How Sculpted By Aimee Advertises on Meta

# Ad summary A woman is advertising Sculpted by Aimee's beauty base spf primer. She says this is her first product that she produced with a lab in South Korea. She talks about how it prepares the skin, helps makeup stay on for longer and the benefits of this SPF primer. # Brand positioning Sculpted by Aimee is presented as a skincare-meets-makeup brand focused on creating products that provide both cosmetic enhancement and skincare benefits. The brand emphasizes functionality and multi-purpose use, offering customers efficient beauty solutions. Its positioning is rooted in the idea of enhancing natural beauty rather than masking it, aligning with a lifestyle that values simplicity and healthy skin. The brand leans into functional benefits by combining skincare ingredients like hyaluronic acid and peptides with SPF protection in a single product. # Product The Sculpted by Aimee Beauty Base SPF Primer is a multi-purpose skincare and makeup product designed to prep the skin before makeup application while providing hydration, skin conditioning, and SPF 30 broad-spectrum protection. The primer contains hyaluronic acid for skin hydration and peptides for skin conditioning, aiming to improve skin health while creating a base for makeup. Its USPs include its ability to enhance the skin's natural glow, function as a 'no makeup' makeup booster, and blend with foundation. It is designed for individuals looking for a product that provides both skincare and makeup benefits, offering a hydrated, protected, and radiant complexion. The ad addresses the pain point of needing multiple products by offering a single product that combines priming, hydration, skin conditioning, and sun protection. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing is smooth with static shots and natural transitions. The production quality is high, supporting a friendly and enthusiastic tone. The camera is mostly stationary, with a focus on the product and the speaker. The lighting is bright and even, highlighting the speaker’s face and the product. The pacing is consistent, allowing viewers to easily follow the demonstration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the Sculpted by Aimee Beauty Base SPF Primer. - 00:04–00:08 She states this was the first product she produced with her lab in South Korea. This message is intended to convey the brand's values. - 00:08–00:13 She then states that this is the reason her brand has become "where skincare meets makeup". This message is intended to convey the brand's values. - 00:13–00:17 The video shifts to discuss the general function of primers and what they do. - 00:17–00:22 She states that a primer will help prep the skin before makeup, give it a lovely base, and keep it on for longer. - 00:23–00:33 The creator shifts to what makes this primer different than others. She states it's a "multi-tasking hero SPF primer" and is packed with hyaluronic acid and peptides. - 00:33–00:39 She asks the viewer to look at the glow the primer provides and how it's the best "no-makeup makeup" boost. - 00:40–00:45 She shows how you can also mix the primer into foundation. Then she demonstrates the difference in hydration and glow between each hand. - 00:45–00:53 The creator wraps up by stating the product has SPF 30 and broad spectrum protection, before listing off what broad spectrum covers. - 00:53–00:59 She says to apply it before makeup or mix it in with makeup if you're on the go and will be "covered, primed, and glowing".

# Ad summary A woman describes a new body sunscreen mist from Sculpted by Aimee. She notes it was formulated at the request of customers after the success of the face mist. She demonstrates the weightless, scented, super light mist, noting that it absorbs straight in and keeps you protected for city breaks, summer holidays, or general packing. # Brand positioning Sculpted by Aimee positions itself as a beauty brand that listens to its customers and responds to their needs with new product formulations. The brand seemingly aims to occupy a friendly, accessible space in the market, as the ad features a woman speaking directly to the camera in a natural, casual tone. The brand promotes a lifestyle of travel and outdoor activity. The brand aims for a functional and customer-centric appeal, which is evident in the brand's response to the customer requests. # Product The product is Sculpted by Aimee's Sun Mist for Body SPF 30. It's a 200ml mist formulated with apricot oil and vitamin E. It can be applied all over bare skin or on top of tan. The ad describes it as a weightless, scented, super light mist that absorbs straight in and keeps you protected. It is packaged in a blush-colored container with white text. # Visual style The ad has a natural, polished feel with a UGC style, achieved through bright lighting and a direct-to-camera format. The editing style features quick cuts to maintain a steady pace of around 27 CPM. The close framing keeps the focus tightly on the speaker. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click the link in bio to get yours now. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator enthusiastically introduces the launch of Sculpted by Aimee's Sun Mist for the body. The message conveys excitement and importance, positioning the product launch as significant news for the audience. - 00:03–00:11 00:03–00:11 The creator explains that the product was launched due to the overwhelming response to their Sun Mist for the face, after customers requested a version for the body. This is intended to position the brand as highly responsive to customer feedback and desires. - 00:11–00:20 00:11–00:20 The creator describes the product’s formulation and usage, highlighting that it's a 200ml mist formulated with apricot oil and vitamin E, and has an SPF of 30. The creator recommends that the product can be applied to bare skin or on top of a tan. This provides key functional details that address potential purchase barriers related to ingredients and application. - 00:20–00:27 00:20–00:27 The creator describes the product’s qualities, emphasizing that it's weightless, scented, super light, and absorbs straight in, offering sun protection. The demonstrated application and description of the mist are designed to highlight its desirable features. - 00:27–00:33 00:27–00:33 The creator suggests use occasions, such as city breaks, summer holidays, or general packing. She ends the video by asking viewers to click the link in bio to get the product. This is intended to encourage immediate purchase by showcasing the product’s versatility and convenience.

# Ad summary This ad features a conveyor belt in a pink and white studio setting, displaying various Sculpted by Aimee makeup and skincare products. The products are shown moving along the belt, interspersed with visual elements like a pink mirror and a mini pink suitcase, all under bright, even lighting. # Brand positioning Sculpted by Aimee is presented as a modern, innovative beauty brand, emphasizing a curated collection of makeup and skincare designed for a polished, travel-ready look. The brand’s use of clean lines and minimalist packaging paired with soft pinks and whites creates a sophisticated, approachable aesthetic. The conveyor belt and mini suitcase elements suggest a focus on efficiency and portability, positioning Sculpted by Aimee as a brand that fits seamlessly into a fast-paced lifestyle. The brand aims to occupy the space of accessible luxury, offering high-quality products that simplify the beauty routine without compromising on style. # Product The ad showcases a range of Sculpted by Aimee products. Featured skincare includes a white-bottled 'HydraGlo Serum' designed to hydrate and brighten the skin, and the 'Second Skin' foundation, presented in a tube. Makeup products include compacts of blush, bronzer, and powder, designed for easy application and touch-ups. The products’ packaging is sleek and minimalist, using white, rose gold, and soft pink tones, reinforcing the brand’s modern aesthetic. The mini suitcase prop suggests that these products are perfectly sized for travel, and their appearance on the conveyor reinforces the idea of an efficient, streamlined beauty routine. # Visual style The ad features a polished, high-end aesthetic with a minimalist set design. The editing style consists of static shots with smooth transitions, emphasizing the product's journey along the conveyor belt. The production quality is clean and commercial, with even lighting and soft shadows. The visual motif revolves around soft pinks and whites, reinforcing the brand’s identity. The pacing is slow and consistent, with no abrupt cuts, allowing the viewer to focus on each product as it moves along the belt. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The conveyor belt showcases the products. - 00:02–00:04 Various makeup and skincare items move along the belt in a continuous loop. - 00:04–00:06 The products travel along the belt. - 00:06–00:08 The conveyor showcases the products. - 00:08–00:10 Various makeup and skincare items move along the belt in a continuous loop.

