How Premier League Advertises on Meta

# Ad summary This image ad is for the Premier League and advertises the chance to win a trip to watch the Premier League live. To enter the competition, U.S. residents aged 18 and over must sign up via the PL App or on premierleague.com. The competition ends on 5/25/2026 at 11:59pm ET. # Brand positioning The Premier League is positioned as the pinnacle of professional soccer, emphasizing the excitement and prestige of attending a live match. The brand appeals to passionate soccer fans by offering the chance to experience the thrill of live Premier League action. This contest promotes a once-in-a-lifetime experience of attending a live Premier League game. The brand leverages the emotional connection fans have with soccer to drive engagement and participation in the competition. # Product The ad promotes a contest with the grand prize of a trip to watch the Premier League live. It is for U.S. residents aged 18 and over. The contest aims to give people the chance to experience the excitement of a live Premier League match. The promotion addresses the barrier of geographical distance and access by providing the opportunity to attend a game. By entering the contest, potential winners can realize their dream of seeing top-tier soccer in person, turning them into loyal advocates for the Premier League and its associated experiences. # Visual style The ad uses a blurred background and a dynamic game scene to create a sense of excitement. The large, white text overlay makes the offer prominent, using a combination of vivid stadium imagery and clear text to capture attention. The stadium lights add energy to the scene. # Hooks Headline: WIN -A TRIP TO WATCH THE- PREMIER LEAGUE LIVE # Benefits - [object Object] # Call to action Enter on the PL App or premierleague.com # Point of view - [object Object] # Storyline - The ad captures the energy of a live Premier League game to create an atmosphere of excitement. The game environment sets the stage for the possibility of experiencing it firsthand, from the customer's point of view. - The text overlay 'WIN - A TRIP TO WATCH THE PREMIER LEAGUE LIVE' clearly states the prize being offered in the contest. This is intended to immediately grab the viewer's attention and communicate the value of participating, from the brand's point of view. - The call to action 'Enter on the PL App or premierleague.com' prompts users to participate in the contest by directing them to the app or website. This is meant to drive user engagement and participation, from the brand's perspective. - The disclaimer stating 'Only open to U.S. residents, ages 18+. Sign up for a chance to win, competition ends 5/25/2026 at 11:59pm ET. T&Cs apply' provides necessary legal information and sets a deadline to encourage immediate action. This ensures transparency and fairness, from the brand's point of view.

# Ad summary This ad promotes a chance to win a trip to watch the Premier League live. It features fast-paced footage of exciting match moments and enthusiastic fans, overlaid with text encouraging viewers to enter the contest through the Premier League app or website. # Brand positioning The Premier League is positioned as a high-energy, globally recognized soccer league that offers an unparalleled live experience. The brand aligns with values of excitement, competition, and community, promoting a lifestyle centered around passionate sports fandom. By highlighting the intense action on the field and the fervor of the crowd, the Premier League pushes against the notion of passively watching sports, instead emphasizing the thrill of being part of a live event. The brand positioning is emotional, focusing on the exhilaration and camaraderie that come with being a Premier League fan. # Product The product advertised is a chance to win a trip to watch the Premier League live. The contest is open to U.S. residents aged 18 and older, and entry is available via the Premier League app or website. The ad does not explicitly state the components of the trip, but focuses on the experience of attending a live Premier League game. The clear USP is the opportunity to witness top-tier soccer in person, surrounded by the energy of the crowd. The ad addresses the barrier of geographic distance by offering a chance to overcome it and experience the event firsthand. The value lies in the unique, immersive experience of seeing the Premier League live. # Visual style The ad has a fast-paced, energetic aesthetic, typical of sports highlights reels. It combines polished commercial shots with a UGC feel in the fan segments. The editing style is characterized by quick cuts and dynamic transitions to maintain high energy. The cuts are timed to the music beats, enhancing the excitement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Enter now for your chance to win # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a scene of fans waving flags and cheering, setting an energetic tone and conveying excitement. - 00:01–00:04 Following this, the ad cuts to a soccer game and then a crowd of people. This segment conveys the brand promise of the premier league. - 00:04–00:06 This is followed by a question: "Want to see a Premier League game in person?" It is addressing the audience and engaging them. - 00:06–00:11 The ad returns to clips of soccer matches and the crowd, with the text "Enter now for your chance to win." It is conveying a call to action and telling the audience what the brand wants them to do. - 00:11–00:17 Finally, the ad directs the audience to enter on the "Premier League App or PremierLeague.com". It provides information on how the audience can enter.

