How Ramp Advertises on Meta

# Ad summary This ad promotes the Ramp corporate card in Canada, highlighting its benefits such as 1% cash back, CAD and USD cards, and automated spend controls. The ad uses a clean, minimalist design with text overlays and a rotating product shot to convey key features and benefits. # Brand positioning Ramp is presented as a modern and efficient financial solution for businesses in Canada, specifically offering corporate cards. The brand emphasizes simplicity and control in managing finances with features like 1% cash back, CAD and USD cards, and automated spend controls. The sleek, minimalist design of the card and the ad's clean visuals suggest a focus on functionality and ease of use, positioning Ramp as a smart choice for businesses looking to streamline their financial operations. The brand aims to occupy the space of a functional and straightforward option in the corporate finance market. # Product The advertised product is the Ramp corporate card, designed for Canadian businesses. It offers 1% cash back, supports both CAD and USD currencies, and features automated spend controls. These features collectively aim to give businesses greater control over their expenses and simplify financial management. The product is presented as a solution to streamline financial operations, making it an attractive option for businesses seeking efficient and straightforward financial tools. The card itself has a sleek, minimalist design, reinforcing the brand's focus on simplicity and functionality. # Visual style The ad has a polished and minimalist aesthetic with a focus on clean lines and simple text overlays. The production quality is high-end, with smooth transitions and a static camera. The visual motifs include a dark blue gradient background and the sleek design of the Ramp corporate card. The pacing is slow and consistent, with a focus on conveying key information in a clear and concise manner. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a text overlay "The wait is over" followed by "Canada, meet the Ramp corporate card" as the central announcement and introduction. - 00:03–00:05 The ad transitions to highlighting product features, with text overlays describing key benefits of the Ramp corporate card, such as 1% cash back, CAD and USD cards, and automated spend controls.

# Ad summary This ad promotes Ramp, an expense management platform that automates receipts, approvals, and reconciliation. The visuals feature stacks of receipts with bolded words emphasizing the challenges of manual expense tracking. The ad highlights Ramp's ability to provide cash back, and automated expense management, simplifying financial processes for businesses in Canada. # Brand positioning Ramp is positioned as a modern, tech-forward solution for business expense management, designed to automate and streamline financial processes. The brand aims to occupy the space of financial efficiency and ease of use, targeting businesses seeking to move away from manual, paper-based systems. Ramp promotes values of automation, accuracy, and financial control, offering a functional solution that saves time and reduces errors. It seeks to modernize traditional expense tracking, and offer a convenient solution for companies operating in Canada. # Product Ramp is an automated expense management platform designed to streamline financial operations for businesses. The platform automates receipts, approvals, and reconciliation, simplifying expense tracking. Ramp offers 1% cash back on CAD and USD cards, making it an attractive option for companies looking to save money. It supports automated expense management, reducing manual effort and improving accuracy. Ramp is suitable for businesses in Canada, addressing a gap in the market for comprehensive expense management solutions. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and clarity. It features a bright, high-contrast color scheme with a yellow background. The crumpled receipts are arranged to create a sense of visual interest and depth. The text overlays are clean and easy to read, with a focus on key information. The ad has a polished commercial feel, and the production quality is high. The pacing is steady, with static shots emphasizing key features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad presents a series of receipts with bolded words, such as "NEVER," "CHASE," and "ANOTHER," to highlight the common frustrations and difficulties associated with manual expense tracking.

# Ad summary This ad promotes Ramp, a corporate card that offers 1% cash back on purchases, making it a valuable tool for businesses looking to save money. The ad uses visuals of the Ramp card interface on a phone to demonstrate its features, focusing on how it helps companies earn back money they would otherwise spend on fees or interest with other corporate cards. # Brand positioning Ramp positions itself as a modern financial solution for businesses, specifically targeting those seeking to optimize their spending and earn rewards. The brand is presented as a technologically advanced and user-friendly alternative to traditional corporate cards. By highlighting its 1% cash back offering and transparent expense tracking, Ramp aims to occupy a space in the consumer's mind as a cost-effective and value-driven choice. The brand aligns with values of efficiency and financial intelligence. It pushes against the norm of corporate cards that typically incur fees and interest, offering a functional, performance-based solution that helps businesses save and earn money. # Product The product being advertised is the Ramp corporate card, a financial tool designed to help businesses manage expenses and earn rewards. Ramp offers 1% cash back on all purchases made with the card. The card is presented with its mobile app interface, showing features such as real-time expense tracking, transaction categorization (e.g., CRM software, office supplies, video editor), and detailed financial reporting. Ramp is aimed at businesses of all sizes looking to optimize their spending and improve their financial transparency. The ad highlights the USPs of earning money back on expenses, with its 1% cash back, and providing clear visibility into how company funds are being spent. The ad conveys that Ramp is a worthwhile product because it helps companies save money and gain better control over their finances. # Visual style The ad has a clean, modern aesthetic with a focus on displaying the product's interface and functionality. The production quality is high-end, with sharp visuals and clear text overlays. The editing rhythm is static, with stable shots. The pacing is slow and deliberate, allowing viewers to easily read and process the information on the screen. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by highlighting the problem that most corporate cards cost businesses money, implying fees, interest, or lack of rewards. - 00:02–00:04 It then immediately pivots to presenting the Ramp card as the solution, stating that it makes money back.

