How The Savoy Advertises on Meta

# Ad summary This ad showcases high-end lifestyle elements associated with The Savoy Hotel in London, emphasizing their attention to detail and the premium experience they offer. # Brand positioning The Savoy Hotel aims to occupy a space of timeless luxury and sophisticated elegance in the consumer's mind. It aligns with values of tradition, exclusivity, and unparalleled service, pushing against the norms of transient trends and fleeting experiences, and instead following a path of enduring quality. The brand positioning is primarily emotional, evoking feelings of grandeur, comfort, and personalized attention that resonate with discerning travelers seeking an exceptional experience. The Savoy brand conveys a sense of history, prestige, and refined hospitality. # Product The product in this ad is the overall experience of staying at The Savoy Hotel in London. It showcases the luxurious accommodations, including elegantly designed rooms with views of the city, high-end amenities like Dyson hair dryers, plush bathrobes, and premium coffee from a Nespresso machine. The ad highlights use occasions such as waking up in a sumptuously appointed room, enjoying a morning coffee while overlooking iconic London landmarks, and indulging in the hotel's attention to detail and comfort. The unique selling points include its historical significance, prime location, and commitment to providing guests with a memorable and indulgent stay. Purchase barriers are addressed by visually emphasizing the exclusivity and elevated experience, subtly persuading viewers that the cost is justified by the unparalleled quality and service. # Visual style The ad has a polished, high-end aesthetic with smooth transitions and static shots. The production quality is very high, resembling a luxury commercial. The pacing is slow and deliberate, creating a sense of calm and sophistication. The cuts and product actions are timed with the gentle musical background, enhancing the overall viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a view of the London Eye from inside a vehicle. - 00:00–00:01 This establishes the setting and introduces a hint of travel and exploration, setting the tone for an experience-focused ad. - 00:00–00:01 The perspective is from someone arriving at a significant destination. - 00:01–00:04 The shot transitions to the ornate ceiling and chandelier of a lavish room. - 00:01–00:04 This signals opulence and elegance, implying a high standard of accommodation and attention to design detail. - 00:01–00:04 The perspective shifts to the hotel’s interior. - 00:04–00:05 The ad shows a dim bedroom illuminated by a bedside lamp and radio. - 00:04–00:05 This sets a tone of quiet comfort and relaxation, promising a serene and restful environment. - 00:05–00:07 This is followed by a shot of a robe hanging in a well-appointed bathroom. - 00:05–00:07 The deliberate presentation indicates attention to comfort and convenience for the guest, highlighting the hotel's amenities. - 00:05–00:07 The hand reaching for the robe gives a sense of a guest preparing to indulge in the hotel’s offerings. - 00:07–00:09 A Dyson hairdryer is placed on the counter. - 00:07–00:09 The placement highlights the provision of high-quality appliances for guest convenience and satisfaction. - 00:09–00:13 A close-up reveals feet stepping onto soft Savoy-branded slippers. - 00:09–00:13 This emphasizes the comfort and luxury provided by the hotel, focusing on the tactile and sensory experiences of the guest. - 00:13–00:18 A white-robed figure approaches a stylish red Nespresso machine. - 00:13–00:18 This introduces the convenience of having premium coffee readily available in the room, catering to the guest's desire for comfort and indulgence. - 00:18–00:19 Coffee is dispensed into a cup. - 00:18–00:19 This visual provides a moment of satisfaction and emphasizes the provision of in-room refreshments for the guest's enjoyment. - 00:19–00:23 The camera shifts to the window displaying a panoramic view of London. - 00:19–00:23 This showcases the prime location and iconic views offered by the hotel, enriching the overall experience and emphasizing the allure of the destination. - 00:23–00:26 The Savoy logo appears on a black screen. - 00:23–00:26 This reinforces the brand identity and marks the conclusion of the ad, leaving a lasting impression of luxury and prestige.

# Ad summary This ad showcases the Savoy Day and Night product, emphasizing its ability to transform a room from day to night with the touch of a button. The ad features luxurious interior design elements and focuses on the ease and convenience of the product. # Brand positioning Savoy is presented as a luxury brand focused on transforming living spaces with innovative lighting solutions. The brand aligns with a lifestyle of elegance, convenience, and modern technology. It positions itself in the high-end market, emphasizing sophistication and ease of use, appealing to consumers who value both aesthetics and functionality. The brand pushes against the norms of traditional lighting solutions by offering a seamless transition from day to night settings with a single product. # Product The Savoy Day and Night product is a lighting control system designed to transform a room's ambiance from daytime to nighttime settings. It features a sleek, modern design with a touch-sensitive interface. The system allows users to adjust lighting levels with options for 'High,' 'Low,' and 'Reading' modes, as well as a 'Nightlight' and 'Privacy' setting. The product is intended for individuals who value convenience and luxury in their home environment. It addresses the need for versatile lighting solutions that can adapt to different times of day and activities, making it easy to create the perfect atmosphere with minimal effort. # Visual style The ad has a polished and luxurious aesthetic, with smooth transitions and static shots. The production quality is high-end, resembling a commercial. The visual motifs include elegant interior design elements, soft lighting, and close-up shots of textures and details. The pacing is slow and deliberate, creating a sense of calm and sophistication. The audio-visual sync is subtle, with the dimming of lights timed to emphasize the product's functionality. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a dimly lit room, featuring a lamp and curtains, setting a calm and sophisticated tone. - 00:02–00:03 The camera focuses on a black notebook with gold lettering that reads 'SAVOY DAY AND NIGHT,' introducing the brand and product. - 00:03–00:07 The scene transitions to various luxurious interior design elements, including a stylish chair, a modern ceiling light, and a decorative wall piece, showcasing the brand's aesthetic. - 00:07–00:08 A hand pours tea into a cup, emphasizing a moment of relaxation and luxury. - 00:08–00:09 The camera shows a view through a window, highlighting architectural details and suggesting a high-end living space. - 00:09–00:11 The scene returns to interior shots, focusing on curtains and decorative pillows, reinforcing the theme of comfort and elegance. - 00:11–00:13 A hand interacts with the Savoy Day and Night control panel, demonstrating the ease of use by pressing the 'Off' button, which dims the lights. - 00:13–00:14 The ad concludes with the Savoy logo on a black background, reinforcing brand recognition.

