How Rip Curl Advertises on Meta

# Ad summary This ad shows a woman surfing in a colorful wetsuit, then features the Rip Curl logo. # Brand positioning Rip Curl is presented as a brand synonymous with surfing and the surfing lifestyle. The ad showcases a surfer in action, riding waves with skill and style, which positions Rip Curl as a performance-oriented brand that caters to serious surfers. The brand does not make any comparisons to competitors and focuses on the surfer wearing its gear. The brand aligns with an active, adventurous, and youthful lifestyle, emphasizing the thrill and excitement of surfing. # Product The ad features a wetsuit by Rip Curl, specifically highlighting its functionality for surfing. The suit appears to be a long-sleeved spring suit, offering coverage for the torso and arms while leaving the legs exposed. The wetsuit is mostly black, with colorful stripes on the torso. The wetsuit allows the surfer to move freely while riding waves. The Rip Curl logo is displayed clearly on the screen, reinforcing the brand association. # Visual style The ad has a polished, commercial aesthetic. The editing style includes quick cuts and mirrored effects, creating a dynamic visual experience. The production quality is high, with clear, bright shots of the surfer and ocean. The visual motif of mirroring the surfer adds a creative element to the ad. The pacing is fast, with cuts every few seconds, maintaining a consistent rhythm. The cuts are timed to match the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an underwater view of a surfer on a board. - 00:01–00:05 The camera moves up to show the surfer riding a wave, presented from a distance. - 00:05–00:07 The shot then mirrors the surfer on the wave from left to right. - 00:07–00:09 The mirrored image shows a close-up of the surfer riding the wave. - 00:09–00:11 The mirroring shifts again, showing a fading effect of the surfer riding the wave. - 00:11–00:14 The ad concludes with a shot of the surfer paddling on her board in the water, with the Rip Curl logo appearing next to her.

# Ad summary A surfer catches a big wave. # Brand positioning The brand is not explicitly mentioned, but the brand caters to surfers. # Product The product is a yellow surfboard. The surfer uses it to catch waves. # Visual style The overall aesthetic is sunny and bright with a focus on the ocean. The editing uses quick cuts and smooth transitions. The production quality is high. The video is well-lit. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A surfer lies on the beach with his board - 00:01–00:10 A surfer walks toward the waves with his surfboard. - 00:10–00:25 The surfer catches a large wave.

# Ad summary This ad shows a man surfing in large ocean waves. The ad promotes the positive experience and adrenaline rush of surfing, and may be selling a brand related to water sports. # Brand positioning This ad prominently features a man surfing in ocean waves, which suggests that the brand aligns with a lifestyle centered around adventure, water sports, and outdoor activities. The focus on surfing indicates a target market interested in surfing specifically, or watersports generally, or just adventurous lifestyles. The brand seems to occupy a space that promotes experiences and the pursuit of thrilling activities. # Product The ad features a surfboard as a central product. Although not explicitly stated, the ad shows the surfboard being used in ocean waves, implying its functionality for riding waves. The surfboard appears to be designed for performance, given the surfer's maneuvers. The ad also shows what looks like a black wetsuit, which protects the surfer while riding the wave. # Visual style The ad is very polished and professional, since it is taken from a GoPro. The quick cuts of the waves helps with the overall effect. The tempo seems medium-paced. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A man is surfing a very large wave. - 00:05–00:12 A man is surfing a very large wave, he falls off his board at the end.

