How Promart Homecenter Advertises on Meta

# Ad summary This image ad showcases four different water and air heaters from the Sole brand. The ad promotes that you can get “warmth at home at low prices”. Each product is arranged around the text, with an arrow that directs the viewer to the name of each product type. # Brand positioning Sole is presented as a provider of affordable and reliable home heating solutions. The brand offers a range of products, from water heaters ('Termas') to space heaters ('Estufas'), aiming to meet diverse heating needs within the home. The brand positioning emphasizes accessibility ('A precios bajos'), suggesting that Sole makes home comfort attainable for budget-conscious consumers. The brand is positioned as a practical choice, focusing on functionality and value without overtly pursuing emotional branding. # Product The ad features four distinct Sole products, each catering to different heating needs. First is a rapid-heating shower unit ('Rapiduchas'), designed for quick and convenient hot water access. Next, there are two types of water heaters ('Termas'): one electric ('eléctricas') and one gas-powered ('a gas'). The electric water heater is shown in a metallic silver finish, while the gas-powered one is white and boxy. Lastly, the ad includes space heaters ('Estufas y calefactores'), specifically a black vertical heater with an orange glow. The presence of multiple options suggests that Sole offers solutions for various home setups and preferences. The ad is telling the viewer that it has a range of affordable products for home heating. # Visual style The ad features a product-focused layout with a clear and organized presentation. The production quality is moderately polished, with clean product shots against a simple background. A grid layout is used to arrange the products around the central text, creating a visually balanced composition. The image treatment includes basic color correction and background removal to ensure the products stand out. The typography is large and bold, enhancing scannability in-feed. The style is somewhat platform-native, reminiscent of e-commerce or product catalog displays, but with a slightly disruptive color palette. # Hooks Headline: CALORCITO EN CASA A PRECIOS BAJOS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces a range of home heating products from the brand Sole. This is intended to showcase the breadth of the brand's offerings, providing potential customers with an overview of available solutions. The viewer is experiencing this from a brand perspective. - The ad highlights the products' functionality and variety, from water heaters to space heaters. This informs the viewer about the types of heating solutions available from Sole. The viewer experiences this from a brand perspective. - The ad showcases that these products are available 'A precios bajos', emphasizing the affordability and accessibility of Sole's home heating solutions. The customer is seeing that they can get "Calorcito en casa (warmth at home)" at reasonable prices. This moment is from a brand perspective, showcasing the brand's value proposition.

# Ad summary This ad for Promart Homecenter promotes Briko, a service that connects users with electricians. The ad begins by showing a damaged and smoking electrical outlet, then it transitions to a screen recording of a user contacting Briko through WhatsApp. The ad concludes with the Briko logo. # Brand positioning Promart Homecenter is presented as a one-stop shop for all home improvement needs, implicitly positioning itself as a reliable, problem-solving brand. The ad's focus on electrical issues suggests Promart aims to be seen as a practical and functional resource for addressing urgent household repairs, simplifying what could otherwise be a complex and stressful situation. The association with the Briko service reinforces this functional positioning, emphasizing convenience and accessibility of skilled labor. By focusing on immediate solutions to common home problems, Promart strives to occupy a space in the consumer's mind as a responsive and customer-centric brand. # Product Briko is a service offered by Promart Homecenter that connects users with electricians through WhatsApp, intended for people who need to quickly find and hire qualified electricians to address electrical issues. The ad highlights a simple 3-step process: customers write via WhatsApp to 949 326 292, receive up to 3 contacts in 30 minutes, and then choose a professional, get a quote, and coordinate a visit. The service addresses common barriers to finding reliable help, like the time and effort required to search for and vet electricians. The clear USPs are speed, convenience, and accessibility, as users can easily access a pool of pre-vetted professionals via WhatsApp. The service aims to make electrical repairs less daunting and more manageable by streamlining the hiring process. # Visual style The ad features a mix of high-contrast visuals, starting with a real-life shot of a damaged electrical outlet and transitioning to a clean, graphically designed screen with text and UI elements. The editing style combines static shots with quick transitions between scenes. The production quality is polished, giving it a professional commercial feel. The pacing is moderate, with cuts timed to the music. The use of bright green and white colors is consistent, reinforcing the brand identity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a damaged electrical outlet with a plug sparking and smoking. - 00:00–00:02 The text overlay asks if you have damaged plugs at home. - 00:02–00:05 The ad transitions to a green screen with text stating you can find an electrician in minutes with Briko. - 00:05–00:09 The ad shows a phone screen recording with three steps for hiring an electrician with Briko. - 00:09–00:11 The ad returns to the Briko logo.

