How State & Liberty Clothing Company Advertises on Meta

# Ad summary This ad for State & Liberty features two different men wearing the brand's performance dress shirts. The ad highlights the shirts' modern tailored fit, performance stretch fabrics, and structured cuffs and collars. It emphasizes comfort without sacrificing fit. # Brand positioning State & Liberty positions itself as a modern menswear brand that prioritizes both fit and comfort, specifically for men with athletic builds. The brand promotes a lifestyle that values looking polished and professional without sacrificing comfort or mobility. State & Liberty aims to disrupt the traditional norms of formal wear by providing performance-driven fabrics and modern tailoring. The brand occupies a space in the consumer's mind that aligns with performance and comfort. # Product State & Liberty's performance dress shirts are designed for men seeking a modern, tailored fit without sacrificing comfort. The shirts are made with performance stretch fabrics that allow for a full range of motion, as demonstrated by the models stretching the sleeves. The shirts feature structured cuffs and collars that maintain a polished look. The shirts are presented as versatile for various occasions, offering a professional appearance with added comfort and flexibility. This product addresses the need for comfortable yet stylish dress shirts that maintain a tailored fit, allowing customers to avoid sacrificing fit for comfort. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a focus on showcasing the product in various settings. The production quality is high-end, with clear lighting and attention to detail. The editing style includes static shots and slow zooms to emphasize different features of the shirts. The pacing is consistent throughout the ad, creating a smooth viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action stateandliberty.com # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a model standing outside a modern home wearing a State & Liberty dress shirt. The message is that the shirts offer a tailored fit. - 00:05–00:06 00:05–00:06 A close-up shot shows the model stretching the sleeve of the shirt. This highlights the shirt's flexibility and comfort. - 00:06–00:10 00:06–00:10 Another model is shown walking and sitting on a bench, wearing the same dress shirt. This illustrates the shirt's versatility and wearability in different settings. - 00:10–00:12 00:10–00:12 A close-up demonstrates the structured cuffs and collars of the shirt. This underscores the shirt's polished look. - 00:12–00:16 00:12–00:16 The first model is shown again, emphasizing the brand's message: "Never sacrifice fit for comfort." - 00:16–00:21 00:16–00:21 The second model sits in front of greenery as the State & Liberty logo is shown. The ad concludes with a call to action by displaying the brand's website.

# Ad summary The ad showcases the State & Liberty brand and highlights their performance stretch polos. It features various male models wearing the polos in different colors and settings, emphasizing the comfort and style of the product. # Brand positioning State & Liberty is presented as a performance-driven menswear brand, specifically focusing on stretch polos that offer both style and comfort. The brand aligns with a modern, active lifestyle and suggests a premium positioning through its clean visuals and focus on fit and flexibility. It appeals to consumers who want to look polished and feel comfortable. The brand seems to push against the norms of traditional, restrictive menswear by emphasizing stretch and performance fabrics. # Product The ad features State & Liberty Performance Stretch Polos, designed for comfort and style. These polos are shown in various colors and patterns. The polos are presented as versatile enough to be worn in different settings. The ad highlights the stretchable fabric as a key feature, addressing the potential purchase barrier of discomfort or limited movement typically associated with traditional polos. The brand is selling an upgraded version of the polo that is more comfortable and more stylish. The product is implied to be sweat-wicking and flexible due to the fabric stretch. # Visual style The ad has a polished, commercial aesthetic with clean shots and smooth transitions. The editing rhythm is moderately paced, allowing viewers to appreciate the product's style and fit. The production quality is high-end, which supports the brand's premium positioning. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A man is walking down a tree-lined street, showcasing the stylish look of the polo. - 00:04–00:06 A man is leaning against a wall, showcasing the polo. - 00:06–00:07 A man is leaning against a brick pillar, showcasing the polo. - 00:07–00:09 A man is shown adjusting his polo shirt, emphasizing its ease of wear. - 00:09–00:10 A man is walking, and the camera shows the back of the polo. - 00:10–00:12 A man is shown standing near a floral display, showing the different angles and how it might look in an outdoor setting. - 00:12–00:13 A man is shown stretching the sleeve of the polo to show the stretch material. - 00:13–00:14 A man is posing wearing the polo while leaning up against an outdoor structure. - 00:14–00:16 The arm is stretching the sleeve of the polo to show the stretch material. - 00:16–00:17 A man is shown buttoning the top button on the polo. - 00:17–00:19 A man is posing while wearing the polo near flowers. - 00:19–00:22 A man is walking and posing wearing the polo.

# Ad summary This ad by State & Liberty showcases the brand's spring and summer collection. It features a male model, presumed to be Black, in various clothing items against a bright white background. Interspersed throughout are shots of the model being styled on set, and b-roll shots of the production team. The overall style is casual and upbeat, highlighting the clothing in a behind-the-scenes setting. # Brand positioning State & Liberty is presented as a modern menswear brand that provides stylish clothing options for men with an athletic build. The brand seemingly targets individuals who prioritize both fit and fashion. By featuring a model with a muscular physique, the ad implies that State & Liberty offers clothing designed to accommodate and accentuate a well-built body, a niche often underserved by traditional menswear brands. There is an implied emphasis on a functional approach to men's clothing, showcased through the styling of apparel on set. # Product State & Liberty's spring/summer collection features a range of shirts and outerwear, each designed to flatter an athletic build. The collection includes short-sleeved collared shirts in various colors and patterns, such as plain off-white, olive green, gray, navy blue, and vertical blue-and-white stripes. Additional pieces include white and gray long-sleeved ribbed sweaters and a navy jacket. The styling suggests that these items are versatile, suitable for both casual and more polished looks. The ad positions the collection as an accessible and stylish choice for men who want clothing that complements their physique and lifestyle. # Visual style The ad employs a bright and clean aesthetic, with a focus on showcasing the clothing in a simple and direct manner. The white background creates a sense of minimalism. The editing style is fast-paced, with quick cuts. The ad blends polished commercial elements with a UGC feel. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a sound effect that resembles a camera being torn apart, possibly to convey a creative and disruptive approach to the ad. - 00:03–00:05 00:03–00:05: Quick cuts show the model and the film crew on set as the team is reviewing footage. The camera rotates, emphasizing the fast-paced lifestyle. - 00:05–00:11 00:05–00:11: A montage shows the model posing and getting adjusted by the styling team. This gives the audience a sense of behind-the-scenes access to the making of the ad. - 00:11–00:20 00:11-00:20: A montage of shots displays the model in different shirts as the styling team adjusts his wardrobe. - 00:20–00:25 00:20-00:25: The ad closes with the text "Spring/Summer Collection Now Available" as the camera zooms in on the model in a blue and white striped shirt. The ad concludes with the State & Liberty logo.