# Ad summary Ad for the E-Bomb women's wetsuit from Rip Curl, highlighting the wetsuit's warmth and ease of use using a customer testimonial and a shot of the suit over a wave background. # Brand positioning Rip Curl is positioned as a leading brand for high-performance surfing gear. The brand provides quality products that allow surfers to stay warm and comfortable in the water, extending their sessions and enhancing their overall surfing experience. The brand cares about real-world surfing needs by integrating features like a comfortable fit and ease of use. # Product The product advertised is the Women's Flashbomb Fusion 3/2mm Zip Free Wetsuit. It is designed to keep the wearer super warm in the winter and is easy to put on and take off. The wetsuit's material is highlighted as a key feature, with the customer expressing their love for it and intent to repurchase. The ad emphasizes the wetsuit's functional benefits, especially its warmth and user-friendly design, making it a worthwhile purchase for surfers looking for comfort and performance. # Visual style The ad uses a high-quality, studio-shot image. The image is visually striking, using a torn-page effect to separate the two sides of the wetsuit. The typography is large and bold, drawing attention to the key benefits. The background image of a wave adds a dynamic and relevant touch, reinforcing the product's use case. # Hooks Headline: KEEPS ME SUPER WARM # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by showcasing the E-Bomb wetsuit and highlighting that it "KEEPS ME SUPER WARM," immediately conveying the product's primary benefit. This serves to grab the viewer's attention and clearly state the wetsuit's main selling point from the brand's perspective. - A testimonial from a customer is featured, emphasizing their satisfaction with the wetsuit. The customer states that they love the wetsuit because it "Keeps me super warm in the winter and it's easy on easy off. I love the material. Will buy again!" This provides social proof and reinforces the wetsuit's warmth, ease of use, and material quality from the customer's perspective. - The ad concludes with the product name, "WOMEN'S FLASHBOMB FUSION 3/2MM ZIP FREE WETSUIT," to reinforce the product identity. The brand is restating the explicit product name, features, and benefits of the wetsuit one more time before the viewer decides to click or scroll past.

# Ad summary The ad showcases models wearing clothing items from the brand. The visuals are set to an upbeat musical track. # Brand positioning This brand presents itself as a provider of stylish and comfortable beach and resort wear. The clothing is feminine with a Bohemian aesthetic. The brand aims to align with a lifestyle of vacations, travel, and warm climates. # Product The ad features a variety of women's clothing, including sundresses, sarongs, bikini tops and bottoms, and beach pants. Each item features patterns and is designed to be lightweight and comfortable for warm weather. The brand aims to appeal to women who prioritize comfort and style during travel and leisure. # Visual style The ad has a bright and natural aesthetic, filmed in outdoor environments with natural lighting. The shots are a mix of static and handheld, with quick cuts between scenes. The overall feel is casual and summery, resembling user-generated content. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a model posing in a sundress. - 00:02–00:04 The scene cuts to a model in a bikini and sarong, posed on steps. - 00:04–00:06 The model is then shown walking with a surfboard. - 00:06–00:10 The model returns, now wearing beach pants. - 00:10–00:14 The video ends with a model walking and posing in a bikini.

# Ad summary An image ad for the Rip Curl brand promoting the Dawn Patrol 5/4 Chest Zip Fullsuit. The ad highlights the wetsuit's warmth and flexibility for frigid dawn missions. # Brand positioning Rip Curl is presented as a leading brand in surfing apparel and gear, specifically catering to serious surfers who brave cold conditions. The brand's positioning is functional, with a focus on delivering high-performance products designed to withstand the challenges of dawn surf sessions. Rip Curl sets itself apart by emphasizing the warmth and flexibility of their wetsuits, ensuring that surfers can stay comfortable and agile even in frigid conditions, allowing surfers to push their limits. # Product The featured product is the Dawn Patrol 5/4 Chest Zip Fullsuit, a wetsuit designed for use in cold water conditions. It is explicitly designed for "frigid dawn missions," indicating use during early morning surf sessions in cold environments. The wetsuit is described as packing "serious warmth and flex," suggesting it allows for a full range of motion while keeping the wearer warm. The ad calls out the Dawn Patrol 5/4 Chest Zip Fullsuit and the Mens Dawn Patrol 4/3 Chest Zip Wetsuit models. The suit is "primed to keep you moving when the swell's firing", communicating that it is reliable and ready for action in demanding surf conditions. # Visual style The ad features a product-focused visual style with a blend of clean studio shots and dynamic action elements. The production quality appears to be highly polished, with professional lighting and careful attention to detail. A key visual motif is the torn-paper effect on the left side, creating a sense of depth. The image treatment includes color grading to enhance the wetsuit's black color and create contrast with the background. The typography is large and bold, ensuring clear readability. The overall aesthetic conveys a sense of performance, reliability, and brand authority. # Hooks Headline: DAWN PATROL SERIOUS WARMTH AND FLEX # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by highlighting the name of the Rip Curl wetsuit model and calling out two key product features; serious warmth and flexibility. This is from the brand's POV, conveying a top-level summary of what the wetsuit offers to potential customers. - The narrative then shares a 5-star rating, which lends credibility to the quality of the product. This is from an external source perspective, validating the customer's potential purchase. - The ad continues to offer further details about the wetsuit. This section provides additional information about the wetsuit's key features and capabilities, reinforcing the value proposition from the brand's POV. - The ad highlights the "MENS DAWN PATROL 4/3 CHEST ZIP WETSUIT" and features the Rip Curl logo. This builds brand recognition and allows the viewer to locate and buy the brand and product shown. The POV is from the brand. - A surfer is shown wearing the wetsuit while interacting with a wave. This allows the viewer to imagine themselves using the product in an ideal environment. This is from the customer's POV.