# Ad summary This ad for the Premier League app shows a highlight clip of a goal scored by Didier Drogba. It invites viewers to download the app. # Brand positioning This ad promotes the official app of the Premier League, a professional football league in England. The Premier League is positioned as a source of exciting moments, great players, and historic events. The brand aims to occupy the space of reliable, comprehensive coverage for fans. It promotes accessibility by offering an app that lets users relive great moments for free. # Product The Premier League app is advertised as a free source for every match, every goal and the entire history of the Premier League, available at your fingertips. The app is for fans of football, and specifically for fans of the Premier League. The app addresses potential purchase barriers by offering a free service to relive the excitement of the game. # Visual style The ad features a blend of archival sports footage and promotional graphics. The editing style uses slow-motion replays and quick cuts between camera angles, highlighting key moments. The production quality is clean, but the archival footage is grainy. Pacing remains consistent. Visuals sync with the moments in the song. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with footage of a soccer game. Players in red and blue uniforms are running across the green field. A commentator is heard in the background. - 00:07–00:10 The footage focuses on Didier Drogba, a player in a blue uniform, who kicks the ball into the goal. - 00:10–00:16 The crowd cheers as Drogba celebrates. The commentator shouts, “What a goal! What a sensational strike by Didier Drogba!”, adding to the excitement of the moment. - 00:17–00:26 The action replays in slow motion from multiple angles, emphasizing the skill and precision of the strike. - 00:27–00:30 The ad concludes with a screen promoting the Premier League app, which showcases historic photos of players from a variety of teams.

# Ad summary This ad warns against the risks of illegal streaming of Premier League football matches. The ad features visual metaphors such as computer hacking screens combined with gameplay and player endorsements to convey the message. # Brand positioning The ad promotes Astro, a platform offering viewers a safe and legal way to watch Premier League matches. The brand positions itself as a protector against the dangers of illegal streaming, such as malware and fraud. By encouraging viewers to 'watch safely,' Astro emphasizes security, reliability, and the legal consumption of content. This approach positions Astro as a responsible provider in the entertainment industry. # Product The ad promotes access to Premier League matches through Astro, emphasizing a safe and legal viewing experience. It highlights the risks associated with illegal streaming, such as computer hacking and identity theft, positioning Astro as a secure alternative. The key benefit is ensuring fans can enjoy the matches without the dangers of malware or other online threats. This positions Astro as a provider that prioritizes safety and reliability, assuring viewers that their data and devices are protected while enjoying Premier League content. # Visual style The ad uses a visually jarring style with glitch effects and overlapping windows to simulate a computer virus or hack, followed by clean shots of a soccer player. The editing is fast-paced, with quick cuts between gameplay, text overlays, and a person endorsing the product. The Premier League logo is presented against a bold orange background with a geometric pattern, using a stylized approach. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DAFTAR SEKARANG # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts with a visual of a soccer match being interrupted by a pop-up message that looks like a computer virus, warning that the computer is locked. - 00:01–00:02 Multiple error and personal information request screens fill the frame, conveying the message of online security risks. - 00:02–00:04 A soccer player in a red Manchester United jersey is shown in front of a United flag, stating a warning about the risks of illegal streaming. - 00:04–00:05 The logo for Premier League appears against a geometric pattern, with the end message appearing about boycotting illegal streaming. - 00:05–00:08 The soccer player reappears, smiling and making a heart with his hands. - 00:08–00:10 A shot of a soccer match is shown. - 00:10–00:12 The logo for Premier League appears against a geometric pattern, with the end message appearing about boycotting illegal streaming. - 00:12–00:14 Astro's logo appears against a geometric pattern.

# Ad summary This ad for the Premier League App is fronted by a presenter, who explains some of the app's features. It also encourages users to download the app. # Brand positioning The Premier League App is the only place to enjoy all the action. The brand positions itself as the ultimate digital destination for Premier League fans, offering tons of features that are only available through the app. The ad showcases exclusive content and highlights the app's unique value proposition for fans. # Product The Premier League App is presented as the ultimate digital companion for fans. It offers a range of exclusive features and content that can't be found anywhere else. The app is aimed at Premier League fans. It provides access to a wealth of information, real-time updates, and unique experiences, allowing fans to fully immerse themselves in the world of Premier League football. The ad encourages viewers to download the app from the App Store, implying that it is readily accessible on their mobile devices. # Visual style The ad has a simple visual style, with a white background and a clean, professional look. The presenter is well-lit, and the video is shot in high definition. # Benefits - [object Object] # Features - [object Object] # Call to action Head over to the app store now to download it. # Point of view - [object Object] # Storyline - 00:00–00:03 A man speaks to the camera about the Premier League App. - 00:01–00:04 He goes on to say that it is the best way to enjoy all the action. - 00:03–00:06 The man states that the app has tons of features. - 00:06–00:07 He continues by saying that the features are only available through the app. - 00:07–00:08 The man then says, 'So what are you waiting for?' - 00:08–00:09 He finishes by encouraging people to download the app from the app store.

