leggings as the 'perfect ones,' implying a solution to the common frustration expressed in the previous moment from the customer's POV. The tone is casual and relatable, like a friend sharing a discovery. - 00:12–00:13 The creator reveals that the fabric is the 'secret' to the leggings' flattering fit, introducing the product's key feature. - 00:14–00:18 She highlights the ribbed texture on the fabric and explains the leggings' compression ribbing technology, adding a functional angle. - 00:18–00:24 The creator describes the compression of the leggings, stating it will give you a bubble butt. She highlights the flattering effect. - 00:24–00:29 She touches the fabric and states that it keeps everything in place, referring to the leggings' hold and support. - 00:29–00:31 She describes the leggings as 'like shapewear,' solidifying the supportive aspect and benefits. - 00:32–00:41 She discusses the stay-in-place waistband, emphasizing the leggings' functionality. She presents the product solving a problem about leggings rolling down. - 00:42–00:44 She states, 'If you try them, you will never look back.', which communicates a confident claim. - 00:45–00:57 She encourages viewers to upgrade their leggings and visit Thrivin's website to take advantage of the ongoing sale.

# Ad summary A woman promotes leggings and a matching sports bra from Thrivin. She tries on and reviews them and shows different angles and features to get the ideal glute look. She recommends the brand and encourages viewers to check out their website. # Brand positioning Thrivin is a fitness apparel brand, specializing in activewear designed to enhance your glutes. The brand aims to occupy a space in the consumer's mind as a go-to for leggings that sculpt and lift the butt with zero effort. It promotes a lifestyle where looking good requires minimal effort and provides a shapewear effect through gym wear. The brand pushes against the norm of gymwear being purely functional by offering a more stylish, figure-enhancing option. # Product Thrivin offers activewear designed to enhance your glutes. The featured product is a set of leggings and a matching sports bra. The leggings are designed to sculpt and lift your butt with zero effort. The compression ribbing technology provides a shapewear effect. The compression ribbing texture under the glutes is designed to make your booty look so much rounder and bigger. These leggings provide the comfort of gym wear with the shaping effects of shapewear, making you look incredible with minimal effort. # Visual style The ad has a UGC feel with simple editing and natural lighting. It is a hybrid of product demonstration and testimonial, aiming for an authentic and relatable vibe. The editing features quick cuts to emphasize different angles and features of the product, maintaining a consistent pace throughout the ad. The cuts and actions are timed with the voiceover, emphasizing the points being made. The use of emojis in certain frames also gives the ad a UGC feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go and check out the website. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator unboxes a Thrivin activewear set. This introduces the brand and product to the viewer. - 00:05–00:11 00:05–00:11 The creator begins reviewing the product while wearing it, highlighting its unique qualities. This provides a firsthand experience and builds trust. - 00:11–00:19 00:11–00:19 The creator emphasizes that the leggings make your glutes look sculpted and lifted with zero effort, and also demonstrates how the leggings look from different angles. This focuses on a key benefit and attempts to persuade the viewer to purchase the product. - 00:20–00:24 00:20–00:24 The creator emphasizes the product's key technology - compression ribbing technology - and how it makes you look better with zero effort. This focuses on a key benefit and attempts to persuade the viewer to purchase the product. - 00:24–00:31 00:24–00:31 The creator points to the ribbing texture and claims it will make your booty look so much rounder and bigger. This reinforces the value proposition and aims to capture the viewer's attention. - 00:31–00:40 00:31–00:40 The creator states that the leggings are shapewear meets gym wear and you'll be so comfortable you are going to want them in every color and look incredible. This reinforces the value proposition and builds trust. - 00:40–00:46 00:40–00:46 The creator recommends the brand and encourages viewers to check out their website. This serves as a CTA, directing viewers to take action. - 00:46–00:50 00:46–00:50 The creator notes that the brand has a variety of colors and options. This reinforces the product options and aims to close the deal.