# Ad summary The ad showcases a model wearing different clothing styles from the brand's new Spring/Summer collection. # Brand positioning State & Liberty is presented as a contemporary men's clothing brand. The brand aims to occupy a space in the consumer's mind of modern style and attention to detail. The brand does not seem to adhere to particular norms and offers clothing that is well-tailored, offering a unique look to the brand. # Product The ad features various clothing pieces from the State & Liberty Spring/Summer collection. The ad promotes the collection in general, focusing on its versatile pieces suitable for the warmer months. The products shown include short-sleeve polos, long-sleeve sweaters, a jacket, and button-down shirts, all designed for men. There is a focus on the fit and style of the garments. The product aims to push against common expectations with functional and well-fitting formalwear, catering to men who want to look polished and put-together. # Visual style The ad has a modern, polished aesthetic with bright, neutral color grading. The editing features quick cuts, especially during the photoshoot scenes, giving it an energetic feel. The production quality is high, akin to a professional commercial, which supports the brand's image of quality and attention to detail. The pacing is quick, with frequent cuts that follow the beat of the music, enhancing the rhythm and flow of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man standing in front of a camera with the overlay "SPRING/SUMMER COLLECTION NOW AVAILABLE" covering the screen. - 00:03–00:17 The ad shows behind-the-scenes clips from a photoshoot with the man. There are edits being made, and the model is styled by the crew. - 00:18–00:23 The ad continues with more shots of the man in different outfits with the overlay, "SPRING/SUMMER COLLECTION NOW AVAILABLE" covering the screen again. - 00:23–00:25 The ad ends with the State & Liberty logo and website displayed.

# Ad summary In this ad, Tim Grover, a performance coach, endorses State & Liberty Clothing, highlighting its comfort, fit, and ability to make a statement about the wearer. # Brand positioning State & Liberty is presented as a clothing brand that prioritizes both comfort and style, offering tailored fit and sharp looks without compromising comfort. It positions itself as a means of self-expression and investment in oneself, allowing individuals to make a statement to the world. The brand values are rooted in providing quality clothing that moves with the wearer, ensuring both performance and confidence. State & Liberty aligns with individuals who care about how they present themselves and seek to dress for where they aspire to be, rather than where they currently are. # Product The ad features State & Liberty Clothing, specifically tailored suits made with a stretch performance fabric. These suits are designed for men who value both style and comfort. The fabric's stretch performance allows it to move with the wearer, providing ease and flexibility. The suits are presented as an investment in oneself, allowing individuals to make a statement about who they are and how they care about their appearance. The brand promises a tailored fit and sharp look, enabling the wearer to dress for where they want to go. # Visual style The ad combines polished commercial shots with casual, documentary-style footage. It features quick cuts and smooth transitions, maintaining a consistent pace. The production quality is a hybrid of UGC feel and polished commercial, supporting the authentic and expert tone. Visual motifs include centered framing, clear lighting, and product close-ups to highlight features. The editing rhythm isn't strictly synced to music beats, but text and product actions are timed to voiceover lines for emphasis. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of the 'State & Liberty' store sign, setting the stage for the brand being featured. - 00:01–00:05 00:01–00:05: Tim Grover introduces himself as a performance coach, establishing his credibility and expertise. The message is that he is a credible expert whose opinion should be valued. - 00:05–00:08 00:05–00:08: Grover expresses his belief in State & Liberty Clothing, leading into the reasons for his endorsement. The message is that there is a reason he's endorsing the brand, setting up the coming explanation. - 00:08–00:14 00:08–00:14: He explains that clothing makes a statement about who you are to the world, emphasizing the importance of self-expression through apparel. The message is that clothing is a statement of who you are. - 00:14–00:18 00:14–00:18: Grover states that clothing is an investment in yourself, promoting the idea of self-care through fashion. The message is that clothing is an investment in yourself. - 00:18–00:21 00:18–00:21: He adds that it shows people you care about your appearance, reinforcing the value of dressing well. The message is that clothing shows you care about your appearance. - 00:21–00:28 00:21–00:28: Grover highlights the stretch performance fabric used by State & Liberty Clothing, emphasizing its comfort and flexibility. The message is about the fabric of the product. - 00:29–00:33 00:29–00:33: He asserts that how you dress determines how people perceive you, stressing the impact of clothing on first impressions. The message is about how dressing impacts people's perceptions. - 00:33–00:37 00:33–00:37: Grover advises dressing for where you want to go, not where you currently are, inspiring viewers to aspire through their clothing choices. The message is about dressing for your aspirations. - 00:38–00:41 00:38–00:41: He concludes by stating that this is why he wears State & Liberty, tying back to his initial endorsement and solidifying the brand's message. The message is about his commitment to the brand. - 00:41–00:46 00:41–00:46: The ad closes with the brand's key selling points: tailored fit, sharp look, and comfort without compromise, reinforcing the brand's identity. The message is about the key benefits of the brand.

