How RTIC Outdoors Advertises on Meta

# Ad summary This ad demonstrates how to make a large batch of Blue Hawaiians in an RTIC cooler. # Brand positioning RTIC is presented as a high-end cooler company that provides durable, insulated coolers with a focus on ease of use. The ad shows their cooler making batch cocktails with ease and style. The brand aligns with a lifestyle of outdoor gatherings and easy entertaining, promoting a blend of convenience and sophistication. RTIC aims to occupy a space in the consumer's mind as a reliable and stylish choice for keeping drinks cold while making and serving batch cocktails easy and fun. # Product The featured product is an RTIC cooler, presented as a heavy-duty, insulated container designed for convenient and efficient beverage storage. The cooler has a spout on the front, as well as a see-through measuring guide. The cooler has two clasps on the front for secure closure and easy transport. The cooler makes batch cocktails and serving very easy and clean. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product in an appealing way. The video uses a mix of static shots and close-ups to highlight the features of the cooler and the process of making the Blue Hawaiian, as well as the final product. The lighting is natural. The editing style has quick cuts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a list of ingredients needed to make a Blue Hawaiian. - 00:02–00:04 The lid to the RTIC cooler is opened and ice is put inside. - 00:04–00:08 Two bottles of Malibu Rum are opened and poured into the cooler. - 00:08–00:21 Blue Curacao, cream of coconut, pineapple juice, and sliced fruit is added to the cooler. - 00:21–00:25 Champagne is added to the cooler. - 00:25–00:30 The cooler is shown with liquid coming out of the spouts in the front and into a glass with fruit. - 00:30–00:31 A close-up of the glass and finished drink are shown.

# Ad summary This ad promotes the RTIC Road Trip Tumbler, highlighting its availability at Walmart. The ad showcases the tumbler's features, such as its 3-in-1 lid, ceramic lining, and double-wall vacuum-sealed insulation, which keeps drinks cold for up to 24 hours. The ad emphasizes its suitability for both adults and children, promoting its user-friendly design and spill-free functionality. # Brand positioning RTIC is presented as a brand offering high-quality, durable, and convenient drinkware for everyday use, particularly for on-the-go lifestyles. The brand positions itself as accessible through its availability at Walmart, making its products easily obtainable for a broad consumer base. The brand seems to focus on functional benefits like insulation, ease of use, and durability, aiming to provide practical solutions for keeping drinks cold and preventing spills, appealing to a functional consumer. # Product The RTIC Road Trip Tumbler is a portable drink container designed for both adults and children. It features a 3-in-1 lid that allows for sipping directly or using a straw. The tumbler has a ceramic lining to prevent metallic taste and keeps drinks cold for up to 24 hours due to its double-wall vacuum-sealed insulation. The smaller 'little road trip tumbler' is portrayed as kid-friendly, featuring an easy-to-use, covered spout that snaps shut to prevent spills. The tumbler is described as user-friendly with no difficult buttons to push and is available in multiple colors including purple and light blue, all available at Walmart. # Visual style The ad has a bright, natural aesthetic with a focus on showcasing the product in everyday settings. The editing style uses quick cuts to highlight different features and use cases. The production quality leans toward a UGC feel, which supports a casual, friendly tone. The pacing is moderate, with cuts timed to coincide with voiceover lines and visual demonstrations, ensuring a clear and engaging presentation of the product’s features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make sure to head to Walmart or Walmart.com to get yours. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by placing an RTIC Road Trip Tumbler into a Walmart bag. - 00:02–00:04 00:02–00:04 The speaker presents the new color of RTIC’s Road Trip Tumbler, mentioning it is available at Walmart, as the ad switches to filling the tumbler with water. - 00:05–00:11 00:05–00:11 The ad continues with a close-up of the 3-in-1 lid and mentions the convenience of the design. The ad shows the various ways you can use the tumbler, by using a straw or from the cup itself. - 00:11–00:17 00:11–00:17 The ceramic lining is highlighted, which prevents any metallic taste and keeps the drink cold for up to 24 hours with the double wall vacuum sealed insulation. The focus is on the functional benefits of the tumbler, appealing to a practical need for convenient and long-lasting cold drinks. - 00:17–00:20 00:17–00:20 The ad switches to showing the smaller size of the tumbler and it’s intended for kids. - 00:21–00:25 00:21–00:25 The ad showcases how easy it is to use for children, showing the straw popping up for easy use. This is done by switching to the viewpoint of a child. - 00:25–00:31 00:25–00:31 The ad features the spill free functionality of the tumbler and how it’s easy for all ages to use. This is accomplished by showing how easy it is for the straw to close. - 00:31–00:35 00:31–00:35 To close out, the ad encourages viewers to head to Walmart or Walmart.com to get their tumbler. This is the brand prompting the audience with the next action.