# Ad summary This ad promotes Briko, a Promart platform on WhatsApp that connects users with certified professionals for home repairs and services. The ad begins with a woman looking annoyed while doing dishes. She finds Briko on WhatsApp, requests a service, gets connected with three professionals, and is seen happily using the newly repaired sink by a professional. # Brand positioning Briko is presented as a convenient and reliable platform that connects users with certified professionals for various home repairs and services. The brand is positioned as a modern solution to the common problem of finding trustworthy and skilled workers for home improvement projects. It is a Promart platform. The brand emphasizes ease of access through WhatsApp, aiming to be functional and accessible to a wide audience. Briko promotes a lifestyle where home maintenance is simplified, saving time and effort for its users. # Product Briko is a service platform by Promart accessible through WhatsApp that connects users with certified professionals for home repairs. The platform offers a streamlined process where users can easily request services, receive up to three professional contacts, and coordinate visits—all through WhatsApp. The ad highlights that users can write to Briko, describe their needs, and get matched with certified professionals. It addresses the pain point of finding reliable home service providers by offering a curated network of 'maestros' and also lets the user evaluate the maestro. The ad emphasizes convenience and quick service, stating that everything is done 'al toque' (quickly) through WhatsApp. # Visual style The ad has a casual, UGC-style aesthetic with a mix of static shots and quick cuts. The production quality appears to be mid-range, with natural lighting and everyday settings. The editing rhythm is relatively fast-paced, with cuts timed to voiceover lines. The visuals support the tone by creating a sense of authenticity and relatability, appealing to an audience that values practical solutions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman is seen struggling with a sink full of dirty dishes. - 00:01–00:02 She appears frustrated and asks who to call to fix the sink. This highlights the problem of home repairs. - 00:02–00:03 The ad introduces Briko as the solution, a Promart platform on WhatsApp. This transitions to a solution. - 00:03–00:06 The ad demonstrates how to use the platform by showing a user typing a request on WhatsApp to Promart. This is from the customer's POV and conveys ease of use. - 00:06–00:10 It explains that users will receive up to three contacts of 'maestros' (professionals) and the woman smiles. - 00:10–00:12 The woman chooses a professional, gets a quote, and coordinates a visit, showing how easy it is. - 00:12–00:13 The ad shows the sink being repaired, emphasizing the quick and efficient service. - 00:13–00:16 The voiceover reminds users to evaluate the professional after the service. The sink is now fixed. - 00:16–00:17 The woman stands next to the sink while the professional is using it to show it works and she smiles at him. - 00:17–00:20 The woman provides a testimonial that if you have something to fix at home, write to Briko. This comes off as UGC.

# Ad summary This ad showcases a variety of household appliances and tools, promoting a sales event with a discount offer when using a specific credit card. # Brand positioning The brand is not explicitly mentioned in the visible text. However, it is implied to be a large retailer that offers a wide range of home appliances, electronics, and tools. The brand appears to position itself as a provider of essential items for home improvement and daily living, catering to customers looking for value and promotional offers. # Product The ad features a collection of household and hardware items. There is a QLED television, a gray washing machine, a modern double-door refrigerator, and a modular cabinet set consisting of wall-mounted and full-height cabinets. A blue tool bag sits next to a blue cordless drill with its charger, and two batteries. The products are presented in a clean setting, emphasizing their modern design and functionality. The advertised products target consumers looking to upgrade their homes with the latest appliances and tools. # Visual style The ad features a clean, organized layout with a focus on displaying a range of products. The color scheme is predominantly neutral, with grays, browns, and whites, accented by the bright blue and orange of the promotional elements. The image is well-lit, creating a modern and inviting feel. The overall aesthetic is designed to be informative and promotional, highlighting the available discounts and the variety of products on offer. # Hooks Headline: DÍAS sip # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing a limited-time sales event called "DÍAS Sip" from May 18 to May 22. This is being told from the brand's perspective to grab the viewer's attention with an exclusive sales opportunity. - An "ENVÍO GRATIS" (Free Shipping) badge emphasizes the convenience of shopping during the event, told from the brand's perspective. This is intended to reduce purchase friction by removing shipping costs. - The ad highlights a coupon offer of "s/ 50 de descuento" (s/ 50 discount) using the coupon code SIP50 for purchases over s/399 with the Tarjeta Sip. This is from the brand's perspective to incentivize immediate action by providing a clear discount and purchase condition. - The ad showcases a curated set of home appliances and tools, including a QLED TV, washing machine, refrigerator, cabinets, and power tools, from the brand's perspective. This is to illustrate the variety of products available during the promotional period.

# Ad summary This ad promotes electric showers from Promart, highlighting their availability in stores and online. The ad features a rotating display of various shower models installed in different bathrooms. # Brand positioning Promart is presented as a retailer that offers a variety of electric showers at low prices. The brand positioning focuses on providing 'calorcito en casa' or warmth at home. The ads emphasizes affordable products with the inclusion of free installation. # Product The ad showcases a selection of electric showers. The electric showers come in different models and brands, including Rotoplas and Sole. Key features highlighted include their compact design and the ability to provide hot water quickly. Different models feature digital displays for temperature control. The ad promotes the showers as an easy way to get warm water at a low price. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the product in visually appealing bathroom settings. The editing style uses quick cuts to transition between different shower models and bathroom designs. The production quality appears polished, with consistent lighting and color grading. The pacing is fast, keeping the viewer engaged with rapid transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Encuéntralos en tiendas y en PROMART.pe # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a bathroom scene, showcasing a modern sink and an electric shower unit installed on the tiled wall. - 00:00–00:01 Text overlay introduces the product as a solution for quick showers at the lowest price. - 00:01–00:06 The scene transitions to different bathroom settings, each featuring a different model of the electric shower unit. - 00:01–00:06 Text overlays display the product name, prices (both regular and promotional), and a tagline 'Calorcito en casa a precios bajos' (Warmth at home at low prices). - 00:06–00:11 The ad continues to cycle through various shower models, highlighting different features and designs. - 00:12–00:14 The ad concludes with a call to action, directing viewers to find the products in stores and online.

