How Tappan Advertises on Meta

# Ad summary The ad shows the process of building a large clay vase. A craftsman adds clay to a spinning platform to form the vase, then adds water to the structure, and later carves the base of the vase with his signature. # Brand positioning This ad features the brand Palacios, presumably a creator or retailer of clay pottery, likely specializing in large, decorative pieces. The brand is presented through the creation process of its products, emphasizing the craftsmanship and artistic expertise involved. The brand aligns with values of artistry, creativity, and unique design, positioning itself as a creator of high-quality, handmade ceramics. The brand's positioning is emotional and functional, appealing to customers who value the aesthetic appeal of handcrafted art and the performance of well-made pottery. # Product The product featured is a large, decorative clay vase. The vase is made by hand on a pottery wheel, with the craftsman adding layers of clay to form a tall, cylindrical structure. He adds textured detailing to the vase's surface to create a unique organic shape. The vase is left unglazed to showcase the natural color and texture of the clay. This product is for individuals who appreciate fine craftsmanship and are looking for unique, handmade decor for their home. # Visual style The ad has a clean, straightforward aesthetic, focusing on showcasing the pottery creation process. The editing is minimal, with static shots and smooth transitions between scenes. The production quality is high, with bright, even lighting and clear focus on the subject. The pacing is slow and deliberate, creating a sense of calm and focus on the artistry involved. The video does not sync audio and video. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a large clay base being formed on a spinning platform. Clay is added to the spinning platform, then the potter uses his hands to shape the clay. This moment introduces the process of creating the vase from raw material. - 00:02–00:04 00:02–00:04: Water is poured onto the clay vase. The potter uses a wet sponge and his hands to smooth out and refine the shape of the vase. This moment showcases the care and attention to detail involved in the process. - 00:04–00:08 00:04–00:08: The camera pans over rows of finished, unglazed vases. The shot shows the collection of similar pots and the unique shape of each pot. This displays the end product of the clay pots. - 00:08–00:12 00:08–00:12: The craftsman carves his signature into the base of the vase. He uses a tool to carve the last name "Palacios". This marks the completion of the creation process and authenticates the vase as a product of the brand.

# Ad summary This ad features an art exhibition for Tappan in Dallas. The ad showcases a series of paintings, drawings, and other forms of art that are on display. # Brand positioning Tappan is an art brand focusing on up-and-coming artists and exhibitions. The brand appears to target younger art collectors through social media ads showcasing current events in their gallery locations. The brand is more accessible to people than typical elite fine art galleries with the goal of creating a community of artists and patrons to support the current art movement. # Product The ad highlights an art exhibition presented by Tappan in Dallas, showcasing a diverse array of paintings, drawings, and mixed-media artworks. The exhibition spans from April 6th to April 26th and is open daily from 11 AM to 6 PM at 1617 Hi Line Dr. #305, Dallas. # Visual style The ad features a minimalist aesthetic with a focus on the art itself. The editing is simple and clean, with smooth transitions between shots to showcase the artwork. The production quality is high, emphasizing the texture and detail of each piece. The pacing is quick, with each shot lasting about one second, creating a dynamic and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a series of close-up shots of different pieces of art from the Tappan gallery. Each artwork is diverse in color, medium, and style. This creates a dynamic introduction, grabbing the viewer's attention and highlighting the variety of art available at the exhibition.

# Ad summary This ad showcases a collection of artistically diverse individuals creating art in their studios. The ad highlights the variety of art available to purchase at Tappan. # Brand positioning Tappan is presented as a purveyor of fine art that collaborates with emerging artists. The brand aims to democratize the art world, providing access to unique pieces that resonate with diverse tastes and styles. Tappan showcases a variety of art in different styles, implying an inclusive approach that rejects the notion of a singular, exclusive art market. The brand positioning is emotional, focusing on the connection between art and individual expression, rather than functional aspects like price or investment potential. # Product Tappan is an art supplier providing original paintings, prints, photographs, and sculptures. The product is for art enthusiasts and collectors who appreciate unique and diverse art styles. Tappan collaborates with emerging artists, offering customers the chance to discover and invest in up-and-coming talent. The platform emphasizes originality, diversity, and accessibility in the art world, allowing anyone to find pieces that resonate with their individual tastes. The art itself spans different mediums, subjects, and styles, from abstract to figurative, catering to a wide range of aesthetic preferences. # Visual style The ad has a polished aesthetic with natural lighting and a focus on showcasing the artists in their creative environments. The editing style consists of quick cuts between different artists and their work, creating a sense of variety and dynamism. The production quality is high, giving off a commercial feel while still maintaining a sense of authenticity. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a man sitting in a chair in front of an abstract painting, looking pensively into the camera. - 00:01–00:02 00:01–00:02 A woman hangs art on a wall in an art studio. - 00:02–00:03 00:02–00:03 A man in an apron works with art in his studio. - 00:03–00:04 00:03–00:04 A woman holds up her artwork in front of a paint-splattered wall.