# Ad summary This ad showcases the elegant production and presentation of a raspberry dessert, highlighting the Savoy brand. The video begins with close-ups of the dessert being assembled, focusing on the meticulous layering of components, including a chocolate seal. It transitions to a broader view of the finished desserts being prepared and served in a high-end dining setting. The ad concludes with a cross-section view of the cake and the Savoy logo. # Brand positioning The Savoy brand is presented as a luxury culinary experience, focusing on elegance and high-quality ingredients. The brand aims to occupy a space of exclusivity and sophistication in the consumer's mind, aligning with values of refined taste and elevated dining. The brand follows category norms of high-end restaurants, emphasizing visual appeal and service quality, but pushing against the casual dining experience to highlight the luxurious aspect of the brand. The brand positioning is emotional, focusing on creating a sense of indulgence and sophistication. # Product The featured product is a raspberry dessert consisting of several meticulously assembled layers. It includes a pink outer layer with a textured surface, a sponge cake base, a raspberry filling, a layer of white frosting, fresh raspberry halves, and decorative red strips on top. Each cake is finished with a chocolate seal branded with the word "SAVOY." The product is for those seeking a high-end, visually appealing, and richly flavored dessert experience, likely appealing to those who frequent luxury dining establishments. The ad emphasizes the artful assembly and luxurious presentation of the dessert, highlighting that this product is worth trying or buying for its exquisite craftsmanship and sophisticated taste. # Visual style The ad has a polished and high-end aesthetic, typical of luxury food advertisements. Editing includes quick cuts and smooth transitions to highlight each step of the dessert's creation. The production quality is high, creating a sense of sophistication and elegance. The pacing is consistent, maintaining a steady rhythm that showcases the meticulous process. Product actions are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A pastry chef uses a piping bag to place small drops of chocolate onto a white surface. - 00:02–00:04 A seal is dipped in clear liquid, and then pressed onto the chocolate drops, imprinting the word "SAVOY" onto each one. - 00:04–00:06 A pastry chef sprays a non-stick spray on the surface around the chocolate seals. - 00:06–00:08 The chef uses a piping bag to place a raspberry filling into a pink cake base. - 00:08–00:12 A layer of clear jelly is placed on top of the raspberry filling, followed by white frosting piped on top. - 00:12–00:14 The chef slices raspberries in half to decorate the top of the cake with. - 00:14–00:19 The raspberry halves and decorative red strips are carefully arranged on top of the cake. - 00:19–00:23 Multiple cakes are shown on plates. - 00:23–00:28 The cakes are placed on a tiered serving tray and carried into a dining room. - 00:28–00:34 A finished cake is shown with a chocolate seal, before it is cut in half.

# Ad summary This ad showcases several items available for purchase at the Savoy Hotel, including a teddy bear, umbrella, tote bag, water bottle, eye mask, and roses. The ad displays each item individually, presenting them on a neutral surface. The products are branded with the Savoy name. # Brand positioning The Savoy Hotel's brand, as presented in the ad, emphasizes luxury, elegance, and a sense of timeless sophistication. The hotel’s brand aims to occupy a space of prestige and heritage. By showcasing branded merchandise, the Savoy aligns with values of exclusivity and refined taste, inviting customers to take a piece of the Savoy experience into their everyday lives. The brand positioning is primarily emotional, appealing to customers who desire a touch of luxury and a connection to the hotel's iconic status. There are no functional differences between the products; they all carry the same brand identity. # Product The ad features a variety of Savoy Hotel merchandise. The products include a teddy bear, a transparent umbrella with stained glass-style patterns, a canvas tote bag printed with a sketch of the hotel, a black metal water bottle, a silk sleep mask, and single long-stemmed roses encased in glass and displayed in a set of four. Each item is branded with the Savoy logo or name, reinforcing the hotel's identity. The products target individuals who appreciate the hotel’s luxury and wish to own a piece of the experience. The water bottle suggests a commitment to sustainability and hydration, while the sleep mask implies a focus on comfort and relaxation. The preserved roses, presented by The Florist by The Savoy, suggest a desire for lasting beauty and luxury. The collection of products shown seeks to address any purchase barriers, indicating that anyone can feel like they have a piece of the Savoy. # Visual style The ad has a polished and elegant aesthetic, characterized by static shots and smooth transitions. The production quality is high-end commercial, which reinforces the brand's luxury positioning. The visual motif is the consistent use of a neutral or dark surface for displaying the products, ensuring focus on the items themselves. The pacing is slow, with approximately 3 cuts per minute, which supports the ad's sophisticated tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A teddy bear with a green ribbon, a tag that reads 'Merrythought,' and a passport are shown on a dark, textured surface. The intention is to highlight a souvenir item available at the hotel. The perspective is from the brand, showcasing an item in an aesthetically pleasing manner. The tone is luxurious and collectible, setting a high-end mood for the ad. - 00:03–00:05 00:03–00:05: A transparent umbrella featuring a stained glass-like pattern is displayed against a white background. This shot continues showcasing the hotel’s merchandise. The perspective remains from the brand, emphasizing the umbrella’s design and functionality. The tone is elegant and practical. - 00:06–00:08 00:06–00:08: A canvas tote bag with black straps and a line art illustration of The Savoy Hotel is shown against a white background. This showcases another branded item. The perspective remains from the brand, highlighting the tote bag’s design and utility. The tone is classic and sophisticated. - 00:09–00:11 00:09–00:11: A black metal water bottle with 'Savoy' printed on it is presented against a dark, textured surface. This continues the product showcase. The perspective remains from the brand, emphasizing the bottle’s sleek design and branded identity. The tone is modern and sustainable. - 00:12–00:14 00:12–00:14: A black silk sleep mask and pouch, both branded with 'Savoy,' are displayed on a dark, textured surface. This is a continuation of the branded product showcase. The perspective remains from the brand, emphasizing luxury and comfort. The tone is relaxing and indulgent. - 00:15–00:17 00:15–00:17: Four single long-stemmed roses in clear glass containers with gold accents are shown against a dark, textured surface. Each rose is a different color, and there are cards that read 'The Florist by The Savoy.' This concludes the product showcase. The perspective remains from the brand, emphasizing elegance and floral design. The tone is luxurious and refined.