# Ad summary In this ad, a creator shows off the RTIC 30oz Road Trip Tumbler and The Everyday Cooler in a new periwinkle color. She highlights features such as double-wall vacuum sealed insulation, a leakproof 3-in-1 lid, durable design, and lightweight. # Brand positioning RTIC is presented as a brand offering durable, convenient, and aesthetically pleasing coolers and drinkware. The brand seeks to occupy a space in the consumer's mind as being a practical and reliable choice for everyday use. The brand is presented with a focus on functionality (durable design, lightweight) and convenience (easy storage, grab and go), aligning with a lifestyle of efficiency and preparedness. RTIC ignores category norms by not using celebrity endorsements or aspirational lifestyle imagery. Instead, it adopts a practical, user-focused approach, highlighting how its products can integrate into and simplify daily life. RTIC positions itself as an accessible brand, offering affordable prices while still providing functional benefits such as insulation and durability. # Product The ad features two RTIC products: the 30oz Road Trip Tumbler and the Everyday Cooler, both in the new periwinkle color. The 30oz Road Trip Tumbler has double-wall vacuum-sealed insulation to keep drinks cold all day. It features a leakproof 3-in-1 lid, offering the option to use a straw or sip directly from the cup. The Everyday Cooler is durable, lightweight, and collapses for easy storage. It is designed for easy transport and includes a built-in bottle opener. The ad appeals to viewers by emphasizing the tumbler's convenience for maintaining cold beverages throughout the day and the cooler's durability and portability, allowing users to easily carry their food and drinks. # Visual style The ad features a casual, UGC-style aesthetic with natural lighting. The editing style is simple with quick cuts, supporting the fast pace. The production quality appears mid-range, conveying an authentic and accessible tone. The cuts align with the speaker's talking points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can grab them at select Walmarts or Walmart.com! # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by expressing her excitement that RTIC has dropped products at Walmart. - 00:02–00:07 The creator identifies the products as the 30oz Road Trip Tumbler and the Everyday Cooler in a new color, periwinkle, conveying her enthusiasm for the new color. - 00:07–00:09 The creator emphasizes that the combo makes her life feel more put together, enhancing her life and suggesting that the products enhance one's lifestyle through their organization. - 00:09–00:12 The creator notes the tumbler keeps drinks cold all day thanks to the double-wall vacuum sealed insulation. - 00:12–00:15 The creator calls out the tumbler has a leakproof 3-in-1 lid so you can use a straw or sip without one. - 00:15–00:18 She mentions that the cooler allows her to throw everything in and go with its durable design. - 00:20–00:23 The creator states that the cooler is lightweight and collapses for easy storage, highlighting the practical benefits of its design. - 00:23–00:27 She states the products are her go-to for busy days and shares that the 30oz Tumbler is $29.98 and comes in a 40oz option as well, positioning them as affordable. - 00:27–00:30 The creator closes by mentioning where the products can be purchased, at select Walmart's or Walmart.com.

# Ad summary This ad features a woman showing off her new RTIC products in Berry Jam color that are available exclusively at select Walmart locations or at Walmart.com. She shows that she has the eight-can everyday soft cooler, the everyday insulated tote, the 22-quart hardside cooler, and the road trip travel mug. # Brand positioning RTIC is presented as a brand that offers high-quality, durable coolers and drinkware. The ad emphasizes a lifestyle of outdoor activities and staying refreshed, suggesting the brand caters to individuals who enjoy being on the go. The brand is positioned as accessible via Walmart, pushing against the norm of similar brands being sold at specialty stores. The brand aims to create a sense of functional style, emphasizing color-coordinated sets and design. # Product The ad features RTIC coolers and drinkware in the Berry Jam color. The 8 Can Everyday Soft Cooler is highlighted as insulated and packable. The Everyday Insulated Tote is described as insulated and collapsible. The 22 Quart Hard-Sided Cooler can keep items cold for up to six days and features an adjustable strap. The Road Trip Travel Mug is for staying hydrated or caffeinated. All the products are available exclusively at select Walmart locations or Walmart.com in the featured Berry Jam color. # Visual style The ad has a polished, commercial feel with natural lighting. It features quick cuts to showcase each RTIC product and its features. The pacing is quick, with cuts timed to the music beats. The use of a consistent color scheme (Berry Jam) throughout the ad creates a visually appealing and coordinated aesthetic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The trunk of an SUV is filled with RTIC brand coolers and drinkware. - 00:00–00:05 00:00–00:05 The woman speaks to the camera and showcases each of her new, matching RTIC items from Walmart. - 00:05–00:09 00:05–00:09 A screen recording of the Walmart website is shown, highlighting the RTIC 8 Can Everyday Cooler and some of its features, such as an insulated body, packable design, waterproof bottom, bottle opener, and multiple pockets. - 00:09–00:13 00:09–00:13 The woman packs canned drinks into the RTIC 8 Can Everyday Cooler and closes the cooler. - 00:13–00:16 00:13–00:16 The woman packs a food container into the RTIC Everyday Insulated Tote, then packs ice and drinks into the 22 Quart Hard-Sided Cooler. - 00:16–00:23 00:16–00:23 The woman demonstrates the features of the 22 Quart Hard-Sided Cooler, showing the adjustable strap and that it keeps things cold for up to six days. - 00:23–00:25 00:23–00:25 The woman holds up her RTIC Road Trip Travel Mug. - 00:25–00:33 00:25–00:33 The woman loads all of her RTIC products into the trunk of her SUV.

# Ad summary This ad promotes the RTIC Halftime Cooler by demonstrating how it can be used to easily prepare and serve a cherry limeade batch cocktail poolside. The ad shows the cooler being filled with ingredients, moved to the pool area, and used to dispense drinks. # Brand positioning RTIC is presented as a brand offering practical solutions for keeping drinks cold and easily accessible, particularly in social settings. The brand emphasizes convenience and functionality, positioning itself as a provider of high-quality coolers designed for active, outdoor lifestyles. The ad promotes a fun and social atmosphere, suggesting that RTIC products enhance gatherings by making drink service simple and efficient. RTIC seems to ignore category norms by demonstrating a variety of products and offering both functional and emotional benefits. # Product The featured product is the RTIC Halftime Cooler, a 3-gallon cooler designed to keep poolside drinks cold. The cooler features two spouts for easy dispensing, allowing users to serve beverages directly from the cooler. Its design includes a clear window to view the contents and level, along with a sturdy handle for easy transport. The ad highlights the cooler's capacity and convenience, emphasizing its ability to keep drinks cold all summer long. By putting all the ingredients directly into the cooler, the ad suggests eliminating the need for separate mixing containers and simplifying drink preparation. The ad addresses the need to keep drinks cold at social gatherings and simplifies the serving process. # Visual style The ad has a polished, bright, and casual aesthetic, indicative of user-generated content (UGC) but with a focus on clear visuals and product presentation. The editing style incorporates quick cuts to maintain a brisk pace and keep viewers engaged. The production quality is high enough to showcase the product effectively while maintaining a relatable, authentic feel. The visual motifs include close-up shots of the product and its use, interspersed with wider shots to establish the poolside setting. The pacing is fairly consistent, with cuts timed to align with the rhythm of the background music, enhancing the overall flow and appeal. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop this 3-Gallon RTIC Halftime Cooler # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showcasing the finished product: a cherry limeade batch cocktail being dispensed from an RTIC cooler into a glass at the poolside. - 00:02–00:08 The perspective shifts to a first-person view of someone preparing the cocktail. They add all the ingredients straight into the RTIC Halftime Cooler, including a limeade base, cherry juice, and other liquids, followed by lime slices. - 00:08–00:10 The ad shows the cooler being sealed and prepared for transport, highlighting its portability and user-friendliness. This demonstrates the ease of moving the prepared cocktail to the desired location. - 00:10–00:11 A person is then shown carrying the cooler from the house to the pool area, emphasizing its portability and suitability for outdoor use. The visual is accompanied by text promoting the cooler and its benefits. - 00:11–00:14 The cooler is placed on a table next to the pool, and the cocktail is dispensed into a glass, showcasing its functionality and convenience for serving drinks poolside. - 00:14–00:17 The ad concludes with a return to the poolside scene, where someone takes a sip of the cocktail, reinforcing the product's intended use and enjoyment. The setting and the act of drinking suggest a refreshing and social experience.