# Ad summary A split-screen ad featuring an aesthetic floral bikini by a brand called Makoa Swim. The ad showcases the floral bikini from different angles, with an upbeat song. # Brand positioning Makoa Swim is presented as a brand offering aesthetic swimwear, specifically bikinis. The brand appears to value style and flattering cuts. There is a focus on a floral print bikini. The brand positioning appears to be fashion-forward, perfect for social media posts. # Product The featured product is a floral bikini from Makoa Swim. The bikini top is a triangle cut with thin straps and ruffle detailing. The bottoms have side ties and a matching floral print. The floral print features pinks, yellows, and greens. The bikini is presented in outdoor settings, such as on the beach. # Visual style The ad has a bright and aesthetic visual style, with a split-screen format and a focus on highlighting the bikini. The production quality is polished, with smooth transitions between shots. The pacing is upbeat, matching the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 00:00–00:14: The ad showcases an aesthetic floral bikini in a split-screen format, with different angles and poses. The intention is to show off the bikini's style and flattering cut.

# Ad summary Group photo of friends with surfboards. # Brand positioning This ad showcases a lifestyle centered around surfing and community. The brand appears to be targeting a younger demographic that values adventure, camaraderie, and a laid-back beach culture. The brand seems to position itself by affiliating with authentic experiences and a shared passion for surfing. # Product Surfboards are shown in the background of the group of friends. # Visual style The visual style of the ad is casual and authentic. The photo has a fisheye effect and a natural color grade that does not appear heavily edited. The setting is a real-world location, giving the ad a sense of authenticity and approachability. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image captures a group of friends smiling and posing together, emphasizing a sense of community and shared passion for surfing. The image suggests that the brand values connection, adventure, and enjoyment of life, as experienced through the lens of its customers.

# Ad summary This ad showcases the brand's floral bikini and the model posing in an outdoor setting. # Brand positioning This brand seems to position itself as a provider of stylish swimwear for young women who enjoy an active, outdoor lifestyle. The brand aligns with values of fun, confidence, and natural beauty. It seems to ignore the norms of overly sexualized or unrealistic swimwear advertising, opting for a more genuine and relatable representation of its customer. # Product The featured product is a bikini set with a white background and a floral pattern of pink, purple, and green flowers. The bikini top is a triangle style with thin straps, and the bottoms have adjustable tie sides. The product is presented as a stylish choice for beach or poolside wear and promotes confidence in its customers. # Visual style The ad has a bright and natural visual style. The images appear to be professionally shot, with good lighting and clear focus. The color palette is soft and summery, with a focus on natural tones and pastel hues. The image treatment is clean and minimal, with no obvious filters or effects. The overall effect is polished and aspirational, while still maintaining a sense of authenticity. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a model in a bikini, holding a flower to her face while standing on a beach with ocean waves in the background. This opening introduces the product in a natural, summery setting, suggesting a connection to nature and a carefree lifestyle from the brand's perspective. - The ad then cuts to another shot of the model in the bikini, standing against a white textured wall, with her hand on the brim of her hat. This showcases the product's design details, while the model's smile conveys a sense of confidence and happiness from the brand's perspective. - The following image shows a close-up of the model in the bikini, posing in a crouched position. This shows off the fit and style of the bikini while highlighting the model's natural beauty from the brand's perspective. - The ad concludes with a close-up shot of the model tying the string on the side of the bikini bottoms. This final view emphasizes the adjustable fit of the bikini bottoms, suggesting comfort and customization from the brand's perspective.