# Ad summary A creator compares two pairs of flared leggings, including a pair from the brand Thrivin, highlighting the pocketed design and compression ribbing that enhances the butt. # Brand positioning Thrivin is presented as a brand of athletic and athleisure wear that positions itself as a better version of established competitors. It is implied that the brand uses science-backed design to enhance curves and flatter the wearer's figure. The brand is functional because of its ribbing and pockets, but also emotional, because it will make the wearer feel "bootylicious." # Product The product being advertised is a pair of baby blue flared leggings, called Thrivin. The leggings have a ribbed design that the brand says is the result of "compression ribbing tech" that will give the wearer the "BBL effect." The leggings have pockets for the butt cheeks, which the creator says enhance the figure. These leggings are explicitly designed to enhance the butt and make the wearer feel "bootylicious." Thrivin is designed to be superior to other big brands on the market. # Visual style The ad has a polished, hybrid feel. There are quick cuts and audio-visual sync, and there are many static shots. The cuts appear to be timed to the music beats. The camera work is generally well done and not too shaky. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Run to their website because I saw they have a sale on! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator is standing in the pants, showing off the back of the leggings. - 00:02–00:14 00:02–00:14 The creator holds up the Thrivin leggings along with her old favorites. She says she doubts that the Thrivin leggings are even going to compare to her old favorites. - 00:14–00:23 00:14–00:23 The creator is wearing the Thrivin leggings and says the leggings are a "game changer." - 00:23–00:30 00:23–00:30 The creator is comparing an image of herself in her old pants versus in the Thrivin leggings. She points out the Thrivin leggings make her look much better, "multiplied by 1000." - 00:30–00:43 00:30–00:43 The creator says the leggings have "pockets" for your butt cheeks that give you the BBL effect. She says the compression ribbing tech of all the ribbing and the enhancements is literal booty science. - 00:43–00:47 00:43–00:47 The creator directs viewers to the website, mentioning that they have a sale on and that stocks will not last for long.

# Ad summary A creator reviews a set of athleisure wear from THRVIN, highlighting how the compression and ribbed material accentuate the wearer's figure while also providing a comfortable feel. The creator also highlights a sale that the brand is having. # Brand positioning THRVIN is presented as a brand focused on designing athleisure wear that makes women feel confident and comfortable. The brand aims to occupy a space in the consumer's mind as a provider of flattering gym wear that is both functional and stylish. THRVIN aligns with a body-positive lifestyle, as the ad features a BBL effect. The brand pushes against norms that dictate gym wear must be purely functional, instead offering clothing that enhances the wearer's physique. The brand positioning balances functional aspects like comfort with emotional elements such as confidence and physique enhancement. # Product The featured product is a matching athleisure set, consisting of a sports bra and leggings, designed for women. The ad shows the set in both a light blue and a brown color. The leggings are described as having compression ribbing technology that enhances the wearer's "booty". The material is ribbed. The leggings are high-waisted with a crossover detail at the waist. The sports bra has criss-cross straps in the back and a V-neck in the front. The product is designed to be comfortable and flattering, addressing the pain point of uncomfortable or unflattering gym wear. The ad highlights that the set is worth trying because of its ability to enhance the wearer's figure while providing comfort and style. # Visual style The ad has a UGC feel. It is shot in a bright room with natural light. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The creator interacts with the camera, creating a selfie-style effect. The product actions are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go shop for yourself. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the segment as another episode of her finding gym wear for the "gym girl baddies". She states that she does this, so the viewer does not have to. - 00:06–00:11 The creator shares that a post of hers featuring a set went viral. She says that she bought the set of bottoms in another color. - 00:11–00:17 The creator mentions that the lighter colors of the set give a "BBL effect", and she is initially skeptical about the darker colors. - 00:18–00:22 The creator models the darker set and states that she "stands fully corrected". She says that the leggings are "thriving" and "never fail". - 00:22–00:26 The creator points out that the "compression ribbing tech" is doing "wonders" for the wearer's "booty". - 00:26–00:31 The creator mentions that the product is comfortable. She dances to demonstrate it. The creator says that she will allow the viewer to look a little longer. - 00:31–00:36 The creator reveals that there is currently a sale going on, calling it a "no-brainer". She encourages the viewer to shop for themself.