# Ad summary This ad promotes Ramp by inviting the viewer to book an accounting partner demo. The ad features a woman walking on a walking pad while working at her standing desk. The ad's messaging is designed to appeal to accounting partners. # Brand positioning Ramp is presented as a forward-thinking company that is in tune with the modern professional who is balancing wellness with work. The brand embraces a functional approach by presenting itself as a partner who can provide accounting solutions. They present a modern, professional and healthy brand image. # Product Ramp is promoting a partnership with accounting partners, inviting them to book a demo. The product features are implied through the image of a working professional, suggesting efficiency, productivity, and integration into a healthy, active lifestyle. The ad encourages accounting partners to consider Ramp, positioning it as a modern solution for accounting needs. # Visual style The ad uses a clean and minimalist style, with a focus on showcasing the product and the lifestyle it promotes. The production quality appears highly polished, with studio-style lighting and a focus on clear visuals. The visual motifs include clean lines, a bright and airy color palette, and a focus on simplicity. The image treatment appears to use subtle color grading, with a focus on enhancing the natural light and creating a sense of calm and professionalism. The typography is integrated in a clean and legible way, with a focus on clarity and readability. The ad's style contrasts with the platform's native behaviors, opting for a more polished and professional look that may help it stand out in the feed. # Hooks Headline: Book an accounting partner demo. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking the viewer to "Book an accounting partner demo" in order to "Get a Walking Pad." The messaging is intended to quickly grab attention and draw the viewer in with an immediate incentive. This is presented from the brand's POV, designed to pique the interest of accounting partners and those interested in a walking pad. - The camera cuts to a full shot of a woman in work-out clothes walking on a walking pad while working on her computer at a standing desk. The visual aims to convey that you can multi-task while working. This is shown from the viewer's POV, illustrating how you can stay fit while working with Ramp. - The ad concludes by encouraging the viewer to "Become a Ramp partner." This is a direct invitation from the brand to encourage accounting professionals to partner with Ramp. The brand logo is displayed, reinforcing brand recognition and the call to action.

# Ad summary This image ad promotes Ramp's accounting partner demo and asks viewers to become a partner. It features an image of a woman walking on a treadmill while working at a standing desk. The ad promotes a walking pad for an accounting partner demo. # Brand positioning Ramp is presented as a forward-thinking and health-conscious company that values productivity and well-being. They are modern and innovative, aligning with a professional but active lifestyle. The visual of a person working on a walking pad implies that Ramp challenges the traditional norms of sedentary office work and promotes a more dynamic and healthy work environment. The brand positions itself as a company that integrates wellness into the workday, appealing to those who value both their physical health and professional success. It suggests a functional positioning by increasing productivity and incorporating physical activity. It also implies an emotional alignment with work/life balance. # Product The ad promotes a demo for accounting partners, an offering from Ramp to collaborate with their brand. The offering targets accounting partners with the incentive of getting a walking pad. The walking pad allows the user to work while walking. By offering the walking pad, Ramp is trying to address the pain points that working in accounting can be a sedentary job. The ad implies that this collaboration can help the accounting partner integrate a healthier lifestyle into their workday. # Visual style The ad has a clean, modern, and health-conscious aesthetic. The production quality is high, with a studio-shot feel. The visual motif is a combination of lifestyle and product showcase. The image treatment includes background removal and color grading, creating a bright and airy feel. The typography is integrated with a clean and legible font. # Hooks Headline: Book an accounting partner demo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] # Storyline - The ad begins by asking viewers to book an accounting partner demo. The intention is to draw the viewer in with a clear ask, from the brand's POV. - The text then mentions getting a walking pad. The intention is to provide an incentive for becoming a Ramp accounting partner, from the brand's POV. - The image shows a person working at a standing desk while using a walking pad. This is to visually demonstrate what it looks like to become a Ramp accounting partner, from the brand's POV. - The final text overlay encourages viewers to become a Ramp partner. The intention is to make it clear how to accept the offer, from the brand's POV.