# Ad summary This ad showcases the RTIC Everyday Wheeled Cooler, perfect for keeping your potato salad and drinks cold at family gatherings. The cooler holds 40 cans, stays cold for 24 hours with ice packs, has storage pockets, a bottle opener, and a trolley for easy transport. # Brand positioning RTIC is presented as a brand that offers high-quality, durable coolers designed for everyday use. The ad emphasizes the practicality and convenience of RTIC products, showcasing their ability to keep items cold for extended periods and their user-friendly features like multiple storage pockets and a built-in bottle opener. The brand positions itself as a go-to choice for those who value functionality and reliability, aligning with a lifestyle that involves outdoor activities and social gatherings. RTIC leans into functional brand positioning with messaging around performance and convenience. # Product The RTIC Everyday Wheeled Cooler is a portable cooler designed to keep food and drinks cold for up to 24 hours. It features a spacious interior capable of holding up to 40 cans. The cooler includes a durable, insulated construction, multiple storage pockets for organizing items, and a built-in bottle opener for added convenience. It comes with a trolley that has a pull handle and wheels for portability. The ad highlights its use for family gatherings, emphasizing its ability to keep items ice cold with the use of ice packs. The product addresses the pain point of keeping food and drinks cold while on the go, offering a practical solution for outdoor activities and social events. # Visual style The ad has a bright and clean visual style, resembling UGC. The editing features quick cuts and smooth transitions. The production quality appears to be a hybrid between polished and UGC, providing a natural yet professional feel. The pacing is consistent, with cuts timed to align with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman shows the RTIC cooler and announces she’s taking her famous potato salad to a family gathering. - 00:06–00:10 She states that the secret is keeping the potato salad ice cold and begins to pack the cooler with ice packs. - 00:06–00:13 She continues to add glass bottles of Coca-cola, small bag of colorful candies, and a Gatorade to the cooler. - 00:12–00:15 She mentions the cooler stays cold for 24 hours and holds 40 cans. - 00:15–00:18 She highlights the cooler's storage pockets and built-in bottle opener. - 00:19–00:22 She shows the trolley functionality, stating it allows her to wheel the cooler to her next gathering.

# Ad summary This image ad showcases RTIC's new Happy Hour Collection of barware tumblers. The ad highlights the top-shelf quality of the collection. # Brand positioning RTIC is presented as a brand that offers high-quality, top-shelf barware. The brand aims to occupy a space in the consumer's mind as a provider of premium drinkware. The brand's values align with providing high-quality products. RTIC seems to push against the notion that high-quality barware has to be unaffordable, offering premium quality without the premium price tag. # Product The ad showcases the RTIC Happy Hour Collection, featuring a range of barware tumblers designed for enjoying beverages. The tumblers are made with a combination of metal bodies and plastic lids with metallic trim, combining durability with sleek design. The tumblers come in a variety of colors, including navy, red, and gray. The ad emphasizes the collection's top-shelf quality, suggesting that these tumblers offer a premium drinking experience. There are no purchase barriers addressed. # Visual style The ad has a highly polished, studio-shot aesthetic. The image treatment includes color grading to enhance the warm tones and create an inviting atmosphere. The typography is large and bold, ensuring high scannability. The style mimics a high-end lifestyle product shot. # Hooks Headline: TOP-SHELF BARWARE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing RTIC's new line of barware. This is designed to grab the attention of viewers who may be interested in barware. The brand is presenting this information. - The ad highlights that the products are "top-shelf" quality, a message aimed to reassure the viewer that this is a worthwhile and high-quality product. This is presented from the brand's perspective. - The ad shows a close-up shot of RTIC tumblers in an aspirational setting with liquor bottles, a sliced orange, and a hand holding the glass. This suggests use cases and promotes the RTIC collection. This is being presented from the brand's point of view to the consumer.

# Ad summary Image ad showcasing the features of RTIC ultra-light coolers. # Brand positioning RTIC is presented as a brand that offers high-quality, durable coolers for outdoor activities. The brand positions itself as providing 'ultra-light' and 'ultra-strong' coolers that are built to last, emphasizing durability and convenience. The brand focuses on the functional aspect of coolers, highlighting features that enhance usability and longevity, such as built-in bottle openers and strong wheels. This positions RTIC as a reliable choice for customers seeking practical, high-performance coolers for their adventures. # Product The product featured is an RTIC ultra-light cooler designed for portability and durability. It comes with 'ultra-strong wheels' for easy transportation and a 'silicone cargo net' for secure storage. The cooler also boasts a 'built-in bottle opener' for added convenience. The cooler is advertised to 'lock in the cold up to 5 days', ensuring long-lasting cooling performance. These features combine to make the cooler a versatile choice for various outdoor occasions, addressing potential purchase barriers by highlighting its ease of use, durability, and superior insulation. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on showcasing the product features. The image treatment includes clear lighting and color grading to highlight the cooler's design and functionality. The typography integration is large and bold, making the text easily scannable in the feed. The style leans toward a platform-native look, designed to be visually engaging and informative. # Hooks Headline: ULTRA-LIGHT COOLERS LOCK IN THE COLD UP TO 5 DAYS # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the headline, 'ULTRA-LIGHT COOLERS LOCK IN THE COLD UP TO 5 DAYS', immediately conveying the product's primary benefits: light weight and long-lasting cooling. This is presented from the brand's perspective to capture attention and set the stage for the product's unique selling points. - Next, the ad highlights specific features of the cooler, such as the 'Silicone Cargo Net', 'Built-In Bottle Opener', and 'Ultra-Strong Wheels', using visual annotations and product close-ups. This is presented from the brand's perspective to showcase the functional advantages and detailed design of the cooler. - Finally, the ad shows the cooler in an outdoor setting with people nearby, suggesting a use case where the cooler can be easily transported and used at social gatherings. This is presented from the customer's perspective, demonstrating how the cooler fits into their lifestyle and enhances their experiences.