# Ad summary This ad uses a highlight reel from a Premier League game to promote the Premier League archive, which has free highlights of every match in Premier League history. # Brand positioning The Premier League brand is presented as a source of exciting moments in football history. The brand wants to occupy the space in the consumer's mind as the place where exciting football action happens, with top-tier athleticism and unpredictable results. The ad promotes the values of passion and excitement. The brand follows the norms of celebrating great plays and important moments in football, pushing against the norm of focusing only on current games by highlighting the rich archive of older games available for viewing. The brand positioning is both functional (providing access to historical highlights) and emotional (evoking the excitement and passion associated with key moments in football history). # Product The Premier League Archive is a service that allows users to watch free highlights from every match in Premier League history. The product is for fans of football who want to relive classic moments and great matches. The archive offers a comprehensive collection of football highlights, presenting moments like dramatic goals and game-winning plays. It addresses the purchase barrier of cost by being free to watch. The ad tells the viewer that the archive is worth trying because it allows them to experience or re-experience the excitement and drama of Premier League history without any cost. # Visual style The ad has a polished commercial aesthetic, transitioning from a high-energy sports broadcast style to a clean, branded product display. The editing style features quick cuts during the game highlights, synchronized with the commentator's excited narration. The end screen uses static shots to showcase the app's features. The pacing is fast during the game footage to emphasize excitement, then slows down on the final screen. Audio-visual sync is used to align cuts with the commentator's speech, enhancing the dramatic effect. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:29 00:00–00:29 Video shows highlights from a Premier League game, with players running, tackling, and ultimately scoring a goal. The announcer's voice rises with excitement as the goal is scored, highlighting the tension and high stakes of the game. The perspective is from a broadcast view, showing the game action, interspersed with shots of excited fans celebrating in the stands. The tone is high-energy and celebratory, reflecting the importance of the moment. - 00:29–00:34 00:29–00:34 The video transitions to a screen showcasing the Premier League Archive. The message conveys that the platform offers free highlights of every match in Premier League history, encouraging viewers to explore the extensive collection of football moments. The perspective shifts to a Brand view, where the app is presented as a solution. This is done to show what the viewer can access by using the app, ending on a positive note.

# Ad summary This ad for Premier League highlights a great goal that was scored in the league. It shows the goal and also promotes that the highlights are available for free. # Brand positioning The Premier League brand is presented as an organization that has a library of exciting football game highlights, and that any fan would enjoy reliving the excitement of premier league football. The brand values the history of its organization and the great moments that it has produced. The brand is presented as being a way for fans to access the high-quality content that they crave. # Product The product being advertised is the Premier League video and highlight library. The library is presented as a catalog of videos that includes every match and every goal, all for free. The product is presented as a way to relive the excitement and great plays that the league has produced. The product is positioned as providing Premier League history at your fingertips. # Visual style The ad has a vintage, nostalgic aesthetic due to the footage being older and lower quality. The overall production quality looks like it is from a live TV broadcast that has been reformatted for social media. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a live broadcast clip of a Premier League match. - 00:06–00:08 The announcer commentates on the play as the soccer player dribbles the ball down the field. - 00:08–00:12 The player on the field kicks the ball, scoring a goal for his team. The crowd cheers. - 00:12–00:27 The clip continues to show replays of the goal being scored and the player celebrating. - 00:27–00:29 The ad cuts to a screen promoting the Premier League video library.

# Ad summary A soccer fan shares his ranking of the top individual performances in Premier League history while suggesting that other fans sign up for a Premier League archive to relive the highlights. # Brand positioning The brand here is the Premier League, an association football league featuring professional clubs in England. It is presented as the ultimate archive of English footballing history, where fans can rewatch all the highlights from 1992 to the present. The video suggests that any soccer fan would enjoy and benefit from reliving the league's past in this way. By showcasing classic performances, the brand positions itself as essential for anyone interested in soccer history and culture. # Product The product being advertised is the Premier League's archive, accessible via the "myPremierLeague" app or the website. It offers a vast collection of match highlights dating back to 1992, allowing users to relive key moments in Premier League history. The ad doesn't explicitly detail specific features or technical aspects, but instead focuses on the emotional and cultural value of revisiting past performances. The core USP is providing access to iconic games and moments, offering a way for fans to connect with the history of the league. It addresses a potential purchase barrier (lack of time or access) by curating highlights and making them easily accessible on digital platforms. # Visual style The ad has a mixed visual style, combining UGC-style selfie shots with highlight reels from professional soccer matches. The editing is a mix of static shots and quick cuts, and the overall production quality is a blend of casual and polished. The pacing is consistent and upbeat. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Let me know who you think I've missed in the comments down below. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video opens with the presenter directly addressing the audience, asking a thought-provoking question: "What is the best individual performance in Premier League history?" His tone is conversational, immediately engaging the viewer with a question that invites personal opinion and debate. - 00:04–00:11 00:04–00:11 He then explains that he has been "going back through the Premier League archive" and invites viewers to do the same. A screen recording shows the Premier League archive app, with options to watch highlights of games. The message is that the solution is easily accessible. - 00:11–00:17 00:11–00:17 The presenter states that he's been "reliving some of the best Premier League performances of all time" and has decided to "rank them one to five." This introduces a ranking element, promising a curated list of top performances. - 00:17–00:24 00:17–00:24 The presenter then prefaces his ranking by saying, "Now I'm sure this won't cause any debate whatsoever; you will agree wholeheartedly." This is a tongue-in-cheek statement, acknowledging the subjective nature of rankings and creating a humorous expectation of disagreement. He then cuts to his number 5 pick. - 00:24–00:30 00:24–00:30 The presenter starts listing the best performances in Premier League history, beginning with the 5th best which he notes is "my personal favorite, Meza Erzil versus Leicester in 2018". Cuts to footage of his selection. - 00:30–00:49 00:30–00:49 The presenter goes on to highlight the key moments of the selected performance, "he has his fingerprints all over the Arsenal goals, a brilliant finish for his first goal." This creates emphasis on the performance of Meza Erzil in the selected game. - 00:49–01:00 00:49–01:00 The presenter lists David Silva versus Manchester United in 2011 at number four, noting "I've tried to go for some performances here that might not be about goals or assists but impact, culturally, and on that league season." - 01:00–01:14 01:00–01:14 "This was when City went to Old Trafford and won 6-1. David Silva is involved in all of the goals." Cuts to video clips of the match. He is creating an argument for his performance selection. - 01:15–01:27 01:15–01:27 The presenter goes on to discuss the relevance of this performance by highlighting the context of the match within the era it was played, "This is peak Fergie United, they've just won the league...This is their big statement." - 01:28–01:31 01:28–01:31 The presenter lists Wayne Rooney versus Spurs in 2009 at number three. - 01:31–01:49 01:31–01:49 He goes on to discuss why he chose this individual performance and provide context for the viewer, "there's something about him playing on the left wing and still impacting the game in the way that he does that just makes it extra cool." The use of the word cool creates an aspirational tone. - 01:50–01:57 01:50–01:57 The presenter lists Harry Kane versus Man City in 2022 at number two and notes, "I think this is the best individual performance I've ever seen, watched live as it happened on TV." - 01:57–02:17 01:57–02:17 He further explains why he has made this choice by stating "Everything he does in this game is world-class, everything." He is doubling down on his selection and further legitimizing his ranking. - 02:17–02:23 02:17–02:23 The presenter lists Thierry Henry versus Liverpool as his number one. - 02:23–02:30 02:23–02:30 "This is Henry, the greatest Premier League player in my opinion, at his absolute best, culturally and footballing-wise." This final selection creates a sense of credibility and aspiration for the soccer fan. - 02:30–02:46 02:30–02:46 In the final selection he provides details of the selected match "They go 1-0 and 2-1 down, but Henry scores a hat-trick, Arsenal win the game 4-2. He also scores one of the best individual goals in Premier League history." - 02:46–02:59 02:46–02:59 In the final shot, the presenter speaks directly to the camera and notes, "I can relive the whole thing now on the Premier League archive. I don't think you realise how cool that is." He is emphasizing his excitement about the product being advertised. This is followed by a CTA to comment below.