# Ad summary This ad incentivizes accounting partners to try Ramp by offering an Oura Ring and a 1-year paid membership for taking a demo. The focus is on attracting partners with a valuable tech product. # Brand positioning Ramp is positioned as an innovative company seeking to partner with accounting professionals. They offer incentives such as a free Oura Ring and a one-year membership for taking a demo, suggesting they value partnership and are willing to invest in those relationships. The brand aligns with a modern, tech-forward approach, likely pushing against traditional, less incentivized partnership models. # Product The advertised product is an offer to accounting partners: take an accounting partner demo and get an Oura Ring and a 1-year paid membership. This combines access to Ramp's financial management platform with a premium wellness wearable and its subscription service. The ad addresses the potential barrier of time investment by offering a tangible reward for participation. # Visual style The ad features a clean and modern visual style with a focus on simplicity and directness. The use of a gradient background and close-up product shot gives it a polished, professional feel. The bright CTA button stands out against the blue background, drawing the eye and encouraging engagement. # Hooks Headline: Take an accounting partner demo. Get an Oura Ring. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] # Storyline - The ad opens with the offer: 'Take an accounting partner demo. Get an Oura Ring.' This immediately establishes the incentive and the target audience. The brand is speaking, clearly stating the offer to attract potential accounting partners to take a demo of their services. - The ad further details the offering with the line: 'Includes an Oura ring and a 1-year paid membership.' The brand is clarifying what the offer includes, ensuring that the value is understood and the potential partner knows exactly what they will receive. - The image then shifts to a close-up of the Oura Ring being held, providing a visual representation of the offer. From the perspective of the customer, the ad highlights the tangible reward for partnership. - The ad concludes with a call to action: 'Become a Ramp partner', presented as a button. The brand prompts immediate action, encouraging viewers to engage and begin the partnership process.

# Ad summary The ad is for Ramp, promoting the value of becoming a Ramp partner by offering a free year of WHOOP Peak membership. # Brand positioning Ramp presents itself as a forward-thinking financial platform that values partnerships. By offering a WHOOP Peak membership, Ramp aligns with a health-conscious, data-driven lifestyle, suggesting a commitment to the wellbeing and performance of its partners. This positioning targets businesses that not only seek financial solutions, but also appreciate comprehensive benefits and a modern, tech-integrated approach to business and health. # Product The ad promotes the Ramp partnership program, incentivized by a one-year WHOOP Peak membership. The WHOOP wearable device is highlighted as a key benefit for those who become Ramp partners. The ad emphasizes that by partnering with Ramp, individuals gain access to a membership that likely provides health and performance tracking features. The partnership offer appeals to potential partners by addressing the common barrier of membership costs, and the inclusion of a WHOOP membership positions Ramp as a partner that cares about the well-being of its partners. # Visual style The ad features a modern, clean design with a bright, eye-catching yellow background, black typography and a product shot. The composition is simple and direct, aiming for clear communication of the offer. This approach is platform-native in its directness and aligns with current social media trends favoring minimalist aesthetics. # Hooks Headline: Book an accounting partner demo. Get WHOOP. # Benefits - [object Object] # Features - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the offer of becoming a Ramp partner in order to gain a 1-year WHOOP Peak membership. The brand is telling the audience that there is an opportunity to join their network and receive value through health and performance tracking. - The ad showcases the WHOOP wearable to visually represent the benefit being offered. From the brand's perspective, this is to emphasize the tangible value of the partnership and create a sense of exclusivity for potential partners. - The CTA button at the bottom prompts the viewer to become a Ramp partner. The brand provides a direct action for the viewer to take, encouraging immediate engagement.

# Ad summary Ramp is offering a free Oura Ring and a 1-year paid membership for becoming a Ramp partner. Book an accounting partner demo to take advantage of this offer. # Brand positioning Ramp is a financial platform designed to help businesses manage their finances more efficiently. By offering products such as corporate cards and expense management tools, Ramp aims to streamline financial operations and provide real-time visibility into spending. The brand positions itself as a modern, tech-forward solution that empowers businesses to optimize their financial health and make data-driven decisions, moving away from traditional, manual accounting processes. # Product The Oura Ring is a wearable device designed to track various health metrics such as sleep, activity levels, heart rate, and body temperature. It is intended for individuals who are interested in monitoring and improving their overall well-being. The Oura Ring provides insights into sleep quality, recovery, and daily activity, helping users make informed decisions about their health and lifestyle. In this ad, Ramp is offering an Oura Ring and a 1-year paid membership to entice businesses to become Ramp partners. # Visual style The ad has a clean and modern aesthetic with a focus on the Oura Ring and the Ramp logo. The brushed metal texture of the ring and the gradient background create a sophisticated look. The use of a single product shot and minimal text contributes to a streamlined and professional appearance. The design is simple and direct, aiming for quick comprehension and immediate appeal. The color scheme is muted and neutral, with a pop of bright yellow to highlight the CTA. # Hooks Headline: Book an accounting partner demo. Get an Oura Ring. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating the incentive for accounting partners: “Book an accounting partner demo. Get an Oura Ring.” This message is intended to immediately grab the attention of potential partners and highlight the direct benefit of engaging with Ramp. The viewer is experiencing this stage from the brand's perspective. - Next, the ad details the offer: “Become a Ramp partner. Includes an Oura ring and a 1-year paid membership.” This clarifies the terms and conditions of the offer, further enticing potential partners by emphasizing the value they will receive. The viewer is experiencing this stage from the brand's perspective. - The ad prominently displays the Ramp logo, reinforcing brand recognition and credibility. This is intended to assure the viewer that they are dealing with a reputable company. The viewer is experiencing this stage from the brand's perspective. - Finally, the ad includes a disclaimer regarding terms and conditions and directs viewers to a specific URL for more details. This ensures transparency and provides additional information for those interested in pursuing the partnership. The viewer is experiencing this stage from the brand's perspective.