# Ad summary This ad promotes multiple Sculpted By Aimee beauty products being placed into a pink makeup bag. Products shown include: HydraGlo, CloudCream, Second Skin, Beauty Base Protect Mini, Hydrate & Hold, Fresh Faced, Sun Mist, and Velvet Veil. # Brand positioning Sculpted By Aimee is presented as a beauty brand that offers a range of makeup and skincare products. The brand's products, as implied by the language and pink color scheme used, are designed for everyday use and beauty routines. The brand positions itself as being good for your skin through the use of descriptors like 'hydrating' and 'moisturizing'. This brand ignores the norm of excessive makeup and focuses on taking care of one's skin to produce a fresh and clean look. # Product The ad features multiple Sculpted By Aimee products, including HydraGlo, a hydrating serum; CloudCream, a ceramide nourishing primer; Second Skin, a dewy filter finish foundation with SPF 50; Beauty Base Protect Mini, an all-in-one moisturizing primer with hyaluronic acid; Hydrate & Hold, a mini hydrating and anti-makeup setting spray; Fresh Faced, a makeup remover; Sun Mist, a sunscreen; and Velvet Veil, a setting powder. These products all appear to work together to provide a base for makeup, as well as moisturize and protect the skin. The products are for anyone looking to enhance their natural beauty while also taking care of their skin. # Visual style The ad has a bright and clean aesthetic, achieved through natural lighting and a predominantly pink color palette. The video consists of static shots with smooth transitions. The production quality appears polished, giving it a commercial feel. The pacing is moderate, with cuts synchronized to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by featuring various Sculpted By Aimee products individually, including the HydraGlo hydrating serum. - 00:01–00:02 Next, the ad features the CloudCream ceramide nourishing primer. This beat builds on the previous shot of skincare products by showcasing an additional moisturizing step. - 00:02–00:03 The ad shows the Second Skin dewy filter finish foundation with SPF 50. This continues showcasing the product line. - 00:03–00:05 Then, the ad features the Beauty Base Protect Mini, an all-in-one moisturizing primer with hyaluronic acid. This continues showcasing the product line. - 00:05–00:06 Next, the ad showcases the Hydrate & Hold, a mini hydrating and anti-makeup setting spray. This continues showcasing the product line. - 00:06–00:07 Following that, the ad shows the Fresh Faced makeup remover. This continues showcasing the product line. - 00:08–00:10 The ad showcases the Velvet Veil setting powder. This continues showcasing the product line. - 00:10–00:13 Finally, all of the beauty products are placed inside of the makeup bag and the ad ends.

# Ad summary A woman enjoys sun protection by the pool using Everyday For Everyone SPF. The voiceover shares she is in love and obsessed with topping up her SPF, and that she feels guilt-free about sun protection now. # Brand positioning Everyday For Everyone is presented as a brand that simplifies sun protection. The brand aligns with a lifestyle where sun protection is seamless and enjoyable, rather than a chore. The brand pushes against the perception of sun protection being inconvenient or guilt-inducing, instead promoting it as an easy and worry-free part of daily life. The brand positioning is emotional, associating sun protection with feelings of love, obsession, and guilt-free indulgence, thus making it appealing and desirable. # Product Everyday For Everyone SPF is a sun protection product designed to be easily and conveniently applied throughout the day. The product is presented as being lightweight and easy to use, as shown by the user spraying it on her face. The USP is the ease of topping up SPF, even by the pool, thus addressing the barrier of inconvenience often associated with sun protection. The product is designed for everyday use, fitting seamlessly into any routine, and eliminating any guilt associated with sun exposure. # Visual style The ad has a polished aesthetic, with bright, natural lighting and clear visuals. The editing style is smooth with static shots. The production quality is high, resembling a commercial with a focus on showcasing the product. The pacing is moderate. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is shown by the pool, holding up SPF products. - 00:00–00:04 She sprays the product on her face, demonstrating its ease of use. The voiceover expresses love and obsession with the product. - 00:04–00:05 She holds the products.

# Ad summary This ad demonstrates the Sculpted by Aimee Sun Mist SPF 30 product. It shows a man spraying it on his face, neck, and arms to demonstrate how easy it is to apply. # Brand positioning Sculpted by Aimee is presented as a modern and easy-to-use brand for people who want to take care of their skin. The brand emphasizes simplicity and convenience. It does not push against any category norms but rather provides a functional solution (easy reapplication) to an already popular product (SPF) with an emotional element (feeling protected). # Product Sculpted by Aimee Sun Mist SPF 30 is an invisible sun mist that offers UVA + UVB broad spectrum protection. It is designed for easy application on the face and body. The product is packaged in a pink spray bottle with a white cap. The bottle indicates SPF 30 PA++++. # Visual style The ad has a casual aesthetic with simple editing and a clean background. The production quality is polished, suggesting a brand-created video rather than raw UGC. The pacing is moderate, dictated by the length of the music track. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man holds up a pink spray bottle and sprays it on his face with his eyes closed. - 00:02–00:07 00:02–00:07 The man holds up the bottle and shows the product label. - 00:07–00:13 00:07–00:13 The man sprays the product on his arm, neck, and face. - 00:13–00:16 00:13–00:16 The man removes the cap of the bottle and displays the product.

