How Sun Bum Advertises on Meta

# Ad summary In this ad, a young boy is talking about what smells like summer to him as the new Sun Bum product is revealed: Smells Like Summer fragrance. # Brand positioning Sun Bum is a brand that is fun, summer themed and family friendly. This brand positions itself in the consumer's mind as the place to go for sunscreen and hair products that evoke feelings of being at the beach in the summer. The brand promotes the values of fun and family. This ad ignores category norms by promoting a summer-themed fragrance, rather than a sunscreen product. The brand positioning is emotional by bringing back nostalgic feelings of summer memories. # Product The product featured in this ad is the brand's Smells Like Summer fragrance. The product is meant to evoke feelings of summer memories. The fragrance smells like mom's restaurant chicken and waffles. It is implied that this product is for kids or young people with nostalgic memories from their childhood. # Visual style The ad has a fun, upbeat, and youthful visual style. The editing style is quick cuts to keep the viewer engaged. The production quality is polished, but is made to seem like a UGC style video. The visuals are timed to the music beats. The pace stays consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 A young boy is talking about what smells like summer to him. - 00:11–00:14 The product reveal of the Sun Bum Smells Like Summer fragrance.

# Ad summary The ad showcases Sun Bum's Face + Body Stick 40, emphasizing its pleasant summer scent. It demonstrates the product's application and highlights its appeal for those seeking a nostalgic summer fragrance in their skincare. # Brand positioning Sun Bum is presented as a brand deeply connected to the essence of summer, embodying a carefree, beach-loving lifestyle. The ad reinforces this image through its emphasis on a summery scent. The brand aims to capture an emotional connection with consumers by offering products that evoke positive, nostalgic feelings associated with summer. Sun Bum's positioning leans towards the emotional by focusing on sensory experiences and lifestyle associations. # Product The featured product is Sun Bum's Face + Body Stick 40, a sunscreen product designed for both facial and body use. It is packaged in a yellow and wood-colored twist-up stick for easy, direct application. The product claims to be hydrating and cooling, offering broad spectrum SPF 40 protection, and is water-resistant for 80 minutes. This product is for anyone who wants to simplify their sunscreen routine and enjoy a product that evokes the scent of summer. The ad addresses the common purchase barrier of sunscreen having an unpleasant smell by highlighting this product’s appealing fragrance. # Visual style The ad has a clean, bright aesthetic with natural lighting. The production quality appears polished, aiming for a summery, uplifting tone. The editing is static, focusing on a single shot. The pacing is slow, allowing viewers to fully appreciate the product and the sensory suggestion of a summery scent. The text is synced to the motion of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad opens with a close-up of hands twisting up a yellow and wood-colored Sun Bum Face + Body Stick 40 against a backdrop of a blue sky with wispy clouds. The message is that the product has an appealing scent. The perspective is from the brand, focusing on the product’s unique selling point. The tone is light and positive.

# Ad summary This ad shows a hand holding Sun Bum sunscreen and spraying it, paired with text overlay, to emphasize that it smells like summer and promotes the brand. # Brand positioning Sun Bum is presented as a fun, summer-oriented brand. The ad emphasizes the pleasant scent of the sunscreen, suggesting the brand focuses on creating a positive sensory experience associated with summer activities. The brand aligns with a lifestyle of beach outings, vacations, and warm weather, evoking feelings of relaxation and happiness. The casual, playful tone of the ad, combined with the 'Smells Like Summer' tagline, positions Sun Bum as a product that enhances the enjoyment of outdoor activities, rather than strictly focusing on sun protection. # Product The product is Sun Bum sunscreen. The ad promotes the sunscreen's summer scent, and the bottle shows that it has an SPF of 50. The sunscreen is packaged in a brown bottle, designed to look like wood, with a yellow cap and the brand's monkey logo. The ad showcases the sunscreen being sprayed, implying it's easy to apply. The focus on scent, combined with the SPF factor, indicates the product is designed for consumers who want sun protection without sacrificing the sensory enjoyment of summer. The ad tells the viewer that the sunscreen is worth trying because it is good sun protection while smelling great. # Visual style The ad has a bright and clean aesthetic with natural lighting, which emphasizes the summer theme. The shot is simple, focusing on the product against a vibrant blue sky, creating a summery mood. The editing is minimal, with a single continuous shot. The overall impression is polished and commercially focused, appealing to a wide audience. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: A hand sprays Sun Bum sunscreen against a blue sky background.