# Ad summary In this ad, Tim Grover, a performance coach, talks about State and Liberty's performance fabric dress clothing that doesn't wrinkle and hugs your body with freedom and comfort. # Brand positioning State and Liberty is presented as a brand providing dress clothing that offers both style and performance, allowing one to maintain a professional look even while constantly on the move. The brand emphasizes the functional benefit of wrinkle-free, comfortable clothing made with performance fabric, positioning itself as a practical choice for professionals who need to look sharp without sacrificing comfort or convenience. By focusing on clothing that can "keep up" with a fast-paced lifestyle, State and Liberty subtly challenges the norm of traditional formal wear, suggesting that performance and style can coexist. The brand targets professionals who value a polished appearance that doesn't hinder their active routines. # Product State and Liberty offers dress clothing made with performance fabric designed for comfort and convenience. The clothing includes a jacket, or coat, and dress pants. The performance fabric hugs the body, but also allows freedom and comfort, meaning it stretches. A key feature of the fabric is that it does not wrinkle, ensuring the wearer always looks fresh and professional, as if the coat just came right off of the rack. This wrinkle-free attribute addresses the common pain point of maintaining a sharp appearance while traveling or moving frequently, highlighting the product's suitability for those with busy lifestyles. The products are for professional men who need clothing that can keep up with them. # Visual style The ad has a polished aesthetic with a blend of indoor and outdoor shots, aiming for a clean and professional feel. The editing style includes a mix of static shots and smooth transitions. It appears to be high-end production quality. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Tim Grover introduces himself as a performance coach. This is meant to establish credibility. - 00:04–00:07 Grover walks and says he is on the go a lot and constantly moving. This helps to give context to the type of person the product is best suited for. - 00:07–00:13 Grover walks and says he spends more time in an airport and airplane than most individuals ever will. This drives home the need for clothing that works for his travel lifestyle. - 00:14–00:21 Grover walks and says that he always travels on a plane in what you are seeing right now. He continues by saying that he may not always be in a suit but always in a jacket. This shows how much he appreciates the brand and its product. - 00:21–00:23 Grover says that he never wears workout stuff. This contrasts with his need for clothing that keeps up with him. - 00:23–00:39 Grover says that he needs clothing that can keep up with him. He says that the performance fabric moves with him, hugs his body, and allows him to have freedom and comfort. He says they don't get wrinkled, and that you can wear the coat and get up, and it will still look like it just came right off the rack. He is describing the benefits of the fabric. - 00:39–00:44 Grover says that's why he wears State and Liberty. He reveals the name of the brand and reinforces the product.

# Ad summary This ad showcases State & Liberty's performance dress shirts, highlighting their modern tailored fit, performance stretch fabrics, structured cuffs and collars, and sweat-wicking capabilities. The ad emphasizes that you never have to sacrifice fit for comfort. # Brand positioning State & Liberty is presented as a brand focused on modern, tailored fit clothing that is also comfortable. The brand seems to push against the norm that fitted clothing cannot be comfortable, or that comfortable clothing cannot be stylish. State & Liberty aims to occupy a space in the consumer's mind as a brand that values both aesthetics and functionality, creating dress shirts that are comfortable and look good on the consumer. # Product The advertised product is a line of performance dress shirts by State & Liberty. These shirts are designed with a modern tailored fit, crafted from performance stretch fabrics that offer flexibility and comfort. They also feature structured cuffs and collars for a polished look. The shirts wick sweat, ensuring the wearer stays dry and comfortable throughout the day. State & Liberty addresses the common trade-off between fit and comfort, asserting that their shirts provide both without compromise. # Visual style The ad has a polished and clean aesthetic with smooth transitions and static shots. The production quality feels like a commercial, supporting a professional tone. The pacing is slow and consistent, highlighting the features of the shirts with clear visuals. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a man posing in a light blue dress shirt and black pants. Text overlays highlight the shirt's modern tailored fit and performance stretch fabrics. The intention is to showcase the stylish design and flexible material of the shirt. - 00:06–00:12 00:06–00:12 The scene transitions to another man wearing the same shirt and black pants, walking in an outdoor setting and sitting on a bench. Text overlays emphasize the shirt's structured cuffs and collars. This conveys the message that the shirt is well-constructed and maintains a sharp appearance. - 00:12–00:16 00:12–00:16 The ad returns to the first man, with a text overlay stating, "Never sacrifice fit for comfort." This reinforces the product's key benefit of combining style and comfort. - 00:16–00:21 00:16–00:21 The ad ends with both men wearing the shirt, with the brand name and website displayed. This concludes the presentation of the shirts, emphasizing their performance dress shirt qualities.

# Ad summary This ad for State & Liberty showcases a variety of stylish shirts modeled by attractive men in an outdoor setting. The ad concludes with the brand name and website URL. # Brand positioning State & Liberty is presented as a brand that offers stylish, well-fitting shirts for men with an athletic build. The brand emphasizes a modern and confident aesthetic, aligning with a lifestyle of success and personal style. The ad avoids overt comparisons but implies differentiation through its focus on fit and style details often overlooked in mass-market menswear. # Product The ad showcases a variety of men's shirts from State & Liberty. The shirts are presented in multiple colors, patterns, and styles. Most appear to be short-sleeved button-down shirts. All shirts appear to be made from a high-quality, slightly textured material. The shirts are designed to fit an athletic build, emphasizing the wearer’s physique while maintaining a polished look. The shirts are suitable for various occasions, from casual outings to more dressed-up events. # Visual style The ad features a polished commercial aesthetic with clean visuals and a focus on showcasing the product's fit and style. The editing style uses quick cuts to transition between models and shirt styles, creating a dynamic and engaging viewing experience. The production quality is high-end, with attention to lighting and color grading, enhancing the overall appeal. The pacing is moderate, with cuts timed to the music's rhythm, maintaining a consistent and stylish flow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man walks down a staircase indoors. - 00:02–00:13 00:02–00:13 The camera cuts to a series of shots of attractive men modeling different State & Liberty shirts. The shots highlight the fit, style, and texture of the shirts. - 00:13–00:22 00:13–00:22 More attractive men model State & Liberty shirts, while the brand name and URL appear on screen.