# Ad summary This ad features a creator who recommends the Sculpted by Aimee Hydra Tint moisturizing tinted serum. She highlights that it includes skin-loving skincare ingredients, SPF 20, ceramides, hyaluronic acid, and vitamin E, and is made in South Korea. The creator raves that this product creates a flawless finish without the need for setting powder and boasts how well it does on camera. She also highlights that this is an Irish-owned brand. # Brand positioning Sculpted by Aimee is presented as a high-performing makeup brand that caters to its consumers with its product quality and skin-loving ingredients. The brand challenges category norms by formulating makeup products that are produced in South Korea, which is known as the capital of skincare. In addition, the brand is Irish-owned, lending an air of high-end makeup made by a talented makeup artist. # Product Sculpted by Aimee Hydra Tint is presented as a moisturizing tinted serum with SPF 20, ceramides, hyaluronic acid, and vitamin E, made in South Korea. The product is presented as a product that will make your skin look the best it's ever looked, and that creates a beautiful, flawless finish. The creator uses a brush to apply and blend the product. # Visual style The ad has a highly polished aesthetic and is shot in natural lighting. It has jump cuts, which lends itself to a quick and informative approach. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I link it in TikTok shop # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman applying foundation, speaking directly to the camera. She states, “Skincare that makes your skin look the best it’s ever looked, I’ve got you.” This is intended as a hook to grab the audience’s attention, and is told from the perspective of a product advocate. - 00:03–00:09 00:03–00:09 The creator continues with, “I don’t want to be the one to say I told you so, but I knew that this was going to be the makeup product of the summer.” The message here is that the creator knew this product would be a hit all along. This part of the story is told from her perspective. - 00:09–00:15 00:09–00:15 The creator continues with, “Every single person I’ve recommended it to has come back to me to say they are flabbergasted at how amazing it is.” The story then shifts to reflect on how users have responded to the product in the past and build social proof. The creator then displays the Sculpted by Aimee Hydra Tint. - 00:15–00:32 00:15–00:32 The creator then follows up with, “If you haven’t heard me talking before about the Sculpted by Aimee Hydra Tint, let me explain, you need to get to know this product. So Hydra Tint is basically a moisturizing tinted serum, and when I say serum I quite literally mean a skin-loving skincare serum, but look at the way it leaves my skin looking instantly.” The intent of this beat is to describe the product and its benefits, still told from the perspective of the creator and advocate. - 00:32–00:42 00:32–00:42 The creator shares, “We’ve got SPF 20 in there, we’ve got ceramides, we’ve got hyaluronic acid, we’ve got vitamin E, and it’s made in South Korea, the capital of skincare. So you know it’s gonna be good.” This is a continuation of the product description, but with the intent to highlight the product’s key features. This part of the story is also told from the creator’s perspective. - 00:42–00:57 00:42–00:57 The creator continues with, “I done a masterclass with Sculpted by Aimee in Belfast and this was the product I used on my model. The lovely Jerrifla skin, and I’m gonna say almost everyone who came to that masterclass left with that in their bag, they purchased it because when you see this in person, I don’t even think the camera does it justice of just how beautiful the finish is in this foundation, it’s perfect.” This builds social proof by suggesting people at the masterclass immediately purchased the product after seeing how it performed on a model. The story is told from the creator’s perspective. - 00:57–01:16 00:57–01:16 The creator mentions, “what I find even more special about this product and brand in general, although it has gone completely viral on the internet, it’s an Irish-owned brand from a very talented makeup artist. I’ve said this a million times over, when you use the Sculpted by Aimee products it’s so obviously formulated by a makeup artist.” The intent here is to differentiate the brand from its competitors by emphasizing that it is Irish-owned. This part of the story is told from the brand’s perspective. - 01:16–01:47 01:16–01:47 The creator continues with, “I think it’s really easy nowadays to make a makeup product and like it just looks pretty or whatever, but when you see the quality of the finish of these products that’s whenever you’re like, hmmm this is someone making this that knows what they’re talking about. Special shout out to this little brush, you see me use this in every single get ready with me.” The intent of this beat is to demonstrate that the creator uses and loves the product, with the purpose of continuing to build social proof. This is told from the creator’s perspective. - 01:47–01:54 01:47–01:54 The creator adds, “This was another item that when I used it at the Sculpted by Aimee masterclass in Victoria Square, literally every single person that left that masterclass also left with one of these because they were like I need that brush. You’ve got your foundation on one side, your concealer on the other. It’s multi-use but that’s what I use it for.” This builds social proof by suggesting the brush is very popular, especially among beauty professionals. This part of the story is told from the creator’s perspective. - 01:54–02:09 01:54–02:09 The creator mentions “Some mascara, this is another Sculpted by Aimee product, this is the Brow & Mascara. I just feel like it’s a little bit softer, especially because I’m blonde. No summer makeup look is complete without a little bit of blusher.” This beat is intended to highlight other products from the brand that can be incorporated into a daily beauty routine. - 02:09–02:20 02:09–02:20 The creator concludes the video by saying “A little bit of lip liner just to give a little tint to the lips and I’m a gloss girl, I’ve always gotta have a bit of gloss on. I can see why the Hydra Tint and this makeup brush is going completely viral, I just can’t fault it. And off to I link it in TikTok shop.” The goal of this portion of the video is to conclude with a makeup look, and tell the audience where they can purchase the product.

# Ad summary Aimee Connolly, founder of Sculpted By Aimee, shares their new Cream Cushion bundle. This bundle includes a brush and a Brighten Up concealer. # Brand positioning Sculpted By Aimee is presented as a beauty brand that directly addresses the needs and desires of its customers, positioning itself as attentive and responsive to their feedback. The brand promotes a tone of inclusivity and collaboration. It aligns with the lifestyle of makeup enthusiasts who value convenience, quality, and responsiveness from the brands they support. The brand also sets itself apart by actively listening to and incorporating customer requests into its product offerings. # Product The ad features the Sculpted By Aimee Cream Cushion, Brighten Up concealer, and Complexion Duo brush. The Cream Cushion is a foundation product, with a pillow-y sponge, that comes in 30 shades. The Brighten Up concealer is designed for the under eye, and provides a hydrated, luminous, medium coverage that won't cake or crease. The Complexion Duo brush can be used with both products. The USP of this bundle is based on direct customer feedback, presenting it as a direct response to customer requests for a bundled offering. # Visual style The ad's visual style is polished, with studio lighting and a focus on clear product visuals and application. The editing is smooth with straightforward transitions between shots. The production quality feels like a hybrid between UGC and a polished commercial, aiming for a relatable yet professional vibe. The pacing is moderate, with cuts timed to the voiceover, creating a synced audiovisual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You can shop the cream cushion bundle # Point of view - [object Object] # Storyline - 00:00–00:04 The creator prefaces a discussion of the Sculpted By Aimee Cream Cushion and other products by saying that it has been 2 weeks of 'glorious' usage. - 00:05–00:07 This section is a response to the previous section. She then says 'but we've heard you loud and clear', which implies that the next section will address user feedback. - 00:07–00:12 The creator is presenting the perspective of the consumer, showing their direct messages and comments. She expresses that it’s important to listen to customer feedback. - 00:12–00:16 As a continuation of the last statement, the creator states that they have a bundle or edit with a Brighten Up concealer and the Complexion Duo. - 00:18–00:22 The creator applies concealer with the brush. - 00:23–00:25 In response to the application of concealer, the creator applies the cream cushion to their face with the brush. - 00:26–00:38 The creator introduces the Brighten Up concealer and applies it under their eye with an applicator and then their finger. - 00:38–00:40 The creator blends the concealer in with the complexion brush. - 00:40–00:45 As a response to the discussion on the concealer, the creator discusses that they listen to the comments and the new product is here. - 00:46–00:47 As a continuation, the creator applies more of the cream cushion to their face. - 00:48–00:52 In reference to the colors the product comes in, the creator states that the cream cushion comes in 30 shades, and the Brighten Up comes in 16. - 00:53–01:02 To close out, the creator says they love the products and the difference they make is insane, showing a before and after. As the after is revealed, the creator says big news, the cream cushion bundle has landed. - 01:03–01:05 The creator concludes by stating if you need help with shades to let them know.