# Ad summary This ad shows a highlight reel of a professional soccer goal from Premier League history before transitioning to an ad for a service that allows you to watch every match and every goal for free, with Premier League history at your fingertips. # Brand positioning This ad promotes a brand that offers soccer viewing services. The ad is positioned for soccer fans that want to be able to view every match and every goal from Premier League history at their fingertips. By promoting this service as free, the ad seeks to eliminate the barrier of entry related to cost. # Product The ad promotes a service that allows you to view Premier League history at your fingertips. You can watch every match and every goal from the league. The ad promotes the service as entirely free. # Visual style The ad features highly-saturated colors and a cinematic camera movement, similar to a broadcast highlight reel. The fast cuts and exciting music sync create an exciting tone. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The shot follows the player as he dribbles the ball across the soccer pitch. - 00:11–00:16 The shot shows the soccer player scoring a goal. - 00:16–00:20 The shot follows the soccer player as he celebrates with his teammate. - 00:21–00:34 The shot returns to the soccer player dribbling and maneuvering the ball across the pitch. - 00:34–00:37 The scene transitions to an ad for a service that provides premier league soccer history at your fingertips.

# Ad summary This ad promotes a sweepstakes where the winner will receive a trip to watch the Premier League live. The ad features a stadium full of fans, emphasizing the excitement of the event. # Brand positioning The brand, Premier League, is being presented as the host of an exciting sporting event and a source of unforgettable experiences for football fans. It aims to occupy the space of premier professional football, aligning with values of sportsmanship, passion, and global community. The brand is not pushing against norms but rather reinforcing its position as a leading organization in the sports and entertainment industry. The brand positioning is both functional (providing high-quality football entertainment) and emotional (offering thrilling and memorable experiences for fans). # Product The product is a sweepstakes offering the chance to win a trip to watch the Premier League live. It is aimed at football fans, particularly those who follow the Premier League. The trip includes the opportunity to experience a live match in person. The ad highlights the excitement and thrill of attending a live Premier League game. A potential purchase barrier could be the cost of attending a live Premier League game, which the sweepstakes addresses by offering a chance to win the trip for free. The focus is on conveying the value of the experience and the chance to win a memorable trip. # Visual style The ad features a vibrant and energetic stadium scene, enhanced by bright lighting and a slightly blurred effect that adds to the sense of motion and excitement. The large, bold text overlay and clean design create a visually impactful message that is easy to scan and understand. # Hooks Headline: WIN # Benefits - [object Object] # Call to action Enter on the PL App or premierleague.com # Point of view - [object Object] # Storyline - The ad shows an image of a stadium filled with cheering fans. The intention is to convey the excitement and energy of a live Premier League match from the perspective of a fan. - Large text overlay says 'WIN - A TRIP TO WATCH THE PREMIER LEAGUE LIVE.' The brand is advertising the sweepstakes offer from the brand's perspective. - The ad includes a call to action to enter on the PL App or premierleague.com. The ad is communicating from the brand's perspective. - Legal disclaimers provide further details about the sweepstakes, including eligibility requirements and the competition end date. The brand is providing key information about the competition, and is communicating from a legal perspective.