# Ad summary This ad features a woman reviewing a matching sports bra and leggings set from Thrivin in the new color, cranberry, that is part of the viral leggings line. She emphasizes how great the leggings make the wearer's butt look with compression technology and a ribbed design to sculpt and lift. # Brand positioning Thrivin is presented as a purveyor of on-trend activewear that enhances the wearer's natural figure while flattering their shape. The brand is known for its viral leggings that are designed to make the glutes look sculpted and lifted with zero effort. The brand values providing gym wear that is both comfortable and makes women look incredible so that they want to wear it in every color. The brand is meant to occupy a space in the consumer's mind as a place for comfortable athletic wear that helps people look good and feel good. # Product The Thrivin athletic wear set comes with a sports bra and leggings that are both the same color and made from ribbed compression material that provides a comfortable and flattering fit. The featured color is cranberry, which is a new color in the viral leggings line, but the set is also available in other colors. The leggings are designed to compress and lift the glutes to make them look rounder and bigger. This is accomplished through compression ribbon technology and a ribbed texture under the glutes. It provides the same shaping and lifting effects as shapewear without sacrificing comfort, creating a hybrid of shapewear and gym wear. # Visual style The ad has a casual and natural visual style with simple indoor lighting and a static camera. The production quality has a UGC feel that appears as though it was shot on a smartphone. There are quick cuts between clips to maintain an upbeat pacing and the camera framing remains consistent, always focused on the speaker. The audio does not appear to sync with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action go and check out the website # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The presenter holds up a pair of Thrivin leggings and excitedly states that the brand's leggings just launched in a new color called cranberry. The intention is to immediately get viewers excited about the product and the new offering from the brand. The presenter's perspective is communicated through an enthusiastic tone and engaging demeanor that is meant to draw the viewer in to learn more. - 00:04–00:11 00:04–00:11 The presenter expresses that she has been dying to find a gym set in the particular color of the leggings and wants viewers to look at the back. The intention is to highlight how the matching set can fulfill a need that many consumers may have while drawing attention to the leggings' design and how it affects the wearer's appearance. The presenter's perspective is communicated through an excited and conversational tone that resonates with the viewer. - 00:11–00:18 00:11–00:18 The presenter tells the audience that these leggings are magic because they make their glutes look sculpted and lifted. The intention is to highlight the leggings' key USP in an exaggerated way while continuing to encourage the consumer to purchase. The presenter's perspective is communicated through a confident and reassuring tone that lets the consumer know that they can expect great results from the product. - 00:18–00:33 00:18–00:33 The presenter describes how all the wearer has to do is put on the leggings and let the compression ribbon technology do its magic because the ribbing texture is going to make your booty look so much rounder and bigger and you're going to be in shock. The intention is to highlight the ease of use and value proposition of the leggings by emphasizing the fact that it will provide the figure-enhancing qualities of shapewear with the comfort of athletic wear. The presenter's perspective is communicated through a straightforward and helpful tone that clearly and simply explains the product's key benefits. - 00:33–00:48 00:33–00:48 The presenter says you're going to be so comfortable in these leggings that you're going to want them in every color and that you're going to look incredible. Therefore, if you haven't hopped on the Thrivin train yet, this is your sign to go and check out the website because they have so many different colors and options you will find something you love. The intention is to create a sense of FOMO so that the viewer will want to see what the brand has to offer on its website and convert into a purchase. The presenter's perspective is communicated through a persuasive and aspirational tone that appeals to the viewer's desire to have nice things and look good.