# Ad summary A woman reviews Sculpted by Aimee Cream Cushion Foundation in her shade, which is back in stock. She applies the foundation to her face using a brush and demonstrates the blendability and coverage of the product. She shows a before-and-after, revealing the smooth feel and perfect shade match. # Brand positioning Sculpted by Aimee is presented as a brand that caters to individuals who struggle with finding the perfect shade match, offering solutions for those with in-between skin tones. The brand is positioned as creating products that provide buildable coverage while maintaining a natural look, allowing the skin to still look like skin. The packaging is light pink, which conveys a modern and playful aesthetic. # Product Sculpted by Aimee Cream Cushion Foundation is presented as a foundation that provides buildable coverage while maintaining a natural look. The foundation comes in a light pink compact and is applied using a brush. It is designed for individuals who have difficulty finding the perfect shade match, particularly those with in-between skin tones. The product is highlighted for its blendability and smooth feel, with the user emphasizing the importance of finding the right color match. The ad explicitly states that the skin still looks like skin, despite the coverage. # Visual style The ad has a polished, commercial feel with bright, even lighting and a clean, blurred background. The editing style uses quick cuts and smooth transitions to maintain a consistent pace of around 20 cuts per minute. The close-up shots and product actions are timed to coincide with the voiceover lines, creating a synced audiovisual experience. The use of a personal tone from the speaker further supports the intent of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video begins with a woman holding the Sculpted by Aimee Cream Cushion Foundation and a brush. She announces that she is going to try the foundation because it's finally back in stock for her shade, conveying excitement. - 00:03–00:07 00:03–00:07 The woman begins applying the foundation to her face using the brush, showing the process of applying makeup. This provides a visual demonstration of how to use the product. - 00:07–00:10 00:07–00:10 She expresses her satisfaction with the shade match, stating that it is the perfect match. This highlights the importance of finding the right shade and shows that the product meets her expectations. - 00:10–00:15 00:10–00:15 Continuing the application, she emphasizes that the coverage is buildable but the skin still looks like skin. This addresses a common concern about foundations looking unnatural and promotes the product's ability to provide coverage without sacrificing a natural appearance. - 00:15–00:24 00:15–00:24 The woman displays a before and after by applying makeup on the other side of her face. Then she touches the makeup with her finger to emphasize how smooth it feels. - 00:24–00:28 00:24–00:28 After the product is applied to the rest of her face, the woman shows off the after result by touching her hair and looking at the camera, stating that she is honestly in love with the product. - 00:28–00:34 00:28–00:34 She holds up the product again and explains that she will now get fully ready with the product, conveying that it is the only product needed. She smiles with satisfaction at the outcome. - 00:34–00:43 00:34–00:43 The woman closes the video by saying that she loves the shade match, and as someone who is in between colors it is nice to find the perfect color. She holds up the product, looks up and down at it, and smiles.

# Ad summary An ad for Sculpted by Aimee Connolly's Glow Collection. The products being advertised are LiquidGlow, BrightenUp, and HydraBright. # Brand positioning Sculpted by Aimee Connolly positions itself as a modern, high-performance skincare and makeup brand that emphasizes simplicity and effectiveness. The brand aims to occupy a space in the consumer's mind as a provider of transformative results, particularly focusing on achieving an even skin tone, texture, and overall brightness. It is also tested for sensitive skins because the brand has the customer in mind. # Product The Glow Collection includes three main products: LiquidGlow Brightening Essence, BrightenUp Energizing Eye Cream, and HydraBright Vitamin C Powered Serum. LiquidGlow is a brightening essence to be used as a prep step in skincare routines, allowing products that follow to work harder and penetrate deeper. It contains niacinamide and a fermented ingredient blend that evens out skin tone and texture. BrightenUp is an energizing eye cream with a 2% caffeine formula that is designed to brighten and de-puff the under-eye area, featuring a patented cryo applicator tip. HydraBright is a vitamin C powered serum that is a high potency antioxidant that evens out skin tone and texture while diminishing redness. # Visual style The ad has a polished commercial aesthetic, featuring a clean and well-lit environment. Editing is minimal with static shots and smooth transitions to keep the focus on the presenter and the products. The production quality is high-end, giving a professional tone that is intended to appeal to beauty enthusiasts. The pacing is consistent, following a conversational and informative structure. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The presenter introduces Sculpted skincare drop. - 00:09–00:30 00:09–00:30 The presenter introduces LiquidGlow Brightening Essence, highlighting its benefits and the blind panel results. - 00:30–00:45 00:30–00:45 The presenter explains how the LiquidGlow Brightening Essence helps skincare products work harder and penetrate deeper. It contains niacinamide and a fermented ingredient blend to even out tone and texture of the skin and overall brighten. - 00:46–01:01 00:46–01:01 The presenter introduces BrightenUp Energizing Eye Cream with a 2% caffeine formula and a patented cryo applicator tip. - 01:02–01:17 01:02–01:17 The presenter introduces HydraBright Vitamin C Powered Serum that evens out tone and texture while diminishing redness. This product is tested for sensitive skins. - 01:18–01:25 01:18–01:25 The presenter encourages viewers to love the new Sculpted skincare drop products.

# Ad summary This ad promotes Sculpted by Aimee Sun Mist Invisible Spray sunscreen. The ad features a close-up of the product in front of a pool and highlights product benefits, such as it being non-comedogenic, moisturizing, and having SPF 50. # Brand positioning Sculpted by Aimee is presented as a brand offering high-quality sun protection that fits seamlessly into a skincare routine. The focus on features like 'non-comedogenic' and 'moisturizing with Vitamin E and Apricot Oil' suggests a positioning that values both skin health and cosmetic elegance, appealing to consumers who seek effective sun care without compromising their skin or makeup. The brand aligns with a lifestyle that is health-conscious, beauty-focused, and enjoys outdoor activities, particularly in sunny environments. It promotes a functional approach by offering sun protection, hydration, and makeup compatibility in one product. # Product The advertised product is Sculpted by Aimee Sun Mist Invisible Spray SPF 50 PA++++. This product is a sunscreen designed to rehydrate and protect the skin simultaneously. It is formulated with Vitamin E and Apricot Oil for moisturizing benefits and is non-comedogenic, making it suitable for users concerned about clogged pores. The product claims to offer broad spectrum UVA + UVB protection and can be used under and over makeup, making it versatile for different stages of a beauty routine. The key selling points highlighted in the ad are its ability to offer high SPF protection (SPF 50 PA++++), its invisible spray format for easy application, and its hydrating and skin-friendly ingredients. # Visual style The ad has a bright, clean, and minimalist aesthetic with a focus on the product and its benefits. The production quality appears polished, typical of commercial content. The editing style uses static shots with minimal transitions. The pace is moderate, allowing viewers to absorb the information presented. The audio-visual sync does not appear to be timed to music beats or voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of the Sculpted by Aimee Sun Mist Invisible Spray, presenting it as the focus of the video. The brand aims to capture immediate attention by positioning the product as an essential item for summer. - 00:02–00:04 The shot slightly adjusts to demonstrate the ease of removing the cap, conveying a sense of the product's user-friendliness and readiness for immediate use. - 00:04–00:06 A hand readies the spray nozzle, highlighting the application mechanism and preparing the audience for a product demonstration. This builds anticipation for how the product works and what it looks like when applied.

