How Rakuten Advertises on Meta

# Ad summary This ad by Rakuten promotes cash back when shopping at Target. The ad features a lamp and asks the question, "Going on a Target run? Get Cash Back!" # Brand positioning This ad features Rakuten, a service that offers cash back for online shopping. The brand is presented as a way to save money while shopping at stores like Target. The brand is positioned as a smart choice for savvy shoppers who want to get the most out of their purchases. # Product The ad promotes cash back rewards for shopping at Target through Rakuten. The ad suggests that users can earn money back on their purchases at Target by using Rakuten. The ad is designed for people who shop at Target and want to save money on their purchases. # Visual style The ad has a clean and simple visual style. The colors are soft and muted, and the overall effect is calming and inviting. The ad is well-lit and the product is in focus. The ad is designed to be visually appealing and easy to understand. # Hooks Headline: Going on a Target run? Get Cash Back! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question, "Going on a Target run?" from the brand's perspective, which is designed to grab the viewer's attention and make them think about their shopping habits. - The ad then offers a solution: "Get Cash Back!" from the brand's perspective, which is designed to entice the viewer to use Rakuten for their Target purchases.

# Ad summary This Rakuten ad promotes the app by showcasing the ability to earn cash back on gift cards from retailers. # Brand positioning Rakuten is presented as a rewards platform that allows users to earn cash back on purchases made through its app. The brand positions itself as a way to save money on everyday essentials by offering rewards on purchases from various retailers. The ad aims to occupy the space of a user-friendly and accessible rewards program that integrates seamlessly into the shopping experience. The brand emphasizes the ease of earning cash back and offers a $5 welcome bonus. # Product The ad promotes the Rakuten app, which enables users to earn cash back on gift card purchases. It is designed for consumers who want to save money on everyday essentials and rewards users for gift card purchases made through the app. The featured USP is earning cash back on gift card purchases, creating a way to save money. The ad highlights shopping gift cards for everyday essentials. The ad emphasizes the monetary incentive through cash back. # Visual style The ad has a clean and modern aesthetic, using a limited color palette of light green, yellow, blue, and black. The design employs a flat layout, with no gradients, shadows, or complex textures. The retailer logos are presented in solid color blocks, creating a grid-like arrangement. The overall style is simple and functional, focused on clear communication of the offer and key benefits. This visual design creates a scannable and user-friendly appearance. # Hooks Headline: Get everyday essentials with Cash Back # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand promotes earning cash back on everyday essentials, communicating how to save money by using the app when purchasing gift cards. - The brand uses recognizable retailer logos to emphasize the breadth of brands available on the Rakuten App. - The brand offers a welcome bonus to incentivize users to download the app.

# Ad summary This Rakuten ad promotes cash back when purchasing Sony headphones from retailers like Samsung, Meta, and Best Buy. # Brand positioning Rakuten positions itself as a smart shopping platform that rewards users with cash back for purchases made through their service. The brand fosters a sense of savvy and value-driven consumerism, encouraging users to make informed shopping decisions and maximize their savings. By partnering with well-known retailers and offering cash back, Rakuten aligns with a practical and financially conscious lifestyle, appealing to those who seek both quality products and smart deals. # Product The product featured in the ad is a pair of black Sony over-ear headphones. These headphones appear to be wireless, as no cable is visible. The ad promotes cash back rewards when purchasing these headphones. This incentive aims to lower the purchase barrier by providing a monetary return after the purchase, making the headphones more appealing to value-conscious consumers. # Visual style The ad has a clean, modern look with a simple layout and a focus on the product and cash back offer. The ad uses a bright color palette and bold typography to capture attention and communicate its message effectively. # Hooks Headline: Power up with Cash Back # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Rakuten logo appears at the top of the ad, establishing the brand's presence and setting the stage for the offer. The audience is immediately oriented to the brand providing the incentive from their perspective. - The headline "Power up with Cash Back" introduces the key benefit of using Rakuten, framing the offer as an enhancement to the shopping experience. It speaks from the brand's perspective, highlighting how users can gain more value from their purchases. - A visual of the Sony headphones is presented, paired with the callout "$10.90 Cash Back," specifying the reward amount. The product is showcased from the brand's perspective to demonstrate the cash back incentive. - Logos of Samsung, Meta, Sony, and Best Buy are displayed at the bottom, indicating where the headphones can be purchased with cash back. These well-known retailers build trust and credibility from a brand partner perspective, assuring users of the offer's validity.