# Ad summary This ad showcases the RTIC 22 quart ultra-light wheeled cooler. The ad highlights the cooler's portability and cooling capacity. # Brand positioning RTIC is presented as a brand focused on high-performance, durable coolers and outdoor products. The focus on an 'ultra-light' wheeled cooler that can maintain cold temperatures for up to 4 days indicates a brand positioning itself as a provider of convenient and reliable solutions for outdoor enthusiasts. The brand distinguishes itself by offering coolers designed for portability without sacrificing performance, appealing to customers who value both convenience and functionality. # Product The featured product is the RTIC 22 Quart Ultra-Light Wheeled Cooler, designed for portability and long-lasting cold retention. The cooler is shown in white and light gray, equipped with black wheels and a telescoping handle for easy transport. It has a capacity of 22 quarts and is advertised to keep contents cold for up to 4 days. The cooler includes a removable basket for organizing contents, such as fruits and canned beverages. It is presented as a solution for keeping items cold while on the go, whether at the beach or other outdoor locations. # Visual style The ad features a clean and functional aesthetic, emphasizing the product's utility and durability. The use of natural lighting and beach environments suggests an outdoor, active lifestyle. The overall presentation is straightforward and informative, focusing on the product's features and benefits with clear visuals and concise text. # Hooks Headline: SIZE DOESN'T MATTER. CHILL DOES. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a shot of the RTIC wheeled cooler being pulled along a beach. This is to show the viewer the portability of the cooler on an outdoor excursion, as the customer might experience it. - Next, the ad shows someone accessing the cooler's contents, including beverages and fruit. This shows how easily accessible the product is for the viewer, in a demonstration of its functional utility. - Finally, the ad highlights the claim that the cooler can keep items cold for up to 4 days. This is to reassure the viewer of the product's ability to maintain its function over a long period of time, told from the brand's perspective.

# Ad summary This ad showcases the RTIC Ultra-Dry Backpack and Duffle Pack. It highlights their waterproof and tear-resistant features through a real-life kayak camping trip. The ad features a creator who demonstrates the products' durability and waterproof capability by exposing them to water and rough conditions. # Brand positioning RTIC is presented as a brand that offers durable, high-quality gear designed for outdoor enthusiasts and adventurers. The brand emphasizes functionality, toughness, and reliability, with a focus on products that can withstand harsh conditions. Positioning themselves to occupy a space in the consumer's mind as a provider of gear that is ready for anything, RTIC aligns with a lifestyle of outdoor exploration, challenging category norms with their emphasis on robust performance and practical design. The brand positioning is primarily functional, focusing on performance aspects such as waterproof capabilities and tear resistance, while also incorporating elements of reliability and quality that instill confidence in the consumer. # Product The ad features two RTIC products: the Ultra-Dry Backpack and the Ultra-Dry Duffle Pack. Both are waterproof and tear-resistant bags designed to keep gear dry and protected in various outdoor conditions. These products are for anyone who needs to keep their equipment safe from water and damage, such as kayakers, campers, hikers, and general outdoor adventurers. The USP of these bags is their waterproof fabric and EZ waterproof zippers. The ad addresses potential purchase barriers by demonstrating the bags' ability to withstand water exposure, scuffs, and tears. The Ultra-Dry Backpack and Duffle Pack offer users peace of mind that their gear will stay dry and intact, no matter the conditions. # Visual style The ad has a hybrid aesthetic, blending elements of a polished commercial with a UGC feel. The editing style includes quick cuts and static shots, creating a dynamic yet informative viewing experience. The production quality is high, with clear visuals and attention to detail, enhancing the credibility of the product being showcased. The visual motif revolves around demonstrating the durability and waterproof capabilities of the RTIC bags in real-world scenarios, such as kayak camping and exposure to water. The pacing is moderate, with cuts timed to coincide with voiceover lines and product demonstrations, maintaining viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts by tossing the RTIC bag into the water. - 00:01–00:03 00:01–00:03 A voiceover introduces the RTIC Ultra-Dry Backpack and Duffle Pack, stating that they are waterproof, tough, and ready for anything. - 00:03–00:06 00:03–00:06 A creator explains he had the opportunity to test these bags on a recent kayak camping trip, emphasizing the need to keep his camping gear dry. - 00:06–00:10 00:06–00:10 The visuals show the bag being loaded and used on a kayak. The perspective is from the creator, showing his experience using the bag while kayaking and fishing. - 00:10–00:13 00:10–00:13 The creator is introduced as Chase Fly from @TheOutdoorEmpire. - 00:13–00:16 00:13–00:16 He expresses his initial impression and satisfaction with the bags. - 00:16–00:20 00:16–00:20 The ad shows the creator splashing water on the bag, demonstrating how it beads and rolls off, highlighting the bag's waterproof feature. - 00:20–00:23 00:20–00:23 The creator elaborates on the build quality and solid feel of the bags. - 00:23–00:28 00:23–00:28 The creator states he doesn't have any complaints yet and proceeds to test the waterproof capability by submerging the bag. He then opens the bag to reveal that the contents remain bone dry. - 00:28–00:30 00:28–00:30 The bag is dragged across a rocky surface, showcasing its puncture and tear resistance. - 00:30–00:32 00:30–00:32 The creator throws the bag in the lake and says that it is waterproof and tougher than he expected. - 00:32–00:35 00:32–00:35 He tests the waterproof capability by submerging the bag and opening the bag to reveal that the contents remain bone dry.