# Ad summary The ad features a female runner who uses Sculpted by Aimee products to maintain a presentable look during and after her workouts, emphasizing natural, long-lasting coverage suitable for an active lifestyle and working from home. She showcases the Skin Tint and Cream Cushion Foundation, highlighting their ability to stay intact through rain and intense exercise, and also briefly features a cleanser for her skincare routine. The ad captures her daily routine from preparing for a run, doing her makeup, and working out, to her post-workout skincare, promoting the products as easy, minimal, and effective for active individuals. # Brand positioning Sculpted by Aimee aims to occupy a space in the consumer's mind as a reliable and high-performance beauty brand for active individuals who value looking presentable with minimal effort and without compromising skin health. The brand aligns with values of authenticity, athleticism, and practicality, promoting a lifestyle where beauty routines seamlessly integrate with demanding physical activities and professional life. It pushes against the norm that makeup cannot withstand intense physical activity or that a full face of makeup is necessary for a 'presentable' look. Instead, it positions itself as a solution for achieving a natural, flawless, and long-lasting finish that feels good on the skin. The brand positioning is functional, focusing on the performance and simplicity of its products in real-world, active scenarios, while also touching on emotional benefits like confidence. # Product The ad primarily features two products: 1. Sculpted by Aimee Skin Tint: This is a skin tint product that provides coverage while being light enough for active use. It's for active individuals, specifically runners and those working from home, who desire a 'flawless look' without a 'full face of makeup.' Its USP is its ability to stay intact through 'torrential rain' and intense exercise, implying sweat-resistance and long-lasting wear. It is used before a run to achieve a 'presentable' look, emphasizing that it's makeup that can withstand an active lifestyle. 2. Sculpted by Aimee Cream Cushion Foundation: This is a cream cushion foundation that provides a 'light layer' of coverage that can be built up. It's for individuals who need makeup that is 'perfect working from home' and prefer a 'simple and easy' routine. Its USP is its buildable coverage and suitability for minimal effort, working-from-home looks. The ad also briefly shows a pink and white bottle of a Dr. Cleanse Hydrating Cleanser, which is presented as essential for skin prep and care before applying makeup and after workouts. This product is for those who prioritize skincare and 'looking after my skin,' emphasizing a minimal and easy approach to cleansing. The overall message is that these products allow you to look good and feel confident throughout an active and busy day, from working out to working from home, without significant effort or compromise on skin health. # Visual style The ad features a raw, authentic, and somewhat scrappy visual style, characteristic of UGC (User-Generated Content) or creator-led short-form video platforms. The editing is fast-paced with quick cuts, mirroring the energetic and dynamic nature of the creator's activities. The production quality leans towards lo-fi, with handheld camera work and natural lighting primarily, especially in outdoor scenes, giving it a relatable and unpolished feel. Visual motifs include frequent selfie-style framing, direct address to the camera, and close-ups on the product and the creator's face. Pacing is generally quick, with cuts occurring every 1-3 seconds, maintaining high engagement. Audio-visual sync is prominent, with cuts often coinciding with changes in activity, spoken lines, or product demonstrations, enhancing the dynamic feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used # Point of view - [object Object] # Storyline - 00:00–00:08 The creator is running outdoors, speaking directly to the camera while wind and rain affect her. She introduces the concept that she's found a "secret to feeling good on a run" and comments on how her "face is still intact" despite "torrential rain." This establishes an active context and immediately introduces the product's long-lasting claim under challenging conditions, setting up the problem-solution narrative. The tone is energetic and slightly self-deprecating but ultimately confident in her appearance. - 00:08–00:12 The creator is in a bathroom, standing in front of a mirror, preparing for her "13-kilometer tempo" run. She states she needs to "look presentable for a run," which reveals a personal standard of appearance even during exercise. This sets up the need for a makeup product that meets this specific requirement, justifying the application of makeup before a workout. The tone is casual and conversational. - 00:12–00:18 The creator holds a pot of the Sculpted by Aimee Skin Tint and applies it to her face, dotting it on her cheeks, forehead, and chin, then blending it in with her fingers. She explains that she will "never put a full face of makeup on" but emphasizes "looking after my skin" and "just going in with some moisturizer and some SPF." This highlights the Skin Tint as a lightweight, skin-friendly option for an active lifestyle, addressing potential concerns about heavy makeup during exercise. The perspective is first-person, demonstrating product application. - 00:18–00:20 The creator continues applying the Skin Tint, rubbing her face vigorously to show it blending seamlessly and proving its staying power. This visual demonstration reinforces the product's claim of being non-cakey or smudge-prone, even with active movement. The action is exaggerated for effect, maintaining a playful and confident tone. - 00:20–00:30 The creator, having completed her makeup, looks at herself in the mirror, smiles, and winks. She explicitly mentions using "this Sculpted by Aimee Skin Tint," stating it "just gives me that flawless look." This is the reveal of the finished "presentable" look, directly attributing the positive outcome to the featured product. The perspective shifts to a more direct address to the audience, showcasing the result and reinforcing the product's effectiveness. - 00:30–00:36 The creator is back outside, running and smiling into the camera. She talks about the next stage of her run, a "1.5-kilometer warm-up" followed by a "tempo." This visual returns to the active setting, demonstrating the product's wear during continued physical activity and transitioning the narrative back to her daily routine. The tone is enthusiastic and active. - 00:36–00:43 The creator continues running, now looking more tired but still talking directly to the camera. She states, "finished," and then recalls that "the rain was so bad for half of it." She asks, "How's my face looking? I feel like my face is still intact." This reinforces the product's longevity and weather-resistance, serving as a real-time, in-situ testimonial of its performance after a challenging run. Her slightly breathless delivery adds to the authenticity. - 00:43–00:46 The creator is in a bathroom again, showing a pink and white bottle of Dr. Cleanse Hydrating Cleanser, then applies it to her face. She talks about "minimal and easy" routines for "working from home" and "looking after my face." This transitions to the second part of her day and introduces the cleanser as a key part of her minimal, skin-conscious routine. The message is about ease and maintenance for a different part of the day. - 00:46–00:54 The creator is sitting on her bed, gesturing with her hands while explaining her "working from home" routine. She states, "on a working day, I don't like to spend too much time or too much effort into my face because I probably have either a double session or I'm just sat at home working for the day." This provides context for her minimal makeup approach, explaining why a simple, effective routine is important to her active and busy lifestyle. The tone is conversational and relatable. - 00:54–00:59 The creator holds the Dr. Cleanse Hydrating Cleanser, then applies a different product to her face with her hands, looking at the camera. She highlights her commitment to skincare due to a "wedding this year" and says she will "make sure she's prepped and primed before I add any product to my face." This emphasizes the importance of good skincare as a base, linking it to a significant personal event, making the routine feel aspirational yet achievable. - 00:59–01:03 The creator holds the Sculpted by Aimee Cream Cushion Foundation compact and a brush, then applies the foundation to her face using the brush while looking in a compact mirror. She explains that a "foundation or a face base that I can build is key for me." This showcases the second featured product for her "working from home" look, emphasizing its buildable nature for customized coverage, appealing to those who want flexibility. - 01:03–01:09 The creator continues applying the Cream Cushion Foundation, then gestures to her face, smiling. She concludes by saying, "Just a light layer of the Sculpted by Aimee Cream Cushion Foundation is perfect working from home," and calls it "my working from home look. Simple and easy." This concludes the "working from home" makeup routine, demonstrating the ease and effectiveness of the foundation for a polished but not heavy look. The tone is satisfied and practical. - 01:09–01:19 The creator is back on an exercise bike, sweating heavily and speaking to the camera. She says, "I'm just getting in my second session at the end of the working from home day, but I still have on the face that I put on after my first session this morning." This is the ultimate proof point for the product's long-lasting wear. She's not only had it on for a full day of work, but through two intense workouts. This directly addresses the longevity claim made earlier in the ad and delivers a strong, authentic testimonial from an active user. The tone is exhausted but triumphant. - 01:19–01:23 The creator is lying in bed with a sheet mask on her face and a pink head wrap. She uses her hand to gesture a "shhh" motion and then points to the mask. This serves as a wind-down and a final emphasis on self-care and skin health, positioning the brand within a holistic wellness routine, from active mornings to relaxing evenings. The tone is calming and self-care oriented, reinforcing the "looking after my skin" theme.

