How The Trevor Project Advertises on Meta

# Ad summary An image ad promoting a 55-mile Pride Ride Challenge to support LGBTQ+ youth, inviting participation during Pride Month. # Brand positioning This ad does not explicitly promote a particular brand or product. Instead, it promotes a cause-related community event (55-Mile Pride Ride Challenge), demonstrating brand values of inclusivity, support, and social responsibility, particularly towards LGBTQ+ young people. # Product This ad promotes a 55-Mile Pride Ride Challenge during Pride Month to support LGBTQ+ young people. Participants are encouraged to join in this event to create a more supportive world. The challenge serves as an opportunity for community involvement and fundraising, with the ultimate goal of fostering a more inclusive environment for young members of the LGBTQ+ community. # Visual style The ad features a clean and simple visual style with a focus on text against a solid background. The use of a bright, coral color background and white text creates contrast and ensures readability. The addition of the rainbow flag emoji adds a touch of visual interest and reinforces the theme of LGBTQ+ support. # Hooks Headline: I'm taking on the 55-Mile Pride Ride Challenge this June to create a more supportive world for LGBTQ+ young people. # Benefits - [object Object] # Features - [object Object] # Call to action Join me during Pride Month! # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by stating 'I'm taking on the 55-Mile Pride Ride Challenge this June,' setting the stage for the event. This information is presented from the perspective of an individual participant, initiating their personal involvement in the event. - It explains that the purpose of the challenge is 'to create a more supportive world for LGBTQ+ young people,' clarifying the positive impact the event aims to achieve. This part of the story is told from a cause-driven perspective. - Finally, the ad invites viewers to 'Join me during Pride Month!' encouraging others to participate and support the cause. This call to action comes from the perspective of the initial participant, extending an invitation for community involvement.

# Ad summary Image ad for The Trevor Project promoting the Early Access Pride Match campaign. Donations will be matched up to $150,000, with a $25 gift becoming $100. # Brand positioning The Trevor Project is presented as a leading non-profit organization focused on supporting LGBTQ+ young people. The brand positions itself as "always HERE always FORWARD," emphasizing its consistent presence and commitment to progress. By associating with Pride 2026, the brand showcases long-term dedication. This positioning targets consumers who value inclusivity, social responsibility, and proactive support for vulnerable communities. The brand stands out by offering tangible ways to contribute, such as donation matching, to make a direct impact on the lives of LGBTQ+ youth. # Product The ad promotes the Early Access Pride Match campaign, which is a donation-matching initiative that multiplies the impact of individual contributions. Specifically, the ad highlights that donations made during this period will be matched up to $150,000, with a 3:1 match ratio. This means that every $1 donated becomes $4, enhancing the overall contribution. The ad aims to encourage donations by showing how a smaller gift can be significantly amplified, addressing potential barriers to giving by illustrating the power of collective action. The campaign is framed as a way to directly support LGBTQ+ young people, with a specific example given that a $25 gift becomes $100. # Visual style The ad features a vibrant, hand-drawn aesthetic with a flat, digital illustration style. The design incorporates bold typography and scattered star elements against a purple gradient background. The illustration style gives a personable, informal touch, which can increase approachability. The overall visual style is bright and optimistic. # Hooks Headline: Together, we can build the future LGBTQ+ young people deserve. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Donate today and have # Point of view - [object Object] - [object Object] # Storyline - The ad starts by introducing The Trevor Project and its Pride 2026 campaign, immediately signaling the organization's focus and long-term commitment. This is conveyed from the brand's perspective to establish credibility and context. - The ad transitions to a collective message, stating that "Together, we can build the future LGBTQ+ young people deserve." This aims to foster a sense of community and shared responsibility, encouraging the audience to see themselves as part of a larger movement from the brand's perspective. - The brand then highlights the "Early Access Pride Match," presenting it as an opportunity to contribute to the cause, from the brand's perspective. - The brand moves to a direct call to action, urging viewers to "Donate today and have 4x the impact," framing it as a way to make a substantial difference. - The ad concludes by reinforcing the immediate benefit of donating, noting that "Your $25 gift becomes $100," while setting a deadline, from the brand's perspective.

# Ad summary This image ad is for The Trevor Project and advertises their 55-mile Pride Ride Challenge happening in June to raise money to end suicide among LGBTQ+ young people. # Brand positioning The Trevor Project is positioned as a leading resource for LGBTQ+ youth suicide prevention. The brand is presented as a supportive and understanding organization dedicated to providing crisis intervention and suicide prevention services. Its goal is to create a safer, more inclusive world for young LGBTQ+ individuals, evidenced by the call to action to end suicide among this demographic. The Trevor Project aims to be seen as a vital lifeline and advocate, fostering hope and resilience within the LGBTQ+ community. # Product The product being advertised is the 55-mile Pride Ride Challenge for the month of June. This is a fundraising initiative to support The Trevor Project's mission to end suicide among LGBTQ+ young people. Participants are encouraged to sign up and presumably bike, skate, or scoot a total of 55 miles during the month of June to raise awareness and funds for the organization. The Pride Ride Challenge creates a sense of community and shared purpose. # Visual style The ad has a vibrant and colorful aesthetic, using a gradient background that transitions from yellow to orange to purple to blue. The illustrations have a clean, outlined style, giving it a modern and friendly look. The overall production quality appears polished with a playful tone. The typography is bold and easy to read, enhancing scannability. The design incorporates LGBTQ+ pride symbolism, such as the rainbow, to align with the campaign's theme. # Hooks Headline: 55-MILE PRIDE RIDE CHALLENGE # Benefits - [object Object] # Features - [object Object] # Call to action Sign up now to end suicide among LGBTQ+ young people. # Point of view - [object Object] - [object Object] # Storyline - The ad introduces the Trevor Project with their logo, instantly associating the campaign with an organization dedicated to LGBTQ+ youth support, with the brand telling this part of the story. - The ad highlights the 55-Mile Pride Ride Challenge, setting the theme of the campaign and giving the viewer the essential information, with the brand telling this part of the story. - The ad includes the text, “Sign up now to end suicide among LGBTQ+ young people.”, encouraging viewers to take action and clearly tying the challenge to the organization’s mission, with the brand telling this part of the story.