# Ad summary This ad for The Savoy hotel in London features an interview with Attila, who works as a head butler at the hotel. Attila describes a typical day on the job at the luxury hotel, including the variety of different requests he receives and the pride he feels from making clients happy. The ad highlights the variety of experiences the hotel offers guests, as well as the individualized service guests can expect. # Brand positioning The Savoy is a luxury hotel in London that offers guests an elevated experience. It is positioned as a place where guests can have individualized requests met and experience a high level of service. It promotes a lifestyle of luxury, comfort, and convenience for people who desire access to unique experiences. # Product The advertised product is a luxury hotel stay at The Savoy in London. The hotel offers a premium experience with access to customized service. It offers experiences to help guests make the most of their stay, with individualized attention from staff to handle requests ranging from Wimbledon tickets, dog beds in rooms at 4am, providing medication and planning future stays. The ad also notes that The Savoy provides access to fine dining, including caviar and fresh lobster. # Visual style The ad has a polished feel with a smooth editing style, indicating a high level of production. It uses a combination of static shots and slow pans, creating a luxurious and elegant tone. The pacing is moderate, allowing viewers to absorb the information and visuals without feeling rushed. The ad uses audio-visual sync, with cuts and product actions timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Head butler Attila introduces himself and his role at The Savoy. - 00:03–00:07 He is shown walking through the various areas of the luxury hotel as he greets staff, showing that he is responsible for the whole property. - 00:07–00:14 Attila states that every day starts relatively differently and that he handles requests ranging from getting a guest Wimbledon tickets to making arrangements for them to stay again. - 00:14–00:16 The ad shows Attila interacting with other staff in different parts of the hotel, communicating that he is a man who gets things done. - 00:17–00:28 Attila states that as soon as he opens his eyes in the morning, he gets a million requests, including someone wanting a dog bed at 4 a.m., someone needing medication, or someone wanting to stay in a year. - 00:28–00:31 He moves throughout the hotel as he communicates the variety of services the hotel provides. - 00:31–00:35 The scene cuts to the kitchen, where Attila interacts with the head chef and highlights the premium ingredients the hotel uses, saying that a certain caviar is his favorite and that they have fresh lobster. - 00:36–00:41 Back in the common areas, Attila says that every time he goes out it's a challenge, but that once it's accomplished there is a little pride inside. - 00:41–00:44 He meets a doorman and is seen bantering and laughing with him, indicating he enjoys his work. - 00:44–00:54 Attila states that the pride he feels is a little moment of your life, and that is his main motivation in the job. - 00:54–00:59 He opens a window to reveal the London skyline as he states his motivation for the job is making guests' days and getting something done that no one else can.

# Ad summary The Savoy Concierge team is comparing their recommendations for restaurants, museums, and bars with Chat GPT's responses. # Brand positioning The Savoy is presented as a luxury hotel with a prestigious concierge service that offers exclusive and personalized recommendations. The ad highlights the human expertise and attention to detail provided by The Savoy's concierge team, contrasting it with the automated suggestions of Chat GPT. This positions The Savoy as a brand that values high-touch, curated experiences over generic, data-driven advice. The brand's tone is professional and refined, emphasizing the quality and authority of its recommendations and suggesting to viewers that the Savoy aims to occupy the high-end luxury experience space. # Product The featured product is the Savoy Hotel's concierge service, which provides personalized recommendations for dining, cultural experiences, and nightlife in London. The service is presented as a source of expert, curated advice, offering a human touch that contrasts with automated suggestions from AI. The concierge team is shown researching and cross-referencing their recommendations with Chat GPT, highlighting their dedication to providing the best possible options for their guests. The ad emphasizes the concierge's local knowledge and personal connection to the city, positioning the service as a valuable resource for visitors seeking authentic and tailored experiences. The team calls out specific restaurants, museums, and nightlife options that they have deemed to be the best in London. # Visual style The ad has a polished, professional aesthetic. It combines static shots with screen recordings, creating a hybrid feel that blends commercial quality with a UGC style. The editing rhythm is moderate, with cuts timed to voiceover lines. The production quality is high-end, befitting the luxury brand. The pacing stays consistent, creating a balanced and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Let us know your thoughts. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a brief introduction of the Savoy Concierge team. - 00:00–00:04 The team states they are offering their recommendations for April and they will be comparing these recommendations to Chat GPT. - 00:05–00:08 The ad shows a list of the top new restaurants in London that Chat GPT recommends. - 00:08–00:12 The male concierge then provides his restaurant recommendation. - 00:13–00:21 The female concierge provides her restaurant recommendation and humorously uses the fact that she is Greek as leverage to get the audience to trust her recommendation. - 00:21–00:26 The ad shows a list of the top family-friendly museums that Chat GPT recommends. - 00:26–00:42 The concierges each provide their museum recommendations. - 00:43–00:47 The ad shows a list of the top comedy spots that Chat GPT recommends. - 00:47–00:53 The concierges each provide their comedy spot recommendations. - 00:54–00:58 The ad shows a list of the top places for a sunset drink that Chat GPT recommends. - 00:59–01:06 The concierges each provide their recommendations for spots for a sunset drink. - 01:06–01:08 The male concierge then asks for the audience to let the team know what they thought of the Savoy's recommendations. - 01:08–01:10 The Savoy logo then appears.

# Ad summary This ad promotes the Savoy Hotel. Throughout the ad, an older woman is seen enjoying the amenities of the hotel and its surrounding environment. # Brand positioning The Savoy Hotel positions itself as a luxurious and historical establishment that has been around for a long time. The ad conveys a sense of timeless elegance, suggesting that the Savoy has consistently delivered exceptional experiences throughout its history, with the tagline "Stay Original." The brand aligns with values of sophistication, indulgence, and an appreciation for the finer things in life. This challenges the norms of modern, minimalist travel by celebrating tradition and classic style. The brand positioning is emotional, appealing to those who seek a unique and memorable experience steeped in heritage and luxury. # Product The product being advertised is the Savoy Hotel, which offers luxurious accommodation, dining, and experiences. It is shown as a place for those who appreciate history, elegance, and exceptional service. Explicit details shown include luxurious suites, fine dining restaurants, and personalized service from the hotel staff. A USP conveyed is the hotel's rich history and status as a place where "originals" stay. The ad shows use occasions such as a sophisticated solo getaway, a lunch between friends, and attending cultural events in the surrounding city. By showcasing these desirable experiences and the overall allure of the hotel, the ad attempts to minimize any purchase barriers. # Visual style The ad has a polished and luxurious aesthetic. The editing style includes quick cuts and smooth transitions that give the ad a fast-paced feel. The production quality is high, with well-lit shots and professional-looking cinematography. There is a visual motif of split-screen transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A Rolls Royce drives up to the Savoy Hotel entrance. A title card reads "SAVOY PRESENTS 'THE ORIGINALS'". - 00:03–00:08 00:03–00:08 A woman is shown walking through the hotel lobby. She enters an elevator and proceeds to the front desk, where she is handed a list of activities. - 00:08–00:12 00:08–00:12 The woman is now walking through a busy outdoor shopping center. She then looks out over a balcony and enjoys a meal with two other women. - 00:12–00:14 00:12–00:14 The older woman exits the Savoy Hotel and walks down the steps with two younger women.