# Ad summary This ad showcases a woman applying the ZOEVA Cream Cushion Foundation. The ad highlights the product's features, such as SPF 30 and its ability to provide bouncy, buildable coverage, while presenting the foundation as a skincare-infused product that enhances the skin. # Brand positioning ZOEVA is presented as a brand focused on providing innovative and effective makeup solutions that seamlessly blend beauty with skincare. The brand emphasizes creating products that not only enhance appearance but also benefit the skin. By highlighting the skincare infusion aspect of their foundation, ZOEVA aims to occupy a space in the consumer's mind as a brand that values both cosmetic and skin health. The brand is presented as accessible yet advanced, appealing to consumers looking for high-quality, multi-benefit products. The ad highlights the products that are cruelty-free. # Product The featured product is ZOEVA's Cream Cushion Foundation, described as having SPF 30 and skincare infusion. It is portrayed as a product designed to provide "your skin but better" coverage, emphasizing a natural yet enhanced look. The foundation is highlighted as "bouncy and buildable," suggesting that it offers a customizable level of coverage while maintaining a lightweight feel. The cushion format implies easy application and portability, making it suitable for on-the-go use. The ad addresses potential purchase barriers by showcasing its benefits and highlighting that it is "back in stock," appealing to those who may have previously missed the opportunity to buy due to high demand, and promoting it as a product that has gone viral. # Visual style The ad has a polished UGC feel, simulating content created by a user. The lighting is bright and natural, contributing to the clean aesthetic. Editing is simple and effective, with quick cuts to maintain engagement. The pacing is steady, and the product actions are synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a woman holding up the compact of ZOEVA cream cushion foundation. She opens the compact and begins to apply the foundation to her face using the sponge applicator that comes with the compact. - 00:02–00:08 00:02–00:08: The woman applies the product to the left side of her face. - 00:08–00:10 00:08–00:10: The woman displays the compact to the camera again. The ad aims to create interest in the cream cushion foundation, showing how easily it applies and emphasizing its role in a simple makeup routine.

# Ad summary A creator demonstrates a compact cushion foundation product, explaining its features and benefits and how easy it is to use. # Brand positioning Sculpted by Aimee is presented as a brand that offers innovative makeup solutions for everyday beauty routines. The brand is positioned as creating products that are easy to use, natural-looking, and time-efficient for the modern consumer. They aim to occupy the space in the consumer's mind as a go-to brand for achieving a flawless complexion effortlessly. The brand aligns with the values of simplicity, convenience, and enhancing natural beauty. It pushes against the norm of complicated and time-consuming makeup routines, offering a functional approach to makeup that is both effective and easy to incorporate into busy lifestyles. The brand's positioning is primarily functional, emphasizing the performance and simplicity of its products. # Product The Sculpted by Aimee Cream Cushion is a compact foundation designed for easy application and natural-looking coverage. It is described as a compact foundation with a bouncy applicator that simplifies the application process. The cream cushion is marketed towards individuals looking for a quick and easy way to achieve a flawless complexion. Key features include its ability to provide buildable coverage, SPF 30 for sun protection, and its natural finish. The cream cushion is presented as ideal for on-the-go touch-ups or everyday wear, offering a convenient solution for achieving a polished look with minimal effort. The product is positioned as a solution for those who want a foundation that is easy to apply and provides a natural, skin-like finish. # Visual style The ad has a polished UGC aesthetic. The editing style combines quick cuts with static shots and smooth transitions. The production quality has a commercial feel, giving it a higher-end look. The visual motifs include a center-framed shot, and the pacing is consistent, enhancing the tone and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator applies product to her face and expresses shock at the quality of the product, setting the tone for the rest of the video. She is speaking from the customer's perspective, using casual language and expressing genuine surprise to establish authenticity. - 00:02–00:04 00:02–00:04 She introduces the Sculpted by Aimee Cream Cushion, showcasing its packaging and opening it to reveal the product inside. The message here is about introducing and revealing the product's unique form factor. - 00:04–00:07 00:04–00:07 The creator uses the applicator to apply the cushion to her face, demonstrating how easy it is to use. The perspective is from the customer's point of view, showing how the product is used in a real-life setting. - 00:07–00:11 00:07–00:11 She states that she's seen the Cream Cushion before and had to try it, emphasizing the compact size and bouncy applicator. The tone is enthusiastic and positive, highlighting the product's unique features and benefits. - 00:11–00:14 00:11–00:14 The creator reiterates her amazement at the product. The tone is excited, reinforcing the idea that the product is unique and innovative. The audience experiences the product from the creator's perspective as a satisfied user. - 00:14–00:21 00:14–00:21 She highlights additional features such as its natural look, SPF 30, and buildable coverage. The creator transitions to highlighting additional key features and benefits from her personal perspective. The tone is informative and enthusiastic. - 00:21–00:26 00:21–00:26 The creator uses other Sculpted by Aimee products. The storyline shifts to showcasing how the cream cushion integrates with other products from the brand. The message is about showcasing how the cream cushion integrates with other products from the brand, creating a cohesive beauty routine. - 00:26–00:30 00:26–00:30 The creator expresses shock at how good the makeup looks and highlights the final result. The tone is enthusiastic and positive, reinforcing the overall message that the product is effective and worth trying. She highlights the overall positive outcome.