# Ad summary This ad features a creator reviewing workout leggings from THRIVIN. The creator shows how these leggings give a BBL effect and compares them to other workout brands. # Brand positioning The brand, THRIVIN, focuses on quality, comfort, and empowering activewear, specifically designed to enhance the wearer's natural curves. The ad shows that THRIVIN’s leggings create a BBL effect, using advanced technology and design to achieve optimal enhancement. In contrast to traditional activewear brands, THRIVIN stands out with its innovative compression ribbing tech. The creator highlights that the design and technology of all the ribbing and enhancements is literal booty science. # Product The THRIVIN leggings are designed with compression ribbing tech to provide an instant BBL effect. The leggings have these like pockets for your bum cheeks that quite literally give you the BBL effect. The leggings come in a baby blue color and are worn with a matching sports bra. The ad highlights that the leggings work wonders for the booty, exceeding the enhancement provided by other big brands. # Visual style The ad has a polished, UGC feel. The video has quick cuts and smooth transitions to keep the audience engaged. The lighting is natural. The camera framing is mostly stationary and on a tripod. # Benefits - [object Object] # Features - [object Object] # Call to action Run to their website # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The creator is holding a pair of light blue workout leggings. She states she will see if the brand new viral THRIVIN flares can actually beat my all-time favorites from another huge brand. Then she says let's try them out. This introduces a comparison concept to pique the audience's interest. - 00:09–00:20 00:09–00:20 The creator is comparing two different pairs of leggings: her all-time favorite flares to the brand new viral THRIVIN ones. She states these ones already work wonders for the booty so I doubt these ones are even gonna compare. This is conveyed from the creator's perspective, and she is setting the scene for the audience. - 00:20–00:26 00:20–00:26 The creator is wearing the light blue THRIVIN workout set. She turns around, showing her backside. She states can we have a moment of silence for the pancake bum. This part is meant to be humorous. - 00:27–00:29 00:27–00:29 The creator states these are an absolute game changer, conveying excitement and satisfaction with the product. She expresses how they’re better than her previous favorites. - 00:29–00:36 00:29–00:36 The video shows a split screen of the creator wearing the leggings from the other big brand and then wearing the THRIVIN leggings. The creator says compared to the other big brand that already made me feel bootylicious, these are doing that multiplied by 1000. This highlights the product's enhanced effect and is from the creator's POV. - 00:36–00:49 00:36–00:49 The creator is highlighting features of the workout set and says they have these like pockets for your bum cheeks that quite literally give you the BBL effect. She then states how the design and technology of all the ribbing and enhancements is literal booty science, and I am so here for it. This emphasizes the product's value proposition. - 00:49–00:53 00:49–00:53 The creator shares that you should run to their website because I saw they have a sale on and I really don't think stocks are gonna last for that long. This adds a sense of urgency for the audience.

# Ad summary A creator on TikTok shares her take on the Elevate V-Waist Flared Leggings from Thryvin. She shows the back, calling attention to the scrunched seam and compression ribbing. # Brand positioning Thryvin gymwear is presented as a brand that cares about making women feel comfortable and confident in their gym attire. They use technology to create quality products with a specific focus on fit and functionality, like compressive material that is still stretchy. The brand positions itself as a stylish alternative to traditional gym wear that will give you a sculpted look. # Product Thryvin is promoting their Elevate V-Waist Flared Leggings. The leggings are a light blue color, with a V-shaped waistband, ribbed detailing on the side and underneath the glutes, and a seamless scrunch in the back to separate the cheeks. According to the creator, Thryvin talks a lot about technology, which she is now seeing for herself. The compression ribbing tech is stretchy yet compressive, lifting her bum cheeks. There is a sale on right now and the creator warns that if you don't go get one she is going to buy them all. # Visual style The ad has a UGC aesthetic. The creator films herself in her bedroom in front of a mirror. The edits are simple, but clean. The cuts are quick, and there are overlays that give more detail about the product. The pacing is upbeat and timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Consider this your warning. And get to the website. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator stands in front of a mirror wearing a light blue Thryvin workout set and says she was going to gatekeep the brand, but she is a girl's girl. - 00:03–00:08 She says this is Thryvin gymwear. She asks if she was going to gatekeep, and answers yes, but then no, because that's just who she is. - 00:08–00:12 The creator says, "Come in close, don't be shy," while gesturing with finger guns. - 00:13–00:17 The creator shows the side of the leggings and says Thryvin talk a lot about technology, and she is now seeing for herself what they mean. - 00:17–00:19 A line of text appears that points to the compression ribbing tech down the side and underneath the glute. - 00:20–00:22 She says the leggings are stretchy, yet compressive. - 00:23–00:27 The creator shows the back of the leggings, focusing on the seamless scrunch, which she says separates the cheeks. - 00:27–00:33 She says it's giving fashion, pilates princess, but it's also giving, "I lift freaking heavy weights." - 00:34–00:38 The creator tells the audience that they have a sale on right now, and if you don't go get one, she is going to buy them all. - 00:38–00:41 She says to consider this your warning, and to get to the website. She says, "Period."