# Ad summary This ad is a highlight reel that showcases the best goals and plays in Premier League history. # Brand positioning The Premier League is presented as the pinnacle of professional soccer, showcasing high-stakes competition between top-tier clubs and players. The brand stands for athletic excellence, thrilling moments, and a rich heritage of iconic goals and unforgettable dramas. By featuring historic moments and diverse players, the brand fosters emotional connection with fans across generations, reinforcing its status as a league where dreams are dared and stars are made. The visuals and commentary underscore the league's commitment to delivering high-intensity entertainment and celebrating the sports' global appeal. # Product This ad is a showcase of Premier League soccer highlights, focusing on impressive plays, goals, and moments of triumph. The primary appeal is the excitement and skill displayed by the athletes, the drama of high-stakes competition, and the celebration of iconic moments in soccer history. These moments evoke passion and nostalgia, reminding viewers why they love the game. The ad highlights the league's ability to deliver thrilling sports entertainment and connect with fans on an emotional level. The value lies in experiencing these memorable plays and feeling the excitement of the competition. # Visual style The ad features a dynamic and energetic aesthetic, primarily utilizing quick cuts and a fast-paced editing rhythm that enhances the excitement of soccer. The production quality is professional, with polished visuals drawn from broadcast footage. Visual motifs include consistent center-framing during the action and slow-motion replays to emphasize key moments. The audio-visual sync is well-coordinated, with cuts timed to the music beats and voiceover lines to create a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Footage of a soccer player on the field. - 00:01–00:02 The shot changes to another soccer player scoring a goal as the announcer yells, 'Aguero'. The tone is exciting as the crowd cheers in the background. - 00:02–00:03 The shot changes to another soccer player doing a back kick shot, and the announcer yells, 'incredible'. - 00:03–00:04 The shot changes to soccer players celebrating on the field. The tone is exciting and enthusiastic as the announcer yells, 'fantastic'. - 00:04–00:05 The scene changes to a soccer coach lifting a soccer trophy into the air. - 00:05–00:10 More footage of various soccer plays. - 00:10–00:15 The announcer talks about the goals and points of soccer games. - 00:15–00:33 More footage of various soccer plays as the announcer speaks about dreams to be dared. The tone is inspirational and motivational. - 00:33–01:09 The announcer makes the statement, "Why do you love the game?"

# Ad summary This ad shows the Liverpool forward Mo Salah scoring a great goal against Manchester City in a Premier League match. The ad promotes the Premier League Archive, where viewers can watch free highlights of every match in Premier League history. # Brand positioning The Premier League brand is presented as the home of football and the world's most exciting league. Premier League celebrates moments of brilliance, intensity, and the drama and spectacle of live football. The brand focuses on delivering unforgettable experiences and connecting fans with the sport they love. It aims to occupy the space in the consumer's mind as a provider of premium football content. The brand promotes values of athleticism, competition, and fan engagement, and positions itself at the heart of football culture by showcasing exciting moments and historical highlights. # Product The featured product is the Premier League Archive, which provides free highlights of every match in Premier League history. This archive allows fans to relive historic goals, saves, and moments of football brilliance. The ad shows moments of triumph, skill, and excitement which are all available to watch in the Premier League Archive. The service aims to break down barriers to football fandom, by showcasing access to a comprehensive collection of match highlights, celebrating iconic moments and players from the past, while providing easily accessible content. # Visual style The ad has a polished aesthetic with high-quality video. It includes quick cuts during game play, and slower cuts during the advertisement for The Archive. The production quality is high, reflecting a broadcast-level video. The ad uses fast paced music to build excitement for the goal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:12 00:00–00:12: The video shows Mo Salah receiving the ball, dribbling past multiple defenders, and scoring a goal. The intention is to showcase the individual skill and excitement that can be found in Premier League matches. The perspective is from the spectator's viewpoint, capturing the build-up and finish of the goal. The tone is celebratory and exciting, emphasizing the brilliance of the moment. - 00:12–00:17 00:12–00:17: This section of the storyline continues showing the celebration after Salah scores and the emotion and joy that these moments bring to the player. The celebrations and fist pumps emphasize the excitement and impact of scoring a goal, reinforcing the thrilling nature of the sport. - 00:17–00:29 00:17–00:29: The video replays Salah dribbling and scoring, highlighting the skill and agility involved. The intention is to provide different angles and perspectives of the same incredible goal, creating a lasting impression of the play. The tone is awe-struck and appreciative, with the commentator's voice and visuals emphasizing the exceptional nature of the goal. - 00:29–00:34 00:29–00:34: The video shows an ad for The Archive where viewers can watch free highlights of every match in Premier League history. The intention is to encourage viewers to explore the platform and watch more amazing goals like the one they just witnessed. The visual layout includes photos of iconic Premier League players, showcasing the quality of the product.