# Ad summary This ad features a hand holding Sun Bum sunscreen against a bright blue sky. The headline states that the product "SMELLS LIKE SUMMER". # Brand positioning Sun Bum positions itself as a fun, relaxed brand for those who enjoy spending time outdoors. It embraces a casual, beach-oriented lifestyle, suggesting its products are essential for sun protection while maintaining a lighthearted and carefree attitude. The brand pushes against the serious or clinical tone often found in sun care advertising, opting for a more playful and approachable image. # Product The product featured is Sun Bum's SPF 50 sunscreen lotion. It's a premium moisturizing sunscreen lotion with broad spectrum SPF 50 protection and is water resistant for 80 minutes. The lotion is also gluten free and vegan, and dermatologist tested, appealing to health-conscious consumers. The packaging is distinct, with a wood-grain texture and a recognizable monkey mascot wearing sunglasses, adding to the brand's playful and approachable identity. It is designed for anyone seeking sun protection but particularly those who value natural and ethical ingredients. # Visual style The ad features a clean, bright, and inviting visual style. The composition centers on the product held against a vibrant blue sky, immediately evoking a sense of summer and outdoor activity. The wood-grain texture on the bottle contrasts with the modern typography, creating a playful yet sophisticated aesthetic. The lighting is natural, enhancing the realism and approachability of the product. This creates a natural, casual aesthetic that avoids the look of hyper-produced lifestyle imagery. # Hooks Headline: SMELLS LIKE SUMMER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a hand holding a bottle of Sun Bum sunscreen against a bright blue sky, signaling the product's purpose and setting. The brand is telling the consumer that it is the perfect accessory for sunny weather. - The text overlay “SMELLS LIKE SUMMER” enhances the sensory appeal of the product. The brand is trying to convey the feeling that using this product will bring back fond memories associated with summer.

# Ad summary This ad features Sun Bum sunscreen. It positions the product as being reminiscent of summer through its scent. A hand holds a tube of Sun Bum sunscreen against a sky blue background. # Brand positioning Sun Bum is presented as a brand synonymous with summer and beach culture. Its positioning is casual, fun, and reliable. The brand aims to occupy a space in the consumer's mind as the go-to sunscreen for those who embrace an outdoor lifestyle. The use of a playful mascot and a laid-back tone suggests a brand that doesn't take itself too seriously, contrasting with more clinical or serious competitors. Sun Bum aligns with values of carefree enjoyment, sun-soaked adventures, and protection from the elements. # Product The product featured is Sun Bum's Premium Moisturizing Sunscreen Lotion with SPF 50. The sunscreen comes in a squeeze tube with a wood-grain design. It is described as providing broad-spectrum SPF 50 protection and is water-resistant for up to 80 minutes. The product is for anyone looking for sun protection, particularly those who are health-conscious as it is gluten-free, vegan, and antioxidant-enriched. The ad directly addresses the question of why this product is worth buying by highlighting its protective features, moisturizing properties, and its unique, appealing scent that evokes the feeling of summer. # Visual style The ad features a clean, studio-shot image with a focus on product presentation. The image treatment includes background removal and color enhancement to make the blue sky more vibrant and the yellow text stand out. The typography is bold and legible, enhancing scannability. The style contrasts slightly with platform-native content, aiming to capture attention through its professional quality and direct product focus. # Hooks Headline: SMELLS LIKE SUMMER® # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The hand of a customer holds up a tube of Sun Bum sunscreen. The brand is trying to showcase the product in use. The viewer's perspective is that of an onlooker focusing on the product's packaging and presentation. - The sunscreen tube's packaging and the surrounding text highlight the scent, the SPF level, and product benefits. The brand emphasizes key features and selling points to inform and attract potential customers. The viewer's perspective is guided by what the brand wants them to notice about the product. - The text "SMELLS LIKE SUMMER®" is prominently displayed. This is intended to create an emotional connection by associating the product with positive experiences. The viewer's perspective is influenced to associate the sunscreen with the feelings of summer.

# Ad summary This image ad for Sun Bum Hair Care features a hand spraying the product with arrows pointing to product benefits and key ingredients. # Brand positioning Sun Bum positions itself as a fun, beach-lifestyle brand that offers sun and hair care products. The brand emphasizes ease of use and caters to those who enjoy outdoor activities. The brand's approachable and playful tone is reflected in the casual product demonstration, contrasting the more serious or clinical messaging used by other hair care brands. # Product The product being advertised is Sun Bum's 3 in 1 Leave In Treatment. This hair care product helps to control frizz and protect against breakage. It contains Vitamin E as an antioxidant, and Coconut Oil which moisturizes. # Visual style The ad has a bright, summery, and casual visual style, aligning with a beachy, outdoor-focused aesthetic. The production quality appears high, and the background is a solid sky-blue, suggesting a clean and simple presentation. The product benefits are hand-lettered over the image. # Hooks Headline: Sun Bum Hair Care # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a product demonstration. The brand is highlighting how the 3 in 1 Leave In Treatment can be used on hair. - Next, the brand overlays explicit benefits and ingredients of the product, using arrows to call out specific features. The intention is to make the benefits easy to understand.