# Ad summary This ad showcases the unique and handcrafted art pieces from Tappan Collective. The ad shows the works and location for those who would like to view them. # Brand positioning Tappan is presented as a curator of unique, handcrafted art pieces. The brand seems to cater to a sophisticated clientele who appreciate the value and artistry of handmade works. It carves out a space in the art market by focusing on unique and handcrafted items, offering a more personal and artisanal alternative to mass-produced or generic art. Tappan values the individuality and quality of each piece, presenting an experience that's both elevated and personal. # Product The product being advertised is artwork created by artists represented by Tappan. These pieces range from abstract paintings to textured paper sculptures, each seemingly handmade. The artwork is characterized by unique patterns, textures, and color palettes, appealing to those seeking distinctive decor. These art pieces are intended for display in sophisticated residential spaces, adding an element of high-end taste and artistic appreciation. The ad showcases their potential to elevate interior design. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the texture and uniqueness of the art pieces. The editing style includes static shots and smooth transitions. The production quality is high, with attention to lighting and composition, which supports the intended tone of sophistication and artistic appreciation. The pacing is slow and deliberate at 15 BPM, allowing viewers to focus on the visual details. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens by showing close-ups of the process of creating textured art pieces on paper. - 00:01–00:02 00:01–00:02 The scene shifts to a framed piece of artwork leaning against a wall in a well-lit, upscale hallway. - 00:02–00:03 00:02–00:03 The ad focuses on a person's hands as they adjust a colorful, swirled pattern on an item, possibly fabric or another art medium. - 00:03–00:07 00:03–00:07 The screen displays the brand name 'Tappan' along with the address '8200 Melrose Ave,' inviting viewers to visit the physical location.

# Ad summary This ad showcases new arrivals at Tappan Art Gallery, highlighting a range of abstract artworks. # Brand positioning Tappan is presented as a purveyor of modern and abstract art, focusing on unique, textural, and visually engaging pieces. The brand aligns with an artistic and sophisticated lifestyle, ignoring conventional art norms by promoting abstract forms and contemporary designs. The positioning is primarily emotional, aiming to evoke feelings of creativity and aesthetic appreciation. # Product The ad features various abstract art pieces available at Tappan Art Gallery. These include textured wall hangings with wavy patterns and neutral tones, abstract landscape paintings in earthy colors framed in white, and mixed media pieces with organic shapes and metallic accents. The artworks are presented as unique, visually striking additions to any space. The ad emphasizes the artistic value and aesthetic appeal of these pieces, encouraging viewers to invest in distinctive art that reflects personal style and appreciation for contemporary design. # Visual style The ad has a polished and sophisticated aesthetic, with a focus on high-quality visuals and smooth transitions. The production quality is high-end, giving the ad a refined commercial feel. The pacing is consistent, with static shots that allow viewers to appreciate the art. The editing style is smooth, with seamless transitions between each piece. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up view of a textured, wavy wall hanging. - 00:01–00:02 The shot transitions to a close-up of a mixed media piece with organic shapes and metallic accents. - 00:02–00:03 The ad then shows a collection of abstract landscape paintings in earthy tones, leaning against a wall. - 00:03–00:04 The scene shifts to a white wall with a simple abstract painting and a window with sunlight streaming through. - 00:04–00:05 The ad concludes with a white screen displaying the Tappan logo and address.