# Ad summary An image ad promoting The Trevor Project's June challenge. The challenge encourages participants to take on 55 miles to end suicide among LGBTQ+ young people. # Brand positioning The Trevor Project is presented as a leading national organization focused on crisis intervention and suicide prevention for LGBTQ+ young people. The brand is positioned as a source of support and advocacy, with a commitment to creating a safer, more inclusive world for LGBTQ+ youth. The brand aims to occupy the space of a caring, reliable, and forward-thinking ally, emphasizing its dedication to being "always HERE, always FORWARD." The brand promotes values of empathy, inclusivity, and hope, pushing against the norms of silence and stigma surrounding mental health in the LGBTQ+ community. Its positioning is deeply emotional, focusing on empowerment, safety, and positive change. # Product The ad promotes a fundraising challenge for The Trevor Project called "Take on 55 MILES" to support the organization's mission to end suicide among LGBTQ+ young people. Participants are encouraged to join the "JUNE CHALLENGE" by committing to cover 55 miles through activities like walking, running, or other forms of movement. The product being promoted is participation in a campaign to raise money and awareness for suicide prevention. The USPs include the opportunity to contribute to a vital cause, engage in physical activity, and show support for LGBTQ+ youth. The ad aims to lower participation barriers by framing the challenge as accessible and community-oriented. # Visual style The ad features a clean, modern design with a vibrant color gradient background that is visually appealing. The use of outlined graphics and simple typography gives it a friendly and approachable feel. The layout is well-organized, ensuring key messages are easily scannable. The overall aesthetic feels aligned with social media trends, making it suitable for in-feed placement. # Hooks Headline: Take on # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action JOIN THE JUNE CHALLENGE # Point of view - [object Object] # Storyline - The ad opens by introducing The Trevor Project, a well-known organization supporting LGBTQ+ youth, immediately establishing credibility and focus. This is told from the brand's perspective and serves to identify the ad's sponsor and primary cause. - The ad then highlights the core campaign message: "Take on 55 MILES," which invites the audience to participate in a tangible challenge, driving engagement. This is from the brand's perspective and conveys a clear call to action and central goal of the campaign. - The ad includes the reason for the campaign: "to end suicide among LGBTQ+ young people," providing the emotional and social context of the fundraiser. This is told from a third person perspective, providing a critical, direct appeal to the audience’s empathy and sense of social responsibility. - The ad concludes with a direct call to action: "JOIN THE JUNE CHALLENGE," encouraging immediate participation and reinforcing the campaign’s time-sensitive nature. This is from the brand's perspective, and it serves to convert interest into active engagement.

# Ad summary This ad for The Trevor Project highlights that a large percentage of LGBTQ+ youth are unable to get the mental health care they need. It then encourages viewers to donate, mentioning that donations will be matched. # Brand positioning The Trevor Project is presented as a critical resource and advocate for LGBTQ+ youth mental health. The brand takes on the pressing need for mental health care among young LGBTQ+ individuals, positioning itself as a direct and effective solution provider. Through direct calls for donation and emphasizing the impact of these contributions, the brand cultivates a sense of community support and action. The brand's functional positioning is centered on providing life-saving resources and support, while its emotional appeal evokes a sense of urgency and the importance of inclusivity and care. # Product The product is the opportunity to donate to The Trevor Project, a non-profit organization. The act of donating is framed as providing life-saving support to LGBTQ+ young people who need mental health care. The ad mentions that donations will be matched up to $150,000, with a 3:1 match, and that a $25 donation will become $100, highlighting the impact that viewers can have. This addresses the potential purchase barrier of financial constraints by emphasizing the multiplied effect of even small donations. # Visual style The ad has a clean, simple visual style. It utilizes a purple background, with white text and yellow stars. The overall impression is one of clarity and directness, with the design serving to emphasize the text and call to action. # Hooks Headline: 44% of LGBTQ+ young people who wanted mental health care in the past year were not able to get it.* # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Donate today and make 4x the impact. # Point of view - [object Object] # Storyline - The ad starts by sharing a statistic: 44% of LGBTQ+ young people who wanted mental health care in the past year were not able to get it. This is included to highlight the scope of the problem and create a sense of urgency, told from the perspective of an external source citing The Trevor Project's 2025 U.S. National Survey. - The ad continues by stating, "Help provide life-saving support when they need it most," framing donations as a way to address the issue. This section is included to show the positive impact that can be made, told from the perspective of The Trevor Project. - The ad concludes by urging the viewer to "Donate today and make 4x the impact," reinforcing the urgency of the situation. This is included to compel viewers to take immediate action, told from the perspective of The Trevor Project.