# Ad summary This Rakuten ad features rewards that fit your style. The ad showcases a pair of Adidas Superstar sneakers and highlights the cash back offer available on apparel, beauty, and more. # Brand positioning Rakuten is presented as a platform that enhances the shopping experience by offering rewards in the form of cash back. The ad positions Rakuten as a smart choice for consumers looking to save money on everyday purchases across a variety of categories, including apparel and beauty. The brand aligns with a practical, value-driven lifestyle, appealing to shoppers who appreciate earning rewards on their spending. # Product The product featured is a pair of Adidas Superstar sneakers. These classic, low-top sneakers are white with black stripes and a black heel tab, showcasing their iconic design. They are presented as part of the apparel category where cash back is offered through Rakuten. The sneakers represent a popular and stylish choice, appealing to a wide audience interested in fashion and comfort. The ad does not explicitly mention features, but the visual of the sneakers highlights their classic design and brand recognition. # Visual style The ad has a clean and modern design with a minimalist approach. It features a solid light pink background, a clear product shot of Adidas Superstar sneakers, and concise text elements. The use of a rounded rectangular purple badge adds a pop of color and highlights the cash back offer. The overall aesthetic is simple and visually appealing. # Hooks Headline: Rewards that fit your style # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting Rakuten's offering of rewards that fit your style, with the intention of piquing the viewer's interest in personalized benefits. This message is conveyed from the brand's perspective, setting the stage for a relevant and attractive offer. - The ad then states that the cash back offer applies to apparel, beauty, and more, with the intention of broadening the appeal to a wider range of products and interests. This message is from the brand's perspective, clarifying the scope of the rewards program. - The ad presents a specific cash back amount of $10.90, along with the sneakers, intending to provide a tangible incentive and show a particular product that qualifies for the offer. This is from the brand's perspective, providing concrete value and connecting it to a popular product.

# Ad summary This ad promotes the Rakuten app, emphasizing its cash back rewards and high user trust. It features a high rating from Trustpilot, aiming to build confidence in the app's reliability and benefits. # Brand positioning Rakuten is presented as a trustworthy and reliable platform for earning cash back while shopping. The brand positions itself as an app that shoppers trust, and this is reinforced by a high rating and numerous reviews on Trustpilot. The ad's focus is on building trust and credibility, suggesting that Rakuten aligns with consumers who value security and assurance in their shopping experiences. # Product The ad promotes the Rakuten app, which allows users to earn cash back on their purchases. The primary selling point is that it is a trusted platform, as highlighted by a high rating and numerous reviews on Trustpilot. The ad addresses potential purchase barriers by showcasing its established reputation and reliability, aiming to convince viewers that the app is a secure and beneficial way to save money while shopping. # Visual style The ad features a clean, mobile-native style with a focus on clear messaging and social proof. The use of a white square against a light purple background gives it a modern and trustworthy feel. The design leverages platform-native aesthetics, making it easily scannable and suitable for in-feed placement. Typography is bold and legible, while the overall aesthetic is minimal, helping to draw attention to the cash back and positive review elements. The visual style aligns with app-based ads commonly seen on social media, such as Instagram Stories. # Hooks Headline: Earn Cash Back with the app shoppers trust # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting Rakuten's core offering: earning cash back, setting the stage for its value proposition. The brand is communicating the primary benefit of using its app right away to draw in prospective users. - Next, the ad shows social proof by emphasizing that the app is trusted by shoppers, with a rating and reviews from Trustpilot. This builds credibility and assures the audience that Rakuten is a reliable platform, told from the brand's perspective. - The ad concludes by referencing the date the Trustpilot reviews were based on (January 2026), reassuring the audience that the positive feedback is current and relevant. The brand is aiming to reinforce its reliability by demonstrating up-to-date validation.