# Ad summary This ad by Orange Home & Deco features gray porcelain flooring on display in a room. The ad promotes a sale price on the flooring. # Brand positioning Orange Home & Deco is presented as a home and decoration retailer that aims to provide affordable and stylish options for customers looking to improve their living spaces. The brand appears to be positioned as a reliable source for quality materials like flooring, with an emphasis on current promotions and value. By showcasing their products in a lifestyle setting, Orange Home & Deco seeks to inspire customers and demonstrate how their products can enhance the overall aesthetic of a home. # Product The featured product is gray Nano porcelain flooring. The flooring is presented in a room setting to provide a sense of how it looks installed. The advertised price is s/ 24.90 per square meter, with SIP credit. The regular price is noted to be s/ 27.90 per square meter. The ad promotes a sale price for customers. The ad mentions that the promotion is valid from May 14 to May 27, 2026, or until the stock of fifty (50) units is exhausted at the National Level. # Visual style The ad has a clean, simple, and straightforward visual aesthetic. It is likely shot with a high-quality camera to showcase the flooring clearly. The image treatment focuses on highlighting the product with a neutral color palette, ensuring the flooring is the focal point. The typography is clean and legible, and the layout is designed for easy scannability, presenting key information such as the price and promotional details prominently. # Hooks Headline: Piso Porcelanato Nano gris # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays gray porcelain flooring in a room setting. This provides potential customers with a visual of the product in use, allowing them to imagine it in their own homes. The brand showcases the product in a real-life setting. - The ad highlights the sale price of s/ 24.90 per square meter with SIP credit, compared to the regular price of s/ 27.90 per square meter. This offers a clear incentive for customers to purchase the flooring during the promotional period. The brand uses this to emphasize the value and cost savings to the customer. - The ad specifies the promotion's validity period and the limited stock availability. This creates a sense of urgency and encourages customers to take advantage of the offer before it expires or the product runs out. The brand uses these details to prompt immediate action from the customer.

# Ad summary This ad promotes Sole brand cooktops. It showcases a black cooktop with four burners and a silver tea kettle on top. A light blue block highlights the cooktop's sale price, contrasting it with the original. # Brand positioning Sole is presented as a provider of modern, functional kitchen appliances. The brand logo is displayed prominently at the top of the ad, reinforcing brand recognition. The focus on a sleek, black cooktop suggests Sole aims to occupy a space in the market that values both aesthetics and utility. By showcasing the cooktop in a realistic kitchen setting, the brand aligns with the everyday lifestyle of its customers, suggesting that Sole products are designed to seamlessly integrate into the modern home. # Product The featured product is a black cooktop with four burners. It has a smooth, glass-like surface and a minimalist design, intended to integrate seamlessly into modern kitchens. The ad highlights its 60cm size, suggesting it's compact enough to fit in various kitchen layouts. The cooktop is shown in use with a tea kettle on top and a blue flame visible, illustrating its immediate functionality and ease of use. A sale price is advertised, emphasizing its affordability and value for money. The cooktop is designed for everyday cooking needs, as implied by the realistic kitchen setting and the presence of a tea kettle. # Visual style The ad features a clean and modern visual style, emphasizing the product's sleek design and functionality. The production quality appears to be studio-shot with even lighting. The color palette is neutral with white cabinets and gray countertop to keep the focus on the product. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a full view of the kitchen setup with the product placed at the center. This is to capture attention and introduce the product in a lifestyle context from a brand perspective. - The ad then directs attention to the product's features and sale price, highlighting value from the brand's perspective. - The ad concludes with the terms and conditions of the promotion at the bottom of the ad, ensuring the customer is fully informed from a brand perspective.