# Ad summary An image ad featuring a person sitting on a skateboard in a park, holding a bottle of Sun Bum sunscreen. The text "SMELLS LIKE SUMMER" is prominently displayed, suggesting the sunscreen evokes a summery feeling. The ad aims to associate the product with positive memories and emotions of the summer season. # Brand positioning Sun Bum is presented as a brand deeply connected with the carefree and enjoyable aspects of summer. The ad features someone sitting outdoors holding the product, creating a lifestyle-aligned presentation. The brand's focus is on evoking positive emotional associations with summer through its scents, positioning itself as a must-have for summer experiences. There are no direct mentions of competitors, but the brand places itself in the market by embodying the essence of summer fun and protection. # Product The advertised product is Sun Bum sunscreen. It is packaged in a brown bottle with a yellow cap and features the brand logo and product name (on-package label text) "sun bum". The bottle also says "50". The sunscreen is held by a person sitting on a skateboard in an outdoor setting, implying it is suitable for outdoor activities. The ad emphasizes the sensory experience of using the product, specifically referencing its pleasant scent, with the text "SMELLS LIKE SUMMER." The sunscreen is presented as an essential item for enjoying the summer season. # Visual style The visual style is natural and lifestyle-focused, with a street-level shot of a person using the product in a real-world setting. The image quality is highly polished with warm lighting and a shallow depth of field. The overall look is designed to feel relatable and aspirational, suggesting that Sun Bum sunscreen fits seamlessly into an active and enjoyable summer lifestyle. # Hooks Headline: SMELLS LIKE SUMMER # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a person sitting on a skateboard, holding Sun Bum sunscreen. This sets the scene, establishing an association with outdoor activities and summer lifestyle from a street-level POV. - The text "SMELLS LIKE SUMMER" highlights the sensory aspect of the product. The brand is creating a direct emotional connection for the consumer by emphasizing the sunscreen's pleasant scent.

# Ad summary This ad shows an air freshener hanging from the rear-view mirror in a car. # Brand positioning This ad features an air freshener product. The product is intended for use in the interior of a vehicle and provides fragrance. The ad shows a laid-back style, featuring air fresheners in the shape of dice. The brand promotes an automotive lifestyle. # Product The product shown is an air freshener in the shape of two dice. The dice appear to be made of cardboard, with a tan background and brown dots. There is a monkey face printed on one of the die. A string is attached to the top of the dice for hanging from a rearview mirror in a car. The product is intended to provide a fresh scent for the vehicle. # Visual style The image has a retro aesthetic with a close-up of an air freshener in a vintage car. The image appears to be shot in natural lighting. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close up of two dice air fresheners dangling from a rearview mirror. The brand is showing the product in use, as well as highlighting the product's appearance.

# Ad summary This ad for Sun Bum hair care features a woman with long blonde hair applying the product. The image highlights the product and the beach-inspired lifestyle associated with the brand. # Brand positioning Sun Bum is portrayed as a fun, beach-loving brand that cares about sun protection. The brand emphasizes a carefree lifestyle, reflected in its association with outdoor activities and vibrant imagery. Sun Bum aligns with the values of enjoying nature and maintaining a relaxed attitude, while also prioritizing safety from the sun. This brand positioning uses an emotional connection, evoking feelings of nostalgia and the desire for carefree, sun-soaked days. # Product The product featured is Sun Bum's hair lightener. This product is designed to lighten hair with sun exposure. The lightener is packaged in a yellow spray bottle with the brand's logo prominently displayed. The ad implies that the product is for those who want to enhance their natural hair color while enjoying outdoor activities. It's designed to be easy to use, fitting into a beach or active lifestyle. The hair lightener is being presented as a way to achieve a sun-kissed look naturally and effortlessly. # Visual style The ad has a bright, sunny, and vibrant aesthetic. The shot appears to be taken outdoors with natural lighting, which enhances the beachy vibe. The image is crisp and well-composed, suggesting a professional photoshoot, but with a candid feel. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases a woman with long, blonde hair, suggesting the product's intended use and ideal result. This introduces the product and demonstrates the brand's target audience, as seen from the brand's perspective. - The woman is seen holding and presumably applying the Sun Bum hair lightener, highlighting the product's ease of use. This aims to show how seamlessly the product integrates into an active lifestyle, as seen from the brand's perspective. - The overall sunny and beachy aesthetic promotes the brand's identity and lifestyle association, creating an aspirational image. The environment promotes a sense of enjoyment and carefree living, as seen from the brand's perspective.