# Ad summary In this ad, a daughter introduces her mom to Rakuten to save money at all her favorite stores by getting cash back when she shops online. # Brand positioning Rakuten is presented as a shopping companion that allows you to get cash back when you shop online. The brand offers a way to save money on purchases you are already making. It positions itself as the key to savvy spending, promoting ease and accessibility in saving, while aligning with a lifestyle of smart shopping. Rakuten directly addresses the desire for value, making saving money on everyday purchases seamless. # Product Rakuten is a platform that gives you cash back when you shop online. You can use Rakuten on things that you are already buying, at all your favorite stores. All you have to do is shop online, hit that activate button, and you're saving money. It allows you to effortlessly accumulate savings on your regular online shopping. # Visual style The ad has a clean, polished aesthetic with a focus on showcasing the speakers clearly against solid color backdrops. The editing is simple with static shots and direct cuts that maintain a consistent pace. The video has a commercial production quality, employing a professional lighting setup. The visual motifs include the Rakuten brand color, with transitions timed to align with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join today for free # Point of view - [object Object] # Storyline - 00:00–00:02 A daughter introduces her mom to Rakuten. - 00:02–00:07 00:02–00:07 The mom expresses how Rakuten gives her cash back every time she shops at her favorite stores. - 00:07–00:11 00:07–00:11 The mom explains that all she has to do is shop online and hit the activate button to start saving money. - 00:11–00:15 00:11–00:15 The ad closes by saying that the student becomes the teacher, encouraging you to join today for free.

# Ad summary This image ad features Adidas shoes and promotes getting cash back through Rakuten when purchasing them. # Brand positioning Adidas is presented as a brand focused on athletic wear and an active lifestyle. The brand is positioned as a provider of stylish and functional footwear for individuals who value both performance and fashion. The ad promotes the idea that customers can get active while also benefiting financially through cash back rewards, suggesting a practical and value-driven approach to fitness and fashion. # Product The product featured is a pair of Adidas sneakers, specifically the Forum Low model. These sneakers are predominantly white with black stripes, a black heel counter, and a black outsole. The design includes a hook-and-loop strap across the forefoot, providing an adjustable fit. The sneakers are shown being worn during movement, implying they are suitable for active use. The ad does not explicitly state any technical features or materials but focuses on the aesthetic and the potential for cash back rewards when purchased through Rakuten, making them an attractive option for those looking to combine style, activity, and savings. # Visual style The ad has a clean and modern visual style with a focus on the product. The color palette is simple, with white, black, gray, and light purple. The lighting is soft and diffused, creating a sense of comfort and approachability. The overall effect is polished and professional, with a focus on showcasing the product in an appealing way. # Hooks Headline: Get active. Get Cash Back. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a person wearing Adidas Forum Low sneakers while walking, which conveys a sense of movement and activity. This is intended to capture the viewer's attention and associate the shoes with an active lifestyle from the brand's perspective. - The ad highlights the opportunity to "Get Cash Back" when purchasing the shoes, which is intended to incentivize the viewer to make a purchase through Rakuten. This is from the brand's perspective, aiming to add value to the product by offering a financial benefit. - The ad concludes with the Rakuten logo, reinforcing the message that the cash back offer is available through their platform. This is from Rakuten's perspective, promoting their service as a way to save money on Adidas products.

# Ad summary This ad promotes Rakuten as a way to earn cash back on everyday essentials by shopping for gift cards on the Rakuten app. It features a welcome bonus and is designed for easy use. # Brand positioning Rakuten is presented as a cashback platform that rewards users for everyday purchases. The brand positions itself as a smart way to save money on essentials through its app. The focus is on ease and accessibility, aligning with a practical, functional positioning that appeals to budget-conscious consumers looking for straightforward savings without changing their shopping habits. # Product The product being advertised is the Rakuten app, a platform where users can purchase gift cards and earn cash back on their everyday essentials. The app is designed for anyone looking to save money on routine purchases from various retailers. The ad highlights the ability to 'Shop gift cards on the Rakuten App' to 'Get everyday essentials with Cash Back,' emphasizing the app's utility for regular shopping needs. A notable feature is the '$5 WELCOME BONUS,' which addresses the initial purchase barrier by providing an immediate incentive to try the app. # Visual style The ad has a clean, minimalist aesthetic with a light green background. The design focuses on clear communication through simple text and recognizable brand logos, arranged in a straightforward grid layout. The production quality appears polished, with flat design elements and no complex visual effects, lending a platform-native feel. # Hooks Headline: $5 WELCOME BONUS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Download on the App Store # Point of view - [object Object] # Storyline - The ad starts by displaying the Rakuten logo and a '$5 WELCOME BONUS', immediately signaling an incentive to new users. The brand is telling the audience about a limited-time offer to entice them to try the app. - Next, the ad states, 'Get everyday essentials with Cash Back' and 'Shop gift cards on the Rakuten App'. The brand is explaining the core value proposition of the app. - The ad includes a 'Download on the App Store' button. The brand is providing a direct way for users to download the app and start using it immediately. - Finally, the ad showcases logos from various retailers such as Walmart, Sobeys, and NOFRILLS. The brand is visually demonstrating the wide range of shopping options available to the customer through the app.