# Ad summary The ad shows a text overlay on a solid background and discusses a 55-mile Pride Ride Challenge this June to help LGBTQ+ young people in crisis and asks for others to join during Pride Month. # Brand positioning There is no brand being promoted in the image. It seems to be an individual trying to rally support for a charity event to help LGBTQ+ youth in crisis. # Product There is no product being promoted in the ad. The product is a charitable ride called the 55-Mile Pride Ride Challenge this June to help LGBTQ+ young people in crisis. # Visual style The ad uses a minimalistic visual style with a solid color background and centered text, creating a clean and straightforward aesthetic. The production quality appears simple, possibly created with a basic text overlay tool, emphasizing the message over visual complexity. The design feels platform-native, akin to a quick update or story post. # Hooks Headline: I'm taking on the 55-Mile Pride Ride Challenge this June to help LGBTQ+ young people in crisis. Join me during Pride Month! 🏳️‍🌈 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a personal invitation to join a 55-Mile Pride Ride Challenge, conveying a sense of community and shared purpose. The perspective is from someone actively participating in the event and seeking support, encouraging viewers to participate during Pride Month, framing the ride as a collective effort to support LGBTQ+ youth in crisis.

# Ad summary This image ad promotes a fundraiser for The Trevor Project. It features the text "Start a FUNDRAISER," to help end suicide among LGBTQ+ young people. There is a call to action for the 55-Mile Pride Ride Challenge. # Brand positioning The Trevor Project is positioned as a leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25. The branding includes a star visual, plus the words, "always HERE always FORWARD pride 2026". The brand is focused on offering support to those at risk and signals a modern, safe, inclusive space for young LGBTQ+ individuals. # Product The ad promotes a fundraiser for The Trevor Project, specifically calling out the "55-MILE PRIDE RIDE CHALLENGE". The fundraiser is designed to support LGBTQ+ young people and help end suicide. The ad language focuses on enabling individuals to directly contribute to a vital cause, emphasizing the urgency and importance of suicide prevention within the LGBTQ+ community. # Visual style The ad has a colorful and modern aesthetic with a gradient background and cartoon-style elements like stars and rainbow flags. The overall design feels inclusive and youthful, with a simple, clean layout that makes the message very scannable. The high production quality and clear typography make it suitable for in-feed placement on platforms like Instagram and Facebook, designed to capture attention and communicate its message quickly. # Hooks Headline: Start a FUNDRAISER # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by inviting the viewer to "Start a FUNDRAISER". This invitation is direct and aims to immediately engage individuals who are interested in supporting a cause. The call to action is presented from the brand's perspective. - The ad clarifies the purpose of the fundraiser: "Raise funds to end suicide among LGBTQ+ young people." This statement is positioned from the brand's perspective and informs the viewer about the critical issue the fundraiser addresses, appealing to their empathy and desire to make a difference. - The ad introduces the "55-MILE PRIDE RIDE CHALLENGE". This information, shared from the brand's perspective, provides a specific, engaging activity to motivate participants and creates a sense of community and shared purpose.

# Ad summary This image ad promotes The Trevor Project's 55-Mile Pride Ride Challenge, encouraging sign-ups to end suicide among LGBTQ+ young people. The ad features a gradient background with a rainbow color scheme, stylized text, and illustrations of rainbow flags and stars. # Brand positioning The Trevor Project is presented as a champion for LGBTQ+ youth, providing support and working to end suicide within this community. The brand positions itself as a vital resource, emphasizing its commitment to being 'always HERE always FORWARD.' The tone is supportive and action-oriented, promoting involvement through the '55-Mile PRIDE RIDE CHALLENGE.' The brand aligns with values of inclusivity, support, and community action. # Product The advertised 'product' is The Trevor Project's '55-Mile PRIDE RIDE CHALLENGE,' a fundraising and awareness initiative to end suicide among LGBTQ+ young people. The challenge encourages participants to sign up and presumably engage in a 55-mile activity (riding, walking, etc.) to support the cause. The use occasion is during Pride month ('THIS JUNE'), aligning with broader LGBTQ+ awareness efforts. The primary reason to participate is to contribute to a meaningful cause, thereby helping to prevent suicide among young people in the LGBTQ+ community. The ad aims to overcome the barrier of inaction by providing a clear call to action: 'Sign up now.' # Visual style The ad has a vibrant and cheerful visual style, using a rainbow gradient background to connect with the Pride theme. Cartoon-style illustrations add a playful touch, while clean typography ensures the message remains legible. The overall production quality is polished, with a modern, graphic design feel that balances approachability with professionalism. # Hooks Headline: 55-MILE PRIDE RIDE # Benefits - [object Object] # Features - [object Object] # Call to action Sign up now # Point of view - [object Object] # Storyline - The Trevor Project introduces its '55-Mile PRIDE RIDE CHALLENGE' and its purpose is to create immediate awareness and participation in the challenge. The brand is speaking directly to potential supporters. - The ad emphasizes the timing of the challenge ('THIS JUNE'), implying that participants should act quickly. The brand is speaking directly to potential supporters. - The ad explains the direct purpose of the challenge ('Sign up now to end suicide among LGBTQ+ young people.'), highlighting the positive impact of participating. The brand is speaking directly to potential supporters.