# Ad summary This image ad for Rip Curl promotes its E-Bomb wetsuit by showing a surfer riding a wave. The ad highlights the wetsuit's super stretch capabilities. # Brand positioning Rip Curl is presented as a premier surfwear brand, deeply embedded in surf culture and committed to performance. The brand ethos appears to be about enabling surfers to perform at their best, as suggested by the ad's focus on the wetsuit's super stretch capabilities and association with a surfer (Molly Picklum). The brand positions itself within the action sports category, aligning with an active, adventurous, and performance-oriented lifestyle. There's no direct confrontation of competitor behaviors, but the focus is on functional performance. # Product The featured product is the Rip Curl E-Bomb wetsuit, specifically highlighted for its “super stretch” capabilities. This wetsuit is designed for surfers and those engaged in watersports, providing flexibility and comfort for high-performance activity in the water. The wetsuit appears to be full-length, made of a flexible material, and designed to allow a full range of motion, which is demonstrated by the surfer in the ad. The ad implicitly addresses the purchase barrier of restrictive movement in traditional wetsuits by promoting the super stretch feature. The product is presented as an essential piece of equipment for surfers who want unrestricted movement and peak performance in the water. The surfer is seen using the product while actively surfing, emphasizing the product's suitability for use during surfing activities. # Visual style The ad uses a vibrant, action-oriented visual style to appeal to surfers and active sports enthusiasts. The production quality appears high, with a focus on capturing a dynamic moment. The natural lighting and ocean backdrop contribute to a sense of realism and authenticity. The image treatment appears to be minimal, focusing on clarity and color enhancement to highlight the wetsuit and the surfer's performance. The typography is clean and modern, positioned to be easily readable against the background. The overall effect is to create an in-feed ad that is both visually engaging and informative, designed to capture the attention of surfers and promote the Rip Curl brand as a premier surfwear provider. # Hooks Headline: THE ULTIMATE SUPER STRETCH WETSUIT # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the product name “E-Bomb” and the key feature “THE ULTIMATE SUPER STRETCH WETSUIT”, setting the stage by immediately drawing attention to the wetsuit's advanced material technology. The brand is telling the story, setting up the context of the ad by immediately calling out the product and its core feature. - The viewer sees a surfer riding a wave. This visual reinforces the product's suitability for high-performance surfing, showing the product in its intended use case. The audience is experiencing the scene from an external perspective, witnessing the wetsuit in action within its intended environment. - The ad concludes with the Rip Curl logo, wetsuit branding, and Molly Picklum's name to reinforce the brand and athlete's association with the product. The brand is putting its stamp of approval on the product, associating it with a professional surfer to build trust and credibility.