# Ad summary This Sun Bum ad asks several people what smells like summer to them. The people interviewed describe different smells associated with the summer season. # Brand positioning Sun Bum is presented as a brand associated with fun, youthful, and outdoorsy lifestyles. The brand's emphasis on summer nostalgia and sensory association makes it appealing to consumers who seek to capture and relive their favorite summer experiences. The brand aligns with values of authenticity, as it uses testimonials from everyday people in a natural setting, avoiding highly polished imagery and excessive branding. Sun Bum appears to defy typical category norms by emphasizing smell over function. Sun Bum seems to occupy a space in the market that is both emotional and functional, reminding customers of the intangible joys of summer while offering effective sun protection. # Product This ad features Sun Bum's line of sunscreens. The ad focuses on the sensory experience of using Sun Bum products, highlighting various scents. The specific product is a sunscreen in a tan bottle, featuring the brand's monkey logo and SPF 50 on the label. The sunscreens are designed to provide effective sun protection. The ad promotes a variety of summer scents, suggesting that the sunscreens are a sensory indulgence that enhances the summer experience. By evoking the feeling of summer through smell, the products address the potential purchase barrier of viewing sunscreen as merely a functional item, transforming it into an enjoyable, nostalgic part of the summer. # Visual style The ad has a natural, UGC style with bright and sunny environments. The editing style features quick cuts between different people and locations. The production quality is casual, lending an authentic feel to the ad. The pacing is quick, with numerous cuts per minute, keeping the energy high and engaging. Audio and visual elements are synced to maintain a smooth flow. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The first person featured in the ad poses on a beach and tells the audience that she thinks of tropical smells when she thinks of summer. - 00:02–00:03 00:02–00:03 The ad cuts to another person holding the product, emphasizing the topical smells. - 00:03–00:05 00:03–00:05 The ad cuts back to the person standing on the beach who then says the smells of strawberry and mango. - 00:05–00:07 00:05–00:07 The ad cuts to another person who is outside and says the smell of the funnel cake from the boardwalk reminds them of summer. - 00:07–00:11 00:07–00:11 The ad cuts to the next person who is outside and talks about beach aroma and burnt rubber. - 00:11–00:14 00:11–00:14 The ad cuts to another person standing outside who says the smell of Tahiti is ylang ylang. - 00:14–00:17 00:14–00:17 The ad cuts to the next person who says Banana lumpia and asks the audience if they are ready. - 00:17–00:18 00:17–00:18 The ad cuts to the next person who says Coco mango cherry. - 00:18–00:20 00:18–00:20 The ad cuts to another person who says gasoline smell is pretty cool summertime. - 00:20–00:24 00:20–00:24 The ad cuts to a young boy who says chicken and waffles at my mom's restaurant.

# Ad summary A summery ad features a blonde woman on a sunny day holding a bottle of Sun Bum hair lightener and smiling. # Brand positioning Sun Bum is a brand presented as being the perfect choice for those who love the sun and want to protect their hair. It aims to occupy the space in the consumer's mind as a reliable protector from the sun that won't damage their hair. The brand aligns with a youthful, carefree lifestyle, and their product line reflects a commitment to quality and effectiveness. Sun Bum follows the category norms by positioning itself as a leader in hair care for the sun, but it pushes against the competitor behavior of using harsh chemicals in its products. The brand positioning is both functional and emotional, as it provides reliable protection from the sun while also allowing customers to feel confident and carefree while enjoying the outdoors. # Product Sun Bum's hair lightener spray is a product designed to naturally lighten and brighten hair with sun-activated ingredients. It is for individuals who want to achieve sun-kissed highlights without the damage of traditional chemical treatments. The product is packaged in a yellow bottle with the Sun Bum logo. The product is implied to be used outdoors on a sunny day. The ad promotes the idea that the product is worth trying because it offers a natural way to lighten hair, appealing to those who seek a healthier alternative to harsh chemicals. # Visual style The ad's visual style is bright and summery, with a focus on natural beauty and a carefree, beach-inspired aesthetic. The production quality appears to be highly polished and studio-shot, with a focus on capturing the subject in a flattering light. The image is color-graded to enhance the warmth and vibrancy of the scene, and the typography is clean and modern, complementing the overall aesthetic. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The audience sees a woman holding a bottle of hair lightener on a sunny day at the beach. The intention is to convey the product's convenience and appeal for outdoor use, and the audience is seeing it from a consumer point of view as they are seeing the woman enjoying the sunshine. - The woman is smiling and the overall impression is that she is happy with the hair lightener. This builds on the initial appeal and encourages the viewer to imagine themselves using the product and having equally positive results. - The brand, Sun Bum, reinforces its branding by displaying the Sun Bum Hair Care brand name at the bottom of the image. The brand aims to create a lasting impression with its target audience.