# Ad summary A woman reviews a pair of Thrivin leggings, commenting on their fit and comfort. # Brand positioning Thrivin is presented as a gym wear brand focused on creating viral leggings with innovative designs. The brand is positioned as trendy and popular, with the ad referencing its 'viral' status to suggest it's in high demand. The leggings are designed to accentuate the wearer's figure and provide a comfortable, supportive fit. Thrivin appears to align with a lifestyle that prioritizes fitness, body positivity, and confidence. The brand differentiates itself through a focus on figure-enhancing features like 'glute pockets' and 'compression ribbing,' pushing against category norms that might prioritize basic functionality over aesthetics. The brand is positioned as both functional (offering compression and support) and emotional (enhancing confidence and body image). # Product The advertised product is a pair of brown high-waisted leggings from Thrivin, designed with several key features to enhance the wearer's figure and comfort. The leggings incorporate a 'compression ribbing tech' along the sides, which provides a slimming effect, 'snatching you in' and creating a more defined silhouette. They also feature 'glute pockets' on the back, designed to lift and accentuate the glutes, and a 'seamless scrunch' detail to provide a subtle lift without appearing too exaggerated. The high waistband is designed to 'snatch you in,' providing a tiny waist illusion. These leggings are intended for individuals who want to enhance their figure and feel confident while working out or engaging in other activities. The ad addresses the purchase barrier of skepticism by having the reviewer express her initial shock at the design, followed by her excitement upon wearing them, encouraging the viewer to experience the transformation themselves. # Visual style The ad has a polished UGC feel, shot in natural light in what appears to be the presenter’s home. The editing style includes quick cuts to emphasize key features and transitions smoothly between shots of the presenter and close-ups of the leggings. The production quality is high enough to resemble a professional commercial but maintains the authenticity of user-generated content. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. The audio-visual sync is well-managed, with product actions and text overlays timed to the presenter’s speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go get your hands on them because they are selling out. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the presenter holding up the leggings and expressing surprise at their design. - 00:00–00:02 This is from the perspective of a first-time customer reacting honestly to the product’s unusual look, creating curiosity and intrigue. - 00:02–00:07 Next, the presenter introduces Thrivin as a viral gym wear brand, setting up the question of whether it lives up to the hype. - 00:02–00:07 This is from the perspective of a reviewer setting up the premise of the review, inviting viewers to see if the leggings are worth the hype. - 00:07–00:11 The presenter reveals that she ordered a pair of the leggings, creating anticipation as she prepares to share her experience. - 00:07–00:11 This adds a layer of relatability by showing the reviewer is a customer, building trust. - 00:11–00:21 The presenter takes the leggings out of the package and admits she was shocked by their appearance, but then shows herself wearing them and states she was also shocked by the transformative effect. - 00:11–00:21 This moment provides a before-and-after reveal, showcasing the visual impact and addressing skepticism with humor. - 00:21–00:44 Building on the previous reveal, the presenter emphasizes how well the leggings are constructed, highlighting the compression ribbing, glute pockets, and seamless scrunch. - 00:21–00:44 This adds an authoritative tone, breaking down the features and benefits from an expert POV. - 00:44–00:53 The presenter praises the waistband, explaining how it provides a tiny waist illusion, continuing the theme of figure enhancement. - 00:44–00:53 This reinforces the value proposition by focusing on a popular aesthetic goal. - 00:53–00:56 Finally, the presenter encourages viewers to get their hands on the leggings before they sell out, creating a sense of urgency and scarcity. - 00:53–00:56 The ad concludes with a direct call to action, driving immediate conversions.