# Ad summary This ad features impressive footage of surfers riding waves in various locations, interspersed with lifestyle shots. The ad aims to promote the Rip Curl brand and their connection to the surfing community. # Brand positioning Rip Curl is positioned as a premium brand deeply embedded in the surfing lifestyle. The brand aligns with values of adventure, exploration, and skill, appealing to individuals who pursue surfing as a core element of their identity. Rip Curl emphasizes performance and quality, aligning with the serious surfer while also conveying a sense of fun, excitement, and belonging to a global community of like-minded enthusiasts. The brand ignores category norms by focusing on diverse surfing locations and skill levels, rather than adhering to typical beach or lifestyle tropes. # Product The ad features a variety of Rip Curl surfing products, notably surfboards and wetsuits, designed for both men and women. The products are shown in action during different surfing scenarios. The wetsuits are implied to allow surfers to brave cold conditions. The surfboards appear to be high-performance boards used by experienced surfers. There are no explicit product details shared. # Visual style The ad has a polished, high-end production quality with a focus on capturing the raw energy and beauty of surfing. The editing style uses quick cuts and dynamic camera angles to maintain a fast pace and create a sense of excitement. The visual motif is a recurring focus on turquoise waves, diverse surfing locations, and skilled surfers. The pacing is fast, with roughly 5-6 cuts per second, creating a high-energy viewing experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a shot of a white van parked on a snowy shore, with a surfer preparing to get into a wetsuit by the open van door. This aims to immediately establish the setting as a cold-water surf destination, hinting at the brand's dedication to serious surfing, regardless of conditions. The perspective is from an external observer, focusing on the scene rather than the surfer's personal experience. The tone is adventurous and slightly rugged. - 00:01–00:02 00:01–00:02 A shot inside the van shows the surfer changing into the wetsuit. This provides a glimpse into the practical aspects of surfing in cold conditions. The perspective is from inside the van, giving the audience a sense of being present during the preparations. The tone is practical and focused. - 00:02–00:03 00:02–00:03 The camera shows waves with a surfer riding one of them. This visual implies the exhilarating experience of surfing and highlights the brand's association with the sport. The perspective is external, showcasing the surfer's skill and the wave's power. The tone is awe-inspiring and exciting. - 00:03–00:06 00:03–00:06 Continuing the previous shot, a surfer is walking on the beach with a surfboard followed by several shots of surfers riding waves. The perspective shifts between external and dynamic close-ups, emphasizing both the beauty of the sport and the skill of the surfers. The tone is a mix of exciting and aspirational, intended to motivate viewers. The overlay "SEARCH" appears with the brand's logo as a dot on the i. - 00:06–00:13 00:06–00:13 The camera rapidly shows a montage of diverse surfers riding waves in different locations and conditions. This showcases the global reach of surfing and the brand's universal appeal. The perspective continues to be a mix of external and dynamic, with varied angles and close-ups to maximize visual impact. The tone is energetic, diverse, and inclusive, reinforcing the brand's broad appeal. The overlay "SEARCH" appears with the brand's logo as a dot on the i. - 00:13–00:14 00:13–00:14 The ad ends with the Rip Curl logo on a black screen. This provides a clear brand association with all the previously seen activities and locations. The perspective is neutral, emphasizing the brand itself. The tone is clean, confident, and final, providing a sense of closure.

# Ad summary This ad features multiple people surfing in various locations. The ad is accompanied by music and the text overlay "SEARCH" appears throughout the video. # Brand positioning Rip Curl positions itself as a brand for surfers, by surfers. The brand celebrates the adventurous and exploratory lifestyle associated with surfing, highlighting the thrill of discovering new surfing locations around the world. It aligns with a lifestyle of outdoor adventure and a spirit of exploration. The brand is functional, providing apparel and accessories to enable the surfing experience. # Product The ad showcases Rip Curl's surfing apparel and accessories, including wetsuits and boardshorts. The apparel is designed for surfers of all skill levels. The ad spotlights the brand's surfboards and apparel, particularly wetsuits that enable surfing in colder climates. The products support a lifestyle of adventure, allowing users to explore new surf locations. # Visual style The ad has a dynamic and adventurous aesthetic, with a mix of natural and bright lighting. The production quality appears professional, showcasing high-definition footage of surfing in various locations. The editing style includes quick cuts, keeping the pace fast and energetic. The cuts are timed to the music, enhancing the rhythmic feel of the ad. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A shot of a snowy coastline with a surfer standing by a van, surfboard in hand, sets the scene for a cold-weather surf adventure. The message is to capture the viewer's attention with an unusual visual of surfing in a wintry landscape. The perspective is that of an objective observer, framing the surfer against the natural environment. The tone is adventurous and slightly isolated. - 00:03–00:06 00:03–00:06 A surfer runs toward the ocean, board in hand. The text overlay "SEARCH" emphasizes the pursuit of the perfect wave. This is from the perspective of following an individual on their surfing journey. The tone is energetic and aspirational. - 00:06–00:13 00:06–00:13 Montage of surfers riding waves in various locations, showcasing different surfing styles and environments. The text overlay "SEARCH" reappears, reinforcing the theme of exploration. The perspective is that of an observer, highlighting the dynamism and skill of the surfers. The tone is exhilarating and inspiring. - 00:13–00:14 00:13–00:14 The Rip Curl logo appears on a black screen, branding the adventure showcased and solidifying the company's role in surfing culture. It’s a direct brand perspective. The tone is authoritative and concluding.