# Ad summary This ad displays pastry chefs creating visually appealing and intricate desserts. The video shows the process of mixing, layering, and garnishing to highlight the care and craftsmanship that goes into the desserts. The focus is on the dessert creation process. # Brand positioning The brand, Savoy, appears to position itself in the market as a provider of elegant and skillfully crafted desserts. Savoy emphasizes craftsmanship, attention to detail, and artistic presentation, suggesting a dedication to high-quality ingredients and meticulous preparation. The visuals focus on chefs carefully constructing each dessert. The brand strives to position itself as a luxury brand through the use of elaborate garnishes and complex techniques. # Product The ad showcases three individual, multi-layered desserts. One is a red velvet flavor featuring a red base, white cream topping, strawberries, and gold leaf. Another has a yellow cake-like base topped with white cream and orange marmalade. The third dessert has a dark chocolate base topped with an amber-colored gelatin and topped with a small swirl of white cream and cocoa powder. The desserts are all small, round, and single-serving. Each dessert is presented on its own white plate, which highlights its colors and textures. The ad emphasizes the visual and textural aspects of the desserts, highlighting the intricate layering and artful garnishing. # Visual style The ad has a clean, polished aesthetic with high production quality. It features close-up shots with a shallow depth of field. The editing is smooth with mostly static shots. The cuts and actions seem to be timed to the music beats. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A close-up shot of a red dessert with white frosting and strawberries transitions to a yellow cake with white frosting and marmalade. - 00:01–00:07 00:01–00:07 A woman in a chef's uniform pours ingredients into a metal mixing bowl, then stirs a brown liquid in a saucepan over a burner. The liquid is poured onto a non-stick silicone baking mat from a pastry bag. Once hardened, the amber caramel is poked with a tool to break off shards. - 00:07–00:12 00:07–00:12 A chef uses a pastry bag to pipe white frosting onto the yellow cake bases. The frosting is smoothed and topped with marmalade. - 00:12–00:15 00:12–00:15 A male chef smiles. He then removes the amber caramel shards from the silicone baking sheet. - 00:15–00:22 00:15–00:22 White frosting is piped onto the chocolate bases. The amber caramel shards are added and the desserts are finished with a small swirl of white frosting and dusted with cocoa powder. - 00:22–00:28 00:22–00:28 One chef smiles at another. White frosting is piped onto the red cake bases. Sliced strawberries are added, and then decorated with gold leaf. - 00:28–00:34 00:28–00:34 A shot of the three desserts, each on its own white plate. The brand logo, Savoy, is displayed on a black background.

# Ad summary A day in the life advertisement for The Savoy, featuring all of the amenities and attractions offered. # Brand positioning The Savoy Hotel presents itself as a luxurious and iconic destination that caters to those seeking an exceptional and unforgettable experience. The ad highlights that The Savoy offers not just a place to stay, but a lifestyle filled with elegance, sophistication, and access to London's finest offerings. The brand aims to occupy the space of timeless luxury and cultural richness, emphasizing a functional experience. # Product The Savoy is a luxury hotel located in London. It offers luxurious accommodations, fine dining experiences, and access to the vibrant culture of the city. The ad showcases various features of the hotel, including its elegant rooms with stunning city views, its renowned restaurants, and its prime location near popular attractions. The Savoy is positioned as a destination for those seeking an unforgettable experience. # Visual style The ad has a clean and polished aesthetic, reminiscent of a high-end commercial. It features smooth transitions and a consistent pace, creating a sophisticated and luxurious feel. The visuals are crisp and well-lit, enhancing the overall elegance of the ad. The ad has consistent pacing. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A Rolls Royce pulls up to The Savoy, and a woman in a trench coat exits with luggage. She smiles as she enters the hotel. - 00:05–00:13 00:05–00:13 She is greeted by the doorman, checks in, and then proceeds to an elevator. - 00:13–00:18 00:13–00:18 The elevator doors open, and she steps out, now wearing a sweater. - 00:18–00:30 00:18–00:30 The woman walks down a hallway, where the words "Savoy Presents Originals Series Chapter 2 A Great Escape" are displayed. - 00:30–00:41 00:30–00:41 She approaches the check-in desk, and a clerk hands her a piece of paper. - 00:41–00:58 00:41–00:58 The woman is then seen walking through an outdoor shopping center, holding a Dior shopping bag and reviewing her map. - 00:58–01:16 00:58–01:16 She is shown in her hotel room, looking out at the city skyline, then is sitting near the pool, reading a book and enjoying tea. - 01:16–01:29 01:16–01:29 She is then shown at dinner with friends. Afterward, they exit the hotel together. - 01:29–01:47 01:29–01:47 The scene shifts to her and her friend at a lounge, listening to a piano player. - 01:47–01:55 01:47–01:55 The ad shows The Savoy branding and ends.

# Ad summary This ad showcases a variety of different pastries and drinks at The Gallery in London. # Brand positioning This ad presents The Gallery as a high-end tea room. The ad showcases their assortment of desserts and drinks that appeal to a sophisticated audience. The food is intricately arranged and presented, connoting a luxury experience. # Product The ad showcases a high-end tea room that offers a variety of pastries and cocktails. The pastries include small cakes topped with white frosting and diced pineapples, tarts topped with colorful flowers, caviar on bread with dill, and various finger sandwiches. The drinks range from cocktails and mimosas to champagne. # Visual style The ad is high-end and polished. There are slow camera movements that allow the viewer to admire all of the desserts and drinks. The ad has a luxurious aesthetic with a golden color grade. The ad uses static shots with smooth transitions and a slow pace. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad showcases a variety of plated pastries including cakes and sandwiches. - 00:01–00:02 The ad showcases a cake with pineapple on top of white frosting. - 00:02–00:03 The ad shifts to a chandelier and then to two champagne flutes. - 00:03–00:04 The ad showcases caviar served on a pastry. - 00:04–00:06 The ad showcases the different layers of food on the tiered tray. - 00:06–00:08 The ad showcases an assortment of different cocktails and champagne flutes. - 00:08–00:12 The ad showcases a pineapple cake being cut in half. - 00:12–00:13 The ad ends with the brand name displayed on the screen.

# Ad summary This ad for The Savoy hotel uses vintage-style imagery to show off its luxury and classic sensibilities. A sophisticated woman explores different parts of London, including the hotel. The woman experiences luxurious fine dining, shopping, and relaxation. The Savoy aims to attract those seeking a high-end, luxury vacation experience. # Brand positioning The Savoy is presented as a luxury hotel that offers a luxurious and sophisticated experience. It is positioned as a place for those who appreciate the finer things in life and seek a memorable vacation experience. The ad showcases the hotel's elegance, fine dining, and attentive service, aligning with a lifestyle of luxury and indulgence. The brand's classic aesthetic and emphasis on original experiences push against the more modern, minimalist trends of other hotels, appealing to those seeking traditional elegance and timeless experiences. # Product The advertised product is a luxury hotel stay at The Savoy, offering a comprehensive high-end experience. The hotel stay includes a range of amenities and experiences, such as elegant accommodations, fine dining, shopping excursions, and personalized service. The ad highlights the hotel's luxurious ambiance and classic aesthetic, emphasizing its appeal to sophisticated travelers. Key features include a prime location in London, access to high-end shopping, and opportunities for relaxation and indulgence. The Savoy addresses potential purchase barriers by showcasing the exclusivity and uniqueness of the experience, positioning it as a worthwhile investment for discerning customers seeking a memorable and luxurious vacation. # Visual style The ad has a vintage aesthetic, using sepia tones and old-fashioned fonts to create a sense of nostalgia and timeless elegance. The editing style incorporates quick cuts and montages, giving the ad a dynamic and engaging rhythm. The production quality is high, with polished visuals and smooth transitions, lending a sense of luxury and sophistication. The pacing is relatively fast, with cuts timed to the upbeat music. The audio-visual sync is well-executed, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad begins with a shot of a black car pulling up to a hotel, followed by a montage of various scenes inside The Savoy. The text overlay says, "Savoy Presents 'The Originals'." The intention is to introduce the brand and set the stage for a luxurious and classic experience. The perspective is from the brand, showcasing the hotel's elegant ambiance. - 00:04–00:07 00:04–00:07: A montage of shots shows a woman sitting on a bench and walking through the hotel lobby, followed by text overlayed saying "Chapter 2". The intention is to develop the story of a woman exploring the hotel. The perspective is external, observing the woman's journey through the hotel. - 00:07–00:13 00:07–00:13: The woman is shown shopping, checking in at the front desk, and walking through the city. The text overlay says "A Great Escape." The intention is to continue showing the audience the hotel's amenities and what it would be like to vacation there. The perspective is external, following the woman's exploration. - 00:13–00:14 00:13–00:14: A montage of various scenes from the hotel is shown. The text overlay says "Savoy Stay Original". The intention is to end the ad by highlighting the hotel's name and unique value proposition. The perspective is from the brand, reinforcing its identity and message.