# Ad summary The ad image promotes "The Trevor Project" by encouraging viewers to take part in a June challenge by taking on 55 miles to end suicide among LGBTQ+ young people. The image features the text "Take on 55 Miles to end suicide among LGBTQ+ young people", along with an image of 4 illustrated people participating in the challenge by roller skating, biking, scootering, and using a wheelchair. # Brand positioning The Trevor Project is presented as a support and advocacy organization for LGBTQ+ youth. The brand is positioned as a leader in crisis intervention and suicide prevention within the LGBTQ+ community, providing resources and support to young people in need. The brand's presence in the ad communicates a sense of hope, safety, and solidarity, aligning with values of inclusivity, acceptance, and empowerment. The brand aims to be seen as a vital resource for LGBTQ+ youth, offering a lifeline and a community where they can feel understood and supported. # Product The featured "product" in this ad is a fundraising and awareness campaign called "The June Challenge". The campaign encourages individuals to take on the challenge of completing 55 miles of activity to raise money and awareness for The Trevor Project's mission of ending suicide among LGBTQ+ young people. The challenge is open to anyone who wants to participate, regardless of their physical ability or mode of transportation. The campaign is presented as a way for people to come together and make a difference in the lives of LGBTQ+ youth, while also promoting physical activity and community engagement. The ad seeks to lower the barrier to entry by visually showcasing participants using various modes of transportation, including a wheelchair. # Visual style The ad has a colorful and vibrant aesthetic, using a gradient background and bright, flat illustrations. The style is clean and modern, with a focus on inclusivity and community. The overall look is positive and uplifting, aiming to inspire people to participate in the challenge and support The Trevor Project. # Hooks Headline: Take on 55 MILES # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action JOIN THE JUNE CHALLENGE # Point of view - [object Object] # Storyline - The ad opens by spotlighting the Trevor Project, instantly associating it with the support of LGBTQ youth. This is presented from the brand's perspective. - The challenge is then introduced, which centers around completing 55 miles to support the cause. It encourages viewers to take action, aligning the audience with the cause and is from the brand's perspective. - Finally, the ad encourages viewers to join the June Challenge, further emphasizing a sense of community and unified action. This is a call to action and is from the brand's perspective.

# Ad summary This ad is for The Trevor Project, promoting their 55-mile Pride Ride Challenge, encouraging users to sign up to help end suicide among LGBTQ+ young people. # Brand positioning The Trevor Project is presented as a beacon of hope and support for LGBTQ+ young people, dedicated to preventing suicide within this community. The ad positions the organization as proactive, celebrating pride while directly addressing the serious issue of suicide among LGBTQ+ youth. The brand's commitment is not just about awareness, but about taking tangible action through events like the Pride Ride Challenge, inviting individuals to participate and contribute to a meaningful cause. The brand is functional and emotional: It is functional in that it provides resources, and it is emotional in that it is empathetic toward the group of people they are trying to help. # Product The product is The Trevor Project's 55-Mile Pride Ride Challenge, which is an event encouraging people to participate in any activity that helps them reach their 55-mile goal to show support. The challenge is open to all who want to help end suicide among LGBTQ+ young people. The main detail is that the Pride Ride Challenge happens in June. A purchase barrier is not addressed; instead, the overall message promotes inclusivity and community action to reduce suicide among LGBTQ+ youth. # Visual style The ad features a vibrant, graphic style with cartoon-like illustrations against a bright gradient background. The design is clean and modern, utilizing bold typography and simple shapes to convey its message. The overall aesthetic is cheerful and inclusive, aligning with the themes of pride and community support. # Hooks Headline: 55-MILE PRIDE RIDE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Sign up now # Point of view - [object Object] # Storyline - The ad opens by stating "55-Mile Pride Ride Challenge," which lets the audience know the type of event being promoted. The brand uses this to grab attention and encourage involvement. - The call to action of, "Sign up now to end suicide among LGBTQ+ young people", emphasizes the overall purpose of the ride. The Trevor Project uses this line to show the positive impact participants can make. - The ad concludes by displaying people using different methods of transportation, such as a wheelchair, bike, scooter, and roller skates, which implies all different people can participate in the event. The Trevor Project uses this to demonstrate the accessibility and inclusivity of the event, reinforcing the message that everyone can contribute to the cause.