# Ad summary This ad showcases State & Liberty's brand of athletic fit shirts. The ad features different men wearing the shirts in several colors and settings, highlighting the comfortable fit and stylish appearance of the shirts. # Brand positioning State & Liberty is presented as a modern men's apparel brand that specializes in athletic fit clothing. The brand's identity revolves around providing comfortable and stylish options for men with an athletic build. Their clothing is tailored to fit well without compromising on style, aiming to bridge the gap between traditional menswear and the needs of physically active individuals. The brand's tone is contemporary and confident, emphasizing the importance of both looking good and feeling comfortable. State & Liberty stands out by directly addressing the common problem of ill-fitting clothing for athletic men, offering a solution that respects both form and function. The brand's positioning is functional, focusing on providing a superior fit and quality for a specific body type. # Product The featured product is State & Liberty's athletic fit shirts, designed specifically for men with muscular builds. These shirts are presented as a solution to the common problem of finding well-fitting attire for those with an athletic physique. The shirts come in various colors and designs, including solid shades, stripes, and patterned fabrics, catering to different style preferences. The design includes features like a tailored fit that accommodates broader shoulders and chests, while maintaining a streamlined look around the waist. The shirts are suitable for a range of occasions, from casual outings to more polished settings. The shirts are shown being worn in everyday life activities and social scenarios, highlighting their versatility. The ad conveys that these shirts are worth buying because they offer a comfortable, stylish, and flattering fit that traditional shirts often fail to provide for athletic men. # Visual style The ad has a polished and professional aesthetic, similar to a high-end commercial. The editing style incorporates quick cuts and static shots. The production quality is high, creating a clean and stylish presentation. The pacing is consistent, with cuts timed to the music. The overall tone is modern and confident, reflecting the brand's identity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A man is shown walking down a staircase in a modern building, wearing a light button-down shirt and black shorts. - 00:03–00:04 The camera zooms in on the fabric of the shirt. - 00:04–00:05 Three different men are shown posing outdoors wearing different shirts. - 00:05–00:09 A man wearing a striped shirt adjusts the sleeve of his shirt. - 00:09–00:12 A man is leaning against a column wearing a white short-sleeve button down shirt and gold jewelry. - 00:12–00:14 Another man is sitting and wearing a short-sleeve button down shirt. - 00:14–00:15 The camera zooms in on the fabric of the shirt. - 00:15–00:22 Various different men are shown leaning and posing while wearing State & Liberty shirts.

# Ad summary This ad showcases State and Liberty's line of performance stretch polos. The ad features different men wearing the polos while showing the performance stretch of the product. # Brand positioning State and Liberty aims to occupy a space in the consumer's mind as a provider of stylish yet functional clothing. They align with a lifestyle that values both performance and looking put-together. The brand positions itself by offering apparel that combines a modern aesthetic with athletic performance features. Their brand positioning is both functional, emphasizing the performance aspects of their clothing, and emotional, appealing to the desire for confidence and style. # Product State and Liberty offers performance stretch polos. These polos are designed for men and are shown being worn in different colors and patterns, all appearing wrinkle-free and fitted. The polos feature a performance stretch fabric that stretches without wrinkling, which allows for a full range of motion. The primary selling point of these polos is their ability to maintain a polished appearance while offering the comfort and flexibility of athletic wear, making them suitable for various occasions. # Visual style The ad has a polished and modern aesthetic, with clean visuals and a focus on showcasing the texture and fit of the polos. It combines lifestyle shots with close-up demonstrations of the fabric's stretch and performance. The editing style uses quick cuts to transition between different models and polo styles. The pacing is fast, matching the upbeat music, and the cuts are timed to the music beats. The overall production quality is high, aiming for a commercial feel with a focus on presenting the brand as sophisticated and performance-oriented. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A well-dressed man is walking down a sidewalk. - 00:04–00:08 The scene cuts to several different men posing and wearing the different colored State and Liberty performance polos. - 00:08–00:16 The man is then seen stretching the sleeve of the polo out to show the performance stretch of the fabric. - 00:16–00:18 A man in a patterned polo stands and puts his hand in his pocket. - 00:18–00:23 The last shot is of a well-dressed man looking off into the distance while wearing the performance stretch polo. This is followed by the brand logo and product name on a black screen.

# Ad summary This ad features a man wearing State & Liberty athletic fit performance fabric menswear. The ad highlights the brand's focus on business attire with an athletic fit. # Brand positioning State & Liberty is presented as a menswear brand that specializes in athletic fit performance fabric. The brand aims to occupy a space in the consumer's mind as a provider of business attire that combines style and comfort. The brand aligns with values of performance, comfort, and style, promoting a lifestyle that balances professionalism with an active lifestyle. State & Liberty pushes against the norms of traditional, less comfortable business attire by offering athletic fit and performance fabric. The brand positioning is both functional (performance fabric, athletic fit) and emotional (confidence, comfort). # Product The featured product is athletic fit performance fabric menswear. The product is for men who want to maintain a professional appearance while enjoying the comfort and flexibility of athletic wear. The ad highlights the athletic fit and performance fabric of the menswear. The USPs include comfort, style, and performance. The ad shows the product being worn in a business setting, implying it is suitable for professional occasions. The ad addresses the purchase barrier of traditional business attire being uncomfortable or restrictive by offering an athletic fit and performance fabric. # Visual style The ad has a polished, studio-shot production quality. The visual motif is clean and modern, with a focus on showcasing the product in a professional setting. The image treatment includes soft lighting and subtle color grading to enhance the overall aesthetic. The typography is integrated in a clear and legible manner, with a mix of cursive and sans-serif fonts. The style aims to be both native and high-design, enhancing scannability and stop power in the feed. # Hooks Headline: BUSINESS STARTS HERE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a stylishly dressed man in a business setting, conveying a sense of sophistication and professionalism. This is included to immediately capture the viewer's attention and establish the brand's aesthetic. The audience is experiencing this from the brand's perspective, showcasing their ideal customer and the lifestyle they promote. - The ad then highlights the brand name and tagline, "BUSINESS STARTS HERE," reinforcing the brand's focus on business attire. This is included to clearly communicate the brand's identity and core message. The audience is experiencing this from the brand's perspective, directly stating their mission and value proposition. - The ad concludes by emphasizing the key features of the product: "ATHLETIC FIT PERFORMANCE FABRIC MENSWEAR," further solidifying the brand's unique selling proposition. This is included to provide specific details about the product and its benefits. The audience is experiencing this from the brand's perspective, highlighting the functional aspects of their clothing.