# Ad summary A surfer takes on large waves in an action-packed video. # Brand positioning The ad does not explicitly state a brand identity. The ad does not follow category norms. Without any clear logos or taglines, the company's tone and values are not explicitly clear, and the brand positioning is functional. # Product The ad features a surfer in action, riding various waves. The surfer is wearing a wetsuit with black sleeves and yellow and black shorts. The waves appear to be dangerous. # Visual style The ad has a polished feel with natural lighting, showcasing high-quality surfing footage. Editing includes quick cuts to maintain the energy, with a consistent pacing throughout. The cuts sync with the music, enhancing the video's rhythm. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The surfer rides down the wave. - 00:06–00:11 00:06–00:11 The surfer continues to ride a wave. - 00:12–00:22 00:12-00:22 The surfer rides another wave.

# Ad summary Two women wearing bikinis walk on a beach. The ad showcases a lifestyle moment of confidence, and the image seems to be targeting women who value looking good and being fit. # Brand positioning This brand is not explicitly described but it seems to position itself as youthful and body-positive, featuring images of women enjoying themselves in their swimwear. The brand is more implicit in the imagery and the overall vibe of the ad. The brand appears to promote an active lifestyle and offers swimwear that supports comfort, confidence, and freedom of movement. # Product The product featured are bikinis. Two different styles of bikini are modeled, one a green ribbed fabric and the other a blue bikini with white star details. Both suits are two-piece sets with a triangle bikini top and a V-shaped bottom. These bikinis cater to a youthful and body-positive audience that values fashion and comfort for beach and summer activities. # Visual style The ad features a bright, naturalistic visual style. It uses a high-quality image with natural lighting, showcasing the products in a real-life beach setting. The overall aesthetic is clean and youthful, enhanced with simple graphic elements to add to the summery vibe. The composition aims for easy scannability in a social media feed, with the focus on the subjects and the products they are wearing. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - Two women confidently walk along a sunny beach, smiling and enjoying each other's company. This moment is included to showcase the lifestyle and confidence associated with the brand, told from an observer's perspective.

# Ad summary This ad features surfers riding waves in the ocean, promoting the brand Rip Curl and their motto, "Live the search." # Brand positioning Rip Curl is presented as a brand deeply connected to the surfing lifestyle, embodying the spirit of adventure and exploration. The brand aligns with the values of thrill-seeking and passion for the ocean, encouraging customers to pursue their passions. The brand promotes an active, adventurous, and connected-to-nature lifestyle. Rip Curl stands out by focusing on the emotional and experiential aspects of surfing, rather than just functional aspects. # Product This ad showcases Rip Curl's surfwear, which includes boardshorts, wetsuits, and other apparel designed for surfing and water activities. The products are designed to enhance the surfing experience, allowing surfers to perform at their best while exploring the ocean. These products are intended for surfers and those who enjoy water sports. The ad does not explicitly state product features, but the brand is showcasing the functional and practical benefits of its surf wear. # Visual style The ad has a high-energy, action-oriented visual style. The quick cuts and dynamic shots create a sense of excitement and adventure, showcasing the thrill of surfing. The production quality appears to be polished, with clear and vibrant footage of surfers and waves. The pacing is fast, reflecting the high-energy nature of the sport. Audio and visual elements are synced, emphasizing the action and rhythm of surfing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man emerges from the ocean, shaking his hair. He appears excited to surf. - 00:01–00:02 00:01–00:02 A man on the beach yells and throws a pair of white fins. The scene conveys the excitement and preparation before surfing. - 00:02–00:10 00:02–00:10 Multiple surfers are shown riding big waves, showcasing their surfing skills in turquoise water. The energy is high, with surfers performing various tricks and maneuvers. - 00:10–00:14 00:10–00:14 The words "Live the search" appear over the footage of a surfer riding a wave, reinforcing the brand's message.