# Ad summary string # Brand positioning Tri-Vi is presented as a brand that offers gym wear designed to sculpt and flatter the body while staying in place during workouts. The brand positions itself as a provider of comfortable and confidence-boosting activewear suitable for various activities, including workouts and everyday errands. It emphasizes functional features like compression and scrunching to enhance the wearer's shape, aligning with a lifestyle focused on fitness and everyday confidence. Tri-Vi aims to stand out by offering activewear that not only performs well but also looks good and feels comfortable for daily wear. # Product The featured product is a matching activewear set from Tri-Vi, consisting of a halter-style crop top and flare leggings, both in a dark blue color. The leggings feature compression ribbing tech strategically placed around the sides, glutes, and hips to provide a sculpted and snatched look. The leggings also have a minimal scrunch detail to enhance the wearer's shape naturally. The waistband is designed to hold everything in place, eliminating the need for adjustments during workouts. The set is described as comfortable and suitable for various activities, including squats, stretches, running errands, and everyday wear. The brand emphasizes that the activewear stays in place and provides a flattering fit. # Visual style The ad has a UGC aesthetic, with a clean and well-lit setting that supports a polished feel. The editing style includes quick cuts to highlight product features and maintain viewer engagement. The pacing is consistent, with cuts timed to key moments in the voiceover. The visuals sync well with the audio, creating a cohesive and appealing presentation. The overall production quality is high, making it feel like a professional commercial despite its UGC format. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Run to the driving website before this. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by revealing the activewear set is the reason she got rid of her other gym wear, peaking interest. - 00:03–00:06 She mentions the set is from Tri-Vi and highlights the compression ribbon that she immediately noticed, establishing the brand and key features. - 00:06–00:11 She points out the ribbed panels around the sides, glutes, and hips, emphasizing the shaping and support provided by the design, building excitement about the fit. - 00:11–00:17 She states the leggings offer a 'snatched, sculpted look' and explains the minimal scrunch enhances the shape naturally, increasing the products appeal. - 00:18–00:22 She notes that the waistband holds everything in place, eliminating adjustments during workouts, reinforcing the product's functionality. - 00:22–00:29 She states she feels confident in the activewear while squatting, stretching, or running errands, showcasing versatility and personal endorsement. - 00:29–00:30 She describes it as a nice everyday outfit, promoting casual wearability. - 00:30–00:34 She summarizes, stating that if you want gym wear that sculpts, flattens, and stays in place, this is it, providing a final recommendation. - 00:34–00:38 She says to trust her, that you will feel confident, and to run to the Tri-Vi website before the set sells out, generating urgency and offering a call to action.