# Ad summary This ad showcases art from the Tappan Collective, featuring various artists in their studios across the globe. It highlights the brand's dedication to making art accessible and connecting artists with a wider audience. # Brand positioning Tappan Collective is presented as a global art marketplace that connects artists with collectors, emphasizing accessibility and discovery. The brand promotes values of creativity, diversity, and artistic expression, offering a platform for emerging and established artists from around the world. Tappan seems to be pushing against the traditional exclusivity of the art world by showcasing art in a more relatable and approachable manner, positioning itself as a modern and inclusive space for both artists and buyers. Their approach appears to be more emotional, focusing on the passion and stories behind the art rather than purely functional attributes. # Product The product being advertised is a curated collection of art from various artists within the Tappan Collective. The artworks range in style, medium, and size, reflecting the diversity of the artists represented. The ad showcases paintings and sculptures created in various studio spaces around the world. The product is for individuals seeking unique and contemporary art pieces to enhance their living or working spaces. The USP is the direct connection to the artist, providing authenticity and a personal touch to the art-buying experience. The use occasion is primarily for interior decoration or art collecting. Tappan aims to remove purchase barriers by offering a curated selection and potentially simplified purchasing process, making art acquisition more accessible to a broader audience. The ad emphasizes the opportunity to 'Buy Good Art' that is both visually appealing and meaningfully created. # Visual style The ad has a polished yet approachable aesthetic. It is a hybrid between UGC and commercial quality, featuring natural lighting in various artist studios. The editing style uses quick cuts to showcase a range of artists and art styles, creating a dynamic rhythm. The pacing is moderate, with cuts occurring every 1-2 seconds. The audio-visual sync is well-coordinated, with the shifts in the visuals timed to match the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a close-up of a paint-covered palette, immediately immersing the viewer in the artistic process. - 00:00–00:12 00:00–00:12: The ad transitions to showcase diverse artists in their respective studios around the world. Each artist is shown working on their art, setting up an exhibition, or arranging their pieces. - 00:00–00:12 The message conveyed is that Tappan Collective brings together global talent and a wide range of artistic styles. - 00:00–00:12 The perspective is that of an observer, presenting snapshots of the artists' creative lives. The tone is aspirational and inspiring, celebrating the act of creation and the spaces where it happens. - 00:00–00:12 The sequence of shots demonstrates a sense of global artistic community. - 00:12–00:14 00:12–00:14: The ad concludes with a display of the Tappan Collective logo and the tagline 'Buy Good Art', solidifying the brand's identity and call to action. - 00:12–00:14 This final beat reinforces the purpose of the ad and provides a direct invitation to engage with the brand.

# Ad summary This ad is for Tappan, a brand that specializes in art pieces. It showcases new arrivals with trendy background music and quick shots of various art pieces. # Brand positioning Tappan is an art brand that positions itself as a modern curator of contemporary art. The brand aims to occupy a space in the consumer's mind as a provider of unique and expressive artworks, catering to individuals who seek to imbue their living spaces with creativity and personality. It aligns with a lifestyle that values aesthetic expression, artistic appreciation, and individuality. It ignores the norms of traditional art galleries by using a digital, accessible approach. The brand positioning is primarily emotional, appealing to consumers' desire for self-expression and the aesthetic enhancement of their homes. # Product Tappan offers various art pieces for purchase, including paintings and sculptures. The art ranges in style, from colorful abstract paintings to nude body form sculptures. The use occasion shown is home decor. The products are intended to enhance and liven up a home and express artistic individuality. # Visual style The ad has a polished aesthetic with quick cuts between shots. The production quality is high-end commercial. The pacing is fast with around 150 CPM. The cuts are timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman standing in front of artwork, followed by a quick montage of various art pieces available for purchase. - 00:02–00:03 00:02–00:03: The brand name appears on a white background, ending the ad.

# Ad summary A short video showcasing different artists in their workspaces and their paintings. # Brand positioning Tappan is presented as a purveyor of contemporary art, connecting emerging artists with a discerning clientele. The brand positions itself within the fine arts market, emphasizing the unique artistic process and individual expression. Tappan fosters a sense of exclusivity and appreciation for high-quality art, standing apart from mass-produced decor. The brand aesthetic promotes authenticity and creativity, appealing to consumers who value originality and wish to support emerging artists. # Product Tappan offers a curated selection of original artwork, primarily paintings, created by emerging artists. The ad highlights various pieces in different styles and sizes, emphasizing the diversity of the collection. The products are presented in the context of the artists' studios, showcasing the creative process behind each work. These artworks appear to be aimed at art collectors and interior decorators who appreciate distinctive pieces and seek to elevate living spaces with authentic artistry. The ad focuses on the aesthetic value and the unique artistic expression embedded in each piece, positioning them as investments in both art and personal style. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the artists and their studios. The editing is quick, with fast cuts between different scenes to maintain a fast pace. The production quality is polished, creating a professional and high-end feel. The overall aesthetic aligns with contemporary art and design, appealing to a sophisticated audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a display of contemporary artists in different studios, promoting their new artwork. - 00:03–00:04 The video flashes "TAPPAN" and the address for the store, acting as an outro.