# Ad summary This ad features professional surfers in the ocean. It promotes the tagline "LIVE THE SEARCH." # Brand positioning Rip Curl is presented as a brand synonymous with surfing and a lifestyle of adventure. The brand positions itself within the action sports market, promoting a spirit of exploration and the pursuit of exhilarating experiences through surfing. Rip Curl aligns with a youthful, active lifestyle, pushing against the norms of conventional, sedentary routines. The brand positioning is emotional, focusing on the thrill and freedom associated with surfing, and is encapsulated by the tagline "LIVE THE SEARCH." # Product The ad features surfboards and surfing apparel from Rip Curl. The surfboards are shown in various shapes and designs as used by professional surfers. The surfing apparel includes boardshorts and wetsuits. The ad showcases their use in extreme conditions, emphasizing their suitability for high-performance surfing. The primary USP is that these products enable the user to fully immerse themselves in the surfing lifestyle and embrace the thrill of "the search" for the ultimate wave. The moments of use are during high-intensity surfing sessions in large waves, implying a focus on performance and durability. By showcasing these products in action, the ad addresses any purchase barriers related to performance, durability, and style, assuring potential buyers of their quality and suitability for serious surfing. # Visual style The ad has a high-energy, action-oriented aesthetic with a focus on surfing. It is edited with quick cuts, enhancing the fast-paced feel. The production quality is high, with clear, vibrant shots of surfers riding waves in tropical locations. The pacing is fast, with many cuts per minute, maintaining a consistent level of excitement. The cuts are often timed with the music beats, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a man on a beach, seemingly struggling with his long, wet hair, indicating a messy and chaotic state. - 00:01–00:02 A shirtless man with boardshorts throws a surfboard in the air, conveying energy and excitement about surfing. - 00:02–00:11 The ad transitions to shots of professional surfers riding large waves. This conveys a sense of skill, adventure, and the exhilarating experience the brand is associated with. - 00:11–00:14 The brand’s tagline, "LIVE THE SEARCH", appears over the surfing footage, reinforcing the brand's positioning.

# Ad summary This Rip Curl ad features surfers riding large waves. The ad focuses on finding the right wetsuit for you. # Brand positioning Rip Curl is presented as a brand deeply rooted in the surfing lifestyle, catering to individuals who are passionate about the sport and seek high-performance gear. The brand is focused on function, evidenced by the focus on wetsuits and the high level of surfing shown in the ad. The brand’s logo is prominently displayed throughout the ad, reinforcing brand recognition. # Product The ad promotes Rip Curl wetsuits, designed for surfing. The wetsuits appear to be full-body suits, likely made from neoprene, designed to provide warmth and flexibility in the water. The ad highlights the importance of finding the right wetsuit and implies that Rip Curl offers a range of options to suit different needs and preferences. By showcasing surfers in action, the ad suggests that Rip Curl wetsuits are suitable for serious surfers facing challenging conditions, implicitly addressing the need for high-quality and reliable surf gear. # Visual style The ad features polished commercial-style footage of surfers riding waves. The editing includes both static shots and dynamic POV shots from inside the wave barrels, creating a sense of immersion. The pacing is moderate, aligning with the rhythm of the waves. The color grading is natural, with a focus on the blue and white hues of the ocean and sky. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 A surfer rides a massive wave.

# Ad summary This image ad highlights the seam technology of Rip Curl wetsuits. The ad emphasizes that the 'Flashbomb Fusion' line offers dry seam technology, ensuring seams that do not leak. The visual features surfer Mick Fanning riding a wave, demonstrating the suit's performance in action. # Brand positioning Rip Curl is presented as a high-performance surfwear brand, specifically focusing on wetsuits designed for serious surfers. The ad emphasizes technological innovation ('Dry Seam Technology') and product quality ('Seams That Don't Leak'), suggesting a commitment to providing reliable gear that enhances the surfing experience. By featuring Mick Fanning, a 3x World Surfing Champion, the brand aligns itself with expertise, professional-level performance, and credibility within the surfing community. The brand's positioning is functional, highlighting the practical benefits of its wetsuits (durability, dryness) over purely aesthetic or lifestyle-based appeals. # Product The featured product is the Rip Curl 'Flashbomb Fusion' wetsuit, designed with 'Dry Seam Technology' to prevent leaks. The ad highlights the key feature of 'Seams That Don't Leak,' emphasizing the suit's ability to keep surfers dry and comfortable in the water. The suit is implied to be high-performance, suitable for professional surfers like Mick Fanning, who is shown wearing the wetsuit while surfing. The ad addresses a common pain point for surfers—leaky seams that can cause discomfort and affect performance. The wetsuit aims to provide a reliable and comfortable experience, enabling surfers to stay in the water longer and perform at their best. # Visual style The ad features a dynamic action shot of a surfer riding a wave, conveying a sense of energy and adventure. The production quality is high, resembling a professional photograph taken during a surf session. The image treatment includes color grading to enhance the blues and whites of the ocean and surfboard, creating a vibrant and appealing visual. The typography is bold and modern, with a clear hierarchy that prioritizes the key product features. The visual style is designed to be eye-catching and platform-native, fitting seamlessly into a user's feed while conveying a sense of action. # Hooks Headline: SEAMS THAT DON'T LEAK # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the Rip Curl 'Flashbomb Fusion' wetsuit and its 'Dry Seam Technology'. This is meant to grab attention by highlighting a key feature. The brand is telling the viewer about the product and its innovation. - Next, the focus shifts to the core benefit: 'Seams That Don't Leak'. This emphasizes the reliability and functionality of the product, aiming to reassure surfers of its quality. The brand is highlighting what makes this wetsuit better. - Finally, the ad showcases Mick Fanning, a 3x World Surfing Champion, using the wetsuit while riding a wave. This serves as an endorsement, demonstrating the suit's performance in real-world conditions and building trust. The brand is demonstrating real-world use of the product by an expert.