# Ad summary The ad promotes the RTIC 52-quart Ultralight Wheeled Cooler, available at Walmart and Walmart.com. It highlights its features, such as the powder-coated aluminum handle, rapid drain system, cargo net, bottle opener, tie-down slots, and all-terrain puncture-proof wheels. The ad positions the cooler as perfect for various outdoor activities, ensuring the user is the 'MVP' at any gathering. # Brand positioning RTIC is presented as a brand synonymous with durability, convenience, and outdoor readiness. The brand directly aligns with active, social lifestyles, emphasizing ease of use and transport. RTIC positions itself as the go-to choice for individuals seeking robust, feature-rich coolers that can handle diverse environments, from docks to beaches. By focusing on functional elements like all-terrain wheels and durable handles, RTIC emphasizes performance and practicality, catering to consumers who value reliability and versatility. # Product The RTIC 52-quart Ultralight Wheeled Cooler is advertised as a high-capacity, easily transportable cooler designed for various outdoor activities. This cooler features a powder-coated aluminum handle for easy pulling, a rapid drain system for quick cleanup, a silicone cargo net for additional storage, a built-in bottle opener, and molded tie-down slots. It boasts a 78-can capacity and is equipped with all-terrain, puncture-proof wheels, allowing it to traverse docks, campgrounds, beaches, and tailgates. The cooler locks in cold for up to five days, making it ideal for extended outings and ensuring its contents remain chilled. The overall design is geared towards users needing a rugged, reliable, and convenient cooling solution for social gatherings and outdoor adventures. # Visual style The ad combines polished product shots with casual, active lifestyle scenes. The editing style is quick-cut, maintaining a fast pace to highlight multiple features and use cases. The production quality leans towards a hybrid approach, mixing professional-grade visuals with natural outdoor settings, creating a tone that is both aspirational and relatable. The pacing is fast, which adds to the energy and excitement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Be sure to check it out at your local Walmart or walmart.com. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by addressing the viewer directly as a dad. - 00:01–00:08 00:01–00:08 The narrator then encourages viewers to visit Walmart or Walmart.com to purchase the featured RTIC cooler, positioning it as an essential item. This is conveyed through the narrator’s enthusiastic tone and quick cuts showcasing the cooler in various environments. - 00:08–00:11 00:08–00:11 Shots of the cooler being filled with ice and drinks underscore its utility. - 00:11–00:13 00:11–00:13 The voiceover states that the cooler is 'loaded with features' that ensure the user is the 'next MVP at your gathering.' The quick cuts of the man transporting the cooler around his pool suggest that this is the product that will set you apart. - 00:13–00:25 00:13–00:25 Close-up shots of the aluminum handle, drain system, cargo net, bottle opener, tie-down slots, and wheels visually demonstrate the cooler’s features. The ad uses tight framing and clear lighting to emphasize each feature's design. - 00:25–00:37 00:25–00:37 The narrative continues with multiple short clips showing the man pulling the cooler in different places, further reinforcing its utility in various settings. This implies that it is well suited for all sorts of outdoor adventures. - 00:37–00:41 00:37–00:41 The ad concludes by telling viewers to purchase at their local Walmart or Walmart.com. The ad concludes with an upbeat and confident tone.

# Ad summary This ad features a woman promoting the RTIC Journey water bottle while camping. She highlights the water bottle's key features, including a straw lid, ceramic lining, and a soft bottom. # Brand positioning RTIC is presented as a brand that creates simple, reliable water bottles for active and outdoor lifestyles. The brand emphasizes functional design that enhances everyday experiences, such as being leak-resistant for travel and camping. This positions RTIC as a practical choice focused on usability and durability. # Product The RTIC Journey water bottle is a durable and functional water bottle designed for everyday use and outdoor activities. It features a straw lid for easy drinking, a ceramic lining to ensure clean-tasting water without a metallic taste, and a soft bottom to prevent loud clinking and slipping. The bottle is leak-resistant, cup holder compatible, and designed to provide a solid, well-thought-out drinking experience. # Visual style The ad features a UGC-style aesthetic with natural lighting and outdoor settings. The editing includes quick cuts to maintain a brisk pace and transitions are generally smooth. The video quality is polished, suggesting a deliberate approach to production that balances authenticity with visual appeal. The pacing is upbeat, enhancing engagement and aligning with the tone of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman standing outside an RV, expressing her desire to have only one water bottle for the rest of her life. This sets up the introduction of the featured product and her enthusiasm for it, creating an immediate hook from a first-person perspective. - 00:03–00:07 00:03–00:07 The woman lists activities for which the water bottle is perfect, including archery, traveling, and camping. This showcases the product's versatility and utility in various real-life situations, conveying a practical message from the product user’s perspective. - 00:07–00:12 00:07–00:12 The woman highlights specific features, such as the bottle's compatibility with cup holders and its leak-resistant design. These details address common user needs and enhance the product's appeal by demonstrating its convenience and reliability from a product demonstration perspective. - 00:12–00:16 00:12–00:16 The woman focuses on features like the straw lid and ceramic lining. This emphasizes ease of use and better taste, enhancing user satisfaction and conveying the product's unique selling points from the perspective of a satisfied customer. - 00:16–00:26 00:16–00:26 The woman displays the soft bottom feature, highlighting its benefits like noise reduction and stability. This feature is framed as 'so underrated', increasing its perceived value and further demonstrating the thoughtful design from the product user’s point of view. - 00:26–00:31 00:26–00:31 The woman summarizes the water bottle as simple yet well-thought-out, reinforcing its overall value proposition and concluding the ad on a positive note from the user’s perspective.