# Ad summary A woman in workout clothes demonstrates a fitness routine in the gym. # Brand positioning The brand is presented as a provider of fashionable workout clothes designed to enhance the wearer's confidence and workout experience. The ad positions the brand in alignment with the idea that looking good can improve performance. It promotes a lifestyle where fashion meets fitness, and the brand follows the category norm that activewear should be both functional and stylish. The positioning is emotional, focusing on the confidence and motivation that comes from wearing cute workout outfits. # Product The ad features a matching workout set consisting of a tank top and high-waisted shorts. The set is shown in a neutral color with a ribbed texture. The top is a simple tank with a slightly compressive fit, while the shorts are short and form-fitting, designed to accentuate the wearer's figure. The product is for women who want to feel confident and stylish while working out. The key benefit of wearing the product is the boost in workout motivation and performance that comes from feeling good in what you're wearing. The ad addresses the desire to look good while staying active, suggesting that this product makes the experience more enjoyable and effective. The ad implies that the brand's products are not just functional but also fashionable, making the workout experience more motivating. # Visual style The ad has a clean, polished aesthetic, likely shot with professional equipment. The editing style is minimal, with static shots and smooth transitions. The production quality is high, creating a commercial feel. The lighting is natural, enhancing the clarity of the shots. The pacing is slow and deliberate, highlighting the woman's movements and the details of the workout set. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman is seen standing near a weightlifting rack, preparing to lift a barbell. The message is that workout clothes can make you more confident, which is implied by the text overlay "Rumour has it you lift better when your outfit is cute". The perspective is from an external observer, showing the woman and the workout equipment. The tone is lighthearted. - 00:04–00:07 The woman begins to lift the barbell as part of her workout routine. The message is that the clothing enhances the workout. The perspective is from an external observer, focusing on the woman's movements and how the outfit fits. The tone is focused and determined.

# Ad summary A creator shows off a workout set by Thrivin and showcases how confident and snatched the set makes her feel while working out or running everyday errands. # Brand positioning Thrivin presents itself as a brand that focuses on designing workout apparel that hugs and sculpts the body for a contoured look and provides all-day comfort. The brand wants to occupy a space in the consumer's mind that aligns with confidence and feeling good in the clothes. They push against the norm of apparel that causes distractions by riding up or losing its shape and provide clothes that can be worn whether you're working out, stretching, or running errands. The brand positioning is functional, performance-focused, and all about empowering women to feel their best. # Product The ad features a matching workout set with a top and leggings that are made to hug and contour the body. The leggings feature compression ribbing tech around the sides, glutes, and up through the hips to give a snatched, sculpted look like a built-in contour for your legs. It also features a minimal scrunch that enhances your shape so naturally. The waistband is what holds everything in place so that you don't have to adjust it when you're doing your workouts. The set provides a lot of confidence while doing any activity and it's so nice you can wear it as an everyday outfit. # Visual style The ad has a clean, UGC feel with natural lighting and a static camera style. There are quick cuts to highlight different features of the product. The production quality feels polished, as this is likely a hybrid ad produced by a creator for the brand. The ad keeps a consistent pacing throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Run to the Thrivin website before they sell out. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator holds up a pair of leggings, showing them to the camera to introduce the product. - 00:00–00:04 The creator is upfront, speaking directly to the audience to explain that the leggings are made to give you the biggest bum you've ever seen and she is going to put it to the test. The tone is playful as she shows off the product and its most hyped benefit. - 00:04–00:12 The creator is now wearing the workout set and is standing in front of the mirror showcasing the fit and look of the workout set. - 00:04–00:12 The creator switches to a first-person perspective as she talks about the features of the workout set. She wants to show the compression ribbing tech around the sides, glutes, and up through the hips to give a snatched, sculpted look. - 00:13–00:19 The creator highlights the product benefit, saying it feels like a built-in contour for your legs. She switches to a shot from behind to show the scrunch design to enhance your shape naturally. - 00:20–00:25 The creator shows the look from the front as she explains how the waistband is what holds everything in place, and she never even has to adjust it while doing her workouts. - 00:25–00:32 The creator is showcasing the product benefits, saying she feels so confident in this set whether she is squatting, stretching, running, or running everyday errands. - 00:25–00:32 She describes that this is just a nice everyday outfit anyway. The tone is casual and relaxed, but she is still selling the product. - 00:32–00:36 The creator speaks directly to the audience, encouraging them that if they want gym wear that sculpts, flattens, and actually stays in place, then this is it. - 00:36–00:40 She encourages the viewer to trust her that they will feel so confident. She ends with a CTA, telling them to run to the Thrivin website before they sell out.