# Ad summary The ad promotes State & Liberty's Performance Knit Collection by showcasing a variety of knitwear on different men in outdoor settings. The ad highlights the fit and style of the clothing, with a focus on modern and athletic silhouettes. # Brand positioning State & Liberty is presented as a modern menswear brand specializing in clothing designed for an athletic build. The brand emphasizes a contemporary aesthetic, positioning itself as a provider of stylish yet comfortable apparel that fits well and caters to men who prioritize both form and function in their wardrobe. State & Liberty seems to ignore traditional menswear norms by focusing on fits for athletic builds and prioritizing functional fabrics like performance knit. # Product The ad features State & Liberty's Performance Knit Collection, which includes knit long-sleeve polos, crewnecks, hoodies, and other tops. The collection is designed with a focus on athletic fit and modern style. Key features highlighted are the fitted silhouette, and the use of performance knit fabric. The products are shown in various neutral colors. The ad conveys that the collection is ideal for casual wear and can be easily integrated into an active lifestyle, addressing the need for comfortable yet stylish clothing for men with athletic builds. # Visual style The ad has a polished, commercial aesthetic with clean shots and natural lighting. The editing is smooth with simple transitions. The pacing is moderate, showcasing the products and models without feeling rushed. The visuals are designed to convey a sense of quality and sophistication, aligning with the brand's image. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action stateandliberty.com # Point of view - [object Object] # Storyline - 00:00–00:02 A man with gray hair poses next to a tree in a knit polo. - 00:02–00:03 00:02–00:03 A close-up shot of a hand pulling at the sleeve of the knit shirt, emphasizing the fabric's texture and stretch. The shot implies quality and comfort through material. - 00:03–00:05 00:03–00:05 A man in a light-colored knit hoodie walks through an outdoor setting. The focus is on movement and the fit of the garment while in motion, positioning the clothing as suitable for an active lifestyle. - 00:05–00:06 00:05–00:06 A man walks on a path in a long sleeve knit shirt. The man briefly checks his watch. - 00:06–00:09 00:06–00:09 The man continues to walk in a long sleeve knit shirt, shown from the back to emphasize the fit. - 00:09–00:10 00:09–00:10 The man stands next to a stone building in a long sleeve knit shirt. - 00:10–00:13 00:10–00:13 A man in a light-colored knit hoodie walks through an outdoor setting. The focus is on movement and the fit of the garment while in motion, positioning the clothing as suitable for an active lifestyle. - 00:13–00:14 00:13–00:14 A man with gray hair adjusts his watch in a long sleeve knit shirt. - 00:14–00:15 00:14–00:15 The man puts both hands on his chest in a long sleeve knit shirt to emphasize the fit. - 00:15–00:16 00:15–00:16 A man with gray hair leans against a wall in a long sleeve knit shirt. - 00:17–00:18 00:17–00:18 A close-up shot of a hand pulling at the chest of the knit polo, emphasizing the fabric's texture and stretch. The shot implies quality and comfort through material. - 00:19–00:22 00:19–00:22 End screen for State & Liberty Performance Knit Collection.

# Ad summary This ad showcases State & Liberty's stretch dress shirts, highlighting their modern, tailored fit, performance stretch fabrics, and structured cuffs and collars. The ad emphasizes that you don't have to sacrifice fit for comfort, and the shirts provide a polished, professional look. # Brand positioning State & Liberty is presented as a modern clothing company that focuses on providing a tailored fit with comfortable, performance-based stretch fabrics. The brand aims to occupy a space in the consumer's mind where professional attire doesn't sacrifice comfort or fit. It aligns with a lifestyle that values both style and practicality, pushing against the norm of traditional, restrictive dress shirts. The brand positioning is both functional (performance, tailored fit) and emotional (confidence, professional appearance). # Product The featured product is State & Liberty's stretch dress shirt, designed for men who want a modern, tailored fit without sacrificing comfort. The shirts are crafted from performance stretch fabrics, allowing for a full range of motion. They feature structured cuffs and collars for a polished, professional look. The ad addresses the purchase barrier of uncomfortable or ill-fitting dress shirts by highlighting the shirt's stretch and tailored design. The shirt is presented as a solution for those who want to maintain a professional appearance while enjoying the freedom of movement and comfort. # Visual style The ad has a polished and professional aesthetic, with clean shots and bright lighting. The editing style is smooth, with static shots and clear transitions. The production quality is high-end, giving the ad a commercial feel. The pacing is consistent, with a moderate tempo that allows viewers to focus on the product features. The cuts and text overlays are timed to the music beats, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action WWW.STATEANDLIBERTY.COM # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a muscular man wearing an unbuttoned white dress shirt, showing off his torso. The message is to grab attention with a visually appealing image and introduce the product category. The perspective is from an external observer, showcasing the shirt's fit. The tone is confident and stylish. - 00:03–00:07 00:03–00:07 The scene transitions to the same man, now fully buttoned and wearing a tie, looking out of a high-rise window. The message is to demonstrate the shirt's polished and professional appearance. The perspective is from an external observer, emphasizing the shirt's suitability for a professional setting. The tone is sophisticated and aspirational. - 00:07–00:11 00:07–00:11 A close-up shot shows a man stretching the fabric of the shirt's sleeve. The message is to highlight the shirt's performance stretch fabric and its flexibility. The perspective is from an external observer, focusing on the shirt's material properties. The tone is informative and practical. - 00:11–00:15 00:11–00:15 The camera focuses on a man buttoning the shirt and adjusting the collar. The message is to showcase the shirt's structured cuffs and collars, emphasizing its tailored design. The perspective is from an external observer, highlighting the shirt's attention to detail. The tone is refined and meticulous. - 00:15–00:19 00:15–00:19 The scene returns to a man in a high-rise office, looking out the window. The message is to reinforce the shirt's polished and professional look. The perspective is from an external observer, emphasizing the shirt's suitability for a professional setting. The tone is sophisticated and aspirational. - 00:19–00:26 00:19–00:26 The ad shows a man walking down a city street, wearing the shirt. The message is to convey that you never have to sacrifice fit for comfort. The perspective is from an external observer, showcasing the shirt's versatility and style. The tone is confident and modern.