# Ad summary This ad is for AirPods Pro. It highlights the noise cancelling feature and promotes the AirPods Pro as part of a noise cancelling finance platform. The ad encourages viewers to book a demo. # Brand positioning This ad positions AirPods Pro within a financial context by promoting the AirPods Pro as part of a noise cancelling finance platform. The brand offers free items to get the viewer's attention and incentivize them to take the next step. # Product The ad showcases AirPods Pro as a noise-canceling audio solution, and the ad promotes them as part of a noise-canceling finance platform. A main selling point appears to be their noise cancellation. The ad invites viewers to explore the product further by booking a demo. # Visual style The ad has a minimalist, clean visual style with a focus on the product against a bright, solid color background. The image is well-lit and professionally shot, emphasizing the product's design and features. The typography is modern and legible, complementing the overall aesthetic. # Hooks Headline: We'll give you AirPods Pro to hear us out. # Benefits - [object Object] # Features - [object Object] # Call to action Book a demo # Point of view - [object Object] # Storyline - The ad starts by offering the viewer AirPods Pro to hear them out, inviting them to listen to their pitch or presentation. The brand is conveying an offer of value in exchange for the viewer's attention. - The ad highlights that the product is noise-canceling and relates this to a noise-canceling finance platform, suggesting a broader application of noise cancellation beyond just audio. The brand continues to present its key product attribute while also relating it to a broader offering. - Finally, the ad prompts the viewer to book a demo, providing a clear call to action for those interested in learning more. The brand is encouraging direct engagement.

# Ad summary This ad promotes Ramp's partnership with WHOOP, offering a one-year WHOOP Peak membership when accounting partners book a demo with Ramp. The ad features a close-up of a WHOOP fitness tracker and a clear call to action. # Brand positioning Ramp is presented as a modern, tech-forward financial services company that specifically caters to accounting partners. The brand is implied to be innovative and valuable, as it is offering a one-year WHOOP Peak membership as an incentive for booking a demo, indicating Ramp sees value in supporting partners' health and wellness. # Product The ad promotes a partnership between Ramp and WHOOP. The incentive is a one-year WHOOP Peak membership, which is likely a subscription service providing personalized fitness and recovery data and insights via a wearable device. The ad directly promotes the opportunity for accounting partners to book a demo with Ramp, implying the partnership will offer them additional benefits and opportunities. # Visual style The ad features a clean and modern aesthetic. The gradient background adds depth, and the product is well-lit, highlighting its design. The minimalist approach focuses attention on the product and key messaging. The overall impression is polished and professional. # Hooks Headline: Book an accounting partner demo. # Benefits - [object Object] # Features - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] # Storyline - The ad opens with a call to "Book an accounting partner demo" (Brand), immediately defining the target audience and the desired action. This message grabs attention and establishes relevance upfront. - The ad then shifts to mention, "Get WHOOP" (Brand), adding an incentive of getting a free one year membership with a demo. This serves as a hook to encourage engagement and is designed to create excitement and highlight the benefits of partnering with Ramp. - The ad presents the call to action "Become a Ramp partner" (Brand), guiding the viewer on the next step and re-emphasizing the benefit to those in the accounting profession. - The ad provides additional context by stating, "Includes 1-year WHOOP Peak membership" (Brand), reinforcing the value proposition and clarifying the offer.