# Ad summary This ad showcases the history of the Premier League and highlights the goals and moments of triumph. The ad advertises "The Archive" which contains free highlights of every match in Premier League history. # Brand positioning Premier League is presented in this ad as a place to watch soccer. The ad focuses on the achievements and players that have played in the league. The Premier League is also presented as one of the most exciting and popular soccer leagues in the world. # Product The product that the ad is advertising is a collection of video highlights from the English Premier League. The ad advertises "The Archive" which contains free highlights of every match in Premier League history. The ad includes many video highlights from throughout the history of the league. # Visual style The aesthetic of the ad is polished. There are quick cuts from scene to scene. The production quality is high. The audio and video are in sync with each other. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with highlights from Premier League games. - 00:03–00:07 Text appears on screen: "FEEL THE HISTORY". - 00:07–00:10 The clips continue as text appears on screen: "OVER 30 YEARS OF HIGHLIGHTS". - 00:10–00:15 The clips continue as text appears on screen: "FREE WITH MY PREMIER LEAGUE". - 00:22–00:27 The clips continue as text appears on screen: "RELIVE THE MAGIC". - 00:34–00:40 The clips continue as text appears on screen: "EVERY MATCH". - 00:46–00:51 The clips continue as text appears on screen: "EVERY ERA". - 00:51–00:58 The clips continue as text appears on screen: "EVERY MOMENT". - 01:03–01:10 The clips continue as text appears on screen: "UNLOCK THE ARCHIVE". - 01:10–01:15 The ad finishes with a purple screen showing an image from the Archive.

# Ad summary This ad is for the Premier League. It utilizes a hype, techno-style video to bring awareness to illegal streaming. The ad features a soccer player, Dan Burn, from the Newcastle team. It encourages users to watch Premier League matches legally through MONOMAX. # Brand positioning The Premier League positions itself as the top-tier professional football league in England. The brand focuses on the quality and excitement of live matches. It stands against copyright infringement by dissuading viewers from watching illegal streams of the games. The brand promotes the authorized viewing experience through MONOMAX as the safest and best way to enjoy the sport. # Product The product being advertised is legal access to the Premier League soccer matches. This is provided through the streaming service MONOMAX. The ad alerts users to the risks of illegal streaming, such as viruses and scams. It encourages viewers to join the fight against copyright infringement by watching matches the right way. It promotes watching live and highlights how thrilling and exciting the sport is. It also provides a call to action to subscribe to MONOMAX. # Visual style The ad utilizes a fast-paced, high-energy editing style with quick cuts to create a sense of urgency and excitement. The production quality is polished, combining authentic game footage with professional shots of the soccer player. The editing features quick cuts, with about 10 cuts per minute. The shifts in visuals are timed to the beat of the music, creating an energetic and engaging experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action สมัครเลยที่ # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with fast-paced footage of an active soccer game. - 00:01–00:02 The perspective is from the viewer as pop-ups begin appearing on the screen. They are notifications for viruses and scams. - 00:02–00:05 The perspective shifts to a soccer player, Dan Burn, who is featured from the waist up. He raises his index finger to communicate a stern warning. - 00:05–00:05 The scene flashes to the official Premier League logo. - 00:05–00:08 The scene shifts back to Dan Burn, smiling and gesturing excitedly to encourage the viewer to watch the Premier League legally and safely. - 00:08–00:11 The scene returns to a video clip of the soccer match, and then alternates again to Dan Burn gesturing to the game's excitement. - 00:11–00:13 The clip transitions to an orange graphic with white text, promoting anti-piracy of illegal streams. - 00:13–00:14 The clip shows the MONOMAX logo with a call to action to subscribe.

# Ad summary This ad promotes the Premier League, encouraging viewers to enter a chance to win a trip to watch the Premier League live by entering on the Premier League app or website. # Brand positioning The Premier League is a top-tier professional soccer league that offers high-energy, competitive matches. The brand aims to capture the excitement and passion of live soccer, showcasing the intensity of the games and the dedication of the fans. The league promotes a lifestyle centered around sports fandom, aligning with values of community, competition, and exhilaration. It positions itself as a premium experience, emphasizing the thrill of witnessing world-class soccer in person. # Product The product being advertised is a contest that offers U.S. residents aged 18+ a chance to win a trip to watch the Premier League live. It is advertised as an opportunity to experience the excitement and passion of a Premier League game in person. The contest is promoted through visuals of intense game moments, enthusiastic fans, and stadium atmosphere, emphasizing the unique thrill of seeing the sport live. Viewers are encouraged to enter the contest via the Premier League app or the league's official website. # Visual style The ad features a high-energy visual style, utilizing quick cuts and dynamic camera angles to capture the excitement of Premier League soccer. The production quality is polished, with clear, vibrant footage of games and fans. The editing rhythm is fast-paced, with cuts timed to the beat of the music, enhancing the feeling of intensity and enthusiasm. # Benefits - [object Object] # Features - [object Object] # Call to action ON THE PREMIER LEAGUE APP OR PREMIERLEAGUE.COM # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The ad opens with quick shots of excited fans waving flags and energetic game moments, accompanied by high-energy music. The message is to convey the thrilling atmosphere of the Premier League. The perspective is from the brand, showcasing the vibrant scenes from the league. - 00:06–00:11 00:06–00:11: There is a shift to intense game highlights and celebrating fans as the text overlay asks, "Want to see a Premier League game in person?" This aims to transition viewers from watching highlights to desiring the live experience. The perspective remains from the brand, now directly addressing the viewer's potential interest. - 00:11–00:17 00:11–00:17: Text on screen encourages viewers to enter for a chance to win on the Premier League app or website, alternating between more shots of excited fans and exciting game moments. This is the call to action, urging immediate engagement. The perspective is still from the brand, guiding the viewer toward participation.