# Ad summary This ad for Promart features a montage of different heaters, rapid showers, gas heaters and electric heaters. The ad concludes by displaying the Promart logo, inviting viewers to explore these items in stores and online. # Brand positioning Promart is presented as a retailer offering a variety of home heating solutions. The brand aims to be a one-stop shop for affordable and convenient heating appliances, emphasizing accessibility and value for money. The brand is positioned as a reliable provider of essential home comfort products, focusing on functional solutions. Promart is also displayed as somewhere the customer can go in person or online to purchase these goods. # Product The ad showcases a range of home heating products, including: Portable Electric Heater: A compact unit designed for heating individual rooms, emphasized as an affordable heating solution. Rapiducha Eléctrica Smile Pro: An electric shower head. Terma a gas control total GLP 10L: A gas powered heater. Terma Elite 80L: A large electric water heater. Each product is presented as a solution for home heating needs, with a focus on ease of installation. The USPs include the convenience of electric and gas models, suitability for different household sizes, and special prices. # Visual style The ad has a clean, commercial aesthetic with bright lighting and clear shots of the products. The editing is quick, with static shots transitioning smoothly to showcase different products. The production quality is polished. The cuts are timed to the music. The overall pacing is fast, with a new product or message displayed every few seconds. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Encuéntralos en tiendas y en PROMART.pe # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of a portable electric heater in a cozy living room setting. The text overlay says, "Calorcito en casa a precios bajos," highlighting the warmth and affordability that is provided. This sets the tone for the ad, focusing on comfort and low prices. - 00:03–00:06 00:03–00:06 The ad transitions to a shot of the Rapiducha Eléctrica Smile Pro in a bathroom, showcasing the next product. The text overlay displays the product name and price, emphasizing its availability. - 00:06–00:09 00:06–00:09 Next, the ad shifts to a shot of the Terma a gas control total GLP 10L in a utility room setting. The text overlay indicates the price and product details. - 00:09–00:12 00:09–00:12 The ad shows the Terma Elite 80L installed in a bathroom setting. The text overlay shows the price and product name. - 00:12–00:14 00:12–00:14 The ad concludes with a bright orange screen displaying the text, "Encuéntralos en tiendas y en PROMART.pe," promoting both in-store and online shopping. This provides a clear call to action.

# Ad summary This ad by Promart promotes their sale of water heaters, called "termas," by the brands Rotoplas and Sole. The text overlay at the beginning states that the water heaters are offered "at the lowest price." The ad shows different models of the water heaters with prices and features overlaid on the screen. # Brand positioning The brand being promoted in the ad is Promart, a store that carries home improvement goods and appliances. The ad showcases Promart's low prices for water heaters. The brand wants to be seen as a provider of warm water solutions, helping people achieve a comfortable home environment. # Product The ad showcases various water heaters, or "termas," from the brands Rotoplas and Sole, which are available for purchase at Promart. Each water heater is shown mounted on the wall in a bathroom or laundry room. The Rotoplas Duraterma 50L is priced at S/499, the Rotoplas Terma Flaming 5.5L is priced at S/549, the Sole Terma Elite 80L is priced at S/829, and the Sole Terma Tiro Forzado is priced at S/999. The ad aims to convince viewers that these products are affordable and accessible at Promart. # Visual style The ad has a clean and bright aesthetic. The editing style uses quick cuts to showcase the different models. The production quality appears polished, with clear shots of the products. The pacing is fast, and the cuts are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Encuéntralos en tiendas y en PROMART.pe (Find them in stores and at PROMART.pe) # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the words "TERMAS AL PRECIO MAS BAJO", emphasizing that the water heaters are sold at a low price. This aims to immediately hook the audience with a deal. - 00:01–00:12 The ad displays different water heater models from the brands Rotoplas and Sole. Each model is presented with its price and features. This part of the ad wants to show the audience the variety of water heaters available at Promart, as well as their affordability. - 00:12–00:14 The ad ends with the text overlay: "Encuéntralos en tiendas y en PROMART.pe" (Find them in stores and at PROMART.pe). This is a CTA to visit their online store or brick and mortar stores to purchase the water heaters. It directs the audience to the action they should take to benefit from the deal showcased in the ad.

# Ad summary This ad promotes the Werken cordless drill and 37-piece accessory set, available at Promart stores and online. The ad features a person drilling into a wall, showcasing the product in use and highlighting its cost. # Brand positioning Werken is a brand of power tools sold at Promart. The brand is positioned as a practical and affordable option for home improvement and DIY projects. # Product The ad promotes the Werken cordless drill, which operates on a 20V battery. It is being sold as part of a set that includes 37 accessories. The drill is shown being used to drill into a wall. The main selling point is the discounted price of S/149. # Visual style The ad has a simple and clean aesthetic. The initial shot is well-lit and focused on the product in use. The transition to the solid orange screen is abrupt. The editing is minimal. The production quality is decent, but not overly polished. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Encuéntralo en nuestras tiendas y en promart.pe # Point of view - [object Object] # Storyline - 00:00–00:03 A person is shown using the Werken cordless drill to drill a hole in a wall. The ad announces the drill and 37-piece accessory set. The brand logo is displayed prominently. - 00:03–00:07 A solid orange screen is displayed with text promoting where to buy the drill. The Promart logo is displayed.