# Ad summary The ad promotes Ramp's partnership program for accounting professionals. It entices potential partners by offering a 1-year WHOOP Peak membership upon booking a demo. The ad features a WHOOP fitness tracker against a yellow background, and includes a call to action to become a Ramp partner. # Brand positioning Ramp is presented as a forward-thinking financial platform that values partnerships with accounting professionals. The brand aims to occupy a space in the consumer's mind as a partner for growth, offering tangible incentives like a WHOOP Peak membership to encourage engagement and collaboration. Ramp positions itself as a company that recognizes and rewards its partners' commitment, aligning with values of mutual benefit and growth-oriented relationships. The brand pushes against conventional norms by offering a fitness-related incentive, suggesting a holistic approach to partner well-being beyond just financial benefits. # Product The advertised product is the Ramp partnership program for accounting professionals. It works by offering accounting firms the opportunity to partner with Ramp, providing them with resources and support. In return, Ramp benefits from the expertise and reach of these accounting partners. A key feature of the partnership, as highlighted in the ad, is the inclusion of a 1-year WHOOP Peak membership, which is intended to serve as an incentive for accounting firms to book a demo and explore the partnership opportunity. This benefit addresses the potential purchase barrier of time investment by offering a valuable perk. # Visual style The ad has a clean, modern aesthetic with a bright, solid color background and clear typography. The production quality appears highly polished, with a focus on simplicity and directness. The ad uses a minimalistic approach, relying on the brand's logo, a single product image, and concise text to convey its message. This style aims to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Book an accounting partner demo. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] # Storyline - The ad opens with a bright yellow background and the Ramp logo, immediately grabbing the viewer's attention and introducing the brand. The intention is to quickly establish brand recognition and set a positive, energetic tone, told from the brand's perspective. - The ad copy emphasizes the core offer: booking an accounting partner demo and receiving a WHOOP membership. This message aims to incentivize accounting professionals to explore a partnership with Ramp by offering a tangible and valuable benefit, told from the brand's perspective. - The ad features a visual of the WHOOP fitness tracker, reinforcing the value proposition. The ad intends to showcase the tangible benefit accounting professionals can receive by partnering with Ramp, told from the brand's perspective. - The call-to-action is provided, prompting viewers to become a Ramp partner. The goal is to drive immediate action and engagement with the brand, encouraging accounting professionals to take the next step in exploring a partnership, told from the brand's perspective. - The ad includes a disclaimer about the terms and conditions for the offer, providing transparency. The intention is to ensure clarity and manage expectations regarding the WHOOP Peak membership, told from the brand's perspective.

# Ad summary An image ad promoting AirPods Pro, and when the user demos Ramp. # Brand positioning This ad presents Apple's AirPods Pro as the premier, must-have wireless earbuds. Apple has positioned itself as a leader in innovation and user experience, and the AirPods Pro are presented as a seamless extension of that ethos. The brand promotes a lifestyle of convenience, sophistication, and cutting-edge technology, promising users an unparalleled audio experience that integrates effortlessly into their daily routines. The brand stands out with its sleek design and commitment to simplicity. # Product The ad promotes Apple AirPods Pro, wireless earbuds designed for high-quality audio and seamless integration with Apple devices. The AirPods Pro are white and feature a compact, ergonomic design that fits comfortably in the ear. They come with a white charging case that provides additional battery life and serves as a convenient storage solution. The design emphasizes simplicity, portability, and a focus on delivering a superior audio experience. # Visual style The ad has a clean, modern visual style characterized by its minimalist approach, featuring a product-focused layout that is designed to quickly capture attention and convey a sense of sophistication. The high-quality studio shot ensures a polished appearance, with the gradient backdrop and stark color contrasts creating visual interest without overwhelming the viewer. The integration of typography is simple and legible, complementing the overall aesthetic and making the ad scannable and effective for quick consumption in a fast-paced social media feed. # Hooks Headline: Hear us out. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by directly addressing the viewer, inviting them to listen to what the brand has to say. This opening serves to immediately capture the audience's attention and set the stage for the product presentation, from the brand's perspective. - The ad transitions to spotlighting AirPods Pro in conjunction with a call to demo Ramp, which is presented as an opportunity to experience the product's capabilities and explore its advantages. This invitation from the brand encourages immediate engagement and reinforces the product's value proposition.