# Ad summary This ad features a man showcasing the features and benefits of the RTIC Ultra-Tough 145 cooler. He highlights its ice retention capabilities, capacity, and durable construction. The ad includes a time-lapse of the ice retention over nine days. # Brand positioning RTIC is presented as a brand that offers ultra-tough, high-performance coolers at a crazy value. It emphasizes functionality and durability, positioning itself as a reliable option for outdoor enthusiasts who need to keep their items cold for extended periods. The brand aligns with a lifestyle that values adventure and practicality. # Product The RTIC Ultra-Tough 145 cooler is presented as a high-capacity, durable cooler designed for outdoor use. It can hold 130 pounds of ice or 195 cans, making it suitable for large gatherings or extended trips. The cooler is rated to hold ice for up to seven days and features easy-to-use latches, a nice seal, and dual drains for convenience. Its dimensions are 41.75" wide, 21" high, and 19.75" deep externally, and 38.12" wide, 17.25" high, and 14.12" deep internally. The cooler also has padded handles for easy carrying. The product is worth buying for its combination of durability, capacity, and ice retention. # Visual style The ad has a casual, UGC feel with natural lighting and straightforward editing. The cuts are relatively quick, keeping a consistent pace throughout the video. The audio-visual sync is well-maintained, with the visuals supporting the spoken content. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go check one out. # Point of view - [object Object] # Storyline - 00:00–00:04 The man introduces the RTIC Ultra-Tough 145 cooler, setting the stage for a product showcase. He speaks directly to the camera with an enthusiastic tone, from his perspective. - 00:04–00:11 He highlights the cooler's capacity, stating it can hold 130 pounds of ice or 195 cans. He continues from his perspective with an enthusiastic tone, emphasizing the cooler's large capacity. - 00:11–00:14 The man mentions that he will primarily use the cooler to hold wild game meat, establishing a specific use case. He continues from his perspective with an enthusiastic tone, highlighting the cooler's suitability for hunting and outdoor activities. - 00:14–00:18 The man states the cooler is rated to hold ice for up to seven days and mentions he will conduct a test to verify this claim, building anticipation for the experiment. - 00:18–00:24 A time-lapse shows the ice retention over nine days, with temperature readings on days two, five, and seven, showing the average high temp was 90 degrees. This is presented from the brand's perspective with a factual tone, visually demonstrating the cooler's performance. - 00:24–00:27 The man reveals that the ice lasted for nine days, exceeding the initial seven-day rating. He then shares the cooler's dimensions, providing practical information. He speaks directly to the camera with an enthusiastic tone, from his perspective, underscoring the cooler's impressive performance and providing detailed specifications. - 00:27–00:41 The man demonstrates the cooler's easy-to-use latches, nice seal, and dual drains, showing its user-friendly design. The visuals are presented from the brand's perspective with a functional tone, highlighting the cooler's convenient features. - 00:41–00:44 The man concludes by emphasizing the crazy value and fantastic performance of the cooler, urging viewers to check it out, reinforcing the product's appeal and issuing a call to action.

# Ad summary The man in this ad reviews the RTIC Ultra-Tough 145 cooler. He states he doubted that it would hold ice for the full seven days, but it lasted even longer. He shows the cooler in the back of his truck in direct sunlight. He fills it with ice and states he won't drain the cooler during the test. Three days later, the temperature inside the cooler is 38 degrees. Five days later, it's still full of ice at 37 degrees. Seven days later, there's still ice inside and the temperature is 40 degrees. On day nine, the ice is gone and he states that he will take it with him on a spring bear hunt at the end of the month. He then states that it looks great, performs great, and is built super tough. # Brand positioning RTIC is presented as a brand that focuses on overbuilding its products to withstand tough conditions while maintaining affordability. The brand defies the norm of competitors who are overpriced. This positioning is explicitly stated with the tagline "OVERBUILT. NOT OVERPRICED" shown at the end of the ad. The RTIC 145QT Ultra-Tough Cooler is depicted as a durable and high-performing product that exceeds expectations in terms of ice retention, even under full sun exposure, suggesting a focus on functional performance and reliability. # Product The RTIC 145QT Ultra-Tough Cooler is a large, durable cooler designed to keep ice for extended periods, even in harsh conditions. The product is showcased as being capable of holding ice for over seven days with full sun exposure. It can hold 130 lbs of ice or 195 cans and features up to 3" of insulation. The cooler is depicted as being reliable and effective for outdoor use, particularly in scenarios where it will be exposed to high temperatures. The man in this ad mentions not draining the cooler during the test, addressing a potential purchase barrier by showcasing the product's ability to maintain cold temperatures without needing regular maintenance or water removal. The ad presents the cooler as a practical and high-performing solution for keeping items cold for extended durations, emphasizing its durability and ice retention capabilities. # Visual style The ad has a casual, UGC-style aesthetic. The editing style is quick, with jump cuts and minimal transitions between shots. The production quality gives off a home-made video vibe. The pacing is consistent, maintaining a rhythm that aligns with the speaker's tone. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 The narrator is giving his initial impressions of the cooler, describing it's going to be in the back of his truck with full sun exposure, and questioning how long it can keep ice for. The message is to set the stage for a product test. - 00:14–00:15 00:14–00:15 The man drops a bag of ice into the cooler. This is done to show how much ice the cooler can hold. - 00:16–00:19 00:16–00:19 The narrator states that he is not going to drain the cooler. This is to emphasize the efficiency of the cooler. - 00:19–00:22 00:19–00:22 The narrator shows the inside of the cooler and uses a device to measure the temperature. This is to visually show the audience that the cooler is still cold. The man states it is day three and the temperature is 38 degrees. - 00:22–00:27 00:22–00:27 The narrator is again talking about the temperature. He emphasizes the fact that it was in the sun all day and the temperature was 92-93 degrees. This is to show how durable the cooler is. The narrator also states that the cooler has up to 3" of insulation. - 00:27–00:31 00:27–00:31 The narrator shows ice in the cooler. He takes the temperature and states it is day five. The temperature reads 37 degrees. The message is that even after five days, the cooler is still keeping ice. - 00:31–00:35 00:31–00:35 The narrator shows ice in the cooler. He states that it is day seven and the temperature is 40 degrees. The message is that after seven days, the cooler is still keeping ice. - 00:35–00:41 00:35–00:41 The narrator shows the cooler and states that it is day nine. He shows the inside of the cooler, which is now empty. He states that there is no more ice. - 00:41–00:49 00:41–00:49 The narrator wraps up the ad. He says that he plans to take the cooler on a spring bear hunt at the end of the month. He also says that it looks great, performs great, and is built super tough.