# Ad summary This ad demonstrates the application and effectiveness of Sculpted by Amy cream products, including blush, bronzer, and cushion foundation. It targets beauty enthusiasts looking for easy-to-blend, buildable, and long-lasting makeup. # Brand positioning Sculpted by Amy presents itself as a modern makeup brand focused on creating products that seamlessly blend into the skin. The brand emphasizes ease of use and buildable coverage, catering to individuals who value a natural yet enhanced look. Positioned for 'blush girly' makeup lovers, it focuses on products that offer long-lasting wear, comparable to a 'lip stain for your cheeks'. It differentiates itself by offering cream-based formulas for blush, bronzer, and foundation, going against the norm of powder-based makeup. # Product The Sculpted by Amy products featured are the Cream Blush, Cream Cushion Foundation, and Cream Bronzer, all designed to offer a seamless blend and buildable coverage. The Cream Blush is highlighted for its 'peachy pink shade' that is a favorite, offering buildable color that lasts all day, described as a 'lip stain for your cheeks.' The Cream Cushion Foundation boasts a formula that 'melts' into the skin, providing stunning coverage. The Cream Bronzer is shown to blend seamlessly into the skin, offering a gorgeous, natural finish. These products are targeted towards makeup lovers looking for buildable, easy-to-blend cream-based makeup. # Visual style The ad features a clean and polished aesthetic, typical of beauty influencer content. It's shot in a well-lit marble bathroom, lending a luxurious yet accessible feel. The editing style is straightforward with static shots and smooth transitions, allowing viewers to focus on the makeup application and the presenter's commentary. With a mid-range cut frequency around 20-30 CPM, the pacing allows for detail without feeling slow. The overall impression is that of a high-quality UGC demo. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The creator applies a peachy pink cream blush, praising its soft and diffused effect. She speaks directly to the viewer, promoting it to 'blush girly' types. - 00:06–00:15 00:06–00:15 She switches to a cream cushion foundation, demonstrating its application and highlighting how it 'melts' into the skin. This builds on the earlier blush by establishing the base. - 00:15–00:25 00:15–00:25 The creator mentions Sculpted by Amy's relaunch of cream blushes in new shades and demonstrates cream bronzer application, noting how seamlessly it blends and how gorgeous it looks. This is a continuation of the product showcase. - 00:25–00:39 00:25–00:39 She returns to the cream blush, emphasizing its buildable color and long-lasting wear. This re-emphasizes the cream blush, solidifying it as a featured product. - 00:39–00:48 00:39–00:48 The creator applies lip liner and presents the finished makeup look, focusing on the skin and praising the blush color. This provides a final result and reiterates the speaker's product love.

# Ad summary The ad features a woman demonstrating a cream product in her bathroom. She turns to the camera and gives a knowing smile. # Brand positioning The brand is implied to be one that promotes beauty and self-care. It aligns with the lifestyle of someone who values skincare and takes the time for a beauty routine. The brand's positioning is functional, focusing on providing an effective cream for beauty routines. The ad conveys a sense of self-confidence and the enjoyment of taking care of oneself. # Product The featured product is a cream that is used as part of a beauty routine. The cream is applied to the face, suggesting it is for skincare. The product appears to be for anyone interested in beauty and skincare routines. # Visual style The ad has a polished and clean aesthetic. The editing style is smooth. The production quality is high, giving it a commercial feel. The pacing is moderate. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman stands in her bathroom, applying a cream to her face while looking in the mirror. The message is that she is starting her beauty routine. - 00:02–00:04 The woman turns to face the camera, smiles, and then turns away. This conveys a sense of confidence and satisfaction with her beauty routine. - 00:04–00:05 A shot of white painted trim and white walls. The message is a moment of zen.

# Ad summary A color analysis is done on a model in order to choose the correct blush shade to compliment eye color and overall skin tone. Wild Rose is chosen and applied to the model, and the result is said to be sensational. # Brand positioning The brand presents itself as a provider of high-end makeup products that focus on enhancing natural beauty through strategic color choices. Positioning itself within the prestige beauty market, the brand promotes an elevated, expert-driven experience, emphasizing how color theory can optimize cosmetic application for specific skin tones and features. The brand does not directly push against or follow category norms, instead relying on the technical knowledge of trained experts to guide purchasing decisions. The brand is both functional in that the blushes themselves function as normal makeup and improve eye color, but also emotional as the model wearing the makeup is seen to react to the product and how it makes her look. # Product The featured product is blush, specifically the Wild Rose shade, which is described as a berry shade suitable for bringing out brown eyes. The color of the blush is chosen and demonstrated through color analysis with a variety of different shades. It is stated that this particular shade will elevate the cheeks, work amazing on the eyes, and pop the model's coloring. The container of the product is ornate and pink, with a rose gold colored rim. The product is a powder that is applied with a brush. The ad addresses the purchase barrier of choosing the correct blush shade. # Visual style The video has a polished, high-end feel, like a professional commercial. The editing style consists of quick cuts and smooth transitions. The production quality is polished commercial. There are no visual motifs. The pacing is consistent. The cuts and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 An aesthetician asks a model what she thinks of her new blush shade, then states that she loves the color, calling it so good. This moment introduces the viewer to the product and establishes that the model wearing it is pleased with the result. - 00:04–00:15 00:04–00:15 The aesthetician tells the camera that she is back with some color analysis. She is going to look at the face of the model in order to choose what blush shade is going to pop the eye color and compliment the overall skin tone. She then tells the model that she can also tell her what she thinks, because they are going to find a perfect shade. This sequence of events establishes what the rest of the video will be about. - 00:18–00:28 00:18–00:28 The aesthetician holds up a Dusty Rose colored swatch, states that it is a lovely tone, but that she doesn't think it will bring out the richness and vibrancy in the model's eyes that she wants, and therefore will say no to Dusty Rose. This moment shows the analysis of the first shade choice. - 00:29–00:39 00:29–00:39 The aesthetician holds up a Peach Pop colored swatch, states that she loves peach pop on the model, because it is a beautiful color that goes with any clothing, and will be lovely on the skin, but that it isn't the pop shade, therefore goodbye peach pop. This moment shows the analysis of the second shade choice. - 00:43–00:56 00:43–00:56 The aesthetician holds up a Blush Blossom colored swatch, again stating that it is a really gorgeous soft shade and that it definitely works with the model's coloring, but it is too muted to really bring out the richness in the eyes and therefore isn't the optimal shade. This moment shows the analysis of the third shade choice. - 00:58–01:04 00:58–01:04 The aesthetician holds up a Wild Rose colored swatch, and asks the model what she thinks of that. The model says that she loves it and that it is stunning. This moment begins the sequence to show the aesthetician and model's approval of Wild Rose. - 01:05–01:15 01:05–01:15 The aesthetician states that she loves a berry shade when it comes to brown eyes, and that she thinks this is going to totally elevate those cheeks, really pop your coloring, and it's gonna work amazing on the eyes. She then asks the model if they can try some on. This moment further bolsters support for Wild Rose. - 01:16–01:24 01:16–01:24 The aesthetician states that this is wild rose, holding up the product, as well as the wild rose brush. She then begins to apply the product to the model's cheeks. This moment presents the product before application. - 01:26–01:46 01:26–01:46 The aesthetician says "Wow," and states that it's so good, before placing the product directly underneath the eyes so that the color reflects in and really brings out and pops that eye color. She then states that in all good double ender's sculpted fashion she's going to pop some on for lips. She states she loves nothing more than a blush that really picks up on the lip color. This is the final sale of the video. - 01:47–01:55 01:47–01:55 The aesthetician states to look at the difference in that, calling it sensational. She then states that this is Wild Rose to pop the beautiful fresh [inaudible]. This is the final call out for the product.