# Ad summary This ad is for MonoMax, a service to watch the Premier League. The ad shows a soccer game, then switches to a man in soccer apparel standing in front of a backdrop, with the message that illegal streams carry real risk. It ends with an encouragement to 'Boot Out Piracy' and sign up for MonoMax. # Brand positioning The ad promotes MonoMax as a safe and legal way to watch Premier League soccer. By explicitly warning about the risks of illegal streams, MonoMax positions itself as a trustworthy and legitimate alternative. The brand wants to occupy the space of being a reliable source for watching Premier League games, aligned with values of safety and fair play. The brand pushes against the norm of illegal streaming, offering a secure viewing experience. The brand positioning is both functional, providing access to games, and emotional, offering peace of mind and supporting ethical viewing. # Product MonoMax is presented as a service that allows users to watch Premier League soccer safely and legally. The ad warns against the 'real risk' of illegal streams and encourages users to 'Boot Out Piracy' by signing up for MonoMax. The product is for soccer fans who want to enjoy Premier League games without the risks associated with illegal streaming. The ad addresses the purchase barrier of potential risks by highlighting the safety and legitimacy of the service. The visual of the Premier League logo implies access to high-quality, official content. # Visual style The ad combines game footage with direct-to-camera shots of a soccer player. The editing is fast-paced with quick cuts between scenes, particularly at the beginning. The production quality appears polished with clear visuals. The use of bright orange and dark purple color scheme, combined with the soccer player's apparel, give the ad a professional aesthetic. The pacing is upbeat and energetic, reflecting the excitement of soccer games. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SIGN UP NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with fast cuts of footage from soccer games, accompanied by visual overlays warning of online scams. - 00:02–00:05 Next, a man in soccer apparel points his finger directly toward the screen with a stern expression while the text reads, 'ILLEGAL STREAMS CARRY REAL RISK.' This message is intended to provoke a sense of caution and concern about the dangers of using unofficial streams. - 00:05–00:05 The Premier League logo is displayed, reinforcing the official nature of the content, emphasizing the legal nature of the information presented by the organization. - 00:06–00:07 The man in soccer apparel smiles as the text reads, 'WATCH THE PREMIER LEAGUE SAFELY.' This offers a solution to the previously stated problem, indicating that there is a secure alternative to illegal streams. - 00:07–00:09 The ad returns to footage of a soccer game, emphasizing the excitement and action that viewers might miss out on if they choose unsafe streaming options. - 00:09–00:10 The man in soccer apparel celebrates, contrasting with his previous warning and highlighting the joy of watching soccer legally. - 00:10–00:15 Finally, the ad shows the message 'DON'T RISK ILLEGAL STREAMS' followed by 'BOOT OUT PIRACY' and a call to 'SIGN UP NOW' with the MonoMax logo and the Premier League logo. This is a direct call to action, encouraging viewers to choose the safe option and subscribe to the service.

# Ad summary This image ad promotes a chance to win a Fulham shirt signed by Harry Wilson by signing up for a chance to win. Competition closes 4pm BST, 18.05.2026. Entrants must be 13 or over. T&Cs apply. # Brand positioning The brand Fulham is positioned as a professional football club associated with the Premier League. The brand is highlighted through the presence of the club's shirt, logo, and the mention of "a Fulham shirt signed by Harry Wilson." The ad promotes the club's visibility and fan engagement through a contest to win signed merchandise. # Product The product being promoted is a Fulham football shirt signed by Harry Wilson. The shirt is white with black accents on the collar and shoulders, featuring the Adidas logo, the SBOTOP logo, and the Fulham club crest on the chest. The shirt is being offered as a prize in a competition, enticing fans with the opportunity to own a piece of memorabilia signed by a player. The ad aims to increase fan engagement and club awareness by creating a contest around a valuable product. # Visual style The ad has a clean and modern visual style, combining a portrait of a soccer player with bold typography. The color scheme is primarily white, black, and dark purple, with red underlining to emphasize the signed player's name. The overall production quality appears high, with professional photography and crisp text. The layout is straightforward, focusing on the prize and the call to action. # Hooks Headline: WIN # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing the soccer player in the Fulham club shirt. It conveys the message that Harry Wilson is associated with Fulham and creates a visual connection. The audience experiences this from the brand's perspective, introducing the player and team together. - The main focus is on the chance to "WIN a Fulham shirt signed by Harry Wilson." This message highlights the contest's prize and draws the viewer in. The audience experiences this from the brand’s perspective. - The ad concludes with the details of the competition, including the closing date and eligibility requirements, and a sign up for a chance to win the shirt. The audience experiences this from the brand's perspective, providing the necessary information for those interested in participating.