# Ad summary This ad showcases the creation of various cocktails by bartenders at the Savoy bar. # Brand positioning The ad positions Savoy as an upscale, sophisticated establishment specializing in high-end cocktail experiences. The brand promotes a lifestyle of luxury and refined taste. By highlighting the artistry and presentation of the cocktails, Savoy aims to stand out from typical bars, emphasizing craftsmanship and exclusivity. The visual cues, such as elegant glassware and meticulously crafted garnishes, underscore a commitment to quality and detail, positioning Savoy as a destination for discerning customers seeking a premium drinking experience. # Product The ad showcases a selection of meticulously crafted cocktails, each distinguished by unique ingredients, colors, and glassware. Each cocktail is presented as a work of art, carefully assembled with attention to detail. They are prepared with multiple ingredients and fresh garnishes. Each cocktail shown is crafted in a sophisticated style, showing the viewer that they are more than just drinks. The ad focuses on the visual appeal and presentation of the cocktails, implying a premium experience worth savoring. The unique glassware and fresh garnishes add to each drink's presentation, providing the consumer with the ultimate cocktail experience. # Visual style The ad has a polished, high-end aesthetic, typical of luxury brand commercials. The editing style features quick cuts between bartenders preparing different cocktails. The lighting is dramatic, emphasizing textures and reflections. Pacing is moderate, and cuts are timed to the music beats, enhancing the rhythmic feel. The overall visual style suggests a premium experience, aligning with the brand's sophisticated image. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A bartender prepares to craft a cocktail with smoke and style. - 00:01–00:06 00:01–00:06 Various bartenders are shown measuring ingredients for cocktails. - 00:06–00:07 00:06–00:07 A bartender prepares to craft a cocktail with smoke and style. - 00:07–00:16 00:07–00:16 Bartenders are shown putting the ingredients into the cocktail shaker, then shaking the ingredients together. - 00:16–00:23 00:16–00:23 Bartenders are shown straining the ingredients from the cocktail shaker into their serving glasses. - 00:23–00:30 00:23–00:30 Bartenders are shown garnishing and finishing the cocktail. - 00:30–00:35 00:30–00:35 Bartenders are shown placing the completed cocktails onto their bar coasters to serve. - 00:36–00:38 00:36–00:38 The Savoy logo is shown on screen to signify the bar where the cocktails are made.

# Ad summary This ad features the Gallery brand in a luxurious setting. The ad showcases champagne being poured and a waiter delivering a tray of desserts. # Brand positioning Gallery is presented as a high-end brand, associated with luxury and indulgence. The ad takes place in an elegant setting, and features champagne and desserts, implying that Gallery caters to customers who appreciate the finer things in life. The brand aims to occupy a space of sophistication and exclusivity in the consumer's mind. The visuals suggest a lifestyle of leisure, enjoyment, and upscale experiences. By showcasing a high-end product in a refined environment, Gallery positions itself as a brand that follows category norms and prioritizes luxury and elegance. # Product The ad features champagne, characterized by its green bottle, being poured into a delicate, stemmed glass. The champagne's effervescence and the setting in which it is served suggest the product is meant for celebratory and special occasions. The brand emphasizes the drink's elegance, luxury, and sophistication, conveying the message that the product is worth trying or buying for those who seek to elevate their moments of indulgence. # Visual style The ad has a polished, high-end feel with smooth transitions and a focus on showcasing the product in a luxurious environment. The editing style uses static shots and slow camera movements to convey elegance. The production quality is high, giving the ad a commercial feel that supports the intended tone of sophistication and exclusivity. The pacing is consistent, maintaining a smooth rhythm throughout the ad. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins in a luxurious restaurant with a waiter carrying a bottle of champagne. - 00:04–00:09 The focus shifts to the bottle as it is presented before champagne is poured into a crystal glass. - 00:09–00:15 A second waiter then brings a plate of small pastries and sandwiches. - 00:15–00:23 The second waiter proceeds to deliver a tiered tray filled with small desserts, tea cups, and scones. - 00:23–00:28 The brand name is then revealed against a white backdrop.

# Ad summary This ad showcases the elegance and sophistication of The Savoy Hotel. The ad depicts a woman arriving at the hotel, and enjoying the hotel amenities. # Brand positioning The Savoy is presented as a high-end, luxury hotel. The brand aligns with a lifestyle of elegance, sophistication, and exclusivity. It doesn't push against category norms, but instead embraces them, reinforcing the image of a traditional luxury hotel experience. The brand positioning is emotional, appealing to desires for indulgence and status. # Product The ad features The Savoy Hotel, highlighting its luxurious accommodations and services. The hotel offers a range of amenities, including valet parking, concierge service, fine dining, spa treatments, and elegant bars. The ad implies that the hotel is for discerning travelers who appreciate high-end experiences and personalized service. The USPs conveyed are the hotel's impeccable service, luxurious atmosphere, and prime location in a vibrant city. Moments of use include checking in, enjoying breakfast with a view, receiving a spa treatment, and dining at a fancy restaurant. The ad addresses the purchase barrier of exclusivity by showcasing the hotel's offerings as an attainable luxury, inviting viewers to indulge in the Savoy experience. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style includes quick cuts and smooth transitions, which creates a dynamic viewing experience. The production quality is high, lending to the luxurious tone of the ad. The pacing is fast, with cuts synchronized to the music beats. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene opens with an exterior shot of The Savoy Hotel at night. - 00:01–00:04 A car arrives at the hotel's entrance and a woman exits, greeted by a hotel employee. - 00:04–00:07 The woman walks through the hotel lobby, highlighting its elegant decor. - 00:07–00:08 The woman is then shown enjoying a meal in her hotel room with a view of the city. - 00:08–00:12 The woman receives flowers from the hotel staff. - 00:12–00:14 A split-screen is used to show the woman running outside as well as inside the hotel, indicating she is taking care of both her professional and personal needs. - 00:14–00:21 The woman is seen entering the hotel restaurant, where she greets and sits with colleagues. - 00:21–00:25 The woman then receives a spa treatment. - 00:25–00:32 The ad shows the woman at the hotel bar, as well as dining with a friend at the hotel restaurant. - 00:32–00:44 The woman is shown in her hotel room getting a drink before taking a phone call, with the cityscape shown in the background.