# Ad summary This ad showcases Sculpted by Aimee products being used for a full-face makeup application. The ad begins by referencing a feature in Stylist magazine, which named the brand's products as editor's essentials. The creator proceeds to apply the products in the order that Aimee usually does. # Brand positioning Sculpted by Aimee positions itself as a beauty brand recognized and trusted by beauty industry experts and editors. The brand's alignment with reputable publications like Stylist magazine serves as a form of social proof and enhances its credibility. By showcasing products that are editor-approved, the brand implies its commitment to quality and effectiveness. Additionally, by presenting Aimee's personal routine, the brand is presented as a functional brand offering makeup that customers can use to replicate this routine. # Product This ad features several Sculpted by Aimee products: Complete Cover Up, HydraTint, Cream Cushion, LashLift mascara, and HydraLip. Complete Cover Up, recommended by Charlotte, is a concealer that customers can use to cover up any blemishes or rosacea. The model uses the shade 2 fair. HydraTint is a tinted moisturizer, and Cream Cushion is a cream foundation. The model uses shade 3C in cushion and recommends using a light layer across the skin. Next, the model uses bronzer, blush, and highlight to add color and dimension to the face. LashLift mascara in shade brown is used to lengthen and lift the lashes. HydraLip in the shade rose is used for the lips. # Visual style The ad has a bright and polished aesthetic. It begins with a shot of an Instagram post and ends with the model doing a makeup tutorial. The editing style consists of mostly static shots with a few quick cuts. The pacing stays consistent throughout the ad. The product actions are not timed to music or voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad begins with a shot of an article by Stylist magazine, while the creator shares that Sculpted has been mentioned in Stylist magazine twice in the past few weeks. - 00:08–00:11 Next, the ad shows an article in Stylist magazine written by Aimee and notes that Aimee was the cover girl in one of the editions. - 00:14–00:18 The creator explains that she will celebrate the news by doing a full face of makeup using the editor's makeup bag essentials. - 00:18–00:34 The creator explains which products she will be using for the full face of makeup, including the Complete Cover Up, HydraTint, and Cream Cushion. - 00:34–00:41 The creator applies the Cream Cushion with a brush to her face. - 00:42–00:54 She then applies bronzer, blush, and highlight, noting that she is using the products in the order that Aimee usually does. - 00:54–01:00 Next, she applies LashLift mascara in shade brown to her eyelashes. - 01:01–01:06 Finally, she applies HydraLip in the shade rose to her lips. - 01:06–01:11 She concludes by showing the final look and states that she used Aimee and the Stylist editor's top tips.

# Ad summary A content creator reviews the Sculpted by Aimee Hydratint, which she describes as a tinted serum that is made up of 90% skincare. She shares that she has seen it trending everywhere and wants to try it on camera. # Brand positioning Sculpted by Aimee is a beauty brand that appears to focus on creating high-quality, multi-functional makeup and skincare products. The brand is presented as on-trend, as the creator mentions the product is 'doing the rounds'. The positioning is functional, focusing on skincare benefits and ease of use. # Product The Sculpted by Aimee Hydratint is described as a tinted serum. The product is made up of '90% skincare'. The creator notes that she has seen the product trending everywhere. The product is intended to be a lightweight makeup base. # Visual style The ad has a UGC feel, presented as a casual recording by the creator. The editing is minimal, with static shots. The pacing is consistent. The production quality is basic and conversational. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The content creator begins the video by greeting the audience. - 00:01–00:06 00:01–00:06 The creator explains that she is filming from her car because the lighting and audio quality are better. This sets a casual, relatable tone. - 00:06–00:10 00:06–00:10 The creator introduces a new product that she has just received. This signals that the focus will be on a product review. - 00:10–00:15 00:10–00:15 The creator shares that she has seen the product trending everywhere, suggesting that the product is on-trend. - 00:15–00:20 00:15–00:20 The creator explains that the product is a tinted serum that is made up of 90% skincare. This introduces the core benefits.

# Ad summary The ad features a series of individuals using a blush brush to apply blush to their cheeks. The ad emphasizes the quality of the brush. # Brand positioning The ad presents a luxury makeup brand that is inclusive to all, as evidenced by the diverse age and skin tone of people featured. The brand promotes self-expression through makeup, positioning itself as a tool for enhancing natural beauty and confidence. The brand moves against norms of only featuring young adults by including an older demographic in its advertisements. The brand is positioned as emotional, focusing on how the brand makes people feel. # Product The ad features a blush brush with soft, dense bristles and a light pink handle. The brush is designed for applying blush to the cheeks. The ad does not list explicitly state any product details. The overall message in the ad is to show how well the product applies makeup on a variety of skin tones and ages. # Visual style The ad has a polished style. The editing style is quick cuts. The overall pacing is fast, with multiple cuts per second. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The ad opens with a comment about the blush brush: "The brush is incredible." A series of people of different ages and skin tones are shown applying blush to their cheeks using the blush brush. This is meant to show that the brush can be used on anyone.