# Ad summary This ad promotes Promart's selection of 'Rapiducha' electric showers, highlighting the comfort of warm showers at low prices ('calorcito en casa a precios bajos'). The ad features a variety of shower models, emphasizing their affordability and offering free installation subject to coverage. # Brand positioning Promart is presented as a retailer offering affordable home improvement solutions, specifically highlighting their range of 'Rapiducha' electric showers. The brand emphasizes providing comfort and warmth at low prices, positioning itself as a practical and budget-friendly option for customers looking to upgrade their bathroom without breaking the bank. The brand does not appear to overtly push against category norms and instead promotes a functional and accessible product. # Product The advertised product is a range of 'Rapiducha' electric showers offered by Promart. These showers provide instant hot water and are designed for easy installation in homes. The ad showcases different models, each varying in design and price, but all sharing the same core functionality of delivering warm showers. The ad highlights specific models like the Rotoplas Spazio, Rotoplas Digital Max, Sole Smile Pro, and Sole Rapiducha Turbo Max, emphasizing their individual prices and SKUs. The showers are shown in use in various bathroom settings, underscoring their practical application and the comfort they provide. The inclusion of the phrase 'calorcito en casa a precios bajos' further reinforces the product's promise of affordable warmth. # Visual style The ad features clean, well-lit shots of bathrooms, giving a sense of hygiene and modernity. The editing consists of quick cuts between different shower models and bathroom settings, creating a fast-paced rhythm. The production quality is polished, resembling a professional commercial. The visual motif is consistent across all shots, featuring running water and text overlays displaying prices and product information. The pacing is relatively consistent, with approximately 5 cuts per minute. The cuts are timed to the upbeat Latin music track. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a modern bathroom featuring a SATO Rapiducha. - 00:01–00:02 00:01–00:02: The text overlay 'TU RAPIDUCHA AL PRECIO MÁS BAJO' appears. This grabs the viewer's attention with a promise of affordability. - 00:02–00:06 00:02–00:06: Various Rapiducha models from brands like Rotoplas are displayed, each shown with running water. This showcases the variety of options available and demonstrates the product in use. - 00:06–00:11 00:06–00:11: More Rapiducha models are shown, this time from the brand Sole. The text overlay 'CALORCITO EN CASA A PRECIOS BAJOS' remains consistent, reinforcing the value proposition. - 00:11–00:14 00:11–00:14: The ad concludes with a solid orange screen displaying 'Encuéntralos en tiendas y en PROMART .pe'. This directs viewers to where they can purchase the products.

# Ad summary This Promart ad promotes various home heating solutions, including electric heaters, electric showers, gas water heaters, and electric water heaters, highlighting discounted prices and encouraging viewers to purchase in-store or online. # Brand positioning Promart, as presented in the ad, is a home improvement retailer offering a variety of solutions for creating a comfortable home environment, particularly focusing on heating appliances. The brand positions itself as a provider of affordable options, emphasizing low prices ('a precios bajos'). The ad aligns with a functional and practical approach, highlighting products that address the need for warmth during colder weather. Promart seeks to occupy the consumer's mind as a go-to destination for reliable and budget-friendly home heating solutions. # Product The ad features a range of home heating products: electric heaters ('Calefactor Eléctrico') for localized warmth, electric showers ('RapiDuchas Eléctrica Smile Pro') for instant hot water during showers, gas water heaters ('Terma a gas control total GLP 10L'), and electric water heaters ('Terma Elite 80L') for general household hot water needs. Each product is shown with its specific model name, SKU, and discounted price, alongside the original price. The electric heater is highlighted for providing warmth at a low price. The shower and water heaters address the need for readily available hot water, while the gas and electric options offer choices based on energy source preferences. The visual presentation and explicit pricing suggest that these products are worthwhile purchases for those looking to improve home comfort affordably. # Visual style The ad features a clean and bright visual style with static shots of the products in staged home environments. The editing rhythm is slow, with each shot lasting several seconds, emphasizing product details and pricing. The production quality appears polished, resembling a commercial, to convey trust and reliability. The visual motif is consistent use of the Promart logo in the corner and an orange-colored text overlay. Pacing is consistent with cuts every few seconds, with product features timed to the music track. Audio-visual sync is apparent as transitions occur in time with the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Encuéntralos en tiendas y en PROMART.pe (Find them in stores and at PROMART.pe) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a graphic overlay promoting 'Calorcito En Casa a Precios Bajos' alongside an electric heater, setting the stage for the ad's focus on affordable home heating. - 00:02–00:03 A series of shots display the brand’s electric heaters along with its listed sale price. The message is that electric heaters are a low cost option to have warmth in your home. - 00:03–00:06 The ad then showcases electric showers, emphasizing how these models can create a warm shower. - 00:06–00:09 Next, the focus shifts to gas water heaters. The message is that consumers can find their home heating needs met with gas powered units. - 00:09–00:12 Transitioning from gas to electric power, the ad now focuses on electric water heaters. - 00:12–00:14 The ad concludes with a call to action, directing viewers to find these products in Promart stores or online.