# Ad summary A daughter introduces her mom to Rakuten, an app that provides cash back for online shopping. # Brand positioning Rakuten is presented as a simple way to earn cash back on purchases from your favorite stores. The brand's message is straightforward: shop online, activate cash back, and save money. The ad positions Rakuten as a tool that integrates seamlessly into existing shopping habits, offering rewards without requiring any extra effort from the user. The brand aligns with values of practicality and financial savviness, making it attractive to consumers who enjoy finding deals and saving money. The ad also implies that Rakuten bridges the gap between generations as it positions the daughter as an 'expert' and shares this information with her mom. # Product Rakuten is an app and browser extension that allows users to earn cash back on online purchases made at their favorite stores. The ad targets consumers who already shop online, suggesting that Rakuten seamlessly integrates into existing shopping habits by rewarding them for purchases they would make anyway. The process involves shopping online, activating a cash back offer, and then earning money back. Rakuten is designed to be user-friendly. The ad addresses the barrier of complicated savings programs by presenting Rakuten as an easy-to-use tool. It's promoted as a way to save money effortlessly, making it appealing to those who want to maximize their savings without added effort. # Visual style The ad has a clean, modern aesthetic with bright, solid-colored backgrounds. The editing style includes a mix of close-up shots and wider angles. The production quality appears polished, giving it a professional feel. The visual motifs center around the product, emphasizing ease of use and real-life application. The pacing is moderate, and the cuts are timed to coincide with the speaker's lines, enhancing the audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join today for free # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The daughter introduces Rakuten to her mom, stating, 'Mom, you love a deal, so I knew you would love Rakuten.' This opening positions the daughter as the 'expert' sharing savings tips with her mother. - 00:03–00:07 00:03–00:07: The daughter explains that she gets cash back every time she shops on all the things the mom is already buying at your favorite stores. This is intended to be relatable by presenting the cash back option as an add-on to existing buying behaviors. - 00:07–00:11 00:07–00:11: The mom describes the process of using Rakuten, explaining, 'All you do is shop online, you hit that activate button, and you're saving money!' The ad communicates the idea that the process is easy and quick. - 00:11–00:15 00:11–00:15: A transition slide with the tagline 'The student becomes the teacher' communicates the message that anyone can share and benefit from Rakuten, regardless of age or tech knowledge.

# Ad summary This image ad promotes a Dior highlighter palette available at Sephora, and offers a cashback reward through Rakuten. # Brand positioning Sephora is presented as a destination for must-have beauty products, implicitly positioning itself as a curator of high-quality and desirable items. The inclusion of Dior, a luxury brand, reinforces this positioning, suggesting that Sephora offers a range of premium beauty options. The partnership with Rakuten further suggests a value proposition, where customers can access luxury beauty while also earning cashback rewards. The ad avoids direct comparisons but implies a higher-end, curated approach to beauty retail, appealing to customers who seek quality and value in their purchases. # Product The featured product is a Dior highlighter palette, which contains four different shades of highlighter. Each shade appears to have a square pan with a patterned texture on the surface. The palette has a white case with silver accents, and the Dior logo is subtly embossed on each of the highlighter pans. The palette offers a range of highlighting options for different skin tones and makeup looks, from a pearlescent white to a bronze shade. The product is presented as a luxury beauty item, evidenced by the Dior branding and the sleek packaging. The ad encourages viewers to consider this palette as a must-have beauty product, implying it is a valuable addition to their makeup collection. # Visual style The ad has a clean and modern visual style with a focus on product presentation. The background is a solid, bright color, which helps the product stand out. The lighting is even, highlighting the texture and color of the highlighter palette. The overall style is polished and professional, suggesting a high-quality product and brand. # Hooks Headline: Get Cash Back on must-have beauty # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of the Sephora brand and the promise of getting cash back on must-have beauty, immediately capturing the viewer's attention with the potential for savings on desirable items. This is presented from the brand's perspective to highlight the value proposition of shopping for beauty products at Sephora. - The storyline then features the Dior highlighter palette, visually showcasing the product and its appeal. This is intended to highlight the quality and desirability of the products available through Sephora. The product is shown from the brand's perspective. - The ad concludes by showing Rakuten brand, indicating a partnership that enables customers to receive cash back on their purchases. The final section shows how the user can redeem their cash back through Rakuten. This is being shown from the perspective of the brand.