# Ad summary This image ad promotes Ramp, offering an Oura Ring and a 1-year paid membership to those who take an accounting partner demo. # Brand positioning Ramp is positioned as a company that partners with accounting firms, incentivizing them to take a demo with the offer of an Oura ring and a one-year paid membership. The brand targets accounting professionals, aiming to integrate into their existing workflows by positioning itself as a modern and tech-forward solution for accounting partners. # Product The product being advertised is the partnership with Ramp, a financial platform designed for accounting firms. By becoming a Ramp partner, accounting firms can access tools and resources to improve their services. The incentive to join this partnership includes an Oura Ring, a wearable health tracker that monitors various physiological metrics, and a 1-year paid membership, enhancing the overall value proposition. # Visual style The ad features a clean, minimalist aesthetic with a focus on product and offer visibility. It utilizes a bright, solid background color to draw attention to the product and text. The image is well-lit with a high-quality feel. # Hooks Headline: Take an accounting partner demo. Get an Oura Ring. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] # Storyline - The ad opens by inviting accounting partners to take a demo, which is the first step in understanding the value of Ramp's services. The message intends to pique the curiosity of accounting professionals. This is told from the brand's perspective, aiming to attract potential partners. - The ad continues by offering an Oura Ring as an incentive for taking the demo, enhancing the perceived value of engaging with Ramp. This is told from the brand's perspective, emphasizing the tangible benefits of partnership. - The ad highlights the benefits of the partnership, including an Oura ring and a 1-year paid membership, reinforcing the advantages of becoming a Ramp partner. This is told from the brand's perspective, focusing on the rewards for the partners.

# Ad summary This ad promotes a solution to the tedious task of filing expense reports by offering free AirPods Pro. The advertisement features the product in focus, set against a vibrant background to capture attention and convey an enticing message. # Brand positioning The brand in this ad positions itself as a provider of solutions that simplify professional life. By offering a tech product alongside a service that alleviates administrative burdens (expense reports), the brand presents itself as understanding and addressing the pain points of modern professionals. This suggests the brand targets professionals who value efficiency and convenience, occupying a space in the market as a provider of tools that enhance productivity and reduce work-related stress, without necessarily directly comparing itself to competitors. # Product The product being advertised is the AirPods Pro, a wireless earbud set designed for audio consumption and communication. The ad highlights the AirPods Pro as a desirable item, offered as an incentive to alleviate the frustrations associated with expense reports. While the ad does not explicitly list features, ingredients, or design details, it implies the AirPods Pro are valuable enough to motivate users to seek a solution for their expense report management. The ad addresses a potential purchase barrier by offering the AirPods Pro for free, suggesting a strong incentive for the target audience to consider the advertised service. The ad focuses on the value of the product as a reward, rather than detailing its specific attributes, to entice the viewer. # Visual style The ad has a clean and modern visual style with a focus on the product. The production quality appears highly polished with studio-shot lighting. The bright yellow background is attention-grabbing, and the simple layout with a clear product focus suggests a platform-native style designed for in-feed scannability. # Hooks Headline: Free AirPods Pro + # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing 'Free AirPods Pro +', which immediately grabs the viewer's attention by highlighting an attractive offer. This is told from the brand's perspective to create interest and communicate the incentive for the viewer to consider the product. - The ad continues by stating 'Free yourself from expense reports', which directly addresses a common pain point and offers a solution. The perspective shifts to the customer, showcasing the benefit of using the brand's service to eliminate the burden of expense reports. - The ad concludes by showcasing the AirPods Pro in a visually appealing manner, reinforcing the value of the offer and enticing the viewer to take action. This returns to the brand's perspective, solidifying the advertised product as a tangible reward for engaging with their service.

# Ad summary The ad offers a free pair of AirPods Pro when you take an accounting partner demo with Ramp. # Brand positioning Ramp is presented as a modern, tech-forward financial services platform that is trying to appeal to new partners. They are using the enticement of a free pair of AirPod Pros to get people to take a demo of their accounting software. The brand appears to be direct and straightforward, prioritizing efficiency and value, potentially pushing against more traditional or complex financial service offerings. The brand uses a promotional marketing approach to attract partners. # Product The ad features a pair of Apple AirPods Pro, wireless Bluetooth earbuds known for their noise cancellation, sound quality, and sleek design. It's positioned as a premium, desirable item and is the incentive for those who take a demo. The AirPods Pro are a functional item for personal use, as well as being a functional incentive to take a demo with Ramp. # Visual style The ad uses a minimalist style with a bold, solid color background to draw attention to the product and offer. The image is cleanly shot and well-lit. The overall effect is modern and direct, prioritizing clarity and call to action. # Hooks Headline: Take an accounting partner demo. Get AirPods Pro. # Call to action Become a Ramp partner # Point of view - [object Object] # Storyline - The ad opens with an offer of a free pair of AirPods Pro to anyone who takes an accounting partner demo. The brand is trying to get people excited about this promotion and enticed to take the next step. - The image then shows the hand holding one AirPod Pro to reinforce the incentive. The brand is trying to highlight the desirability of the AirPod Pro as the incentive for taking a demo. - The ad then prompts the viewer to 'Become a Ramp Partner' with a black button. The brand is providing a clear call to action. - The ad then shows the Ramp logo to reinforce the brand and the terms and conditions apply to the incentive. The brand is establishing its identity and protecting itself legally.