# Ad summary The ad promotes a Rotoplas Rapiducha Spazio Max, highlighting its features and low price at Promart.pe. # Brand positioning The brand, Rotoplas, is presented as a provider of home solutions, specifically focusing on water heating solutions. The ad emphasizes affordability and accessibility, positioning the brand as a practical choice for consumers looking for efficient and cost-effective options. The brand aligns with the values of convenience and comfort, offering products that make everyday life easier and more pleasant. # Product The product being advertised is the Rotoplas Rapiducha Spazio Max, an electric on-demand water heater designed for showers. It is highlighted for providing warm water instantly with super low pressure and flow. The product features a constant temperature due to smart technology and has three different types of sprays and power. The ad also mentions that the product comes with a guarantee and free installation. The Rapiducha aims to eliminate the inconvenience of cold showers, offering a reliable and convenient solution. # Visual style The ad utilizes a clean and bright aesthetic with a focus on clear product presentation and information. The editing is straightforward with static shots and simple transitions to highlight the product and its features. The production quality is polished, resembling a commercial, and the visuals are synchronized with the music. The pace is moderate, maintaining consistent rhythm throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a vibrant title card introducing the 'Rapiducha'. - 00:03–00:08 The scene transitions to a bathroom setting where the Rapiducha Spazio Max is installed and operating, showcasing its features. - 00:09–00:12 The ad concludes with the Promart logo, where customers can find and purchase the Rapiducha, emphasizing its availability in stores and online.

# Ad summary This ad showcases the Rotoplas Rapiducha Spazio Max electric showerhead, highlighting its features such as super low pressure and flow heating, constant temperature with Smart technology, and three types of jets. It also mentions a special price of S/259, down from the regular price of S/279, and emphasizes free installation with warranty. # Brand positioning The Promart brand is presented as a home improvement retailer that offers solutions for the home at affordable prices. The ad emphasizes value and accessibility, positioning the brand as a provider of practical home solutions. By focusing on a cost-effective product like the Rotoplas Rapiducha, Promart aims to appeal to budget-conscious consumers seeking convenient and reliable home upgrades. # Product The advertised product is the Rotoplas Rapiducha Spazio Max, an electric showerhead designed to provide hot water instantly. It heats water with super low pressure and flow, ensuring functionality even in areas with low water pressure. The showerhead offers constant temperature control via Smart technology and features three types of jets with different flows and power. A key selling point is its ease of installation, highlighted by the inclusion of free installation with a warranty. The product is explicitly for those seeking an affordable, efficient, and easy-to-install hot water solution. # Visual style The ad has a clean and modern aesthetic, with a focus on product features and affordability. The editing is straightforward, with static shots and clear text overlays. The production quality is polished, with bright lighting and clear visuals. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a blurred bathroom background. - 00:02–00:09 00:02–00:09: The ad then presents the Rotoplas Rapiducha Spazio Max installed in a bathroom, with water flowing from the showerhead. On-screen text highlights features such as heating with super low pressure and flow, constant temperature via Smart technology, and three types of water flows and power. It also notes that the product comes with a warranty and free installation. - 00:09–00:11 00:09–00:11: The ad concludes with the Promart logo and the tagline, "Encuéntralos en tiendas y en PROMART.pe", indicating where the product can be purchased.

# Ad summary This ad for Promart features their Rapiducha Spazio Max water heater. The ad uses quick cuts, music, and text overlays to highlight the product's key features, price, and availability in stores and online. # Brand positioning Promart is presented as a retailer that offers a wide range of home improvement and construction products. The brand’s orange logo is prominently displayed, and the ad directs viewers to purchase the featured product in stores or online. The tone is promotional and focuses on the functional benefits and value offered to the customer. # Product The product featured is the Rapiducha Spazio Max, an on-demand electric water heater. The ad highlights its ability to heat water with super low pressure and flow, provide constant temperature through smart technology, and offer three types of water jets. The unit is shown installed on a tiled bathroom wall, with water flowing from the shower head. The price is advertised as S/ 259, which is a discount from the regular price of S/ 279. Also, the product offers a guarantee and free installation. # Visual style The ad has a clean, commercial aesthetic with bright lighting and direct product shots. Quick cuts, text overlays, and background music keep a consistent pace. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Encuéntralos en tiendas y en PROMART.pe (Find them in stores and at PROMART.pe) # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: An intro graphic presents the product name, "TU RAPIDUCHA," along with the claim "AL PRECIO MÁS BAJO" (at the lowest price), immediately positioning the product as an affordable solution. - 00:03–00:08 00:03–00:08: The ad transitions to show the Rapiduche Spazio Max installed and operating, with text overlays detailing its key features and price. - 00:08–00:11 00:08–00:11: The ad concludes with a screen directing viewers to "Encuéntralos en tiendas y en PROMART.pe" (Find them in stores and at PROMART.pe), providing a clear call to action and purchase location.