# Ad summary This ad showcases the Rip Curl brand through a series of short clips of people wearing different Rip Curl apparel on the beach, surfing, and on a road trip with friends. # Brand positioning Rip Curl is presented as a lifestyle brand for surfers. The ad features apparel and gear designed for surfing and beach lifestyles, shown being worn in tropical beach environments, surfing, and going on road trips with friends. The brand focuses on the values of freedom, adventure, and community associated with surf culture. # Product The ad showcases a range of Rip Curl products, primarily focused on surf apparel and accessories. Products include t-shirts, hats, and boardshorts. The featured items are designed for comfort, style, and functionality in a surf-centric lifestyle. The boardshorts come in a variety of eye-catching patterns. # Visual style The ad is shot in a high-quality, polished commercial style with a bright and vibrant aesthetic. It features quick cuts and dynamic transitions to showcase different scenes and products. The visuals are often split screen or laid out as a collage. The editing style keeps a consistent pace with the music, around 120 BPM, enhancing the energetic feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a collage-style shot of surfers on the beach and in a car. - 00:01–00:04 00:01–00:04 The shot transitions to a collage-style shot highlighting different Rip Curl apparel. - 00:04–00:05 00:04–00:05 The ad shows a surfer riding a wave. This conveys the thrill and lifestyle Rip Curl apparel is designed for. - 00:05–00:13 00:05–00:13 The ad continues to show different Rip Curl apparel in collage-style shots.

# Ad summary Close-up shot of Rip Curl Wetsuit Gloves calls attention to product features. # Brand positioning Rip Curl positions itself as a provider of high-quality wetsuits and accessories. The brand emphasizes performance by highlighting the technical specifications of its products. # Product Rip Curl Wetsuit Gloves, advertised as a premium accessory for watersports enthusiasts, feature a tension cuff designed to reduce water entry, enhancing comfort and performance in cold conditions. The gloves' textured hand, palm, and fingers provide superior grip, making them ideal for surfing, diving, and other water activities. They are portrayed as a practical, high-performance solution for those seeking to extend their time in the water while maintaining dexterity and warmth. # Visual style The ad uses a high-quality, close-up shot to highlight the product's features and build trust through detailed visuals. The muted color palette and shallow depth of field focus attention on the gloves, while the blurred background suggests an active, outdoor setting. Overall, the visual style aims to convey professionalism and technical expertise. # Hooks Headline: WETSUIT GLOVES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the Rip Curl logo, establishing brand recognition and credibility. The brand wants the viewer to immediately associate the gloves with a trusted name in watersports. - The copy highlights the gloves' key features, focusing on the tension cuff that reduces water entry and the textured palm and fingers for enhanced grip. The brand is directly stating the functional benefits that improve the user's experience. - A close-up visual emphasizes the gloves' quality and design, inviting viewers to appreciate the technical details and how they translate to performance. The brand uses the product itself to build trust and desire.