# Ad summary This ad showcases Tappan's new art arrivals. The ad features various paintings and framed abstract art pieces. # Brand positioning Tappan is presented as an art gallery that offers a curated collection of contemporary artwork. The brand aims to occupy a space in the consumer's mind as a purveyor of unique and visually appealing art pieces. The brand aligns with values of creativity, sophistication, and appreciation for artistic expression. The brand embraces artistic innovation and individual expression. Tappan promotes a lifestyle that is cultured, design-conscious, and appreciative of aesthetics. The brand's positioning is primarily emotional, focusing on the aesthetic appeal and artistic value of its products. # Product The ad features paintings and framed abstract art pieces. The artwork includes a variety of styles, colors, and themes. There is a range of abstract art prints featuring floral and geometric patterns. The pieces are displayed in various sizes and frames, showcasing the diversity of Tappan's art collection. The ad highlights the visual appeal and artistic quality of the pieces, suggesting that they are worth acquiring for their aesthetic value and unique design. The pieces are shown in different settings, indicating versatility in home decor. # Visual style The ad has a clean and modern aesthetic, with bright colors. The editing style is simple with quick cuts. The production quality is polished. The pacing is consistent. There is no specific audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a solid gray background with splatters of color and the words 'New Arrivals.' - 00:01–00:02 The screen transitions to a woman standing in front of a painting, still with the words 'New Arrivals' overlayed. - 00:02–00:03 The screen transitions to a woman unveiling framed art. The words 'New Arrivals' are still overlayed. - 00:03–00:04 The screen transitions to a grid of framed art. The words 'New Arrivals' are still overlayed. - 00:04–00:07 The screen transitions to a white background with black text reading 'TAPPAN' and '8200 MELROSE AVE'

# Ad summary The ad showcases Julia Martins Miranda's new artwork through a visually engaging presentation. The video features a woman artist presenting a collection of her paintings by rotating them and then walking into the shot, revealing the full image, as if in a gallery. # Brand positioning The brand, Julia Martins Miranda, is presented as an art brand that focuses on modern fine art. The positioning of the brand is artistic, creative, and luxurious, targeting consumers who appreciate visually-led content and high-end decor. The brand aligns with values of creativity, beauty, and refinement, and its brand positioning is highly emotional, catering to consumers with a passion for modern art. # Product The product is a collection of original canvas paintings by the artist Julia Martins Miranda. The works include subjects from abstract plants, and a bright sun, to birds with long tail feathers. These paintings are displayed by an artist, presumably Julia, in her art studio and the paintings are intended to be viewed as modern art pieces, likely intended for private home collections or art galleries. # Visual style The ad features a clean and minimalist aesthetic, with a focus on showcasing the artwork in a naturally lit environment. The editing style is simple, with static shots and minimal transitions. The production quality is professional, providing a gallery or studio-like presentation of the art. Pacing is slow and deliberate, at approximately 15 BPM, with consistent tempo throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the back of an upright canvas. - 00:01–00:07 The canvas spins and a colorful painting is revealed. This grabs the viewer's attention by creating a visual reveal that creates excitement and curiosity. - 00:07–00:16 Following the reveal, Julia walks into the shot to reveal herself in front of her painting. This builds on the visual reveal of her work. Julia's presence gives the painting life and brings emotion into the shot. - 00:17–00:20 The video closes with the title card of the artist and name of the collection: NEW WORKS JÚLIA MARTINS MIRANDA. This leaves the viewer with information about the artist and works.

# Ad summary This ad presents a living space furnished with Tappan furniture. A woman sits on the couch, reading a book. # Brand positioning Tappan is presented as a high-end furniture brand that elevates the living space into a curated and artful setting. The brand appeals to customers who appreciate design, quality craftsmanship, and a sophisticated lifestyle. Tappan diverges from mass-produced furniture, focusing instead on creating a functional space, and fostering a deeper connection to the brand's products. # Product The ad showcases a living room setup, featuring several pieces from Tappan. A rounded sofa with button-tufted detailing and a warm brown color serves as the focal point. An accent chair, also in a similar warm brown tone, sits adjacent to the sofa, providing additional seating. A round coffee table with a transparent glass top and a coral-colored base adds a pop of color to the space. A tall, minimalist floor lamp with a dish-shaped light is placed near the couch, offering ambient lighting. These pieces are designed to create a curated and inviting living space, showcasing Tappan's commitment to design and functionality. # Visual style The ad has a highly polished, studio-shot aesthetic with warm, ambient lighting. The visual motifs include a curated living space, minimalist design, and a focus on textures and materials. The image treatment involves soft color grading to create a cozy and inviting atmosphere. The typography is clean and legible, enhancing the overall sense of sophistication. The style contrasts with platform-native content, providing a high-design feel that aims to capture attention and convey a sense of luxury. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The scene opens on a stylishly furnished living room, presenting a cozy and visually appealing interior. The message is to immerse the viewer in a setting that embodies comfort and design. The brand is inviting the viewer to imagine themselves in this space, experiencing the lifestyle Tappan offers. - A woman is sitting comfortably on the sofa, absorbed in a book, with soft lighting highlighting the scene. The intention is to showcase the practical use of the furniture and a moment of personal enjoyment. The audience experiences the scene from the customer's perspective, positioning the furniture as part of a relaxing and sophisticated lifestyle. - The Tappan logo appears at the bottom of the image, subtly reinforcing the brand's presence. The goal is to remind the audience of the brand behind this lifestyle and invite them to explore Tappan's offerings further. The brand is reinforcing its identity and making a direct connection between the scene and their products.