# Ad summary A short video ad in Spanish for the Promart brand highlighting the features and low price of the electric tower heater. # Brand positioning Promart is presented as a brand that offers quality products for the home, with a focus on value and affordability. The ad specifically highlights the low price of their electric tower heater, positioning Promart as a go-to place for budget-conscious customers looking to improve their home comfort. # Product The ad promotes a black electric tower heater designed for home use. It's highlighted as a compact and efficient heating solution, offering features such as a temperature regulator, rapid heating capability, coverage of up to 20 square meters, and the ability to rotate 90 degrees. The ad showcases the heater's functionality and affordability, with a special price of S/99.90 (Peruvian currency) down from the regular price of S/109.90. The product is presented as a practical and accessible option for anyone looking to add warmth to their living space during colder seasons. # Visual style The ad has a clean, commercial aesthetic with polished visuals. The editing style is static with minimal transitions. The production quality is high, indicating a professional commercial. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showing a cozy living room at night with warm lighting and a heater, suggesting a comfortable and inviting atmosphere. - 00:02–00:04 The scene transitions to a close-up of the heater, with text highlighting the low price and offering a solution for providing warmth at home. - 00:04–00:09 The heater's features, such as temperature regulation, rapid heating, coverage area, and rotation, are highlighted with corresponding text overlays. - 00:09–00:13 The ad concludes by showing the Promart logo and encouraging viewers to find the heater in stores and online.

# Ad summary This Promart ad features a variety of home products, including heaters and electric showers, showcasing different ways to stay comfortable. The ad is set to upbeat music and displays the Promart logo and website at the end. # Brand positioning Promart positions itself as a retailer offering a range of home products, including heaters, rapiduchas, electric heaters, and gas heaters, suggesting they provide solutions for various home comfort needs. The brand aligns with providing affordable home improvement and comfort solutions, evident from the emphasis on 'low prices' and a diverse product range for different needs and preferences. Promart does not directly call out or push against competitor behaviors. The brand positioning is functional, focusing on offering practical and affordable solutions for home comfort. They aim to be the go-to retailer for home-related items. # Product The ad showcases a range of products designed to enhance home comfort. Featured are: Calefactor heaters, which appear to be electric space heaters used to warm individual rooms and offered at low prices; rapiduchas, which are electric on-demand water heaters installed directly in the shower; termas eléctricas, which are electric water heaters likely used for whole-home hot water supply; and termas a gas, which are gas-powered water heaters for the same purpose. All products aim to improve the home environment by providing either localized or whole-home heating solutions. The focus on low prices suggests these products are accessible and budget-friendly. The ad provides an array of options, each designed for different heating needs, ensuring every customer finds a suitable choice. # Visual style The ad has a clean, commercial aesthetic with bright lighting and static shots. The editing style is straightforward with simple transitions between product displays. The production quality is polished, giving the ad a professional feel. The pacing is moderate, showcasing each product clearly and concisely, with cuts timed to the background music. The visuals are synced with text overlays that highlight the product categories. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a graphic of the text "CALORCITO EN CASA A PRECIOS BAJOS", or "Warm at Home at Low Prices", followed by a shot of a space heater to introduce the theme of home comfort at affordable prices. The ad is intended to attract viewers with the promise of warmth at low prices, positioning the products as cost-effective solutions for the home. This part of the story is told from the brand's perspective, with the intention of highlighting value and affordability. - 00:04–00:06 00:04–00:06 The ad transitions to showcasing a "RAPIDUCHAS" or "quick shower", featuring an electric water heater running in a bathroom setting. This shows how Promart caters to quick, convenient, and affordable showering solutions. This segment is presented from the brand's perspective, showcasing the functionality of instant water heaters. - 00:06–00:09 00:06–00:09 The ad features "TERMAS ELÉCTRICAS" or "Electric Heaters", highlighting their electric heaters as a solution for maintaining consistent hot water in the home. This section shows the range of water heating solutions available at Promart. The perspective is from the brand, showcasing the availability of whole-home heating solutions. - 00:09–00:12 00:09–00:12 The ad shows "TERMAS A GAS" or "Gas Heaters", displaying gas-powered water heaters. This continues the theme of providing heating solutions for the home. This is again from the brand's perspective, promoting its diverse selection of water heaters. - 00:12–00:14 00:12–00:14 The ad concludes with the Promart logo and website, urging viewers to find these products in stores and online at Promart.pe. This is the brand inviting viewers to take action and explore their offerings. The ad ends from the brand’s perspective, reinforcing the call to action to visit their stores or website.

# Ad summary This ad promotes a nano gray porcelain tile floor at a discounted price with a credit card. # Brand positioning Orange Home & Deco is presented as a home improvement retailer, offering a selection of products to enhance and decorate living spaces. The ad emphasizes value by showcasing a discounted price on a specific flooring product, suggesting a focus on affordability and accessibility for customers looking to upgrade their homes. The brand's positioning appears functional, focusing on providing cost-effective solutions for home decor needs. # Product The featured product is a "Piso Porcelanato Nano gris," which translates to nano gray porcelain tile flooring. The ad highlights its availability at a promotional price of S/ 26.90 per square meter, further discounted to S/ 24.90 per square meter when purchased with a "tarjeta crédito SIP," or a SIP credit card. The ad emphasizes affordability and encourages viewers to consider the discounted price as a reason to choose this particular flooring option. The promotion is valid until May 14, 2026, or while supplies last, creating a sense of urgency. # Visual style The ad has a clean, straightforward visual style. The shots are static and well-lit, and the text overlays are clear and easy to read. The ad has a polished commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Encuéntralo en nuestras tiendas y en promart.pe. (Find it in our stores and at promart.pe) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a view of the tile on the floor. - 00:02–00:05 The price for the flooring is announced and displayed as "Piso Porcelanato Nano gris" to inform the customer of the price point. - 00:05–00:09 A discounted price is advertised with the use of a credit card. - 00:05–00:09 The ad then transitions to an orange screen with white text, providing a call to action.