# Ad summary The ad features a young woman standing in front of the Manhattan Bridge in New York City describing the smell of summer in the city. The Sun Bum product is featured when she is describing the smells of summer. # Brand positioning Sun Bum positions itself as a carefree, fun-loving brand that embodies the essence of summer. It is implied through the speaker's description that the brand resonates with an outdoor lifestyle, particularly within urban settings, capturing the sensory experience of summer, from food smells to street vendors. The brand distinguishes itself by focusing on sensory and nostalgic experiences, appealing to consumers who value emotional connections and the ambiance of summer. With the monkey logo and the word "Bum", it pushes against the more generic sterile brands by injecting humor into their branding. # Product Sun Bum is a sunscreen product highlighted in the ad. The product is in a tan bottle with the brand's monkey logo prominently displayed. The bottle specifies SPF 50. The ad associates the product with the scents and experiences of summer, evoking feelings of warmth and nostalgia. The ad does not explicitly detail specific features or ingredients, but instead conveys the idea that the sunscreen captures the essence and feeling of summer. The ad does not focus on protection or product functions, so much as it implies that it is worth buying because it smells like summer. # Visual style The ad is filmed on location. The look and feel of the ad is that of an influencer-created video. The editing is smooth, but not highly polished. The audio is clear. The video uses a combination of wide shots and close-ups. The BPM is slow and steady. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A young woman standing in front of the Manhattan Bridge says summer is where everything starts. - 00:02–00:05 She holds up a bottle of Sun Bum sunscreen and claims the smell of the sunscreen evokes summer. - 00:05–00:09 She describes the smells of summer. Lots of vendors and good food. - 00:09–00:13 She mentions the Coco Mango Cherry guy who sells fruit on the street. - 00:13–00:14 The words "Smells like Summer" appear in yellow on the screen. - 00:14–00:17 The screen transitions to the Sun Bum logo.

# Ad summary This ad features a young woman sitting on a skateboard in an urban environment, holding a bottle of Sun Bum sunscreen. The visual style is casual and street-inspired, with a focus on youth and activity. The headline, 'Smells Like Summer', suggests an emotional connection to the product, associating it with warm weather and carefree days. # Brand positioning Sun Bum positions itself as a fun, youthful brand that aligns with an active and outdoor lifestyle. The brand seems to ignore traditional beauty norms, focusing instead on functionality, self-expression, and a relaxed attitude. The brand's appeal seems to be based on emotional connection, associating its products with positive feelings like summer, freedom, and enjoyment. Sun Bum products are for the outdoor-loving consumer who doesn't take themselves too seriously and values a brand that reflects their own laid-back personality. # Product The product is Sun Bum sunscreen, packaged in an amber-colored bottle. The product protects skin while enjoying outdoor activities. It appeals to those who want sun protection without sacrificing their style or lifestyle. The primary benefits highlighted are the sensory experience and the evocation of positive, summery feelings. The ad subtly addresses the barrier that sunscreen is only for the beach or pool, suggesting it can be incorporated into everyday urban life. # Visual style The visual style is casual, urban, and youthful. The production quality appears to be somewhere between UGC and professional photography. The image treatment is natural with a slightly desaturated color grade. The typography is bold and straightforward, integrated seamlessly into the visual. The overall aesthetic contrasts with typical high-polish beauty ads and emphasizes a more relatable, accessible vibe that could stop the scroll in a social media feed. # Hooks Headline: SMELLS LIKE SUMMER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The scene is set with a young woman sitting on a skateboard in a city street, holding a bottle of Sun Bum sunscreen. This introduces a youthful, urban vibe and hints at the product's relevance in everyday life. This is experienced from the POV of a viewer observing a casual, real-life scenario. - The headline 'Smells Like Summer' overlays the image, associating the product with positive emotions and sensory experiences, aiming to create an emotional connection with the audience. This message is told from the brand’s POV, directly addressing the audience and conveying a specific brand promise. - The overall image conveys a message that Sun Bum sunscreen is not just a functional product but also an accessory that enhances a lifestyle of fun, freedom, and self-expression. This is presented from the brand's POV, creating a cohesive narrative that ties the product to aspirational lifestyle values.