# Ad summary This ad showcases State & Liberty's athletic fit performance fabric menswear. The ad features a man wearing a tan blazer and white turtleneck, leaning against a marble wall with greenery in the background. The text emphasizes comfort and the athletic fit of the menswear. # Brand positioning State & Liberty is presented as a modern menswear brand focused on providing comfortable and athletic-fit clothing. The brand positions itself as a provider of performance fabric menswear, suggesting a blend of style and functionality. The ad implies that State & Liberty challenges traditional menswear norms by offering clothing that is both stylish and comfortable, catering to an active lifestyle. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, comfortable, and stylish menswear. # Product The featured product is athletic fit performance fabric menswear from State & Liberty. The ad showcases a tan blazer worn over a white turtleneck. The menswear is designed for comfort and an athletic fit, suggesting it is suitable for individuals who value both style and functionality. The ad emphasizes the comfort provided by the performance fabric, making it appealing for everyday wear. The product aims to address the purchase barrier of traditional menswear being uncomfortable or restrictive, offering a stylish yet comfortable alternative. # Visual style The ad has a polished, studio-shot production quality. The visual motifs include a focus on the product and a clean, modern aesthetic. The image treatment includes color grading to enhance the colors and lighting effects to create a professional look. The typography is large and bold, making it easily scannable. The style is designed to be visually appealing and attention-grabbing in a social media feed. # Hooks Headline: COMFORT STARTS HERE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a man leaning against a marble wall, showcasing the tan blazer and white turtleneck. This is intended to capture the viewer's attention and introduce the product in a visually appealing way. The audience experiences this from the brand's perspective, highlighting the style and fit of the menswear. - The text "COMFORT STARTS HERE" is displayed prominently, emphasizing the key benefit of the product. This is intended to communicate the value proposition of the menswear. The audience experiences this from the brand's perspective, reinforcing the message of comfort and style. - The text "ATHLETIC FIT PERFORMANCE FABRIC MENSWEAR" further elaborates on the product's features and benefits. This is intended to provide additional information and reinforce the product's unique selling points. The audience experiences this from the brand's perspective, highlighting the athletic fit and performance fabric of the menswear.

# Ad summary This ad showcases State & Liberty's performance chinos, highlighting their stretch waistband, modern tailored fit, and luxurious butter-soft fabrics. The ad emphasizes that you never have to sacrifice fit for comfort. # Brand positioning State & Liberty is presented as a clothing brand that prioritizes both style and comfort, specifically targeting men who want to look polished and professional without sacrificing ease of movement. The brand positions itself as a provider of modern, tailored fits made from luxurious, butter-soft fabrics, pushing against the norm of uncomfortable or restrictive professional attire. The brand aims to occupy a space in the consumer's mind as a provider of clothing that allows men to maintain a polished look while enjoying maximum comfort. # Product State & Liberty's performance chinos are presented as a versatile and comfortable alternative to traditional dress pants. The chinos feature a stretch waistband for added comfort and flexibility, a modern, tailored fit for a polished look, and are crafted from luxurious, butter-soft fabrics. The product is designed for men who want to maintain a professional appearance without sacrificing comfort. The ad addresses the purchase barrier of uncomfortable dress pants by highlighting the chinos' comfort features and versatility, suggesting they can be worn in a variety of settings, from casual to professional. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a consistent color grading. The production quality is high-end, with clear shots and professional lighting. The pacing is moderate, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man leaning against a light post in an urban setting, showcasing the fit and style of the pants. - 00:02–00:08 The camera zooms in to highlight the stretch waistband feature, with the man demonstrating the elasticity of the fabric. - 00:08–00:12 The ad transitions to show the pants being worn in various settings, emphasizing their modern, tailored fit and versatility. - 00:12–00:16 The ad highlights the luxurious, butter-soft fabrics used to craft the pants, showing a man sitting comfortably on a couch. - 00:16–00:21 The ad returns to the urban setting, reinforcing the polished, professional look of the pants. - 00:21–00:25 The ad emphasizes that you never have to sacrifice fit for comfort, showing the pants being worn in a more casual setting. - 00:25–00:30 The ad showcases the pants in different colors and styles, highlighting their versatility. - 00:30–00:34 The ad concludes with the brand name and website address.