# Ad summary This ad showcases the luxurious experience of dining at The Savoy. It features shots of the interior, food and beverages, and people enjoying their time at the restaurant, aiming to convey the elegance and high-end service offered. # Brand positioning The Savoy is positioned as a historic and luxurious establishment, known for elegance, fine dining, and premium service. It appeals to patrons seeking a high-end, sophisticated experience, emphasizing tradition and exclusivity. The brand caters to those who appreciate exceptional service and a refined atmosphere, promoting a lifestyle of luxury and indulgence. By maintaining classic elements and focusing on quality, The Savoy differentiates itself from more modern or casual dining options, aligning with values of timelessness and prestige. # Product The featured products are the overall dining and hospitality experiences offered at The Savoy, which includes a variety of food and beverage options, such as champagne, tea, and pastries, served in an opulent setting. The ad showcases the meticulous service provided by staff, highlighting the attention to detail and personalized care given to each guest. The experience is geared towards individuals or groups looking for a refined and celebratory occasion. Key features include the elegant decor, high-quality ingredients, and historical significance of the venue. The USPs are the exceptional service, luxurious ambiance, and the overall sophistication of the dining experience. The ad addresses potential purchase barriers by illustrating the seamlessness and pleasure of dining at The Savoy, emphasizing it as a worthwhile indulgence for special moments. # Visual style The ad has a polished, high-end commercial aesthetic. The editing style consists of smooth transitions between static shots, creating an elegant and sophisticated feel. The production quality is high, enhancing the tone and targeting an affluent audience. There are no apparent visual motifs. The pacing is moderate, reflecting the refined and unhurried atmosphere of The Savoy. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a view through an ornate metal gate bearing the Savoy name, then transitions to a shot looking up at a grand, domed ceiling. This aims to immediately establish the venue's high-end, historic nature and architectural beauty. The perspective is from someone entering or appreciating the space, setting a tone of anticipation and awe. The opening shots serve as a visual introduction to the luxurious environment. - 00:03–00:05 00:03–00:05 A person in a suit presents a bottle of champagne, followed by a shot of several champagne glasses clinking together in a toast. This highlights the celebratory aspect of the Savoy experience. The focus is on the enjoyment and camaraderie, conveying a sense of luxury and special occasion. This continues the narrative by showcasing the social and celebratory elements. - 00:05–00:10 00:05–00:10 Shots of the dining area show people seated at tables, being served by staff, and details like place settings and flower arrangements are shown. This emphasizes the attention to detail and the sophisticated ambiance. The perspective shifts to an observer capturing the overall dining experience, reinforcing the upscale setting. The sequence emphasizes the elegance and personalized service offered. - 00:10–00:12 00:10–00:12 Close-up shots of a woman using her phone, followed by views of the bar area. This suggests capturing memories and enjoying the various amenities. The shift suggests a transition to different areas within the venue, highlighting its range of offerings. It shows a customer's perspective, emphasizing enjoyment and social interaction. - 00:12–00:16 00:12–00:16 The ad then presents images of tea service, including a waiter preparing a drink. This presents another dining option and continues to highlight the attentive service. This reinforces the variety of dining experiences available. The perspective is from an observer, showcasing the details of the tea service and the meticulous preparation. - 00:16–00:20 00:16–00:20 The video closes with shots of servers and the elegant interior. The emphasis is on the Savoy's atmosphere and service. The brand reiterates the upscale experience and the dedicated staff. This provides a final impression of the venue's sophistication and premium offerings.

# Ad summary This ad showcases the meticulous creation of several cocktails by two bartenders on a rooftop, set against a scenic city backdrop, emphasizing the high-end and luxurious nature of the cocktails. # Brand positioning The Savoy brand is positioned as an upscale and sophisticated establishment that values the art of cocktail making. The brand exudes an air of luxury and attention to detail, with bartenders dressed in formal attire and the use of premium ingredients like champagne and high-end gin. The visuals, featuring a city skyline at dusk, underscore the brand's focus on creating memorable experiences. The ad implies that Savoy caters to those who appreciate fine spirits and expertly crafted drinks, offering an escape from the ordinary into a world of elegance and taste. # Product The ad showcases several cocktails made with a base of Beefeater 24 gin, Cocchi Vermouth di Torino Dry, and Laurent-Perrier Champagne. The cocktails are prepared by bartenders using professional techniques, including muddling, stirring with a bar spoon, and straining. The advertisement emphasizes the use of fresh ingredients and careful preparation to create exquisite drinks. The cocktails are visually appealing, served in elegant glassware, and garnished with cherries. The products are presented as premium offerings, designed for those who appreciate quality ingredients and a refined drinking experience. # Visual style The ad has a polished and high-end aesthetic, using smooth transitions and static shots to showcase the cocktail-making process. The production quality is high, giving off the feel of a commercial. The editing rhythm is slow, with a pace of about 10 cuts per minute. The audio-visual sync is subtle, with transitions timed to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 A bartender in a suit prepares a cocktail by muddling ingredients, adding vermouth and gin, and measuring the ingredients into a shaker. - 00:08–00:11 00:08–00:11 A different bartender in a white suit opens a bottle of gin and then chops a piece of ice. - 00:11–00:17 00:11–00:17 The first bartender shakes the cocktail shaker, then stirs a separate drink with a bar spoon. - 00:17–00:21 00:17–00:21 The bartender pours the mixed drink into a fancy glass, followed by champagne, and garnishes with a cherry. - 00:21–00:25 00:21–00:25 Two cocktails are shown in glasses, against the city skyline. - 00:25–00:27 00:25–00:27 The Savoy brand name is displayed.