# Ad summary This ad promotes Thrivin, a brand that sells gym wear. The ad features a woman modeling multiple different outfits from the brand. # Brand positioning Thrivin is presented as a stylish and body-positive activewear brand, offering a variety of colors and styles to suit different preferences. The brand occupies a space in the market that prioritizes both fashion and function, catering to individuals who want to look good while working out. The brand promotes the idea of feeling confident and comfortable in activewear, emphasizing the importance of having stylish gym outfits. Thrivin is positioned to appeal to a consumer base that values both aesthetics and performance in their workout attire, providing options that are both on-trend and functional. # Product Thrivin offers a range of activewear designed for the gym. The product line includes matching sets, leggings, sports bras, shorts, and tops. The activewear is showcased in a variety of colors, including pink, burgundy, taupe, purple, green, and yellow, offering customers a wide range of options to suit their personal style. Each piece is designed to provide comfort and support during workouts, with features like stretchy and breathable fabrics. The designs are modern and stylish, catering to individuals who want to look fashionable while exercising. The variety of styles and colors allows customers to mix and match pieces to create their own unique gym wardrobe. The ad highlights the versatility and fashion-forward design of Thrivin activewear. # Visual style The ad has a bright and clean aesthetic, with natural lighting and a focus on showcasing the activewear. The editing is smooth, with quick transitions between outfits. The production quality is polished, giving the ad a professional feel. The pacing is moderate, allowing viewers to see the details of each outfit. The cuts are timed to the music beats, creating a visually appealing rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman standing in a room, showcasing an activewear outfit. - 00:01–00:07 The scene transitions to the woman showcasing different activewear outfits in various colors and styles. - 00:07–00:08 The camera shows multiple angles of the woman wearing the activewear, highlighting the fit and design.

# Ad summary A woman advertises a set of leggings and top that she claims enhances any body shape and offers compressive features. She explains that Thriving currently has a huge sale on. # Brand positioning Thriving aims to occupy the space in the consumer's mind as a brand that offers comfortable, sculpting activewear that is functional, comfortable and makes everyone look great. The brand promotes a lifestyle of confidence and body positivity. The brand ignores category norms and promotes activewear that enhances the wearer's body shape, no matter its type. # Product The product being advertised is a set of leggings and top in a matching green color. It is made of stretchy and soft compressive ribbed material and hugs and sculpts the wearer's body. The leggings are designed to enhance the wearer's bum shape and lift and hold everything in place. The top is a zip-up design with long sleeves. The set is designed for all body types. # Visual style The ad's overall aesthetic has a UGC feel. The transitions are quick and jump cuts are used. The production quality is raw and it has a UGC feel, supporting the intended tone. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Head to their website and pick up a set like this. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The woman stands and faces away from the camera, highlighting her bum. - 00:06–00:11 00:06–00:11 The woman turns to the side and places her hands on her waist, highlighting her figure in the gym set. - 00:11–00:15 00:11–00:15 The woman turns to the side and puts her hair in a ponytail. She points to the garment and highlights the compression ribbing tech. - 00:15–00:19 00:15–00:19 The woman stands facing forwards and highlights the stretchy and soft material of the gym set. - 00:19–00:25 00:19–00:25 The woman places her hands on her hips and then starts turning around, showing the outfit from all angles. She is advertising the brand Thriving and states that the reason so many people have switched to this brand is that everyone looks great in it. - 00:25–00:33 00:25–00:33 The woman continues to turn around and shows the fit from all angles. She states that every body type and bum shape is enhanced by the garment. - 00:33–00:38 00:33–00:38 The woman states that Thriving currently has a sale on. She holds up a phone screen showing the brand's website.