# Ad summary This ad for the Trevor Project features various people discussing their experiences facing judgement, and how helpful it would have been to hear that there was nothing wrong with them. It ends with the Trevor Project's logo and the message that you are valid just the way you are, and to call, text or chat with someone if you need support. # Brand positioning The Trevor Project is presented as a safe space and source of help for LGBTQ youth. The brand aims to occupy a space of validation and support in the consumer's mind. The brand aligns with values of acceptance, affirmation, and care, presented through the testimonials of people who have faced judgement. It pushes against cultural norms that invalidate the experiences of LGBTQ individuals, particularly in the areas of family and therapy. The brand positioning is primarily emotional, offering hope, community, and self-acceptance. # Product The Trevor Project is a non-profit organization that provides crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people under 25. The organization is not a physical product, but a service that offers support for those who need it. The service is available for any young LGBTQ person who has experienced judgement, disapproval, or lack of support in their lives. The organization provides a way to call, text or chat with someone to get support. It addresses the purchase barrier of having to face judgement or internal fears by letting people know that they are valid just the way they are, and there is nothing wrong with them. # Visual style The ad has a casual, UGC-style aesthetic, likely filmed with natural lighting. The bookcase in the background is full of colorful objects that create a whimsical and creative feel. The editing style is simple with static shots and direct cuts between each person. The pacing is consistent and relatively slow, reflecting the serious tone of the ad. The text card uses a brighter and more saturated background with line drawings that are simple, and designed to highlight the options available. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A person sits on a yellow chair in front of a bookcase to discuss growing up with parents who did not affirm who they were. - 00:04–00:06 They state that it was a matter of survival, and are meant to convey the intense pressure they felt. - 00:06–00:12 Another person sits in the same yellow chair and discusses the experience of conversion therapy, which tried to convince them that there was something wrong with them. - 00:12–00:15 The ad then cuts to another person in the same chair who says that they were trying to find support and approval from the adults in their lives. - 00:15–00:19 They then say that it would have been helpful for someone to just say that there was nothing wrong with them. This serves as a transition into the messaging for the Trevor Project. - 00:19–00:28 A text card then appears against the backdrop of child's art, stating "You are valid just the way you are. If you need support, call, text or chat with someone today." The card then shows a phone, a smartphone, and chat bubbles to highlight each option. This conveys The Trevor Project's message of support. - 00:28–00:30 The ad then ends with the Trevor Project's logo and tagline.

# Ad summary This ad promotes the 31-Mile Mutt Strut, a fundraiser to help end suicide among LGBTQ+ young people. The ad uses a cartoon style with an orange gradient background. In the foreground there are cartoon dogs, and a dog with a cat and rabbit on its back. # Brand positioning The Trevor Project is presented as an organization dedicated to helping end suicide among LGBTQ+ young people. The brand is presented as caring and inclusive, aiming to provide a safe space for vulnerable youth. The organization directly addresses a critical societal issue, positioning itself as a vital resource for support and prevention in the LGBTQ+ community. # Product The "31-Mile Mutt Strut" is a fundraising event aimed at supporting The Trevor Project's mission to end suicide among LGBTQ+ young people. The event encourages participants to engage in a walk or strut, symbolized by the visual of dogs, and asks for people to sign up. It is implied that by participating, individuals contribute to suicide prevention efforts and support the well-being of LGBTQ+ youth. The ad lowers the barrier to entry by not requiring any donations to sign up. # Visual style The ad uses a cartoon style with simple line drawings and an orange-to-green gradient background. The overall aesthetic is playful and approachable, designed to appeal to a broad audience and encourage participation. The style gives a light-hearted, community feel that makes the event seem inclusive and friendly, which lowers the barrier to entry for people to donate or participate. # Hooks Headline: 31-Mile Mutt Strut # Benefits - [object Object] # Call to action Sign up now # Point of view - [object Object] - [object Object] # Storyline - The Trevor Project logo is displayed, establishing the brand as the initiator and focus of the campaign. This creates brand recognition and ties the fundraising event to the organization's mission. - The title "31-Mile Mutt Strut" is presented, naming the fundraising event. This captures the audience's attention with a clear and playful call to action. - The button "THIS MAY" specifies the timeframe for the event. This creates a sense of time sensitivity and encourages prompt action. - The invitation "Sign up now to help end suicide among LGBTQ+ young people" is conveyed, expressing the reason for participation. This compels the audience to take action by connecting the event to a meaningful cause. - Images of dogs and other pets walking are shown, illustrating the event and its connection to animals. This visually emphasizes the lighthearted, community-oriented nature of the fundraiser.

# Ad summary This ad is encouraging people to walk their dog a mile a day during the month of May to help end suicide among LGBTQ+ young people, with a graphic of three dogs and a gradient background. # Brand positioning The Trevor Project is presented as a leading resource dedicated to supporting LGBTQ+ youth. The brand positions itself as a compassionate ally, offering a sense of community and proactive solutions to address mental health challenges within the LGBTQ+ community. The brand aims to occupy a space of trust and support, emphasizing inclusivity and understanding. By focusing on ending suicide among LGBTQ+ young people, the brand aligns with values of empathy, social responsibility, and advocacy, contrasting with societal norms that may neglect or marginalize LGBTQ+ mental health. This brand positioning is primarily emotional, fostering a sense of hope and collective action to combat a critical issue. # Product The ad promotes participation in a campaign where people walk their dogs one mile a day during the month of May to help end suicide among LGBTQ+ young people. This campaign leverages the simple act of walking a dog to raise awareness and support for mental health initiatives within the LGBTQ+ community. The product is accessible to anyone with a dog and requires minimal effort or resources, making it an inclusive way for people to contribute to a meaningful cause. It is implied that participation will create an opportunity to contribute to solving a critical problem in a supportive community. The campaign seeks to break down the barriers to mental health support by framing participation as an easy and approachable act that aligns with existing daily routines. # Visual style The ad has a cheerful and welcoming visual style, utilizing a gradient background, simple line art, and cartoon graphics of clouds, sun, and dogs to promote a dog walking campaign. The production quality is simple and friendly, appearing to be made for social media. The background gradient adds a touch of warmth, while the line art lends a playful and approachable feel. The overall design is intended to be easily scannable and eye-catching, aligning with the platform's visual trends and making it effective in drawing attention in the feed. # Hooks Headline: Walk your dog 1 Mile A Day # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Sign up now (Bottom) # Point of view - [object Object] # Storyline - The ad opens by inviting the viewer to participate in a dog walking campaign. This is meant to capture immediate attention and offer an easy entry point for participation. The brand is initiating this message. - The ad highlights the specific period for the campaign. By narrowing the focus to May, the intention is to drive immediate engagement and create a sense of urgency. The brand is specifying the terms of the campaign. - The ad concludes by stating the ultimate goal of the campaign which is to help end suicide among LGBTQ+ young people. This is meant to underscore the importance of the campaign and make it more compelling. The brand is highlighting the impact of participating.