# Ad summary This ad showcases different meals offered at The Savoy. The ad highlights breakfast, afternoon tea, and dinner, using elegant visuals, background music, and text overlays. # Brand positioning The Savoy positions itself as a luxury hotel providing high-quality dining experiences throughout the day. The brand aims to occupy a space of elegance and sophistication, aligning with a lifestyle of indulgence and refined taste. It ignores category norms by focusing on the variety of dining experiences, rather than focusing on the hotel rooms themselves. The brand positioning is emotional, emphasizing luxury and enjoyment. # Product The Savoy offers a variety of dining experiences, including breakfast, afternoon tea, and dinner. Breakfast features dishes like omelets and eggs, served with pastries and coffee. Afternoon tea includes a selection of pastries and cakes, paired with tea and champagne. Dinner includes items such as a club sandwich, fries, and salads. The ad showcases the high-quality ingredients and elegant presentation of each meal, making it clear that these dining experiences are worth trying because of the luxurious, high-quality experiences. # Visual style The ad has a polished and elegant aesthetic. The editing style includes static shots and smooth transitions. The production quality is high-end, resembling a commercial. Visual motifs include overhead shots and close-ups of hands interacting with food. The pacing is slow and consistent, creating a relaxed and luxurious feel. Audio-visual sync is present, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of a table set for breakfast, featuring a variety of dishes such as omelets, eggs, pastries, and coffee. The message conveyed is to showcase the variety of offerings at breakfast. The perspective is from the brand, highlighting the presentation and quality of the food. The tone is elegant and inviting. - 00:01–00:02 00:01–00:02 A hand places a plate of eggs on the table. This action continues the showcase of different breakfast options, reinforcing the abundance and variety of choices available. The perspective remains from the brand, emphasizing the service and presentation. The tone is luxurious and indulgent. - 00:02–00:08 00:02–00:08 Hands interact with the food, showcasing a croissant being broken open and toast being added to the eggs. The message is to highlight the interactive and enjoyable aspect of dining at The Savoy. The perspective is from an implied customer, engaging with the food. The tone is casual yet refined, suggesting a relaxed enjoyment of high-quality food. - 00:09–00:10 00:09–00:10 The ad transitions to afternoon tea, with a shot of a tiered tray of pastries and cakes, accompanied by tea and champagne. The intention is to introduce another dining option at The Savoy, emphasizing the elegance and variety. The perspective shifts back to the brand, showcasing the presentation and service. The tone is sophisticated and luxurious. - 00:10–00:14 00:10–00:14 A hand pours tea into a cup, highlighting the refined experience of afternoon tea. The intention is to further showcase the details and elegance of the tea service. The perspective is from an implied customer, participating in the ritual of afternoon tea. The tone is calm and elegant, inviting viewers to imagine themselves enjoying this experience. - 00:15–00:16 00:15–00:16 The ad transitions to dinner, featuring a glass of champagne and a club sandwich with fries. This introduces the final dining option, completing the culinary offerings at The Savoy. The perspective is from the brand, showcasing the variety and quality of the dinner menu. The tone is inviting and luxurious. - 00:16–00:23 00:16–00:23 Hands interact with the food, showcasing the enjoyment of dinner, with someone taking fries and preparing a sandwich. The intention is to highlight the satisfying and enjoyable aspect of dining at The Savoy. The perspective is from an implied customer, engaging with the dinner options. The tone is casual yet refined, reinforcing the idea of relaxed enjoyment of high-quality food. - 00:24–00:27 00:24–00:27 The ad concludes with the brand name, "GALLERY," displayed on a white background. This reinforces the brand identity and leaves a lasting impression on the viewer. The perspective is purely from the brand, solidifying its presence and message. The tone is simple and elegant, leaving the viewer with a sense of sophistication.

# Ad summary This ad showcases the Savoy Hotel, highlighting the experience it offers from morning until night. The ad features a modern Black woman enjoying various amenities of the hotel, including breakfast, working remotely, a spa, drinks at the bar, dinner, and ending the night with a phone call in her room overlooking a city view. The ad emphasizes luxury, convenience, and a vibrant urban lifestyle. # Brand positioning The Savoy is presented as a luxury hotel brand that caters to sophisticated, modern individuals. It positions itself as a place where guests can indulge in a variety of experiences, from relaxation to fine dining, all within a stylish urban setting. The brand promotes a lifestyle of luxury, convenience, and indulgence, inviting customers to embrace their individuality while enjoying top-tier service and amenities. Eschewing the cold, impersonal norms of some luxury brands, The Savoy aligns with a vibrant, dynamic, and contemporary lifestyle. The tagline "Stay Original" reinforces the idea of personal expression within a framework of luxury and sophistication. # Product The advertised product is the experience of staying at The Savoy Hotel. This includes access to luxurious rooms, high-end dining, spa services, and bar facilities. The hotel is portrayed as a versatile space suitable for various activities, from working remotely with high-speed internet to enjoying leisure activities such as massages and fine dining. The hotel is presented as a place that caters to a modern, sophisticated individual who appreciates luxury, convenience, and a vibrant urban lifestyle. The Savoy addresses the barrier of routine or ordinary travel by offering an extraordinary, personalized experience that encourages guests to "Stay Original." # Visual style The ad has a polished, high-end commercial aesthetic with smooth transitions and carefully composed shots. The editing style incorporates quick cuts to showcase various aspects of the hotel experience, maintaining a steady pace that reflects the dynamic lifestyle of the target audience. The production quality is high, with professional lighting and camera work that highlight the luxury and sophistication of the Savoy Hotel. The pacing is consistent, with approximately 80-90 cuts per minute, and the audio-visual sync is well-coordinated, enhancing the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the Savoy Hotel entrance, setting the scene and introducing the brand. - 00:01–00:02 00:01–00:02: A Black woman in a stylish white coat walks through the hotel lobby. This sets the tone for a luxurious and fashionable experience and introduces the main character. - 00:02–00:03 00:02–00:03: The woman is shown working on a laptop with a breakfast spread and a view of the city. This communicates the convenience of working remotely from the hotel. - 00:03–00:04 00:03–00:04: The woman is running along a riverside path with a city skyline in the background. This shows the health and fitness aspect of her lifestyle. - 00:04–00:05 00:04–00:05: She then enters the hotel bar, dressed in a chic white suit, suggesting a transition from casual to more formal activities. - 00:05–00:06 00:05–00:06: The woman is seen having a business meeting over tea in a sophisticated lounge. This indicates the hotel's suitability for professional engagements. - 00:06–00:07 00:06–00:07: The woman is shown receiving a massage at the hotel spa. This highlights the relaxation and wellness amenities available. - 00:07–00:09 00:07–00:09: The woman is seen at the hotel bar and then dining with a friend. These scenes showcase the hotel's dining and social experiences. - 00:09–00:12 00:09–00:12: She walks into her hotel room and prepares for a phone call, ending the day with a night view of the city. This reinforces the comfort and luxury of the hotel rooms. - 00:12–00:15 00:12–00:15: The ad concludes with the Savoy logo and tagline "Stay Original," solidifying the brand message.