# Ad summary Tim Grover, a performance coach, talks about why he believes in State and Liberty clothing. He describes the importance of making a statement to the world through one's clothing and how it is an investment in oneself. He highlights the stretch performance fabric used by State and Liberty clothing, which moves with the wearer. He concludes by emphasizing that how you dress influences how people perceive you, urging viewers to dress for where they want to go. # Brand positioning State and Liberty presents itself as a men's clothing brand that prioritizes both style and comfort. The brand emphasizes clothing as a statement of who you are to the world, positioning itself beyond mere functionality. It suggests an alignment with individuals who invest in themselves and care about their appearance. The brand offers tailored fit and a sharp look without compromising comfort, achieved through its stretch performance fabric. # Product State and Liberty clothing features a stretch performance fabric designed to move with the wearer, providing comfort and flexibility. The clothing is portrayed as an investment in oneself, making a statement to the world. It offers a tailored fit and a sharp look, emphasizing the importance of how one dresses in shaping others' perceptions. The product is intended for men who care about making a statement, invest in their appearance, and seek both style and comfort. # Visual style The ad has a polished, commercial aesthetic with a blend of indoor and outdoor shots. The editing style includes quick cuts and smooth transitions. There is an old film effect used on some of the clips. The overall tone is professional and confident, aligning with the brand's message of style and comfort. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 An overhead shot shows the State & Liberty storefront sign, then transitions to a low-angle view of Tim Grover, a performance coach, walking outside in a grey suit, followed by a close up shot of him. The message is that he is introducing himself and his profession. - 00:05–00:09 00:05–00:09 Tim Grover, inside of a State & Liberty store, begins explaining why he believes in State and Liberty clothing so much. The purpose is to introduce the performance coach as someone credible who believes in the brand. - 00:09–00:14 00:09–00:14 A low angle shot shows Tim Grover walking with a suit. The message is when you put something on, it makes a statement about who you are and to the world. - 00:14–00:21 00:14–00:21 Tim Grover, dressed in a suit leans against a store window. The message being conveyed is to see clothing as an investment in yourself and to show that you care. - 00:21–00:28 00:21–00:28 A close up shot shows Tim Grover stretching his suit pant. The message is that State and Liberty clothing has stretch performance fabric, so it moves with him. - 00:28–00:33 00:28–00:33 Tim Grover discusses that how you dress is how people decide who you are. The intent is to emphasize the significance of personal style. - 00:33–00:41 00:33–00:41 Tim Grover is standing in a suit in front of some plants, walking outside in front of a building, and standing on the steps of a building. The message being conveyed is to not dress for where you are, but where you want to go. He states this is why he wears State and Liberty. - 00:41–00:47 00:41–00:47 A transition to text on a black screen with the State & Liberty logo. The messaging is to promote the comfort without compromise the brand offers.

# Ad summary This ad showcases State & Liberty's athletic fit stretch suiting. The ad features a man in a suit performing athletic movements to demonstrate the suit's flexibility and comfort. The ad aims to highlight the suit's ability to maintain a professional look while allowing for a full range of motion. # Brand positioning State & Liberty is presented as a brand that challenges traditional norms in the suiting industry by offering athletic fit stretch suiting. The brand aims to occupy a space in the consumer's mind as a provider of comfortable, flexible, and stylish suits that cater to an active lifestyle. The brand aligns with values of performance, comfort, and modern style, pushing against the conventional notion that suits must be restrictive and uncomfortable. The brand positioning is both functional, emphasizing performance and fit, and emotional, promoting a lifestyle of freedom and confidence. # Product The featured product is State & Liberty's athletic fit stretch suiting, designed for individuals who want a suit that offers both style and flexibility. The suit is made with stretch fabric to allow for a full range of motion, making it suitable for active individuals. The ad highlights the suit's ability to maintain a professional appearance while providing comfort and ease of movement. The suit is presented as an alternative to traditional, restrictive suits, addressing the purchase barrier of discomfort and limited mobility. The ad emphasizes that this suit is worth trying or buying because it combines style, comfort, and performance. # Visual style The ad has a polished commercial aesthetic with bright, even lighting and clear shots. The editing style includes quick cuts to showcase the man's movements and smooth transitions between scenes. The production quality is high, supporting the intended tone of confidence and performance. The pacing is consistent, with a moderate BPM that matches the energetic music track. The cuts and product actions are timed to the music beats, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man in a suit performing a series of athletic movements, including squats, handstands, and breakdancing moves. This is intended to immediately grab the viewer's attention and showcase the suit's flexibility. The perspective is from an external observer, highlighting the suit's performance. The tone is energetic and playful. - 00:03–00:08 00:03–00:08 The man stands in front of the camera and asks, "Do you have an off-the-rack suit that fits like this? Looks like this?" This is intended to directly engage the viewer and challenge their perception of traditional suits. The perspective is from the brand, addressing the audience directly. The tone is confident and challenging. - 00:08–00:16 00:08–00:16 The man continues to perform athletic movements, including a handstand and breakdancing moves, while asking, "And performs like this?" This is intended to further emphasize the suit's flexibility and performance capabilities. The perspective is from an external observer, showcasing the suit's performance. The tone is energetic and playful. - 00:16–00:23 00:16–00:23 The man continues to perform athletic movements, including breakdancing moves. This is intended to further emphasize the suit's flexibility and performance capabilities. The perspective is from an external observer, showcasing the suit's performance. The tone is energetic and playful. - 00:23–00:26 00:23–00:26 The man adjusts his suit and tie and says, "I do." This is intended to provide a confident affirmation and reinforce the brand's claim. The perspective is from the brand, making a direct statement. The tone is confident and assured. - 00:26–00:29 00:26–00:29 The ad concludes with the State & Liberty logo and website address. This is intended to reinforce brand recognition and provide a clear call to action. The perspective is from the brand, providing information. The tone is informative and direct.