# Ad summary This ad showcases the RTIC Ultra-Light Coolers, emphasizing their lighter weight and ability to lock in the cold for up to 7 days. It targets outdoor enthusiasts looking for a durable and efficient cooling solution, promoting the cooler's availability at Walmart. # Brand positioning RTIC is presented as a brand that offers high-performance coolers designed for outdoor enthusiasts. The brand aims to occupy a space in the consumer's mind as a provider of durable, ultra-light, and efficient cooling solutions, particularly for activities like camping, tailgating, and fishing. RTIC aligns with a lifestyle of adventure and outdoor recreation, promoting values of practicality and convenience. The brand pushes against the norm of heavy, cumbersome coolers by emphasizing the lighter weight of their products. The brand positioning is functional, focusing on performance and simplicity. # Product The product featured is the RTIC Ultra-Light Cooler, designed for individuals who engage in outdoor activities such as camping, tailgating, and fishing. It is up to 30% lighter compared to rotomolded designs, making it easier to carry. The cooler is engineered to lock in the cold for up to 7 days, ensuring contents remain chilled for extended periods. The ad addresses the pain point of heavy, difficult-to-transport coolers by highlighting the ultra-light design, making it more convenient for on-the-go use. The cooler is available for purchase at Walmart, making it easily accessible to a wide range of customers. # Visual style The ad features a polished commercial aesthetic with clean shots and smooth transitions. The production quality is high, supporting a tone of professionalism and reliability. The pacing is moderate, with static shots that allow viewers to absorb the key features and benefits highlighted through text overlays. The audio and visual elements are synced to emphasize product features. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of an RTIC Ultra-Light Cooler being carried by two people, highlighting its portability. - 00:00–00:05 Text overlays emphasize the cooler's key features: it's lighter weight and its ability to lock in the cold for up to 7 days. - 00:04–00:05 The ad concludes by showing that the coolers are available at Walmart.

# Ad summary This ad features a male influencer using the RTIC 16 quart road trip cooler during a day of fishing. The cooler is featured as a helpful accessory for fishing and keeping drinks cold throughout the day. # Brand positioning RTIC is presented as a brand that provides high-quality coolers with useful features. The coolers are implied to be both functional and well-designed. The brand is positioned as being ideal for outdoor adventures and ensuring your drinks and snacks stay cold and fresh. The RTIC brand caters to individuals who enjoy outdoor activities and value convenience and reliability in their gear. # Product The RTIC 16 Quart Road Trip Cooler is a portable cooler designed to keep drinks and snacks cold during outdoor activities such as fishing. It features a frozen divider that separates different kinds of drinks and helps keep them cold. The cooler can hold up to 20 cans of beverages. It also has a silicone net on the top for storing snacks, making it easy to keep items fresh and organized throughout the day. The cooler is lightweight, portable, and easy to carry, making it perfect for long days outdoors. # Visual style The ad has a casual, UGC feel with natural lighting and outdoor settings. The editing style includes quick cuts and transitions to maintain a steady pace. The production quality is polished but still feels authentic, aligning with the intended tone and audience. The shots are primarily static, but there are some pans and zooms to highlight product features and usage. The audio-visual sync is not strictly timed to music beats, but the pacing matches the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The speaker starts by stating his intention to pack snacks and beverages for a fishing adventure. - 00:02–00:09 The speaker introduces the RTIC frozen divider, highlighting its use in the cooler for separating drinks. - 00:12–00:18 The speaker states that if you are tired of warm drinks then this cooler is perfect for you. - 00:18–00:26 The speaker highlights the cooler's portability and its capacity to hold 20 beverage cans. - 00:27–00:33 The speaker points out the silicone net for storing fresh snacks. - 00:33–00:40 The speaker humorously states that while his drinks are cold, the fish aren't biting, so he's moving to another spot.

# Ad summary This ad features a man packing an RTIC cooler for a family day at the park. He shares tips for organizing the cooler, such as using the chill divider and under-lid basket, and highlights its compact size for easy transport. # Brand positioning RTIC is presented as a brand that provides functional and durable coolers for everyday use, particularly for family outings. The brand emphasizes practical features and solutions for organizing and transporting food and beverages. Positioning themselves as a reliable choice for consumers who value convenience and organization when planning outdoor activities. The ad's tone is lighthearted and family-focused, aligning with the lifestyle of active families. RTIC aims to occupy the space of a go-to brand for cooler solutions, competing with brands in the outdoor and lifestyle categories. # Product The RTIC 16-quart Road Trip Cooler is a compact cooler designed for family day outings. It features a chill divider to keep kids and adult snacks separate, a wine holder for the wife's favorite wine, and an under-lid basket for snacks that don't need to be as cold. The cooler is compact enough to fit in the back seat of a car. The ad emphasizes its organizational features, compact size, and suitability for family activities. # Visual style The ad features a casual, UGC-style aesthetic with a focus on showcasing the product's features in a real-world setting. The editing style consists of quick cuts and static shots. The production quality has a polished commercial feel, likely aimed at creating a balance between authenticity and professionalism. The ad has a BPM of around 60, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is shown holding an RTIC cooler and says he asked the cooler for advice. - 00:02–00:03 The man then says the cooler advised him to "stay cool," and he acknowledges it's a dad joke. - 00:03–00:07 He states that the RTIC 16-quart road trip cooler is "clutch" for a family day out. - 00:07–00:11 He shows a white chill divider, and then proceeds to place it into the cooler, separating the contents. - 00:11–00:18 He emphasizes the chill divider's ability to keep kids and adult snacks separate and adds a wine holder for the wife's favorite wine, marking it as a bonus. - 00:18–00:22 He shows filling the cooler with ice, then transitioning to showing the underlid basket being used to store snacks. - 00:22–00:29 He says the cooler is compact, placing the cooler in the back seat of the car, and stating it's his number one must-have for a day out.