# Ad summary This ad features skilled mixologists artfully crafting exquisite cocktails, emphasizing precision and creativity in their preparation and presentation. # Brand positioning The Savoy brand is positioned as a high-end, sophisticated provider of unique and artful cocktail experiences. The brand seems to occupy a space where mixology meets culinary art, focusing on precision and visual appeal, thereby elevating the cocktail experience beyond mere refreshment. This suggests that Savoy is targeting consumers who appreciate the finer details in mixology and are willing to pay for premium ingredients and skillful presentation. The brand pushes against the norm of simply mixing drinks by focusing on elaborate preparation techniques and visually stunning results, blending functional cocktail creation with artistic expression. # Product The featured product is a unique, artfully crafted cocktail. The ad focuses on the intricate preparation and the visual elements of the cocktail rather than specific ingredient details. The cocktail is built upon expertly crafted ice, chocolate garnishes, and clear and amber liquids. The ad showcases advanced preparation methods, such as pouring liquids into silicone molds and dusting garnishes with edible powder. The cocktail is designed to be visually striking, resembling a piece of art, which suggests that the key unique selling point (USP) is the elevation of a simple drink into a gourmet experience. The ad does not focus on functional details, but rather the artistry and care that goes into creating the cocktail. The main purchase barrier addressed is the perception of cocktails as simple refreshments, instead positioning them as complex and visually appealing works of art. # Visual style The ad has a polished, professional aesthetic, utilizing clean shots and close-ups to showcase the intricate details of cocktail preparation. The editing style involves quick cuts that synchronize with the music's rhythm, creating a sense of dynamic energy. The production quality is high-end, suggesting a commercial approach aimed at an audience that appreciates refined visual presentation. A visual motif is the repeated use of close-up shots focusing on the hands and tools involved in the preparation process, emphasizing the craftsmanship and precision involved. The pacing is quick, with cuts occurring frequently, approximately 30 cuts per minute, maintaining a consistent rhythm that enhances the energy of the ad. The cuts are often timed to sync with the beats in the music, creating a cohesive audiovisual experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A bartender in a white jacket carefully measures and pours a clear liquid from a black bottle into a metal jigger and then into a cocktail shaker. - 00:01–00:02 Someone in blue gloves cuts a chocolate sheet into a rectangle using a ruler and blade. - 00:02–00:04 A gloved hand holds a large ice cube and chips away at the edges with a metal tool. - 00:04–00:05 A clear liquid is poured from a Pyrex measuring cup into a silicone mold with circular indents. - 00:05–00:06 A gloved finger presses on a yellow liquid-filled circle in the mold, causing it to spread out. - 00:06–00:07 A chef in a white coat and hat holds a small blowtorch. - 00:07–00:08 The bartender vigorously shakes the cocktail shaker. - 00:08–00:10 The cocktail is poured through a strainer into a glass filled with ice. - 00:10–00:12 A brush is used to dust an edible powder onto a disc of yellow liquid. - 00:12–00:12 The yellow disc is placed into a black stand resembling a miniature film light, and is set onto a white plate. - 00:12–00:13 A chef in a white coat sprays something from a can. - 00:14–00:15 A bartender holds an orange peel and bends it. - 00:15–00:16 A garnish of orange peel is added to the cocktail using metal tongs. - 00:16–00:17 The black stand with the yellow liquid is placed on the plate and decorative ribbons are placed around it. - 00:17–00:19 Close-up shot of the final cocktail in the glass with an orange peel garnish.

# Ad summary This ad shows several children enjoying their stay at the Savoy hotel, participating in activities like arts and crafts, eating pastries, and jumping on beds. # Brand positioning The Savoy hotel is presented as a luxury destination that can provide a memorable and enjoyable experience for families. The ad showcases an environment where children can indulge in a carefree and playful stay. It suggests the hotel balances elegance with a welcoming atmosphere, positioning itself as a high-end choice that doesn't compromise on fun or comfort for younger guests, pushing against the norm that luxury hotels are exclusively for adults. The brand values a sense of timelessness and tradition, while still embracing the energy and vibrancy that children bring. # Product The advertised product is a luxury hotel stay at the Savoy. The ad illustrates the experience of a family vacation, showcasing different amenities and activities available for children, such as exploring the hotel's decor, enjoying an elaborate afternoon tea, and playing in the rooms. The unique selling points are that the hotel caters to children’s entertainment, offering a blend of luxury and family-friendly experiences. The ad also addresses purchase barriers by subtly implying that high-end hotels can also be suitable for families with kids, highlighting the opportunities for fun and relaxation the hotel provides. The ad emphasizes the enjoyment and memorable moments that a family can have at the hotel. # Visual style The ad has a polished and bright aesthetic. The video transitions smoothly from scene to scene. The video gives a UGC feel due to the shakiness of the camerawork. The visuals are meant to evoke a sense of carefree fun. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A boy is greeted by the Savoy Hotel doorman. - 00:01–00:02 The hotel staff adjusts his top hat, enhancing the sense of novelty and luxury. - 00:02–00:04 Two girls reach up to touch ornate wall carvings, highlighting the hotel's detailed interior and sparking curiosity. - 00:04–00:05 The boy smiles while wearing the doorman's hat, capturing the excitement of his experience. - 00:05–00:07 A girl is shown twirling in the hotel lobby, adding a sense of playful energy. - 00:07–00:12 Several children run down a hotel hallway, with the camera following them. - 00:12–00:14 Children are viewing the city landscape from a window, creating a moment of quiet observation. - 00:14–00:16 A close-up of one child looking out the window shows the kids are enjoying the view. - 00:16–00:17 Two children are looking out the window from behind a curtain, signaling an intimate, playful moment. - 00:17–00:19 One girl stands below an ornate chandelier, conveying the scale and grandeur of the hotel. - 00:19–00:21 A girl is running in a hotel room. - 00:21–00:22 The girl stops and poses with her foot out, showcasing the black-and-white tile. - 00:22–00:23 The same girl looks up at the chandelier in the same hotel room. - 00:23–00:24 Two children pull back a curtain to look out a window, showing a collaborative moment of discovery. - 00:24–00:25 A girl peeks from behind a curtain, holding a circular object, evoking a sense of curiosity. - 00:25–00:27 The camera follows the feet of several people ascending a staircase, emphasizing activity and transit within the hotel. - 00:27–00:28 The camera focuses on two girls waiting to be served an afternoon tea. - 00:28–00:29 A server is placing the treats down on the table. - 00:29–00:31 A close up shot shows the sweets on the tiered tray. - 00:31–00:32 The server places the sweets in front of the children at the table. - 00:32–00:34 A girl picks up a red macaron and eats it. - 00:34–00:35 A close up shows a cake roll on a stick. - 00:36–00:37 The girl puts the entire cake roll in her mouth. - 00:37–00:38 Close up shot of the feet touching white slippers. - 00:38–00:41 Several children are shown running into a hotel room wearing white robes, showing excitement. - 00:41–00:47 The children jump and play on the bed in a hotel room, capturing a moment of uninhibited joy. - 00:47–00:50 The camera angles up at a chandelier, then pans to show a girl sitting in a chair. - 00:50–00:54 A hotel employee is shown carrying croissants into the hotel room. - 00:54–01:02 The children are shown eating the croissants that were just delivered. - 01:02–01:06 The Savoy Hotel logo appears on a black background.