# Ad summary This image ad is for The Trevor Project, encouraging people to walk their dogs one mile per day during the month of May to support the organization's mission to end suicide among LGBTQ+ young people. The ad features an illustration of three dogs and city and park backgrounds. # Brand positioning The Trevor Project is positioned as a proactive and compassionate organization dedicated to suicide prevention among LGBTQ+ young people. The brand presents itself as an ally and advocate for this community, using an approachable and encouraging tone. By associating their cause with a simple, everyday activity like walking a dog, the brand aims to create a sense of community involvement and accessibility, while emphasizing the importance of mental health support for LGBTQ+ youth. # Product The ad promotes a call to action in support of The Trevor Project by encouraging people to walk their dogs one mile per day. The central idea is to engage in a simple, health-promoting activity to support a significant cause—ending suicide among LGBTQ+ young people. The ad does not mention any specific product for sale, but rather promotes an activity with the aim to raise awareness and encourage support through action and engagement. The simplicity of the message lowers the barrier to entry, making it easy for anyone with a dog to participate and contribute to the cause. # Visual style The ad uses a cheerful and bright visual style, featuring flat, cartoon-style illustrations with clean lines. The gradient background and simple shapes give it a modern, approachable feel, while the color palette is warm and inviting. The design integrates hand-drawn elements to create a casual and friendly aesthetic, while maintaining a clear, easy-to-read layout for scannability. # Hooks Headline: Walk your dog 1 Mile A Day # Benefits - [object Object] # Call to action Sign up now # Point of view - [object Object] # Storyline - The ad starts by presenting The Trevor Project's logo, immediately establishing the organization behind the message. This informs the viewer that the content is related to LGBTQ+ youth suicide prevention and support, setting the context for the following message. The POV is from the brand itself to create immediate recognition. - The ad urges the viewer to "Walk your dog 1 Mile A Day," linking a simple, positive activity with a call to action. This is designed to be an easy and accessible way for people to contribute and show support. The POV is from the brand promoting their message. - The ad clarifies that this action should be taken "THIS MAY," specifying a time frame and creating a sense of urgency and focus. The POV is from the brand adding further context to the call to action. - The ad concludes with a message that clearly states the purpose of this action: to "Sign up now to help end suicide among LGBTQ+ young people." This reinforces the charitable cause and motivates viewers to take action by emphasizing the direct impact they can have. The POV is from the brand stating the impact of participating.

# Ad summary This image ad promotes the Trevor Project's 31-Mile Mutt Strut, encouraging users to sign up and help end suicide among LGBTQ+ young people. # Brand positioning The Trevor Project is presented as a charitable organization focused on crisis intervention and suicide prevention for LGBTQ+ young people. The branding is mission-driven, aligning with values of support, community, and positive change. The brand clearly occupies a space of social responsibility, aiming to foster a safe and accepting environment. The Trevor Project pushes against the norms of societal discrimination, and promotes empowerment and safety. # Product The advertised product is the Trevor Project's 31-Mile Mutt Strut. It is a fundraising campaign designed to help end suicide among LGBTQ+ young people. The ad encourages users to sign up for the event during the month of May. The main selling point is the opportunity to contribute to a meaningful cause and support a vulnerable community. The ad addresses the purchase barrier of apathy or inaction by presenting a clear call to action and emphasizing the importance of the cause. # Visual style The ad features a bright, cheerful aesthetic with cartoon-style illustrations and a gradient background. The illustrations use clean outlines and simple shapes, giving it a playful and approachable feel. The color palette is vibrant, with shades of orange, yellow, and green, contributing to a positive and inviting tone. The overall production quality appears to be digital illustration, with a focus on clear messaging and easy scannability. This style is suitable for social media, aiming to quickly grab attention in a busy feed. # Hooks Headline: 31-Mile Mutt Strut # Benefits - [object Object] # Call to action Sign up now # Point of view - [object Object] # Storyline - The ad opens by displaying the Trevor Project logo to immediately establish the brand and set the tone for a charitable cause. The brand tells the audience why they should care and sets the context for the event. - The ad highlights the 31-Mile Mutt Strut, specifying the event's name and scale to immediately create awareness and generate curiosity about the project. The brand is introducing the specific event and communicating what it is all about. - The ad includes a call to action, "THIS MAY," and urges viewers to "Sign up now to help end suicide among LGBTQ+ young people." The brand is motivating the audience to take action and explicitly tying it to the mission. The brand is telling the user what to do.