# Ad summary This ad promotes a new line of colorful art prints at a gallery, featuring the creator as she browses the pieces and talks about how they can bring color into one's home. # Brand positioning This ad presents the brand as being an art curator and gallery featuring art prints and colorful abstract paintings. The featured collection is aimed at customers who want to inject color into their home and embrace a modern lifestyle. # Product The product is a collection of colorful abstract art prints, which are being displayed at an art gallery. The prints feature a range of designs from abstract floral arrangements to geometric patterns. They can be brought into people's homes to add color and artistic flair. # Visual style The ad has a clean, modern aesthetic with a bright and airy feel, which aligns with the art gallery setting. The video features smooth transitions and a consistent pace. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A creator walks through an art gallery and admires the art prints on display. - 00:06–00:09 The creator speaks about how these prints can bring color into the viewer's home.

# Ad summary This ad for Tappan showcases a series of elegantly designed living spaces enhanced by artwork. The ad emphasizes the transformative power of art, highlighting how it can elevate and complete a home's aesthetic. It features various interior design styles, all unified by a refined and sophisticated sensibility. # Brand positioning Tappan is presented as a purveyor of art that enhances living spaces, positioning itself in the market as a brand that understands and values the transformative power of art. The brand emphasizes the importance of art in completing a home's aesthetic and creating a refined, sophisticated atmosphere. Tappan is not about fleeting trends but rather timeless elegance and the integration of art into daily living. It promotes a lifestyle of understated luxury and appreciation for quality, design, and the emotional impact of art. The brand aims to occupy the space in the consumer's mind as a curator of accessible art that can turn a house into a home. # Product The ad primarily features framed fine art prints and paintings sourced and sold by Tappan. These pieces range in style from abstract to figurative, with an emphasis on pieces that complement modern interior design. The artwork is displayed within various living spaces, demonstrating how it integrates into different home settings and design aesthetics. The featured art pieces are framed and ready to hang, making them accessible and easy to incorporate into any home. The ad implies that the artwork is curated for a discerning audience that values design and aesthetics. The art ranges in subject, style, and size. # Visual style The ad has a polished and elegant aesthetic with a focus on earth tones, natural light, and high-quality interior design. The editing style consists of quick cuts between static shots, showcasing a variety of living spaces and artwork. The production quality is high-end commercial, creating a sense of luxury and sophistication. The pacing is moderate, with cuts timed to the gentle, acoustic music, creating a harmonious audio-visual experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a living room with a fireplace, eclectic decor, and a large, cloud-like light fixture. Text overlay reads, “The power of.” The intention is to set a sophisticated tone, establishing a mood of refined design. - 00:01–00:03 00:01–00:03 The shot changes to another living room, this one featuring earth-toned walls, wooden beams, and contemporary art. Text overlay completes the thought: “The power of art.” This reinforces the message that the ad will focus on the impact of art in interior spaces, while maintaining a similar tone and visual style. - 00:03–00:06 00:03–00:06 Quick cuts show several living rooms with distinct styles, each featuring different artworks. This implies the variety and versatility of art pieces available through the brand, showcasing how art can fit diverse interior styles. - 00:06–00:14 00:06–00:14 The sequence of varied living rooms and art pieces continues, maintaining the ad's core message about the transformative power of art and showcasing a refined design aesthetic. - 00:14–00:15 00:14–00:15 The ad concludes with a simple screen displaying the brand name, “TAPPAN,” centered on a solid background. This final branding moment reinforces the association between the showcased art and the brand.