# Ad summary This ad is for Rakuten, a shopping app that rewards users with cashback. The ad features a sped-up scrolling through the app showing different cashback offers for travel, clothing, experiences, and beauty retailers. The ad ends with a purple Rakuten logo on a white background with the call to action to Get the App. # Brand positioning Rakuten is an app that rewards users with cash back for shopping at different retailers. The app has a clean, modern interface with different categories of cashback offers, including travel, clothing, experiences, and beauty. The brand is presented as a simple way to save money on everyday purchases. # Product Rakuten is a shopping app that rewards users with cash back for shopping at various retailers. The app is designed to be user-friendly and easy to navigate, with different categories of cashback offers, including travel, clothing, experiences, and beauty. The app shows a percentage of cashback that users can earn. The cashback rates shown are for illustrative purposes only, so users are directed to rakuten.com for current rates. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the Rakuten app's user-friendly interface. The editing is fast-paced, with quick cuts and transitions that keep the viewer engaged. The overall production quality is high-end, with polished graphics and a professional look and feel. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get The App # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a shot of the Rakuten app's interface, highlighting the different categories of cashback offers available to users. - 00:03–00:04 The app's interface scrolls quickly, showcasing various retailers and their corresponding cashback percentages. - 00:04–00:05 The ad concludes with the Rakuten logo and a call to action to download the app.

# Ad summary This ad for Rakuten promotes a limited-time cash-back offer at select merchants. # Brand positioning Rakuten positions itself as a smart shopping destination that rewards its members with cash back on purchases made through its platform. The brand aligns with a savvy, value-conscious shopper who appreciates getting more for their money while shopping at their preferred retailers. By offering cash back, Rakuten differentiates itself from traditional retail or other loyalty programs, giving a tangible financial incentive to shop through its portal. The brand embraces a straightforward, functional approach, emphasizing savings and rewards. # Product The ad features a limited-time cash back promotion on the Rakuten platform. Rakuten is a platform that allows users to earn money back on purchases made at select merchants. The ad clearly conveys the USP of earning 15% cash back on purchases, encouraging users to shop before the deal ends. The offer creates a sense of urgency, nudging users to act quickly to take advantage of the promotion. The ad does not address a specific purchase barrier beyond the general desire to save money and get more value for each dollar spent. # Visual style The ad utilizes a clean and straightforward visual style with a bright color palette and minimal distractions. The focus is on communicating the cash-back offer quickly and clearly. # Hooks Headline: 15% CASH BACK # Benefits - [object Object] # Features - [object Object] # Call to action SHOP BEFORE / THIS GOES POOF # Point of view - [object Object] # Storyline - The ad opens with a graphic showcasing the Rakuten logo, drawing immediate attention to the brand offering the promotion. The purpose is to establish the source of the offer and anchor the deal with a recognizable brand. This is from the brand's perspective. - The focal point of the ad is the “15% CASH BACK” offer in large, bold text. The intention is to highlight the primary benefit—a substantial cash-back reward—making it impossible to miss and enticing viewers to consider the deal. This is from the brand's perspective. - The text “SHOP BEFORE THIS GOES POOF” communicates urgency. The purpose is to encourage immediate action by indicating the offer is time-sensitive and will soon expire, prompting users to act quickly. This is from the brand's perspective. - The closing line, “At select merchants,” informs the viewer that the cash-back offer applies only to specific retailers. This provides clarity and manages expectations. This is from the brand's perspective.