# Ad summary Ad encourages the viewer to walk their dog 31 miles in order to raise awareness for suicide prevention among LGBTQ+ youth. # Brand positioning The Trevor Project is presented as an organization focused on suicide prevention among LGBTQ+ young people. By associating itself with community challenges like walking or other fitness activities, the brand aims to position itself as accessible, community-focused, and proactive in creating positive change. The brand aims to occupy a space in the consumer's mind as a supportive and approachable resource, aligning with values of empathy, inclusivity, and community engagement. By not employing overly formal or clinical messaging, the brand seeks to break down barriers and connect with its audience on a more personal level. # Product The ad promotes participation in a challenge to walk your dog 31 miles to support suicide prevention among LGBTQ+ young people. The ad invites people to join a walking challenge, encouraging dog owners to engage in physical activity while supporting a cause. It is positioned as a community event, promoted through the 'Join the May Challenge' prompt. The emphasis is on awareness and community participation to support a social cause. # Visual style The ad features a cheerful, cartoon-like design with hand-drawn-style illustrations against a gradient background. The production quality is simple, resembling digital artwork. The ad incorporates a light, positive color palette with simple shapes to create an inviting atmosphere. Typography is clean and legible, integrated smoothly into the design. # Hooks Headline: Walk your dog 31 miles # Benefits - [object Object] # Call to action Join the May Challenge # Point of view - [object Object] # Storyline - The ad starts by presenting the challenge: to walk your dog 31 miles. The intention is to immediately grab the viewer's attention and introduce the core action of the campaign, from the brand's perspective. - The ad explains the purpose: to end suicide among LGBTQ+ young people. The brand is clarifying the cause the challenge supports, aiming to emotionally connect with the audience and give them a reason to participate. - The ad prompts viewers to join the May Challenge. The brand provides a clear call to action, directing the audience on how to get involved and support the cause.

# Ad summary This image ad for The Trevor Project encourages users to walk their dog 31 miles in support of LGBTQ+ youth. # Brand positioning The Trevor Project is presented as a leading advocate for LGBTQ+ young people, with a clear mission to end suicide among this demographic. The brand aligns with values of compassion, community support, and active engagement for a cause. The ad's imagery and language promote a sense of inclusivity and encourage participation in a collective effort. The positioning is both emotional (emphasizing care and prevention) and functional (providing a way to contribute through a physical challenge), aiming to inspire individuals to take tangible action. # Product The ad promotes participation in The Trevor Project's May Challenge, a fundraising initiative where individuals are encouraged to walk their dogs 31 miles during the month of May. The challenge is open to anyone who wants to support LGBTQ+ youth and contribute to suicide prevention efforts. The primary USP is the opportunity to combine personal fitness with charitable giving, creating a tangible impact on a critical social issue. There are no specific purchase barriers addressed in the ad, as the focus is on participation and awareness rather than a direct product sale. The ad encourages viewers to join the challenge, implying that involvement will contribute to a greater cause and foster community engagement. # Visual style The ad features a cartoon style with a bright color palette. The design appears to be intentionally simple. The color gradient is a notable design element. # Hooks Headline: Walk your dog 31 miles # Benefits - [object Object] # Call to action Join the May Challenge # Point of view - [object Object] # Storyline - The ad leads with a call to action: "Walk your dog 31 miles to end suicide among LGBTQ+ young people." The brand voice is immediately framing the activity as a means to support a specific cause, thereby setting the purpose of the image. - A cartoon drawing features a person walking a dog. The person appears to have a visual impairment. This visual humanizes the appeal and shows one way someone might participate. - The bottom line encourages users to "Join the May Challenge." This prompt invites audience members to take action by participating in the challenge and thereby supporting The Trevor Project.

# Ad summary This ad for The Trevor Project features several individuals speaking about their experiences growing up and how the Trevor Project can help LGBTQ+ individuals in need. # Brand positioning The Trevor Project is presented as a critical resource for young LGBTQ+ individuals, offering life-affirming support and validation. The brand occupies a space of safety and acceptance, providing a lifeline for those facing challenges related to their identity. The brand's tone is compassionate and empathetic, aligning with a lifestyle that prioritizes mental health and well-being. It actively pushes against societal norms that can be unsupportive or invalidating, positioning itself as an ally and advocate for LGBTQ+ youth. The brand positioning is both emotional and functional, offering practical resources (e.g., call, text, chat) while also fostering a sense of belonging and self-worth. # Product The Trevor Project offers multiple resources to support young LGBTQ+ individuals. It provides a safe and affirming space for those struggling with identity, acceptance, or mental health challenges. Resources include the ability to call, text, or chat with trained counselors who offer support and guidance. The product is clearly intended for young people who identify as LGBTQ+ and may be experiencing feelings of isolation, rejection, or hopelessness. It provides a direct solution to these feelings by offering immediate access to understanding and non-judgmental support, addressing the barrier of loneliness and lack of affirmation. # Visual style The ad's overall aesthetic is simple and direct, with a focus on authentic storytelling. The editing style primarily uses static shots and smooth transitions between speakers. The production quality has a UGC feel, lending authenticity. The pacing is moderate and consistent, allowing viewers to absorb the messages. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with an individual discussing their experiences growing up with "unaffirming parents." - 00:04–00:06 The speaker states that growing up with "unaffirming parents" is "ultimately a matter of survival," - 00:07–00:12 The next individual discusses "conversion therapy" and how it attempted to convince them that something was "inherently wrong" with them, setting up how outside support can make a positive impact in a bad situation. - 00:12–00:17 The next individual states that they were looking for "support and approval" from the adults in their life, which expresses the desire for validation, approval, and acceptance from others. - 00:17–00:18 The individual states that it would have been helpful if someone told them that there was "nothing wrong" with them, which directly addresses what The Trevor Project offers to its users, transitioning into the next scene. - 00:19–00:26 The ad cuts to a graphic stating, "You are valid just the way you are. If you need support, call, text or chat with someone today," - 00:26–00:29 The ad then displays The Trevor Project logo with the tagline "For Young LGBTQ+ Lives,"