# Ad summary This ad showcases Tappan Collective, an online art gallery. It features a slideshow of various artists in their studios around the world, highlighting their unique styles and creative processes. The ad concludes with Tappan's branding and a call to action to 'Buy Good Art'. # Brand positioning Tappan Collective is presented as an online art gallery that connects customers with emerging artists from around the world. The brand is positioned as a curator of 'good art,' emphasizing accessibility and discovery. It aligns with a modern, design-conscious lifestyle, contrasting against traditional, exclusive art market norms. The brand promotes the idea that unique, high-quality art is available to a wide audience. The brand’s tone is clean, modern, and sophisticated, focusing on the art itself rather than hype or aggressive sales tactics. Tappan's positioning is largely functional, providing a platform for artists and a marketplace for consumers. # Product Tappan Collective offers an online platform where customers can discover and purchase original artwork directly from emerging artists. The ad showcases a diverse range of art styles, from abstract paintings to mixed media sculptures. It highlights artists from various locations around the world, emphasizing the platform's global reach and the variety of available art. The platform is implicitly for art enthusiasts, interior designers, and individuals seeking unique pieces to enhance their living or working spaces. A USP is the ability to directly support emerging artists while acquiring distinctive art. The ad addresses purchase barriers by suggesting art is accessible and attainable. It showcases artists in their creative environments, adding a personal touch and authentic connection to the art-buying experience. # Visual style The ad has a clean and modern aesthetic. The editing style is quick cuts, showing a fast-paced montage of artists and their work. The production quality is high, with well-lit shots and professional framing. The pacing is consistent, with cuts timed roughly to the music's rhythm. The visual motif is centered around artists in their studios, emphasizing the creative process and global diversity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action BUY GOOD ART # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a painter's palette, emphasizing the raw materials and artistic process. - 00:01–00:12 00:01–00:12 The ad showcases a series of artists in their studios around the world. Each shot features an artist working on their art, paired with their name and location on-screen. This highlights the global scope and diversity of the Tappan Collective's artists. - 00:12–00:14 00:12–00:14 The ad ends with the Tappan logo, address, and tagline 'Buy Good Art,' reinforcing the brand's identity and call to action.

# Ad summary This ad showcases Brianna Lance's artwork through a video of her creating the piece. The video begins with a shot of Lance painting waves and transitions into other shots of her working on different paintings, like orchids and swans. The ad ends with a title card. # Brand positioning The brand, Brianna Lance, is presented as an artist who creates original paintings. The artist is shown painting in various settings, including her studio, indicating a professional art practice. The use of detailed brushstrokes and attention to color mixing implies a high level of skill. The overall tone is artistic and refined, appealing to those who appreciate original artwork and the creative process. The brand positioning focuses on the artistic merit and the creator's unique style, rather than functional benefits. The brand leans into emotional connection by highlighting the beauty and craftsmanship behind the art. # Product The featured product is original artwork by Brianna Lance. The paintings shown include various subjects, such as waves, orchids in braided baskets, and swans. The product is intended for art enthusiasts and collectors looking for original pieces to enhance their living spaces. The ad highlights the creation process, showing the artist mixing paints and applying brushstrokes to create detailed compositions. The USPs include the originality of the artwork, the artist's skill, and the aesthetic appeal of the paintings. The use occasions and moments of use are implied through the display of the finished paintings in a home or gallery setting. The product is positioned as a unique and valuable investment for those seeking to own original art. # Visual style The ad has a clean, polished aesthetic with natural lighting. The editing style consists of quick cuts between different shots to keep the pace engaging. The production quality appears to be a hybrid of UGC and polished commercial, which helps to convey an authentic yet professional feel. The visual motifs include close-ups of paint mixing and brushstrokes. The pacing is consistent, with cuts timed to the music. The overall effect is visually appealing and highlights the artistic process. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of a woman painting a canvas. The purpose is to show the start of an art project in progress. - 00:02–00:06 00:02–00:06 The video then shows a close-up of paints being mixed on a palette. The purpose is to highlight the color selection process that goes into painting the art. - 00:06–00:16 00:06–00:16 The video cuts to a series of shots showing different stages of paintings in progress. The purpose is to highlight different painting projects being worked on by the artist. - 00:16–00:23 00:16–00:23 The video shows the woman painting a canvas again. The purpose is to show more progress on painting projects. - 00:23–00:26 00:23–00:26 The video ends with a title card with the name "Brianna Lance" and the text "New Works" written on the card. The purpose is to brand the video as original art by Brianna Lance.

# Ad summary This ad for Tappan Collective showcases new paintings available for purchase. The ad includes a series of aesthetic shots of artists in their studios, and models posing with the paintings. # Brand positioning Tappan is an art collective that aims to make art accessible. The brand is presented as contemporary and cool, aligning itself with a youthful, creative lifestyle. It embraces the category norm of showcasing visually appealing art, but pushes against the perception of art being inaccessible or stuffy by presenting it in a modern, relatable way through the lens of contemporary artists. # Product Tappan Collective offers a curated selection of original paintings from emerging and established artists. The paintings vary in style, size, and color palette, showcasing a range of artistic expressions. The ad focuses on new arrivals, emphasizing the freshness and continuous updating of the collection. The brand aims to connect art enthusiasts with unique pieces that resonate with their personal style and preferences. The ad highlights the aesthetic appeal of the art and aims to create desire by showcasing models interacting with the paintings. # Visual style The ad features an aesthetic and artistic visual style, with a focus on showcasing the creative process and finished artwork. The editing style includes quick cuts between shots, creating a dynamic and fast-paced rhythm. The production quality appears polished, with attention to detail in the lighting and composition. The pacing is consistent throughout the ad, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a shot of an artist painting on a canvas. - 00:01–00:02 00:01–00:02 A person carries an art piece, implying that the pieces are new. - 00:02–00:03 00:02–00:03 A person puts an art piece against the wall. - 00:03–00:04 00:03–00:04 Paint brushes and painting supplies are shown in an artist's studio. - 00:04–00:05 00:04–00:05 Finished art pieces are shown, followed by a person posing with one of them. - 00:05–00:07 00:05–00:07 The brand logo and address is displayed.