# Ad summary This ad for Sun Bum sunscreen emphasizes its pleasant summer scent. A tube of Sun Bum sunscreen is prominently displayed against a bright blue sky, along with text highlighting the scent. # Brand positioning Sun Bum is presented as a lifestyle-oriented brand that embodies the essence of summer and outdoor fun. The brand aims to evoke a sense of nostalgia and carefree enjoyment associated with beach culture. The use of wood-like texture on the packaging provides an impression of natural ingredients and a down-to-earth, authentic image. The brand deviates from clinical or overly scientific approaches often seen in skincare, instead, opting for a fun and approachable tone with its mascot and playful design. # Product The product featured is Sun Bum sunscreen, packaged in a squeezable tube with a yellow flip-top cap. The tube is designed with a wood-like texture and a cartoon monkey mascot wearing sunglasses, a key component of the brand's image. The sunscreen is formulated to provide broad-spectrum SPF 50 protection. The packaging highlights that it is both gluten-free and vegan, appealing to consumers with specific dietary and ethical preferences. The 6 fl OZ / 177 mL size is printed on the front, providing information on the product's volume. The key selling point emphasized in the ad is that it "smells like summer," appealing to customers who associate scent with positive experiences. # Visual style The ad has a bright, clean, and summery aesthetic. The production quality appears high, with a focus on clear product presentation. The image treatment involves vibrant colors and natural lighting, making it appear inviting and suitable for social media feeds. The typography is large and bold, ensuring high readability. The image contrast from native platform content, utilizing a vibrant color palette and summer themes to stand out. # Hooks Headline: SMELLS LIKE SUMMER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with the hand holding the product in the open air, visually establishing the product in the context of an outdoor, summery setting. The brand is telling the audience that this product aligns with that environment, inviting viewers to associate it with warm weather, sun, and outdoor activities. - Next, the ad focuses on the product's scent as a key attribute, reinforcing the brand's promise of an enjoyable sensory experience. This is the brand communicating directly with the audience to highlight a unique and desirable feature.

# Ad summary This ad for Sun Bum sunscreen features several different people from different backgrounds answering the question, "When I think of summer, the smells that come to mind..." The ad is bright and positive and features several different scents, ultimately tying them back to the scent of Sun Bum sunscreen. # Brand positioning Sun Bum is a brand that represents a carefree, fun-loving lifestyle centered around outdoor activities and sun protection. It positions itself as a brand that is fun for the whole family, implying a youthful and energetic spirit. The brand is accessible, approachable, and dedicated to ensuring the customer's experience and health while enjoying the sun. The monkey logo is simple, fun and memorable. # Product This ad showcases Sun Bum sunscreen, a product designed to provide sun protection. The sunscreen is featured in a tan bottle with a yellow lid, branded with the Sun Bum logo. The product is for anyone who enjoys spending time outdoors, especially during the summer, as conveyed through the diverse group of people who speak about it. The commercial subtly addresses purchase barriers by associating the sunscreen's scent with pleasant summer experiences and memories. The sunscreen is presented as an integral part of summer, enhancing the overall experience of warmth and sunshine. # Visual style The ad has a bright and cheerful aesthetic with vibrant colors. The editing style features quick cuts between different people and locations, maintaining a fast pace. The production quality is polished, giving the ad a professional commercial feel while retaining the authenticity of UGC content. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman stands in front of a beach, looking directly at the camera and initiating a line of questions. - 00:02–00:03 The woman speaks, then the scene cuts to a different woman holding the sunscreen bottle who gives her answer to the question posed in the first beat. - 00:03–00:04 The woman gives her answer, then the scene cuts to a different younger woman who gives her answer to the question posed in the first beat. - 00:04–00:05 The young woman gives her answer, then the scene cuts to a different woman who gives her answer to the question posed in the first beat. - 00:06–00:07 The woman gives her answer, then the scene cuts to a different man who gives his answer to the question posed in the first beat. - 00:07–00:08 The man gives his answer, then the scene cuts to a different woman who gives her answer to the question posed in the first beat. - 00:08–00:09 The woman gives her answer, then the scene cuts to a different woman who gives her answer to the question posed in the first beat. - 00:09–00:10 The woman gives her answer, then the scene cuts to a different man who gives his answer to the question posed in the first beat. - 00:10–00:11 The man gives his answer, then the scene cuts to a different boy who gives his answer to the question posed in the first beat. - 00:11–00:12 The boy gives his answer, then the scene cuts to a different boy who gives his answer to the question posed in the first beat. - 00:12–00:15 The boy gives his answer. Then the text "SMELLS LIKE SUMMER" appears on the screen. - 00:15–00:16 The Sun Bum logo appears on a yellow background.

# Ad summary This image ad is for a lip product, the ad features the product with the headline "PROTECT YOUR KISSER", implying the lip product helps to protect your lips. # Brand positioning This brand is presented as a fun, youthful brand that makes skincare easy. It implies a carefree attitude, bucking the trend of overly serious or complicated beauty routines. The visual representation of the brand is light-hearted and playful with the brand's logo which features a monkey wearing a hat. # Product The ad features what appears to be a moisturizing lip product. It is dispensed through a clear top applicator, and appears as a glossy, slightly opaque gel. The featured product is likely designed to be applied to the lips for hydration and protection. The color range of the lip product indicates that it may be tinted, offering a subtle wash of color along with its moisturizing properties. The ad directly highlights its functional benefit: lip protection. # Visual style The ad utilizes a clean, bright, and colorful aesthetic. The production quality appears to be high, with a studio-shot feel. The image uses solid colors and a simple composition to highlight the product. The text integration is bold and clear, ensuring scannability. The overall style is modern and playful, likely aimed at capturing attention in a fast-paced social media feed. # Hooks Headline: PROTECT YOUR Kisser # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message, "PROTECT YOUR KISSER," setting the stage for a product designed to safeguard your lips. This is a brand perspective, introducing the purpose of their lip product. - Below the headline are three tubes of the lip product, each a different color, showing the variety available. The perspective here is from the brand, highlighting the range of choices available for the customer's preferences.