# Ad summary This ad for myPL promotes The Archive, featuring 'iconic players' and 'legendary performances'. # Brand positioning This ad presents myPL as a platform for soccer (football) enthusiasts to stream content. It positions itself as a go-to destination for exclusive content and is clearly focused on accessibility with its 'watch for free' messaging. By featuring iconic players and legendary performances, the brand is attempting to emotionally resonate with viewers. This appears to be a functional brand positioning, offering ease of access to live sports. # Product This ad showcases 'The Archive' available on myPL, which is a collection of soccer matches featuring iconic players and legendary performances. The ad explicitly states that this content is available to 'watch for free'. It presents the product as easily accessible video content. The use of multiple screens showcasing action shots of soccer players implies that the product provides engaging, high-quality sports footage. # Visual style This ad utilizes a clean, modern visual aesthetic. The production quality appears to be polished with professional action shots of athletes. The gradient background adds depth and visual interest, while the stacked screens motif helps present the digital product. The typography is clean and legible, and the overall layout is scannable and designed to capture attention in a fast-paced social feed. # Hooks Headline: The Archive # Benefits - [object Object] - [object Object] - [object Object] # Call to action Watch for free with myPL # Point of view - [object Object] # Storyline - The ad opens by announcing 'The Archive', presented as a place for 'Iconic players' and 'Legendary performances'. This sets the stage, immediately communicating the type of content the ad will focus on from the brand's perspective. - The ad continues by showing four screens displaying active soccer matches with prominent players. This demonstrates the kind of exclusive sports action available on the platform, shared from the brand's perspective. - The ad closes with a call to action, inviting viewers to 'Watch for free with myPL'. This is presented from the brand's perspective.

# Ad summary Larry Nance Jr. talks about his investment in Leeds United and what it means to him to be involved. He explains that it's not just entertainment for him. He invests his time and passion for the love of the sport. # Brand positioning The brand is presented in the ad as a high-value team. The brand’s tone is serious and passionate, appealing to fans who value tradition and authenticity over mere entertainment. The Premier League stands as a cultural institution worth investing in, appealing to those who appreciate dedication and passion. # Product The product being advertised is an investment opportunity in Leeds United, a Premier League soccer team. It's not framed as a means to financial gain, but rather as a chance to be part of something meaningful and significant in a community deeply passionate about the sport. The ad highlights that this is not just a superficial, money-driven endeavor, but an opportunity to invest in a team with a dedicated fan base, emphasizing that any involvement should stem from a genuine love of the sport. # Visual style The ad is a mix of polished interview shots and some shaky, raw video footage of fans. The editing is quick and choppy with fast cuts. The pacing is fast and syncs with the music in the background. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with Larry Nance Jr. mentioning that he's been asked by players about his involvement. - 00:03–00:11 He explains that if you are not in it for the right reasons, it's more than just entertainment. - 00:11–00:12 The ad shows a man in full Leeds United garb. - 00:12–00:15 The ad shows the crowds showing their support for Leeds United. - 00:15–00:17 The ad goes back to Larry who explains that if you are in it for the wrong reasons they'll know it. - 00:17–00:21 The interviewer poses a question to Larry asking if he wants this to be an investment for life. Larry is fully on board. - 00:21–00:24 The interviewer asks Larry if he's just looking to get back a few dollars from this. Larry says that he has no desire to see a dollar from this. - 00:24–00:25 The ad shows a shot of fans celebrating with Leeds United gear. - 00:26–00:31 The ad goes back to Larry who explains that he loves it and that he's not just over there for a money thing. He'd rather just take his passion.

# Ad summary The ad promotes voting for the Young Player of the Season nominees in the Premier League. It features headshots of the nominees against a purple and white grid background, with a call to action to vote now and a chance to win a club shop voucher. # Brand positioning The Premier League positions itself as the leading professional football league in England, featuring top football clubs and young rising stars. It offers fans the chance to engage with the league by voting for their favorite young player of the season, providing an opportunity to win a club shop voucher, enhancing the fan experience and loyalty. This underscores the brand's commitment to showcasing talent and connecting with its audience. # Product The main focus is on promoting the Young Player of the Season nominees in the Premier League. The advertisement encourages fans to vote for their favorite player. The ad features headshots of eight nominees, each identified by name and their respective football club. It offers participants a chance to win a £200 club shop voucher by signing up. The ad specifies that the competition closes at 12:00 BST on May 18, 2026, and that entrants must be 13 or older, with terms and conditions applying. # Visual style The visual style is clean and organized, employing a grid layout to present the nominees in a structured format. The color palette is dominated by purple and white, creating a cohesive and professional look. The headshots are well-lit and clearly display each player. The typography is bold and legible, ensuring clear communication of key information. # Hooks Headline: YOUNG PLAYER OF THE SEASON # Call to action VOTE NOW # Point of view - [object Object] # Storyline - The ad begins by introducing the 'Young Player of the Season' nominees, setting the stage for a fan engagement opportunity. The brand aims to highlight the league's commitment to showcasing young talent from the brand's perspective. - The ad displays the headshots of eight nominees, each labeled with their name and club, creating a visual directory for the viewers to see who is up for consideration. This helps the audience connect faces to names and teams, from the brand's perspective. - The ad includes a 'Vote Now' call to action to encourage viewer participation, directing users to engage with the nomination process. This part of the story serves as a key interaction point for the audience from the brand's perspective. - The ad incentivizes participation by offering a chance to win a £200 club shop voucher. This builds excitement and encourages users to sign up, viewed from the brand's perspective. - The ad provides essential contest details, including the closing date and age restrictions, offering practical information to ensure compliance and clarity for the participants, viewed from the brand's perspective.