# Ad summary This ad simulates an iMessage conversation about Ramp offering free AirPods Pro to people who watch a 30 minute demo. # Brand positioning Ramp is not explicitly described in the ad, but is positioned as a company that offers a valuable demo that is worth switching to, implying the company has a competitive edge and is generous with incentives. # Product The product advertised is a 30 minute product demo from Ramp. The primary incentive for watching the demo is the offer of free AirPods Pro, suggesting the demo itself provides valuable information or insight. # Visual style The ad uses a clean, minimalist design, with a focus on mimicking the style of an iMessage conversation. # Hooks Headline: just got free AirPods Pro for watching a 30 min demo # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The first message comes from an unknown sender, excitedly sharing that they "just got free AirPods Pro for watching a 30 min demo." This is meant to immediately grab the audience's attention and introduce the incentive for engaging with Ramp. - The next message is a response asking "of what." This creates a brief moment of curiosity and is included to set up the reveal of the company Ramp. The audience experiences this message from the perspective of someone in the implied group chat who is interested in learning more. - The Ramp message bubble appears, simply stating "Ramp." This clarifies what the original message was referring to, answering the question and giving the company name. The audience is still experiencing the conversation from an outside perspective. - Another message replies to the Ramp message, saying "oh we should actually switch to that." This serves as social proof and indicates that Ramp is a desirable platform to switch to. The audience is still experiencing the conversation from an outside perspective. - A final message replies that it's "yeah but also free AirPods" to emphasize the AirPods incentive. The audience is still experiencing the conversation from an outside perspective.

# Ad summary This ad promotes Ramp, the corporate credit card, using a short skit of a business owner having a conversation with an employee who tried to book a $77,000 private flight but the transaction was blocked by spend controls. # Brand positioning Ramp is presented as a business credit card and spend management platform for companies looking to control and monitor employee spending. The ad implies that Ramp gives business owners greater control over employee spending and ensures company resources are not misused, making it ideal for businesses of any size that want to streamline expense tracking and prevent overspending. It is positioned as a functional solution, prioritizing transparency, accountability, and efficient financial management. # Product Ramp is a corporate credit card and spend management platform that allows business owners to control and monitor employee spending. The platform has built-in spend controls that allow employers to set limits and block certain types of purchases, as demonstrated when the employee's attempt to book a $77,000 private flight is declined. This helps companies avoid unexpected costs and misuse of funds. It is implied that Ramp helps to ensure employees are staying within budget while spending. It offers unlimited spending on commercial flights. # Visual style The ad has a polished, high-end production quality with a clean and professional aesthetic. It is filmed in a well-lit office setting. The editing style includes quick cuts and static shots. The pacing is consistent with roughly 3-4 cuts per minute. The visuals are synchronized with the spoken dialogue, ensuring that key points are emphasized through on-screen text and product placement. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene opens with the Amalfi Jets employee sitting at his desk. A text overlay at the bottom of the screen reads, "An employee tried to spend $77K on the company card...". - 00:01–00:07 00:01–00:07 The Amalfi Jets employee has a conversation with an employee whose Ramp card declined when trying to book a private jet for $77K. The employee tries to understand why she cannot book the flight. - 00:07–00:09 00:07–00:09 The Amalfi Jets employee states the boss set the limit, because it's a Ramp card. He holds up a black Ramp credit card to the camera. - 00:09–00:15 00:09–00:15 The Amalfi Jets employee says the private flight is $77,000, indicating the employee was trying to spend a lot of money. He explains the benefits of a Ramp card to the employee, so she can book commercial flights. - 00:15–00:22 00:15–00:22 The Amalfi Jets employee and employee have a heated conversation about the employee spending too much. She states she will end the call if he says "first class" one more time. - 00:22–00:26 00:22–00:26 The employee states she will find another company to do business with if the Amalfi Jets employee does not fix the Ramp card issue. - 00:26–00:34 00:26–00:34 The Amalfi Jets employee asks the employee if she wants the booking or not. After some back and forth, the employee ends the call. - 00:34–00:39 00:34–00:39 The Amalfi Jets employee says spend controls with Ramp is not a bug, but a cool feature. He suggests Ramp is a tool to help companies manage finances.