# Ad summary This ad promotes the 31-Mile Mutt Strut fundraiser for The Trevor Project. The ad features a cartoon illustration of three dogs in a park scene. # Brand positioning The Trevor Project is positioned as a vital resource dedicated to supporting LGBTQ+ young people and preventing suicide. The brand projects a caring, community-oriented image, emphasizing its role in safeguarding the mental health and well-being of a vulnerable population. The Trevor Project aligns with values of inclusivity, compassion, and proactive support, directly addressing a critical social issue and positioning itself as a lifeline for those in need. # Product The promoted event is the '31-Mile Mutt Strut' for The Trevor Project, a fundraising initiative to help end suicide among LGBTQ+ young people. The event is framed as an opportunity for community involvement and support. There is a direct call to action to 'Sign up now,' removing the barrier of uncertainty about how to participate and indicating that the event is upcoming this May. # Visual style The ad features a playful, cartoonish style with a clean, vector-based illustration. The color palette includes soft pastel colors, primarily orange and teal, which create a warm and inviting feel. The overall aesthetic is simple and uncluttered, making it easily scannable. The style mimics a friendly, hand-drawn aesthetic, enhancing its approachability and conveying a sense of community and support. # Hooks Headline: 31-Mile Mutt Strut # Benefits - [object Object] # Call to action Sign up now # Point of view - [object Object] # Storyline - The ad starts by highlighting the '31-Mile Mutt Strut,' immediately conveying the theme of the fundraising event. This introduces the core concept and sets the stage for the purpose of the ad, told from the brand's perspective. - It then specifies 'THIS MAY,' narrowing down the time frame. This is included to provide a sense of urgency and relevance, compelling viewers to act promptly, conveyed by the brand. - Lastly, the ad includes the message, 'Sign up now to help end suicide among LGBTQ+ young people,' emphasizing the impact of participation. It's included to motivate viewers by illustrating the positive change they can contribute to, told from the brand's perspective.

# Ad summary The image ad promotes the '31-Mile Mutt Strut' in May to support The Trevor Project and help end suicide among LGBTQ+ young people. # Brand positioning The Trevor Project is positioned as a supportive and life-affirming organization dedicated to ending suicide among LGBTQ+ young people. The brand is associated with a sense of community, advocacy, and hope, conveyed through its mission-driven messaging. The organization seeks to occupy a space of safety and support for LGBTQ+ youth, promoting values of inclusivity and well-being. Rather than showcasing products or services, the brand focuses on making a positive impact by providing resources and fostering a sense of belonging. # Product The '31-Mile Mutt Strut' is a fundraising event in May, designed to raise awareness and support for The Trevor Project's mission to end suicide among LGBTQ+ young people. The event encourages participants to engage in a physical activity (strutting or walking) with their dogs to show solidarity and raise funds. It’s for anyone who wants to contribute to a meaningful cause and support the LGBTQ+ community, especially young people. By participating, individuals can actively contribute to preventing suicide and promoting mental health and well-being. The 'Mutt Strut' creates a sense of community and collective action, inviting people to sign up and make a difference. # Visual style The ad has a hand-drawn, illustrative style with simple line drawings and a limited color palette. The visual motifs include cartoonish clouds, buildings, trees, and a sun, creating a friendly and approachable tone. The image treatment uses flat colors and outlines to give it a playful, animated feel. The overall visual style feels slightly naive and approachable. # Hooks Headline: 31-Mile Mutt Strut # Benefits - [object Object] # Call to action Sign up now # Point of view - [object Object] # Storyline - The ad starts by announcing the '31-Mile Mutt Strut'. This is meant to quickly grab attention and set the theme of the event. The perspective is from The Trevor Project, introducing the event's name and scale to immediately convey its scope and purpose. - The ad then states, 'THIS MAY', specifying the time frame of the event. This creates a sense of immediacy and temporal context for when people can participate. The perspective remains from The Trevor Project, clarifying the event's timing to encourage prompt engagement. - The ad closes with 'Sign up now to help end suicide among LGBTQ+ young people.' This provides a clear call to action, directing viewers to register and participate in the event. The perspective is again from The Trevor Project, highlighting the direct impact that participants can have on preventing suicide and supporting the LGBTQ+ community.