# Ad summary This ad features a photograph of a person reading a book on a sofa in a living room with an abstract art piece in the background. The ad aims to highlight Tappan's design aesthetic and inspire customers to envision how Tappan art can enhance their living spaces. # Brand positioning Tappan is presented as a curator of fine art and design, positioning itself as a brand that elevates living spaces through carefully selected pieces. The brand appears to be positioned in the luxury market and targets consumers who appreciate art and design. The brand is presented as sophisticated, artistic, and focused on enhancing the aesthetic appeal of interior spaces. The brand does not appear to directly push against category norms, but instead positions itself as a provider of elegant and refined art pieces, aligning with a lifestyle of sophistication and cultural appreciation. The positioning is emotional, as the brand seeks to connect with customers on a level of aspirational lifestyle and taste. # Product The product being showcased in the ad is art selected and curated by Tappan to complement interior design. The advertisement highlights how art can be integrated into living spaces. The abstract piece is framed in natural wood and is positioned as a statement piece. The art is intended for individuals who appreciate fine art and interior design. The ad promotes the idea that art can transform a living space and enhance the overall aesthetic. There are no explicitly stated product details like size or materials, but the focus is on the visual impact and the lifestyle associated with owning such pieces. # Visual style The ad has a minimalist, high-fashion editorial aesthetic. The production quality is high, with a focus on clean lines and natural lighting. The color palette is muted and earthy, creating a sense of understated luxury. The image treatment is subtle, enhancing the natural tones and textures of the room. The typography integration is minimal, allowing the visual elements to take center stage. The style is designed to feel aspirational and refined, targeting an audience that values sophistication and design. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a lifestyle shot of a person relaxing with a book in a well-designed living room. The intention is to create an aspirational lifestyle image that showcases the kind of environment that the brand's art can help create. The audience experiences this beat from the point of view of someone observing a sophisticated, artful setting.

# Ad summary This ad promotes Tappan Collective, an online art gallery featuring works from emerging artists. The ad presents a series of artistic works and installations, highlighting Tappan as a source for discovering and buying original art. # Brand positioning Tappan Collective positions itself as a curator and marketplace for original art from emerging artists. The brand aims to occupy the space of accessible art discovery, offering unique pieces that are typically found in traditional galleries but making them available to a wider audience online. It aligns with values of creativity, individuality, and supporting up-and-coming artists. Tappan likely pushes against the norms of exclusivity and high prices often associated with the traditional art world, presenting itself as a more approachable and modern platform. The brand positioning leans heavily on the emotional connection to art, emphasizing the discovery and appreciation of original creative works rather than functional attributes. # Product The featured product is Tappan Collective's online art gallery, which serves as a platform to discover and purchase art pieces. It offers various original artworks and installations from emerging artists. The platform caters to individuals seeking unique pieces to enhance their living spaces or art collections. The USPs include access to emerging artists' work, a curated selection of original art, and the convenience of online purchasing. The ad showcases art in different settings, suggesting its adaptability to various interior design styles. The focus is on the aesthetic and emotional value of owning original art, positioning Tappan as the place to find art that resonates with individual taste and style. # Visual style The ad's visual style is clean and art-focused, with polished shots of artworks and installations. The editing is simple with static shots and minimal transitions. The production quality feels high-end, supporting the brand's positioning as a curator of fine art. The pacing is slow and deliberate, with cuts that allow the viewer to appreciate each piece. The audio-visual sync is subtle, with music that complements the visuals without dictating the rhythm. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a series of art-focused visuals, including a woman posing, a sculpted form, and interior design elements. - 00:03–00:05 Each shot presents a new angle or perspective on the art, providing an intimate look at the works and highlighting the brand's commitment to showcasing original art. - 00:05–00:06 The transition to the brand logo grounds the visuals in the brand's identity, signaling that the ad is about Tappan Collective.