# Ad summary An ad by Ramp promoting a limited-time offer to accounting partners, which includes an Oura ring and a 1-year paid membership upon taking an accounting partner demo. # Brand positioning Ramp is presented as an accounting partner that offers a demo. They aim to occupy the space of a company looking for accounting partners. The brand is associated with offering incentives like an Oura ring and a paid membership to encourage partnership. This positions them as a company that values and rewards its partners. # Product The ad features an Oura Ring, a wearable health tracking device. The ring is shown being held by a person's fingers. The advertisement promotes a special offer: potential accounting partners who take a demo are eligible to receive an Oura ring along with a 1-year paid membership. This product is intended for individuals or businesses looking to partner with an accounting service and are interested in receiving an additional incentive. # Visual style The ad has a clean and modern visual style. It features a bright, attention-grabbing yellow background, with a focus on minimalism and clarity. The product (Oura Ring) is prominently displayed and the overall design is simple. # Hooks Headline: Take an accounting partner demo. Get an Oura Ring. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Become a Ramp partner # Point of view - [object Object] - [object Object] # Storyline - The ad starts by inviting potential accounting partners to take a demo of Ramp's services. This is the brand directly speaking to its target audience, encouraging them to explore a partnership opportunity. - It highlights the incentive of receiving an Oura Ring, which aims to draw the audience's attention and increase interest in the offer. The brand is emphasizing the immediate reward for partnership. - The inclusion of the 'Become a Ramp partner' button serves as a direct call-to-action, encouraging viewers to take the next step. The brand provides a clear and immediate path for viewers to engage with the offer. - The ad provides additional information, stating that the offer includes both an Oura Ring and a 1-year paid membership. The brand clarifies the full scope of the incentive, further sweetening the deal. - The brand logo, along with the terms and conditions disclaimer, reinforces the ad's legitimacy and guides viewers to where they can find more information. The brand reinforces its identity.

# Ad summary The ad uses a screen shot of the Notes app to grab the user's attention. It poses the problem of manually reconciling expenses in 2026 and suggests booking a demo and they can keep the Airpods. # Brand positioning Ramp is presented as a modern solution to outdated expense reconciliation processes. The brand utilizes a lighthearted tone and an absurd premise to convey a serious message about the inefficiencies of manual expense reconciliation. The company also uses an offer of free AirPods to encourage demos, though admits it's 'absurd.' This positioning underscores Ramp's belief in its product and willingness to go against the grain to prove its value. # Product Ramp, although never fully explained, is implied to be software which automates and vastly improves the expense reconciliation process. The ad suggests that it is a solution for teams who are stuck manually reconciling expenses, and offers to fix that issue. It is presented as an alternative to tedious manual processes that could still be in use in 2026, highlighting the forward-thinking and efficient nature of the product. The ad attempts to overcome the barrier of customer inertia and skepticism towards new software by offering free AirPods for simply watching a demo. # Visual style The ad employs a minimalist visual style that mimics the clean and straightforward interface of a native notes application. It is meant to be highly legible. # Hooks Headline: A note from Ramp: # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Book a demo. # Point of view - [object Object] # Storyline - The ad begins with a header that reads, "A note from Ramp:" The brand is presenting that they want to make an announcement in the format of a simple note. - The ad presents a dilemma in which a company can either give away free AirPods to get you to watch a demo OR you can stick with your team manually reconciling expenses in 2026. This illustrates an outlandish choice to juxtapose the two possibilities. - The brand is telling us that manual expense reconciliation is the bigger problem. They state that they can fix this bigger problem. They close out the notes app memo by saying, "Book a demo. Keep the AirPods either way."

# Ad summary The ad promotes Ramp's accounting partner program, suggesting users book a demo to get a walking pad. # Brand positioning Ramp is presented as a modern and forward-thinking technology company that challenges the traditional norms of accounting and finance. The brand promotes a lifestyle of productivity and well-being. The ad suggests that Ramp is not just about financial solutions but also about improving the overall work experience for its partners, aligning with a functional positioning. # Product The ad promotes the opportunity to become a Ramp partner, specifically targeting accounting professionals. It advertises the chance to book an accounting partner demo. A "Walking Pad" is offered to those who become Ramp partners, addressing the barrier of sedentary work by providing a way to stay active while working. The ad suggests that becoming a Ramp partner offers a unique opportunity to integrate well-being into the workday. # Visual style The ad has a clean and modern aesthetic with a focus on the featured product and the active lifestyle it promotes. The background is a simple gradient, which puts the focus on the product and the person using it. The typography is clean and legible, and the overall color scheme is bright and airy. # Hooks Headline: Book an accounting partner demo. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the offer to book an accounting partner demo, setting the stage for a business-oriented audience who may be interested in a partnership with Ramp. The intention is to immediately engage potential partners with a clear call to action. This is told from Ramp's perspective as they invite new partners to explore a demo of the accounting software/platform offered by Ramp. - The ad promises a 'Walking Pad' as an incentive to become a Ramp partner. The intention is to highlight the additional benefit partners receive. It is presented from Ramp's perspective, highlighting a partnership benefit. - A person is seen using the Walking Pad while working, illustrating the active and productive lifestyle associated with becoming a Ramp partner. It conveys the value of Ramp through the lens of a potential user/partner who is active and productive while using a standing desk and walking pad. This is from the customer's perspective of experiencing the product in real-time.