# Ad summary This Sun Bum image ad features their SPF 50 sunscreen, highlighting the appealing scent of summer and its potential connection to a pleasant experience in the sun. # Brand positioning Sun Bum is presented as a lifestyle brand that embodies the carefree spirit of beach culture, catering to those who prioritize sun protection without sacrificing style or environmental consciousness. The brand aims to occupy a space in the consumer's mind that associates sun care with a fun, laid-back lifestyle and commitment to quality. It promotes values such as authenticity, sustainability, and a deep connection to nature, particularly the ocean. Sun Bum positions itself as more than just a functional sunscreen brand, but as a trusted companion for those seeking adventure and relaxation under the sun. The brand seems to ignore typical category norms of clinical or purely functional messaging, opting instead for an emotional connection through the evocative scent of summer. # Product The featured product is Sun Bum SPF 50 sunscreen. It is designed for individuals who want sun protection while enjoying outdoor activities. The sunscreen claims to be moisturizing, hypoallergenic, reef-friendly, vegan, gluten-free, and enriched with Vitamin E. This product aims to address the purchase barrier of sunscreen being unpleasant to use, focusing on the sensory appeal of its scent. The bottle is prominently displayed and emphasizes the brand's connection to beach culture and a desire for effective sun protection. The packaging indicates that it is in a spray format and contains 6 oz / 170 g. # Visual style The ad has a clean and vibrant aesthetic, aiming for a polished yet approachable feel. The production quality is high, with a studio-shot look and bright, natural lighting. The image treatment includes subtle color grading to enhance the blue of the sky and warmth of the sunscreen bottle. Typography is integrated in a bold and legible manner, reinforcing the key message. The image contrasts a platform-native style to stand out, using a visually appealing composition to draw attention in-feed. # Hooks Headline: SMELLS LIKE SUMMER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image is focused on highlighting the sunscreen’s smell, which is meant to evoke the experience of summer. The brand is trying to convey that the product is more than just sun protection, but it also carries the essence and good feelings of the season, connecting to the customer's emotional experience. - The hand holding the bottle is framing the product against a bright sky backdrop. This is intended to highlight the product’s association with clear skies and sunny weather, enhancing the 'summer' connection and reminding the viewer of their desire to be outdoors.

# Ad summary A close up image of a person holding a Sun Bum sunscreen bottle. The headline calls out the scent with the text "SMELLS LIKE SUMMER". # Brand positioning Sun Bum positions itself as a fun, beach-lifestyle brand that offers sun care products. The brand embraces a laid-back attitude, as conveyed by its name and the monkey mascot. The brand likely seeks to differentiate itself by focusing on a playful, youthful image, making sun protection accessible and appealing to a wide audience. # Product The product featured is Sun Bum sunscreen lotion. It is shown in a tan bottle with a wood-grain texture. The product aims to protect against sun damage with its SPF 50 formula. The bottle features the brand's monkey mascot, giving the product a fun and playful aesthetic. The ad promotes the scent of the sunscreen, highlighting that it "SMELLS LIKE SUMMER". # Visual style The ad has a natural, lifestyle feel. The lighting is soft and warm, giving the image a summery glow. The image is shot at a close-up angle, creating a sense of intimacy and connection with the viewer. The wood grain texture on the sunscreen bottle adds a natural, tactile element. Overall, the visual style is simple, clean, and inviting. # Hooks Headline: SMELLS LIKE SUMMER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad aims to immediately evoke a feeling of summer through the text overlay and the product, which tells the user that the product smells like summer. The person's expression in the image and the lighthearted branding reinforce a positive, carefree summer vibe from the brand's perspective.