# Ad summary This ad showcases various heating solutions available at Promart. It starts with a cozy room setting and transitions to different types of heaters and water heaters, emphasizing warmth and comfort. The ad concludes by promoting Promart as the place to find these products. # Brand positioning The brand, Promart, is presented as a one-stop shop for various home improvement needs, specifically focusing on heating solutions in this ad. It aims to occupy a space in the consumer's mind as a reliable and accessible provider of products that enhance home comfort. The brand's approach is functional, showcasing the variety of heating products available at affordable prices. It aligns with a practical, comfort-driven lifestyle, promoting the ease of finding solutions to stay warm at home. # Product The ad features a range of heating products. It includes small space heaters suitable for individual rooms, instant hot water heaters for on-demand hot water, electric water heaters that store hot water, and gas water heaters for continuous hot water supply. The space heaters are shown in living room settings, implying ease of use and portability. The instant hot water heaters and electric/gas water heaters are shown installed in bathrooms, highlighting their utility in providing hot showers and water for household needs. The USPs across the products are their ability to provide warmth and hot water efficiently. The ad addresses the purchase barrier of affordability by mentioning low prices and emphasizes the convenience of finding all these products at Promart. # Visual style The ad has a bright and clean aesthetic. The editing style is fast-paced with quick cuts to showcase different products, averaging about 3-4 cuts per second. The production quality is polished, resembling a standard commercial, and supports the brand's goal of showcasing a variety of heating solutions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a cozy living room scene with a space heater, conveying a sense of warmth and comfort. - 00:00–00:02 The screen displays the text "CALORCITO EN CASA A PRECIOS BAJOS," reinforcing the idea of warmth at home at low prices. This sets the tone and theme for the rest of the advertisement. - 00:02–00:04 The ad transitions to showcasing different types of space heaters available. - 00:02–00:04 The text overlay "CALEFACTORES" emphasizes that the ad is now focusing on space heaters. - 00:04–00:06 The ad shifts to showcasing instant hot water heaters. The visual displays the hot water heater installed in a bathroom, with water running. - 00:04–00:06 The text overlay "RAPIDUCHAS" signifies that the ad is featuring instant hot water heaters. - 00:06–00:08 The ad displays electric water heaters installed in bathrooms, providing another option for hot water solutions. - 00:07–00:09 The text overlay "TERMAS ELECTRICAS" emphasizes that the product now being featured are electric water heaters. - 00:09–00:12 The ad continues by showcasing gas water heaters in a kitchen setting. - 00:09–00:12 The text overlay "TERMAS A GAS" highlights the gas water heaters. - 00:12–00:15 The ad concludes with a screen promoting where to find these products in stores and at promart.pe.

# Ad summary This ad promotes the Werken cordless drill and accessories kit, encouraging viewers to purchase at Promart stores or online. # Brand positioning Werken is presented as a practical brand offering reliable tools for home improvement and DIY projects. The brand focuses on providing affordable, functional solutions. The ad does not explicitly mention competitors or promote a specific lifestyle, but rather focuses on the performance of the product itself. The brand positioning is functional, focusing on the utility and affordability of the tools. # Product The ad features the Werken Cordless Drill 20V + 37 accessories kit. This product is presented as an all-in-one solution for drilling needs. The kit includes the cordless drill and 37 accessories, catering to various drilling tasks. The drill is highlighted as being powerful (20V) and cordless. The ad directly states the price: 149 soles, implying affordability and value. The ad addresses a purchase barrier by emphasizing the inclusion of numerous accessories, making it a comprehensive and cost-effective option. # Visual style The ad features a straightforward, functional aesthetic with a focus on showcasing the product in action. The editing style is simple with a quick transition to an end screen. The production quality appears to be a standard commercial, aimed at clearly presenting the product and its availability. The pacing is moderate, with a focus on delivering key information concisely. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A hand wearing black gloves uses the Werken drill to bore into a white wall. Wood shavings fall as the drill works. A black plastic case sits on a table, opened up to reveal an assortment of drill bits. The Werken logo is displayed in the upper right. - 00:00–00:04 The narrator states the deal, highlighting the product and its price. - 00:04–00:07 The screen transitions to a solid orange background with text promoting where to buy the product. - 00:04–00:07 The female narrator provides instructions on where to purchase the product.