# Ad summary This ad features a performance coach named Tim Grover, who is always on the go, travels by plane often, and needs clothing that can keep up with him. Tim endorses State and Liberty brand clothing, which he says moves with him and allows him freedom and comfort. The performance fabric doesn't get wrinkled, so the coat always looks like it just came right off the rack. # Brand positioning State & Liberty is a menswear brand specializing in performance professional clothing. They cater to men who are always on the go and need clothing that can keep up with their active lifestyles. They focus on providing comfortable and flexible professional wear that looks crisp and wrinkle-free even after long periods of wear, offering a functional alternative to traditional suits and jackets. The brand's clothing is designed to hug the body while allowing freedom and comfort. # Product State & Liberty offers professional wear made with performance fabric that can keep up with an active lifestyle. The performance fabric moves with the wearer's body, hugs the body, and allows the wearer to have freedom and comfort. The product does not get wrinkled, so the coat looks like it just came right off the rack. # Visual style The ad has a polished and professional aesthetic, combining indoor interview shots with outdoor lifestyle shots. The editing is smooth with slow zooms to emphasize points. The color palette is neutral with a focus on the clothing. The pacing is moderate, allowing viewers to absorb the information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with Tim Grover introducing himself as a performance coach to establish his credibility. - 00:04–00:12 He mentions being constantly on the go and spending more time in airports and airplanes than most people, highlighting his need for comfortable and reliable clothing. - 00:12–00:23 He states he always wears a jacket and never workout stuff, signaling his preference for professional attire. - 00:23–00:25 He notes he needs clothing that can keep up with him, setting the stage for the brand reveal. - 00:26–00:34 He then focuses on the performance fabric of State and Liberty clothing, explaining it moves with him, hugs his body, and allows freedom and comfort, demonstrating the functionality of the clothing. - 00:34–00:39 He adds that the clothing doesn't get wrinkled, so it always looks fresh, emphasizing the convenience and low maintenance of the brand. - 00:39–00:44 He concludes by saying he wears State and Liberty, offering a direct endorsement of the brand.

# Ad summary This ad showcases State & Liberty's athletic fit performance dress shirts. The ad features men of different builds wearing the shirts in various settings, highlighting the shirt's fit, comfort, and style. # Brand positioning State & Liberty is presented as a modern clothing company that specializes in athletic fit performance dress shirts. The brand aims to occupy the space in the consumer's mind as a provider of stylish and comfortable clothing for men with athletic builds. The brand promotes values of confidence, performance, and style. State & Liberty pushes against the norm of traditional dress shirts that often sacrifice fit for comfort, offering a solution that caters specifically to the needs of athletic individuals. The brand positioning is both functional (performance, fit) and emotional (confidence, style). # Product The featured product is State & Liberty's athletic fit performance dress shirt. It is designed for men with athletic builds who want a dress shirt that fits well and is comfortable to wear. The shirt is crafted from stretch performance fabrics, providing flexibility and ease of movement. It features crisp cuffs and collars, maintaining a polished and professional look. The shirt addresses the purchase barrier of sacrificing fit for comfort, offering a solution that provides both. The ad tells the viewer that this product is worth trying because it allows them to maintain a stylish and professional appearance without compromising on comfort or fit. # Visual style The ad has a polished and modern aesthetic, with clean visuals and smooth transitions. The production quality is high, giving it a commercial feel. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, creating a relaxed and confident tone. The audio and visual elements are well-synced, enhancing the overall impact of the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action WWW.STATEANDLIBERTY.COM # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a man walking outdoors, wearing a State & Liberty dress shirt and carrying a jacket. The message is to showcase the shirt's style and fit in an everyday setting. The perspective is from an external observer, highlighting the shirt's appearance. The tone is confident and stylish. - 00:02–00:04 00:02–00:04 A close-up shot of the shirt's collar and cuffs is shown. The message is to highlight the shirt's quality and attention to detail, specifically the crispness of the cuffs and collars. The perspective is from an external observer, focusing on the shirt's features. The tone is sophisticated and refined. - 00:04–00:08 00:04–00:08 A man with a muscular build is shown from the back, wearing the shirt and moving freely. The message is to demonstrate the shirt's stretch and performance capabilities. The perspective is from an external observer, showcasing the shirt's flexibility. The tone is dynamic and energetic. - 00:08–00:12 00:08–00:12 The ad concludes with a man looking off-camera, wearing the shirt. The message is to reinforce the shirt's style and fit, emphasizing that you never have to sacrifice fit for comfort. The perspective is from an external observer, highlighting the shirt's overall appearance. The tone is confident and stylish.

# Ad summary Professional baseball pitcher Garrett Crochet endorses State & Liberty clothing, highlighting their 4-way stretch and tailored athletic fit for men on the go. He emphasizes comfort and suitability for his active lifestyle. # Brand positioning State & Liberty caters to the modern, athletic man who values both style and functionality in their clothing. The brand positions itself as a popular choice among professional athletes, offering tailored athletic fit with four-way stretch, which promotes comfort and ease of movement without sacrificing a polished appearance. State & Liberty aims to provide clothing that meets the demands of an active lifestyle, emphasizing convenience and wearability. Their products are travel-friendly and require minimal maintenance, appealing to professionals who are often on the go. The brand's positioning is both functional and emotional, offering practical benefits such as comfort and flexibility while aligning with the lifestyle and aesthetic preferences of their target demographic. # Product State & Liberty offers men's clothing designed for athletes and those with active lifestyles. The featured product in the ad is a suit with four-way stretch fabric, allowing for a tailored athletic fit that provides comfort and flexibility. Key features include modern tailoring, athletic fit, and ease of wear. The suit is presented as travel-friendly, being easy to pack and wear straight out of a suitcase. The clothing is suited for work and travel. The ad addresses purchase barriers by showcasing the product's comfort and suitability for physical activity, suggesting it is not restrictive like traditional suits. # Visual style The ad blends polished commercial shots with black-and-white interview segments, creating a hybrid feel. Editing includes smooth transitions and static shots, which alternate with quick cuts during action sequences to emphasize the product's flexibility. The pacing is moderate, but the ad speeds up during the pitching motion scenes. The overall aesthetic conveys a sense of professionalism mixed with accessibility. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad starts with establishing Garrett Crochet as a professional pitcher. - 00:07–00:14 Next, Garrett introduces State & Liberty as a popular choice for his line of work. - 00:14–00:31 Garrett shares his love for the brand's four-way stretch and tailored athletic fit, ideal for his on-the-go lifestyle. He also does some pitching motions while wearing the suit. - 00:31–00:37 Garrett reiterates that State & Liberty meets all of his needs. - 00:37–00:41 Garrett emphasizes his loyalty to the brand.