# Ad summary This ad showcases Sun Bum's Daily Body Sunscreen Moisturizing Lotion. It highlights the product's dual functionality as both a moisturizer and sunscreen, emphasizing the convenience of skipping a step in your skincare routine. The ad features a diverse woman enjoying outdoor activities, demonstrating the product's suitability for everyday use. # Brand positioning Sun Bum presents itself as a lifestyle brand focused on sun care, aligning with a casual, beach-loving, and active lifestyle. The brand exudes a fun, youthful, and carefree vibe, emphasizing simplicity and convenience in sun protection. It seems to push against the overly serious or clinical tone of some traditional sunscreen brands by adopting a playful and approachable brand persona. The brand positioning is more emotional, focusing on enjoying the outdoors without the worry of sun damage. # Product The ad promotes Sun Bum Daily Body Sunscreen Moisturizing Lotion SPF 50. The product is a sunscreen and moisturizer in one. It is designed for everyday use and is presented as a convenient way to protect and hydrate the skin simultaneously. The packaging highlights that the product is dermatologist tested, and water resistant. The ad addresses the purchase barrier of time-consuming skincare routines by offering a two-in-one product that simplifies sun protection. # Visual style The ad has a bright, natural, and upbeat aesthetic, with a UGC feel. The editing style involves quick cuts between different scenes of the woman in various outdoor settings. The production quality is somewhere between UGC and a polished commercial, leaning towards a more authentic and relatable feel. The pacing is moderate with consistent cuts, and the visuals are timed to the upbeat music, creating a sense of movement and energy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Close-up of a bottle of Sun Bum Daily Body sunscreen. - 00:00–00:02 A fair-skinned hand presses the pump and dispenses lotion onto the fingers. The shot emphasizes the smooth texture of the lotion. The camera focuses on the product itself and its application, setting up the demonstration of its benefits. - 00:02–00:04 The lotion is then applied to the shoulder of a woman with tan skin and curly dark hair. The lotion is rubbed in to moisturize and protect from the sun. - 00:04–00:07 The woman is now walking outside in her clothing with a smile. She appears carefree and happy. - 00:07–00:08 The woman is now walking along the beach. The shot is from a distance, showing her enjoying herself. - 00:08–00:09 The woman is walking her dog. She looks relaxed and happy as she strolls in the sunshine. - 00:09–00:10 The woman is now walking alongside a mural with a cup of coffee in her hand. - 00:10–00:11 The woman is walking on a sidewalk alongside some flowers. - 00:12–00:13 A graphic appears that says "Skip a Step". - 00:13–00:14 Text appears, now reading, "Skip a Step. Moisturizer + SPF in one." - 00:14–00:15 The Sun Bum Daily logo appears.

# Ad summary This ad shows a young woman using Sun Bum Daily Glow moisturizer and sunscreen. She applies it to her face after getting out of the shower, wears sunglasses, and reads a newspaper that has a feature on the product. The ad notes that the product allows you to skip a step with a moisturizer and SPF in one. # Brand positioning Sun Bum is presented as a brand that fits into a fun and simple daily routine. Its Daily Glow product is showcased as a convenient, effective moisturizer and sunscreen. The brand aligns with an easy, breezy lifestyle, promoting a fuss-free approach to skincare. It pushes against complicated, multi-step skincare routines, instead offering a functional, streamlined solution. The brand aims to occupy a space in the consumer's mind that prioritizes simplicity, effectiveness, and a sunny, carefree attitude. It's a brand that values ease and convenience in achieving healthy, protected skin. # Product Sun Bum Daily Glow Tinted Sunscreen Moisturizer is a tinted sunscreen and moisturizer that is a broad spectrum SPF 30 that is water-resistant (80 minutes). It offers 24-hour moisture. The product is showcased as part of a daily morning routine and is ideal for those who want to skip a step by combining a moisturizer and SPF in one. The ad emphasizes the product's convenience and effectiveness in simplifying skincare. # Visual style The ad has a bright, natural aesthetic with a UGC feel. The editing style includes quick cuts and static shots, creating a casual and engaging rhythm. The production quality leans towards a polished commercial while maintaining a relatable, user-generated vibe. The pacing is consistent with the music, and the visuals and text are timed to the beats. There are no visual motifs, but the general style is clean and modern. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a still shot of the Sun Bum Daily Glow product on an outdoor table with a glass of orange juice, newspaper, and sunglasses. - 00:01–00:05 00:01–00:05 Close-up shot of a woman applying the Sun Bum Daily Glow product to her face. The message here is how easy and quickly this product is applied as part of a morning routine. - 00:05–00:09 00:05–00:09 The woman smiles and rubs the product onto her face, looking as if she just got out of the shower. The message here is that the product is easy to apply to your face after you have completed your morning routine. - 00:09–00:13 00:09–00:13 The woman is now wearing sunglasses and reading a newspaper that has a feature on the Sun Bum Daily Glow product. The tone is fun and casual. - 00:13–00:16 00:13–00:16 An animation shows the phrase "Skip a Step" and the words "Moisturizer + SPF in one." are displayed. This reinforces the simplicity and efficiency of the product. - 00:16–00:17 00:16–00:17 The Sun Bum Daily logo is displayed on the screen, reinforcing the brand identity.