# Ad summary This ad promotes Rakuten, highlighting a 15% cash back offer on select items. The ad shows a static image with text overlays on a sky background. # Brand positioning Rakuten is presented as a platform that offers users cash back rewards on purchases at select merchants. The brand aims to occupy the space in consumers' minds as a smart and easy way to save money while shopping. The ad promotes value and savings by giving cash back on purchases. This positions Rakuten as a brand that is customer-centric, offering tangible benefits and aligning with a lifestyle of smart spending and maximizing value. # Product The ad promotes a cash back offer through Rakuten. Specifically, the ad offers users 15% cash back on purchases made through Rakuten at select merchants between May 4-11. The product being promoted is Rakuten's cash back service, where users can earn a percentage of their purchase back in cash. The target audience is likely shoppers looking to save money on their purchases. The ad addresses potential purchase barriers by highlighting the tangible financial benefit of using Rakuten. By emphasizing cash back, the ad is telling viewers that using Rakuten is a worthwhile way to save money while shopping. # Visual style The ad has a polished, commercial aesthetic with bright colors and clear text overlays. The static shot and smooth transitions give it a clean and professional look. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a graphic of the Rakuten logo and a sky background. - 00:00–00:04 Text appears highlighting the cash back offer of 15%. - 00:00–00:04 The offer period, May 4-11, is displayed. - 00:00–00:04 An image of Bose headphones is displayed, visually representing the types of products on which the offer is available.

# Ad summary This image ad for Rakuten promotes cash back rewards for purchasing gift cards through their app. It features several gas station brand logos, suggesting users can earn cash back on fuel purchases by buying gift cards within the Rakuten app. # Brand positioning Rakuten is positioned as a convenient shopping companion that rewards users with cash back on everyday purchases. The brand promotes itself as a simple way to save money by earning rewards, especially when purchasing gift cards through their mobile app. Rakuten aims to occupy a space in the consumer's mind as a savvy way to shop and save. The brand promotes functional benefits, like getting cash back on purchases, without explicitly focusing on emotional brand values. # Product Rakuten is promoting its cash back rewards program when purchasing gift cards through its mobile app. The app offers a way for users to earn rewards when purchasing gift cards for various retailers, including Esso, Canadian Tire, and Shell gas stations. The ad highlights the ease of earning cash back on everyday purchases, like fuel, by buying gift cards through the app. A key selling point is the $5 welcome bonus offered to new users. # Visual style The ad uses a clean, simple design with a light blue background and clearly displayed brand logos. The use of rounded rectangles and bright brand colors creates a friendly, accessible feel. The layout is well-organized, with text and visuals arranged to maximize scannability. The design aims for a platform-native look, presenting information in a straightforward manner. # Hooks Headline: Fuel up with Cash Back # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by introducing the Rakuten brand and its offer of earning cash back. The intention is to grab the viewer's attention and convey the message that Rakuten provides monetary benefits through its platform. This is told from the brand's perspective. - Next, the ad focuses on the option to shop gift cards on the Rakuten App. The intention is to direct users to a specific action within the Rakuten platform that unlocks the cash back rewards. This part of the story is told from the brand's perspective. - The ad shows an array of gas station gift cards to visually connect the concept of cash back with gas purchases. The intention is to create a connection for the user and demonstrate how Rakuten can apply to a commonly used, everyday item like gas. This visual element is shown from an observer's perspective.

# Ad summary This ad promotes Macy's and Rakuten, highlighting the opportunity to shop at Macy's and receive cash back through Rakuten. # Brand positioning Macy's is presented as a well-known department store offering a wide range of products, particularly fashion items like handbags. The brand is positioned as a destination where customers can 'shop your heart out,' suggesting a place for indulgence and variety. Rakuten is presented as a partner that enhances the shopping experience by providing cash back, adding a layer of financial benefit to shopping at Macy's. The ad does not explicitly push against any category norms but rather focuses on the positive aspects of shopping and saving. # Product The featured product is a light pink Michael Kors handbag. It has a structured, rectangular shape with two top handles and an adjustable shoulder strap. A circular Michael Kors logo charm hangs from one of the handles. The bag appears to be made of leather or a similar material. The ad emphasizes the opportunity to purchase this and other items from Macy's while also earning cash back through Rakuten, making the purchase more appealing. # Visual style The ad has a clean and modern visual style with a focus on the product. The use of a purple background with a grid pattern gives it a contemporary feel. The lighting is soft and even, highlighting the handbag without harsh shadows. The overall design is simple and uncluttered, drawing attention to the product and the offer. # Hooks Headline: Shop your heart out and get Cash Back # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Macy's logo and the phrase 'Shop your heart out and get Cash Back,' immediately conveying the message that shopping at Macy's can be both enjoyable and financially rewarding. The brand is telling the audience that they can indulge in shopping while also saving money. - The ad then showcases a Michael Kors handbag, visually highlighting a specific product available at Macy's. The brand is showing a desirable item to capture the viewer's attention and illustrate the kind of products they offer. - Finally, the ad displays the Rakuten logo, reinforcing the cash back offer and clarifying that Rakuten is the platform through which shoppers can receive these rewards. Rakuten is telling the audience how they can save money while shopping at Macy's.