# Ad summary This ad features an RTIC backpack cooler being packed. It is shown being filled with camping gear and used on a hike. # Brand positioning RTIC is presented as a high-quality brand for outdoor enthusiasts who need durable and reliable gear. The brand is positioned as providing products that can withstand rugged conditions, implied by the setting and use case shown. By focusing on durable construction and practical design, RTIC aligns with a functional approach, prioritizing performance and reliability for customers who engage in outdoor activities like camping and hiking. # Product The featured product is the RTIC backpack cooler, presented as a durable and functional solution for outdoor enthusiasts. The cooler features a green and orange color scheme, a top zipper closure, exterior bungee cords, a front zipper pouch, and padded adjustable shoulder straps. The inside of the cooler is spacious with two straps with buckle closures that can be adjusted, and a zipper pouch on the inside of the top flap. The RTIC cooler backpack is designed to keep items cold while being easy to carry and use in outdoor settings. # Visual style The ad has a practical, UGC-style aesthetic, with natural lighting and minimal editing. The editing consists of quick cuts to show the product being packed and used in a realistic outdoor setting. The production quality is relatively simple, suggesting authenticity and real-world usability. The pacing increases when the backpack is closed, adding energy. The cuts and actions are not timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of an open RTIC backpack cooler on the opened tailgate of a truck. The presenter opens the cooler to reveal the storage space. - 00:02–00:20 00:02–00:20 The presenter packs the backpack cooler with clothing, binoculars, a sleeping bag, and other items. This shows how much the backpack cooler can hold. - 00:20–00:24 00:20–00:24 The presenter closes the backpack. The music tempo picks up, creating a sense of momentum. - 00:24–00:28 00:24–00:28 The man is shown hiking with the backpack. He is then shown sitting on the tailgate of the truck as another man approaches him. The men greet each other and start talking. This demonstrates how the backpack can be used in real-world settings.

# Ad summary This image ad showcases RTIC coolers as a customizable promotional product for businesses. It features a cooler branded with a company logo, suggesting the possibility of businesses adding their own branding to RTIC's products. # Brand positioning RTIC is presented as a provider of customizable gear, explicitly targeting businesses looking to add their logos to high-quality coolers. The brand aligns with a functional, practical positioning, emphasizing the utility and durability of their products. RTIC's message is that their gear can become a brand extension for other companies, allowing them to put their mark on reliable, well-regarded products. This caters to businesses valuing brand visibility and practical merchandise. # Product The featured product is an RTIC cooler, a durable container designed to keep items cold for extended periods. It's for businesses aiming to extend their branding onto functional, long-lasting merchandise. The cooler appears to be a large, rectangular model with a dark green lid, an orange trim around the top edge, and a light brown base. The image shows the product's capacity for customization, as it features a logo from "METROLINA BUILDERS" prominently displayed on the lid. The product's USP is its durability and capacity for branding, allowing businesses to create personalized promotional items. # Visual style The ad has a clean, straightforward visual style, focusing on clearly presenting the product and the offer. The production quality appears to be studio-shot, with even lighting and a focus on product visibility. The use of solid colors and bold typography creates a simple, direct message that is easy to scan and understand in-feed. This approach likely enhances stop power by presenting a clear value proposition immediately. # Hooks Headline: YOUR BRAND ON RTIC GEAR # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by displaying text stating “YOUR BRAND ON RTIC GEAR”, an offer that tells viewers that RTIC products can be customized with a company's branding. This message is intended to attract businesses and marketing professionals looking to promote their brand on a tangible product. The story is being told from the brand's perspective, which is offering customization services. - Next, a visual is presented showing an RTIC cooler already branded with the logo of 'METROLINA BUILDERS', illustrating the service in action. This conveys that the cooler can indeed be branded and is aimed at showcasing the end result to prospective clients. This is told from the brand's perspective, demonstrating their product customization capabilities.

# Ad summary This image ad is for RTIC coolers, which are sold at Walmart. The ad features a cooler floating in a pool with the tagline 'Fun that floats' to emphasize the cooler's waterproof feature. # Brand positioning The RTIC brand, sold at Walmart, is presented as a provider of high-quality, durable coolers designed for outdoor activities and recreational use. It is implied that RTIC offers affordable options for those seeking reliable cooling solutions. The brand is positioned as a facilitator of fun and convenience, particularly for activities involving water, such as pool parties or beach outings. There are no apparent behaviors that the brand pushes against, follows, or ignores. # Product The advertised product is a soft cooler by RTIC. It is fully waterproof and designed to float in water, making it suitable for pool or beach use. The cooler is gray and black, featuring the RTIC logo on the front. Its primary function is to keep items cold and dry, even in wet environments. A key selling point is its waterproof feature, removing the barrier of needing to keep it away from water. The ad suggests it is easily accessible for purchase at Walmart, increasing convenience for shoppers. # Visual style The ad has a natural, lifestyle-oriented aesthetic with a focus on showcasing the product in a real-world setting. The production quality appears high, with clear focus and natural lighting. The image treatment includes color grading to enhance the blues and greens of the water and foliage, creating a refreshing and inviting atmosphere. The typography is clean and modern, with bold text used for emphasis. The overall style is designed to be scannable and appealing, likely intended for in-feed placement on social media platforms. # Hooks Headline: FUN THAT FLOATS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a visual of a person and a cooler floating in a pool, immediately establishing a fun, recreational setting. This scene is intended to capture the viewer's attention and convey the message that the cooler is designed for water-related activities, shown from an observer's POV. - The ad highlights the words 'Fun That Floats,' directly communicating the enjoyable experience of having a cooler that floats in water, shown from the brand's POV. This tagline aims to associate the product with positive emotions and a carefree lifestyle. - The ad emphasizes the 'Fully Waterproof Soft Coolers' and where the product can be purchased. This reinforces the product's key feature and purchase accessibility, shown from the brand's POV. This messaging aims to persuade the viewer to consider buying the cooler for its practical benefits.