# Ad summary This ad showcases the process of creating paintings, emphasizing the artistic expression and skill involved in producing original artwork. It promotes an art exhibition, encouraging viewers to experience the artwork in person. # Brand positioning Tappan is presented as a curator of original art, positioning itself in the market as a destination for art enthusiasts seeking unique, handcrafted pieces. The brand highlights the artist's creative process, aligning with values of authenticity and craftsmanship. Tappan deviates from mass-produced art by showcasing the individual skill and passion that goes into each piece, creating an emotional connection with customers who appreciate artistry and originality. The brand seeks to create an emotional connection with the customer through the artistry and originality that each piece provides. # Product The product featured in the ad is original artwork—specifically a series of paintings by Monika Morito displayed in the “New Works” exhibition. The art is characterized by its vibrant colors, bold strokes, and stylized depictions of everyday objects and scenes. The paintings, rendered in a distinctive style that emphasizes texture and form, appear to be oil on canvas. The paintings’ USPs are their originality and the visible artistic process behind their creation, showcasing the artist's unique vision and skill. The occasion for these paintings is to be displayed for viewing at the Tappan “New Works” exhibition. The paintings are intended to be worth trying and buying to appreciate the artist's skills and own original artwork. # Visual style The ad has a polished and bright aesthetic, with natural lighting highlighting the texture and colors of the artwork. The editing style is smooth and quick, featuring close-ups and wide shots to showcase both the details of the painting process and the overall studio environment. The production quality is high, with a focus on clean lines and minimalist decor to keep the attention on the art. The pacing is consistent, with cuts timed to a subtle musical beat, creating an engaging rhythm that underscores the creative process. # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The camera shows a bright art studio with a rolling cart and a stool. - 00:01–00:02 00:01–00:02 The ad cuts to a close-up view of a paintbrush applying green strokes to a canvas, illustrating the early stages of painting. - 00:02–00:05 00:02–00:05 A young woman walks into the frame and stands in front of the canvas and assesses her work, conveying the artist's perspective as she creates. - 00:05–00:06 00:05–00:06 The scene cuts to a close-up of the artist mixing colors on a palette, highlighting the detail and craftsmanship involved in creating original art. - 00:06–00:07 00:06–00:07 The artist stands in front of the canvas again, adding more detail, showing the creative process in action. - 00:07–00:08 00:07–00:08 The ad cuts to a close-up of the artist adding black paint to an existing work, again emphasizing the careful technique that goes into the painting. - 00:08–00:09 00:08–00:09 The artist, standing in front of the canvas, adds finishing touches to a painting, suggesting the final stages of the creative process. - 00:09–00:12 00:09–00:12 The ad shows the artist adding more color to the fruit inside a basket on the canvas, underscoring the vibrant detail and attention the artist gives to her work. - 00:12–00:13 00:12–00:13 The artist, standing in front of the canvas, adds finishing touches to a painting, suggesting the final stages of the creative process. - 00:13–00:15 00:13–00:15 A close-up of the artist applying paint onto the canvas. - 00:15–00:18 00:15–00:18 The ad shows the artist adding more color to the painting, emphasizing the vibrant detail and attention the artist gives to her work. - 00:18–00:21 00:18–00:21 The artist steps back and hangs the painting on the wall with the other two works, concluding the creative journey and setting the stage for display. - 00:21–00:24 00:21–00:24 The ad concludes with the Tappan brand and the artist’s name, which serves as a final note to reinforce the artist’s expertise and the availability of her art through Tappan.

# Ad summary This ad shows multiple art pieces covered in plastic wrap being unwrapped. It features paintings that are colorful and some that are abstract. The goal of the ad is to show the brand Tappan and their slogan "Buy Good Art." # Brand positioning Tappan is presented as a purveyor of contemporary art that emphasizes emerging artists and fresh perspectives. The brand appears to value aesthetics that are modern and expressive, while also being accessible to a broad audience. By showcasing a variety of styles and subject matter, Tappan aims to position itself as a diverse platform that champions creativity. Tappan uses simple text and minimalistic visuals, which signals a brand that values simplicity and approachability. This helps to push against the stereotype of traditional art galleries. Tappan appears to be functional, offering art that is modern and contemporary. # Product The ad features a variety of art pieces, primarily paintings on canvas. These pieces range in style from portraiture to landscape to abstract forms. The art includes several color palettes and techniques. These art pieces are for anyone who appreciates art and would like to have something unique to display in their home or place of work. The art is presented as something that will add style to any space. # Visual style The ad's aesthetic is clean and modern, focusing on highlighting the artwork. The editing style uses quick cuts to transition between different art pieces. The production quality appears to be polished, with consistent lighting. The pacing is fast, with new art pieces shown frequently. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 Plastic wrap is removed from different pieces of art. - 00:07–00:09 The final shot of the ad features a black screen with the brand name on it.