# Ad summary This ad promotes Rakuten, highlighting a limited-time offer of 15% cash back when using the app. It emphasizes the app's trustworthiness and positive reviews. # Brand positioning Rakuten is presented as a trusted and popular shopping app that rewards users with cash back on purchases. The brand emphasizes value and customer satisfaction, positioning itself as a smart choice for savvy shoppers. The ad uses visuals of Trustpilot ratings and the phrase "Shoppers Trust" to build confidence and reinforce the brand's commitment to providing financial incentives to its users. # Product The advertised product is the Rakuten app, which offers users a percentage of cash back on purchases made through the app with select merchants. It is positioned as an app for smart shoppers that rewards people for spending. The ad highlights a limited-time offer for 15% cash back, emphasizing the potential savings for users. The ad also claims it's an app shoppers trust, backed by over 36,000 reviews and a high rating on Trustpilot. The ad suggests that the app helps users save money while shopping, addressing the barrier of spending by highlighting the financial benefits of using the app. # Visual style The ad has a clean and vibrant visual style, with animated text and graphics. The use of bright colors and clear typography creates a sense of trustworthiness. The editing rhythm is static. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a vibrant display of Rakuten's limited-time cash back offer.

# Ad summary This Rakuten ad promotes a 15% cash back offer on select merchants from May 4-11. The ad features the Rakuten logo, a stylized image of headphones, and a blue background with clouds. # Brand positioning Rakuten is presented as a platform that rewards users with cash back for their purchases. The brand aims to occupy a space in the consumer's mind as a smart shopping companion, adding value to regular purchases. The brand aligns with values of savings and maximizing financial benefits from everyday spending. This positioning is functional, focusing on the tangible benefit of cash back. # Product The product featured in the ad is a pair of white, over-ear headphones. The ad highlights that the user will get 15% cash back on the product for purchases made through Rakuten at select merchants. The dates of the promotion are specified as May 4-11, which addresses a time-based purchase barrier. The headphones serve as a symbol of a product where Rakuten offers additional value by offering cash back. # Visual style The ad has a polished, commercial aesthetic. The use of bright colors and clear text overlays contribute to a clean, modern look. The ad uses static shots. The pacing is slow. The visuals are timed to emphasize the key details of the promotional offer. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad presents a promotional offer for 15% cash back when shopping through Rakuten.

# Ad summary This ad by Sephora and Rakuten promotes cash back on your next favorite scent. The ad features a Valentino perfume bottle in the center and uses a purple color scheme. # Brand positioning Sephora is a prestige omnichannel beauty retailer, presented here in partnership with Rakuten, a cash back shopping platform. The ad focuses on encouraging consumers to buy fragrances through Sephora, suggesting that Sephora is the go-to destination for fragrances while also offering deals. By partnering with Rakuten, Sephora aims to provide an additional incentive for customers, emphasizing value and savings on luxury scents. This positions Sephora as both a purveyor of high-end beauty products and a savvy choice for shoppers seeking deals, appealing to those who want luxury without compromising on price. # Product The product featured is a Valentino perfume in a faceted glass bottle containing a light pink liquid. The bottle has a rectangular, studded design and a black label with 'VALENTINO' printed on it. The cap is black and also studded, matching the bottle's overall edgy and luxurious aesthetic. This fragrance is presented as a luxury scent, aligning with Valentino's reputation as a high-end fashion and beauty brand. The ad is promoting the purchase of 'your next favorite scent,' suggesting that this Valentino perfume is a must-try fragrance. # Visual style The ad features a product-focused, high-contrast design. The use of a bold purple background and geometric shapes creates a modern and visually appealing aesthetic. The product is centrally positioned, emphasizing its luxury appeal. The overall production quality is polished, with clean lines and professional lighting, aiming to capture attention and promote the product effectively. # Hooks Headline: Get Cash Back on your next favorite scent # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the logos of Sephora and Rakuten, establishing a partnership between the beauty retailer and the cash-back platform. This is from the brand's perspective, setting the stage for a promotion involving both companies. - The main text highlights the offer of 'Get Cash Back on your next favorite scent.' This message is from the brand’s perspective, incentivizing the viewer to make a purchase and take advantage of the cash-back offer. - The visual focus is on a Valentino perfume bottle, showcasing a specific product available through Sephora. The focus on the product is from the brand's perspective, highlighting a particular fragrance that viewers might be interested in buying.

# Ad summary This ad promotes Rakuten and advertises 15% cash back at select merchants. The ad features a carousel of different items to shop for, including earrings, sunglasses, sandals, a beach bag, and a dress. # Brand positioning Rakuten is presented as a cash-back savings platform that encourages users to 'Be Extra. Save Extra.' The brand occupies a space in the consumer's mind as a facilitator of both indulgence and savings, suggesting that users can enjoy more without sacrificing financial responsibility. This positioning aligns with a lifestyle that values both enjoyment and smart financial decisions. The brand appears to ignore norms that one must sacrifice spending in order to save. Rakuten's brand positioning leans towards an emotional angle, emphasizing the satisfaction of getting more for your money. # Product Rakuten is an online platform that offers cash back rewards to its members when they shop at participating retailers. The ad is targeting shoppers who desire to save money while purchasing clothes and accessories. The key feature being promoted is the '15% CASH BACK' offer available at select merchants during the promotional period of May 4-11. The ad addresses the purchase barrier of potential overspending by highlighting the savings opportunity, incentivizing users to shop through Rakuten to get cash back on their purchases. The ad does not explicitly state how the platform works. # Visual style The ad has a bright and clean aesthetic, with a light blue background and a cloud motif. The editing style features quick cuts to showcase different products. The production quality is polished, resembling a standard commercial. The pacing is fast, with cuts occurring approximately every second. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP MAY 4-11 # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins with the Rakuten logo and the tagline 'Be Extra. Save Extra.' - 00:00–00:00 The primary message of '15% CASH BACK' is prominently displayed, emphasizing the savings aspect. - 00:00–00:00 The words 'At select merchants' is displayed in order to highlight that the cash back promotion is not available at all merchants on Rakuten. - 00:00–00:00 The call to action 'SHOP MAY 4-11' is provided, indicating the limited time frame for the promotion. - 00:01–00:06 Images of various products such as earrings, sunglasses, sandals, a beach bag, and a dress are shown against a background of clouds. The products shown help highlight the cash back benefit.

# Ad summary This ad promotes GAP apparel in partnership with Rakuten, showcasing a denim jacket and highlighting the benefit of earning cash back on purchases. # Brand positioning GAP is presented as a provider of classic, accessible fashion. The brand is positioned as desirable, with the ad’s opening line, “Looks you’ll love.” The partnership with Rakuten implies a value proposition beyond just style, suggesting smart, budget-conscious shopping. The brand maintains a family-friendly, everyday appeal. The positioning leans toward emotional appeal by focusing on the customer 'loving' the looks, while also providing the rational benefit of cashback. # Product The featured product is a light-wash denim jacket. The jacket is a classic zip-up style with a collared neckline and long sleeves. It features two zip pockets on the chest and two side pockets. The jacket is presented as a versatile wardrobe staple. Its appeal is broadened through the partnership with Rakuten, emphasizing the financial benefit of cash back on purchases. The ad highlights the jacket's aesthetic appeal, suggesting it's a piece that customers will 'love.' # Visual style The ad has a clean and modern aesthetic, utilizing a flat design approach. The color palette is limited to shades of purple, off-white, and the denim blue of the jacket, creating a cohesive and visually appealing look. The product is well-lit and clearly presented, and the overall style feels contemporary. # Hooks Headline: Looks you’ll love. Cash Back you’ll adore. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a declaration from the brand that it offers appealing clothing. This is intended to immediately capture the viewer's attention and create a positive association with GAP. - The ad then quickly layers on a rational benefit by highlighting the opportunity to earn cash back. The combination of both aesthetic appeal and financial incentive is designed to broaden the ad's appeal. - Finally, the ad emphasizes the Rakuten brand to highlight the ability to earn Cash Back when you buy GAP apparel. The brand is driving home the message that shopping at GAP through Rakuten offers both style and financial rewards, encouraging the viewer to consider making a purchase.